AHOY THERE MULTITUDINOUS MERRY MATIES! Welcome back to the wild world of CRAVE (Cool & Rare American Vintage Electric) Guitars. I trust that all is well with your part of the world. After a slight summer sabbatical from writing about vintage guitars, you may be pleased to know that we are suitably refreshed, refuelled, and redeployed on what matters this month. The trusty telescope of titular topics is fairly and squarely focused not just on vintage guitars but on CRAVE Vintage Guitars.
At this point, I often spout polemic on the sorry state of ‘humanity’ and the global Anthropocene tragedy entirely of our own making irrevocably unfolding in front of us. Well, I think I’ve made my point often enough for regular visitors. So this month, I will just point you towards the CRAVE Guitars’ ‘Quote of the Month’ at the end of this article which, in my view, sums up the whole sorry mess in one short sentence (for a change).
Hopefully, not too many words and lots of images this month. If you are interested, the underlying theme of this month’s quotes is about perception. As always, no AI was used in the writing of this article.
“It all depends on how we look at things, and not how they are in themselves” – Carl Jung (1875‑1961)
Collecting and Collections Revisited
Going back to May 2025, CRAVE Guitars published an article about, ‘The Compulsion to Collect Vintage Guitars’. That article kicked off thoughts not solely about collecting but also about what constitutes a collection and how we might think about things slightly differently. If you wish to go back to the previous article on CRAVE Guitars’ collecting and collections, follow the link below (opens in a new tab). May 2025 – The Compulsion to Collect Vintage Guitars
Like most other sources, whether retail, curatorial or showcase, CRAVE Guitars tends to group vintage guitars by brand (e.g. Fender, Gibson, etc.), then by model in (e.g. Stratocaster, Telecaster, Les Paul, SG, etc.) both in alphabetic order and by date (e.g. 1965, 1972, 1984, etc.). Fundamentally, brand, model and date tends to be the standard methodology for categorising vintage guitars, at least on a broad level. The same catalogue system also applies to basses, effects and amps. CRAVE Guitars is no different. Take a look at the feature or gallery pages on the web site and that is exactly how vintage gear is listed. It makes sense and is widely accepted. It is also how I search for vintage gear in which I might be interested. Take a look at other web sites or library resources and it’s the same. For instance, check out, ‘Gruhn’s Guide to Vintage Guitars’ (1999) or the annual, ‘The Official Vintage Guitar Magazine Price Guide’ and it is the primary method of presentation.
“All that we see or seem is but a dream within a dream” – Edgar Allan Poe (1809‑1849)
Collections within a Collection
So far, so good. However, it isn’t the only way of looking at things. Back in June and July this year (2025), I posted a series of CRAVE Guitar (and CRAVE Basses) montages on social media, which I described at the time as ‘collections within a collection’. Some of these selections were very obvious, others less so. One approach was to look at variations in a particular model over the years. Another was to look at similar types of model (but different name). It became the entry point into alternative perspectives that formed the catalyst for this month’s article. As a quick reminder, here is the entire, small but perfectly formed, CRAVE Guitars’ ‘collection’ as of 2025.
The permutations shown in this article do include some repetition because models may appear in more than one grouping. Fair enough. Go with the flow and I hope it will make sense. I have stuck fairly and squarely to CRAVE Guitars – it would be more coherent to stray into non‑CRAVE Guitars but that approach attracts many other issues, such as copyright and a significant broadening of scope.
I could go on, pontificating about the whys and wherefores, but that almost seems redundant, as the best way of explaining it is with the images themselves. That’s also good for me in that I can spare some time for writing other things.
“There are things known and there are things unknown, and in between are the doors of perception” – Aldous Huxley (1894‑1963)
Mini Collections
So, what constitutes a mini‑collection? More than one of something. Simple. There are probably innumerable permutations of mini collections within the overall total. CRAVE Guitars, at the time of writing, has a number of guitars, basses, effects and amps (don’t ask, I don’t keep track). Most of those are vintage (ditto), depending on how one might define ‘vintage’. However, that particular conundrum is not the subject of this article.
Social media is where this idea started and it will unfold here as a sequence of steps. It isn’t practical to wade back through hundreds/thousands of social media posts, so this makes all that previous effort more accessible and in one place. So, without further ado, time to get pictorial with twenty four ‘collections within a collection’. I hope you enjoy the show…
“No man has the right to dictate what other men should perceive, create or produce, but all should be encouraged to reveal themselves, their perceptions and emotions, and to build confidence in the creative spirit” – Ansel Adams (1902‑1984)
Fender Brand Mini Collections
Some of you might know my predilection for student guitars and also single pickup guitars. The relevant Fender model names don’t help with coherency, so I found a way of bringing them together. By the early 1980s, Fender had replaced its core ‘student’ guitars (first generation) with other budget models (second generation). Not a popular move with enthusiasts or collectors. These are sometimes labelled, the ‘forgotten Fenders’.
That initial notion led onto collating a brace of Fender’s wonderful high‑end offset guitars (currently oh‑so popular with indie and alternative guitarists) and then Fender’s often‑overlooked (criminally so, in my view), semi‑acoustic electrics. NB. Yes, I know that some Fender student guitars (see above) are also offsets but there is enough to differentiate them for this article.
Then, I strayed into Fender’s core ‘pro‑level’ guitar models – Stratocasters and Telecasters, which also demonstrate evolution of the instruments over time.
Not wishing to leave out CRAVE Basses, there is only one collection‑within‑a‑collection.
CRAVE Guitars’ Vintage Fender Bass Guitars (3) – Top‑bottom: 1989 Fender Jazz Bass American Standard Longhorn, 1978 Fender Musicmaster Bass, 1977 Fender Precision Fretless Bass
“Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth” – Marcus Aurelius (121‑180)
Gibson Brand Mini Collections
Having pretty much covered most of the Fender variations, I turned my sights onto Gibson guitars, starting off, again, with their underrated student guitars that, once more demonstrate evolution of the instruments over time.
Gibson’s long history started off with acoustic and then semi‑acoustic guitars categorised by the company as Gibson’s ES (Electric Spanish) models. Over the years, the ES lines evolved.
Gibson’s entry into solid body electrics started with the Les Paul Model, so here are CRAVE Guitars’ Gibson Les Pauls. In addition, there were also several Gibson models that used the Les Paul outline but weren’t actual LPs.
CRAVE Guitars’ Vintage Gibson Les Paul Guitars (4) – Top‑bottom: 1975 Gibson Les Paul Standard, 1977 Gibson Les Paul Deluxe Gold Top, 1989 Gibson Les Paul Standard, 1989 Gibson Les Paul Custom
CRAVE Guitars’ Vintage Gibson Les Paul‑shaped but non‑Les Paul Guitars (3) – Top‑bottom: 1961 Gibson Melody Maker D, 1977 Gibson L6‑S Deluxe, 1981 Gibson Sonex‑180 Deluxe
In the early 1960s, Gibson replaced the Les Paul with the devilishly pointy‑horned SG (Solid Guitar).
From the late 1950s, Gibson went through a highly creative phase, including their innovative alternative ranges, including Flying Vs, Explorers and Firebirds…
CRAVE Guitars’ Vintage Gibson Flying V Guitars (2) – Top‑bottom: 1980 Gibson Flying V2, 1984 Gibson Flying V Designer Series
CRAVE Guitars’ Vintage Gibson Explorer Guitars (5) – Top‑bottom: 1979 Gibson Explorer E2, 1982 Gibson Explorer CMT, 1983 Gibson Explorer 83, 1984 Gibson Explorer Custom Shop, 1984 Gibson Explorer Designer Series ‘Union Jack’
Through the years, Gibson also strayed into other creatively designed models, some more radical and aesthetically pleasing than others.
CRAVE Guitars’ Vintage Gibson ‘Oddity’ Guitars (4) – Top‑bottom: 1983 Gibson Corvus II, 1982 Gibson Moderne Korina Heritage, 1981 Gibson RD Artist, 1983 Gibson USA Map
“Blessed are they who see beautiful things in humble places where other people see nothing” – Camille Pissarro (1830‑1903)
Other Brand Mini Collections
Having covered the main two major competitors, there are some of the other well‑known vintage guitar brands. For instance, during the 1950s and 1960s, Danelectro made guitars under their own name as well as for Sears, Roebuck & Co, under the Silvertone brand name.
CRAVE Guitars’ Vintage Danelectro‑built Danelectro and Silvertone Guitars (3) – Top‑bottom: 1963 Danelectro Pro 1, 1959 Silvertone 1304, 1964 Silvertone 1449 ‘Amp In Case’
CRAVE Guitars’ Vintage Music Man Stingrays: Guitar and Bass (2) – Top‑bottom: 1976 Music Man Stingray I, 1978 Music Man Stingray Bass
CRAVE Guitars’ Vintage Paul Reed Smith (PRS) (2) – Top‑bottom: 1989 Paul Reed Smith Classic Electric (CE), 1988 Paul Reed Smith Standard
“What we see depends mainly on what we look for” – John Lubbock (1834‑1913)
Other – Best of the Rest Mini Collections
Finally, all CRAVE Guitars are Made‑in‑USA, it only makes sense that some manufacturers would want to promote their country of origin in guitar form. CRAVE Guitars is fortunate enough to have not just one but two vintage guitars made in the outline of the lower 48 United States (sorry Alaska and Hawaii).
CRAVE Guitars’ Vintage USA‑shaped Guitars (2) ‑ Top‑bottom: 1983 Gibson USA Map, 1962 National Glenwood 95
That leaves some other CRAVE Guitars not easily grouped, e.g. Epiphone, Guild, Kramer, Ovation, Peavey and Rickenbacker. Kudos to these great vintage guitars. However, for the sake of completeness, here are what was left over from the initial concept. A non‑collection‑within‑a‑collection if you will.
Wow! That is pretty much it for this article. I am certain that you may be able to think of other ways in which these great guitars can be viewed. I think you will agree that this perspective goes to demonstrate and showcase a wide range from the classic conventional and traditional to the freaky, weird and wonderful, celebrating the novel diversity of CRAVE Guitars.
“One moment the world is as it is. The next, it is something entirely different. Something it has never been before” – Anne Rice (1941‑2021)
Final Thoughts on Vintage Guitar Collections within A Collection
My main comment at this point is that CRAVE Guitars’ total collection probably isn’t large enough to make this a really interesting topic, for which I apologise. The capacity of The CRAVEcave is severely limited, so the collection has reached its maximum size for the time being (The CRAVEcap). This isn’t through lack of ambition on my part, simply the inevitable practical constraints of space and funds. Darn it.
Looking at things in this way, it confirms that I have a particular penchant for Fender Telecasters and Gibson Explorers, of which there are five each. These were followed by Fender Stratocasters, Gibson Les Pauls and Gibson Melody Makers of which there are four each. Unsurprisingly, that fits pretty well with my own feelings about favourite guitars. I would (obviously?) like a few more ‘obscure’ American guitars. Who wouldn’t? Every guitar addict needs that irresistible next fix. So many gaps to fill, so, so many! Sadly though, any expansion of brands and/or models is going to have to wait for a while.
As a reminder, there are full features on the web site for each of the CRAVE Guitars and CRAVE Basses featured here. Also on the web site are separate features on all the brands featured here. There are simply too many links to list in an article, so you’ll have to do a bit of work for yourself if you want to delve deeper into the brands and/or the models.
“There are no facts, only interpretations” – Friedrich Nietzsche (1844‑1900)
The groupings featured in this article are just a few permutations of how collections can be viewed. There are many more ways of doing it. For instance, they could be grouped by:
Decade – 1960s, 1970s, 1980s, etc.
Model type – Custom, Standard, Junior, Special, Deluxe, etc.
Tone wood – Mahogany, maple, alder, ash, composite, etc.
Fingerboard type – rosewood, ebony, maple, composite, etc.
Pickup type – single coil, humbucker, other, etc.
Colour – sunburst, blue, red, gold, white, black, natural, etc.
Provenance – guitars with known owners
As far as CRAVE Guitars wider reach and influence goes, there are also themed image series based around photographic style, including:
Instagram vignettes (x2 series)
Floorboard guitars (1x series)
US flag guitars (x2 series)
Close up guitars (x2 series)
I tend to use these alternative image series on social media as a counterpoint to the web site images. They don’t appear on the web site (just to mix things up a bit). All these different perspectives supplement and complement the standard ‘signature’ purple background guitars used for consistency of presentation on the CRAVE Guitars’ web site. The collections within collections featured in this article also don’t appear on web site pages.
In conclusion, there many different ways of looking at the same instruments, way too many to cover without going full nerd. Given the small scale and scope of CRAVE Guitars, to do all that would become highly repetitive and dull, so I know when it’s time to stop.
The same approach can be taken for CRAVE Effects and that will form the basis of Part II of this mini‑series next month. As far as CRAVE Amps go, there are simply too few to make something from it (at the moment).
“To change ourselves effectively, we first had to change our perceptions” – Stephen R. Covey (1932‑2012)
CRAVE Guitars’ ‘Album of the Month’
Regular readers will know that over many years, I have become increasingly enamoured with reggae and, particularly dub and roots reggae. While these genres peaked in the mid‑1970s, they are still alive and well in the 21st Century. I covered the musical history of reggae in my August 2023 article, ‘Dub Reggae Revelation’ for those who might be interested in exploring reggae and its context on the global stage. This month’s accolade is from the mainstream of reggae and remains readily available…
Johnny Clarke – ‘Rockers Time Now’ (1976): ‘Rockers Time Now’ was the 8th studio album released in 1976 by the Jamaican singer and musician Johnny Clarke (1955‑). While a lot of Clarke’s material during the 1970s flirted dangerously close to the scourge of pop reggae, rather than deeper dread or conscious roots, ‘Rockers Time Now’ has an abundance of great reggae tracks that have stood the test of time. I am not going to apologise for appreciating this album and it gets regular repeat listening. Clarke often gets dismissed by reggae snobs, unjustifiably so in my opinion. I admit that there is some ‘easy listening’ filler amongst the great Rastafarian reggae tracks. I hope history re‑appraises Johnny Clarke at his best. Great music for summer chilling and worth tracking down.
It may not be the greatest reggae album of all time but it’s one that helped me get through the summer of 2025. Equally interesting is another Johnny Clarke studio album from the same year, ‘Authorized Version’ (1976). There are several reggae artists that I include in this particular domain, including the late, great Keith Hudson (1946‑1984) – a personal favourite. While Johnny Clarke will often be associated with other popular reggae artists such as Dennis Brown, Freddie McGregor and Gregory Isaacs (all three a lot better than their popular chart hits might suggest), he does stand out for his material.
I have found that reggae music in all its diverse forms is a great genre to have playing in the background while thinking and writing. This is probably the last reggae ‘album of the month’ for this year as we head into cooler, darker times, although I believe it can raise the spirits at any time.
BELIEVE IN MUSIC!
“Between the optimist and the pessimist, the difference is droll. The optimist sees the doughnut; the pessimist the hole!” – Oscar Wilde (1854‑1900) NB. Often incorrectly attributed to Florence McLandburgh.
Tailpiece
There you go, back to vintage guitars, at least for this month. I hope you enjoyed this particular cabinet of curious CRAVE Guitars, which you’ve seen before but not perhaps in this format. Next time, we’ll return to the overall theme of this article but with the focus on CRAVE Effects. I hope you’ll come back for the floor‑based sequel.
Without further ado, it is time to move onto other things, nothing more to see here. For now. Have a great October 2025 folks, as the autumn season sets in for this year (at least up here in the northern hemisphere).
Truth, peace, love, and guitar music be with you always. The CRAVEman, signing off for now. Until next time…
CRAVE Guitars’ ‘Quote of the Month’: “The only obliteration justified by war is the obliteration of war itself”
ALL PRESENT AND CORRECT, SIR, YES SIR! Here we are once again dear friends, acquaintances and anyone else who wishes to explore the Any‑Zany world of vintage gear. Spring is here folks and time to enjoy the freshness of rejuvenated nature accompanied by a suitable musical backdrop. It is a wonderful time of the year, in the northern hemisphere at least. I’ll get my monthly plea for a civilised society in our far too uncivilised world out of the way now. Even the notion of armed (or economic or social) conflict of any kind is futile and archaic in the 21st Century. Harmony, not discord, is the key to a flourishing future and it is achievable should we care enough and value it enough. What’s wrong with a bit of peace & love? Goodness knows we need it.
After the last three articles referencing Far Eastern influences, you may be relieved to know that that is not the focus of this month’s masterpiece (Ed: conceited or what?). I started out on this article thinking that it would be fairly straightforward. By the end, I was in the ‘what on Earth was I thinking?’ frame of mind. If I want to make space and time for writing ‘The Distortion Diaries’, this really is NOT the way to go about it. When will I learn? Well, it’s done now and time to move onto the next ‘big’ thang.
A CRAVE Guitars A‑Z of Vintage Guitar Gear
Looking back over the 90‑odd monthly articles so far, I was quite surprised I haven’t tried this particular exercise or something like it before now. This month is definitely one for the list‑o‑philes out there. For all you list‑o‑phobes, you might want to sit this one out.
The following narrative is an A‑Z that covers guitar gear including guitars, basses, amps, effects, accessories, etc. In order to give enough credence to many notable names, the A‑Z comprises subjects now associated with the vintage market and the main focus is on names with a clear historical component. There could have been many more but a line had to be drawn somewhere and it ended up a conveniently rounded 150.
For the author’s fragile sanity, the exercise is specifically about guitar‑related stuff. If I had gone for a looser definition or a wider scope for musical industry, instruments, equipment and accessories, it would have proved to be unmanageably massive.
Some of these names will be familiar household names while others are going to be somewhat esoteric. Some are companies, while others are products – it’s a bit mix and match but the rationale will hopefully become clear. It is not intended to be exhaustively comprehensive and I will undoubtedly have missed some important names that readers will pick up on and no doubt berate me for not including them. However, it is MY list and I’m sticking to it, although I apologise to anyone I may have omitted or misrepresented (easy to do with such a large number of précis).
There are plenty of notable industry names not included below, such as Ashdown, Blackstar, Eastman, Eastwood, Faith, Fractal, Kemper, Line 6, Luna, Manson Guitarworks, Matamp and Suhr among many, many, many more. The focus here is primarily on producers and products. Distributors and retailers are generally not listed, including names like Chandler Music, Gruhn Guitars, Macari, Rose Morris, Sam Ash, Guitar Center, PMT, Sweetwater, Thomann, Gear4Music, etc. Some key people are included as contributors to guitar gear, rather than in their own right, such as Robert Moog and Larry Fishman. Also pro studio gear tends not make the cut here. Not everything can make the list!
The volume of available information means that the descriptions here have to be very (and sometimes overly) brief, resulting in a lot of detail being left out skewing balance. However, the A‑Z may provide an interesting launching pad for further exploration and/or investigation should you so desire. Hey, I’m not going to do everything for you!
One thing I discovered (or rather became increasingly aware of, having understood it intuitively beforehand) during the research for this article is that the global music industry has been markedly incestuous and inbred over the last 150 years or so. The industry’s relationship status could probably best be described as, ‘it’s complicated’. There has been a great deal of to‑ing and fro‑ing, buyouts, mergers, sell‑offs, liquidations, shake outs, bankruptcies, relaunches, revivals and complex interdependencies between the various players. Trying to make sense of the numerous combinations and permutations in a consistent and coherent way made my head hurt. A lot.
Due to the nature of the subject matter and the work involved, there aren’t any words‑of‑wisdom quotes/idioms or many illustrative images this month. Horses for courses and all that. I apologise that this isn’t a very ‘pretty’ blog article.
Wherever possible, I have relied on my own resources built up over many years. While I have not plagiarised content from online sources, I have relied on generalised sources such as Wikipedia, specific sources such as company/brand web sites, as well as details from various books and other publications to inform the A‑Z. I would not have been able to achieve the significant amount of information herein without seeking corroborative cross‑references as part of the research. My thanks go out to those sources, which have been of significant assistance. It probably goes without saying that there is no end of ‘information’ on all of this should you wish to delve into the endless rabbit warren that is the hinternet thingummyjig.
There was, however, a great deal of unreliable, conflicting and/or inaccurate information making collation challenging. There is, therefore, despite best endeavours, a risk that the lack of definitive facts, especially relating to dates and individuals, may have made its way into the narrative. If that is the case, I apologise pre‑emptively. For that reason alone, I do not recommend using this as a source of irrefutable factual information. It is, as always, only for entertainment and broad information. The following is pretty heavy going and may stray into nerdy nirvana. Are you sitting comfortably?
Without further ado, it’s time to get analytically and amazingly alphabetic. Following convention, we start with…
A – A Stands for…
AER
AER (Audio Electric Research) was founded in 1992 by Udo Rösner, Michael Eisenmann and Susanne Janz in the the Ruhr area of Germany. As a relative newcomer, AER has specialised in developing and manufacturing amplifiers for acoustic instruments, an under‑represented field at the time. Their slogan is, ‘the acoustic people’.
Airline
Airline Guitars was a brand used by American mail order company Montgomery Ward on a range of electric and acoustic guitars between 1958 and 1968. Like their competitor, Sears, Montgomery Ward sourced instruments from the likes of Valco, Kay and Harmony. The Airline name was also used on a range of amplifiers manufactured by Valco and Danelectro during the same period. Eastwood Guitars purchased rights to the Airline brand in the early 2000s and is still used for retro designed guitars as of 2025.
Akai
Akai Electric Company Ltd. was founded by Masukichi and Saburo Akai in Tokyo in 1946. Akai was a Japanese electronics manufacturer for many years. In the 1980s, Akai Professional focused on studio production and recording equipment and stage audio gear. The original Akai business ceased production in 2000, although Akai Professional continued manufacturing a wide range of equipment, including synthesisers.
Alembic
Alembic was founded in 1969 by Owsley Stanley (1935‑2011) in Novato, California. Alembic was, and still is, an American manufacturer of high‑end basses and guitars, Alembic was an innovator in premium bass instruments including 5‑string and graphite necks. Alembic basses have been favoured by artists such as Jack Casady, Stanley Clarke and Mark King.
Alvarez
The American Alvarez guitar brand was created in 1965 by retailer Gene Kornblum and luthier Kazuo Yairi, based in St. Louis, Missouri. The firm focused on steel‑string acoustic guitars manufactured in Japan and imported into the US. Alvarez is a private company under the ownership of St. Louis Music as of 2025.
Ampeg
The American company that became Ampeg was founded in 1946 by Everett Hull and Stanley Michaels in Linden, New Jersey. Ampeg is an abbreviation of ‘AMlified PEG’, a transducer pickup for upright acoustic basses. Ampeg’s main focus over decades has been to specialise in bass amplifiers, although it has diversified into guitar amps as well. Like many other American manufacturers, it was sold in the mid‑1960s in order to survive. Ampeg is now a brand owned by Japanese giant, Yamaha.
Aria
Aria Guitars Co. was founded in 1956 by Shiro Arai (1930‑2019) in Nagoya, Japan. Initially, Aria was a musical instrument retailer. In 1964, Aria started manufacturing acoustic guitars and, from 1966, electric guitars and basses. Aria made its name during the 1970s and changed its name to Aria Pro II in 1975. Aria currently also owns Pignose amps (see below).
Audiovox
The original Audiovox Manufacturing Co. was founded by musician and inventor, Paul Tutmarc (1896‑1972). Tutmarc was famous for the introduction of the Audiovox Model 736 Bass Fiddle – the precursor to the fretted bass guitar – in 1936. Not to be confused with another consumer electronics company bearing the same name, founded in 1960, based in Orlando, Florida.
B – B Stands for…
B.C. Rich
B.C. Rich was founded by Bernardo Chavez Rico (1941‑1999) in 1974 in LA, California. The American company is famous for manufacturing acoustic and electric guitars, and basses. B.C. Rich guitars became known for radical guitar designs that became popular with heavy metal bands, particularly during the 1980s. Budget B.C. Rich guitars are made in Asia, while high‑end boutique instruments are made in small numbers in the US. After the founder’s death in 1999, the brand changed ownership several times before returning to private ownership in 2019.
Bigsby
Bigsby was the brainchild of innovator Paul Bigsby (1899‑1968) who started building bespoke guitars for professional artists like Merle Travis and Chet Atkins in Scottsdale, Arizona from 1946. Bigsby is best known for its worldwide industry standard vibrato tailpieces used by many other brands often under licensing agreements. Bigsby sold the company to Gibson president, Ted McCarty in 1966 and it was sold again to Fender in 2019.
Binson
The Binson Amplifier HiFi Company was founded by engineer, Bonfiglio Bini in Milan in the mid‑1940s. The company is best known for its legendary portable echo and reverberation effect, the Binson Echorec introduced in 1953/1954. Uniquely, the Echorec used a magnetic disc, rather than tape loop, to record and replay the original signal. The company ceased production in 1986. The Binson Echorec name has since been revived by guitar effect company T‑Rex.
Bogner
Bogner Amplification was founded in 1989 by Reinhold Bogner in LA, California. Bogner is an American manufacturer of guitar amps, speaker cabinets and effect pedals. The company started out making boutique amps based on modified Fender and Marshall amps before moving into mainstream production with three discrete amp lines.
BOSS
BOSS is a division of the Roland Corporation that was formed in 1972 in Osaka, Japan. BOSS focuses mainly on the manufacture of compact guitar and bass effect pedals, as well as modern multi‑effect units and amplifiers. The company started making its familiar compact BOSS effect pedals in 1977, first in Japan until c.1990 and then in Taiwan and latterly Malaysia. BOSS has become one of the biggest names in guitar and bass effects.
Burns
Burns Guitars London is a manufacturer of electric guitars and basses, founded in 1959 by Alice Farrell and Jim Burns (1925‑1998) in London, England. After a period of success during the 1960s, the Baldwin Piano Company acquired the business and the original Burns guitar line ceased production in 1970, although Jim Burns continued to make guitars independently. A range of Burns‑branded guitars re‑appeared in 1992 with guitars made in the Far East.
Buzz Feiten
Howard ‘Buzz’ Feiten II (1948‑) is a musician and luthier notable for patenting a unique tuning system for guitars in 1992. The Buzz Feiten Tuning System (BFTS) for fretted instruments is intended to correct inherent intonation issues by replacing a guitar’s standard fingerboard nut with a specialised compensated version. In 2012, Buzz Feiten Guitars was formed, renamed Buzz Feiten Guitar Research in 2018.
C – C Stands for…
Carlsboro
Carlsbro is a guitar amplifier company, founded in 1959 by Stuart and Sheila Mercer in Nottingham, England. It is one of the oldest British guitar amp makers. In 2002, production was shifted overseas and in 2010 the company was acquired by the Chinese Soundking Group.
Carvin (Kiesel)
The American Carvin Corporation was founded in 1946 by Lowell Kiesel (1915‑2009) based in San Diego, California. Carvin guitars and basses were popular with rock and metal guitarists during the 1970s and 1980s. After Kiesel’s death, the company was split into Kiesel Guitars and Carvin Corporation, the latter mainly covering audio equipment.
Charvel
Charvel is an American guitar company founded in 1974 by Wayne Charvel in Azusa, California. Charvel sold the company to Grover Jackson (of Jackson Guitars) in 1978. Charvel guitars were popular with rock and metal guitarists during the 1980s. After several changes, both Charvel and Jackson brands were acquired by Fender in 2002.
Collings
The American Collings Guitars company was founded in 1973 by Bill Collings (1948‑2017) in Austin, Texas. Collings manufacture a wide range of high quality acoustic, arch top and electric guitars, as well as other fretted instruments including production of quality mandolins and ukuleles.
Colorsound
Guitar effect brand Colorsound was formed in 1967 by brothers Larry and Joe Macari in London, England. Colorsound pedals were manufactured by another Macari‑owned company, Sola Sound. Colorsound is probably best known for the iconic Tone Bender fuzz pedal, made famous by rock guitarists in the 1960s and 1970s.
Columbus
Columbus was a brand name used by the American importer Elger Guitars on entry level copies of Gibson, Fender and Rickenbacker guitars. The flagrant copies were made in the Far East by the Japanese manufacturer, Hoshino Gakki Gen. Elger used the Ibanez name in the US and Columbus in the UK.
Coral
In 1967, the giant MCA company acquired guitar manufacturer Danelectro (see below) and introduced the short‑lived Coral brand with instruments produced in Danelectro’s Neptune City, New Jersey facility between 1967 and 1969. The brand is best remembered for its distinctive instruments like the Coral Bellzouki and the Coral Sitar.
CSL
The CSL brand name was used by Charles Summerfield Limited, based in Gateshead, England. During the 1970s, CSL distributed guitars in the UK that were manufactured by FujiGen Gakki in Matsumoto, Japan. At the time, FujiGen was known for supplying guitars for other brands including Ibanez, Fender, Yamaha and Greco. CSL guitars were mainly blatant ‘lawsuit era’ copies of Fender, Gibson and Rickenbacker models. CSL ceased trading in 1993.
D – D Stands for…
D’Angelico
D’Angelico was founded by master luthier John D’Angelico (1905‑1964) in 1932, in Manhattan, New York. D’Angelico built a strong reputation for hand built archtop guitars created in small numbers during the 1930s. Original instruments are now highly sought after. After D’Angelico’s death, the business (but not the name) was bought by former apprentice Jimmy D’Aquisto (see below). The D’Angelico brand was re‑launched in 1999 and continues as of 2025 with a range of American and Far Eastern models.
D’Aquisto
James L. D’Aquisto (1935‑1995) was an American luthier who served as an apprentice to John D’Angelico from 1952 until the latter’s death in 1964. D’Aquisto concentrated on building and repairing archtop guitars under his own name. As he predicted, he died at the same age as his mentor (59). Fender currently manufactures a range of guitars using the D’Aquisto name.
Dallas Arbiter
John E. Dallas & Sons was formed in 1875 in London, England making and selling musical instruments. Dallas imported musical instruments from Europe and the USA, including brands such as Kay, Harmony and Vega. Separately, Sound City was formed in London by Ivor Arbiter, another industry bigwig, which specialised in guitars and amplifiers. Around 1965, Dallas Music acquired the Arbiter‑Western company thereby creating Dallas Arbiter, which produced drums, guitars and basses under the Hayman brand. Dallas Arbiter is, though, best known for the iconic Fuzz Face effect pedal, manufactured from c.1966 to 1975 (and which has been reissued many times since). Dallas Arbiter went out of business in 1975.
Dan Armstrong
Dan Kent Armstrong (1934‑2004) was an American guitarist and luthier born in Pittsburgh, Pennsylvania. After opening his own business in 1965, Armstrong designed an innovative range of guitars for Ampeg in 1968 using bodies made from clear Plexiglas (a.k.a. Lucite), a synthetic polymer. The instruments also used interchangeable pickups designed by colleague Bill Lawrence. In the 1970s, Armstrong moved to England and designed a new range of traditional guitars, basses, effects and amps. In 1998, a Plexiglas Dan Armstrong guitar was reissued, made in Japan.
Danelectro
American company Danelectro was founded in 1947 by Nathan Daniel (1912‑1994) in Neptune City, New Jersey. ‘Dano’ made distinctive semi‑hollow guitar and bass bodies made from poplar or plywood frames faced with Masonite front and back and with vinyl tape binding. The instruments also used characteristic ‘lipstick’ single coil pickups and ‘coke bottle’ headstocks. MCA bought Danelectro in 1966 and ceased guitar production in 1969. The brand was revived in the 1990s focusing intermittently on guitars/basses, effect pedals and amps. Danelectro is currently owned by Evets Corporation.
DeArmond
Harold DeArmond (1906‑1999) was an American electrical designer who founded DeArmond Research in Toledo, Ohio to develop a magnetic guitar pickup in 1935, working with Bud Rowe, owner of Fox Electrical and Manufacturing. The first acoustic guitar pickups were manufactured in 1939. In 1940, production was consolidated as Rowe Industries. Although best known for guitar pickups, Rowe introduced a tremolo effect pedal in 1941, the first of its kind. By the time Harry DeArmond retired in 1976, his company had made over 170 different types of pickup, as well as many amplifiers and effect pedals. In c.1998, Fender acquired the rights to use the DeArmond name.
Dean
Dean Guitars was founded in 1976 by Dean Zelinsky in Chicago, Illinois. Dean originally made a variety of guitars for many famous artists. Zelinsky sold Dean in 1986, which continued in business but with little connection to the original company. Professional musician Elliott Rubinson of Armadillo Enterprises bought the business in 1997 and successfully rejuvenated the Dean Guitars brand with a range of products from Far Eastern budget models to US‑built custom shop instruments. The late guitarist Dimebag Darrell was a key endorsee.
DiMarzio
Larry DiMarzio started making guitar pickups in Staten Island, New York in the 1960s. DiMarzio became famous for manufacturing after‑market guitar pickups and stock pickups for a number of brands. DiMarzio also produces a range of accessories and merchandise. DiMarzio Inc. continues to make a wide range of products including around 200 types of guitar and bass pickups.
Dobro
Dobro Manufacturing Company was originally founded in 1928 by four Dopyera Brothers (Dobro is a conflation of DOpyera and BROthers). Dobro produced single cone acoustic resonator guitars to compete with National’s tricone resonator guitars. In 1932 Dobro merged with National to form the National‑Dobro Company. In the 1940s the business was sold to Valco (see below). In 1964, the Dopyera Brothers re‑introduced the Dobro name, which was eventually acquired by Gibson 1993 with guitars manufactured by Gibson subsidiary, Epiphone from 2012.
DOD (DigiTech)
DOD Electronics, deriving from the initials of founder David Oreste DiFrancesco, was formed in Salt Lake City, Utah in 1973. DOD, and its brand DigiTech, manufactures a wide range of popular guitar effect pedals. DOD/DigiTech was sold to Harman International around 1991 and then sold again to South Korean giant Cortek (owner of Cort Guitars) in 2018.
Dumble
Dumble Amplifiers was a one‑man‑band enterprise founded by reclusive Alexander Dumble (1944‑2022) to build no‑compromise hand‑made guitar amplifiers in very small numbers, often for wealthy celebrity artists. Dumble amplifiers have acquired legendary status amongst guitarists, particularly for his Dumble Overdrive Special. Commercially, the brand died along with its founder in 2022.
Dunlop
Dunlop Manufacturing was founded in 1965 by Scottish immigrant to the USA, entrepreneur Jim Dunlop (1936‑2019) in Benicia, California. Dunlop built the business from a humble start in his living room and garage to become one of the largest manufacturers of musical accessories and guitar effect pedals. Dunlop remains a private company as of 2025.
E – E Stands for…
EBow
The EBow is an innovative guitar accessory manufactured by Heet Sound Products in LA, California. The battery‑powered EBow (short for ‘electronic bow’) uses battery‑powered electromagnetism to vibrate a guitar string producing a sustained sound like a bowed violin or cello string. The sound contrasts with the rapid attack and decay of a plucked guitar string. Greg Heet invented the EBow in 1969, launched it commercially in 1976 and patented it in 1978. The EBow remains in production as of 2025.
Echoplex
Engineer Mike Battle designed the Echoplex tape delay effect unit in 1959, based on an earlier design by Ray Butts from the 1950s. The Echoplex was sold through Chicago Musical Instruments (CMI) and then Maestro, a distributor owned by Norlin (which also owned Gibson). The effect rapidly became an industry standard. In 1970, a solid‑state Echoplex superseded the valve‑driven unit, developed by Maestro. The Echoplex brand was purchased by Gibson in the 1990s and the Echoplex name was used on a line of digital looping delays. In 2019, Echoplex became a trademark of Dunlop Manufacturing.
EKO
EKO Guitars was founded in 1959 by Oliviero Pigini in Recanati, Italy. EKO manufactures classical guitars, 12‑string guitars, archtop guitars, electric guitars and acoustic bass guitars. During the 1960s, EKO became the largest guitar exporter in Europe and made guitars and effect pedals for other brands such as VOX. EKO remains a private company that continues to manufacture guitars as of 2025.
Electro-Harmonix
Electro-Harmonix (a.k.a. EHX) was founded in 1968 by musician Mike Matthews in New York City. EHX makes effect pedals and sells rebranded amplifier valves. During the 1970s, EHX manufactured a wide range of innovative affordable state-of-the art guitar effect pedals for guitarists and bass players. In the 1980s EHX stopped making effect pedals and focused on valves in the 1990s. At that time, EHX started producing a few effect pedals in Russia before returning to its roots from 2002 and continues to excel in the manufacture of guitar effect pedals.
Epiphone
What would become Epiphone in 1928 was founded by the family of Greek/Turkish immigrant luthier Anastasios Stathopoulo (1863‑1915) in 1873 in the Ottoman Empire. Initially a fiddle and lute maker, Epiphone became a major competitor to Gibson during the 1930s, especially in the manufacture of high quality archtop guitars. A struggling Epiphone was finally acquired by Gibson in 1957. Epiphone is best known for the Casino hollow body electric guitar because of an association with The Beatles. From the 1970s, Epiphone became a low cost offshore manufacturer of Epiphone‑branded copies of Gibson models.
Ernie Ball
Ernie Ball Inc. was founded in 1962 by American musician and entrepreneur Roland Sherwood Ball (1930‑2004) in San Luis Obispo, California. Ernie Ball is an instrument and accessory company, particularly known for its guitar strings. In 1972, Ernie Ball also started producing guitars. Guitars and basses are also manufactured by Music Man, which Ernie Ball bought in 1984 and now called Ernie Ball Music Man (EBMM). Ernie Ball’s son, Sterling Ball (1955‑) is the current CEO of the company, keeping it a private family business.
ESP/LTD
ESP Company Ltd was founded in 1975 by Hisatake Shibuya (1937‑2024) in Tokyo, Japan. ESP’s main business is manufacturing electric guitars and basses, as well as an OEM supplier of parts for other companies. ESP is also parent to subsidiary brand LTD amongst others. ESP and LTD guitars have been favoured by heavy metal guitarists in particular. ESP also has had an American headquarters based in LA, California since 1993. ESP’s primary competitor is rival Japanese brand, Ibanez.
Eventide
The American Eventide Inc. was founded in 1971 by recording engineer Stephen Katz, inventor Richard Factor, and businessman Orville Greene in New York City. Eventide is best known for its extensive range of premium quality studio and guitar effect pedals using digital effect processors and Digital Signal Processor (DSP) software. Eventide is now based in Little Ferry, New Jersey.
F – F Stands for…
Fender
Fender, one of the world’s most famous and important names in guitars, basses and amplifiers was founded in 1946 by Clarence Leonidas ‘Leo’ Fender (1909‑1991) in Fullerton, California. Leo Fender sold his business to CBS in 1965. Following a management buyout in 1985, Fender Musical Instrument Company (FMIC) once again became a private company. Fender is home to iconic instruments like the Telecaster, Stratocaster, Precision, Jazz Bass, Jaguar, Jazzmaster and amplifiers like the Twin, Deluxe, Bassman and Princeton. Fender also produces accessories and merchandise.
Fernandes
Fernandes Guitars was formed in 1972 from its predecessor, Saito Musical Instruments, founded in 1969 in Niizo, Japan. Fernandes is a Japanese company that produces electric and bass guitars, amplifiers and accessories. Fernandes has become one of the biggest guitar producers in Japan. Fernandes, though, is possibly best known for its Sustainer pickups that use electromagnetism to vibrate the guitar’s strings in a similar way to the eBow (see above). Fernandes also owns the Burny brand, known for making copies of Gibson guitars.
Floyd Rose
The Floyd Rose locking vibrato system (erroneously called a tremolo) was designed by Floyd D. Rose in 1976 and patented in 1979. The vibrato was intended to return the strings to accurate tuning despite extreme ‘dive bombing’ of a guitar bridge to change the pitch of strings. The system relies on firmly clamping the strings at both the nut and bridge. Floyd Rose vibratos became phenomenally popular, particularly with rock and heavy metal guitarists and the approach has been widely imitated and officially licensed.
Framus
Framus was founded in 1946 by Fred Wilfer in Luby, Czechoslovakia to make stringed instruments and to resettle German Bohemians expelled from Bohemia after WWII. Framus is a conflation of FRAnconian MUSical instruments. Framus became the largest guitar producer in Europe during the 1950s. Despite success, Framus went bankrupt in 1975. The brand was re‑introduced in 1995 by founder Fred Wilfer’s son as part of the German bass guitar manufacturer Warwick (see below).
G – G Stands for…
G&L
G&L Musical Instruments was founded in 1980 by George Fullerton (1923‑2009)(G), Leo Fender (L) and Dale Hyatt in Fullerton, California. G&L was the venture Leo Fender pursued after he left Music Man in 1979 and before Music Man was sold to Ernie Ball in 1984. G&L focused on continuing to innovate and evolve Leo Fender’s guitar and bass designs in a way that Fender (the company) couldn’t. After Leo Fender died in 1991, BBE Sound, Inc. took over the business.
Gibson
Gibson, one of the oldest, most famous and most important names in guitars was founded in 1894 by Orville Gibson (1856‑1918), in Kalamazoo, Michigan. Orville started off making labour‑intensive carved top guitars and mandolins. Lloyd Loar (1886‑1943) designed key jazz archtops like the L5 for Gibson in the 1920s. The ES‑150 was the first production ‘electric’ guitar in 1936. Collaborating with professional musician Les Paul (1915‑2009), Gibson introduced the Les Paul Model guitar in 1952. Company president Ted McCarty (1909‑2001), followed the Les Paul with the Explorer, Flying V, ES‑335, SG and many others. Gibson was sold by parent company CMI to Norlin in 1974 and was subsequently subject to a management buy‑out in 1986. Despite financial difficulties, Gibson remains a private company as of 2025.
Godin
Godin Guitars was founded by Robert Godin in Montreal, Quebec, Canada in 1972. Godin currently manufactures electric and acoustic guitars and basses under its own name, built in Canada, as well as other subsidiary brands like Seagull. Godin is Canada’s largest guitar business.
Gordon Smith
Gordon Smith Guitars was founded in 1974, named after its founders, Gordon Whitham and John Smith in Greater Manchester, England. Gordon Smith is a manufacturer of hand‑crafted electric guitars. The company is also Britain’s longest‑running electric guitar manufacturer. In April 2015 Gordon Smith Guitars was acquired by British firm, Auden Guitars, based in Northamptonshire, England.
Goya
Goya guitars (named after the Spanish artist) were manufactured by Levin, a company founded in 1900 by Herman Carlson Levin in Gothenburg, Sweden. In 1952, Goya introduced nylon‑strung acoustic guitars followed by steel‑string acoustic guitars in the 1960s. In 1976, the Goya brand was sold to CF Martin (see below). Production of Goya guitars suffered and Martin stopped selling Goya‑branded guitars during the 1990s.
Greco
Greco is a brand name used by the wholesaler Kanda Shokai Corporation, formed in 1948 in Japan. The company started selling Greco guitars in the mid‑1960s. In the 1970s, although not specifically targeted by Gibson, Greco became embroiled in the ‘lawsuit-era’ copy scandal. In 1982, Kanda Shokai was part of a joint venture with Fender Japan, making acoustic and electric guitars for the Japanese market. Various guitar models have used the Greco name on and off since the 1990s.
Gretsch
Gretsch was originally founded by German immigrant Friedrich Gretsch (c.1856‑1895) in 1883, located in Brooklyn, New York, USA. Gretsch focused primarily on guitars as a core business in the 1930s and the company hit their peak era from the mid‑1950s to mid‑1960s during the rock & roll boom. Gretsch was sold to Baldwin Pianos in 1967 and the family business has worked in partnership with Fender since 2002. Gretsch is probably best known for the iconic 6120 Chet Atkins hollow body guitar.
Guild
The Guild Guitar Company was founded in 1952 by professional guitarist and music retailer Avram ‘Al’ Dronge (1911‑1972) in Manhattan, New York. Guild intended to compete primarily with rivals Epiphone and Gretsch. Following expansion, Guild was sold to the Avnet Corporation in 1966, which moved production to Westerly, Rhode Island. Guild was sold again to Fender Musical Instrument Corporation (FMIC) in 1995. In 2014, Guild was acquired by Cordoba Music Group and moved yet again to Oxnard, California.
Guyatone
Guyatone was founded in 1933 by Mitsuo Matsuki in Yamanashi, Japan. Matsuki Manufacturing produced guitars under the Guya brand until 1940. In 1951 the Guyatone name was established for electric guitars and, in 1955, the first Guyatone solid-body electric guitar was introduced. In Japan, Guyatone guitars were sold using the Ibanez name. In the UK, Matsuki used the Antoria name and in the US, they used the Kent name. The Guyatone name is now owned by DeMont Guitars LLC.
H – H Stands for…
Hagström
Hagström was founded in 1925 by Albin Hagström in Älvdalen, Dalecarlia, Sweden. Hagström’s main business was accordions before they started making electric guitars in 1958 and subsequently amps. Hagström pioneered with the innovative H8 8‑string bass and also began to experiment with guitar synths. Hagström ceased production in 1983 in the face of stiff competition. The brand was revived in 2004 and now produces guitars in both Europe and the Far East.
Hamer
Hamer Guitars was founded in 1973 by Paul Hamer and Jol Dantzig in Wilmette, Illinois. Hamer became well‑known for building guitars and basses based on Gibson’s designs. In 1988, Hamer was acquired by Kaman Music Corporation (KMC), which owned Ovation guitars. In 2008, Fender bought KMC including the Ovation and Hamer brands. Fender closed down Hamer production in 2012. In 2015, Fender sold KMC again. In 2017, KMC revived the Hamer name with products imported into the US.
Harmony
The Harmony Company was founded in 1892 by Wilhelm Schultz. Sears, Roebuck & Co. purchased Harmony in 1916 for the latter’s ukulele business. By the 1950s, Harmony produced a wide range of instruments, peaking in the mid‑1960s. In 1975, the production of Harmony guitars ceased and the brand name was sold. In 2018, BandLab Technologies of Singapore revived the Harmony brand, producing guitars and amps made by Heritage (see below).
Heritage
Heritage Guitar Inc. was founded in 1985 by three former Gibson employees in Kalamazoo, Michigan. Heritage set up business in the old Gibson factory after Gibson had moved to Nashville, Tennessee in 1974. As of 2025, Heritage is a small‑scale manufacturer of guitars heavily based on Gibson’s traditional designs.
HH Electronics
HH Electronics was founded in 1968 by Mike Harrison, Malcolm Green and Graham Lowes in Harston near Cambridge, England. It was a manufacturer of distinctive solid state guitar, bass and PA amps, as well as speaker cabinets. In the 1990s, HH was acquired by Laney Amplification (see below).
Hiwatt
Hylight Electronics, better known as Hiwatt, was founded in 1966 by Dave Reeves in Surrey, England. Hiwatt are best known for their guitar and bass amps. As part of the 1960s and 1970s boom in high powered amps, Hiwatt (including Sound City, see below) along with its main competitors Marshall, Orange and VOX helped to cement the ‘British sound’ of rock music, contrasting with the ‘American sound’ of Fender (and its derivatives) amps.
Höfner
Karl Höfner GmbH & Co. KG was founded in 1887 by German luthier Karl Höfner (1864‑1955) in Schönbach, Austria-Hungary (now Luby in the Czech Republic). One part of the company manufactured classical string instruments while another produced guitars and basses. After WWII, Höfner moved to West Germany, where the company thrived. Höfner became closely associated with The Beatles who were seen to use Höfner guitars and basses. In 1994, Höfner was sold to British music publisher, Boosey & Hawkes. After financial difficulties, the Höfner brand was sold to a former Höfner employee in 2004.
Hohner
Hohner Musikinstrumente GmbH & Co. KG was founded in 1857 by clock maker Matthias Hohner (1833‑1902) in Trossingen, Baden‑Württemberg, Germany. While Hohner is best known for its harmonicas, the company manufactured a wide range of musical instruments, including guitars from the 1950s until c.2015. Hohner has since returned to its roots and currently produces harmonicas, melodicas, accordions and recorder flutes.
Hondo
The Hondo guitar company was founded in 1969 by Jerry Freed and Tommy Moore. Hondo was a joint venture with the Samick Company of South Korea to manufacture entry‑level acoustic and electric guitars and basses, importing them into the USA using the Hondo name. Many of Hondo’s guitars were based on, or copies of, classic American guitar designs. The Hondo name had largely disappeared by 1989 but was revived by what is now Musicorp in 1995.
Hughes & Kettner
Hughes & Kettner was founded in 1984 by brothers Hans and Lothar Stamer in in Neunkirchen, Saarland, Germany. The company focuses on manufacturing premium level amps and innovative effect pedals. H&K as built a strong reputation with a particular focus on high‑gain amplifier technology for heavy metal and hard rock.
I – I Stands for…
Ibanez
Ibanez is a guitar brand created in 1957 in Nagoya, Aichi, Japan. Ibanez is owned by Hoshino Gakki a musical instrument manufacturer founded in 1908. Ibanez began production of guitars in 1957 and were known for copies of American guitars during the 1960s. Ibanez in particular was the target for litigation by Gibson because of trademark infringements during the 1970s. Ibanez (and other) brand guitars of the period became known as ‘lawsuit‑era’ instruments. Also in the 1970s, Hoshino Gakki licensed Maxon effect pedals for sale under the Ibanez brand.
J – J Stands for…
Jackson
Jackson Guitars was founded in 1980 by American luthier Grover Jackson in Glendora, California to manufacture electric guitars and basses. Grover Jackson had worked closely with Wayne Charvel until the latter sold the Charvel name to Jackson in 1978. During the 1980s, Jackson manufactured high-quality, US‑made, custom instruments, primarily for heavy metal guitarists including Randy Rhoads. Fender acquired both Jackson Guitars and Charvel in 2002. Low budget Jackson guitars are manufactured in the Far East. Grover Jackson is now co‑owner of independent GJ2 Guitars, based in Orange County, California.
Jen
JEN Elettronica was founded in c.1969 in Pescara, Italy. Jen’s focus was to become Europe’s biggest music OEM manufacturer including guitar effect pedals. Jen was notable for manufacturing products for VOX and Gretsch among others, as well as a line of guitar effect pedals under the JEN name. Jen is best known for making the iconic wah‑wah pedal, the ‘Cry Baby’ in the 1960s. Jen failed to trademark the Cry Baby name, so any manufacturer could use it at the time.
John Hornby Skewes (JHS)
John Hornby Skewes (JHS for short) was founded in 1965 by John & Madge Hornby Skewes in Garforth near Leeds, England. Over the years, JHS has become an international company offering thousands of products including a number of JHS proprietary brands including Fret‑King, Vintage, Encore and JHS‑branded guitar effect pedals.
K – K Stands for…
Kahler
Kahler Systems International was formed in the late 1970s by Gary Kahler. The company started out making parts for other companies such as Fender and DiMarzio. The cam‑operated Kahler vibrato (not tremolo!) was introduced in 1981, just in time for the rock and metal boom of the 1980s with its associated ‘shredding’ and ‘dive‑bombing’ guitar playing styles. Kahler’s main competitor was Floyd Rose (see above). Like Floyd Rose, the focus was on maintaining tuning stability. Unusually, Kahler also produces a bass vibrato version. When demand for vibrato systems declined in the 1990s, Kahler switched to making golf clubs but returned to manufacturing guitar hardware including the classic Kahler vibrato in 2005.
Kalamazoo
Gibson was based in Kalamazoo, Michigan until 1974. Kalamazoo was also a brand name used by Gibson for archtop and flattop acoustic guitars, lap steels, banjos, and mandolins. Kalamazoo was a low cost option that many musicians needed during the Great Depression (1929‑1939). The original short‑lived Kalamazoo brand was used between 1933 and 1942. During the 1960s, Gibson temporarily resurrected the Kalamazoo name for low-cost, beginner guitars until Gibson positioned Epiphone into that market to compete with Far Eastern competition.
Kawai
Kawai Musical Instruments Manufacturing Co Ltd was founded in 1927 by Koichi Kawai (1886‑1955) in Hamamatsu, Shizuoka, Japan. The company is best known for its pianos, electronic keyboards and synthesisers. Kawai worked for Nippon Gakki (Yamaha) before setting up his own business. Koichi’s son, Shigeru took over control of Kawai until his death in 2006. Shigeru’s son, Hirotaka Kawai now runs the family business. Kawaii also bought the Teisco brand, which manufactured a range of distinctive guitars and basses.
Kay
Kay Musical Instrument Company was founded in 1931 by Henry ‘Kay’ Kuhrmeyer in Chicago, Illinois, although previous incarnations date back to 1890. Kay produced budget and pro‑level guitars, mandolins, banjos and ukuleles from 1936. Kay migrated to electric guitars and basses from c.1955. Kay was sold in 1965 and again in 1967, this time to Valco (see below) who went bust in 1968, and then sold again in 1969. The Kay name has been used intermittently over the years, often attached to instruments imported from China.
Korg
Korg Inc. (previously Keio Electronic Laboratories) was founded in 1962 by Tsutomu Kato (1926‑2011) and Tadashi Osanai in Tokyo, Japan. Korg was and is best known for their keyboards and synthesisers from the late 1960s to the 1980s. In 1987, Yamaha took temporary control of Korg until 1992. In 1992, Korg acquired British amp maker VOX (see below).
Kramer
Kramer Guitars was founded in 1976 by Gary Kramer in Neptune, New Jersey. Gary Kramer and Travis Bean had formed the Travis Bean guitar company in 1974 shortly before Kramer formed his own company. Initially, Kramer continued to use aluminium necks on guitars and basses, improving on Travis Bean’s designs. Kramer reverted to traditional wood necks from 1981. Kramer guitars and basses became associated with the rock and metal boom of the 1980s. Kramer filed for bankruptcy in 1989. Eventually, Gibson acquired the rights to Kramer in 1997 and guitars are now manufactured by Epiphone using the Kramer name. In 2005, Gary Kramer founded the independent Gary Kramer Guitars (GKG).
Kustom
Kustom Amplification was founded in 1964 by Charles ‘Bud’ Ross in Chanute, Kansas. Kustom is a manufacturer of guitar and bass amplifiers, PA systems and accessories. Uniquely, speaker cabinets were wrapped in a sparkling car upholstery material called Naugahyde, giving them a particularly standout image. Baldwin Pianos bought Kustom in 1972 and is now owned by Hanser Music Group who keep the style and spirit of the original Kustom designs going. Founder Charles Ross went on to form effect pedal company Ross Musical (see below) in c.1972.
L – L Stands for…
Laney
Laney Amplification was founded in 1967 by musician Lyndon Laney in Birmingham, England. The British Laney brand manufactured guitar and bass amplifiers, speaker cabinets and PA systems. Laney developed from its humble beginnings in Laney’s father’s garage into a major player in the global amp market. Laney remains in business as a private company, as of 2025.
Larrivée
Jean Larrivée Guitars Inc. was founded in 1967 by Jean Larrivée in Toronto, Canada. The company moved to Vancouver in 1982 then to California in 2001. Since 1977, Larrivée has manufactured a range of premium acoustic guitars, often featuring ornate inlays. Larrivée Guitars is still in production as a family business as of 2025.
Leslie
The Leslie speaker was the invention of electronic engineer Donald Leslie. Development began in the 1930s as a means for a Hammond organ to emulate the sound of a pipe organ. Production began in 1941. The speaker comprises a variable speed rotating baffle in front of the loudspeaker(s) which modulates the sound exploiting the Doppler Effect. Leslie speakers have been used by guitarists keen to obtain the signature Leslie sound. In contemporary times, many attempts have been made to imitate the sound effect, first through analogue circuits and then by Digital Signal Processing (DSP). In 1965, Leslie sold his business to CBS who, in turn sold it to Hammond in 1980. In 1992, the Japanese Suzuki Musical Instrument Corporation bought both the Hammond and Leslie brands.
Lowden
George Lowden (1952‑) is an Irish luthier based in Bangor, County Down. He founded the eponymous company, George Lowden Guitars in 1974. Lowden’s main output comprises premium nylon and steel‑string acoustic guitars although he has also dabbled in making electric solid body guitars. In an unusual move, Lowden licenses other luthiers to build guitars using the Lowden name, especially in Japan. In 2002, Lowden introduced a more affordable range of guitars, called Avalon.
M – M Stands for…
Maccaferri
Henri Selmer Paris was a company founded in 1885 in Mantes‑la‑Ville near Paris. In 1932, Selmer worked with Italian luthier Mario Maccaferri (1900‑1995) to design what are known as ‘gypsy jazz’ acoustic guitars, famously used by virtuoso Belgian/French jazz guitarist Django Reinhardt. Maccaferri guitars have a large body with thin ladder‑braced top and squared off bouts. Early sound holes were D‑shaped while later ones were oval, with a rounded cutaway on the upper treble bout. Selmer made less than 1,000 of these guitars until production ceased in 1952.
Maestro
Gibson’s parent company, Chicago Musical Exchange (CMI) had used the Maestro name on products like the legendary Echoplex tape loop echo effect (see above). From 1962, CMI was one of the first companies to move into effect pedals using the Maestro name. They launched a number of effect pedals starting with the FZ‑1 Fuzz Tone. In 1974, Norlin acquired Gibson from CMI and the company put synthesiser pioneer, Robert Moog in charge of Maestro effects. By 1979, Norlin was struggling and ceased production of all Maestro products. In 2022, Gibson revived the Maestro name and re‑launched a new range of effect pedals.
Magnatone
The origins of Magnatone date back to the late 1930s and a company called Dickerson Musical Instrument Company in California. The business was bought by Art Duhamell in c.1946, when the name was changed to Magna Electronics Company, using the brand name Magnatone. Magna manufactured a range of electric guitars and vibrato (actually tremolo!) amplifiers produced between 1937 and the mid‑1970s. In 2013, Ted Kornblum reintroduced the Magnatone brand on a range of reissued amps.
Marshall
Marshall Amplification was founded in 1962 by drummer and retailer Jim Marshall (1923‑2012) in London, England. The British company built its formidable reputation manufacturing Marshall guitar and bass amps, and speaker cabinets, starting with the classic JTM45 amp head in 1963. The Marhsall ‘stack’ became a familiar icon of rock music from the 1970s onward. Other guitarists preferred combo amps like the Bluesbreaker. In 1965, Marshall launched a sister brand, Park which made amps until 1982. Facing stiff competition from American companies like Mesa and Soldano, Marshall explored the use of solid state, rather than valve‑based amp circuits, including hybrid versions. In 2007, some former employees of Marshall left and founded Blackstar Amplification. In 2023, Marshall was sold to Swedish company Zound Industries, majority owned by the Chinese HongShan Capital Group. Marshall was nicknamed, ‘The Father of Loud’.
Martin
C.F. Martin & Company was founded in 1833 by German immigrant Christian Frederick Martin in New York City before relocating to Nazareth, Pennsylvania in 1838. C.F. Martin was an apprentice for Johann Georg Stauffer, a famous luthier from Vienna, Austria. Following consumer demand, Martin refocused its manufacturing toward steel‑strung acoustic guitars around 1921 using many key innovations to improve the company’s already strong reputation. In 1931, Martin launched its dreadnought acoustic guitar with X‑bracing, which became a best seller and industry standard, particularly the D‑18 and D‑28 models. Pre‑WWII Martin guitars are highly sought after today. Martin has also dipped its toes into solid body electric guitars and basses, as well as strings. Martin continued to innovate including the use of composite materials from the 1990s onward. The company has been family‑owned and run throughout its entire history with the great‑great‑great‑grandson of the founder, C.F. ‘Chris’ Martin IV as current president as of 2025.
Maxon
The Japanese company, Nisshin Onpa was formed in 1965 in Tokyo Japan. Maxon was a brand name used by the company for its range of guitar effect pedals from 1969. Maxon became an OEM provider for Ibanez, producing stomp boxes using the Ibanez name, including the iconic TS‑808 Tube Screamer Pro. Nisshin Onpa also marketed pedals under its own Maxon name. Maxon stopped working with Ibanez in 2002 and Maxon continues to manufacture and market its own effect pedals.
