December 2024 – CRAVE Guitars 2024 In Review

Prelude

YES FOLKS, “THE END IS NIGH” (no, not the video game). The clichéd idiom of woeful doomsayers is the pessimistic prediction of impending Armageddon – the end of the world according to God’s final judgement enshrined in religious belief. Not here though. In this instance, I’m referring to the far less fatalistic but probably more imminent finale to the Gregorian calendar year of two thousand and twenty four (NB. The Gregorian calendar was established as a reform of the Julian calendar in 1582 by Pope Gregory XIII). While ‘The End Is Nigh’ may also represent the rallying cry for the biblical apocalypse, that is not my intention or implication, just my peculiar sense of absurdity.

“This is the way the world ends, not with a bang, but a whimper” – T.S. Eliot (1888‑1965)

2024 The End Is Nigh

You are probably tired of all the usual end‑of‑year retrospectives. For those few who aren’t weary of looking back, I am using the hackneyed ‘annual review’ as a convenient mechanism to conclude this particular 12 months of our collective existence. For the list‑o‑philes out there, this is probably the article for you.

Thus far, despite best endeavours, I have singularly failed to make sufficient time and space to work on the novel, ‘The Distortion Diaries’ announced in November 2024, so it looks like shorter articles will be the way of CRAVE Guitars’ regular output going into 2025.

So, without further ado, let’s take a swift look back at 2024 through the languid lenticular lens of CRAVE Guitars…


CRAVE Guitars Gear 2024 (0)

Sadly, and with great disappointment, there have been zero guitars, zero basses, zero effect pedals and zero amplifiers added or sold during 2024. Nothing. Nada. Rien. Nichts. Nulla. Zilch. Ma. Ning. Nihil. Sin. Nichto. Inga. To put it in the western euphemistic vernacular, f‑all ‘new’ old stuff. Sigh.

There have been three on‑going primary reasons for this:

  1. Funds – As the author is on a low, fixed income and CRAVE Guitars is a non‑profit entity, there has simply been insufficient capital to invest in my preferred pastime
  2. Space – CRAVE Guitars exists in an ordinary (small) family home, in which there is insufficient space to accommodate any more gear. The long-frustrating inability to convert the house’s dark damp cellar into a suitable CRAVE Guitars emporium is still on‑going and unlikely to change any time soon (see first reason!)
  3. Competing priorities – In addition to a shortage of funds and space, some other things in life cannot be avoided and require priority attention. Such mundane obligations serve to divert precious funds and consume available space (see first two reasons!)

“Communism doesn’t work because people like to own stuff” – Frank Zappa (1940‑1993)

2024 was the first year since CRAVE Guitars was established in 2007 that there has been no change whatsoever to the ‘collection’. The assemblage of assorted artefacts, it seems, has reached an uneasy equilibrium. It is not my intention for this stagnant state of affairs to continue. Other things, therefore, must change in one, two or all three of the factors above before there is a substantial change to either the quantity or quality of CRAVE Guitars’ vintage gear. Don’t get me wrong, I would dearly love for the ‘collection’ to change and/or grow but, as political economists fail to understand, growth is finite.

After all is said and done, I have to declare that I am massively grateful and eternally thankful for what I have in CRAVE Guitars. It may be modest and humble but, with the dire state of the modern world, I am indeed lucky to be in this fortunate position. As ‘they’ say, things could be a whole lot worse.

“Happiness will never come to those who fail to appreciate what they already have” – Buddha (Siddhārtha Gautama – c.480 400BCE)


Some of those that left the building in 2024 (20):

As with every year that passes, sadly, there has been a number of notable music artists that have thrown off the mortal coil. Here, in memoriam, are just a few souls that we lost this year:

  • 4 January: David Soul, aged 80
  • 11 January: Anne Nightingale (BBC radio and television presenter), aged 83
  • 23 January: Melanie (Melanie Anne Safka Schekeryk), aged 76
  • 2 February: Wayne Kramer (MC5), aged 75
  • 3 February: Aston ‘Family Man’ Barrett (Bob Marley & The Wailers and The Upsetters), aged 77
  • 17 March: Steve Harley (Cockney Rebel), aged 73
  • 14 April: Dickey Betts (The Allman Brothers Band), aged 80
  • 30 April: Duane Eddy, aged 86
  • 7 May: Steve Albini (Shellac and record producer), aged 61
  • 22 July: John Mayall (The Bluesbreakers), aged 90
  • 5 September: Herbie Flowers, aged 86
  • 5 September: Sergio Mendes, aged 83
  • 28 September: Kris Kristofferson, aged 88
  • 15 October: Tito Jackson (Jackson 5), aged 70
  • 16 October: Liam Payne (One Direction), aged 31
  • 25 October: Phil Lesh (Grateful Dead), aged 84
  • 21 October: Paul Di’Anno (Iron Maiden), aged 66
  • 3 November: Quincy Jones, aged 91
  • 14 November: Vic Flick, aged 87
  • 15 December: Zakir Hussain, aged 73

“Even death is not to be feared by one who lived wisely” – Buddha


2024 album releases purchased (27):

After a prodigious injection of creativity during and immediately after the Covid pandemic, there seem to have been fewer ‘great’ albums to tempt one to part with one’s filthy lucre this last year. More mediocre musical material manifested. Over the last 12 months, there have been only a few new releases to add to the music library – just over one per fortnight. Sigh. As regularly mentioned through this platform, despite embracing music streaming, I still prefer to go ‘old skool’ and buy physical media (on CD, I no longer have vinyl). The 27 new releases purchased in 2024 were:

  • The Aristocrats – DUCK
  • Caribou – Honey
  • Nick Cave & The Bad Seeds – Wild God
  • Cigarettes After Sex – X’s
  • Culture – Good Things (reissue)
  • The Cure – Songs Of A Lost World
  • The Cure – Songs Of A Live World: Troxy London MMXXIV (live)
  • Dreadzone – 9
  • Billie Eilish – Hit Me Hard And Soft
  • Fat Freddy’s Drop – Slo Mo
  • Floating Points – Cascade
  • Four Tet – Three
  • Beth Gibbons – Lives Outgrown
  • Jamie xx – In Waves
  • Jon Hopkins – Ritual
  • The Jesus And Mary Chain – Glasgow Eyes
  • Melts – Field Theory
  • Niney & The Observers – Tubby’s Want The Channel: Dubbing With The Observer 1976‑1978
  • Opeth – The Last Will And Testament
  • Lee ‘Scratch’ Perry – King Perry
  • Lee ‘Scratch’ Perry & Youth – Spaceship To Mars
  • The Smile – Wall of Eyes
  • Linval Thompson – Ganja Man
  • Chelsea Wolfe – She Reaches Out To She Reaches Out To She
  • Various Artists – Jon Savage’s Ambient 90s
  • Various Artists – Niney The Observer Presents Jah Fire: The Observer 7″ Singles Collection 1976‑1977
  • Waxahatchee – Tigers Blood
2024 Album Releases

The list above doesn’t include all the other pre‑2024 CDs added to the library over the last 12 months, which run into the several hundreds‑ish.

“If music be the food of love, play on, give me excess of it; that surfeiting, the appetite may sicken, and so die” – William Shakespeare (1564-1616)


2024 major gigs (2)

As with vintage guitar gear and creative new music, it’s also been a pretty moribund year for experiencing live music, with only two sizeable concerts attended, sadly. Thankfully, both concerts were terrific:

  • The Australian Pink Floyd Show (November)
  • Baroness (support: Pallbearer, Graveyard) (November)
Australian Pink Floyd 2024
Baroness 2024

Even local pub band gigs have been sparse this year. The local ‘weekender’ event featured largely cover bands and artists dishing out popular hits from the past with little, if any, original material. This paralysing trend has been commented on before. While it is good that live music is out there, it is not so good that very little fresh, new material appears to be coming up from the grass roots.

