October 2026 – A Timeline of Guitar History in 400+ Snippets: Part III

Prelude

HOT DIGGITY DOG! What the heck dude! Now wait jus’ a doggone minute! This article was not meant to exist but it does. How did that happen? Why zat den? All will be explained in good time. For now, bienvenidos queridos amigos. Willkommen, liebe freunde. Bienvenue chers amis. ‘Ello maties. What up dawg. Once again, you are genially granted admission to the bizarrely brilliant biosphere of CRAVE Guitars, as we begin the final run up to the end of 2026. Autumn is definitely now with us up here in the northern hemisphere. It’s usually at this point that I make some sort of wise‑ass comment. However, at the time of writing, I don’t have anything worthy of my regular wise‑ass‑ness. I’m not usually struck mute. I got nothin’!? I must be losing it (whatever ‘it’ is). Seems a good time to give y’all a break from my perpetually pretentious and pompous prattle (Ed: keeping the alliterative assonances going, though).

“I just go where the guitar takes me” – Angus Young (1955‑)


This Month at CRAVE Guitars…

Previously on… Part I of the guitar timeline covered the period 5300BCE‑1899 and Part II covered the much shorter but very intensive period, 1900‑1959. Part I had all the prefatory blurb, Part II was largely blurb‑less, and this Part III has all the concluding blurb, so there isn’t much need for any surplus blurb this month. Apart from the fact that there was never intended to be a Part III, it should be no surprise that, as there is one, it follows on from Part II. There is genuinely not a lot else to add at this point.

Follow the links below for the preceding two articles in this series should you wish to view/review the story so far (each link opens a new browser tab)…

August 2026 – A Timeline of Guitar History in 400+ Snippets: Part I
September 2026 – A Timeline of Guitar History in 400+ Snippets: Part II

As with Parts I & II, no AI was used in researching and writing this article; simply the author’s feeble neurons, synapses and shedloads of patience. ‘Quotes of wisdom’ continue the theme of insights into the guitar. Only a small number of hard‑earned images again this month.

“I’m just a guitarist in a kick‑ass rock and roll band. What more could I ask for?” – Eddie Van Halen (1955‑)


The Rationale for the Article

Why are we here? No, it is not some philosophical existential enquiry. Sorry. While that is unquestionably an important question to ask, it doesn’t really relate to vintage guitars (or does it?) More prosaically, why is there a Part III when it was originally planned to be a 2‑part saga? Well the draft Part II grew to such an extent that I felt it was too much for readers to absorb in one go, so I split it in two at the last moment (very Hollywood!). So here we are (again) with a revised supplemental conclusion.

As you might expect from the title, Part III is a direct continuation of the previous two articles. It is also the concluding episode. Genuinely this time. Honest. The three parts together set out the long and storied history of the guitar, so no further justification is really necessary.

The guitar had achieved a commanding status that really coalesced during the 1950s with the introduction of mass produced solid body electric guitars coinciding with the advent of rock & roll, reflecting progressive and permissive cultural and social change in America and the UK. The ‘swinging’ 1960s multiplied that trend manifold and the 1970s continued the astonishing profoundly reformist emancipation of society and the democratisation of popular music that mirrored it (NB. the 1970s were termed ‘the “me” decade’ by author Tom Wolfe in his book, ‘The “Me” Decade and the Third Great Awakening’ (1976), referring to move towards ‘atomized individualism’ after the communal counterculturalism of the 1960s).

The guitar’s pre‑eminence has continued well into the 21st Century. Its status, however, is now challenged strongly by digital music creation, production, distribution and sale. In 2026, AI is an additional major new factor, with which the industry is struggling to grapple. AI, though, has no idea whatsoever what a guitar is or how it is played or the delicate nuances nurtured by skilled musicians who spend decades honing their unique expertise. Guitars at the time of writing remain resolutely in the analogue domain. For now.

The guitar’s omnipresent domination may now be under threat, as it has been many times in the past (think of the disco boom of the 1970s and the pop‑synth boom of the 1980s, both of which boldly and dismally signalled ‘the death of guitar music’). The world’s favourite instrument must continue to adapt if it is to secure a relevant and prosperous future. That is a subject for further debate and this retrospective chronology is not the place for such a discussion.

“The guitar is the coolest instrument in the world” – Steve Vai (1960‑)


A Timeline of Guitar History: Part III – 1960‑2026

Here we go then, with the remainder of the 20th Century (1960-1999) and the 21st Century so far (2000‑2026), setting out in the final 200 entries covering the last 66 years of our extensive 5,500‑year historical journey.

As with the last two articles, for those with an attention deficit, the infographic below provides a significantly abbreviated alternative version.