Mesa/Boogie
Mesa Engineering was founded in 1969 by Randall Smith (1946‑) in Petaluma, California. Randall started out by hot‑rodding Fender amps in his home workshop. The Mesa/Boogie nickname derived from a comment made by Carlos Santana when demoing a Mesa‑modified Fender Princeton. The Boogie amps went through a number of generations (Marks) and in the 1990s the Boogie was supplemented by high‑gain Rectifier models. Gibson acquired Mesa Engineering from Smith in 2021.
Morley
Morley Pedals was founded in 1969 by American brothers Raymond and Marvin Lubow in LA, California superseding their previous enterprise, Tel‑Ray Electronics. The distinctively rugged Morley guitar effect pedals, particularly their wah‑wah and volume pedals using electro-optical circuitry, grew in popularity during the 1970s. Chicago‑based firm, Sound Enhancements, Inc. acquired Morley in 1989.
Mosrite
Mosrite guitars was founded in 1956 as Mosrite of California by Semie and Andy Moseley in LA, California. Semie Moseley (1935‑1992) had been an apprentice at Rickenbacker and Bigsby where he learnt his craft. Mosrite guitars were known for their radical designs and innovative features, as well as the brand’s association with surf pop/rock band The Ventures. The original Mosrite company went bankrupt in 1968. Several attempts were made to resurrect the brand over intervening decades, although without much success. Semie’s daughter, Dana Moseley is keeping the name alive.
Mu‑Tron
Musitronics Corporation (a.k.a. Mu‑Tron) was founded in 1972 by former Guild employees, Mike Beigel and Aaron Newman in Rosemont, New Jersey. Musitronics was known for manufacturing a number of high-quality guitar effect pedals including their most famous effect unit, the Mu‑Tron III envelope filter in 1972, which produced an electronic wah‑wah type sound beloved by funk guitarists. Musitronics ran into financial trouble in the late 1970s and production wasn’t resumed until 2014 when Mike Beigel founded Mu‑FX.
MXR
MXR Innovations was founded in 1972 by Keith Barr and Terry Sherwood in Rochester, New York. MXR is famous for its range of guitar effect pedals, starting with the iconic Phase 90, followed by the Distortion +, Dyna Comp and Blue Box. MXR was acquired by Dunlop Manufacturing in 1987 and continues to manufacture effect pedals using the MXR name as of 2025.
Music Man
Music Man (a.k.a. MM) was the company formed in 1974 by Leo Fender and partners 10 years after Leo sold the firm that bore his name to CBS in 1965. MM made its name with the Stingray Bass introduced in 1976. Leo Fender left Music Man in 1979 and went on to found G&L in 1980 (see above). Music Man was sold to Ernie Ball Inc. in 1984.
N – N Stands for…
National
The National String Instrument Corporation was an American guitar company founded in 1927 by entertainer George Beauchamp and luthier John Dopyera in LA, California. The company started by manufacturing banjos and then acoustic resonator guitars, an innovative instrument intended to be loud enough to be heard in a big band environment. In 1932, National merged with Dobro (see above) to form the National Dobro Company. It later came under the control of Valco (see below) until the latter went bankrupt in 1968. The spirit of National resonator guitars was rejuvenated by independent company, National Reso‑Phonic Guitars founded in 1989 in San Luis Obispo, California.
O – O Stands for…
Orange
Orange Amps was founded in 1968 by musician, electronics designer and retailer Clifford Cooper in London, England. The bright orange covering on their amp heads and speaker cabinets was a distinctive aesthetic, making them instantly recognisable. It helped that the sounds were also what many guitarists and bass players were listening out for at the time. Orange partnered with Radiocraft owned by Mat Mathias, which led to the Orange Matamp amps. After a 4‑year period in which Gibson reissued amps using the Orange name, Cooper regained the brand in 1997 and production was resumed in 1998. Orange is still flourishing as of 2025.
Orville
Orville by Gibson guitars and basses were part of the Gibson Guitar Corporation, destined for the Japanese market from 1988. Japanese distributor Yamano Gakki and Gibson decided not to use the Epiphone brand name and chose Orville – after Gibson founder Orville Gibson – despite the fact that Gibson was selling both Gibson and Epiphone in Japan. Production of Orville by Gibson guitars ceased in 1998 with Gibson’s focus on promoting Epiphone Japan models.
Ovation
Ovation was founded in 1965 by aeronautical engineer Charles Kaman (1919‑2011), in Hartford, Connecticut, USA. Kaman Music Corporation (KMC) used the founder’s technical background to manufacture guitars employing composite materials, predominantly bowl‑back acoustic guitars using a synthetic material called Lyracord. Fender briefly owned Ovation from 2008 to 2014 and the business is now owned by German company GEWA Music as of 2025.
P – P Stands for…
Parker
Parker Guitars was founded in 1993 by American luthier Ken Parker with input from pickup pioneer Larry Fishman in Chicago, Illinois. Parker guitars, particularly the Fly model, used innovative composite construction including a wood core covered with a carbon fibre/resin exoskeleton to reduce weight and increase rigidity. Pickups were traditional magnetic coil split humbuckers supplemented by piezo pickups to provide acoustic‑like tones. Fingerboards comprised composite materials with stainless steel frets. The US Music Corporation acquired Parker in 2003, moving production overseas before selling the brand again to Jam Industries. Parker Guitars has been defunct since 2016, despite several efforts to revive the brand.
Patrick James Eggle
Patrick Eggle Guitars was founded in the 1990s by British luthier Patrick James Eggle in Coventry, England. He left his own company in 1994 and, after several side projects in the US and UK, he formed Patrick James Eggle Guitars producing high‑end acoustic guitars. Eggle also helped to design Faith Guitars. In 2016, Eggle switched production from acoustic to electric guitars and in 2017. Eggle has also designed guitars for the revived Shergold Guitars brand (see below).
Paul Reed Smith (PRS)
PRS, a relatively new kid on the block, was founded in 1985 by American luthier Paul Reed Smith (1956‑) in Annapolis, Maryland. PRS guitars were cleverly positioned strategically between Fender and Gibson often using flamboyant designs and highly figured tone woods, often selling for premium prices. In 2003, PRS created the highly successful SE (Student Edition) range manufactured in the Far East. PRS remains a private company as of 2025.
Peavey
American innovator, Hartley Peavey (1941‑) founded Peavey Electronics in 1965, based in Meridian, Mississippi. Peavey has grown to become one of the largest music audio equipment manufacturers in the world. Peavey is mainly known for its amps and speaker cabinets, Peavey has also manufactured acoustic and electric guitars as well as basses. As of 2025, Peavey remains a privately owned company.
Pignose
Pignose was founded in 1969 by Richard Edlund and Wayne Kimbell in Chicago, Illinois. The company focuses on the manufacture of battery‑powered guitar amps, mains‑powered practice amps and innovative travel guitars incorporating an integrated amp and speaker. The iconic Pignose 7‑100 was considered to be the first portable electric guitar amp. Since 2023, Pignose has been under the ownership of Japanese company Aria (see above).
Pro Co
Pro Co Sound is based in Kalamazoo, Michigan and is best known for a single product, the Pro Co Rat distortion effect pedal (and multiple variations thereof). The Rat – allegedly named after the rodent‑infested basement in which the pedal was designed – was the brainchild of Pro Co engineer Scott Burnham in 1974, entering full production in 1979. The Rat has become one of best‑selling distortion stomp boxes of all time.
Q – Q Stands for…
I got nothin’
R – R Stands for…
Ramírez
Ramírez Guitars was founded in 1882 by José Ramírez in Madrid, Spain. The company has been manufacturing hand‑built professional, concert‑grade classical and flamenco acoustic guitars. Ramírez has been in business for over 140 years and has remained a private family business for five generations (to‑date).
Randall
Randall Amplifier Company was founded in 1970 by Don Randall in Irvine, California. Before setting up his own business focusing on guitar amps, Randall was vice president and general manager of Fender and then the Fender Sales divisions of CBS. After Randall sold his business in 1987, it was acquired by US Music Corporation, a subsidiary of Canadian corporate group Exertis.
Regal
What would become the Regal Musical Instrument Manufacturing Company from 1901 was founded in 1896 by Emil Wulschner in Indianapolis, Indiana. Regal started out making ukuleles and tenor guitars. Regal later made resonator guitar components for National and Dobro as well as making instruments under their own brand. Regal ceased production of guitars in 1941 and closed business in 1954, Fender owned the brand for a while before it was sold again to Saga Musical Instruments in 1987, who reintroduced a range of resonator instruments using the Regal name.
Rickenbacker
Swiss immigrant Adolph Rickenbacher (1886‑1976) founded Rickenbacker Manufacturing Company in 1925 to make metal bodies for National Guitars before setting up the Ro‑Pat‑In Corporation in 1931 along with performer and inventor George Beauchamp in LA, California. In 1932, Rickenbacker became the first company to make a production solid bodied electric guitar and by 1934, the company was using the Rickenbacker name. Rickenbacker really hit its stride in the 1950s after Rickenbacker sold his company to businessman F.C. Hall. Rickenbacker International Corporation (RIC) is famous for its 300 series guitars and 4000 series basses. Rickenbacker remains a private company, with its headquarters in Santa Ana, California.
Roger Mayer
Electrical engineer Roger Mayer is a name closely associated with Jimi Hendrix among others in the 1960s. In particular, Mayer’s fame resulted from the Octavia guitar effect pedal that integrated an octave (up) generator with a fuzz distortion effect. The classic Octavia remains in production still using the Mayer name. Mayer was also involved with modifying Maestro Fuzz Tone pedals and influencing the Sola Sound/Coloursound Tone Bender fuzz pedals.
Roland
The Roland Corporation was founded in 1972 by Ikutaro Kakehashi (1930‑2017) in Osaka, Japan. Roland is a multinational company manufacturing electronic organs, synthesisers, drum machines, amps and effect pedals with many iconic models, too many to mention here. Roland was also a key player in the development, introduction and promotion of the MIDI communication protocol for electronic music equipment. Roland also owns famous subsidiaries, including BOSS, Drum Workshop, Edirol and Rhodes.
Ross
Kustom Amps was founded in 1964 by Charles ‘Bud’ Ross in Chanute Kansas. After Kustom achieved considerable success, Ross sold his company to Baldwin Pianos in 1972. At that point, Ross launched Ross Musical and released the first Ross guitar effect pedals in c.1974. While Ross manufactured a wide range of effects, three Ross pedals are noteworthy, the tan‑hued Distortion, the orange Phaser and the now legendary grey Compressor. Ross pedals were revived in c.2020 by JHS Pedals (see above under John Hornby Skewes) with reissues of the classic Ross stomp boxes from the 1970s.
S – S Stands for…
Sadowsky
Sadowsky Guitars Limited was founded in 1979 by American luthier Roger Sadowsky in Long Island, New York. Roger Sadowsky has a strong reputation for building high‑end boutique guitars and basses. From 2019, Sadowsky has remained a private company while instruments are produced by German bass manufacturer Warwick (see below).
Santa Cruz
The Santa Cruz Guitar Company was founded in 1976 by American luthier Richard Hoover in Santa Cruz, California. Santa Cruz manufactures a limited number of high‑end steel‑string acoustic and acoustic bass guitars along with baritone guitars and ukuleles. Santa Cruz remains a private company as of 2025.
Schaller
Schaller GmBH was founded in in 1945 by Helmut Schaller (1923‑1999) near Nuremberg, Bavaria, Germany. Schaller manufactures a wide range of guitar parts and accessories. Initially, Schaller focused on the development of amps and speakers before moving into manufacturing metal guitar aftermarket and OEM components used by a wide variety of companies. Schaller tuners and bridges have achieved recognition for build quality. After the deaths of founding family members by 2006, Schaller was restructured as a limited liability company (GmbH).
Schecter
Schecter Guitar Research was founded in 1976 by David Schecter in Van Nuys, California. Initially, Schecter manufactured a wide range of replacement guitar parts and accessories. In 1979, Schecter started producing its own custom made guitars based on Fender designs. By 1983, Schecter was bought out by investors and, after legal action from Fender, the company was bought again by Japanese businessman Shibuya Hisatake, owner of ESP Guitars (see above), to make high‑end custom guitars. In addition to American manufacturing, Schecter imported South Korean‑built guitars from the late 1990s. In 2012, Schecter resumed American custom shop production.
Selmer
Henri Selmer Paris was founded in 1885 by Henri Selmer in Mantes la Ville near Paris, France. Selmer started off by manufacturing professional woodwind and brass instruments. In 1928, a UK branch of Selmer was formed under the leadership of brothers, Ben and Lew Davis. In the 1930s, Selmer partnered with luthier Mario Maccaferri to produce gypsy jazz guitars (see above). They also moved into PA systems during the 1930s. In the 1950s, Selmer also went into manufacturing organs as well as importing guitars from Europe. Selmer began producing a range of guitar and bass amps prompted by the rise of rock & roll. In the 1970s, Gibson owner CMI acquired Selmer UK. From 1976, CMI’s successor Norlin started running down Selmer UK until it was shut down in the early 1980s. In 2018, the family‑owned Henri Selmer Paris was sold to European equity group, Argos Wityu.
Seymour Duncan
Seymour Duncan was founded in 1976 by Seymour Duncan (1951‑) and his wife Cathy Carter in Santa Barbara, California. Seymour Duncan is best known for manufacturing a wide range of aftermarket guitar and bass pickups, as well as effect pedals. Most pickups are American‑made although the low‑cost OEM ‘Duncan‑designed’ pickups are manufactured in South Korea. Seymour Duncan’s main competitor is DiMarzio (see above).
Shergold
Shergold Guitars was founded in 1967 by former Burns London employees Jack Golder and Norman Houlder in London, England. After producing products for other companies, Shergold started making and selling guitars under the Shergold name in 1975. Shergold ceased manufacturing guitars in 1982 and there were several subsequent failed attempts to revive the brand. Barnes & Mullins acquired Shergold in 2015 and, in 2016, British luthier Patrick James Eggle (see above) became a shareholder and helped to design a range of new Shergold models.
Shin-ei
Little known outside of Japan, Shin‑ei was a major manufacturer of guitar effect pedals from the late 1960s and throughout the 1970s. In 1968, Shin‑ei created the legendary Uni‑Vibe modulation effect made famous by Jimi Hendrix. The Uni‑Vibe’s unique tones have been much imitated since. Shin‑ei manufactured products for different companies as well as under its own name. The rejuvenated company is Honey Shin-ei LLC, based in Austin, Texas.
Silvertone
Silvertone was a brand name used by the American Sears, Roebuck & Company mail order and department store for its line of consumer electronics and musical instruments from 1916. Silvertone instruments and amplifiers were manufactured by a wide variety of companies including Danelectro, Harmony, Kay, National, Supro, Teisco and Valco. Sears stopped using the Silvertone brand in 1972. In 2001, South Korean company, Samick Music acquired the rights to Silvertone and reissued a number of instruments under the revived Silvertone brand. Samick sold Silvertone to current owners, RBI Music in 2021.
Sola Sound
Sola Sound was a British guitar effect pedal brand best known for making the iconic Tone Bender fuzz pedals. The Tone Bender first appeared in 1965, designed and built in London by electronic technician Gary Hurst. The Tone Bender derived from Maestro’s Fuzz Tone and inspired Dallas Arbiter’s Fuzz face. From 1970, Sola Sound produced Colorsound‑branded pedals. Sola Sound also made pedals for other companies, such as VOX, Marshall, Carlsboro, Rotosound, CSL and many others. Both Sola Sound and Colorsound were owned by brothers Larry and Joe Macari of London, England, known for their eponymous London retail store.
Soldano
Soldano Custom Amplification was founded in 1986 by American Michael Soldano in LA, Calirfornia. Soldano designed and manufactured high‑gain guitar amps after modifying Fender and Mesa/Boogie amps. Michael Soldano, latterly based in Seattle, Washington, sold his company to Boutique Amps Distribution in 2019.
Sound City
British amp manufacturer Hiwatt (see above) was formed in 1966. Hiwatt’s founder Dave Reeves contacted Ivor Arbiter to produce guitar amplifiers re‑badged using Arbiter’s Sound City music store name. Sound City amps became associated particularly with The Who and Jimi Hendrix.
Steinberger
Steinberger was founded in 1979 by Ned Steinberger (1948‑) in Brooklyn, New York. The company manufactured a range of electric guitars and basses designed by the founder. Steinberger was eventually sold to Gibson in 1987, which stopped selling Steinberger guitars in the mid‑1990s. The most distinctive Steinberger instruments have downsized synthetic construction bodies and necks devoid of a traditional headstock, giving the instruments a minimalistic look. Steinberger (under Gibson) licensed the design to other companies including Hohner and Cort, accounting for new models.
Stick
Stick Enterprises is the company behind the innovative Chapman Stick, an unorthodox electric musical instrument devised by jazz musician Emmett Chapman (1936‑2021), which started production in 1974. The Chapman Stick commonly comprises 8, 10 or 12 strings on an enlarged fretboard and is usually played by a ‘two handed tapping’ technique, rather than by plucking the strings. While based on a guitar, it is classified as a composite chordophone.
Stromberg
Stromberg Guitars was founded in 1906 by Swedish immigrant Charles Stromberg in Boston, Massachusetts. Stromberg started out by making banjos and mandolins until 1927 when they produced their first archtop jazz guitar. Stromberg only made around 640 guitars during the big band era, during which their guitars’ large size gave them sufficient volume to compete with loud horn sections. Production stopped in in 1955 with the death of the founder.
Supro
Supro guitars date back to 1935, made as a low‑cost brand by the National Dobro Corporation (see above). From the 1950s, Supro produced electric guitars, basses, amps and effects. National Dobro was acquired by Valco, which went out of business in 1968, at which time the Supro name was discontinued. The Supro name was revived in 2013 making guitars, amps and effects. In 2020, Supro was bought by Bond Audio.
T – T Stands for…
Takamine
Takamine Musical Instruments Manufacturing Co., Ltd. was founded in 1959 by Ozhone in Sakashita, Gifu, Japan. In 1962, the company was named after Mount Takamine in Japan. Takamine focuses on manufacturing steel‑string acoustic guitars and it has become one of the leading companies of its kind. In 1978, Takamine was one of the first firms to make acoustic/electric guitars using innovative transducers, particularly suited to live performance, as they reduced feedback. For a short period, Takamine also produced solid body electric guitars and basses. Takamine remains a private company as of 2025.
Taylor
Taylor Guitars was founded in 1974 by Bob Taylor and Kurt Listug in El Cajon, California. Taylor manufactures premium acoustic, classical and semi‑hollow electric guitars in the USA and Mexico. Taylor has become famous for its innovative manufacturing technologies, use of exotic tone woods and sustainable production processes. In 2021, Taylor Guitars became owned by its employees and in 2022, Luthier and guitarist Andy Powers became Taylor’s Chief Executive, President, and Chief Guitar Designer.
TC Electronic
TC Electronic was founded in 1976 by brothers Kim and John Rishøj in Denmark. The company specialises in a wide range of innovative music audio products and is most famous for its guitar effect products. TC Electronic is only one of several companies under the ownership of TC Group holding company. In 2015, TC Electronic was purchased by Music Group (now Music Tribe).
Teisco
Teisco was founded in 1946 by guitarist Atswo Kaneko and electrical engineer Doryo Matsuda in Tokyo, Japan. The company produced a range of esoterically designed guitars, basses and baritone guitars as well as other musical equipment including amps, synthesisers and drums. In the US, guitars were re‑badged Teisco Del Rey. In 1967, the Teisco name was acquired by Japanese company Kawai Gakki Seisakusho which ceased using the Teisco name outside Japan in 1969. In 2018, the Teisco name, along with Harmony Guitars (see above), was relaunched by BandLab Technologies of Singapore.
Thomas Organ
The Thomas Organ Company was founded in 1875 by Edward Thomas in Woodstock, Ontario, Canada. The company’s early focus was on pipe and pump organs. In the 1950s, the company invented the Thomas electronic organ. Thomas became US importer of VOX products, exemplified by the Thomas Organ Cry Baby (the Cry Baby name wasn’t trademarked). Thomas also acquired rights to make Moog synthesisers. In 1979, Thomas Organ ceased business, although the name was revived 1996 to manufacture electronic organs once again.
Tobias
Tobias Bass Guitars was founded in 1977 by Michael Tobias in Orlando, Florida. The majority of Tobias basses were cost‑effective neck‑through models. Tobias was acquired by Gibson in 1990 and production was moved to Nashville, Tennessee. In 1992, Michael Tobias left Gibson to found Michael Tobias Design making boutique bass guitars. Tobias bass guitars are manufactured by Gibson’s Epiphone division and the brand has been rejuvenated in 2025.
Tokai
Tōkai Gakki was founded in 1947 by Tadayouki Adachi in Hamamatsu, Shizuoka, Japan. Initially, Tokai focused on harmonicas and pianos as well as other instruments. In 1968, Tokai started manufacturing electric guitars alongside acoustics and, later, basses and amps. In 1972, Tokai worked with C.F. Martin to build Martin’s Sigma electric guitars. In the early 1980s, Tokai got caught up in the ‘lawsuit era’, a period during which American brands threatened Japanese businesses over design copyright infringements. Tokai was a family business until it was sold in 2021 to Grace Company Ltd.
Tom Anderson
Tom Anderson Guitarworks was founded in 1984 by American luthier Tom Anderson in Newbury Park, California. Anderson started out working for Schecter before branching out on his own making limited numbers of highly‑regarded premium boutique and custom guitars. By 1990, Anderson moved from manufacturing parts to building whole guitars. Tom Anderson remains in business as of 2025.
Trace Elliot
Trace Elliot was founded in 1979 by retailer Fred Friedlein in Romford, Essex, England. The company specialised in bass amps and speaker cabinets, and from 1989, acoustic guitar amps. In 1992, KMC (who owned Ovation) acquired Trace Elliott to focus on the US market. In 1998, the company was sold again to Gibson. Then, in 2005, Peavey acquired Trace Elliott.
Travis Bean
Travis Bean Guitars was founded in 1974 by American luthier Travis Bean (1947‑2011) and business partner Gary Kramer in California to manufacture high‑end guitars using necks made from machined aluminium. Kramer left the company in 1975 to found Kramer Guitars (see above). Bean once again toyed with guitar manufacture in the late 1990s but the potential from his innovative construction techniques was largely unrealised.
Traynor
Traynor Amplifiers was a brand founded in 1963 by electronics designer Peter Traynor in Toronto, Canada under parent company Yorkville Sound. Traynor focused on manufacturing bass and guitar amps. In 1976, Peter Traynor left due to poor health and the brand diminished over a period of years until it was revived by Yorkville in 2000, still manufacturing bass, guitar, acoustic and keyboard amps.
U – U Stands for…
Univox
Univox was a musical instrument brand founded in 1960 by Thomas Walter Jennings in Westbury New York. The company marketed Univox guitar amplifiers, guitars, keyboards and drum machines. Univox’s main claims to fame were the legendary Uni‑Vibe and Uni‑Fuzz pedals. They also distributed Matsumoku guitars, Shin‑Ei effect pedals and Korg synthesisers. In 1985, the parent company Unicord was sold to Japanese company Korg, after which the Univox brand was phased out.
V – V Stands for…
Valco
Valco was formed in 1940 by a stakeholder restructuring of the National Dobro Company. Valco manufactured a range of guitars, basses and amplifiers using a variety of brand names including National, Airline and Supro, as well as making guitars for other companies such as Sears and Montgomery Ward. However, they didn’t retail any products using the Valco name. Valco merged with Kay in 1967 before going bankrupt in 1968.
Vega
The American Vega Company was formed in 1881 by Julius and Carl Nelson in Boston, Massachusetts. At the start of the 20th Century, the firm concentrated on banjos, mandolins and brass instruments. Vega started building guitars in the 1930s and was later acquired by C.F. Martin in 1970, primarily for its banjo expertise. In 1989 the Vega name was sold to the Deering Banjo Company who continue to make banjos using the Vega brand.
Vigier
Vigier Guitars was founded in 1980 by luthier Patrice Vigier in Grigny, Essonne, France. Vigier manufactures premium grade electric guitars, basses and strings. Vigier guitars has introduced many innovations and became particularly noteworthy for its Surfreter fretless variation on the Excalibur 6‑string guitar model.
VOX
VOX was founded in 1957 by Thomas Walter Jennings in Dartford, Kent, England. The company is mostly associated with guitar amplifiers such as the iconic AC30. From 1962, VOX also manufactured a range of electric guitars and effect pedals, often using Italian production facilities. VOX was sold to Rose Morris in 1978 and then again to the giant Japanese corporation Korg in 1992. Korg still own the VOX name as of 2025.
W – W Stands for…
Wal
Wal is a British brand of bass guitars founded in 1974 by electronic innovator Ian Waller and luthier Pete Stevens in London, England. Starting out making custom‑made bass guitars for professional players, the first production Pro Series basses started appearing in 1978 and the Custom Series in 1983. After Ian Waller died in 1988, Pete Stevens kept the business going at a low level. The company was revived under the leadership of luthier and former Wal employee Paul Herman in 2008.
Wandre
Wandre Guitars was founded in c.1957 by Antonio Vandrè Pioli in in Cavriago, Italy. Wandre manufactured a very small number of electric guitars and basses using some esoteric radical design elements until production ceased in 1968. To‑date, the Wandre brand has not been revived. Examples of Wandre instruments are highly sought after on the vintage guitar market.
Warwick
Warwick was founded in 1982 by Hans‑Peter Wilfer in Erlangen, Bavaria, Germany. Hans‑Peter was the son of Fred Wilfer, who had founded Framus (see above) back in 1946. Warwick is famous for manufacturing premium bass guitars, as well as more affordable bass models, amps and bass strings.
Washburn
Washburn Guitars was originally founded in 1883 by American businessman George W. Lyon and Patrick J. Healy in Chicago, Illinois. Washburn initially focused on guitars, mandolins, banjos, ukuleles and zithers. Washburn’s early years were particularly volatile and hard to document accurately. After bankruptcy, Regal (see above) tried to rejuvenate the brand without success. After many further changes, Washburn International was formed in 1987. Washburn bought the US Music Corporation in 2002 and was then sold on to Jam Industries in 2009. Washburn‑branded instruments are currently sourced from Indonesia and China.
Watkins (WEM)
Watkins Electric Music (WEM) was founded in 1949 by Charlie and Reg Watkins in London, England. WEM was one of the first British makers of guitar and PA amplifiers from 1954. In 1958, WEM introduced one of the first portable tape loop echo effects, the iconic Copicat. WEM amps and speaker cabinets were adopted by a wide range of British rock bands in the 1960s and early 1970s. Watkins sill manufactures small numbers of Copicat tape echo units.
Westone
The official Westone brand was formed in 1975 when Japanese company Matsumoku purchased the rights to the Westone name. Westone began by producing affordable acoustic and electric guitars, and basses. St. Louis Music registered the Westone brand in the US to import Japanese Westone guitars. The Westone name was superseded by Alvarez (see above) in 1991. Since then, a number of firms have used (or tried to use) the Westone name.
X
I got nothin’
Y – Y Stands for…
Yamaha
The massive Japanese Yamaha Corporation is the world’s largest manufacturer of music and audio equipment. Yamaha was founded as the Nippon Gakki Co. in 1887 by Torakusu Yamaha (1851‑1916) in Hamamatsu, Shizuoka, Japan. The company began as a reed organ manufacturer. In 1987, Nippon Gakki was renamed Yamaha Corporation in honour of its founder, still based in Hamamatsu. Yamaha also owns some other famous brands such as Ampeg and Line 6.
Z – Z Stands for…
Zemaitis
Zemaitis was founded in 1955 by luthier Tony Zemaitis (1935‑2002) in London, England. He hand built guitars, renowned for their engraved metal tops (created by Danny O’Brien) and later pearl inlaid tops. Zemaitis gained an enviable reputation among many famous artists. After his death, the tradition was continued by Zemaitis Guitars of Tokyo, Japan, led by the founder’s son, Tony Zemaitis Jr. and still using the metal engraving skills of O’Brien. Original Zemaitis guitars are now highly sought after.
Links to CRAVE Guitars’ Brand Features
The CRAVE Guitars’ web site currently has feature pages on 14 guitar brands. These provide a bit more detail than the above, should you wish to explore further (each link opens in a new browser tab):
Final Thoughts on ‘An Alternative A‑Z of Vintage Guitar Gear’
Well, that was a bit of a slog (at least for me). For once, there is not a great deal to add, so this will be very brief. That’s it. There you go. No point in wasting words on waffle. So, let’s move on with aplomb.
CRAVE Guitars’ ‘Album(s) of the Month’
It seems appropriate this month to applaud the accomplishments of not one but two bands and their classic studio albums, both with an alphabetic emphasis from A(BC) to Z(Z Top). See what I did there? These two albums should prove beyond doubt that there was some great music – and MTV‑friendly pop music videos to boot – to be had in the 1980s. Without further ado, let’s dig in for some upbeat joyful musical exuberance…
ABC – The Lexicon of Love (1982): ‘The Lexicon of Love’ was the chart‑topping debut studio album by English new wave/new romantic/pop band ABC. It was released in June 1982 on Neutron Records. The astounding popularity and commercial success of the album led it to be ranked as ‘one of the greatest albums of the 1980s’. It sounds both of its time and also timeless, if you get my drift. ABC were not able to capitalise on their success and the slick 10 tracks (38 minutes) of ‘The Lexicon of Love’ remains the pinnacle of their career (to‑date).
ZZ Top – Eliminator (1983): ‘Eliminator’ was the 8th studio album by American blues/rock band ZZ Top. It was released in March 1983 on Warner Brothers Records. Despite only reaching #3 in the UK album chart and #9 in the US Billboard 200, it proved phenomenally popular and commercially successful. Whether you remember the iconic pop music videos, the customised 1933 Ford Coupe hot rod or the spinning sheepskin‑covered guitars, the striking images and fresh sounds of the 11 tracks (45 mins) on ‘Eliminator’ couldn’t be ignored. It may not be their best but it is certainly their biggest. There is no doubt that ‘Eliminator’ launched the power trio into superstardom.
There you have it – from ABC-ZZ Top. Love or loathe these albums epitomising the excesses of the 1980s, they have both become landmarks in music history and represent the cultural zeitgeist at the time. Perhaps it is now time for a re‑appraisal of their merit within the broader historical context. Are they ‘essential listening’? I think so but, when it comes down to it, it’s up to everyone to make up their own minds. All I can do is put it out there for consideration.
BELIEVE IN MUSIC!
Tailpiece
Well, that was a lot, and I mean A LOT, of work and, for what I ask? Was it worth it? Well, for the author’s own sanity and personal development, yes. For everyone out there, that’s for you to judge. I hope it has been both informative and entertaining. Given the huge amount of work involved in compiling this A‑Z article, I intend to use a lot of it in modified form as a permanent part of the ‘Resources’ section of the CRAVE Guitars web site.
Next month, the author will face a conundrum, a dilemma, a challenge, a quandary, a predicament, a pickle and, most of all, an enigma, a paradox and a bit of a mystery (at least for now). Typically trailing trendy tantalising tantra. Intrigued? Be sure to check in, same time, same place, next month. Bye for now, y’all.
Truth, peace, love, and guitar music be with you always. Until next time…
CRAVE Guitars’ ‘Quote of the Month’: “A picture can tell a thousand lies”
HOLA Y BUENOS DIAS SEÑORES Y SEÑORAS. Bonjour et bonne journée mesdames et messieurs. Hallo und guten tag, meine damen und herren, hello and good day ladies and gentlemen. Once again, we enter the twilight zone of CRAVE (Cool & Rare American Vintage Electric) Guitars and explore another subject of the author’s weird whim and fancy. Well, most of us are still alive as of July 2024, so that’s something for which we can all be grateful. Life really is too short and should be treasured, not devastated, especially by senseless conflict. This isn’t just old‑hat hippie rhetoric. This stuff matters… to everyone. While I know I say something along these lines every month, it is worth reiterating until those responsible take notice.
This month, the subject is relevant to the year we are in (2024) and how one particular American solid body electric guitar changed the way we play the instrument and make music across the globe over the last seven decades. Yes, my hearties, it is time to take an alternative peak at the Fender Stratocaster®, or the ‘Strat®’ as many like to call it, as it celebrates its Platinum 70th Anniversary. That’s an awful lot of candles on the guitar‑shaped birthday cake, I think you’ll agree. Time to indulge oneself, I reckon.
1979 Fender Stratocaster Silver Anniversary Logo
There are SO many takes on the subject that, especially this year, I felt I would try to take an altogether different perspective from everyone else. It would be very easy to lapse into following what other authors have written and indulge all the back‑slapping hyperbole surrounding one of the few genuinely legendary icons of the 20th Century guitar industry. So… we aren’t going to ‘grandstand’ or go through the trite, meticulous examination of the object in question. Instead, I thought I’d aim straight for light‑hearted entertainment value, rather than geeky, nerdy, dry, forensically‑focused examination of the Fender Stratocaster in minutiae. Even though I’ve always fancied being a learned professor, this is not an academic history lesson. For those wanting the geeky, nerdy lowdown, I apologise, you’ll have to look elsewhere – and, let’s face it, there is no shortage of resources, as you might expect. Just search the hinterwebby thingummy and you’ll find everything you could ever want and/or need to know. For those seeking the truth, though, good luck. That takes a bit more effort.
I can’t completely ignore some of the basic facts and figures that someone knowledgeable about vintage guitars will already know, so apologies for (re‑)stating the blooming obvious to those who know far more about Stratocasters than I ever will. For everyone else, it is an oblique look at the cultural phenomenon that is the Stratocaster within the perspective of the times.
We are back to normal authorship activity again this month; no AI was used in the research and writing of this article. Thankfully.
The cultural context of 1954
Before we get too far, I thought we’d start off with a brief recap at what the world was like in 1954, revealed through a few key trends and events that occurred during that year. This will give a bit of crucial cultural context for when we delve a bit deeper in due course. Just for clarity, I wasn’t born before or during 1954, I emerged into existence a few years later, so I didn’t live through these momentous occasions myself.
In 1954, the 34th President of the U.S.A. was Dwight D. Eisenhower (a.k.a. ‘Ike’, 1953‑1961). The UK Prime Minister in 1954 was Sir Winston Churchill, who served his second term as PM (1951‑1955). Queen Elizabeth II was the British Monarch, newly crowned in June 1953. Other notable political leaders included Nikita Khrushchev, the leader of the Soviet Union (1953‑1964) and Mao Zedong, who served as the Chairman of the Central People’s Government of the People’s Republic of China (1949‑1976) with Chiang Kai‑shek alongside of him, governing the Republic of China, a.k.a. Taiwan (1950‑1975).
Moving from politics to sport. The 1954 NFL Championship Game (now known as the Super Bowl) took place between the Cleveland Browns and the Detroit Lions. The Browns won 56‑10. Meanwhile, in baseball, the San Francisco Giants swept the Cleveland Indians 4‑0 in the 1954 World Series. The NBA Championship series resulted in the Minneapolis Lakers beating the Syracuse Nationals 4‑3. To complete the set, the Detroit Red Wings triumphed over the Montreal Canadiens, winning the NHL Stanley Cup series, also 4‑3. In motor racing, Racing driver, Bill Vukovich won the Indy 500, while José Froilán González and Maurice Trintignant won the 1954 Le Mans 24‑hour race, and Juan Manuel Fangio won the 1954 Formula 1 World Championship. In the UK, West Bromwich Albion beat Preston North End to win the 1954 FA Cup final 3‑2. In tennis, Jaroslav Drobný and Maureen Connolly won the men’s and women’s singles titles respectively at Wimbledon. Inn golf, Sam Snead won the US Masters and Peter Thomson won the British Open Championship.
Space exploration was in its infancy and NASA didn’t exist until 1958, so it was the National Advisory Committee for Aeronautics (NACA) that led the early US space programme.
Men’s fashion in 1954 included corduroy sports jackets, Dacron gabardine suits, wool houndstooth suits, slub weave shirts, faded denim colour sweat shirts, wrinkle shed cotton shirts and plastic raincoats. Women’s fashion in 1954 included blazer jackets, box jacket suits, tweed dresses, plaid pleated skirts, taffeta dresses, swing flared corduroy skirts, white flecked wool skirts, woven plaid dresses and woven stripe coats. Ladies’ accessories were popular, including hats, gloves, bags and scarves. More generally, women’s fashion in 1954 was characterised by prominent, pointed busts, with nipped in waists to accentuate the female hourglass silhouette. In the post‑war boom, timeless elegance, glamour and femininity were the order of the day. At the same time, general day‑to‑day fashion adopted a more casual style, with easy‑to‑wash‑and‑dry nylon materials, emphasising the practicality and functionality that began to influence fashion trends for the rest of the 1950s. Fashion icons included Audrey Hepburn, Marilyn Monroe and Grace Kelly. Fashion designers like Chanel, Christian Dior and Hubert de Givenchy were prominent figures.
Well‑known cinema releases in 1954 included, ‘Godzilla’ (Japanese), ‘20,000 Leagues Under the Sea’, ‘Creature from the Black Lagoon’, ‘On the Waterfront’, ‘Rear Window’, ‘White Christmas’, ‘Seven Samurai’, ‘Dial M for Murder’, ‘A Star Is Born’, ‘Seven Brides for Seven Brothers’, ‘The Caine Mutiny’ and ‘Them!’.
Famous actors of the time (not already mentioned) included Marlon Brando, Elizabeth Taylor, James Stewart, William Holden, Humphrey Bogart, Ray Milland, Karl Malden, Joan Crawford, Judy Garland, James Mason, Gary Cooper, Burt Lancaster and Howard Keel.
Famous novels published in 1954 included, ‘Lord of the Flies’ by William Golding, ‘The Lord of the Rings’ trilogy by J.R.R. Tolkien, ‘I Am Legend’ by Richard Matheson, ‘Horton Hears a Who!’ by Dr. Seuss and ‘Live and Let Die’ (James Bond) by Ian Fleming.
Popular American automobiles in 1954 included, the Chevrolet Bel Air and Beauville Station Wagon, Oldsmobile Ninety‑Eight Holiday Coupe, Ford Crestline Skyliner and Country Squire, Packard Panther Daytona Roadster, Mercury Monterey, Plymouth Belvedere, Chevrolet 3100 truck, Buick Roadmaster and Skylark, Cadillac Series 75 Fleetwood Imperial, Studebaker Starlight Coupe, Ford F‑100 Panel Truck, Hudson Hornet, Ford Thunderbird, Chevrolet Corvette C1 and Chevy Corvair Fastback. Nice!
Outside the US, 1954 saw family cars like the Hillman Minx, Morris Minor, Ford Anglia, Ford Popular, Rover P4, Austin A40, Riley RME, Wolseley 6/90, Citroën 2CV, Triumph TR2, MG TF, Vauxhall Wyvern and the Volkswagen Beetle. More upmarket, there was the Jaguar XK140, Porsche 356, Austin‑Healey 100, Alfa‑Romeo Giulietta, Ferrari 375 MM Coupé Scaglietti and Mercedes Benz 300 SL, all taking to the roads and making the headlines. Also nice!
Favourite girls’ (and, yes, I am being binary here) toys of the time included the Betsy McCall Doll, Super Market Check‑Out and Little Girls Perfume Kit. Boys’ top toys included, Dick Tracy Siren Squad Car, Buck Rogers Sonic Ray Light Gun, Matchbox cars (Corgi models didn’t appear until 1956), Airfix kits and Take Apart Cars Garage. LEGO, Meccano and train sets from the likes of Hornby and Tri‑ang were enduringly popular. The board game Scrabble had been introduced in 1952 and was a hit at the time, as was the perennial Monopoly. Some familiar names there.
In music, American rock & roll pioneer Bill Haley & His Comets recorded the milestone ‘Rock Around the Clock’ at Pythian Temple studios in New York City. It was originally released as a single in 1954 but didn’t chart until it was re‑released in 1955 when the track was used as the title music for the film, ‘Blackboard Jungle’ (1955).
Also in music, in 1954, a 19‑year old American singer, Elvis Presley left his job as a truck driver for Crown Electric and signed his first recording contract with producer Sam Phillips at Sun Records in Memphis, Tennessee. Sun Records recorded and released Presley’s debut single, ‘That’s All Right’ the same year.
Other popular music artists in 1954 included The Chordettes, Doris Day, Tony Bennett, Frank Sinatra, Rosemary Clooney, Perry Como, Ray Charles, Nat King Cole and Bing Crosby.
Notable musicians that were born in 1954 include, Neal Schon, Nancy Wilson, Pat Travers, Al Di Meola, Steve Morse, Pat Metheny, Eric Johnson, Elvis Costello, Stevie Ray Vaughan, Viv Albertine and Uli Jon Roth. Other entertainers born in 1954 included, Jerry Seinfeld, John Travolta, Ray Liotta, Michael Moore, Ron Howard, Matt Groening and Oprah Winfrey.
… and the one list that no‑one wants to appear in… Deaths in 1954 included; Alan Turing, Frida Kahlo, Henri Matisse, George ‘Machine Gun’ Kelly, Sydney Greenstreet and Lionel Barrymore.
Other notable events of 1954 included:
The US Supreme Court ruled that racial segregation in public schools was unconstitutional
The end of McCarthyism (the Second Red Scare), the systematic campaign of political repression of alleged Communists in the US, led by Senator Joseph McCarthy
The UK finally ended food rationing, which had been introduced during WWII
The first nuclear‑powered submarine, the USS Nautilus was launched
American company RCA released the first colour television set
The first successful kidney transplant was performed in Boston, Massachusetts
American actress, Marilyn Monroe married baseball player Joe DiMaggio
The main US immigration port of entry, Ellis Island in New York Harbour was closed
Swanson introduced TV Dinners
A hydrogen bomb test was conducted by the US on Bikini Atoll in the Pacific Ocean
British athlete Roger Bannister became the first person to break the four‑minute mile
The first practical solar cell was demonstrated by American company Bell Telephone Laboratories
IBM established the 650, its first mass‑produced computer and FORTRAN became the most widely used computer programming language
The Vietnam war (1954‑1975) started
The Breathalyzer was invented for measuring breath alcohol content
The first Church of Scientology was established in Los Angeles, California
Texas Instruments announced the development of the first transistor radio
The first issue of Sports Illustrated magazine was published in the US
The first branch of the Burger King restaurant chain opened in Miami, Florida
1954 was quite a year, then. I think we can all agree it was a very different world to today’s chaotic zeitgeist. Right, by now, you should have a pretty good idea of what the wider world was like when the Fender Stratocaster was first born, as a baby brother to the resolutely workhorse Fender Telecaster, which had been released in 1950.
The Fender Stratocaster – An introduction to a guitar that really needs no introduction
I doubt if there are many people who are interested in modern music that haven’t at some point in their lives, set their eyes on a Fender Stratocaster. People may well be familiar with the design, even if they don’t know the name or the model’s long and lauded history. It is an instrument that has become synonymous with modern guitar music across many, many musical genres over many generations.
Let’s start with the basics that most people are likely to know. The Fender Stratocaster was launched on an unsuspecting world in 1954, supplementing two other Fender instruments that have become legendary icons, the Fender Telecaster and the Fender Precision Bass.
With due deference to the online encyclopaedia that is Wikipedia, I thought I would paraphrase its definition of what the Fender Stratocaster is, rather than labour my lame brain to come up with pretty much the same thing. Consider me lazy at this point.
“The archetypal Stratocaster is a solid‑body electric guitar with a contoured asymmetric double‑cutaway body with an extended upper horn; the body is usually made from alder or ash. The neck is usually made from maple and attached to the body with screws (often referred to as ‘bolts’) and has a distinctive headstock with six tuning pegs mounted inline along a single side; the fingerboard may be maple or another wood, e.g. rosewood, and has at least twenty‑one frets. The Stratocaster’s body is front‑routed for electronics, which are mounted in a plastic pickguard. Most Stratocasters have three single‑coil pickups, a pickup selector switch, one volume control and two tone controls. Bridges generally come in two designs: the more common pivoting ‘tremolo’ bridges, and the less common ‘hardtail’ fixed bridge. Both types of bridge have six individually adjustable saddles whose height and intonation can be set independently. The innovative tremolo system is balanced by springs mounted in a rear cavity. The output jack is mounted in a recess in the front of the guitar body. Many different colours have been available. The Stratocaster’s scale length is 25.5 inches (648 mm).”
So there you go. When broken down like that, it doesn’t sound very exciting does it? Now we know what a Stratocaster actually is, you can now stop reading and go and do something altogether more exciting. Well done for making it this far. For all the avid aficionados out there, there is a lot more to enjoy… I promise. Read on my merry musical masochists.
Fender Stratocaster Infographic
“I’ve been playing a Fender since 1963, and before that it was my dream guitar. I can’t endorse it more than that” – Rory Gallagher (1948‑1995)
A few bits and pieces about Fender the man and his company
Clarence Leonidas ‘Leo’ Fender was born on 10 August 1909 in Anaheim, California to Clarence Monte Fender and Harriet Elvira Wood, owners of an orange grove business. Leo married his first wife Esther Klosky in 1934. After her death in 1979, Leo re‑married in 1980 to his second wife, Phyllis. Phyllis passed away in 2020.
Leo founded Fender Manufacturing in 1946, renaming it Fender Electric Instrument Manufacturing Co. in 1947. The historic Fender factory site (1953‑1985) owned by Leo Fender where the first Stratocasters were manufactured is at 500 South Raymond Ave. and Valencia Dr., Fullerton, Orange County, California 92381. The site is now home to Jimmi’s Nascar Bar & Grill sports bar.
It has been widely promulgated that, while he played piano and saxophone when he was young, Leo Fender couldn’t play guitar and relied on those around him, co‑workers, dealers, customers and artists, to advise him on guitar‑related matters. Leo Fender was widely regarded as an inventor, electrical and mechanical engineer and business entrepreneur, rather than a musician.
You may think that the iconic Fender logo design has been static since c.1950. However, like many long‑standing corporate brand logos, it has been redesigned many times while retaining the distinctive typeface. I don’t think anyone knows who actually designed the original logo, although some suggest it was based on Leo Fender’s signature. The design evolution goes through roughly four time periods:
The original ‘spaghetti’ logo (1950s – not an official name)
The ‘transition’ logo (1960‑1967 – designed by Robert Perine)
‘CBS’ logo (1968‑1980)
The ‘modern’ version still in use today
Nowadays, Fender uses many different (but familiar) logo styles. There is a typeface very similar to that used by Fender called, appropriately, ‘Strato’, designed by Bastien Sozoo. I resisted the temptation to publish the whole article in the font! So here is an example…
‘Strato’ Font ( by Bastien Sozoo)
Columbia Broadcasting System (CBS) acquired Fender from its founder in January 1965 for $13m, which was more than the $11.2m that CBS paid for an 80% stake in the New York Yankees Major League Baseball team in November 1964.
Leo Fender didn’t give up participating in the music industry after selling his company to CBS. After a period of ten years during which he was prevented from competition, he was instrumental (sic!) in the creation of Music Man (now owned by Ernie Ball) from 1974 and G&L (standing for George [Fullerton] and Leo) from 1979.
Leo Fender died from complications of Parkinson’s disease in Fullerton, California on 21 March 1991, at the age of 81. He was buried at Fairhaven Memorial Park in Santa Ana, Orange County, California next to his first wife, Esther.
In 2004, Fender moved its production facility from Fullerton to Corona, also in California. The current Fender Musical Instruments Corporation (FMIC) HQ is based in Los Angeles, California, at 1575 N Gower St #170. The Fender company’s legal status is listed as a private company. Hawaii’s largest private company and motor vehicle dealer, Servco Pacific Co., became the new majority owner of FMIC in January 2020. Outside the USA, Fender’s main European location is in East Grinstead, West Sussex, England, UK.
The 21st Century Fender is a modern multinational company with production facilities in various countries, including the United States (Corona, California), Japan (from the early 1980s), Mexico (from 1990), Korea, China and Indonesia. Stratocaster models range from the (relatively) inexpensive Fender‑owned Squier® brand through the mainstream Mexican and American production lines up to the high end ‘Made in USA’ Custom Shop models. Even more upmarket are the spectacular and unique Masterbuilt and NAMM Show one‑offs.
Fender also owns a number of subsidiary brands including, Squier, Bigsby, Charvel, EVH Gear, Gretsch, Jackson, PreSonus and Sunn. Since 2002, Fender has had the rights to market, produce and distribute Gretsch products. Fender also owned the Ovation and Guild brands until both were sold off in 2014.
Myths, legends, facts and fallacies
I strongly suspect that there are probably more myths and fallacies than there are legends and facts herein. I DO NOT claim any of the following to be true. In fact, I am certain that there are more than few apocryphal tales to be told. Remember, this is just for entertainment and not a doctorate thesis. Much of what follows is probably common knowledge to diehard Stratocaster fans but they aren’t really the prime audience for this article.
While I prefer to deal in well‑researched and corroborated evidence, there is very little verifiable truth to many aspects of the Stratocaster’s history. There are many peddlers of ‘truth’ out there who seem to accept anything at face value and proceed to regurgitate falsities as reality. When it comes down to it, there is actually very little genuine documentation and a lot relies on the anecdotes and knowledge of people, many of whom are sadly no longer with us. Much of the rest is fabrication and artifice.
“The Les Paul was more challenging because of the weight of it, but the tone was there that the Fender will never have and vice versa. So you have to make a decision as to what you’re going to have as your main instrument. After seeing Hendrix, I thought, ‘I’ll stick with the ‘Strat” – Jeff Beck (1944‑1923)
The Fender Stratocaster at age 0
The original design of the Fender Stratocaster was a collaborative effort by Leo Fender, Bill Carson, George Fullerton and Freddie Tavares. Work started on prototypes as early as 1951.
It is highly unusual in the business of industrial design that a first attempt represents the pinnacle of achievement and even more unusual in that the initial design endures for 70 years almost completely unchanged. The Stratocaster is one of those perennial designs (as was the Telecaster), creating an archetype. Strangely, though, in guitar manufacturing many designs have stayed true to their origins. After all, we aren’t driving around in cars that look and work like they did in 1954 and we aren’t using telephones or TVs that haven’t changed at all in their aesthetics or functionality over the last seven decades. Fender and Gibson among others got things right at the first time of trying back in the 1950s. Weird or what?
The Stratocaster was given its name not by Leo Fender but by Fender’s sales and marketing manager, Don Randall, who also came up with the Esquire, Telecaster and Champ names. The Stratocaster name was a nod to aircraft technology (Randall was also a pilot), evoking a futuristic image to go with its forward‑looking design. Unlike the Telecaster, the Stratocaster retained its name from the outset. The single pickup Telecaster was originally called the Esquire until the two pickup model became the Broadcaster, followed by a short period without a name (the so‑called ‘Nocaster’ following a trademark objection from Gretsch) before it gained its proper nomenclature that we are familiar with today.
In 1948, Paul Bigsby (1899‑1968), famous for Bigsby vibrato systems, built a guitar for country & western star Merle Travis. The headstock bore more than a passing resemblance to what would become the original headstock shape of the Fender Stratocaster. Bigsby’s design pre‑dated Fender’s by several years. Was Fender influenced by Bigsby’s guitar or did Leo Fender blatantly copy it? The jury remains out on that one.
The Stratocaster was the first production electric guitar to have three pickups. It was also the first to have a spring‑loaded floating vibrato system. Not only that, it also had the belly and forearm contours that made the guitar so slinky, comfortable, light and futuristic looking. Leo Fender always intended his guitars to be highly functional. Like the Telecaster and other Fender instruments, the Stratocaster was based around a modular design, so that parts could be replaced or upgraded easily. One example of this is Fender’s bolt‑on neck, unlike up‑market competitor Gibson’s traditional glued‑in set‑neck design.
Leo Fender designed the Stratocaster’s innovative synchronized tremolo (NB. The word tremolo is a misnomer in this context. It is technically a vibrato) system. Compared to the popular Bigsby version, Fender opted for a simple design that offered players a greater range of pitch variation as well as more reliable tuning stability. It was revolutionary because of the way that the bridge saddles move together with the bridge unit as single unit.
The Stratocaster was (apparently) intended to replace the ‘plain Jane’ Telecaster and was designed as a response to the upmarket Gibson Les Paul. However, after customer feedback, Leo retained the Telecaster and the Stratocaster was positioned to complement to the Tele as an evolution of design. The Stratocaster wasn’t a resounding success initially, with only 720 sold in 1954/1955. Initially, the revolutionary Precision Bass launched in October 1951 proved more popular than the Stratocaster or Telecaster. The Stratocaster model in one form or another has been in continuous production since 1954 – quite an accomplishment.
Images from the United States Patent and Trademark Office (USPTO) are generally considered to be in the public domain and typically not subject to copyright restrictions, so I believe that I have the rights to publish the following 1954 patent, courtesy of the USPTO. The patent was filed on 30 August 1954 and granted on 10 April 1956 to C.L. Fender for the ‘tremolo device for stringed instruments’, i.e. the Stratocaster’s vibrato system.
The Stratocaster was officially released on Thursday, 1 April 1954 (accompanied by a pre‑production run of c.100 guitars with serial numbers 0100‑0199). The first production Stratocaster with serial number #0100 is now owned by George Gruhn, famous for Gruhn Guitars in Nashville, Tennessee. Originally, the first one was sold to an ordinary customer, not to anyone famous. Note: David Gilmour’s Stratocaster bearing serial number #0001 may have the lowest serial number but it wasn’t the first to be manufactured.
According to Leo Fender’s long‑time business partner, George Fullerton, the earliest production Stratocasters never reached market due to a major issue with the vibrato system, which hastily had to be junked and redesigned. If true, the re‑tooling of the vibrato might help to explain the delay between the launch in the spring of 1954 and the full production run reaching stores and customers later that year.
As far as anyone can tell, the first commercial sale of a Fender Stratocaster took place on Wednesday, 13 October 1954, from the first full production run. The starting price in 1954 was $249.50 (vibrato) or $229.50 (hardtail), compared to a Telecaster at $139.65 or a Gibson Les Paul Goldtop at $225, it was an expensive instrument. A case added another $39 to the price. To give that some context, the average American monthly income back in the day was less than $300. For comparison, $249.50 in 1954 is approximately the same value as $2,896.91 today.
Now for the good news (?). We know that 268 Fender Stratocasters were made in 1954 and 452 were made in 1955. The bad news is that that, I’m afraid, is about as much as we know for sure.
Early demo production Stratocasters made during the spring and summer of 1954 had serial numbers on the tremolo (vibrato!) cover. The finish on the first Stratocaster bodies was two‑colour sunburst (brown to yellow) with maple necks and fingerboard.
“I met Leo Fender, who is the guru of all amplifiers, and he gave me a Stratocaster. He became a second father to me” – Dick Dale (1937‑2019)
The Fender Stratocaster through the years
There have been innumerable Stratocaster models over the decades and many of these overlap specific years. However, in order to make some simple sense of the development of the Stratocaster, there have been some six generalised periods associated with the Fender Stratocaster’s past. Please remember that these are how I think about ‘Strat eras’ and the simplification is NOT definitive:
1954‑1959 – The first pre‑CBS generation. Maple neck and fretted fingerboard, sunburst finish, eight‑screw single‑ply pickguard and the ‘spaghetti’ logo
1959‑1965 – The second pre‑CBS generation. Maple neck with initially with ‘slab’ rosewood fingerboard, solid colours or sunburst finish, eleven‑screw 3‑ply pickguard, changed dot marker material, patent numbers on headstock decal and logo style changed
1965‑1981 – The first CBS generation. Standard rosewood fingerboard on a maple neck with optional maple fingerboard, larger headstock, three‑screw neck plate from 1971, new logo, serialisation system from 1976 and five‑way pickup selector switch from 1977
1980‑1984 – A transitional restructuring period for Fender under CBS control, also often known as the ‘Dan Smith era’. The STRAT, Elite and (Japanese) JV Stratocasters added to the basic model
1986‑2016 – Post‑CBS Fender. The American Standard Stratocaster, maple or rosewood 22‑fret fingerboard on a maple neck, smaller headstock reinstated, four‑screw neck plate. Mexican production started. The Fender Custom Shop was formed in 1987
2017‑today – The American Professional, Performer, Player and Vintera series among others. The replacement for the long‑standing American Standard
Early Stratocaster bodies were primarily made of ash for the first 2‑3 years until Fender migrated to alder mid‑1956, mainly for practical reasons. Ash was still used for the its grain pattern in translucent finishes.
There have been approximately 25,580 days (a.k.a. 613,920 hours or 36,835,200 minutes, if you prefer) in 70 years from 1954 to today. It is broadly estimated that somewhere in the region 180‑200 million Stratocasters have been manufactured in all markets over the last 70 years. That equates to a whopping 7,037‑7,819 per day on average, so it may be an over‑estimate. Accurate production figures either don’t exist or are informed guesswork. Some estimates go by serial numbers but these are wildly unreliable and don’t give an accurate indication of actual production capacity. Nobody actually knows the real figures with any sort of certainty. Even Fender FMIC doesn’t know. Does anyone out there have any realistic idea, give or take a few thousand? I doubt it and, anyway, it would be hard to prove with any degree of certainty.
One might wonder what comes next for the septuagenarian Fender Stratocaster. Given that the fundamental design hasn’t changed since its launch. It would be unwise for Fender to mess with the basic concept too much. Fender has meddled with minor specification variations many times over the years but nothing substantial that has stuck the test of time. Now, Fender relies heavily on the ‘vintage’ features and various degrees of ‘relic’ finishes to evoke the past and appeal to customers. However, nothing beats a genuine vintage ‘real thing’ (but you’d expect me to say that!).
Of them all, many pundits reckon that the 1962 Fender Stratocaster (three‑colour sunburst with rosewood fingerboard and vibrato) is the absolute zenith of the model. As a result, the so‑called ‘Pre‑CBS’ Stratocasters are the most sought after by collectors (and therefore attract the highest prices on the vintage market). Those same pundits (wrongly, in my opinion) disparage any guitars made by Fender after it was sold to CBS in 1965 with 1970s being criticised as a nadir (also wrong as a generalisation in my view).
The Stratocaster was the first Fender to have a sunburst finish, initially two colours (dark Salem brown to canary yellow) and, later three colours (dark brown, through red to yellow) in 1958. The Stratocaster’s sunburst finish helped to disguise the joins in timber of the bodies made of two or more pieces glued together. Solid colours hid any joins completely.
The Stratocaster was also the first Fender to be offered in custom colours in 1957 (for a 5% upcharge). Custom colours were sourced from DuPont’s line of automotive colours for General Motors. DuPont Duco nitrocellulose custom colours included, Black, Shell Pink, Daphne Blue, Sonic Blue, Fiesta Red, Dakota Red, Sherwood Green Metallic, Foam Green and Surf Green. There were also five DuPont Lucite acrylic custom colours including, Olympic White, Lake Placid Blue Metallic, Shoreline Gold Metallic, Burgundy Mist Metallic and Inca Silver Metallic. Originally, despite assumptions to the contrary, there was no (Sea) Foam Green or Candy Apple Red to begin with.
Probably Fender’s most famous advertising campaign ran 1964‑1967 all bearing the slogan, ‘You won’t part with yours either’. The marketing featured people carrying their Fenders while undertaking ‘risky’ or unusual activities including parachuting, skateboarding, water skiing, flying, climbing telegraph poles, lying on railroad tracks, catching a bus, boarding a boat, driving, at the barber/hairdresser, at the prom, swimming, riding a motorcycle, at the dentist, at a football game, in class, etc. NB. Do not do this at home, folks! That memorable ad campaign was the work of Robert Perine, the very same man that designed Fender’s ‘transition’ logo.