“After silence, that which comes nearest to expressing the inexpressible is music” – Aldous Huxley (1894-1963)

KEEP MUSIC LIVE!


Various tangential observations about 2024

It is that time of year, with 2025 on the proximate horizon, to round up a few random things together into some sort of convenient (if incoherent) package.

The market prices of vintage guitars and gear has increased significantly over the last 12 months within the context of volatile operating environments across the globe. Many collectors are turning their sights to previously under‑the‑radar models as the economics of supply and demand inflate the so‑called ‘golden era’ vintage guitars beyond belief. The effect of such inflation is that it is putting many ‘cool and rare vintage electric guitars’ out of reach enthusiasts (like me!). Many emerging value‑for‑money vintage guitars that were previously just about affordable, no longer are. The relative shortage and price of vintage guitars presents a difficult challenge for the future of CRAVE Guitars. As a result, I won’t be proclaiming a prioritised list of gear to look for and acquire in 2025.

My aim for 2025 is to attract 50k visits on the web site. At the time of writing, there were 43k visits in 2024. To reach 50K, it will take nearly 150 visits pre day on average. That target doesn’t seem to challenging but, believe me, it is. With the fall off in visitor numbers to the web site (probably also due to the lack of gear turnover), I will need to pay a bit more attention to promotion and social media output, including on Bluesky Social. Currently, at the end of 2024, there is very little in the way of vintage guitar content on Bluesky, so CRAVE Guitars is kinda leading the way in that respect. Bring it!

CRAVE Guitars on Bluesky Social (@crave-guitars.bsky.social)

Reflecting a seriously worrying trend with the economics of the music industry, we lost all 42 Sam Ash Music Stores in the US in May 2024. This loss is the tip of a worrying iceberg and signifies at best a stagnant musical equipment industry and, at worst, a shrinking one. The switch to Internet procurement provides some commercial compensation, although is that really the best way to purchase the gear musicians want and need?

In a similar vein, the owners of the famous Sam Goody entertainment chain announced that it will close its final music stores in 2025, after nearly 75 years of business (founded in 1951). Adios to both Sams.

Mirroring a trend of migrating from printing to virtual publishing, ‘Total Guitar’ magazine sadly met its physical demise in October 2024 after 30 years on the newsagents’ shelves.

Commercially successful bands also seem to be in decline judging by the number of single and album chart successes performed by ‘real’ bands being at a considerably lower level than that of solo artists. Streaming has also demonstrated that ‘the album’ now has less significance than curated playlists and popular single tracks. So… one conclusion that might be drawn from this is that serious music creativity might be under threat (although hasn’t it always been thus?).

Perhaps the comeback of physical media (see below) might reinvigorate greater interest in bands and albums. One band that released a successful studio album in 2024, thereby bucking the otherwise inevitable trend, gets CRAVE Guitars’ Album of the Month (and Year).

As an avid buyer of new and used physical music media, the author has noticed that the market for CDs seems to have experienced an upturn during the last year. According to some sources, 2024 is likely to be the second year in a row that CD sales have shown signs of a resurgence, following the example of vinyl. Coincidentally, according to some research, this turnaround may also be a sign that demand for music digital streaming may have peaked and digital downloads are definitely in decline. The almost‑trend of CD growth, assuming it continues, could potentially match the vinyl revival in demonstrating that music lovers appreciate and value the ownership of tangible media.

The indication is that the availability of second hand CDs has decreased slightly at the same time that the price of used CDs has increased – once again demonstrating the inevitable dynamics of economic supply and demand. Ultimately, though, the method of listening is less important than the fact that people are actually listening to more music in the post‑Covid, pre‑dystopian world.

On the subject of physical media, readers may know about my particular proclivity for reggae and especially dub reggae. I am now finding it quite hard to find and buy quality dub reggae CDs at a reasonable price. The diminishing returns effect means I’m beginning to get into rare and collectable dub reggae CDs, which is competing for finite funds that could be used on vintage guitars. Decisions, decisions, decisions.


Final thoughts on the end of 2024: the future starts here

The world seems increasingly to be descending irretrievably towards society’s End of Times (see top of the article), driven by just a few maladjusted, misguided maniacal, malevolent, malignant, megalomaniacs, seemingly sanctioned by the compliant acquiescence of copious complicit citizens. Critical questioning seems to have been replaced by indolent, possibly ignorant, apathetic obeyance. Harmony, stability and security are fundamental imperatives for human survival and we seem conveniently to have forgotten this, or worse, not to care a jot. Why should I care; no‑one else seems to?

“Frankly, my dear, I don’t give a damn” – Rhett Butler played by Clark Gable in the film ‘Gone with the Wind’ (1939)

Now, the thing is… I do care. War is repugnant and indefensible in the 21st Century. ALL countries need to STOP and reflect on the insanity of where we are heading. Fighting Is Utterly Futile. Fact!

“Hatred does not cease by hatred, but only by love; that is the eternal rule” – Buddha

If we do not wake up soon to this pervasive and insidious threat, I fear it will be too late. The human extinction process has begun and appears to be irreversible without an urgent call to action to create a better civilisation and sustainable future. Peace has to be the first step to global co‑operation, which would then release the potential, ability and resources to tackle global issues in a truly united way.

“We set sail on this new sea because there is new knowledge to be gained, and new rights to be won, and they must be won and used for the progress of all people” – John F. Kennedy (1917‑1963)

How to do that? My (vain) suggestion would be that the United Nations (UN) should be transformed into a potent force that is empowered to act in the interests of all species on our little planet. A strengthened UN could intervene to curtail existing conflicts and counteract new ones through diplomacy and negotiation, using force only as a last resort. The UN is ideally placed to do so but it needs to become much, much more than the impotent talking shop that it is now. It could, and perhaps should, become a genuine peace‑making and peace‑keeping force that is mandated by the collective of all non‑pariah states to supersede unilateral national interests and intercede where necessary for the long‑term sake of humanity as a whole. That, after all, was what the UN was set up to do post‑WWII.

If realised, the UN could also become an international rescue organisation to assist after natural disasters and an aid distribution organisation to help victims of misfortune. However, given that national interests will continue to overwhelm efforts towards collective agreements, sadly, I cannot see that happening, at least not in my lifetime.

“We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organise and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too” – John F. Kennedy (1917‑1963)

Military conflict, though, is only for starters. We also need to guard against unrestrained population growth, catastrophic deforestation, critical food insecurity, irrevocable climate change, unbridled economic migration, uninhibited ideological extremism, perilous habitat erosion, acute ecological pollution of air land and water, and devastating social division. All are perilous global crises created by humans. Only humans can act together to resolve them. Only the ignorant can sit idly by and ignore them. No biggies then! Perhaps the end is nigher than we think after all.

“The world will not be destroyed by those who do evil, but by those who watch them without doing anything” – Albert Einstein (1879‑1955)

I am, by nature a romantic optimist, almost to the point of hapless delusion. So, I guess we have to retain some sense of belief, purpose and positivity about the future in order to avoid cataclysm and improve our, and future generations’, chances of survival and salvation, starting in 2025.

“We must accept finite disappointment, but never lose infinite hope” – Martin Luther King Jr (1929‑1968)

I propose to you a simple but profound premise – Hope is based on progress resulting in a future that will be better than the past and the present. I don’t pray for a miracle. I pray that we become wise enough that we do not need miracles. Time will tell but will there be anyone around to listen? Apologies folks. Soap box over. Again.

“I Have a Dream…” – Martin Luther King Jr


CRAVE Guitars’ ‘Album of the Month (and Year)’

As we are at the end of the year, it only seems fair to select an album from this year’s new releases. Full disclosure here, on this occasion I am biased, as the band has been one of my go‑to favourite bands for nearly five decades.