1960Gibson introduced the Hummingbird square‑shouldered dreadnought flat top steel strung acoustic guitar, with solid Sitka spruce top and solid mahogany back and sides. A stylised hummingbird was engraved on the pickguard
1960Fender introduced the ‘Blonde’ series of valve amplifiers, manufactured until the style was discontinued in 1964
1960Fender introduced the offset solid‑body Jazz Bass with a narrower neck to broaden appeal and to complement the existing Fender Precision bass
1961The original single‑cutaway Gibson Les Paul was discontinued and an all new Les Paul Standard was introduced by Gibson with a radical double‑cutaway design that would be renamed the SG in 1963. Les Paul did not approve of the new look, despite his name appearing on the headstock. The original single‑cutaway Gibson Les Paul design would be re‑introduced in 1968
1961Fender introduced the offset solid‑body 6‑string Bass VI (originally just VI). Unusually, it wasn’t a bass or a guitar and neither was it a baritone. The Bass VI had a scale length of 30”, between a bass and a guitar and was tuned an octave lower than a normal guitar’s standard EADGBE tuning. Like the Jazzmaster, the Bass VI had a vibrato. The model was discontinued in 1975
1961Gretsch updated the 6128 Duo Jet guitar with a double cutaway body, retaining the chambered body and giving the Jet a more modern aesthetic
1961Valco introduced the innovative National and Supro guitar lines with hollow resin‑bonded fibreglass (Res‑O‑Glas) bodies
1962Marshall Amplification was founded by English drummer and retailer Jim Marshall (1923‑2012) in London, England, UK
1962Fender introduced the upmarket Jaguar offset solid body short‑scale (24”) electric guitar to complement the Jazzmaster that had been launched in 1958
1962Following the Hummingbird, Gibson introduced the Dove square‑shouldered dreadnought flat top steel strung acoustic with solid Sitka spruce top and solid flame maple back and sides. It featured an engraved pickguard with mother‑of‑pearl dove inlays
1962Maestro (a Gibson brand) introduced the FZ‑1 Fuzz Tone effect pedal, the first widely available fuzz/distortion guitar effect pedal
1962Ernie Ball Inc. was founded by American musician and entrepreneur Roland Sherwood Ball (1930‑2004) in San Luis Obispo, California, USA initially to market guitar‑related products. The company is best known for its guitar and bass strings
1963Gibson hired legendary American Chrysler automotive designer Ray Dietrich (1894‑1980) to style and launch the company’s Firebird guitar and Thunderbird bass. The innovative ‘reverse’‑bodied instruments featured neck‑through body construction and new mini pickups. There were four Firebird models I, III, V and VII and two Thunderbird bass models II and IV
1963Following the end of an endorsement deal, Gibson officially re‑named the double cutaway Les Paul as the SG (Solid Guitar). There were four models, the Junior (single P90), Special (dual P90s), Standard (dual humbuckers) and Custom (triple humbuckers)
1963Guild introduced the S‑100 (SG‑like) and the curious S‑200 Thunderbird solid body electric guitars
1963Rickenbacker introduced the iconic 360 hollow body electric guitar. A 12‑string variant, the Rickenbacker 360/12, was made famous by The Beatles and The Byrds in the mid‑1960s
1963Marshall introduced the legendary JTM45 valve amplifier head, rated at 45W. Alongside the amp, Marshall also introduced the now‑legendary closed‑back 4×12” speaker cabinet. The JTM45 model was discontinued in 1966
1964Fender introduced the ‘blackface’ series of valve amplifiers, manufactured until the style was discontinued in 1967
1964Fender introduced the short scale (24”) dual pickup solid‑body electric Mustang ‘student’ guitar with a unique innovative vibrato mechanism
1964Larry and Joe Macari founded Sola Sound Ltd. in London. The company made guitar effect pedals and amplifiers that were sold through the Macari’s Musical Exchange shops. Sola Sound made effects for in‑house brand, Colorsound from 1967
1965Kustom Amplification was founded by Charles A. ‘Bud’ Ross (1940‑2018) in Chanute, Kansas, USA. The brand was notable for its distinctive ‘Naugahyde tuck‑n‑roll’ styling used until c.1975. Ross sold Kustom to Baldwin Piano Company in 1972, after which Ross went on to found ROSS effects in 1974
1965American innovator and entrepreneur, Hartley Peavey founded Peavey Electronics in Meridian, Mississippi, USA. Peavey started marketing electric guitars and basses from 1978. Peavey remains one of the largest global musical equipment and pro audio manufacturers
1965Fender Musical Instruments was sold to the giant media company, CBS (Columbia Broadcasting System) for $13m. The company’s founder, Leo Fender was barred from competing with his former business for 10 years, after which he was involved with the formation of Music Man in 1974
1965Fender introduced the offset solid body Bass V, the world’s first commercial 5‑string bass, by adding a high ‘C’ string. Unusually, it only had 15 frets despite its long 34” scale. The Bass V was discontinued in 1971
1965Fender introduced the offset Electric XII 12‑string solid‑body electric guitar, the final guitar designed by Leo Fender for the company that bore his name. The model was intended to compete with the popular Rickenbacker 360/12. The Electric XII was discontinued in 1969
1965Gibson introduced the ‘non‑reverse’‑bodied Firebird and Thunderbird bass to replace the ‘reverse’‑bodied models introduced in 1963. The new shape was simpler and cheaper to produce than its predecessor. Fender threatened Gibson with legal action over the Firebird’s body shape, citing Leo Fender’s 1958 US patent for offset body guitar design as used on the Fender Jazzmaster
1965Ovation was founded by aeronautical engineer and inventor Charles Kaman (1919‑2011), in Hartford, Connecticut, USA. Kaman used his technical background to develop the innovative Ovation ‘Lyrachord’ roundback electro‑acoustic guitar
1965British company Sola Sound introduced its most famous guitar effect pedal, the Tone Bender fuzz, based on the earlier American Maestro Fuzz Tone
1965Dunlop Manufacturing was founded by Scottish immigrant to the USA, entrepreneur and businessman Jim Dunlop (1936‑2019) in Benicia, California, USA to sell guitar‑related products
1965Maxon, an effect pedal brand name used by Nisshin Onpa, was established in Tokyo Japan. Maxon famously made effect pedals for Ibanez until 2002
1965Japan started to import significant numbers of cheap guitars into the US market, many of them flagrant clones of established American models. The competition ultimately led to the infamous ‘lawsuit era’ scandal of the 1970s
1966Fender introduced the short scale (30”) offset solid body ‘student’ Mustang Bass to complement the Mustang 6‑string guitar
1966Ted McCarty stepped down from his role as president of Gibson and acquired Bigsby. McCarty became president of the new company
1966The first wah‑wah effect pedal was created by Bradley J. Plunkett and Lester Kushner at Warwick Electronics Inc., distributed by Thomas Organ Company and named after trumpeter Clyde McCoy (1903‑1990). The effect was subsequently renamed the V846 VOX Wah‑Wah. A US patent was filed in 1967 and granted in 1970
1966Hiwatt (as Hylight) was founded by British audio engineer Dave Reeves in Surrey, England to build high power valve amplifiers. Reeves was also contracted to build amplifiers for Ivor Arbiter’s Sound City brand
1966Fender introduced their first solid‑state amplifiers based on existing successful valve amplifiers like the Twin Reverb and Bassman. Traditional vacuum tubes were replaced by silicon transistors. Fender’s transistor amps were not commercially successful and Fender discontinued solid‑state amplifier production by 1971
1966Danelectro was acquired by the giant media company MCA Inc. (Music Corporation of America). In addition to the main brand, a budget range of guitars was introduced under the Coral name. By 1969, Danelectro had ceased manufacturing
1966The iconic circular Fuzz Face guitar effect pedal was introduced by British entrepreneur Ivor Arbiter (1929‑2005). The Fuzz Face was another adaptation of the Maestro Fuzz Tone. In 1969, the Arbiter name was sold to rival Dallas and the merged company was re‑named Dallas‑Arbiter
1966Yamaha introduced their first made‑in‑Japan steel strung acoustic guitar, the FG180 as well as their first electric guitars, the SG‑2/3/7 and the SB‑2 electric bass. Yamaha’s first nylon strung classical guitars were introduced in 1967
1967Having pioneered humbucking guitar pickups at Gibson, American electronic engineer Seth Lover began working for rival company Fender
1967Fender introduced the ‘silverface’ series of valve amplifiers, manufactured until the style was discontinued in 1981
1967Gretsch was acquired by the Baldwin Piano Company. Production lasted until 1981 when Baldwin ceased manufacturing of Gretsch products
1967Fender introduced the short scale single‑pickup Bronco ‘student’ guitar with a unique innovative vibrato mechanism The Bronco was the final addition to Fender’s ‘student’ range that included the Musicmaster, Duo‑Sonic and Mustang
1967Danelectro, recently acquired by MCA, introduced the Coral Electric Sitar developed by session guitarist Vinnie Bell (1932‑2019) to capitalise on the Indian influence on Anglo‑American psychedelic rock and pop music in the late 1960s
1967Guitar manufacturing firms, Valco and Kay Musical Instrument Company merged, only for the resulting business to go bankrupt in 1968
1967Jean Larrivée Guitars Inc. was founded by Canadian luthier, Jean Larrivée (1944‑) in Toronto, Canada to make premium classical and acoustic guitars
1967Laney Amplification was founded by musician Lyndon Laney (1948‑2026) in Birmingham, England
1967Guitar effect brand Colorsound was established by brothers Larry and Joe Macari in London, England to supplement the existing Sola Sound business
1967Thomas Organ Company introduced the Cry Baby Wah effect pedal, basically a copy of the VOX V486 wah. Dunlop Manufacturing acquired the Cry Baby name in 1982 and released the GCB95 Cry Baby Standard Wah
1967Shergold Guitars was founded by former Burns of London employees Jack Golder and Norman Houlder in London, England
1967Swedish musical instrument manufacturer, Hagström introduced the world’s first 8‑string bass guitar (with 4 courses of paired strings), the H8. The short‑lived H8 was discontinued in 1969
1968Effect pedal manufacturer, Electro‑Harmonix was founded by Mike Matthews (c.1942‑) in New York City, USA, initially with the Muff fuzz and Linear Power Booster effects. The original company went out of business in 1984
1968Fender introduced the Telecaster Bass, a variant of the Precision bass, based on the original Precision bass design from 1951. It wasn’t technically a reissue as the model hadn’t previously been called the Telecaster bass
1968Following musician demand from the likes of English guitarist Eric Clapton, Gibson reintroduced the single cutaway Les Paul, which had been discontinued in 1961. The classic Gibson Les Paul model has been in continuous production since
1968Fender introduced the semi‑hollow Telecaster Thinline electric guitar, initially with standard Telecaster pickups and, from 1972, with ‘wide range’ humbucking pickups. The Telecaster Thinline was discontinued in 1980
1968Dan Armstrong (1934‑2004) designed the innovative clear Plexiglas (a.k.a. Acrylite, Lucite, Polymethyl methacrylate (PMMA)) guitar for Ampeg. The instrument featured innovative interchangeable pickups. The model was discontinued in 1971
1968HH Electronics was founded by Mike Harrison in Cambridgeshire, England to build solid‑state amplifiers, PAs, mixers and speaker systems. HH went bankrupt in 1984
1968British company, Orange Amps was founded by musician, electronics designer and retailer Clifford Cooper (1942‑) in London, England
1968American guitar manufacturer Mosrite filed for bankruptcy and was finally shut down in 1969
1969Gibson’s parent company, Chicago Musical Instruments Ltd (CMI), was acquired by South American conglomerate Ecuadorian Company Limited (ECL). ECL then changed its name in 1974 to Norlin Musical Instruments (a contraction of NORton Stevens of ECL and Arnold BerLIN of CMI)
1969Mesa Engineering was founded by musician and electronics repair man, Randall Smith (1946‑) in Petaluma, California, USA. The company was famous for introducing Mesa/Boogie Mark and Dual Rectifier valve amplifiers
1969Morley was a brand established by Tel‑Ray Electronics Inc., founded by American brothers Raymond and Marvin Lubow in Los Angeles, California, USA to make guitar effect pedals. Uniquely, Morley used photoelectric circuits rather than potentiometers to control the company’s effects. Chicago‑based Sound Enhancements Inc. acquired Morley in 1989
1969Alembic Inc. was founded by American/Australian sound engineer Owsley Stanley (1935‑2011) in Novato, California, USA to build high‑end electric basses, guitars and preamps
1972Although he had been building valve amplifiers for several years, reclusive Howard ‘Alexander’ Dumble (1944‑2022), based in Bakersfield, California, USA released his legendary amp model, the Dumble Overdrive Special. All Dumble amps were hand‑made personally by Dumble, largely to special order. Only about 300 Dumble amps were made during his lifetime
1969Gibson produced their first low impedance electric guitars, the Les Paul Personal and Professional models. They would evolve into the better‑known Les Paul Recording model in 1971. Low impedance pickups were favoured by guitarist Les Paul for use in the recording studio
1969Pignose Amplifiers was founded by Richard Edlund and Wayne Kimbell in Chicago, Illinois, USA. The diminutive Pignose guitar amplifier was a portable battery‑powered unit, rated at 5W with a single 5″ speaker
1969American effect pedal manufacturer Electro‑Harmonix introduced its most famous product, the Big Muff Pi (π) fuzz pedal
1969Willie Nelson acquired ‘Trigger’, named after Roy Rogers’ horse. The iconic guitar was a Martin N‑20 nylon strung classical acoustic guitar purchased after his previous Baldwin guitar had been accidentally damaged
1970American writer and businessman, George Gruhn (1945‑) opened the Gruhn Guitars shop in Nashville, Tennessee, USA. Gruhn was co‑author of the industry reference, ‘Gruhn’s Guide to Vintage Guitars’ (1990, revised 1999)
1970The Randall Amplifier Company was founded by Don Randall (1917‑2008) in Irvine, California, USA. Randall had been a manager at Fender in the company’s early years and was notable for naming the Telecaster and Stratocaster guitars
1970C.F. Martin & Company introduced the budget Sigma brand guitar range made in Japan to compete with cheap foreign imports into the USA. Production was moved to South Korea in the 1980s. Sigma guitars were discontinued in 2007
1971Seth Lover designed the ‘Wide Range’ humbucker pickup for Fender, using unique CuNiFe (copper/nickel/iron) magnets. The ‘Wide Range’ pickups were used on the Telecaster Custom, Deluxe and Thinline, as well as the upmarket offset semi‑acoustic Starcaster
1971Larry DiMarzio (1948‑) founded DiMarzio Inc. (incorporated in 1975) in Staten Island, New York, USA to produce after‑market guitar pickups
1972The multinational Roland Corporation was founded by Ikutaro Kakehashi (1930‑2017) in Osaka, Japan. Roland manufactured electronic musical instruments, as well as musical hardware and software. Roland contributed significantly to the development of the MIDI (Musical Instrument Digital Interface) standard for synchronising and controlling electronic instruments
1972Ovation introduced the Breadwinner 1251 electric guitar with ergonomic styling, innovative ‘lyracord’ finish, toroidal pickups and active electronics. The model was discontinued in 1979
1972MXR Innovations was founded in Rochester, New York, USA by Keith Barr and Terry Sherwood. The first effect pedals made were the MXR Dyna Comp, Phase 45, Phase 90 and Distortion+. The company closed down in 1984
1972The BOSS brand was formed as a separate division within the Roland Corporation to manufacture compact guitar and bass effect pedals
1972Musitronics Corporation (a.k.a. Mu‑Tron) was founded by former Guild employees, Mike Beigel and Aaron Newman in Rosemont, New Jersey, USA to manufacture effect pedals. The company ceased production in 1979
1972Godin Guitars was founded by Robert Godin in Montreal, Quebec, Canada. Godin went on to become the largest guitar manufacturer in Canada
1972Fernandes Guitars was formed from its predecessor, Saito Musical Instruments, founded in 1969 in Niizo, Japan
1973Cort was founded by Jung‑gyu Park in partnership with American importer Jack Westheimer. Cort was based in Seoul, South Korea to mass produce guitars and basses. Production was expanded into Indonesia and China, making it one of the largest global guitar manufacturers. Cort manufactured guitars under its own name as well as for many other brands
1973Hamer Guitars was founded by Paul Hamer and Jol Dantzig in Wilmette, Illinois, USA. Hamer was widely regarded as one of the first ‘boutique’ guitar builders. Hamer is now part of Fender
1973Collings Guitars was founded by American luthier Bill Collings (1948‑2017) in Austin, Texas, USA to build high‑end acoustic, electric and archtop guitars as well as mandolins and ukuleles
1973Fylde Guitars was founded by English luthier Roger Bucknall (1950‑) in The Fylde, Lancashire, England to build handmade one-off custom acoustic guitars. Fylde relocated to Penrith, Cumbria, England in 1996
1973DOD Electronics was founded by David Oreste Di Francesco and John Johnson in Salt Lake City, Utah, USA to manufacture reliable low‑cost guitar and bass effect pedals. DOD and parent company DigiTech were acquired by Cort in 2022
1974Gibson’s newly renamed parent company, Norlin Musical Instruments, moved production of Gibson guitars from its traditional home in Kalamazoo, Michigan to Nashville, Tennessee, USA
1974Gibson introduced the Marauder solid body bolt‑on electric guitar with innovative pickups and electronics designed by musician and guitar pickup specialist, Bill Lawrence (1931‑2013). The related S‑1 was released in 1975
1974Music Man was founded by Forrest White and Tom Walker in partnership with Leo Fender, based in Fullerton, California, USA to make guitars, basses and amps. Music Man’s best known instrument was the Stingray Bass. Music Man was acquired by Ernie Ball in 1984
1974Travis Bean Guitars was founded by American luthier Travis Bean (1947‑2011) and business partner Gary Kramer in California, USA. The company was famous for its solid body guitars with through‑body aluminium necks. Travis Bean guitars were discontinued in 1979
1974Guitar manufacturer, B.C. Rich was founded by Bernardo Chavez Rico (1941‑1999) in Los Angeles, California, USA. Rico had been building guitars since 1969
1974The Charvel guitar company was founded by Wayne Charvel (1941‑2026) in Azusa, California, USA. Charvel is now owned by Fender
1974Gordon Smith Guitars was founded by Gordon Whitham and John Smith in Greater Manchester, England. Gordon Smith was acquired by Auden Guitars in 2015
1974After selling Kustom amps in 1972, Charles A. ‘Bud’ Ross founded ROSS effect pedals in Chanute, Kansas, USA. Early American ROSS pedals included the Compressor, Distortion and Phaser R1. Ross became defunct shortly after moving production to Taiwan in c.1980
1974Taylor Guitars was founded by American luthier and entrepreneur Bob Taylor (c.1954‑) and Kurt Listug in El Cajon, California, USA to make high‑quality acoustic and electro‑acoustic guitars
1974Lowden Guitars was founded by luthier, George Lowden (1952‑) in Bangor, County Down, Ireland to make premium acoustic guitars
1975The Harmony Guitar Co. ceased production. Stock was auctioned in 1977 and the brand name was sold off. The brand was resurrected by Singapore‑based Bandlab Technologies in 2018 and resumed making guitars in the USA
1975The ESP Company Ltd. was founded by Hisatake Shibuya (1937‑2024) in Tokyo, Japan to manufacture electric guitars and basses. ESP launched the budget LTD range in 1995
1975The Roland Corporation introduced the Jazz Chorus solid‑state combo guitar amplifier with a built‑in analogue Chorus effect. Models included the famous JC‑120, producing 120W into 2×12” speakers
1976The Santa Cruz Guitar Company was founded by Richard A. Hoover and investors in Santa Cruz, California, USA to make premium grade acoustic guitars
1976Dean Guitars was founded by American luthier Dean Zelinsky (1957‑) in Chicago, Illinois, USA to specialise making guitars favoured by heavy metal musicians. Dean Guitars and sister company Luna Guitars filed for Chapter 11 bankruptcy in the USA in mid‑2026 following legal action from Gibson
1976After leaving Travis Bean, Gary Kramer, with business partner Denis Barardi, founded Kramer Guitars with in Neptune, New Jersey, USA. Early Kramer guitars featured distinctive cast aluminium necks with wooden inserts. Kramer went bankrupt in 1989 and the brand name was subsequently acquired by Gibson in 1997
1976Music Man introduced the innovative solid body electric Stingray Bass alongside the Stingray guitar, both incorporating new humbucking pickups and ground‑breaking on‑board active electronics
1976Yamaha introduced the SG2000 solid body double cutaway electric guitar, designed in collaboration with Mexican/American guitarist, Carlos Santana. The SG2000 was effectively the first original‑design Japanese guitar to compete with the American Gibson Les Paul
1976Seymour Duncan was founded by Seymour W. Duncan (1951‑) and his wife Cathy Carter in Santa Barbara, California, USA to manufacture aftermarket guitar pickups
1976The innovative EBow (Electronic Bow) was introduced by Heet Sound at the NAMM Show in the USA. The battery‑powered hand held device used an electromagnetic field to induce string vibrations, creating a bowed string‑like effect
1976The Floyd Rose Locking Tremolo System (actually a vibrato) was designed by American musician and engineer, Floyd D. Rose (1948‑). The invention was granted a US patent in 1979
1976Schecter Guitar Research was founded by David Schecter in Van Nuys, California, USA initially to make guitar parts and then electric guitars from 1979. Schecter is now owned by Hisatake Shibuya who also owns ESP/LTD
1976TC Electronic was founded by Kim and John Rishøj in Denmark to produce a wide range of professional music audio equipment including guitar effect pedals and studio effects. TC Electronic is now owned by the holding company Music Tribe
1977Gibson introduced the innovative RD (Research & Development) series of guitars and basses featuring complex on‑board active electronics designed by synthesizer pioneer Robert Moog (1934‑2005) while he worked for Norlin. The RD line was discontinued in 1982
1977American guitarist Eddie Van Halen created his famous ‘Frankenstrat’ guitar made from a wide range of sources including Schecter, Fender, Floyd Rose, Gibson and others. The guitar, with its distinctive striped finish influenced subsequent ‘superstrat’ guitar designs. The EVH brand was formed in 2007 as a subsidiary of Fender to sell electric guitars and amps
1978EMG Inc. was founded by Rob Turner in Long Beach, California, USA, to manufacture innovative active guitar pickups. EMG is now based in Santa Rosa, California
1979Ibanez introduced the legendary TS‑808 Tube Screamer Overdrive Pro effect pedal, with its distinctive green enclosure and square footswitch. The iconic original model was superseded by the TS9 in 1981
1979Trace Elliot was founded by retailer Fred Friedlein in Romford, Essex, England to make bass amplifiers and speaker cabinets. Trace Elliott is now owned by Peavey Electronics
1979Steinberger was founded by Ned Steinberger (1948‑) in Brooklyn, New York, USA to make innovative headless guitars and basses. Gibson acquired Steinberger in 1987
1979Kahler International, Inc. introduced the Kahler Tremolo System (actually a vibrato), invented by Gary Kahler and Dave Storey in Las Vegas, Nevada, USA
1980G&L Musical Instruments was founded by George Fullerton (1923‑2009), Leo Fender and Dale Hyatt in Fullerton, California, USA to make electric guitars and basses. G&L were the initials of George and Leo. G&L ceased production in 2025 and Fender (the company) acquired the rights to the brand name
1980After leaving Charvel, American luthier Grover Jackson (1949‑) founded Jackson Guitars in Glendora, California, USA. Fender acquired both Jackson and Charvel from the Japanese Akai Musical Instruments Corporation in 2002
1980Vigier Guitars was founded by French luthier Patrice Vigier (1957‑) in Grigny, Essonne, France. Vigier is famous for its unique Excalibur Surfreter Supra Fretless Guitar
1981Baldwin Piano Company ceased production of Gretsch instruments. In 1985, Fred W. Gretsch, the original founder’s great grandson and nephew of Fred Gretsch Jr, acquired the Gretsch brand name and offshore production resumed in Japan in 1989
1981Fishman Transducers Inc. was founded by Larry Fishman (1948‑) in Andover, Massachusetts, USA to make pickups, primarily for acoustic guitars
1982Fender introduced the budget Bullet series of guitars and basses, designed by luthier John Page (1957‑), head of Fender’s R&D department. The Bullet series replaced Fender’s Musicmaster, Mustang and Bronco ‘student’ guitars
1982Fender resurrected the Squier brand for its lower‑priced models of Fender guitars and basses manufactured in the Far East
1982Warwick GmbH & Co. Music Equipment was founded by Hans‑Peter Wilfer (1946‑) in Erlangen, Bavaria, Germany to manufacture bass guitars
1983Fender introduced the innovative Fender Elite Stratocaster, Telecaster and Precision models featuring ‘noiseless’ pickups and active electronics
1983The not‑for‑profit Rock and Roll Hall of Fame Foundation was established. The organisation began inducting artists in 1986. The physical Rock and Roll Hall of Fame and Museum building subsequently opened in 1995
1983While Gibson had produced one‑off and custom guitars since the 1920s, Gibson introduced its Custom Shop facility within its main Nashville factory. Gibson formally created a separate Custom Shop facility in 1993
1984Hughes & Kettner was founded by Hans and Lothar Stamer in Neunkirchen, Germany to build high gain valve amplifiers and, latterly, solid state amps
1984Jackson introduced the archetype for heavy metal ‘superstrat’ guitars, the Jackson Soloist, generally based on a modified Fender Stratocaster design. The Soloist was originally designed by American luthier Grover Jackson while he was at Charvel
1984Tom Anderson Guitarworks was founded by American luthier Tom Anderson in Newbury Park, California, USA to make high‑end electric guitars
1984Faltering American guitar, bass and amp manufacturer, Music Man was acquired by Ernie Ball Inc. and renamed Ernie Ball Music Man (EBMM)
1985CBS sold Fender to an investor group led by William Schultz (then president of Fender) for $12.5m. Fender’s Fullerton factory was not part of the sale, so Fender had to open a new flagship factory a few miles away in Corona, Riverside County, California, USA
1985Paul Reed Smith Guitars (shortened to PRS) was founded by American luthier Paul Reed Smith (1956‑) in Annapolis, Maryland, USA. PRS guitars were strategically positioned between Fender and Gibson instruments
1985Heritage Guitar Inc. was founded by three former Gibson employees in Gibson’s original manufacturing facilities in Kalamazoo, Michigan, USA
1986Soldano Custom Amplification was founded by American Michael Soldano (1960‑) in Los Angeles, California, USA to build high gain valve amplifiers. Soldano is now based in Seattle, Washington State
1986To save the company from bankruptcy, Gibson was sold to guitar enthusiasts Henry Juszkiewicz and David Berryman. Juszkiewicz ran Gibson until 2018
1987Fender opened a major manufacturing facility south of the US border in Ensenada, Mexico. Mexican Fender guitars and basses were strategically positioned between the Far Eastern Squier and Made‑in‑USA Fender models
1987The Fender Custom Shop was established as a division within the company’s Corona factory by ‘master builders’, guitar designer John Page and luthier Michael Stevens to make high‑end one‑off and special order guitars
1987Ibanez introduced the Jem solid body electric guitar, typical of the heavy metal ‘superstrat’ style of guitars that were popular in the 1980s. The Jem was co‑designed with American virtuoso guitarist Steve Vai (1960‑) and included artist signature models. Jem guitars featured the distinctive ‘Monkey Grip’ cut‑out handle on the bass side of the body
1987G&L Musical Instruments introduced the Stratocaster‑like Comanche guitar model with three innovative Magnetic Field Design Z‑Coil pickups. The Comanche represented a significant evolution of Leo Fender’s original Stratocaster
1989National Reso‑Phonic was formed by Don Young and McGregor Gaines in San Luis Obispo, California, USA to build high quality resonator guitars based on original National and Dobro instruments
1989Bogner Amplification was founded by German immigrant Reinhold Bogner in Los Angeles, California, USA to make high‑end boutique valve amplifiers
1990Yamaha introduced its Pacifica range of solid body electric guitars generally styled on the Fender Stratocaster. The hugely successful Pacifica range was designed in the USA by Rich Lasner and Leo Knapp
1990PRS started using CNC (Computer Numerical Control) machines to increase production volumes and improve consistency standards. In the same year, Taylor became the first major company to use CNC machines as part of its acoustic guitar production
1992AER (Audio Electric Research) Music GmbH was founded by Udo Rösner, Michael Eisenmann and Susanne Janz in Velbert, Germany to manufacture high quality professional acoustic guitar amplifiers
1992Breedlove Guitars was founded by Larry Breedlove and Steve Henderson in Bend, Oregon, USA to manufacture high quality acoustic guitars, combining traditional and modern construction techniques
1991Fender Musical Instruments Corporation (FMIC) moved its headquarters from Corona, California to Scottsdale, Arizona, USA
1991Industry legend, Leo Fender died of complications from Parkinson’s disease in Fullerton, California, USA at the age of 81
1991DigiTech introduced the innovative Whammy WH‑1 effect pedal that used a foot treadle to manipulate the pitch of a guitar signal
1992Mesa Engineering introduced the classic Mesa/Boogie Dual Rectifier high gain valve amplifier. The Dual Rectifier has become a definitive milestone in heavy rock music
1993Parker Guitars was founded by American luthier Ken Parker (1952‑2025) with input from pickup pioneer Larry Fishman, based in Chicago, Illinois to manufacture the unique Parker Fly guitars. In 2003, Parker sold the company to the US Music Corporation. Parker ceased production in 2016
1993The German PLEK was introduced by A+D Gitarrentechnologie GmbH. PLEK was a specialised CNC machine used to setup guitars and basses to consistent and exacting standards
1994Reclusive boutique effect pedal builder, Bill Finnegan, from Boston, Massachusetts, USA launched the legendary Klon Centaur guitar overdrive effect pedal. The original model was discontinued in 2008. In 2026, Finnegan took legal action against Behringer for copyright infringement involving the latter’s cloning of the original Klon design
1994Paul Reed Smith introduced the PRS McCarty guitar model in recognition of the former Gibson and Bigsby president who had mentored luthier Paul Reed Smith in later years
1995Fender exhibited the first relic guitars at the NAMM Show. The divisive and controversial concept of using ‘relic’ processes was intended to reproduce, the appearance of ageing and play wear. The faking method had been in development since 1989 and continues to be popular to the current day
1995The Rock and Roll Hall of Fame and Museum, designed by Chinese/American architect Ieoh Ming Pei (1917‑2019), based in Cleveland, Ohio, USA, opened its doors to the public
1996American guitarist, luthier and inventor Howard ‘Buzz’ Feiten II (1948‑) filed a US patent for the Buzz Feiten Tuning System (BFTS). The system was a means of minimising inherent tuning problems associated with traditional fretted guitars. The patent was granted in 1998
1996Paul Reed Smith moved PRS manufacturing from Annapolis to a new, larger factory in Stevensville, Kent Island, Chesapeake Bay, Maryland, USA
1996Line 6 was founded by Susan Wolf, Marcus Ryle and Michel Doidic in Calabasas, California, USA to pioneer digital guitar amplifier, speaker cabinet and effect modelling. Line 6 was acquired by Yamaha in 2013
1997Ashdown Engineering was founded by Mark Gooday in Heybridge, Essex, England, formerly chief engineer and MD of Trace Elliott, to build amplifiers, speaker cabinets and effects
1997Gibson Music Corp. acquired the bankrupt Kramer brand that had gone out of business in 1989. Modern Kramer guitars are now built by Gibson subsidiary, Epiphone
1997Suhr Guitars was founded by luthier John Suhr and Steve Smith after Suhr left his job as Senior Master Builder at the Fender Custom Shop. Suhr Guitars, based in Lake Elsinore, California, USA set out to make premium quality electric guitars
1998Line 6 introduced their breakthrough product, the POD guitar amp modeller famed for its red, kidney bean‑shaped unit, which featured numerous digital renditions of classic amplifier models, speaker cabinets and effects
1998C.F. Martin & Company introduced the X‑Series DXM acoustic guitars, manufactured in Mexico and making extensive use of composite materials rather than traditional tone woods
1999Gretsch expanded production with affordable Electromatic and Synchromatic guitars manufactured in Korea. A limited number of premium ‘made‑in‑USA custom shop’ guitars were made available to wealthy musicians and collectors. Gretsch Enterprises acquired Bigsby from Ted McCarty in the same year
1999Taylor Guitars developed and patented the innovative NT (New Technology) neck joint for the company’s acoustic guitars
2000The Experience Music Project (EMP) was established by Microsoft co‑founder, Paul Allen (1953‑2018) in Seattle, Washington, USA to celebrate musical culture and history. It was renamed the Museum of Pop Culture (MOPOP) in 2016 when it broadened its appeal to include science fiction and fantasy
2001Paul Reed Smith introduced the PRS Single Cut guitar model intended to compete head‑to‑head with the Gibson Les Paul
2001Ted McCarty, former Gibson president, owner of Bigsby and mentor to luthier Paul Reed Smith died in Twin Falls, Idaho at the age of 91
2001Keeley Electronics was formed by Robert Keeley in Edmond, Oklahoma, USA to build guitar effect pedals. Keeley had built a strong reputation for modifying BOSS and Ibanez effect pedals before developing effects under his own name
2002Fender entered into an agreement with the Gretsch family to produce, market and distribute new Gretsch guitars. Fender also acquired guitar manufacturer Jackson and its subsidiary guitar brand Charvel in the same year
2005Gibson Music Corp. started a copyright infringement law suit against Paul Reed Smith over the PRS Single Cut guitar model. The litigation failed and PRS subsequently reintroduced the Single Cut guitar
2006Fender introduced the Jaguar Bass guitar. It represented a new take on an old design, as there was no ‘original’ Jaguar Bass to reissue
2006Fractal Audio Systems was founded by Cliff Chase in New Hampshire, USA to pioneer high‑end digital guitar amplifier modelling. Fractal introduced the digital Axe‑Fx rack‑mounted modelling pre‑amp and effects processor targeted directly at professional working musicians
2007Fender Musical Instruments Corporation acquired Ovation’s parent company, Kaman Music Corporation (KMC), as well as the Hamer Guitars brand. Fender also secured global distribution rights for Takamine Guitars and established the EVH (Eddie Van Halen) guitar and amp brand in the same year
2007Gibson introduced the innovative but divisive Robot Guitar automatic tuning system, displeasing many concerned traditionalists and conservatives
2007C.F. Martin & Company discontinued the Far Eastern‑built Sigma Guitar line to focus its resources on the main American acoustic guitar brand
2007JHS Pedals, a range of successful guitar effect pedals, was launched by British manufacturer and retailer John Hornby Skewes
2007Blackstar Amplification was founded by former Marshall employees Ian Robinson and Bruce Keir in Northampton, England to build amplifiers and effects
2009Legendary American jazz guitarist, songwriter, luthier, inventor and Gibson endorsee, Les Paul died of complications from pneumonia in White Plains, New York, at the age of 94
2010The Cumberland River overflowed its banks and caused the Nashville Flood, which resulted in significant damage to Gibson’s manufacturing facility and inventory in Nashville, Tennessee, USA
2011German company Kemper GmbH debuted the Kemper Profiler digital processor/amplifier at the NAMM Show, designed by inventor Christoph Kemper to recreate faithfully the sounds of numerous classic amps and speaker cabinets
2011Gibson’s guitar manufacturing facilities were raided numerous times by the US Department of Justice (DoJ) after alleged violations of the Lacey Act (1900) for the illegal importation of protected woods into the country
2012Industry legend, Jim Marshall OBE, the pioneer of British Marshall guitar amplifiers, died in Milton Keynes, Buckinghamshire, England, at the age of 88
2013The international online marketplace for selling and buying musical equipment, Reverb.com was founded by David Kalt (1967‑) in Chicago, Illinois, USA
2013Line 6 digital amp and effects modelling company was acquired by the giant Japanese Yamaha Corporation
2014Fender sold Kaman Music Corporation (and its main brand, Ovation) to Drum Workshop. German company GEWA Music acquired KMC in 2020
2017Line 6, famous for its POD products, introduced the innovative next‑generation Helix amp modelling and effects processor
2018The Songbirds Guitar Museum opened in Chattanooga, Tennessee, USA. It was re‑opened in 2021 as a non‑profit organisation and was renamed the Songbirds Guitar & Pop Culture Museum
2018Taylor Guitars introduced the innovative V‑Class bracing for the sound boards of its acoustic guitars. V‑Class bracing was perhaps the first major change to acoustic guitar construction in a century
2018After ongoing financial difficulties, Gibson filed for Chapter 11 bankruptcy protection in the US. Gibson entered into a ‘restructuring support agreement’ with lenders, resulting in $135m of funding for Gibson to re‑focus on its core businesses. Henry Juszkiewicz stood down from his role as Gibson’s president
2019Fender Musical Instruments Corporation acquired the Bigsby brand from Fred Gretsch Enterprises
2019Gibson filed a multi‑million dollar lawsuit in the US against Dean and Luna Guitars for alleged trademark infringement, ultimately forcing the targeted companies into liquidation in 2026
2021Gibson Music Corp. acquired amplifier manufacturer, Mesa Engineering from Mesa’s founder Randall Smith
2023  Yamaha Guitar Group, a subsidiary of the giant Japanese conglomerate, Yamaha Corporation acquired Córdoba Music Group (CMG), which included Cordoba Guitars, Guild Guitars, DeArmond pickups and other related brands
2024Gibson issued a Cease and Desist Order for trademark infringement against the US President and Donald Trump Guitars for their blatant copies of the Gibson Les Paul
2024After 100 years in business, major American guitar retailer Sam Ash filed for bankruptcy in the USA resulting in the closure of all its retail stores. The company continued as an online retailer
2025Leo Fender’s final commercial venture, the American guitar manufacturer G&L, founded in 1980, ceased production after parent company BBE Sound Inc. closed. Fender acquired the intellectual property rights of both G&L and BBE but none of the assets or inventory, effectively winding up G&L
2025Fender Musical Instruments Corporation applied to the United States Patent and Trademark Office (USPTO) for Leo Fender’s name and his likeness to be formally trademarked by the company
2025German manufacturer of musical instruments since 1887, Höfner GmbH filed for bankruptcy. In 2026, the company was acquired by long‑standing German business, GEWA Music, which had also owned Ovation since 2014
2026Following a German legal court’s decision in its favour, Fender launched a series of aggressive legal campaigns against competitors for copyright infringement, trademark enforcement and legal protection regarding Fender’s Stratocaster guitar body design

