October 2026 – A Timeline of Guitar History in 400+ Snippets: Part III

Prelude

HOT DIGGITY DOG! What the heck dude! Now wait jus’ a doggone minute! This article was not meant to exist but it does. How did that happen? Why zat den? All will be explained in good time. For now, bienvenidos queridos amigos. Willkommen, liebe freunde. Bienvenue chers amis. ‘Ello maties. What up dawg. Once again, you are genially granted admission to the bizarrely brilliant biosphere of CRAVE Guitars, as we begin the final run up to the end of 2026. Autumn is definitely now with us up here in the northern hemisphere. It’s usually at this point that I make some sort of wise‑ass comment. However, at the time of writing, I don’t have anything worthy of my regular wise‑ass‑ness. I’m not usually struck mute. I got nothin’!? I must be losing it (whatever ‘it’ is). Seems a good time to give y’all a break from my perpetually pretentious and pompous prattle (Ed: keeping the alliterative assonances going, though).

“I just go where the guitar takes me” – Angus Young (1955‑)


This Month at CRAVE Guitars…

Previously on… Part I of the guitar timeline covered the period 5300BCE‑1899 and Part II covered the much shorter but very intensive period, 1900‑1959. Part I had all the prefatory blurb, Part II was largely blurb‑less, and this Part III has all the concluding blurb, so there isn’t much need for any surplus blurb this month. Apart from the fact that there was never intended to be a Part III, it should be no surprise that, as there is one, it follows on from Part II. There is genuinely not a lot else to add at this point.

Follow the links below for the preceding two articles in this series should you wish to view/review the story so far (each link opens a new browser tab)…

August 2026 – A Timeline of Guitar History in 400+ Snippets: Part I
September 2026 – A Timeline of Guitar History in 400+ Snippets: Part II

As with Parts I & II, no AI was used in researching and writing this article; simply the author’s feeble neurons, synapses and shedloads of patience. ‘Quotes of wisdom’ continue the theme of insights into the guitar. Only a small number of hard‑earned images again this month.

“I’m just a guitarist in a kick‑ass rock and roll band. What more could I ask for?” – Eddie Van Halen (1955‑)


The Rationale for the Article

Why are we here? No, it is not some philosophical existential enquiry. Sorry. While that is unquestionably an important question to ask, it doesn’t really relate to vintage guitars (or does it?) More prosaically, why is there a Part III when it was originally planned to be a 2‑part saga? Well the draft Part II grew to such an extent that I felt it was too much for readers to absorb in one go, so I split it in two at the last moment (very Hollywood!). So here we are (again) with a revised supplemental conclusion.

As you might expect from the title, Part III is a direct continuation of the previous two articles. It is also the concluding episode. Genuinely this time. Honest. The three parts together set out the long and storied history of the guitar, so no further justification is really necessary.

The guitar had achieved a commanding status that really coalesced during the 1950s with the introduction of mass produced solid body electric guitars coinciding with the advent of rock & roll, reflecting progressive and permissive cultural and social change in America and the UK. The ‘swinging’ 1960s multiplied that trend manifold and the 1970s continued the astonishing profoundly reformist emancipation of society and the democratisation of popular music that mirrored it (NB. the 1970s were termed ‘the “me” decade’ by author Tom Wolfe in his book, ‘The “Me” Decade and the Third Great Awakening’ (1976), referring to move towards ‘atomized individualism’ after the communal counterculturalism of the 1960s).

The guitar’s pre‑eminence has continued well into the 21st Century. Its status, however, is now challenged strongly by digital music creation, production, distribution and sale. In 2026, AI is an additional major new factor, with which the industry is struggling to grapple. AI, though, has no idea whatsoever what a guitar is or how it is played or the delicate nuances nurtured by skilled musicians who spend decades honing their unique expertise. Guitars at the time of writing remain resolutely in the analogue domain. For now.

The guitar’s omnipresent domination may now be under threat, as it has been many times in the past (think of the disco boom of the 1970s and the pop‑synth boom of the 1980s, both of which boldly and dismally signalled ‘the death of guitar music’). The world’s favourite instrument must continue to adapt if it is to secure a relevant and prosperous future. That is a subject for further debate and this retrospective chronology is not the place for such a discussion.

“The guitar is the coolest instrument in the world” – Steve Vai (1960‑)


A Timeline of Guitar History: Part III – 1960‑2026

Here we go then, with the remainder of the 20th Century (1960-1999) and the 21st Century so far (2000‑2026), setting out in the final 200 entries covering the last 66 years of our extensive 5,500‑year historical journey.

As with the last two articles, for those with an attention deficit, the infographic below provides a significantly abbreviated alternative version.