The Cure – Songs of a Lost World (2024). After 16 long years since the flawed, ‘4:13 Dream’ (2008), The Cure released their 14th studio album, ‘Songs of a Lost World’ on 1 November on the Fiction record label. SoaLW was The Cure’s first album to reach number 1 in the UK album chart since, ‘Wish’ (1992) – a gap of 32 years! It is also their best since, ‘Disintegration’ (1989), up there with, ‘Bloodflowers’ (2000), ‘Pornography’ (1982) and, ‘Faith’ (1981). In its first week, SoaLW outsold all other chart albums in the top 5 combined, a rarity for a band album these days (see above). As it turns out, it is a rare thing and well worth waiting for.

Hyperbole like ‘triumphant’ and ‘monumental’ are regularly thrown about but rarely well‑deserved. SoaLW is high on atmosphere and represents a tremendously powerful achievement, ably showing that there is life in the old dogs yet. There is not much in the way of happy, catchy sing‑along commercial material but, thankfully, The Cure remain true to no‑one but themselves. It is a densely layered intricate and immersive ‘wall of sound’ best experienced in a single sitting; certainly not easily accessible for a casual listener. Rather than selling out to marketable popularism, the band has released a deeply personal and affecting collection of 8 tracks covering just 49 minutes. Robert Smith also took an unusual step in publically thanking everyone for their support and loyalty. SoaLW was also accompanied by live recording of the launch concert, ‘Songs of a Live World: Troxy London MMXXIV’.

The Cure – Songs Of A Lost World (2024)

At this stage in their career, The Cure didn’t have to release an album of such laboured, tortured quality. They could easily have phoned in a profitable release with little effort (see, ‘Wild Mood Swings’ (1996) and ‘The Cure’ (2004)). Such integrity and creativity is rare for a band that has been around for so long, admittedly not always consistently great. Thankfully, Robert Smith and his band have delivered an astonishing late‑career masterpiece (apologies for more hyperbole) that bucks the trend of 2020s popular music.

In other news, The Cure has been a hard‑working band, still touring for a large part of each year as well as fighting against the abhorrent avarice of ‘dynamic ticket pricing’, so that fans can get a fair deal. No wonder that The Cure were recipients of NME’s Godlike Genius Award in 2009 and inducted into the Rock & Roll Hall of Fame in 2019. SoaLW took years in the making but it turned out to be a good end to 2024. See, I said I was biased.

“If I go back to how I was when I was a younger man, my plan was to keep doing this till I fall over, my idea of when I fell over wasn’t this old” – Robert Smith (1959-)

BELIEVE IN MUSIC!


Tailpiece

So, there you have it. Another calendar year comes to an end and passes into history. Gone, never to return. For those of us in existence today, it represents another year closer to us all attending that great gig in the sky. However, it’s probably best not to dwell on that particular inevitability.

It has been another full year of CRAVE Guitars articles. With the lack of productivity regarding gear acquisitions, monthly articles have tended to be less focused on old instruments, effects and amps that are the mainstay of CRAVE Guitars. However, this has provided an opportunity to explore other, more holistic, facets of vintage guitars, the wider music industry and cultural musicology.

With the need to make time and space for ‘The Distortion Diaries’ novel (first hinted at December 2023 and covered in more detail in October 2024), we’ll just have to wait and see what CRAVE Guitars articles will be like in 2025. Let us hope 2024+1 proves to be a positive year and that there will be plenty of interest to sustain attention.

Wishing y’all a Happy New Year and thanks for looking in. P.S. I hope you enjoyed the postponed (for now) End of Days! The end, it seems, might not be quite so nigh after all. Hopefully.

“I am here, alone, at the end of the world. I reach out and touch nothing” – Haruki Murakami (1949‑)

Truth, peace, love, and guitar music be with you always. See ya next year. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “If nowhere actually exists, how can you possibly know when you are in the middle of it?”

© 2024 CRAVE Guitars – Love Vintage Guitars.

 

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November 2024 – A Virtual Decade of CRAVE Guitars

Prelude

BONJOUR, BOUNTIFUL BRETHREN. It is good to have you here with me this late November 2024. As previously mentioned, I am hoping to concentrate on writing, ‘The Distortion Diaries’ (see last article) by creating a bit of time and space, which has meant changing my approach to monthly articles for a (hopefully) short period. So this is another (hopefully) short article, essentially as a placeholder until things get back to ‘normal’ (hopefully). One has to remain hopeful. So far, it hasn’t gone to plan, so I must endeavour harder, for longer than intended. This article is mercifully short (for me) as a result.

This month, though, we have a Tin Anniversary to commemorate. NB. Tin is a silver‑coloured metal and chemical element belonging to the carbon family, with the symbol Sn (from the Latin, stannum) and atomic number 50. A 10th anniversary is designated ‘tin’ because the metal represents durability, strength, flexibility and resistance to corrosion and wear. So, there you go. Tin for Ten it is.

So, exactly what is it that is 10 years (3,653 days) old? CRAVE Guitars online presence, that’s what. Before November 2014, CRAVE (Cool & Rare American Vintage Electric) Guitars had already been a formal, non‑profit entity for seven years (since the late summer of 2007). During those early seven years, it couldn’t easily be shared with anyone. All that changed a decade ago when CRAVE Guitars rapidly became visible to anyone who wanted to find out about it.

“Most modern calendars mar the sweet simplicity of our lives by reminding us that each day that passes is the anniversary of some perfectly uninteresting event” – Oscar Wilde (1854‑1900)


Happy 10th Online Anniversary CRAVE Guitars

It seems a timely moment for celebration. Yup, in November 2014, the web site and the multiple social media channels (some used more than others) have been rattling around in cyberspace (NB. A word coined in the novel, ‘Neuromancer’ (1984) by author William Gibson) for a decade now. And so it was, that the very first short blog article, titled perhaps unsurprisingly, ‘Welcome to CRAVE Guitars’ was posted on 30 November 2014.

Crave Guitars Blog #1 November 2014

Over the years, the web site has expanded and improved, although it hasn’t reached the potential that it undoubtedly has. There is also potential that I would still like it to achieve, all other things being considered. No rush.

Social media grew significantly until ‘The Hiatus’. It used to take up a great deal of every day but this has had to be scaled back considerably over recent years. It’s still there but not in the volume of posts that used to appear. Another step taken to mark the anniversary is that, in addition to the likes of X, Facebook, Instagram, LinkedIn, etc., CRAVE Guitars is now also on Bluesky Social at:
@crave‑guitars.bsky.social.

CRAVE Guitars Bluesky Social 2024

Over the years, the number of CRAVE Vintage Guitars on the website has steadily increased (to 65 so far). Since the original launch of the website, the other parts of the site, CRAVE Basses (just 4 of them so far), CRAVE Amps (just 5 so far) and CRAVE Effects (68 so far) have also been added for a veritable vibe of vintage variety.

CRAVE Effects Browse All

There have been approximately 85 blog articles (a.k.a. ‘Musings’) over the 10‑year period, covering all sorts of topics. The early ones were just a few sentences long and the content has consistently grown in length and complexity over the last decade. The shortest article? ‘Hiatus’ (September 2020) at just 5 lines. The longest? The 14-part ‘Story of Modern Music in 1,500+ Facts’ (between March 2019 and May 2020). My favourite? Probably, ‘Dub Reggae Revelation’ (August 2023). My least favourite? Apart from the embarrassing first ‘Welcome to CRAVE Guitars’ (November 2014), the nadir was probably the melancholic aforementioned, ‘Hiatus’.

One thing that I don’t really understand is why visitors to the website have fallen off a cliff this year, after almost a decade of year‑on‑year increasing numbers. The only thing I can think of is that there has been nothing in the way of new vintage guitar gear recently. In addition, recent articles haven’t been focused on vintage guitars per se as much as they have been in the past – there is only so much one can wax lyrical (NB. a phrase from, ‘Jean-Christophe in Paris’ (1911) by Romain Rolland) about these wonderful artefacts.