For those who prefer a purely visual interpretation of guitars as a counterpoint to either the infographic or the linear listing, here is a purely pictorial illustration of 16 key milestones in guitar evolution from 1960 to 2026.

“I’m only myself when I have a guitar in my hands” – George Harrison (1943‑2001)


Influence and Impact of the Guitar

Understanding how guitar innovation, evolution and development occurred over the last 5,000+ years helps one to appreciate the vast impact of the guitar and its numerous variants/derivatives on mankind. While its roots may lie in local folklore, peripatetic storytelling and religious rituals, often performed by itinerant performers, the guitar has risen from humble origins to achieve global contemporary significance for its primary role in creative music. As its influence spread globally, the guitar became a regular cultural symbol of regional and national identity, for instance European classical, Spanish flamenco, Mexican mariachi, Argentinian tango, Brazilian Bossa Nova/Samba, American folk and British pop/rock.

“I’ve always loved the electric guitar: to hold it and work it and hear what it does is unreal” – David Lynch (1946‑2025)

The guitar has long been associated with shifts in societal, economic, technological and political paradigms, reflecting change through popular entertainment, youthful rebellion, societal commentary, fierce protest and an abundance of emotional stories about interpersonal relationships. Musical genres reflected these shifts in the zeitgeist including rock & roll, folk revival, heavy metal, punk rock, new wave, grunge, indie, among many others.

