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CRAVE Guitars

CRAVE (Cool & Rare American Vintage Electric) Guitars

Gibson Les Paul

30 Jul 2024

July 2024 – The Fender Stratocaster at 70 and Counting: An Alternative Perspective

by CRAVEGuitars | posted in: Opinion | 0

Prelude

HOLA Y BUENOS DIAS SEÑORES Y SEÑORAS. Bonjour et bonne journée mesdames et messieurs. Hallo und guten tag, meine damen und herren, hello and good day ladies and gentlemen. Once again, we enter the twilight zone of CRAVE (Cool & Rare American Vintage Electric) Guitars and explore another subject of the author’s weird whim and fancy. Well, most of us are still alive as of July 2024, so that’s something for which we can all be grateful. Life really is too short and should be treasured, not devastated, especially by senseless conflict. This isn’t just old‑hat hippie rhetoric. This stuff matters… to everyone. While I know I say something along these lines every month, it is worth reiterating until those responsible take notice.

This month, the subject is relevant to the year we are in (2024) and how one particular American solid body electric guitar changed the way we play the instrument and make music across the globe over the last seven decades. Yes, my hearties, it is time to take an alternative peak at the Fender Stratocaster®, or the ‘Strat®’ as many like to call it, as it celebrates its Platinum 70th Anniversary. That’s an awful lot of candles on the guitar‑shaped birthday cake, I think you’ll agree. Time to indulge oneself, I reckon.

1979 Fender Stratocaster Silver Anniversary Logo

There are SO many takes on the subject that, especially this year, I felt I would try to take an altogether different perspective from everyone else. It would be very easy to lapse into following what other authors have written and indulge all the back‑slapping hyperbole surrounding one of the few genuinely legendary icons of the 20th Century guitar industry. So… we aren’t going to ‘grandstand’ or go through the trite, meticulous examination of the object in question. Instead, I thought I’d aim straight for light‑hearted entertainment value, rather than geeky, nerdy, dry, forensically‑focused examination of the Fender Stratocaster in minutiae. Even though I’ve always fancied being a learned professor, this is not an academic history lesson. For those wanting the geeky, nerdy lowdown, I apologise, you’ll have to look elsewhere – and, let’s face it, there is no shortage of resources, as you might expect. Just search the hinterwebby thingummy and you’ll find everything you could ever want and/or need to know. For those seeking the truth, though, good luck. That takes a bit more effort.

I can’t completely ignore some of the basic facts and figures that someone knowledgeable about vintage guitars will already know, so apologies for (re‑)stating the blooming obvious to those who know far more about Stratocasters than I ever will. For everyone else, it is an oblique look at the cultural phenomenon that is the Stratocaster within the perspective of the times.

We are back to normal authorship activity again this month; no AI was used in the research and writing of this article. Thankfully.


The cultural context of 1954

Before we get too far, I thought we’d start off with a brief recap at what the world was like in 1954, revealed through a few key trends and events that occurred during that year. This will give a bit of crucial cultural context for when we delve a bit deeper in due course. Just for clarity, I wasn’t born before or during 1954, I emerged into existence a few years later, so I didn’t live through these momentous occasions myself.

In 1954, the 34th President of the U.S.A. was Dwight D. Eisenhower (a.k.a. ‘Ike’, 1953‑1961). The UK Prime Minister in 1954 was Sir Winston Churchill, who served his second term as PM (1951‑1955). Queen Elizabeth II was the British Monarch, newly crowned in June 1953. Other notable political leaders included Nikita Khrushchev, the leader of the Soviet Union (1953‑1964) and Mao Zedong, who served as the Chairman of the Central People’s Government of the People’s Republic of China (1949‑1976) with Chiang Kai‑shek alongside of him, governing the Republic of China, a.k.a. Taiwan (1950‑1975).

Moving from politics to sport. The 1954 NFL Championship Game (now known as the Super Bowl) took place between the Cleveland Browns and the Detroit Lions. The Browns won 56‑10. Meanwhile, in baseball, the San Francisco Giants swept the Cleveland Indians 4‑0 in the 1954 World Series. The NBA Championship series resulted in the Minneapolis Lakers beating the Syracuse Nationals 4‑3. To complete the set, the Detroit Red Wings triumphed over the Montreal Canadiens, winning the NHL Stanley Cup series, also 4‑3. In motor racing, Racing driver, Bill Vukovich won the Indy 500, while José Froilán González and Maurice Trintignant won the 1954 Le Mans 24‑hour race, and Juan Manuel Fangio won the 1954 Formula 1 World Championship. In the UK, West Bromwich Albion beat Preston North End to win the 1954 FA Cup final 3‑2. In tennis, Jaroslav Drobný and Maureen Connolly won the men’s and women’s singles titles respectively at Wimbledon. Inn golf, Sam Snead won the US Masters and Peter Thomson won the British Open Championship.

Space exploration was in its infancy and NASA didn’t exist until 1958, so it was the National Advisory Committee for Aeronautics (NACA) that led the early US space programme.

Men’s fashion in 1954 included corduroy sports jackets, Dacron gabardine suits, wool houndstooth suits, slub weave shirts, faded denim colour sweat shirts, wrinkle shed cotton shirts and plastic raincoats. Women’s fashion in 1954 included blazer jackets, box jacket suits, tweed dresses, plaid pleated skirts, taffeta dresses, swing flared corduroy skirts, white flecked wool skirts, woven plaid dresses and woven stripe coats. Ladies’ accessories were popular, including hats, gloves, bags and scarves. More generally, women’s fashion in 1954 was characterised by prominent, pointed busts, with nipped in waists to accentuate the female hourglass silhouette. In the post‑war boom, timeless elegance, glamour and femininity were the order of the day. At the same time, general day‑to‑day fashion adopted a more casual style, with easy‑to‑wash‑and‑dry nylon materials, emphasising the practicality and functionality that began to influence fashion trends for the rest of the 1950s. Fashion icons included Audrey Hepburn, Marilyn Monroe and Grace Kelly. Fashion designers like Chanel, Christian Dior and Hubert de Givenchy were prominent figures.

Well‑known cinema releases in 1954 included, ‘Godzilla’ (Japanese), ‘20,000 Leagues Under the Sea’, ‘Creature from the Black Lagoon’, ‘On the Waterfront’, ‘Rear Window’, ‘White Christmas’, ‘Seven Samurai’, ‘Dial M for Murder’, ‘A Star Is Born’, ‘Seven Brides for Seven Brothers’, ‘The Caine Mutiny’ and ‘Them!’.

Famous actors of the time (not already mentioned) included Marlon Brando, Elizabeth Taylor, James Stewart, William Holden, Humphrey Bogart, Ray Milland, Karl Malden, Joan Crawford, Judy Garland, James Mason, Gary Cooper, Burt Lancaster and Howard Keel.

Famous novels published in 1954 included, ‘Lord of the Flies’ by William Golding, ‘The Lord of the Rings’ trilogy by J.R.R. Tolkien, ‘I Am Legend’ by Richard Matheson, ‘Horton Hears a Who!’ by Dr. Seuss and ‘Live and Let Die’ (James Bond) by Ian Fleming.

Popular American automobiles in 1954 included, the Chevrolet Bel Air and Beauville Station Wagon, Oldsmobile Ninety‑Eight Holiday Coupe, Ford Crestline Skyliner and Country Squire, Packard Panther Daytona Roadster, Mercury Monterey, Plymouth Belvedere, Chevrolet 3100 truck, Buick Roadmaster and Skylark, Cadillac Series 75 Fleetwood Imperial, Studebaker Starlight Coupe, Ford F‑100 Panel Truck, Hudson Hornet, Ford Thunderbird, Chevrolet Corvette C1 and Chevy Corvair Fastback. Nice!

Outside the US, 1954 saw family cars like the Hillman Minx, Morris Minor, Ford Anglia, Ford Popular, Rover P4, Austin A40, Riley RME, Wolseley 6/90, Citroën 2CV, Triumph TR2, MG TF, Vauxhall Wyvern and the Volkswagen Beetle. More upmarket, there was the Jaguar XK140, Porsche 356, Austin‑Healey 100, Alfa‑Romeo Giulietta, Ferrari 375 MM Coupé Scaglietti and Mercedes Benz 300 SL, all taking to the roads and making the headlines. Also nice!

Favourite girls’ (and, yes, I am being binary here) toys of the time included the Betsy McCall Doll, Super Market Check‑Out and Little Girls Perfume Kit. Boys’ top toys included, Dick Tracy Siren Squad Car, Buck Rogers Sonic Ray Light Gun, Matchbox cars (Corgi models didn’t appear until 1956), Airfix kits and Take Apart Cars Garage. LEGO, Meccano and train sets from the likes of Hornby and Tri‑ang were enduringly popular. The board game Scrabble had been introduced in 1952 and was a hit at the time, as was the perennial Monopoly. Some familiar names there.

In music, American rock & roll pioneer Bill Haley & His Comets recorded the milestone ‘Rock Around the Clock’ at Pythian Temple studios in New York City. It was originally released as a single in 1954 but didn’t chart until it was re‑released in 1955 when the track was used as the title music for the film, ‘Blackboard Jungle’ (1955).

Also in music, in 1954, a 19‑year old American singer, Elvis Presley left his job as a truck driver for Crown Electric and signed his first recording contract with producer Sam Phillips at Sun Records in Memphis, Tennessee. Sun Records recorded and released Presley’s debut single, ‘That’s All Right’ the same year.

Other popular music artists in 1954 included The Chordettes, Doris Day, Tony Bennett, Frank Sinatra, Rosemary Clooney, Perry Como, Ray Charles, Nat King Cole and Bing Crosby.

Notable musicians that were born in 1954 include, Neal Schon, Nancy Wilson, Pat Travers, Al Di Meola, Steve Morse, Pat Metheny, Eric Johnson, Elvis Costello, Stevie Ray Vaughan, Viv Albertine and Uli Jon Roth. Other entertainers born in 1954 included, Jerry Seinfeld, John Travolta, Ray Liotta, Michael Moore, Ron Howard, Matt Groening and Oprah Winfrey.

… and the one list that no‑one wants to appear in… Deaths in 1954 included; Alan Turing, Frida Kahlo, Henri Matisse, George ‘Machine Gun’ Kelly, Sydney Greenstreet and Lionel Barrymore.

Other notable events of 1954 included:

  • The US Supreme Court ruled that racial segregation in public schools was unconstitutional
  • The end of McCarthyism (the Second Red Scare), the systematic campaign of political repression of alleged Communists in the US, led by Senator Joseph McCarthy
  • The UK finally ended food rationing, which had been introduced during WWII
  • The first nuclear‑powered submarine, the USS Nautilus was launched
  • American company RCA released the first colour television set
  • The first successful kidney transplant was performed in Boston, Massachusetts
  • American actress, Marilyn Monroe married baseball player Joe DiMaggio
  • The main US immigration port of entry, Ellis Island in New York Harbour was closed
  • Swanson introduced TV Dinners
  • A hydrogen bomb test was conducted by the US on Bikini Atoll in the Pacific Ocean
  • British athlete Roger Bannister became the first person to break the four‑minute mile
  • The first practical solar cell was demonstrated by American company Bell Telephone Laboratories
  • IBM established the 650, its first mass‑produced computer and FORTRAN became the most widely used computer programming language
  • The Vietnam war (1954‑1975) started
  • The Breathalyzer was invented for measuring breath alcohol content
  • The first Church of Scientology was established in Los Angeles, California
  • Texas Instruments announced the development of the first transistor radio
  • The first issue of Sports Illustrated magazine was published in the US
  • The first branch of the Burger King restaurant chain opened in Miami, Florida

1954 was quite a year, then. I think we can all agree it was a very different world to today’s chaotic zeitgeist. Right, by now, you should have a pretty good idea of what the wider world was like when the Fender Stratocaster was first born, as a baby brother to the resolutely workhorse Fender Telecaster, which had been released in 1950.


The Fender Stratocaster – An introduction to a guitar that really needs no introduction

I doubt if there are many people who are interested in modern music that haven’t at some point in their lives, set their eyes on a Fender Stratocaster. People may well be familiar with the design, even if they don’t know the name or the model’s long and lauded history. It is an instrument that has become synonymous with modern guitar music across many, many musical genres over many generations.

Let’s start with the basics that most people are likely to know. The Fender Stratocaster was launched on an unsuspecting world in 1954, supplementing two other Fender instruments that have become legendary icons, the Fender Telecaster and the Fender Precision Bass.

With due deference to the online encyclopaedia that is Wikipedia, I thought I would paraphrase its definition of what the Fender Stratocaster is, rather than labour my lame brain to come up with pretty much the same thing. Consider me lazy at this point.

“The archetypal Stratocaster is a solid‑body electric guitar with a contoured asymmetric double‑cutaway body with an extended upper horn; the body is usually made from alder or ash. The neck is usually made from maple and attached to the body with screws (often referred to as ‘bolts’) and has a distinctive headstock with six tuning pegs mounted inline along a single side; the fingerboard may be maple or another wood, e.g. rosewood, and has at least twenty‑one frets. The Stratocaster’s body is front‑routed for electronics, which are mounted in a plastic pickguard. Most Stratocasters have three single‑coil pickups, a pickup selector switch, one volume control and two tone controls. Bridges generally come in two designs: the more common pivoting ‘tremolo’ bridges, and the less common ‘hardtail’ fixed bridge. Both types of bridge have six individually adjustable saddles whose height and intonation can be set independently. The innovative tremolo system is balanced by springs mounted in a rear cavity. The output jack is mounted in a recess in the front of the guitar body. Many different colours have been available. The Stratocaster’s scale length is 25.5 inches (648 mm).”

So there you go. When broken down like that, it doesn’t sound very exciting does it? Now we know what a Stratocaster actually is, you can now stop reading and go and do something altogether more exciting. Well done for making it this far. For all the avid aficionados out there, there is a lot more to enjoy… I promise. Read on my merry musical masochists.

Fender Stratocaster Infographic

“I’ve been playing a Fender since 1963, and before that it was my dream guitar. I can’t endorse it more than that” – Rory Gallagher (1948‑1995)


A few bits and pieces about Fender the man and his company

Clarence Leonidas ‘Leo’ Fender was born on 10 August 1909 in Anaheim, California to Clarence Monte Fender and Harriet Elvira Wood, owners of an orange grove business. Leo married his first wife Esther Klosky in 1934. After her death in 1979, Leo re‑married in 1980 to his second wife, Phyllis. Phyllis passed away in 2020.

Leo founded Fender Manufacturing in 1946, renaming it Fender Electric Instrument Manufacturing Co. in 1947. The historic Fender factory site (1953‑1985) owned by Leo Fender where the first Stratocasters were manufactured is at 500 South Raymond Ave. and Valencia Dr., Fullerton, Orange County, California 92381. The site is now home to Jimmi’s Nascar Bar & Grill sports bar.

It has been widely promulgated that, while he played piano and saxophone when he was young, Leo Fender couldn’t play guitar and relied on those around him, co‑workers, dealers, customers and artists, to advise him on guitar‑related matters. Leo Fender was widely regarded as an inventor, electrical and mechanical engineer and business entrepreneur, rather than a musician.

You may think that the iconic Fender logo design has been static since c.1950. However, like many long‑standing corporate brand logos, it has been redesigned many times while retaining the distinctive typeface. I don’t think anyone knows who actually designed the original logo, although some suggest it was based on Leo Fender’s signature. The design evolution goes through roughly four time periods:

  1. The original ‘spaghetti’ logo (1950s – not an official name)
  2. The ‘transition’ logo (1960‑1967 – designed by Robert Perine)
  3. ‘CBS’ logo (1968‑1980)
  4. The ‘modern’ version still in use today

Nowadays, Fender uses many different (but familiar) logo styles. There is a typeface very similar to that used by Fender called, appropriately, ‘Strato’, designed by Bastien Sozoo. I resisted the temptation to publish the whole article in the font! So here is an example…

‘Strato’ Font ( by Bastien Sozoo)

Columbia Broadcasting System (CBS) acquired Fender from its founder in January 1965 for $13m, which was more than the $11.2m that CBS paid for an 80% stake in the New York Yankees Major League Baseball team in November 1964.

Leo Fender didn’t give up participating in the music industry after selling his company to CBS. After a period of ten years during which he was prevented from competition, he was instrumental (sic!) in the creation of Music Man (now owned by Ernie Ball) from 1974 and G&L (standing for George [Fullerton] and Leo) from 1979.

Leo Fender died from complications of Parkinson’s disease in Fullerton, California on 21 March 1991, at the age of 81. He was buried at Fairhaven Memorial Park in Santa Ana, Orange County, California next to his first wife, Esther.

In 2004, Fender moved its production facility from Fullerton to Corona, also in California. The current Fender Musical Instruments Corporation (FMIC) HQ is based in Los Angeles, California, at 1575 N Gower St #170. The Fender company’s legal status is listed as a private company. Hawaii’s largest private company and motor vehicle dealer, Servco Pacific Co., became the new majority owner of FMIC in January 2020. Outside the USA, Fender’s main European location is in East Grinstead, West Sussex, England, UK.

The 21st Century Fender is a modern multinational company with production facilities in various countries, including the United States (Corona, California), Japan (from the early 1980s), Mexico (from 1990), Korea, China and Indonesia. Stratocaster models range from the (relatively) inexpensive Fender‑owned Squier® brand through the mainstream Mexican and American production lines up to the high end ‘Made in USA’ Custom Shop models. Even more upmarket are the spectacular and unique Masterbuilt and NAMM Show one‑offs.

Fender also owns a number of subsidiary brands including, Squier, Bigsby, Charvel, EVH Gear, Gretsch, Jackson, PreSonus and Sunn. Since 2002, Fender has had the rights to market, produce and distribute Gretsch products. Fender also owned the Ovation and Guild brands until both were sold off in 2014.


Myths, legends, facts and fallacies

I strongly suspect that there are probably more myths and fallacies than there are legends and facts herein. I DO NOT claim any of the following to be true. In fact, I am certain that there are more than few apocryphal tales to be told. Remember, this is just for entertainment and not a doctorate thesis. Much of what follows is probably common knowledge to diehard Stratocaster fans but they aren’t really the prime audience for this article.

While I prefer to deal in well‑researched and corroborated evidence, there is very little verifiable truth to many aspects of the Stratocaster’s history. There are many peddlers of ‘truth’ out there who seem to accept anything at face value and proceed to regurgitate falsities as reality. When it comes down to it, there is actually very little genuine documentation and a lot relies on the anecdotes and knowledge of people, many of whom are sadly no longer with us. Much of the rest is fabrication and artifice.

“The Les Paul was more challenging because of the weight of it, but the tone was there that the Fender will never have and vice versa. So you have to make a decision as to what you’re going to have as your main instrument. After seeing Hendrix, I thought, ‘I’ll stick with the ‘Strat” – Jeff Beck (1944‑1923)


The Fender Stratocaster at age 0

The original design of the Fender Stratocaster was a collaborative effort by Leo Fender, Bill Carson, George Fullerton and Freddie Tavares. Work started on prototypes as early as 1951.

It is highly unusual in the business of industrial design that a first attempt represents the pinnacle of achievement and even more unusual in that the initial design endures for 70 years almost completely unchanged. The Stratocaster is one of those perennial designs (as was the Telecaster), creating an archetype. Strangely, though, in guitar manufacturing many designs have stayed true to their origins. After all, we aren’t driving around in cars that look and work like they did in 1954 and we aren’t using telephones or TVs that haven’t changed at all in their aesthetics or functionality over the last seven decades. Fender and Gibson among others got things right at the first time of trying back in the 1950s. Weird or what?

The Stratocaster was given its name not by Leo Fender but by Fender’s sales and marketing manager, Don Randall, who also came up with the Esquire, Telecaster and Champ names. The Stratocaster name was a nod to aircraft technology (Randall was also a pilot), evoking a futuristic image to go with its forward‑looking design. Unlike the Telecaster, the Stratocaster retained its name from the outset. The single pickup Telecaster was originally called the Esquire until the two pickup model became the Broadcaster, followed by a short period without a name (the so‑called ‘Nocaster’ following a trademark objection from Gretsch) before it gained its proper nomenclature that we are familiar with today.

In 1948, Paul Bigsby (1899‑1968), famous for Bigsby vibrato systems, built a guitar for country & western star Merle Travis. The headstock bore more than a passing resemblance to what would become the original headstock shape of the Fender Stratocaster. Bigsby’s design pre‑dated Fender’s by several years. Was Fender influenced by Bigsby’s guitar or did Leo Fender blatantly copy it? The jury remains out on that one.

The Stratocaster was the first production electric guitar to have three pickups. It was also the first to have a spring‑loaded floating vibrato system. Not only that, it also had the belly and forearm contours that made the guitar so slinky, comfortable, light and futuristic looking. Leo Fender always intended his guitars to be highly functional. Like the Telecaster and other Fender instruments, the Stratocaster was based around a modular design, so that parts could be replaced or upgraded easily. One example of this is Fender’s bolt‑on neck, unlike up‑market competitor Gibson’s traditional glued‑in set‑neck design.

Leo Fender designed the Stratocaster’s innovative synchronized tremolo (NB. The word tremolo is a misnomer in this context. It is technically a vibrato) system. Compared to the popular Bigsby version, Fender opted for a simple design that offered players a greater range of pitch variation as well as more reliable tuning stability. It was revolutionary because of the way that the bridge saddles move together with the bridge unit as single unit.

The Stratocaster was (apparently) intended to replace the ‘plain Jane’ Telecaster and was designed as a response to the upmarket Gibson Les Paul. However, after customer feedback, Leo retained the Telecaster and the Stratocaster was positioned to complement to the Tele as an evolution of design. The Stratocaster wasn’t a resounding success initially, with only 720 sold in 1954/1955. Initially, the revolutionary Precision Bass launched in October 1951 proved more popular than the Stratocaster or Telecaster. The Stratocaster model in one form or another has been in continuous production since 1954 – quite an accomplishment.

Images from the United States Patent and Trademark Office (USPTO) are generally considered to be in the public domain and typically not subject to copyright restrictions, so I believe that I have the rights to publish the following 1954 patent, courtesy of the USPTO. The patent was filed on 30 August 1954 and granted on 10 April 1956 to C.L. Fender for the ‘tremolo device for stringed instruments’, i.e. the Stratocaster’s vibrato system.

1954 Fender Stratocaster Tremolo Patent (Courtesy USPTO)

The Stratocaster was officially released on Thursday, 1 April 1954 (accompanied by a pre‑production run of c.100 guitars with serial numbers 0100‑0199). The first production Stratocaster with serial number #0100 is now owned by George Gruhn, famous for Gruhn Guitars in Nashville, Tennessee. Originally, the first one was sold to an ordinary customer, not to anyone famous. Note: David Gilmour’s Stratocaster bearing serial number #0001 may have the lowest serial number but it wasn’t the first to be manufactured.

According to Leo Fender’s long‑time business partner, George Fullerton, the earliest production Stratocasters never reached market due to a major issue with the vibrato system, which hastily had to be junked and redesigned. If true, the re‑tooling of the vibrato might help to explain the delay between the launch in the spring of 1954 and the full production run reaching stores and customers later that year.

As far as anyone can tell, the first commercial sale of a Fender Stratocaster took place on Wednesday, 13 October 1954, from the first full production run. The starting price in 1954 was $249.50 (vibrato) or $229.50 (hardtail), compared to a Telecaster at $139.65 or a Gibson Les Paul Goldtop at $225, it was an expensive instrument. A case added another $39 to the price. To give that some context, the average American monthly income back in the day was less than $300. For comparison, $249.50 in 1954 is approximately the same value as $2,896.91 today.

Now for the good news (?). We know that 268 Fender Stratocasters were made in 1954 and 452 were made in 1955. The bad news is that that, I’m afraid, is about as much as we know for sure.

Early demo production Stratocasters made during the spring and summer of 1954 had serial numbers on the tremolo (vibrato!) cover. The finish on the first Stratocaster bodies was two‑colour sunburst (brown to yellow) with maple necks and fingerboard.

“I met Leo Fender, who is the guru of all amplifiers, and he gave me a Stratocaster. He became a second father to me” – Dick Dale (1937‑2019)


The Fender Stratocaster through the years

There have been innumerable Stratocaster models over the decades and many of these overlap specific years. However, in order to make some simple sense of the development of the Stratocaster, there have been some six generalised periods associated with the Fender Stratocaster’s past. Please remember that these are how I think about ‘Strat eras’ and the simplification is NOT definitive:

  1. 1954‑1959 – The first pre‑CBS generation. Maple neck and fretted fingerboard, sunburst finish, eight‑screw single‑ply pickguard and the ‘spaghetti’ logo
  2. 1959‑1965 – The second pre‑CBS generation. Maple neck with initially with ‘slab’ rosewood fingerboard, solid colours or sunburst finish, eleven‑screw 3‑ply pickguard, changed dot marker material, patent numbers on headstock decal and logo style changed
  3. 1965‑1981 – The first CBS generation. Standard rosewood fingerboard on a maple neck with optional maple fingerboard, larger headstock, three‑screw neck plate from 1971, new logo, serialisation system from 1976 and five‑way pickup selector switch from 1977
  4. 1980‑1984 – A transitional restructuring period for Fender under CBS control, also often known as the ‘Dan Smith era’. The STRAT, Elite and (Japanese) JV Stratocasters added to the basic model
  5. 1986‑2016 – Post‑CBS Fender. The American Standard Stratocaster, maple or rosewood 22‑fret fingerboard on a maple neck, smaller headstock reinstated, four‑screw neck plate. Mexican production started. The Fender Custom Shop was formed in 1987
  6. 2017‑today – The American Professional, Performer, Player and Vintera series among others. The replacement for the long‑standing American Standard

Early Stratocaster bodies were primarily made of ash for the first 2‑3 years until Fender migrated to alder mid‑1956, mainly for practical reasons. Ash was still used for the its grain pattern in translucent finishes.