CRAVE Guitars Website Stats

“It’s always good to remember where you come from and celebrate it. To remember where you come from is part of where you’re going” – Anthony Burgess (1917‑1993)


A moment of reflection

Has it all been worth it? Big question and one to which I really don’t have an answer. As a not‑for‑profit, non‑commercial entity, CRAVE Guitars exists but it doesn’t actually DO anything. So why bother? Who the heck knows? I don’t. Does it have any value? Well, the vintage guitars definitely do and will only increase in value over the long‑term. Are they worth a lot? Not really, that isn’t the point. I go for unlikely, alternative vintage gear, the sort that serious collectors are likely to overlook. The ‘collection’ as a whole isn’t worth a great deal compared to a highly‑regarded classic like a 1959 Gibson Les Paul Standard, a 1952 Fender Telecaster or a 1962 Fender Stratocaster. Perhaps if I sold every bit of vintage gear I’ve got, I could get one really ‘good’ vintage guitar. However, that wouldn’t satisfy my cravings (sic!) for vintage guitar diversity. Such is life. We all make economic decisions and we all abide by the consequences. Is the CRAVE Guitars brand worth anything in isolation. Sadly, no.

“Let us celebrate the occasion with wine and sweet words” – Plautus (Roman playwright, c254‑184BCE)

Would I be prepared to sell off CRAVE Guitars? Well, I guess everyone has their price, although I have no intention of selling my baby at this time. Having said that, what will happen to CRAVE Guitars when I inevitably hit the mortal exit button? My son will inherit the enterprise in total but, as he has little interest in the venture, it will probably be wound up and sold off wholesale, possibly at auction. Shame.

What would make the biggest difference to both CRAVE Guitars and its online presence over the next ten years? Well, finally getting around to converting the dark, damp cellar of the house into a dry, warm home for the ‘collection’ would be incredible. The technical complexity, practicality, feasibility and cost are all prohibitive, so it ain’t gonna happen anytime soon. Sadly. That’s why the ‘collection’ has largely stalled since Covid, due to finite funds, space and time as well as other competing priorities.

“I’m not going to be caught around here for any fool celebration. To hell with birthdays!” – Norman Rockwell (1894‑1978)


Final thoughts on a virtual tinny decade

I couldn’t let the personal landmark go without some form of recognition but, equally, I don’t want to over‑stress the importance of the fact.

For info, the first ever web site was published on 6 August 1991 by British physicist sir Tim Berners‑Lee (1955‑), a.k.a. TimBL, based at CERN in Switzerland. Now, CRAVE Guitars is like just one grain of sand in a desert. The number of web sites has grown exponentially since 2000. In 2014, when CRAVE Guitars first appeared on the hinterwebby thingummy, there were less than 1 billion web sites globally. According to Statista, there are now over 1.9 billion web sites globally. Approximately 4 million new websites are created annually (as of 2024). No wonder it is so hard to get noticed and so easy to get overlooked these days. The enormity of that broader context makes CRAVE Guitars an infinitesimally insignificant online entity. Sigh.

What do I hope for the future of CRAVE Guitars? Nothing, actually – my ambitions are, out of necessity, very modest and humble. If, in some infinitesimally insignificant, way I have changed the world for the better and/or I have left an infinitesimally insignificant indentation on this isolated lonely world of ours that will be remembered positively in time, then I will be infinitesimally but significantly content.

Will there still be a CRAVE Guitars in another 10 years’ time? Who knows? If I have anything to do with it, yes there will, but who knows what fate and destiny hold in store for us all. I trust that there will be more vintage gear to enjoy over the next decade. So… ceteris paribus, here’s to the next 10 years or so.

“A good time to celebrate is any time you can” – Dr. Seuss (Theodor Seuss Geisel, 1904‑1991)


CRAVE Guitars’ ‘Album of the Month’

This month’s selection kinda fits with the reminiscent nature of the above and needs some preliminary exposition. I tried to think of a studio album that meant a lot to me at the time and which has influenced my own guitar playing. The year was 1976 and the UK saw a rare baking, long hot summer. I took an extended solo road trip and attended my first three open air music festivals (Knebworth, Reading and Hyde Park) during that summer. I was a teenager at the time and it was also memorable for many reasons, some that I don’t think I should divulge here.

I occasionally reminisce selectively (of course) about that life‑affirming blissful ‘Summer of ‘76’ through appropriately rose‑tinted lenses. Coincidentally, it was also the year that I found out about the mysteries of girls of the opposite sex. After that crucial but brief coming‑of‑age journey (think of the evocative films, ‘American Graffiti’ (1972), ‘Fast Times at Ridgemont High’ (1982), ‘Stand By Me’ (1986) and ‘Dazed and Confused’ (1993)), before life became an unavoidable and unbearable progression of obligation, heavy burden of responsibility and other requisite restraints. I have never been able to shatter the shackles of adulthood and recapture that youthful sense of vitality, vigour, liberty and élan. What album on Earth could possibly live up to all that? For me, it was…

Steve Hillage – L (1976). ‘L’ was the sophomore solo studio album by Steve Hillage, who came to the fore as guitarist with the psychedelic/progressive rock band, Gong. The LP, produced by Todd Rundgren in New York, was released in September 1976 on the Virgin record label. It comprises just 6 tracks covering 44 minutes. While other Steve Hillage albums may be closer to his Canterbury Scene roots, ‘L’ was elevated into something greater in my mind, probably because of the combination of time and place in my heady, youthful experiences. I recognise that it won’t be to everyone’s taste but that is not the point. For me it exhibited both earthbound joyful exuberance and infinite cosmological splendour. I guess you had to be there to understand.

Steve Hillage – L (1976)

The first time I saw Steve Hillage live was at the above mentioned Hyde Park free festival on 18 September 1976, attended by over 150,000 people. Queen headlined that particular event. Todd Rundgren’s Utopia and Lynyrd Skynyrd performed at Knebworth on 21 August that same year, with The Rolling Stones headlining. Reading Festival between 27‑29 August saw Gong, 801 and Colosseum II amongst others. Since then, I have seen Steve Hillage and Gong live at Brighton and, as System 7 at the Glastonbury Festival. The most recent Steve Hillage concert I went to was in 2022, so he has held a place in my music appreciation for nearly 50 years! Yikes! While I don’t have ‘guitar heroes’, Steve Hillage was influential for me and I still believe that he is a much underrated songwriter, musician and guitarist.

“A lot of good love can happen in ten years” – Jim Carrey (1962‑)


Tailpiece

Well… that’s basically it for another month. Short and (maybe) sweet. There is rarely an opportunity to celebrate something positive and this month was an occasion to do just that. Without me bringing it up it, it would surely have passed into history completely unnoticed. So, Happy 10th Birthday to CRAVE Guitars’ presence on the ‘information superhighway’ (NB. A term coined by American Senator Al Gore Jr in 1978). Do you remember when the Internet was called the ‘World Wide Web’ (a term coined by Sir Tim Berners Lee in 1989)?

As a final moment of contemplation, what were you doing 10 years ago today? What momentous moments have you experienced over the last 10 years? Spend just a moment to contemplate the positives. Endure the bad and celebrate the good.

Truth, peace, love, and guitar music be with you always. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “Dystopia is as guaranteed as utopia is unobtainable”

© 2024 CRAVE Guitars – Love Vintage Guitars.

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September 2017 – A Map Leads To Some Hidden Gems

posted in: Event, Observations, Opinion | 0

Phew! I am still recovering from last month’s article (‘A Peak into the Pandora’s Box of Guitars’). As with many of CRAVE Guitars’ musings, it should have been a straightforward subject but the research and production took a disproportionate amount of time compared to likely audience interest – I know 3 people who read it and one of them is me! This month’s article is a little more prosaic and shorter; a fizzy cocktail of insight with a little pinch of observation and a cheeky twist of opinion.