Guitar music has long resonated with people’s basic need for individual identity and collective cohesion. It has become an integral part of ever‑changing fashionable trends for adolescence angst, liberal freedoms and conscious social justice. During the 20th Century, guitar music supported civilian lives through tough economic depressions, two deadly (and unnecessary) world wars, lethal health pandemics, rapid expansion of scientific exploration, the geopolitical cold war and a multitude of other challenges to humanity’s very existence. It looks like the 21st Century may be re‑running the turmoil of the previous 100 years without learning much along the way.

The guitar has been ever‑present, heavily influencing the post‑classical ‘three pillars’ underpinning western contemporary music, blues, jazz and country, from which today’s diverse genre landscape was actively propagated. The guitar is a consistent and pervasive image not only in music but also familiar in art, TV & film, theatre, live performance, literature, advertising and popular media, as well as more recently across the Internet.

“The guitar saved my life. It gave me something to hold onto when everything else was falling apart” – Eric Clapton (1945‑)

The electric guitar sparked an unprecedented revolution in musical genres in the 1960s and 1970s, creating world famous role models such as Jimi Hendrix, Eric Clapton, Jimmy Page, Jeff Beck and Eddie Van Halen, among many others. An explosion of creativity led to consumers’ relentless passion for new musical experiences. Guitar music in the 21st Century continues to evoke intense memories and sentiments seamlessly spanning generations and geographical boundaries. The instrument has genuinely become an emblem for the positive power of music that goes way beyond the modest twelve notes that underpin western musical tradition.

“I never stop being amazed by all the different ways of playing the guitar and making it deliver a message” – Les Paul (1915‑2009)

For many musicians, playing the guitar provides educational opportunities, skills development, cathartic mindful escapism and supports affirmative mental health & wellbeing. The industry supports a global multi‑billion dollar contribution to many economies. For many working musicians, guitar playing provides a lifelong profession and income. For a few, global fame and celebrity were attained and occasionally perpetuated. For others, guitar playing provided brief popular exposure followed by subsequent anonymity. For some, sadly, the fire of fame flamed bright only to lead to tragic ends. Playing the guitar becomes an extension of the individual, providing a symbolic gateway for musical expression, emotional release and creative freedom. For audiences, attending live performances is an important collective experience. We should also recognise that playing a guitar is also tremendous fun, regardless of technical skill, a joyful (and sometimes frustrating) activity that cannot be underestimated. The guitar has been notable for not requiring musical technical literacy as a prerequisite for creating credible music.

Over the centuries, the guitar has transcended its basic function as just a humble 6‑stringed musical instrument. It has become an icon of singular and shared identity, fashion, lifestyle, artistic inspiration and profound communal unanimity. The guitar’s global reach, accessibility, portability, popularity, adaptability and broad‑ranging versatility have made it a unifying foundation of human mien. Guitars can also be beautiful objects in their own right. The resulting obsession brings together a like‑minded community of interest as well as a community of place. Guitar music provides a universal language that anyone can understand regardless of race, religion, political stance, gender, language or nationality. The humble guitar has contributed to infinitely diverse musical genres, enough to cater for any taste.

It is no understatement to say that the guitar has become deeply embedded in human cultural heritage spanning both time and place. It is perhaps no surprise that the guitar has become so beloved with an enviable primacy and longevity.

“I had no aspirations to be a musician, but I picked up a guitar for two seconds and haven’t put it down since” – Slash (1965‑)


Final Thoughts on ‘A Timeline of Guitar History in 400+ Snippets: Parts I‑III’

I have to say that this exercise, as a necessary companion piece to ‘An A‑Z of Vintage Guitar Gear’, became a mammoth search, identification, compilation, corroboration and consistency‑checking exercise that took many weeks in the making. I declare that I actually learned a lot during the arduous process, so it was far more than simply completing a laborious abstract administrative activity.

There are some entries in the ‘A‑Z…’ that aren’t included in the timeline and vice versa. The eventual web site feature page of the timeline will unite all three parts. It will also include some items that aren’t in the articles (including some key entries that arguably should have been included above). Likewise the infographics and pictorial interpretations will also differ. All these differences are purely for practical reasons.

There are undoubtedly a lot of familiar names that readers might remember that aren’t specifically listed including, Akai, Analog Man, Bad Cat, Behringer, Binson, Chapman Stick, Columbus, CSL, Echoplex, Eko, Fret‑King, Greco, Gus, Jen, JHS, Kawai, Korg, Leslie, Magnatone, Mayones, Orville, Pro Co, Roger Mayer, Shin‑ei, Vintage®, Wilkinson, etc. Ultimately, not everything could make the cut or I’d be doing this forever. There were literally hundreds and thousands of potential entries to consider. When selecting what made the grade, some were easy, others vague, some were borderline, others arbitrary and many, many had to be excluded. A simple fact of life. What remains, I hope, are entries that represent a significant contribution the whole.

“When we started I wasn’t the singer. I was the drunk rhythm guitarist who wrote all these weird songs” – Robert Smith (1959‑)

The outcome of this project may not seem that difficult to the reader but, believe me, it took some doing. However, I think it has proved to be a very useful exercise and hopefully one that others will find both interesting and informative. While I am sure that a lot of it will be familiar, I hope that there is something new herein for people to discover. Quite a bit of the information is relevant to the topic of vintage guitar gear.

One factor that became obvious to me is the ‘incestuous’ nature of the guitar industry. Many of the key people and businesses operated within relatively small circles on both sides of the Atlantic Ocean. The same names kept coming up over and over again in different permutations. Perhaps that interconnected and interdependent web of entities isn’t surprising and is possibly not an uncommon in other industries. Just sayin’.

One of the things ‘missing’ from this entire timeline is a record of the social and cultural context within which the guitar’s advancement occurred. Adding the wider milieu would have made this article far too large and way too heavy‑going. It doesn’t mean that I haven’t covered the ‘bigger picture’, though. The broader world view covering the ‘Historical Context 1650-2020’ was an integral part of CRAVE Guitars’ fourteen part, ‘The Story of Modern Music in 1,500+ Facts’ articles published between March 2019 and May 2020 (barring December 2019). That series of articles presented the broad social and cultural environment that paralleled the evolution of music over the same period. ‘The Story of Modern Music’ was considered too tangential to justify a discrete web site feature. As a result these ‘events in global civilisation’ are too ultra vires to be published separately, so the only relevant source at the time of writing remains in the articles mentioned above. Sadly, that series of articles also had to have images sourced from Google Images removed post facto due to legal, pecuniary and credibility risk.

“I don’t find the songs; they find me. I just strum my guitar and wait for a lyric to come” – James Taylor (1948‑)

While this exercise is not a rigorous academic work, maybe others will be able to use it as a valuable resource to share forward. After all, while this timeline is entirely a result of my own hard work, I had to extract the relevant information from sources that were already in existence (including CRAVE Guitars’ own), I cannot therefore claim full ownership of anything herein. A huge thank you to all those who preceded me and who helped to make these articles possible. Mucho gracias.

As previously mentioned, there will inevitably be errors and omissions. However, I hope these should be relatively minor and therefore forgivable. I also don’t claim it to be comprehensive – the proverbial ‘tip of the iceberg’ and all that. Maybe it can be a starting point for others to expand upon. After all, as the nine part ‘Potted History of the Guitar…’ showed, there is a much bigger story behind each of the 400+ entries in the ‘Timeline…’ as well as the 150 entries in the ‘A‑Z…’. In total, there is way more than enough to keep one going for one lifetime spent down the metaphorical rabbit hole. Sadly, there is no miraculous Wonderland at the end of said bunny pit!

Lastly, I know that I bang on endlessly about not using AI for my research and writing. I remain agnostic about AI as it is in 2026. So… just out of curiosity, this seemed an ideal opportunity to test AI’s abilities against solid human research methodology. I asked AI to find me information that I knew for a fact already. On the majority of enquiries, AI FAILED completely to provide accurate information. However, on every occasion AI did produce a result, even if it was incorrect. This is very worrying because wrong information is worse than no information. There is nothing wrong in saying “I don’t know”, especially if there is no definitive source information available. Not good. This doesn’t bother me because I try very hard to be diligent and I know the relevance of the information I was seeking, so it was relatively easy to spot the errors. What bothers me more is that other, less meticulous data consumers, will undoubtedly not only accept erroneous information without thinking critically and checking validity, but also that they will then promulgate those falsities to such an extent that it ultimately appears to become ‘the truth’. That, I believe, is a very serious issue and a significant case of metaphorical caveat emptor. Be careful about what you read and cautious about what you believe, even here.

“Technically, I’m not a guitar player, all I play is truth and emotion” – Jimi Hendrix (1942‑1970)


CRAVE Guitars’ ‘Album of the Month’

In Part I, I applauded Spanish classical guitarist, Andrés Segovia. In Part II, I celebrated delta blues guitarist, Robert Johnson. So Part III deserves a guitarist with an equally prominent reputation. This time, though, the featured album isn’t a compilation. Of all the guitar players in all the world since the dawn of rock & roll, one stands head and shoulders above all others. While I am not one to put anyone on a pedestal, this one guitarist has been repeatedly acknowledged for his remarkable influence on contemporary music. For once, perhaps surprisingly, I’m going to go with the flow. Drum roll please… this month’s accolade goes to…

The Jimi Hendrix Experience – Are You Experienced (1967): ‘Are You Experienced’ was the debut studio album by the The Jimi Hendrix Experience. The album was released in May 1967 on Polydor in the UK and in August 1967 on Reprise Records in the US. The album’s track list was largely different for the UK and US markets. Despite different track listings, both original albums comprised 11 tracks covering around 39 minutes. More recent re‑releases have combined the tracks (usually totalling 17), including many famous tracks such as Foxy Lady, Manic Depression, Red House, 3rd Stone From The Sun, Are You Experienced, Purple Haze, Hey Joe and The Wind Cries Mary.

‘Are You Experienced’ (why does the title not end with a question mark?) has been widely recognised as one of the greatest debut rock studio albums of all time. It was also commercially successful, selling over one million copies in the few months following its release. Whether you like or dislike Jimi Hendrix and whatever you think of this album, there is no doubt that it was a ground‑breaking milestone in rock music history. The Experience comprised the classic line up of Jimi Hendrix on guitar and vocals, Noel Redding on bass and Mitch Mitchell on drums. This album’s status is matched only by its equally prestigious follow‑up, ‘Electric Ladyland’ (1968).

A bit of trivia; Jimi Hendrix apparently didn’t like the UK album cover of ‘Are You Experienced’. The alternative cover art used by Reprise Records for the American market is more psychedelic, more Jimi and more ‘1960s’. For what it’s worth, I agree with Jimi. The UK cover could be from any period, unlike the US version.

Jimi Hendrix (1942‑1970) released only three studio albums, one live album and one compilation album during his lifetime, which together defined his status as an all‑time guitar hero for many. Everything that has been released since Hendrix’s death has further cemented his reputation. As with legendary American delta blues guitarist Robert Johnson who occupied this slot in the last article, Hendrix died in mysterious circumstances at the age of 27, thereby becoming another unfortunate inductee into the infamous ’27 club’. Other peer members from the same period include Janis Joplin and Jim Morrison. Hendrix has become one of the most inventive, celebrated and influential electric guitarists of all time. Arguably, without James Marshall Hendrix (NB. actually born Johnny Allen Hendrix), we wouldn’t have much of the diverse and wonderful guitar music we enjoy today.

BELIEVE IN MUSIC!

“I’m the one that’s got to die when it’s time for me to die, so let me live my life the way I want to” – Jimi Hendrix (1942‑1970)


Tailpiece

Well, this three‑part epic extravaganza is pretty thorough, if I say so myself. A good job done, even if it is not 100% perfect. Sometimes, good enough is, well, good enough. I hope that the time travelling trip from 3500BCE to 2026CE has proved worthwhile and, perhaps, ephemerally entertaining.

Changing a 2‑part series into a 3‑part series has meant a re‑organisation of the forward plan of CRAVE Guitars article topics. The November article was intended to be significantly lighter in tone but that particular tome has now had to be cancelled, rather than just postponed. Please come back and join me for a new CVG adventure next month, whatever it might be.

As we are at the end of October, it may be apt to celebrate Allhallowtide (NB. deriving from at least the 15th Century and stemming from earlier religious origins) comprising All Hallow’s Eve, All Saint’s Day and All Soul’s Day from 31 October to 2 November inclusive. The Halloween that many of us are most familiar with in many western countries (corresponding to All Hallow’s Eve) has become a largely secular tradition based in pagan origins including the Celtic festival of Samhain. The season also celebrates the Mexican Día de los Muertos (Day of the Dead), which is celebrated annually on 1and 2 November. Shpooky. Disfruta y adiós por ahora, compadres.

“When the power of love overcomes the love of power, the world will know peace” – Jimi Hendrix (1942‑1970)

Finally, as Warner Brothers’ closing caption for Looney Tunes’ animations in the early 1930s (NB. credited to Hugh Harman and Rudolf Ising) stated, “That’s All Folks!” A suitable sign‑off for this ambitious temporal performance, methinks. If you got this far, thank you for joining me along the way and patiently bearing with me throughout.

Truth, peace, love, and guitar music be with you always. The CRAVEman, signing off for now. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “Everything. Ends. Eventually”

© 2026 CRAVE Guitars – Love Vintage Guitars.


Like it? Why not share it?

May 2024 – Artificial Intelligence takes on Vintage Guitars: Part III

Prelude

GARRULOUS GREETINGS AND A HEARTY “hello” once again to the global guitar gathering as seen through the laidback lenticular lens of CRAVE (Cool & Rare American Vintage Electric) Guitars. Whether you are a first‑time visitor or a long‑time returnee, all with peaceful intentions are welcome here.

This month, we are concluding the 3‑part exploration on the current status of civilian‑grade Artificial Intelligence (AI) and its perspective on vintage guitars within the context of the wider music industry. This time around, we’ll take the investigation of Generative AI’s (GAI) impact beyond the narrow domain of vintage guitars and look at the bigger picture. In addition to vintage guitars, we will take a look at music, the music business, music tools and equipment, live performance, production, promotion, distribution and access. As a final parting shot on the subject, I’ll take a personal philosophical look at AI’s future intentions for us poor old human beans.

At the time of writing, it seems that we don’t need AI to forecast the ‘end of days’ for the human race. We have plenty enough diabolical demagogues teetering on the brink of bringing about just that suicidal eventuality right now. We don’t need AI to tell us that, as a species, we have learned absolutely nothing from the ravages of our past and, perhaps, we deserve what we get as a result. All I will say is, “Klaatu Barada Nickto” (From the film, ‘The Day The Earth Stood Still’, 1951).

