31 Aug 2017

August 2017 – A Peak into the Pandora’s Box of Guitars

by CRAVEGuitars | posted in: Observations, Opinion | 0

Over the last 30 months or so, I’ve been going on and on about the mainstay of CRAVE Guitars ‘work’, which is to share with you not only stuff about music and stuff about guitars generally but also specifically stuff about Cool & Rare American Vintage Electric Guitars. If you’ve taken a look at the web site, you’ll know that the focus tends to be on mainstream U.S. brands and, within that, if possible, some cool variations of well-established guitar models. However, perhaps stating the bleeding obvious, the guitar world is much bigger than that.

This month I’m dipping a toe in the water of some of the other guitar treasures out there. When one looks across the whole guitar landscape, antique, vintage, old, used, new, American, European, Eastern bloc, Asian, mass manufacture, boutique makers, unique luthiers, home‑made, traditional, basic, hi-tech, innovative and whacky, there is infinite variety and a veritable cornucopia of interesting and wonderful instruments to appreciate. The same goes for amps and effects of course (as colleagues into those things keep reminding me) but there’s not enough room in a single article for those as well. Besides, although I don’t claim to be an expert on guitars, I’m even less well‑acquainted the minutiae of amps and effects – that’s another ballgame altogether. The focus of this article is essentially on electric instruments.

When researching this article, it became ridiculously clear that I simply can’t do justice to every aspect of this enormous topic. I can only mention a figurative iceberg’s tip of what’s out there and I apologise in advance for the probable monumental omissions herein. Before we get going, none of the guitars covered in this article are part of the CRAVE Guitars’ family. In order to illustrate the diversity, I’ve resorted to using pictures sourced from Google Images – I acknowledge all guitar owners and photographers.

Let’s face it, love them or loathe them, the centre of the guitar universe remains occupied by the American ‘Big Two’, Fender and Gibson, along with their subsidiary companies including, respectively, Epiphone and Squier that concentrate on the budget end of the market. Incidentally, Fender and Gibson also own a number of other iconic brands that come under their wing. For instance, did you know that Fender own Gretsch, Jackson, Charvel, DeArmond and Tacoma, and Gibson own Baldwin, Kramer, Steinberger, Tobias and Wurlitzer? Until the mid-2010s, Fender also owned Guild and Ovation guitar brands.

It would be easy to fall into the trap of thinking that Fender and Gibson are massive multinational industrial giants, but in actuality, they are pretty modest business concerns compared to the sheer scale and scope of some truly global companies. Fender and Gibson are, above all, very successful brands with a strong identity, whose reach extends well beyond the music industry. This general public awareness helps to shield them from some of the economic, social and technological pressures facing them. Business fortunes, however, go in cycles and the ‘Big Two’ have had their ups and downs. Both companies, along with many others, were taken over in the 1960s, leading to a period of corporate complacency and weakness that opportunistic competitors were able to exploit. While they have been able to rejuvenate their image, they are now dealing with a radically different global context.

While the ‘Big Two’ are fortunate to have genuinely iconic products including Fender’s Stratocaster, Telecaster and Precision bass, and Gibson’s Les Paul, SG and ES-335 (among others), this otherwise enviable position can also constrain them operationally. It has proved very difficult for them to innovate and stretch too far from the proverbial straightjacket imposed by their core instruments. Existing models are scrutinised minutely and often face intense criticism if they move away from the accepted recipe. At the same time, it is difficult for them to introduce all-new models, as they are often compared unfavourably with the classic mould. Without sustainable growth in a finite market, these companies are commercially vulnerable and their potential success is increasingly limited by their past. This strategic conundrum for Fender and Gibson actually creates fertile ground for other smaller firms to grasp opportunity to enter the market through differentiation, diversification and innovation, as well as imitation.

Circling around the ‘star’ of the Big Two, there are the other recognisable brands such as Rickenbacker, Danelectro, Guild, Ovation, Music Man (now part of the Ernie Ball corporation), G&L, and, as well as the aforementioned Gretsch (the Gretsch family retains major influence as part of Fender) and relative newcomers such as PRS. There are other companies that don’t immediately spring to mind but which have enormous presence in the industry. I include Peavey here, as one of the world’s largest musical manufacturing company. Then there are the other recognisable ‘independent’ American manufacturers that tend to focus on niche markets, such as BC Rich, Dean, Jackson, Alembic, Carvin, Schecter, Steinberger, Suhr, Parker, Heritage, etc. At the same time, some major US guitar companies focus predominantly on acoustic guitars, such as Martin and Taylor.