Fender also ran a successful series of ‘fantasy and fairy tale’ adverts which ran 1975‑1976, known for their cleverly conceived themes, elaborate, surreal, colourful and downright trippy imagery featuring familiar fairy tale characters using Fender gear. Sadly, copyright prevents me publishing examples.
In 1976, Fender stopped stamping serial numbers on the neck plate and started using decal serial numbers added to the front of the headstock. The change prompted a new serial number system starting with a letter for the decade, followed by a digit for the year, e.g. ‘S8’ for 1978, ‘E3’ for 1983, etc. The rest of the serial number was unique.
Fender stopped shipping the cosmetic chrome bridge cover (often discarded by players, as it is entirely non‑functional) with standard Stratocaster models from the late 1970s onwards, although several ‘historically accurate’ reissues have them.
The 1979 Fender Stratocaster Silver Anniversary was the first model produced by Fender to commemorate a specific period since the Stratocaster’s launch in 1954. The 25th Anniversary’ model was produced in limited (if you can call 10,000 limited) numbers, complete with a commemorative certificate of authenticity and a ‘25’ stamped neck plate with dedicated serial number. Very early Anniversary models were made in Pearl White but finish problems saw it recalled and re‑released in Porsche Silver, perhaps more appropriate for commemorating its Silver Anniversary, although one might wonder why Fender didn’t use their own Inca Silver. It seems strange today, in the days of commemorative models appearing regularly, that no‑one had thought of issuing an anniversary model before this one.
Fender trademarked the name ‘Stratocaster’ in the US on 14 November 1972. While the abbreviation of Stratocaster, Strat, had been in common usage for years, Fender released a specific model formally called the STRAT in 1980 with a number of features that differed from the mainstream Stratocaster. Fender finally got around to trademarking the word ‘Strat’ in the US on 23 January 1996.
Fender didn’t introduce 5‑way pickup selector switches on production Stratocasters until 1977. It is strange to think that, for 23 years, the standard 3‑way selector switch was the only one available. After‑market 5‑way switches were popular to achieve the distinctive ‘in between’ tones for which the Stratocaster is so well known. Even then, the 5 positions don’t give the full range of pickup selection options, leading to many other variations and modifications over the years, including 3 on/off buttons, one for each pickup, used on the Stratocaster Elite in the 1980s that gave the most intuitive, although intensely disliked, method of getting all available permutations.
Fender’s answer to pickup selection was to introduce the S‑1 system in 2003 to provide additional options through a push button on the volume control. This provides the ‘all three’ and ‘neck and bridge’ permutations on the Stratocaster that were previously absent, along with other phase variations. As the S‑1 system does different things on different models, it has caused confusion, rather than an intuitive solution.
In 1985, twenty years after CBS acquired Fender from its founder, CBS sold Fender to an investor group led by William Schultz, CEO of FMIC for $12.5m and changed its name to the Fender Musical Instrument Company. This management buy‑out marked a new period, often referred to as the ‘FMIC era’, right up to today.
In 1987, to coincide with the launch of the American Standard Stratocaster, Fender replaced the old 6‑point vibrato with an all‑new 2‑Point Synchronized Tremolo system, which is still used today. However, this wasn’t the only vibrato system used on factory Stratocasters; during the ‘Dan Smith era’, Fender used the unique, short‑lived (1983‑1984) top‑loading Freeflyte® vibrato system on some standard Stratocasters and the Elite. The Freeflyte vibrato, made by German company Schaller, had a pop‑in vibrato arm, had no cover plate on the rear of the body and no through‑body stringing.
Fender was the first major guitar company to set up a Custom Shop in 1987, led by CEO Bill Schultz along with master builders, John Page and Michael Stevens. The Custom Shop division was based in Fender’s main American factory in Corona, Riverside County, California. Premier luthiers were dedicated to creating the finest high‑end Fender guitars built to customers’ demanding specifications. The Fender Custom Shop was the first major brand to introduce ‘relic’ finishes on their guitars, initially appearing at the 1995 NAMM trade show in Anaheim, California, where they proudly showed off their first laudable attempts at fake aging techniques.
To paraphrase the original Star Trek TV series, “it’s wood Jim but not as you know it”. In 2015, the Fender Custom Shop made a Stratocaster constructed from cardboard for its body and neck. The project to create it was apparently called ‘Cardboard Chaos’. Apparently, it sounded good and played well, just as you’d expect for a pricey Fender Custom Shop guitar.
For many people, the iconic brand name and the genuine Fender logo are the only things to have on the headstock of their guitars. The headstock has changed shape several times and the logo has been refreshed many times but a Fender Stratocaster is still a Fender Stratocaster. For others, the location of manufacture matters. Some insist that their instruments come from California, while others prefer Mexican or Japanese models. There are plenty who are happy with the budget Squier brand on the headstock and don’t care whether their guitar is made in the US or Indonesia. Some will insist on pro‑level specification working guitars while others want the bling and status of a Custom Shop one‑off to show off, while plenty just want a solid, well‑made workhorse model that sounds great and plays well. Some like ‘em shiny, others like ‘em trashed to hell, some like ‘em new, some like ‘em reliced (NB. not a verb!), some insist on authentic vintage. Some even seek out the copies, so they get the look and feel, without the Fender price tag and smug, snobbish attitude. The ‘lawsuit era’ imitations from the 1970s and 1980s are also now becoming sought after by collectors, e.g. ‘Stratocasters’ from Ibanez, Aria, Hondo, Cortez and Maya. Some like to build ‘bitscasters’ or buy DIY assembly kits, while others commission skilled independent luthiers to give them exactly what they want. There are plenty of Strat‑a‑likes (the so‑called ‘S‑type’ guitars) on the market from the likes of Kramer, Yamaha, Sadowsky, Harley‑Benton and even the ‘Silver Sky’ made by Paul Reed Smith (PRS). All this diversity goes to show that there is plenty of room for everyone and that is part of the contemporary appeal.
1979 Fender Stratocaster Silver Anniversary
Fender experimented with building and marketing its own Strat copies including the ‘Starcaster by Fender’ produced in East Asia between c.2001 and 2014, as a low‑price student model. It was sold through budget outlets in the US and often as a ‘Starcaster Strat Pack’, which included a Squier solid state practice amplifier. NB. This model has absolutely nothing to do with the genuine 1970s Starcaster semi‑hollow body (or its reissues).
Fender also made other models based to a greater or lesser extent on the fabled Stratocaster, including the Fender Lead and Fender Bullet ranges. There is more on these particular Strat‑like instruments later in the article.
The sky‑high vintage market prices of pre‑CBS Stratocasters means that many historically significant examples are confined to museums or elite collections, ruling out ownership by genuine enthusiasts (like me). The downside is that the number of scarily accurate fake instruments, especially from China, are entering the market. Where’s there is money to be made, there will be unscrupulous criminals trying to screw honest people to make a buck.
Sadly for Fender, the Covid‑related boom ended and the post‑Covid market has stalled amid global volatile economic operating environments. The result is market saturation and stock piles. The Covid‑related collapse of live entertainment didn’t help either. The commercial viability issues have led to closures, cut backs and staff reductions. The global downturn has hit many manufacturers in many industries, including Fender. Fender’s response is to double down on providing ‘build‑your‑own’ and ‘mash‑up’ guitars in an attempt to attract new customers and to compete by using agile and efficient production methods. We wait to see how successful Fender is at weathering the storm.
There will undoubtedly be many more significant anniversaries for Fender and the Stratocaster. Sadly, I don’t think I’ll still be around to celebrate the Stratocaster’s centenary in 2054.
Some notable artists associated with the Stratocaster
Buddy Holly (1936‑1959) was one of the first pop stars to use a Fender Stratocaster. He acquired a 1954 sunburst Stratocaster in 1955. He is pictured with one on the front cover of his first album, ‘The ‘Chirping’ Crickets’ in 1957. He also played a Stratocaster when he appeared on TV on The Ed Sullivan Show on 1 December 1957. Both exposures helped to promote both the company brand and the model.
After seeing Buddy Holly with a Stratocaster, Hank Marvin (1941‑) of The Shadows was the first guitarist to receive a Stratocaster in the UK, imported directly from Fender (there was no UK distributor at the time) in 1959. Availability of American guitars in the UK was highly restricted by a post‑World War II import trade ban on US goods entering Britain. Hank’s Stratocaster was in a Fiesta Red finish with gold‑plated hardware and birds‑eye figuring on the neck. In fact, Hank’s guitar was one of the last maple fingerboard Stratocasters before Fender changed to Rosewood.
“It came in a tweed Fender case with the red plush lining and this magnificent‑looking thing was just lying inside. It was like something from space, really, it was so futuristic in its design” – Hank Marvin (1941‑)
When Bob Dylan (1941‑) appeared at the Newport Folk Festival on 25 July 1965, he was booed by the diehard traditional folk audience for the ultimate sin of using an electric, rather than acoustic, guitar… and playing with a backing band. The guitar that Dylan used at Newport was his 1964 three‑colour Sunburst Stratocaster.
The guitar that Jimi Hendrix (1942‑1970) famously burnt and smashed on stage at the Monterey Pop Festival on 18 June 1967 was allegedly a cheap substitute guitar and not his Stratocaster. The switch was made without anybody realising it at the time. Jimi Hendrix also played a white 1968 Stratocaster at Woodstock when he appeared on the morning of August 18, 1969 and, famously, used it for the sonic mayhem of his rendition of ‘The Star Spangled Banner’, a defining moment for the festival, Hendrix, rock music and the Stratocaster.
Eric Clapton’s (1945‑) famous ‘Blackie’ Stratocaster was a hybrid of three guitars he bought in 1970, a 1956 body and 1957 neck with pickups from a third. Clapton auctioned ‘Blackie’ for almost £1m in 2004 in aid of his Crossroads Foundation. The Fender Custom Shop has made a faithful replica of the famous axe.
Rory Gallagher bought his 1961 sunburst Stratocaster second hand for £100 on credit from Crowley’s Music Store in Cork, Ireland in 1963. The Strat, along with a borrowed Telecaster, was stolen in 1966 after an appearance in Dublin. Following a TV programme called Garda Patrol on RTÉ, the guitars were returned to Rory a few days later, a bit worse for wear after being recovered from a ditch. The combination of play wear, exposure, numerous modifications and Rory’s well‑documented caustic sweat probably being the main culprits for the major degradation in his guitar’s finish over years of use. Apparently, early 1960s Fender finishes were more prone to wear than ones from the late 1950s.
Some other Stratocaster stories
Fiesta Red was actually based on the 1956 Ford Thunderbird car colour. As a Fender custom colour, Fiesta Red is, well, red (duh!), not pink. Over the years, Fiesta Red has become synonymous with the Fender Stratocaster. It has, however, been the subject of much debate, possibly more than any other Fender colour. Over time, Fiesta Red has been known to have had a number of shades varying from bright red to dark pink. It is, though, definitely more orange than the darker Dakota Red. There has been some confusion caused by the variations in shade of Fiesta Red, made worse over the years as the colour faded, lacquers yellowed and older guitars were refinished. Hank Marvin’s Fiesta Red Stratocaster was erroneously described by him as ‘flamingo pink’, which was not an official Fender colour. Other similar colours such as Salmon Pink and Coral Pink also added to the confusion.
1956 Ford Thunderbird Fiesta Red
Only an Englishman would actually go as far as to marry a Fender Stratocaster. Seriously! A British man called Chris ‘Fenderman’ Black did just that, in 1995. His ‘bride’ was a c.1960 model, apparently called ‘Brenda the Fenda’. He followed through with wedlock after his actual wife joked that he spent so much time with his Stratocaster that he should marry it. Black allegedly said, “We’ve had such a long engagement that I decided it was time we did the decent thing”. He also might have said, “it doesn’t answer back!” Fair point. A friend performed the ceremony after a local vicar refused to do it. Mr Black reportedly said that he wants to be buried with his wife (the Fender Strat). Mrs Black (the human female) was apparently unimpressed by her husband’s antics. I know not what happened to the three of them, post nuptials.
Many guitarists use a piece of hardwood to prevent the Stratocaster’s spring‑loaded vibrato block from moving and effectively disable the vibrato altogether. The often‑used ‘mod’ was done in an attempt to stabilise tuning, improve tone and increase sustain. Eric Clapton, Rory Gallagher and Mark Knopfler were all known to ‘block’ their Stratocasters’ vibratos. Hardtail Stratocasters with through‑body stringing were available right from the outset in 1954.So, why customers didn’t just buy a hardtail Strat in the first place, who knows?
While on the subject of Stratocaster vibrato issues… One problem is that the springs can cause an irritating ringing sound. The solution? A piece of foam rubber coaxed under the springs. Another problem encountered by some is a loose or swinging ‘trem’ arm. The solution? Don’t lose the little spring in the arm socket or get one and restore the stiffness.
It has been said over many years by many people (whether true or not – how do they actually know?), that the Stratocaster is the most copied guitar design ever. Fender got seriously fed up with its iconic design being copied, resulting in lost sales that it felt something had to be done to stop Intellectual Property Theft, as they saw it. In 2003, Fender instigated legal proceedings to trademark its designs in the US, including the Telecaster, Stratocaster and Precision Bass body shapes. The trademark action was targeted at ESP Guitars, Sadowsky Guitars, Lakland Musical Instruments, Peavey Electronics, Warmoth Guitar Products and Schecter Guitar Research amongst others.
After five long, expensive years, Fender’s Trademark Application was rejected on 31 March 2009. Unfortunately for Fender, the Trademark Trial and Appeal Board of the United States Patent and Trademark Office ruled that, “The applicant has not established acquired distinctiveness such that these two‑dimensional outlines of guitar bodies, standing alone, serve to indicate source… The evidence overwhelmingly demonstrates that these configurations are so common in the industry that they cannot identify source… In fact, in the case of the [Stratocaster] body outline, this configuration is so common that it is depicted as a generic electric guitar in a dictionary.”
Similar legal trademark applications had previously been rejected, both in the UK and the rest of Europe, so it always looked like Fender was onto a loser in the US, if only through international precedent. NB. Gibson also lost a similar action against PRS for its single cut Les Paul body shape in 2005.
The names, ‘Stratocaster’ and ‘Strat’ are, however, the sole property of FMIC, as is the exact iconic headstock design is a registered trademark in the US, Canada and Europe.
A few famous guitarists have been honoured with artist signature Stratocaster models, including Jimi Hendrix, Dick Dale, Buddy Guy, Eric Clapton David Gilmour, Stevie Ray Vaughan, Yngwie Malmsteen, Jeff Beck, Ritchie Blackmore, Billy Corgan, Dave Murray, Kenny Wayne Shepherd and Jim Root, amongst many others.
“I mainly use Stratocasters. I like a lot of different kinds of guitars, but for what I do, it seems that a Stratocaster is the most versatile. I can pretty much get any sound out of it, and I use stock pickups” – Stevie Ray Vaughan (1954‑1990)
The American Rolling Stone magazine awarded the Stratocaster ‘American Icon’ status in 2003. The magazine’s senior editor, David Fricke, said that the Stratocaster is rock & roll’s “ultimate guitar … a knockout package of the sex and futurism in the music itself.”
In 2003, the author was able, for a few short minutes, to get his hands on a black Strat owned by Stevie Ray Vaughan. The guitar was in the vault of the Hard Rock Café in London (a former bank). NB. I also ‘played’ a left‑handed Gibson Flying V owned by Jimi Hendrix. Modesty, however, prevents me from posting photos.
If you like your guitars diminutive, there are plenty of miniature models of the Stratocaster (note: other guitar makes and models are available!). Also, if you feel so inclined, you can get your hands on an official LEGO® Ideas Fender Stratocaster Guitar Set 21329 (priced at around £120‑140GBP), which includes a 1970s Stratocaster with red or black interchangeable bodies, a model ‘65 Fender Princeton Reverb valve combo amp with footswitch, guitar stand, strap and lead. The kit comprises 1,074 pieces and the completed model is 14” (36cm) tall. What’s not to like? It might even make my Christmas list if Santa thinks I’ve been a good boy (hint, hint Mr Claus).
Lego Ideas Fender Stratocaster (courtesy of Lego)
In contrast, if you like your guitars massive, the world’s largest playable Stratocaster apparently stands an impressive 13 feet (3.96m) high. Fender even allowed their name to be used on the sizeable headstock. It was listed on eBay in the US in 2012 for $79,999. A matching playable Telecaster was also constructed.
The familiar image of the Stratocaster can be found all over the world and in many different ways, over the years. There have been numerous sculptures made as an homage to the Stratocaster in a variety of materials including metal, glass, plastic, wood, clay, etc. Massive Stratocaster sculptures feature outside many Hard Rock Café Hotels as well as outside the Rock & Roll Hall of Fame in Cleveland, Ohio. The instrument is immortalised at Jimi Hendrix’s grave and a statue in his home city of Seattle, Washington State, USA. In addition, the Stratocaster is integral to Rory Gallagher’s statue in his home town of Ballyshannon, County Donegal, Ireland. In fine art, graphic design and film, the Stratocaster is a familiar theme. There have been many impressive Stratocaster cake designs to whet your palate. The Strat has also been used on ornaments, clothing and to inspire jewellery such as pins, earrings, key rings, necklaces, rings, etc. For gamers, the Stratocaster was used as a controller for the Sony PlayStation Guitar Hero video game.
Strat Birthday Cake
Some Fender Stratocaster lists
Some list‑o‑phobes prefer narrative prose while others revel in the realm of lists and lists of lists, etc. So, for the avid list‑o‑philes out there, here are three lists of Stratocaster stuff.
Ten famous artists forever associated with their famous Fender Stratocasters (in alphabetical order):
Eric Clapton – ‘Blackie’ (1956/1957) and ‘Brownie’ (1956)
Rory Gallagher (1961)
David Gilmour – ‘Black Strat’ serial number #0001 (1969)
George Harrison – ‘Rocky’ (1962)
Mark Knopfler serial number #68354 (1961)
Yngwie Malmsteen – ‘Duck’ (1971)
Robbie Robertson – ‘The Last Waltz’ (1954)
Nile Rodgers – ‘The Hitmaker’ (1960s)
Eddie Van Halen – ‘Frankenstrat’ (1970s?)
Stevie Ray Vaughan – ‘Number One’ (1962/1963) and ‘Lenny’ (1963/1964)
Forty famous Stratocaster players (in alphabetical order):
Randy Bachman (Bachman‑Turner Overdrive)
Jeff Beck
Ritchie Blackmore (Deep Purple, Rainbow)
Joe Bonamassa
Robert Cray
Dick Dale
Tom Delonge (Green Day)
The Edge (U2)
John Frusciante (Red Hot Chili Peppers)
Rory Gallagher
Lowell George (Little Feat)
Janick Gers (Iron Maiden)
Buddy Guy
George Harrison (The Beatles)
Jimi Hendrix
Steve Hillage
Buddy Holly
Ernie Isley (The Isley Brothers)
Eric Johnson
Carol Kaye
Ed King (Lynyrd Skynyrd)
Mark Knopfler (Dire Straits)
Mike McReady (Pearl Jam)
Yngwie Malmsteen
Hank Marvin (The Shadows)
John Mayer
Dave Murray (Iron Maiden)
Ed O’Brien (Radiohead)
Bonnie Raitt
Chris Rea
Jim Root (Slipknot)
Richie Sambora (Bon Jovi)
Adrian Smith (Iron Maiden)
Ty Tabor (King’s X)
Richard Thompson (Fairport Convention)
Peter Townshend (The Who)
Robin Trower
Eddie Van Halen
Cory Wong (Vulfpeck)
Ronnie Wood (The Rolling Stones)
Finally, nine very, VERY expensive Fender Stratocasters owned or once‑owned by famous guitarists (in value order – low‑high):
George Gruhn’s Fender Stratocaster #0100. Price: c.$250,000
Stevie Ray Vaughan’s Fender Stratocaster, ‘Lenny’. Price: $623,500 in 2004
Eric Clapton’s ‘Blackie’ Fender Stratocaster. Price: $959,500 in 2004
Bob Dylan’s 1964 ‘Newport’ Fender Stratocaster. Price: $965,000 in 2013
Jimi Hendrix’s 1968 ‘Izabella’ Fender Stratocaster. Price: $1,650,000 in 2000
David Gilmour’s 1954 Fender Stratocaster #0001. Price: $1.815 million in 2019
Jimi Hendrix’s 1964 Fender Stratocaster. Price: $2.1 million in 2015
The ‘Reach Out To Asia’ Fender Stratocaster. Price: $2.7 million in 2005
David Gilmour’s 1969 ‘Black Strat’. Price: $3.975 million in 2019
Very shortly, there will be a tenth entry to add to the list. Rory Gallagher’s famous 1961 Stratocaster will be auctioned at Bonhams in London on 17 October 2024, after Dónal Gallagher, Rory’s brother and manager, made the difficult decision to sell the cherished guitar thirty years after the guitarist’s death. Rory’s iconic Strat is being auctioned along with other instruments and gear from ‘The Rory Gallagher Collection’ and is estimated to reach between £700,000 and £1 million (and may well reach more).
CRAVE Guitars’ Fender Stratocasters
I won’t reiterate all the details of CRAVE Guitars’ Fender Stratocasters here. If you want more information, follow the links to the feature pages on each specific instrument. None of CRAVE Guitars’ Stratocasters are ‘standard’ models per se – there is something non‑standard about all of them. These four instruments show some of the diversity of the CBS‑era Stratocasters and show off some of the idiosyncrasies that make the diversity fascinating to me.
1977 Fender Stratocaster – My first ‘real’ Fender guitar. I traded in my lovely 1978 Fender Mustang for this baby and it has been with me ever since. I bought it second hand over 45 years ago and still counting. It certainly evokes the 1970s with its natural polyester finish. I prefer rosewood fingerboards and hardtail bridges, so this suited me perfectly at the time. Overly fixated detractors will moan about the large headstock, the ‘bullet’ truss rod adjuster, the 3‑bolt neck plate and the underpowered pickups. Personally, I don’t give a hoot what they think and I have never experienced any problems with neck stability or tuning. It remains one of my favourite guitars.
1979 Fender Stratocaster Silver Anniversary – Fender’s first commemorative (25th) anniversary guitar, finished in lustrous Porsche silver. This comes complete with its certificate of authenticity and anniversary (4‑bolt) neck plate. Like most Anniversary models, it is too heavy for a Strat but I like it nevertheless. Ignore the rather crass ‘ANNIVERSARY’ logo on the upper horn. Remember, this is the where the whole anniversary model trend began. It is amazing to think that this guitar is already 45 years old and, here we are now at the 70th anniversary. This means that this very clean example is closer in years to the 1954 Strat than it is to the 2024 anniversary model by a clear 20 years. Crazy!
1983 Fender Stratocaster ‘Dan Smith’ – Fender was restructuring at the time under the guidance of finance director Dan Smith, charged by CBS with rejuvenating Fender’s fortunes. Keeping manufacturing costs under control while producing better quality instruments was key to success. Now, I am going to be heretical. I have never liked the original Stratocaster’s 1 volume, 2 tone control layout. This model dispenses with the second tone control leaving one master tone. The consequential empty hole in the scratchplate was used for the jack socket, meaning all the electrics were in one place – good idea. The ‘iconic’ jack socket plate of the past was discarded (at least for a while). Similarly, the Freeflyte® vibrato system dispensed with the cavity on the rear of the body, simplifying the construction process further. The resulting ‘two knobber’ Strat, as it was humorously nicknamed, is certainly an oddity in the Fender canon. Everybody seems to hate them but I love the simplicity and uniqueness. Lovely colour too.
1983 Fender Stratocaster Elite – Another CBS‑era Stratocaster and another oddity. If you are looking for a traditional approach, look elsewhere. Delving under the familiar façade is a guitar that bears hardly any relationship to the first ones off the production line in 1954. The electrics feature ‘noiseless’ pickups (with a dummy coil), active electronics, unique 3‑button pickup selection, unique knobs and that is just for starters. The bridge assembly is a Freeflyte hardtail and the jack socket is now on the edge of the body. It was a short‑lived experiment but with many influential features that would reappear over time. The weight associated with the 25th Anniversary models was also being addressed.
Over the years, I have owned modern FMIC‑era Stratocasters and they have all moved on to better homes. After becoming captivated by vintage guitars, the more modern guitars just felt mass‑produced, generic, lacking character and personality. That can’t be said of the ones listed here.
Not all Stratocasters are Stratocasters. Confused? You will be…
1982 Fender Bullet H2 – After Fender withdrew the lovely offset ‘student’ models including the Musicmaster, Duo‑Sonic, Mustang and Bronco, they were replaced with the Bullet range. When I first started collecting, I hated what they’d done but I’ve come to find them intriguing. This Bullet H2 is actually a very good instrument. OK, so the Telecaster neck on a Stratocaster body does look odd but dig behind the aesthetics and the quad single coil pickups combined into two hum‑cancelling pairs, along with the unique pickup selection proves to be quite interesting. Fender were, again, experimenting with the Stratocaster fundamentals to see what would work and what wouldn’t before using features on the Strat. The now quite rare ‘Made in USA’ Bullet H2 was an inevitable but fascinating dead end but one I’m glad they tried out. Remember that this was long before the Mexican built guitars fulfilled the role of the now‑defunct Bullet.
1981 Fender Lead I – Alongside the budget Bullet, Fender wanted to fill the gap between the budget line and the long‑established, much more expensive pro‑level models. The mid‑range ‘Made in USA’ Fender Lead came in three different types (I, II and II depending on pickup configuration). The neck is all‑Strat, while the body is definitely derived from the Stratocaster but the proportions aren’t quite ‘right’ and it can look ungainly from the wrong angle. The Van Halen‑like single humbucking bridge pickup and dual selector switches provide a different range of sound compared to a conventional Stratocaster. It is a very nicely put together instrument and plays very well. However, the Fender Lead is one model that certainly justifies the description of one of the ‘lost Fenders’ of the CBS‑era. Over in Japan at the same time, Fender was experimenting with the format in other ways, without affecting Fender’s valuable American‑made Stratocaster reputation. Ultimately, though, the Lead was another, albeit fascinating, dead end. Sorry, no floorboard photo of this one. For the curious, the neck is a stanard Stratocaster neck and fingerboard but with the ‘Lead’ decal on the headstock.
These six guitars go to show what can be done to differentiate models using a stable platform on which to try out new and different things (although that is tautology because, by definition, new is different).
The Official 2024 Fender 70th Anniversary Stratocaster®
To celebrate the last seven decades, Fender has an enviable array of 70th anniversary Stratocasters. The following images courtesy of the fine people at FMIC, show two contrasting 70th anniversary Stratocaster models, revealing the immaculate manufacturing and echoing the specification difference between 1954 and 2024 models. Expect these to be classified as ‘vintage’ around the time of the Stratocaster’s centennial in 2054. The UK retail prices for these two beauties as at July 2024 are:
Top – Limited Edition 70th Anniversary 1954 Stratocaster® Heavy Relic®. Price: £4,899GBP Bottom – 70th Anniversary American Professional® II Fender Stratocaster®. Price: £2,169GBP
At the time of writing, the cheapest 70th anniversary commemorative Stratocaster made by Fender appears to be the Mexican made, Fender 70th Anniversary Player Stratocaster PF, 2‑Colour Sunburst, priced at a mere £699GBP. Bargain.
For further information on 70th anniversary Stratocaster models, take a look at Fender’s website and any retailers stocking Fender products.
If you want a piece of commemorative Fender history that is sort of affordable, go for one of the 2024 70th anniversary models. The Stratocaster won’t have another 70th anniversary after all. Let’s face it, you probably couldn’t afford a genuine original 1954 Strat which, for info, is probably somewhere in the region of $60,000‑$200,000 in 2024. That’s an awful lot of pocket money in anyone’s book. Expect another anniversary model at 75 (in 2029).
CRAVE Guitars’ hobbyhorse moment – 1970s Fenders
Excuse me for a moment, while I have a personal, opinionated rant, outburst, tirade, bombast, invective, broadside, diatribe, polemic and a few other nouns to similar effect. Hold on to your hats, folks, here we go…
I wholeheartedly reject the cynics’ simplistic argument that states that all pre‑CBS Strats are great and everything else since, particularly from the 1970s, was rubbish. That sweeping generalisation is widely promulgated as ‘fact’ and it isn’t helpful when looking at individual instruments. I would go as far as to say that such assertions are ignorant and biased and I steadfastly refuse to jump on that bandwagon (NB. Another American idiom that comes from mid‑19th Century, when political candidates would use an actual open wagon during campaigns and parades to appeal to voters. People would literally jump onto the vehicle to show support). The ‘golden era’ of the 1950s had their own major gaffs. Just look at the very early Fender Esquires without a neck truss rod or the early Gibson Les Pauls with the wrong neck angle!
However, I recognise that I am in the minority and what I say will potentially undermine my credibility in some people’s views. Just wait until collector prices spiral beyond all reasonable sensibility then that perspective will change. The elitists will talk up the 1970s’ Strats (the next‑in‑line to increase in value now that the 1960s are largely unobtainable – even post‑1965 CBS‑era ones!). The greedy prospectors will want to attract top dollar and get the credit for being ahead of the game. All I am saying is that there are good and bad examples throughout the last seven decades and that one shouldn’t assume that something is the truth just because enough self‑opinionated people with an axe to grind say it is true. Just sayin’.
The guitar that I have owned longer than any other is my 1977 Fender Stratocaster hardtail. I think it looks lovely, plays very well and sounds great. I don’t have any issues with the polyester finish, the stability of the 3‑bolt neck joint, the ‘bullet’ truss rod adjuster, the pickups, the 3‑way pickup selector switch or the ‘F’ on the neck plate. If it was a ‘bad’ guitar, I wouldn’t have kept it for 46 years. I am still happy with it and grateful for the opportunity to own and play it whenever I feel like it. Suck on that, sycophants!
Some people bang on endlessly about the dire quality of CBS‑era Strats. Well, that didn’t deter possibly the world’s G.O.A.T. guitarist, one James Marshall Hendrix from using them. If he could do what he did armed with a CBS‑era Strat, perhaps the naysayers should moderate and reconsider their often over‑stated prejudices and criticisms. Get over it people. If ya don’t like ‘em, don’t buy ‘em and shut up with the whinging and whining already. I am sure that too many people simply accept and reiterate this apocryphal and questionable ‘fact’ without doing their own due diligence. Meanwhile, I seem isolated in my regard for 1970s’ Fenders but I stand by it. It’s called integrity.
Guitarists tend to hate change. CBS introduced a raft of new features. For instance, the ‘large headstock’ appeared in December 1965. Allegedly, Leo Fender designed the larger headstock to accommodate a larger, more visible logo before he sold the company that bears his name, so don’t blame CBS for that one. Even the stylised ‘F’ that appeared on the neck plate caused apoplexy. Why? Many associate Fender’s innovative Micro Tilt neck adjustment (sometimes referred to as Tilt Neck adjustment) and its 3‑bolt neck plate with CBS‑era Stratocasters but the feature wasn’t actually introduced until mid‑1971. There were some issues with over‑sized neck pockets, which is what actually caused the ‘neck instability’ problem. After a decade, Fender reverted to 4‑bolt neck joints (and smaller headstocks) by mid‑1981. Traditionalists also reacted negatively to other ‘new’ features including the ‘bullet’ truss rod adjuster at the headstock end of the neck, cast bridges, cast bridge saddles, and more stable and durable polyester finishes. It didn’t matter whether changes were better or worse, some stuck to quasi‑religious dogma and collective prejudice. I challenge such ill‑perceived hallowed ground. All this malarkey just goes to show that you can’t please anyone any of the time. Nuff said. Deep sigh. Count to 70…
The Fender Stratocaster: Judgement Day
After all this, you might be curious as to what I think about the venerable Fender Stratocaster. I guess it is time for me to give my personal opinion. To do this, I have to recognise its past, present and future and to acknowledge its highly respected place in music. I respect the genius of Leo Fender, although he had nothing to do with the ‘real’ Stratocaster since 1965. I also have to set aside all the diverse views of others and concentrate on my own assessment for a few paragraphs. Here, I am going to be controversial and provocative, so brace yourselves.
Let’s begin with the attraction of the exalted icon that is the Fender Stratocaster. If I didn’t have one, I would want one. No question there. There is also a reason why my longest‑owned guitar is a Stratocaster. It carries with it a strong sense of a comfortable long‑term relationship. However, a strong obsession to own one doesn’t carry an enormous amount of weight when considering what the Stratocaster actually is and does. Stratocaster ownership at its most basic for many people could be construed as a tick‑in‑the‑box exercise and, perhaps, the ‘genuine article’ represents an aspirational status symbol.
Going back to basics though, the Stratocaster is fundamentally (now) just a mass‑produced musical instrument, constructed out of the same materials using the same manufacturing processes as numerous others. There is little to differentiate one factory product from the next. Think back to Wikipedia’s description at the start of this article. Bland and straightforward. The Stratocaster may have been space age and futuristic back in the 1950s and now it is possibly the most ubiquitous of electric guitars on the planet alongside the Telecaster, Les Paul, SG and ES‑335, so we tend to take its presence in our lives for granted nowadays. It even looks a bit traditionalist, like a septuagenarian wearing a pair of pressed corduroy trousers and comfy slippers. Some of its appeal is the aesthetic as much as its functionality. As a professional musician’s tool, the Stratocaster’s excellence set a high standard early on and it continues to fulfil its pro‑level role today. Again, I’m not arguing against all that. If the Stratocaster didn’t exist, there is still plenty of choice amongst the alternatives. In the absence of the Strat, professional working musicians like Hendrix, Beck, Gilmour, Clapton, Rodgers and Gallagher would simply have been driven to use something else.
If I reluctantly have to admit that I am a low‑level guitar collector – both in number and in value – the Stratocaster compares favourably with many other electric solid body guitars. However, it is not the be‑all‑and‑end‑all of electric guitars. It just cannot be. There are things that other instruments do better than the Strat and against which the Stratocaster simply cannot compete. It plays well, sounds great, it is (generally) light and a very flexible instrument, well‑suited to many musical genres, especially when adapted to a specific guitarist’s need. Beyond that, though, I don’t regale the Stratocaster with the exaggerated plaudits that many Fender die‑hards do. It is one of innumerable instruments available on the market today and it has to earn its keep against stiff opposition. It isn’t unassailable and it doesn’t constitute an absolute monopoly. Admittedly, the world would be far worse off if there were no Stratocasters but great music would still be made. The Stratocaster just happens to have been around a very long time and has been hugely influential in the development of modern music. BUT, it is the guitarist that makes the magic, not just the instrument. It is the synergy between the two – the guitarist and their guitar – that makes some great music unique. Give any cheap Strat knock‑off to a guitar legend and they’ll make it sound great. Give a great Strat to a novice and it won’t.
If Gibson made a mid‑range electric, with a body built out of multiple cuts of wood, with a bolt‑on maple neck, it would be criticised from launch until it was withdrawn. Gibson has actually tried to do just that several times but you won’t find one in the shops today. So, the Strat’s construction really isn’t anything special today, and neither are the electronics. The basic specification just doesn’t stand out in today’s crowded marketplace. The Strat has traded on its heritage and its legacy for decades. Its future is also constrained by the very same thing. Others have taken the concept further, for instance the super‑Strats of the 1980s.
Vintage prices for all‑original pre‑CBS Strats are unashamedly unobtainable for the average player and, in most cases that status is only warranted by scarcity, hyperbole and the economics of supply and demand. The ‘law of lucre’, as I call it, strikes again. Regular readers will know that I have an anathema for wealthy elitists solely seeking profit from precious artefacts locked away in their personal vaults, thereby barring access to the hoi polloi (NB. from ancient Greek meaning ‘the many’ or ‘the common people’). Many of us will never get their hands on the rarest early models and we cannot judge for ourselves whether they are really special musical instruments or not. The result is that the 1954‑1965 Strats are put on such a high pedestal that most of us can only look up at and aspire to ownership, and regretfully a wish that will probably never be achieved. That, though, has nothing to do with today’s genuine pragmatic merit. There is simply too much vintage mojo lore out there to make any real‑world sense of it all.
Extrapolating that previous point further. If you’ve got this far, you’ll have seen the outrageous prices that famous vintage Stratocasters, owned by famous guitarists and carrying the vital photographic and paperwork records, go for on the vintage guitar market. While I can understand the appeal of owning an important part of music heritage, do the actual guitars themselves really deserve 7‑figure prices that elitists can afford to spend on them for dubious reasons? When the uber‑expensive guitars were originally made, they were just another Stratocaster off the Fender production line. The only difference between the ‘celebrity’ guitars and ordinary Stratocasters is purely down to their provenance. The sad thing is that they are now way too valuable to be played regularly on stage where people can see and hear them being used for their intended purpose. The same holds true for guitars behind museum glass cases and horded away in elitist collectors’ personal treasuries. It is a lofty, rarefied atmosphere well out of my, and I’m sure most people’s, reach. You can probably tell that I’m not a fan of this hoarding practice. However, it is what it is and there is no point bleating about such an anti‑pluralist system. Doh! I just did.
The Stratocaster’s presence today can be viewed a little like MacDonald’s or Starbucks. They are instantly recognisable products and, most of the time, you know exactly what you are going to get. That consistency, reliability and longevity is very important for the conservative brigades out there. There is nothing wrong in that but sometimes a connoisseur meal or an instant coffee will do just as well. Quality, ultimately, is subjective – it actually doesn’t mean that something is good or bad, it means that something is ideally fit‑for‑purpose. People tend to use the words ‘quality’ and ‘characteristic’ interchangeably, confused by what they actually mean. After all, you wouldn’t wear a pair of Christian Louboutin shoes to wade knee deep in a sewer drain and you wouldn’t wear a pair of threadbare dirty trainers to a swanky nightclub. Or would you? Quality is not a measurable absolute, it is relative and subjective.
The worthiness or desirability imbued by a company like Fender and a product like the Stratocaster is ultimately determined by the customer – not by the likes of me… or Fender for that matter. It is the customer that makes an economic decision about whether a product meets the end consumer’s perceived need (or want).
CRAVE Guitars’ whole raison d’être is Cool & Rare American Vintage Electric Guitars, so a new Stratocaster – even a ‘heavy relic’, ‘vintage inspired’, signature model or Custom Shop one‑off – does absolutely nothing for me. Sorry FMIC. For many others, an old, used and imperfect guitar, especially one with a disputed reputation like a CBS‑era Strat, isn’t for them. The beauty of the market is that there is plenty of choice and all options have validity.
Purely from a practical point of view, I personally find the Strat’s 25½” (647mm) scale length just a bit too much of a stretch for my short, stubby fingers. The shorter Gibson scale length of 24¾” (629mm) is sometimes more comfortable and I have a fondness for Fender’s 24” (609mm) short scale guitars, for instance the Jaguar and Mustang et al. I prefer hardtails too, so the vibrato is not a ‘must have’ for me. As mentioned earlier in the article, I simply do not like the Strat’s standard 1 volume, 2 control layout. In addition I sometimes like more oomph from pickups. It’s not just that the Stratocaster generally sports single coil pickups, I am thinking here of the sheer grunt of a good P90 for instance or even the punchy refinement of Fender’s own Seth Lover‑designed CuNiFe (copper, nickel and iron alloy) ‘wide range’ humbucking pickup (1971‑1979), as used on the Thinline, Deluxe and Custom Telecasters as well as the original Starcaster (not the re‑issues!). Incidentally, that last point also goes to prove that the CBS‑era Fender came up with some amazing stuff.
Fundamentally, the Stratocaster, when viewed objectively for what it really is today, is just another guitar, made out of wood, metal and plastic, the same as millions of others. What makes the Stratocaster special is its history and that it is, after everything that has been said, a very good guitar. I am a Stratocaster fan but I am not a Stratocaster fanatic. You may consider my conclusions glib and pedestrian or even blasphemous. Let us be clear, I am not screaming from the rooftop, “Emperor’s new clothes” (NB. A literary folk tale by Danish author Hans Christian Anderson, 1837), but I think I am being genuinely pragmatic and realistic. When push comes to shove (NB. Another American idiom that seems to come from the novel, ‘Black Thunder’ by Arna Wendell, 1936), I like playing a lot of different guitars, the Stratocaster included. They all have their foibles and respective pros & cons. There is no single ‘perfect’ guitar in my view. There simply can’t be. One good thing is for certain, the legendary Fender Stratocaster isn’t going anywhere, anytime soon. There, I have put my candid and forthright opinion on the public record for good or bad. Long live the Fender Stratocaster. Respect!
Final thoughts about the Fender Stratocaster
Seventy years down and who knows how many more to go in the Stratocaster’s illustrious and storied past, present and future. Let us hope that the current economic troubles pass and future generations of guitarists can continue to revel in the guitar’s magic. Whether you are a Strat fan or not, it cannot possibly be overstated just how influential the Stratocaster has been on the music industry from manufacturing, retail, song writing, recording, live performance, collecting and so on.
Whether it’s just me or not, I don’t recall such a fuss being made about the Telecaster at 70. Actually, I shall go against prevailing opinion and say that I actually prefer the Telecaster to the Stratocaster. Why? It seems more versatile despite having at least one fewer pickup, one fewer tone controls and (generally) no vibrato. There is also something so ruggedly utilitarian about the Tele, while the Strat is more svelte and comely. Also, the Tele has had a wider range of variant including the Esquire, the Custom, Deluxe and Thinline. The latter three all introduced during the CBS era and the latter two, I particularly like with their ‘wide range’ humbuckers. Then again, I also like the Jazzmaster, Jaguar, Mustang (and its siblings) and Starcaster, so go figure. Never mind all the other brands out there.
Fender currently has over 100 Stratocaster models on the market across all its lines and price points, barring all the custom options. The downside of being spoilt for choice is deciding which is right for the individual consumer. A massive wall of Stratocasters in a showroom can be intimidating. When I bought my first Stratocaster, I had a choice of fingerboard material (maple or rosewood), colour (fairly limited standard off‑the‑shelf finishes) and bridge type (vibrato or hardtail). That was it. I went for rosewood (always my inclination), natural (it was the 1970s!) and hardtail (more solid and reliable). The pickups at the time, while widely criticised, although I find they have a lovely ‘hollow’ tone to them, which I find unique and tasteful. Heck, what do I know, eh?
At the time of writing, Fender released a very low cost Squier Stratocaster in an attempt to compete with Far Eastern Stratocaster copies that are flooding American and European markets. Not for the first time: it is like the 1970s happening all over again. This time around, though, the knock‑off importers are far more aggressive, ruthless and harder to control through established legal and regulatory frameworks, therefore posing a significant risk to the western guitar‑making economy. The Chinese in particular are not going to be deterred by the likes of Fender taking legal action without Federal support. The deluge of well‑made, cheap copies of US classics like the Stratocaster could mean the end of American guitar supremacy. Once sincerely hopes not.
Time for a quick word about hybrid Stratocasters. The original Fender Stratacoustic was made by Fender 2000‑2005, comprising an acoustic guitar‑type construction with a vaguely Stratocaster body outline. The innovative successor to the Statacoustic, currently known as the Fender Acoustasonic® Stratocaster, was launched at NAMM in 2019 with its ground breaking construction and on‑board modelling electronics. People remain divided as to whether it is a ‘real’ Strat or not. While the Acoustasonic Stratocaster (along with its Acoustasonic Telecaster and Jazzmaster stablemates) has certainly received positive press since its launch, it/they won’t be to everyone’s taste. The Acoustasonics certainly bear little resemblance to the classic vintage guitars that inspired them, either visually or sonically. You pays yer money and makes your choice.
It is difficult to predict where the strategic future lies for the Stratocaster. Fender may have a true icon in their hands but its formidable legacy also limits what they can do with it that hasn’t already been done, either by Fender or someone else. As mentioned above, it is basically the same guitar now as it was in 1954. Better? Worse? Well, the answer to that question depends on the individual consumer and what they crave (sic!). The safe route would be to stick to the formula and make more of the same but will that be enough to sustain a successful business model? One thing is for sure, Fender isn’t going to pension off the venerable Stratocaster off any time soon.
I can’t help wondering that, if the guesstimate of 180‑200 million Stratocasters mentioned earlier in the article is in the right ballpark, where are they all now? Some will have been destroyed (thanks Pete Townshend et al). Personally, I can vouch for four of them but that leaves an enormous number still out there somewhere.
Do I have a dream Stratocaster that I would give almost anything to own? Actually… nope. I know that may sound strange but it’s true. Owning a pre‑CBS Strat would be nice but I don’t feel compelled to sell my soul for one – because that is what it would take – they are SO expensive now and, frankly, not worth it. I have no interest in acquiring an artist‑owned Strat with provenance. It is just an ordinary guitar owned by someone famous. Any more Stratocasters beyond the ones I have already got (and grateful to have) would be around the margins and diminishing returns. I certainly wouldn’t turn down a 1950s or 1960s Strat if I was offered one though. Dear Santa (again)…
So, HAPPY BIRTHDAY Fender Stratocaster! I am willing to speculate that, back in Fullerton, CA in 1954, when Leo Fender, Bill Carson, George Fullerton and Freddie Tavares were formulating a new guitar model to supplement the austere workhorse that was the Telecaster, they had no idea that their new creation would still be highly celebrated 70 years later, almost completely unchanged. While we may take the Strat very much for granted these days, it is clear is that the Stratocaster has a strong future for years and decades to come, as long as Fender strategically looks after their prize cash cow.
CRAVE Guitars’ ‘Album of the Month’
Given the subject matter of this month’s article, it makes sense to feature a diehard Stratocaster player. Of all the guitarists to brandish a Fender Stratocaster from start to finish, this month’s selection may seem to be a bit off the beaten track. Not only is Irish blues rock guitarist Rory Gallagher a massively underrated musician and song writer but also the album I’ve chosen isn’t necessarily the one that most Gallagher commentators would choose. Rory’s reputation as a live performer was phenomenal and many believe that the energy and dynamism never transferred from the stage to the studio. Well that may be true but any recording by the ‘G‑Man’ is better than none. For many guitarists, Rory was hugely influential with a unique flair that subtly blended Celtic folk styles with the fiery blues and conventional hard rock.
Rory Gallagher – Against The Grain (1975) – The late, great Irish guitarist and Stratocaster wielder, Rory Gallagher released his 5th studio album and 7th overall, ‘Against The Grain’ in October 1975. The album was his first for the fledgling Chrysalis record label. It may not be his best or most well‑known blues rock album but it struck a chord (sic!) with me when it came out. That perspective shouldn’t downplay the quality of Rory’s abilities that shine through on this release. ‘Against The Grain’ demonstrates that he was so very much more than just another wannabe bluesman with long hair, denim jeans, a check shirt and a worn out guitar. Note the album cover photographs, which feature his iconic 1961 Fender Stratocaster.
Rory Gallagher – Against The Grain (1975)
The author was lucky enough to see Rory Gallagher with his trusty 1961 Fender Stratocaster (amongst others) a couple of times in the 1970s. He was certainly a livewire powerhouse dominating the stage with his regular band comprising, Rod de’Ath (drums), Gerry McAvoy (bass) and Lou Martin (Keyboards). Sadly, Rory died of MRSA complications following a liver transplant in 1995 at the age of just 45, leaving a lot of people’s lives enhanced by his presence and his music, me included. A fitting tribute to a great Stratocaster player.
There were many other contenders for this month’s plaudits, including ‘Made in Japan’ (1972) by Deep Purple, ‘Performing This Week… Live At Ronnie Scott’s’ (2008) by Jeff Beck, ‘Are You Experienced’ (1967) by Jimi Hendrix, ‘L’ (1976) by Steve Hillage and ‘Live’ (1976) by Robin Trower. It is interesting that there is not much there beyond the 1970s. We desperately need more guitar heroes from modern times to keep things relevant and up‑to‑date.
Tailpiece
Wow! I bet you are all well and truly Strat‑ed out now. Unlike some multi‑part series that I’ve published in the past, this is a one‑off. That means it can stand alone and (hopefully) enjoyed in one sitting. I hope that, in amongst all the somewhat necessary prosaic knowledge about a worthy industry icon, there was something interesting that was new. Believe it or not, I had to do an awful lot of digging to come up with some of the off‑the‑beaten‑track info and I hope it was worth it. Note to self: I must limit writing about guitars and get back to playing them.
Next month will, I think, go back to a reasonably well‑established theme. After that, I am totally clueless about what I’m going to ramble on endlessly about. It seems that we’ll all have to wait and see, won’t we (rhetorical)?
For now, though, it is time to enjoy the balmy late summer season 2024 (up here in the Northern Hemisphere) and hope that unhinged megalomaniacs don’t blast us all out of existence out of malice. There is a very good reason why the Cold War concept of Mutually Assured Destruction was abbreviated to MAD. Just what is their deranged dealio? For the life of me, I cannot comprehend why deranged despots feel compelled to behave the way they do. In the meantime, I will reiterate my naïve but important demand for global peace and the right of every citizen to live in freedom without fear. Apologies again, but this is my only mouthpiece.
Finally, from the lovable lore of Looney Tunes, “That’s all folks!”
Truth, peace, love, and guitar music be with you always. Until next time…
CRAVE Guitars’ ‘Quote of the Month’: “The main difference between solitude and isolation is the positivity of hope and the avoidance of fear”
BIENVENUE, WILLKOMMEN, BIENVENIDO, Velkommen, yokoso, huānyíng, welcome and a warm summer howdy one and all, as long as you come in the spirit of truth, peace, love and music. With escalating military tensions, political turmoil, economic volatility and social unrest rampant pretty much everywhere you look, this is one safe place where you can come as a sanctuary from the world’s ills and an oasis of positive karma.
It’s been a while since CRAVE Guitars has delved deeply into a specific modern musical genre, so I thought I’d have another go at one that interests me. This time, the focus is on Heavy Metal, or just Metal, as it is now known to cover all its various facets. Love or loathe the deep dark dungeons and ominous oubliettes of moody Metal mania, you can’t ignore it or its massive global appeal.
“Still heavy man!” Yup. Who would have thought that a casual throwaway remark from the beatnik and hippie counter‑cultures of the 1950s and 1960s would end up defining something so powerfully aggressive in the 1970s, eh? Although it may not seem like it, Heavy Metal is still a relatively new genre with only 50 or so years of history. Compare that with Classical, Blues, Jazz or Country and Metal really does seem like a new kid on the block.
Metal has generated many convoluted factions and divisions of opinion over time, which leads to some fascinating dynamics in this fledgling genre. Metal has also faced its fair share of controversy, criticism, and censorship over the years and has survived all the turbulence. While most of us thankfully live in the ‘free world’, spare a thought for those less fortunate. Metal music is either illegal or driven underground by state oppression in several countries including Iran, Saudi Arabia, Russia, North Korea and China. Probably not surprisingly, these countries tend to be autocracies that reject any sort of assumed deviant subversion. Metal is seen as sacrilegious blasphemy to conservative religions and as insurrectionary, seditious propaganda to paranoid dictators. No real revelations there. To quote the Rolling Stones, “It’s only rock & roll but I like it” (1974).
Many readers will think that I’ve drawn the boundaries too broad (NB. it is to provide relevant context) while others will think the boundaries are too confining (NB. there is already way, way too much material to fit into a full‑blown encyclopaedia). Writing articles like this just proves you can’t please any of the people any of the time. The scope of the subject matter established c.1970 is extensive, so apologies upfront for another long but ultimately superficial article. Bear with me, though, it’s worth the effort.
“Heavy metal is a universal energy; it’s the sound of a volcano. It’s rock, it’s earth‑shattering. Somewhere in our primal being, we understand” – Billy Corgan (Smashing Pumpkins, 1967‑)
At least Metal in its widest sense is mainly a guitar‑centric genre. CRAVE Guitars’ last two genre articles (Dub Reggae [August 2023] and Ambient Electronica [September 2023]) were less associated with guitar music. Guitars are great. Guitar music is more greaterer.
Although one may not consciously think too much about it, electric guitar (including bass) is really the only contemporary musical instrument that sounds spectacular when heavily distorted. Metal would certainly not be the same without it. Thankfully.
Judging by Kirk Hammett of Metallica’s purchase of Peter Green’s/Gary Moore’s vintage 1959 sunburst Gibson Les Paul Standard, ‘Greeny’ in 2014, Metal also involves some serious vintage guitar tone. Let’s not forget why we’re here, after all.
After the three previous articles exploring Artificial Intelligence, I can state quite categorically that no AI was used in the research and writing of this piece of amateur, entirely biological indulgence. Enjoy.
“I associate heavy metal with fantasy because of the tremendous power that the music delivers” – Christopher Lee (actor, 1922‑2016)
It is Metal time
Yup, it is time to get down and dirty folks. Pile on the distortion and then pile on some more and, just for good measure, a sprinkling of yet more filthy fuzz on top. Actually, good recording engineers will tell guitarists to dial down the dirt and they will assert that it is surprising how little distortion you need to sound heavy. Studio producers stress that too much distortion makes the sound all mushy, loses definition and increases compression, resulting in the guitar’s sound getting lost in the mix. That’s all very well but just look at the sheer number of high gain guitar pickups, effect pedals and muscle amps out there. People love oodles of distorted guitar. Distortion isn’t just amorphous noise. Distortion adds texture, enhances sustain, and provides harmonic overtones that seem to resonate with primal human senses. Guitarists use distortion that cuts through the mix to express their power, passion and raw emotion.
Sadly, long gone are the days of multiple cooking 100W valve amps and stacks of 4×12” cabinets as a stage backline but perhaps that’s just me being old school. It’s now mostly digital processing and direct input (DI) into mixing desks, front‑of‑house PAs and in‑ear monitors. One might wonder what a modern ‘silent stage’ at a metal gig feels like. Mind you, there are many different types of distortion and many different ways to achieve the desired sound, anywhere from mild clean boost, through overdrive, to distortion and, finally, fuzz. I love fuzz! When you start to ‘stack’ (i.e. daisy chain) these demonic devices, things can get very interesting.
As a listener, Metal music really needs to be played LOUD to get the most out of the visceral impact – both aural and physical. Time to turn the volume up to 11. Some people might think all Metal music sounds the same; an auditory onslaught of cacophonous clatter and tumultuous pandemonium. However, Metal subverts expectation and is actually a highly nuanced and multi‑faceted genre, and far from any semblance of sameness.
“It’s a very empowering kind of music, heavy metal is” – Rob Halford (Judas Priest, 1951)
Metal is vast, and I mean VAST. It seems to me that Metal is unique in its proliferation of sub/micro‑genres and artists that makes it both confusing and intriguing. By its nature, Metal is inclusive, however, the complexity of its family tree and the social subculture, may make it seem to neophytes as intimidating and hard to access. So perhaps we need to try and understand what Metal is and where it came from.
“When life gets tough, I just turn up the volume and let the music take me away. I don’t believe in luck, I believe in hard work and determination. If it’s too loud, you’re too old” – Lemmy Kilmister (Motörhead, 1945‑2015)
Some people take Metal far too seriously. There is a lighter side as well. While metalheads are protective, they generally don’t mind mocking their own lifestyle. Apart from the rock mockumentary antics of the film, ‘This Is Spinal Tap’ (1984), there is the phenomenon of Air Guitar. Air guitar is defined as, “a form of dance and movement in which the performer pretends to play an imaginary rock or heavy metal‑style electric guitar, including riffs and solos” (courtesy of Wikipedia). Performing air guitar is a fun diversion for many non‑guitarists, even fostering fiercely contested competition events. The technical pyrotechnics of real Metal music feeds quite well into excessive air guitar parody. Perhaps the less said about that the better.
CRAVE Guitars Vintage Air Guitar
Hee, hee!
Metal roots
First things first. Question. What exactly is Heavy Metal? Well, excluding scientific metallurgy, one definition among many that I came across was, “Heavy metal is a genre of rock music that is intense, virtuosic, and powerful, characterised by the aggressive sounds of the distorted electric guitar”.
Well that is not very helpful is it? Neither are more lengthy descriptions about what Metal is (or isn’t). Perhaps this inability to nail it down concisely is what creates the illusion of Metal mystery. Maybe you have to live Metal in order to understand Metal fully.
“It is just that heavy metal musicians write in minor keys, and when you do that, you frighten people” – Ronnie James Dio (1942‑2010)
There are many theories as to where the title Heavy Metal came from. Chemists have referred to the heavy metal elements of the periodic table for centuries. For information, the heavy metals include chromium, arsenic, cadmium, mercury, lead, titanium, vanadium, manganese, iron, cobalt, nickel and bismuth. American author, William S. Burroughs used the term ‘heavy metal’ in his novels, ‘The Soft Machine’ (1961) and ‘Nova Express’ (1964). A rather obscure album, ‘Featuring the Human Host and the Heavy Metal Kids’ (1968) by an equally obscure British underground band, Hapshash and the Coloured Coat introduced the term to music. ‘Heavy metal’ was also used in the lyrics of Steppenwolf’s hit single, ‘Born To Be Wild’ (1968). Band names also referenced heavy metals including, Iron (Butterfly, Maiden), Le(a)d (Zeppelin), Steel (Panther) and, tangentially, Metallica. Over the years, the term ‘heavy metal’ has become so deeply embedded in the English language that we rarely stop to think about ‘why?’
For many metalheads, Metal is much more than mere music; it represents a prominent counter‑culture movement or at least a subcultural lifestyle choice. Symbols of the Metal subculture include identifiable fashion including jewellery, hairstyles and makeup, tattoos, gestures (the characteristic symbol hand sign of the ‘devil horns’), language, alcohol/drugs, behaviour, fiction, journalism (e.g. Kerrang! and Metal Hammer) and a somewhat high‑handed disregard for other musical genres. Metal wouldn’t be Metal without headbanging (typically, shaking one’s head up and down in rhythm with music – normally around the 145BPM mark. Origin 1969/1970) and mosh pits (areas close to the stage where participants ‘dance’, push or ‘slam’ into each other. Origin: late 1970s). For the uninitiated, both can prove harmful. Take care. You could end up like Beavis and Butt‑Head.
Metal Hand Gesture [courtesy inksyndromeartwork]
Personally, I like metal in many (but not all) of its various incarnations, especially having been a keen music‑mad pre‑teen when the revelatory and awesome ‘Black Sabbath’ by Black Sabbath was released in 1970 to an unprepared public. It may seem tame now but there was simply nothing else like it at the time. I firmly believe that the release of this classic studio album was the moment that the Heavy Metal maelstrom was born in all its gory, gothic splendour. There may be a lot of debate about who was ‘first’, although that really doesn’t actually matter here, as Black Sabbath provided the seminal moment for Metal’s ‘Big Bang’, from which today’s entire Metal landscape has been propagated. A bold but justifiable claim.
Scratching the Metal surface
No angle grinders here folks. The core of Heavy Metal music comprises guitar, bass, drums and vocals, often accompanied with keyboards and even orchestral backing. Guitar has been an essential element, in the front and centre of most Metal for over five decades. So, that makes it worth taking an in‑depth look, at least as far as I’m concerned.
“The same sensations that you get in heavy metal are in horror movies. Heavy metal sounds evil and horror movies are evil, ha ha!” – Kirk Hammett (Metallica, 1962‑)
While many perceive Metal as the music of choice for rebellious, alienated working‑class males, it is actually most popular in the advanced, tolerant, and technologically equipped countries in the world, often endowed with a significant degree of wealth, as well as personal and political freedoms. This suggests a degree of gentrification and intellectualisation of the genre over time. Scandinavian countries, particularly Norway and Sweden, are often cited as the happiest places to live (and also have relatively low suicide rates – Sweden had 14.7 suicides per 100,000 population in 2019). These countries also have the highest proportion of heavy metal bands per capita population. Some analysts have been led to suggest that there is a correlation between a country’s prevalence of Metal music and the happiness of its citizens. The cultural and social implications of Metal have therefore become of interest to sociologists and psychologists worldwide. On a wider scale, there are more metal bands per capita in Europe and North America than in other regions. Nowadays, Metal is a global phenomenon and unequivocally part of the mainstream music industry (even if bands and metalheads reject that suggestion on principle).