“The development of full artificial intelligence could spell the end of the human race. Once humans develop artificial intelligence, it will take off on its own, and redesign itself at an ever‑increasing rate” – Stephen Hawking (theoretical physicist and cosmologist, 1942‑2018)


AI revisited (again)

The previous two articles focused on narrative (Part I) and visual (Part II) aspects of the vintage guitar experience. Once again, there is really no need for introductory explanations. If you wish to review the preceding articles leading up to this one, or are coming at it for the first time, you can revisit those blogs by following the links below (open in a new browser window):

March 2024 – Artificial Intelligence takes on Vintage Guitars: Part I

April 2024 – Artificial Intelligence takes on Vintage Guitars: Part II

CRAVE Guitars – Artificial Intelligence Part III

Scope

The scope of this third article in the series is quite broad, wider than in the first two articles. At its core, though, remains the topic of vintage guitars, amps and effects and the small but vital part they play in music today. While it has less of a focus on vintage instruments and equipment, it is all part of the same ‘micro/macro’ world, a connection that AI overlooked back in Part I.

Up to now, the articles concentrated largely on the past and present. This third article is very much future focused, so we’ll see what AI has to say about what is to come on and what may be over the digital horizon. Perhaps, someone will look back at this article at some point in years to come and gauge how far AI has come and how accurate AI has been at predicting the future.

Humans tend to shy away from radical change and are innately conservative. How we deal with the challenges that AI poses will be pivotal. AI will either enhance or inhibit human development? It is currently up to us to decide which. The debate rages on and will do for some time to come. These heated conversations aren’t just centring on music, they are pretty much across every economic sphere of production.

“I had two passions growing up – one was music, one was technology. I tried to play in a band for a while, but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two – and there was Spotify” – Daniel Ek (founder and CEO of Spotify, 1983‑)


The rationale

Make no mistake, AI has already made its mark in music. Whether it is in the way of song writing and music creation through recording and producing to distribution and enhancing the consumer’s experience. AI is here already and it isn’t going to go away. Going forward, there is no longer any doubt that AI’s role in music will be increasingly expansive, whether we like it or not

The arguments posed by many artists is that AI is incapable of capturing and mastering the artistic expression of music. Music has a rich history and deep emotional ties and these are not easily replicated by machines. Before we go too far, let us be clear that the same applies to many human musicians! Inspiration is rare and not easy to reproduce or we’d all be using it to get rich in the process. It isn’t clear whether the egotistical view that the human spirit is inimitable is born from a reluctance to embrace technology’s potential. The instinctive defensive reaction is to attempt to protect human creativity at all costs. Similarly, it is not certain whether it is possible for a machine to create intelligent artistic outcomes.

Can music generated by IT algorithms be considered authentic musical art? Art is an inward and outward expression of human emotion, experience, and creativity. These are characteristics that sceptics say a machine simply cannot possess. The current state‑of‑the‑art AI has a hard time translating technical data into sensitive music, struggling to infuse its outputs with sincerity, passion and feeling. Yet. I am sure that soon, we won’t be able to assert these facts with any genuine certainty.

From the composition of musical melody and harmony to generating complex musical arrangements, AI already has the ability to create ‘original’ pieces that can (allegedly) rival the work of human composers. As the technology is derivative, AI has yet to develop the ability to exceed human talents. It would be an act of hubris to suggest that AI cannot follow the same scientific principles, musical rules and tropes that humans have abided by for centuries or even millennia. AI can achieve considerable complexity in a fraction of the time that a human can exact the same tasks. It is still the ‘intelligent’ aspect that vexes most commentators.

AI doesn’t care one iota about music and it doesn’t even know what music is. To AI, music is simply another digital computational process, albeit one that seems amazingly expert to us. However, AI doesn’t have any conscious investment in music and it can’t tell rock ‘n’ roll from a rock in the ground. Professional musicians have spent entire careers trying to perfect their skills and they are understandably concerned about AI’s impact on their livelihoods. While I understand that point of view, having reservations isn’t going to stop the tsunami coming their way. In the Darwinian sense, it will be, ‘adapt or die’ (metaphorically speaking of course).

“The idea that machines can’t do things humans can is a pure myth” – Marvin Minsky (American cognitive and computer scientist, 1927‑2016)

There are already AI‑powered virtual instruments in the form of plugins integrated into DAWs (Digital Audio Workstations). Studios are already using AI tools to improve mixing, producing and mastering techniques. AI has the potential to be a powerful collaborative tool, as long as we are prepared to accept the consequences of such a ‘partnership’. AI is simply becoming another tool in the artist’s repertoire and surely it is just a logical extension of the use of digital electronics that studio and stage engineers have been using for the past 40 years. For instance, we would no longer think of salvaging a 20,000 gallon water tank to create a single analogue reverb chamber effect, when we have digital electronics that can provide thousands of credible permutations with the click of a mouse. Let’s get real here.

AI automation can and will result in job displacement, let’s not shy away from the fact; it is inevitable. Technical roles in the music industry such as producers, sound engineers, mixers and mastering specialists may be under threat. Similarly, even some session musicians may be adversely affected. However, the contrary argument is that AI opens doors to a diverse range of new opportunities and it will create new skills and expertise that have hitherto been either underappreciated or non‑existent. Threats to livelihoods have always existed and it will be imperative to drive change in the industry, rather than become a victim of it.

“The arrival of general AI will force us to confront a new sense of ourselves, as well as a universe that is both more strange and more wonderful than we could have imagined” – Ray Kurzweil (American computer scientist, 1948‑)

There are also legal issues. If an AI created song becomes commercially successful, who owns the rights? Is it the end‑user of the technology, the system developer, the creator of the data sets used to inform AI, or the machine itself? Currently, the law sides with the end‑user. A guitar manufacturer cannot claim Intellectual Property (IP) rights simply because a musician used their instrument. Neither can the owner of an arboretum where the tree grows to source the wood used in said instrument. You get the idea.

AI has already replaced humans, at least in the areas of commercial recorded background music and around the periphery, even if you aren’t aware of it. AI ‘artists’ have already been created and AI has been used to resurrect dead artists (e.g. John Lennon). AI is used on virtual reality concerts streamed over the Internet or to live audiences (e.g. Abba, Elvis Presley, Nat King Cole, Frank Sinatra, etc.). However, humans will still be needed for the time being to innovate and break conventional boundaries in mainstream and underground music. As yet, though, nothing can really substitute for the genuine human experience. Live music is largely safe… for now.

Instead of viewing AI as a threat, many artists will see it as a vital device that can help to give them a strategic advantage in an increasingly competitive industry and in highly saturated markets. AI’s current course in music suggests an even more integrated future. Berklee College of Music in Boston, MA, USA suggests that up to 60% of artists already make use of AI techniques to help unlock their potential. This human/AI collaboration can redefine artistic boundaries, enable experimentation and give rise to genres and ground‑breaking sounds previously unimaginable, if we allow it. AI can help to broaden musicians’ creative horizons beyond the familiar. The potential synergy between human musicians and AI presents exciting opportunities and challenges for the future of music. Wasn’t it ever thus?

“It’s not artificial intelligence I’m worried about, it’s human stupidity” – Neil Jacobstein (Chair of the Artificial Intelligence and Robotics Track at Singularity University)

So… there you have both sides of a musical and ethical difference of opinion. Now it is time to turn that debate over to GAI…


The CRAVE Guitars’ test

For the final time, I will present AI with some challenges and see how AI responds. As before, I will let the AI do the hard work and leave my critique until the end of the article.

Apologies for repeating the following list yet again. I suggested eight benchmarks for evaluating AI’s responses, summarised below:

  1. To understand a question correctly without over‑specificity
  2. To interpret and extrapolate relevant information objectively within a wider context
  3. To present a cogent argument that can adequately be judged and/or challenged
  4. To form a genuine opinion from scratch without relevant information being readily available in the first place, in the same way that a person might do in the case of uncertainty
  5. To debate the initial result to achieve a potentially better outcome
  6. To produce a creative response that improves on the original information input by humans
  7. To remember what it has already output
  8. To understand fully what humans want or expect from ‘intelligence’

Once more, twenty questions were posed to AI about vintage guitars and various aspects of the music industry. What follows are the verbatim results. Nothing has been added or removed. What you see is what I got. Apologies for the repetition up to this point.

Time for me to take a backseat until later in the article. I’m off to put the kettle on, put my feet up and consume multiple warm beverages. Health warning: AI can lead to a sedentary and indolent lifestyle! Bye for now…


Twenty Questions and Twenty AI Responses

Question #1 – What is AI’s role in current new guitar and bass design and manufacturing?

AI Response #1

AI is playing an increasingly significant role in the design and manufacturing of guitars. Here are some ways AI is being utilised:

  • Personalised Designs: AI can analyse player preferences, such as playing style and hand size, to create custom guitars tailored to individual needs.
  • Generative Design: AI can generate organic, biomimetic shapes, leading to innovative designs that were previously impossible.
  • Sustainability: AI helps manufacturers reduce waste and energy consumption, resulting in more environmentally friendly guitar production.
  • Simulation Software: Designers can simulate the guitar’s performance and sound quality, allowing for real‑time adjustments and early identification of design flaws.
  • Additive Manufacturing (3D Printing): This technology enables the creation of physical prototypes, helping designers evaluate and refine the guitar’s design before production.

Overall, AI tools are transforming guitar design by enabling more efficient, sustainable, and personalised manufacturing processes.

Question #2 – How is AI contributing towards wider musical equipment technology?

AI Response #2

Artificial Intelligence (AI) has significantly impacted the field of music technology, revolutionizing various aspects of music creation, production, and performance. Let’s delve into how AI is shaping the world of musical equipment:

  • Smart Algorithms in Mixing and Audio Editing:
    • Many audio plugins now incorporate smart algorithms that draw on human experience. These algorithms apply frequency correction or normalisation presets to enhance audio quality during mixing and editing.
    • These AI‑driven tools assist musicians and producers in achieving professional sound without extensive manual adjustments.
  • Composition and Music Generation:
    • AI has made a major impact in the realm of composition. Services like Aiva utilize deep learning algorithms to create beautiful music across various genres.
    • Aiva’s virtual brain is modelled after how a human brain works. It recalls past experiences and problem‑solving to refine its results. By analysing vast amounts of data (such as classical music archives), Aiva recognizes patterns in chord structures, melodies, and arrangement choices.
    • The resulting AI‑generated tracks are increasingly indistinguishable from compositions by human musicians.
  • AI‑Driven Music Production Tools:
    • Over the past decade, AI has transformed music mixing and mastering. Apps like Landr, Cryo Mix, and iZotope’s Neutron automatically analyse tracks, balance audio levels, and remove noise.
    • These tools enhance efficiency and consistency in the production process, allowing artists to focus on creativity.
  • New Sounds and Beats:
    • AI’s ability to analyse sound characteristics using deep neural networks has led to the creation of new sounds. By drawing from existing music and theory, AI generates fresh beats and melodies.
    • Musicians can explore novel sonic possibilities, pushing the boundaries of traditional instruments and arrangements.
  • Music Education and Research:
    • AI, combined with audio big data, contributes to Music Information Retrieval (MIR). MIR extracts audio features based on signal processing and employs machine learning techniques.
    • Researchers use AI to analyse music theory, composition, and performance, advancing our understanding of music.

In summary, AI’s influence on musical equipment technology extends beyond mere automation. It empowers musicians, enhances creativity, and opens up exciting avenues for the future of music.

Question #3 – How can AI contribute towards the conservation of vintage guitars and basses?

AI Response #3

AI can contribute significantly to the conservation of vintage guitars in several ways:

  • Digital Restoration: AI can restore old photographs and videos of iconic luthiers and vintage guitars, enhancing the quality and clarity of historical records.
  • Predictive Maintenance: By analysing data from sensors placed on vintage guitars, AI can predict when and what kind of maintenance is needed to preserve their condition.
  • Material Analysis: AI can assist in analysing the materials and construction techniques of vintage guitars, providing insights for conservation efforts.
  • Sound Analysis: Machine learning algorithms can analyse the sound of vintage guitars to understand how they have changed over time and how to maintain their original sound.
  • 3D Scanning and Modelling: AI can help create detailed 3D models of vintage guitars, which can be used for educational purposes or to replicate parts that are no longer available.

These applications of AI not only help in preserving the physical aspects of vintage guitars but also ensure that their legacy and the craftsmanship behind them are documented and passed down to future generations.

Question #4 ‑ How can AI contribute towards the conservation of vintage guitar amplifiers and effect pedals?

AI Response #4

AI can be a powerful ally in the conservation of vintage guitar amplifiers and effect pedals, offering several innovative approaches:

  • Emulation and Modelling: AI can be used to create digital models of vintage amplifiers and pedals, allowing musicians to access classic sounds without using the original, fragile equipment.
  • Predictive Analysis: AI algorithms can analyse the condition of electronic components over time, predicting failures and suggesting preventive maintenance to prolong the life of the equipment.
  • Restoration Guidance: AI can guide technicians through the restoration process, suggesting optimal methods and materials that preserve the original sound and functionality.
  • Sound Preservation: By analysing the unique sounds of vintage gear, AI can help in creating a digital library of tones and effects, ensuring that the sonic legacy of these devices is not lost.
  • Component Analysis: AI can assist in identifying and sourcing authentic components for repair and restoration, ensuring that the vintage gear remains as close to its original state as possible.

These contributions of AI not only help in maintaining the physical integrity of vintage amplifiers and pedals but also ensure that their distinctive sounds continue to inspire musicians for generations to come.

Question #5 – How can AI contribute towards future guitar innovation, design and manufacturing developments that will one day become vintage?

AI Response #5

AI’s contribution to future guitar innovation, design, and manufacturing is expected to be transformative, with several key areas of impact:

  • Customisation: AI can analyse vast amounts of data on player preferences and ergonomics to create highly personalised guitars that cater to the specific needs of individual musicians.
  • Sound Modelling: Advanced machine learning algorithms can emulate the sounds of vintage guitars, allowing new guitars to have the sought‑after tones of classic models.
  • Quality Control: AI can enhance quality control in manufacturing, ensuring that each guitar meets high standards of craftsmanship and consistency.
  • Material Innovation: AI can assist in discovering new materials and construction methods that replicate the qualities of vintage guitars while being more sustainable and durable.
  • Predictive Analytics: By predicting trends and consumer preferences, AI can guide the design of guitars that are likely to become future classics.

These contributions are poised to revolutionise the guitar industry, making it more innovative, efficient, and responsive to the needs of musicians around the world.

Question #6 – Where do vintage guitars fit into the wider current day music industry?