There have been approximately 25,580 days (a.k.a. 613,920 hours or 36,835,200 minutes, if you prefer) in 70 years from 1954 to today. It is broadly estimated that somewhere in the region 180‑200 million Stratocasters have been manufactured in all markets over the last 70 years. That equates to a whopping 7,037‑7,819 per day on average, so it may be an over‑estimate. Accurate production figures either don’t exist or are informed guesswork. Some estimates go by serial numbers but these are wildly unreliable and don’t give an accurate indication of actual production capacity. Nobody actually knows the real figures with any sort of certainty. Even Fender FMIC doesn’t know. Does anyone out there have any realistic idea, give or take a few thousand? I doubt it and, anyway, it would be hard to prove with any degree of certainty.

One might wonder what comes next for the septuagenarian Fender Stratocaster. Given that the fundamental design hasn’t changed since its launch. It would be unwise for Fender to mess with the basic concept too much. Fender has meddled with minor specification variations many times over the years but nothing substantial that has stuck the test of time. Now, Fender relies heavily on the ‘vintage’ features and various degrees of ‘relic’ finishes to evoke the past and appeal to customers. However, nothing beats a genuine vintage ‘real thing’ (but you’d expect me to say that!).

Of them all, many pundits reckon that the 1962 Fender Stratocaster (three‑colour sunburst with rosewood fingerboard and vibrato) is the absolute zenith of the model. As a result, the so‑called ‘Pre‑CBS’ Stratocasters are the most sought after by collectors (and therefore attract the highest prices on the vintage market). Those same pundits (wrongly, in my opinion) disparage any guitars made by Fender after it was sold to CBS in 1965 with 1970s being criticised as a nadir (also wrong as a generalisation in my view).

The Stratocaster was the first Fender to have a sunburst finish, initially two colours (dark Salem brown to canary yellow) and, later three colours (dark brown, through red to yellow) in 1958. The Stratocaster’s sunburst finish helped to disguise the joins in timber of the bodies made of two or more pieces glued together. Solid colours hid any joins completely.

The Stratocaster was also the first Fender to be offered in custom colours in 1957 (for a 5% upcharge). Custom colours were sourced from DuPont’s line of automotive colours for General Motors. DuPont Duco nitrocellulose custom colours included, Black, Shell Pink, Daphne Blue, Sonic Blue, Fiesta Red, Dakota Red, Sherwood Green Metallic, Foam Green and Surf Green. There were also five DuPont Lucite acrylic custom colours including, Olympic White, Lake Placid Blue Metallic, Shoreline Gold Metallic, Burgundy Mist Metallic and Inca Silver Metallic. Originally, despite assumptions to the contrary, there was no (Sea) Foam Green or Candy Apple Red to begin with.

Probably Fender’s most famous advertising campaign ran 1964‑1967 all bearing the slogan, ‘You won’t part with yours either’. The marketing featured people carrying their Fenders while undertaking ‘risky’ or unusual activities including parachuting, skateboarding, water skiing, flying, climbing telegraph poles, lying on railroad tracks, catching a bus, boarding a boat, driving, at the barber/hairdresser, at the prom, swimming, riding a motorcycle, at the dentist, at a football game, in class, etc. NB. Do not do this at home, folks! That memorable ad campaign was the work of Robert Perine, the very same man that designed Fender’s ‘transition’ logo.

Fender also ran a successful series of ‘fantasy and fairy tale’ adverts which ran 1975‑1976, known for their cleverly conceived themes, elaborate, surreal, colourful and downright trippy imagery featuring familiar fairy tale characters using Fender gear. Sadly, copyright prevents me publishing examples.

In 1976, Fender stopped stamping serial numbers on the neck plate and started using decal serial numbers added to the front of the headstock. The change prompted a new serial number system starting with a letter for the decade, followed by a digit for the year, e.g. ‘S8’ for 1978, ‘E3’ for 1983, etc. The rest of the serial number was unique.

Fender stopped shipping the cosmetic chrome bridge cover (often discarded by players, as it is entirely non‑functional) with standard Stratocaster models from the late 1970s onwards, although several ‘historically accurate’ reissues have them.

The 1979 Fender Stratocaster Silver Anniversary was the first model produced by Fender to commemorate a specific period since the Stratocaster’s launch in 1954. The 25th Anniversary’ model was produced in limited (if you can call 10,000 limited) numbers, complete with a commemorative certificate of authenticity and a ‘25’ stamped neck plate with dedicated serial number. Very early Anniversary models were made in Pearl White but finish problems saw it recalled and re‑released in Porsche Silver, perhaps more appropriate for commemorating its Silver Anniversary, although one might wonder why Fender didn’t use their own Inca Silver. It seems strange today, in the days of commemorative models appearing regularly, that no‑one had thought of issuing an anniversary model before this one.

1979 Fender Stratocaster Silver Anniversary Certificate
1979 Fender Stratocaster Silver Anniversary Neck Plate

Fender trademarked the name ‘Stratocaster’ in the US on 14 November 1972. While the abbreviation of Stratocaster, Strat, had been in common usage for years, Fender released a specific model formally called the STRAT in 1980 with a number of features that differed from the mainstream Stratocaster. Fender finally got around to trademarking the word ‘Strat’ in the US on 23 January 1996.

Fender didn’t introduce 5‑way pickup selector switches on production Stratocasters until 1977. It is strange to think that, for 23 years, the standard 3‑way selector switch was the only one available. After‑market 5‑way switches were popular to achieve the distinctive ‘in between’ tones for which the Stratocaster is so well known. Even then, the 5 positions don’t give the full range of pickup selection options, leading to many other variations and modifications over the years, including 3 on/off buttons, one for each pickup, used on the Stratocaster Elite in the 1980s that gave the most intuitive, although intensely disliked, method of getting all available permutations.

Fender’s answer to pickup selection was to introduce the S‑1 system in 2003 to provide additional options through a push button on the volume control. This provides the ‘all three’ and ‘neck and bridge’ permutations on the Stratocaster that were previously absent, along with other phase variations. As the S‑1 system does different things on different models, it has caused confusion, rather than an intuitive solution.

In 1985, twenty years after CBS acquired Fender from its founder, CBS sold Fender to an investor group led by William Schultz, CEO of FMIC for $12.5m and changed its name to the Fender Musical Instrument Company. This management buy‑out marked a new period, often referred to as the ‘FMIC era’, right up to today.

In 1987, to coincide with the launch of the American Standard Stratocaster, Fender replaced the old 6‑point vibrato with an all‑new 2‑Point Synchronized Tremolo system, which is still used today. However, this wasn’t the only vibrato system used on factory Stratocasters; during the ‘Dan Smith era’, Fender used the unique, short‑lived (1983‑1984) top‑loading Freeflyte® vibrato system on some standard Stratocasters and the Elite. The Freeflyte vibrato, made by German company Schaller, had a pop‑in vibrato arm, had no cover plate on the rear of the body and no through‑body stringing.

Fender was the first major guitar company to set up a Custom Shop in 1987, led by CEO Bill Schultz along with master builders, John Page and Michael Stevens. The Custom Shop division was based in Fender’s main American factory in Corona, Riverside County, California. Premier luthiers were dedicated to creating the finest high‑end Fender guitars built to customers’ demanding specifications. The Fender Custom Shop was the first major brand to introduce ‘relic’ finishes on their guitars, initially appearing at the 1995 NAMM trade show in Anaheim, California, where they proudly showed off their first laudable attempts at fake aging techniques.

To paraphrase the original Star Trek TV series, “it’s wood Jim but not as you know it”. In 2015, the Fender Custom Shop made a Stratocaster constructed from cardboard for its body and neck. The project to create it was apparently called ‘Cardboard Chaos’. Apparently, it sounded good and played well, just as you’d expect for a pricey Fender Custom Shop guitar.

For many people, the iconic brand name and the genuine Fender logo are the only things to have on the headstock of their guitars. The headstock has changed shape several times and the logo has been refreshed many times but a Fender Stratocaster is still a Fender Stratocaster. For others, the location of manufacture matters. Some insist that their instruments come from California, while others prefer Mexican or Japanese models. There are plenty who are happy with the budget Squier brand on the headstock and don’t care whether their guitar is made in the US or Indonesia. Some will insist on pro‑level specification working guitars while others want the bling and status of a Custom Shop one‑off to show off, while plenty just want a solid, well‑made workhorse model that sounds great and plays well. Some like ‘em shiny, others like ‘em trashed to hell, some like ‘em new, some like ‘em reliced (NB. not a verb!), some insist on authentic vintage. Some even seek out the copies, so they get the look and feel, without the Fender price tag and smug, snobbish attitude. The ‘lawsuit era’ imitations from the 1970s and 1980s are also now becoming sought after by collectors, e.g. ‘Stratocasters’ from Ibanez, Aria, Hondo, Cortez and Maya. Some like to build ‘bitscasters’ or buy DIY assembly kits, while others commission skilled independent luthiers to give them exactly what they want. There are plenty of Strat‑a‑likes (the so‑called ‘S‑type’ guitars) on the market from the likes of Kramer, Yamaha, Sadowsky, Harley‑Benton and even the ‘Silver Sky’ made by Paul Reed Smith (PRS). All this diversity goes to show that there is plenty of room for everyone and that is part of the contemporary appeal.

1979 Fender Stratocaster Silver Anniversary

Fender experimented with building and marketing its own Strat copies including the ‘Starcaster by Fender’ produced in East Asia between c.2001 and 2014, as a low‑price student model. It was sold through budget outlets in the US and often as a ‘Starcaster Strat Pack’, which included a Squier solid state practice amplifier. NB. This model has absolutely nothing to do with the genuine 1970s Starcaster semi‑hollow body (or its reissues).

Fender also made other models based to a greater or lesser extent on the fabled Stratocaster, including the Fender Lead and Fender Bullet ranges. There is more on these particular Strat‑like instruments later in the article.

The sky‑high vintage market prices of pre‑CBS Stratocasters means that many historically significant examples are confined to museums or elite collections, ruling out ownership by genuine enthusiasts (like me). The downside is that the number of scarily accurate fake instruments, especially from China, are entering the market. Where’s there is money to be made, there will be unscrupulous criminals trying to screw honest people to make a buck.

Sadly for Fender, the Covid‑related boom ended and the post‑Covid market has stalled amid global volatile economic operating environments. The result is market saturation and stock piles. The Covid‑related collapse of live entertainment didn’t help either. The commercial viability issues have led to closures, cut backs and staff reductions. The global downturn has hit many manufacturers in many industries, including Fender. Fender’s response is to double down on providing ‘build‑your‑own’ and ‘mash‑up’ guitars in an attempt to attract new customers and to compete by using agile and efficient production methods. We wait to see how successful Fender is at weathering the storm.

There will undoubtedly be many more significant anniversaries for Fender and the Stratocaster. Sadly, I don’t think I’ll still be around to celebrate the Stratocaster’s centenary in 2054.


Some notable artists associated with the Stratocaster

Buddy Holly (1936‑1959) was one of the first pop stars to use a Fender Stratocaster. He acquired a 1954 sunburst Stratocaster in 1955. He is pictured with one on the front cover of his first album, ‘The ‘Chirping’ Crickets’ in 1957. He also played a Stratocaster when he appeared on TV on The Ed Sullivan Show on 1 December 1957. Both exposures helped to promote both the company brand and the model.

After seeing Buddy Holly with a Stratocaster, Hank Marvin (1941‑) of The Shadows was the first guitarist to receive a Stratocaster in the UK, imported directly from Fender (there was no UK distributor at the time) in 1959. Availability of American guitars in the UK was highly restricted by a post‑World War II import trade ban on US goods entering Britain. Hank’s Stratocaster was in a Fiesta Red finish with gold‑plated hardware and birds‑eye figuring on the neck. In fact, Hank’s guitar was one of the last maple fingerboard Stratocasters before Fender changed to Rosewood.

“It came in a tweed Fender case with the red plush lining and this magnificent‑looking thing was just lying inside. It was like something from space, really, it was so futuristic in its design” – Hank Marvin (1941‑)

When Bob Dylan (1941‑) appeared at the Newport Folk Festival on 25 July 1965, he was booed by the diehard traditional folk audience for the ultimate sin of using an electric, rather than acoustic, guitar… and playing with a backing band. The guitar that Dylan used at Newport was his 1964 three‑colour Sunburst Stratocaster.

The guitar that Jimi Hendrix (1942‑1970) famously burnt and smashed on stage at the Monterey Pop Festival on 18 June 1967 was allegedly a cheap substitute guitar and not his Stratocaster. The switch was made without anybody realising it at the time. Jimi Hendrix also played a white 1968 Stratocaster at Woodstock when he appeared on the morning of August 18, 1969 and, famously, used it for the sonic mayhem of his rendition of ‘The Star Spangled Banner’, a defining moment for the festival, Hendrix, rock music and the Stratocaster.

Eric Clapton’s (1945‑) famous ‘Blackie’ Stratocaster was a hybrid of three guitars he bought in 1970, a 1956 body and 1957 neck with pickups from a third. Clapton auctioned ‘Blackie’ for almost £1m in 2004 in aid of his Crossroads Foundation. The Fender Custom Shop has made a faithful replica of the famous axe.

Rory Gallagher bought his 1961 sunburst Stratocaster second hand for £100 on credit from Crowley’s Music Store in Cork, Ireland in 1963. The Strat, along with a borrowed Telecaster, was stolen in 1966 after an appearance in Dublin. Following a TV programme called Garda Patrol on RTÉ, the guitars were returned to Rory a few days later, a bit worse for wear after being recovered from a ditch. The combination of play wear, exposure, numerous modifications and Rory’s well‑documented caustic sweat probably being the main culprits for the major degradation in his guitar’s finish over years of use. Apparently, early 1960s Fender finishes were more prone to wear than ones from the late 1950s.


Some other Stratocaster stories

Fiesta Red was actually based on the 1956 Ford Thunderbird car colour. As a Fender custom colour, Fiesta Red is, well, red (duh!), not pink. Over the years, Fiesta Red has become synonymous with the Fender Stratocaster. It has, however, been the subject of much debate, possibly more than any other Fender colour. Over time, Fiesta Red has been known to have had a number of shades varying from bright red to dark pink. It is, though, definitely more orange than the darker Dakota Red. There has been some confusion caused by the variations in shade of Fiesta Red, made worse over the years as the colour faded, lacquers yellowed and older guitars were refinished. Hank Marvin’s Fiesta Red Stratocaster was erroneously described by him as ‘flamingo pink’, which was not an official Fender colour. Other similar colours such as Salmon Pink and Coral Pink also added to the confusion.

1956 Ford Thunderbird Fiesta Red

Only an Englishman would actually go as far as to marry a Fender Stratocaster. Seriously! A British man called Chris ‘Fenderman’ Black did just that, in 1995. His ‘bride’ was a c.1960 model, apparently called ‘Brenda the Fenda’. He followed through with wedlock after his actual wife joked that he spent so much time with his Stratocaster that he should marry it. Black allegedly said, “We’ve had such a long engagement that I decided it was time we did the decent thing”. He also might have said, “it doesn’t answer back!” Fair point. A friend performed the ceremony after a local vicar refused to do it. Mr Black reportedly said that he wants to be buried with his wife (the Fender Strat). Mrs Black (the human female) was apparently unimpressed by her husband’s antics. I know not what happened to the three of them, post nuptials.

Many guitarists use a piece of hardwood to prevent the Stratocaster’s spring‑loaded vibrato block from moving and effectively disable the vibrato altogether. The often‑used ‘mod’ was done in an attempt to stabilise tuning, improve tone and increase sustain. Eric Clapton, Rory Gallagher and Mark Knopfler were all known to ‘block’ their Stratocasters’ vibratos. Hardtail Stratocasters with through‑body stringing were available right from the outset in 1954.So, why customers didn’t just buy a hardtail Strat in the first place, who knows?

While on the subject of Stratocaster vibrato issues… One problem is that the springs can cause an irritating ringing sound. The solution? A piece of foam rubber coaxed under the springs. Another problem encountered by some is a loose or swinging ‘trem’ arm. The solution? Don’t lose the little spring in the arm socket or get one and restore the stiffness.

It has been said over many years by many people (whether true or not – how do they actually know?), that the Stratocaster is the most copied guitar design ever. Fender got seriously fed up with its iconic design being copied, resulting in lost sales that it felt something had to be done to stop Intellectual Property Theft, as they saw it. In 2003, Fender instigated legal proceedings to trademark its designs in the US, including the Telecaster, Stratocaster and Precision Bass body shapes. The trademark action was targeted at ESP Guitars, Sadowsky Guitars, Lakland Musical Instruments, Peavey Electronics, Warmoth Guitar Products and Schecter Guitar Research amongst others.

After five long, expensive years, Fender’s Trademark Application was rejected on 31 March 2009. Unfortunately for Fender, the Trademark Trial and Appeal Board of the United States Patent and Trademark Office ruled that, “The applicant has not established acquired distinctiveness such that these two‑dimensional outlines of guitar bodies, standing alone, serve to indicate source… The evidence overwhelmingly demonstrates that these configurations are so common in the industry that they cannot identify source… In fact, in the case of the [Stratocaster] body outline, this configuration is so common that it is depicted as a generic electric guitar in a dictionary.”

Similar legal trademark applications had previously been rejected, both in the UK and the rest of Europe, so it always looked like Fender was onto a loser in the US, if only through international precedent. NB. Gibson also lost a similar action against PRS for its single cut Les Paul body shape in 2005.

The names, ‘Stratocaster’ and ‘Strat’ are, however, the sole property of FMIC, as is the exact iconic headstock design is a registered trademark in the US, Canada and Europe.

A few famous guitarists have been honoured with artist signature Stratocaster models, including Jimi Hendrix, Dick Dale, Buddy Guy, Eric Clapton David Gilmour, Stevie Ray Vaughan, Yngwie Malmsteen, Jeff Beck, Ritchie Blackmore, Billy Corgan, Dave Murray, Kenny Wayne Shepherd and Jim Root, amongst many others.

“I mainly use Stratocasters. I like a lot of different kinds of guitars, but for what I do, it seems that a Stratocaster is the most versatile. I can pretty much get any sound out of it, and I use stock pickups” – Stevie Ray Vaughan (1954‑1990)

The American Rolling Stone magazine awarded the Stratocaster ‘American Icon’ status in 2003. The magazine’s senior editor, David Fricke, said that the Stratocaster is rock & roll’s “ultimate guitar … a knockout package of the sex and futurism in the music itself.”

In 2003, the author was able, for a few short minutes, to get his hands on a black Strat owned by Stevie Ray Vaughan. The guitar was in the vault of the Hard Rock Café in London (a former bank). NB. I also ‘played’ a left‑handed Gibson Flying V owned by Jimi Hendrix. Modesty, however, prevents me from posting photos.

If you like your guitars diminutive, there are plenty of miniature models of the Stratocaster (note: other guitar makes and models are available!). Also, if you feel so inclined, you can get your hands on an official LEGO® Ideas Fender Stratocaster Guitar Set 21329 (priced at around £120‑140GBP), which includes a 1970s Stratocaster with red or black interchangeable bodies, a model ‘65 Fender Princeton Reverb valve combo amp with footswitch, guitar stand, strap and lead. The kit comprises 1,074 pieces and the completed model is 14” (36cm) tall. What’s not to like? It might even make my Christmas list if Santa thinks I’ve been a good boy (hint, hint Mr Claus).

Lego Ideas Fender Stratocaster (courtesy of Lego)

In contrast, if you like your guitars massive, the world’s largest playable Stratocaster apparently stands an impressive 13 feet (3.96m) high. Fender even allowed their name to be used on the sizeable headstock. It was listed on eBay in the US in 2012 for $79,999. A matching playable Telecaster was also constructed.

The familiar image of the Stratocaster can be found all over the world and in many different ways, over the years. There have been numerous sculptures made as an homage to the Stratocaster in a variety of materials including metal, glass, plastic, wood, clay, etc. Massive Stratocaster sculptures feature outside many Hard Rock Café Hotels as well as outside the Rock & Roll Hall of Fame in Cleveland, Ohio. The instrument is immortalised at Jimi Hendrix’s grave and a statue in his home city of Seattle, Washington State, USA. In addition, the Stratocaster is integral to Rory Gallagher’s statue in his home town of Ballyshannon, County Donegal, Ireland. In fine art, graphic design and film, the Stratocaster is a familiar theme. There have been many impressive Stratocaster cake designs to whet your palate. The Strat has also been used on ornaments, clothing and to inspire jewellery such as pins, earrings, key rings, necklaces, rings, etc. For gamers, the Stratocaster was used as a controller for the Sony PlayStation Guitar Hero video game.

Strat Birthday Cake

Some Fender Stratocaster lists

Some list‑o‑phobes prefer narrative prose while others revel in the realm of lists and lists of lists, etc. So, for the avid list‑o‑philes out there, here are three lists of Stratocaster stuff.

Ten famous artists forever associated with their famous Fender Stratocasters (in alphabetical order):

  • Eric Clapton –  ‘Blackie’ (1956/1957) and ‘Brownie’ (1956)
  • Rory Gallagher (1961)
  • David Gilmour – ‘Black Strat’ serial number #0001 (1969)
  • George Harrison – ‘Rocky’ (1962)
  • Mark Knopfler serial number #68354 (1961)
  • Yngwie Malmsteen – ‘Duck’ (1971)
  • Robbie Robertson – ‘The Last Waltz’ (1954)
  • Nile Rodgers – ‘The Hitmaker’ (1960s)
  • Eddie Van Halen – ‘Frankenstrat’ (1970s?)
  • Stevie Ray Vaughan – ‘Number One’ (1962/1963) and ‘Lenny’ (1963/1964)

Forty famous Stratocaster players (in alphabetical order):

  • Randy Bachman (Bachman‑Turner Overdrive)
  • Jeff Beck
  • Ritchie Blackmore (Deep Purple, Rainbow)
  • Joe Bonamassa
  • Robert Cray
  • Dick Dale
  • Tom Delonge (Green Day)
  • The Edge (U2)
  • John Frusciante (Red Hot Chili Peppers)
  • Rory Gallagher
  • Lowell George (Little Feat)
  • Janick Gers (Iron Maiden)
  • Buddy Guy
  • George Harrison (The Beatles)
  • Jimi Hendrix
  • Steve Hillage
  • Buddy Holly
  • Ernie Isley (The Isley Brothers)
  • Eric Johnson
  • Carol Kaye
  • Ed King (Lynyrd Skynyrd)
  • Mark Knopfler (Dire Straits)
  • Mike McReady (Pearl Jam)
  • Yngwie Malmsteen
  • Hank Marvin (The Shadows)
  • John Mayer
  • Dave Murray (Iron Maiden)
  • Ed O’Brien (Radiohead)
  • Bonnie Raitt
  • Chris Rea
  • Jim Root (Slipknot)
  • Richie Sambora (Bon Jovi)
  • Adrian Smith (Iron Maiden)
  • Ty Tabor (King’s X)
  • Richard Thompson (Fairport Convention)
  • Peter Townshend (The Who)
  • Robin Trower
  • Eddie Van Halen
  • Cory Wong (Vulfpeck)
  • Ronnie Wood (The Rolling Stones)

Finally, nine very, VERY expensive Fender Stratocasters owned or once‑owned by famous guitarists (in value order – low‑high):

  • George Gruhn’s Fender Stratocaster #0100. Price: c.$250,000
  • Stevie Ray Vaughan’s Fender Stratocaster, ‘Lenny’. Price: $623,500 in 2004
  • Eric Clapton’s ‘Blackie’ Fender Stratocaster. Price: $959,500 in 2004
  • Bob Dylan’s 1964 ‘Newport’ Fender Stratocaster. Price: $965,000 in 2013
  • Jimi Hendrix’s 1968 ‘Izabella’ Fender Stratocaster. Price: $1,650,000 in 2000
  • David Gilmour’s 1954 Fender Stratocaster #0001. Price: $1.815 million in 2019
  • Jimi Hendrix’s 1964 Fender Stratocaster. Price: $2.1 million in 2015
  • The ‘Reach Out To Asia’ Fender Stratocaster. Price: $2.7 million in 2005
  • David Gilmour’s 1969 ‘Black Strat’. Price: $3.975 million in 2019

Very shortly, there will be a tenth entry to add to the list. Rory Gallagher’s famous 1961 Stratocaster will be auctioned at Bonhams in London on 17 October 2024, after Dónal Gallagher, Rory’s brother and manager, made the difficult decision to sell the cherished guitar thirty years after the guitarist’s death. Rory’s iconic Strat is being auctioned along with other instruments and gear from ‘The Rory Gallagher Collection’ and is estimated to reach between £700,000 and £1 million (and may well reach more).


CRAVE Guitars’ Fender Stratocasters

I won’t reiterate all the details of CRAVE Guitars’ Fender Stratocasters here. If you want more information, follow the links to the feature pages on each specific instrument. None of CRAVE Guitars’ Stratocasters are ‘standard’ models per se – there is something non‑standard about all of them. These four instruments show some of the diversity of the CBS‑era Stratocasters and show off some of the idiosyncrasies that make the diversity fascinating to me.

1977 Fender Stratocaster – My first ‘real’ Fender guitar. I traded in my lovely 1978 Fender Mustang for this baby and it has been with me ever since. I bought it second hand over 45 years ago and still counting. It certainly evokes the 1970s with its natural polyester finish. I prefer rosewood fingerboards and hardtail bridges, so this suited me perfectly at the time. Overly fixated detractors will moan about the large headstock, the ‘bullet’ truss rod adjuster, the 3‑bolt neck plate and the underpowered pickups. Personally, I don’t give a hoot what they think and I have never experienced any problems with neck stability or tuning. It remains one of my favourite guitars.

CRAVE Guitars – 1977 Fender Stratocaster

1977 Fender Stratocaster

1979 Fender Stratocaster Silver Anniversary – Fender’s first commemorative (25th) anniversary guitar, finished in lustrous Porsche silver. This comes complete with its certificate of authenticity and anniversary (4‑bolt) neck plate. Like most Anniversary models, it is too heavy for a Strat but I like it nevertheless. Ignore the rather crass ‘ANNIVERSARY’ logo on the upper horn. Remember, this is the where the whole anniversary model trend began. It is amazing to think that this guitar is already 45 years old and, here we are now at the 70th anniversary. This means that this very clean example is closer in years to the 1954 Strat than it is to the 2024 anniversary model by a clear 20 years. Crazy!