There is an incredible history surrounding brands that have either disappeared completely or those that have gone, some of which have now been resurrected, e.g. Supro, Airline, National, Dobro (acoustic, now part of Epiphone), Bigsby, D’Angelico, D’Aquisto, Silvertone, Kalamazoo, etc. American guitar manufacturers suffered particularly badly in the 1960s and 1970s as a result of multiple pressures including falling production quality, increasing manufacturing costs (including union labour), and hostile competition from high quality cheap imports from the Far East.

As you might expect, the history of many of the brands already mentioned goes back to the early-mid 1900s (or even further), which means that there are plenty of very cool vintage guitars floating around. In the guitar world, age doesn’t mean valuable – it is the combination of age, rarity, quality originality and current condition that matter for those with an eye on the dollar value. While the Big Two tend to command the premium prices, pretty much across the board, there are plenty of bargains to be had by looking more broadly at these, sometimes ephemeral makes. I recently come across an early 1960s U.S. Airline in all‑original clean condition that went for a little over £300GBP. These never were top‑of‑the‑range instruments back in the day, and they can be picked up as bargain vintage instruments now. Some of these leftfield guitars present low-risk options for entry into the vintage market if you research carefully and don’t expect too much. History suggests that, in all likelihood, they won’t accumulate vintage value very quickly without major artist association. Look around and there are gems to be found from under-the-radar guitar makers. Some are very nice, including Washburn, Hondo (mainly copies), Mosrite, Harmony, Kay, Valco (maker of a number of other brands), etc.

Moving away from the American continent, Europe also has a long tradition of great musical instrument manufacture, with brands such as Vox, Höfner, Baldwin, Burns, Watkins, Framus, Hagstrom, Hohner, Shergold, Hoyer, Wandre, Bartolini, Levin, Goya, Welson, along with newer entrants such as Warwick, Duesenberg and Vigier, Some of these were prolific during the ‘golden years’, capitalising on the rapidly moving musical paradigms of the 1960s and 1970s. A post-war embargo on American guitar imports certainly helped European brands (and bands) get a foothold and to prosper up to the early-mid 1960s. While, as in other markets, the quality of European guitars varied considerably, many models have become synonymous with the period and, as a result, highly collectable, for instance, the teardrop Vox guitar used by Brian Jones of The Rolling Stones or the Höfner violin bass used by Paul McCartney of The Beatles.

Even further away from America, the Japanese companies competed head on with the American brands in the 1970s. Plenty of the budget guitars were blatant copies of American guitars, which resulted in protracted litigation to protect U.S. patents and trademarks. Many ‘older’ guitarists may remember copies from the likes of CSL and Columbus, as well as Ibanez. Japanese firms didn’t just replicate American designs; some also produced original designs and have retained a credible reputation over time for quality and consistency, including their dominant brands – Yamaha and Ibanez. Takamine, which focuses predominantly on acoustic guitars, is also Japanese. There have been plenty of Japanese names that are or have been familiar, including ESP (and subsidiary LTD), Roland, Italia, Aria, Tokai, Teisco, Greco, Guyatone, Apollo, Kawai, Kent, Westone, etc. Many of the instruments made by Japanese companies in the 1960s and 1970s (including some copies) are now becoming very collectable in the off‑the‑beaten‑track vintage niches. If you want some truly whacky vintage designs at reasonable prices, take a look at Japanese guitars. Plenty of people now specialise in conserving these vintage Japanese/Asian instruments.

The old Eastern Bloc countries have also produced a wide range of brands catering for home-grown musicians. The strategy of government-owned manufacture was partly nationalistic, in that they were required to protect their home market from capitalist imports from both the west and east. Many of these guitars were typically utilitarian with little in the way of flamboyance. Many of these brands will be little known in the western world, even now. As you might expect, there are experts who concentrate on collecting these communist bloc guitars for posterity. The ones that have penetrated the western markets offer something different from, and cheaper than, the mainstream names. Look out for names like Aelita, Elgava, Formanta, Migma, Musima, Odessa, Stella, Tonika, Marma (East Germany), Jolana (Czechoslovakia), etc.

