Prelude
BONJOUR, BOUNTIFUL BRETHREN. It is good to have you here with me this late November 2024. As previously mentioned, I am hoping to concentrate on writing, ‘The Distortion Diaries’ (see last article) by creating a bit of time and space, which has meant changing my approach to monthly articles for a (hopefully) short period. So this is another (hopefully) short article, essentially as a placeholder until things get back to ‘normal’ (hopefully). One has to remain hopeful. So far, it hasn’t gone to plan, so I must endeavour harder, for longer than intended. This article is mercifully short (for me) as a result.
This month, though, we have a Tin Anniversary to commemorate. NB. Tin is a silver‑coloured metal and chemical element belonging to the carbon family, with the symbol Sn (from the Latin, stannum) and atomic number 50. A 10th anniversary is designated ‘tin’ because the metal represents durability, strength, flexibility and resistance to corrosion and wear. So, there you go. Tin for Ten it is.
So, exactly what is it that is 10 years (3,653 days) old? CRAVE Guitars online presence, that’s what. Before November 2014, CRAVE (Cool & Rare American Vintage Electric) Guitars had already been a formal, non‑profit entity for seven years (since the late summer of 2007). During those early seven years, it couldn’t easily be shared with anyone. All that changed a decade ago when CRAVE Guitars rapidly became visible to anyone who wanted to find out about it.
“Most modern calendars mar the sweet simplicity of our lives by reminding us that each day that passes is the anniversary of some perfectly uninteresting event” – Oscar Wilde (1854‑1900)
Happy 10th Online Anniversary CRAVE Guitars
It seems a timely moment for celebration. Yup, in November 2014, the web site and the multiple social media channels (some used more than others) have been rattling around in cyberspace (NB. A word coined in the novel, ‘Neuromancer’ (1984) by author William Gibson) for a decade now. And so it was, that the very first short blog article, titled perhaps unsurprisingly, ‘Welcome to CRAVE Guitars’ was posted on 30 November 2014.
Over the years, the web site has expanded and improved, although it hasn’t reached the potential that it undoubtedly has. There is also potential that I would still like it to achieve, all other things being considered. No rush.
Social media grew significantly until ‘The Hiatus’. It used to take up a great deal of every day but this has had to be scaled back considerably over recent years. It’s still there but not in the volume of posts that used to appear. Another step taken to mark the anniversary is that, in addition to the likes of X, Facebook, Instagram, LinkedIn, etc., CRAVE Guitars is now also on Bluesky Social at:
@crave‑guitars.bsky.social.
Over the years, the number of CRAVE Vintage Guitars on the website has steadily increased (to 65 so far). Since the original launch of the website, the other parts of the site, CRAVE Basses (just 4 of them so far), CRAVE Amps (just 5 so far) and CRAVE Effects (68 so far) have also been added for a veritable vibe of vintage variety.
There have been approximately 85 blog articles (a.k.a. ‘Musings’) over the 10‑year period, covering all sorts of topics. The early ones were just a few sentences long and the content has consistently grown in length and complexity over the last decade. The shortest article? ‘Hiatus’ (September 2020) at just 5 lines. The longest? The 14-part ‘Story of Modern Music in 1,500+ Facts’ (between March 2019 and May 2020). My favourite? Probably, ‘Dub Reggae Revelation’ (August 2023). My least favourite? Apart from the embarrassing first ‘Welcome to CRAVE Guitars’ (November 2014), the nadir was probably the melancholic aforementioned, ‘Hiatus’.
One thing that I don’t really understand is why visitors to the website have fallen off a cliff this year, after almost a decade of year‑on‑year increasing numbers. The only thing I can think of is that there has been nothing in the way of new vintage guitar gear recently. In addition, recent articles haven’t been focused on vintage guitars per se as much as they have been in the past – there is only so much one can wax lyrical (NB. a phrase from, ‘Jean-Christophe in Paris’ (1911) by Romain Rolland) about these wonderful artefacts.
“It’s always good to remember where you come from and celebrate it. To remember where you come from is part of where you’re going” – Anthony Burgess (1917‑1993)
A moment of reflection
Has it all been worth it? Big question and one to which I really don’t have an answer. As a not‑for‑profit, non‑commercial entity, CRAVE Guitars exists but it doesn’t actually DO anything. So why bother? Who the heck knows? I don’t. Does it have any value? Well, the vintage guitars definitely do and will only increase in value over the long‑term. Are they worth a lot? Not really, that isn’t the point. I go for unlikely, alternative vintage gear, the sort that serious collectors are likely to overlook. The ‘collection’ as a whole isn’t worth a great deal compared to a highly‑regarded classic like a 1959 Gibson Les Paul Standard, a 1952 Fender Telecaster or a 1962 Fender Stratocaster. Perhaps if I sold every bit of vintage gear I’ve got, I could get one really ‘good’ vintage guitar. However, that wouldn’t satisfy my cravings (sic!) for vintage guitar diversity. Such is life. We all make economic decisions and we all abide by the consequences. Is the CRAVE Guitars brand worth anything in isolation. Sadly, no.
“Let us celebrate the occasion with wine and sweet words” – Plautus (Roman playwright, c254‑184BCE)
Would I be prepared to sell off CRAVE Guitars? Well, I guess everyone has their price, although I have no intention of selling my baby at this time. Having said that, what will happen to CRAVE Guitars when I inevitably hit the mortal exit button? My son will inherit the enterprise in total but, as he has little interest in the venture, it will probably be wound up and sold off wholesale, possibly at auction. Shame.