1960Gibson introduced the Hummingbird square‑shouldered dreadnought flat top steel strung acoustic guitar, with solid Sitka spruce top and solid mahogany back and sides. A stylised hummingbird was engraved on the pickguard
1960Fender introduced the ‘Blonde’ series of valve amplifiers, manufactured until the style was discontinued in 1964
1960Fender introduced the offset solid‑body Jazz Bass with a narrower neck to broaden appeal and to complement the existing Fender Precision bass
1961The original single‑cutaway Gibson Les Paul was discontinued and an all new Les Paul Standard was introduced by Gibson with a radical double‑cutaway design that would be renamed the SG in 1963. Les Paul did not approve of the new look, despite his name appearing on the headstock. The original single‑cutaway Gibson Les Paul design would be re‑introduced in 1968
1961Fender introduced the offset solid‑body 6‑string Bass VI (originally just VI). Unusually, it wasn’t a bass or a guitar and neither was it a baritone. The Bass VI had a scale length of 30”, between a bass and a guitar and was tuned an octave lower than a normal guitar’s standard EADGBE tuning. Like the Jazzmaster, the Bass VI had a vibrato. The model was discontinued in 1975
1961Gretsch updated the 6128 Duo Jet guitar with a double cutaway body, retaining the chambered body and giving the Jet a more modern aesthetic
1961Valco introduced the innovative National and Supro guitar lines with hollow resin‑bonded fibreglass (Res‑O‑Glas) bodies
1962Marshall Amplification was founded by English drummer and retailer Jim Marshall (1923‑2012) in London, England, UK
1962Fender introduced the upmarket Jaguar offset solid body short‑scale (24”) electric guitar to complement the Jazzmaster that had been launched in 1958
1962Following the Hummingbird, Gibson introduced the Dove square‑shouldered dreadnought flat top steel strung acoustic with solid Sitka spruce top and solid flame maple back and sides. It featured an engraved pickguard with mother‑of‑pearl dove inlays
1962Maestro (a Gibson brand) introduced the FZ‑1 Fuzz Tone effect pedal, the first widely available fuzz/distortion guitar effect pedal
1962Ernie Ball Inc. was founded by American musician and entrepreneur Roland Sherwood Ball (1930‑2004) in San Luis Obispo, California, USA initially to market guitar‑related products. The company is best known for its guitar and bass strings
1963Gibson hired legendary American Chrysler automotive designer Ray Dietrich (1894‑1980) to style and launch the company’s Firebird guitar and Thunderbird bass. The innovative ‘reverse’‑bodied instruments featured neck‑through body construction and new mini pickups. There were four Firebird models I, III, V and VII and two Thunderbird bass models II and IV
1963Following the end of an endorsement deal, Gibson officially re‑named the double cutaway Les Paul as the SG (Solid Guitar). There were four models, the Junior (single P90), Special (dual P90s), Standard (dual humbuckers) and Custom (triple humbuckers)
1963Guild introduced the S‑100 (SG‑like) and the curious S‑200 Thunderbird solid body electric guitars
1963Rickenbacker introduced the iconic 360 hollow body electric guitar. A 12‑string variant, the Rickenbacker 360/12, was made famous by The Beatles and The Byrds in the mid‑1960s
1963Marshall introduced the legendary JTM45 valve amplifier head, rated at 45W. Alongside the amp, Marshall also introduced the now‑legendary closed‑back 4×12” speaker cabinet. The JTM45 model was discontinued in 1966
1964Fender introduced the ‘blackface’ series of valve amplifiers, manufactured until the style was discontinued in 1967
1964Fender introduced the short scale (24”) dual pickup solid‑body electric Mustang ‘student’ guitar with a unique innovative vibrato mechanism
1964Larry and Joe Macari founded Sola Sound Ltd. in London. The company made guitar effect pedals and amplifiers that were sold through the Macari’s Musical Exchange shops. Sola Sound made effects for in‑house brand, Colorsound from 1967
1965Kustom Amplification was founded by Charles A. ‘Bud’ Ross (1940‑2018) in Chanute, Kansas, USA. The brand was notable for its distinctive ‘Naugahyde tuck‑n‑roll’ styling used until c.1975. Ross sold Kustom to Baldwin Piano Company in 1972, after which Ross went on to found ROSS effects in 1974
1965American innovator and entrepreneur, Hartley Peavey founded Peavey Electronics in Meridian, Mississippi, USA. Peavey started marketing electric guitars and basses from 1978. Peavey remains one of the largest global musical equipment and pro audio manufacturers
1965Fender Musical Instruments was sold to the giant media company, CBS (Columbia Broadcasting System) for $13m. The company’s founder, Leo Fender was barred from competing with his former business for 10 years, after which he was involved with the formation of Music Man in 1974
1965Fender introduced the offset solid body Bass V, the world’s first commercial 5‑string bass, by adding a high ‘C’ string. Unusually, it only had 15 frets despite its long 34” scale. The Bass V was discontinued in 1971
1965Fender introduced the offset Electric XII 12‑string solid‑body electric guitar, the final guitar designed by Leo Fender for the company that bore his name. The model was intended to compete with the popular Rickenbacker 360/12. The Electric XII was discontinued in 1969
1965Gibson introduced the ‘non‑reverse’‑bodied Firebird and Thunderbird bass to replace the ‘reverse’‑bodied models introduced in 1963. The new shape was simpler and cheaper to produce than its predecessor. Fender threatened Gibson with legal action over the Firebird’s body shape, citing Leo Fender’s 1958 US patent for offset body guitar design as used on the Fender Jazzmaster
1965Ovation was founded by aeronautical engineer and inventor Charles Kaman (1919‑2011), in Hartford, Connecticut, USA. Kaman used his technical background to develop the innovative Ovation ‘Lyrachord’ roundback electro‑acoustic guitar
1965British company Sola Sound introduced its most famous guitar effect pedal, the Tone Bender fuzz, based on the earlier American Maestro Fuzz Tone
1965Dunlop Manufacturing was founded by Scottish immigrant to the USA, entrepreneur and businessman Jim Dunlop (1936‑2019) in Benicia, California, USA to sell guitar‑related products
1965Maxon, an effect pedal brand name used by Nisshin Onpa, was established in Tokyo Japan. Maxon famously made effect pedals for Ibanez until 2002
1965Japan started to import significant numbers of cheap guitars into the US market, many of them flagrant clones of established American models. The competition ultimately led to the infamous ‘lawsuit era’ scandal of the 1970s
1966Fender introduced the short scale (30”) offset solid body ‘student’ Mustang Bass to complement the Mustang 6‑string guitar
1966Ted McCarty stepped down from his role as president of Gibson and acquired Bigsby. McCarty became president of the new company
1966The first wah‑wah effect pedal was created by Bradley J. Plunkett and Lester Kushner at Warwick Electronics Inc., distributed by Thomas Organ Company and named after trumpeter Clyde McCoy (1903‑1990). The effect was subsequently renamed the V846 VOX Wah‑Wah. A US patent was filed in 1967 and granted in 1970
1966Hiwatt (as Hylight) was founded by British audio engineer Dave Reeves in Surrey, England to build high power valve amplifiers. Reeves was also contracted to build amplifiers for Ivor Arbiter’s Sound City brand
1966Fender introduced their first solid‑state amplifiers based on existing successful valve amplifiers like the Twin Reverb and Bassman. Traditional vacuum tubes were replaced by silicon transistors. Fender’s transistor amps were not commercially successful and Fender discontinued solid‑state amplifier production by 1971
1966Danelectro was acquired by the giant media company MCA Inc. (Music Corporation of America). In addition to the main brand, a budget range of guitars was introduced under the Coral name. By 1969, Danelectro had ceased manufacturing
1966The iconic circular Fuzz Face guitar effect pedal was introduced by British entrepreneur Ivor Arbiter (1929‑2005). The Fuzz Face was another adaptation of the Maestro Fuzz Tone. In 1969, the Arbiter name was sold to rival Dallas and the merged company was re‑named Dallas‑Arbiter
1966Yamaha introduced their first made‑in‑Japan steel strung acoustic guitar, the FG180 as well as their first electric guitars, the SG‑2/3/7 and the SB‑2 electric bass. Yamaha’s first nylon strung classical guitars were introduced in 1967
1967Having pioneered humbucking guitar pickups at Gibson, American electronic engineer Seth Lover began working for rival company Fender
1967Fender introduced the ‘silverface’ series of valve amplifiers, manufactured until the style was discontinued in 1981
1967Gretsch was acquired by the Baldwin Piano Company. Production lasted until 1981 when Baldwin ceased manufacturing of Gretsch products
1967Fender introduced the short scale single‑pickup Bronco ‘student’ guitar with a unique innovative vibrato mechanism The Bronco was the final addition to Fender’s ‘student’ range that included the Musicmaster, Duo‑Sonic and Mustang
1967Danelectro, recently acquired by MCA, introduced the Coral Electric Sitar developed by session guitarist Vinnie Bell (1932‑2019) to capitalise on the Indian influence on Anglo‑American psychedelic rock and pop music in the late 1960s
1967Guitar manufacturing firms, Valco and Kay Musical Instrument Company merged, only for the resulting business to go bankrupt in 1968
1967Jean Larrivée Guitars Inc. was founded by Canadian luthier, Jean Larrivée (1944‑) in Toronto, Canada to make premium classical and acoustic guitars
1967Laney Amplification was founded by musician Lyndon Laney (1948‑2026) in Birmingham, England
1967Guitar effect brand Colorsound was established by brothers Larry and Joe Macari in London, England to supplement the existing Sola Sound business
1967Thomas Organ Company introduced the Cry Baby Wah effect pedal, basically a copy of the VOX V486 wah. Dunlop Manufacturing acquired the Cry Baby name in 1982 and released the GCB95 Cry Baby Standard Wah
1967Shergold Guitars was founded by former Burns of London employees Jack Golder and Norman Houlder in London, England
1967Swedish musical instrument manufacturer, Hagström introduced the world’s first 8‑string bass guitar (with 4 courses of paired strings), the H8. The short‑lived H8 was discontinued in 1969
1968Effect pedal manufacturer, Electro‑Harmonix was founded by Mike Matthews (c.1942‑) in New York City, USA, initially with the Muff fuzz and Linear Power Booster effects. The original company went out of business in 1984
1968Fender introduced the Telecaster Bass, a variant of the Precision bass, based on the original Precision bass design from 1951. It wasn’t technically a reissue as the model hadn’t previously been called the Telecaster bass
1968Following musician demand from the likes of English guitarist Eric Clapton, Gibson reintroduced the single cutaway Les Paul, which had been discontinued in 1961. The classic Gibson Les Paul model has been in continuous production since
1968Fender introduced the semi‑hollow Telecaster Thinline electric guitar, initially with standard Telecaster pickups and, from 1972, with ‘wide range’ humbucking pickups. The Telecaster Thinline was discontinued in 1980
1968Dan Armstrong (1934‑2004) designed the innovative clear Plexiglas (a.k.a. Acrylite, Lucite, Polymethyl methacrylate (PMMA)) guitar for Ampeg. The instrument featured innovative interchangeable pickups. The model was discontinued in 1971
1968HH Electronics was founded by Mike Harrison in Cambridgeshire, England to build solid‑state amplifiers, PAs, mixers and speaker systems. HH went bankrupt in 1984
1968British company, Orange Amps was founded by musician, electronics designer and retailer Clifford Cooper (1942‑) in London, England
1968American guitar manufacturer Mosrite filed for bankruptcy and was finally shut down in 1969
1969Gibson’s parent company, Chicago Musical Instruments Ltd (CMI), was acquired by South American conglomerate Ecuadorian Company Limited (ECL). ECL then changed its name in 1974 to Norlin Musical Instruments (a contraction of NORton Stevens of ECL and Arnold BerLIN of CMI)
1969Mesa Engineering was founded by musician and electronics repair man, Randall Smith (1946‑) in Petaluma, California, USA. The company was famous for introducing Mesa/Boogie Mark and Dual Rectifier valve amplifiers
1969Morley was a brand established by Tel‑Ray Electronics Inc., founded by American brothers Raymond and Marvin Lubow in Los Angeles, California, USA to make guitar effect pedals. Uniquely, Morley used photoelectric circuits rather than potentiometers to control the company’s effects. Chicago‑based Sound Enhancements Inc. acquired Morley in 1989
1969Alembic Inc. was founded by American/Australian sound engineer Owsley Stanley (1935‑2011) in Novato, California, USA to build high‑end electric basses, guitars and preamps
1972Although he had been building valve amplifiers for several years, reclusive Howard ‘Alexander’ Dumble (1944‑2022), based in Bakersfield, California, USA released his legendary amp model, the Dumble Overdrive Special. All Dumble amps were hand‑made personally by Dumble, largely to special order. Only about 300 Dumble amps were made during his lifetime
1969Gibson produced their first low impedance electric guitars, the Les Paul Personal and Professional models. They would evolve into the better‑known Les Paul Recording model in 1971. Low impedance pickups were favoured by guitarist Les Paul for use in the recording studio