There are a few other territories that have developed their own guitar manufacturing, including Godin and Eastwood in Canada and Maton in Australia. In addition, there are a large number of unmarked guitars out there with no means of identifying age or source. Some can be traced back to similar designs by known manufacturers while the creators of others are lost in the mists of time and geography. These ‘pawn shop’ guitars are often poorly made and may be considered curios, although, there are aficionados looking to conserve the more vernacular heritage.

The modern-world picture is far more complicated and can’t be talked about in terms of familiar regional territories. Some multi-national companies, including Fender and Both Fender and Gibson have their headquarters in the US and produce large numbers of their subsidiary ranges in other countries. Some brands are designed in the US and constructed offshore. Some are assembled and quality checked in the US from parts made elsewhere. Larger companies have international distribution operations that channel product to dealership networks within economic regions, e.g. Fender UK servicing the European Union (at the moment!). Others have to manage distribution through networks of independent dealers. Some smaller companies have to rely either on local markets or alternative methods of distribution, direct or indirect. Some companies make instruments that are branded by one or more retail chains. A classic example is Silvertone whose instruments were made by Danelectro, Kay and others, sold through Sears & Roebuck department stores and mail order (remember that?). Similarly, many of the diverse Japanese brand names were actually made by a relatively small number of manufacturers, e.g. Kawai and Teisco.

Another feature of new millennium guitar building is the explosion in bespoke guitar building, either by small specialist companies or individual luthiers. Low volumes, creative designs, alternative materials, custom features, and high quality tend to characterise the sub-industry but there are always exceptions to the rule. There have, pretty obviously, always been bespoke builders catering for the well‑heeled or professional musicians’ need and this has led to further opportunities that are difficult for the mass manufacturers to match. In response, the larger manufacturers, including Fender and Gibson, created custom shop operations to provide tailored services for individual clients. Custom shops also heralded the explosion in vintage-styled recreations and the more recent craze for relic finishes, both building on the growth of interest in vintage guitars.

Remember, even the (now) big companies had to start somewhere, usually with an inspirational leader, visionary pioneer or commercial entrepreneur at the helm, often working on their own or in a small workshop. Many of today’s big brands started out with some names you might just recognise, including Friedrich Gretsch and son, Fred Gretsch Jr, Orville H. Gibson, Christian Frederick Martin, Adolph Rickenbacker, Nathan Daniel (Danelectro), Epaminondas Stathopoulo (Epiphone), and one Clarence Leonidas ‘Leo’ Fender. More recently, Paul Reed Smith has earned a place amongst this exlusive group. Even these industry giants relied on other key individuals and their skills including John Dopyera, George Beauchamp, Lloyd Loar, F.C. Hall, Les Paul, Ted McCarty, George Fullerton, Ray Dietrich, Roger Rossmeisl, etc.

Other well-known names span out of larger companies, for instance, Travis Bean, well known for metal-neck guitars, split from Kramer. Kiesel Custom Guitars is another example, producing some astounding instruments having been formed following the splitting up of American company Carvin in 2015. Perhaps the most successful modern entrepreneur is Paul Reed Smith of PRS Guitars, based in Maryland USA since 1985. While growing his reputation, Smith wisely sought advice from Gibson’s ex‑president Ted McCarty to mentor him, and several PRS models now proudly bear McCarty’s name. The tradition continues with renowned luthier Joe Knaggs setting up his own prestigious guitar company after leaving PRS, producing some wonderful instruments in relatively small numbers.

One of the most celebrated and influential craftsmen to exploit niche demand in the 1960s was Lithuanian immigrant to the UK, Tony Zemaitis who made some very remarkable guitars for some very remarkable guitarists. Zemaitis’ legacy can clearly be seen in other current models from the likes of Duesenberg and Teye, as well as the Japanese company that currently carries on Zematis’ illustrious name.

There have been many excursions into the application of alternative materials to wood. The use of metal in guitar production was pioneered by the likes of National and Dobro in their resonator guitars as a means of producing more volume from acoustic guitars in the pre‑electric era of the 1920s and 1930s. In the 1960s, Valco used fibreglass (coined Res‑o‑Glas) for futuristic designs in the 1960s, such as the stunning National Newport. More recently, acoustic maker, Ovation, used a variation of fibreglass (lyrachord) on its bowlback instruments. Zemaitis experimented with other materials in his guitar construction and many others have followed suit, including the aforementioned Kramer/Travis Bean. Around the same time, there was a ‘fad’ for acrylic guitar bodies, perhaps the most well-known proponent being Dan Armstrong who used acrylic for parent company Ampeg.