“Strange as it may seem, heavy metal springs not from the poisoned slag of alienation and despair but the loamy soil of post‑industrial prosperity” – Florida & Mellander 2014
Some may think that Metal music is violent, aggressive, nihilistic and confrontational. While some is undoubtedly challenging, intentionally so, many metalheads think otherwise (perhaps predictably). Psychologists, however, suggest that people who listen to Heavy Metal are actually pretty well balanced in the mental health stakes. Dr Nicole Andreoli PhD, a New York‑based clinical psychologist and therapist states that, “Heavy metal has been found to lessen negative emotions by reducing cortisol levels, which helps to lessen stress. Research has found that people who listen to heavy metal tend to think more logically and in more complex terms than those who don’t listen to heavy metal. Heavy metal has been found to help the most with focus.” And, “Now, lyrics in heavy metal do tend to focus on rage. But there is no research linking listening to heavy metal with a desensitisation to violence… Listening to heavy metal has been found to be a positive way to process anger safely.” So, there you have it, science says that the music behind head banging and mosh pits may be good for you.
“Why would heavy metal ever go away?” – Scott Ian (Anthrax, 1963‑)
Not only is Metal in its widest sense insanely popular, it is also commercially very successful. Studies have gone so far as to demonstrate that the number of heavy metal bands per capita is also an indicator of a country’s economic success. Metal certainly contributes to the global economy. Music distribution group TuneCore stated that Metal was the fastest growing music genre globally in 2019. According to Pollstar Boxoffice, Thrash Metal pioneers Metallica sold almost 22.1 million concert tickets and grossed around $1.4bn between 1982 and 2019. Not only that, Metallica’s 5th studio album, ‘Metallica’ (a.k.a. ‘The Black Album’, 1991) currently ranks as the highest selling Metal album of all time with over 31 million copies sold (not including streaming). It entered the Billboard 200 at number one, selling 598,000 copies in the first week and was certified platinum in two weeks. Not bad going.
“If heavy metal bands ruled the world, we’d be a lot better off” – Bruce Dickinson (Iron Maiden, 1958‑)
Digging deeper into Metal
Probably more than any other genre, Metal is an intricately complex web of influences, legacies, interactions, interdependencies, fusions and sub‑genre proliferation. However, in 2024, the multiplicity of Metal styles, sub‑genres and micro‑genres can be massively perplexing. So… I thought… perhaps foolishly, that I would try to make some sense of the Metal scene from its origins to the present day. This ‘rationalisation’ of the genre is intended to be informative, entertaining and accessible, such that newbies are able to learn about the subject while not totally alienating those already deeply inculcated in the genre. As usual, this is not an academic paper, it is intended purely as an enjoyable excursion. Experts on the subject are far more knowledgeable than I can ever be. Trying to achieve a fine balance is probably impossible but I’ve never been one to shy away from such a challenge. After all, impossible is only the possible that hasn’t been done yet. I recognise that by trying to simplify and reveal Metal’s charisma is potentially laying my proverbial sacrificial head on the chopping block (very metal, don’t you think?) and open to ridicule, criticism and rebuttal. So be it. Also, I admit that I did have another agenda in attempting to decipher Metal and that was to learn something more about it myself.
“The guitar influence that affected my songwriting came from the New Wave of British Heavy Metal” – Dave Mustaine (Megadeth, 1961‑)
The first step was to position the various Metal components into hypothetical chronological Metal Eras. These are largely of my own invention and are arbitrary, although fairly logical in my view. The next step was to position the various high‑level Metal genres into each of the Metal Eras under widely accepted genre/sub‑genre (and micro‑genre) titles. Finally, there was the monumental task of allocating artists into each genre/sub‑genre to complete the picture. None of this is easy, accurate or definitive and there are SO many exceptions to the Metal ‘rule book’ that various compromises have had to be made for the sake of ‘clarity’ and ‘simplicity’. At first this seemed undo‑able, like trying to film an un‑filmable novel. Forgive me, for I have sinned (also very metal) in doing so.
“Without metal, I don’t think I would be alive… Metal gave me a reason to live” – Ozzy Osbourne (Black Sabbath, 1948‑)
There are also many credible writings on the subject of Metal already out there that it would be easy simply to piggy back on those and to plagiarise the ‘facts’ with little additional effort. However, hopefully readers will know that I don’t take the easy route and simply copy what others have already done. In doing the research for this article, there seemed to be a huge number of sources but when I realised that many of them were simply clumsy regurgitations of someone else’s work (inexcusable in my view), I decided that I HAD to bring something new to the table, rather than just restate existing information. In doing so, I trust that readers will cut me some slack in attempting to provide a different slant on the subject matter that is both enlightening and engaging as well semi‑original (recognising that nothing in this world is entirely new).
“All that stuff about heavy metal and hard rock, I don’t subscribe to any of that. It’s all just music. I mean, the heavy metal from the Seventies sounds nothing like the stuff from the Eighties, and that sounds nothing like the stuff from the Nineties. Who’s to say what is and isn’t a certain type of music?” – Ozzy Osbourne (Black Sabbath, 1948‑)
Some care has to be taken with genre classification, which can be misleading. There are some inevitable generalisations. For instance, Extreme Metal is a loosely defined umbrella term for a cluster of harder, more abrasive, less commercial sub‑genres including Black Metal, Death Metal, Doom Metal, Speed Metal and Thrash Metal, rather than a discrete genre in itself. Therefore, at least for this article, the terms Metal and Extreme Metal are generally descriptive, rather than genres per se.
Another problem with Metal multiplicity is that any analysis can fall into the trap of meaningless long lists in a vain attempt to be comprehensive. Another impossibility therefore presents itself. Ultimately, this means that a great deal has had to be left out of this article. Even so, there is an annoying element of repetitiveness that cannot be avoided (sorry, it annoys me as much as I expect it will annoy you). Apologies to artists and readers for any unintentional but inevitable major omissions. I did my best. Honest.
“Heavy metal is immortal, but we’re not” – Rob Halford (Judas Priest, 1951)
Author’s note: Throughout this article, I have capitalised genres for consistency and to make it clear when I’m referring to a genre, sub‑genre or micro‑genre as opposed to more general musical terms.
Metal Eras
The result of my thought processes is a ‘Metal Framework’ (or Heavy Metal Periodic Table, as I like to think of it), resulting in five broad ‘Metal Eras’ along with the genres/sub‑genres that kinda fit into them as a sort of hierarchy. This, I think, provides a common sense structure for the rest of this article.
Pre History of Metal: 1960‑1969 a. Pre‑Metal Rock b. Psychedelic Rock c. Hard Rock d. Shock Rock
The Golden Era of Metal: 1970‑1979 a. Heavy Metal b. Progressive Rock c. Glam Metal d. Punk Rock e. Hardcore Punk f. Power Metal g. Pop Metal h. Gothic Rock
The Diversification of Metal: 1980‑1989 a. New Wave of British Heavy Metal (NWOBHM) b. Speed Metal c. Neo‑Classical Metal d. Stoner Metal e. Noise Rock f. Progressive Metal g. Alternative Rock h. Alternative Metal i. Thrash Metal j. Black Metal k. Death Metal l. Emo m. Funk Metal n. Grindcore o. Grunge p. Industrial Metal q. Sludge Metal r. Doom Metal
The Nu Nineties: 1990‑1999 a. Metalcore b. Gothic Metal c. Post Grunge d. Rap Metal e. Nu Metal f. Groove Metal g. Dark Ambient h. Folk Metal i. Symphonic Metal
Millennium Metal: 2000‑ a. New Wave of American Heavy Metal (NWOAHM) b. Blackgaze c. Djent
There, that amounts to 42 (NB. ‘The answer to life, the universe and everything’, from the novel, ‘The Hitchhiker’s Guide to the Galaxy’ [1979] by author Douglas Adams) ‘top level’ Metal sub‑genres, more than enough to be getting on with. Then there are is the constantly changing elaborate rabbit warren of manifold micro‑genres (hundreds if not thousands of them).
Part of the difficulty with any formal categorised structure is that it is inherently a flawed and imperfect model. Genres don’t just have a clearly defined beginning and end or precise boundaries. One of the problems is genre fluidity. Once a (sub‑)genre has been established, sometimes it will fade away quickly, sometimes it will grow and endure, sometimes it will come and go repeatedly over time, and sometimes it will morph into something else altogether.
Another problem is slotting artists into either a period of time or a particular (sub‑)genre. Many artists are difficult to pin down to a discrete genre, as they may change style, crossover or fuse genres over time such that they may appear in multiple genres dependent on their stage of evolution. Genres are also not all the same; some (sub‑)genres are narrow (e.g. Kawaii Metal, a.k.a. Cute Metal or J‑Pop Metal), while others are very broad, (e.g. Alternative Rock/Alternative Metal); some are clearly delineated while others are more amorphous. I will do my level best to make some sense of it all as we go through it.
Right. Ready to dive in? Let’s rock…
Metal Era #1 – Pre‑History of Metal: 1960‑1970
Pre‑Metal Rock (‑1966)
In CRAVE Guitars’ 14‑part series of articles, ‘The Story of Modern Music in 1,500+ Facts’ (March 2019 to May 2020), I postulated in a very general sense that, after classical music, the vast majority of modern music originated from just the three founding pillars of Blues, Jazz and Country. A blending of these styles over several decades led to the emergence of Rock & Roll in the mid‑1950s and pretty much everything thereafter sprouted from that specific paradigm shift in popular music. From the 1950s onwards, modern popular music evolved and diversified at a tremendous rate. Moving forward a decade or so from rock & roll, the origins of Metal’s direct ancestors rose from vibrant sub‑genres such as Blues Rock, Garage Rock, Surf Rock, Psychedelic Rock, Acid Rock, Jam Band and Pop.
Many commentators point to the Dave Davies’ distorted guitar riff on The Kinks, ‘You Really Got Me’ (1964) as the catalyst for guitar‑driven distorted rock music. Britain’s former colony, the United States of America (sorry dudes) might point to the king of Surf Rock, Dick Dale’s, ‘Misirlou’ (1963) as another fertile seed germinating in the growth of rock. Other notable claims might include Link Wray, ‘Rumble’ (1958), The Animals, ‘The House of the Rising Sun’ (1964), The Troggs, ‘Wild Thing’ (1966) and Steppenwolf, ‘Born to be Wild’ (1969).
Related Genres: Rock & Roll, Blues Rock, Garage Rock, Surf Rock, Psychedelic Rock, Acid Rock, Jam Band, Pop, Pop‑Rock
Examples: Elvis Presley, Little Richard, Link Wray, The Animals, The Troggs, The Beatles, The Kinks, The Who, Cream, Groundhogs, MC5, The Stooges, Man, Quicksilver Messenger Service, Dick Dale, Rolling Stones, and many, many more.
Psychedelic Rock (1966‑1978)
Psychedelic Rock – or just Psych – is a style of Rock music that emerged in the mid‑1960s that often attempts to emulate or enhance the way music sounds to people while under the influence of psychedelic drugs such as LSD (a.k.a. acid) and ‘shrooms’ (a.k.a. psilocybin ‘magic’ mushrooms). Songs typically include heavily distorted, phased and reverb‑drenched electric guitars, extended guitar solos, effected vocals, and drug‑influenced lyrics. Other common characteristics include the use of keyboards and elaborate studio effects like backwards recording, echo, flanging and phasing. It is also not uncommon for Psychedelic Rock groups to incorporate prominent elements of other genres including Folk, Blues, Jazz, and South Asian/Far Eastern music.
The beginning of Psychedelic Rock is generally considered to be c.1966, with the release of The Byrds’ ‘Fifth Dimension’, notably their hit single, ‘Eight Miles High’, and ‘The Psychedelic Sounds of the 13th Floor Elevators’ (1966) by, erm, 13th Floor Elevators. NB. The 13th Floor Elevators were the first band to use the word, ‘psychedelic’ in relation to music.
Psychedelic Rock emerged alongside Psychedelic Pop and Pop Rock, especially in the UK. Many albums from the mid‑1960s incorporated elements of psychedelia, notably The Beatles’ 7th studio album, ‘Revolver’ (1966).
From 1967, the popularity of Psychedelic Rock expanded significantly and it became clearly differentiated from Psychedelic Pop by moving away from Pop‑oriented song structures. Psychedelic Rock incorporated elements of Garage Rock and Blues Rock, as well as the drug‑infused Acid Rock sub‑genre. The genre hit a peak in 1969 with the Woodstock Festival. However, it experienced a substantial decline in popularity by the start of the 1970s with the demise of the hippie counter‑culture. Psychedelic Rock played a big part in influencing many other genres, including Progressive Rock.
Related Genres: Acid Rock, Psychedelic Pop, Space Rock, Progressive Rock, Hard Rock, Jam Band, Pop, Pop Rock, Krautrock, Garage Rock, Blues, Blues Rock, Jazz, Folk, South Asian Music, Progressive Rock, Fractal Rock
Examples: The Doors, Jefferson Airplane, Captain Beefheart, The Byrds, The 13th Floor Elevators, Jimi Hendrix, Cream, Pink Fairies, Can, Love, Pink Floyd, Hawkwind, Eternal Tapestry, Loop
Hard Rock (1966‑)
Hard Rock is a sub‑genre of Rock music rooted in 1960s Blues Rock, Garage Rock and Psychedelic Rock (especially Acid Rock). Hard Rock features distorted guitars and power chords, and frequently includes Blues Rock‑inspired song structures and chord progressions. Flashy guitar solos were common and vocals are typically sung in a forward, forceful manner.
Hard Rock was pioneered in the late 1960s by British artists, who were connected to the British Blues scene. The fanatical popularity of The Beatles and the so‑called ‘British Invasion’ of the US opened up opportunities for experimentation and cross‑fertilisation. Early Blues‑influenced British Hard Rock bands cranked their amplifiers, using distorted guitar to provide the signature sounds of Hard Rock from the likes of Led Zeppelin, Deep Purple and Cream. Many might suggest that these bands belong to Heavy Metal, although history will probably (properly) regard them as Hard Rock that influenced the development of Heavy Metal.
Hard Rock saw considerable commercial success during the 1970s, when American artists infused their songs with a more melodic style and radio‑friendly sound. The late 1970s saw the appearance of AOR (Adult‑Oriented Rock), a softer derivative of Hard Rock that proved both popular and commercial. AOR was characterised by slick studio production, prolific use of ballads, and a keen awareness of Pop as a vehicle for success.
Hard Rock focused on familiar Blues Rock composition. While Hard Rock’s original creative peak was in the 1970s, it continued to be popular, experiencing commercial success in the 1980s. Hard Rock has been reinvented and rejuvenated many times over the intervening decades, proving to be enduringly popular with consumers. The early 1990s saw many fans desert traditional Hard Rock music in favour of the edgier sounds of Alternative Rock, Alternative Metal, Grunge and their associated sub‑genres, only for it to experience another Renaissance in the 21st Century. Hard Rock remains in vogue today and doesn’t look like it’s going away anytime soon.
Related Genres: British Blues, Classic Rock, Heavy Rock, AOR, Heavy Metal, Grunge, Alternative Rock, Post‑Grunge, Glam Metal, Southern Metal
Examples: The Who, The Jimi Hendrix Experience, Steppenwolf, Pink Fairies, Blue Cheer, Grand Funk Railroad, Budgie, Led Zeppelin, Deep Purple, Cream, UFO, Blue Oyster Cult, Mountain, Iron Butterfly, Free, Bad Company, Wishbone Ash, Thin Lizzy, KISS, AC/DC, Joe Satriani, Van Halen, Ted Nugent, The Darkness, Queens of the Stone Age, Audioslave, Shinedown, Alter Bridge, Aerosmith, Nazareth, Boston, Foreigner, Styx, Airbourne, Black Stone Cherry, Michael Schenker Group, Thunder, Wolfmother, Eagles of Death Metal
Shock Rock (1968‑1983)
Unlike any other genre, Shock Rock is defined by its extravagant visuals, gaudy showmanship and controversial public image, rather than by its musicianship and sound. The key thing is that it was intended to… well… shock and to stimulate a reaction. Shock Rock has its roots firmly in the edgier side of the 1960s expressive freedom, youthful rebellion, sexual liberation and a rejection of the west coast ‘love & peace’ hippie counter‑culture movement. Shock Rock was fuelled by pushing the boundaries of the genre through the use of disturbing, horrifying and sexual themes. Shock Rock was largely rejected by the conservative majority of Americans, which unwittingly fed its popularity, especially with alienated youths who didn’t buy into the previous generation’s conventional societal norms and values. Shock Rock influenced Glam Rock in the 1970s, Black Metal in the 1980s and to Industrial Rock and Industrial Metal in the 1990s. The ability of music to shock has significantly diminished in contemporary times. Desensitisation strikes again.
Shock rock is a combination of Hard Rock and/or Heavy Metal, often featuring highly stylised theatrical live performances emphasising over‑the‑top symbolism for effect. Shock Rock live performances included staged violence and provocative behaviour, the use of attention‑grabbing techniques such as costumes, masks, face paint and live animals, or special effects such as pyrotechnics and fake blood. Shock Rock also included lyrical references to literature, cinematic horror and pornography.
Related Genres: Glam Rock, Hard Rock, Heavy Metal, Punk Rock, Black Metal, Industrial Rock, Industrial Metal
Examples: Screamin’ Jay Hawkins, Arthur Brown, Alice Cooper, New York Dolls, Kiss, Ozzy Osbourne, Venom, W.A.S.P., Gwar
Metal Era #2 – The Golden Era of Metal: 1970‑1980
Heavy Metal (1970‑1979)
Here we are at last. THE milestone moment in Metal. Also now known as ‘Classic’ Heavy Metal or Traditional Heavy Metal, Heavy Metal was a pivotal point in modern music that emerged first in the UK and then America. Today, the term Heavy Metal has become a generic retrospective term referring to a specific musical genre style from a specific time period.
Heavy metal is a direct descendant of Hard Rock, Psychedelic Rock and Acid Rock of the late 1960s and early 1970s. Black Sabbath is widely considered to be the first and foremost band to establish Heavy Metal as a ‘thing’. However, Black Sabbath’s sound didn’t appear fully formed; the band was influenced by British Blues Rock and Garage Rock in its early days. Black Sabbath were responsible for the foundations of what would become an entire music genre. At first, many Heavy Metal bands didn’t identify themselves with the title, preferring to play it safe unless Heavy Metal failed. The prominent use of lead guitar and vocals over a solid bass and drum foundation was used to create an imposing, epic sound. The darker and more sinister aesthetic of Heavy Metal was influenced by Shock Rock artists including the use of satanic and occult imagery.
Heavy Metal is constructed around key components of Hard Rock such as power chords (NB. a dyad comprising the root note and the fifth note of a major or minor scale) and riffs (NB. a repeated chord progression). Heavy Metal tends to be played with greater intensity than Hard Rock and commonly uses heavy distortion (NB. intentional clipping and production of higher order harmonics created by overdriving the valves in an amplifier’s pre and/or power amp stages). Heavy Metal also tends to reject the Blues elements of its predecessors, giving it a distinct harder edged sound. Heavy Metal lyrics are generally darker than those of Hard Rock, featuring themes of war, death, loss, the supernatural, the occult and Gothic fantasy.
Another key feature of Heavy Metal is the widespread use of what is known as the dangerous ‘devil’s interval’, also called a tritone because it is a music interval of three whole tones. The Latin term ‘diabolus in musica’ (literally, the Devil in music) originated in the Middle Ages where the sinister dissonant use of the tritone was considered an offence against God and therefore must have come from hell. Just listen to the eponymous track, ‘Black Sabbath’ (1970) or Metallica’s ‘Enter Sandman’ (1991) amongst many others and you’ll recognise it instantly. Unsettling, dark, powerful and scary? Absolutely.
During the 1980s and 1990s, Heavy Metal would take a back seat to rise of other forms of Metal. However, it remained influential, particularly with its influence on Doom Metal and Melodic Death Metal. Heavy Metal would also see a resurgence in popularity during the mid‑2000s with the New Wave of Traditional Heavy Metal (NWOTHM) harking back to its original sound.
Related Genres: Hard Rock, Psychedelic Rock, Blues Rock, Garage Rock, Acid Rock, Heavy Psych, NWOBHM, Doom Metal, Speed Metal, Power Metal, Thrash Metal, Glam Metal, Melodic Death Metal, Alternative Metal, Groove Metal, NWOTHM, Christian Metal, Latin Metal, Southern Metal
Examples: Black Sabbath, Heaven & Hell, Budgie, Coven, Nazareth, Thin Lizzy, early Queen, Judas Priest, AC/DC, Rainbow, Whitesnake, Iron Maiden, Vanilla Fudge, Steppenwolf, Iron Butterfly, Blue Cheer, MC5, The Stooges, Alice Cooper, KISS, ZZ Top, Blue Öyster Cult, Aerosmith, Ted Nugent, Van Halen, Black Label Society, King Diamond, Rob Zombie, Venom, Mercyful Fate
Progressive Rock (1970‑1976)
Traditional Progressive Rock – or simply just ‘Prog’ to its many admirers – is a genre associated with complex harmonies and technical virtuosity inspired by Classical Music and contemporary Jazz. Generally, song structures consist of multiple sections and typically feature shifts in intensity, mood, tempo, key and time signature. Prog also embraced broader instrumentation compared to other Rock genres, including keyboards, wind instruments, percussion and strings. Progressive Rock also tended to lessen the prominence of the guitar as the principal lead instrument. Progressive Rock bands are often known for releasing concept albums (often double albums), relating a story through cohesive connected song themes, and with longer track times than other genres. Songs often reflected subjects like history, science fiction, and fantasy, with lyrics drawing inspiration from poetry, literature, and cinema.
The roots of Progressive Rock date back to the innovations introduced by Psychedelic Rock and Baroque Pop sounds of the mid‑1960s, with groups using new recording techniques, lush orchestral arrangements, integrating broader more esoteric musical influences, and focusing on complex compositions. The earliest Progressive Rock bands emerged in the UK during the late 1960s, seeking to innovate and to push existing musical boundaries. Progressive Rock saw a massive rise in popularity during the early 1970s gaining considerable commercial success and critical acclaim.
Progressive Rock went on to achieve global interest and became particularly influential on other technical music genres. Many modern Metal bands continue to reference original Progressive Rock tropes. Some Jazz‑Rock fusion‑style musical developments such as the so‑called Canterbury Scene in the UK and the Paisley Underground in the US exhibited similarities to Progressive Rock from the 1970s onwards. Even in the late 1990s, Alternative Rock and Post‑Hardcore bands also adopted progressive characteristics, ultimately leading to Progressive Metal.
On reflection, many commentators use pejorative hyperbole like pretentious, pompous, self‑important, haughty, arrogant and conceited to describe the ‘highbrow attitude’ of Progressive Rock artists. Progressive Rock saw a rapid decline in the mid‑late 1970s when Punk Rock revolutionised popular music. Punk, in particular, was the antithesis of Progressive Rock, rejecting the corporate nature of the mainstream and, explicitly, the bloated, grandiose ostentatiousness of Prog.
Related Genres: Classical Music, Jazz, Jazz‑Rock, Hard Rock, Psychedelic Rock, Canterbury Scene, Paisley Underground, Baroque Pop, Progressive Pop, Progressive Metal, Alternative Rock, Post‑Hardcore, Krautrock, Math Rock
Examples: The Nice, Soft Machine, Caravan, Procol Harum, The Beach Boys, The Beatles, The Moody Blues, Frank Zappa, Jethro Tull, King Crimson, Emerson, Lake & Palmer, Van Der Graaf Generator, Yes, Genesis, Pink Floyd, Uriah Heep, Mahavishnu Orchestra, Journey, Styx, Kansas, Rush, Gong, Goblin, Dream Theater, Porcupine Tree, Opeth, The Mars Volta, The Aristocrats
Glam Metal (1973‑1990)
Glam Metal is a form of Hard Rock that arose in the late 1970s and early 1980s, originating mainly from the fashionable club scene of the Sunset Strip in Los Angeles. Glam Metal was characterised by arena anthems and flamboyant stage antics, along with the androgynous aesthetics of 1970s Glam Rock, Glam Pop and Hard Rock bands. The music placed an emphasis on catchy hooks and memorable guitar riffs, sing‑along choruses, and lyrics often glamorising the excesses of the ‘sex, drugs and rock & roll’ lifestyle. Power ballads also became very common to the genre. Glam Metal shares a lot of similarities with its direct predecessor Shock Rock.
Glam Metal hit the mainstream when the studio album, ‘Metal Health’ (1983) by Quiet Riot rose to number one on the Billboard 200 chart. Glam Metal coincided with the massive popularity of MTV (Music TeleVision) and rock radio at the time. The glossy visuals and showmanship of high‑budget music videos gave bands heavy rotation on MTV and the sound gradually became more polished and less Heavy Metal. The genre’s global popularity grew even further with established Rock artists adopting elements of the style. Exploiting the reputation of Shock Rock and Glam Metal, a basic raw, grubby sub‑genre known as Sleaze Rock also developed.
Rightly or wrongly, Glam Metal may well be remembered for artists’ rampant and unapologetic excesses more than the music. Many journalists criticised Glam Metal for reducing Metal to a caricature because of its combination of tired pop cliché, overtly immature misogyny and blatant sexual overtones.
By the early 1990s, the bubble had burst and the popularity of Glam Metal rapidly declined as the more ‘authentic’ genres of Grunge and Alternative Rock came to the fore. ‘Hair metal’ and ‘Cock Rock’ became common, often derogatory, terms to describe 1980s showmanship of Glam Metal bands. Nevertheless these genres have proved hard to kill off and fond reminiscence has led to continued popularity and rejuvenation of the music over time.
Related Genres: Hard Rock, Glam Rock, Shock Rock, Glam Pop, Sleaze Rock, Grunge, Alternative Rock
Punk Rock is a very important, although short‑lived genre originating from America and the UK in the mid‑1970s. Punk was a fierce rejection of progressive, commercial and sentimental mainstream rock music. In addition, the anger of Punk was fuelled by severe economic disadvantage and social change of the time. While Punk had its roots in America during the 1960s with Proto‑Punk and Garage Rock, it didn’t fully take off as Punk Rock until the mid‑1970s. Punk Rock’s initial success attracted a huge global underground and cult following before it erupted on the mainstream.
Punk rock is characterised by fast tempos, loud and distorted power chord guitar riffs, simple focused song structure, angry lyrics, and shouted vocals. Punk Rock is typically very antagonistic and confrontational, often dealing with topics considered forbidden in mainstream music. Anti‑establishment rants, anarchic behaviour and heated political protests feature strongly as an integral part of the Punk Rock scene.
Punk wasn’t just about the music, it generated a subculture that felt alienated, powerless and let down by ‘the system’. Punk attitude was also reflected in distinctive fashion, hairstyle, makeup, journalism, art and controversial attitudes. While Punk Rock didn’t outlive the 1970s and, while isn’t really Metal, it has been massively influential across many musical genres over the years particularly in Hardcore Punk and Post‑Hardcore.
“I always said punk was an attitude. It was never about having a Mohican haircut or wearing a ripped T‑shirt. It was all about destruction, and the creative potential within that” – Malcolm Mclaren (1946‑2010)
Related Genres: Proto‑Punk, Garage Rock, Hardcore Punk, Post‑Hardcore, Pop Punk, Post‑Punk, Anarcho‑Punk, Goth Rock, Goth Metal, New Wave
Examples: Ramones, The Stooges, Patti Smith, Blondie, New York Dolls, MC5, Monks, Sex Pistols, The Clash, The Damned, The Ruts, The Vibrators, UK Subs, Sham 69, The Stranglers, Generation X, Buzzcocks, The Jam, X‑Ray Spex, The Adverts, Television, The Slits, Rancid, T.S.O.L., NOFX
Hardcore Punk (1976‑1979)
Often just called ‘Hardcore’, Hardcore Punk initially borrowed much from Punk Rock’s original approach and has been associated with the releases of independently‑run record labels. As Punk Rock became moderated by the mainstream, Hardcore Punk took on the mantle and heaped on the frenetic energy, made it faster, heavier and more aggressive, while retaining Punk’s anti‑establishment attitude and lifestyle. Other common characteristics include an extensive use of shouted vocals, paired‑down production and the tendency towards short, gutsy, gritty songs. Hardcore Punk eventually dissipated into other sub‑genres and derivative forms in a similar way that Punk Rock fragmented and evolved into Post‑Punk and New Wave. Although not as influential as Punk Rock, Hardcore Punk contributed to the development of many other sub‑genres.
Related Genres: Punk Rock, Garage Rock, Melodic Hardcore, Grunge, Pop Punk, Sludge Metal, Riot Grrrl, Alternative Metal, Thrash Metal, Beatdown Hardcore
Examples: D.O.A., Dead Kennedys, Discharge, Black Flag, Napalm Death, Circle Jerks, The Exploited, Minor Threat, GBH, Misfits, Bad Brains, Cancer Bats, Agnostic Front, Fugazi, early Teddybears, Gallows, Girls In Synthesis
Power Metal (1976‑)
Power Metal is a sub‑genre of Heavy Metal, originated in the early 1980s in both Europe and America, as a response to NWOBHM. Basically, it adds more ‘power’ (duh!) to conventional Heavy Metal, aided by slick studio production. As it evolved, Power Metal combined elements of traditional Heavy Metal with Speed Metal, Glam Metal and Thrash Metal. Power Metal played down its Blues Rock roots and made distorted guitar riffs more aggressive and complex and the vocals were more forceful. Power Metal is distinguished by ‘more’ – more speed, more commercial appeal, more epic, more ‘powerful’ and a more uplifting sound, compared to its slower heavier counterparts. Over time, Power Metal adopted some of the distinctive dissonance of more extreme forms of Metal to give the music an edge, as well as Pop appeal to sell product in greater quantity. US Power Metal (USPM) uses the American prefix to differentiate it from its European Power Metal counterpart.
Related Genres: Heavy Metal, NWOBHM, Speed Metal, Thrash Metal, Blues Rock, US Power Metal (USPM), European Power Metal, Pirate Metal, Kawaii Metal, Pop
Pop Metal is a very close relation to Glam Metal and Power Metal and tends to be used as an umbrella term for the commercial combination of Heavy Metal and Hard Rock that feature prominent Pop music elements such as catchy hooks and arena‑friendly anthemic choruses, which became hugely popular in the 1980s. The genre is also applied to some mainstream bands and artists that have formed since the 1990s that blend the lighter, radio‑friendly aspects of Pop with the grittiness of Heavy Metal into their sound. Some of the Pop Metal artists are regarded by Metal purists and music critics alike as ‘sell outs’, putting fame, fortune and financial reward before Metal musical integrity.
Related Genres: Glam Metal, Heavy Metal, Hard Rock, Power Metal, Pop, Pop Punk
Examples: Quiet Riot, Van Halen, Whitesnake, Def Leppard, Europe, Lita Ford, Guns N’ Roses, The Darkness, Bon Jovi, Architects, Bring Me the Horizon, Poison, Mötley Crüe, Ratt, Halestorm, Ghost, In Flames, In This Moment, Lacuna Coil, Shinedown, The Pretty Reckless, We Are The Fallen, Weezer
Gothic Rock (1979‑1990)
Emerging from the smouldering ashes of Punk Rock, the British Post‑Punk movement took on the role of genre innovation, taking it in many different directions. While Gothic Rock was an offshoot of the broader Post‑Punk scene, it quickly became defined as a separate genre in the early 1980s. Gothic Rock is differentiated from other genres by dark and atmospheric songs, a heavily stylised Goth aesthetic and inspirations from Gothic art, literature and cinema. Gothic‑style lyrics reflected sadness, nihilism, dark romantic idealism, loss, tragedy, melancholy, mortality and the supernatural.
Gothic Rock heavily influenced the distinctive and popular Goth subculture and lifestyle that included Goth clubs, stylised fashion and publications. While it may not be considered as true Metal, it is a key stepping stone along the yew‑lined cemetery path to Gothic Metal.
Metal Trivia: Historically, the Goths were a Germanic tribe of barbarians that led the sack of Rome in 410CE. The roots of the modern Gothic aesthetic go to back to the European Middle Ages of the 12th‑16th Centuries with its distinctive ‘barbaric’ Gothic architecture, which was revived again in the 18th‑20th Centuries. The Medieval architectural style became the backdrop to popular atmospheric Gothic romantic, horror and fantasy literature of the 18th‑19th Centuries. The first Gothic novel was ‘The Castle of Otranto’ (1764) by Horace Walpole (1717‑1797).
Related Genres: Post‑Punk, Gothic Metal, Gothic Pop, Emo, Dark Wave, Ethereal Wave, Death Rock
Examples: Siouxsie and the Banshees, The Cure, Bauhaus, Joy Division, The Damned, The Cult, The Mission, Killing Joke, Sisters Of Mercy, Adam and the Ants, Cocteau Twins, Dead Can Dance, The Fall, Evanescence, All About Eve, The Twilight Sad, Alien Sex Fiend, Rome Burns, Southern Death Cult, This Mortal Coil, Pixies, Fields of the Nephilim
Metal Era #3 – The Diversification of Metal: 1980‑1989
New Wave of British Heavy Metal (NWOBHM) (1979‑1983)
NWOBHM is a clumsy acronym for ‘New Wave Of British Heavy Metal’. NWOBHM started off as an injection of fresh new ideas to slow and then reverse the decline of early British Traditional Heavy Metal as well as to adapt to the emergence of high‑energy Punk Rock. NWOBHM bands took some of the elements of Punk and merged it with Heavy Metal. Like Punk Rock, many NWOBHM bands funded and released their own records in the early days. While many Metal fans rejected Punk, it continued to influence Metal in a significant underground Metal scene that began to grow and gain momentum. Eventually, the media, record labels and consumers could no longer dismiss NWOBHM as a passing underground fad and it rapidly became a major force in modern Metal music. The primary band associated with the emergence of NWOBHM was Iron Maiden.
NWOBHM is very diverse and it didn’t tend have a signature ‘sound’ of its own. Instead, the genre is more focused on location and period (the UK in the 1980s). At its peak, it didn’t last long but it has had a lasting impact over the decades. By the early‑mid 1980s, NWOBHM came to define the global mainstream success of Heavy Metal. While predominantly British in origin, NWOBHM had a major global influence on later forms of Metal, including the inevitable American version (NWOAHM).
Related Genres: Heavy Metal, Punk Rock, Hardcore Punk, Doom Metal, Thrash Metal, Speed Metal, New Wave Of American Heavy Metal (NWOAHM)
Examples: Motörhead, Def Leppard, Judas Priest, Quartz, Saxon, Iron Maiden, Tygers of Pan Tang, Diamond Head, Angel Witch, Girlschool, Raven, Holocaust, Tank, Elixir, Praying Mantis, Blitzkrieg, Samson, Grim Reaper, Witchfinder General, Dragonslayer
Speed Metal (1981‑1993)
Speed metal is a bit of a minor but important transitional sub‑genre of Metal originating from NWOBHM and influenced by Hard Rock and Heavy Metal bands, as well as influencing early Thrash Metal.
Speed Metal is usually considered less abrasive and more melodic than Hardcore Punk before it or Thrash Metal after it. However, Speed Metal is usually faster (duh!) and more aggressive than traditional Heavy Metal. It also tends to feature incendiary virtuoso guitar solos and short instrumental passages between conventional verse and chorus song writing structure. While sounding relatively straightforward now, the studio album, ‘Welcome to Hell’ (1981) by British band Venom has been suggested as the first Extreme Metal release.
Related Genres: Hard Rock, Heavy Metal, NWOBHM, Hardcore Punk, Doom Metal, Thrash Metal
Examples: Venom, Slayer, Motörhead, Exciter, DragonForce, Annihilator, Anvil, Heathen, Helloween, Piledriver, Racer X, Whiplash, Bewitched, Midnight, Annihilator, Children of Bodom
Neo‑Classical Metal (1983‑)
Neo‑Classical Metal is a niche, largely Instrumental Rock sub‑genre with its roots firmly in Hard Rock, Heavy Metal and Speed Metal, while taking considerable inspiration from traditional acoustic instrumental Classical Music. The main characteristic of Neo‑Classical Metal is its highly technical virtuoso guitar playing and particularly the fast and complex ‘shredding’ techniques that became widely popular during the 1980s. Deep Purple guitarist Ritchie Blackmore was probably the pioneer of this particular style of guitar playing before that role was passed on to Swedish guitarist Yngwie Malmsteen. The genre took its cues mainly from the Romantic and Baroque periods of 17th and 18th Century Classical Music. In turn, Neo‑Classical Metal influenced many genres including Progressive Metal.
Related Genres: Hard Rock, Heavy Metal, Speed Metal, Classical Music, Instrumental Rock, Power Metal, Symphonic Metal, Progressive Metal
Examples: Ritchie Blackmore, Yngwie Malmsteen, Randy Rhoads, Jason Becker, Uli Jon Roth, Marty Friedman, Paul Gilbert
Stoner Metal (1982‑)
Stoner Metal is a sub‑genre of Metal that combines key components of Doom Metal with elements of Psychedelic Rock and Blues Rock to create a melodic yet heavy sound. Like Stoner Metal’s close genre relative Stoner Rock, heavily distorted guitar riffs feature strong grooves and psychedelic effect‑driven atmospheric sounds, while the tempo is generally slower than many other Metal genres. Guitars and basses are frequently down‑tuned with a particular emphasis on a solid, bass‑heavy sound.
Several Stoner Metal bands and fans shared a common use of marijuana, hence the genre name. The focus on weed can be found within the lyrics of many Stoner Metal tracks, combined with the heavy and psychedelic sound of the music. Due to the similarities in styles, some Stoner Metal bands also adopted and incorporated certain aspects of Sludge Metal and Heavy Psych.
Related Genres: Stoner Rock, Sludge Metal, Heavy Psych, Instrumental Rock, Doom Metal
Examples: Sleep, Kyuss, Monster Magnet, Cathedral, Down, Electric Wizard, Black Mountain, Corrosion of Conformity, Clutch, Karma to Burn, Saint Vitus, Orange Goblin, Pulled Apart by Horses, Royal Blood, Om, Madmess, My Sleeping Karma, Pigs Pigs Pigs Pigs Pigs Pigs Pigs, Melvins, High on Fire, Eternal Tapestry
Noise Rock (1983‑2010)
Noise Rock is a broad genre that arose from Punk Rock and Post‑Punk. Noise Rock artists incorporate a high degree of experimental sound manipulation, heavy distortion, guitar feedback, prominent use of effects, dissonant musical intervals and lo‑fi production. The most commonly used instruments are guitars, bass and drums, as well as extensive use of drum machines, guitar effects, studio electronics, tape‑manipulated soundscapes, and random industrial noises added to supplement the already‑abrasive core sound. Song structures defied convention and often rely on dirge, drone or discordant tonal textures. German Krautrock (a.k.a. Kosmiche Musik or Cosmic Music) also heavily influenced Noise Rock.
The first Noise Rock artists predated the genre, emerging in New York in the 1960s and the first Noise Rock studio album was arguably, ‘White Light/White Heat’ (1968) by The Velvet Underground. The tracks made extensive use of guitar feedback, distortion effects, simple recording, and unstructured Jam Band sessions. Noise Rock reached its peak in the 1990s with bands like Sonic Youth leading the evolution of the genre before they disbanded in 2011. Despite it seeming to be a musical dead end, Noise Rock influenced many future Metal sub‑genres, such as Industrial Metal.
Related Genres: Punk Rock, Post‑Punk, Jam Band, Sludge Rock, Drone Metal, Industrial Rock, Industrial Metal, Krautrock, Experimental Rock
Examples: The Velvet Underground, Lou Reed, The Stooges, Sonic Youth, Big Black, Nirvana, Dinosaur Jr., Membranes, Thurston Moore, Lee Ranaldo, Black Midi, Deerhoof, Tropical Fuck Storm, Boris, SUNN O))), Melt‑Banana, Merzbow
Progressive Metal (1984‑)
Heavy Metal was influenced by Progressive Rock and, in turn contributed towards Progressive Metal. Today’s Progressive Metal continues to use the layered, textured sounds and intricate arrangements of Prog and combines it with heavier, more distorted sounds of Metal. The 1990s saw a rejuvenation of Progressive Rock and the emergence of Progressive Metal through a new generation of artists using innovative sounds and recording techniques.
Progressive metal is a genre that features Metal’s electric guitar‑driven sound and fuses it with technical proficiency and Progressive Rock‑inspired virtuosity. It uses unorthodox song writing featuring complex harmonies, long track times, multiple passages, shifts in mood, texture, tempo, key changes and uncommon time signatures. Like Progressive Rock, Progressive Metal frequently uses additional instrumentation such as keyboards, percussion, wind instruments and strings. Lyrics are often poetic, elegiac, melancholic, and introspective, and it tackles themes such as philosophy, science fiction, fantasy and politics. Progressive Metal is known for its high‑gain guitars and heavy guitar riffs. It is fair to say that Progressive Metal has heavily influenced many other forms of late 20th Century and early 21st Century Metal.
Related Genres: Progressive Rock, Heavy Metal, US Power Metal, Thrash Metal, Technical Death Metal, Black Metal, Metalcore, Djent, Avant‑Garde Metal, Experimental Metal, Post‑Metal
Examples: Rush, Savatage, Queensrÿche, Fates Warning, Voivod, Dream Theater, Meshuggah, Porcupine Tree, Tool, The Dillinger Escape Plan, Opeth, Gojira, Mastodon, Coheed and Cambria, Steve Vai, King’s X, Devin Townsend, Between the Buried and Me,
Alternative Rock (1985‑2010)
Alternative Rock (a.k.a. Alt‑Rock) is a massively diverse range of styles and has become regarded as a bit of an all‑encompassing umbrella term for a wide range of music that doesn’t easily fit elsewhere, almost to the point of not being a cohesive genre. Alternative Rock developed in the independent record label music scenes of the 1980s, being heavily influenced by Punk Rock, Post‑Punk and Hardcore. Common characteristics typically include a blend of melodic, traditional song writing with more eccentric sounds drawing from Punk, using idiosyncratic lyrics, as well as plentiful amounts of distortion.
In America, Alternative Rock bands combined Punk Rock and Post‑Hardcore with Folk Rock and Power Pop. Later groups took on a more raucous, jarring approach, influenced by Noise Rock and Experimental Rock.
Alternative Rock wasn’t met with a great deal of commercial success compared to some other forms of Metal and Rock because of its diversity. The term ‘College Rock’ was coined to describe many of the early Alternative Rock bands because they were popular on American college radio channels and, perhaps predictably, MTV.
By the start of the 1990s, several previously independent artists signed to major labels and the success of Grunge bands launched Alternative Rock along with Alternative Metal into mainstream popularity. Multiple other commercial offshoots and derivatives of Alternative Rock began to appear as either revivals of past genres or breakthroughs in new areas. A number of artists during this period exploited the creativity and experimentation of Alternative Rock to push the genre’s already nebulous boundaries. While Alternative Rock isn’t very Metal, Alternative Metal would not have evolved in the way it did without its direct forebear.
In the 2010s, Alternative Rock largely faded from the mainstream and returned to the underground. Indie Rock tended to take over from Alternative Rock and continued to enjoy moderate success until Indie also experienced a major decline by the 2020s.
Related Genres: Hard Alternative Rock, Indie Pop, Indie Rock, Garage Rock Punk Rock, Proto‑Punk, Post‑Punk, Pop Punk, Psychedelic Rock, Post‑Rock, Alternative Dance, Neo‑Psychedelia, Shoegaze, Dream Pop, Slacker Rock, Post‑Hardcore, Folk Rock, Power Pop, Experimental Rock, Britpop, Art Rock, Slacker Rock, Emo, Emo Rap, Electronica, Funk Rock, Ska Revival, Hip Hop, Pop Rap
Examples: R.E.M., Dinosaur Jr., My Bloody Valentine, Violent Femmes, Hüsker Dü, The Replacements, Pixies, The Smashing Pumpkins, Faith No More, Jane’s Addiction, Living Colour, Sonic Youth, Red Hot Chili Peppers, The Flaming Lips, Pavement, Yo La Tengo, Wooden Shjips, Guided by Voices, Weezer, Nine Inch Nails, Radiohead, TV on the Radio, Car Seat Headrest, Mitski, Courtney Barnett, Kid Cudi, Six By Seven, Stabbing Westward
Alternative Metal (1985‑)
Alternative Metal is another catch‑all sub‑genre of Metal music and a close relative of Alternative Rock that also emerged in the late‑1980s. Alternative Metal pushed the borders of Alt‑Rock, with a medium‑tempo similar to Groove Metal. Unlike other, more traditional Metal genres, Alternative Metal adopted a straight‑forward sound. Vocal styles vary hugely, depending on the band. Alternative Metal lyrics also focus on more prosaic, down‑to‑earth themes than many other Metal genres. Like its Rock counterpart, Alternative Metal is noted for its variety and a willingness to experiment with unconventional musical styles beyond the confines of straightforward Metal music.
Alternative Metal actually increased in popularity when Grunge took alternative music into the mainstream in the first half of the 1990s. The genre took another step forward with the emergence of Rap Metal, Nu Metal and Post‑Grunge in the mid‑1990s.
Alternative Metal’s popularity continued undiminished into the 21st Century and continued to evolve into the New Wave of American Heavy Metal (NWOAMH), which harked back to preceding Metal genres and built on them. The influence of Alternative Metal can clearly be heard in other Metal genres, such as Metalcore.
Related Genres: Heavy Metal, Alternative Rock, Groove Metal, Funk Metal, Grunge, Nu Metal, Post‑Grunge, NWOAMH, Metalcore
Examples: Faith No More, Red Hot Chili Peppers, Jane’s Addiction, Prong, Living Colour, The Smashing Pumpkins, Primus, Rage Against the Machine, Disturbed, Avenged Sevenfold, Five Finger Death Punch, Architects, Bring Me the Horizon, Enter Shikari, John 5, Hundred Reasons
Thrash Metal (1983‑1995)
Thrash metal was, arguably, one of the first Extreme Metal genres characterised by fast tempos and an aggressive tonel. A new generation of American Metal bands emerged, headed up by ‘the big four’ Thrash Metal bands, Metallica, Anthrax, Slayer and Megadeth. These four bands combined influences from classic Heavy Metal, NWOBHM and Speed Metal, developing them further to great success. Thrash Metal’s popularity peaked in the early 1990s before beginning to decline.
Thrash Metal frequently features tight rhythms, down‑tuned and palm‑muted heavily distorted guitar riffs. Talented Thrash Metal lead guitarists ably demonstrated highly technical ‘shred’ solos using two‑hand ‘tapping’, sweep picking and fast legato licks, along with unusual scales. Thrash drumming frequently uses rapid double‑bass drum patterns. Vocals range widely from melodic singing to angry shouting. Themes tackled by Thrash Metal include politics, war, socio‑political commentary, Satanism, science fiction, introspection and hedonistic lifestyles.
In America, two main Thrash Metal scenes developed; Bay Area Thrash and East Coast Thrash, eventually evolving into what is known as Crossover Thrash. In Germany, Teutonic Thrash Metal emerged in parallel. Thrash Metal heavily influenced Alternative Metal and Grunge, as well as Groove Metal. In the 2000s and 2010s, Thrash Metal saw a resurgence, with 1980s bands reuniting or returning to their original sound, alongside emerging new bands.
Related Genres: Heavy Metal, Speed Metal, NWOBHM, Bay Area Thrash, East Coast Thrash, Crossover Thrash, Teutonic Thrash Metal, Alternative Metal, Grunge, Groove Metal
Examples: Metallica, Slayer, Anthrax, Megadeth, Pantera, Anvil, Exodus, Overkill, Kreator, Destruction, Sodom, Sepultura, Testament, Death Angel, Municipal Waste, Marty Friedman, Legion of the Damned
Black Metal (1984‑)
Black metal is a style of Extreme Metal typified by penetrating, distorted, trebly electric guitar riffs, screamed vocals, and double‑bass drum‑driven rhythms with a distinctively intense style called ‘blast beat’ (NB. a term coined by British Grindcore band, Napalm Death). Tempos can reach a potent 300bpm, roughly double the ‘norm’. Studio production features a raw, lo‑fi approach to mixing. Conventional song structures generally include strong ideological themes such as opposition to organised religion, devil worship, the occult, paganism, Satanism and neo‑Nazism. Lyrics were delivered by gruff, guttural vocals. Black Metal’s origins date back to 1980s Speed Metal with Venom’s 2nd studio album, ‘Black Metal’ (1982), which gave the genre its name. Black Metal aesthetics strongly reflect its overtly ominous lyrics and darkly deviant ideology, lashings of corpse paint included as standard.
Black Metal is widely regarded as comprising two distinct ‘waves’. The first wave established the genre’s prototypical roots, derived from a wide range of early Extreme Metal styles, particularly Thrash Metal and Germany’s Teutonic Thrash Metal scene. Support for the first wave declined by the end of the 1980s due to the rising popularity of other genres such as Death Metal.
The second wave of Black Metal arose during the 1990s, epitomised by Norwegian Black Metal and originating from the major cities of Oslo and Bergen. This wave was characterised by a more progressive, repetitive, riff‑driven style, less structured compositions and powerful instrumental passages. As its popularity increased, Black Metal spread out from Scandinavia and became an international phenomenon. Rather than pushing existing boundaries, Black Metal asserted that there were no boundaries, leading to an ever increasing spiral of destructive, aberrant excess.
By the 1990s, Black Metal had become dangerous and notorious, associated with very real events such as arson attacks on Christian churches, brutality, self‑harm, suicide and murders, rather than the music. Such was the controversy, the Hollywood film, ‘Lords Of Chaos’ was released in 2018. The film was a historical biographical horror/drama portrayal of the Norwegian Black Metal scene of the early 1990s and specifically focussing on the band Mayhem. The film was based on the book, ‘Lords Of Chaos: The Bloody Rise Of The Satanic Metal Underground’ (1998) by Michael J. Moynihan and Didrik Søderlind.
Metal Trivia: The notoriety surrounding the Black Metal band Mayhem was immense. Swedish vocalist ‘Dead’ (Per Ohlin) committed suicide in 1991, aged 22 (his corpse was pictued on an unofficially released Mayhem album cover). Norwegian guitarist ‘Euronymous’ (Øystein Aarseth) was murdered at the age of 25 in 1993 by former bandmate and rival ‘Varg’ (Kristian Vikernes), who was sentenced to 21 years in prison in 1994 for murder and arson (released after 15 years in 2009). Varg continues to make music under the name Burzum.
Metal Trivia: The term Kvlt (an alternative spelling of cult), referring to Nordic or pagan culture, is used by Black Metal fans to prove their knowledge of the obscure and to mock others’ ignorance. Ironically, the term has been turned around by followers of other Metal genres to provoke fans of Black Metal. Now you know.
Related Genres: Satanic Metal, Heavy Metal, Speed Metal, Black Ambient, Norwegian Black Metal, Industrial Black Metal, Black Doom, Post‑Black Metal, Blackgaze, Pagan Metal
Along with Black Metal, Death metal is another style of Extreme Metal whose influences derive from the raw sound and inflammatory style of early 1980’s Speed Metal and Thrash Metal. Death Metal features heavily distorted, commonly down‑tuned guitars playing fast, palm‑muted riffs and double‑bass drum ‘blast beat’ rhythms. Chromatic chord progressions and abrupt changes in volume, tempo and time signature are also common. Vocalists adopt stressed, guttural vocal styles such as growling, squealing and grunting, with lyrics that emphasise aggression, violence, anti‑religion, politics, philosophy, science fiction, environmentalism and (unsurprisingly) mortality and death.
The first Death Metal bands emerged in America during the mid‑1980s, closely followed by the UK. This period is often now referred to as Old School Death Metal (OSDM). The guitarist with the band Death, Chuck Schuldiner, became known as ‘The Godfather of Death Metal’. A specific offshoot of Death Metal based around the Tampa Bay area formed the discrete Florida Death Metal scene.
During the early 1990s, Swedish Death Metal came to the fore, based around the country’s major cities of Gothenburg and Stockholm. The Swedish Death Metal band Entombed released their debut studio album, ‘Left Hand Path’ (1990), which established Death Metal’s signature ‘buzzsaw’ guitar tone by using the BOSS HM‑2 Heavy Metal effect pedal (see CRAVE Guitars’ feature). Rarely has a music genre been defined by a single guitar stomp box. Another offshoot, Melodic Death Metal, employs a highly melodic (duh!) style relying on guitar harmonies and vocals, often overlapping in style with Doom Metal. Another Scandinavian country also jumped on the bandwagon with the Finnish Death Metal sub‑genre, which flourished by using off‑kilter rhythms, guttural vocals and doom‑laden lyrics.
Further offshoot sub‑genres also emerged throughout the 2000s and 2010s, including Technical Death Metal, Brutal Death Metal and Deathcore. By the late 2010s, Death Metal bands went back to their roots and revived elements OSDM, including lo‑fi production, riff‑centric song writing, and resonant vocals.
Related Genres: Speed Metal, Thrash Metal, Old School Death Metal, Swedish Death Metal, Melodic Death Metal, Deathcore, Industrial Death Metal, Finnish Death Metal, Florida Death Metal, Technical Death Metal, Brutal Death Metal, Death ‘n’ Roll, Goregrind, Slam Death Metal, War Metal, Dissonant Death Metal, Death Doom Metal
Examples: Possessed, Tiamat, Death, Autopsy, Morbid Angel, Obituary, Cannibal Corpse, Deicide, Immolation, Vader, Six Feet Under, Kataklysm, Dying Fetus, Nile, Amon Amarth, At the Gates, In Flames, Hypocrisy, Dark Tranquillity, Entombed, Grave, Unleashed, Dismember, Demigod, Amorphis, Arch Enemy, Soilwork, The Haunted, Carcass, Bolt Thrower, Carnifex, All Shall Perish, Necrophagist, Origin, Blood Incantation, Legion of the Damned, Children of Bodom, The Black Dahlia Murder
Emo (1987‑)
On first impression, one might think that Emo is an abbreviation for ‘emotional’. In fact, it stands for ‘Emotive Hardcore’, which originated in Washington, D.C. in the summer of 1985 from the city’s Hardcore Punk scene, incorporating more melodic song writing, acoustic instrumentation, poetic lyrics, and highly expressive, passionate vocals. Since its inception, the genre has evolved substantially with a wide range of styles. The tortured soul of Emo is its heartfelt outpouring of emotion and sentiment. Emo artists attempt to build a strong emotional connection with their followers. Often seen as a subculture as well as a musical genre, Emo’s lifestyle influence extends to fashion, culture, and deeply felt introspective mind‑set. While the uninitiated may perceive Emo and Gothic as interchangeable, they are separate genres and subcultures, each vehemently defending their own territory and identity. Emo did however influence Gothic Rock/Metal and vice versa.
For a while in the early days, Emo was also known as Emocore, as a way of differentiating it from Hardcore Punk. Emo uses slower tempos with melodic lyrics that were more personal, thoughtful, allegorical and elegiac than its counterparts. Over time, the ‘core’ was dropped and there became a distinct split between old school Emo/Screamo and ‘modern’ Emo‑Pop.
Related Genres: Hardcore Punk, Screamo, Emo‑Pop, Emo‑Rap, Gothic Rock, Pop Punk, Alternative Rock
Examples: My Chemical Romance, Good Charlotte, Alkaline Trio, All Time Low, Black Veil Brides, Bring Me the Horizon, Cute Is What we Aim For, Dashboard Confessional, Death Cab for Cutie, Embrace, Fall Out Boy, Funeral for a Friend, From Autumn to Ashes, HelloGoodbye, Jimmy Eat World, Lostprophets, Panic! At the Disco, Paramore, Pierce the Veil, The Promise Ring, Sum 41, Taking Back Sunday, Thursday, The Used
Funk Metal (1987‑2006)
Funk metal is a heavier take on Funk Rock born in the mid‑late‑1980s rising out of the Alternative Rock and Alternative Metal genre. It takes the complex dance rhythms of Funk and fuses it with a Hard Rock/Heavy Metal style. With heavy guitar riffs and strident guitar solos, the genre focuses on prominent funky slap‑style basslines and groovy drum rhythms. While Funk Metal blends Funk and Metal (duh!), it also includes other influences that were very un‑metal, such as Hip Hop, Punk and even Ska Revival. The focus of Funk Metal lyrics is diverse, ranging from decadent hedonistic celebrations to barbed political criticism.
The popularity of Funk Metal grew significantly in popularity by the turn of the 1990s, attracting a great deal of exposure on MTV playlists. A lot of artists from other genres experimented, crossed over or dabbled with Funk Metal, seeing it as the ‘in thing’. However, all good things come to an end and Funk metal saw a decline in popularity as Grunge, Alternative Rock and Pop Rock took firm hold of consumers’ precious lucre. It wasn’t all bad news, Funk Metal would go on to adapt and influence the emergence and development of Nu Metal and Rap Metal.
Related Genres: Funk, Alternative Metal, Rap Metal, Hard Rock, Heavy Metal, Glam Metal, Thrash Metal, Hip Hop, Punk, Ska Revival, Grunge, Nu Metal, Alternative Metal
Examples: Red Hot Chili Peppers, Bad Brains, Living Colour, Jane’s Addiction, Primus, Rage Against the Machine, Faith No More, Incubus, Extreme, Mordred
Grindcore (1987‑)
Grindcore was a sub‑genre of Extreme Metal and Hardcore Punk that emerged in the mid‑1980s. Grindcore features a highly aggressive and chaotic sound, such as intense sixteenth‑note ‘blast beat’ and ‘skank’ drum patterns, down‑tuned guitars alternating between tremolo‑picked power chords and groovier down‑picked techniques. Vocal styles ranged from shouts, barks and growls to grating screams and howled shrieks. Grindcore is known for its brutally short song structures, dubbed ‘microsongs’, where tracks regularly last for less than a minute.
Metal Trivia: English Grindcore band, Napalm Death holds the world record for the shortest song ever recorded with their track ‘You Suffer’ from their debut album, Scum (1987). The song is precisely just 1.316 seconds long.
Grindcore lyrics feature defiant and coarse language delivered with attitude and themes including anti‑establishment, anti‑religion, slasher‑inspired horror films and gratuitous sexual behaviour. While being fairly niche in Metal terms, Grindcore has influenced many related sub‑genres (often incorporating the word ‘grind’).
Related Genres: Hardcore Punk, Coregrind, Noisegrind, Deathgrind, Electrogrind, Goregrind, Pornogrind
Grunge, a.k.a. ‘the Seattle Sound’ arose from Washington State in the American Pacific North West. Grunge emerged primarily in the city of Seattle during the mid‑1980s and was closely associated with Alternative Rock. Grunge is generally characterised by moderate tempos, combining the anarchic energy of Punk Rock with the heavier guitar sounds of Hard Rock, Heavy Metal and Classic Rock. Grunge’s mixture of many different styles and influences makes its status as a discrete genre in its own right subject to some debate. However, a shared dingy, dirty, messy sound and lifestyle aesthetic generally unites bands and fans under the ‘Grunge’ umbrella… at least to begin with. Grunge lyrics are noted for their anxiety‑induced themes, including troubled relationships, mental health struggles, drug addiction and social (in)justice. Lyrics were often delivered with a distinctively brash, angry, ‘raspy’ vocal style.