Now CRAVE Guitars is into its 2nd decade and also now post-relocation, there is much to consider. The good news is that there is a new member of the CRAVE Guitars’ family, possibly the last acquisition of 2017, as funds have once more expired and there are too many other high priority calls on finite lucre. I hinted last month that the new purchase epitomises CRAVE Guitars’ philosophy while also being very divisive – a real ‘marmite’ guitar. This procurement, and the dilemma that led up to it, started me thinking about why we choose the guitars we do and particularly how this relates to an interest in vintage guitars while avoiding the traps of ‘accepted wisdom’ and cliché.

Also, picking up on some of the nuances of last month’s article, questions are also raised about getting the balance right between being different enough to stay ‘fresh’ while not being so ‘out there’ as to be insignificantly weird. To niche or not to niche, that’s the question (apologies for making an English noun into a verb – however for etymology nerds, the English word niche derives from the French verb ‘nicher’, to rest). For the sake of clarity, the meaning of niche here refers to ‘specialised market’.

Despite committing the vast proportion of my adult life to the responsibilities imposed by the Protestant Work Ethic, capitalist economics and the expectations of family life, I am at heart part-hippie, part-maverick, part-anti-establishmentarian and part-social deviant. However, in order to function effectively in society at large, one has to be pragmatic. I am also intensely curious, profoundly questioning and not one to accept the norm just because someone asserts that I must. This attitude may be fuelled by the fact that I am also burdened by a particularly English trait; I tend to side with an underdog facing up to overwhelming odds. Anyhoo… I digress and it’s time to get to the point(s).

This month, I am focusing predominantly, and rather unusually, on a single guitar and all the contextual thoughts that it provokes. The ‘new’ vintage guitar is… drum roll please… a 1983 Gibson USA Map.

1983 Gibson USA Map

→ Click here to read the feature on the 1983 Gibson USA Map

Not aware of it? I’m not surprised, as they were only made for a very short time and for a specific purpose. I won’t repeat the history here but if you are interested, take a look at the feature [feature link here]. Admittedly, on the face of it at least, it is an extraordinary looking musical instrument. It was reasonably innovative for a traditional company like Gibson. It is precisely because of its off-beat looks that I think it is very cool, as well as being very rare. So much so, I had to import this example into the UK from mainland Europe.

How many have you seen in the flesh, let alone played? I may be in the minority in thinking it’s rather fancy. I can see a large proportion of the population saying (or at least thinking), “what the f**k is that?” That reaction was precisely my son’s verbatim response when shown it. Even the seller, a reputable Dutch guitar dealer, described it as a “funny shaped guitar”. To me, those subjective, superficially dismissive comments just make the guitar all the more fascinating, both as a serious instrument and also as part of vintage guitar heritage. Perhaps, to me, the unusual is beguiling and makes me want to look deeper than the superficial.

Is the Map simply an imprudent case of style over substance? No, far from it. Some minor ergonomics aside, it is a Gibson after all. The more I looked into it, the more I became intrigued by the tension between the standard Gibson appointments and the departures from the norm. It would take a whole article to dissect the instrument and discuss the similarities and differences. Suffice to say, I was hooked, if only because it is SO unusual and quirky. Within the broader social and economic context at the time of its birth, it becomes even more beguiling for someone like me. You probably won’t be surprised that I believe it should be taken far more seriously than it is and this article will hopefully explain why.

The Gibson/Epiphone USA Map isn’t the only guitar to share the inspiration of the USA mainland as a body design. In the early 1960s, some 20 years or so before the Epiphone/Gibson, National/Valco produced the Newport and Glenwood Res-o-Glas ‘map’ guitars. The geographical aesthetics were more impressionistic but it was still clearly based on the shape of the continental USA. Eastwood now make a modern wood-bodied version of the National’s map guitar.

Unlike the earlier National, the outline of the Gibson USA Map is a much closer representation of the lower 48 states. As these guitars were made in tiny numbers, it wouldn’t have been produced on computer-controlled machines, the bodies would have been cut by hand on scroll saws, so to some extent, each one will be unique. The edges of the body clearly show the intentionally ‘unfinished’ saw marks, which is, I think, a great touch. The craftwork around the Great Lakes is also impressive.

The body is sandwich construction comprising 2 layers of slab-cut mahogany with a thin layer of maple between, presumably for added strength, given the vulnerability of the design. Most, but not all, were finished in natural satin nitrocellulose. While Gibson/Epiphone did make a very small number of guitars in ‘stars-and-stripes’ finishes, I do wonder why Gibson never produced one or two with the 48 state boundaries outlined. Now, that would be a cool option. It isn’t worth refinishing one of these rare axes just to try it out though. Epiphone even did a sunburst version, which seems a strange choice.

So… after a great deal of agonising and deliberating about whether it was the right thing for CRAVE Guitars, I went ahead and bought it anyway. Why on Earth would I spend a lot of money for a 1983 Gibson USA Map when, for the same price, I could have got something with a better reputation and far more likely to increase in value, you may ask? I did struggle with this particular dichotomy for several days before I took the plunge. Am I insane? Under the circumstances, I sincerely hope so. There is, however some sort of rationale.

Before we get there, it is worth touching on why the Gibson USA Map is noteworthy and why it is important to conserve it. The model clearly meant something to Gibson at the time. While the Epiphone and Gibson Maps were only made as a limited edition promotional item to showcase what Gibson could do. The model also appears to have been significant to Gibson’s overall marketing strategy in the early 1980s. The importance, albeit indirectly (it wouldn’t, or rather couldn’t, earn large sales revenues in itself), of the Map to Gibson’s commercial fortunes therefore marks it out as being of special interest. It was not just a company product; it was a symbol of national pride and patriotism in the face of industrial complacency, stiff overseas competition and impending economic recession. The Map was positioned front and centre of Gibson’s advertising campaign of the time, “American-Made, World-Played”. It also appeared on the front of the company’s full line catalogue and was featured on the cover of the Gibson guitar owner’s manual.

Interestingly, the guitar used in the advertising photoshoot was slightly different from the ones that reached the public. The differences include the pickup selector switch, bridge/tailpiece, speed knobs, jack plate, strap button and a bound neck. Interestingly, the face of the headstock is not visible in the photo, so it isn’t possible to determine whether it carries the Epiphone or Gibson logo.

Essentially, at the time, if you were into Gibson or Epiphone, you couldn’t avoid the Map’s imagery, even though most customers were unlikely to see, let alone be able to play, one. Perhaps the Map’s physical rarity was intended to motivate aspiration for the almost-but-not-quite attainable. Anecdotally, the Epiphone versions were made first to help bolster sales and when they proved popular, the branding was changed to boost Gibson sales. Presumably, if the tactic had failed, there would have been no Gibson versions and no impact on reputation. However, the strategy proved to be a success, even though ‘production’, if you can call it that, ceased in 1984 due to Gibson’s manufacturing facilities being moved from Kalamazoo to Nashville and skilled company craftsmen being laid off. All Epiphone manufacture was moved to Korea, also from 1984.

Gibson has dabbled with reissues of the Map from both Gibson’s Custom Shop and the Epiphone brand; the latter possibly intended to deter the many imitations and fakes that have appeared over the years. The longevity of the model now seems assured, albeit in low numbers to meet variable demand, compared to the more popular classics. Beauty (and therefore desirability) is in the eye of the beholder.

Original early Gibson USA Maps will undoubtedly remain Cool & Rare American Vintage Electric Guitars. I get the feeling that the original Maps will at some point become much sought after in the same way as the first Gibson Modernes that appeared around the same time. The Moderne had a similar ephemeral presence and, like the Map, has also now been reissued. Those rare 1980s Modernes seem to trickle onto the market at some pretty exclusive prices. I’m glad that I got my Moderne while it was still overlooked; I certainly couldn’t afford one now! Will the same apply to the Map at some point? I watch with interest.