On this side of the Atlantic, another luthier has set the bar for innovative use of metal; French luthier, James Trussart, Italian company XoX Audio are making some nice instruments out of carbon fibre. 3D printing also presents opportunities for greater use of plastics and metals in guitar production. Some luthiers have experimented with stone as part of the construction but it is not common – or very practical. With ever increasingly stringent restrictions on sourcing, use, sale and movement of hardwoods commonly used in guitar production, expect wider use of alternative sustainable materials in the future.

There are hundreds if not thousands or even tens of thousands of guitar makers out there, all wanting a proportion of the overall demand for great guitars. Here are a very few notable names from all around the world to keep an eye on, including (in no particular order); Collings, Stone Wolf, Flaxwood, Palm Bay, Hutchinson, Emerald, Ed Roman, Suhr, Mayones, Nik Huber, Matt Artinger, Tom Anderson, Patrick James Eggle, Fano, Gus, Goulding, Prisma, Frank Hartung, Michael Spalt, Michihiro Matsuda, TK Smith, Rick Toone, Carillion, McSwain, John Backlund, Reverend, Ron Thorn, John Ambler, Mule, Tony Cochran, Walla Walla, Ezequiel Galasso, Langcaster… The list could be endless as there are just too many great guitar buillders out there to mention and apologies to those I’ve left out and, sorry, I can’t post pictures of every one – I wish I could. The point, I guess, is to broaden one’s perspective and perhaps open one’s mind to a wide range of other possibilities beyond the obvious in-your-face guitar shop fare. I don’t usually proffer advice but on this occasion, I would simply just say, take a look out there and you might just find something weird and wonderful that you probably didn’t know existed. I regularly feature some of this wonderland of goodies on Twitter for those that may want to take a look (@CRAVE_guitars).

For the amateur hobbyist or artisans with aspirations of becoming the next notable designer, there are now plenty of DIY kits for everything from generic product to some quite fancy customised guitar construction. Access to information the Internet provides plenty of plans and specifications for people to design and build almost any type of instrument without the need to track down books or luthiers willing to share their knowledge. Experimenting in this way can present all sorts of opportunities to be taken. What about you?

Renovation ‘husk’ projects are probably best avoided unless you really know what you’re doing, as there’s probably a reason why they are in that state to begin with. For some, though. a ‘bitsa’ guitar may make an ideal low cost player’s guitar. My lack of practical skills prevents me from trying out a DIY (re-)build beyond my limited capabilities. Besides, given CRAVE Guitars’ fundamental raison d’être, I simply can’t create an authentic American vintage guitar.

I hope that this article has given a tiny indication of the beauty and multiplicity of guitars out there. That’s without going into oddities with unconventional string configurations, double (or more) necks, hybrid instruments, etc. It is this fascination with making things different while also keeping things the same that is quite inspirational and, I think, pretty unique to guitars, at least on this sort of scale. We are blessedly spoilt for choice and there are some ridiculously good guitars out there for very reasonable prices without experiencing the diminishing returns associated with esoteric exotica. Ultimately, this clearly indicates that there is something for everyone with an interest in the world’s favourite musical instrument.

So… you may ask… what’s my favourite out of everything covered here? Truthfully, I can’t say; I find guitars endlessly beguiling and preferences vary continuously. It would be unfair to single any one brand or model from the others. As my obsessive quest for ‘Cool & Rare American Vintage Electric Guitars’ continues, the CRAVE name gives a hint of bias but that is not so dogmatic that I can’t appreciate all aspects of the luthier’s art and craftsmanship. MY position is firmly ‘on the fence’. If any of the names mentioned wish to persuade me off the fence with a prime example of their product(s), I am more than happy to accommodate them (f.o.c. of course!). I optimistically await a swathe of e-mails to that effect (hint, hint).