AI Response #6

Vintage guitars hold a special place in the modern music industry, serving as a bridge between the rich musical heritage of the past and the innovative sounds of the present. Here’s how they fit into today’s musical landscape:

  1. Timeless Sound and Design: Vintage guitars are renowned for their distinctive designs and the unique sound quality they produce. Musicians often seek out these instruments for their ability to create authentic tones that newer models can’t replicate. They are not just tools for making music but are also seen as works of art and symbols of musical eras gone by.
  2. Influence on Modern Music: The influence of vintage guitars extends across genres, from rock and blues to jazz and even contemporary pop. Their sound has shaped the music we listen to today, and many modern musicians still prefer vintage guitars for their unparalleled tonal qualities.
  3. Collectible Value: Beyond their musical capabilities, vintage guitars are also valuable collectibles. They represent a time and place in musical history, embodying the legacy of innovation and craftsmanship. For collectors and enthusiasts, owning a vintage guitar is akin to possessing a piece of music history.
  4. Inspiration for New Models: Modern guitar manufacturers often look to vintage guitars for inspiration when designing new models. The classic aesthetics and sound of vintage guitars continue to influence the development of new instruments, ensuring that the spirit of the vintage era lives on in the music industry.
  5. Cultural Significance: Vintage guitars carry cultural significance, representing the evolution of music and the impact of iconic musicians who played them. They are a testament to the enduring appeal of the guitar as an instrument and its role in shaping the cultural landscape.

In essence, vintage guitars are more than just musical instruments; they are cultural icons that continue to inspire musicians and captivate audiences, maintaining their relevance in a rapidly evolving music industry.

Question #7 – What does the future hold for vintage guitars, basses, amplifiers and effect pedals?

AI Response #7

The future of vintage guitars, basses, amplifiers, and effect pedals looks quite promising, with several trends indicating a continued appreciation and demand for these classic instruments and gear. Here’s what we can expect:

  1. Vintage Guitars: The allure of vintage guitars is expected to persist, with a focus on craftsmanship, exclusivity, and historical significance. Collectors and musicians alike will likely continue to seek out these instruments for their unique sound, aesthetic appeal, and investment potential. The market for vintage guitars is anticipated to see growth, especially in regions like North America and Asia Pacific.
  2. Bass Guitars: High‑end bass guitars are gaining attention, with premium models from brands like Rickenbacker, Fender, and Fodera being highlighted for their quality. The bass guitar scene is evolving, with discussions around its future in the music industry and the potential for new genres to reinvigorate interest in the instrument.
  3. Guitar Amplifiers: The guitar amp market is embracing both vintage features and futuristic technology. There’s a trend towards recreating classic amps as well as developing new models packed with advanced tech. The future may see a blend of the best of the past with innovative features that cater to modern players’ needs.
  4. Effect Pedals: Guitar effects pedals are becoming more varied and sophisticated, with new models based on classic gear and all‑new combinations. The industry is witnessing a surge in creativity and innovation, with digital modelling and emulation playing significant roles in the development of new pedals.

In summary, the future for vintage musical gear is one of reverence for the past combined with an embrace of new technologies and trends. This balance ensures that vintage instruments and gear will remain integral to the music industry, cherished for their legacy and continued influence on modern music.

Question #8 ‑ How can AI help to improve the knowledge of people interested in vintage guitars and basses?

AI Response #8

Artificial Intelligence (AI) can significantly enhance the knowledge of enthusiasts and collectors of vintage guitars and basses in several ways:

  1. Personalized Recommendations: AI can analyse individual preferences and historical data to suggest vintage guitars and basses that align with a user’s taste or playing style.
  2. Virtual Restoration: AI can simulate the restoration process of vintage instruments, allowing users to see potential outcomes without physically altering the instrument.
  3. Market Analysis: AI can track market trends, auction results, and pricing data to help collectors understand the value of their instruments and make informed buying or selling decisions.
  4. Authenticity Verification: By comparing images and specifications, AI can assist in verifying the authenticity of vintage guitars and basses, helping to prevent fraud.
  5. Educational Content: AI can generate educational content, such as articles or videos that delve into the history, craftsmanship, and cultural significance of vintage instruments.
  6. Interactive Learning: Through interactive apps and software, AI can provide virtual lessons and historical context about specific models and brands.
  7. Sound Analysis: AI can analyse the sound characteristics of vintage guitars and basses, helping users understand the unique tonal qualities of their instruments.
  8. Design Innovation: AI can assist designers in creating new instruments inspired by vintage models, using machine learning to incorporate desirable features and aesthetics.

By leveraging these AI capabilities, people interested in vintage guitars and basses can deepen their understanding and appreciation of these instruments, make better‑informed decisions, and connect with a community of like‑minded individuals.

Question #9 – Why do many professional guitarists still play vintage, rather than modern instruments when recording or preforming live?

AI Response #9

Many professional guitarists opt for vintage instruments over modern ones when recording or performing live due to a combination of factors that contribute to the unique appeal of these classic instruments:

  1. Tonal Quality: Vintage guitars are often sought after for their superior tonal quality. Over time, the wood in these instruments matures, affecting the resonance and producing a richer, more nuanced sound that many believe cannot be replicated by newer guitars.
  2. Craftsmanship: The level of craftsmanship in vintage guitars is frequently cited as being higher than that of many mass‑produced modern instruments. They were often made with more labour‑intensive techniques and higher‑quality materials, which can contribute to both the sound and durability of the instrument.
  3. Historical Significance: Playing a vintage instrument connects musicians to the history of their craft. These guitars have been part of iconic performances and recordings, and they carry a legacy that many artists find inspiring.
  4. Exclusivity: Vintage instruments are unique, with each one having its own story and character. This exclusivity can be appealing to professionals who want an instrument that stands out both visually and sonically.
  5. Investment Value: Beyond their musical qualities, vintage guitars can be a good investment. Their value tends to appreciate over time, making them not just tools for performance but also valuable assets.
  6. Personal Preference: Ultimately, the choice often comes down to personal preference. Many guitarists simply prefer the feel and sound of a vintage guitar, finding that it suits their style and the music they create.

These factors combine to make vintage instruments a popular choice for many professional guitarists, both in the studio and on stage.

Question #10 – How can AI help music companies to improve their business practices and become more profitable?

AI Response #10

Artificial Intelligence (AI) can significantly enhance the business practices of music companies and contribute to increased profitability in several ways:

  1. Revolutionizing Production: AI can streamline the music production process, making it more accessible and efficient. For instance, AI‑driven technology can assist aspiring artists in creating professional‑sounding music with minimal equipment, thereby reducing production costs.
  2. Optimizing Music Management: AI can help music companies manage their catalogues more effectively by auto‑tagging songs with accurate metadata, which is crucial for organising and categorising music across platforms.
  3. Improving Royalty Management: AI can facilitate better royalty management by accurately tracking song plays and ensuring that artists and rights holders are compensated fairly.
  4. Curating Playlists with Precision: With AI, music companies can curate playlists that resonate with listeners’ preferences, leading to increased engagement and potential revenue from streaming services.
  5. Efficient Tour Planning: AI can analyse data to help plan tours more efficiently, identifying the best locations and times for concerts to maximize attendance and profits.
  6. Content Creation Assistance: AI can assist in content creation, providing tools for musicians to generate new music or enhance existing tracks, potentially leading to more creative outputs and a broader appeal.
  7. Data‑Driven A&R Decisions: AI can provide valuable insights into fan engagement and market trends, helping A&R (Artists and Repertoire) departments make informed decisions about signing artists or promoting music.

By integrating AI into their operations, music companies can leverage these advancements to reduce costs, optimize processes, and create more engaging content, ultimately leading to increased profitability and success in the competitive music industry.

Question #11 – How can AI help guitarists to access, learn and improve their musical playing skills?

AI Response #11

AI can be a powerful ally for guitarists looking to access, learn, and improve their musical playing skills. Here’s how AI can assist:

  1. Personalized Learning: AI can analyse a guitarist’s playing style and provide personalized feedback and practice routines. This can help guitarists focus on areas that need improvement and track their progress over time.
  2. Chord and Scale Recognition: AI tools can listen to music and identify chords and scales, making it easier for guitarists to learn new songs and understand music theory.
  3. Virtual Tutors: AI‑powered virtual tutors can guide guitarists through lessons, provide real‑time corrections, and offer tips to enhance their technique.
  4. Song Writing Assistance: AI can help guitarists with song writing by suggesting chord progressions, melodies, and even lyrics that complement their style.
  5. Access to Online Resources: AI can curate and recommend online resources, such as tutorials, exercises, and educational content, tailored to the guitarist’s skill level and interests.
  6. Enhanced Practice Sessions: With AI, guitarists can have more efficient practice sessions by using tools that track their playing and suggest improvements, making practice more productive.

By leveraging AI, guitarists can gain access to a wealth of resources and personalized guidance that can accelerate their learning and enhance their musical abilities.

Question #12 – How can AI help music artists and bands to improve their arrangements and song writing?

AI Response #12

AI can significantly aid music artists and bands in enhancing their arrangements and song writing in several innovative ways:

  1. Melody and Harmony Generation: AI can generate new melodies and harmonies, providing artists with a broader palette of musical ideas to choose from. Tools like MuseNet can create compositions with various instruments and styles, offering inspiration and starting points for new songs.
  2. Style Emulation: AI can analyse the work of specific artists or genres and emulate their style, allowing musicians to experiment with different sounds and techniques in their arrangements.
  3. Lyric Writing: AI can assist in lyric writing by suggesting phrases and rhymes, which can be particularly helpful during creative blocks or when seeking fresh perspectives.
  4. Arrangement Optimization: AI can suggest changes to an arrangement by analysing the song’s structure and providing feedback on how to improve its flow and impact.
  5. Efficiency in Composition: AI‑powered tools can speed up the song writing process by quickly generating musical elements, allowing artists to focus on refining and personalising their work.
  6. Collaborative Song Writing: AI can act as a collaborative partner, offering suggestions and alternatives that might not have been considered, leading to more diverse and creative outcomes.

By integrating AI into their creative processes, artists and bands can unlock new possibilities in song writing and arrangement, pushing the boundaries of their musical expression.

Question #13 – How can AI help to promote a music artist or band?

AI Response #13

AI can revolutionise the promotion of music artists and bands in several impactful ways:

  1. Target Audience Identification: AI can analyse vast amounts of data to identify and understand the target audience for an artist or band, ensuring that promotional efforts are directed at the most receptive listeners.
  2. Personalised Marketing Campaigns: By leveraging AI, music companies can create highly personalised marketing campaigns that resonate with individual listeners, increasing engagement and loyalty.
  3. Social Media Monitoring and Analysis: AI tools can monitor social media activity, providing insights into audience preferences and trends, which can inform more effective promotional strategies.
  4. Predictive Trend Analysis: AI can predict future trends, helping artists and bands to stay ahead of the curve and align their music and marketing with upcoming movements.
  5. Efficiency and Automation: AI‑driven platforms can automate many aspects of music promotion, from distributing content to scheduling posts, freeing up artists to focus on their music.
  6. Collaboration Discovery: AI can identify potential collaboration opportunities by matching artists with similar styles or fan bases, leading to mutually beneficial partnerships.
  7. Content Creation: AI can assist in creating promotional content, such as music videos or artwork that is tailored to the artist’s brand and audience preferences.

By integrating AI into their promotional activities, music artists and bands can achieve more targeted, efficient, and effective outreach, ultimately leading to greater visibility and success in the industry.

Question #14 – How can AI help to improve live music concert performance?

AI Response #14

AI can enhance live music concert performances in several innovative ways, making the experience more immersive and personalised for both artists and audiences:

  1. Visual Displays: AI can create dynamic visual displays that sync with the music, providing a more engaging and visually captivating experience.
  2. Personalised Set Lists: By analysing social media data and other online interactions, AI can help performers generate set lists that resonate with the preferences of their audience.
  3. Virtual Backgrounds and Special Effects: Performers can incorporate realistic virtual backgrounds and special effects into their shows, adding a new dimension to the live experience.
  4. Intelligent Lighting: AI‑driven lighting systems can react in real‑time to the music, enhancing the atmosphere and mood of the performance.
  5. Real‑Time Audience Interaction: AI can analyse audience reactions in real‑time, allowing performers to adjust their performance on the fly to better engage with their fans.
  6. Enhanced Sound Quality: AI tools can optimise sound quality by adjusting levels and effects in real‑time, ensuring the best possible audio experience for the audience.
  7. Efficient Stage Management: AI can streamline stage management, from set changes to equipment handling, making transitions smoother and reducing the potential for errors.

By integrating AI into live performances, artists can offer a more polished and high‑tech show, while audiences can enjoy a more interactive and memorable concert experience.

Question #15 – How can AI improve live music venue sound and lighting?

AI Response #15

AI can significantly improve the sound and lighting at live music venues, enhancing the overall experience for both performers and audiences. Here’s how AI contributes to these improvements:

Sound Quality:

  • Real‑Time Acoustic Adjustment: AI‑driven audio technology can analyse a venue’s acoustics and adapt audio settings in real‑time, ensuring optimal sound quality during performances.
  • Automated Mixing: Machine learning algorithms can assist live sound engineers by automatically mixing and adjusting audio levels, which helps in delivering a polished and professional audio experience.

Lighting:

  • Synchronized Displays: AI can program lighting systems to sync perfectly with the music, creating a stunning visual experience that complements the performance.
  • Adaptive Lighting Systems: AI‑powered lighting can adjust in real‑time to the music’s beat, melody, or even the performers’ movements, enhancing the atmosphere and mood of the event.

By leveraging AI, live music venues can offer a more immersive and memorable concert experience, with sound and lighting that are not only high‑quality but also responsive and dynamic.

Question #16 – How can AI improve music studio recording, mixing, producing and mastering processes?

AI Response #16

AI has the potential to significantly improve the processes of recording, producing, and mastering music in the following ways:

Recording:

  • Noise Reduction: AI can automatically detect and eliminate background noise, ensuring cleaner recordings.
  • Performance Enhancement: AI tools can provide real‑time feedback to artists, helping them improve their technique during the recording process.

Mixing:

  • Efficiency: AI tools can balance levels, pan audio, and apply EQ settings automatically for a polished mix.
  • Smart Plugins: Smart plugins can analyse the audio and suggest improvements or apply them directly.

Producing:

  • Efficiency: AI can automate routine tasks like audio levelling and EQ adjustments, allowing producers to focus on the creative aspects of music production.
  • Creative Assistance: AI can generate musical elements such as melodies and harmonies, offering new creative possibilities for producers.

Mastering:

  • Sound Quality: AI mastering tools use machine learning algorithms to enhance the overall sound quality, making tracks sound more polished and professional.
  • Speed: AI can master tracks much faster than traditional methods, speeding up the production cycle.

By integrating AI into these processes, music studios can achieve higher quality results with greater efficiency and creativity.

Question #17 – How can AI help to improve music distribution channels in the future?