This eventually begins to get to the nub of why the Map is now a CRAVE Guitar. You may have noticed that I make a concerted effort to be ‘different’ from the mainstream collector or dealer. Whereas they tend to focus on the usual Strats, Teles, Les Pauls, SGs and ES-335s (after all, that’s where the money is… or will be), I try to occupy a different space. The classics are great guitars and I love them all; I even own a few. However, after a while they can get a bit samey and can become a little bit ‘meh’ after a while. “Heresy! Burn him at the stake!” I hear you scream. In my defence, you may have experienced a similar phenomenon at one time or another, especially if the amount of choice can be overwhelming. In abundance, they can elicit that dreaded ‘so what?’, glazed-eye effect. It’s a bit like going into modern music retail warehouses where there is a whole wall of the same model and they all begin to merge into one homogenous whole and the impact of each individual instrument, however good it is, can be lost. Cool and rare vintage Guitars aren’t like that and ones like the Map tend to stand out from the crowd.

In an attempt to keep things interesting, I actually made a conscious decision to seek out something that marks out a CRAVE Guitar as being a bit different from the run‑of‑the‑mill. By doing this, I might just become recognised (or ignored) for doing something a bit different from what everyone else does. In a world where guitars can sometimes look the same, feel the same, play the same, and sound the same, there needs to be something unexpected to make one stand out from the plain and ordinary. I simply can’t afford the really exotic examples, so my only option is play in the ballpark of ‘affordable vintage’ and throw in the odd curveball. Therefore, my ploy is to differentiate CRAVE Guitars from A.N.Other Guitar Shop, and the best way to do that is through the instruments themselves.

In addition, my simple brain processes told me that someone has to conserve and act as steward for a few selected examples of the more obscure, lower demand models for future generations. This may constitute foolhardiness or bravado but I don’t see anyone else doing exactly what CRAVE Guitars does.

The almost inexplicable allure of these oddities started me thinking, at which point you probably roll your eyes and think, “Oh god, here he goes again!!!” I have been, and still am, attracted to some very unusual vintage instruments that many pundits will automatically condemn. At least I have thought about it and made an irrational choice to be concertedly un-lemming-like and, perhaps worryingly, un-business-like.

I have plenty of evidence within the CRAVE Guitars’ family to support my conjectures. For instance, my compassionate adoption of some widely regarded ‘ugly duckling’ guitars, including:

  • 1974 Ovation Breadwinner
  • 1980 Gibson Flying V2
  • 1981 Gibson RD Artist
  • 1982 Gibson Moderne
  • 1983 Gibson Corvus II
  • … and now the 1983 Gibson USA Map
CRAVE Guitars’ Unconventional Guitar Designs

Then, there are the traditional mainstream brands that produced some marginal designs. In my view, these are also quite endearing and worth mentioning but, again, they are not favoured by the conservatives (yet). Perhaps these guitars, also part of the CRAVE Guitars’ family, may be best described as ‘plain ducklings’:

  • 1965 Gretsch Corvette
  • 1974 Rickenbacker 480
  • 1976 Music Man Stingray
  • 1977 Gibson L6-S
CRAVE Guitars’ Unconventional Guitar Designs

… then, there are the so-called ‘student’ models such as the short-scale offset Fenders (Musicmaster, Duo-Sonic, Mustang and Bronco), the dinky Gibson Melody Makers (and Epiphone Olympic) and the Silvertone 1449 (and 1457, as well as the full Danelectros). You may begin to get the picture. For some peculiar reason, I have an affinity for these less desirable (and therefore less valuable) instruments. They aren’t eminently collectable for the greedy investment brigade but I think they have many often‑overlooked positive attributes. Bring them together under CRAVE Guitars’ banner and I think they represent a pretty cool angle on a captivating period of modern guitar history.

CRAVE Guitars’ ‘Student’ Guitar Models

Even where the classic guitar designs are concerned, where possible, I try to seek out the unusual. For instance, I intentionally went for a Fender Stratocaster Dan Smith-era ‘2‑knobber’ and I’d like to get hold of a similar-period active Elite. Telecasters? I lean towards the Thinline, Deluxe and Custom (and Elite) rather than the standard. Offset Fender Jazzmasters and Jaguars? Bring them on. Unlike most, I think the Fender Coronado is cool, as is the Starcaster (the latter is still on my ‘wanted list’) Les Pauls? I prefer the Deluxe or the Recording (I’m still looking for a good one of the latter or its predecessors the Personal and Professional). Given the choice, I’d prefer a Junior or Special over a Standard or Custom most days (as long as I have the latter to hand as well!). Gibson Explorers or Firebirds? Yes please. Semis? I prefer the ES-330 to the ES-335. Go figure.

1983 Fender Stratocaster ‘Dan Smith’
CRAVE Guitars’ Variations On A Theme
CRAVE Guitar’s Fender Offsets

Here are some unusual models that are on CRAVE Guitars’ ‘wanted’ list…

There is, of course, a huge risk to venturing too far off the beaten track and into wild guitar country. Firstly, sinking inadequate, valuable funds into potential white elephants is not advisable in anyone’s book. You may be surprised to know that I actually do care about this for 2 reasons: a) I don’t have infinite funds to burn on a laughing stock of geeky guitars, and b) I might want to trade up at some point, so having unsellable guitars that no-one wants is not a good strategy. However, I like to think that one day, when people eventually see the light of day, my whacky and weird bits of obsolete firewood might actually become the desirable antiquities I think they deserve to become. In the meantime, they will remain curios of a bygone age.

Given that the real rarities will forever be out of my humble reach (a 1958 Gibson Explorer anyone? According to records, only 6 shipped that year), it means that my attention tends to be refocused on guitar delights from the 1970s and 1980s. Yes, before some of you get on your high horses, this is the exact same period that all ‘learned commentators’ vehemently and vociferously despise for poor quality, lost craftsmanship and corporate interference. The epoch that I’m talking about are the so-called ‘dark ages’ when CBS owned Fender, Norlin owned Gibson, Baldwin owned Gretsch and MCA owned Danelectro. However, my argument goes that, if you are rich or narrow-minded enough to close your eyes to anything post-1965, you will never see or experience some very creative experimentation. For example, the first tangible example of the Gibson Moderne didn’t appear until 1982-83 while the Gibson USA Map appeared only in 1983-84. Love these instruments (as I do) or loathe them (as many do), they shouldn’t be ignored without some contemplation. I maintain that there are many hidden treasures from this period and… one day… the nay-sayers will catch on and catch up.

There are plenty of odd creations from this period, some of which are great, some mundane, some remarkable and some downright awful. Into which category they fall into is not just what the purists say. For instance, there are some unpopular guitars out there with some very interesting attributes. Generally un‑loved Gibson examples include the S-1, Marauder, Sonex-180, Firebrand, ‘The Paul’, Invader, Challenger and Victory. Many of these unusual Gibsons are also on CRAVE Guitars’ ‘wanted’ list…

Fender also produced some unusual creations in the USA in the 1960s and 1970s, such as the Swinger, Marauder, the (mythical) Maverick, the XII, Bass VI and Montego II before going with the more mainstream but commercially unsuccessful Lead and Bullet. In Japan, Fender created guitars not based on previous  fender designs including the Performer, Katana and Flame. Fender’s strategy from the mid‑1980s seems to have been to experiment with Squier models – if unsuccessful, they wouldn’t damage Fender’s credibility but if successful, they could be re‑branded by Fender.

Some of the ‘budget’ USA Fenders on CRAVE Guitars’ ‘wanted’ list…

Trivia fact folks: In 1982, Fender strategically consolidated its budget off-shore production under the Squier brand in Japan. However, did you know that Squier as a musical instrument company actually dates back to 1890, founded as V.C. Squier by Victor Carroll Squier in Michigan, USA? Squier was predominantly a string maker and supplier for Fender from 1963 before being acquired by Fender in early 1965 shortly before Fender itself was taken over by CBS in the same year. Fender marketed Squier strings until 1972 and, by 1975, Fender had dropped the Squier name. Squier remained dormant until it was revived in 1982 as the main brand for guitars built by the newly established Fender Japan Ltd.