CRAVE Guitars – 1979 Fender Stratocaster Anniversary

1979 Fender Stratocaster Silver Anniversary

1983 Fender Stratocaster ‘Dan Smith’ – Fender was restructuring at the time under the guidance of finance director Dan Smith, charged by CBS with rejuvenating Fender’s fortunes. Keeping manufacturing costs under control while producing better quality instruments was key to success. Now, I am going to be heretical. I have never liked the original Stratocaster’s 1 volume, 2 tone control layout. This model dispenses with the second tone control leaving one master tone. The consequential empty hole in the scratchplate was used for the jack socket, meaning all the electrics were in one place – good idea. The ‘iconic’ jack socket plate of the past was discarded (at least for a while). Similarly, the Freeflyte® vibrato system dispensed with the cavity on the rear of the body, simplifying the construction process further. The resulting ‘two knobber’ Strat, as it was humorously nicknamed, is certainly an oddity in the Fender canon. Everybody seems to hate them but I love the simplicity and uniqueness. Lovely colour too.

CRAVE Guitars – 1983 Fender Stratocaster “Dan Smith”

1983 Fender Stratocaster Dan Smith

1983 Fender Stratocaster Elite – Another CBS‑era Stratocaster and another oddity. If you are looking for a traditional approach, look elsewhere. Delving under the familiar façade is a guitar that bears hardly any relationship to the first ones off the production line in 1954. The electrics feature ‘noiseless’ pickups (with a dummy coil), active electronics, unique 3‑button pickup selection, unique knobs and that is just for starters. The bridge assembly is a Freeflyte hardtail and the jack socket is now on the edge of the body. It was a short‑lived experiment but with many influential features that would reappear over time. The weight associated with the 25th Anniversary models was also being addressed.

CRAVE Guitars – 1983 Fender Stratocaster Elite

1983 Fender Stratocaster Elite

Over the years, I have owned modern FMIC‑era Stratocasters and they have all moved on to better homes. After becoming captivated by vintage guitars, the more modern guitars just felt mass‑produced, generic, lacking character and personality. That can’t be said of the ones listed here.


CRAVE Guitars’ sort‑of‑but‑not Fender Stratocasters

Not all Stratocasters are Stratocasters. Confused? You will be…

1982 Fender Bullet H2 – After Fender withdrew the lovely offset ‘student’ models including the Musicmaster, Duo‑Sonic, Mustang and Bronco, they were replaced with the Bullet range. When I first started collecting, I hated what they’d done but I’ve come to find them intriguing. This Bullet H2 is actually a very good instrument. OK, so the Telecaster neck on a Stratocaster body does look odd but dig behind the aesthetics and the quad single coil pickups combined into two hum‑cancelling pairs, along with the unique pickup selection proves to be quite interesting. Fender were, again, experimenting with the Stratocaster fundamentals to see what would work and what wouldn’t before using features on the Strat. The now quite rare ‘Made in USA’ Bullet H2 was an inevitable but fascinating dead end but one I’m glad they tried out. Remember that this was long before the Mexican built guitars fulfilled the role of the now‑defunct Bullet.

CRAVE Guitars – 1982 Fender Bullet H2

1982 Fender Bullet H2

1981 Fender Lead I – Alongside the budget Bullet, Fender wanted to fill the gap between the budget line and the long‑established, much more expensive pro‑level models. The mid‑range ‘Made in USA’ Fender Lead came in three different types (I, II and II depending on pickup configuration). The neck is all‑Strat, while the body is definitely derived from the Stratocaster but the proportions aren’t quite ‘right’ and it can look ungainly from the wrong angle. The Van Halen‑like single humbucking bridge pickup and dual selector switches provide a different range of sound compared to a conventional Stratocaster. It is a very nicely put together instrument and plays very well. However, the Fender Lead is one model that certainly justifies the description of one of the ‘lost Fenders’ of the CBS‑era. Over in Japan at the same time, Fender was experimenting with the format in other ways, without affecting Fender’s valuable American‑made Stratocaster reputation. Ultimately, though, the Lead was another, albeit fascinating, dead end. Sorry, no floorboard photo of this one. For the curious, the neck is a stanard Stratocaster neck and fingerboard but with the ‘Lead’ decal on the headstock.

Feature 1981 – Fender Lead I

1981 Fender Lead I

These six guitars go to show what can be done to differentiate models using a stable platform on which to try out new and different things (although that is tautology because, by definition, new is different).

The Official 2024 Fender 70th Anniversary Stratocaster®

To celebrate the last seven decades, Fender has an enviable array of 70th anniversary Stratocasters. The following images courtesy of the fine people at FMIC, show two contrasting 70th anniversary Stratocaster models, revealing the immaculate manufacturing and echoing the specification difference between 1954 and 2024 models. Expect these to be classified as ‘vintage’ around the time of the Stratocaster’s centennial in 2054. The UK retail prices for these two beauties as at July 2024 are:

Top – Limited Edition 70th Anniversary 1954 Stratocaster® Heavy Relic®. Price: £4,899GBP
Bottom – 70th Anniversary American Professional® II Fender Stratocaster®. Price: £2,169GBP

2024 Fender Stratocaster 70th Anniversary (Courtesy FMIC)

At the time of writing, the cheapest 70th anniversary commemorative Stratocaster made by Fender appears to be the Mexican made, Fender 70th Anniversary Player Stratocaster PF, 2‑Colour Sunburst, priced at a mere £699GBP. Bargain.

For further information on 70th anniversary Stratocaster models, take a look at Fender’s website and any retailers stocking Fender products.

If you want a piece of commemorative Fender history that is sort of affordable, go for one of the 2024 70th anniversary models. The Stratocaster won’t have another 70th anniversary after all. Let’s face it, you probably couldn’t afford a genuine original 1954 Strat which, for info, is probably somewhere in the region of $60,000‑$200,000 in 2024. That’s an awful lot of pocket money in anyone’s book. Expect another anniversary model at 75 (in 2029).


CRAVE Guitars’ hobbyhorse moment – 1970s Fenders

Excuse me for a moment, while I have a personal, opinionated rant, outburst, tirade, bombast, invective, broadside, diatribe, polemic and a few other nouns to similar effect. Hold on to your hats, folks, here we go…

I wholeheartedly reject the cynics’ simplistic argument that states that all pre‑CBS Strats are great and everything else since, particularly from the 1970s, was rubbish. That sweeping generalisation is widely promulgated as ‘fact’ and it isn’t helpful when looking at individual instruments. I would go as far as to say that such assertions are ignorant and biased and I steadfastly refuse to jump on that bandwagon (NB. Another American idiom that comes from mid‑19th Century, when political candidates would use an actual open wagon during campaigns and parades to appeal to voters. People would literally jump onto the vehicle to show support). The ‘golden era’ of the 1950s had their own major gaffs. Just look at the very early Fender Esquires without a neck truss rod or the early Gibson Les Pauls with the wrong neck angle!

However, I recognise that I am in the minority and what I say will potentially undermine my credibility in some people’s views. Just wait until collector prices spiral beyond all reasonable sensibility then that perspective will change. The elitists will talk up the 1970s’ Strats (the next‑in‑line to increase in value now that the 1960s are largely unobtainable – even post‑1965 CBS‑era ones!). The greedy prospectors will want to attract top dollar and get the credit for being ahead of the game. All I am saying is that there are good and bad examples throughout the last seven decades and that one shouldn’t assume that something is the truth just because enough self‑opinionated people with an axe to grind say it is true. Just sayin’.

The guitar that I have owned longer than any other is my 1977 Fender Stratocaster hardtail. I think it looks lovely, plays very well and sounds great. I don’t have any issues with the polyester finish, the stability of the 3‑bolt neck joint, the ‘bullet’ truss rod adjuster, the pickups, the 3‑way pickup selector switch or the ‘F’ on the neck plate. If it was a ‘bad’ guitar, I wouldn’t have kept it for 46 years. I am still happy with it and grateful for the opportunity to own and play it whenever I feel like it. Suck on that, sycophants!

Some people bang on endlessly about the dire quality of CBS‑era Strats. Well, that didn’t deter possibly the world’s G.O.A.T. guitarist, one James Marshall Hendrix from using them. If he could do what he did armed with a CBS‑era Strat, perhaps the naysayers should moderate and reconsider their often over‑stated prejudices and criticisms. Get over it people. If ya don’t like ‘em, don’t buy ‘em and shut up with the whinging and whining already. I am sure that too many people simply accept and reiterate this apocryphal and questionable ‘fact’ without doing their own due diligence. Meanwhile, I seem isolated in my regard for 1970s’ Fenders but I stand by it. It’s called integrity.

Guitarists tend to hate change. CBS introduced a raft of new features. For instance, the ‘large headstock’ appeared in December 1965. Allegedly, Leo Fender designed the larger headstock to accommodate a larger, more visible logo before he sold the company that bears his name, so don’t blame CBS for that one. Even the stylised ‘F’ that appeared on the neck plate caused apoplexy. Why? Many associate Fender’s innovative Micro Tilt neck adjustment (sometimes referred to as Tilt Neck adjustment) and its 3‑bolt neck plate with CBS‑era Stratocasters but the feature wasn’t actually introduced until mid‑1971. There were some issues with over‑sized neck pockets, which is what actually caused the ‘neck instability’ problem. After a decade, Fender reverted to 4‑bolt neck joints (and smaller headstocks) by mid‑1981. Traditionalists also reacted negatively to other ‘new’ features including the ‘bullet’ truss rod adjuster at the headstock end of the neck, cast bridges, cast bridge saddles, and more stable and durable polyester finishes. It didn’t matter whether changes were better or worse, some stuck to quasi‑religious dogma and collective prejudice. I challenge such ill‑perceived hallowed ground. All this malarkey just goes to show that you can’t please anyone any of the time. Nuff said. Deep sigh. Count to 70…


The Fender Stratocaster: Judgement Day

After all this, you might be curious as to what I think about the venerable Fender Stratocaster. I guess it is time for me to give my personal opinion. To do this, I have to recognise its past, present and future and to acknowledge its highly respected place in music. I respect the genius of Leo Fender, although he had nothing to do with the ‘real’ Stratocaster since 1965. I also have to set aside all the diverse views of others and concentrate on my own assessment for a few paragraphs. Here, I am going to be controversial and provocative, so brace yourselves.

Let’s begin with the attraction of the exalted icon that is the Fender Stratocaster. If I didn’t have one, I would want one. No question there. There is also a reason why my longest‑owned guitar is a Stratocaster. It carries with it a strong sense of a comfortable long‑term relationship. However, a strong obsession to own one doesn’t carry an enormous amount of weight when considering what the Stratocaster actually is and does. Stratocaster ownership at its most basic for many people could be construed as a tick‑in‑the‑box exercise and, perhaps, the ‘genuine article’ represents an aspirational status symbol.

Going back to basics though, the Stratocaster is fundamentally (now) just a mass‑produced musical instrument, constructed out of the same materials using the same manufacturing processes as numerous others. There is little to differentiate one factory product from the next. Think back to Wikipedia’s description at the start of this article. Bland and straightforward. The Stratocaster may have been space age and futuristic back in the 1950s and now it is possibly the most ubiquitous of electric guitars on the planet alongside the Telecaster, Les Paul, SG and ES‑335, so we tend to take its presence in our lives for granted nowadays. It even looks a bit traditionalist, like a septuagenarian wearing a pair of pressed corduroy trousers and comfy slippers. Some of its appeal is the aesthetic as much as its functionality. As a professional musician’s tool, the Stratocaster’s excellence set a high standard early on and it continues to fulfil its pro‑level role today. Again, I’m not arguing against all that. If the Stratocaster didn’t exist, there is still plenty of choice amongst the alternatives. In the absence of the Strat, professional working musicians like Hendrix, Beck, Gilmour, Clapton, Rodgers and Gallagher would simply have been driven to use something else.

If I reluctantly have to admit that I am a low‑level guitar collector – both in number and in value – the Stratocaster compares favourably with many other electric solid body guitars. However, it is not the be‑all‑and‑end‑all of electric guitars. It just cannot be. There are things that other instruments do better than the Strat and against which the Stratocaster simply cannot compete. It plays well, sounds great, it is (generally) light and a very flexible instrument, well‑suited to many musical genres, especially when adapted to a specific guitarist’s need. Beyond that, though, I don’t regale the Stratocaster with the exaggerated plaudits that many Fender die‑hards do. It is one of innumerable instruments available on the market today and it has to earn its keep against stiff opposition. It isn’t unassailable and it doesn’t constitute an absolute monopoly. Admittedly, the world would be far worse off if there were no Stratocasters but great music would still be made. The Stratocaster just happens to have been around a very long time and has been hugely influential in the development of modern music. BUT, it is the guitarist that makes the magic, not just the instrument. It is the synergy between the two – the guitarist and their guitar – that makes some great music unique. Give any cheap Strat knock‑off to a guitar legend and they’ll make it sound great. Give a great Strat to a novice and it won’t.

If Gibson made a mid‑range electric, with a body built out of multiple cuts of wood, with a bolt‑on maple neck, it would be criticised from launch until it was withdrawn. Gibson has actually tried to do just that several times but you won’t find one in the shops today. So, the Strat’s construction really isn’t anything special today, and neither are the electronics. The basic specification just doesn’t stand out in today’s crowded marketplace. The Strat has traded on its heritage and its legacy for decades. Its future is also constrained by the very same thing. Others have taken the concept further, for instance the super‑Strats of the 1980s.

Vintage prices for all‑original pre‑CBS Strats are unashamedly unobtainable for the average player and, in most cases that status is only warranted by scarcity, hyperbole and the economics of supply and demand. The ‘law of lucre’, as I call it, strikes again. Regular readers will know that I have an anathema for wealthy elitists solely seeking profit from precious artefacts locked away in their personal vaults, thereby barring access to the hoi polloi (NB. from ancient Greek meaning ‘the many’ or ‘the common people’). Many of us will never get their hands on the rarest early models and we cannot judge for ourselves whether they are really special musical instruments or not. The result is that the 1954‑1965 Strats are put on such a high pedestal that most of us can only look up at and aspire to ownership, and regretfully a wish that will probably never be achieved. That, though, has nothing to do with today’s genuine pragmatic merit. There is simply too much vintage mojo lore out there to make any real‑world sense of it all.

Extrapolating that previous point further. If you’ve got this far, you’ll have seen the outrageous prices that famous vintage Stratocasters, owned by famous guitarists and carrying the vital photographic and paperwork records, go for on the vintage guitar market. While I can understand the appeal of owning an important part of music heritage, do the actual guitars themselves really deserve 7‑figure prices that elitists can afford to spend on them for dubious reasons? When the uber‑expensive guitars were originally made, they were just another Stratocaster off the Fender production line. The only difference between the ‘celebrity’ guitars and ordinary Stratocasters is purely down to their provenance. The sad thing is that they are now way too valuable to be played regularly on stage where people can see and hear them being used for their intended purpose. The same holds true for guitars behind museum glass cases and horded away in elitist collectors’ personal treasuries. It is a lofty, rarefied atmosphere well out of my, and I’m sure most people’s, reach. You can probably tell that I’m not a fan of this hoarding practice. However, it is what it is and there is no point bleating about such an anti‑pluralist system. Doh! I just did.

The Stratocaster’s presence today can be viewed a little like MacDonald’s or Starbucks. They are instantly recognisable products and, most of the time, you know exactly what you are going to get. That consistency, reliability and longevity is very important for the conservative brigades out there. There is nothing wrong in that but sometimes a connoisseur meal or an instant coffee will do just as well. Quality, ultimately, is subjective – it actually doesn’t mean that something is good or bad, it means that something is ideally fit‑for‑purpose. People tend to use the words ‘quality’ and ‘characteristic’ interchangeably, confused by what they actually mean. After all, you wouldn’t wear a pair of Christian Louboutin shoes to wade knee deep in a sewer drain and you wouldn’t wear a pair of threadbare dirty trainers to a swanky nightclub. Or would you? Quality is not a measurable absolute, it is relative and subjective.

The worthiness or desirability imbued by a company like Fender and a product like the Stratocaster is ultimately determined by the customer – not by the likes of me… or Fender for that matter. It is the customer that makes an economic decision about whether a product meets the end consumer’s perceived need (or want).

CRAVE Guitars’ whole raison d’être is Cool & Rare American Vintage Electric Guitars, so a new Stratocaster – even a ‘heavy relic’, ‘vintage inspired’, signature model or Custom Shop one‑off – does absolutely nothing for me. Sorry FMIC. For many others, an old, used and imperfect guitar, especially one with a disputed reputation like a CBS‑era Strat, isn’t for them. The beauty of the market is that there is plenty of choice and all options have validity.

Purely from a practical point of view, I personally find the Strat’s 25½” (647mm) scale length just a bit too much of a stretch for my short, stubby fingers. The shorter Gibson scale length of 24¾” (629mm) is sometimes more comfortable and I have a fondness for Fender’s 24” (609mm) short scale guitars, for instance the Jaguar and Mustang et al. I prefer hardtails too, so the vibrato is not a ‘must have’ for me. As mentioned earlier in the article, I simply do not like the Strat’s standard 1 volume, 2 control layout. In addition I sometimes like more oomph from pickups. It’s not just that the Stratocaster generally sports single coil pickups, I am thinking here of the sheer grunt of a good P90 for instance or even the punchy refinement of Fender’s own Seth Lover‑designed CuNiFe (copper, nickel and iron alloy) ‘wide range’ humbucking pickup (1971‑1979), as used on the Thinline, Deluxe and Custom Telecasters as well as the original Starcaster (not the re‑issues!). Incidentally, that last point also goes to prove that the CBS‑era Fender came up with some amazing stuff.

Fundamentally, the Stratocaster, when viewed objectively for what it really is today, is just another guitar, made out of wood, metal and plastic, the same as millions of others. What makes the Stratocaster special is its history and that it is, after everything that has been said, a very good guitar. I am a Stratocaster fan but I am not a Stratocaster fanatic. You may consider my conclusions glib and pedestrian or even blasphemous. Let us be clear, I am not screaming from the rooftop, “Emperor’s new clothes” (NB. A literary folk tale by Danish author Hans Christian Anderson, 1837), but I think I am being genuinely pragmatic and realistic. When push comes to shove (NB. Another American idiom that seems to come from the novel, ‘Black Thunder’ by Arna Wendell, 1936), I like playing a lot of different guitars, the Stratocaster included. They all have their foibles and respective pros & cons. There is no single ‘perfect’ guitar in my view. There simply can’t be. One good thing is for certain, the legendary Fender Stratocaster isn’t going anywhere, anytime soon. There, I have put my candid and forthright opinion on the public record for good or bad. Long live the Fender Stratocaster. Respect!


Final thoughts about the Fender Stratocaster

Seventy years down and who knows how many more to go in the Stratocaster’s illustrious and storied past, present and future. Let us hope that the current economic troubles pass and future generations of guitarists can continue to revel in the guitar’s magic. Whether you are a Strat fan or not, it cannot possibly be overstated just how influential the Stratocaster has been on the music industry from manufacturing, retail, song writing, recording, live performance, collecting and so on.

Whether it’s just me or not, I don’t recall such a fuss being made about the Telecaster at 70. Actually, I shall go against prevailing opinion and say that I actually prefer the Telecaster to the Stratocaster. Why? It seems more versatile despite having at least one fewer pickup, one fewer tone controls and (generally) no vibrato. There is also something so ruggedly utilitarian about the Tele, while the Strat is more svelte and comely. Also, the Tele has had a wider range of variant including the Esquire, the Custom, Deluxe and Thinline. The latter three all introduced during the CBS era and the latter two, I particularly like with their ‘wide range’ humbuckers. Then again, I also like the Jazzmaster, Jaguar, Mustang (and its siblings) and Starcaster, so go figure. Never mind all the other brands out there.

Fender currently has over 100 Stratocaster models on the market across all its lines and price points, barring all the custom options. The downside of being spoilt for choice is deciding which is right for the individual consumer. A massive wall of Stratocasters in a showroom can be intimidating. When I bought my first Stratocaster, I had a choice of fingerboard material (maple or rosewood), colour (fairly limited standard off‑the‑shelf finishes) and bridge type (vibrato or hardtail). That was it. I went for rosewood (always my inclination), natural (it was the 1970s!) and hardtail (more solid and reliable). The pickups at the time, while widely criticised, although I find they have a lovely ‘hollow’ tone to them, which I find unique and tasteful. Heck, what do I know, eh?

At the time of writing, Fender released a very low cost Squier Stratocaster in an attempt to compete with Far Eastern Stratocaster copies that are flooding American and European markets. Not for the first time: it is like the 1970s happening all over again. This time around, though, the knock‑off importers are far more aggressive, ruthless and harder to control through established legal and regulatory frameworks, therefore posing a significant risk to the western guitar‑making economy. The Chinese in particular are not going to be deterred by the likes of Fender taking legal action without Federal support. The deluge of well‑made, cheap copies of US classics like the Stratocaster could mean the end of American guitar supremacy. Once sincerely hopes not.

Time for a quick word about hybrid Stratocasters. The original Fender Stratacoustic was made by Fender 2000‑2005, comprising an acoustic guitar‑type construction with a vaguely Stratocaster body outline. The innovative successor to the Statacoustic, currently known as the Fender Acoustasonic® Stratocaster, was launched at NAMM in 2019 with its ground breaking construction and on‑board modelling electronics. People remain divided as to whether it is a ‘real’ Strat or not. While the Acoustasonic Stratocaster (along with its Acoustasonic Telecaster and Jazzmaster stablemates) has certainly received positive press since its launch, it/they won’t be to everyone’s taste. The Acoustasonics certainly bear little resemblance to the classic vintage guitars that inspired them, either visually or sonically. You pays yer money and makes your choice.

It is difficult to predict where the strategic future lies for the Stratocaster. Fender may have a true icon in their hands but its formidable legacy also limits what they can do with it that hasn’t already been done, either by Fender or someone else. As mentioned above, it is basically the same guitar now as it was in 1954. Better? Worse? Well, the answer to that question depends on the individual consumer and what they crave (sic!). The safe route would be to stick to the formula and make more of the same but will that be enough to sustain a successful business model? One thing is for sure, Fender isn’t going to pension off the venerable Stratocaster off any time soon.

I can’t help wondering that, if the guesstimate of 180‑200 million Stratocasters mentioned earlier in the article is in the right ballpark, where are they all now? Some will have been destroyed (thanks Pete Townshend et al). Personally, I can vouch for four of them but that leaves an enormous number still out there somewhere.

Do I have a dream Stratocaster that I would give almost anything to own? Actually… nope. I know that may sound strange but it’s true. Owning a pre‑CBS Strat would be nice but I don’t feel compelled to sell my soul for one – because that is what it would take – they are SO expensive now and, frankly, not worth it. I have no interest in acquiring an artist‑owned Strat with provenance. It is just an ordinary guitar owned by someone famous. Any more Stratocasters beyond the ones I have already got (and grateful to have) would be around the margins and diminishing returns. I certainly wouldn’t turn down a 1950s or 1960s Strat if I was offered one though. Dear Santa (again)…

So, HAPPY BIRTHDAY Fender Stratocaster! I am willing to speculate that, back in Fullerton, CA in 1954, when Leo Fender, Bill Carson, George Fullerton and Freddie Tavares were formulating a new guitar model to supplement the austere workhorse that was the Telecaster, they had no idea that their new creation would still be highly celebrated 70 years later, almost completely unchanged. While we may take the Strat very much for granted these days, it is clear is that the Stratocaster has a strong future for years and decades to come, as long as Fender strategically looks after their prize cash cow.


CRAVE Guitars’ ‘Album of the Month’

Given the subject matter of this month’s article, it makes sense to feature a diehard Stratocaster player. Of all the guitarists to brandish a Fender Stratocaster from start to finish, this month’s selection may seem to be a bit off the beaten track. Not only is Irish blues rock guitarist Rory Gallagher a massively underrated musician and song writer but also the album I’ve chosen isn’t necessarily the one that most Gallagher commentators would choose. Rory’s reputation as a live performer was phenomenal and many believe that the energy and dynamism never transferred from the stage to the studio. Well that may be true but any recording by the ‘G‑Man’ is better than none. For many guitarists, Rory was hugely influential with a unique flair that subtly blended Celtic folk styles with the fiery blues and conventional hard rock.

Rory Gallagher – Against The Grain (1975) – The late, great Irish guitarist and Stratocaster wielder, Rory Gallagher released his 5th studio album and 7th overall, ‘Against The Grain’ in October 1975. The album was his first for the fledgling Chrysalis record label. It may not be his best or most well‑known blues rock album but it struck a chord (sic!) with me when it came out. That perspective shouldn’t downplay the quality of Rory’s abilities that shine through on this release. ‘Against The Grain’ demonstrates that he was so very much more than just another wannabe bluesman with long hair, denim jeans, a check shirt and a worn out guitar. Note the album cover photographs, which feature his iconic 1961 Fender Stratocaster.

Rory Gallagher – Against The Grain (1975)

The author was lucky enough to see Rory Gallagher with his trusty 1961 Fender Stratocaster (amongst others) a couple of times in the 1970s. He was certainly a livewire powerhouse dominating the stage with his regular band comprising, Rod de’Ath (drums), Gerry McAvoy (bass) and Lou Martin (Keyboards). Sadly, Rory died of MRSA complications following a liver transplant in 1995 at the age of just 45, leaving a lot of people’s lives enhanced by his presence and his music, me included. A fitting tribute to a great Stratocaster player.

There were many other contenders for this month’s plaudits, including ‘Made in Japan’ (1972) by Deep Purple, ‘Performing This Week… Live At Ronnie Scott’s’ (2008) by Jeff Beck, ‘Are You Experienced’ (1967) by Jimi Hendrix, ‘L’ (1976) by Steve Hillage and ‘Live’ (1976) by Robin Trower. It is interesting that there is not much there beyond the 1970s. We desperately need more guitar heroes from modern times to keep things relevant and up‑to‑date.