1969Pignose Amplifiers was founded by Richard Edlund and Wayne Kimbell in Chicago, Illinois, USA. The diminutive Pignose guitar amplifier was a portable battery‑powered unit, rated at 5W with a single 5″ speaker
1969American effect pedal manufacturer Electro‑Harmonix introduced its most famous product, the Big Muff Pi (π) fuzz pedal
1969Willie Nelson acquired ‘Trigger’, named after Roy Rogers’ horse. The iconic guitar was a Martin N‑20 nylon strung classical acoustic guitar purchased after his previous Baldwin guitar had been accidentally damaged
1970American writer and businessman, George Gruhn (1945‑) opened the Gruhn Guitars shop in Nashville, Tennessee, USA. Gruhn was co‑author of the industry reference, ‘Gruhn’s Guide to Vintage Guitars’ (1990, revised 1999)
1970The Randall Amplifier Company was founded by Don Randall (1917‑2008) in Irvine, California, USA. Randall had been a manager at Fender in the company’s early years and was notable for naming the Telecaster and Stratocaster guitars
1970C.F. Martin & Company introduced the budget Sigma brand guitar range made in Japan to compete with cheap foreign imports into the USA. Production was moved to South Korea in the 1980s. Sigma guitars were discontinued in 2007
1971Seth Lover designed the ‘Wide Range’ humbucker pickup for Fender, using unique CuNiFe (copper/nickel/iron) magnets. The ‘Wide Range’ pickups were used on the Telecaster Custom, Deluxe and Thinline, as well as the upmarket offset semi‑acoustic Starcaster
1971Larry DiMarzio (1948‑) founded DiMarzio Inc. (incorporated in 1975) in Staten Island, New York, USA to produce after‑market guitar pickups
1972The multinational Roland Corporation was founded by Ikutaro Kakehashi (1930‑2017) in Osaka, Japan. Roland manufactured electronic musical instruments, as well as musical hardware and software. Roland contributed significantly to the development of the MIDI (Musical Instrument Digital Interface) standard for synchronising and controlling electronic instruments
1972Ovation introduced the Breadwinner 1251 electric guitar with ergonomic styling, innovative ‘lyracord’ finish, toroidal pickups and active electronics. The model was discontinued in 1979
1972MXR Innovations was founded in Rochester, New York, USA by Keith Barr and Terry Sherwood. The first effect pedals made were the MXR Dyna Comp, Phase 45, Phase 90 and Distortion+. The company closed down in 1984
1972The BOSS brand was formed as a separate division within the Roland Corporation to manufacture compact guitar and bass effect pedals
1972Musitronics Corporation (a.k.a. Mu‑Tron) was founded by former Guild employees, Mike Beigel and Aaron Newman in Rosemont, New Jersey, USA to manufacture effect pedals. The company ceased production in 1979
1972Godin Guitars was founded by Robert Godin in Montreal, Quebec, Canada. Godin went on to become the largest guitar manufacturer in Canada
1972Fernandes Guitars was formed from its predecessor, Saito Musical Instruments, founded in 1969 in Niizo, Japan
1973Cort was founded by Jung‑gyu Park in partnership with American importer Jack Westheimer. Cort was based in Seoul, South Korea to mass produce guitars and basses. Production was expanded into Indonesia and China, making it one of the largest global guitar manufacturers. Cort manufactured guitars under its own name as well as for many other brands
1973Hamer Guitars was founded by Paul Hamer and Jol Dantzig in Wilmette, Illinois, USA. Hamer was widely regarded as one of the first ‘boutique’ guitar builders. Hamer is now part of Fender
1973Collings Guitars was founded by American luthier Bill Collings (1948‑2017) in Austin, Texas, USA to build high‑end acoustic, electric and archtop guitars as well as mandolins and ukuleles
1973Fylde Guitars was founded by English luthier Roger Bucknall (1950‑) in The Fylde, Lancashire, England to build handmade one-off custom acoustic guitars. Fylde relocated to Penrith, Cumbria, England in 1996
1973DOD Electronics was founded by David Oreste Di Francesco and John Johnson in Salt Lake City, Utah, USA to manufacture reliable low‑cost guitar and bass effect pedals. DOD and parent company DigiTech were acquired by Cort in 2022
1974Gibson’s newly renamed parent company, Norlin Musical Instruments, moved production of Gibson guitars from its traditional home in Kalamazoo, Michigan to Nashville, Tennessee, USA
1974Gibson introduced the Marauder solid body bolt‑on electric guitar with innovative pickups and electronics designed by musician and guitar pickup specialist, Bill Lawrence (1931‑2013). The related S‑1 was released in 1975
1974Music Man was founded by Forrest White and Tom Walker in partnership with Leo Fender, based in Fullerton, California, USA to make guitars, basses and amps. Music Man’s best known instrument was the Stingray Bass. Music Man was acquired by Ernie Ball in 1984
1974Travis Bean Guitars was founded by American luthier Travis Bean (1947‑2011) and business partner Gary Kramer in California, USA. The company was famous for its solid body guitars with through‑body aluminium necks. Travis Bean guitars were discontinued in 1979
1974Guitar manufacturer, B.C. Rich was founded by Bernardo Chavez Rico (1941‑1999) in Los Angeles, California, USA. Rico had been building guitars since 1969
1974The Charvel guitar company was founded by Wayne Charvel (1941‑2026) in Azusa, California, USA. Charvel is now owned by Fender
1974Gordon Smith Guitars was founded by Gordon Whitham and John Smith in Greater Manchester, England. Gordon Smith was acquired by Auden Guitars in 2015
1974After selling Kustom amps in 1972, Charles A. ‘Bud’ Ross founded ROSS effect pedals in Chanute, Kansas, USA. Early American ROSS pedals included the Compressor, Distortion and Phaser R1. Ross became defunct shortly after moving production to Taiwan in c.1980
1974Taylor Guitars was founded by American luthier and entrepreneur Bob Taylor (c.1954‑) and Kurt Listug in El Cajon, California, USA to make high‑quality acoustic and electro‑acoustic guitars
1974Lowden Guitars was founded by luthier, George Lowden (1952‑) in Bangor, County Down, Ireland to make premium acoustic guitars
1975The Harmony Guitar Co. ceased production. Stock was auctioned in 1977 and the brand name was sold off. The brand was resurrected by Singapore‑based Bandlab Technologies in 2018 and resumed making guitars in the USA
1975The ESP Company Ltd. was founded by Hisatake Shibuya (1937‑2024) in Tokyo, Japan to manufacture electric guitars and basses. ESP launched the budget LTD range in 1995
1975The Roland Corporation introduced the Jazz Chorus solid‑state combo guitar amplifier with a built‑in analogue Chorus effect. Models included the famous JC‑120, producing 120W into 2×12” speakers
1976The Santa Cruz Guitar Company was founded by Richard A. Hoover and investors in Santa Cruz, California, USA to make premium grade acoustic guitars
1976Dean Guitars was founded by American luthier Dean Zelinsky (1957‑) in Chicago, Illinois, USA to specialise making guitars favoured by heavy metal musicians. Dean Guitars and sister company Luna Guitars filed for Chapter 11 bankruptcy in the USA in mid‑2026 following legal action from Gibson
1976After leaving Travis Bean, Gary Kramer, with business partner Denis Barardi, founded Kramer Guitars with in Neptune, New Jersey, USA. Early Kramer guitars featured distinctive cast aluminium necks with wooden inserts. Kramer went bankrupt in 1989 and the brand name was subsequently acquired by Gibson in 1997
1976Music Man introduced the innovative solid body electric Stingray Bass alongside the Stingray guitar, both incorporating new humbucking pickups and ground‑breaking on‑board active electronics
1976Yamaha introduced the SG2000 solid body double cutaway electric guitar, designed in collaboration with Mexican/American guitarist, Carlos Santana. The SG2000 was effectively the first original‑design Japanese guitar to compete with the American Gibson Les Paul
1976Seymour Duncan was founded by Seymour W. Duncan (1951‑) and his wife Cathy Carter in Santa Barbara, California, USA to manufacture aftermarket guitar pickups
1976The innovative EBow (Electronic Bow) was introduced by Heet Sound at the NAMM Show in the USA. The battery‑powered hand held device used an electromagnetic field to induce string vibrations, creating a bowed string‑like effect
1976The Floyd Rose Locking Tremolo System (actually a vibrato) was designed by American musician and engineer, Floyd D. Rose (1948‑). The invention was granted a US patent in 1979
1976Schecter Guitar Research was founded by David Schecter in Van Nuys, California, USA initially to make guitar parts and then electric guitars from 1979. Schecter is now owned by Hisatake Shibuya who also owns ESP/LTD
1976TC Electronic was founded by Kim and John Rishøj in Denmark to produce a wide range of professional music audio equipment including guitar effect pedals and studio effects. TC Electronic is now owned by the holding company Music Tribe
1977Gibson introduced the innovative RD (Research & Development) series of guitars and basses featuring complex on‑board active electronics designed by synthesizer pioneer Robert Moog (1934‑2005) while he worked for Norlin. The RD line was discontinued in 1982
1977American guitarist Eddie Van Halen created his famous ‘Frankenstrat’ guitar made from a wide range of sources including Schecter, Fender, Floyd Rose, Gibson and others. The guitar, with its distinctive striped finish influenced subsequent ‘superstrat’ guitar designs. The EVH brand was formed in 2007 as a subsidiary of Fender to sell electric guitars and amps
1978EMG Inc. was founded by Rob Turner in Long Beach, California, USA, to manufacture innovative active guitar pickups. EMG is now based in Santa Rosa, California
1979Ibanez introduced the legendary TS‑808 Tube Screamer Overdrive Pro effect pedal, with its distinctive green enclosure and square footswitch. The iconic original model was superseded by the TS9 in 1981
1979Trace Elliot was founded by retailer Fred Friedlein in Romford, Essex, England to make bass amplifiers and speaker cabinets. Trace Elliott is now owned by Peavey Electronics
1979Steinberger was founded by Ned Steinberger (1948‑) in Brooklyn, New York, USA to make innovative headless guitars and basses. Gibson acquired Steinberger in 1987
1979Kahler International, Inc. introduced the Kahler Tremolo System (actually a vibrato), invented by Gary Kahler and Dave Storey in Las Vegas, Nevada, USA
1980G&L Musical Instruments was founded by George Fullerton (1923‑2009), Leo Fender and Dale Hyatt in Fullerton, California, USA to make electric guitars and basses. G&L were the initials of George and Leo. G&L ceased production in 2025 and Fender (the company) acquired the rights to the brand name
1980After leaving Charvel, American luthier Grover Jackson (1949‑) founded Jackson Guitars in Glendora, California, USA. Fender acquired both Jackson and Charvel from the Japanese Akai Musical Instruments Corporation in 2002
1980Vigier Guitars was founded by French luthier Patrice Vigier (1957‑) in Grigny, Essonne, France. Vigier is famous for its unique Excalibur Surfreter Supra Fretless Guitar
1981Baldwin Piano Company ceased production of Gretsch instruments. In 1985, Fred W. Gretsch, the original founder’s great grandson and nephew of Fred Gretsch Jr, acquired the Gretsch brand name and offshore production resumed in Japan in 1989
1981Fishman Transducers Inc. was founded by Larry Fishman (1948‑) in Andover, Massachusetts, USA to make pickups, primarily for acoustic guitars
1982Fender introduced the budget Bullet series of guitars and basses, designed by luthier John Page (1957‑), head of Fender’s R&D department. The Bullet series replaced Fender’s Musicmaster, Mustang and Bronco ‘student’ guitars
1982Fender resurrected the Squier brand for its lower‑priced models of Fender guitars and basses manufactured in the Far East
1982Warwick GmbH & Co. Music Equipment was founded by Hans‑Peter Wilfer (1946‑) in Erlangen, Bavaria, Germany to manufacture bass guitars
1983Fender introduced the innovative Fender Elite Stratocaster, Telecaster and Precision models featuring ‘noiseless’ pickups and active electronics
1983The not‑for‑profit Rock and Roll Hall of Fame Foundation was established. The organisation began inducting artists in 1986. The physical Rock and Roll Hall of Fame and Museum building subsequently opened in 1995
1983While Gibson had produced one‑off and custom guitars since the 1920s, Gibson introduced its Custom Shop facility within its main Nashville factory. Gibson formally created a separate Custom Shop facility in 1993
1984Hughes & Kettner was founded by Hans and Lothar Stamer in Neunkirchen, Germany to build high gain valve amplifiers and, latterly, solid state amps
1984Jackson introduced the archetype for heavy metal ‘superstrat’ guitars, the Jackson Soloist, generally based on a modified Fender Stratocaster design. The Soloist was originally designed by American luthier Grover Jackson while he was at Charvel
1984Tom Anderson Guitarworks was founded by American luthier Tom Anderson in Newbury Park, California, USA to make high‑end electric guitars
1984Faltering American guitar, bass and amp manufacturer, Music Man was acquired by Ernie Ball Inc. and renamed Ernie Ball Music Man (EBMM)
1985CBS sold Fender to an investor group led by William Schultz (then president of Fender) for $12.5m. Fender’s Fullerton factory was not part of the sale, so Fender had to open a new flagship factory a few miles away in Corona, Riverside County, California, USA