While Grunge was an underground genre from the outset, with music released on small, independent labels like Sub‑Pop Records, it wouldn’t stay that way for long, as it gradually rose in popularity towards the end of the 1980s. Grunge would burst into the mainstream, with the landmark commercial success of two studio albums, ‘Nevermind’ by Nirvana and ‘Ten’ by Pearl Jam (both 1991). Grunge symbolised a major cultural shift and reflected the melancholic, angst, isolation and alienation felt by many young people at the time. However, pure Grunge didn’t last long and it declined rapidly after the death of Nirvana frontman Kurt Cobain on 5th April 1994 at the age of 27 – forever immortalised as a member of the infamous ’27 Club’.
“I was looking for something a lot heavier, yet melodic at the same time. Something different from heavy metal, a different attitude” – Kurt Cobain (Nirvana, 1967‑1994)
Related Genres: Alternative Rock, Hard Rock, Heavy Metal, Classic Rock, Post‑Grunge
Examples: Nirvana, Soundgarden, Pearl Jam, Mudhoney, Tad, Screaming Trees, Melvins, Green River, Skin Yard, Alice in Chains, Mother Love Bone, Stone Temple Pilots, Foo Fighters
Industrial Metal (1988‑)
Industrial Metal is a niche genre that fuses Heavy Metal and Noise Rock with elements from Industrial Rock and Post‑Industrial music. In addition to traditional Metal instrumentation, Industrial Metal adds electronic instruments such as synthesizers, samplers and sometimes drum machines. The distorted down‑tuned repetitive guitar riffs and dissonant noises give the genre a highly mechanical sounding quality. Other common characteristics include distorted vocals and a heavier, discordant abrasive sound.
The prominent influence of Industrial Metal generated popular sub‑genres through the 1990s such as Cyber Metal and Neue Deutsche Härte (New German Hardness) which, in turn, influenced many other Extreme Metal artists.
Related Genres: Industrial Rock, Post‑Industrial, Cyber Metal, Neue Deutsche Härte, Teutonic Thrash Metal, Industrial Black Metal, Industrial Death Metal, Electro‑Industrial, Dungeon Synth, Dark Wave
Examples: Ministry, White Zombie, Godflesh, Nine Inch Nails, Fear Factory, Throbbing Gristle, Strapping Young Lad, Orgy, Static‑X, Rammstein, Blut Aus Nord, The Kovenant, Stabbing Westward, ohGr, Skinny Puppy, Mortiis
Sludge Metal (1989‑)
Sludge Metal is a genre of Metal that emerged in the early‑mid 1990s combining the slow, dark instrumentals and atmosphere of Doom Metal with the aggressive, harsh vocals reminiscent of Hardcore Punk. The word ‘sludge’ gives a sense of the sluggish, grubby atmosphere of the genre. Sludge Metal makes extensive use of guitar feedback, slow groovy distorted guitar riffs, and angry pained vocals. It is also common for Sludge Metal tracks to engage in occasional fast passages and technicality normally attributed to Hardcore. Lyrics borrow both from the angry social and political commentary of Punk and from the sad and melancholic themes of Doom Metal. This merging of styles results in frustrated and embittered messages, often directed either at society or, in a quirk of ironic self‑awareness, at itself.
Many Sludge Metal artists have attempted to experiment with a fusion of Doom Metal and Punk Rock. This includes Progressive Metal, Grindcore, and Crust Punk, among many others. A large number of bands combined the severe qualities of Sludge Metal with the psychedelic aspects and repetitive riffs of Stoner Metal and Heavy Psych.
Many artists have also fused elements of Sludge Metal with textures and stylings of other atmospheric genres like Post‑Rock, giving rise to Post‑Metal and Atmospheric Sludge Metal, so there are extensive genre crossovers muddying (sic!) the waters. Sludge Metal is also considered to be a major influence on other modern Extreme Metal genres.
Related Genres: Punk Rock, Hardcore Punk, Stoner Metal, Stoner Sludge, Atmospheric Sludge Metal, Progressive Metal, Grindcore, Crust Punk, Doom Metal, Powerviolence, Heavy Psych, Stoner Metal
Examples: Melvins, Black Flag, Sleep, Flipper, Neurosis, Acid Bath, Grief, early Mastodon, Dystopia, Godflesh, Cult of Luna, Bongzilla, Boris, Crowbar, Eyehategod, ISIS, Amenra, Rosetta
Doom Metal (1989‑)
The roots of Doom Metal are considered to have been planted in the early 1970s Traditional Heavy Metal and particularly early Black Sabbath. During the 1970s and most of the 1980s Doom wasn’t fully developed, although many observers now refer to this transitional period as ‘Traditional Doom Metal’. By the late 1980s, European artists had adopted the ‘Doom’ sound as a discrete genre. Doom Metal remained the standard until the early 1990s, when newcomers began to experiment in combining Doom Metal with several other Metal sub‑genres. Doom Metal has proven to be one of the most enduring and recognisable Metal genres, maintaining a relatively small but devoted fan base in many countries.
Wallowing in tension, despair and dread, Doom Metal emphasises an overbearing atmosphere more than many of Metal’s other primary sub‑genres. Doom Metal uses ponderous tempos, repeated chords, and dense, down‑tuned distorted guitars and basses intended to immerse the listener in a wash of desperate foreboding on tracks that commonly exceed the ten minute mark. Instruments generally retain the standard guitar, bass, and drums format, although it is not unusual to add keyboards to help create an ominous layer of atmosphere. Doom Metal stage decoration is usually dark, making good use of occult and Gothic aesthetics.
Doom Metal vocals can be in any of the predominant Metal styles, but all share a determined attempt to evoke a sense of emotional hopeless desperation, sadness and mental anguish. This is further augmented by lyrical themes of grief, depression, fear, resentment, and suffering that are all hallmarks of the genre.
Related Genres: Heavy Metal, Traditional Doom, Epic Doom Metal, Funeral Doom, Melodic Doom Metal, Death Doom Metal
Examples: Black Sabbath, Pentagram, Saint Vitus, Trouble, Candlemass, Cathedral, Witchfinder General, Solitude Aeturnus, Sleep, Kyuss, My Dying Bride, Electric Wizard, Paradise Lost, Katatonia, Type O Negative, Chelsea Wolfe, Goblin Cock, Esoteric, Shape of Despair, Bell Witch, Ahab, Evoken, Pallbearer
Metal Era #4 – The Nu Nineties: 1990‑1999
Metalcore (1990‑)
Metalcore is a relatively niche sub‑genre that combines elements of Hardcore Punk and Heavy Metal that began to take shape during the early 1990s. It features distorted, down‑tuned guitars, intense drumming using double bass drum techniques and varying tempos. Vocals are often delivered in a harsh screaming and shouting style. Later bands have incorporated clean sonorous vocals to contrast with the heavier elements of the songs. A distinctive feature of Metalcore is the use of breakdown passages, which emphasise a tight, percussive style rather than a focus on harmony and melody. The breakdown sections often feature half‑time tempos, with cymbal patterns and the snare drum on the third beat of the bar (reminiscent of reggae’s ‘one drop’ technique). Guitarists play slow ‘chugs’ in rhythm with the bass drum beats. Metalcore led to offshoot sub‑genres such as Melodic Metalcore.
Related Genres: Heavy Metal, Hardcore Punk, Melodic Metalcore, Electronicore, Nu Metalcore, Progressive Metalcore
Examples: Corrosion of Conformity, Dirty Rotten Imbeciles, Suicidal Tendencies, Stormtroopers of Death, Cro‑Mags, Biohazard, Machine Head, Earth Crisis, Hatebreed, The Dillinger Escape Plan, Atreyu, Eighteen Visions, Converge, Architects, Bring Me The Horizon, Caliban
Gothic Metal (1990‑)
Gothic Metal is a genre derived directly from Gothic Rock in the UK in the early 1990s, retaining much of its predecessor’s Goth aesthetic and lifestyle subculture, and complementing them with heavier, more intense Metal sensibilities. Typical characteristics of the Gothic Metal sound include synthesisers and substantial use of guitar chorus, reverb and echo effects. Gothic Metal steers clear of some of Gothic Rock’s lighter, more commercial elements and tends to be heavier and slower than Goth Rock, featuring sombre, gloomy atmospherics with layered synth soundscapes and drone/dirge sequences. Vocals cover a wide range of styles, often plaintive, melodic or even spoken. Gothic Metal, like Gothic Rock, has remained popular with a dedicated core following.
Related Genres: Gothic Rock, Post‑Punk, Death Rock, Ethereal Wave, Progressive Gothic Metal, Dark Wave
Examples: Type O Negative, My Dying Bride, Fields of the Nephilim, Therion, The Gathering, Anathema, Katatonia, Theatre of Tragedy, Within Temptation, HIM, Lacuna Coil, Leaves’ Eyes, Danzig, Draconian, Paradise Lost, Witchbreed, Tristania, Moonspell
Post‑Grunge (1994‑2009)
Post‑Grunge is a direct derivative of Grunge (duh!) that takes the latter’s distorted guitar and grimy aesthetic fused with a more streamlined, groove‑based approach, often adopting a more refined sound compared to the harsh underground characteristics that shaped early Grunge. Post‑Grunge features a mellower, more melodic sound and more conventional song structures and arrangements when compared with its predecessor, though Grunge’s slow‑medium tempo remained. Both Grunge and Post‑Grunge (and much of Indie Rock) genres are known for the ‘yarling’ vocal style (NB. ‘yarling’ is a melodramatic deep, guttural vocal style with precise pronunciation). The combination of acoustic and electric guitars is particularly common in Post‑Grunge ballads. Post‑Grunge lyrics frequently dealt with mental health issues and included featured themes of fear, anxiety, melancholy and insecurity.
Emerging in conjunction with the decline of Grunge, Post‑Grunge’s early style rapidly became an indispensable feature of American commercial rock radio. Post Grunge attracted the disparaging name, ‘Butt Rock’ (NB. meaning lyrically devoid of artistic merit and reduced melodic complexity). A second wave of Post‑Grunge bands continued the genre’s popularity, though some well‑known bands began to attract a great deal of negative criticism, as bands veered more towards Hard Rock and further away from Metal. Post‑Grunge experienced a steep decline during the 2010s, as Rock generally became less popular and Indie Rock rose to prominence.
Related Genres: Grunge, Pop Rock, Arena Rock, Hard Rock
Examples: Stone Temple Pilots, Candlebox, Bush, Silverchair, Nickelback, Creed, Godsmack, Pearl Jam, Live, Foo Fighters, Staind, Candlebox, Everclear, Puddle of Mudd
Rap Metal (1992‑2006)
Rap metal is a form of Alternative Metal that features rapped Hip Hop‑style vocals. As a heavier and more aggressive offshoot of Rap Rock, Rap Metal tended to feature a greater proportion of aggressive Hip Hop electronic percussive beats incorporating Turntablism and ‘scratching’, and lesser emphasis on the highly technical shred guitar playing of other Metal genres. Lyrics also tended to draw themes from Hip Hop music, focusing on social consciousness, misanthropy, crime, gang culture, hedonism, sedition, anti‑authoritarianism and politics.
Rap Metal’s roots date back to the late 1980s when Hardcore Hip Hop groups ironically sampled Heavy Metal and Hard Rock, and Hip Hop artists collaborated with established Metal bands (e.g. Run‑DMC and Aerosmith). Rap Metal became highly popular with MTV audiences. Rap metal’s success closely paralleled that of Alternative Rock with key bands mixing Metal with Hip Hop rising to significance.
Rap metal experienced its peak in the late 1990s heavily influencing Nu Metal’s use of down‑tuned distorted guitar riffs and percussive syncopation. Along with Alternative Metal and Nu Metal, Rap Metal fell out of popularity by the 2000s, though it continued to inspire future crossovers and cross‑fertilisations between Metal and Hip Hop.
Related Genres: Hip Hop, Hardcore Hip Hop, Rap Rock, Funk Metal, Nu Metal, Turntablism, Trap Metal
Examples: Rage Against the Machine, Skindred, Senser, Biohazard, Die Antwoord, Crazy Town, Red Hot Chili Peppers, Faith No More, Ice‑T, Run‑DMC, Public Enemy
Nu Metal (1994‑2000)
Nu Metal seemed to appear from nowhere in the late 1990s. Many of the elements that made Rap Metal popular where piled on in spades by Nu Metal artists, drawing a degree of satirical criticism in the process. Nu Metal arrangements included keyboards, turntable ‘scratching’ and Hip Hop‑style rapping. Early Nu Metal came from Metal bands collaborating with established Hip Hop artists. Nu Metal also influenced Groove Metal and Hard Rock.
The calamitous Woodstock ‘99 outdoor music festival held at Griffiss Air Force Base in New York State was tainted by difficult conditions, extortionate food prices, insufficient water supply, poor sanitation, substance abuse, sexual harassment, sexual violence, rape, rioting, looting, vandalism, arson and several deaths. This notoriety – far from the 1969 Festival’s air of peace & love 30 years earlier – directly impacted the careers of many of the Thrash Metal, Post‑Grunge, Hip Hop, Rap Metal and Nu Metal artists that appeared on the festival line up. In particular, Nu Metal’s popularity declined significantly overnight.
Related Genres: Thrash Metal, Rap Metal, Hip Hop, Groove Metal, Big Beat, Electropunk
Examples: Korn, Deftones, Limp Bizkit, Linkin Park, Papa Roach, System of a Down, Kittie, Disturbed, Biohazard, Slipknot, Godsmack, Public Enemy, Faith No More, Otep
Groove Metal (1992‑)
Groove metal, a.k.a. Post‑Thrash, is a genre heavily influenced by Thrash Metal and Hardcore Punk that dates back to the early 1990s. The style is similar to Thrash Metal, but with distorted down‑tuned guitars and a tendency to focus more on syncopated rhythms and heaviness instead of speed. The focus on creating an infectious ‘groove’ gave the genre its descriptive name. Vocals typically consist of screaming, growling or guttural singing.
Groove Metal emerged in the early 1990s with key albums like Pantera’s 5th and 6th studio albums, ‘Cowboys From Hell’ (1990) and, ‘Vulgar Display of Power’ (1992), both of which helped to raise the band’s profile and cement their Groove Metal status. As a direct result of Pantera’s popularity, many Groove Metal bands quickly appeared on the scene hoping to imitate success. Some Thrash Metal bands also experimented with, and crossed over into, Groove Metal during the 1990s to give them an edge. With the start of the new millennium, a new wave of Groove Metal bands emerged, intending to keep the genre fresh and relevant.
Related Genres: Thrash Metal, Hardcore Punk, Nu Metal
Examples: Pantera, Anthrax, Lamb of God, Machine Head, Sepultura, Fear Factory, Skinlab, Prong, White Zombie, Five Finger Death Punch, Hellyeah, Demolition Hammer, Exodus, Exhorder, DevilDriver
Dark Ambient (1993‑)
Another seemingly unlikely fusing of contrasting genres. Dark ambient springs from an earlier form called Ambient Industrial in the 1980s until it was established as a separate sub‑genre in 1993. Dark Ambient’s evolution paralleled the popularity of Ambient Electronica and Ambient Dub genres. While Metal and Ambient seem to make for unlikely bedfellows, the post‑industrial drone and gloomy soundscapes were shaped by Ambient’s (lack of) structural composition, allied to Metal’s ominous and melodramatic overtones. The resulting slow, dark and menacing ambient soundscapes were intended to alienate and isolate the listener with disturbing dissonant tones and textures. While clearly not mainstream Metal, Dark Ambient has proved influential in some areas of the genre including, particularly, the emergence of Blackgaze.
Related Genres: Ambient, Industrial Metal, Ambient Industrial, Industrial Rock, Post‑Industrial, Noise Rock, Blackgaze
Examples: Deafheaven, Agalloch, Aphex Twin, Daniel Avery, Coil, William Basinski, Blut Aus Nord, Cabaret Voltaire, Ben Chatwin, Deathprod, Esoteric, Robert Fripp, Tim Hecker, David Lynch, Mortiis, Phil Niblock, Nine Inch Nails/Trent Reznor, NON, Burzum
Folk Metal (1994‑)
Folk Metal is a sub‑genre of Metal music that developed primarily in Europe throughout the early‑mid 1990s. As the name suggests, the music itself is a fusion of Traditional Folk Music with Metal, usually with prominent use of acoustic folk instruments such as the flute, acoustic guitar, violin, accordion, and various others. However, while retaining Folk’s musical inclinations, some bands excluded instruments usually associated with folk music, replacing traditional sounds with synthesisers. Lyrics are commonly related to Folk‑related themes such as nature, legends and mythology, paganism, new age philosophy, heroism, quests, community traditions and fantasy.
The first Folk Metal artists began to appear around 1990 and began to gain popularity throughout the decade. Since the genre’s origination, several regional styles of Folk Metal have arisen, including Celtic Metal, Viking Metal and Pirate Metal. In addition to geographical variations, Folk Metal is often integrated with other, more notable Metal genres.
Related Genres: Traditional Folk Music, Folk Rock, Viking Metal, Celtic Metal, Pirate Metal, Black Metal, Symphonic Metal, Power Metal
Examples: Primordial, Moonsorrow, Finntroll, Skyclad, Blackmore’s Night, Nokturnal Mortum, Turisas, Elvenking, Cruachan, Mägo de Oz, In Extremo, Subway to Sally, Agalloch, Korpiklaani, Amon Amarth, Alestorm
Symphonic Metal (1995‑)
Symphonic Metal is a sub‑genre of Metal that features elements of symphonic and classical orchestral music. In a similar vein to more conventional Symphonic Rock bands, Symphonic Metal artists frequently make use of choirs, orchestras, chamber music, strings or synthesisers to reproduce neo‑classical elements within a deliberate Metal setting. Symphonic Metal often employs female operatic‑style singing, as well as male growling vocals.
In the mid‑1990s, Swedish Death Metal band Therion (formerly Blitzkrieg) became one of the first Metal artists to switch to the Symphonic Metal sound by extensively incorporating orchestral and classical compositional techniques. European Symphonic Metal artists soon attained relative commercial success. A Black Metal version of the genre, known as Symphonic Black Metal, also developed simultaneously in the mid‑1990s.
Related Genres: Symphonic Black Metal, Symphonic Rock, Symphonic Death Metal, Gothic Metal, Neo‑Classical Metal, Power Metal
Examples: Celtic Frost, Therion, Nightwish, Epica, Dark Sarah, Within Temptation, Fleshgod Apocalypse, Avantasia, Rhapsody of Fire, Septicflesh, Apocalyptica
Metal Era #5 – Millennium Metal: 2000‑
New Wave of American Heavy Metal (NWOAHM) (2000‑)
The New Wave of American Heavy Metal also known as New Wave of American Metal, is a Heavy Metal genre that originated in the United States (duh!) during the early‑mid 1990s and expanded rapidly in the early to mid‑2000s. Some of the bands considered to be part of the movement had formed as early as the late 1980s but did not become influential or reach commercial popularity until the following decades. The term itself borrows from NWOBHM, also focusing on location and time period, rather than a distinctive sound. The term NWOAHM was reportedly coined in 2001 by Mark Hunter, vocalist of the American band Chimaira.
Related Genres: NWOBHM, Alternative Metal, Groove Metal, Industrial Metal, Nu Metal, Metalcore
Examples: Shadows Fall, Lamb of God, God Forbid, Darkest Hour, Killswitch Engage, Unearth, Chimaira, As I Lay Dying, Trivium, …And You Will Know Us By The Trail of Dead
Blackgaze (2005‑)
Blackgaze is one of the more recent Metal trends emerging since the start of the new millennium. Blackgaze seemingly represents another incongruous fusion between the harsh and aggressive sound of Norwegian Black Metal and the more introspective, atmospheric and melodic nature of British Shoegaze and Post‑Rock. Arguably, it might have resulted from Black Metal wanting to migrate from the exile of Extreme Metal into a more commercially acceptable mainstream. Alternatively, it has been suggested that it is a deliberate move to create something different by retaining the pagan and occult foundations of Black Metal while rejecting the offensive Neo‑Nazi leanings. Whether Blackgaze, as an engineered musical crossover, is a temporary niche fad or a serious attempt for discrete genre longevity has yet to be determined, although it has already been around for nearly two decades. Perhaps Blackgaze represents a quest to refresh and rejuvenate existing styles in a new and exciting way to attract a broader audience.
Related Genres: Black Metal, Shoegaze, Post‑Rock, Atmospheric Black Metal, Post Hardcore, Ambient Metal, Dark Ambient
Examples: Alcest, Møl, Agalloch, Deafheaven, Silvayne, Wolves in the Throne Room, Amesoeurs, Harakiri for the Sky, An Autumn for Crippled Children, Exclaim!
Djent (2008‑)
Djent (pronounced ‘jent’) is possibly the most recent primary sub‑genre of Metal at the time of writing, emerging from Sweden, the UK and America in the late 2000s. Djent is sometimes referred to as Math Metal, suggesting its roots lay in Mathcore and Metalcore. Djent is a style of Progressive Metal with syncopated rhythmic structures, angular melodies, and dissonant chords. The distinctive Djent guitar sound is often colloquially referred to as ‘chugga chugga’ and makes use of the same ‘buzzsaw’ BOSS HM‑2 Heavy Metal effect pedal so beloved by Death Metal bands. Typical traits of Djent include groovy polyrhythms (often 4/3 time signature), cycling patterns of varying length with more unusual and complex time signatures, a sporadic and relatively sparse use of snare drum, crash cymbals, and repetitive heavily distorted psychedelic‑style guitar riffs, to create a frenzied, chaotic atmosphere.
Related Genres: Progressive Metal, Alternative Metal, Death Metal, Math Rock, Mathcore, Metalcore
Examples: Meshuggah, Periphery, TesseracT, Animals as Leaders, Born of Osiris, Veil of Maya, After The Burial, Vildhjara, A Life Once Lost, Monuments
Final thoughts on Metal
Right, that’s it, in a pretty large nutshell. This has been a long article but it still only scratches the tip of the iceberg (regular readers will know that I like mixing metaphors!). It feels like I’ve done justice to what’s here while recognising that there is no way I could do justice to Metal as a whole. That would take an encyclopaedic tome and it is way beyond my area of expertise to accomplish.
Strangely for such a diverse and relatively youthful top‑tier genre, there hasn’t been much in the way of Metal genre innovation, development and evolution since c.2010. Most of the advancement has been around consolidating, reviving, rejuvenating, extending and expanding existing genres. That can’t be said for the bands or the music, only for the categories within which the bands and music ‘fit’. It will be interesting to see what direction(s) Metal might take for its next genetic mutation, whenever that may happen.
“The Force is strong with this one” – Darth Vader (from Star Wars IV: A New Hope, 1977)
A quick shout out to some independent Metal record labels that work hard outside the major studio system to bring Metal to consumers. Some of these labels include Nuclear Blast, Earache Records, Napalm Records, Noise Records, Sub Pop Records and Roadrunner Records, among many others. A large number of successful independent labels have routinely been swallowed up by the big corporate music businesses wanting to capture popular niches without having to build credibility and start from scratch.
Whether we like it or not, social diversity in Metal remains an issue. Inequality lies not necessarily with the audience or consumers but with the artists, which tend to remain stubbornly in the province of straight white males. Other than bands like Halestorm, Vixen, Burning Witches, Otep, Epica, Babymetal, Lovebites, Dark Sarah, Leaves’ Eyes, Lacuna Coil, Nightwish, Draconian and Evanescence, females are woefully underrepresented. Non‑white ethnicity of Metal artists also remain resolutely few and far between, bar bands like Living Colour, Sepultura, Alice in Chains, System of a Down, DragonForce and Skindred. Rob Halford, vocalist of Judas Priest became one of the first and most prominent openly gay Metal artist, helping to pave the way for greater openness regarding sexual orientation. There is, however, clearly still more to be done to level the playing field.
While writing this article, I was quite surprised at the number of artists listed that are part of my CD collection/iTunes library, with only a few omissions around the margins. There is also a surprisingly large number of Metal artists that I have on CD/iTunes that haven’t been mentioned here (e.g. Last House on the Left, 36 Crazyfists, The City Burns, Within the Ruins, Burning Skies, Iommi, Damageplan and Cave In). Writing the article has given me a very good reason to revisit many of the great Metal albums out there, as well as to check out new (to me) Metal artists. This venture has also spurred me onto new discoveries to add to my diverse, and sometimes guilty, listening pleasures.
Albums are one thing. Experiencing live music is another. There really is no substitute for seeing Metal played live, whether it’s in a local pub, a live music venue, a stadium arena, or a fully‑fledged open‑air festival. In the UK, annual Metal festivals include Download (which superseded the now‑defunct Monsters of Rock) and Bloodstock. In Germany, there is Wacken, while in France, there is Hellfest. Last but not least, there are Aftershock, Louder Than Life and Rockville in the US. These are just a few; there are numerous Metal Festivals in most countries around the globe if one is motivated to look for them. Keep Music Live.
Some of the most impressive and entertaining concerts the author has attended over the years have been Metal gigs, including German Industrial Metal band, Rammstein in 2022. Another great experience was seeing Black Sabbath’s penultimate gig of their ‘The End’ tour in 2017, concluding their long career (41 years after I first saw them play live). I also saw Metallica in 2009 and again headlining at Glastonbury Festival in 2014 (NB. the first Metal band to do so).
Rammstein Live 30-6-2022Black Sabbath Live – The End 31-1-2017Metallica Live – Glastonbury 28-6-14
Demonstrating that times have indeed changed, there is a growing acceptance of the global cultural importance of Metal. The Mongolian Heavy Metal band The HU (NB. Hu is the root of the word ‘human being’ in the Mongolian language) was named as a UNESCO Artist for Peace in 2022. The Hu’s music addresses the themes of gender equality, respect for difference and the importance of protecting nature.
A Metal gear plug
No, not the prongy thingy that you insert into a wall socket for electrical power. Rather a bit of shameless, flagrant self‑promotion. Why not take a browse around CRAVE (Cool & Rare American Vintage Electric) Guitars’ web site for some Metal‑minded matters?
Possibly my favourite vintage guitar is the Gibson Explorer, which is an ideal axe for heavier types of Rock, such as Metal. The Explorer’s ‘Dirty Fingers’ humbucking pickups featured on all CRAVE’s Explorers are absolutely superb. Explorers are great guitars to play and sound great. That’s probably why CRAVE Guitars has five of them, ranging from 1979 to 1983. The Gibson Flying V is another Metal favourite, although I find them unwieldy in comparison. Then there is the Gibson SG, complete with its own ‘devil horns’. Interestingly, while the Gibson Les Paul is commonly used for hard rock, it doesn’t seem to be as favoured by Metal guitarists.
1984 Gibson Explorer Designer Series ‘Union Jack’1984 Gibson Flying V Designer Series1968 Gibson SG Standard
Most Fender guitars aren’t really suited to Metal and don’t tend to appear often in the hands of Metal guitarists, bar a few notable exceptions such as Iron Maiden and John 5. Fender, however, did inspire the slinky ‘Super Strats’ favoured by a large number of shred Metal guitarists from the 1980s onward.
Guitar Brands such as Jackson, Charvel, Ibanez, ESP/LTD, EVH, Schecter, BC Rich, Dean and latterly PRS are more likely to be seen on TV and Metal stages in the 21st Century. PRS in particular were associated with Nu‑Metal guitarists in the 1990s. Many modern shred‑style guitars use the popular and specialised EMG active pickups and Floyd Rose vibrato systems.
Fender Precision bass guitars with their solid, percussive fundamentals are well suited to Metal, as are basses from the likes of Music Man, Ibanez, Warwick, Lakland, Schecter, Rickenbacker and ESP/LTD.
As far as CRAVE Effects goes, there are some interesting metal‑oriented stomp boxes including the aforementioned legendary 1980s BOSS HM‑2 Heavy Metal. There is an original 1960s Dallas‑Arbiter Fuzz Face (think, Hendrix) and vintage Tone Benders from Sola Sound and Colorsound, an early English Marshall The Guv’nor and a filthy ProCo Rat. Then, from Japan, there are also the OTT Ibanez SD9 Sonic Distortion and SM9 Super Metal effects to really push an amp’s front end as well as the obligatory Ibanez TS9 Tube Screamer. Then there is my all‑time favourite, the Electro‑Harmonix Big Muff π fuzz pedal from 1977.
1985 BOSS HM-2 Heavy Metal
CRAVE Amps are generally clean American low gain affairs (but great as a platform for pedals). There are plenty of high gain amps out there ideally suited for creating Metal mayhem, including Marshall, Peavey, Orange, Mesa Engineering, Friedman, Diezel, EVH Gear, PRS, Engel, Hiwatt, Hughes & Kettner, Bogner, Randall, BOSS and Soldano.
CRAVE Guitars’ ‘Album of the Month’
For this article, there really can only be one logical choice. I mentioned at the top of this article that there was an identifiable moment that the Antichrist of Heavy Metal was born. While the Devil’s spawn may have been conceived earlier, there was nothing like it before and rock music changed forever after.
Black Sabbath – Black Sabbath (1970) – Wow! What an entrance from four ordinary lads from Birmingham, England; Ozzy Osbourne (vocals), Tony Iommi (guitar), Geezer Butler (bass) and Bill Ward (drummer). From the now‑iconic, gothic and clearly occult‑ish cover to the dark and ominous musical content, this was one of those milestone studio albums that literally changed the musical zeitgeist. It isn’t the polished, glossily produced, technically proficient album of much 21st Century Metal but back in 1970 it hit hard and, more importantly, it brims with raw passion and emotion. Who knows what would have happened had it not been for Black Sabbath’s savage seven tracks spanning a mere 38 minutes. If it was released today, it probably wouldn’t make much of an impression. However, the ground‑breaking debut has stood the test of time over the last 54 years and will likely continue to impress open‑minded metalheads for the next 54.
So shocking to the conservative majority was this album’s release that it was received with hysterical claims of sinister satanic worship, panic‑stricken proclamations of occult practices and dire warnings of the adverse effect on disillusioned uneducated youths looking for an alternative way to express their suppressed inner angst. Media histrionics added fuel to the frantic fire and headlines’ disproportionate doom mongering perversely helped to cement Black Sabbath’s dark and broody reputation. That is irony. One wonders what those same critics would have made of today’s Extreme Metal. Thankfully, most of us now know much better. I think we can all agree that the real world dangers of today are far, far scarier.
Black Sabbath – Black Sabbath (1970)
[Image: Black Sabbath ‑ Black Sabbath (1970)]
While many fans might cite, ‘Paranoid’ (also 1970) as being the archetypal Sabbath studio album, particularly given the band’s signature title track, it remains a sophomore release that builds on and reinforces their stunning debut. Together, the two albums made 1970 a pivotal year for Rock and vital for the emergence and enduring popularity of Heavy Metal.
“As long as there are kids who are pissed off and have no real way in venting out that anger, heavy metal will live on” – Ozzy Osbourne (Black Sabbath, 1948‑)
Tailpiece
That’s it for this Magnificent Metal Masterpiece (conceited gratuitous alliteration as usual). I trust that it has been an interesting excursion into the heavier and darker side of modern music. I hope that newcomers to Metal found something worth extra exploration (there is plenty of further reading on the hinterwebby thingummy) and I hope readers already familiar with Metal found something enjoyable hidden in the deep dark depths of the discourse.
As a guitarist, the author has dabbled with Metal on and off over the years, although my leanings were more towards Psychedelic/Space Rock/Stoner Rock/Metal. Unfortunately, my limited abilities, poor technical skill and a complete lack of playing speed mean that I never felt confident trying to master it.
Time for a worthy acknowledgement. My son is a long-time confirmed metalhead and I sought his input when writing this article. Many thanks to him for his valuable insights and suggestions. The outcome is much better for it.
A quick, unrelated postscript. Apologies to recent visitors to the CRAVE Guitars website. There is a technical issue with the site’s theme and it is causing problems with both downtime and poor presentation of images. Hopefully, things should be resolved soon. It annoys me as much as it does everyone else.
Next month, we’ll be looking at… erm… err… I have absolutely no idea. One thing is for sure, though, it will be different, again. Watch for this cavernous space to be suitably filled in due course.
Truth, peace, love, and guitar music be with you always. Until next time…
CRAVE Guitars’ ‘Quote of the Month’: “If only I could forget much of what I remember and remember some of what I forgot”
WELCOME BACK ONCE again guitar fans and hello to any new visitors. We are now half way through an extraordinary 2020 and the world is still turned upside down in so many concerning ways. While there may be glimmers of light at the end of the tunnel for COVID‑19, there is still a long way to go and there will be profound ramifications that it will leave in its sizeable wake. At the end of last year, we had no inclination as to what was about to befall, yet here we are now. Perhaps us hooman beans really aren’t as clever as we seem to think we are (shock, horror – hold the front page!). It seems that we also still have some way to go before all people are deemed equal and can live their lives freely, responsibly and peacefully. The first half of 2020 has passed by very quickly and, frankly, good riddance to it. I don’t like wishing life away but it has been 6 months that I’m sure we could all have done without, everything being on‑hold.
Well, here we are and no more historical facts, quotes or predictions on which to ponder this month. I said at the very end of the last article that I would get back to pontificating about ‘cool & rare American vintage electric’ guitars and, at last, I can deliver on that promise/threat (delete as applicable).
There are 3 themes on which I’d like to embark this month. Firstly, I mentioned in my December 2019 article that I had bought some gear (big surprise… not) during last year but I didn’t go any further than to list what they were, without any indication as to the whys and wherefores behind the spending spree. Secondly, after 18 months, most of the 42 repatriated guitars have now been properly assessed and worked through as far as I am able. So far, I haven’t given any real sense about what I found and what I learnt from the exercise. Thirdly, there have been a number of purchases during the first half of 2020 and in due course I can reveal what those are and how they relate both to the existing ‘collection’ and to the ‘wanted’ list from that same December 2019 end‑of‑year/look‑forward roundup.
I think that there is more than enough material to occupy one article, so without further ado, let us begin at the beginning. Sitting comfortably? Good. Then, we’ll begin…
2019 CRAVE Guitars’ Purchases
An Introduction to the 2019 CRAVE Guitars
2019 was certainly an interesting year. Due to circumstances, I started out not anticipating much in the way of guitar purchases. The relatively modest vintage guitar ‘wanted’ list from December 2018 included a Danelectro of some sort, a Fender Starcaster and a Gibson Melody Maker. These had all featured on the target list for more than one year, so it seemed a fairly realistic expectation. What actually happened was a bit more fruitful than I foresaw and I think it deserves some rationale to indicate why they weren’t random purchases. In fact, 2019 resulted in nine new additions to the CRAVE Guitars family, spanning five decades (1940s‑1980s with at least one from each). I couldn’t really afford the outlay but, although it meant sacrifices in other areas, it has probably been worth a bit of hardship. I hope you find this array of short stories moderately interesting.
1982 Fender Bullet H2
This is what happened when esteemed Fender designer John Page was tasked with creating a low cost student model to carry the ‘Made in U.S.A.’ decal and replace the outgoing Mustang and Musicmaster? The result was the Fender Bullet. I’d already acquired a 1981 Fender Bullet which was essentially a Telecaster‑on‑a‑budget model. Several aspects of the first iteration intrigued me and I set about looking for a second generation model, with the more Stratocaster‑like body outline. Initially, I was looking for a ‘standard’ one with twin single coil pickups and the integrated bent steel pick guard and bridge assembly, just like the ‘Tele’ Bullet. Instead, I found a cool Fender Bullet H2 in great all‑original condition in very smart red and white with a maple neck. This version has a more robust standard integrated hardtail bridge/tailpiece with through‑body stringing. The H2 features what at first glance appear to be standard twin ‘humbuckers’. However, looks can be deceiving. The pickups aren’t actually traditional humbuckers – they are actually 4 single coil pickups arranged as two pairs in humbucking configuration. In addition to a normal 3‑way pickup selector switch, the H2 has two additional buttons that ‘split’ the humbucking pickup pairs to give a wide range of tonal options including genuine single coil sounds (unlike most tapped or split humbuckers). When it arrived, one of the 4 pickups wasn’t working and it had to be sent to a pickup expert to fix. Thankfully, it was a weak connection between the coil and pickup lead, so easily sorted. Like the earlier Bullet, the H2 has a very nice standard Telecaster neck. The diverse sounds available from this guitar are nothing short of remarkable and it makes me wonder why this particular unique configuration hasn’t been widely used since. The early USA‑made Bullets were misunderstood and tend to attract a lot of unfair criticism from purists. As a result, like the Fender Leads of the time, they weren’t manufactured for long. Judging it on its own terms, this is really not the cheap Stratocaster imitation it may seem at first glance. I realised that the Fender Bullet H2s are both cool and quite rare, so fit the CRAVE criteria. I never envisaged that it would be so fascinating and collectable while still being affordable. This Bullet H2 came with its original (if battered and stickered) Original Hard Shell Case (OHSC).
1975 Fender Starcaster
The Fender Starcaster (and, no, that isn’t a spelling error) has been a long‑standing ‘wanted’ guitar, ever since I got a 1960s Coronado. There is very little similarity between the two models but as there are very few semi‑acoustic electrics in the brand’s history, I was once again curious. Unusually, I bought this one from a retailer, so I probably paid more than I normally would have considered but it was worth it. Where the Coronado is fully hollow, the Starcaster has a solid centre block running under the pickups and the massive hardtail bridge/tailpiece assembly. Surprisingly, the Starcaster has through‑body stringing like a Telecaster. While the Coronado has DeArmond single coil pickups, the Starcaster uses the sublime Seth Lover ‘wide range’ humbuckers as used on several Telecaster variants from the 1970s. While both the Coronado and the Starcaster use bolt on maple necks, they are, again, very different and the latter is unique to the model with a maple fingerboard. Both the Coronado and Starcaster were reissued by Fender in 2013 although neither are a patch on the originals. The vintage Starcasters are instantly recognisable because of the distinctive bridge assembly and the 5 controls (2 volume, 2 tone plus master volume). When going over the guitar on arrival, I found it was a rare very early 1975 (pre‑production?) model. It has been well used but is still in remarkably good condition with the sort of genuine patina that only age can bestow. The tobacco sunburst and sunburst flame maple is just gorgeous. It is also a fantastic guitar to play with a great neck and I really like the (in‑vogue) offset body shape. Even better, it doesn’t play or sound like any other Fender, ever made. The Starcaster didn’t prove popular on its original release and wasn’t produced for long before being quietly discontinued in 1982. I can understand why it didn’t sell in large numbers but that misses the point about its exclusive charms. Make no mistake, the Starcaster is a high quality instrument just waiting to be rediscovered. This beauty is not to be confused with cheapo far‑eastern Strat imitations from the 2000s that unfortunately carried the ‘Starcaster by Fender’ moniker. The case, while vintage, is not an original Fender Starcaster case. Obtaining a Fender Starcaster was a long‑standing aspiration achieved, which can now be removed from the ‘wanted’ list. These babies are now becoming extortionately expensive on the vintage market, as the ‘collectorati’ are now cottoning onto them. Seems I got this one just about in time‑ish.
1979 Fender Stratocaster Anniversary
I already have a 1977 Stratocaster hardtail and I was kinda looking around for one from the early 1970s with a vibrato before they become unaffordable (rapidly heading that way now). Along the way, I became distracted by the 1979 Anniversary Stratocaster. I missed out on a couple before I finally attained one (once again at a higher price than I intended, unfortunately). The Anniversary is distinctive in that it was Fender’s first foray into limited edition commemorative models, celebrating 25 years since the original Stratocaster’s introduction in 1954. I was attracted by the classic look of silver, black and maple fingerboard. Whether one can regard a massive 10,000 examples as a ‘limited edition’ is debatable. It also comes with a very unsubtle ‘Anniversary’ logo emblazoned on the bass horn plus a much more understated 25th anniversary neck plate which carries its serial/issue number. This one comes with its original certificate of authenticity and most (but not quite all) of its case candy, as well as its ABS OHSC, all of which is nice to have. Like all Anniversary models, this one is heavy at 10lbs (4.6kgs) but I can live with that because of the part this model plays in electric guitar heritage. It looks cool, sounds great and plays very nicely, although the action is a little high. Fundamentally, though, it is essentially a standard Stratocaster with a few aesthetic embellishments. This guitar is in excellent, almost mint condition, which suggests that it was kept as a memento rather than an instrument to be played, which in my view is sacrilege. These aren’t especially rare instruments and many purists would say they aren’t cool. Well, I’m going to stand my ground and say that I like it, which is why it now has a safe home here at CRAVE Guitars.
1983 Fender Stratocaster Elite
This is the first of a pair of Fender Elites that I bought in 2019 (and the second Stratocaster!), both of which I think are quite desirable. As background, the Elite series was only produced in 1982 and 1983 before it was withdrawn shortly before CBS sold Fender in 1984. It is the innovative electronics that really set the Elites apart. The signal chain starts with 3 ‘noiseless’ single coil pickups including an additional dummy coil to reduce hum. These pickups are distinguishable by the Fender logo covers with no visible pole pieces. Instead of a 5‑way pickup selector switch, there are 3 on/off buttons, 1 for each pickup, giving 8 permutations in all (including all ‘off’). This arrangement provides easy access to more sounds than the standard Stratocaster of the time. The switching is unusual but also very intuitive (far better than Fender’s current S‑1 switching). The signal then passes through an on‑board active pre‑amp powered by a 9V battery. The controls are different too and not just the nice soft‑touch logo knobs. There is the usual single master volume complemented by two master tone controls, comprising Fender’s propriety MDX (MiD‑range eXpander) boost and TBX (Treble/Bass eXpander) circuit. The Strat’s iconic jack plate is also absent, with the output moved to the body edge. The bridge assembly is also unique, here it is a top‑loading hardtail Fender Freeflyte bridge. In use, it plays just like a Strat, although it is a touch on the heavy side. The sounds though are, as you might expect, quite different from a normal Stratocaster. Before the purists clamour with cries of sacrilegious iconoclasm, the electronics went on, albeit modified, to be used in both the Eric Clapton and Buddy Guy signature guitars, so the Elite wasn’t an abortive experiment. This example looks particularly cool in creamy Olympic White with a lovely rosewood fingerboard. This Elite is in lovely all‑original excellent condition and comes with its ABS OHSC. Like many 1970s and 1980s Fenders, these are now becoming more desirable on the vintage market. These original Elites are not to be confused with the similarly named but otherwise standard Elite series instruments issued by Fender between 2016 and 2019.
1983 Fender Telecaster Elite
More?! OK then. Onto the second in the pair of Fender Elites. This one is a 1983 Telecaster Elite in lovely translucent Sienna Burst with a gorgeous rosewood fingerboard. Like the Stratocaster Elite, it is a fascinating variant on the classic design. The electronics here comprise dual‑coil noise‑cancelling Alnico 2 pickups routed through an on‑board active 9V preamp with 2 volume controls allied to the same MDX (mid‑range) and TBX (high‑range) tone controls as found on the Stratocaster Elite. Like its sister model, it has the unique top‑loading hardtail Fender Freeflyte bridge. The body has cool single binding on the top edge, similar to the original Custom Telecaster from the 1960s. For some inexplicable reason, the designers at Fender felt that a Telecaster would look good with a Les Paul‑like scratchplate. They were wrong, it doesn’t. Fortunately, the scratchplate was provided in the case, rather than being attached and even then, it could be stuck on with double‑sided tape. Personally, I prefer it without the scratchplate, revealing the woodgrain through the finish. Like the Stratocaster, the Telecaster is a touch on the heavy side but I can forgive that because of its unique position within the Fender canon. This little beauty is in near mint condition and includes its OHSC. The Elite is far from your average Telecaster and, on my unending quest for something cool and rare, it has found a good home here at CRAVE Guitars. Both Elite models (and there was also a Precision bass in the range as well) are harder to come across than standard models, so the prices tend to reflect their relative scarcity. The Elites are unequivocally ‘curio’ guitars from the last dying days of Fender’s notorious CBS era, so they tend to be frowned upon by purists, which makes them all the more appealing to the maverick side of my enduring addiction to the quirky and idiosyncratic guitars from a generally unloved period of guitar history.
1947 Gibson ES-150
Thus, we move onto the ‘Big G’. The author sadly hit one of those dreaded ‘big birthdays’ in 2019 and without much else to celebrate, I figured that I would mark my passing years with something self‑indulgent. I had been keeping my eyes peeled for a vintage Gibson ES‑150 for several years and watching as the prices escalated to, frankly, silly levels. I couldn’t afford one of the carved top pre‑war models with the Charlie Christian pickup, so I was looking around for a newer model, which would be cheaper. For those that may not know, the Gibson ES‑150 was introduced in 1936 and is acknowledged as the first commercially successful electric Spanish guitar. I eventually found a lovely 1947 ES‑150 from the first year of post‑war production and sporting a single P90 pickup. This one was way, way more expensive than I could normally justify so, because of my impending mortality, I was tempted to go for it. In fact, it is the most I’ve ever spent on a single instrument to‑date. This ES‑150 was residing in Italy, so I imported it before Brexit shuts down all opportunities to access vintage fare from our European colleagues. Owning a really old hollow body non‑cutaway jazz guitar is new territory for me, so it was with some trepidation and excitement that I was delving into this particular art form. The guitar itself is in fine all‑original condition with just surface crazing to the lovely sunburst nitrocellulose finish. There is no serial number or Factory Order Number (FON) which, along with the features, dates it to 1947. Playing it is a different experience altogether, as it needs heavy semi‑flat wound strings to get the laminated top vibrating. Then there is the limited upper fret access to contend with, so it takes some time to acclimatise to the technique. Being deep‑bodied and fully hollow, this one actually works quite well as an acoustic jazz guitar too. As you may know, I really like single pickup guitars, so there is less to get in the way of pure P90 tone. The ES‑150 is currently a bit of an outlier within the CRAVE Guitars family. One thing is for sure, it isn’t going anywhere anytime soon. Definitely not the ideal guitar of choice for metal heads though.
1965 Gibson Melody Maker
This 1965 Melody Maker was a bit of a gap filling exercise. Between 1959 and 1971, Gibson released four versions of their ‘student’ guitar, the Melody Maker. The first was a single cutaway Les Paul shape (1959‑1961), the second was a unique and really cute double cutaway model (1961‑1965), the third iteration was a somewhat crude and short‑lived double cutaway model (1965‑1966) and the final generation was SG‑shaped (1967‑1971). This is one of the rather ‘ugly duckling’ models from 1965 (weirdly often called the ‘type 2’, even though it’s the third body shape), which completes the set. The Melody Maker comprises a slab mahogany body with double cutaways, a set mahogany neck with the typical narrow headstock, one single coil pickup, and comes in a reserved cherry nitrocellulose finish. Unsurprisingly, this model has never been reissued by Gibson, although there has been a Joan Jett signature guitar. The Melody Maker name has re‑appeared a number of times since the 1960s. This example is not in pristine shape but is all‑original and it comes with its OHSC. At least this one hasn’t been butchered over the years unlike many. I was shocked that a recent guitar magazine article (which I won’t name but they really should know better) was recommending that the vintage Melody Maker body should be routed and the pickup replaced with a P90 or humbucker! Unbelievable and indefensible! I think that the narrow single coil pickups give the Melody Maker a distinct tone, which is very underrated by purists. Melody Makers are unique in the Gibson history books and unmolested examples deserve much more credit in my view. They are made from the same materials in the same Kalamazoo factory by the same people as other highly prized models and should be regarded (and treated) as worthy vintage instruments in their own right. They are very light and resonant, making them really easy to pick up and play. Compared to many Gibsons from the 1960s, Melody Makers are still relatively affordable on the vintage market and represent a good starting point for people interested in collecting vintage guitars from a major American brand. Personally, I have to admit that I am not a huge fan of this pointy body shape but now that I own one, it is growing on me.
1989 PRS Classic Electric
Having dipped my toes into the world of Paul Reed Smith (PRS) guitars with an elegant 1988 PRS Standard, I was looking around for other early hand‑finished guitars that were made in PRS’s original facility in Annapolis, Maryland. These early, so‑called ‘pre‑factory’ models are becoming increasingly collectable, especially as they are now beginning to get to vintage age (and price!). The early PRS Customs are becoming incredibly expensive, so my eyes settled on an early PRS model that was initially called the Classic Electric when introduced in 1989. The model was swiftly renamed as the CE after a legal dispute with Peavey over the original name. NB. The CE is not to be confused with the far Eastern PRS SE (‘Student Edition’) guitars. I also had my sights set on the early solid Electric Blue metallic finish, which I think is stunningly beautiful. This example is a very early Classic Electric, being only the 473rd guitar off the production line, distinguished by its 24‑fret, bolt‑on maple neck and the plain headstock carrying the block ‘PRS Electric’ logo (soon to change to the familiar modern ‘Paul Reed Smith’ signature script logo). There are quite a few marks including one significant ding to the body and the finish on the back of the neck has worn down. The wear indicates that it has been well played, which is often a sign of a soundly put together instrument. OK, it doesn’t have the flashy flame or quilted maple cap, faux binding, bird inlays or set neck but it is still a very creditable guitar that plays very well and sounds great. The CE is one of those under‑the‑radar PRSs that the collectors tend to overlook, although genuine owners praise them very highly. PRS finally got around to re‑releasing the bolt‑on CE model in 2016 but the new ones really aren’t the same as these early ‘handmade’ examples. Despite the wear and tear, it is all‑original and comes with its OHSC but no case candy. You can’t have everything. A vintage PRS Custom to add to the Standard and Classic Electric sadly has to remain on the wish list for the time being.
1959 Silvertone 1304
I had a bit of a mad spell towards the end of the year when I was buying several guitars for the sake of it. I was looking for a vintage Danelectro and came across this funky little 1959 Silvertone 1304 with its single cutaway and dowdy brown finish. It is very similar to the Danelectro U1 (differentiated by pickup position and headstock logo), which is no surprise seeing that Danelectro manufactured Silvertone guitars for the Sears & Roebuck retail and mail order company at the time. The 1304 is actually a pretty rare model being only available in Sears & Roebuck’s ‘Wish Book’ Christmas catalogue and related advertising of 1958, 1959 and 1960. The neck and familiar ‘coke bottle’ headstock is also rare, being finished in natural, rather than colour matched to the body, apparently due to supply shortages at the time. It also has the circular electrics cover on the back and the squared off neck joint that confirms its age and lineage. The ever present Lipstick pickup and body‑edge tape will be familiar to Danelectro fans. It also feels, plays and sounds just like you’d expect a vintage Danelectro from the 1950s, i.e. great. This was the last of the Danelectro single cutaway body shapes before they moved to double cutaways in the 1960s. The single pickup and simple controls let you focus on playing and getting the most out of a very cool and groovy (and lightweight due to semi acoustic construction) instrument. It is a lot of fun to pick up and play and hard to put down. The action is a little high but that resistance actually forces one to play differently compared to a more ‘refined’ guitar. Like others in this résumé, it is in fine all‑original condition, although it sadly doesn’t come with an original 1950s case. These cool Silvertone and comparable Danelectro guitars are still amazingly affordable for vintage guitars from the so‑called ‘golden era’, perhaps because they were (generally) made in large numbers and sold to a largely undiscriminating ‘student’ audience at the time.
2019 CRAVE Amps? What Amps?
Right, that’s the 2019 guitars covered, so what else was new? Well CRAVE Amplifiers didn’t achieve anything at all in 2019 – no new additions and no losses. Nada. As it turned out, I was quite happy running two relatively similar modest little units as daily go‑to amplification during the year, a 1978 Fender Champ and a 1978 Fender Vibro Champ both in ‘silverface’ livery. Don’t underestimate these diminutive 5W Class A valve amps, they are really great for what they are. I acknowledge that I’m not a vintage amp specialist, so they are not hugely abundant here at CRAVE Guitars. Owning vintage valve amps demands space, time and effort as well as oodles of filthy lucre, so I’m not in a huge rush to buy up large numbers of vintage amps.
An Introduction to the 2019 CRAVE Effects
CRAVE Effects did a little better during 2019, although there were only five new pedals to join the clan. Having said that, two of those were outstanding examples of the type. As with amps, because I am not a vintage effect expert, I’m sticking to a few well‑known global brands from the 1960s to 1980s, rather than go too far into the realms of the unique, idiosyncratic and unusual.
1987 BOSS RV-2 Digital Reverb
It may seem heretical to many but this is the first vintage digital effect to join the CRAVE club. This Japanese BOSS RV‑2 was sought out principally because there are few vintage compact analogue reverb pedals out there. Yes there are the bulky (and expensive) vintage valve reverb tanks from the likes of Fender but I wanted something small and convenient to add an extra special dimension to the aforementioned Fender Champs, neither of which have on‑board reverb. So, a digital reverb was the way to go with this rather plain looking but flexible 1987 BOSS RV‑2. It provides a range of reverbs and it sounds quite natural without too many sibilant digital artefacts, although not quite the soft and cuddly warm tones of traditional analogue reverbs. Still, it does its job very well and it is from the right era (pre‑1990s), which is why it’s here. Interestingly, the high current draw of the digital circuitry in the RV‑2 means that it cannot be powered by batteries and requires a BOSS PSA power supply in order to do its ‘0’ and ‘1’ digi‑thing.
1969 Dallas Arbiter Fuzz Face
This is the first of two iconic classic pedals acquired in 2019. The humble but fabled English Dallas Arbiter Fuzz Face rose to stardom mainly because of none other than Jimi Hendrix. This isn’t one of the earliest Fuzz Faces that used germanium transistors but one of the first to use silicon transistors, this one dating from c.1969. It is amazing what a few cheap electronic components can end up being turned into. Truth be told, I didn’t actually intend to get this pedal. It came along via an eBay auction and I decided to take a punt and put on a (relatively) low bid and… what happened? No‑one came along at the last minute to beat me and I ended up getting it. Yikes! Yes, it was hideously expensive but not as bad as it could have been. Therefore, while it was not exactly a bargain, I suppose it was still a reasonable price for what it is. Fortunately, it delivers its fuzzy glory in all the right ways, so that’s OK then. It is in excellent all‑original condition and in perfect working order, so my initial reticence was soon overcome. It actually looks pretty cool in red too. By today’s standards, its circular form factor does take up a disproportionate amount of pedalboard real estate but, c’mon, it is a vintage fuzz pedal – what’s not to like? The original Fuzz Face was definitely a batteries only zone back in the 1960s and neither is there an LED status light to indicate when it’s on. Great though it undoubtedly is, this is clearly not one of those pedals you’d want to gig with down the local pub, that’s for sure.
1982 Ibanez PT9 Phaser
At totally the other end of the value scale from the Fuzz Face, we have a fairly widely available and averagely collectable 1982 Ibanez PT9 Phaser. CRAVE Effects has somehow accumulated more phasers than any other kind over the years and that’s probably because the late 1970s and early 1980s experienced a surfeit of these simple analogue modulation effects. Let’s be honest, your average phaser really isn’t the most exciting of guitar effects compared to what else is out there, especially in these days of ubiquitous boutique eccentricities. The PT9 is pretty utilitarian and sounds OK, but not necessarily exceptional, which is probably to damn it with faint praise. I’m guessing that Ibanez chose to change their colour scheme from the previous blue/white PT‑909 Phase Tone to the orange/black PT9 in order to compete on looks with the all‑dominating and very orange MXR Phase 90 of the time. I had been on the track of a PT9 to fill a gap in the collection for a while, so the gap was duly filled. Original PT9s are still relatively affordable phasers and they are, perhaps, a good entry point for neophytes to get into vintage effects before getting into more exclusive and expensive fare. Time to move on… Next!
1981 Ibanez TS-808 Tube Screamer Overdrive Pro
… and here is the second iconic classic pedal procured in 2019. The otherwise ordinary green Ibanez TS-808 Tube Screamer Overdrive Pro rose to hallowed status via another guitarist association, this time with the inimitable Stevie Ray Vaughan. Like the Fuzz Face, the original vintage TS‑808s are now inordinately expensive on the vintage effect market, with prices increasing all the time. This was one of those times when I felt a ‘now or never’ moment and bagged a reasonably good one dating from 1981 at just below average price. At this point, I’m going to proclaim ‘emperor’s new clothes’ and say that, while it is undoubtedly a very competent pedal, does it really deserve the unchallenged accolades above all the other competent overdrive pedals out there? Just why we guitarists spend thousands of pounds/dollars on vintage instruments and vintage valve amps and then rely on some dirt cheap solid state components to make them sound ‘better’ is beyond me. To some extent, the same goes for the Fuzz Face but at least that is a down ‘n’ dirty fuzz pedal! I understand all the well‑rehearsed arguments about compensating mid‑boost and clean low gain drive into the front end of an already cooking valve amp. Perhaps I’m missing something else obvious but I really don’t think so. I also know that it goes against the grain to defer from perceived wisdom and to test the TS‑808’s seemingly unassailable reputation. Don’t get me wrong, I’m not knocking the Tube Screamer and what it does. I just believe it is somewhat overrated for the crazy market prices being asked. Anyhow, one of the green meanies is here now and is part of the growing ranks alongside other Ibanez ‘0’ and ‘9’ series pedals. At least I no longer have to keep scanning the market endlessly for a good one at a reasonable price.
1980 MXR Micro Amp
… and right back to the other end of the value scale again with a humble 1980 MXR Micro Amp. Essentially, all a boost pedal does is to increase the signal level hitting the front end of a (valve) pre‑amp, therefore not only adding a bit of volume, but also hopefully some natural compression and a bit of smooth distortion without affecting the underlying tone. Once again, there is something of a question mark about relying on a few cheap bits of electronics to make vintage gear ‘sing’. Having said that, the Micro Amp does its job perfectly well and it can be a really useful tool in the right circumstances. However, let us be clear that it is not exactly the most exhilarating or far out stomp box out there. As an idle observation, it is funny how things come round again given long enough. Outboard pre‑amp pedals are now a ‘big thing’ in the 2020s, albeit a bit more complex than this little MXR. There are many modern‑day compact pedal pre‑amps out there, including the Hudson Electronics Broadcast, Catalinbread Epoch Pre and Fredric Effects 150 Preamp. At least the unassuming little white MXR Micro Amp doesn’t take up much pedalboard space and is oh‑so simple in operation with only a single ‘Gain’ control. Like most un‑modified MXR pedals back in 1980, the Micro Amp only eats batteries for breakfast and doesn’t come with either an LED status light or DC input.
Help Needed
Vintage guitars, effects and amps need attention from time to time to keep them working at their best. While I can undertake basic maintenance, set ups and general TLC, I know that my skills are finite. I am looking for a guitar tech or luthier who can, from time to time, take on a vintage guitar and do some sympathetic remedial work, whether it involves fretwork, electrics, repairs or whatever. I’m also looking for someone who can do occasional work on effects and amps, which is basically electronics, switches, leads, soldering, etc. With over 60 vintage guitars, more than 50 vintage effects and 6 vintage amps, I need some expert help every so often. If there is someone out there with the requisite skillset for any or all of the above, and who is local to SE Cornwall in the UK, I would be interested in making a connection. Anyone interested? Please contact me at the e-mail address at the bottom of every page on the website.
Tailpiece
Actually, I think this is a good place to pause, so I’ll stop there for now. Nine guitars and five effect pedals is enough for one month.
At this point, I must stress that I did not buy any of these items as a pecuniary investment – anyone familiar with CRAVE Guitars will know that is not my motivation. However, given that savings accounts in the UK are currently offering just 0.01% interest rate, I would prefer to be broke and have great vintage guitars, amps and effects to play with and look at. The last recession that began in 2008 apparently saw 30% wiped off the value of vintage guitars, albeit temporarily. To me, it’s still a no brainer, when funds become available, eBay here I come for some vintage gear hunting. The other thing I would add is that all of the new additions are consistent with CRAVE Guitars larger strategic grand plan to conserve ‘Cool & Rare American Vintage Electric’ guitars, amps and effects as important musical and cultural heritage. Oh, and it’s also an unhealthy obsessive addiction as well but I guess you’ve sussed that out already.