Tailpiece

Wow! I bet you are all well and truly Strat‑ed out now. Unlike some multi‑part series that I’ve published in the past, this is a one‑off. That means it can stand alone and (hopefully) enjoyed in one sitting. I hope that, in amongst all the somewhat necessary prosaic knowledge about a worthy industry icon, there was something interesting that was new. Believe it or not, I had to do an awful lot of digging to come up with some of the off‑the‑beaten‑track info and I hope it was worth it. Note to self: I must limit writing about guitars and get back to playing them.

Next month will, I think, go back to a reasonably well‑established theme. After that, I am totally clueless about what I’m going to ramble on endlessly about. It seems that we’ll all have to wait and see, won’t we (rhetorical)?

For now, though, it is time to enjoy the balmy late summer season 2024 (up here in the Northern Hemisphere) and hope that unhinged megalomaniacs don’t blast us all out of existence out of malice. There is a very good reason why the Cold War concept of Mutually Assured Destruction was abbreviated to MAD. Just what is their deranged dealio? For the life of me, I cannot comprehend why deranged despots feel compelled to behave the way they do. In the meantime, I will reiterate my naïve but important demand for global peace and the right of every citizen to live in freedom without fear. Apologies again, but this is my only mouthpiece.

Finally, from the lovable lore of Looney Tunes, “That’s all folks!”

Truth, peace, love, and guitar music be with you always. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “The main difference between solitude and isolation is the positivity of hope and the avoidance of fear”

© 2024 CRAVE Guitars – Love Vintage Guitars.

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29 Jun 2024

June 2024 – Heavy Metal: A Periodic Table

by CRAVEGuitars | posted in: History, Introduction, Observations, Opinion | 0

Prelude

BIENVENUE, WILLKOMMEN, BIENVENIDO, Velkommen, yokoso, huānyíng, welcome and a warm summer howdy one and all, as long as you come in the spirit of truth, peace, love and music. With escalating military tensions, political turmoil, economic volatility and social unrest rampant pretty much everywhere you look, this is one safe place where you can come as a sanctuary from the world’s ills and an oasis of positive karma.

It’s been a while since CRAVE Guitars has delved deeply into a specific modern musical genre, so I thought I’d have another go at one that interests me. This time, the focus is on Heavy Metal, or just Metal, as it is now known to cover all its various facets. Love or loathe the deep dark dungeons and ominous oubliettes of moody Metal mania, you can’t ignore it or its massive global appeal.

“Still heavy man!” Yup. Who would have thought that a casual throwaway remark from the beatnik and hippie counter‑cultures of the 1950s and 1960s would end up defining something so powerfully aggressive in the 1970s, eh? Although it may not seem like it, Heavy Metal is still a relatively new genre with only 50 or so years of history. Compare that with Classical, Blues, Jazz or Country and Metal really does seem like a new kid on the block.

Metal has generated many convoluted factions and divisions of opinion over time, which leads to some fascinating dynamics in this fledgling genre. Metal has also faced its fair share of controversy, criticism, and censorship over the years and has survived all the turbulence. While most of us thankfully live in the ‘free world’, spare a thought for those less fortunate. Metal music is either illegal or driven underground by state oppression in several countries including Iran, Saudi Arabia, Russia, North Korea and China. Probably not surprisingly, these countries tend to be autocracies that reject any sort of assumed deviant subversion. Metal is seen as sacrilegious blasphemy to conservative religions and as insurrectionary, seditious propaganda to paranoid dictators. No real revelations there. To quote the Rolling Stones, “It’s only rock & roll but I like it” (1974).

Many readers will think that I’ve drawn the boundaries too broad (NB. it is to provide relevant context) while others will think the boundaries are too confining (NB. there is already way, way too much material to fit into a full‑blown encyclopaedia). Writing articles like this just proves you can’t please any of the people any of the time. The scope of the subject matter established c.1970 is extensive, so apologies upfront for another long but ultimately superficial article. Bear with me, though, it’s worth the effort.

“Heavy metal is a universal energy; it’s the sound of a volcano. It’s rock, it’s earth‑shattering. Somewhere in our primal being, we understand” – Billy Corgan (Smashing Pumpkins, 1967‑)

At least Metal in its widest sense is mainly a guitar‑centric genre. CRAVE Guitars’ last two genre articles (Dub Reggae [August 2023] and Ambient Electronica [September 2023]) were less associated with guitar music. Guitars are great. Guitar music is more greaterer.

Although one may not consciously think too much about it, electric guitar (including bass) is really the only contemporary musical instrument that sounds spectacular when heavily distorted. Metal would certainly not be the same without it. Thankfully.

Judging by Kirk Hammett of Metallica’s purchase of Peter Green’s/Gary Moore’s vintage 1959 sunburst Gibson Les Paul Standard, ‘Greeny’ in 2014, Metal also involves some serious vintage guitar tone. Let’s not forget why we’re here, after all.

After the three previous articles exploring Artificial Intelligence, I can state quite categorically that no AI was used in the research and writing of this piece of amateur, entirely biological indulgence. Enjoy.

“I associate heavy metal with fantasy because of the tremendous power that the music delivers” – Christopher Lee (actor, 1922‑2016)


It is Metal time

Yup, it is time to get down and dirty folks. Pile on the distortion and then pile on some more and, just for good measure, a sprinkling of yet more filthy fuzz on top. Actually, good recording engineers will tell guitarists to dial down the dirt and they will assert that it is surprising how little distortion you need to sound heavy. Studio producers stress that too much distortion makes the sound all mushy, loses definition and increases compression, resulting in the guitar’s sound getting lost in the mix. That’s all very well but just look at the sheer number of high gain guitar pickups, effect pedals and muscle amps out there. People love oodles of distorted guitar. Distortion isn’t just amorphous noise. Distortion adds texture, enhances sustain, and provides harmonic overtones that seem to resonate with primal human senses. Guitarists use distortion that cuts through the mix to express their power, passion and raw emotion.

Sadly, long gone are the days of multiple cooking 100W valve amps and stacks of 4×12” cabinets as a stage backline but perhaps that’s just me being old school. It’s now mostly digital processing and direct input (DI) into mixing desks, front‑of‑house PAs and in‑ear monitors. One might wonder what a modern ‘silent stage’ at a metal gig feels like. Mind you, there are many different types of distortion and many different ways to achieve the desired sound, anywhere from mild clean boost, through overdrive, to distortion and, finally, fuzz. I love fuzz! When you start to ‘stack’ (i.e. daisy chain) these demonic devices, things can get very interesting.

As a listener, Metal music really needs to be played LOUD to get the most out of the visceral impact – both aural and physical. Time to turn the volume up to 11. Some people might think all Metal music sounds the same; an auditory onslaught of cacophonous clatter and tumultuous pandemonium. However, Metal subverts expectation and is actually a highly nuanced and multi‑faceted genre, and far from any semblance of sameness.

“It’s a very empowering kind of music, heavy metal is” – Rob Halford (Judas Priest, 1951)

Metal is vast, and I mean VAST. It seems to me that Metal is unique in its proliferation of sub/micro‑genres and artists that makes it both confusing and intriguing. By its nature, Metal is inclusive, however, the complexity of its family tree and the social subculture, may make it seem to neophytes as intimidating and hard to access. So perhaps we need to try and understand what Metal is and where it came from.

“When life gets tough, I just turn up the volume and let the music take me away. I don’t believe in luck, I believe in hard work and determination. If it’s too loud, you’re too old” – Lemmy Kilmister (Motörhead, 1945‑2015)

Some people take Metal far too seriously. There is a lighter side as well. While metalheads are protective, they generally don’t mind mocking their own lifestyle. Apart from the rock mockumentary antics of the film, ‘This Is Spinal Tap’ (1984), there is the phenomenon of Air Guitar. Air guitar is defined as, “a form of dance and movement in which the performer pretends to play an imaginary rock or heavy metal‑style electric guitar, including riffs and solos” (courtesy of Wikipedia). Performing air guitar is a fun diversion for many non‑guitarists, even fostering fiercely contested competition events. The technical pyrotechnics of real Metal music feeds quite well into excessive air guitar parody. Perhaps the less said about that the better.

CRAVE Guitars Vintage Air Guitar

Hee, hee!


Metal roots

First things first. Question. What exactly is Heavy Metal? Well, excluding scientific metallurgy, one definition among many that I came across was, “Heavy metal is a genre of rock music that is intense, virtuosic, and powerful, characterised by the aggressive sounds of the distorted electric guitar”.

Well that is not very helpful is it? Neither are more lengthy descriptions about what Metal is (or isn’t). Perhaps this inability to nail it down concisely is what creates the illusion of Metal mystery. Maybe you have to live Metal in order to understand Metal fully.

“It is just that heavy metal musicians write in minor keys, and when you do that, you frighten people” – Ronnie James Dio (1942‑2010)

There are many theories as to where the title Heavy Metal came from. Chemists have referred to the heavy metal elements of the periodic table for centuries. For information, the heavy metals include chromium, arsenic, cadmium, mercury, lead, titanium, vanadium, manganese, iron, cobalt, nickel and bismuth. American author, William S. Burroughs used the term ‘heavy metal’ in his novels, ‘The Soft Machine’ (1961) and ‘Nova Express’ (1964). A rather obscure album, ‘Featuring the Human Host and the Heavy Metal Kids’ (1968) by an equally obscure British underground band, Hapshash and the Coloured Coat introduced the term to music. ‘Heavy metal’ was also used in the lyrics of Steppenwolf’s hit single, ‘Born To Be Wild’ (1968). Band names also referenced heavy metals including, Iron (Butterfly, Maiden), Le(a)d (Zeppelin), Steel (Panther) and, tangentially, Metallica. Over the years, the term ‘heavy metal’ has become so deeply embedded in the English language that we rarely stop to think about ‘why?’

For many metalheads, Metal is much more than mere music; it represents a prominent counter‑culture movement or at least a subcultural lifestyle choice. Symbols of the Metal subculture include identifiable fashion including jewellery, hairstyles and makeup, tattoos, gestures (the characteristic symbol hand sign of the ‘devil horns’), language, alcohol/drugs, behaviour, fiction, journalism (e.g. Kerrang! and Metal Hammer) and a somewhat high‑handed disregard for other musical genres. Metal wouldn’t be Metal without headbanging (typically, shaking one’s head up and down in rhythm with music – normally around the 145BPM mark. Origin 1969/1970) and mosh pits (areas close to the stage where participants ‘dance’, push or ‘slam’ into each other. Origin: late 1970s). For the uninitiated, both can prove harmful. Take care. You could end up like Beavis and Butt‑Head.

Metal Hand Gesture [courtesy inksyndromeartwork]

Personally, I like metal in many (but not all) of its various incarnations, especially having been a keen music‑mad pre‑teen when the revelatory and awesome ‘Black Sabbath’ by Black Sabbath was released in 1970 to an unprepared public. It may seem tame now but there was simply nothing else like it at the time. I firmly believe that the release of this classic studio album was the moment that the Heavy Metal maelstrom was born in all its gory, gothic splendour. There may be a lot of debate about who was ‘first’, although that really doesn’t actually matter here, as Black Sabbath provided the seminal moment for Metal’s ‘Big Bang’, from which today’s entire Metal landscape has been propagated. A bold but justifiable claim.


Scratching the Metal surface

No angle grinders here folks. The core of Heavy Metal music comprises guitar, bass, drums and vocals, often accompanied with keyboards and even orchestral backing. Guitar has been an essential element, in the front and centre of most Metal for over five decades. So, that makes it worth taking an in‑depth look, at least as far as I’m concerned.

“The same sensations that you get in heavy metal are in horror movies. Heavy metal sounds evil and horror movies are evil, ha ha!” – Kirk Hammett (Metallica, 1962‑)

While many perceive Metal as the music of choice for rebellious, alienated working‑class males, it is actually most popular in the advanced, tolerant, and technologically equipped countries in the world, often endowed with a significant degree of wealth, as well as personal and political freedoms. This suggests a degree of gentrification and intellectualisation of the genre over time. Scandinavian countries, particularly Norway and Sweden, are often cited as the happiest places to live (and also have relatively low suicide rates – Sweden had 14.7 suicides per 100,000 population in 2019). These countries also have the highest proportion of heavy metal bands per capita population. Some analysts have been led to suggest that there is a correlation between a country’s prevalence of Metal music and the happiness of its citizens. The cultural and social implications of Metal have therefore become of interest to sociologists and psychologists worldwide. On a wider scale, there are more metal bands per capita in Europe and North America than in other regions. Nowadays, Metal is a global phenomenon and unequivocally part of the mainstream music industry (even if bands and metalheads reject that suggestion on principle).

“Strange as it may seem, heavy metal springs not from the poisoned slag of alienation and despair but the loamy soil of post‑industrial prosperity” – Florida & Mellander 2014

Some may think that Metal music is violent, aggressive, nihilistic and confrontational. While some is undoubtedly challenging, intentionally so, many metalheads think otherwise (perhaps predictably). Psychologists, however, suggest that people who listen to Heavy Metal are actually pretty well balanced in the mental health stakes. Dr Nicole Andreoli PhD, a New York‑based clinical psychologist and therapist states that, “Heavy metal has been found to lessen negative emotions by reducing cortisol levels, which helps to lessen stress. Research has found that people who listen to heavy metal tend to think more logically and in more complex terms than those who don’t listen to heavy metal. Heavy metal has been found to help the most with focus.” And, “Now, lyrics in heavy metal do tend to focus on rage. But there is no research linking listening to heavy metal with a desensitisation to violence… Listening to heavy metal has been found to be a positive way to process anger safely.” So, there you have it, science says that the music behind head banging and mosh pits may be good for you.

“Why would heavy metal ever go away?” – Scott Ian (Anthrax, 1963‑)

Not only is Metal in its widest sense insanely popular, it is also commercially very successful. Studies have gone so far as to demonstrate that the number of heavy metal bands per capita is also an indicator of a country’s economic success. Metal certainly contributes to the global economy. Music distribution group TuneCore stated that Metal was the fastest growing music genre globally in 2019. According to Pollstar Boxoffice, Thrash Metal pioneers Metallica sold almost 22.1 million concert tickets and grossed around $1.4bn between 1982 and 2019. Not only that, Metallica’s 5th studio album, ‘Metallica’ (a.k.a. ‘The Black Album’, 1991) currently ranks as the highest selling Metal album of all time with over 31 million copies sold (not including streaming). It entered the Billboard 200 at number one, selling 598,000 copies in the first week and was certified platinum in two weeks. Not bad going.

“If heavy metal bands ruled the world, we’d be a lot better off” – Bruce Dickinson (Iron Maiden, 1958‑)


Digging deeper into Metal

Probably more than any other genre, Metal is an intricately complex web of influences, legacies, interactions, interdependencies, fusions and sub‑genre proliferation. However, in 2024, the multiplicity of Metal styles, sub‑genres and micro‑genres can be massively perplexing. So… I thought… perhaps foolishly, that I would try to make some sense of the Metal scene from its origins to the present day. This ‘rationalisation’ of the genre is intended to be informative, entertaining and accessible, such that newbies are able to learn about the subject while not totally alienating those already deeply inculcated in the genre. As usual, this is not an academic paper, it is intended purely as an enjoyable excursion. Experts on the subject are far more knowledgeable than I can ever be. Trying to achieve a fine balance is probably impossible but I’ve never been one to shy away from such a challenge. After all, impossible is only the possible that hasn’t been done yet. I recognise that by trying to simplify and reveal Metal’s charisma is potentially laying my proverbial sacrificial head on the chopping block (very metal, don’t you think?) and open to ridicule, criticism and rebuttal. So be it. Also, I admit that I did have another agenda in attempting to decipher Metal and that was to learn something more about it myself.

“The guitar influence that affected my songwriting came from the New Wave of British Heavy Metal” – Dave Mustaine (Megadeth, 1961‑)

The first step was to position the various Metal components into hypothetical chronological Metal Eras. These are largely of my own invention and are arbitrary, although fairly logical in my view. The next step was to position the various high‑level Metal genres into each of the Metal Eras under widely accepted genre/sub‑genre (and micro‑genre) titles. Finally, there was the monumental task of allocating artists into each genre/sub‑genre to complete the picture. None of this is easy, accurate or definitive and there are SO many exceptions to the Metal ‘rule book’ that various compromises have had to be made for the sake of ‘clarity’ and ‘simplicity’. At first this seemed undo‑able, like trying to film an un‑filmable novel. Forgive me, for I have sinned (also very metal) in doing so.

“Without metal, I don’t think I would be alive… Metal gave me a reason to live” – Ozzy Osbourne (Black Sabbath, 1948‑)

There are also many credible writings on the subject of Metal already out there that it would be easy simply to piggy back on those and to plagiarise the ‘facts’ with little additional effort. However, hopefully readers will know that I don’t take the easy route and simply copy what others have already done. In doing the research for this article, there seemed to be a huge number of sources but when I realised that many of them were simply clumsy regurgitations of someone else’s work (inexcusable in my view), I decided that I HAD to bring something new to the table, rather than just restate existing information. In doing so, I trust that readers will cut me some slack in attempting to provide a different slant on the subject matter that is both enlightening and engaging as well semi‑original (recognising that nothing in this world is entirely new).

“All that stuff about heavy metal and hard rock, I don’t subscribe to any of that. It’s all just music. I mean, the heavy metal from the Seventies sounds nothing like the stuff from the Eighties, and that sounds nothing like the stuff from the Nineties. Who’s to say what is and isn’t a certain type of music?” – Ozzy Osbourne (Black Sabbath, 1948‑)

Some care has to be taken with genre classification, which can be misleading. There are some inevitable generalisations. For instance, Extreme Metal is a loosely defined umbrella term for a cluster of harder, more abrasive, less commercial sub‑genres including Black Metal, Death Metal, Doom Metal, Speed Metal and Thrash Metal, rather than a discrete genre in itself. Therefore, at least for this article, the terms Metal and Extreme Metal are generally descriptive, rather than genres per se.

Another problem with Metal multiplicity is that any analysis can fall into the trap of meaningless long lists in a vain attempt to be comprehensive. Another impossibility therefore presents itself. Ultimately, this means that a great deal has had to be left out of this article. Even so, there is an annoying element of repetitiveness that cannot be avoided (sorry, it annoys me as much as I expect it will annoy you). Apologies to artists and readers for any unintentional but inevitable major omissions. I did my best. Honest.

“Heavy metal is immortal, but we’re not” – Rob Halford (Judas Priest, 1951)

Author’s note: Throughout this article, I have capitalised genres for consistency and to make it clear when I’m referring to a genre, sub‑genre or micro‑genre as opposed to more general musical terms.

Metal Eras

The result of my thought processes is a ‘Metal Framework’ (or Heavy Metal Periodic Table, as I like to think of it), resulting in five broad ‘Metal Eras’ along with the genres/sub‑genres that kinda fit into them as a sort of hierarchy. This, I think, provides a common sense structure for the rest of this article.

  1. Pre History of Metal: 1960‑1969
    a. Pre‑Metal Rock
    b. Psychedelic Rock
    c. Hard Rock
    d. Shock Rock
  2. The Golden Era of Metal: 1970‑1979
    a. Heavy Metal
    b. Progressive Rock
    c. Glam Metal
    d. Punk Rock
    e. Hardcore Punk
    f. Power Metal
    g. Pop Metal
    h. Gothic Rock
  3. The Diversification of Metal: 1980‑1989
    a. New Wave of British Heavy Metal (NWOBHM)
    b. Speed Metal
    c. Neo‑Classical Metal
    d. Stoner Metal
    e. Noise Rock
    f. Progressive Metal
    g. Alternative Rock
    h. Alternative Metal
    i. Thrash Metal
    j. Black Metal
    k. Death Metal
    l. Emo
    m. Funk Metal
    n. Grindcore
    o. Grunge
    p. Industrial Metal
    q. Sludge Metal
    r. Doom Metal
  4. The Nu Nineties: 1990‑1999
    a. Metalcore
    b. Gothic Metal
    c. Post Grunge
    d. Rap Metal
    e. Nu Metal
    f. Groove Metal
    g. Dark Ambient
    h. Folk Metal
    i. Symphonic Metal
  5. Millennium Metal: 2000‑
    a. New Wave of American Heavy Metal (NWOAHM)
    b. Blackgaze
    c. Djent

There, that amounts to 42 (NB. ‘The answer to life, the universe and everything’, from the novel, ‘The Hitchhiker’s Guide to the Galaxy’ [1979] by author Douglas Adams) ‘top level’ Metal sub‑genres, more than enough to be getting on with. Then there are is the constantly changing elaborate rabbit warren of manifold micro‑genres (hundreds if not thousands of them).

Part of the difficulty with any formal categorised structure is that it is inherently a flawed and imperfect model. Genres don’t just have a clearly defined beginning and end or precise boundaries. One of the problems is genre fluidity. Once a (sub‑)genre has been established, sometimes it will fade away quickly, sometimes it will grow and endure, sometimes it will come and go repeatedly over time, and sometimes it will morph into something else altogether.

Another problem is slotting artists into either a period of time or a particular (sub‑)genre. Many artists are difficult to pin down to a discrete genre, as they may change style, crossover or fuse genres over time such that they may appear in multiple genres dependent on their stage of evolution. Genres are also not all the same; some (sub‑)genres are narrow (e.g. Kawaii Metal, a.k.a. Cute Metal or J‑Pop Metal), while others are very broad, (e.g. Alternative Rock/Alternative Metal); some are clearly delineated while others are more amorphous. I will do my level best to make some sense of it all as we go through it.

Right. Ready to dive in? Let’s rock…


Metal Era #1 – Pre‑History of Metal: 1960‑1970

Pre‑Metal Rock (‑1966)

In CRAVE Guitars’ 14‑part series of articles, ‘The Story of Modern Music in 1,500+ Facts’ (March 2019 to May 2020), I postulated in a very general sense that, after classical music, the vast majority of modern music originated from just the three founding pillars of Blues, Jazz and Country. A blending of these styles over several decades led to the emergence of Rock & Roll in the mid‑1950s and pretty much everything thereafter sprouted from that specific paradigm shift in popular music. From the 1950s onwards, modern popular music evolved and diversified at a tremendous rate. Moving forward a decade or so from rock & roll, the origins of Metal’s direct ancestors rose from vibrant sub‑genres such as Blues Rock, Garage Rock, Surf Rock, Psychedelic Rock, Acid Rock, Jam Band and Pop.

Many commentators point to the Dave Davies’ distorted guitar riff on The Kinks, ‘You Really Got Me’ (1964) as the catalyst for guitar‑driven distorted rock music. Britain’s former colony, the United States of America (sorry dudes) might point to the king of Surf Rock, Dick Dale’s, ‘Misirlou’ (1963) as another fertile seed germinating in the growth of rock. Other notable claims might include Link Wray, ‘Rumble’ (1958), The Animals, ‘The House of the Rising Sun’ (1964), The Troggs, ‘Wild Thing’ (1966) and Steppenwolf, ‘Born to be Wild’ (1969).

Related Genres: Rock & Roll, Blues Rock, Garage Rock, Surf Rock, Psychedelic Rock, Acid Rock, Jam Band, Pop, Pop‑Rock

Examples: Elvis Presley, Little Richard, Link Wray, The Animals, The Troggs, The Beatles, The Kinks, The Who, Cream, Groundhogs, MC5, The Stooges, Man, Quicksilver Messenger Service, Dick Dale, Rolling Stones, and many, many more.

Psychedelic Rock (1966‑1978)

Psychedelic Rock – or just Psych – is a style of Rock music that emerged in the mid‑1960s that often attempts to emulate or enhance the way music sounds to people while under the influence of psychedelic drugs such as LSD (a.k.a. acid) and ‘shrooms’ (a.k.a. psilocybin ‘magic’ mushrooms). Songs typically include heavily distorted, phased and reverb‑drenched electric guitars, extended guitar solos, effected vocals, and drug‑influenced lyrics. Other common characteristics include the use of keyboards and elaborate studio effects like backwards recording, echo, flanging and phasing. It is also not uncommon for Psychedelic Rock groups to incorporate prominent elements of other genres including Folk, Blues, Jazz, and South Asian/Far Eastern music.

The beginning of Psychedelic Rock is generally considered to be c.1966, with the release of The Byrds’ ‘Fifth Dimension’, notably their hit single, ‘Eight Miles High’, and ‘The Psychedelic Sounds of the 13th Floor Elevators’ (1966) by, erm, 13th Floor Elevators. NB. The 13th Floor Elevators were the first band to use the word, ‘psychedelic’ in relation to music.

Psychedelic Rock emerged alongside Psychedelic Pop and Pop Rock, especially in the UK. Many albums from the mid‑1960s incorporated elements of psychedelia, notably The Beatles’ 7th studio album, ‘Revolver’ (1966).

From 1967, the popularity of Psychedelic Rock expanded significantly and it became clearly differentiated from Psychedelic Pop by moving away from Pop‑oriented song structures. Psychedelic Rock incorporated elements of Garage Rock and Blues Rock, as well as the drug‑infused Acid Rock sub‑genre. The genre hit a peak in 1969 with the Woodstock Festival. However, it experienced a substantial decline in popularity by the start of the 1970s with the demise of the hippie counter‑culture. Psychedelic Rock played a big part in influencing many other genres, including Progressive Rock.

Related Genres: Acid Rock, Psychedelic Pop, Space Rock, Progressive Rock, Hard Rock, Jam Band, Pop, Pop Rock, Krautrock, Garage Rock, Blues, Blues Rock, Jazz, Folk, South Asian Music, Progressive Rock, Fractal Rock

Examples:  The Doors, Jefferson Airplane, Captain Beefheart, The Byrds, The 13th Floor Elevators, Jimi Hendrix, Cream, Pink Fairies, Can, Love, Pink Floyd, Hawkwind, Eternal Tapestry, Loop

Hard Rock (1966‑)

Hard Rock is a sub‑genre of Rock music rooted in 1960s Blues Rock, Garage Rock and Psychedelic Rock (especially Acid Rock). Hard Rock features distorted guitars and power chords, and frequently includes Blues Rock‑inspired song structures and chord progressions. Flashy guitar solos were common and vocals are typically sung in a forward, forceful manner.