Me? I’m off to plink a new CRAVE Guitars’ plank. The new addition to the family is something both very recognisable and very unusual at the same time. All being well, I’ll try to cover it in next month’s article. All I’ll say at this juncture is that it is definitely one that fits the Cool & Rare American Vintage Electric Guitar bill very aptly while also strongly dividing opinion. Intrigued? The lengths we go to, to bring you guitar ‘stuff’. Watch this space…

CRAVE Guitars ‘Quote of the Month’: “There is a finite limit to the amount you can know, there is no limit to the amount you can imagine.”

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31 Jul 2017

July 2017 – Happy Birthday: 10 Years of CRAVE Guitars

by CRAVEGuitars | posted in: Observations, Opinion | 0

CRAVE (Cool & Rare American Vintage Electric) Guitars hits its double-digit birthday this year. Yep, ‘it’ has been in existence for 10 years now. This isn’t cause for a stupendous jubilee or anything like that (although I’m open to offers!). However, perhaps, for selfish reasons it deserves a moment of reflection, recognition and celebration of a modest milestone.

I don’t recall a specific date when, on one day CRAVE Guitars didn’t exist and the next day it burst into fully-formed existence, big-bang-like. I don’t think I’ve really thought about how CRAVE Guitars emerged from the primordial swamp and learn to breathe on dry land for the first time. Like a primitive heterotroph, it has become aware of its surroundings, still crawling about on all fours but unable to fend for itself or take advantage of the resources around it.

In terms of determining its own destiny, there is no driving ambition for the future. So… perhaps it is an opportunity to review CRAVE’s journey from infancy, through adolescence to what adulthood might hold for it. Before we delve headlong in, please bear in mind that this is a modest amateur enterprise built on a shoestring over many years of frustrating obsession.

Are you sitting comfortably? Then we’ll begin… Here’s how CRAVE Guitars came about. The journey began in the 1970s, experienced a frustrating hiatus during the 1980s, received a faltering nudge in the late 1990s, spurred into growth in the noughties, dealt disaster in the early teenies and is now beginning to repair the damage and put things back together around 10^th anniversary-time.

1970s:

I started playing guitar as a young teenager in the early 1970s when my father gave me a used acoustic, not realising that it would have long‑lasting and far‑reaching effects. After attaining a level of competence that enabled me to play in bands and then realising that I wasn’t competent enough to earn a living at it, guitars became a benign hobby, rather than an occupation. I had a few favourite guitars left over from playing days, including a 1977 Fender Stratocaster hardtail, a refinished 1975 Gibson Les Paul Standard, a 1978 Music Man Stingray bass and a cheap old nylon-strung classical guitar, all of which, unbelievably, I still have!

1980s:

Ah, the odious decade of all-consuming ‘adult responsibility’, when guitars and guitar playing were relegated to a tertiary interest, left drifting aimlessly in the doldrums of work and family life. I have always put my own needs secondary and that, as they say, was that – my life was subsumed by the mediocre routine of daily existence. I did manage to keep hold of the core three electric guitars, hanging on a spare bedroom wall, relatively unloved. The least said about these ‘lost’ years the better in this context. The passion for guitars was, however, dormant rather than extinct. Perhaps my subconscious knew that, someday, that sleeping volcano would lumber back to life.

1990s:

In a rollover from the 1980s, guitars and everything that goes with them remained quiescent (oppressed?) during the majority of the 1990s. Until… my interest was rekindled in c.1997 on a day visit to Cardiff, Wales. Little did I know at the time that this would provide the catalyst for later events. While wandering the city streets, perusing the typical high street shopping facilities, I chanced upon Cranes Music Store, which has been in business since 1851 and is still going in Swansea (see: http://www.cranes.co.uk/). Looking around the shop, my attention was drawn to a fairly ordinary black 1988 Fender Telecaster for £400. To that point, bizarrely, I had never owned a Tele, so I was vulnerable to that worst of all situations… strong craving and overwhelming temptation. This was compounded because we were only there for the day, which meant that a snap decision had to be made. The combination of circumstances led to the inevitable acquisition of said craved Tele. At the time of writing, it is still a CRAVE Guitar.

1988 Fender Telecaster American Standard

I had been missing guitars and playing, and this single event rekindled my appetite for the instrument. Bear in mind that this was about 10 years before my thoughts and ideas would aggregate into something more tangible. However, the seed had been planted. No further guitar purchases took place at the time. I bought a Fender Princeton Chorus 2×10” solid-state amp, so that I could at least make quasi-musical noises again.