1985Paul Reed Smith Guitars (shortened to PRS) was founded by American luthier Paul Reed Smith (1956‑) in Annapolis, Maryland, USA. PRS guitars were strategically positioned between Fender and Gibson instruments
1985Heritage Guitar Inc. was founded by three former Gibson employees in Gibson’s original manufacturing facilities in Kalamazoo, Michigan, USA
1986Soldano Custom Amplification was founded by American Michael Soldano (1960‑) in Los Angeles, California, USA to build high gain valve amplifiers. Soldano is now based in Seattle, Washington State
1986To save the company from bankruptcy, Gibson was sold to guitar enthusiasts Henry Juszkiewicz and David Berryman. Juszkiewicz ran Gibson until 2018
1987Fender opened a major manufacturing facility south of the US border in Ensenada, Mexico. Mexican Fender guitars and basses were strategically positioned between the Far Eastern Squier and Made‑in‑USA Fender models
1987The Fender Custom Shop was established as a division within the company’s Corona factory by ‘master builders’, guitar designer John Page and luthier Michael Stevens to make high‑end one‑off and special order guitars
1987Ibanez introduced the Jem solid body electric guitar, typical of the heavy metal ‘superstrat’ style of guitars that were popular in the 1980s. The Jem was co‑designed with American virtuoso guitarist Steve Vai (1960‑) and included artist signature models. Jem guitars featured the distinctive ‘Monkey Grip’ cut‑out handle on the bass side of the body
1987G&L Musical Instruments introduced the Stratocaster‑like Comanche guitar model with three innovative Magnetic Field Design Z‑Coil pickups. The Comanche represented a significant evolution of Leo Fender’s original Stratocaster
1989National Reso‑Phonic was formed by Don Young and McGregor Gaines in San Luis Obispo, California, USA to build high quality resonator guitars based on original National and Dobro instruments
1989Bogner Amplification was founded by German immigrant Reinhold Bogner in Los Angeles, California, USA to make high‑end boutique valve amplifiers
1990Yamaha introduced its Pacifica range of solid body electric guitars generally styled on the Fender Stratocaster. The hugely successful Pacifica range was designed in the USA by Rich Lasner and Leo Knapp
1990PRS started using CNC (Computer Numerical Control) machines to increase production volumes and improve consistency standards. In the same year, Taylor became the first major company to use CNC machines as part of its acoustic guitar production
1992AER (Audio Electric Research) Music GmbH was founded by Udo Rösner, Michael Eisenmann and Susanne Janz in Velbert, Germany to manufacture high quality professional acoustic guitar amplifiers
1992Breedlove Guitars was founded by Larry Breedlove and Steve Henderson in Bend, Oregon, USA to manufacture high quality acoustic guitars, combining traditional and modern construction techniques
1991Fender Musical Instruments Corporation (FMIC) moved its headquarters from Corona, California to Scottsdale, Arizona, USA
1991Industry legend, Leo Fender died of complications from Parkinson’s disease in Fullerton, California, USA at the age of 81
1991DigiTech introduced the innovative Whammy WH‑1 effect pedal that used a foot treadle to manipulate the pitch of a guitar signal
1992Mesa Engineering introduced the classic Mesa/Boogie Dual Rectifier high gain valve amplifier. The Dual Rectifier has become a definitive milestone in heavy rock music
1993Parker Guitars was founded by American luthier Ken Parker (1952‑2025) with input from pickup pioneer Larry Fishman, based in Chicago, Illinois to manufacture the unique Parker Fly guitars. In 2003, Parker sold the company to the US Music Corporation. Parker ceased production in 2016
1993The German PLEK was introduced by A+D Gitarrentechnologie GmbH. PLEK was a specialised CNC machine used to setup guitars and basses to consistent and exacting standards
1994Reclusive boutique effect pedal builder, Bill Finnegan, from Boston, Massachusetts, USA launched the legendary Klon Centaur guitar overdrive effect pedal. The original model was discontinued in 2008. In 2026, Finnegan took legal action against Behringer for copyright infringement involving the latter’s cloning of the original Klon design
1994Paul Reed Smith introduced the PRS McCarty guitar model in recognition of the former Gibson and Bigsby president who had mentored luthier Paul Reed Smith in later years
1995Fender exhibited the first relic guitars at the NAMM Show. The divisive and controversial concept of using ‘relic’ processes was intended to reproduce, the appearance of ageing and play wear. The faking method had been in development since 1989 and continues to be popular to the current day
1995The Rock and Roll Hall of Fame and Museum, designed by Chinese/American architect Ieoh Ming Pei (1917‑2019), based in Cleveland, Ohio, USA, opened its doors to the public
1996American guitarist, luthier and inventor Howard ‘Buzz’ Feiten II (1948‑) filed a US patent for the Buzz Feiten Tuning System (BFTS). The system was a means of minimising inherent tuning problems associated with traditional fretted guitars. The patent was granted in 1998
1996Paul Reed Smith moved PRS manufacturing from Annapolis to a new, larger factory in Stevensville, Kent Island, Chesapeake Bay, Maryland, USA
1996Line 6 was founded by Susan Wolf, Marcus Ryle and Michel Doidic in Calabasas, California, USA to pioneer digital guitar amplifier, speaker cabinet and effect modelling. Line 6 was acquired by Yamaha in 2013
1997Ashdown Engineering was founded by Mark Gooday in Heybridge, Essex, England, formerly chief engineer and MD of Trace Elliott, to build amplifiers, speaker cabinets and effects
1997Gibson Music Corp. acquired the bankrupt Kramer brand that had gone out of business in 1989. Modern Kramer guitars are now built by Gibson subsidiary, Epiphone
1997Suhr Guitars was founded by luthier John Suhr and Steve Smith after Suhr left his job as Senior Master Builder at the Fender Custom Shop. Suhr Guitars, based in Lake Elsinore, California, USA set out to make premium quality electric guitars
1998Line 6 introduced their breakthrough product, the POD guitar amp modeller famed for its red, kidney bean‑shaped unit, which featured numerous digital renditions of classic amplifier models, speaker cabinets and effects
1998C.F. Martin & Company introduced the X‑Series DXM acoustic guitars, manufactured in Mexico and making extensive use of composite materials rather than traditional tone woods
1999Gretsch expanded production with affordable Electromatic and Synchromatic guitars manufactured in Korea. A limited number of premium ‘made‑in‑USA custom shop’ guitars were made available to wealthy musicians and collectors. Gretsch Enterprises acquired Bigsby from Ted McCarty in the same year
1999Taylor Guitars developed and patented the innovative NT (New Technology) neck joint for the company’s acoustic guitars
2000The Experience Music Project (EMP) was established by Microsoft co‑founder, Paul Allen (1953‑2018) in Seattle, Washington, USA to celebrate musical culture and history. It was renamed the Museum of Pop Culture (MOPOP) in 2016 when it broadened its appeal to include science fiction and fantasy
2001Paul Reed Smith introduced the PRS Single Cut guitar model intended to compete head‑to‑head with the Gibson Les Paul
2001Ted McCarty, former Gibson president, owner of Bigsby and mentor to luthier Paul Reed Smith died in Twin Falls, Idaho at the age of 91
2001Keeley Electronics was formed by Robert Keeley in Edmond, Oklahoma, USA to build guitar effect pedals. Keeley had built a strong reputation for modifying BOSS and Ibanez effect pedals before developing effects under his own name
2002Fender entered into an agreement with the Gretsch family to produce, market and distribute new Gretsch guitars. Fender also acquired guitar manufacturer Jackson and its subsidiary guitar brand Charvel in the same year
2005Gibson Music Corp. started a copyright infringement law suit against Paul Reed Smith over the PRS Single Cut guitar model. The litigation failed and PRS subsequently reintroduced the Single Cut guitar
2006Fender introduced the Jaguar Bass guitar. It represented a new take on an old design, as there was no ‘original’ Jaguar Bass to reissue
2006Fractal Audio Systems was founded by Cliff Chase in New Hampshire, USA to pioneer high‑end digital guitar amplifier modelling. Fractal introduced the digital Axe‑Fx rack‑mounted modelling pre‑amp and effects processor targeted directly at professional working musicians
2007Fender Musical Instruments Corporation acquired Ovation’s parent company, Kaman Music Corporation (KMC), as well as the Hamer Guitars brand. Fender also secured global distribution rights for Takamine Guitars and established the EVH (Eddie Van Halen) guitar and amp brand in the same year
2007Gibson introduced the innovative but divisive Robot Guitar automatic tuning system, displeasing many concerned traditionalists and conservatives
2007C.F. Martin & Company discontinued the Far Eastern‑built Sigma Guitar line to focus its resources on the main American acoustic guitar brand
2007JHS Pedals, a range of successful guitar effect pedals, was launched by British manufacturer and retailer John Hornby Skewes
2007Blackstar Amplification was founded by former Marshall employees Ian Robinson and Bruce Keir in Northampton, England to build amplifiers and effects
2009Legendary American jazz guitarist, songwriter, luthier, inventor and Gibson endorsee, Les Paul died of complications from pneumonia in White Plains, New York, at the age of 94
2010The Cumberland River overflowed its banks and caused the Nashville Flood, which resulted in significant damage to Gibson’s manufacturing facility and inventory in Nashville, Tennessee, USA
2011German company Kemper GmbH debuted the Kemper Profiler digital processor/amplifier at the NAMM Show, designed by inventor Christoph Kemper to recreate faithfully the sounds of numerous classic amps and speaker cabinets
2011Gibson’s guitar manufacturing facilities were raided numerous times by the US Department of Justice (DoJ) after alleged violations of the Lacey Act (1900) for the illegal importation of protected woods into the country
2012Industry legend, Jim Marshall OBE, the pioneer of British Marshall guitar amplifiers, died in Milton Keynes, Buckinghamshire, England, at the age of 88
2013The international online marketplace for selling and buying musical equipment, Reverb.com was founded by David Kalt (1967‑) in Chicago, Illinois, USA
2013Line 6 digital amp and effects modelling company was acquired by the giant Japanese Yamaha Corporation
2014Fender sold Kaman Music Corporation (and its main brand, Ovation) to Drum Workshop. German company GEWA Music acquired KMC in 2020
2017Line 6, famous for its POD products, introduced the innovative next‑generation Helix amp modelling and effects processor
2018The Songbirds Guitar Museum opened in Chattanooga, Tennessee, USA. It was re‑opened in 2021 as a non‑profit organisation and was renamed the Songbirds Guitar & Pop Culture Museum
2018Taylor Guitars introduced the innovative V‑Class bracing for the sound boards of its acoustic guitars. V‑Class bracing was perhaps the first major change to acoustic guitar construction in a century
2018After ongoing financial difficulties, Gibson filed for Chapter 11 bankruptcy protection in the US. Gibson entered into a ‘restructuring support agreement’ with lenders, resulting in $135m of funding for Gibson to re‑focus on its core businesses. Henry Juszkiewicz stood down from his role as Gibson’s president
2019Fender Musical Instruments Corporation acquired the Bigsby brand from Fred Gretsch Enterprises
2019Gibson filed a multi‑million dollar lawsuit in the US against Dean and Luna Guitars for alleged trademark infringement, ultimately forcing the targeted companies into liquidation in 2026
2021Gibson Music Corp. acquired amplifier manufacturer, Mesa Engineering from Mesa’s founder Randall Smith
2023  Yamaha Guitar Group, a subsidiary of the giant Japanese conglomerate, Yamaha Corporation acquired Córdoba Music Group (CMG), which included Cordoba Guitars, Guild Guitars, DeArmond pickups and other related brands
2024Gibson issued a Cease and Desist Order for trademark infringement against the US President and Donald Trump Guitars for their blatant copies of the Gibson Les Paul
2024After 100 years in business, major American guitar retailer Sam Ash filed for bankruptcy in the USA resulting in the closure of all its retail stores. The company continued as an online retailer
2025Leo Fender’s final commercial venture, the American guitar manufacturer G&L, founded in 1980, ceased production after parent company BBE Sound Inc. closed. Fender acquired the intellectual property rights of both G&L and BBE but none of the assets or inventory, effectively winding up G&L
2025Fender Musical Instruments Corporation applied to the United States Patent and Trademark Office (USPTO) for Leo Fender’s name and his likeness to be formally trademarked by the company
2025German manufacturer of musical instruments since 1887, Höfner GmbH filed for bankruptcy. In 2026, the company was acquired by long‑standing German business, GEWA Music, which had also owned Ovation since 2014
2026Following a German legal court’s decision in its favour, Fender launched a series of aggressive legal campaigns against competitors for copyright infringement, trademark enforcement and legal protection regarding Fender’s Stratocaster guitar body design