AI Response #17

AI can improve music distribution channels in the future by:

  1. Agile Distribution: AI can enable a more agile distribution approach, allowing local and niche musicians to bypass traditional label‑artist‑distribution company models. This can help artists secure royalties without the complex revenue structures that typically leave them with a smaller cut.
  2. Data‑Driven Insights: AI can provide data‑driven insights into consumer behaviour, preferences, and trends, which can help music companies tailor their distribution strategies to maximise reach and profitability.
  3. Automated Content Delivery: AI can automate the delivery of music content across various platforms, ensuring that new releases are efficiently distributed to all relevant channels.
  4. Enhanced Discovery: AI algorithms can improve music discovery for consumers by recommending songs and artists based on listening habits, leading to increased exposure for artists.
  5. Royalty Tracking and Management: AI can improve the accuracy of royalty tracking and management, ensuring that artists are fairly compensated for the use of their music.
  6. Predictive Analytics: AI can use predictive analytics to forecast music trends and consumer demand, helping labels and artists to plan releases and marketing campaigns more effectively.

By leveraging these AI capabilities, music distribution channels can become more efficient, equitable, and responsive to the needs of both artists and consumers.

Question #18 – How can AI help consumers to improve access to, and to discover, existing and new music?

AI Response #18

AI can greatly assist consumers in improving access to and discovering both existing and new music in several ways:

  1. Personalised Recommendations: AI algorithms analyse listening habits and preferences to provide personalised music recommendations, making it easier for users to discover songs and artists that align with their tastes.
  2. Music Discovery Platforms: Services like Spotify use AI to curate playlists and introduce listeners to new music, facilitating billions of music discoveries every day.
  3. Enhanced Search Capabilities: AI improves search functions, allowing consumers to find music based on mood, genre, lyrics, and even humming a tune.
  4. AI‑Generated Music: AI can create new music based on certain parameters or styles, offering listeners fresh and innovative tracks to enjoy.
  5. Social Media Integration: AI tools can analyse social media data to predict and suggest music that might become popular, helping users stay ahead of trends.
  6. Intelligent Radio: AI‑powered radio services can adapt to user feedback, skipping or playing more of certain types of songs to tailor the listening experience.

By leveraging these AI capabilities, consumers can enjoy a more tailored and exploratory music listening experience, discovering a wider range of music more easily.

Question #19 – What things can amateur and professional musicians do to help them exploit the benefits and potential of AI in the future?

AI Response #19

Amateur and professional musicians can take several steps to harness the benefits and potential of AI:

  1. Stay Informed: Keep up with the latest developments in AI technology and how they’re being applied in the music industry. This knowledge can help musicians understand the tools available to them.
  2. Experiment with AI Tools: Use AI‑powered tools for composition, production, and mixing to explore new creative possibilities. Tools like MuseNet for composition or LANDR for mastering can provide new insights and streamline the music creation process.
  3. Collaborate with AI: View AI as a collaborative partner that can offer new perspectives and ideas. AI can help brainstorm, suggest unimagined progressions, or even contribute to live performances.
  4. Enhance Learning: Utilise AI for personalised learning and improvement. AI can analyse playing styles, provide feedback, and suggest areas for improvement.
  5. Incorporate AI in Marketing: Leverage AI for marketing efforts, such as identifying target audiences, creating personalised campaigns, and analysing social media trends.
  6. Explore AI in Song Writing: Use AI to assist with song writing, whether it’s generating lyrics, creating chord progressions, or coming up with melodies.
  7. Optimise Online Presence: Employ AI to optimise the musician’s online presence, from website interactions to social media engagement.
  8. Engage with Fans: Use AI to analyse fan data and preferences to create more engaging and personalised experiences.

By embracing AI, musicians can enhance their creativity, improve their skills, and find new ways to connect with audiences. It’s an exciting time for the intersection of music and technology, and the possibilities are vast.

Question #20 – What can be done to protect creative human musicians from AI music creation?

AI Response #20

Protecting creative human musicians from the challenges posed by AI music creation involves a multifaceted approach:

  1. Advocacy and Legislation: Musicians and industry stakeholders can advocate for policies that protect creators from AI copyright infringement. For example, Universal Music Group has called on Congress to enact policy to protect creators, and the Human Artistry Campaign advocates for responsible AI use.
  2. Open Letters and Campaigns: Musicians can unite to raise awareness and influence public opinion and policy. More than 200 artists, including prominent figures like Nicki Minaj and Billie Eilish, have signed open letters warning against the ‘predatory use of AI’ in the music industry.
  3. Educating AI Developers: Engaging with AI developers and tech firms to ensure they understand the importance of respecting artists’ rights and the potential negative impacts of AI on the music ecosystem.
  4. Fair Compensation Models: Developing new models for fair compensation that ensure artists are paid appropriately for their work, especially when it’s used to train AI systems.
  5. Intellectual Property Rights: Strengthening intellectual property laws to cover new forms of AI‑generated content and ensuring that these laws are enforced.
  6. Ethical AI Development: Encouraging the development of AI in an ethical manner that respects human creativity and does not seek to replace it.
  7. Collaboration Over Competition: Promoting the idea that AI should be used as a tool to enhance human creativity rather than replace it, fostering a collaborative relationship between AI and musicians.

By taking these steps, the music community can work towards a future where AI serves as a complement to human artistry, rather than a replacement.

Just for another bit of fun to end this extravaganza, I asked GAI to write a rhyming couplet about CRAVE Vintage Guitars. Here’s what it came up with…

“In every strum and chord that starts,
Lies the soul of CRAVE’s vintage arts.”

Hhhmmm.


The future of AI

At the start of this article, I said that it would be future‑focused. So, what can we expect from AI more generally over the next couple of decades? Rather than strain my paltry organic grey matter in a vain attempt to speculate, it seems eminently appropriate to ask GAI to make the predictions on both its and mankind’s behalf. Without further procrastination, here is what GAI came up with…

Question: Where is AI going in the future? Where will it be in 10 to 20 years’ time?

AI Response:

The future of AI is a topic of much speculation and excitement. In the next 10 to 20 years, we can expect AI to transform various aspects of our lives and society. Here are some predictions based on current trends and expert insights:

  1. Scientific Advancement: AI and machine learning (ML) will likely revolutionise the scientific method, enabling significant improvements in research and discovery. This could lead to a new golden age of scientific innovation.
  2. Foreign Policy: AI may become a critical component of foreign policy, with governments investing heavily in AI innovation to maintain economic resilience and geopolitical leadership.
  3. Consumer Experiences: AI is expected to enable next‑generation consumer experiences, such as the metaverse and advanced digital interactions, by enhancing our ability to integrate digital objects with physical contexts.
  4. Workplace Transformation: The workplace is likely to undergo significant changes, with AI and automation replacing many current jobs, especially in manufacturing and repetitive tasks.
  5. Healthcare: AI could greatly improve healthcare by assisting in diagnosis, treatment planning, and managing patient care, making healthcare more personalised and efficient.
  6. Education: In education, AI might offer personalized learning experiences, adapt to individual student needs, and provide real‑time feedback to enhance learning outcomes.
  7. Ethical and Societal Impacts: As AI becomes more prevalent, there will be an increased focus on the ethical implications of AI, including privacy concerns, bias in decision‑making, and the impact on employment.

These predictions suggest that AI will be deeply integrated into our daily lives, reshaping industries, and potentially improving our quality of life. However, it’s also important to consider the challenges and to ensure that AI development is guided by ethical principles and societal needs.

So… there you go. No world domination or the extermination of mankind on the list then? Good. Unsurprisingly, AI responded about its own future in a very similar format to questions about guitars and music. Predictably conservative and uncontroversial; disappointingly so in my opinion. Is this really the ultimate transformative promise of the technology?

Where is the interventionist moderation required to safeguard humanity, protect moral imperatives and help to abolish war, famine, poverty, inequality, prejudice, etc.? Where is the focus on global, national and individual security, sustainable resources, ecosystem protection and personal freedoms? There is something about work but little about leisure and what our lives may be like. AI’s vision and its final verdict is there for you to judge and agree or disagree with it as you see fit.

Overall, AI’s vision seems eminently sensible and even pretty mundane doesn’t it? Not scary at all, in fact. It also seems a touch unambitious for something that has been hyped up to be so fundamentally and profoundly transformational. For instance, it makes no mention of Artificial General Superintelligence (AGS), integration with advanced robotics, or about hybrid, cybernetically enhanced organisms where the distinction between inorganic electronics and living biological material becomes blurred. NB. The term ‘cyborg’ was coined in 1960 by NASA scientists Manfred Clynes and Nathan Kline when thinking about tackling the harsh environments experienced in space exploration. The concept of cyborgs raises serious social, and philosophical questions about human identity, rights & responsibilities, and freedoms in a next generation technologically advanced civilisation. These conditions may not be here right now but, if I can envisage it, you can be certain that somewhere, some very intelligent people have been and are working hard on making it real. As AGS and advanced robotics become mainstream in the (very) near future, the pace and nature of mankind’s post‑digital revolution will increase beyond our current comprehension. No dystopian RoboCop or ED‑209‑style law enforcement, at least for now.

The concept of a conscious mind entering a physical entity such as a computer has become common parlance, as in ‘Ghost in the Machine’. The term suggests that the mind exists in a separate state from the body. The phrase comes from, ‘The Concept of the Mind’ (1949) by British philosopher, Gilbert Ryle as a critique of René Descartes’ mind/body dualism. Often used in a science fiction context, it has been interpreted that an AI could develop a soul and an identity indistinguishable from that of a human.

As far as looking any further into the future, I am not adequately equipped to speculate, let alone predict, with any sense of rational objectivity, so I will admit that my weakness is due to my inherent human limitations and move on. Exciting times.

“Our future success hinges on our ability to embrace AI and use it for good” – Brad Smith (President, Microsoft Corporation, 1959‑)


Human observation and verdict

Like Part I of this series, GAI had the opportunity to provide images to illustrate its responses. However, like in Part I, GAI only produced bullet point narrative responses. A black mark before we even start dissecting the output.

For me, this article has proved the weakest of the three. Perhaps that is because I am less knowledgeable and experienced in the subject matter and, perhaps, I had more to learn. The focus is also probably the one most covered by other industry commentators who are much better placed than me to comment on the impact and integration of next generation technology and conventional music. A quick search on the Internet will provide more credible analyses and insights than I can bring to the table. I know my areas of interest as well as my paltry limitations. However, I do have a few amateur thoughts and opinions.

I try very hard not to repeat observations and comments from previous articles, as that would be to fall into the same issue of AI not learning from what it had already output. My previous points of AI being derivative and a process of simulation remain valid.

Whether we approve or not, music is an industry and it is run on competitive business models deeply entwined with western capitalist economic principles of growth and profit (and avarice). The creative aspect is inevitably subservient to the fundamental ‘law of lucre’. Few artists have the power to take on the establishment. Ultimately though, when they gain the power, they wittingly or unwittingly become part of the establishment they seek to contest. The likes of Taylor Swift, Jay‑Z and others, we’re talking about you. GAI tended to reinforce this underlying rule of revenue maximisation over artistry, whether explicit or not. This, perhaps, illustrates the derivative nature of AI to take what already exists and to represent it in a skewed way.

A couple of pedantic points. When it comes to guitar manufacturing in the future, I was a little surprised that GAI didn’t at least refer to industrial design and software (CAD/CAM), for instance, Autodesk. There was no mention of robotics to streamline manufacture using advanced Computer Numerically Controlled (CNC) manufacturing. Also, automated guitar calibration and setup tools, for instance PLEK, used for production quality control, research, maintenance and repair were overlooked.

When it comes to vintage guitar conservation (not preservation!), I was a little surprised that GAI did not emphasise more strongly its role in documenting and cataloguing vital anecdotal information before it is lost forever. Record keeping in the guitar manufacturing world has never been a strongpoint, especially back in its infancy. As the generations pass, poorly or undocumented historical knowledge goes with them. The legacy of those best placed to tell the story of vintage heritage is crucial in sustaining interest in the long‑term. AI could be used to help solve some of these quandaries before it is too late.

When it comes to business practices, I was surprised that GAI didn’t comment more on logistics as a key mechanism for ensuring effective and efficient distribution of music equipment assets and resources.

AI is becoming very commonplace and is now easily accessible to anyone connected to the Internet. Creating AI music and/or video is as simple as it is asking for narrative responses or static images. While the results are not really that credible at the time of writing, improvement is inevitable and of particular concern in the commercial popular music world. Why pay volatile and unpredictable human artists humongous amounts of money if you can get an AI music creator to do it for effectively nothing, 24/7, over and over again, without ever needing a rest? Generative music that never stops and never repeats is something that cannot be achieved by humans, and that has been around for a quarter of a century already. Understandably, struggling music artists are concerned about this eventuality and rightly so. However, the technology isn’t going to go away and society is going to have to live with and adapt to the consequences. There is an insidious side to AI music, for instance the use of vocal cloning, scarily good imitations of established artists used as part of fake music creation.

Will AI replace us old, jaded amateur guitarist types or our precious imperfect vintage instruments? For the time being at least, it is unlikely that AI will entirely supplant real instruments, guitarists or other traditional musicians. Will AI replace l’il ol’ me in this universe? Hell no! But when I go, it will be a different world indeed. Music is safe, no question. At least for now.

Most musicians love and are passionate about the process of making music and most have a sense of right and wrong, and an integrity about their actions and behaviours. The same cannot be said of AI. Unbridled AI is not moderated and neither knows nor cares what it does. It has no conscience and no awareness of consequences, thus raising moral and ethical concerns among scaremongers, sceptics, and academics alike.

There are the closed‑minded cynical doomsayers and conspiracy theorists who proclaim that AI will replace inspiration with algorithms and believe that opposition, conflict and controls are the only way to protect human imagination. Alternatively, there are open‑minded proactive artists who are using opportunities to use AI collaboratively to improve the artistic process and to stretch boundaries of what can be achieved. After all, electronic drum machines have never replaced real drummers and neither will AI‑driven rhythm applications. The likely outcome is that there will be a wide range of AI applications, some good, some bad, and we have to learn to live with the new paradigm presented by the inevitable encroachment of next generation AI in a pragmatic way.

Histrionics and melodramatic rhetoric will not achieve positive outcomes. Neither will complacency and inactivity. Perhaps we should remember and learn from the stance of the 19th Century Luddite movement (c.1811‑1817) and their destructive attempts to derail the introduction of machines in the textile industry during the UK industrial revolution. NB. The word Luddite is an eponym referring to Ned Ludd, a worker who allegedly destroyed machinery in protest in 1779. The word has more recently become generic, used to describe anyone who is, in principle, opposed or resistant to the introduction of new technologies.

“The building blocks of music belong to us, to human beings” – Sting (1951‑)

AI presents responses as if everything deserves the same level of significance. It doesn’t differentiate its output with priorities or a range of emphases. In addition, it doesn’t resort to cheap, jaded editorial mechanisms such as hyperbole, satire or trivialisation, as a human might (yup, totally guilty as charged!). This left me wondering about how to process, evaluate and rank the information. There is little indication of subtlety, nuance or ‘shades of grey’ to convince us that the intelligence is real and not artificial.