2000s:

The focus at the turn of the millennium, however, was not on vintage gear. During the early noughties, I bought a few diverse new guitars, amps and effects here and there, whatever took my fancy at the time. My mother left me some money, so I was able to purchase some brand new quality guitars including a 1999 Fender Stratocaster a 1998 Gibson Les Paul Standard DC, a 1999 Gibson SG Standard, a 2002 Gibson ES-335, and a 2002 Gibson Les Paul Standard. These are all great modern guitars. Three of those have now gone, which says something about the new versus old debate going on in my head. The trouble, if that’s the right word, was a lack of direction and no real motivation to change it for something else.

1999 Fender Stratocaster American Standard

That is until… the defining moment came during a day out to Brighton in the summer of 2007. Wandering in North Laines, I saw a rather nice but not pristine black 1989 Gibson Les Paul Custom – perhaps the most iconic of all rock guitars and another model that I hadn’t previously owned. While it wasn’t (yet) vintage, I was attracted by the patina and it had just enough signs of use to give it ‘that’ look. I wasn’t actively searching for a guitar, so I didn’t know how much it should cost but it seemed quite reasonable compared to new prices at the time. It also looked way cooler than the shiny new ones on sale nearby. Like the Telecaster before it, a snap decision was required. The craving got the better of me again and consequently, like the Tele 10 years earlier, it came home with me. Also like the Tele, that Les Paul Custom is still a CRAVE Guitar.

Although it wasn’t a conscious decision to get into vintage guitars at the time, it triggered a curiosity in older instruments as well as the history behind older guitars, the wider music industry, and the socio-political context which it helped to influence. CRAVE (Cool & Rare American Vintage Electric) Guitars, which had been SO long in gestation, was thus delivered unto this world as a ‘thing’. While the concept didn’t have a discrete identity at the time, I was hooked and I haven’t looked back since. From that moment, most brand new instruments, while nice to look at, now hold little or no allure.

I started researching and buying some rather nice vintage guitars, some imported from America, when the exchange rate was much more favourable than it is now. As a direct result of the epiphany, the ambition for a vintage guitar business idea began growing. The name came first, being a play on words as well as the strong emotion that overcomes any attempt at futile resistance to guitar ownership. The first ‘logo’ was simple typography (see below), rather than properly designed. The first ‘catalogue’ from early 2008 comprised 27 guitars, all from the Fender and Gibson stables.

CRAVE Guitars Original Logo 2008

All guitar purchases since 2007 complied with the CRAVE Guitars simple criteria, i.e. Cool, Rare, American, Vintage and Electric. As far as possible, they are all original and undamaged/unmodified. The majority of those instruments now form the core of what is now CRAVE Guitars’ ‘collection’, ‘stock’ or whatever you want to call it. It was during this period that many of the guitars originating from the early 1960s guitars were secured. Thank heaven for that – I certainly couldn’t afford to buy them now. Likewise, none of the CRAVE Guitars’ fold can be classified as collector-grade instruments; I couldn’t (and still can’t) fund that level of quality.

It was about to turn into a realistic alternative to ‘working for the man’ when… two really, really bad things happened. The first was the global recession – the worst economic downturn in living memory. Completely oblivious to the impending financial crisis, I had been buying vintage guitars just as prices were reaching their peak. Bad idea! At the end of 2008, the bubble well and truly burst. The crash practically wiped out all hope of any sort of business start-up, asset management or return on investment. Market values for vintage guitars, arguably a discretionary ‘luxury’ good, plummeted pretty much overnight and are only now, albeit inconsistently, beginning to increase to or above 2008 levels. The second was a personal catastrophe of monumental proportions, from which I still haven’t recovered. I won’t go into detail but it was so profound and fundamental that it almost ended everything. Any idea of CRAVE Guitars becoming a viable business entity was firmly put on ice for another decade. Best laid plans, eh?

2010s:

The consequence of these coincidental calamities meant that the majority of guitars had to go into safe storage. Some didn’t make it to sanctuary and the rest had to be sold off. That early part of the decade was the worst time of my life. I never, ever want to relive or repeat that bleak period. My dreams were well and truly cast into the wilderness. Graffiti art credit: Banksy.