For those who prefer a purely visual interpretation of guitars as a counterpoint to either the infographic or the linear listing, here is a purely pictorial illustration of 16 key milestones in guitar evolution from 1960 to 2026.

“I’m only myself when I have a guitar in my hands” – George Harrison (1943‑2001)


Influence and Impact of the Guitar

Understanding how guitar innovation, evolution and development occurred over the last 5,000+ years helps one to appreciate the vast impact of the guitar and its numerous variants/derivatives on mankind. While its roots may lie in local folklore, peripatetic storytelling and religious rituals, often performed by itinerant performers, the guitar has risen from humble origins to achieve global contemporary significance for its primary role in creative music. As its influence spread globally, the guitar became a regular cultural symbol of regional and national identity, for instance European classical, Spanish flamenco, Mexican mariachi, Argentinian tango, Brazilian Bossa Nova/Samba, American folk and British pop/rock.

“I’ve always loved the electric guitar: to hold it and work it and hear what it does is unreal” – David Lynch (1946‑2025)

The guitar has long been associated with shifts in societal, economic, technological and political paradigms, reflecting change through popular entertainment, youthful rebellion, societal commentary, fierce protest and an abundance of emotional stories about interpersonal relationships. Musical genres reflected these shifts in the zeitgeist including rock & roll, folk revival, heavy metal, punk rock, new wave, grunge, indie, among many others.

Guitar music has long resonated with people’s basic need for individual identity and collective cohesion. It has become an integral part of ever‑changing fashionable trends for adolescence angst, liberal freedoms and conscious social justice. During the 20th Century, guitar music supported civilian lives through tough economic depressions, two deadly (and unnecessary) world wars, lethal health pandemics, rapid expansion of scientific exploration, the geopolitical cold war and a multitude of other challenges to humanity’s very existence. It looks like the 21st Century may be re‑running the turmoil of the previous 100 years without learning much along the way.

The guitar has been ever‑present, heavily influencing the post‑classical ‘three pillars’ underpinning western contemporary music, blues, jazz and country, from which today’s diverse genre landscape was actively propagated. The guitar is a consistent and pervasive image not only in music but also familiar in art, TV & film, theatre, live performance, literature, advertising and popular media, as well as more recently across the Internet.

“The guitar saved my life. It gave me something to hold onto when everything else was falling apart” – Eric Clapton (1945‑)

The electric guitar sparked an unprecedented revolution in musical genres in the 1960s and 1970s, creating world famous role models such as Jimi Hendrix, Eric Clapton, Jimmy Page, Jeff Beck and Eddie Van Halen, among many others. An explosion of creativity led to consumers’ relentless passion for new musical experiences. Guitar music in the 21st Century continues to evoke intense memories and sentiments seamlessly spanning generations and geographical boundaries. The instrument has genuinely become an emblem for the positive power of music that goes way beyond the modest twelve notes that underpin western musical tradition.

“I never stop being amazed by all the different ways of playing the guitar and making it deliver a message” – Les Paul (1915‑2009)

For many musicians, playing the guitar provides educational opportunities, skills development, cathartic mindful escapism and supports affirmative mental health & wellbeing. The industry supports a global multi‑billion dollar contribution to many economies. For many working musicians, guitar playing provides a lifelong profession and income. For a few, global fame and celebrity were attained and occasionally perpetuated. For others, guitar playing provided brief popular exposure followed by subsequent anonymity. For some, sadly, the fire of fame flamed bright only to lead to tragic ends. Playing the guitar becomes an extension of the individual, providing a symbolic gateway for musical expression, emotional release and creative freedom. For audiences, attending live performances is an important collective experience. We should also recognise that playing a guitar is also tremendous fun, regardless of technical skill, a joyful (and sometimes frustrating) activity that cannot be underestimated. The guitar has been notable for not requiring musical technical literacy as a prerequisite for creating credible music.

Over the centuries, the guitar has transcended its basic function as just a humble 6‑stringed musical instrument. It has become an icon of singular and shared identity, fashion, lifestyle, artistic inspiration and profound communal unanimity. The guitar’s global reach, accessibility, portability, popularity, adaptability and broad‑ranging versatility have made it a unifying foundation of human mien. Guitars can also be beautiful objects in their own right. The resulting obsession brings together a like‑minded community of interest as well as a community of place. Guitar music provides a universal language that anyone can understand regardless of race, religion, political stance, gender, language or nationality. The humble guitar has contributed to infinitely diverse musical genres, enough to cater for any taste.

It is no understatement to say that the guitar has become deeply embedded in human cultural heritage spanning both time and place. It is perhaps no surprise that the guitar has become so beloved with an enviable primacy and longevity.

“I had no aspirations to be a musician, but I picked up a guitar for two seconds and haven’t put it down since” – Slash (1965‑)


Final Thoughts on ‘A Timeline of Guitar History in 400+ Snippets: Parts I‑III’

I have to say that this exercise, as a necessary companion piece to ‘An A‑Z of Vintage Guitar Gear’, became a mammoth search, identification, compilation, corroboration and consistency‑checking exercise that took many weeks in the making. I declare that I actually learned a lot during the arduous process, so it was far more than simply completing a laborious abstract administrative activity.

There are some entries in the ‘A‑Z…’ that aren’t included in the timeline and vice versa. The eventual web site feature page of the timeline will unite all three parts. It will also include some items that aren’t in the articles (including some key entries that arguably should have been included above). Likewise the infographics and pictorial interpretations will also differ. All these differences are purely for practical reasons.

There are undoubtedly a lot of familiar names that readers might remember that aren’t specifically listed including, Akai, Analog Man, Bad Cat, Behringer, Binson, Chapman Stick, Columbus, CSL, Echoplex, Eko, Fret‑King, Greco, Gus, Jen, JHS, Kawai, Korg, Leslie, Magnatone, Mayones, Orville, Pro Co, Roger Mayer, Shin‑ei, Vintage®, Wilkinson, etc. Ultimately, not everything could make the cut or I’d be doing this forever. There were literally hundreds and thousands of potential entries to consider. When selecting what made the grade, some were easy, others vague, some were borderline, others arbitrary and many, many had to be excluded. A simple fact of life. What remains, I hope, are entries that represent a significant contribution the whole.