Hard Rock was pioneered in the late 1960s by British artists, who were connected to the British Blues scene. The fanatical popularity of The Beatles and the so‑called ‘British Invasion’ of the US opened up opportunities for experimentation and cross‑fertilisation. Early Blues‑influenced British Hard Rock bands cranked their amplifiers, using distorted guitar to provide the signature sounds of Hard Rock from the likes of Led Zeppelin, Deep Purple and Cream. Many might suggest that these bands belong to Heavy Metal, although history will probably (properly) regard them as Hard Rock that influenced the development of Heavy Metal.

Hard Rock saw considerable commercial success during the 1970s, when American artists infused their songs with a more melodic style and radio‑friendly sound. The late 1970s saw the appearance of AOR (Adult‑Oriented Rock), a softer derivative of Hard Rock that proved both popular and commercial. AOR was characterised by slick studio production, prolific use of ballads, and a keen awareness of Pop as a vehicle for success.

Hard Rock focused on familiar Blues Rock composition. While Hard Rock’s original creative peak was in the 1970s, it continued to be popular, experiencing commercial success in the 1980s. Hard Rock has been reinvented and rejuvenated many times over the intervening decades, proving to be enduringly popular with consumers. The early 1990s saw many fans desert traditional Hard Rock music in favour of the edgier sounds of Alternative Rock, Alternative Metal, Grunge and their associated sub‑genres, only for it to experience another Renaissance in the 21st Century. Hard Rock remains in vogue today and doesn’t look like it’s going away anytime soon.

Related Genres: British Blues, Classic Rock, Heavy Rock, AOR, Heavy Metal, Grunge, Alternative Rock, Post‑Grunge, Glam Metal, Southern Metal

Examples: The Who, The Jimi Hendrix Experience, Steppenwolf, Pink Fairies, Blue Cheer, Grand Funk Railroad, Budgie, Led Zeppelin, Deep Purple, Cream, UFO, Blue Oyster Cult, Mountain, Iron Butterfly, Free, Bad Company, Wishbone Ash, Thin Lizzy, KISS, AC/DC, Joe Satriani, Van Halen, Ted Nugent, The Darkness, Queens of the Stone Age, Audioslave, Shinedown, Alter Bridge, Aerosmith, Nazareth, Boston, Foreigner, Styx, Airbourne, Black Stone Cherry, Michael Schenker Group, Thunder, Wolfmother, Eagles of Death Metal

Shock Rock (1968‑1983)

Unlike any other genre, Shock Rock is defined by its extravagant visuals, gaudy showmanship and controversial public image, rather than by its musicianship and sound. The key thing is that it was intended to… well… shock and to stimulate a reaction. Shock Rock has its roots firmly in the edgier side of the 1960s expressive freedom, youthful rebellion, sexual liberation and a rejection of the west coast ‘love & peace’ hippie counter‑culture movement. Shock Rock was fuelled by pushing the boundaries of the genre through the use of disturbing, horrifying and sexual themes. Shock Rock was largely rejected by the conservative majority of Americans, which unwittingly fed its popularity, especially with alienated youths who didn’t buy into the previous generation’s conventional societal norms and values. Shock Rock influenced Glam Rock in the 1970s, Black Metal in the 1980s and to Industrial Rock and Industrial Metal in the 1990s. The ability of music to shock has significantly diminished in contemporary times. Desensitisation strikes again.

Shock rock is a combination of Hard Rock and/or Heavy Metal, often featuring highly stylised theatrical live performances emphasising over‑the‑top symbolism for effect. Shock Rock live performances included staged violence and provocative behaviour, the use of attention‑grabbing techniques such as costumes, masks, face paint and live animals, or special effects such as pyrotechnics and fake blood. Shock Rock also included lyrical references to literature, cinematic horror and pornography.

Related Genres: Glam Rock, Hard Rock, Heavy Metal, Punk Rock, Black Metal, Industrial Rock, Industrial Metal

Examples: Screamin’ Jay Hawkins, Arthur Brown, Alice Cooper, New York Dolls, Kiss, Ozzy Osbourne, Venom, W.A.S.P., Gwar


Metal Era #2 – The Golden Era of Metal: 1970‑1980

Heavy Metal (1970‑1979)

Here we are at last. THE milestone moment in Metal. Also now known as ‘Classic’ Heavy Metal or Traditional Heavy Metal, Heavy Metal was a pivotal point in modern music that emerged first in the UK and then America. Today, the term Heavy Metal has become a generic retrospective term referring to a specific musical genre style from a specific time period.

Heavy metal is a direct descendant of Hard Rock, Psychedelic Rock and Acid Rock of the late 1960s and early 1970s. Black Sabbath is widely considered to be the first and foremost band to establish Heavy Metal as a ‘thing’. However, Black Sabbath’s sound didn’t appear fully formed; the band was influenced by British Blues Rock and Garage Rock in its early days. Black Sabbath were responsible for the foundations of what would become an entire music genre. At first, many Heavy Metal bands didn’t identify themselves with the title, preferring to play it safe unless Heavy Metal failed. The prominent use of lead guitar and vocals over a solid bass and drum foundation was used to create an imposing, epic sound. The darker and more sinister aesthetic of Heavy Metal was influenced by Shock Rock artists including the use of satanic and occult imagery.

Heavy Metal is constructed around key components of Hard Rock such as power chords (NB. a dyad comprising the root note and the fifth note of a major or minor scale) and riffs (NB. a repeated chord progression). Heavy Metal tends to be played with greater intensity than Hard Rock and commonly uses heavy distortion (NB. intentional clipping and production of higher order harmonics created by overdriving the valves in an amplifier’s pre and/or power amp stages). Heavy Metal also tends to reject the Blues elements of its predecessors, giving it a distinct harder edged sound. Heavy Metal lyrics are generally darker than those of Hard Rock, featuring themes of war, death, loss, the supernatural, the occult and Gothic fantasy.

Another key feature of Heavy Metal is the widespread use of what is known as the dangerous ‘devil’s interval’, also called a tritone because it is a music interval of three whole tones. The Latin term ‘diabolus in musica’ (literally, the Devil in music) originated in the Middle Ages where the sinister dissonant use of the tritone was considered an offence against God and therefore must have come from hell. Just listen to the eponymous track, ‘Black Sabbath’ (1970) or Metallica’s ‘Enter Sandman’ (1991) amongst many others and you’ll recognise it instantly. Unsettling, dark, powerful and scary? Absolutely.

During the 1980s and 1990s, Heavy Metal would take a back seat to rise of other forms of Metal. However, it remained influential, particularly with its influence on Doom Metal and Melodic Death Metal. Heavy Metal would also see a resurgence in popularity during the mid‑2000s with the New Wave of Traditional Heavy Metal (NWOTHM) harking back to its original sound.

Related Genres: Hard Rock, Psychedelic Rock, Blues Rock, Garage Rock, Acid Rock, Heavy Psych, NWOBHM, Doom Metal, Speed Metal, Power Metal, Thrash Metal, Glam Metal, Melodic Death Metal, Alternative Metal, Groove Metal, NWOTHM, Christian Metal, Latin Metal, Southern Metal

Examples: Black Sabbath, Heaven & Hell, Budgie, Coven, Nazareth, Thin Lizzy, early Queen, Judas Priest, AC/DC, Rainbow, Whitesnake, Iron Maiden, Vanilla Fudge, Steppenwolf, Iron Butterfly, Blue Cheer, MC5, The Stooges, Alice Cooper, KISS, ZZ Top, Blue Öyster Cult, Aerosmith, Ted Nugent, Van Halen, Black Label Society, King Diamond, Rob Zombie, Venom, Mercyful Fate

Progressive Rock (1970‑1976)

Traditional Progressive Rock – or simply just ‘Prog’ to its many admirers – is a genre associated with complex harmonies and technical virtuosity inspired by Classical Music and contemporary Jazz. Generally, song structures consist of multiple sections and typically feature shifts in intensity, mood, tempo, key and time signature. Prog also embraced broader instrumentation compared to other Rock genres, including keyboards, wind instruments, percussion and strings. Progressive Rock also tended to lessen the prominence of the guitar as the principal lead instrument. Progressive Rock bands are often known for releasing concept albums (often double albums), relating a story through cohesive connected song themes, and with longer track times than other genres. Songs often reflected subjects like history, science fiction, and fantasy, with lyrics drawing inspiration from poetry, literature, and cinema.

The roots of Progressive Rock date back to the innovations introduced by Psychedelic Rock and Baroque Pop sounds of the mid‑1960s, with groups using new recording techniques, lush orchestral arrangements, integrating broader more esoteric musical influences, and focusing on complex compositions. The earliest Progressive Rock bands emerged in the UK during the late 1960s, seeking to innovate and to push existing musical boundaries. Progressive Rock saw a massive rise in popularity during the early 1970s gaining considerable commercial success and critical acclaim.

Progressive Rock went on to achieve global interest and became particularly influential on other technical music genres. Many modern Metal bands continue to reference original Progressive Rock tropes. Some Jazz‑Rock fusion‑style musical developments such as the so‑called Canterbury Scene in the UK and the Paisley Underground in the US exhibited similarities to Progressive Rock from the 1970s onwards. Even in the late 1990s, Alternative Rock and Post‑Hardcore bands also adopted progressive characteristics, ultimately leading to Progressive Metal.

On reflection, many commentators use pejorative hyperbole like pretentious, pompous, self‑important, haughty, arrogant and conceited to describe the ‘highbrow attitude’ of Progressive Rock artists. Progressive Rock saw a rapid decline in the mid‑late 1970s when Punk Rock revolutionised popular music. Punk, in particular, was the antithesis of Progressive Rock, rejecting the corporate nature of the mainstream and, explicitly, the bloated, grandiose ostentatiousness of Prog.

Related Genres: Classical Music, Jazz, Jazz‑Rock, Hard Rock, Psychedelic Rock, Canterbury Scene, Paisley Underground, Baroque Pop, Progressive Pop, Progressive Metal, Alternative Rock, Post‑Hardcore, Krautrock, Math Rock

Examples: The Nice, Soft Machine, Caravan, Procol Harum, The Beach Boys, The Beatles, The Moody Blues, Frank Zappa, Jethro Tull, King Crimson, Emerson, Lake & Palmer, Van Der Graaf Generator, Yes, Genesis, Pink Floyd, Uriah Heep, Mahavishnu Orchestra, Journey, Styx, Kansas, Rush, Gong, Goblin, Dream Theater, Porcupine Tree, Opeth, The Mars Volta, The Aristocrats

Glam Metal (1973‑1990)

Glam Metal is a form of Hard Rock that arose in the late 1970s and early 1980s, originating mainly from the fashionable club scene of the Sunset Strip in Los Angeles. Glam Metal was characterised by arena anthems and flamboyant stage antics, along with the androgynous aesthetics of 1970s Glam Rock, Glam Pop and Hard Rock bands. The music placed an emphasis on catchy hooks and memorable guitar riffs, sing‑along choruses, and lyrics often glamorising the excesses of the ‘sex, drugs and rock & roll’ lifestyle. Power ballads also became very common to the genre. Glam Metal shares a lot of similarities with its direct predecessor Shock Rock.

Glam Metal hit the mainstream when the studio album, ‘Metal Health’ (1983) by Quiet Riot rose to number one on the Billboard 200 chart. Glam Metal coincided with the massive popularity of MTV (Music TeleVision) and rock radio at the time. The glossy visuals and showmanship of high‑budget music videos gave bands heavy rotation on MTV and the sound gradually became more polished and less Heavy Metal. The genre’s global popularity grew even further with established Rock artists adopting elements of the style. Exploiting the reputation of Shock Rock and Glam Metal, a basic raw, grubby sub‑genre known as Sleaze Rock also developed.

Rightly or wrongly, Glam Metal may well be remembered for artists’ rampant and unapologetic excesses more than the music. Many journalists criticised Glam Metal for reducing Metal to a caricature because of its combination of tired pop cliché, overtly immature misogyny and blatant sexual overtones.

By the early 1990s, the bubble had burst and the popularity of Glam Metal rapidly declined as the more ‘authentic’ genres of Grunge and Alternative Rock came to the fore. ‘Hair metal’ and ‘Cock Rock’ became common, often derogatory, terms to describe 1980s showmanship of Glam Metal bands. Nevertheless these genres have proved hard to kill off and fond reminiscence has led to continued popularity and rejuvenation of the music over time.

Related Genres: Hard Rock, Glam Rock, Shock Rock, Glam Pop, Sleaze Rock, Grunge, Alternative Rock

Examples: Queen, Quiet Riot, Mötley Crüe, Van Halen, Bon Jovi, Twisted Sister, Europe, Dokken, Ratt, Cinderella, Poison, Whitesnake, Guns N’ Roses, Winger, Warrant, Hanoi Rocks, Skid Row, W.A.S.P., AC/DC, Alice Cooper, KISS, L.A. Guns, Steel Panther, Mr Big, Buckcherry, Vixen, Murderdolls

Punk Rock (1974‑1979)

Punk Rock is a very important, although short‑lived genre originating from America and the UK in the mid‑1970s. Punk was a fierce rejection of progressive, commercial and sentimental mainstream rock music. In addition, the anger of Punk was fuelled by severe economic disadvantage and social change of the time. While Punk had its roots in America during the 1960s with Proto‑Punk and Garage Rock, it didn’t fully take off as Punk Rock until the mid‑1970s. Punk Rock’s initial success attracted a huge global underground and cult following before it erupted on the mainstream.

Punk rock is characterised by fast tempos, loud and distorted power chord guitar riffs, simple focused song structure, angry lyrics, and shouted vocals. Punk Rock is typically very antagonistic and confrontational, often dealing with topics considered forbidden in mainstream music. Anti‑establishment rants, anarchic behaviour and heated political protests feature strongly as an integral part of the Punk Rock scene.

Punk wasn’t just about the music, it generated a subculture that felt alienated, powerless and let down by ‘the system’. Punk attitude was also reflected in distinctive fashion, hairstyle, makeup, journalism, art and controversial attitudes. While Punk Rock didn’t outlive the 1970s and, while isn’t really Metal, it has been massively influential across many musical genres over the years particularly in Hardcore Punk and Post‑Hardcore.

“I always said punk was an attitude. It was never about having a Mohican haircut or wearing a ripped T‑shirt. It was all about destruction, and the creative potential within that” – Malcolm Mclaren (1946‑2010)

Related Genres: Proto‑Punk, Garage Rock, Hardcore Punk, Post‑Hardcore, Pop Punk, Post‑Punk, Anarcho‑Punk, Goth Rock, Goth Metal, New Wave

Examples: Ramones, The Stooges, Patti Smith, Blondie, New York Dolls, MC5, Monks, Sex Pistols, The Clash, The Damned, The Ruts, The Vibrators, UK Subs, Sham 69, The Stranglers, Generation X, Buzzcocks, The Jam, X‑Ray Spex, The Adverts, Television, The Slits, Rancid, T.S.O.L., NOFX

Hardcore Punk (1976‑1979)

Often just called ‘Hardcore’, Hardcore Punk initially borrowed much from Punk Rock’s original approach and has been associated with the releases of independently‑run record labels. As Punk Rock became moderated by the mainstream, Hardcore Punk took on the mantle and heaped on the frenetic energy, made it faster, heavier and more aggressive, while retaining Punk’s anti‑establishment attitude and lifestyle. Other common characteristics include an extensive use of shouted vocals, paired‑down production and the tendency towards short, gutsy, gritty songs. Hardcore Punk eventually dissipated into other sub‑genres and derivative forms in a similar way that Punk Rock fragmented and evolved into Post‑Punk and New Wave. Although not as influential as Punk Rock, Hardcore Punk contributed to the development of many other sub‑genres.

Related Genres: Punk Rock, Garage Rock, Melodic Hardcore, Grunge, Pop Punk, Sludge Metal, Riot Grrrl, Alternative Metal, Thrash Metal, Beatdown Hardcore

Examples: D.O.A., Dead Kennedys, Discharge, Black Flag, Napalm Death, Circle Jerks, The Exploited, Minor Threat, GBH, Misfits, Bad Brains, Cancer Bats, Agnostic Front, Fugazi, early Teddybears, Gallows, Girls In Synthesis

Power Metal (1976‑)

Power Metal is a sub‑genre of Heavy Metal, originated in the early 1980s in both Europe and America, as a response to NWOBHM. Basically, it adds more ‘power’ (duh!) to conventional Heavy Metal, aided by slick studio production. As it evolved, Power Metal combined elements of traditional Heavy Metal with Speed Metal, Glam Metal and Thrash Metal. Power Metal played down its Blues Rock roots and made distorted guitar riffs more aggressive and complex and the vocals were more forceful. Power Metal is distinguished by ‘more’ – more speed, more commercial appeal, more epic, more ‘powerful’ and a more uplifting sound, compared to its slower heavier counterparts. Over time, Power Metal adopted some of the distinctive dissonance of more extreme forms of Metal to give the music an edge, as well as Pop appeal to sell product in greater quantity. US Power Metal (USPM) uses the American prefix to differentiate it from its European Power Metal counterpart.

Related Genres: Heavy Metal, NWOBHM, Speed Metal, Thrash Metal, Blues Rock, US Power Metal (USPM), European Power Metal, Pirate Metal, Kawaii Metal, Pop

Examples: Scorpions, Accept, Manowar, Dio, Yngwie Malmsteen, Helloween, Blind Guardian, Stratovarius, Iced Earth, Kamelot, HammerFall, Rhapsody of Fire, Nightwish, Primal Fear, Sonata Arctica, DragonForce, Alestorm, Babymetal, Brainstorm, Burning Witches, Edguy, Lovebites, Sabaton

Pop Metal (1978‑)

Pop Metal is a very close relation to Glam Metal and Power Metal and tends to be used as an umbrella term for the commercial combination of Heavy Metal and Hard Rock that feature prominent Pop music elements such as catchy hooks and arena‑friendly anthemic choruses, which became hugely popular in the 1980s. The genre is also applied to some mainstream bands and artists that have formed since the 1990s that blend the lighter, radio‑friendly aspects of Pop with the grittiness of Heavy Metal into their sound. Some of the Pop Metal artists are regarded by Metal purists and music critics alike as ‘sell outs’, putting fame, fortune and financial reward before Metal musical integrity.

Related Genres: Glam Metal, Heavy Metal, Hard Rock, Power Metal, Pop, Pop Punk

Examples: Quiet Riot, Van Halen, Whitesnake, Def Leppard, Europe, Lita Ford, Guns N’ Roses, The Darkness, Bon Jovi, Architects, Bring Me the Horizon, Poison, Mötley Crüe, Ratt, Halestorm, Ghost, In Flames, In This Moment, Lacuna Coil, Shinedown, The Pretty Reckless, We Are The Fallen, Weezer

Gothic Rock (1979‑1990)

Emerging from the smouldering ashes of Punk Rock, the British Post‑Punk movement took on the role of genre innovation, taking it in many different directions. While Gothic Rock was an offshoot of the broader Post‑Punk scene, it quickly became defined as a separate genre in the early 1980s. Gothic Rock is differentiated from other genres by dark and atmospheric songs, a heavily stylised Goth aesthetic and inspirations from Gothic art, literature and cinema. Gothic‑style lyrics reflected sadness, nihilism, dark romantic idealism, loss, tragedy, melancholy, mortality and the supernatural.

Gothic Rock heavily influenced the distinctive and popular Goth subculture and lifestyle that included Goth clubs, stylised fashion and publications. While it may not be considered as true Metal, it is a key stepping stone along the yew‑lined cemetery path to Gothic Metal.

Metal Trivia: Historically, the Goths were a Germanic tribe of barbarians that led the sack of Rome in 410CE. The roots of the modern Gothic aesthetic go to back to the European Middle Ages of the 12th‑16th Centuries with its distinctive ‘barbaric’ Gothic architecture, which was revived again in the 18th‑20th Centuries. The Medieval architectural style became the backdrop to popular atmospheric Gothic romantic, horror and fantasy literature of the 18th‑19th Centuries. The first Gothic novel was ‘The Castle of Otranto’ (1764) by Horace Walpole (1717‑1797).

Related Genres: Post‑Punk, Gothic Metal, Gothic Pop, Emo, Dark Wave, Ethereal Wave, Death Rock

Examples: Siouxsie and the Banshees, The Cure, Bauhaus, Joy Division, The Damned, The Cult, The Mission, Killing Joke, Sisters Of Mercy, Adam and the Ants, Cocteau Twins, Dead Can Dance, The Fall, Evanescence, All About Eve, The Twilight Sad, Alien Sex Fiend, Rome Burns, Southern Death Cult, This Mortal Coil, Pixies, Fields of the Nephilim


Metal Era #3 – The Diversification of Metal: 1980‑1989

New Wave of British Heavy Metal (NWOBHM) (1979‑1983)

NWOBHM is a clumsy acronym for ‘New Wave Of British Heavy Metal’. NWOBHM started off as an injection of fresh new ideas to slow and then reverse the decline of early British Traditional Heavy Metal as well as to adapt to the emergence of high‑energy Punk Rock. NWOBHM bands took some of the elements of Punk and merged it with Heavy Metal. Like Punk Rock, many NWOBHM bands funded and released their own records in the early days. While many Metal fans rejected Punk, it continued to influence Metal in a significant underground Metal scene that began to grow and gain momentum. Eventually, the media, record labels and consumers could no longer dismiss NWOBHM as a passing underground fad and it rapidly became a major force in modern Metal music. The primary band associated with the emergence of NWOBHM was Iron Maiden.

NWOBHM is very diverse and it didn’t tend have a signature ‘sound’ of its own. Instead, the genre is more focused on location and period (the UK in the 1980s). At its peak, it didn’t last long but it has had a lasting impact over the decades. By the early‑mid 1980s, NWOBHM came to define the global mainstream success of Heavy Metal. While predominantly British in origin, NWOBHM had a major global influence on later forms of Metal, including the inevitable American version (NWOAHM).

Related Genres: Heavy Metal, Punk Rock, Hardcore Punk, Doom Metal, Thrash Metal, Speed Metal, New Wave Of American Heavy Metal (NWOAHM)

Examples: Motörhead, Def Leppard, Judas Priest, Quartz, Saxon, Iron Maiden, Tygers of Pan Tang, Diamond Head, Angel Witch, Girlschool, Raven, Holocaust, Tank, Elixir, Praying Mantis, Blitzkrieg, Samson, Grim Reaper, Witchfinder General, Dragonslayer

Speed Metal (1981‑1993)

Speed metal is a bit of a minor but important transitional sub‑genre of Metal originating from NWOBHM and influenced by Hard Rock and Heavy Metal bands, as well as influencing early Thrash Metal.

Speed Metal is usually considered less abrasive and more melodic than Hardcore Punk before it or Thrash Metal after it. However, Speed Metal is usually faster (duh!) and more aggressive than traditional Heavy Metal. It also tends to feature incendiary virtuoso guitar solos and short instrumental passages between conventional verse and chorus song writing structure. While sounding relatively straightforward now, the studio album, ‘Welcome to Hell’ (1981) by British band Venom has been suggested as the first Extreme Metal release.

Related Genres: Hard Rock, Heavy Metal, NWOBHM, Hardcore Punk, Doom Metal, Thrash Metal

Examples: Venom, Slayer, Motörhead, Exciter, DragonForce, Annihilator, Anvil, Heathen, Helloween, Piledriver, Racer X, Whiplash, Bewitched, Midnight, Annihilator, Children of Bodom

Neo‑Classical Metal (1983‑)

Neo‑Classical Metal is a niche, largely Instrumental Rock sub‑genre with its roots firmly in Hard Rock, Heavy Metal and Speed Metal, while taking considerable inspiration from traditional acoustic instrumental Classical Music. The main characteristic of Neo‑Classical Metal is its highly technical virtuoso guitar playing and particularly the fast and complex ‘shredding’ techniques that became widely popular during the 1980s. Deep Purple guitarist Ritchie Blackmore was probably the pioneer of this particular style of guitar playing before that role was passed on to Swedish guitarist Yngwie Malmsteen. The genre took its cues mainly from the Romantic and Baroque periods of 17th and 18th Century Classical Music. In turn, Neo‑Classical Metal influenced many genres including Progressive Metal.

Related Genres: Hard Rock, Heavy Metal, Speed Metal, Classical Music, Instrumental Rock, Power Metal, Symphonic Metal, Progressive Metal

Examples: Ritchie Blackmore, Yngwie Malmsteen, Randy Rhoads, Jason Becker, Uli Jon Roth, Marty Friedman, Paul Gilbert

Stoner Metal (1982‑)

Stoner Metal is a sub‑genre of Metal that combines key components of Doom Metal with elements of Psychedelic Rock and Blues Rock to create a melodic yet heavy sound. Like Stoner Metal’s close genre relative Stoner Rock, heavily distorted guitar riffs feature strong grooves and psychedelic effect‑driven atmospheric sounds, while the tempo is generally slower than many other Metal genres. Guitars and basses are frequently down‑tuned with a particular emphasis on a solid, bass‑heavy sound.

Several Stoner Metal bands and fans shared a common use of marijuana, hence the genre name. The focus on weed can be found within the lyrics of many Stoner Metal tracks, combined with the heavy and psychedelic sound of the music. Due to the similarities in styles, some Stoner Metal bands also adopted and incorporated certain aspects of Sludge Metal and Heavy Psych.

Related Genres: Stoner Rock, Sludge Metal, Heavy Psych, Instrumental Rock, Doom Metal

Examples: Sleep, Kyuss, Monster Magnet, Cathedral, Down, Electric Wizard, Black Mountain, Corrosion of Conformity, Clutch, Karma to Burn, Saint Vitus, Orange Goblin, Pulled Apart by Horses, Royal Blood, Om, Madmess, My Sleeping Karma, Pigs Pigs Pigs Pigs Pigs Pigs Pigs, Melvins, High on Fire, Eternal Tapestry

Noise Rock (1983‑2010)

Noise Rock is a broad genre that arose from Punk Rock and Post‑Punk. Noise Rock artists incorporate a high degree of experimental sound manipulation, heavy distortion, guitar feedback, prominent use of effects, dissonant musical intervals and lo‑fi production. The most commonly used instruments are guitars, bass and drums, as well as extensive use of drum machines, guitar effects, studio electronics, tape‑manipulated soundscapes, and random industrial noises added to supplement the already‑abrasive core sound. Song structures defied convention and often rely on dirge, drone or discordant tonal textures. German Krautrock (a.k.a. Kosmiche Musik or Cosmic Music) also heavily influenced Noise Rock.