However, either by delusion or resilience, I wasn’t about to give up that easily. By 2014, I began to regain a modicum of, albeit wavering, hope and control. Guitar buying resumed modestly in 2014 after a 5-6-year break. In addition, the scope expanded into vintage amps and analogue effect pedals to complement the guitars. At first, the emphasis was, and to some extent still is, on affordability. CRAVE also started looking at some other important American brands beyond just Fender and Gibson, for instance, Danelectro, Epiphone, Gretsch, Guild, Ovation, Rickenbacker, Silvertone, etc.

Late 2014 and early 2015 saw the building of the CRAVE Guitars’ web site and its social media content. The name remained the same but a more visual approach was required, including some form of coherent brand identity to go with the moniker. The first ‘proper’ CRAVE logo came from experimentation with the name, several pieces of paper and a fat marker pen. It was coincidental that the letters could conveniently form a stylised outline of a Les Paul. Sorted! This crude attempt was then worked up to something a bit more presentable. A professional graphic designer friend doesn’t like my amateur attempts but I think it works well for the ‘brand’. One day, I would like it properly designed but keeping the spirit of the original. NB. Fun insight folks – the intentional ‘bumpiness’ of the lines making up the logo is intended to convey an impression of musical resonance and vibration.

Crave Guitars Logo 2014

CRAVE Guitars Logo 2015 to-date

Where we are today:

That pretty much brings the story up-to-date. The recent sell‑off of non-vintage and non-American gear, as a result of the relocation was an opportunity to refine the model further. The move is intended to provide a more stable basis on which to explore and build opportunity, everything being relative of course. While I consider it no mean achievement that CRAVE Guitars is still here at all, the last 10 years doesn’t demonstrate a great deal of success. I am not happy with the status quo (no not the band), so something has to change.

The baseline position at the time of writing is that CRAVE Guitars comprises a personal ‘assemblage’ of almost 50 guitars (95% of which are vintage), a small handful of vintage amps and over 30 vintage analogue effect pedals. The period covered (other than the 2 modern Gibsons), ranges from the late 1950s to the late 1980s.

→ See full list of featured instruments

→ See full list of featured effect pedals

→ See full list of featured amps

CRAVE Guitars’ 10^th Anniversary:

To mark the 10^th anniversary of CRAVE Guitars, I did something impulsive and appropriately retrospective. My first ‘serious’ guitar in the 1970s was a 1978 Fender Mustang in natural finish with a rosewood fingerboard. Within a year, I traded up to a ‘real’ 1977 Fender Stratocaster hardtail, a decision that I have long-regretted – not because the Strat is bad or the Mustang good – they were just different. In hindsight, I should have found a way to keep the Mustang.

To signify the events past and present, I paid way, way over market value on a very nice example of that same model Mustang. I did this purely for sentimental reasons and, like the Ovation Breadwinner mentioned in last month’s article, it will probably never turn a profit but, frankly, that wasn’t the point. In some way, it provides a fitting commemoration for the almost 40-year journey from the 1970s to now.

→ See feature article on the 1978 Fender Mustang

What next for CRAVE Guitars?:

Well… now this is the BIG question and one that I am struggling with. I am not sure that I’ve learnt a great deal over the past 10 years to inform the future (other than desperate attempts at survival). What direction does CRAVE Guitars take and what happens to it from here? Now the relocation has taken place, it seems opportune to do some thinking and planning. The options appear fairly limited, including:

Do nothing – This is not a particularly satisfactory option. I like playing guitar but so what – is that really enough to warrant so many classic instruments? It certainly doesn’t do the guitars, effects and amps justice.

Establish a Private Collection – I don’t see my role as a collector, so it isn’t really a private guitar ‘collection’ per se. In any case, while collectable, these aren’t really investment-grade guitars. The guitars have precious little historical provenance to add value. As a matter of principle, I hate the idea of hording them away.

Form a business – CRAVE Guitars is not a business (at the moment). These are my babies and selling them as a dealer just isn’t me. Apart from that, I don’t have the ‘killer instinct’ to make it a viable, profitable business concern. Put simply, I’m rubbish at selling. There are also plenty of people in the country with better skills, experience and knowledge than I possess. I also don’t have the resources and I don’t have the appetite for fierce competition in a ruthless commercial (and volatile) vintage guitar market. I also don’t have the space to grow ‘it’ any further, so there is a finite limit to its size.