“When we started I wasn’t the singer. I was the drunk rhythm guitarist who wrote all these weird songs” – Robert Smith (1959‑)

The outcome of this project may not seem that difficult to the reader but, believe me, it took some doing. However, I think it has proved to be a very useful exercise and hopefully one that others will find both interesting and informative. While I am sure that a lot of it will be familiar, I hope that there is something new herein for people to discover. Quite a bit of the information is relevant to the topic of vintage guitar gear.

One factor that became obvious to me is the ‘incestuous’ nature of the guitar industry. Many of the key people and businesses operated within relatively small circles on both sides of the Atlantic Ocean. The same names kept coming up over and over again in different permutations. Perhaps that interconnected and interdependent web of entities isn’t surprising and is possibly not an uncommon in other industries. Just sayin’.

One of the things ‘missing’ from this entire timeline is a record of the social and cultural context within which the guitar’s advancement occurred. Adding the wider milieu would have made this article far too large and way too heavy‑going. It doesn’t mean that I haven’t covered the ‘bigger picture’, though. The broader world view covering the ‘Historical Context 1650-2020’ was an integral part of CRAVE Guitars’ fourteen part, ‘The Story of Modern Music in 1,500+ Facts’ articles published between March 2019 and May 2020 (barring December 2019). That series of articles presented the broad social and cultural environment that paralleled the evolution of music over the same period. ‘The Story of Modern Music’ was considered too tangential to justify a discrete web site feature. As a result these ‘events in global civilisation’ are too ultra vires to be published separately, so the only relevant source at the time of writing remains in the articles mentioned above. Sadly, that series of articles also had to have images sourced from Google Images removed post facto due to legal, pecuniary and credibility risk.

“I don’t find the songs; they find me. I just strum my guitar and wait for a lyric to come” – James Taylor (1948‑)

While this exercise is not a rigorous academic work, maybe others will be able to use it as a valuable resource to share forward. After all, while this timeline is entirely a result of my own hard work, I had to extract the relevant information from sources that were already in existence (including CRAVE Guitars’ own), I cannot therefore claim full ownership of anything herein. A huge thank you to all those who preceded me and who helped to make these articles possible. Mucho gracias.

As previously mentioned, there will inevitably be errors and omissions. However, I hope these should be relatively minor and therefore forgivable. I also don’t claim it to be comprehensive – the proverbial ‘tip of the iceberg’ and all that. Maybe it can be a starting point for others to expand upon. After all, as the nine part ‘Potted History of the Guitar…’ showed, there is a much bigger story behind each of the 400+ entries in the ‘Timeline…’ as well as the 150 entries in the ‘A‑Z…’. In total, there is way more than enough to keep one going for one lifetime spent down the metaphorical rabbit hole. Sadly, there is no miraculous Wonderland at the end of said bunny pit!

Lastly, I know that I bang on endlessly about not using AI for my research and writing. I remain agnostic about AI as it is in 2026. So… just out of curiosity, this seemed an ideal opportunity to test AI’s abilities against solid human research methodology. I asked AI to find me information that I knew for a fact already. On the majority of enquiries, AI FAILED completely to provide accurate information. However, on every occasion AI did produce a result, even if it was incorrect. This is very worrying because wrong information is worse than no information. There is nothing wrong in saying “I don’t know”, especially if there is no definitive source information available. Not good. This doesn’t bother me because I try very hard to be diligent and I know the relevance of the information I was seeking, so it was relatively easy to spot the errors. What bothers me more is that other, less meticulous data consumers, will undoubtedly not only accept erroneous information without thinking critically and checking validity, but also that they will then promulgate those falsities to such an extent that it ultimately appears to become ‘the truth’. That, I believe, is a very serious issue and a significant case of metaphorical caveat emptor. Be careful about what you read and cautious about what you believe, even here.

“Technically, I’m not a guitar player, all I play is truth and emotion” – Jimi Hendrix (1942‑1970)


CRAVE Guitars’ ‘Album of the Month’

In Part I, I applauded Spanish classical guitarist, Andrés Segovia. In Part II, I celebrated delta blues guitarist, Robert Johnson. So Part III deserves a guitarist with an equally prominent reputation. This time, though, the featured album isn’t a compilation. Of all the guitar players in all the world since the dawn of rock & roll, one stands head and shoulders above all others. While I am not one to put anyone on a pedestal, this one guitarist has been repeatedly acknowledged for his remarkable influence on contemporary music. For once, perhaps surprisingly, I’m going to go with the flow. Drum roll please… this month’s accolade goes to…

The Jimi Hendrix Experience – Are You Experienced (1967): ‘Are You Experienced’ was the debut studio album by the The Jimi Hendrix Experience. The album was released in May 1967 on Polydor in the UK and in August 1967 on Reprise Records in the US. The album’s track list was largely different for the UK and US markets. Despite different track listings, both original albums comprised 11 tracks covering around 39 minutes. More recent re‑releases have combined the tracks (usually totalling 17), including many famous tracks such as Foxy Lady, Manic Depression, Red House, 3rd Stone From The Sun, Are You Experienced, Purple Haze, Hey Joe and The Wind Cries Mary.

‘Are You Experienced’ (why does the title not end with a question mark?) has been widely recognised as one of the greatest debut rock studio albums of all time. It was also commercially successful, selling over one million copies in the few months following its release. Whether you like or dislike Jimi Hendrix and whatever you think of this album, there is no doubt that it was a ground‑breaking milestone in rock music history. The Experience comprised the classic line up of Jimi Hendrix on guitar and vocals, Noel Redding on bass and Mitch Mitchell on drums. This album’s status is matched only by its equally prestigious follow‑up, ‘Electric Ladyland’ (1968).

A bit of trivia; Jimi Hendrix apparently didn’t like the UK album cover of ‘Are You Experienced’. The alternative cover art used by Reprise Records for the American market is more psychedelic, more Jimi and more ‘1960s’. For what it’s worth, I agree with Jimi. The UK cover could be from any period, unlike the US version.

Jimi Hendrix (1942‑1970) released only three studio albums, one live album and one compilation album during his lifetime, which together defined his status as an all‑time guitar hero for many. Everything that has been released since Hendrix’s death has further cemented his reputation. As with legendary American delta blues guitarist Robert Johnson who occupied this slot in the last article, Hendrix died in mysterious circumstances at the age of 27, thereby becoming another unfortunate inductee into the infamous ’27 club’. Other peer members from the same period include Janis Joplin and Jim Morrison. Hendrix has become one of the most inventive, celebrated and influential electric guitarists of all time. Arguably, without James Marshall Hendrix (NB. actually born Johnny Allen Hendrix), we wouldn’t have much of the diverse and wonderful guitar music we enjoy today.

BELIEVE IN MUSIC!

“I’m the one that’s got to die when it’s time for me to die, so let me live my life the way I want to” – Jimi Hendrix (1942‑1970)


Tailpiece

Well, this three‑part epic extravaganza is pretty thorough, if I say so myself. A good job done, even if it is not 100% perfect. Sometimes, good enough is, well, good enough. I hope that the time travelling trip from 3500BCE to 2026CE has proved worthwhile and, perhaps, ephemerally entertaining.

Changing a 2‑part series into a 3‑part series has meant a re‑organisation of the forward plan of CRAVE Guitars article topics. The November article was intended to be significantly lighter in tone but that particular tome has now had to be cancelled, rather than just postponed. Please come back and join me for a new CVG adventure next month, whatever it might be.

As we are at the end of October, it may be apt to celebrate Allhallowtide (NB. deriving from at least the 15th Century and stemming from earlier religious origins) comprising All Hallow’s Eve, All Saint’s Day and All Soul’s Day from 31 October to 2 November inclusive. The Halloween that many of us are most familiar with in many western countries (corresponding to All Hallow’s Eve) has become a largely secular tradition based in pagan origins including the Celtic festival of Samhain. The season also celebrates the Mexican Día de los Muertos (Day of the Dead), which is celebrated annually on 1and 2 November. Shpooky. Disfruta y adiós por ahora, compadres.

“When the power of love overcomes the love of power, the world will know peace” – Jimi Hendrix (1942‑1970)

Finally, as Warner Brothers’ closing caption for Looney Tunes’ animations in the early 1930s (NB. credited to Hugh Harman and Rudolf Ising) stated, “That’s All Folks!” A suitable sign‑off for this ambitious temporal performance, methinks. If you got this far, thank you for joining me along the way and patiently bearing with me throughout.

Truth, peace, love, and guitar music be with you always. The CRAVEman, signing off for now. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “Everything. Ends. Eventually”

© 2026 CRAVE Guitars – Love Vintage Guitars.


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November 2017 – New In: Underdog Vintage Guitars

posted in: Observations, Opinion | 0

A couple of articles ago (September 2017 – ‘A Map Leads To Some Hidden Gems’ → click here to read the article), I looked at the unlikely significance and influence of the 1983 Gibson USA Map, which was at the time the newest addition to the CRAVE Guitars fold. The Map was an unusual promotional guitar that Gibson produced in very small numbers for a very short period, for a specific purpose.

1983 Gibson USA Map

→ Click here to read the feature on the 1983 Gibson USA Map

In that article, I explored some of the other ‘forgotten’ Fender and Gibson guitars from the late 1960s through to the early 1980s. I suggested that, despite being minor relatives in the guitar family tree, the ‘lost’ models merited greater exposure and recognition. In order to understand the context within which these ‘forgotten’ guitars appeared and subsequently disappeared, it’s worth looking at what was happening during those 10-15 years.