At the top of this article I mentioned that there are three themes to work through and I’ve only covered one of them. I am conscious that the ‘History of Modern Music…’ series resulted in lengthy articles and this is, compared to them, quite short. I’m also a bit fatigued by the demands of lengthy researching and writing exercises. Thus, I’ll leave the rest for future article(s). I reckon that it is best to keep these reflective articles relatively consumable. Besides, there really is no rush, is there? Are we going anywhere, anytime soon? No, I thought not.
Believe me, there is still plenty of stuff to be getting on with here at CRAVE Guitars, so I guess I’ll be getting on with stuff then. Who knows what the world will be like in the coming months. Despite the continuing stresses and challenges of COVID‑19 et al, I hope that you’ll return here in due course for your prescribed diet of diversionary diatribes. Stay home, stay safe and stay (in)sane. Remember this simple but important mantra while civilisation unravels around us, Peace, Love & Guitar Music. Until next time…
CRAVE Guitars’ ‘Quote of the Month’: “I can see where this is going because I’ve been where it went.”
Okeydokey guitar and music fans out there. If you are reading this 5th part of the series of articles, I hope you know the routine by now, so I won’t bore you with any further preamble and we can get on with the latest episode.
If you would like to (re)visit the first four parts (covering 300 years) of the story to‑date, you can do so here (each link opens a new browser tab):
Before we delve in to the Fifties, I was asked a very good question following the last article, which was…
Question(s): “A young Elvis Presley sang ‘Old Shep’ in a talent contest… he came 2nd. I would dearly like to know who beat the future ‘King’ of rock and roll. Do you happen to know if it was a fellow pop star?”
Answer: Many reports say that the young Elvis came 2nd. However, in a later interview, Presley said that he came 5th. The photograph of the prize giving presentation suggests that Presley may be correct in his recollection as three others are holding prizes while the young Presley, standing on the far right of the photo below wearing glasses, is standing empty-handed. The winners, as far as anyone knows, did not go on to become famous.
This also raises the point of illustrating the facts. I actually have some interesting images for each and every fact listed in these articles. While a picture can convey many words, to add that many photos, each publication would become humongous to wade through. I know people like to see pictures, rather than read volumes of sometimes repetitive narrative. On this occasion, it is probably better not to illustrate each fact. Apologies to all the picture loving people out there.
Once again, so much happened in the course of the 1950s that the decade demands a discrete article to itself. Let’s go…
The Story of Modern Music Part V 1950-1959
For many people, the birth of rock ‘n’ roll heralded a whole new era of popular music. So, as we get to the 1950s, this article will cover what was going on in the world that enabled such a musical revolution to take place and the fundamental cultural changes that went along with it. The world would never be the same again. It is worth remembering that, at the time, not everyone was excited about change and many conservative traditionalists fiercely rejected and resisted such a rebellious and irreversible transformation.
Historical Context 1950-1959
For most developed economies, the 1950s was a period of slow recovery from the severe consequences of WWII. However, the world was not without conflict and warfare in many other regions including in Asia, Africa and South America. The Cold War continued to fester, fuelled by intense competition between the democratic United States and communism Soviet Russia. The bitter rivalry included reciprocal nuclear weapons testing, military escalation and the start of the ‘space race’. The McCarthy ‘witch hunts’ of communist subversive and treasonous American citizens fuelled bitter political conspiracy and widespread public paranoia. The threat of mutually assured destruction maintained a fragile stalemate between west and east. By the end of the decade, as employment and income levels began to improve, individual freedoms and opportunities would lead to a paradigm shift in civilised countries including radical social, political, technological and cultural change that would set the dynamic scene for following decades.
Year
Global Events
1950
The Korean War started between the communist North supported by Russia and China, and the capitalist South supported by America – the war lasted until 1953 when the Korean Demilitarized Zone was implemented to separate North and South.
1951
The precursor to the European Union, the European Coal and Steel Community (ECSC), was formed when six countries signed the Treaty of Paris.
1952
British monarch, King George VI died and Elizabeth II became Queen of the United Kingdom.
Republican politician and army general Dwight D. Eisenhower was elected 34th President of the U.S.A.
1953
New Zealand mountaineer Sir Edmund Hillary and Nepalese Sherpa Tenzing Norgay became the first people to reach the summit of the world’s highest mountain, Mount Everest.
One of the first films to depict youthful rebellion and which would become a reflection on American social tensions, ‘The Wild One’ was released, directed by Laslo Benedek and starring Marlon Brando.
The scientific paper describing the double-helix structure of DNA was authored by Britain Francis Crick and American James Watson.
1954
The term rock ‘n’ roll was coined by DJ Alan Freed and the associated teen culture became hugely popular, particularly in America and Britain.
British athlete Roger Bannister becomes the first man to run the four minute mile.
1955
Renowned German physicist Albert Einstein died in Princeton, New Jersey, America in 1955 at the age of 76.
The Warsaw Pact defence treaty between Russia and seven neighbouring Eastern Bloc states was signed during the ‘Cold War’ standoff.
The classic film drama of teen alienation, ‘Rebel Without A Cause’ was released, directed by Nicholas Ray and starring James Dean.
The phenomenally successful MacDonald’s fast food chain was established in America by Ray Kroc.
The Vietnam War between the Communist North and the Capitalist South started, which lasted until 1975.
1956
The Suez Crisis erupted following Egyptian nationalisation of the Suez Canal, creating conflict in the Middle East.
1957
Russia launched the Sputnik 1, the first artificial Earth satellite into space, effectively triggering the space race.
The European Economic Community (EEC) was established when six countries signed the Treaty of Rome.
1958
The American National Aeronautics and Space Administration (NASA) was set up in Washington D.C.
1959
Marxist leader Fidel Castro established the long‑standing communist dictatorship in Cuba after overthrowing the Batista regime.
The British Motor Corporation launched the revolutionary and hugely successful small family car, the Mini, designed by Sir Alec Issigonis. The original model stayed in production until 2000.
Alaska and Hawaii formally become an integral part of the United States of America.
Musical Genre Development 1950-1959
The 1950s was a decade of innovation that saw the massive explosion of musical creativity across many genres, fusing influences and generating many new musical styles. Arguably, it was during the 1950s that modern music ‘grew up’ and any suggestions that the popular music crazes of the time were ephemeral ‘fads’ were finally dispelled. Country music remained popular with artists such as Johnny Cash and Hank Williams at the forefront of a revival.
Possibly not a genre in itself but easy listening music became popular in the 1950s and lasted until the 1970s. A form of middle‑of‑the‑road (MOR) music, it found popularity on radio and then extended into various styles of background music, elevator music or ‘muzak’. Easy listening music was often instrumental or vocal interpretations of past popular music standards, rather than anything new in its own right. Some major artists tapped into the appeal, including Burt Bacharach, Henry Mancini, Herp Alpert, The Carpenters and Richard Clayderman.
In the post‑war years, modernistic music, broadly also encompassing experimental and avant‑garde music was being explored by many composers wishing to push boundaries either within existing traditions or by introducing original elements outside prevailing styles. The aim of many composers was to break rules, reject established conventions and challenge audiences in a creative, if frequently alienating, way. Practitioners included Arnold Schoenberg and John Cage.
During the 1950s rhythm and blues music, often shortened to R&B, became popular, being a more upbeat form of blues music. R&B emanated from mainly African‑American music that was widespread during the late 1940s. Record companies promoted R&B toward predominantly urban African American audiences. R&B’s popularity was based on a fusing many influences such as jazz, blues, country and gospel to create strongly rhythmic, beat‑based songs. R&B would, in turn, influence the emergence of rock ‘n’ roll and soul of the late 1950s and 1960s. In response to other influences, R&B changed to include other styles such as doo‑wop. Famous R&B artists of the time included Ray Charles, The Drifters, Sam Cooke, The Platters and the Coasters.
By the mid‑1950s, the cultural clash of blues, jazz and country combined to create a new phenomenon in the United States, rock ‘n’ roll, a phrase popularised by radio disc jockey Alan Freed in 1954. Bill Haley (And His Comets) is often credited as the catalyst although many other artists were instrumental in creating the new youth musical revolution, including Elvis Presley, Jerry Lee Lewis, Fats Domino, Carl Perkins, Chuck Berry and Little Richard. Rockabilly was a very close relation to rock ‘n’ roll at the time popularised by artists such as Buddy Holly and Gene Vincent. Classic rock ‘n’ roll is essentially based on a backbeat dance rhythm performed on electric guitar, bass, and drums, replacing the piano and saxophone as lead instruments. The cultural importance of rock ‘n’ roll cannot be underestimated and its impact went far beyond just a musical genre, influencing lifestyle, film & TV, art, fashion, attitudes, and language. Although its roots can be traced back to the 1930s, it was in the 1950s that rock ‘n’ roll began to pervade modern society, coming as it did at a time of immense post‑war technological, economic, social and political change. On the back of radio coverage, the 45rpm single record would provide a massive boost to sales of rock ‘n’ roll songs to America’s urban counterculture youth. Rock ‘n’ roll began to decline by the early 1960s as other forms of popular music began to dilute its impact.
Musical Facts 1950-1959
During the Fifties, many more household names that we take for granted today came into the world. Modern music began the transition from the traditional forms to more contemporary genres. As younger artists born in the 1930s and 1940s began to create the ‘new’ music, the shift in the balance of ‘facts’ from births, through achievements, to deaths are just beginning to become apparent.
Day
Month
Year
Music Fact
5
January
1950
American guitarist, producer, photographer and co‑founder of punk/new wave/pop band Blondie, Chris Stein was born in Brooklyn, New York.
12
February
1950
English guitarist, former member of progressive rock band Genesis and now a successful solo artist, Steve Hackett was born in London.
13
February
1950
English solo singer, songwriter and ex-member of progressive rock band Genesis, Peter Gabriel was born in Chobham, Surrey.
19
February
1950
English singer, songwriter, guitarist and founder of rock group Wishbone Ash, Andy Powell was born in London.
20
February
1950
American bassist, guitarist, songwriter and co‑founder of jazz rock band Steely Dan, Walter Becker (1950-2017, 67) was born in New York City.
24
February
1950
American singer, songwriter, guitarist and perennial rocker George Thorogood was born in Wilmington, Delaware.
22
April
1950
English born American singer, songwriter and guitarist, Peter Frampton was born 1950 in Bromley, Kent.
13
May
1950
Legendary American soul singer, songwriter, keyboard player and producer, Stevie Wonder was born in Saginaw, Michigan.
13
May
1950
English guitarist, singer, songwriter and member of Anglo‑American rock group Fleetwood Mac from 1968 to 1972, Danny Kirwan (1950-2018, 68) was born in London.
3
June
1950
Pioneering American singer, songwriter, bass guitarist and actor, Suzi Quatro was born in Detroit, Michigan.
18
July
1950
English business entrepreneur and founder of the Virgin empire including Virgin Records and Virgin record stores, Richard Branson was born in London
2
August
1950
English guitarist and singer, best known for his work with rock band Wishbone Ash, Ted Turner was born in Sheldon, Birmingham.
30
August
1950
English guitarist with, amongst others, Whitesnake and Snafu, Micky Moody was born in Middlesbrough, North Yorkshire.
10
September
1950
American guitarist, singer, songwriter and member of rock band Aerosmith, Joe Perry was born in Lawrence, Massachusetts.
14
September
1950
Great English guitarist and co-founder off blues/rock band Free, Paul Kossoff (1950-1976, 25) was born in London.
2
October
1950
English guitarist, bass guitarist and founding member of progressive rock bands Genesis and Mike + The Mechanics, Mike Rutherford was born in Portsmouth, Hampshire.
5
October
1950
Great English guitarist and one-time member of rock band Motörhead, ‘Fast’ Eddie Clarke (1950-2018, 67) was born in London.
20
October
1950
Legendary American singer, songwriter, guitarist, producer and bandleader of The Heartbreakers, Tom Petty (1950-2017, 66) was born in Gainesville, Florida.
22
November
1950
American guitarist, actor and member of Bruce Springsteen’s E. Street Band, Steven Van Zandt was born in Winthrop, Massachusetts.
22
November
1950
American bass guitarist and co-founder of post-punk alternative rock bands Talking Heads and Tom Tom Club, Tina Weymouth was born in Coronado, California.
9
December
1950
Award-winning British singer, songwriter and guitarist, Joan Armatrading was born in Basseterre, Saint Kitts in the Caribbean.
31
January
1951
English guitarist, producer and former member of art rock bands Roxy Music, 801 and Quiet Sun, Phil Manzanera was born in London.
1
February
1951
Great American blues guitarist and skilled slide guitarist, Sonny Landreth was born in Canton, Mississippi.
4
March
1951
Highly accomplished English pop, rock and blues guitarist, singer and songwriter, Chris Rea was born in Middlesbrough.
6
March
1951
Terrific American blues/rock guitarist, singer and songwriter, Walter Trout was born in Ocean City, New Jersey.
17
March
1951
American guitarist, best known as co-lead guitarist with rock bands Thin Lizzy and more recently, Black Star Riders, Scott Gorham was born in Glendale California.
20
March
1951
American blues/rock guitarist, singer, bandmate and older brother of the late Stevie Ray, Jimmie Vaughan was born in Dallas, Texas.
27
April
1951
American guitarist, songwriter, co-founder and former member of hard rock group, KISS, nicknamed ‘Spaceman’, Ace Frehley was born in The Bronx, New York City.
7
May
1951
Formidable Puerto Rican/American rock guitarist, who frequently played with David Bowie and James Brown, Carlos Alomar was born in Ponce.
7
May
1951
Prolific English guitarist and former member of heavy rock band Whitesnake, Bernie Marsden was born in Buckingham, Buckinghamshire.
21
June
1951
American rock guitarist, often seen as sideman to ‘The Boss’, as well as a solo artist, Nils Lofgren was born in Chicago, Illinois.
30
June
1951
Amazing American jazz fusion bass guitarist, composer and founding member of Return to Forever, Stanley Clarke was born in Philadelphia, Pennsylvania.
2
August
1951
English guitarist and member of psychedelic progressive rock band Gong and founder of electronic dance band System 7, Steve Hillage was born in London.
19
August
1951
Retired English bass guitarist for the rock/pop band Queen, John Deacon was born in Leicester.
21
August
1951
English bass guitarist, solo artist, one time member of hard rock band Deep Purple and currently with super group Black Country Communion, Glenn Hughes was born in Cannock, Staffordshire.
7
September
1951
American singer, songwriter, guitarist and founder of post‑punk rock/pop group The Pretenders, Chrissie Hynde was born in Akron, Ohio.
18
September
1951
American punk rock pioneer, bass guitarist and member of the Ramones, Dee Dee Ramone (1951-2002, 50) was born in Fort Lee, Virginia.
2
October
1951
English singer, songwriter, bass guitarist, actor, ex‑member of rock band The Police and successful solo artist, Gordon Sumner CBE, a.k.a. Sting, was born in Wallsend, Northumberland.
3
October
1951
Award-winning American blues guitarist, singer and songwriter Keb’ Mo’ was born in Los Angeles, California.
26
October
1951
Flamboyant American bass guitarist and singer with funk/soul artists James Brown and Funkadelic/Parliament, the illustrious Bootsy Collins was born in Cincinnati, Ohio.
1
December
1951
Influential virtuoso American jazz bass guitarist who worked with Weather Report, Pat Metheny and Joni Mitchell, as well as a solo artist, the incomparable Jaco Pastorius (1951-1987, 35) was born in Norristown, Pennsylvania.
4
December
1951
American guitarist and founding member of Southern rock band Lynyrd Skynyrd, Gary Rossington was born in Jacksonville, Florida.
16
December
1951
Influential American jazz, blues and rock guitarist Robben Ford was born in Woodlake, California.
26
December
1951
Talented American jazz/rock guitarist who has collaborated with many great musicians over the course of his career, John Scofield was born in Dayton, Ohio.
11
January
1952
American contemporary jazz session and solo guitarist, Lee Ritenour was born in Los Angeles, California.
20
January
1952
American guitarist, singer, songwriter, artist and long‑term member of iconic rock band KISS, nicknamed ‘The Starchild’, Paul Stanley was born in New York City.
7
March
1952
The influential and popular weekly music magazine, The New Musical Express (NME), was launched in the UK.
7
March
1952
American guitarist (as well as bassist and drummer), singer, songwriter and member of funk band The Isley Brothers, Ernie Isley was born in Cincinnati, Ohio.
17
March
1952
Irish guitarist and member of heavy rock bands Gillan and Ozzy Osbourne, Bernie Tormé (1952-2019, 66) was born in Dublin.
2
April
1952
American bass guitarist with southern rock band Lynyrd Skynyrd, Leon Wilkeson (1952-2001, 49) was born in Newport, Rhode Island.
4
April
1952
Legendary Northern Irish blues and rock guitarist extraordinaire, Gary Moore (1952-2011, 58) was born in Belfast.
14
May
1952
Scottish/American singer, songwriter, guitarist founder of alternative rock band Talking Heads and solo artist, David Byrne, was born in Dumbarton, Scotland.
15
July
1952
American guitarist, singer, songwriter and member of proto punk rock band New York Dolls, Johnny Thunders (John Genzale, 1952-1991, 38) was born in Queens, New York.
19
July
1952
American guitarist and member of southern rock band Lynyrd Skynyrd, Allen Collins (1952-1990, 37) was born in Jacksonville, Florida.
21
August
1952
Hugely influential English guitarist, singer, songwriter, actor and co-founder of punk rock bands The Clash and The Mescaleros, the great Joe Strummer (1952-2002, 50) was born in Ankara, Turkey.
19
September
1952
Legendary American guitarist, songwriter, producer and co‑founder of funk/disco/dance band Chic, Nile Rodgers was born in New York.
1
October
1952
Great American rock guitarist and sideman extraordinaire, Earl Slick was born in Brooklyn, New York.
8
November
1952
The UK’s first ever popular music singles chart was introduced by The New Musical Express (NME) magazine. At Number 1 was Al Martino with ‘Here In My Heart’.
14
November
1952
Versatile and prolific American guitarist and songwriter, Johnny A (a.k.a. John Antonopoulos) was born in Malden, Massachusetts.
1
January
1953
American country singer, songwriter and guitarist, Hank Williams died of drug and alcohol-related heart failure in Oak Hill, West Virginia at the age of 29.
6
January
1953
Scottish-born guitarist and co-founder of Australian rock band AC/DC, Malcolm Young (1953-2017, 64) was born in Glasgow.
10
January
1953
American jazz guitarist who has played with Blood, Sweat & Tears, Billy Cobham and Miles Davis, as well a successful solo artist, Mike Stern was born in Boston, Massachusetts.
20
February
1953
American guitarist and co-founder of psychobilly rock band, The Cramps, Poison Ivy (Kristy Wallace) was born in San Bernardino, California.
19
March
1953
American bass player who has played with many great musicians and has a successful solo career, Billy Sheehan was born in Buffalo, New York.
28
April
1953
American bassist, guitarist, and vocalist of alternative rock band Sonic Youth, Kim Gordon was born in Rochester, New York.
5
May
1953
Highly respected English folk singer, songwriter and guitarist, Martin Simpson was born in Scunthorpe, Lincolnshire.
15
May
1953
English multi-instrumentalist, composer and talented guitarist, the man behind ‘Tubular Bells’ in 1973, Mike Oldfield was born in Reading, Berkshire.
16
May
1953
Mercurial Belgian-born French gypsy jazz guitarist and composer, Django Reinhardt died from a brain haemorrhage in Fontainebleau, France at the age of 43.
29
July
1953
Influential Canadian singer, songwriter and bass guitarist with rock band Rush, Geddy Lee was born in North York, Ontario.
1
August
1953
Award-winning American blues guitarist, singer and band leader, Robert Cray was born in Columbus, Georgia.
27
August
1953
Hugely influential Canadian guitarist and co-founder of rock group Rush, Alex Lifeson was born in Toronto, Ontario.
27
September
1953
Great Jamaican reggae riddim ‘n’ dub bass guitarist and producer, Robbie Shakespeare, best known as half of Sly & Robbie was born in Kingston.
18
December
1953
American guitarist and singer, well known for his work with The Cars up to 1988, Elliott Easton was born in Brooklyn, New York.
27
February
1954
American guitarist and member of rock groups Santana, Journey and Bad English, Neal Schon was born in Tinker Air Force Base, Oklahoma.
16
March
1954
American singer, songwriter, guitarist and core member of the rock band Heart, Nancy Wilson was born in San Francisco, California.
12
April
1954
Canadian guitarist and singer who has collaborated with many artists over the years and is bandleader of the Pat Travers Band, Pat Travers was born in Toronto, Ontario.
10
May
1954
American rock ‘n’ roll pioneers, Bill Haley And His Comets originally released ‘(We’re Gonna) Rock Around The Clock’. The world wasn’t ready yet and it didn’t hit the charts until 1955.
12
July
1954
19‑year old American singer, Elvis Presley left his job and signed his first recording contract with producer Sam Phillips at Sun Records in Memphis, Tennessee.
19
July
1954
American record label, Sun Records released the debut single by aspiring American rock ‘n’ roll singer, Elvis Presley, ‘That’s All Right’.
22
July
1954
Virtuoso American jazz fusion/Latin rock guitarist Al Di Meola was born in Jersey City, New Jersey.
28
July
1954
Multi-talented American guitarist and member of hard rock band Deep Purple since 1994, Steve Morse was born in Hamilton, Ohio.
12
August
1954
Influential American virtuoso progressive jazz fusion guitarist, Pat Metheny was born in Lee’s Summit, Missouri.
17
August
1954
Award-winning American virtuoso instrumental rock guitarist Eric Johnson was born in Austin, Texas.
25
August
1954
English punk, pop and alternative rock singer, songwriter, guitarist and producer, Declan MacManus (a.k.a. Elvis Costello) was born in London.
3
October
1954
Legendary American blues/rock guitarist, singer, songwriter and producer, Stevie Ray Vaughan (1954‑1990, 35) was born in Dallas, Texas.
1
December
1954
Australian-born British guitarist, singer and songwriter with punk rock band The Slits, Viv Albertine was born in Sydney.
18
December
1954
German guitarist, known for his work with Scorpions and the innovator behind the Sky Guitar, Uli Jon Roth was born in Düsseldorf.
7
January
1955
The classic hit song, ‘Rock Around The Clock’ was re‑released by Bill Haley & His Comets, entering the UK singles chart. Rock ‘n’ roll had truly arrived.
10
January
1955
German guitarist, best known as a member of rock bands Scorpions and UFO, as well as a successful solo career with his own band, Michael Schenker was born in Sarstedt.
24
January
1955
English pianist, singer, songwriter, bandleader, TV presenter and former member of Squeeze, Jools Holland was born in London.
26
January
1955
Dutch/American guitarist, singer, songwriter and producer Eddie Van Halen was born in Amsterdam, Netherlands.
5
March
1955
American singer Elvis Presley made his American television debut on the KWKH TV show ‘Louisiana Hayride’ broadcast from Shreveport, Louisiana.
31
March
1955
Australian guitarist and co-founder of hard rock band AC/DC, Angus Young was born in Glasgow, Scotland, UK.
13
April
1955
American bass guitarist with funk masters Brothers Johnson, Louis Johnson (1955-2015, 60) was born in Los Angeles, California.
31
May
1955
Australian virtuoso session musician and solo guitarist, Tommy Emmanuel was born in Muswellbrook, New South Wales.
26
June
1955
English guitarist and co-founder of punk rock band The Clash and Big Audio Dynamite, Mick Jones was born in London.
1
September
1955
English bass guitarist, singer and songwriter, best known for his work with punk rock band, The Jam from 1972 to 1982, Bruce Foxton was born in Woking, Surrey.
3
September
1955
English guitarist and ex-member of punk rock band Sex Pistols, Steve Jones was born in London.
12
November
1955
Hugely influential Canadian singer, songwriter and guitarist, former member of Buffalo Springfield, CSN&Y, as well as a phenomenal solo artist, the incomparable Neil Young was born in Toronto, Ontario.
15
December
1955
English bass guitarist best known as a member of punk rock icons The Clash and more recently collaborating with Damon Albarn in The Good, The Bad & The Queen, Paul Simonon was born in Croydon.
4
January
1956
English singer, songwriter, guitarist, producer and founding member of post-punk rock bands Joy Division and New Order, Bernard Sumner was born in Salford.
10
January
1956
The ‘King of Rock ‘n’ Roll’, Elvis Presley made his first recordings for RCA/Victor, including the classic hit single, ‘Heartbreak Hotel’.
27
January
1956
Legendary American singer, Elvis Presley released his classic breakout single for RCA, ‘Heartbreak Hotel’.
28
January
1956
American rock ‘n’ roll singer Elvis Presley made his first national television appearance in America on the CBS TV programme, the ‘Dorsey Brothers Stage Show’.
31
January
1956
English singer and member of punk rock bands Sex Pistols and Public Image Ltd, John Lydon (a.k.a. Johnny Rotten), was born in London.
3
February
1956
American guitarist, singer, songwriter, producer, artist and co-founder of alternative rock band Sonic Youth, Lee Ranaldo was born in Long Island, New York.
12
February
1956
Scottish guitarist and one-time member of rock bands Thin Lizzy and Motörhead, Brian Robertson was born in Clarkston.
13
February
1956
English bass guitarist, best known as member of post‑punk rock bands Joy Division and New Order, Peter Hook was born in Salford.
18
February
1956
Renowned American master luthier, innovator, entrepreneur, guitar maker extraordinaire and founder of PRS Guitars since 1985, Paul Reed Smith was born in Stevensville, Maryland.
12
March
1956
English bass guitarist and founder of heavy metal band Iron Maiden, Steve Harris was born in Leytonstone, Essex.
23
March
1956
American singer Elvis Presley released his eponymous debut album, ‘Elvis Presley’, a milestone that heralded the unstoppable explosion of the rock ‘n’ roll era.
4
June
1956
American guitarist, songwriter and producer, known for playing with David Bowie, Tin Machine and indie rock band The Cure, Reeves Gabrels was born in New York City.
26
June
1956
American singer, songwriter, rock (‘n’ roll) guitarist and actor, Chris Isaak was born in Stockton, California.
15
July
1956
Influential American virtuoso instrumental rock guitarist, Joe ‘Satch’ Satriani was born in Westbury, New York.
27
August
1956
English bass guitarist, songwriter and original member of punk rock band Sex Pistols, Glen Matlock was born in London.
29
September
1956
The rock ‘n’ roll era had clearly arrived when Bill Haley & His Comets had 5 songs in the UK Singles Chart Top 30 including the all-time classic hit, ‘Rock Around The Clock’.
4
November
1956
English guitarist and co-founding member of rock band The Pretenders, James Honeyman-Scott (1956-1982, 25) was born in Hereford, Herefordshire.
6
December
1956
Hugely talented American heavy rock guitarist who played with Ozzy Osbourne and Quiet Riot, Randy Rhoads (1956-1982, 25) was born in Santa Monica, California.
6
December
1956
American guitarist, songwriter and co-founder of rock band R.E.M., Peter Buck was born in Berkeley, California.
23
December
1956
English guitarist, songwriter and long-term member of heavy metal rock band Iron Maiden, Dave Murray was born in London.
16
January
1957
The legendary Liverpool live music venue, The Cavern Club opened its doors for business. The Beatles appeared there an impressive total of 292 times.
27
January
1957
English guitarist with heavy rock bands Gillan and latterly Iron Maiden, Janick Gers was born in Hartlepool.
27
February
1957
English guitarist, songwriter and member of heavy metal band Iron Maiden, Adrian Smith was born in London.
17
March
1957
American singer, Elvis Presley bought the famous 23‑room Graceland mansion at 3764 Elvis Presley Boulevard in Memphis, Tennessee for $102,500.
28
April
1957
English guitarist, composer, producer and member of Bristol‑based trip‑hop group Portishead, Adrian Utley was born in Northampton.
10
May
1957
English bass guitarist with the Sex Pistols, John Simon Ritchie, a.k.a. Sid Vicious (1957-1979, 21) was born in London.
27
May
1957
American rock ‘n’ roll band The Crickets, featuring the late Buddy Holly, released their debut hit single, ‘That’ll Be The Day’ in the US.
2
August
1957
American record producer Butch Vig was born. Vig has worked with many famous rock bands including Nirvana, Sonic Youth and The Smashing Pumpkins.
12
September
1957
Acclaimed German film composer and producer, Hans Zimmer was born in Frankfurt.
22
September
1957
Australian alternative/indie rock singer, songwriter, multi-instrumentalist and band leader of The Bad Seeds, Nick Cave was born in Warracknabeal, Victoria.
24
September
1957
American rock ‘n’ roll legend Elvis Presley released his massively popular hit single ‘Jailhouse Rock’ in the U.S.
10
October
1957
American country music legend Johnny Cash released his debut studio album on Sun Records, ‘Johnny Cash With His Hot and Blue Guitar!’
21
October
1957
American guitarist, singer, songwriter, producer, session musician and a founding member of rock band Toto, Steve Lukather was born in San Fernando Valley, California.
1
November
1957
Award-winning American country singer, songwriter, guitarist and actor, Lyle Lovett was born in Klein, Texas.
8
November
1957
English guitarist and artist best known as a member of the original line up of indie/alternative rock band The Cure, Porl (now Pearl) Thompson was born in Surrey.
8
December
1957
English guitarist and long-time member of heavy rock band Def Leppard – one half of ‘The Terror Twins’ – Phil Collen was born in London.
20
December
1957
American rock ‘n’ roll singer Elvis Presley was served with his U.S. Army draft notice while at his home at Graceland in Memphis, Tennessee.
20
December
1957
English guitarist, protest singer, songwriter, charity founder and political activist, Billy Bragg was born in Barking, Essex.
21
February
1958
The very first ‘modernist’ Flying V guitar, designed by the legendary Ted McCarty, was shipped from the Gibson factory in Kalamazoo, Michigan.
24
March
1958
American rock ‘n’ roll singer Elvis Presley was inducted into the U.S. Army in Memphis, Tennessee.
27
March
1958
CBS Records announced the invention of the stereophonic record, ensuring that they were backwards compatible with the mono record players of the time.
31
March
1958
American rock ‘n’ roll legend, Chuck Berry released his all‑time classic hit single, ‘Johnny B. Goode’. 2 min. 30 sec. of pure magic.
19
April
1958
London’s (in)famous music venue, The Marquee Club first opened its doors at 165 Oxford Street, its original site before moving to 90 Wardour Street in 1964.
25
May
1958
The ‘modfather’ of post-punk rock, member of The Jam, The Style Council and solo artist, Paul Weller was born in Woking, Surrey.
7
June
1958
Legendary singer, songwriter and guitarist, Prince Rogers Nelson (1958-2016, 57) was born in Minneapolis, Minnesota.
8
July
1958
The Recording Industry Association of America awarded the first official ‘Gold’ album to the soundtrack of the hit film, ‘Oklahoma’.
9
July
1958
After leaving Sam Phillips at Sun Records, country music legend Johnny Cash signed a lucrative contract with Columbia Records, a successful association that lasted for three decades.
25
July
1958
American guitarist, singer and songwriter with alternative rock band Sonic Youth, Thurston Moore was born in Coral Gables, Florida.
7
August
1958
English singer and on-off-on member of heavy metal band Iron Maiden, Bruce Dickinson was born in Worksop, Nottinghamshire.
14
August
1958
American blues singer, songwriter and guitarist, Big Bill Broonzy died from cancer in Chicago, Illinois at the age of 55 or 65, depending on who you believe.
16
August
1958
American singer, songwriter, actress and entrepreneur, Madonna Louise Ciccone, or as we know her, Madonna, was born in Bay City, Michigan.
29
August
1958
American singer, songwriter and member of the Jackson Five, as well as successful solo artist, nicknamed the ‘King of Pop’, Michael Jackson was born in Gary, Indiana.
19
September
1958
English/American rock guitarist, ex-member of The Runaways and successful solo artist, Lita Ford was born in London.
22
September
1958
American singer and US Army conscript Private Elvis Presley sailed on the USS Randall to Friedberg, Germany to serve in the 1st Battalion, 32nd Armor Regiment, 3rd Armored Division.
22
September
1958
American rock singer, songwriter, guitarist, founding member of the Runaways and Joan Jett & The Blackhearts, Joan Jett was born in Wynnewood, Pennsylvania.
20
October
1958
English bass guitarist, singer and co-founder of jazz/funk/pop band Level 42, Mark King was born in Cowes on the Isle of Wight.
28
October
1958
Scottish guitarist, composer and co-founder of indie/alternative rock band The Jesus And Mary Chain, William Reid was born in East Kilbride.
7
November
1958
American rockabilly/rock ‘n’ roll icon, Eddie Cochran had his first hit with the classic song, ‘Summertime Blues’. It reached number 18 in the UK singles chart.
11
December
1958
American bass guitarist, songwriter, producer and co‑founder of heavy rock band Mötley Crüe, Nikki Sixx (real name Frank Feranna, Jr.) was born in San Jose, California.
17
December
1958
American bass guitarist, singer, composer and founding member of alternative rock band R.E.M., Mike Mills was born in Orange County, California.
1
January
1959
American country music legend Johnny Cash performed his first live concert for inmates at the infamous San Quentin State Prison in California.
17
January
1959
American guitarist, singer, songwriter, actress and co‑founder of pop/rock band The Bangles, Susanna Hoffs was born in Los Angeles, California.
3
February
1959
American singer Buddy Holly and 3 others (including stars Ritchie Valens and The Big Bopper) died tragically in a plane crash in Iowa. Holly was just 22 years old. ‘The Day the Music Died’.
7
February
1959
American blues guitarist, Eddie ‘Guitar Slim’ Jones died of pneumonia in New York City at the age of 32.
7
February
1959
The funeral of American rock & roll singer, songwriter and guitarist Buddy Holly took place in Lubbock, Texas.
10
April
1959
American rockabilly/swing guitarist, songwriter and bandleader of Stray Cats and the Brian Setzer Orchestra, Brian Setzer was born in Massapequa, New York.
21
April
1959
English, guitarist, singer, songwriter, co-founder and main inspiration behind indie rock icons The Cure, Robert Smith was born in Blackpool, Lancashire.
4
May
1959
The first Annual Grammy Awards was held in two venues simultaneously, in Beverly Hills, California and in New York City. Winners included Ella Fitzgerald, Count Basie and Henry Mancini.
5
May
1959
American guitarist and songwriter, best known as guitarist for Billy Idol since the early 1980s, Steve Stevens was born in Brooklyn, New York.
22
May
1959
Controversial English singer, songwriter and former front man of indie rock band The Smiths, Steven Morrissey, was born in Davyhulme, Lancashire.
1
June
1959
The BBC broadcast the first celebrity music panel TV show ‘Juke Box Jury’ in the UK. Guests judged new record releases as a ‘hit’ or ‘miss’. It was hosted by presenter David Jacobs and ran until December 1967.
14
June
1959
American jazz fusion bass guitarist, famed for his work with Miles Davis and Herbie Hancock, Marcus Miller was born in Brooklyn, New York.
11
July
1959
American guitarist, singer, songwriter, producer and long‑term member of rock band Bon Jovi, Richie Sambora was born in Perth Amboy, New Jersey.
17
July
1959
Legendary American jazz singer Billie Holiday died of pulmonary oedema and heart failure caused by cirrhosis of the liver in New York at the age of 44.
29
July
1959
English guitarist, best known for playing with hard rock band Whitesnake, John Sykes was born in Reading, Berkshire.
19
August
1959
American country blues and ragtime guitarist and singer, Blind Willie McTell died from a stroke in Milledgeville, Georgia, at the age of 61.
16
October
1959
English guitarist and member of new wave/pop band Spandau Ballet, Gary Kemp was born in London.
Tailpiece
So… by the end of the 1950s, KABOOM! – Rock ‘n’ Roll had well and truly arrived and there was no going back. The significant influence of rock ‘n’ roll had set in motion further evolutionary strands that would continue to expand horizons in all sorts of different directions during a period of unprecedented creativity. New musical genres demanded technological developments in recording, distribution and consumption of music.
Things are only going to get even more interesting as we go forward. I hope you will return and see what happened in the 1960s and beyond. No cliff‑hanger required, just a touch of gentle encouragement to return here next month. In the meantime, I have plenty more vintage guitars that need some tender loving care, followed by some serious playing workouts. Until next time…
CRAVE Guitars’ ‘Quote of the Month’: “Exercise your right to be you or regret the denial of yourself.”
Well, here we are at the beginning of 2019. Wonders will never cease. We made it to the start of a new year in the history of the universe, as measured by mankind. For what it’s worth, it feels just like the universe did a human month ago but, heh, what do I know what’s been happening in the infinity of existence we call home since I last put finger to keyboard in the quest for guitar nirvana?
At the beginning of a new year, I would normally pontificate over a ‘state of the village’ observation covering what’s going on out there in guitar land. Not this year, at least not yet. I will mention that, Gibson now has a new President and CEO in James ‘JC’ Curleigh and the company was at winter NAMM in January 2019, so that’s a positive start. Here in the UK, Brexit is about to throw the country into further turmoil and mayhem that can do absolutely no good for the British music industry which is already very fragile after more than a decade of recessionary pressures. What a pathetic mess. Anyhoo… to preserve my vulnerable sanity I’m not going to expound on that any further and it’s time to get down to this month’s business‑as‑usual…
I mentioned in my end‑of‑year roundup in December 2018 that there had been a few acquisitions during the year. I also commented that the CRAVE Guitars web site hadn’t been updated for ages and things were mightily out‑of‑date. Therefore, this month, it seems time to start putting things right. Before I start, I would normally add links to the relevant web site features for the ‘new in’ gear. However, this article has been prepared ahead of publishing the features, so there is currently nothing to link to. Ggrrr. As soon as the features are in place (heck, I took the photos and wrote the narratives months ago, so no excuses!), I’ll add the links in here where they should be.
The Guitars (listed in order of acquisition)
1988 PRS Standard – First to arrive, way back in February 2018 was a stunning 1988 PRS Standard. I had been mulling over the idea of trying to get hold of an early PRS without breaking (into) the bank. I had actually been looking at a fetching early PRS CE in metallic Electric Blue when this pretty baby came to find me, purely by chance. She was local too, so no hassles over importation, couriers and all the risks that go with it.
While many punters might go for the flashy PRS Custom with figured maple cap and fancy bird fretboard inlays, I was really taken with the lovely grain of the all‑mahogany body and the understated but very attractive moon neck inlays. More importantly, it was relatively affordable compared to its more flamboyant relative (the Custom). OK, so it doesn’t have the collector‑requisites of an original case or the case candy but that made owning one achievable. More importantly, it is a very good guitar indeed with 24‑fret Brazilian rosewood fingerboard (pre‑CITES regulations and before PRS voluntarily stopped using it other than on their top‑end models). Everything that is significant, i.e. the guitar itself, is just as it should be and she plays and sounds terrific. She is also in remarkably good condition too, having been used but very well looked after. Result!
PRS guitars was founded by luthier and musician Paul Reed Smith in 1985 and this is one of the early guitars delivered from the original factory in Maryland and before PRS introduced CNC manufacturing. It may not be one of the pre‑company hand‑made instruments but they are very scarce and scarily expensive. While 1988 is modern for CRAVE Guitars, it was still early days for the fledgling PRS. I am very happy with this lovely piece of guitar history, now aging very gracefully at a mere 31 years old.
1988 PRS Standard
1978 Fender Musicmaster – Second to arrive in August 2018 was a cute little 1978 Fender Musicmaster. While this may not be everyone’s first choice as a vintage collectable, it appeared on my radar while looking for a different Fender offset (see below). The reason that this one appealed was simply that the CRAVE Guitars’ family already has Musicmasters from 1959 and 1965, so it was about adding a late example from a different decade.
By the late 1970s, the Musicmaster, like many other budget ‘Made in U.S.A.’ Fenders, was really pared down to its basics. However, it is still a very cool guitar and compares favourably to, although different from, the same model from previous decades. Presented in simple black and white, it represents a degree of purity of purpose that other, more familiar, ‘classics’ don’t exude. The covered single coil neck pickup is the same as the other ‘student’ models and has that funky sound that is characteristic of the ‘baby’ Fender lines. Good guitars from the late 1970s and early 1980s are still relatively affordable but I predict that won’t be the case for long.
All in all, I think she deserves her pride of place in the CRAVE Guitars’ clan and is a great guitar to pick up and play without having to think too much about the controls, meaning one can focus on playing. Regular readers will know that I have a thing for simple, single pickup guitars and also underrated, underdog guitars, so this modest 1978 Musicmaster scores on several fronts.
1978 Fender Musicmaster
1989 Gibson Les Paul Standard – August 2018 was a busy (-ish) time for buying. Third to arrive was a very pleasing wine red 1989 Gibson Les Paul Standard. It may seem strange to go for such a relatively ‘modern’ guitar at just 30 years old this year and right at the upper end of CRAVE Guitars’ criteria for age (pre‑1990). So what was the story here? Well… there are three reasons. The first is that one of the first ‘proper’ guitars I played was a 1970s wine red Les Paul Custom and I’ve wanted one in that gorgeous colour ever since, taking me c.40 years to achieve! The second was pure serendipity, it came up on eBay as an auction and I set a limit simply because guitars like this rarely come up for auction these days. I didn’t think that I’d win it but, lo and behold, although it reached my limit, I won and for a reasonable price too. Another result! I think that the seller was disappointed but that’s the way the cookie crumbles. The third reason is a little more intriguing. The dual humbucking pickups in this guitar are the original short‑lived Bill Lawrence‑designed HB‑L and HB‑R ‘circuit board’ pickups, which Gibson used only in 1988 and 1989. Some may criticise them but to me that is a reason to see what the fuss was about and to try them out for myself.
She certainly isn’t in museum condition but that doesn’t matter to me. I prefer a guitar to be used for its intended purpose, which inevitably means a few signs of being played. She hasn’t been abused, so no big deal, especially given that it wasn’t the most expensive Les Paul out there and certainly cheaper than a new one. A bonus is that she is very light for a Les Paul, which is refreshing. As for those pickups, well, the design is largely cosmetic. Although this guitar is not wired for it, the pickups have 4 conductors so in theory the coils could be split for added tones. To be honest, as she is, she doesn’t sound hugely different to most 1970s humbucker‑equipped Les Pauls. However, what is surprising is that I found that she plays in a different way to other Les Pauls. For some strange reason, it is one to play in a much more relaxed and laid back style. Perhaps it’s the pickups, perhaps not but, to me, it is a guitar to chill out with, rather than to thrash. All in all, it’s a great value‑for‑money guitar that’s only going to get better with age.
1989 Gibson Les Paul Standard
1971 Fender Bronco – Last but not least to arrive, also in August 2018, is a natty little bright red 1971 Fender Bronco. The Bronco was the last of the offset ‘student’ models introduced by Fender in the 1960s. As such, it is often disregarded compared to the Mustangs, Duo‑Sonics and Musicmasters. However, that fact alone makes it of interest to me. OK, so it only has a single pickup but, unlike the Musicmaster, it is located near the bridge, giving it more bite and a distinctive gnarly tone of its own. Like the Mustang, it has a vibrato bridge but unlike its older brother, it is a unique system not used on any other Fender. In my view, the Bronco deserves objective re‑appraisal within its historical context.
The backstory with this one is that it spent some time in Russia before being imported into the UK by the previous owner. That may account for the crazing in the finish that gives it a vintage mojo that suits it down to the ground. She needs a little TLC to get her back up to optimum playability including some careful work on the electrics. One feature that doesn’t affect the sound one iota is the cool use of black and silver control knobs that only appeared between 1967 and 1971. Overall, it’s not a bad little guitar for a 48‑year old. The Fender Bronco was to some extent popularised by Alex Turner of indie band Arctic Moneys, which has tended to attract the attention of collectors and push up vintage prices accordingly. It also tends to distract from the fundamentals of what is a very good, simple guitar.
1971 Fender Bronco
So, 2018 saw the acquisition of two budget Fenders from the 1970s and a Gibson and a PRS from the late 1980s. This outcome was dictated not only by a limited budget but also by space and personal circumstances during the year. In order to get the most out of them, the two Fenders really need some sensitive conservation. Despite the fact that they may not be to everyone’s taste or even qualify for what vintage snobs might consider to be ‘collectable’, I don’t care. I cannot help but express my admiration for all four of them, each in their own way. Apologies for mixing metaphors but I’ve always been one to buck a trend and swim against the tide. On reflection, it wasn’t a bad outcome at all for what was otherwise a demure year.
The Amp
The CRAVE Amps family has seen only one humble ‘new’ arrival during 2018. It may only be modest but it is as welcome as any other adoption.
1978 Fender Champ – you may ask why go for a 1970s ‘silverface’ Champ, especially when there is already a Vibro Champ from the same era in the family? The answer is partly one of keeping things as simple as possible (spot the trend here?) and, once again, opportunity. One came up on eBay and, completely unable to resist temptation, it just had to be mine! Even better, it’s a UK model wired for 240V mains. After not being used for a couple of months, it’s crackling a bit, so it may be in need of a service.
I rate these dinky little Class A valve amps and believe they deserve a much stronger reputation than the unwarranted perception of a beginner’s ‘toy’ amp, when compared to Fender’s bigger ‘classic’ amps. They are light, take up hardly any room and are fine for practice, it breaks up into distortion beautifully and works well as a good platform for effect pedals, particularly in a practice or studio environment. All‑in‑all, a solid little vintage valve amp. What’s not to like?
The Champ is clearly part of the Fender family both sonically and visually, just more compact and, in my view, cuter in all respects. Its simplicity doesn’t mean that it should be overlooked. For information, despite what the purists may assert, the ‘silverface’ Champ retains the electronic design of its predecessors and only the aesthetics changed. The point is that, where it really matters, this is a worthy little amp with quality fundamentals that are now beginning to be appreciated and much emulated by modern high‑end boutique amp builders. That Leo Fender bloke certainly knew what he was doing, even if he was running Music Man when this particular Champ was born in Fullerton, CA.
1978 Fender Champ
The Effect Pedals
Also ‘new in’ at CRAVE Effects in 2018 were a number of vintage (and, as it turns out, not so vintage) analogue effect pedals. I’ve tended to go for the popular brands to which I was exposed as a teenager, so the focus is very much on two American brands – Electro‑Harmonix and MXR Innovations – and two Japanese brands – BOSS and Ibanez. The era of interest is essentially but not exclusively from the mid‑1970s to the mid‑1980s.
Given the choice, the ‘Made in U.S.A.’ effects have always been my favourites, especially the whacky Electro‑Harmonix stomp boxes. This doesn’t mean that I’m not open to other brands, e.g. Maestro, Dod, etc. They are just the ones which I have more knowledge about and experience of using. There are so many options out there, one has to have some sort of rationale to limit the obsession.
The advantage of effects is that they are often relatively cheap to acquire and they don’t take up much room. To keep things brief, I will summarise by brand in alphabetical order.
Boss
1979 BOSS PH-1 Phaser – I already have a green PH-1 but it is ‘player’ grade, so there was an element of upgrading involved here. The incumbent worked fine but it wasn’t in totally original condition, so a slightly better and older one was found. I’ve previously written about the PH-1 and this was essentially a direct replacement, so I won’t repeat that here. Expect the old one to appear on eBay UK at some point.
1979 BOSS PH-1 Phaser
1980 BOSS CE-2 Chorus – The sky blue CE‑2 is a highly regarded ‘classic’ pedal by those in the know and it was a notable gap in the ‘collection’, so a nice one was procured. For once, I followed the trend and found a desirable ‘long dash’, silver screw, black ‘Made in Japan’ label version. Needless to say, it lives up to its envious reputation with a lovely analogue warmth and is simplicity itself to use. It is one of those that cost more than it is worth but, in this case, it was just about justifiable.
1980 BOSS CE-2 Chorus
1986 BOSS PSM-5 Power Supply & Master Switch – The red PSM‑5 is a bit of an oddity in that it isn’t an effect at all. It actually serves two functional purposes for other effects. The first is as a PSA power supply for a number of pedals. This isn’t much use to me, as most of the BOSS pedals are the earlier ones requiring an ACA supply (which actually provide up to 12V, rather than 9V). The second is as a simple effect loop, which can be of use in a basic multi‑pedal setup. It was also a cheap impulse purchase in a weak moment, so here it is.
1986 BOSS PSM-5 Power Supply and Master Switch
Electro-Harmonix
1998 Electro Harmonix Small Stone Phase Shifter – Now this is an anomaly. For one thing, it isn’t strictly vintage and it is outside CRAVE Guitars’ usual age criteria, i.e. up to but not beyond 1989. Electro‑Harmonix failed in c.1984 and part of its revival was to set up operations in Russia in 1990. The main two pedals made in the former USSR were the Small Stone phaser and the Big Muff fuzz (see below). They were based on the original American circuit boards but were constructed in a very different way. The rationale for these pedals piqued my curiosity enough to track them down. Operationally, the Small Stone is very similar to its American predecessor and it sounds as you might expect. The main draw, though, is the distinctly OTT soviet military aesthetic in sinister black and red finish. I thought it was cool enough to live alongside its vintage counterparts.
1998 Electro-Harmonix Small Stone (Russian)
1999 Electro-Harmonix Big Muff ϖ – This is the other non‑vintage pedal from the resurrected Russian incarnation of Electro‑Harmonix. This one isn’t one of the early tank‑like khaki versions, mainly because the soviet manufacturer used proprietary parts that can be a devil to maintain. EHX learnt from this and released the smaller black and yellow version which used more standard components. Crucially, this Big Muff is aurally very different from its American forebears, much more polite and with a different tone altogether. Some say that is modelled more on the Bass Muff, which may explain its tamer timbre. As such, it remains a curiosity in the EHX canon so, as with its eastern bloc comrade above, the black Russian Big Muff gets a look in.
1999 Electro-Harmonix Big Muff π (Russian)
1980 Electro-Harmonix Zipper Envelope Follower – Now we are talking the genuine article. Back in the day when I was playing psychedelic/space rock guitar, I used a Zipper alongside the Electro‑Harmonix Memory Man (echo) and Electric Mistress (flanger). While I have other envelope followers in the ‘collection’, there is nothing before or since quite like the ‘Made in NYC’ Zipper for creating touch sensitive filter sweeps. A vintage Zipper just had to (re‑)join the family and I am glad to say that it is as fantastic as I remember. Far out, man.
1980 Electro-Harmonix Zipper Envelope Follower
Ibanez
1982 Ibanez AD9 Analog Delay – here is another replacement pedal. The existing one works fine but has an unpredictable tendency to lose repeats, which can be irritating. Whether there is a fault I don’t know but I had to find out. The ‘new’ one is much better and works as anticipated. I can now appreciate why the AD9 has become a desirable classic analogue delay on the vintage market. I still prefer my EHX Memory Man but this one almost gives it a run for its money. I’m glad to have it along for the ride. I see the outgoing AD9 as a ‘player’ grade example that may well appear on eBay in due course for someone not so fussy to play with.
1982 Ibanez AD9 Analog Delay
1981 Ibanez AF-201 Auto Filter – My quest to find a creditable challenger to the EHX Zipper led to me track down the rare and collectable ‘0’ series AF-201. It is truly an intriguing little beast with a lot more controllability over the analogue filter’s parameters. Lots of sliders and switches but no rotary knobs at all. Therein lies its weakness for me. Finding just the right combination of controls can take a bit of exploration and it can be hard to recall a particular setting. What it does, it does well and it is a fascinating pedal to experiment with. The AF‑201 takes a different approach to other envelope filters.
1981 Ibanez AF 201 Auto Filter
1981 Ibanez GE-601 Graphic Equalizer – To be honest, I have never been a fan of graphic equalizers either in hi‑fi or guitars – very 1970s. However, I admit that the ability to tweak EQ can be useful in certain circumstances. After acquiring the MXR version also in 2018 (see below), I thought I would try the Ibanez ‘0’ series equivalent. They both do the same job and the Ibanez has the major advantage of a foot switch, so instant tonal variation can be applied, which also means that it doesn’t have to be ‘always on’. The downside for me is that it doesn’t have the boost/cut range of the MXR and therefore doesn’t work so well as a creative tool. I guess you pays your money and takes your choice depending on what you want to use it for.
1981 Ibanez GE-601 Graphic Equalizer
1983 Ibanez SD9 Sonic Distortion – Anyone with a solid grounding in guitar lore will be aware of the ‘holy grail’ of overdrive pedals for many, the venerable Ibanez TS‑808 Tube Screamer Pro. Well, the snot green SD9 takes the basic template and pumps it up with a shed load of steroids. A subtle pedal this is not. The ‘9’ series superseded the ‘0’ series, so it is both visually and tonally a very different animal compared to the ‘classic’ Tube Screamer. If you want more ‘meat on the bone’ without the OTT fuzziness of, say, an EHX Big Muff, the SD9 may fit the bill.
1983 Ibanez SD9 Sonic Distortion
MXR
1975 MXR Blue Box – here is another ‘upgrade’ pedal. The existing 1977 ‘script’ logo Blue Box was a bit of a bitsa. Again, it worked (if you can call what it does as working!) but it wasn’t exactly a pretty example, with a changed footswitch and baseplate. I paid well over book for the new one from a London dealer on the grounds that it was all‑original and, as is always the risk buying on the hinterwebby thing, this one arrived, also with a changed footswitch. Argh! A clear case of caveat emptor (buyer beware) if ever there was one. Other than that, it is original and in better condition. The Blue Box is a weird device combining a fuzz and an octave generator, and it sounds just as crazy as the other one – if you want manic aural chaos, this is a pedal to seek out. The outgoing one is likely to make an appearance on eBay at some point.
1975 MXR Blue Box
1976 MXR Phase 45 – The original ‘script’ logo MXR Phase 90 has become deservedly legendary over the decades. The ‘collection’ already has a vintage 1977 ‘block’ logo Phase 90, so this all‑original ‘script’ logo Phase 45 was seen as a complementary purchase. It is subtler and smoother than its big brother and, to my ears just as flattering. If you want soft swooshes, the Phase 45 is perfect and, like the Phase 90, is simplicity itself to use, just one control knob to grapple with.
1976 MXR Phase 45
1980 MXR Six Band Graphic Equalizer – I was generally scouting around for other offbeat pedals when I came across this diminutive little pedal. At the time, I didn’t have a graphic equalizer and was content to use guitar and amp controls. Then I got to thinking about what it might be able to do and the rest, as they say, is history. I took the plunge in a susceptible moment and here is the little blue SBGE (for short). It is always on, so no footswitch, which may be a limiting factor for many. However, when the cut/boost sliders are pushed to extremes (i.e. other than for basic EQ adjustment), the tonal abilities are quite fascinating. I now think of the pedal not as a glorified active tone control but as a creative utensil to transform an ordinary guitar’s limited tonal range into something else altogether. A little blue miracle worker.
1980 MXR Six Band Graphic Equalizer
Other
1970s Colorsound Swell (volume pedal) – I’m not quite sure of the age of this swell pedal without dismantling it, so for now it is just ‘1970s’. It works fine, is in very good condition and does just what it says on the tin. Volume pedals are nothing particularly exciting but they can add an extra bit of flexibility to proceedings. To be upfront, I got this one as it works better than the VOX (see below).
1970s Colorsound Swell
1960s VOX Volume/Expression – here’s another pedal that I bought on a whim, fancying a bit of the old violin‑type swell that a volume pedal could provide and I didn’t have one lying around. This one came up and, while being ergonomically modified (they originally were designed for use with VOX keyboards and came with a captive output lead), it seemed an interesting purchase. Some of these early 1960s effects are now becoming quite rare and collectable, so I couldn’t let it pass. The issue with this one is an overly scratchy potentiometer and I’m now in that dilemma of whether to replace it with a modern reliable pot or leave it for someone to decide at some point in the future. I’m still mulling that predicament over.
1960s VOX Volume
So… have any of these purchases made a great deal of difference and have they changed my opinion about vintage effects? Not really. In my view, the American pedals are just so much better suited to what I’m looking for than their Japanese and European counterparts. This is a very subjective value judgement and it should not be seen as America = good, elsewhere = bad. The far eastern pedals are very good. It’s just the way things have panned out for me personally.
The CRAVE Effects’ ‘collection’ is now much broader (although not by brand) and I have learned a lot from the experience. Sadly for the bank account, I feel the topic as a whole needs further investigation. The guitars remain the primary focus but these old analogue pedals certainly play their part in the grand scheme. Modern effect units have become, generally, far too complicated for my poor brain to comprehend, so I’ll stick with the pure and simple. No real surprise there.
There is no ‘magic’ to old/vintage gear and it won’t transform anyone into the next Van Halen. Modern tech is wonderful and that’s where the future of mainstream music production lies. The magic stems from the musician and the equipment is simply there to shape the tone that the musician hears and wants to communicate with the listener. My fascination in the ‘old school’ technology is on one hand personal preference and on the other to act as a steward of these gems the future.
Guitar Repatriation News
OK, so that’s the ‘new in’ at CRAVE Guitars from 2018. The really BIG news is actually of major significance to the enterprise and could come under a strange heading of ‘old in’ in 2019.
Now… here’s the thing… I may not have explained a particular episode from the past, so it is time to put things in context. Due to life changing events back in 2010, the majority of CRAVE’s guitars had to go into enforced exile in 2011 for as long as it would take to get things back in order. Some of them have been kept in less than ideal (but thankfully safe) storage for nearly eight years. Others have been stored on a more temporary basis having been swapped in and out over the years.
At this point, I have to give a very special shout out to my close friend Pete who looked after them for me and without his compassion (and loft space), who knows what would have happened to them. I am immensely grateful to him for doing it and putting up with me over the years. I never expected it to take as long as it has but that, I guess, is how life goes.
The major change since last month’s article is that on 21st January 2019, a total of 42 guitars – 40 of them vintage, ranging from 1961 to 1989 – were reunited with me and the other guitars that were already here. While it is a massive relief to have them all in the same place again, their arrival presents two specific challenges that now must be addressed during 2019.
Repatriation Guitar Cases
The first is to work through the guitars, evaluate their condition and assess what remedial work needs to be done. I am certain that some major TLC will be required to get them all back into good playing order. At best, this will mean a general setup, cleaning and pampering, checking electrics and all the variables associated with corrosion, restringing them all, and playing them back to health. Guitars should be played to keep them in tip top condition, so that is one particular task that I’m looking forward to.
As Cheap Trick guitarist Rick Nielsen said, “Guitars are meant to be played, and they’re happiest when they’re making music”. The improvement in the Melody Maker after a few days of being used was proof positive.
Note: I hate re‑stringing guitars at the best of times but this will be a mammoth trial of endurance, a test of patience and a pitting of my strength of will against bits of wire. I am convinced that guitar strings are a risk to health and potentially downright lethal!
I was encouraged by the first guitar out of its case, my cute 1964 Gibson Melody Maker. The strings were rusty and she wouldn’t get/stay in tune, a few frets choke out (easily sorted) and the volume pot is scratchy (I can’t recall if it was like that before). The finish looks a bit dull and the metalwork a bit tarnished but nothing serious. After 3‑4 days, the benefits of being played were immense; it feels like it is coming back to life and sustains beautifully. The electrics need sorting out but it looks promising and not too bad for a 55‑year old. If the other 41 are no worse, I will be utterly amazed and truly delighted. As ‘they’ say, expect the worst and hope for the best. Fingers crossed.