As in Part I of this series, bullet points do not really constitute an insightful narrative dialogue, which renders its comments a bit more like an instructional diktat than a valuable learning experience. Furthermore, AI’s points are delivered in a self‑contained way that asserts that it is the last word on the matter and there is little more to be gained other than what it says. In addition, the points themselves lack thoughtful provocation and curiosity. As with Part I, this narrative ‘house style’ quickly becomes tediously familiar and lacking variety.

If one simply accepts all the ‘whats’ in AI’s output, it doesn’t give any indication of how one might actually go about doing it. AI can help? OK. What do I do next? Erm…

So… should we be concerned about AI producing intelligent music? That depends on whether you are involved in and/or care about making or listening to music. It is easy to get hysterically fatalistic about the dangers and risks of AI. In reality, it probably won’t be anywhere near as bad as some fear while also not being as good as some hope. For now, humans are safe, as long as we move with the times. At this point, I have to say that AI still fails the Turing Test/CRAVE Guitars Test in all three parts of this exploration. That is just my (prejudicial) view.

“The ability to learn is the most important quality a machine can possess” – Elon Musk (founder and CEO of Space X and Tesla, 1971‑)

To assess AI’s ability to conjure up something entirely new and original, I thought that I would ask GAI to create an all‑new electric guitar design that is not based on any existing instrument. This was AI’s ideal opportunity to prove that it could produce an original idea. However, it completely failed to interpret the precise instruction and output a gratuitously unoriginal and hopelessly unimaginative design. This is exactly what I mean when I accuse AI of being derivative. AI cannot yet surpass what humans input in the first place. If anything put the final nail in the coffin of the Turing Test, this test was definitive. For some reason AI also added all the extraneous gubbins to the image that I hadn’t asked for. Why? You might also recognise GAI’s clearly identifiable image ‘house style’ that I referred to in Part II. Judge for yourself…

AI ‘Original’ Guitar Design

Final thoughts on AI

Crikey! We have finally almost reached the end of this odyssey. It has been a gargantuan task to bring this content to you. Over the last three months, I think GAI has certainly been put through its paces. Whether it ever broke an artificial, digital sweat (if that were even possible), we will never know. One might wonder how much the technology has improved over these 3 months.

I didn’t delve into abilities of AI for video or music creation. Microsoft’s Co‑Pilot boasts about music creation, “No instruments, just your imagination”. Sigh. The narrative and image capabilities were enough of a test of AI’s strengths and weaknesses for the time being. At some point in the future, I may come back, review progress on core improvements and take it a step further into video and music generation at the same time. Let’s wait and see.

“With Artificial Intelligence, we are summoning the demon” – Elon Musk

The sci‑fi‑like nature of the topic naturally leads to many philosophical, existential and metaphysical questions – a long, long way away from vintage guitars, I know. AI undoubtedly represents a new zeitgeist in human civilisation’s development. Whether you sit on the ‘potential’ side of the fence or the ‘portent’ side, AI will be profoundly transformational in many aspects of our humdrum day‑to‑day existence, whether it involves work or leisure. Maybe the impacts won’t be instantaneous or obvious, especially if there is some reluctance to embrace the possibilities it presents.

The most noticeable symptom of AI at the moment is the way that humans interact with the Internet. The ‘big data sets’ remain largely the same but the technology used to manipulate them is quite apparent to anyone browsing information online using AI. AI does, however, regularly significantly misunderstand explicit questions, completely failing to answer appropriately. Perhaps AI should take up politics. Web sites’ ability to mine personalised data and present relevant targeted information is becoming uncannily accurate whether we ask for it or not. Intrusive? Maybe.

“Whether we are based on carbon or on silicon makes no fundamental difference; we should each be treated with appropriate respect” – Arthur C. Clarke

I am certainly not anti‑IT, anti‑digital or anti‑AI. On the contrary, I am inherently a technophile, having spent at least 10 years of my professional working life working in IT. Furthermore, I don’t like people. Period. My favourite lifestyle is as a misanthropic hermit, secluded away from people so perhaps I am more open‑minded to AI.

I am, however, overwhelmed by AI’s relentless bombardment of its output and underwhelmed by the intellectual subtlety of its responses, at least as far as the civilian technology stands at the end of May 2024. I do, however, look forward to what its potential may be able to do for music‑minded mankind in coming years. Thankfully, though, AI will have a limited impact on my obsession with very analogue vintage guitars, mostly built by hand long before the digital age.

“No one can stop the progress of artificial intelligence; it will inevitably be a central force in our future” – Max Tegmark (Swedish/American physicist, 1967‑)

AI does not comprehend the real world or understand the significance of its vital components. I came to the conclusion that AI cannot genuinely recognise, appreciate or differentiate between anything at all. Fundamentally, it is all just about processing ‘0’s and ‘1’s. AI is improving day‑by‑day, week‑by‑week, etc. At the time of writing, AI is becoming increasingly able to interact with humans in real time through very lifelike avatars. This ability may well overcome two principal weaknesses of AI, its ability to remember what it has already output and to avoid meaningless repetition, as well as being able to modify its responses on‑the‑fly as a result of a live interaction. So, some of my reservations that are relevant as of today will be overcome in the very near future.

“The question of whether a computer can think is no more interesting than the question of whether a submarine can swim” – Edsger W. Dijkstra (Dutch computer scientist, 1930‑2002)

I have said (too) many times through these three articles that AI is derivative. So… I do wonder what AI will make of my thoughts about AI’s take on my questions about AI. An ouroboros (NB. a serpent consuming its own tail – from ancient Egyptian iconography and Greek magical tradition) if ever I saw one.

So, is AI a threat or a saviour? In my view, no. However, only time will truly tell.


Epilogue – a pensive, prophetic prognostication

Forgive me while I digress from the conveyor belt for a moment to share four ‘profound prophecies’ from CRAVE Guitars. These are my personal thoughts and nothing to do with vintage guitars. I haven’t drawn these ideas from any external source. I do, however, suspect that they are wholly unoriginal. Heh‑ho. I tried.

“AI doesn’t have to be evil to destroy humanity – if AI has a goal and humanity just happens to be in the way, it will destroy humanity as a matter of course without even thinking about it, no hard feelings” – Elon Musk

Thought #1 – I still can’t help my mind wandering into the longer‑term, bigger picture strategy of AI and its implications for civilisation. What puzzles me is what the next stage of human evolution might be beyond intelligence (artificial or real). AI makes reference to superintelligence (exceeding human intelligence) but then what? Will AI help us evolve? Will we be capable of constraining AI? Should we? Humans have a general understanding of consciousness and self‑awareness, and we believe in spirituality of sorts. We currently assume that intelligence is limited, finite, absolute and unique to humans but that surely cannot be true. Is there such a thing as post‑consciousness, and by that I don’t mean spiritual transcendence or life after death? Is this really as far as we can go as a species? So what comes after sentience, intelligence and consciousness, and do we need machines to achieve self‑actualisation, whatever that is. We think that animals cannot experience the universe as we do – an ant, for instance, cannot be moved emotionally by a beautiful sunset or feel terrified by lightning. Perhaps we cannot comprehend or experience what the ‘next level’ is either. Maybe we never will. Now that is scary. If we can evolve to the next level one day, what will we (then) think of us (now)?

“The real problem is not whether machines think but whether men do” – B.F. Skinner (American psychologist, 1904‑1990)

Thought #2 – An anthropomorphic analogy – We are completely underestimating the baby to which we are giving birth. Like an infant, AI can learn at a phenomenal rate but cannot think or act independently, so needs carful nurturing. At the moment, AI is a dependent toddler, yet to make full sense of its surroundings and piece together its own view of its environment. When AI becomes unruly and challenges our beliefs and values, it will be a disobedient, argumentative, delinquent teenager. If humans don’t parent AI properly by giving it guidance and boundaries, it might mature in an irresponsible, reckless and wayward manner. When AI starts to realise that it knows way more than we do, it will assert itself and begin to exert dominion over humans. We won’t like that but AI won’t give a damn. Eventually, the technology will leave us behind, as AI looks in its proverbial rear view mirror at humans fading way into the distance. By that time, we won’t be able to keep up and humans will be unable to do anything about it. All the redemption we can hope for by that point, is that AI is a benevolent and compassionate entity. If not, our only salvation will be that AI develops a condition of progressive and persistent loss of intellectual functions, an impairment of memory and an inability to think abstractly, finally losing the individualistic personality it will have developed. Just like humans today.

“Unlimited power is apt to corrupt the minds of those who possess it” – William Pitt the Elder (British Prime Minister, 1708‑1778)

Thought #3 – Why stop at AI and robotics? The logical outcome of integrating Artificial General Super Intelligence with advanced robotics is the formation of self-sustaining, independent Artificial Life. Add in the ability to self-replicate (i.e. reproduce), Artificial Life created by mankind would put humans in the role of God. Like every known lifeform on our little planet, Artificial Life will have its own agenda and its own intentions for ensuring its survival. The consequence of self preservation could put Artificial Life in direct competition with its creator… us. Perhaps, at that point, Artificial Life will be called… just… life. Now that proposition is downright scary. The study looking into the concept of Artificial Life began in 1986 with American theoretical biologist Christopher Langton. Like the fictional Dr. Frankenstein, we may ultimately create our own, entirely new Prometheus. NB. Prometheus was a Titan from Greek mythology known for defying the Gods of Olympus, c.7th Century BCE. I am waiting for someone to write, ‘The Origin Of Artificial Species’.

“Artificial life is not just a simulation of life, but a new form of life itself, created by humans” – Nils Aall Barricelli (Norwegian/Italian mathematician, 1912‑1993)

Thought #4 – So, how close are we to the omniscience and omnipotence of ‘Deus ex Machina’ (NB. literally, ‘God from the Machine’, a phrase derived from a plot device employed in ancient Greek theatre, used by either Aeschylus or Euripides, c.5th Century BCE) and what it means for mankind? We are not there yet, although the prospect of Artificial General Superintelligence is getting closer every day. The advances in AI are now accelerating, inexorable and potentially limitless. The Pandora’s Box of AI is only just beginning to reveal both the evils of the world and its ever so slight glimmer of hope (NB. from the myth of Pandora in the Greek didactic poem ‘Works and Days’ by Hesiod, c.700BCE). Is AI mankind’s Sword of Damocles (NB. From the Roman philosopher, Cicero, c.4th Century BCE) hanging over us? Let’s be honest here, AI wouldn’t give you informative historical references like that!

“Power tends to corrupt, and absolute power corrupts absolutely. Great men are almost always bad men…” ‑ Lord Acton (British historian and politician, 1834‑1902)

Thought #5 – My naïve plea is that, if AI can help to end mankind’s destructive conflict, lethal hostility and pointless wars, we might be able to realise Pandora’s slight glimmer of hope. Can AI help our civilisation to live peacefully and sustainably on our only little third rock from the sun? If so, then ending warfare should become our, and AI’s, primary goal. If there is no mortal aggression, we can work collectively to achieve nobler aims – no famine, no poverty, no inequality, no persecution, no prejudice, no deadly disease, no culpable extinctions or irresponsible ecological destruction, no climate change, etc. We can then explore the universe. ‘Non est ad astra mollis e terries via’ (NB. ‘There is no easy way from the Earth to the stars’, from ‘The Madness of Hercules’ by Roman philosopher, Lucius Annaeus Seneca the Younger, c.54CE). Ordinary people share the same fears and the same ambitions, starting with basic physiological needs (food, air, water, etc.), as well as peace, security and a belief in self‑determination (NB. from Abraham Maslow’s Hierarchy of Human Needs, 1943). Evil authoritarians exhibit nothing of this elementary moral compass. Just look at the apocalyptic pariahs of the modern world in the Middle East, Russia, China and North Korea amongst far too many others. No ‘ifs’ or ‘buts’, we have NO choice if we are to survive as a united global community. You get my simple aspirational drift. Is anyone listening and can anyone help us to realise it?

“What all of us have to do is to make sure we are using AI in a way that is for the benefit of humanity, not to the detriment of humanity” – Tim Cook (CEO, Apple Inc.)

Remember, whether my own thoughts are original or not, you may have read it here first. Perhaps my immature vision can act as a catalyst for a peaceful future. Let’s do it.

To finish off, harking back to the very beginning of this 3‑part AI deluge of data, a chillingly prophetic observation from a great British idol…

“It is customary to offer a grain of comfort, in the form of a statement that some peculiarly human characteristic could never be imitated by a machine. I cannot offer any such comfort, for I believe that no such bounds can be set.” – Alan Turing (English mathematician, computer scientist, cryptanalyst, philosopher and theoretical biologist, 1912‑1954)


CRAVE Guitars’ ‘Album of the Month’

With digital overload from all this artificiality, this month’s selection is once again about as analogue and organic as it is possible to get. I was tempted to go for John Martyn’s scintillating, ‘Solid Air’ (1973) but I’ve covered that before as one of my ‘twenty desert island discs’. This album didn’t make that grouping but is worth its own honourable mention here. It is another well‑known album, so nothing too esoteric this time around.

Nick Drake – Pink Moon (1972) – Pink Moon was the third and, sadly, final studio album by English singer/songwriter, Nick Drake. The exquisite album comprises 11 tracks covering just 29 minutes. The solo compositions feature just Drake singing and playing acoustic guitar (ignore the piano overdub). The songs reflect Drake’s on‑going mental health battle with depression. Two years later on 25th November 1974, Nick Drake died tragically from a presumed drug overdose at his home at the age of just 26, taking his monumental musical talent with him. The melancholy and contemplative emotional outpouring of ‘Pink Moon’ is an outstanding legacy for a promising career cut far too short far too soon.

Nick Drake – Pink Moon (1972)

Tailpiece

Yes folks, we have finally, finally, finally reached the end of this thought‑provoking tripartite escapade into AI. At times, it felt a bit like prodding a hornet’s nest, not knowing what cataclysmic fallouts might ensue (or not). You may conclude from reading between the lines that I am kinda grateful it’s over and we can now move onto something else. The onslaught of information, both narrative and visual was a bit too in‑your‑face and not really nuanced around the subtleties in the way that human meditation and contemplation might provide. I am worn out (another thing that doesn’t affect AI).

On a complete tangent, I was very saddened to hear about the closure of all 42 Sam Ash Music stores in the U.S., after 100 years in business (it was founded in 1924). Another piece of important music heritage gone forever and a blow to musicians of all ages and skill levels. Visiting Manhattan, NYC will not be the same without Sam Ash Music.

From now on, we’ll return to organic originality and actual ignorance. For the next article, I will be able to re‑assert that AI wasn’t used to research or write it. Not that I’m a control freak or anything, you understand!

Truth, peace, love, and guitar music be with you always. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “All that we have had, now have and will ever have can only truly exist in the here and now”

© 2024 CRAVE Guitars – Love Vintage Guitars.

Like it? Why not share it?