Up to the late 1970s, two guitars from the same batch could be quite different and others were cobbled together from what was available at the time. This disparity was a problem for manufacturers, dealers and musicians alike. During the 1970s, the unpredictable variation in materials, processes and standards was seen as a bad thing from a quality assurance point of view. The big corporations that owned both Fender and Gibson at the time (CBS and Norlin respectively) partly tackled the issue by increasing mechanisation and automation, as well as exploring the use of alternative materials. They also sought to experiment and innovate in an attempt to overcome some of the perceived problems in supply and distribution chains, which resulted in a swathe of new models at all price points. By the mid‑1980s, Fender and Gibson had moved mass production of their budget brands off-shore (as Squier and Epiphone respectively) and American manufacturing had become more ‘industrialised’. The benefits of industrialisation included greater construction consistency, as well as improved economy and productivity. Management didn’t understand that the unintended downside for many musicians was that the changes removed some of the quainter charms of experimentation, problem‑solving and hands-on guitar building that players actually valued. I believe that these inherent tensions are integral to current‑day criticism of many American guitars from that period.

Due to public demand since that time, the rise of big‑brand custom shops, independent luthiers and computer controlled tooling made it easier to diversify and differentiate, thereby enabling greater innovation, customisation and modification. My current vintage cut-off is actually the end of the 1980s. Don’t get me wrong, many fine instruments have been produced since, and many of them are much ‘better’ made than many of the guitars that I showcase. It’s just that the fascinating manufacturing quirks and parts‑bin machinations became less… well… random!

I mentioned at the end of that September 2017 article that the research done to bring some of the ‘forgotten’ guitars to prominence stimulated my interest in some of these marvellous (?!) overlooked, creative ‘mutants’. So, not having really laid my hands on some of these ‘generation-x’ guitars, I put my money where my mouth is and decided to track one down (or, as it happens, three!). So this month also has some ‘new ins’ at CRAVE Guitars that hopefully prove that I am not a vintage guitar snob.

Two ‘Forgotten Fenders’

While the age distribution is fairly even across the CRAVE ‘family’, I am well aware of the numerical imbalance between Fender and Gibson models, so my attention was initially drawn in the direction of the big ‘F’.

After a couple of bidding battles on eBay (loathe it), CRAVE Guitars has now adopted two fine new baby Fenders, although sadly not quite the bargains thy might have been…

1981 Fender Bullet

1981 Fender Lead

It’s the first time I’ve owned either of these two models. I have to say that I am not disappointed by either acquisition. Getting both at the same time makes for some interesting (at least for me) comparisons and observations. The two instruments not only look different, they feel and sound very different. Good! That, after all, was one of the points I was making in my previous article, i.e. you can’t easily pigeonhole or generalise about these instruments, let alone disregard them simply because of their ephemeral existence. Another advantage of these ‘lesser’ guitars is that they often haven’t had the hard life of being on‑the‑road like some more workmanlike ‘professional’ models. In addition, many of the ‘forgotten’ vintage guitars don’t sell for big bucks so they can be picked up for a relatively reasonable sum (at the moment). I have to accept that, while they are now attracting moderate collector interest, they will never turn a decent profit should I deem to sell them on at some point. C’est la vie; at least I can enjoy playing them in the meantime.

The series 1 Fender Bullet is definitely a low-cost entry‑level model, clearly made to a budget during its short production period (1981‑1982). The Bullet was the brainchild of legendary designer, John Page (Fender R&D, then co‑founder and head honcho of the Fender Custom Shop). Page was tasked by the then new management team at Fender (including Dan Smith who was brought in to rejuvenate the brand) with making a guitar that cost only $65 to manufacture (the retail price was $199). He got it down to $66 through some ingenious engineering, e.g. ‘that’ toy-like bent steel tailpiece extension to the scratchplate, which Fender patented.

There seems to be confusion about the source of materials used, with suggestions that some parts were imported from Korea and assembled in the States. Even John Page can’t recall the details with any certainty, so there’s little hope for the rest of us. Strict American trade laws stipulated that it had to have enough genuine American content and added‑value to warrant the all‑important ‘Made in U.S.A.’ decal on the headstock. That’s good enough for me – I am not that much of a vintage guitar elitist to split hairs. I have to say that, of the two acquisitions, the Bullet feels more ‘manufactured’ rather than hand‑crafted but, let’s be honest, that’s not really surprising given its age, target audience and price point. The series 1 Bullet’s body looks to me to be slightly out of proportion compared to its forerunner, the formidable Telecaster. The unusual aesthetic, however, gives it a distinctive indie look which you’ll either love or hate. Its quaintness is all part of the appeal to me – kinda like lusting after the plain redhead girl‑next‑door rather than the pretty blonde prom queen. In fact – confession time – I like the Bullet so much, I think I might try to find an equivalent series 2 Strat‑a‑like version with a maple neck to keep this one company. Watch this space.

1981 Fender Bullet

The Fender Lead I on the other hand is quite a different animal. When is a Strat not a Strat? Well, the Lead kind of fits that bill, taking inspiration from both the Strat and the Tele. Like the Bullet, it had a short production period (1979-1982) and, because it has never been reissued, numbers on the vintage market are limited. The Lead was targeted at professional guitarists on a budget, comprising solid wood, a vintage‑inspired Stratocaster neck, natty electronics, etc. If anything, it suffered from being squeezed into a niche between Fender’s budget ‘student’ guitars and the pro‑level ‘classics’. The Fender Lead also seemed to have a bit of an identity crisis, unsure of what need it was trying to fulfil. The Lead I and III had clever Seth Lover‑designed split coil hot humbucking pickup(s), making the guitar pretty unique in Fender heritage. The inspiration for the single pickup Lead I seems to stem from the trend for early ‘superstrats’ around the 1980 period (cheers Mr Halen & co.). The dual‑humbucker Lead III was only made in 1982 and sometimes appears in a nice Sienna Burst finish. Seemingly in contradiction, the Lead II had 2 single coil pickups like a cut-down Stratocaster. In fact the Lead II’s X-1 single coil pickups went on to appear in the Stratocaster. For me, the Lead I is a great single pickup axe and sufficiently different from both the Lead II/III and other Fenders of the time. The Lead therefore has a bit of that cool & rare interest that keeps CRAVE Guitars growing.

Once Fender Japan was established, the company played with the original American Bullet and Lead designs to the extent that they lost the essential ingredients that made them American in the first place. The guitar lines were rationalised by Squier and subsequent models basically became a Far Eastern Stratocaster copy.

1981 Fender Lead I

One thing is for sure, while I was researching these models both before and after buying them, I was struck that both guitars have a very strong cult following among people who have actually owned and used them. I was prepared to be lemming-like and agree with many vintage commentators that these aren’t serious American Fender guitars but, thankfully, I decided to take the plunge anyway and experience them for myself. I’m glad I kept an open and curious mind. Are they great guitars? To be honest, no, they aren’t up there with the classics that inspired them. Personally, I still have a preference for Fender’s offset ‘student’ guitars like the Mustang but then again, that’s what I grew up using, so I guess it’s not surprising. However, neither are they rubbish (as many might claim) and they acquit themselves well enough to sustain interest as part of the CRAVE Guitars ‘family’.

Commercially, neither of these models really caught the public’s imagination on release, which is why they aren’t commonplace now and why Fender hasn’t reissued them. I quite like that they exist under the radar and remain unfamiliar to most players. All of these factors encouraged me to take up the cause on behalf of these cool, underrated, humble and modest ‘forgotten Fenders’. So that’s Fender covered; now what about Gibson?

One ‘Forgotten Gibson’

It isn’t only Fender that had some ‘lost’ guitars during the late 1970s and early 1980s. Also in my September 2017 article, I took a look at some equivalent ‘forgotten Gibsons’. The early 1980s was a period of intense R&D activity for Gibson. It amazed me that, while I have a number of Gibson oddities from the period, I have relatively few of the ones that I highlighted. Like with the Fender models above, I started a quest for an all‑original, good condition Gibson to start filling the gaps in the jigsaw puzzle.

I decided to start with one of the most unloved models and went in search of what many commentators describe as the lowliest of the low in Gibson’s canon. After yet another bidding battle on eBay (grrr), I secured a lovely example of a much-berated instrument:

1981 Gibson Sonex-180 Deluxe

While I can appreciate why there is universal criticism of the poor old Sonex-180, it doesn’t mean that I totally agree with it. Now that I’ve played it and reflected on its position in history, I think the mass hysteria about how awful it is, is overstated and unfair. Yes, Gibson were trying to cut corners and reduce manufacturing costs and they even had to bypass their own dealer network (hence ‘The Gibson Company U.S.A.’ on the headstock). However, the approach they took with the Sonex-180 attempted to tackle head‑on a number of other issues facing the guitar industry at the time, such as variable quality and quantity of tone woods (and an eye to future timber sustainability), known drawbacks of wood under extreme stage conditions (humidity and temperature), durability (Gibson’s Achilles heel with neck breaks), and manufacturing inefficiencies in production/finishing processes. The innovation and forward looking creativity backfired big time and the instrument was soon consigned to history as a misfire, as did several other models created during the experimental late ‘70s and early ‘80s, each suffering varying degrees of hostility. In my view, at least they tried to break the mould and we should be thankful for that.

If the Sonex-180 had been produced by anyone other than Gibson, it might have had a different reception. When compared with guitars coming from Japan at the time, both Fender and Gibson’s eccentric models could not compete with high quality/low price and mainstream appeal of many far eastern products (often blatant copies of US designs at the time). This polarisation of a competitive market tended to result in exaggerating the consumer’s already negative perceptions of American brand quality.

Don’t get me wrong, I am not trying to put the Sonex‑180 (et al) on a par with the Gibson classics. However, when viewed in isolation and with hindsight, the Sonex‑180 is certainly unique and, despite its reputation, is historically noteworthy within the broader context. I believe that there is a lot to commend this carefully selected Gibson Sonex-180.

To lambast the Sonex‑180’s use of composite materials is a touch unfair. Alternative materials have been used in guitar bodies for many decades. Res-o-Glas (fibreglass) used by National, Airline and Supro, Masonite (hardboard) used by Danelectro, acrylic polymer (Plexiglas/Lucite) used by Ampeg/Dan Armstrong, plastic (Lyrachord) used by Ovation, carbon glass/resin used by Parker, as well as laminate (plywood) used by Gibson, Fender, Gretsch, Martin and many others. James Trussart has popularised the use of metal in guitar bodies while carbon fibre and plastics (e.g. by 3D printing) are now also being used extensively by luthiers.