The first Noise Rock artists predated the genre, emerging in New York in the 1960s and the first Noise Rock studio album was arguably, ‘White Light/White Heat’ (1968) by The Velvet Underground. The tracks made extensive use of guitar feedback, distortion effects, simple recording, and unstructured Jam Band sessions. Noise Rock reached its peak in the 1990s with bands like Sonic Youth leading the evolution of the genre before they disbanded in 2011. Despite it seeming to be a musical dead end, Noise Rock influenced many future Metal sub‑genres, such as Industrial Metal.

Related Genres: Punk Rock, Post‑Punk, Jam Band, Sludge Rock, Drone Metal, Industrial Rock, Industrial Metal, Krautrock, Experimental Rock

Examples: The Velvet Underground, Lou Reed, The Stooges, Sonic Youth, Big Black, Nirvana, Dinosaur Jr., Membranes, Thurston Moore, Lee Ranaldo, Black Midi, Deerhoof, Tropical Fuck Storm, Boris, SUNN O))), Melt‑Banana, Merzbow

Progressive Metal (1984‑)

Heavy Metal was influenced by Progressive Rock and, in turn contributed towards Progressive Metal. Today’s Progressive Metal continues to use the layered, textured sounds and intricate arrangements of Prog and combines it with heavier, more distorted sounds of Metal. The 1990s saw a rejuvenation of Progressive Rock and the emergence of Progressive Metal through a new generation of artists using innovative sounds and recording techniques.

Progressive metal is a genre that features Metal’s electric guitar‑driven sound and fuses it with technical proficiency and Progressive Rock‑inspired virtuosity. It uses unorthodox song writing featuring complex harmonies, long track times, multiple passages, shifts in mood, texture, tempo, key changes and uncommon time signatures. Like Progressive Rock, Progressive Metal frequently uses additional instrumentation such as keyboards, percussion, wind instruments and strings. Lyrics are often poetic, elegiac, melancholic, and introspective, and it tackles themes such as philosophy, science fiction, fantasy and politics. Progressive Metal is known for its high‑gain guitars and heavy guitar riffs. It is fair to say that Progressive Metal has heavily influenced many other forms of late 20th Century and early 21st Century Metal.

Related Genres: Progressive Rock, Heavy Metal, US Power Metal, Thrash Metal, Technical Death Metal, Black Metal, Metalcore, Djent, Avant‑Garde Metal, Experimental Metal, Post‑Metal

Examples: Rush, Savatage, Queensrÿche, Fates Warning, Voivod, Dream Theater, Meshuggah, Porcupine Tree, Tool, The Dillinger Escape Plan, Opeth, Gojira, Mastodon, Coheed and Cambria, Steve Vai, King’s X, Devin Townsend, Between the Buried and Me,

Alternative Rock (1985‑2010)

Alternative Rock (a.k.a. Alt‑Rock) is a massively diverse range of styles and has become regarded as a bit of an all‑encompassing umbrella term for a wide range of music that doesn’t easily fit elsewhere, almost to the point of not being a cohesive genre. Alternative Rock developed in the independent record label music scenes of the 1980s, being heavily influenced by Punk Rock, Post‑Punk and Hardcore. Common characteristics typically include a blend of melodic, traditional song writing with more eccentric sounds drawing from Punk, using idiosyncratic lyrics, as well as plentiful amounts of distortion.

In America, Alternative Rock bands combined Punk Rock and Post‑Hardcore with Folk Rock and Power Pop. Later groups took on a more raucous, jarring approach, influenced by Noise Rock and Experimental Rock.

Alternative Rock wasn’t met with a great deal of commercial success compared to some other forms of Metal and Rock because of its diversity. The term ‘College Rock’ was coined to describe many of the early Alternative Rock bands because they were popular on American college radio channels and, perhaps predictably, MTV.

By the start of the 1990s, several previously independent artists signed to major labels and the success of Grunge bands launched Alternative Rock along with Alternative Metal into mainstream popularity. Multiple other commercial offshoots and derivatives of Alternative Rock began to appear as either revivals of past genres or breakthroughs in new areas. A number of artists during this period exploited the creativity and experimentation of Alternative Rock to push the genre’s already nebulous boundaries. While Alternative Rock isn’t very Metal, Alternative Metal would not have evolved in the way it did without its direct forebear.

In the 2010s, Alternative Rock largely faded from the mainstream and returned to the underground. Indie Rock tended to take over from Alternative Rock and continued to enjoy moderate success until Indie also experienced a major decline by the 2020s.

Related Genres: Hard Alternative Rock, Indie Pop, Indie Rock, Garage Rock Punk Rock, Proto‑Punk, Post‑Punk, Pop Punk, Psychedelic Rock, Post‑Rock, Alternative Dance, Neo‑Psychedelia, Shoegaze, Dream Pop, Slacker Rock, Post‑Hardcore, Folk Rock, Power Pop, Experimental Rock, Britpop, Art Rock, Slacker Rock, Emo, Emo Rap, Electronica, Funk Rock, Ska Revival, Hip Hop, Pop Rap

Examples: R.E.M., Dinosaur Jr., My Bloody Valentine, Violent Femmes, Hüsker Dü, The Replacements, Pixies, The Smashing Pumpkins, Faith No More, Jane’s Addiction, Living Colour, Sonic Youth, Red Hot Chili Peppers, The Flaming Lips, Pavement, Yo La Tengo, Wooden Shjips, Guided by Voices, Weezer, Nine Inch Nails, Radiohead, TV on the Radio, Car Seat Headrest, Mitski, Courtney Barnett, Kid Cudi, Six By Seven, Stabbing Westward

Alternative Metal (1985‑)

Alternative Metal is another catch‑all sub‑genre of Metal music and a close relative of Alternative Rock that also emerged in the late‑1980s. Alternative Metal pushed the borders of Alt‑Rock, with a medium‑tempo similar to Groove Metal. Unlike other, more traditional Metal genres, Alternative Metal adopted a straight‑forward sound. Vocal styles vary hugely, depending on the band. Alternative Metal lyrics also focus on more prosaic, down‑to‑earth themes than many other Metal genres. Like its Rock counterpart, Alternative Metal is noted for its variety and a willingness to experiment with unconventional musical styles beyond the confines of straightforward Metal music.

Alternative Metal actually increased in popularity when Grunge took alternative music into the mainstream in the first half of the 1990s. The genre took another step forward with the emergence of Rap Metal, Nu Metal and Post‑Grunge in the mid‑1990s.

Alternative Metal’s popularity continued undiminished into the 21st Century and continued to evolve into the New Wave of American Heavy Metal (NWOAMH), which harked back to preceding Metal genres and built on them. The influence of Alternative Metal can clearly be heard in other Metal genres, such as Metalcore.

Related Genres: Heavy Metal, Alternative Rock, Groove Metal, Funk Metal, Grunge, Nu Metal, Post‑Grunge, NWOAMH, Metalcore

Examples: Faith No More, Red Hot Chili Peppers, Jane’s Addiction, Prong, Living Colour, The Smashing Pumpkins, Primus, Rage Against the Machine, Disturbed, Avenged Sevenfold, Five Finger Death Punch, Architects, Bring Me the Horizon, Enter Shikari, John 5, Hundred Reasons

Thrash Metal (1983‑1995)

Thrash metal was, arguably, one of the first Extreme Metal genres characterised by fast tempos and an aggressive tonel. A new generation of American Metal bands emerged, headed up by ‘the big four’ Thrash Metal bands, Metallica, Anthrax, Slayer and Megadeth. These four bands combined influences from classic Heavy Metal, NWOBHM and Speed Metal, developing them further to great success. Thrash Metal’s popularity peaked in the early 1990s before beginning to decline.

Thrash Metal frequently features tight rhythms, down‑tuned and palm‑muted heavily distorted guitar riffs. Talented Thrash Metal lead guitarists ably demonstrated highly technical ‘shred’ solos using two‑hand ‘tapping’, sweep picking and fast legato licks, along with unusual scales. Thrash drumming frequently uses rapid double‑bass drum patterns. Vocals range widely from melodic singing to angry shouting. Themes tackled by Thrash Metal include politics, war, socio‑political commentary, Satanism, science fiction, introspection and hedonistic lifestyles.

In America, two main Thrash Metal scenes developed; Bay Area Thrash and East Coast Thrash, eventually evolving into what is known as Crossover Thrash. In Germany, Teutonic Thrash Metal emerged in parallel. Thrash Metal heavily influenced Alternative Metal and Grunge, as well as Groove Metal. In the 2000s and 2010s, Thrash Metal saw a resurgence, with 1980s bands reuniting or returning to their original sound, alongside emerging new bands.

Related Genres: Heavy Metal, Speed Metal, NWOBHM, Bay Area Thrash, East Coast Thrash, Crossover Thrash, Teutonic Thrash Metal, Alternative Metal, Grunge, Groove Metal

Examples: Metallica, Slayer, Anthrax, Megadeth, Pantera, Anvil, Exodus, Overkill, Kreator, Destruction, Sodom, Sepultura, Testament, Death Angel, Municipal Waste, Marty Friedman, Legion of the Damned

Black Metal (1984‑)

Black metal is a style of Extreme Metal typified by penetrating, distorted, trebly electric guitar riffs, screamed vocals, and double‑bass drum‑driven rhythms with a distinctively intense style called ‘blast beat’ (NB. a term coined by British Grindcore band, Napalm Death). Tempos can reach a potent 300bpm, roughly double the ‘norm’. Studio production features a raw, lo‑fi approach to mixing. Conventional song structures generally include strong ideological themes such as opposition to organised religion, devil worship, the occult, paganism, Satanism and neo‑Nazism. Lyrics were delivered by gruff, guttural vocals. Black Metal’s origins date back to 1980s Speed Metal with Venom’s 2nd studio album, ‘Black Metal’ (1982), which gave the genre its name. Black Metal aesthetics strongly reflect its overtly ominous lyrics and darkly deviant ideology, lashings of corpse paint included as standard.

Black Metal is widely regarded as comprising two distinct ‘waves’. The first wave established the genre’s prototypical roots, derived from a wide range of early Extreme Metal styles, particularly Thrash Metal and Germany’s Teutonic Thrash Metal scene. Support for the first wave declined by the end of the 1980s due to the rising popularity of other genres such as Death Metal.

The second wave of Black Metal arose during the 1990s, epitomised by Norwegian Black Metal and originating from the major cities of Oslo and Bergen. This wave was characterised by a more progressive, repetitive, riff‑driven style, less structured compositions and powerful instrumental passages. As its popularity increased, Black Metal spread out from Scandinavia and became an international phenomenon. Rather than pushing existing boundaries, Black Metal asserted that there were no boundaries, leading to an ever increasing spiral of destructive, aberrant excess.

By the 1990s, Black Metal had become dangerous and notorious, associated with very real events such as arson attacks on Christian churches, brutality, self‑harm, suicide and murders, rather than the music. Such was the controversy, the Hollywood film, ‘Lords Of Chaos’ was released in 2018. The film was a historical biographical horror/drama portrayal of the Norwegian Black Metal scene of the early 1990s and specifically focussing on the band Mayhem. The film was based on the book, ‘Lords Of Chaos: The Bloody Rise Of The Satanic Metal Underground’ (1998) by Michael J. Moynihan and Didrik Søderlind.

Metal Trivia: The notoriety surrounding the Black Metal band Mayhem was immense. Swedish vocalist ‘Dead’ (Per Ohlin) committed suicide in 1991, aged 22 (his corpse was pictued on an unofficially released Mayhem album cover). Norwegian guitarist ‘Euronymous’ (Øystein Aarseth) was murdered at the age of 25 in 1993 by former bandmate and rival ‘Varg’ (Kristian Vikernes), who was sentenced to 21 years in prison in 1994 for murder and arson (released after 15 years in 2009). Varg continues to make music under the name Burzum.

Metal Trivia: The term Kvlt (an alternative spelling of cult), referring to Nordic or pagan culture, is used by Black Metal fans to prove their knowledge of the obscure and to mock others’ ignorance. Ironically, the term has been turned around by followers of other Metal genres to provoke fans of Black Metal. Now you know.

Related Genres: Satanic Metal, Heavy Metal, Speed Metal, Black Ambient, Norwegian Black Metal, Industrial Black Metal, Black Doom, Post‑Black Metal, Blackgaze, Pagan Metal

Examples: Mayhem, Burzum, Venom, Mercyful Fate, Bathory, Hellhammer, Celtic Frost, Marduk, Satyricon, Enslaved, Gorgoroth, Emperor, Cradle of Filth, Dark Funeral, Darkthrone,, Immortal, Emperor, Sodom, Kreator, Midnight, Summoning

Death Metal (1985‑)

Along with Black Metal, Death metal is another style of Extreme Metal whose influences derive from the raw sound and inflammatory style of early 1980’s Speed Metal and Thrash Metal. Death Metal features heavily distorted, commonly down‑tuned guitars playing fast, palm‑muted riffs and double‑bass drum ‘blast beat’ rhythms. Chromatic chord progressions and abrupt changes in volume, tempo and time signature are also common. Vocalists adopt stressed, guttural vocal styles such as growling, squealing and grunting, with lyrics that emphasise aggression, violence, anti‑religion, politics, philosophy, science fiction, environmentalism and (unsurprisingly) mortality and death.

The first Death Metal bands emerged in America during the mid‑1980s, closely followed by the UK. This period is often now referred to as Old School Death Metal (OSDM). The guitarist with the band Death, Chuck Schuldiner, became known as ‘The Godfather of Death Metal’. A specific offshoot of Death Metal based around the Tampa Bay area formed the discrete Florida Death Metal scene.

During the early 1990s, Swedish Death Metal came to the fore, based around the country’s major cities of Gothenburg and Stockholm. The Swedish Death Metal band Entombed released their debut studio album, ‘Left Hand Path’ (1990), which established Death Metal’s signature ‘buzzsaw’ guitar tone by using the BOSS HM‑2 Heavy Metal effect pedal (see CRAVE Guitars’ feature). Rarely has a music genre been defined by a single guitar stomp box. Another offshoot, Melodic Death Metal, employs a highly melodic (duh!) style relying on guitar harmonies and vocals, often overlapping in style with Doom Metal. Another Scandinavian country also jumped on the bandwagon with the Finnish Death Metal sub‑genre, which flourished by using off‑kilter rhythms, guttural vocals and doom‑laden lyrics.

Further offshoot sub‑genres also emerged throughout the 2000s and 2010s, including Technical Death Metal, Brutal Death Metal and Deathcore. By the late 2010s, Death Metal bands went back to their roots and revived elements OSDM, including lo‑fi production, riff‑centric song writing, and resonant vocals.

Related Genres: Speed Metal, Thrash Metal, Old School Death Metal, Swedish Death Metal, Melodic Death Metal, Deathcore, Industrial Death Metal, Finnish Death Metal, Florida Death Metal, Technical Death Metal, Brutal Death Metal, Death ‘n’ Roll, Goregrind, Slam Death Metal, War Metal, Dissonant Death Metal, Death Doom Metal

Examples: Possessed, Tiamat, Death, Autopsy, Morbid Angel, Obituary, Cannibal Corpse, Deicide, Immolation, Vader, Six Feet Under, Kataklysm, Dying Fetus, Nile, Amon Amarth, At the Gates, In Flames, Hypocrisy, Dark Tranquillity, Entombed, Grave, Unleashed, Dismember, Demigod, Amorphis, Arch Enemy, Soilwork, The Haunted, Carcass, Bolt Thrower, Carnifex, All Shall Perish, Necrophagist, Origin, Blood Incantation, Legion of the Damned, Children of Bodom, The Black Dahlia Murder

Emo (1987‑)

On first impression, one might think that Emo is an abbreviation for ‘emotional’. In fact, it stands for ‘Emotive Hardcore’, which originated in Washington, D.C. in the summer of 1985 from the city’s Hardcore Punk scene, incorporating more melodic song writing, acoustic instrumentation, poetic lyrics, and highly expressive, passionate vocals. Since its inception, the genre has evolved substantially with a wide range of styles. The tortured soul of Emo is its heartfelt outpouring of emotion and sentiment. Emo artists attempt to build a strong emotional connection with their followers. Often seen as a subculture as well as a musical genre, Emo’s lifestyle influence extends to fashion, culture, and deeply felt introspective mind‑set. While the uninitiated may perceive Emo and Gothic as interchangeable, they are separate genres and subcultures, each vehemently defending their own territory and identity. Emo did however influence Gothic Rock/Metal and vice versa.

For a while in the early days, Emo was also known as Emocore, as a way of differentiating it from Hardcore Punk. Emo uses slower tempos with melodic lyrics that were more personal, thoughtful, allegorical and elegiac than its counterparts. Over time, the ‘core’ was dropped and there became a distinct split between old school Emo/Screamo and ‘modern’ Emo‑Pop.

Related Genres: Hardcore Punk, Screamo, Emo‑Pop, Emo‑Rap, Gothic Rock, Pop Punk, Alternative Rock

Examples: My Chemical Romance, Good Charlotte, Alkaline Trio, All Time Low, Black Veil Brides, Bring Me the Horizon, Cute Is What we Aim For, Dashboard Confessional, Death Cab for Cutie, Embrace, Fall Out Boy, Funeral for a Friend, From Autumn to Ashes, HelloGoodbye, Jimmy Eat World, Lostprophets, Panic! At the Disco, Paramore, Pierce the Veil, The Promise Ring, Sum 41, Taking Back Sunday, Thursday, The Used

Funk Metal (1987‑2006)

Funk metal is a heavier take on Funk Rock born in the mid‑late‑1980s rising out of the Alternative Rock and Alternative Metal genre. It takes the complex dance rhythms of Funk and fuses it with a Hard Rock/Heavy Metal style. With heavy guitar riffs and strident guitar solos, the genre focuses on prominent funky slap‑style basslines and groovy drum rhythms. While Funk Metal blends Funk and Metal (duh!), it also includes other influences that were very un‑metal, such as Hip Hop, Punk and even Ska Revival. The focus of Funk Metal lyrics is diverse, ranging from decadent hedonistic celebrations to barbed political criticism.

The popularity of Funk Metal grew significantly in popularity by the turn of the 1990s, attracting a great deal of exposure on MTV playlists. A lot of artists from other genres experimented, crossed over or dabbled with Funk Metal, seeing it as the ‘in thing’. However, all good things come to an end and Funk metal saw a decline in popularity as Grunge, Alternative Rock and Pop Rock took firm hold of consumers’ precious lucre. It wasn’t all bad news, Funk Metal would go on to adapt and influence the emergence and development of Nu Metal and Rap Metal.

Related Genres: Funk, Alternative Metal, Rap Metal, Hard Rock, Heavy Metal, Glam Metal, Thrash Metal, Hip Hop, Punk, Ska Revival, Grunge, Nu Metal, Alternative Metal

Examples: Red Hot Chili Peppers, Bad Brains, Living Colour, Jane’s Addiction, Primus, Rage Against the Machine, Faith No More, Incubus, Extreme, Mordred

Grindcore (1987‑)

Grindcore was a sub‑genre of Extreme Metal and Hardcore Punk that emerged in the mid‑1980s. Grindcore features a highly aggressive and chaotic sound, such as intense sixteenth‑note ‘blast beat’ and ‘skank’ drum patterns, down‑tuned guitars alternating between tremolo‑picked power chords and groovier down‑picked techniques. Vocal styles ranged from shouts, barks and growls to grating screams and howled shrieks. Grindcore is known for its brutally short song structures, dubbed ‘microsongs’, where tracks regularly last for less than a minute.

Metal Trivia: English Grindcore band, Napalm Death holds the world record for the shortest song ever recorded with their track ‘You Suffer’ from their debut album, Scum (1987). The song is precisely just 1.316 seconds long.

Grindcore lyrics feature defiant and coarse language delivered with attitude and themes including anti‑establishment, anti‑religion, slasher‑inspired horror films and gratuitous sexual behaviour. While being fairly niche in Metal terms, Grindcore has influenced many related sub‑genres (often incorporating the word ‘grind’).

Related Genres: Hardcore Punk, Coregrind, Noisegrind, Deathgrind, Electrogrind, Goregrind, Pornogrind

Examples: Repulsion, Extreme Noise Terror, Napalm Death, early Carcass, Bolt Thrower, Brutal Truth, Nasum, Cephalic Carnage, Agoraphobic Nosebleed, Pig Destroyer, Terrorizer, Soilent Green, Cattle Decapitation

Grunge (1988‑1994)

Grunge, a.k.a. ‘the Seattle Sound’ arose from Washington State in the American Pacific North West. Grunge emerged primarily in the city of Seattle during the mid‑1980s and was closely associated with Alternative Rock. Grunge is generally characterised by moderate tempos, combining the anarchic energy of Punk Rock with the heavier guitar sounds of Hard Rock, Heavy Metal and Classic Rock. Grunge’s mixture of many different styles and influences makes its status as a discrete genre in its own right subject to some debate. However, a shared dingy, dirty, messy sound and lifestyle aesthetic generally unites bands and fans under the ‘Grunge’ umbrella… at least to begin with. Grunge lyrics are noted for their anxiety‑induced themes, including troubled relationships, mental health struggles, drug addiction and social (in)justice. Lyrics were often delivered with a distinctively brash, angry, ‘raspy’ vocal style.

While Grunge was an underground genre from the outset, with music released on small, independent labels like Sub‑Pop Records, it wouldn’t stay that way for long, as it gradually rose in popularity towards the end of the 1980s. Grunge would burst into the mainstream, with the landmark commercial success of two studio albums, ‘Nevermind’ by Nirvana and ‘Ten’ by Pearl Jam (both 1991). Grunge symbolised a major cultural shift and reflected the melancholic, angst, isolation and alienation felt by many young people at the time. However, pure Grunge didn’t last long and it declined rapidly after the death of Nirvana frontman Kurt Cobain on 5th April 1994 at the age of 27 – forever immortalised as a member of the infamous ’27 Club’.

“I was looking for something a lot heavier, yet melodic at the same time. Something different from heavy metal, a different attitude” – Kurt Cobain (Nirvana, 1967‑1994)

Related Genres: Alternative Rock, Hard Rock, Heavy Metal, Classic Rock, Post‑Grunge

Examples: Nirvana, Soundgarden, Pearl Jam, Mudhoney, Tad, Screaming Trees, Melvins, Green River, Skin Yard, Alice in Chains, Mother Love Bone, Stone Temple Pilots, Foo Fighters

Industrial Metal (1988‑)

Industrial Metal is a niche genre that fuses Heavy Metal and Noise Rock with elements from Industrial Rock and Post‑Industrial music. In addition to traditional Metal instrumentation, Industrial Metal adds electronic instruments such as synthesizers, samplers and sometimes drum machines. The distorted down‑tuned repetitive guitar riffs and dissonant noises give the genre a highly mechanical sounding quality. Other common characteristics include distorted vocals and a heavier, discordant abrasive sound.

The prominent influence of Industrial Metal generated popular sub‑genres through the 1990s such as Cyber Metal and Neue Deutsche Härte (New German Hardness) which, in turn, influenced many other Extreme Metal artists.

Related Genres: Industrial Rock, Post‑Industrial, Cyber Metal, Neue Deutsche Härte, Teutonic Thrash Metal, Industrial Black Metal, Industrial Death Metal, Electro‑Industrial, Dungeon Synth, Dark Wave

Examples: Ministry, White Zombie, Godflesh, Nine Inch Nails, Fear Factory, Throbbing Gristle, Strapping Young Lad, Orgy, Static‑X, Rammstein, Blut Aus Nord, The Kovenant, Stabbing Westward, ohGr, Skinny Puppy, Mortiis

Sludge Metal (1989‑)

Sludge Metal is a genre of Metal that emerged in the early‑mid 1990s combining the slow, dark instrumentals and atmosphere of Doom Metal with the aggressive, harsh vocals reminiscent of Hardcore Punk. The word ‘sludge’ gives a sense of the sluggish, grubby atmosphere of the genre. Sludge Metal makes extensive use of guitar feedback, slow groovy distorted guitar riffs, and angry pained vocals. It is also common for Sludge Metal tracks to engage in occasional fast passages and technicality normally attributed to Hardcore. Lyrics borrow both from the angry social and political commentary of Punk and from the sad and melancholic themes of Doom Metal. This merging of styles results in frustrated and embittered messages, often directed either at society or, in a quirk of ironic self‑awareness, at itself.

Many Sludge Metal artists have attempted to experiment with a fusion of Doom Metal and Punk Rock. This includes Progressive Metal, Grindcore, and Crust Punk, among many others. A large number of bands combined the severe qualities of Sludge Metal with the psychedelic aspects and repetitive riffs of Stoner Metal and Heavy Psych.

Many artists have also fused elements of Sludge Metal with textures and stylings of other atmospheric genres like Post‑Rock, giving rise to Post‑Metal and Atmospheric Sludge Metal, so there are extensive genre crossovers muddying (sic!) the waters. Sludge Metal is also considered to be a major influence on other modern Extreme Metal genres.

Related Genres: Punk Rock, Hardcore Punk, Stoner Metal, Stoner Sludge, Atmospheric Sludge Metal, Progressive Metal, Grindcore, Crust Punk, Doom Metal, Powerviolence, Heavy Psych, Stoner Metal

Examples: Melvins, Black Flag, Sleep, Flipper, Neurosis, Acid Bath, Grief, early Mastodon, Dystopia, Godflesh, Cult of Luna, Bongzilla, Boris, Crowbar, Eyehategod, ISIS, Amenra, Rosetta

Doom Metal (1989‑)

The roots of Doom Metal are considered to have been planted in the early 1970s Traditional Heavy Metal and particularly early Black Sabbath. During the 1970s and most of the 1980s Doom wasn’t fully developed, although many observers now refer to this transitional period as ‘Traditional Doom Metal’. By the late 1980s, European artists had adopted the ‘Doom’ sound as a discrete genre. Doom Metal remained the standard until the early 1990s, when newcomers began to experiment in combining Doom Metal with several other Metal sub‑genres. Doom Metal has proven to be one of the most enduring and recognisable Metal genres, maintaining a relatively small but devoted fan base in many countries.