Some of these short-lived eccentric guitars from Fender and Gibson are truly rare beasts with just a few hundred or low thousands ever going into circulation. Some of them will eventually attract speculators, simply because of their brand, age and relative scarcity, or through trendy artist association. For instance, vintage market values for the previously unloved Fender Bronco soared after Alex Turner of Arctic Monkeys used one and collector interest in the model grew rapidly. When that investment trigger is pulled, just watch the vintage values spiral quickly to silly levels, as keen demand outstrips limited supply. The Bronco is another model on CRAVE Guitars’ ‘wanted’ list.

Capitalist economics are founded on the principle of growth and, in order to keep growing, companies have to innovate. Logic suggests that some ventures will be more successful than others. As the late, great Frank Zappa (1940-1993) once said, “Without deviation from the norm, progress is not possible”. He was right and that principle applies aptly to guitar heritage. When compared to the acknowledged classics, many of these lesser models didn’t last very long and quickly disappeared into relative obscurity without a second thought from musicians at the time. Many of these ephemeral idiosyncrasies and dead ends in the guitar family tree are the ones that fascinate me as much as the perennial classic designs do.

In the fickle consumer marketplace, success of new guitar models, even from major brands, isn’t pre-determined or assured. Just remember that some now-legendary Gibson guitars didn’t last long on their original release, e.g. the Explorer, Flying V (both 1958-59), Les Paul Standard (1958-1960), and ‘reverse’ Firebirds (1963-65), all of which were dropped due to poor sales, only to be reintroduced later to massive success. The Gibson Moderne was part of the ‘modernistic’ series designed in the late 1950s although it never reached market. Even Fender flopped with the original Jazzmaster and Jaguar. Now look at their popularity. I blame the punters myself (joke)!

As Stephen King wrote, “sometimes they come back”. The USA Map is not the only phoenix to rise from the ashes of past ‘failures’, following a quiescent period. Gibson examples include the L6-S, RD, Moderne and Melody Maker. Fender examples include the Coronado, Mustang, Duo‑Sonic and Bass VI. Glad to see them back, albeit in different form from their progenitors. We can expect these companies to keep trying to introduce shiny new models alongside the classics and these reintroductions for a new generation.

So is CRAVE Guitars’ skewed sense of objectivity in showcasing the oddball guitars from the past a risk worth taking in a fiercely competitive and currently unstable vintage guitar market? I think it is but you may well adopt a contrary view. Discuss…

I guess it’s all about balance – having enough of the widely-regarded classics to get a foot in the mental door of the attention deprived gearhead while also getting enough attention such that people become more aware of the delights of the many unique guitars that proliferate around the margins of major brand guitars. Is it just me or are those peculiar ‘ugly and plain duckling’ guitars mentioned above, fantastic examples of the guitar makers’ creative dalliances reflective of the world in which they were originally created? Will they ever be re‑evaluated as ‘beautiful swan’ guitars? Probably not, but they should not to be ridiculed as abhorrent out of prejudice without some sort of contextual re‑assessment.

Just take another look at the montages of some of the leftfield instruments from Fender and Gibson above and I challenge you to maintain that they are not worthy of your attention. I came across a plainly ignorant headline when doing this research for this article, “stupid CBS and Norlin era guitars”. I contest that such hyperbole represents uninformed rhetoric by someone who is possibly not very bright and mouthing off to get attention. I take the alternative view and suggest that they actually look pretty cool in context and they aren’t bad musical instruments to boot. Not only that, they make ideal entry points into the world of vintage guitar collecting, being relatively low cost and risk free. Yes, they have idiosyncrasies but so what? That just makes them all the more interesting.

What I must do, though, is to resist the temptation of obsessing solely on the weird and whacky to the exclusion of the familiar or it will just end up as a bizarre dead‑end, the point will be well and truly lost, and CRAVE Guitars will sink into the same obscurity as many of the oddities it intended to showcase. My aim is to present the unconventional alongside the conventional as necessary counterpoints of contemporary guitar design culture. Going Zen, they represent the yin and yang of guitars if you will.

Now that it seems I am ploughing this particular furrow, it reiterates the fundamental question I posed a couple of articles ago, that is, what the heck do I do next with CRAVE Guitars and how do I convert it into some sort of going concern? I’ve established that CRAVE Guitars has to be a modest entity, that it wants to be something different from the norm, but not so different that it becomes overlooked and invisible to would‑be enthusiasts and aficionados. I like to think that I’m doing something right.

You know what might just happen, based on my luck and actual experience? I will beat my head against the brick wall of impenetrable puritanical dogma until I eventually give up. The cynic inside me says that I’ll sell off the CRAVE Guitars’ family at ridiculously cheap prices just to move them on and, the day after I do that, the market will boom  and others would benefit from exactly what I’d been striving for in splendid isolation for the last 10 years. The scathing axioms of ‘I told you so’ and ‘he was before his time’ will ring hollow in my desolate dispossession. I’ve been in that position before and it’s not a very nice place to be. So I will persevere.

That’s enough of the doom and gloom. More Positive Mental Attitude required – CRAVE Guitars is still here and hopefully here to stay in one form or another for the foreseeable future. Let’s get back to the crux and rejoice the glorious miscellany of vintage guitars, including all the many heterogeneous ‘mutations’ that have occurred along the way. We wouldn’t be able to judge the sublime without the ridiculous to measure them up against. They are all part and parcel of our diverse, crazy, guitar‑distracted life.

The celebration extends to the 1983 Gibson USA Map that started this little debate in the first place. I think the Map is wonderful in a zany sort of way and we shouldn’t lose sight of it as part of the bigger picture. Isn’t it funny how a seemingly straightforward event can lead to something deeper and, from my perspective, quite interesting? One thing I’m certain of is that purchasing an ‘ordinary’ Strat or Les Paul would not have warranted this sort of conversation.

I mentioned at the top of this article that I deliberated as to whether to buy the Map or something else more sensible. You may ask, what else I might have gone for, had I chosen to forgo the opportunity of acquiring the Map? There are many vintage guitars that I would be tempted to go after; way, way too many to mention. However, on this occasion it wasn’t a straightforward either/or decision. It was go for this or wait until something else cropped up to spark my craving (sic!). The Map just got there first. However, it wasn’t an easy decision for all the reasons outlined above. What next for the Map? Not a lot; it is so unique, it’s likely to hang around for a while. I did think it might become CRAVE Guitars’ signature instrument but the Les Paul logo still fits better with the image, I think. Thoughts?

1983 Gibson USA Map

Unless something changes, there is nothing new in the procurement pipeline for CRAVE Guitars at the moment, so next month’s soliloquy is likely to be back to rambling randomness (or “pretentious waffle” as my other half calls it!). In the meantime, spread peace, love and music to change lives for good and let’s make the world a better place, one guitar at a time. I’ll be plinking CRAVE Guitars’ most recent vintage acquisitions, the 1978 Fender Mustang covered two months ago and the 1983 Gibson USA Map.

1978 Fender Mustang

I will keep looking for unusual guitars. On the basis of the research for this article, I may just take another look at what’s out there and report back in due course. The Map may just lead to something interesting!

Musically, I’m off too Looe Music Festival 2017 (29 September to 1 October) with The Jesus & Mary Chain, Lulu and Happy Mondays headlining and some other credible artists on the line up (The Undertones, Cast, Reverend & The Makers, etc.). This event signals that the UK’s music festival season is pretty much concluded for this year.

That’s it for now. Until next time…

CRAVE Guitars ‘Quote of the Month’: “Deviance is a lack of conformity which, to a degree is essential, as it separates the remarkable from the homogenous.”

© 2017 CRAVE Guitars – Love Vintage Guitars.