What would make the biggest difference to both CRAVE Guitars and its online presence over the next ten years? Well, finally getting around to converting the dark, damp cellar of the house into a dry, warm home for the ‘collection’ would be incredible. The technical complexity, practicality, feasibility and cost are all prohibitive, so it ain’t gonna happen anytime soon. Sadly. That’s why the ‘collection’ has largely stalled since Covid, due to finite funds, space and time as well as other competing priorities.
“I’m not going to be caught around here for any fool celebration. To hell with birthdays!” – Norman Rockwell (1894‑1978)
Final thoughts on a virtual tinny decade
I couldn’t let the personal landmark go without some form of recognition but, equally, I don’t want to over‑stress the importance of the fact.
For info, the first ever web site was published on 6 August 1991 by British physicist sir Tim Berners‑Lee (1955‑), a.k.a. TimBL, based at CERN in Switzerland. Now, CRAVE Guitars is like just one grain of sand in a desert. The number of web sites has grown exponentially since 2000. In 2014, when CRAVE Guitars first appeared on the hinterwebby thingummy, there were less than 1 billion web sites globally. According to Statista, there are now over 1.9 billion web sites globally. Approximately 4 million new websites are created annually (as of 2024). No wonder it is so hard to get noticed and so easy to get overlooked these days. The enormity of that broader context makes CRAVE Guitars an infinitesimally insignificant online entity. Sigh.
What do I hope for the future of CRAVE Guitars? Nothing, actually – my ambitions are, out of necessity, very modest and humble. If, in some infinitesimally insignificant, way I have changed the world for the better and/or I have left an infinitesimally insignificant indentation on this isolated lonely world of ours that will be remembered positively in time, then I will be infinitesimally but significantly content.
Will there still be a CRAVE Guitars in another 10 years’ time? Who knows? If I have anything to do with it, yes there will, but who knows what fate and destiny hold in store for us all. I trust that there will be more vintage gear to enjoy over the next decade. So… ceteris paribus, here’s to the next 10 years or so.
“A good time to celebrate is any time you can” – Dr. Seuss (Theodor Seuss Geisel, 1904‑1991)
CRAVE Guitars’ ‘Album of the Month’
This month’s selection kinda fits with the reminiscent nature of the above and needs some preliminary exposition. I tried to think of a studio album that meant a lot to me at the time and which has influenced my own guitar playing. The year was 1976 and the UK saw a rare baking, long hot summer. I took an extended solo road trip and attended my first three open air music festivals (Knebworth, Reading and Hyde Park) during that summer. I was a teenager at the time and it was also memorable for many reasons, some that I don’t think I should divulge here.
I occasionally reminisce selectively (of course) about that life‑affirming blissful ‘Summer of ‘76’ through appropriately rose‑tinted lenses. Coincidentally, it was also the year that I found out about the mysteries of girls of the opposite sex. After that crucial but brief coming‑of‑age journey (think of the evocative films, ‘American Graffiti’ (1972), ‘Fast Times at Ridgemont High’ (1982), ‘Stand By Me’ (1986) and ‘Dazed and Confused’ (1993)), before life became an unavoidable and unbearable progression of obligation, heavy burden of responsibility and other requisite restraints. I have never been able to shatter the shackles of adulthood and recapture that youthful sense of vitality, vigour, liberty and élan. What album on Earth could possibly live up to all that? For me, it was…
Steve Hillage – L (1976). ‘L’ was the sophomore solo studio album by Steve Hillage, who came to the fore as guitarist with the psychedelic/progressive rock band, Gong. The LP, produced by Todd Rundgren in New York, was released in September 1976 on the Virgin record label. It comprises just 6 tracks covering 44 minutes. While other Steve Hillage albums may be closer to his Canterbury Scene roots, ‘L’ was elevated into something greater in my mind, probably because of the combination of time and place in my heady, youthful experiences. I recognise that it won’t be to everyone’s taste but that is not the point. For me it exhibited both earthbound joyful exuberance and infinite cosmological splendour. I guess you had to be there to understand.
The first time I saw Steve Hillage live was at the above mentioned Hyde Park free festival on 18 September 1976, attended by over 150,000 people. Queen headlined that particular event. Todd Rundgren’s Utopia and Lynyrd Skynyrd performed at Knebworth on 21 August that same year, with The Rolling Stones headlining. Reading Festival between 27‑29 August saw Gong, 801 and Colosseum II amongst others. Since then, I have seen Steve Hillage and Gong live at Brighton and, as System 7 at the Glastonbury Festival. The most recent Steve Hillage concert I went to was in 2022, so he has held a place in my music appreciation for nearly 50 years! Yikes! While I don’t have ‘guitar heroes’, Steve Hillage was influential for me and I still believe that he is a much underrated songwriter, musician and guitarist.
“A lot of good love can happen in ten years” – Jim Carrey (1962‑)
Tailpiece
Well… that’s basically it for another month. Short and (maybe) sweet. There is rarely an opportunity to celebrate something positive and this month was an occasion to do just that. Without me bringing it up it, it would surely have passed into history completely unnoticed. So, Happy 10th Birthday to CRAVE Guitars’ presence on the ‘information superhighway’ (NB. A term coined by American Senator Al Gore Jr in 1978). Do you remember when the Internet was called the ‘World Wide Web’ (a term coined by Sir Tim Berners Lee in 1989)?
As a final moment of contemplation, what were you doing 10 years ago today? What momentous moments have you experienced over the last 10 years? Spend just a moment to contemplate the positives. Endure the bad and celebrate the good.
Truth, peace, love, and guitar music be with you always. Until next time…
CRAVE Guitars’ ‘Quote of the Month’: “Dystopia is as guaranteed as utopia is unobtainable”
© 2024 CRAVE Guitars – Love Vintage Guitars.