Wallowing in tension, despair and dread, Doom Metal emphasises an overbearing atmosphere more than many of Metal’s other primary sub‑genres. Doom Metal uses ponderous tempos, repeated chords, and dense, down‑tuned distorted guitars and basses intended to immerse the listener in a wash of desperate foreboding on tracks that commonly exceed the ten minute mark. Instruments generally retain the standard guitar, bass, and drums format, although it is not unusual to add keyboards to help create an ominous layer of atmosphere. Doom Metal stage decoration is usually dark, making good use of occult and Gothic aesthetics.

Doom Metal vocals can be in any of the predominant Metal styles, but all share a determined attempt to evoke a sense of emotional hopeless desperation, sadness and mental anguish. This is further augmented by lyrical themes of grief, depression, fear, resentment, and suffering that are all hallmarks of the genre.

Related Genres: Heavy Metal, Traditional Doom, Epic Doom Metal, Funeral Doom, Melodic Doom Metal, Death Doom Metal

Examples: Black Sabbath, Pentagram, Saint Vitus, Trouble, Candlemass, Cathedral, Witchfinder General, Solitude Aeturnus, Sleep, Kyuss, My Dying Bride, Electric Wizard, Paradise Lost, Katatonia, Type O Negative, Chelsea Wolfe, Goblin Cock, Esoteric, Shape of Despair, Bell Witch, Ahab, Evoken, Pallbearer


Metal Era #4 – The Nu Nineties: 1990‑1999

Metalcore (1990‑)

Metalcore is a relatively niche sub‑genre that combines elements of Hardcore Punk and Heavy Metal that began to take shape during the early 1990s. It features distorted, down‑tuned guitars, intense drumming using double bass drum techniques and varying tempos. Vocals are often delivered in a harsh screaming and shouting style. Later bands have incorporated clean sonorous vocals to contrast with the heavier elements of the songs. A distinctive feature of Metalcore is the use of breakdown passages, which emphasise a tight, percussive style rather than a focus on harmony and melody. The breakdown sections often feature half‑time tempos, with cymbal patterns and the snare drum on the third beat of the bar (reminiscent of reggae’s ‘one drop’ technique). Guitarists play slow ‘chugs’ in rhythm with the bass drum beats. Metalcore led to offshoot sub‑genres such as Melodic Metalcore.

Related Genres: Heavy Metal, Hardcore Punk, Melodic Metalcore, Electronicore, Nu Metalcore, Progressive Metalcore

Examples: Corrosion of Conformity, Dirty Rotten Imbeciles, Suicidal Tendencies, Stormtroopers of Death, Cro‑Mags, Biohazard, Machine Head, Earth Crisis, Hatebreed, The Dillinger Escape Plan, Atreyu, Eighteen Visions, Converge, Architects, Bring Me The Horizon, Caliban

Gothic Metal (1990‑)

Gothic Metal is a genre derived directly from Gothic Rock in the UK in the early 1990s, retaining much of its predecessor’s Goth aesthetic and lifestyle subculture, and complementing them with heavier, more intense Metal sensibilities. Typical characteristics of the Gothic Metal sound include synthesisers and substantial use of guitar chorus, reverb and echo effects. Gothic Metal steers clear of some of Gothic Rock’s lighter, more commercial elements and tends to be heavier and slower than Goth Rock, featuring sombre, gloomy atmospherics with layered synth soundscapes and drone/dirge sequences. Vocals cover a wide range of styles, often plaintive, melodic or even spoken. Gothic Metal, like Gothic Rock, has remained popular with a dedicated core following.

Related Genres: Gothic Rock, Post‑Punk, Death Rock, Ethereal Wave, Progressive Gothic Metal, Dark Wave

Examples: Type O Negative, My Dying Bride, Fields of the Nephilim, Therion, The Gathering, Anathema, Katatonia, Theatre of Tragedy, Within Temptation, HIM, Lacuna Coil, Leaves’ Eyes, Danzig, Draconian, Paradise Lost, Witchbreed, Tristania, Moonspell

Post‑Grunge (1994‑2009)

Post‑Grunge is a direct derivative of Grunge (duh!) that takes the latter’s distorted guitar and grimy aesthetic fused with a more streamlined, groove‑based approach, often adopting a more refined sound compared to the harsh underground characteristics that shaped early Grunge. Post‑Grunge features a mellower, more melodic sound and more conventional song structures and arrangements when compared with its predecessor, though Grunge’s slow‑medium tempo remained. Both Grunge and Post‑Grunge (and much of Indie Rock) genres are known for the ‘yarling’ vocal style (NB. ‘yarling’ is a melodramatic deep, guttural vocal style with precise pronunciation). The combination of acoustic and electric guitars is particularly common in Post‑Grunge ballads. Post‑Grunge lyrics frequently dealt with mental health issues and included featured themes of fear, anxiety, melancholy and insecurity.

Emerging in conjunction with the decline of Grunge, Post‑Grunge’s early style rapidly became an indispensable feature of American commercial rock radio. Post Grunge attracted the disparaging name, ‘Butt Rock’ (NB. meaning lyrically devoid of artistic merit and reduced melodic complexity). A second wave of Post‑Grunge bands continued the genre’s popularity, though some well‑known bands began to attract a great deal of negative criticism, as bands veered more towards Hard Rock and further away from Metal. Post‑Grunge experienced a steep decline during the 2010s, as Rock generally became less popular and Indie Rock rose to prominence.

Related Genres: Grunge, Pop Rock, Arena Rock, Hard Rock

Examples: Stone Temple Pilots, Candlebox, Bush, Silverchair, Nickelback, Creed, Godsmack, Pearl Jam, Live, Foo Fighters, Staind, Candlebox, Everclear, Puddle of Mudd

Rap Metal (1992‑2006)

Rap metal is a form of Alternative Metal that features rapped Hip Hop‑style vocals. As a heavier and more aggressive offshoot of Rap Rock, Rap Metal tended to feature a greater proportion of aggressive Hip Hop electronic percussive beats incorporating Turntablism and ‘scratching’, and lesser emphasis on the highly technical shred guitar playing of other Metal genres. Lyrics also tended to draw themes from Hip Hop music, focusing on social consciousness, misanthropy, crime, gang culture, hedonism, sedition, anti‑authoritarianism and politics.

Rap Metal’s roots date back to the late 1980s when Hardcore Hip Hop groups ironically sampled Heavy Metal and Hard Rock, and Hip Hop artists collaborated with established Metal bands (e.g. Run‑DMC and Aerosmith). Rap Metal became highly popular with MTV audiences. Rap metal’s success closely paralleled that of Alternative Rock with key bands mixing Metal with Hip Hop rising to significance.

Rap metal experienced its peak in the late 1990s heavily influencing Nu Metal’s use of down‑tuned distorted guitar riffs and percussive syncopation. Along with Alternative Metal and Nu Metal, Rap Metal fell out of popularity by the 2000s, though it continued to inspire future crossovers and cross‑fertilisations between Metal and Hip Hop.

Related Genres: Hip Hop, Hardcore Hip Hop, Rap Rock, Funk Metal, Nu Metal, Turntablism, Trap Metal

Examples: Rage Against the Machine, Skindred, Senser, Biohazard, Die Antwoord, Crazy Town, Red Hot Chili Peppers, Faith No More, Ice‑T, Run‑DMC, Public Enemy

Nu Metal (1994‑2000)

Nu Metal seemed to appear from nowhere in the late 1990s. Many of the elements that made Rap Metal popular where piled on in spades by Nu Metal artists, drawing a degree of satirical criticism in the process. Nu Metal arrangements included keyboards, turntable ‘scratching’ and Hip Hop‑style rapping. Early Nu Metal came from Metal bands collaborating with established Hip Hop artists. Nu Metal also influenced Groove Metal and Hard Rock.

The calamitous Woodstock ‘99 outdoor music festival held at Griffiss Air Force Base in New York State was tainted by difficult conditions, extortionate food prices, insufficient water supply, poor sanitation, substance abuse, sexual harassment, sexual violence, rape, rioting, looting, vandalism, arson and several deaths. This notoriety – far from the 1969 Festival’s air of peace & love 30 years earlier – directly impacted the careers of many of the Thrash Metal, Post‑Grunge, Hip Hop, Rap Metal and Nu Metal artists that appeared on the festival line up. In particular, Nu Metal’s popularity declined significantly overnight.

Related Genres: Thrash Metal, Rap Metal, Hip Hop, Groove Metal, Big Beat, Electropunk

Examples: Korn, Deftones, Limp Bizkit, Linkin Park, Papa Roach, System of a Down, Kittie, Disturbed, Biohazard, Slipknot, Godsmack, Public Enemy, Faith No More, Otep

Groove Metal (1992‑)

Groove metal, a.k.a. Post‑Thrash, is a genre heavily influenced by Thrash Metal and Hardcore Punk that dates back to the early 1990s. The style is similar to Thrash Metal, but with distorted down‑tuned guitars and a tendency to focus more on syncopated rhythms and heaviness instead of speed. The focus on creating an infectious ‘groove’ gave the genre its descriptive name. Vocals typically consist of screaming, growling or guttural singing.

Groove Metal emerged in the early 1990s with key albums like Pantera’s 5th and 6th studio albums, ‘Cowboys From Hell’ (1990) and, ‘Vulgar Display of Power’ (1992), both of which helped to raise the band’s profile and cement their Groove Metal status. As a direct result of Pantera’s popularity, many Groove Metal bands quickly appeared on the scene hoping to imitate success. Some Thrash Metal bands also experimented with, and crossed over into, Groove Metal during the 1990s to give them an edge. With the start of the new millennium, a new wave of Groove Metal bands emerged, intending to keep the genre fresh and relevant.

Related Genres: Thrash Metal, Hardcore Punk, Nu Metal

Examples: Pantera, Anthrax, Lamb of God, Machine Head, Sepultura, Fear Factory, Skinlab, Prong, White Zombie, Five Finger Death Punch, Hellyeah, Demolition Hammer, Exodus, Exhorder, DevilDriver

Dark Ambient (1993‑)

Another seemingly unlikely fusing of contrasting genres. Dark ambient springs from an earlier form called Ambient Industrial in the 1980s until it was established as a separate sub‑genre in 1993. Dark Ambient’s evolution paralleled the popularity of Ambient Electronica and Ambient Dub genres. While Metal and Ambient seem to make for unlikely bedfellows, the post‑industrial drone and gloomy soundscapes were shaped by Ambient’s (lack of) structural composition, allied to Metal’s ominous and melodramatic overtones. The resulting slow, dark and menacing ambient soundscapes were intended to alienate and isolate the listener with disturbing dissonant tones and textures. While clearly not mainstream Metal, Dark Ambient has proved influential in some areas of the genre including, particularly, the emergence of Blackgaze.

Related Genres: Ambient, Industrial Metal, Ambient Industrial, Industrial Rock, Post‑Industrial, Noise Rock, Blackgaze

Examples: Deafheaven, Agalloch, Aphex Twin, Daniel Avery, Coil, William Basinski, Blut Aus Nord, Cabaret Voltaire, Ben Chatwin, Deathprod, Esoteric, Robert Fripp, Tim Hecker, David Lynch, Mortiis, Phil Niblock, Nine Inch Nails/Trent Reznor, NON, Burzum

Folk Metal (1994‑)

Folk Metal is a sub‑genre of Metal music that developed primarily in Europe throughout the early‑mid 1990s. As the name suggests, the music itself is a fusion of Traditional Folk Music with Metal, usually with prominent use of acoustic folk instruments such as the flute, acoustic guitar, violin, accordion, and various others. However, while retaining Folk’s musical inclinations, some bands excluded instruments usually associated with folk music, replacing traditional sounds with synthesisers. Lyrics are commonly related to Folk‑related themes such as nature, legends and mythology, paganism, new age philosophy, heroism, quests, community traditions and fantasy.

The first Folk Metal artists began to appear around 1990 and began to gain popularity throughout the decade. Since the genre’s origination, several regional styles of Folk Metal have arisen, including Celtic Metal, Viking Metal and Pirate Metal. In addition to geographical variations, Folk Metal is often integrated with other, more notable Metal genres.

Related Genres: Traditional Folk Music, Folk Rock, Viking Metal, Celtic Metal, Pirate Metal, Black Metal, Symphonic Metal, Power Metal

Examples: Primordial, Moonsorrow, Finntroll, Skyclad, Blackmore’s Night, Nokturnal Mortum, Turisas, Elvenking, Cruachan, Mägo de Oz, In Extremo, Subway to Sally, Agalloch, Korpiklaani, Amon Amarth, Alestorm

Symphonic Metal (1995‑)

Symphonic Metal is a sub‑genre of Metal that features elements of symphonic and classical orchestral music. In a similar vein to more conventional Symphonic Rock bands, Symphonic Metal artists frequently make use of choirs, orchestras, chamber music, strings or synthesisers to reproduce neo‑classical elements within a deliberate Metal setting. Symphonic Metal often employs female operatic‑style singing, as well as male growling vocals.

In the mid‑1990s, Swedish Death Metal band Therion (formerly Blitzkrieg) became one of the first Metal artists to switch to the Symphonic Metal sound by extensively incorporating orchestral and classical compositional techniques. European Symphonic Metal artists soon attained relative commercial success. A Black Metal version of the genre, known as Symphonic Black Metal, also developed simultaneously in the mid‑1990s.

Related Genres: Symphonic Black Metal, Symphonic Rock, Symphonic Death Metal, Gothic Metal, Neo‑Classical Metal, Power Metal

Examples: Celtic Frost, Therion, Nightwish, Epica, Dark Sarah, Within Temptation, Fleshgod Apocalypse, Avantasia, Rhapsody of Fire, Septicflesh, Apocalyptica


Metal Era #5 – Millennium Metal: 2000‑

New Wave of American Heavy Metal (NWOAHM) (2000‑)

The New Wave of American Heavy Metal also known as New Wave of American Metal, is a Heavy Metal genre that originated in the United States (duh!) during the early‑mid 1990s and expanded rapidly in the early to mid‑2000s. Some of the bands considered to be part of the movement had formed as early as the late 1980s but did not become influential or reach commercial popularity until the following decades. The term itself borrows from NWOBHM, also focusing on location and time period, rather than a distinctive sound. The term NWOAHM was reportedly coined in 2001 by Mark Hunter, vocalist of the American band Chimaira.

Related Genres: NWOBHM, Alternative Metal, Groove Metal, Industrial Metal, Nu Metal, Metalcore

Examples: Shadows Fall, Lamb of God, God Forbid, Darkest Hour, Killswitch Engage, Unearth, Chimaira, As I Lay Dying, Trivium, …And You Will Know Us By The Trail of Dead

Blackgaze (2005‑)

Blackgaze is one of the more recent Metal trends emerging since the start of the new millennium. Blackgaze seemingly represents another incongruous fusion between the harsh and aggressive sound of Norwegian Black Metal and the more introspective, atmospheric and melodic nature of British Shoegaze and Post‑Rock. Arguably, it might have resulted from Black Metal wanting to migrate from the exile of Extreme Metal into a more commercially acceptable mainstream. Alternatively, it has been suggested that it is a deliberate move to create something different by retaining the pagan and occult foundations of Black Metal while rejecting the offensive Neo‑Nazi leanings. Whether Blackgaze, as an engineered musical crossover, is a temporary niche fad or a serious attempt for discrete genre longevity has yet to be determined, although it has already been around for nearly two decades. Perhaps Blackgaze represents a quest to refresh and rejuvenate existing styles in a new and exciting way to attract a broader audience.

Related Genres: Black Metal, Shoegaze, Post‑Rock, Atmospheric Black Metal, Post Hardcore, Ambient Metal, Dark Ambient

Examples: Alcest, Møl, Agalloch, Deafheaven, Silvayne, Wolves in the Throne Room, Amesoeurs, Harakiri for the Sky, An Autumn for Crippled Children, Exclaim!

Djent (2008‑)

Djent (pronounced ‘jent’) is possibly the most recent primary sub‑genre of Metal at the time of writing, emerging from Sweden, the UK and America in the late 2000s. Djent is sometimes referred to as Math Metal, suggesting its roots lay in Mathcore and Metalcore. Djent is a style of Progressive Metal with syncopated rhythmic structures, angular melodies, and dissonant chords. The distinctive Djent guitar sound is often colloquially referred to as ‘chugga chugga’ and makes use of the same ‘buzzsaw’ BOSS HM‑2 Heavy Metal effect pedal so beloved by Death Metal bands. Typical traits of Djent include groovy polyrhythms (often 4/3 time signature), cycling patterns of varying length with more unusual and complex time signatures, a sporadic and relatively sparse use of snare drum, crash cymbals, and repetitive heavily distorted psychedelic‑style guitar riffs, to create a frenzied, chaotic atmosphere.

Related Genres: Progressive Metal, Alternative Metal, Death Metal, Math Rock, Mathcore, Metalcore

Examples: Meshuggah, Periphery, TesseracT, Animals as Leaders, Born of Osiris, Veil of Maya, After The Burial, Vildhjara, A Life Once Lost, Monuments


Final thoughts on Metal

Right, that’s it, in a pretty large nutshell. This has been a long article but it still only scratches the tip of the iceberg (regular readers will know that I like mixing metaphors!). It feels like I’ve done justice to what’s here while recognising that there is no way I could do justice to Metal as a whole. That would take an encyclopaedic tome and it is way beyond my area of expertise to accomplish.

Strangely for such a diverse and relatively youthful top‑tier genre, there hasn’t been much in the way of Metal genre innovation, development and evolution since c.2010. Most of the advancement has been around consolidating, reviving, rejuvenating, extending and expanding existing genres. That can’t be said for the bands or the music, only for the categories within which the bands and music ‘fit’. It will be interesting to see what direction(s) Metal might take for its next genetic mutation, whenever that may happen.

“The Force is strong with this one” – Darth Vader (from Star Wars IV: A New Hope, 1977)

A quick shout out to some independent Metal record labels that work hard outside the major studio system to bring Metal to consumers. Some of these labels include Nuclear Blast, Earache Records, Napalm Records, Noise Records, Sub Pop Records and Roadrunner Records, among many others. A large number of successful independent labels have routinely been swallowed up by the big corporate music businesses wanting to capture popular niches without having to build credibility and start from scratch.

Whether we like it or not, social diversity in Metal remains an issue. Inequality lies not necessarily with the audience or consumers but with the artists, which tend to remain stubbornly in the province of straight white males. Other than bands like Halestorm, Vixen, Burning Witches, Otep, Epica, Babymetal, Lovebites, Dark Sarah, Leaves’ Eyes, Lacuna Coil, Nightwish, Draconian and Evanescence, females are woefully underrepresented. Non‑white ethnicity of Metal artists also remain resolutely few and far between, bar bands like Living Colour, Sepultura, Alice in Chains, System of a Down, DragonForce and Skindred. Rob Halford, vocalist of Judas Priest became one of the first and most prominent openly gay Metal artist, helping to pave the way for greater openness regarding sexual orientation. There is, however, clearly still more to be done to level the playing field.

While writing this article, I was quite surprised at the number of artists listed that are part of my CD collection/iTunes library, with only a few omissions around the margins. There is also a surprisingly large number of Metal artists that I have on CD/iTunes that haven’t been mentioned here (e.g. Last House on the Left, 36 Crazyfists, The City Burns, Within the Ruins, Burning Skies, Iommi, Damageplan and Cave In). Writing the article has given me a very good reason to revisit many of the great Metal albums out there, as well as to check out new (to me) Metal artists. This venture has also spurred me onto new discoveries to add to my diverse, and sometimes guilty, listening pleasures.

Albums are one thing. Experiencing live music is another. There really is no substitute for seeing Metal played live, whether it’s in a local pub, a live music venue, a stadium arena, or a fully‑fledged open‑air festival. In the UK, annual Metal festivals include Download (which superseded the now‑defunct Monsters of Rock) and Bloodstock. In Germany, there is Wacken, while in France, there is Hellfest. Last but not least, there are Aftershock, Louder Than Life and Rockville in the US. These are just a few; there are numerous Metal Festivals in most countries around the globe if one is motivated to look for them. Keep Music Live.

Some of the most impressive and entertaining concerts the author has attended over the years have been Metal gigs, including German Industrial Metal band, Rammstein in 2022. Another great experience was seeing Black Sabbath’s penultimate gig of their ‘The End’ tour in 2017, concluding their long career (41 years after I first saw them play live). I also saw Metallica in 2009 and again headlining at Glastonbury Festival in 2014 (NB. the first Metal band to do so).

Rammstein Live 30-6-2022
Black Sabbath Live – The End 31-1-2017
Metallica Live – Glastonbury 28-6-14

Demonstrating that times have indeed changed, there is a growing acceptance of the global cultural importance of Metal. The Mongolian Heavy Metal band The HU (NB. Hu is the root of the word ‘human being’ in the Mongolian language) was named as a UNESCO Artist for Peace in 2022. The Hu’s music addresses the themes of gender equality, respect for difference and the importance of protecting nature.


A Metal gear plug

No, not the prongy thingy that you insert into a wall socket for electrical power. Rather a bit of shameless, flagrant self‑promotion. Why not take a browse around CRAVE (Cool & Rare American Vintage Electric) Guitars’ web site for some Metal‑minded matters?

CRAVE (Cool & Rare American Vintage Electric) Guitars: CRAVE Vintage Guitars – Love Vintage Guitars (craveguitars.co.uk)

Possibly my favourite vintage guitar is the Gibson Explorer, which is an ideal axe for heavier types of Rock, such as Metal. The Explorer’s ‘Dirty Fingers’ humbucking pickups featured on all CRAVE’s Explorers are absolutely superb. Explorers are great guitars to play and sound great. That’s probably why CRAVE Guitars has five of them, ranging from 1979 to 1983. The Gibson Flying V is another Metal favourite, although I find them unwieldy in comparison. Then there is the Gibson SG, complete with its own ‘devil horns’. Interestingly, while the Gibson Les Paul is commonly used for hard rock, it doesn’t seem to be as favoured by Metal guitarists.

1984 Gibson Explorer Designer Series ‘Union Jack’
1984 Gibson Flying V Designer Series
1968 Gibson SG Standard

Most Fender guitars aren’t really suited to Metal and don’t tend to appear often in the hands of Metal guitarists, bar a few notable exceptions such as Iron Maiden and John 5. Fender, however, did inspire the slinky ‘Super Strats’ favoured by a large number of shred Metal guitarists from the 1980s onward.

Guitar Brands such as Jackson, Charvel, Ibanez, ESP/LTD, EVH, Schecter, BC Rich, Dean and latterly PRS are more likely to be seen on TV and Metal stages in the 21st Century. PRS in particular were associated with Nu‑Metal guitarists in the 1990s. Many modern shred‑style guitars use the popular and specialised EMG active pickups and Floyd Rose vibrato systems.

Fender Precision bass guitars with their solid, percussive fundamentals are well suited to Metal, as are basses from the likes of Music Man, Ibanez, Warwick, Lakland, Schecter, Rickenbacker and ESP/LTD.

As far as CRAVE Effects goes, there are some interesting metal‑oriented stomp boxes including the aforementioned legendary 1980s BOSS HM‑2 Heavy Metal. There is an original 1960s Dallas‑Arbiter Fuzz Face (think, Hendrix) and vintage Tone Benders from Sola Sound and Colorsound, an early English Marshall The Guv’nor and a filthy ProCo Rat. Then, from Japan, there are also the OTT Ibanez SD9 Sonic Distortion and SM9 Super Metal effects to really push an amp’s front end as well as the obligatory Ibanez TS9 Tube Screamer. Then there is my all‑time favourite, the Electro‑Harmonix Big Muff π fuzz pedal from 1977.

1985 BOSS HM-2 Heavy Metal

CRAVE Amps are generally clean American low gain affairs (but great as a platform for pedals). There are plenty of high gain amps out there ideally suited for creating Metal mayhem, including Marshall, Peavey, Orange, Mesa Engineering, Friedman, Diezel, EVH Gear, PRS, Engel, Hiwatt, Hughes & Kettner, Bogner, Randall, BOSS and Soldano.


CRAVE Guitars’ ‘Album of the Month’

For this article, there really can only be one logical choice. I mentioned at the top of this article that there was an identifiable moment that the Antichrist of Heavy Metal was born. While the Devil’s spawn may have been conceived earlier, there was nothing like it before and rock music changed forever after.

Black Sabbath – Black Sabbath (1970) – Wow! What an entrance from four ordinary lads from Birmingham, England; Ozzy Osbourne (vocals), Tony Iommi (guitar), Geezer Butler (bass) and Bill Ward (drummer). From the now‑iconic, gothic and clearly occult‑ish cover to the dark and ominous musical content, this was one of those milestone studio albums that literally changed the musical zeitgeist. It isn’t the polished, glossily produced, technically proficient album of much 21st Century Metal but back in 1970 it hit hard and, more importantly, it brims with raw passion and emotion. Who knows what would have happened had it not been for Black Sabbath’s savage seven tracks spanning a mere 38 minutes. If it was released today, it probably wouldn’t make much of an impression. However, the ground‑breaking debut has stood the test of time over the last 54 years and will likely continue to impress open‑minded metalheads for the next 54.

So shocking to the conservative majority was this album’s release that it was received with hysterical claims of sinister satanic worship, panic‑stricken proclamations of occult practices and dire warnings of the adverse effect on disillusioned uneducated youths looking for an alternative way to express their suppressed inner angst. Media histrionics added fuel to the frantic fire and headlines’ disproportionate doom mongering perversely helped to cement Black Sabbath’s dark and broody reputation. That is irony. One wonders what those same critics would have made of today’s Extreme Metal. Thankfully, most of us now know much better. I think we can all agree that the real world dangers of today are far, far scarier.