In addition, many high end Gibsons and Martins now use Richlite, a combination of paper and resin for its fingerboards now that rosewood is a restricted wood and ebony is likely to follow soon (Google CITES – Convention on International Trade in Endangered Species of Wild Fauna and Flora – for further information). Within this context, I suggest that the degree of animosity directed specifically towards the Sonex‑180 is a bit over‑the‑top. For many, though, ‘resonwood’ was seen as a desperate attempt of a failing organisation unable to compete on price or quality.

Furthermore, bolt on maple necks never hurt Fender’s reputation, so why criticise Gibson for using them on the Sonex‑180? Gibson had already used bolt‑on necks on other models including the Sonex‑180s predecessors, the S-1 and Marauder, as well as the Corvus and Ripper/Grabber basses.

1981 Gibson Sonex-180 Deluxe

The case for the prosecution (and rebuttals by the defence)

When undertaking the research for this and previous articles, I recently came across an article by an esteemed guitar magazine that looked at ‘guitars Gibson should never have made’ (including the Sonex‑180 and several other CRAVE-owned models!). In the spirit or hindsight, Gibson’s business strategy may have been imprudent but to claim that they should never have been made is to miss the point completely. The world would be a very boring place if companies only made things that someone thinks they should have made. It also seems poor populist journalism to malign the industry in such a negative way simply because of hindsight. This headline was just one of many misjudged rants out there.

 

I also dipped my toe in the unsanitary toilet bowl of Internet forums. As anyone who attempts to uncover any sort of definitive truth on the Internet will know, forum diatribes are a minefield of everything from helpful assistance and utter hogwash. Facts are frequently frustratingly incomplete and/or often aggravatingly blatantly incorrect. Only through rigorous corroboration and an intuitive nose for plagiarism and BS can one hope to get anything resembling fact. As if the ‘horse’s mouth’ of credible web sites (including Fender and Gibson’s own) wasn’t bad enough, many of the forums are extensively riddled with what I can only describe as illiterate hokum, ignorant opinion and inaccurate assertions. Amongst the tripe, there is, however, valuable material to be had. I don’t claim to be scientifically diligent but I do my homework and aim to be objective with a smidgeon of common sense. This doesn’t mean that I am right, as I freely acknowledge how little I actually know.

As far as the guitars in question are concerned, I can just hear the Internet rife with mutters of, “there’s a very good reason why these guitars should be forgotten’. I think that’s also a bit harsh and I don’t agree with censoring history, as each one is important in its own right. Beauty, as they say, is in the eye of the beholder and there are offbeat pleasures to be had. It’s a bit like that slightly chubby barmaid you’ve secretly fancied for ages and never had the nerve to ask out. While none of the three guitars I’ve covered here are likely to become my favourite go‑to guitars, they are very playable and they are now part of the diverse CRAVE Guitars’ family for a good reason. It is much easier to slag something off without justification than it is to explain in rational terms the positives. There are many supporters of these guitars but their enthusiasm is generally outweighed by the vociferous minority.

You may also well ask, “Why on Earth did you waste all that good money on three pedestrian guitars when you could have got one much better one?” Well, that kind of misses the point of preserving the diversity of guitar heritage, not just the best. Let’s face it, someone has to. History is (or should be) as much about the proletariat as it is about the aristocracy. A viable society needs the peasants as much, if not more so than, the royalty. Had I overlooked the vernacular, I would have missed out on three very interesting and underrated guitars that few other people will have even noticed, let alone considered playing or owning. In any case, I have a few (!) other guitars that fit the ‘better’ bill, so it’s about being able to experience a wider gamut of what’s out there and sharing it with others. Moreover, these new additions certainly fit the criteria for CRAVE Guitars that I covered in last month’s article, ‘What Qualifies As A CRAVE Guitar?’ (October 2017 → Click here to read the article)

The Fender Bullet, Fender Lead and Gibson Sonex-180 featured here and on the CRAVE Guitars web site are in my opinion, unsung, underdog guitars resulting from well-intentioned corporate miscalculation. Fender and Gibson may not have grasped the fundamental needs of musicians in a way that the Japanese did in the late 1970s and early 1980s and the results are for us to debate with the benefit of measured hindsight. My hope is that the vintage guitar community will eventually embrace, rather than attempt to eradicate the underdogs. Perhaps, we should be celebrating creative solutions to known problems and applauding innovations to improve the breed, regardless of whether they were commercially successful at the time or not. When considered in context, it is not surprising that there were some unusual evolutionary dead ends along the way. These are esoteric instruments that are very much of their time. As their many fans will attest, give them a go; they are really much better than you might have been led to think.

Yes I am, once again, challenging established conventions. My aim is to recalibrate public appreciation by just a tiny amount and do my bit to bring about a new equilibrium between the recognised classics and these disadvantaged orphans. I’m not going to be pompous (!?!?) and suggest these lost souls are the best things since sliced bread but they are certainly fine for making toast! It seems a thankless task and it feels like I’m trying to swim upstream against a relentless torrent. Acquiring the product of these strange evolutionary offshoots is, for want of a better way of putting it, intentionally sticking two fingers up at the ‘snobbish’ conservatism of the vintage guitar establishment. Ultimately, it will be the free market that determines values and, although my ability to influence the market is infinitesimal, I have at least tried to buck the trend. Someone has to stand up and advocate for the poor underprivileged urchins.

Forgotten Fender & Gibson Guitars

Lessons

The lessons learnt from acquiring these underdog guitars include:

  1. ‘Lesser’ instruments can still have plenty of character to warrant owning and a real plus is that they look and sound different to what everyone else is using
  2. Overlooked non-collectables can provide plenty of vintage ‘bang for your buck’, especially if you are on a modest budget and as long as you do your homework
  3. It is all too easy to fall into the trap of prejudging a guitar just because everyone else has an opinion. Note: they are not necessarily right!
  4. Some of the ‘forgotten’ guitars are actually pretty cool and rare if you look beyond the superficial contradictory rhetoric. It’s OK to be brave
  5. The mission of an obsessed gearhead in pursuit of vintage guitar treasure is never ending. Next!

The one advantage of auctions on eBay is that, unless there is a crazy bidding frenzy by determined buyers out there (as there was with my Ovation Breadwinner that went for about double what it was worth), the final selling price will generally reflect the prevailing market value. ‘Buy It Now’ prices generally tend to be over‑inflated and ‘offers’ also tend to result in poor value. The days of getting real bargains from ‘no reserve’ auctions are long gone and there are now usually plenty of savvy people who know what they are doing. All three guitars featured this month were won in auctions and probably represent fair prices on the vintage market. This means that there is little likelihood of a high ROI but that’s for those in competitive business rather than the no‑for‑profit regime of CRAVE Guitars.

Perhaps I am fortunate that I am rarely disappointed with a vintage purchase and it is very unusual that I don’t get on with a guitar. Some people seem to have a much harder time connecting with their instruments than I do and, as a result, they seem to have quite a high turnover of guitars that they aren’t happy with. Perhaps I am more diligent and do my homework first, so that there is greater alignment between my expectations and reality. Every instrument has its idiosyncrasies but things that drive other people up the wall don’t tend to get under my skin to the same degree. I tend to tolerate (or even celebrate) a guitar’s unique eccentricities as long as they don’t affect the fundamental purpose of the instrument, which is to translate a guitarist’s intentions into music. I don’t believe it is because I am ultra-selective. I do my research and try to buy all‑original, good condition examples; an approach that usually proves to be worthwhile in the end.

Given the sorry state of the world these days, I am frequently reminded how fortunate I am that I have the opportunity to explore my passion. Owning and playing a wide range of vintage guitars is a privilege that I can’t overstate, even though I’m not in the realms of the exotics. There are, of course, downsides of vintage guitar ownership, including rampant poverty to support the addictive cause. There are always new discoveries to be made.

For me at least, once a guitar becomes part of the CRAVE Guitars ‘family’, I usually don’t want to let it go again – there is too great a risk of that sense of regret one gets from selling ‘the one that got away’. Been there, done that, don’t care for it. Some people treat guitars as disposable items to be bought and sold on a whim with scarcely a further thought. I don’t, and I don’t really understand those that do. That’s probably just me and I’ll mind my own business on that subject.

Conclusion

As usual, I have probably overstated my case to make an unnecessary point. However, in conclusion, don’t underestimate or disregard the ‘forgotten’ Fenders and Gibsons just because some self-appointed guru pronounces that they are “a piece of cr*p” (and that’s a polite quote taken from the forums!), especially if they cannot back up their standpoint with credible evidence and/or rational argument. At the same time, you shouldn’t take my word for it just because I pose a counterpoint to such blinkered doctrine. All I can really ask is that one pauses and thinks before putting finger to keyboard because one might just end up looking foolish. Oops! Too late! Heehee.

Finally, I am proud to plough a different furrow from the masses and have the courage to stand up for the vintage guitar ‘losers’ as much as others do for the widely‑recognised classics. I may be in the minority but I believe that there are valid grounds for doing so. The more the naysayers shout and denigrate these bastard offspring, the more I feel obliged to stand up and defend the runts of the litter. In my view, there is a plenty of space in the collective guitar world for all of them. I, for one, will enjoy the occasional walk on the wild side, rather than conforming to the mundane and uniform.

I can pretty much guarantee that there won’t be any more guitar purchases this year, meaning that there won’t be any more ‘new old’ CRAVE Guitars in 2017. I wonder what 2018 will bring. In the meantime, I will enjoy playing my newly adopted ‘budget’ Cool & Rare American Vintage Electric Guitars. Until next time…

CRAVE Guitars ‘Quote of the Month’: “I have to fight for the underdog because I am the underdog.”

© 2017 CRAVE Guitars – Love Vintage Guitars.

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