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October 2016 – The South of England Guitar Show 2016

posted in: Event, News, Observations, Opinion | 0

Here’s a change of tack for CRAVE Guitars this month and not something I would normally pontificate about. Yes, there is still some pretentious waffling, so October 2016’s article is not a complete volte face on my part. Before I get going, though, a wee bit of background in 3 points…

  1. My adult working life started in the music industry many, many years ago with very well-known UK south coast musical importer and distributor, which is still in business (and present at the titular event). The only point in mentioning this is that I’ve seen the world of guitar business from both sides of the tracks for a long time.
  2. I have also been to many trade shows over the years and, like many, they become pretty ‘so what’ after a while, especially those where the big manufacturers predictably roll out their shiny new stock and their professional sellers push to move product to eager consumers (or dealers). This is a necessity in any sector and is just par-for-the-course in the world of music trade. The only point in mentioning this is that, over several decades, I’ve become jaded and the anticipatory excitement of pretty new toys at these gatherings has long-since faded. As a result, I haven’t been to a sales/exhibition event for a very long time.
  3. I have also shifted away from new guitars, amps, pedals, etc. and refocused on older and vintage stuff. This passion for vintage guitars ‘n’ things germinated because I hung on to some nearly-new gear back in the day and it has now, inevitably and rather obviously, became old. New equipment rapidly lost its superficial gleam and, like me, the relic patina gained through years of continual use began to shine through in a very different way. The only point in mentioning this is that what I’m looking for now is very different to what appealed to me as a naïve teenager, when new=good, old=bad.

Beyond the cyclical round of big trade shows, I became aware of some regional shows also taking place in the calendar, clearly run by enthusiasts passionate about the subject matter, rather than sterile accountants obsessed with maximising the contribution to the bottom line. These ‘boutique’ events looked much more alluring to me because they encapsulated the desire for guitar music, rather than the drive for mere cash profit. To my chagrin, though, most of these provincial events took place around the north of England. Now, I have nothing against the north other than my own innate laziness to travel and the demands of a full working/family life, so these events came and went without me.

I have, though, campaigned for a while on social media to bring guitar shows down south. Let’s face it, the urbanised south east is where a lot of the country’s filthy lucre is stashed away, so the vacuum down here was a bit perplexing. This may be because of the prohibitive costs of putting something on anywhere near London, especially during recessionary times.

My ‘prayers’ were to be answered. Roll forward to October 2016. Peter and Gail from Northern Guitar Shows (notice the name) thankfully saw an opportunity to address the issue and hosted the South Of England Guitar Show at Kempton Park Racecourse in Surrey this year. Even better, they put me on the guest list – so a big “thank you” to them. Now there was an additional incentive to get out of bed and haul my lazy fat arse over the county boundary and go see what was on offer.

My jaundiced and sceptical view of the music instrument industry (colloquially known as M.I.) has been reinforced by my recent experiences of arrogant vintage and new guitar retailers in both London and the south east. Restoring a little faith, the South Of England Guitar Show was very busy with ordinary folks keen to partake and it looked to be a major success. It also turned out to be an enjoyable experience for a weary, road-worn music veteran. All credit to Northern Guitar Shows for taking the risk with us fickle softy southerners.

Yes, there were the usual trade exhibitors, which one accepts, but none of the corporate big boys – no Gibson, Fender, Marshall, etc. For some, that may have been a disappointment, to me it was a blessing. To many stallholders, exhibitors and performers, it was probably run-of-the-mill and part of the annual trade circuit. Again, to me, it was refreshingly ‘intimate’ and, mostly, friendly. There were, of course, the usual dickheads who come out of the woodwork to frequent these things and make their presence known but, like bad weather, one just has to put up with them.

I was pleasantly surprised at the diverse range of smaller companies making the effort to extract my (sadly hard-earned, rather than ill-gotten) currency. Of note were some up-and-coming guitar makers presenting their wares, including among many others, Palm Bay Guitars, Stone Wolf Guitars and Flaxwood Guitars, all of whom make very pretty and practical musical instruments.

I was also pleasantly surprised by the number and variety of vintage instruments for sale including some VERY nice, but expensive, pieces – too many to mention here. The mix of new and vintage was something that has clearly come about since the last time I trudged around exhibition halls – thinking about it, there probably wasn’t a mainstream ‘vintage’ market way back then, at least not in the way there is now.

There was also decent live music on offer and a host of fringe stuff to maintain broader interest. Of note was The John Verity Band – to those that remember, he was in the band Argent and is a very good blues/rock guitarist. Also worth a listen was industry veteran Phil Harris commentating provocatively about the obsession with vintage authenticity by suggesting that reproductions can not only be as good as the originals but in many cases better. It was refreshing to hear someone who has profited considerably from the vagaries of the vintage market arguing to the contrary in very pragmatic terms. He is quite a nifty guitarist too. The objectionable high-net worth collector market aberration is something that I have also tried to articulate in my blogs but, heh, who listens to me?

Not only did I wander the aisles academically looking for a variety of desirable bits and pieces, I actually shelled out some dosh on a selected vintage item. I had made the effort to be there and so had the sellers, so I wasn’t about to leave empty‑handed. Was I tempted by the usual array of vintage Strats, Teles, Les Pauls, ES‑335s, et al, all going for what I still think is silly money? Hell yes, of course I was – don’t be ridiculous! Even though the art of haggling is still accepted at these events, the prime guitars were all (sadly) way out of my price range, especially during my current period of enforced purchasing abstinence.

So, you may ask, what did I come back with? My eye had been caught by a very modest and reasonably priced cute little guitar… a 1964-ish black sparkle Silvertone 1449 complete from Terry’s Guitars. Terry is selling much of his guitar collection and this baby was up for sale. For those who may not know, Silvertone guitars were made by Danelectro in the ‘60s for the American Sears & Roebuck department stores and were sold as a set with their ‘amp-in-case’ as an ‘all-in-one’ solution for beginners. The Silvertone is pure Danelectro, complete with twin ‘lipstick’ pickups and vinyl tape body edging. The 1449’s sweet 5-watt valve amp features a tremolo circuit and 8” speaker, all of which is cleverly integrated into the slim (and heavy) guitar case. While not the first or last, as an offering to the mass market, it was a genius idea from half a century ago and a move that proved very successful for Sears and Danelectro.

The guitar was very competitively priced because the headstock has a crack in it which, while relatively common, had been poorly ‘repaired’ (with screws – yikes!). This will need professionally seeing to and I feel a trip to see Dave at Eternal Guitars coming on. However, the guitar was otherwise very clean and all-original, and the ‘amp-in-case’ was working (albeit with a new Weber speaker to replace the original). In fact, the valve amp sounds VERY good for what was originally a budget practice amp. So, 52 years after it was made, this particular Silvertone has found a new home at CRAVE Guitars. One wonders where it might be in another 52 years’ time. Who knows?

I was interested in this particular guitar because I have been looking for a vintage Danelectro for ages; CRAVE has a 2008 Chinese-built Dano ’63 which is a modern interpretation of the 1449 (but no case), so this seemed an ideal match. The Silvertone also fits with CRAVE Guitars’ core ethos – Cool & Rare American Vintage Electric guitars (that’s what the acronym CRAVE stands for after all) – and the meek little hybrid ticked all 5 essential criteria. After a short haggle, Terry let me have it for  a reasonable price, including the step-down transformer for the amp’s 110V power supply, which all works perfectly. Thanks Terry. What a cool guy! Striking a great vintage deal was the icing on the cake for a Sunday out with a difference.

So, kudos to all concerned. The good news is that the South of England Guitar Show will return to Surrey on 29th October 2017. My advice? Why not give it a go if you like the idea. Until next time…

CRAVE Guitars ‘Music Quote of the Month’: “Age does not stop a guitarist, death does.”

© 2016 CRAVE Guitars – Love Vintage Guitars.

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