Black Sabbath – Black Sabbath (1970)
[Image: Black Sabbath ‑ Black Sabbath (1970)]

While many fans might cite, ‘Paranoid’ (also 1970) as being the archetypal Sabbath studio album, particularly given the band’s signature title track, it remains a sophomore release that builds on and reinforces their stunning debut. Together, the two albums made 1970 a pivotal year for Rock and vital for the emergence and enduring popularity of Heavy Metal.

“As long as there are kids who are pissed off and have no real way in venting out that anger, heavy metal will live on” – Ozzy Osbourne (Black Sabbath, 1948‑)


Tailpiece

That’s it for this Magnificent Metal Masterpiece (conceited gratuitous alliteration as usual). I trust that it has been an interesting excursion into the heavier and darker side of modern music. I hope that newcomers to Metal found something worth extra exploration (there is plenty of further reading on the hinterwebby thingummy) and I hope readers already familiar with Metal found something enjoyable hidden in the deep dark depths of the discourse.

As a guitarist, the author has dabbled with Metal on and off over the years, although my leanings were more towards Psychedelic/Space Rock/Stoner Rock/Metal. Unfortunately, my limited abilities, poor technical skill and a complete lack of playing speed mean that I never felt confident trying to master it.

Time for a worthy acknowledgement. My son is a long-time confirmed metalhead and I sought his input when writing this article. Many thanks to him for his valuable insights and suggestions. The outcome is much better for it.

A quick, unrelated postscript. Apologies to recent visitors to the CRAVE Guitars website. There is a technical issue with the site’s theme and it is causing problems with both downtime and poor presentation of images. Hopefully, things should be resolved soon. It annoys me as much as it does everyone else.

Next month, we’ll be looking at… erm… err… I have absolutely no idea. One thing is for sure, though, it will be different, again. Watch for this cavernous space to be suitably filled in due course.

Truth, peace, love, and guitar music be with you always. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “If only I could forget much of what I remember and remember some of what I forgot”

© 2024 CRAVE Guitars – Love Vintage Guitars.

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28 Feb 2024

February 2024 – Zen and the Art of CRAVE Guitars Design

by CRAVEGuitars | posted in: History, Introduction, Observations, Opinion | 0

Prelude

HAPPY & HEALTHY FEBRUARY 2024 GUITAR MUSIC AFICIONADOS. Despite the world collapsing into increasingly dire crises at the behest of inept megalomaniac despots, I will endeavour to deliver some (hopefully) light entertainment as a non‑addictive antidote to the agonising anguish of day‑to‑day survival. As woeful soothsayers may predict, ‘the end of the world is nigh’. For once, they might just be right, at least for human civilisation. Time to repent and plead for redemption at the end of days? I think not. At least not yet. In the meantime… rock till you drop, I say. I digress, as usual. Apologies to one and all.

“Better than a thousand hollow words, is one word that brings peace” Buddha (Siddhārtha Gautama – c.480-400BCE)

Back to the business at hand. Pretentious pedantic prose. OK. Up front, forgive me, for there is an underlying understanding in, and a focus on, the simplicity of the here and now that runs through this article, hence the title. It is a contemplative and reflective narrative that draws on the creative essence of CRAVE Guitars over time.

A little while ago, I was doing some file management on my laptop and I came across a number of old documents that caught my attention. They were basically some very crude design ideas created in a transitional period of CRAVE Guitars’ history between 2007 and 2014.

‘Aha’. Lightbulb moment. The discovery might make a different and, perhaps (?), interesting basis for a matter‑of‑factual monthly musing, I thought. So, without further ado, let’s fire up the metaphorical DeLorean and drift back to 2007 to track the evolution of design elements that developed over a period of seven years and which have been a mainstay of CRAVE Guitars for the last nine years or so. A much shorter missive for you this month, you will probably be pleased to know. Some images too, to brighten up the virtual page.


The dawn of CRAVE Guitars: a reminder – 2007

A quick recap may be in order to provide context. I covered the birth and early years progression of CRAVE Guitars back on its 10th anniversary article in July 2017. There is some inevitable overlap with this article. For those that wish to go into a bit more background detail (opens in a new tab)…

July 2017 – Happy Birthday: 10 Years of CRAVE Guitars

There is, though, a bit more to the design components than I covered at the time. The catalyst for establishing CRAVE Guitars as ‘a thing’ goes back to 2007 and the acquisition of a gorgeous 1989 Gibson Les Paul Custom. While this wasn’t actually a vintage guitar at the time, it had many of the beguiling characteristics that are present on many vintage guitars, including minor bumps, nicks, play wear yellowed binding, and a fading lustre resulting in a fine satin patina. The point of mentioning this here is that this event was the germination of an idea and a facilitator for what would become the CRAVE (Cool & Rare American Vintage Electric) Guitars ‘project’.

1989 Gibson Les Paul Custom

“An idea that is developed and put into action is more important than an idea that exists only as an idea.” Buddha (Siddhārtha Gautama – c.480-400BCE)

Once the project’s name was conceived, an initial task was to undertake some due diligence. I checked that no‑one else was using the titles, CRAVE Guitars, CRAVE Vintage Guitars, CRAVE (Cool & Rare American Vintage Electric) Guitars or C.R.A.V.E. Guitars. There was no trace of such a use anywhere in the world that I could readily identify, so I adopted it and everything from 2007 to today, relating to CRAVE Guitars, has carried the CRAVE Guitars © ‘copyright’ (including this article). Things rapidly coalesced from there, at least in my mind. Ping!

The original concept is stated on the home page of the web site, “The name ‘CRAVE’ is a play on words; as an acronym, it stands for ‘Cool & Rare American Vintage Electric’ guitars, while its literal meaning is ‘to yearn for’ or ‘to want greatly’. It may also be taken as a ‘call to action’.”

In addition, the six individual constituent words – cool, rare, American, vintage, electric and guitars – became the core criteria for identifying and acquiring instruments (and associated equipment) for the CRAVE Guitars ‘collection’.

Thus… CRAVE Guitars became more than just a vague notion. Sort of. It was shaping up into being ‘a thing’, although I’m still not quite sure what ‘thing’ it has become. However, it exists, whatever ‘it’ is. It struck me as notable how some things come from nowhere and then somehow develop a life of their own, becoming well‑established over time with no or little subsequent change. While the name stuck, the graphic design to support it did not appear fully formed at the time; the current brand image came along much later.

After the summer of 2007, the odd assortment of random guitar gear acquired over many years came under scrutiny and I quickly realised it needed radical rationalisation if it was to comply with the six core criteria of the project. Firstly my non‑American guitars were sold off, then my acoustic guitars and, finally, guitars newer than 1989 were also sold (bar two). What remained formed the basis of CRAVE Guitars as it is now. What was left were about 6‑8 guitars and 2 basses. Since 2007‑ish, all essential acquisitions have complied with the principle mission and entry criteria to create a rationally thought‑through, clearly defined ‘collection’. I don’t like the word ‘collection’ for all its negative connotations but for this exercise, I can’t think of a better one.

From 2007 to about 2010, the focus was on buying familiar classic guitars solely from Gibson and Fender. This reinforced the baseline from which to proceed. It turned out not to be a good time for buying, as it was just before the global financial meltdown of 2008, so vintage guitar prices were sky high. By 2010, the proverbial bubble had well and truly burst. Sigh. It is a good job that CRAVE Guitars is not financially motivated.

2010 to 2014 was a catastrophic period during which I lost almost everything, including my home, so we’ll bypass that quickly without further reference. What’s gone has gone. The subsequent recovery was painful, slow and laborious.

“Do not pray for an easy life, pray for the strength to endure a difficult one” Bruce Lee (1940-1973)

Since 2014, CRAVE Guitars has focussed more and more on quirky, unusual and interesting ‘affordable’ vintage guitars from other American manufacturers as well as the Big ‘G’ and ‘F’. It wasn’t until early 2019 that a significant proportion of the pre‑loss ‘collection’ was reunited with newer acquisitions after a friend had kept them safe for several years. Since 2019, CRAVE Guitars has been ‘a thing’ again.


The initial CRAVE Guitars designs – 2008‑2014

At this point, I must state that I am not a graphic designer and have no professional training in the craft, although my family does have artistic roots. I do, however, think I have a reasonably good eye for aesthetics. I might have liked to pursue an education and career in art, photography and design (as well as music) but, like most good citizens, I realised that I had to make a living, so my cultural aspirations were sacrificed at the altar of responsibility and any artistic credentials remain entirely amateur.

As the project grew, I proceeded to develop a Microsoft Access database to record each instrument in some detail. The database has been updated a number of times over the years (see below) and is still in use today.

CRAVE Guitars Database Screen Shots

Photographs of each instrument were taken to add to the database and were used in the early activities. Admittedly, the original photos were limited and not high definition by today’s standard so, from 2014, the guitars were re‑photographed in greater detail and quality.

Using the information from the database, a ‘brochure’ of the ‘collection’ was concocted, such as it was, using the early photographs and a basic narrative. The original Arabic‑style ‘logo’ text was a font used by the CorelDRAW graphics package at the time; unfortunately, I can’t recall the font’s name. The marron and yellow colour scheme was intended (arguably) to convey a sense of classy opulence (!?). I know, I know, the approach was very basic and hardly anything to be proud of now but at least it was a start.

“There are only two mistakes one can make along the road to truth; not going all the way, and not starting” Buddha (Siddhārtha Gautama – c.480-400BCE)

CRAVE Guitars Original Logo 2008

However, that is all it was back then; a start. A primitive and very limited run printed pamphlet of some vintage Gibson and Fender guitars from the 1960s to the 1980s inclusive. It was not widely ‘visible/available’ to anyone else who might share my interest, so it was essentially a creative dead end and only of interest in hindsight. It was also a learning exercise. CRAVE Guitars had come a long way, although the evidence may not seem like it.

CRAVE Guitars Catalogue Spread

I suspect that regular readers (if there are any!) will know that I have a principled anathema towards the heinous capitalist practice of accumulating vintage guitars for profit and hoarding them away. This benefits no‑one except the owner’s bank account. I didn’t want to fall foul of that accusation, so I had to find a way of sharing the results of the project with others who have similar interests. It is the sharing element that I feel is important and beneficial.

One way of sharing might have been to become a vintage guitar dealer, like many existing established retail outlets. However, I simply don’t have the ‘killer instinct’ (or the funds) to become a successful hard‑nosed commercial trader, so that option was quickly ruled out. I guess I’m just too nice. Besides, I didn’t have any desire to be like any other businesses. It would be rewarding if I could, in some way, monetize CRAVE Guitars, so that any proceeds could be invested back into the enterprise. However I can’t envisage how that end could be achieved without compromising the principal mission and my own values.

CRAVE Guitars doesn’t have any business premises, so creating some sort of physical curated heritage ‘museum’ (for want of a better word) with only a few average guitars was also out of the question. While I quite like the idea of some sort of unique exhibition, it wasn’t, and still isn’t, feasible. Preliminary research indicated that a gallery or heritage centre wouldn’t attract sufficient visitors to make it worthwhile, so it didn’t even make it to a draft business plan stage.

So, I decided to take the plunge and venture into online sharing. As far as I can tell, there doesn’t seem to be anything quite like CRAVE Guitars out there anywhere. Perhaps it is unique, although I wouldn’t be so arrogant as to assert that particular proposition. It might be exciting to develop some sort of virtual online ‘gallery museum’. However, the technology, for instance pro‑level design software, studio photography, photogrammetry, 3D animation, augmented reality and studio recording, to make it genuinely innovative, immersive and impressive are currently beyond CRAVE Guitars’ modest means. More thought required.

“Design is thinking made visual.” Saul Bass (1920‑1996)


CRAVE Guitars online presence – 2014‑date

In 2014, I had no experience of web site development or running any social media accounts. The emergence of what is recognisably CRAVE Guitars today started in late 2014 culminating with the advent of the CRAVE Guitars web site and social media channels. I was basically starting from scratch but, for me, that was quite ambitious, exciting and frustrating in equal measure.

I had the basic structure of, and a design concept for, a WordPress web site planned out. I went about acquiring the relevant URLs and identifying an ISP (Internet Service Provider) to host the results. A web site without any cohesive design theme would be pretty rubbish, so I had to think of a way of conveying what the entity was and turning that into coherent graphic designs that would become familiar to online visitors.

In addition to the web site, I felt that there would have to be a parallel social media presence, consistent with the aesthetics of the web site where possible. The two leading platforms at the time, Twitter (now Elon Musk’s diabolical ‘X’) and Facebook were priorities. In addition, I had a LinkedIn account, so that also seemed a logical extension. YouTube and Instagram were also popular, so they were other channels to consider. There were/are other social media platforms including Flickr, Pinterest and Tumblr, so I set about making sure that CRAVE Guitars had a presence on all of these (and thereby preventing others from appropriating the name!).

There are some gaps, however. Does anyone remember the social media platform called Google+? I actually liked it but due to inherent security weaknesses, Google shut it down in 2019 and it has become all but forgotten nowadays. I evaluated Snapchat and felt it was irrelevant for CRAVE Guitars. I refuse to use TikTok due to its Chinese ownership, so CRAVE Guitars is not present for ethical geopolitical, environmental, technological and human rights reasons.

Accordingly, the work began in earnest to cultivate the broader CRAVE Guitars ‘brand’ image. Activity on this front was quite significant up until the tempestuous 3‑year hiatus, which took place from November 2020 to September 2023.

“Know well what leads you forward and what holds you back, and choose the path that leads to wisdom” Buddha (Siddhārtha Gautama – c.480-400BCE)


The CRAVE Guitars signature image

Determining a signature image for CRAVE Guitars was kinda easy. The sunburst 1975 Gibson Les Paul Standard was one of my original guitars that I bought second hand in c.1978 and have had ever since. It was already a bit battered when I got it, with buckle rash and some parts removed (pickup covers and scratchplate) but it was all I could afford at the time. People pay good money for fake wear and tear like that nowadays and the Les Paul’s attrition was genuine! NB. Relic is not a verb! Ggrr!

Not thinking anything of it at the time, I had the Les Paul refinished from its original tobacco sunburst, which I didn’t really like back then, to a shiny natural finish, which was very popular during the late 1970s. By the 1990s, I was tired of the somewhat bland natural finish, so it was refinished again in a lovely deep cherry sunburst and the missing parts were restored. That is the condition of the Les Paul at the time of writing. Below is the original CRAVE Guitars photograph.

1975 Gibson Les Paul Standard
[Image: 1975 Gibson Les Paul Standard]

Although the Les Paul’s finish isn’t original, it has been a long‑time favourite axe, so it became CRAVE Guitars’ signature instrument, despite rather than because of its chequered history. I don’t give a hoot that self‑opinionated critics pour scorn on Gibson’s 1970s Norlin‑era guitars.

That Les Paul is the only instrument in the ‘collection’ that has been refinished. I don’t do regrets but, if I did, I would feel guilty for messing with that Les Paul like I did. In my defence, I was young and it was only a couple of years old at the time. It was intended to be a working guitar rather than a collectable. Who would have thought that I’d still have it 46 years later and it would be a figurehead for a vintage guitar enterprise! The Les Paul has, though, endured over the years through the few ups and many downs, so it has become appropriately symbolic for both me and for CRAVE Guitars.


The CRAVE Guitars logo and avatar

I couldn’t afford to appoint a professional designer to come up with a ‘corporate’ logo, so I had to attempt something myself. It was these work‑in‑progress attempts that I came across recently and which prompted this article.

The very early efforts comprised a brainstorming‑type design process with some never‑before‑seen aborted concepts. Some of these early rough draft ideas are shown here.

CRAVE Guitars Early Logo Designs #1
CRAVE Guitars Early Logo Designs #2

I had an epiphany to combine the signature Gibson Les Paul outline and the word CRAVE into a unified logo. Genius, I thought. The very first attempt at the integrated logo was a rough hand‑drawn scrawl made with a marker pen on a small scrap of (white) paper!

CRAVE Guitars Original Logo Scan

I tested out some of these early ‘sketch’ ideas and the CRAVE acronym with a professional graphic designer friend who I respect. He didn’t like it at all, which was a bit disappointing. However, I persevered, as I thought I was onto something that I could live with.

Crave Guitars Logo Evolution

Once the overall Les Paul shape of the logo was firmed up, I had to choose a colour scheme. It was important to me not to try and be too clever, so it was imperative to Keep It Simple Stupid (KISS). For clarity at different resolutions and sizes, I selected a bright/deep blue for high contrast over a pristine white background. A graphics package was used to scan in and then refine the originally hand‑drawn initial outline.

The ‘bobbly’ lines are intended to give the impression of kinetic resonant vibrations of the instrument. Clever tie‑in huh? OK. Maybe not but that’s what I thought and it seemed eminently logical, so I stuck with it.

Most importantly, the graphic design, narrative and photographic imagery must complement, enhance and not distract from the core subject matter – the vintage guitars, basses, amps and effects – which should be able to shine in their own right. The intention was/is that the various components should all work together in an integrated way, creating a whole that is more than the sum of its parts.

CRAVE Logo Basics

“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.” Paul Rand (1914‑1996)

The admittedly very crude, irregular first attempts were then finessed through about 8‑10 incremental, increasingly subtle, iterations. Eventually, it became what you see on the website, social media, business cards, merchandise, etc. today.

CRAVE Guitars Logo Evolution #2

The guitar‑shaped CRAVE logo image was embellished with the word ‘Guitars’ in a clean, modern and minimalist sans serif Segoe UI Light font, which appealed to my eye. With the recent brand update, the logo’s text was selectively extended to read ‘Vintage Guitars’. This approach could also apply to CRAVE Basses, CRAVE Amps and CRAVE Effects. With or without ‘Vintage’ depending on the circumstance.

CRAVE Guitars Fonts

The full logo, however, wasn’t suitable for social media and Internet browsers, which generally uses round or square‑ish ‘icons’ or ‘avatars’ to represent the image of a relevant account so, once the main logo was firmed up, I set about addressing that particular task. The very first draft avatar was a basic black/red silhouette based on a Gibson ES‑335 body outline but it bore very little resemblance to the rest of the brand, so it didn’t last long.

CRAVE Guitars Avatar #1

The logical answer was to reduce the full logo to fit the avatar’s specification. The result of that exercise was to use only the ‘CR’ from the full logo, intended to represent the shape of the Les Paul body (minus neck/headstock).

CRAVE Guitars Avatar Basics

Recently someone not into guitars asked me what the ‘squiggle’ on Facebook was meant to be and I had to explain it. Never a good sign. I had become so used to it that I thought it was obvious. Obviously not! Once again, there was some disappointment but I can live with it. The ‘CR’ Les Paul body shaped avatar for social media has been retained unchanged.

Crave Guitars Avatar Evolution

“Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs (1955‑2011)


CRAVE Guitars merchandise

The aim behind the CRAVE Guitars graphic design is that it can be used beyond the online presence for instance, printed materials and merchandise. CRAVE merch is there for fun, not money. Routine merch items include T‑shirts, mugs, guitar picks, etc. As CRAVE Guitars is not a business or even a physical entity, there is no pre‑prepared merch stock. It’s all made to order as and when needed. Here are a few examples.

CRAVE Guitars Business Card
CRAVE Guitars Guitar Picks
[Image: Business Card]
CRAVE Guitars T-Shirt Designs

CRAVE Guitars future design

Continuity of image is as important as coherence. There are no immediate intentions to change or improve the logo and graphic design. I still believe it to be effective, even though my designer friend still doesn’t like it. The overall aesthetic has been around for ten years now and I think it still looks fresh, clean and modern.

I do review the visuals regularly and think of different ways in which it could be embellished or enhanced but I keep coming back to the basic, simple brand image. Less is more and all that. If it ain’t broke…

At some point, I might want to redesign the brand but not yet. I still like it as it is and it remains visually coherent to my inexpert eye. To change the style radically would, I believe, be counter‑productive and disrupt continuity. Evolution, rather than revolution is likely to be the order of the day, if and when it comes around.

I don’t envisage separate designs for the sub‑brands, CRAVE Basses, CRAVE Amps and CRAVE Effects. They are essentially all under the umbrella of the main brand identity, rather than discrete entities in their own right. They would not exist were it not for CRAVE Guitars. Nor do I envisage any more vintage sub‑brands joining the family any time soon (e.g. drums, keyboards, studio gear, etc.). To diversify further would be to dilute too much.

In the unlikely event that both mankind and I survive until 2027, it will be time to celebrate two decades of CRAVE Guitars. I believe that the design will still be familiar for visitors. Could the CRAVE Vintage Guitars brand design be better? Of course it could.

“Have no fear of perfection. You’ll never reach it.” Salvador Dali (1904‑1989)

I am reluctant to pose the question, ‘what do you think?’, as that would open up a whole can of worms. I see so many logos that are unclear, ambiguous, unrelated to the core business, indistinct, outdated, too detailed, irrelevant, conflicting, poor choice of colours/contrast, overblown, illegible, generic, confusing, ugly, or just plain dull. Simple doesn’t have to be boring. I didn’t set out to create the world’s best logo but, in hindsight, I don’t think it’s too bad. For a rank amateur.

Tantalising snippet… I will return to the subject of the CRAVE Guitars logo in a planned future article. Why? Wait and see!


Final thoughts

One fundamental question for CRAVE Guitars is, ‘Is it worth it?’ I have been doing all of this to share my passion with others but does anyone else actually care or give a damn? It’s also nearly met its demise more than once along the way, so it isn’t a ‘sure thing’. The truth is, I really don’t know what the future holds. I like to think it is a worthwhile adventure but, then again, I am not the one to judge. It is worth it to me.

The website currently gets over 4,000 visitors a month and CRAVE Guitars has over 6,750 followers on X (about 1,000 down from its pre‑hiatus peak) but is that good or not? Again, I have absolutely no idea; they are just numbers. I would hate to think that the last 17 years have been in vain.

A further question is, ‘Why do I do it?’ I have been fascinated by guitars since I got my first nylon‑strung acoustic as a teenager. That fascination prevails to this day. Therefore, I feel quite strongly that CRAVE Vintage Guitars is my ikigai; my purpose in life (from an ancient Japanese philosophy, with ‘iki’ meaning ‘to live’ and ‘gai’ meaning ‘reason’, in rough translation). I have poured my soul into guitars, music and CRAVE Guitars over quite a prolonged period (overall, longer than my entire professional working career, so the effort has been considerable, even though it feels like there is much more to be done before I’m finished (if I live that long!). Is CRAVE Guitars my fate, my destiny? Nah. I wouldn’t go that far; I feel that some decisions are still under my control.

Another profound question is, ‘Where to go from here?’ What is the end game? Well, for that, we’ll just have to wait and see. A great deal depends on currently non‑existent funds. I do not want or intend to give up any time soon; I have become too invested in the project to ‘throw the towel into the ring’ now. I have some thoughts about adding content to the website and some narrative has already been drafted but it is hardly Earth‑shattering. Perhaps a degree of reinvention may be needed after all. I look forward to future developments.

“I never see what has been done; I only see what remains to be done” Buddha (Siddhārtha Gautama – c.480-400BCE)


CRAVE Guitars’ ‘Album of the Month’

This month, I tried to think of something relevant to the article’s theme. If I had to come up with an album that hints at what CRAVE Vintage Guitars stands for, what on Earth could it possibly be? HHhhmm. Tricky one. Sadly, I no longer have any recordings of my own music, lost in the mists of time, so it has to be an established artist. It has to be predominantly guitar music and it should (?) be a recognisable classic (and from the time of many vintage guitars). HHhhmm. Still tricky. So, so many and yet so few! More HHhhmm. This is hard. Gotta pick something. OK, then, here goes; I wouldn’t call it CRAVE Guitars’ theme tune but I like it anyway…

The Doors – L.A. Woman (1971) No ten‑minute self‑indulgent virtuoso guitar wizard solos here, just solid song writing and shed loads of charisma with guitar playing that serves the songs, rather than vice versa. Guitarist Robby Krieger and his trusty Gibson SG Standard along with Ray Manzarek on keyboards, John Densmore on drums and the tragically mercurial Jim Morrison on vocal chords. The Doors didn’t have a resident bass player but that didn’t hold them back – Jerry Scheff played bass on this album. ‘L.A. Woman’ was the band’s last studio album before Morrison’s untimely death in Paris, France in July 1971, at the age of 27. The recording won’t appear in any ‘top 100 guitar albums’ lists but that’s not really the point. I am personally not a huge fan of The Doors but this record stands out for me. Neither is it universally admired. However, it survived my honing down process until it remained on the shortlist of one at the end.

The Doors – LA Woman (1971)

“Where’s your will to be weird?” Jim Morrison (1943-1971)

HHhhmm. Other worthy (in my view) contenders included, Deep Purple – Made In Japan (1972), Genesis – Selling England By The Pound (1973), Black Sabbath – Black Sabbath (1970), Lynyrd Skynyrd – Second Helping (1974), Pink Floyd – Meddle (1971), Led Zeppelin – Physical Graffiti (1975), T.Rex – Electric Warrior (1971), The Cure – Disintegration (1989), Bob Marley & The Wailers – Live! (1975), Steve Hillage – L (1976), Rory Gallagher – Against The Grain (1975), and David Bowie – Let’s Dance (1983).

One interesting observation; all of the above albums emanated from the 1970s and 1980s. Nothing older and nothing newer. Was it really some sort of ‘golden age’ for guitar music or just the music that impacted an impressionable post‑hippie youth?


Tailpiece

So, there you have it; a much shorter discursive diversion (I had to get at least one alliteration in!) this month and a bit different from most other recent articles. I like to mix things up a bit, so a diversity of subject matter keeps things lively and unpredictable. I’m conjuring up something even more offbeat for next month, if it works! There is, though, a lot to do before we get to that point. Watch this space, folks…

In the meantime, if you get any opportunity at all to help bring common sense to the fore and pre‑empt the impending global apocalypse, just do it!

Truth, peace, love, and guitar music be with you always. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “Since when did the truth become a conspiracy theory?”

© 2024 CRAVE Guitars – Love Vintage Guitars.

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