The second challenge, I actually alluded to back in December 2017 in my end‑of‑year roundup. The ‘new’ house has a dark, damp, grotty cellar that I was hoping to make into a suitable home for the guitars during 2018. Unfortunately, this did not happen, as other priorities had to be undertaken first, e.g. a new roof! Converting the cellar into a usable space means ‘tanking’ it to keep the space and the rest of the structure dry, as well as some means of controlling temperature, humidity, ventilation and security.
As with all good intentions, this major project was meant to be completed prior to the guitars’ repatriation. However, as most of these things go in my life, it has happened the wrong way round. It may, though, spur me onto getting the ‘guitar room’ appropriately reconditioned in 2019, resources permitting of course. I should mention that this is not some luxurious mansion with an extensive basement area, it is very small, built into a cliff, with no natural light or ventilation and, unless one is naturally vertically challenged there is no headroom, as it is only about 5 feet (1.5 metres) high, and that is before any work is done on it. Also, access to it is far from easy to put right and will never be ideal. Nevertheless, it is better than nothing and, once it is finished, it should provide safe and secure accommodation for the instruments, amps and effects. In the meantime, I’m sleeping amongst a few piles of dusty guitar cases. Still, as a self‑confessed guitar nut, there are worse things I can think of.
CRAVE Guitars – Cellar
You never know, having a wider choice of vintage guitars to play may even improve my musicianship, as they are inspiring to pick up and use – God knows, my playing needs to improve and not just to do justice to these fine instruments!
There are other benefits of reuniting the ‘collection’, other than getting to play them. I should be able to take new photographs (and perhaps even videos?!) to populate the web site. New images can accompany the revised narrative that has already been partially prepared. There may also be an opportunity to liven up social media output as, frankly, I’m bored of posting the same old pictures from a decade ago.
I have long wanted to share my passion with others who may have a similar persuasion and it would be good to feature some or all of them in some sort of publication. If anyone is interested, give me a while to spruce them up and let me know. I think they are ‘cool & rare’ and just may be of interest to a wider audience.
I am hopeful that, despite the many setbacks that have led to where things are today, this may just be the turning point in the evolution of CRAVE (Cool & Rare American Vintage Electric) Guitars that I’ve been waiting for and a launch pad to better things. One day, maybe.
Outro
I think that has caught up with most developments taking place at CRAVE Guitars over the last year. While the ‘Potted History of the Guitar’ series was a great thing to do, it’s also good to get back to the personal ethos underpinning CRAVE Guitars. The prematurely trailed follow up to the ‘Potted History’ series is having to be put back, as I haven’t yet done the background research to get started. The reintegration work associated with the no‑longer‑exiled guitars will also take up considerable time and effort in coming weeks and months, so who knows what will appear here next month. Why not come back at the end of February and find out?
The invigorating prospect of having so many great vintage instruments to hand will hopefully act as a catalyst for change and progress. I’m still not tempted to set up CRAVE Guitars as a business; I just don’t have the ‘killer instinct’ to trade and, anyway, the sentimental connection has become strong. So, it looks like the not‑for‑profit mission to conserve this particular aspect of popular music heritage will continue, at least for the foreseeable future. Whatever transpires, the venture will certainly keep me busy for a while and that has to be seen as a positive.
Just in case you didn’t know this already, vintage guitars are AWESOME!
Now… where on Earth do I start with the ‘old in’? I think it might just be a case of, ‘eenie meenie miney mo…’ and see what happens. Until next time…
CRAVE Guitars ‘Quote of the Month’: “I would rather fail at being great than succeed at being mediocre”
Hello again. Just when you thought it was safe to go back into the studio, on stage or rehearsal room… some closure is required.
As before. if you wish to recap on any or all of the previous articles before starting here at the end, the whole ‘Potted History of the Guitar’ series, can be accessed here (each part opens in a new browser tab):
Note: For completists, I’ve updated Part VII (September 2018) to include some empirical data over the last decade to fill out the ‘recovery and rejuvenation’ section. It isn’t vital by any means. Just sayin’.
It was only after I completed the mammoth task of researching and documenting the history of the guitar, that I had another thought. All eight parts were written from scratch with little idea of where it would all end up. At the end of the 8th (and what I thought at the time was the final) part in the series, I mentioned that it had ended with “a bit more of a whimper than some almighty bang”.
After all the effort invested in telling the guitar’s epic journey, I felt a tad disappointed that something was missing but I wasn’t sure what it was. Even though the narrative needed to have a line drawn under it at some point, it wasn’t perhaps up to me to determine the last remaining thoughts about the topic.
As is my wont, and if you’ve read any of my articles before, you’ll know that I tend to have a lot of wonts, I thought about what might be a fitting coda to the outstanding ‘unfinished business’. That ‘missing link’ turned out to be something that isn’t actually part of the historical timeline or anything that I could add myself, but something else altogether.
Whereas the first eight parts were in my own words, I felt that it would benefit from, and indeed deserved, some independently derived anecdotes from some highly respected sources. So… I had this genius (!?) epiphany that I would select some imparted wisdom from people who have made a living either playing or being in the influential presence of the mighty guitar.
While working on social media over the last four years, I have compiled and posted many interesting quotes from musicians. Of the many hundreds of apt and often motivational quotes, quite a number of them make reference to the guitar in one way or another. It seems therefore appropriate to share them in order to give a sense of closure to the guitar’s long story. While I am not alone in my admiration for the instrument, I felt that readers shouldn’t just take my word (or many words as it turned out) for declaring the importance of the humble guitar within the context of music and cultural history. As a result, I will leave it to the professionals to have their say on the subject as they see it from their own perspective. You may recognise some of the names along the way, ranging from ‘Dimebag’ Darrell Abbott to Frank Zappa – a veritable and literal A‑Z of guitar wisdom over the years.
What follows are some of my favourite guitar quotes for your consideration. You may well have others that complement these and which may add something to the overall picture. All in all, I think that they provide the appropriate concluding element that I was unwittingly looking for, bringing a bit of subjective coherency to the factual chronology.
So, from the horse’s mouth of music royalty, so to speak, take the opportunity to internalise what they say into your psyche. You never know, you may end up being a better guitarist (and perhaps a more rounded human being) by taking heed of a thing or two from the masters of their trade. After all, they can say it better – and way more succinctly – than I can, so perhaps it is best left to them to articulate the remainder of this article. Are you sitting comfortably?
Musicians’ quotes about the guitar
Just to mix it up a bit, the quotes are listed in alphabetical order of the quote, rather than by the artist. There are also quite a few pictures this month, so to save repetition, where an artist has more than one quote, their picture only appears next the first one. Enjoy…
A guitar is a very personal extension of the person playing it. You have to be emotionally and spiritually connected to your instrument. I’m very brutal on my instruments, but not all the time – Eddie Van Halen (1955-)
A guitar is like an old friend that is there with me – BB King (1925-2015)
A guitar is something you can hold and love and it’s never going to bug you. But here’s the secret about the guitar – it’s defiant. It will never let you conquer it. The more you get involved with it, the more you realize how little you know – Les Paul (1915-2009)
Ah, I could make it in the shape of a guitar, and it would a) be more affordable, and b) a guitar player could double on this instrument – Leo Fender (1909-1991)
As far as I’m concerned, I’m just a guitar player, and my job is to go out there and play and entertain and do my thing – Les Paul (1915-2009)
Besides being a guitar player, I’m a big fan of the guitar. I love that damn instrument – Steve Vai (1960-)
Describing certain sounds, there’s a common language that guitar players have – Joe Perry (1950-)
Doesn’t matter what guitar you play, as long as you’ve got passion! – Eric Johnson (1954-)
Every time you pick up your guitar to play, play as if it’s the last time – Eric Clapton (1945-)
Finding ways to use the same guitar people have been using for 50 years to make sounds that no one has heard before is truly what gets me off – Jeff Beck (1944-)
For me, I think the only danger is being too much in love with guitar playing. The music is the most important thing, and the guitar is only the instrument – Jerry Garcia (1942-1995)
Guitar is the best form of self-expression I know. Everything else, and I’m just sort of tripping around, trying to figure my way through life – Slash (1965-)
Guitar playing is both extremely easy for me and extremely difficult for me at the same time – Kirk Hammett (1962-)
Guitars are fun. There are plenty of different kinds to play. They look cool. They sound cool. Don’t you want to play guitar? – Joe Satriani (1956-)
Guitars have been the obsession of my life. I first picked one up at the age of four and I’ve been a guitar junkie ever since – Johnny Marr (1963-)
I believe every guitar player inherently has something unique about their playing. They just have to identify what makes them different and develop it – Jimmy Page (1944-)
I can’t even read notes. But I can teach someone how to make a guitar smoke – Ace Frehley (1951-)
I don’t know of a guitar player that has only one guitar. They’re never happy with one. I’m never happy with just one of them. I woke up and ended up with six, even if you can only play one at a time! – Les Paul (1915-2009)
I don’t play a lot of fancy guitar. I don’t want to play it. The kind of guitar I want to play is mean, mean licks – John Lee Hooker (1912-2001)
I don’t want you to play me a riff that’s going to impress Joe Satriani; give me a riff that makes a kid want to go out and buy a guitar and learn to play – Ozzy Osbourne (1948-)
I had no aspirations to be a musician, but I picked up a guitar for two seconds and haven’t put it down since – Slash (1965-)
I just go where the guitar takes me – Angus Young (1955-)
I loved playing the guitar and I knew I was pretty good at it, so that’s what I wanted to do with my life – Ace Frehley (1951-)
I never felt so close to a guitar as that silver one with mirrors that I used on stage all the time – Syd Barrett (1946-2006)
I never stop being amazed by all the different ways of playing the guitar and making it deliver a message – Les Paul (1915-2009)
I never wanted to sing. I just wanted to play rhythm guitar – hide in the back and just play – Kurt Cobain (1967-1994)
I started out playing guitar because Jimi Hendrix was my hero, so my roots were really based on Jimi Hendrix and his style of playing – Joe Satriani (1956-)
I think people must wonder how a white girl like me became a blues guitarist. The truth is, I never intended to do this for a living – Bonnie Raitt (1949-)
I tried to make guitars that were close to what my heroes played. That’s the way it’s done. My experience is that you have to do it like a musician. You have to learn the language before you can learn to be a novelist – Paul Reed Smith (1956-)
I want every girl in the world to pick up a guitar and start screaming – Courtney Love (1964-)
I wanted to connect my guitar to human emotions – BB King (1925-2015)
I wonder if I could make an electric bass – Leo Fender (1909-1991)
I’m just a guitarist in a kick-ass rock and roll band. What more could I ask for? – Eddie Van Halen (1955-)
I’ve had three wives and three guitars. I still play the guitars – Andres Segovia (1893-1987)
If ever there’s an obscene noise to be made on an instrument, it’s going to come out of a guitar… Let’s be realistic about this, the guitar can be the single most blasphemous device on the face of the earth. That’s why I like it… The disgusting stink of a too‑loud electric guitar: now that’s my idea of good time – Frank Zappa (1940-1993)
If something is easy to repair, it is easy to construct – Leo Fender (1909-1991)
If you don’t know the blues… there’s no point in picking up the guitar and playing rock and roll or any other form of popular music – Keith Richards (1943-)
Lean your body forward slightly to support the guitar against your chest, for the poetry of the music should resound in your heart – Andres Segovia (1893-1987)
My guitar is not a thing. It is an extension of myself. It is who I am – Joan Jett (1958‑)
My guitar was a loyal person to me – Dave Mustaine (1961-)
Nothing is more beautiful than a guitar, except, possibly two – Frédéric Chopin (1810-1849)
Playing guitar was one of my childhood hobbies, and I had played a little at school and at camp. My parents would drag me out to perform for my family, like all parents do, but it was a hobby – nothing more – Bonnie Raitt (1949-)
Running my hands really fast up and down the fretboard… I mean, anybody can do that. It’s the Guitar Olympics, and I can’t think of anything more pointless – The Edge (1961-)
Sometimes the nicest thing to do with a guitar is just look at it – Thom Yorke (1968-)
That’s all I wanted to do as a kid. Play a guitar properly and jump around. But too many people got in the way – Syd Barrett (1946-2006)
The guitar has a kind of grit and excitement possessed by nothing else – Brian May (1947-)
The guitar is a small orchestra. It is polyphonic. Every string is a different colour, a different voice – Andres Segovia (1893-1987)
The guitar is just a wonderful instrument. It’s everything: a bartender, a psychiatrist, a housewife. It’s everything, but it’s elusive – Les Paul (1915-2009)
The guitar is a wonderful instrument which is understood by few – Franz Schubert (1797-1827)
The guitar is the coolest instrument in the world – Steve Vai (1960-)
The guitar is the easiest instrument to play and the hardest to play well – Andres Segovia (1893-1987)
The guitar is your first wings. It’s assigned and designed to unfold your vision and imagination – Carlos Santana (1947-)
The guitar was my weapon, my shield to hide behind – Brian May (1947-)
The media says that equality for women has arrived, but if you look around, you still don’t see girls playing guitars and having success with it – Joan Jett (1958-)
The most important part of my religion is to play guitar – Lou Reed (1942-2013)
The time I burned my guitar it was like a sacrifice. You sacrifice the things you love. I love my guitar – Jimi Hendrix (1942-1970)
The violin is my mistress, but the guitar is my master – Niccolò Paganini (1782-1840)
There’s something about approaching universal truths with the simplicity of the acoustic guitar. You can take it anywhere, and it helps me reach listeners of all ages and walks of life – Jim Croce (1943-1973)
To me a guitar is kind of like a woman. You don’t know why you like em but you do – Waylon Jennings (1937-2002)
To stand up on a stage alone with an acoustic guitar requires bravery bordering on heroism, bordering on insanity – Richard Thompson (1949-)
When the intellectual part of guitar playing overrides the spiritual, you don’t get to extreme heights – John Frusciante (1970-)
When you find yourself in the deepest rut you’ve ever known, don’t ever forget how f*ckin’ good the guitar sounds – ‘Dimebag’ Darrell Abbot (1966-2004)
When you just get mixed up and there’s too much going on, then it’s time to pick up your guitar – Les Paul (1915-2009)
When you think about where guitar playing is going today… it’s going everywhere at the same time – Joe Satriani (1956-)
With my Les Paul, I know I’m small. But I enjoy living anyway – Marc Bolan (1947-1977)
Why did they keep changing guitars and amplifiers when they were perfect? They did the same things with cars, if you ask me. They forgot how to make them right, because they focused on style and bells and whistles – Buddy Guy (1936-)
Your sound is in your hands as much as anything. It is the way you pick and the way you hold the guitar, more than it is the amp or guitar you use – Stevie Ray Vaughan (1954-1990)
Conclusion
Well, there you go. A fascinating summary of the world in which the guitar exists from the real experts. Do I have a favourite quote from among that lot? Nope. How could one pick a single truism out and exclude the remainder? I think that the collective intelligence from these esteemed contributors is what makes the overall message so powerful. Given Fender’s 2018 research that suggests that half of all new guitarists in the U.S. and UK are women, perhaps in the future, it would be good to feature more memorable quotes from prominent female guitarists.
When you think that what they say relates to what is essentially just a bit of wood, metal and plastic (in most cases), the guitar truly stands out as something special. At its most basic, the guitar is an artefact that doesn’t do anything of and by itself, it requires a symbiotic attachment to the person playing it to make it work its magic. It hangs on a strap or sits on your lap and converts the emotional core of the musician’s expression into fantastic guitar music that has touched just about everyone on the planet and has become a global phenomenon like no other.
Whether from musicians or not and regardless of whether there is any profound insight or not, what people will say about the guitar in the future, one can only imagine. Whatever is divulged, ‘the guitar’ will undoubtedly be a topic that will be widely debated for as long as people pick up the instrument and play music on it.
What more can one possibly add? Well… you may have noticed that at the bottom of every monthly article is a ‘CRAVE Guitars’ Quote of the Month’. This is my own way of teasing some mental curiosity as a parting shot. So, while my humble ‘thoughts of the day’ are possibly not worthy of being considered in the company of the hallowed artists quoted above, below is my modest addition to the canon, just where it usually is, at the end of my regular monthly rant. The eagle‑eyed reader may actually recognise it because it appears at the bottom of every CRAVE Guitars’ web page and on all CRAVE Guitars’ related social media profiles. I admit that, when writing this epilogue, I tried to come up with something clever but the attempts were, unsurprisingly, contrived and derivative. So, I went back to where it all began and what I felt deeply when I founded CRAVE (Cool & Rare American Vintage Electric) Guitars over 10 years ago. I looked at it again and realised that it remains a heartfelt and very personal belief, so I reckon it fits the bill as a nice little sign‑off. Nuff said.
Now that really is, possibly, maybe, probably, perhaps the last‑ish part of ‘A Potted History of the Guitar’. Honest. Until next time…
CRAVE Guitars ‘Quote of the Month’: “Love Vintage Guitars. Music matters. Create. Play. Be inspired! Share the passion… Change lives for good”
Welcome back to the latest in a long series of articles chronicling the history of the world’s favourite musical instrument. Last time, we covered the advent of production solid body electric guitars during the guitar’s ‘golden era’ from c.1950-1965. That article also covered some relevant later events, but the essence was about a period of intense invention and creativity, hence why it deserved a separate article dedicated to it, even though much of the content would be familiar to many.
This month’s article mostly focuses on ‘what happened next’ between c.1965-1987, although it does also cover the subsequent period up to the current day, albeit in less depth than the earlier years. Depending on how the rest of the story is covered, this 7th part is likely to be the penultimate episode.
If you’ve been following the various twists and turns along the way, you’ll know that I have tried very hard to strike a balance between light entertainment for the general reader and the level of detail that would appeal to the needs of the nerdiest of guitar geeks out there. As previously stated, this is not an academic thesis – I just don’t have the time or resources to reference every element along the way, so it probably will never make it into book form, which is a bit of a shame but ç’est la vie. However, once the 3,500 year history has been finished, I may try to bring it all together as a ‘box set’ feature on the web site, so it will be easier to find and come back to than monthly instalments. It also provides the opportunity to correct the content. I may also add a bit off the original longer version back in (!!) and to balance the various parts as a more coherent whole.
You may wish to recap on previous articles before starting here at Part VII. If so, the previous segments of ‘Potted History of the Guitar’ series, can be accessed here (each part opens in a new browser tab):
I hope that you’ve enjoyed the journey so far and will stick with it for just a little longer. For me, it has certainly involved a huge amount of hard work researching and learning along the way. There is an enormous amount of information that had to be excluded in order to make it digestible in an online format. As always, while I have been diligent, some errors and omissions will inevitably have crept in. Not only do I apologise if that is the case but also, I welcome feedback from readers in order to correct or clarify. I would also encourage readers who might wish to look at things either from a different perspective or with a different level of detail to explore the fascinating world of guitars for yourselves.
There are not many pictures this month, as the subject matter is largely narrative‑driven. Sorry about that, photo fans.
Post-Modern Reconfiguration, Rejuvenation and Consolidation
It has become generally accepted that the electric guitar’s so‑called ‘golden era’ started at the beginning of the 1950s with the introduction of Fender and Gibson’s solid body electric guitar models and ended in the mid‑1960s around the time that Leo Fender sold up in early 1965, followed by Gibson in 1969.
On the face of it, the years immediately after the mid‑1960s would appear to be of little historic interest, particularly as far as investors and ‘serious’ collectors are concerned. While the 1950s and early 1960s have been very well documented in countless learned tomes, the subsequent years have tended to be characterised by vociferous opinion and anecdote in a relative vacuum, rather than subject to objective scrutiny.
The Internet has, perhaps unsurprisingly, encouraged many already polarised opinions to become even more extreme. Assertive and often throwaway hyperbole of many self‑appointed ‘experts’ has possibly been consistently exaggerated to the point that they have gained some sort of historical validity. Widely read ‘unpopular opinion’ is often misinterpreted as indisputable definitive evidence. It isn’t gospel; there was more to it than what many would have you believe.
This version of the ‘facts’ is arguably simply that and, while every effort has been made to remain impartial, it should be read with a degree of realistic scepticism. This doesn’t mean that there wasn’t some ‘smoke without fire’, just that the flames may have been fuelled by circumstances and intensified by ill‑informed prejudgment.
The music industry wasn’t alone in coming in for acerbic over‑criticism; the American automotive industry was also subject to similar issues during 1960s and 1970s. The parallels extend beyond the superficial with the demise of many historic car brands and the inexorable rise of Japanese competition. As with guitars, some of these old models are now becoming highly sought after. The guitar industry during the latter part of the 20th Century, it seems, was symptomatic of wider deep‑seated socio‑political problems in the world’s largest capitalist economy.
Actually, ‘what happened next’ is an equally fascinating tale and one that is worth spending a little while looking at. At the same time, it’s also worth standing back and looking at the bigger picture as events unfolded. While it’s all a matter of degree, what transpired was rife with intrigue and machination. The appeal of these transitional years is one of the reasons that CRAVE Guitars tends to focus on ‘forgotten underdog’ and quirky cool American electric guitars from between around 1960 and 1989, although not exclusively.
Was that all‑too‑brief 15‑year ‘golden era’ the end of the story? Will guitars built in the ‘dark ages’ between 1965 and 1987 remain ignored most as gross errors of judgement? Will there be another defining period of electric guitar evolution or will musicians spend their lives experiencing mediocrity by default while harking back to that unobtainable time viewed through rose‑tinted spectacles? Perhaps digital technology will deliver the next step‑change with some Darwinian mutation that future writers will look back upon and write about. OK, enough of the rant, on with the story…
The Catalysts
The trouble really started once both Fender and Gibson been acquired by faceless corporations used to running commercial businesses, rather than important customer‑led operations. Despite post‑war prosperity and growth, the period between the mid‑1960s and the mid‑1980s could possibly be described aptly as eventful and tempestuous. In hindsight, whichever way you look at it, the sale of the industry’s ‘big guns’ was a 20th Century watershed for guitar building.
Firstly, let’s take a quick look at what actually happened immediately after the ‘golden era’ drew to a close circa 1965. The subsequent corporate merger & acquisition activity impacted directly on American musical instrument manufacturing up to the end of the 1980s. A few choice examples may help to illuminate the significant strife that befell the industry for a couple of decades (in rough chronological order)…
Rickenbacker – The only one of the major American brands that didn’t ‘sell out’ during the 1960s was Rickenbacker. They had, in some ways dodged that particular bullet, as Adolph Rickenbacker had already sold his company to music industry businessman Francis C. Hall in 1953. In retrospect, the move to transfer the undertaking and to keep it in safe hands seemed both pre‑emptive and positively prophetic. Arguably, the timing enabled Rickenbacker to capitalise on 1950s creative growth and become more resilient to what was to come. RIC (short for Rickenbacker International Corporation) has remained under the ownership of the Hall family since 1953 with John C. Hall as CEO at the time of writing.
Fender – After Rickenbacker, Fender was the first of the big names to capitulate to big business ambition. In 1965, Leo Fender sold his company to CBS (Columbia Broadcasting System) for just over $13m. The reason often given for the sale was Leo Fender’s health, although an injection of capital funding probably was also contributory. Other perspectives cite Leo Fender’s desire to pursue new ideas, which he possibly couldn’t do while running the company. CBS started making changes almost immediately and expanded capacity at Fullerton to increase supply. By agreement, Leo Fender was prohibited from setting up another music instrument company for 10 years, after which he went on to found Music Man (1974) and then G&L (1980). After 20 years under CBS control and on the brink of total collapse, division president William Schultz bought the company, forming Fender Musical Instruments Corporation (FMIC) in 1985. What followed was a period of intense restructuring, with guitar production temporarily moved to Japan for approximately two years before resuming full American manufacturing with the launch of the American Series guitars in 1987. U.S. manufacturing was moved from Fullerton to Corona, California and its headquarters were relocated to Scottsdale, Arizona. Fender was once again back on the path to success as an independent company and has remained so ever since.
Danelectro – Danelectro was originally formed by entrepreneur Nathan Daniel in 1947. Daniel built his business on the back of large scale, low cost department store and mail order demand for electric guitars, often branded as Silvertone and Airline. This enabled him to start building instruments under the Danelectro brand from 1954. By 1966, Daniel sold Danelectro to industry giant MCA (Music Corporation of America). MCA tried unsuccessfully to introduce the Coral brand and to restructure its distribution network. The outcome was that Danelectro ceased production altogether just 3 years later in 1969. The brand was resurrected by the Evets Corporation in the late 1990s and, after several faltering attempts to recapture market share, Danelectro remains in operation as a successful American company with overseas manufacturing based in China and Korea.
Gretsch – Gretsch was originally founded by Friedrich Gretsch in 1883. Two years after Fender and one year after Danelectro, Fred Gretsch sold the family business to the Baldwin Piano Company in early 1967. After many organisational troubles including relocation, factory fires, Chet Atkins withdrawing his endorsement, and misjudged model decisions, Baldwin finally ceased production of Gretsch instruments by 1981. Fred W. Gretsch acquired what little remained of the company in 1985, basically just the Gretsch name and rights ownership. After a number of abortive efforts, consistent output was eventually re‑established in Japan. Rockabilly guitarist Brian Setzer became a key endorsee for Gretsch in the 1990s and consumer interest in the brand was rekindled. Retaining family leadership, Gretsch has been under the patronage of Fender since 2002 and the famous brand is once again a significant player in the guitar industry.
Gibson – Gibson was really the last of the large American names to succumb to corporate ownership. Gibson’s parent company, Chicago Musical Instruments Ltd (CMI) followed the competition in 1969 when Gibson was taken over by a South American brewing company called ECL and then subsumed by Norlin Musical Instruments in 1974. Gibson survived cost‑cutting, relocation to Nashville and general mismanagement largely intact, although its hard‑earned reputation was severely tarnished. Gibson eventually returned to private ownership in 1986 through a consortium management buyout. Despite a major financial crisis and bankruptcy protection initiated in May 2018, there are signs of a positive future for the company.
These were just some of the big players who were able to weather the economic storms during the second half of the 1960s through the 1970s and into the 1980s. In addition to the big names, plenty of other well‑known American companies failed to survive, including:
Valco merged with Kay in 1967; a move that included familiar names such as Supro and Airline. However, the newly combined company went bust in 1968
National Dobro merged with Mosrite before the latter went bankrupt, also in 1968
Harmony lasted until 1975 before it ceased trading
Those that survived the volatility would continue to fight for survival at best. Overall, when viewed in hindsight, it proved a disastrous phase for American guitar making and collectively one that isn’t widely documented, other than in individual circumstances. The ‘golden era’ was, seemingly, definitely over.
As is often the case, the causes of American guitar manufacturing woes between the mid‑1960s and the mid‑1980s are quite complex, based on deep‑seated structural flaws. Looking at the circumstances strategically, there were probably, amongst many other contributory factors, five key issues…
Industry structure and stability – Inward investment and backing of large business should have provided a positive commercial injection to guitar companies who were either struggling with financial difficulties or were unable to grow quickly enough with existing management structures. What actually happened was that big businesses, as is their wont, were looking to cut costs and increase profit, seemingly unaware of the impact that they were having. The large companies tried to stimulate demand by experimenting and introducing new products without assessing whether what they were making was adequately meeting consumers’ needs. For small agile companies, risk taking was a vital part of the creative process, while the bigger firms focused on large scale, efficient production methods, conversely heightening the risks of failure. Remote and disconnected governing bodies tended to dictate business decisions based on balance sheets and shareholder return, rather than customer satisfaction. Arguably, though, the businesses were in dire need of ‘better’ rather than ‘different’ management both before and after takeover.
Industrial relations – Strict operational disciplines, controlled production processes and rigorously applied policies are a fundamental requirement of larger bureaucratic organisations. These management styles were generally not part of the music industry’s ‘way of doing things’ at the time. Companies needed to be managed effectively rather than efficiently and, unfortunately, the pendulum swang too far towards the latter. Business managers exhibited a flagrant disregard for the expertise and skills required to make consistent, high quality musical instruments. Production facilities were relocated, often giving long‑term highly experienced luthiers a ‘move or go’ ultimatum. In addition distribution and dealership networks were changed with little regard for what went before. Unhappy employees and belligerent trade unions led to heated industrial disputes (and worse), thereby causing significant leadership and management problems. Decades of accumulated knowledge, skills, expertise and, perhaps importantly, attitude were lost to the industry in a short space of time – something that would take years to rebuild. The outcome was that quality fell, exacerbating existing deficiencies elsewhere in the industry.
Industry culture – New corporate owners did not fully appreciate or take the time to understand why the guitar industry worked as it did, resulting in fundamental mistakes internally and externally. The latter disenfranchised those involved in the supply chain from distributors to dealers and, ultimately, impacting on paying customers. Crucially, working musicians’ requirements were not being met and, with that dissatisfaction, brand loyalty diminished as professional guitarists looked elsewhere for alternatives. In addition, musical tastes were rapidly changing and short‑lived fads required nimble organisations that knew how to adapt to changes quickly and appropriately. Smaller companies that were better‑tuned into what was going on could flex more easily. The larger corporations, however, were unable to spot change and respond, leading to mismatches and time lags between demand and supply. Many commentators suggest that it was because musicians weren’t running the show. However, guitarists don’t necessarily make good business people (or vice versa!), which might have contributed to the difficulties. Significantly, two of the most influential guitar innovators – Leo Fender and Ted McCarty – didn’t play the guitar at all. Nevertheless, they were effective leaders because they ensured that professional artists were closely involved with business decisions. Importantly, the time when musicians were listened to and relationships were actively cultivated had fallen by the wayside.
Supply problems – Availability of consistent materials, particularly the all‑important tone woods, created challenges for large‑scale American production. Variable density and therefore weight of some imported tone woods meant that it was difficult to manufacture to dependable standards. Depending on the combination of materials, the shortage of quality inputs affected builders to different degrees. Around the same time, sustainability and environmental factors were becoming an issue, leading to further supply issues. Manufacturers started looking to alternative materials including metal (e.g. Kramer, Travis Bean), plastics (e.g. Ampeg/Dan Armstrong) and composites (e.g. Gibson) that were intended to improve consistency and streamline manufacturing processes. Other moves included building guitars not from single pieces of difficult to acquire, expensive wood but from cheaper, smaller, more available cuts. Consumers saw such actions as negative and symptomatic of other perceived underlying problems. Unfortunately for the manufacturers, customers were not impressed by ‘good intentions’ and the changes were seen as cost‑cutting measures taken a step too far. Many consumers saw through superficial claims and resented the big companies for making what they felt were false marketing claims.
Far Eastern competition – Enterprising Japanese companies, revitalised by post‑WWII recovery and able to observe from outside, spotted that American labour and manufacturing costs were contributing to a combination of poor quality and high prices – an equation that would present opportunities to penetrate a previously U.S.‑dominated market. Companies such as Ibanez and Yamaha did two crucial things. The first was to use their structural advantages to make high quality instruments at lower cost, and to produce them in large enough numbers to compete with American products on their own ground. The second thing they did was to brazenly copy iconic American designs, presenting consumers with recognisable products built to (generally but not always) higher standards and sold more cheaply than the American ‘classics’. There is more on the Japanese competitive assault on American guitar makers below. They also used rapidly changing music trends to create openings for entirely new products, including their own designs, thereby beginning to build a strong and more ethical reputation of their own. When the inevitable backlash came (see below), the marketplace had already changed fundamentally.
Lawsuit Guitars and Trademark Protection
During the post‑1965 period, sales of major American brand guitars was in decline and the home industry was in disarray. This provides a broad background against which American companies had to contend. Generally speaking, the way in which the industry and marketplace was organised was not favourable for the likes of Fender, Gibson, Gretsch, Rickenbacker and many others.
The takeovers and general (mis-)management of American firms left the U.S. industry weakened and susceptible to aggressive business manoeuvres. American labour, tooling and material costs didn’t fall, so prices for finished instruments generally remained high for guitars that were increasingly poorly made. It is relatively easy to understand why the 20‑year period between approximately 1965 and 1985 was crucial to reshaping the global guitar making industry.
One particular Japanese guitar maker, Hoshino Gakki Gen, saw an ideal opportunity to enter the fragile American market. Cleverly, Hoshino recognised the potential animosity towards Japanese‑sounding products after WWII and adopted the Ibanez moniker. Incidentally, the Ibanez name was derived from Spanish guitar maker Salvador Ibáñez, who made classical guitars and sold them to Japan from the 1920s. When Ibáñez, failed during the Spanish Civil War (La Guerra 1936-1939), Hoshino acquired the rights to use the name, dropping the accents in the process. Hoshino’s next step was to take over an American company, Elger, which had already been importing Japanese guitars into the U.S. This move gave them ready access to the American territory, initially as Hoshino USA and then Ibanez USA. From 1970, Ibanez began systematically targeting and imitating popular American guitar models, particularly from Gibson, Fender, and Rickenbacker.
Initially, Fender and Gibson chose not to challenge these foreign copies unless they were identical to the originals, i.e. deliberate forgeries. Perhaps they didn’t see the early copies arriving in relatively small numbers as a significant threat and therefore not worth the lengthy and expensive battles through the American court system with no guarantee of success. Perhaps naively, they may have seen the copies as providing entry‑level experience that would lead consumers to trade up and purchase the ‘real thing’. Nobody really knows for sure. However, by taking their eye off the proverbial ball, the already struggling American brands were storing up a hornet’s nest of latent problems.
The relatively cheaply made Japanese copies often used bolt‑on necks, cheap materials and inferior hardware. Having said that, they were often reasonably well made for what they cost the consumer. The slavish copies appealed to many novice guitarists wishing to have guitars that, at least visually, looked like the more expensive American counterparts without the accompanying high price tags. Notably, and perhaps pertinently, Fender’s own low cost ‘student’ guitar lines (the Mustang ‘family’) and Gibson’s budget models (the Melody Maker) didn’t resemble their upmarket pro‑level instruments, further exacerbating the weaknesses in the eyes of customers.
The Japanese picture at the time is typically complex and confusing, particularly when trying to differentiate the production companies from the brands they made and the importers they used. Some of the companies such as Tokai, Greco, Yamaha and Suzuki followed Ibanez’s lead and jumped on the cloning bandwagon, making relatively faithful copies of American guitars.
The huge Kawai Teisco company was a mass producer that made guitars under many names, including Apollo, Domino, Kent, Randall, Sterling, Victoria and Winston. One brand, Antoria was actually a German company (Framus) that imported Japanese Guyatone (Suzuki) guitars that included replica Stratocaster copies. Others, such as British firm CSL (Charles Summerfield Limited) originally rebranded imported Ibanez guitars. Columbus was another brand that simply imported Japanese‑made guitars under its own name. Hondo was an American company that imported Japanese copies, giving them some home‑grown legitimacy. The Spanish‑sounding Fernandes, on the other hand, was a wholly owned Japanese company that also used the name Burny. Many companies made guitars for other companies, so the picture is further obscured. There were many, many Japanese manufacturers that were largely unknown outside the country but were indirectly contributory to the assault on America and Europe in the 1960s and 1970s, including Fujigen Gakki, the aforementioned Hoshino Gakki Gen (who also used the Tama brand), Matsumoku, Moridara and Tombo.
So… just what were all these Japanese companies actually targeting? In particular, Gibson’s Les Paul and SG models, as well as Fender’s Telecaster and Stratocaster came in for ubiquitous copying. Popular Martin, Guild and Gibson acoustics also came in for replication, as they were the world’s most recognisable acoustic instruments at the time. Acoustic copies including names like Takamine, Morris, Pro Martin and Ventura. Even the fonts used for headstock logos often mimicked the original American brand styles.
As volumes increased, the wave of imports understandably caused problems for the original manufacturers and it was only a matter of time before there was a defensive response. That reaction was based largely on Gibson’s famous Les Paul and particularly the outline shape of the headstock.
In June 1977, Gibson’s owners at the time, Norlin, filed a legal case against Ibanez/Hoshino for copying the Gibson ‘open book’ headstock outline. The case was settled out of court by February 1978, by which time Ibanez had already changed their headstock shape. However, since 1974, Ibanez had been astute enough to foresee the complication and had been developing and improving its own unique Artist guitar designs, thereby circumventing any further rights issues. From 1978, once the lawsuit was behind them, Ibanez focused purely on its own designs.
Despite appearances, there was, in fact, only one landmark lawsuit at the time and it only related to the design of the headstock on Gibson guitars. Presumably, other American manufacturers were watching and waiting for the outcome of the Gibson case. Not looking for potentially damaging confrontation in the courts, other Japanese companies sought to avoid the wrath of the American companies and changed their designs just enough so as not to fall foul of further litigation.
Ironically, some of the Japanese ‘lawsuit’ guitars have since become collectable in their own right. Although many copies that claim to be subject to the lawsuit aren’t, they are just guitars made during the ‘lawsuit era’ of the late 1970s. Generally speaking, Japanese guitar making – having made its mark for better or worse – went on to plough their own furrow in the multinational market, establishing a successful business model on which they could build.
The imitation game hasn’t gone away completely though. Many ‘knock off’ guitars in the 21st Century are emanating from China, where there is little effective means of legal challenge. While some of the guitars originating from China replicate American designs and are produced in large volumes, some of the fakes are appearing in small quantities as very convincing forgeries of rare and valuable vintage instruments.
Also, somewhat ironically, the big American brands struck back by strategically shifting manufacture of lower cost instruments off‑shore. Fender made guitars in Japan from 1982, only later changing the name to Squier to differentiate them from the American originals. Similarly, Gibson started Far Eastern manufacture of Epiphone guitars in Japan in the early 1970s, then in Korea from 1983, before relocating production again in 2003 to a dedicated Epiphone factory in Qingdao, China.
In 1984, PRS guitars was established by luthier Paul Reed Smith and has since become one of America’s major guitar manufacturers. To cater for all price points, PRS also introduced Korean production facilities for its SE‑branded guitars in 2003. While on the subject of lawsuits, after PRS had released the PRS Singlecut in 2001, Gibson filed a trademark infringement claim against PRS for allegedly copying the Les Paul design. Gibson’s lawsuit failed at appeal and PRS resumed production of the Singlecut, albeit slightly altered, from September 2005.
Fender now actively defends its trademarks, which exist in perpetuity, unlike patents that have a limited duration. To illustrate the issues, Fender’s defence of its trademark headstock design reads as follows, “The headstock is the key source-identifying feature of the modern electric guitar. In particular, the shape of the headstock (which, in the types of guitars at issue here, is part of a single piece of wood that also includes the guitar neck) is nonfunctional and primarily serves to identify the brand and model of the guitar. Fender owns trademark rights and federal registrations for the shapes of its headstock designs. These marks are instantly recognizable to generations of musicians and music fans as indicators of the source of Fender’s products and of the immense history and goodwill associated with Fender.”
Furthermore, Fender lost a 2009 application to trademark its guitar designs retrospectively. Opponents stated that consumers had had decades of unopposed exposure to those shapes from a wide variety of other guitar makers. This particular ruling opened the door to many look‑alike guitars, bar the familiar and distinctive headstock shapes.
Rickenbacker, unlike many of its counterparts, trademarks its important designs and vigorously protects them through the courts, hence why there are generally fewer Rickenbacker copies on the market compared to Fender and Gibson clones.
The whole issue of who owns what and how owners’ rights can be protected in a global market rife with replicas is a hugely complex issue and the nuanced legal debates are not for this story, so it is time to close this particular case and move on.
The Fallout and Time for Objective Re-assessment?
The Gibson law suit was, however, a wakeup call for American guitar building, as it proved beyond doubt that they were vulnerable to competition. While it may seem a relatively small isolated incident, it was contributory to the way in which guitar making, distribution and sales had to change. It was time for a shake‑out. By getting back to the basics, the rebuilding of American production that took place from the mid‑1980s resulted in vastly improved fortunes, even though it would take years for several companies to return to prosperity. Gibson and Fender were back in private ownership, Rickenbacker had sustained its business and, although Danelectro and Gretsch would find success, it took some time to regenerate historic popularity.
Despite what naysayers, respected journalists and wealthy vintage guitar collectors will delight in telling anyone who will listen, not all guitars built between 1965 and 1987 (when Fender introduced the landmark American Standards) are bad. Yes, there are many examples of poor quality instruments produced during those ‘dark ages’ but, let’s be honest, that has always been the case. Just look at some of the cheap and nasty instruments from the 1950s and early 1960s produced during the ‘golden era’.
Being a bit provocative and controversial, it is the author’s considered belief that there were many very good instruments built in the 1970s but these tend to be overlooked and caught up in the sweeping generalisation that ALL instruments from that period are sub‑standard. Some unique and interesting models only appeared during the 1970s and 1980s as part of the drive for experimentation. Some of these experiments were often made for relatively brief periods before they disappeared again. As a result, many of these rare examples are highly likely to be of interest to collectors in the future. As vintage prices of 1950s and 1960s guitars are rapidly increasing beyond many enthusiasts’ ability to purchase them, 1970s and 1980s guitars are also creeping up in value and are likely to become the ‘next big thing’ in the vintage marketplace. When they do eventually become desirable, which they will, that critical labelling of ‘poor quality’ is likely to be conveniently forgotten as the wheat is separated from the chaff.
Generally speaking, with the introduction of automated and computer controlled construction technologies, instruments from c.1990 onwards are generally consistently well‑made. This means that poor quality instruments are fewer and further between. Value‑for‑money since the 1990s has never been better with some very good guitars available at relatively low prices compared to the past. Broadly categorising the ensuing years between, say, 1990 and 2000 as a period of rejuvenation, resurgence and consolidation in the face of significant and multifarious challenges including economic downturn. The dawn of the new millennium saw further change including diversification, growth and a degree of reconfiguration. The reality, perhaps obviously, isn’t simply a case of general classification though, so such broad descriptions may best be regarded as a bit of artistic licence on the author’s part.
It may seem strange but it was often the inherent manufacturing variations and inconsistencies that have led to the handmade ‘golden era’ guitars becoming so desirable in the first place. As the idiosyncratic traits of the past have been ironed out, consumers have had ready access to consistent, reliable and higher quality guitars at virtually all price points. However, the increase in standardisation means that many modern mass‑produced guitars are often described as ‘generic’, samey and bland. It is also that lack of variation that has led to the boom in boutique, custom and modded guitars in the 21st Century.
Only time will really tell whether some of these maligned 1970s guitars will be re‑evaluated and achieve better recognition. Good examples will undoubtedly become increasingly sought after and collectable.
Recovery and Rejuvenation
Musical tastes continued to change and the 1980s and 1990s were no different. One trend was a move away from guitar music to highly produced electronic keyboard music. Japanese giant Roland (owner of BOSS effect pedals) tried to popularise the guitar synthesizers on the back of the electronica trend, as did consumer electronics company Casio who were more famous for calculators rather than guitars.
Another trend in musical taste was the explosion in popularity of glam, hard and ‘shred’ rock. Ironically, it was companies like Ibanez, once the scourge of copy guitars, which was ideally placed to cater for the trend with some cleverly designed genre‑appropriate instruments, such as their Destroyer, Iceman and Jem guitars.
Ibanez had cleverly repositioned themselves and continued to do so in order to sustain competitive advantage. In another canny move, Ibanez courted the new breed of virtuoso instrumental rock musicians, which proved successful. American guitarists such as Steve Vai and Joe Satriani were regularly seen using and advertising the Ibanez brand. Other Japanese companies followed suit, such as Yamaha and ESP/LTD. American brands such as Dean, Jackson and BC Rich also exploited the growing market for pointy rock alternatives to the old‑hat rock shapes such as Gibson’s Explorer and Flying V. Times had moved on and the traditional industry stalwarts were once again looking tired, on the back foot and at a strategic disadvantage.
By the time that some sort of equilibrium was restored from the late 1990s, the music and guitar landscape was very different from the end of the ‘golden era’. There was room for big music companies to grow, such as Peavey and Ernie Ball, the latter having bought out Leo Fender’s Music Man in 1984. The ‘big four’ brands were still there – Fender, Gibson, Rickenbacker and Gretsch, who continued to expand their ranges into high‑value custom shop as well as low‑priced models. In addition, once the barriers to entry were lowered, there were many small, opportunistic companies that sought to grow market share on their own terms, such as PRS. There was also a whole thriving boutique sub‑industry that focused heavily on producing custom instruments built to individual guitarists’ requirements; a healthy trend that continues to flourish well into the 21st Century.
The 2000s saw a reversal of fortunes with synth‑based dance and pop music becoming clichéd and well‑worn. This change of fortune facilitated a major resurgence in guitar music across a whole range of musical genres but specifically the burgeoning indie/alternative music scene. Indie music also triggered a renewed interest in retro‑styled instruments often evoking quirky designs from the past. This revitalisation enabled many gone but not forgotten guitars to experience a new lease of life. In addition, metal, progressive/contemporary, alt‑country and blues/rock genres have also seen rejuvenation and/or revivals, together with relevant instruments to suit. Even the likes of Fender, Gibson, Gretsch, Danelectro and Rickenbacker have benefitted through reissues of previously defunct models. All in all, many guitar‑based musical styles continue to flourish and guitar sales benefit from the 21st Century appetite for diversity.
Interestingly, in the 2000s and 2010s, with the renewed interest in both retro and vintage designs, many of the old American brand names that went out of business in the 1960s have since re‑emerged, including Supro, Valco, Airline, Harmony and Kay.
The global recession that started in 2008 has been the longest and deepest since the 1930s severely dampened demand for discretionary purchases such as musical instruments. However, the desire to own and play the world’s favourite instrument endures, despite regular proclamations of the ‘death of guitar music’.
Music Trades data shows that total guitar sales in America, either by number or value, have shown a general increasing trend per year since 2009: Year Number Value 2009 1.65m $924m 2010 1.74m $922m 2011 1.94m $921m 2012 2.34m $903m 2013 2.34m $821m 2014 2.50m $839m 2015 2.49m $935m 2016 2.47m $1,001m 2017 2.63m $1,070m
In comparison, the number of electric guitar sales in America has remained largely steady since the start of the recession. Where these figures will go in the future and whether sales will regain pre-crash levels anytime soon is a betting man’s game. The market is, judging by these indicators, likely to stay challenging for some time to come.
One very positive trend is that research by Fender in 2018 shows that 50% of new guitarists in the U.S. and the UK are females, suggesting that equality is finally making progress in the music industry.
Modern‑day guitarists have learned to become fickle and much more discerning. No longer could a few privileged brands expect musicians to be loyal or for their products to be accepted as the default ‘go‑to’ solution. While slower to adapt, the American ‘big four’ fought back and, although often constrained by their past, were forced to innovate and compete or die. Not all of those experiments have been successful but the point is that they are trying to adjust to the inevitability of the brave new world.
Looking at the bigger picture, the diverse structure of the guitar industry is healthy for both producers and consumers. While things will change again, the fragmented nature of the marketplace in the 2010s means that risks of major step change are reduced. For the long‑established brands, the asset value of the ‘classics’ is now cemented and, to some extent, can once again be relied upon in terms of quality and value. The reliance on industry standards also creates a problem for the likes of Fender, Gibson, Gretsch and Rickenbacker, as it inhibits what they can do in a way that consumers will accept, witness Gibson’s failed attempt to move into consumer and lifestyle electronics.
Ultimately, nothing is set in stone and there is very little that can be considered genuinely ‘new’. The only certainty is that change will be continuous and necessarily incremental. Digital music technology will continue to be both a threat to, and an opportunity for, manufacturers. The hybridisation of analogue instruments and digital technologies is still in its infancy and only time will tell, which companies will respond positively and which will fail to adapt and fall by the wayside (again).
That brings us pretty much up to the current day, at the time of writing (2018). As English punk rock pioneer Joe Strummer of The Clash once said, “The future is unwritten” and how true that is. We are nearing the end point of the guitar’s long story… except that the story will continue in perpetuity. All that is really left to do is to describe the current position (again at the time of writing) and to speculate, somewhat idly, about what that unwritten future may hold.
End of Part VII
Here we are at the end of yet another episode in the guitar’s extended tale. We are pretty much up‑to‑date and therefore almost at the end of the journey, with (I think) just one more article to go. I hope that you’ll join me, hopefully next month for the conclusion… as far as there can be one.
I am now beginning to deliberate about a companion series of articles for next year (2019). Before that happens, I need a rest from this massively resource intensive exercise. I can’t yet reveal what that new series is, as I am thinking about things I haven’t thought of yet (if you get my drift). I will have to consider how it might be done in a way that I haven’t seen elsewhere up to now – I need to bring something new to the subject matter, otherwise it is just regurgitating what others have already done. Watch this space… In the meantime, I have to start planning what I’m going to fixate upon for the remainder of this year.
Right now though, it’s time to stop writing about guitars and to start playing one of the darned things, so I’m off to plink my plank! Until next time…
CRAVE Guitars ‘Quote of the Month’: “Whatever was pre-modernism like?”
Hello again, guitar history fans and welcome to August 2018’s article in the series on the history of the guitar. There is no point in beating about the bush, it’s time to dive right back in where we left off last month with the birth, and now – to extend the analogy – the growth of the electric guitar from early years to adolescent hood.
If you wish to recap on previous articles before starting here, the ‘Potted History of the Guitar’ series, can be accessed here (each part opens in a new browser tab):
This part of the guitar’s story covers the period of fundamental and rapid innovation as well as pragmatic entrepreneurialism that starts around the late 1940s and early 1950s, a period of intense creativity that would come to define the modern electric guitar. Once the essential foundations were laid by Rickenbacker, Gibson and a few others, the popularity of the guitar was about to explode.
Since the time of the guitar ‘big bang’, instruments would continue to be improved and refined; an incremental process that continues unabated up to the current day. However, nothing like the level of creativity that heralded the ‘dawn’ of the electric guitar era. It was the start of a so‑called ‘golden era’ that would last about 15 years.
While acoustic guitars continued to develop after the 1930s, they were just about as loud as they were going to get without some form of amplification. Electric archtop and early solid body electric guitars had started the ball rolling during the first half of the 1930s and guitarists were buying into the increasing trend for electric guitars of one sort or another.
While not alone in influencing guitar development, today’s ‘big two’ companies – Fender and Gibson – have between them, been responsible for, or at last instrumental (sic!) in, many of the major innovations and landmark electric guitars since the 1950s. Therefore, the focus here is predominantly, but not exclusively, on the contribution from these two major manufacturers. Much credit though is due to the vast number of other guitar builders – way too many to mention them all by name – that have played their part in developing the musical landscape over the decades, and which we enjoy today. Without their competition to keep the ‘big two’ on their toes, the quality and price equation might have gone too far in opposite directions. Thankfully, there is no monopoly in the guitar market – far from it in fact – and that fact, as it turns out, is a very good thing for musicians all over the world.
However, before the story moves on to Fender and then Gibson, we need to take a short diversion before getting back on track…
Bigsby Guitars
No history of the formation of the electric guitar would be complete without some mention of Paul Adelburt Bigsby (1899-1968). P.A. Bigsby was a motorcycle racer, inventor, designer and builder based in California. Bigsby has often been quoted as saying confidently, “I can build anything”.
Historically, Bigsby might be better known for his iconic Bigsby vibrato systems. Less well known is that Bigsby was also responsible for pioneering solid body electric guitars as well as for revolutionising pedal steel guitars.
Bigsby collaborated with lap steel guitarist Earl ‘Joaquin’ Murphey (1923-1999) of Spade Cooley’s orchestra in the 1940s. Murphey helped to persuade Bigsby to start making guitars in the first place, in around 1946/1947. Bigsby built Murphey several steel guitars by 1947, with two or three necks. Murphey’s successor in Cooley’s band, another steel guitarist called Speedy West (1924-2003), not wishing to be outdone, also commissioned Bigsby to build him a custom pedal steel guitar in 1948.
Around the same time, successful country and western artist and good friend, Merle Travis (1917-1983) asked Bigsby to fix a wayward vibrato on his Gibson L-10 guitar. Bigsby subsequently went on to build a complete solid body electric guitar for Travis, based on a sketch Travis had made. Travis’s Bigsby guitar attracted a lot of attention and other artists queued up for Bigsby to make further custom guitars, including for acclaimed session guitarist with the ‘Nashville A-Team’, Grady Martin (1921‑2001).
Bigsby’s guitar designs not only seem familiar, but also seem well ahead of their time for 1948, especially when compared to anything else on the market. The Bigsby Merle Travis guitar has a single cutaway body not dissimilar to Gibson’s Les Paul models and a neck/headstock outline that bears a notable resemblance to Fender’s Stratocaster. Bigsby’s design predated both the Les Paul (1952) and the Stratocaster (1954) by several years. Many have contended that Gibson and Fender plagiarised, rather than simply being influenced by, Bigsby’s original designs. Hindsight provides the opportunity to speculate but the truth is shrouded in idle debate and misinformation.
Partly because he wanted to make most of the parts himself, Bigsby only produced a very small number of finished custom‑built instruments up until 1956, where after he concentrated on the vibrato business. However, as his guitars never entered full production, his legacy consists of a few unique examples of his craftsmanship. Unfortunately, Bigsby kept no records of his creations. The company he founded undertook extensive research and can document 47 steel guitars and only 6 standard guitars, along with a few other custom instruments surviving to the current day. Others may yet come to light at some point to be authenticated.
Bigsby’s name is now synonymous with his ubiquitous vibrato tailpieces, which have adorned countless guitars since the 1950s. Bigsby sensibly filed a patent for his ‘tailpiece vibrato’ in November 1952, which was granted by the U.S. Patent Office in March 1953. The rest, as ‘they’ say, is history.
When his health started to fail, Bigsby sold his company to retired Gibson president Ted McCarty in 1966. Paul Bigsby died 2 years later in 1968 at the age of 68. Subsequently, Gretsch bought the Bigsby enterprise from McCarty in 1999. Bigsby Guitars is now making limited edition guitars under the patronage of Gretsch.
Many of those aware of Bigsby’s pioneering work feel that he should be given greater credit for his contribution to guitar history. One might only wonder at the course of modern guitar history had Bigsby capitalised on his creative designs. Bigsby may have been first in a lot of areas but it was other companies that catered for the market and it is the commercial success brought about by mass production which is where the story then continues.
Fender Solid Body Electric Guitars
Clarence Leonidas ‘Leo’ Fender (1909-1991) was an electrical engineer by trade. He started out in business as Fender Radio Service in 1938, repairing radios, phonographs and valve amplifiers. Recognising the growing demand for his skills from the music industry, Fender looked to use his growing expertise in that area. Along with business partner and former Rickenbacker employee Clayton ‘Doc’ Kauffman, Fender co‑founded the short‑lived K&F Manufacturing Corp in 1945. K&F’s intention was to manufacture musical instruments and amplifiers, including lap steel guitars that were particularly popular at the time.
By 1946, Fender had parted ways with Kauffman and established the Fender Electric Instrument Manufacturing Company, based in Fullerton, California. The company, known to most simply as Fender, has become one of the pre‑eminent and most widely recognised manufacturers of electric guitars, basses and amplifiers in the world. Historically, Fender is particularly important because of its ground breaking role in making electric instruments and amps accessible to mass markets eager for the new‑fangled technology in the 1950s.
Leo Fender’s vision had less to do with building small numbers of bespoke instruments and more to do with commercial large‑scale manufacture of instruments using tried and tested production methods. Fender wanted the electric guitar to be straightforward to manufacture as well as easy to service and maintain. Leo Fender asked George William Fullerton (1923-2009) to join the company in 1948. Fullerton’s appointment was important, as he would become a long‑term business associate not only at Fender but also in subsequent post‑Fender enterprises, including Music Man and G&L (an acronym standing for George & Leo).
Even though Fender had introduced amplifiers in 1947, Fender’s business began focusing on guitar designs and in c.1949 the company started making prototypes of what would eventually become the iconic Telecaster. The early prototypes used a body largely designed by George Fullerton. The first prototype exhibited a 3‑a‑side lap steel‑style headstock, while the second attempt looked more Fender‑like. Both prototype headstock designs bore a similarity to those seen on Bigsby’s guitars.
Fender offered the first mass-produced Spanish-style solid-body electric guitar to the public in 1950. The initial few guitars were single pickup models called the Esquire, although confusingly, a small number of Esquires were also ordered with two pickups.
The production dual pickup model was originally named the Broadcaster until Gretsch objected to the use of the name, as they had produced drums using the Broadkaster name since the 1920s. Fender complied and for a short period between February and August of 1951, the guitar appeared with no name on the headstock, leading to the popular nickname ‘Nocaster’ to describe its curious temporary anonymity.
Fender filed a patent for the Telecaster design in April 1951, which was awarded quite quickly by the U.S. Patent Office in August 1951. The familiar twin pickup single cutaway guitar, now formally named the Telecaster was made available to the public from mid‑1951 and has, remarkably, remained in continuous production ever since.
Although instantly recognisable nowadays, the Telecaster was unlike anything that had come before. The way they were put together was revolutionary; using a modular construction comprising a single cutaway slab body of solid ash wood and a removable maple neck secured by four screws on the back of the body. The simple and sturdy design proved not only resilient but also efficient and relatively cheap to manufacture using established assembly line techniques of the time.
While there have been many variants of the Telecaster over the years, including the Custom, Deluxe, Thinline and Elite, the original fundamental design elements have remained largely unchanged over many decades.
Not content with the success of the Telecaster, Fender and this team went on to design and market the enormously popular Stratocaster in 1954. Unlike the Telecaster, the Stratocaster employed a futuristic double cutaway ash body with deep rib and forearm contours for player comfort, 3 single coil pickups and a clever floating vibrato system. Fender retained the bolt‑on maple neck, albeit with a shapelier headstock than the Telecaster and eerily reminiscent of Bigsby’s earlier design. Fender filed a patent application for the Stratocaster’s ‘tremolo’ (a misnomer – it is actually a vibrato) design in August 1954, which was subsequently awarded in April 1956. The Stratocaster, like the Telecaster before it, became phenomenally successful with consumers and has been in continuous production since its launch.
Just as revolutionary for bass players, Fender also pioneered the commercially successful electric solid-body bass guitar. The Precision bass first appeared shortly after the Telecaster in 1952 and before the Stratocaster. Before the Precision, bass players had to contend with cumbersome acoustic, hollow body, fretless upright basses. The Precision was an ergonomic godsend, especially for travelling musicians. Like a guitar, the Precision featured a fretted neck making the instrument much more accessible to neophytes wanting to jump on the bandwagon of popular electric guitar music in the 1950s and 1960s. The 34”‑scale fretted neck gave practical credence to the new bass’s name – Precision. Fender filed a patent for the bass guitar in November 1952, which was awarded in March 1953.
Initially, the Precision took many design cues from the Telecaster before updates in 1954 and 1957 gave it the now‑familiar characteristics more akin to the Stratocaster. Not resting on their laurels, Fender followed up the hugely successful Precision with the twin‑pickup offset Jazz bass in 1960.
These four models – Telecaster, Stratocaster, Precision and Jazz – represented the enduring ‘core’ models around which Fender experimented with other designs. It is very unusual in industrial design history to ‘get it right’ first time and then for those products to remain relevant for over six decades (… so far, and counting). However, Fender seemed to have achieved just that. Fender, however, not content to stand still, kept innovating.
In the late 1950s and early 1960s, Fender also introduced two luxury contoured offset‑waist body models; the 25½”‑scale Jazzmaster in 1958 and the shorter 24”‑scale Jaguar in 1962. Both models used entirely new single coil pickups and both had separate, complex ‘rhythm’ and ‘lead’ circuits. The controls were not intuitive, which put off some players. The high‑price of the Jazzmaster and Jaguar may also have deterred customers and both models failed to attract the intended target audience – traditional jazz guitarists wedded to the competition’s archtop designs. However, both the Jazzmaster and Jaguar gained a significant boost from an unexpected source. Popular west coasts surf musicians including The Beach Boys and The Ventures adopted the new offsets and gave them some legitimacy. Ultimately though, poor sales led to Fender discontinuing the Jaguar in 1975 and the Jazzmaster in 1980. Wisely, Fender has subsequently successfully reissued both models for newer generations to discover.
One of the key success factors for Fender was the introduction of custom colour options in addition to the limited standard blonde and sunburst finishes. Custom colours were based on popular automobile paints made by DuPont during the American car craze of the 1950s. Customers could custom order new guitars from a range of exciting colour finishes for an additional 5% upcharge. Fender was also open to accepting standard colour guitars for factory refinishing in the custom colours. Popular names for the custom colours included Olympic White, Lake Placid Blue, Daphne Blue, Sonic Blue, Shoreline Gold, Burgundy Mist, Sherwood Green, Surf Green, Foam Green, Fiesta Red, Dakota Red, Candy Apple Red, and Shell Pink. Early models with genuine custom colours are relatively rare and have since become highly desirable with vintage guitar collectors; some guitars fetching a hefty premium on the vintage market compared to the standard colours. Many of those original custom colours phased out by 1969 to 1972 have now become very popular again as standard colours in the 21st Century.
Strategically, Fender tried to cover all bases by also introducing a range of short-scale (initially 22½” and then 24”) ‘student’ models including the Musicmaster (1956), Duo‑Sonic (1964), Mustang (1964) and Bronco (1967). To differentiate the ‘student’ instruments from the pro‑level models, Fender designed hardware and finishes that was unique to these models. The Musicmaster and Bronco had single pickups, while the Duo‑Sonic and Mustang had two pickups. The Mustang and Bronco also featured bespoke vibrato systems while the Musicmaster and Duo‑Sonic had fixed bridges. While these budget models have found a strong following by those in the know, they have had chequered histories, all having been discontinued and reissued over the years. Seen as peripheral to the ‘core’ classics, the high volume low cost guitars undeservedly attract a lower profile and lower resale values on the vintage collector market despite being made at the same factory, by the same staff, using the same materials and tools.
In the minds of most guitarists, Fender was a solid‑body guitar maker. After the failure of the Jazzmaster and Jaguar to persuade traditionalists to change brand, Fender attempted to compete with Gibson’s popular ES range of semi‑acoustic guitars. Fender introduced the fully hollow‑body Coronado in 1966, designed by German luthier and Rickenbacker guitar designer Roger Rossmeisl. The Coronado retained Fender’s ‘bolt‑on’ maple necks with six‑a‑side headstocks, although the pickups used were unusually DeArmond single coil models. Unfortunately for Fender, the ill‑fated Coronado proved a commercial failure and was discontinued in 1972. After a short‑lived venture into archtop jazz guitars with the rare Montego and LTD models between 1968 and 1972, Fender tried again in1976 with the introduction of the upmarket semi‑hollow humbucker‑equipped Starcaster. Like the valiant attempts before it, the Starcaster met with the same consumer resistance and proved equally unsuccessful, resulting in it being summarily discontinued in 1982. Notably, both the Coronado and Starcaster models were reissued by Fender in 2013 and continue in production today.
There have been many other Fender solid body electric guitars over the years including the Bass V & VI, the Electric XII, Bullet and Lead amongst numerous others. In addition, there were many variations on a theme, for instance the Coronado came in Antigua, Wildwood, XII and bass versions. Similarly, the Musicmaster and Mustang also had short‑scale bass models. Other examples include parts‑bin oddities like the Swinger and Maverick. Many later experiments were undertaken by the Japanese arm of Fender without any risk to the company’s ‘Made in USA’ standing. Japanese‑only models include the Performer, Katana and the Gibson‑like set neck Flame. Many of these low volume under‑the‑radar guitar models are often described as ‘forgotten Fenders’.
As covered in Part IV of the story, Fender has also sustained a very successful line of guitar and bass amplifiers dating from the late 1940s right through to the current day, including landmark valve amps such as the Princeton, Champ, Bassman and the mighty Twin Reverb (among many others). Like Marshall and Vox from the UK, Fender amps have become synonymous with modern electric guitar music.
The successful honeymoon period for Fender was, however, not destined to last forever. In early 1965, Leo Fender sold his company to the Columbia Broadcasting System (CBS), reportedly for $13m. Despite investment and efforts to diversify the product lines, manufacturing quality varied considerably due to poor management and cost cutting, particularly during the 1970s. Industry reputation and credibility waned and Fender sales suffered significantly, especially in the face of aggressive competition from Japan. One of the strategies adopted by Japanese companies at the time was, despite the existence of U.S. patents, to flagrantly copy American guitar designs. Japanese companies produced large numbers of guitars built to high standards and sold at low prices. This shameless targeting of American products placed an already struggling Fender under considerable pressure. By 1981, Fender had brought in Dan Smith from Yamaha as Marketing Director to oversee selective guitar redesigns and, along with Fender luthier (and founder of the Fender Custom Shop) John Page, to breathe new life into Fender’s fortunes.
After making considerable improvements across the business, 20 years after being sold to CBS, a management buyout was initiated by CEO William Schultz (1926‑2006). In retrospect, Schultz is now widely regarded as ‘the man who saved Fender’. Fender Electric Instrument Manufacturing Company was acquired from CBS by its own employees in 1985 and the newly privatised company was renamed Fender Musical Instruments Corporation (FMIC). The sale did not, however, include the existing Fullerton factory, so Fender was forced to construct a new plant at Corona, California which started limited manufacturing in late 1985.
After two years of restructuring the business, the post‑CBS Fender American Standard Stratocaster was introduced in 1987. While superficially similar to previous models, the American Standard was a significant model that signified the company’s return to form and commercial prosperity. In the same year (1987), Fender set up their in‑house Custom Shop (nicknamed ‘The Dream Factory’), based at their Corona facility in California. The aim of the Custom Shop was to showcase just what Fender’s master luthiers were capable of building.
Fender’s headquarters are now based in Scottsdale, Arizona, with North American manufacturing facilities in Corona, California, and Ensenada in Mexico. Off-shore production of budget Squier guitars and basses is based in Korea and Japan. Fender has continued to innovate, introducing ‘custom shop’, ‘vintage reissue’ and ‘relic’ instruments and a range of electronics to a market hungry to recapture the ‘golden years’ of pre‑CBS Fender instruments and amps.
We have become so familiar with the Fender Telecaster, Stratocaster and Precision, that we sometimes forget just how revolutionary these designs actually were back in the 1950s and what they, perhaps unwittingly, came to represent. Looking a little more broadly helps to put things into context. Loud and brash electric guitars undoubtedly helped to define the musical uprising brought about by the advent of rock ‘n’ roll. At the same time, a western social and cultural transformation was taking place in the wake of post‑WWII austerity and despite prevailing conservative Cold War political paranoia. Affluent and often puritanical middle class values allied to consumers’ relentless drive to satisfy materialistic aspiration were fuelled by media, film and television. Opposing the status quo was a growing urban resentment, an angry youthful rebellion boosted by emerging anti‑conformist liberalism and radical demands for greater personal freedoms. Fundamental change was, arguably, inevitable. The turmoil created in the 1950s began to reshape the fabric of society in both the U.S. and the UK and this, in turn, propelled musical experimentation and creativity at a pace never seen before. Fender’s electric guitars not only enabled that particular wave to be ridden with verve, passion and a certain degree of teenage angst, but also came to symbolise many defining events for a frustrated generation, a subversive movement that would last well into the 1960s. When Marlon Brando was asked the question in the film ‘The Wild One’ (1953), “Hey Johnny, what are you rebelling against?” he retorted disinterestedly “whadda you got?” For a while at least, it was hip to be cool and cool to be hip.
If there are any guitars that qualify for the terms ‘iconic’, ‘classic’ and ‘industry standard’, these original Fender models have to be up there with the best and most enduring industrial design wonders of all time. In particular, the timeless design of the ‘Tele’ and the ‘Strat’ have persisted in the minds of guitarists over many decades, and will surely continue to do so for the foreseeable future.
Those ‘new’ guitars back in the 1950s are now hugely valuable vintage instruments and are part of our collective music heritage. Vintage Fender guitars, basses and amplifiers are much sought after by collectors, musicians, dealers and enthusiasts alike, with many key models originally made prior to the CBS takeover in 1965 now reaching high vintage guitar market values. Authentic vintage instruments associated with successful artists (and with documented provenance) attract an even higher price premium on the collectable market, for instance, Eric Clapton’s famous c.1956 ‘Blackie’, which was sold for $959,500 to Guitar Center at Christie’s in New York in 2005.
Gibson Solid Body Electric Guitars
The history of Gibson guitars is much longer than that of its main current‑day rival Fender and much of this has already been covered elsewhere. The crucial part that Gibson played in this stage of guitar evolution is picked up again here in the mid‑20th Century.
During the 1940s, popular American jazz guitarist, performer and musical inventor Les Paul (1915-2009) – born Lester William Polsfuss – had become increasingly unhappy with the compromises experienced by electric acoustic archtop guitars. In an attempt to overcome the shortcomings, Les Paul had been actively experimenting with guitar design from around 1939. A famous early prototype electric guitar assembled by Les Paul out of hours at the Epiphone factory around 1940 was nicknamed ‘the log’, which was essentially a solid piece of 4”x4” pine timber running the length of the body, providing the base for the strings, bridge assembly and pickups. To make the design appear more guitar‑like, Les Paul attached a traditional guitar neck and two hollow guitar ‘wings’ from an Epiphone archtop on either side of the ‘plank’.
Les Paul had originally approached Gibson as early as 1941 but no interest was shown by the company. He tried again in 1945 or 1946 and his ideas were once again rejected. It wasn’t until 1950 that newly‑appointed Gibson president, Theodore ‘Ted’ McCarty (1909-2001) brought in Les Paul to act as a consultant in response to Fender’s newly launched solid body electric guitars. Like Leo Fender, McCarty could not play the guitar, so he worked very closely with those who could.
In 1951, Gibson began producing prototypes of a solid body electric guitar designed by McCarty in consultation with Les Paul. One of the many prototype designs (shown following restoration below) is relatively close to the final production in all but detail.
Gibson was already losing ground, and business, following the introduction of Fender solid body guitars that appealed to young musicians exploring new musical ideas. To many consumers, Gibson’s models were seen as staid and, compared to the modernistic Stratocaster, frankly old fashioned, tired and boring. For Gibson, it was important that any sold body electric guitar design would be all‑new while also remaining consistent with the values, quality and reputation of the company. It was also crucial that the new instrument would be quite different from Gibson’s competition, whether existing or emerging. Crucially, before the new guitar was launched, McCarty agreed a deal with Les Paul for it to carry Les Paul’s name on the headstock and for him to be an integral part of Gibson’s advertising campaign.
In July 1952, Gibson launched the now-iconic solid-bodied guitar, the Gibson Les Paul Model, finished in metallic gold, equipped with dual P90 pickups and a trapeze tailpiece similar to those found on the company’s archtop guitars. For a number of years, the Les Paul Model and its variants were the only solid body guitars made by Gibson. The range was extended from the basic ‘gold top’ to the upmarket black and gold Les Paul Custom in 1953 featuring a standard bridge, one P90 pickup and a unique Alnico V ‘staple’ pickup at the neck, a unique design intended to appeal to jazz guitarists.
To broaden appeal, Gibson introduced two affordable slab‑body single cutaway Les Paul models, the Junior with a single P90 pickup in 1954 and Special with dual‑P90 pickups in 1955. These rather utilitarian models retained the body outline but with few of the upmarket features of the carved‑top Les Pauls.
By 1957, the Les Paul’s P90 single coil pickups began to be replaced with Gibson’s PAF (Patent Applied For) humbucking pickup. The process started with the now‑iconic 3‑pickup Les Paul Custom ‘Black Beauty’.
1958 saw the Junior and Special updated to a new double cutaway body and the option of cherry or outrageous TV Yellow, a colour allegedly designed to show up well on black & white TV screens of the time.
Following poor sales of the original Les Paul ‘gold top’ model, the guitar was rejuvenated in 1958 by renaming it the Standard. The Standard’s specification was changed substantially – a cherry sunburst finish was applied to a maple‑capped mahogany body, the PAF pickups became the norm and a tune‑o‑matic bridge and ‘stop’ tailpiece were standardised. Some, but not all, of the tops exhibited an attractive matched 2‑piece ‘flame’ maple top. Around 1,700 of the now‑legendary ‘Burst’ Les Paul Standards were produced between 1958 and 1960 and all have become highly collectable on the vintage guitar market. The original sunburst Standards have become the aspiration of many guitar enthusiasts. These rare instruments are widely regarded as representing the epitome of Gibson guitar’s ‘golden age’.
The Les Paul models weren’t the only new instruments aiming to establish Gibson’s electric guitar credentials. The late 1950s saw a number of new guitar designs including the McCarty‑designed ES-335 semi‑acoustic, which first appeared in 1958. The ES‑335 was significant because of a solid centre block running through the body and on which the pickups and bridge were mounted, essentially much like Les Paul’s ‘log’ experiment. The semi‑hollow body construction was important in reducing acoustic feedback in high gain situations compared to fully‑hollow archtops. Gibson also released a lower cost hollow‑body ES model with dual P90s, called the ES-330 and two upmarket siblings, the ES‑345 and ES‑355.
The late 1950s was a period of intense innovation at Gibson. In addition to the Les Paul and the ES series, Gibson designed two ‘modernistic’ guitars intended to compete with Fender’s popular solid guitars, the Explorer and Flying V, both of which were introduced in 1958. A third ‘modernistic’ series model, the Moderne, was patented and prototypes might have been constructed but no actual verified examples have ever come to light, let alone reached the vintage collector market. The Moderne has become something of a myth and an original 1950s example is seen by many collectors as the ‘Holy Grail of guitar collecting’. Gibson (re‑)issued a Moderne in small numbers in the early 1980s and again occasionally since.
While the futuristic Flying V and Explorer models were well ahead their time, sales of these radical instruments was very poor. In 1958, Gibson sold only 81 Flying Vs and 19 Explorers. The following year (1959), only 17 Flying Vs and 3 Explorers were sold. It is hardly surprising then that both models were withdrawn by 1959-1960. A few further examples were constructed in the early 1960s from parts. As only small numbers of the original release Explorers and Flying Vs were made, they have become very highly sought after and valued. Gibson, however, would return to these original designs and has successfully reissued both the Flying V and Explorer many years later.
Like Fender, Gibson recognised that they had to cater for the lower end of the market in order to attract new and younger players to the fold. In order to make budget guitars accessible without affecting sales of their premium models, Gibson introduced a range of simple low cost ‘student’ guitars, called the Melody Maker, from 1959. The basic Melody Makers, featuring distinctive narrow headstocks, slab bodies and all‑new Fender‑like narrow single coil pickups, were produced in large numbers at Gibson’s Kalamazoo plant alongside the classics. The Melody Maker’s body shape went through four incarnations during its lifetime, with only 2 bearing a similarity to existing Gibson electrics. Although the Melody Makers proved very popular and sold in large numbers, they were nevertheless withdrawn by 1971. Gibson has re‑used the Melody Maker name on a number of occasions since the original models.
Despite the now‑legendary reputation of the Les Paul Standard, sales of the model remained relatively stagnant and, in 1961, Gibson were forced to take action. Effectively, production of the Les Paul ceased and a new design was introduced in 1961, even though it retained the ‘Les Paul’ moniker. The new model was another design shift with a thin double cutaway mahogany body with contoured upper bouts and pointed ‘devil’ horns. Allegedly, Les Paul didn’t favour the guitar’s design and no longer wanted to be associated with it. In addition, Les Paul separated from his wife Mary Ford and the divorce settlement may also have been a pecuniary factor in his decision to drop his name from the guitar. By 1963, after Les Paul’s name was removed, the model was re‑designated the Gibson SG (standing for ‘Solid Guitar’). The Gibson SG has remained in continuous production since 1961 and, ironically, it has become the company’s most commercially successful model in Gibson’s long history. Like the single cutaway Les Paul before it, the SG model came in a number of variants, the single‑P90 Junior, the dual‑P90 Special, dual‑humbucker Standard and 3‑humbucker Custom.
The single cutaway Gibson Les Paul may have gone but it was not forgotten. It reappeared in 1968, and then only after second hand guitars became popular at around the time of the British blues explosion, led by guitarists such as Eric Clapton and Peter Green, as well as other contemporary musicians of the time, including Jeff Beck, Jimmy Page and Paul Kossoff. The Les Paul has had numerous variants over the years including notable models such as the Les Paul Deluxe, Professional, Recording, Artisan and Studio models, and many guitarists have had signature models released to celebrate the artists’ association with the company. Since its reintroduction in the late 1960s, the Les Paul has remained in continuous production and, along with the Fender Stratocaster, it has become one of the most recognisable design icons of modern‑day guitar music.
Gibson continued to innovate into the early 1960s, introducing more convention‑busting designs. McCarty, hired famed car designer Ray Dietrich (1894‑1980) to cash in on the American automotive craze of the time. The new model was called the Firebird, which featured a more rounded‑off Explorer‑like outline, through‑body construction and rear‑facing banjo tuners. These first Firebirds, produced in 1963‑1964, were known informally as ‘reverse’ bodied because the upper treble bout was more pronounced than the bass bout. Again, due to poor sales and high manufacturing costs, Gibson simplified the fundamentals and ‘flipped’ the body to produce the ‘non‑reverse’ Firebird, made between 1965 and 1969, when it was withdrawn. As with many of other unsuccessful early Gibson solid body designs, the company has reissued the Firebird in both ‘reverse’ and ‘non‑reverse’ formats since. Other variants were made including the 12‑string Firebird XII and the Thunderbird bass.
McCarty stood down from Gibson in 1966 and became president of Bigsby Guitars. McCarty later collaborated with, influenced and mentored up‑and‑coming ambitious American luthier Paul Reed Smith of PRS Guitars. Smith honoured McCarty’s contribution to guitar building by dedicating him with a PRS McCarty model. McCarty died in 2001 at the age of 91.
As with competitors, Fender, Gretsch and Rickenbacker, the 1970s was a period of controversial experimentation while under ‘corporate’ ownership. Gibson produced many other solid body electric guitars than have been mentioned so far. Among the many ‘forgotten Gibsons’ of the period, there are some notable examples, including the Challenger, Corvus, Firebrand, Invader, L6-S, Marauder, RD series, S‑1, Sonex‑180 and the Victory.
While Gibson may have had considerable success with guitars, it has never quite found the same formula for basses, amps and acoustics as some of its competitors, including Fender. That doesn’t mean to say they haven’t made notable examples; they have, it’s just that they haven’t had the popular impact and longevity to warrant mainstream success alongside the recognised ‘classics’.
After McCarty’s departure, Gibson came under increasing commercial pressure. Things came to a head in 1969, when Gibson’s parent company, Chicago Musical Instruments Ltd (CMI) was taken over by a South American brewing company called ECL and then became a subsidiary of Norlin Musical Instruments in 1974. In the same year, Norlin shifted production of Gibson guitars from its long‑term home in Kalamazoo, Michigan to Nashville, Tennessee. In 1984, Gibson finally closed its old factory at Kalamazoo.
Following a similar pattern to Fender’s travails at the time, Gibson underwent a period of poor quality control and severe financial difficulties, often blamed on corporate interference by executives who knew little about, and cared little for, the company’s pedigree and its customer base. Ultimately, as happened with Fender, the company returned to private ownership in January 1986 to focus on its core business. The Gibson Guitar Corporation was close to liquidation when it was bought by three businessmen, Henry E. Juszkiewicz, David H. Berryman and Gary A. Zebrowski. Under the new management, the business was once again repositioned as a maker of high quality professional musical instruments.
While production of Gibson’s sold body guitars remained in Nashville, further production plants were also opened in Memphis, Tennessee (1984) for semi‑hollow models, as well as Bozeman, Montana (1989) for acoustic guitars. After having bought out its main American competitor Epiphone in 1957, Gibson strategically repositioned Epiphone as a budget brand and relocated production of Epiphone guitars to Japan in 1970 and then to Korea in 1983, mainly producing low‑cost versions of famous Gibson models.
In order to cater for the more exclusive end of the market, Gibson produced select instruments under an in‑house Custom Shop operation. Juszkiewicz built on the internal Custom Shop operations, the roots of which date back to around 1984 (3 years before Fender established its Custom Shop), and which became a separate facility based in Nashville from October 1993.
The Gibson Guitar Corporation, still a private company, has its headquarters based in Nashville, Tennessee and continues to develop and produce high quality instruments into the 21st century. However, it hasn’t all been plain sailing for Gibson. In May 2018, after a period of unsuccessful diversification into peripheral consumer electronics products and rapidly rising debts, Gibson entered Chapter 11 bankruptcy protection in the U.S. The widely anticipated move was intended to give the company sufficient time to restructure the business, with Henry Juszkiewicz still as CEO. Gibson intends to focus on profitable core musical instrument products, while divesting itself of the remainder of its ill‑fated and loss‑making lifestyle ventures. It is likely that Gibson’s rationalisation programme will succeed and the company will avoid liquidation. Like the phoenix symbolised on its Firebird guitars, Gibson will surely rise again from the ashes and achieve long‑term financial security.
Many vintage Gibson solid body electric guitars are highly regarded by collectors, musicians and enthusiasts alike, with many key models reaching high or very prices on the vintage guitar market with the 1959 sunburst Gibson Les Paul Standard is held in particularly high esteem. It will be interesting to see if a resurgent Gibson will be able to recapture the pinnacles of past glory. Watch this space…
Other Major American Electric Guitar Brands
While it might seem from the previous two sections that Fender and Gibson were the only companies responsible for all the key milestones in the solid guitar’s evolution, this is in fact far from reality. There have been innumerable manufacturers from around the globe that have been highly influential in shaping the market.
Epiphone – Epiphone’s illustrious history dates back to 1873 when the Stathopoulo family emigrated from Greece, via Turkey, and arrived in New York in 1903. The family set up a business in America making banjos and mandolins. By the end of WWI, the company became ‘The House Of Stathopoulo’, then changed its name to the ‘Epiphone Banjo Company’ in 1928, the same year that they started producing acoustic guitars. The name Epiphone derived from a combination of owner Epaminondas Stathopoulo’s nickname, ‘Epi’, and the Greek word ‘phon-’ meaning ‘sound’ or ‘voice’. In addition to musical instruments, Epiphone started producing amplifiers in 1935. Epiphone was Gibson’s main competitor in the production of high‑quality instruments, particularly archtop guitars in the 1930s and 1940s, such as the De Luxe, Broadway and Triumph models. It was only after World War II that Epiphone began to struggle, eventually resulting in its acquisition by Gibson in 1957. Initially, the new generation of Epiphone guitars were still made in Gibson’s American facilities, even though many of their instruments were re‑branded Gibson models. During the 1960s, Epiphone’s Casino, which was effectively their version of the Gibson ES-330, became particularly famous because of an association with English pop/rock band The Beatles. In recent decades, the Epiphone brand has come to represent the affordable end of Gibson’s output, complementing the parent company’s product lines. In the early 1970s manufacturing was migrated to the Far East, first in Japan, then Korea and, since 2004, Epiphone guitars have been made in a dedicated factory in Qingdao, China. Other well‑known model Epiphone names from their past include Emperor, Riviera, Sheraton, Olympic, Wilshire and Crestwood.
Gretsch – Another famous manufacturer with a long history dating back to 1883 is Gretsch. The company was founded by Friedrich Gretsch (c.1856-1895). Gretsch arrived as a 17 year old German immigrant to the United States in 1872. By 1883, aged 27, Gretsch was manufacturing banjos, tambourines, and drums from a modest shop in Brooklyn, New York. It wasn’t until the big band era of the 1930s that guitars became part of Gretsch’s core business with models like the Synchromatic and Electromatic. Gretsch became hugely successful with the explosion of blues, country and rock ‘n’ roll music in the 1950s. The man behind many of Gretsch’s iconic designs including the flamboyant White Falcon was guitarist Jimmie Webster (1908‑1979), who worked as sales and demonstration representative for Gretsch. NB. Webster was known as the inventor of the ‘Touch System’ of playing in the 1950s, popularised by Van Halen as ‘two‑hand tapping’ in the late 1970s. The demand for Gretsch guitars during this period enabled Gretsch to compete head on with Gibson and Fender. Gretsch’s association with guitarist Chet Atkins propelled their now‑iconic 6120 from 1955 to massive popularity. Like many other companies in the 1960s, Gretsch struggled and was bought out by Baldwin Pianos in 1967. By 1981, after a period of significant decline Baldwin finally wound up production of Gretsch instruments. Fred W. Gretsch purchased the brand name in 1985 and several attempts were made to restart production, including manufacturing in the Far East. Gretsch has been under Fender patronage since 2002 with Fender having the controlling interest and the Gretsch family retaining ownership. A rejuvenated Gretsch company, with Fender’s support and endorsement from rockabilly guitarist Brian Setzer has, once again, become successful. Well‑known model Gretsch names from their history include the White Falcon, Country Gentleman, Tennessean, Viking, Anniversary, Jet and Corvette, often carrying obscure and confusing numerical model numbers.
Rickenbacker – Rickenbacker’s history is shorter than some of its competitors and has been widely covered in other parts of the guitar’s story. Rickenbacker only emerged in the early 1930s first as Ro‑Pat‑In then as Electro before formally adopting the Rickenbacker name. Rickenbacker was crucial in the early development of the electric guitar. However, it wasn’t until the late 1950s that Rickenbacker’s fortunes found a new lease of life and took a major upturn that would lead to the current day. In 1953, Adolph Rickenbacker sold his company to music industry businessman F.C. Hall (1909‑1999), founder and CEO of media company Radio-Tel. Under Hall’s ambitious leadership, the company introduced a number of innovative guitar models, which proved popular with many bands during the nascent rock ‘n’ roll era. In an inspired move, Halll hired illustrious guitar maker Roger Rossmeisl (1927-1979) in 1954. Rossmeisl was responsible for the design of Rickenbacker guitars including a number of iconic instruments released in the late 1950s, including the ‘Capri’ 300 series guitars from 1958 and the equally influential 4000 series basses from 1957. Both of these designs, along with a number of others, are still in production today. Rickenbacker’s artist association with, particularly, The Beatles and The Byrds in the 1960s, cemented the brand’s rightful place in guitar history.
Danelectro – While it may not be an obvious choice for coverage, it is worth mentioning Danelectro. The company was founded in 1947 by Lithuanian immigrant Nathan ‘Nat’ Daniel (1912-1994) and based in New Jersey. The company started out by making guitars, basses and baritones for other companies including Silvertone models for the Sears & Roebuck department stores and mail order, and Airline models for Montgomery Ward. The strategy enabled Danelectro to start making guitars using its own name by 1954. Daniel innovated by using unorthodox materials and construction techniques, at least hitherto unusual in the guitar building industry. The resulting instruments have a distinctive look and sound that also enabled the company to produce no-frills instruments at competitive prices for the mass market. In a clever move under the Silvertone brand, they produced guitars with a valve amp built into the guitar case, so customers could buy everything they needed in one convenient, portable package. The brand is important historically because it enabled many young aspiring musicians to buy instruments at low cost. The unique approach also attracted many professional players to use Danelectro instruments, including guitarists like Jimi Hendrix, Rory Gallagher, Jimmy Page and Beck. Like many other American companies, including Fender and Gibson, Danelectro struggled in the 1960s and was sold to industry giant MCA in 1966, only for the factory to be closed down in 1969. The brand was resurrected and started making guitars again in 2006.
PRS – Compared to some of the well established brands that have been around much longer, PRS Guitars is really the new‑kid‑on‑the‑block, founded by American luthier Paul Reed Smith in Annapolis, Maryland in 1984. In a relatively short period of time, PRS has gained an enviable reputation for high quality instruments and amps, cleverly finding a niche in the market that is different from their competitors. Taking design influences from Fender and Gibson amongst others and adding something new and fresh of their own, PRS managed to build substantial market share rapidly from seemingly nowhere. Having guitarist Carlos Santana on board from the start and bringing in ex‑Gibson president Ted McCarty as Smith’s mentor didn’t harm the company’s credibility either. PRS introduced stunning instruments, starting with the Standard and Custom, recognised for their immaculate craftsmanship. Many PRS instruments have distinctive features including exquisite highly figured tone woods, superbly engineered hardware and distinctive unique ‘bird’ fingerboard inlays. The company grew swiftly; relocating to a major new American factory in 1996 and from 2003 PRS established a range of more affordable SE (standing for ‘Student Edition’) models manufactured in Korea. PRS’s success demonstrates that the industry’s barriers to entry are not insurmountable and with the right strategy, it is still possible to enter the market and to grow market share despite well‑established competition, and without being straightjacketed by historical constraints.
Other Guitar Brands From Around the World
Guitar design, production and sales are not restricted to just a few large American companies. In America alone, there are many thousands of guitar manufacturers past and present. Many names will be familiar, such as Ernie Ball/Music Man, Peavey, Guild, Jackson, Dean, BC Rich, Ovation, Supro, National, Kay, Harmony, etc., through to innumerable custom and boutique luthiers. Some of these manufacture instruments in the U.S. while others are American companies that source part or all of their guitars from the Far East. A quick look around the globe highlights many other fertile guitar making territories…
Europe – Particularly following World War II when embargoes and tight trade restrictions limited exports of guitars from America, a combination of high demand for guitars and low supply provided an opportunity for some enterprising European companies to fill the gap. Many of these guitars followed the influence of American designs in the knowledge that young people in Europe aspired to emulate their American counterparts. Britain and continental Europe have produced many guitar brands over a long period of time including from illustrious companies such as Burns, Duesenberg, Eko, Framus, Hagstrom, Höfner, Hohner, Patrick James Eggle, Shergold, Gordon Smith, James Trussart, Vigier, Vox, Warwick, Watkins, Zemaitis, etc.
Far East – The Far East isn’t only responsible for producing low cost guitars for American and European guitar brands. During the 1970s, Japanese firms were producing affordable, high quality copies of American guitars, taking advantage of high labour prices and poor quality control in the U.S. However, there has also been a notable history of guitar manufacture in its own right, including some very quirky and idiosyncratic models. Many of the big names from Japan include, Aria, ESP/LTD, Ibanez, Italia, Teisco Tokai, Yamaha, etc.
Eastern Bloc – While not widely recognised as a guitar‑making region, largely because of its nationalistic political regime and economic protectionism, the Eastern Bloc countries have produced a diverse range of instruments over an extended period of time. There is a vast array of models bearing many unfamiliar names such as, Aelita, Formanta, Jolana, Migma, Tokina, etc.
As you might expect, the fascination with the world’s favourite instrument is genuinely global and they have been made in every corner of the world, including Australia, Canada, South America and, to a lesser extent, the middle east (where the guitar’s story began after all!) and Africa.
Other Factors
Although this section focuses on electric guitar production, it is worth remembering that acoustic guitar manufacturing is also thriving in the 21st Century with famous specialist brands such as Martin (based in Pennsylvania since 1833) and Taylor (based in California since 1974) at the forefront of innovation and technological development. Of the major American electric guitar makers, it is only really Gibson that also has a reputable range of professional acoustic instruments. Elsewhere, Yamaha has a strong range of Far Eastern acoustic guitars. There are numerous other manufacturers to be found producing fine acoustic guitars at all price points in the market.
The 21st Century landscape of guitar production is one of global diversity and differentiation. Modern guitars may have been hugely influenced, if not defined, by a small number of American companies but it is by no means a monopolistic industry; quite the opposite in reality. The long‑term viability of guitar making is inextricably linked to the music industry and what happens will rely heavily on musical trends and influences.
There have been many challenges to the dominance of the electric guitar, notably during the 1980s and 1990s with proliferation of synthesizers and in the 2000s as home production of electronic music became affordable and accessible. However, the popularity of the guitar seems (relatively) assured, despite many cynical commentators regularly proclaiming ‘the death of guitar music’. Digital technology is bringing a new challenge to guitar makers, so it will be up to countless luthiers around the world to rise to the challenge, seek new opportunities, adapt the guitar and make it truly a universal instrument and secure its future success for generations to come.
End of Part VI
Over these last six instalments, I have covered the guitar’s history from its vestigial beginnings in the ‘Cradle of Civilisation’ to the birth and proliferation of the electric guitar. There is just a little of the long and winding path left to travel and I hope you’ll join me for the remainder of the story. The next article has yet to be written, due to personal circumstances. While I hope to publish it next month, it is by no means certain. Fingers crossed. Until next time…
CRAVE Guitars ‘Quote of the Month’: “Contrary to popular opinion, great minds most definitely do not think alike. Similarly, great musicians do not play or sound alike.”
Due to difficult personal circumstances, the February article is a little shorter than usual. This is probably a ‘good thing’. I apologise for any poor writing this month. I hope that abnormal service will be resumed a soon as possible.
The Trigger
As with many of my articles, the interminable dialogue is prompted by the seemingly innocuous and/or irrelevant. It’s just the way my weird and curious brain works. So just what was it that kicked me off this month?
If I get any downtime from caring duties, I try to read the occasional ‘letters to the editor’ in the music press. These contributors to mankind’s greater knowledge often use the medium as an opportunity to air their particular gripe or beef about this, that or something else. In doing so, it is almost as if they genuinely believe that their critical rant is the only possible legitimate stance and that what they say should not only be heard but also it should be accepted as the one and only universal truth. Looking at these self‑proclaimed prophecies from the other end of the proverbial telescope, editors like a bit of inflammatory narrative to stir up a cauldron of contradiction to keep avid readers coming back for more intrigue and conspiracy. Many of these editorials, having unleashed said swarm of angry bees, do seem to lose interest before the punters do, often leaving the various counterpoints frustratingly unresolved.
A few simple examples, if I may be so indulgent, so you begin to get an idea about where this is going.
You get the ones who go on endlessly that the word ‘relic’ is not a verb and that intentionally ‘relicing’ a guitar to make it look old/knackered is the most heinous thing you can do to a musical instrument… and they then they go onto complain about the sizeable price premium that companies extract for the privilege of owning a perfectly good damaged guitar. These antagonists do not appreciate some of the exemplary craftsmanship involved in giving musicians reasonably accurate facsimiles of some guitars that either most of us could never afford or, if we could, we would be afraid to use in anger at gigs. Others are just reliced (sic!) for fun. Fender Custom Shop says that there is greater demand for ‘heavy relic’ and historic recreations than for unmarked shiny ‘new’ Shop guitars.
Then you get the ones that prattle on about the stratospherically priced ‘furniture art for collectors’. Some exotic Private Stock Paul Reed Smith (PRS) guitars perhaps come into mind as examples of the breed and there are many custom luthiers out there doing good business with equally flashy designs (e.g. Kiesel, Knaggs, etc.). These guitars, the letter writers claim, are built for aesthetics offered at wallet emptying values. These critics accuse manufacturers and owners of having little interest in authentic music created by ‘real’ guitarists and then go onto assert that the products in question are not real instruments and that they are merely trinkets bought by pretentious ‘collectors’ to show off their wealth. Furthermore, some stretch their argument to suggest that we – the meagre guitar‑playing proletariat – should accept their notion that the luthier’s art should be nothing else but a utilitarian tool.
One further example, just to begin to move the debate to the point… those that argue dogmatically that old=good and new=bad or vice versa and that NOS or VOS (NB. other acronyms are available) guitars are marketing ploys used by corporations to add a few (!) extra $ to the retail price. They generally use similar woods and similar hardware, so the only added value is adherence to historical accuracy and degree of ‘ageing’ applied to make it appear authentic (but falling short of outright relicing). I won’t re‑tread the well‑rehearsed ‘new versus old’ guitars debate here, even though polarised perspectives can fall into the same category as the other examples given above.
In the cold light of day and from an objective standpoint, the inflammatory, dogmatic rhetoric used to fill column inches can seem quite ridiculous, almost as if they are employing reductio ad absurdum to get their message across. What does surprise me is the lengths that these self‑appointed judges go to, to indict the perpetrators for their misdemeanours, regardless of which side of the fence you’re on. What next? Ritual hanging and quartering for suggesting a guitar makes your best mate look effeminate? That’s going a bit far – perhaps the reintroduction of stocks and public floggings will be sufficient. Oops, what did I just say in Latin?
All of the examples above, perhaps obviously, ignore one vital thing. They fail to focus on what it is that the consumer actually wants and what they value (not only in monetary terms). I go back to my mantra of the basic laws of economics and the principle of supply and demand. It is the consumers out there in the wide world that keep the manufacturers in business and the successful companies are the ones that respond to what the customer really wants/needs and set prices at what those customers are prepared to pay for their products.
If the evidence is anything to go by, no two consumers are the same and the tastes of those consumers vary considerably. This suggests to me that what we are observing is simply market reaction to changes in punters’ tastes. That means that, whether you a new or old guitar fan or you like your top‑end quilted maple carved top or your favourite beaten up ‘rat’ guitar, there are products out there to suit you, the buyer. Surely that can only be a good thing for all of us.
In fact, getting to the nub, this economic phenomenon is the cornerstone of marketing. Many people have a misplaced (negative) perception that marketing is just about advertising and/or selling you stuff you don’t want, let alone need. Actually, effective marketing is about identifying precisely what the consumer is seeking and changing their merchandise to satisfy that want/need as closely and as quickly as possible. Successful companies keep their finger on the pulse of short‑term fads, medium‑term trends and long‑term vogues, and they are constantly adjusting their output to meet all of these market drivers. Unsuccessful companies miss a trick by assuming that the buying public will lap up whatever they churn out, or they assume that price is the only criterion on which purchases are made. The ability for manufacturers to flex is essential for longer‑term survival and prosperity.
Some people seem to delight in telling everyone else what they should or shouldn’t think, do, like, want, use, etc. One wonders upon what basis their authority to proclaim this or that either as a piece of cr*p or the dog’s b*ll*cks. Perhaps the most notable commonality about these diatribes is that their world view seems predicated on negativity, rather than what’s good about our wonderful obsessive, addictive hobby.
Anyone who reads CRAVE Guitars’ articles knows that I am opinionated (!) and don’t mind sharing those opinions with anyone prepared to listen. However, I don’t insist that my sentiments are anything other than part of a much bigger 2-way conversation. I will happily learn new things, listen to various perspectives and, yes, even admit that I may be wrong. I also try to learn something new every day, which means keeping an open mind. The old adage that the more you learn, the less you actually know rings true.
My rationale here is to attempt to unravel some of the hyperbole associated with the often vociferous and polarised contentions of these aforementioned letter writers.
Love & Hate
So, if it were me writing to the music press, what might incline me to rave about and what would inflame me to rant about the global guitar village which we all inhabit?
Well, on a positive, I am fascinated by just about every aspect of music making and listening. Clearly, I have a predilection for vintage guitar, effects and amps. However, it wasn’t always thus and, you never know, it may change again in the future. Like many gear heads, I have plenty of time for just about anything new, old, cheap, expensive, traditional, innovative, plain, whacky, popular, underdog, clean, battered, mass produced, custom/bespoke, etc. ad nauseum. It’s all good! What’s not to like about variety and choice of guitars and guitar‑related equipment these days. I firmly believe there is a place for it all and for everyone who is like‑minded.
Guitars et al are great. No ifs, no buts and no criticisms. I am more critical of my own playing abilities. My rants are more to do with attitude of individuals, rather than guitars. Anyone who reads my drivel will be familiar with my people‑related rather than guitar‑related anathemas (greed, avarice, dogma, lack of respect and integrity, vacuous celebrity, investment speculators, exploitation of the naïve, etc.) and apologies for putting my echo pedal on infinite repeat. Nuff said.
To Crave or not to Crave
Now, here’s a tricky question… Given that guitars are essentially unnecessary physical objects and given that vintage guitars have some inherent financial value, how do I reconcile material ownership with my somewhat socialist perspective on the human condition? Well…I would have to say that in order to justify CRAVE Guitars, there are two important factors involved.
My first excuse is that I’m not doing it (whatever ‘it’ is) to make a profit or to generate a return‑on‑investment. My motive is as an enthusiast, not as a hoarder for personal gain. Quite the opposite, my ‘hobby’ has made me very, very poor indeed! Remember that CRAVE’s guitars are not cosseted away, they are played and I share their beauty and my interest whenever I can.
My second excuse is that, to me, vintage guitars are not there to be pedalled like normal commodities. I believe that each and every one of them has a cultural and social significance beyond their mere existence. I feel that the history that surrounds them not only can’t be ignored but also needs to be conserved for the future generations. They are of their time and represent a societal context within which they were made, bought, played, sold on, played some more and, eventually ended up with me (for now). More important is the music that they have made in the hands of musicians over the decades. You probably don’t ‘get’ my odd view of vintage guitars are more than just bits of wood, metal and plastic to be traded… but that’s OK. I expect and adversative response to my observations and commentary.
These two factors support my assertion that I don’t regard myself either as a dealer or a collector per se. It also accounts for why I don’t pursue (and can’t afford) ‘collector’ or ‘museum‑grade’ guitars – I prefer some signs that they have been used (but not abused) and enjoyed as musical instruments not trinkets. If vintage guitars were in genuinely ‘as new’ condition, I wouldn’t feel comfortable picking them up and playing them in case I damaged them. If they are already marked, then, for some reason, it’s different.
Don’t get me wrong, some guitars are so beautiful that they have to be admired. However, that shouldn’t be at the expense of playability and sound. Guitars are fascinating because of their unique combination of looks, feel and tone.
Quite what CRAVE Guitars is, has still to be resolved and I continue to agonise over what to do with the enterprise. For now, I will continue on my quest to showcase affordable vintage guitars to anyone who may be interested.
CRAVE Guitars Logo
Summary and Conclusion
My underlying message is that we could always try and refrain from being negative about the things we don’t like and celebrate what we do like. Heck, I have an opinion on just about anything that comes across my path but hopefully, I am wise enough to differentiate between prejudiced personal preferences and evidence-based fact. Even the latter only remains valid until better evidence comes along and we have to recalibrate our understanding of the world in which we rent space.
Personal circumstances over the past few years have highlighted that life really is too short to get hung up on things that are inconsequential. It is important to care about what matters and to be cognisant of the fundamental truths to which we are all subject.
In the end, it surely is a case of each to their own. If you love or loathe relic/aged guitars, that’s fine by me. If you think exotic woods/finishes are fab or feeble, that’s entirely up to you. If I you desire or detest old/new guitars, then who am I to attempt to deter you? As the old saying goes, “you pays your money and you makes your choice”, and perhaps that is a basic principle we should accept and respect.
As guitarists, we could set a good example and try our best to live in peace, love and harmony. Perhaps we could try to be a little less judgemental about the wonderful tools of our beloved trade although, admittedly, it can be fun to prod the sleeping giant on occasions, if only to keep them on their toes. Perhaps, more importantly, why not forget about abusing other musicians’ predilections and just get on with making some good ol’ guitar music with one’s chosen weapon of choice? That’s convinced me; I’m off to play mine. Now what shall I go for today – fancy or plain? Actually, it won’t improve my playing but who cares? Until next time (hopefully)…
CRAVE Guitars ‘Music Quote of the Month’: “Accept nothing simply because someone asserts something to be the truth, whether they are in ‘authority’ or not.”
Over the last 30 months or so, I’ve been going on and on about the mainstay of CRAVE Guitars ‘work’, which is to share with you not only stuff about music and stuff about guitars generally but also specifically stuff about Cool & Rare American Vintage Electric Guitars. If you’ve taken a look at the web site, you’ll know that the focus tends to be on mainstream U.S. brands and, within that, if possible, some cool variations of well-established guitar models. However, perhaps stating the bleeding obvious, the guitar world is much bigger than that.
This month I’m dipping a toe in the water of some of the other guitar treasures out there. When one looks across the whole guitar landscape, antique, vintage, old, used, new, American, European, Eastern bloc, Asian, mass manufacture, boutique makers, unique luthiers, home‑made, traditional, basic, hi-tech, innovative and whacky, there is infinite variety and a veritable cornucopia of interesting and wonderful instruments to appreciate. The same goes for amps and effects of course (as colleagues into those things keep reminding me) but there’s not enough room in a single article for those as well. Besides, although I don’t claim to be an expert on guitars, I’m even less well‑acquainted the minutiae of amps and effects – that’s another ballgame altogether. The focus of this article is essentially on electric instruments.
When researching this article, it became ridiculously clear that I simply can’t do justice to every aspect of this enormous topic. I can only mention a figurative iceberg’s tip of what’s out there and I apologise in advance for the probable monumental omissions herein. Before we get going, none of the guitars covered in this article are part of the CRAVE Guitars’ family. In order to illustrate the diversity, I’ve resorted to using pictures sourced from Google Images – I acknowledge all guitar owners and photographers.
Let’s face it, love them or loathe them, the centre of the guitar universe remains occupied by the American ‘Big Two’, Fender and Gibson, along with their subsidiary companies including, respectively, Epiphone and Squier that concentrate on the budget end of the market. Incidentally, Fender and Gibson also own a number of other iconic brands that come under their wing. For instance, did you know that Fender own Gretsch, Jackson, Charvel, DeArmond and Tacoma, and Gibson own Baldwin, Kramer, Steinberger, Tobias and Wurlitzer? Until the mid-2010s, Fender also owned Guild and Ovation guitar brands.
It would be easy to fall into the trap of thinking that Fender and Gibson are massive multinational industrial giants, but in actuality, they are pretty modest business concerns compared to the sheer scale and scope of some truly global companies. Fender and Gibson are, above all, very successful brands with a strong identity, whose reach extends well beyond the music industry. This general public awareness helps to shield them from some of the economic, social and technological pressures facing them. Business fortunes, however, go in cycles and the ‘Big Two’ have had their ups and downs. Both companies, along with many others, were taken over in the 1960s, leading to a period of corporate complacency and weakness that opportunistic competitors were able to exploit. While they have been able to rejuvenate their image, they are now dealing with a radically different global context.
While the ‘Big Two’ are fortunate to have genuinely iconic products including Fender’s Stratocaster, Telecaster and Precision bass, and Gibson’s Les Paul, SG and ES-335 (among others), this otherwise enviable position can also constrain them operationally. It has proved very difficult for them to innovate and stretch too far from the proverbial straightjacket imposed by their core instruments. Existing models are scrutinised minutely and often face intense criticism if they move away from the accepted recipe. At the same time, it is difficult for them to introduce all-new models, as they are often compared unfavourably with the classic mould. Without sustainable growth in a finite market, these companies are commercially vulnerable and their potential success is increasingly limited by their past. This strategic conundrum for Fender and Gibson actually creates fertile ground for other smaller firms to grasp opportunity to enter the market through differentiation, diversification and innovation, as well as imitation.
Circling around the ‘star’ of the Big Two, there are the other recognisable brands such as Rickenbacker, Danelectro, Guild, Ovation, Music Man (now part of the Ernie Ball corporation), G&L, and, as well as the aforementioned Gretsch (the Gretsch family retains major influence as part of Fender) and relative newcomers such as PRS. There are other companies that don’t immediately spring to mind but which have enormous presence in the industry. I include Peavey here, as one of the world’s largest musical manufacturing company. Then there are the other recognisable ‘independent’ American manufacturers that tend to focus on niche markets, such as BC Rich, Dean, Jackson, Alembic, Carvin, Schecter, Steinberger, Suhr, Parker, Heritage, etc. At the same time, some major US guitar companies focus predominantly on acoustic guitars, such as Martin and Taylor.
There is an incredible history surrounding brands that have either disappeared completely or those that have gone, some of which have now been resurrected, e.g. Supro, Airline, National, Dobro (acoustic, now part of Epiphone), Bigsby, D’Angelico, D’Aquisto, Silvertone, Kalamazoo, etc. American guitar manufacturers suffered particularly badly in the 1960s and 1970s as a result of multiple pressures including falling production quality, increasing manufacturing costs (including union labour), and hostile competition from high quality cheap imports from the Far East.
As you might expect, the history of many of the brands already mentioned goes back to the early-mid 1900s (or even further), which means that there are plenty of very cool vintage guitars floating around. In the guitar world, age doesn’t mean valuable – it is the combination of age, rarity, quality originality and current condition that matter for those with an eye on the dollar value. While the Big Two tend to command the premium prices, pretty much across the board, there are plenty of bargains to be had by looking more broadly at these, sometimes ephemeral makes. I recently come across an early 1960s U.S. Airline in all‑original clean condition that went for a little over £300GBP. These never were top‑of‑the‑range instruments back in the day, and they can be picked up as bargain vintage instruments now. Some of these leftfield guitars present low-risk options for entry into the vintage market if you research carefully and don’t expect too much. History suggests that, in all likelihood, they won’t accumulate vintage value very quickly without major artist association. Look around and there are gems to be found from under-the-radar guitar makers. Some are very nice, including Washburn, Hondo (mainly copies), Mosrite, Harmony, Kay, Valco (maker of a number of other brands), etc.
Moving away from the American continent, Europe also has a long tradition of great musical instrument manufacture, with brands such as Vox, Höfner, Baldwin, Burns, Watkins, Framus, Hagstrom, Hohner, Shergold, Hoyer, Wandre, Bartolini, Levin, Goya, Welson, along with newer entrants such as Warwick, Duesenberg and Vigier, Some of these were prolific during the ‘golden years’, capitalising on the rapidly moving musical paradigms of the 1960s and 1970s. A post-war embargo on American guitar imports certainly helped European brands (and bands) get a foothold and to prosper up to the early-mid 1960s. While, as in other markets, the quality of European guitars varied considerably, many models have become synonymous with the period and, as a result, highly collectable, for instance, the teardrop Vox guitar used by Brian Jones of The Rolling Stones or the Höfner violin bass used by Paul McCartney of The Beatles.
Even further away from America, the Japanese companies competed head on with the American brands in the 1970s. Plenty of the budget guitars were blatant copies of American guitars, which resulted in protracted litigation to protect U.S. patents and trademarks. Many ‘older’ guitarists may remember copies from the likes of CSL and Columbus, as well as Ibanez. Japanese firms didn’t just replicate American designs; some also produced original designs and have retained a credible reputation over time for quality and consistency, including their dominant brands – Yamaha and Ibanez. Takamine, which focuses predominantly on acoustic guitars, is also Japanese. There have been plenty of Japanese names that are or have been familiar, including ESP (and subsidiary LTD), Roland, Italia, Aria, Tokai, Teisco, Greco, Guyatone, Apollo, Kawai, Kent, Westone, etc. Many of the instruments made by Japanese companies in the 1960s and 1970s (including some copies) are now becoming very collectable in the off‑the‑beaten‑track vintage niches. If you want some truly whacky vintage designs at reasonable prices, take a look at Japanese guitars. Plenty of people now specialise in conserving these vintage Japanese/Asian instruments.
The old Eastern Bloc countries have also produced a wide range of brands catering for home-grown musicians. The strategy of government-owned manufacture was partly nationalistic, in that they were required to protect their home market from capitalist imports from both the west and east. Many of these guitars were typically utilitarian with little in the way of flamboyance. Many of these brands will be little known in the western world, even now. As you might expect, there are experts who concentrate on collecting these communist bloc guitars for posterity. The ones that have penetrated the western markets offer something different from, and cheaper than, the mainstream names. Look out for names like Aelita, Elgava, Formanta, Migma, Musima, Odessa, Stella, Tonika, Marma (East Germany), Jolana (Czechoslovakia), etc.
There are a few other territories that have developed their own guitar manufacturing, including Godin and Eastwood in Canada and Maton in Australia. In addition, there are a large number of unmarked guitars out there with no means of identifying age or source. Some can be traced back to similar designs by known manufacturers while the creators of others are lost in the mists of time and geography. These ‘pawn shop’ guitars are often poorly made and may be considered curios, although, there are aficionados looking to conserve the more vernacular heritage.
The modern-world picture is far more complicated and can’t be talked about in terms of familiar regional territories. Some multi-national companies, including Fender and Both Fender and Gibson have their headquarters in the US and produce large numbers of their subsidiary ranges in other countries. Some brands are designed in the US and constructed offshore. Some are assembled and quality checked in the US from parts made elsewhere. Larger companies have international distribution operations that channel product to dealership networks within economic regions, e.g. Fender UK servicing the European Union (at the moment!). Others have to manage distribution through networks of independent dealers. Some smaller companies have to rely either on local markets or alternative methods of distribution, direct or indirect. Some companies make instruments that are branded by one or more retail chains. A classic example is Silvertone whose instruments were made by Danelectro, Kay and others, sold through Sears & Roebuck department stores and mail order (remember that?). Similarly, many of the diverse Japanese brand names were actually made by a relatively small number of manufacturers, e.g. Kawai and Teisco.
Another feature of new millennium guitar building is the explosion in bespoke guitar building, either by small specialist companies or individual luthiers. Low volumes, creative designs, alternative materials, custom features, and high quality tend to characterise the sub-industry but there are always exceptions to the rule. There have, pretty obviously, always been bespoke builders catering for the well‑heeled or professional musicians’ need and this has led to further opportunities that are difficult for the mass manufacturers to match. In response, the larger manufacturers, including Fender and Gibson, created custom shop operations to provide tailored services for individual clients. Custom shops also heralded the explosion in vintage-styled recreations and the more recent craze for relic finishes, both building on the growth of interest in vintage guitars.
Remember, even the (now) big companies had to start somewhere, usually with an inspirational leader, visionary pioneer or commercial entrepreneur at the helm, often working on their own or in a small workshop. Many of today’s big brands started out with some names you might just recognise, including Friedrich Gretsch and son, Fred Gretsch Jr, Orville H. Gibson, Christian Frederick Martin, Adolph Rickenbacker, Nathan Daniel (Danelectro), Epaminondas Stathopoulo (Epiphone), and one Clarence Leonidas ‘Leo’ Fender. More recently, Paul Reed Smith has earned a place amongst this exlusive group. Even these industry giants relied on other key individuals and their skills including John Dopyera, George Beauchamp, Lloyd Loar, F.C. Hall, Les Paul, Ted McCarty, George Fullerton, Ray Dietrich, Roger Rossmeisl, etc.
Other well-known names span out of larger companies, for instance, Travis Bean, well known for metal-neck guitars, split from Kramer. Kiesel Custom Guitars is another example, producing some astounding instruments having been formed following the splitting up of American company Carvin in 2015. Perhaps the most successful modern entrepreneur is Paul Reed Smith of PRS Guitars, based in Maryland USA since 1985. While growing his reputation, Smith wisely sought advice from Gibson’s ex‑president Ted McCarty to mentor him, and several PRS models now proudly bear McCarty’s name. The tradition continues with renowned luthier Joe Knaggs setting up his own prestigious guitar company after leaving PRS, producing some wonderful instruments in relatively small numbers.
One of the most celebrated and influential craftsmen to exploit niche demand in the 1960s was Lithuanian immigrant to the UK, Tony Zemaitis who made some very remarkable guitars for some very remarkable guitarists. Zemaitis’ legacy can clearly be seen in other current models from the likes of Duesenberg and Teye, as well as the Japanese company that currently carries on Zematis’ illustrious name.
There have been many excursions into the application of alternative materials to wood. The use of metal in guitar production was pioneered by the likes of National and Dobro in their resonator guitars as a means of producing more volume from acoustic guitars in the pre‑electric era of the 1920s and 1930s. In the 1960s, Valco used fibreglass (coined Res‑o‑Glas) for futuristic designs in the 1960s, such as the stunning National Newport. More recently, acoustic maker, Ovation, used a variation of fibreglass (lyrachord) on its bowlback instruments. Zemaitis experimented with other materials in his guitar construction and many others have followed suit, including the aforementioned Kramer/Travis Bean. Around the same time, there was a ‘fad’ for acrylic guitar bodies, perhaps the most well-known proponent being Dan Armstrong who used acrylic for parent company Ampeg.
On this side of the Atlantic, another luthier has set the bar for innovative use of metal; French luthier, James Trussart, Italian company XoX Audio are making some nice instruments out of carbon fibre. 3D printing also presents opportunities for greater use of plastics and metals in guitar production. Some luthiers have experimented with stone as part of the construction but it is not common – or very practical. With ever increasingly stringent restrictions on sourcing, use, sale and movement of hardwoods commonly used in guitar production, expect wider use of alternative sustainable materials in the future.
There are hundreds if not thousands or even tens of thousands of guitar makers out there, all wanting a proportion of the overall demand for great guitars. Here are a very few notable names from all around the world to keep an eye on, including (in no particular order); Collings, Stone Wolf, Flaxwood, Palm Bay, Hutchinson, Emerald, Ed Roman, Suhr, Mayones, Nik Huber, Matt Artinger, Tom Anderson, Patrick James Eggle, Fano, Gus, Goulding, Prisma, Frank Hartung, Michael Spalt, Michihiro Matsuda, TK Smith, Rick Toone, Carillion, McSwain, John Backlund, Reverend, Ron Thorn, John Ambler, Mule, Tony Cochran, Walla Walla, Ezequiel Galasso, Langcaster… The list could be endless as there are just too many great guitar buillders out there to mention and apologies to those I’ve left out and, sorry, I can’t post pictures of every one – I wish I could. The point, I guess, is to broaden one’s perspective and perhaps open one’s mind to a wide range of other possibilities beyond the obvious in-your-face guitar shop fare. I don’t usually proffer advice but on this occasion, I would simply just say, take a look out there and you might just find something weird and wonderful that you probably didn’t know existed. I regularly feature some of this wonderland of goodies on Twitter for those that may want to take a look (@CRAVE_guitars).
For the amateur hobbyist or artisans with aspirations of becoming the next notable designer, there are now plenty of DIY kits for everything from generic product to some quite fancy customised guitar construction. Access to information the Internet provides plenty of plans and specifications for people to design and build almost any type of instrument without the need to track down books or luthiers willing to share their knowledge. Experimenting in this way can present all sorts of opportunities to be taken. What about you?
Renovation ‘husk’ projects are probably best avoided unless you really know what you’re doing, as there’s probably a reason why they are in that state to begin with. For some, though. a ‘bitsa’ guitar may make an ideal low cost player’s guitar. My lack of practical skills prevents me from trying out a DIY (re-)build beyond my limited capabilities. Besides, given CRAVE Guitars’ fundamental raison d’être, I simply can’t create an authentic American vintage guitar.
I hope that this article has given a tiny indication of the beauty and multiplicity of guitars out there. That’s without going into oddities with unconventional string configurations, double (or more) necks, hybrid instruments, etc. It is this fascination with making things different while also keeping things the same that is quite inspirational and, I think, pretty unique to guitars, at least on this sort of scale. We are blessedly spoilt for choice and there are some ridiculously good guitars out there for very reasonable prices without experiencing the diminishing returns associated with esoteric exotica. Ultimately, this clearly indicates that there is something for everyone with an interest in the world’s favourite musical instrument.
So… you may ask… what’s my favourite out of everything covered here? Truthfully, I can’t say; I find guitars endlessly beguiling and preferences vary continuously. It would be unfair to single any one brand or model from the others. As my obsessive quest for ‘Cool & Rare American Vintage Electric Guitars’ continues, the CRAVE name gives a hint of bias but that is not so dogmatic that I can’t appreciate all aspects of the luthier’s art and craftsmanship. MY position is firmly ‘on the fence’. If any of the names mentioned wish to persuade me off the fence with a prime example of their product(s), I am more than happy to accommodate them (f.o.c. of course!). I optimistically await a swathe of e-mails to that effect (hint, hint).
Me? I’m off to plink a new CRAVE Guitars’ plank. The new addition to the family is something both very recognisable and very unusual at the same time. All being well, I’ll try to cover it in next month’s article. All I’ll say at this juncture is that it is definitely one that fits the Cool & Rare American Vintage Electric Guitar bill very aptly while also strongly dividing opinion. Intrigued? The lengths we go to, to bring you guitar ‘stuff’. Watch this space…
CRAVE Guitars ‘Quote of the Month’: “There is a finite limit to the amount you can know, there is no limit to the amount you can imagine.”