Exhibit the heritage – CRAVE Guitars doesn’t have sufficient historical merit, scope or scale to warrant establishing any sort of guitar museum and, let’s be honest, there has to be something really special to attract sufficient numbers. America has the ‘National Guitar Museum’, which is a travelling exhibition based in Florida and ‘Songbirds Guitar Museum’ in Tennessee. Sweden has ‘Guitar – The Museum’ serving Europe. Online, there is ‘Guitar Museum’, which is a sparsely populated webspace, so it exists only in a virtual way. The major manufacturers and major artists have museums but these aren’t the same thing. There are plenty of online resources (including CRAVE Guitars’) but it is very diverse and dispersed in nature.

As an observation, it seems incredible (scandalous?) to me that the UK does not have a local, regional or national institution protecting the country’s heritage and its enduring association with the guitar. WTF? There is clearly an opening here but it is probably way beyond my means and capacity. On the downside, there is something about passively cocooning guitars in glass cases that is an anathema to me. Guitars are meant to be played and heard but that ultimately that conflicts with the need for conservation. Alternatively, I believe that CRAVE Guitars’ instruments reflect sufficient heritage that their delights should be shared in some way (but not physically before I get inundated with offers to take them off my hands. Donations are, though, gratefully received).

Put them in storage – Heck, dire circumstances and the relocation dictate that some are still and will have to be in storage for the time being (which I also hate). It is my aim to provide safe, secure, environmentally appropriate space in which to keep them and have ready access to them so they can be used as the makers intended.

Sell the assets off and do something else instead – NOT happening! Period!

Any other ideas – ‘Answers on a postcard’ please to: info@craveguitars.co.uk. Any sensible advice greatly received.

What is my reaction to these options? I would prefer to explore what heritage conservation might mean, although I would need to find a way in which the ‘exhibits’ would be used, rather than locked away in cabinets in the traditional museum-like way. I would like to ‘rescue’ vintage instruments and ensure that they have a safe long-term future. To be honest and realistic, I really don’t think that this option is likely or possible, so it may have to become a commercial operation and I’ll have to learn how to detach myself from the labour of love that it’s been to-date. I’d also have to harden myself to the practical realities of creating and running a trading business. The lack of capital funding means that a physical location (i.e. a shop) is out of the question, so it would have to be a gradual conversion to some sort of virtual operation, probably building on what’s already in place. A great deal will depend on personal circumstances and, perhaps the blindingly obvious… money. Partnership may be an option and one that I haven’t really explored up to now.

Well that’s it for now. It took a considerable while to get here. It will be interesting to see what transpires from here on in. I wonder if CRAVE Guitars will exist long enough to reach its next decennary (and, yes, it is a genuine word, albeit an archaic one not in common use) in 2027. I hope you’ll accompany CRAVE Guitars through its next evolutionary step, whatever it may be.

In the meantime, I feel that it’s time to give that little old 1978 Fender Mustang a little TLC while singing “happy birthday”. I have a feeling that once it’s shipshape, it might well become a go-to guitar. I also hope to get back to doing some serious practising and playing. Until next time…

CRAVE Guitars ‘Quote of the Month’: “How on Earth do you get recognised for being an unrecognised genius?”

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29 Jun 2017

June 2017 – At Last… New in at CRAVE Guitars

by CRAVEGuitars | posted in: News, Observations, Opinion | 0

Finally, the much-heralded and eagerly(!)-awaited relocation (see March 2017 article → click to read) has taken place and the work really starts on making the new crib habitable first, and then liveable in. This has to be completed before CRAVE Guitars can be properly resurrected, so it is still some way off before ‘normality’ returns.

More importantly within this context, CRAVE Guitars’ ‘collection’ of vintage instruments is in temporary storage until I can create safe, secure and environmentally appropriate musical equipment space. Providing them all with a home will take both time and significant funds. In the meantime, the availability of vintage instruments, effects and amps to hand is limited, as only 4 made the initial expedition. Eek!

The recent thinning out of the guitar herd means that CRAVE Guitars is now substantially smaller (by about 15%) than before the move. In addition, a load of studio gear, modern amps and a plethora of modern, far eastern effects pedals, have now found new homes.

The advantage of marginal rationalisation is that CRAVE Guitars’ operating model has become better focused. For instance, after the cull, the only instruments and amps remaining are American-made, of which only two that are newer than 1989 (mainly for reference comparisons). In comparison, vintage effects are a bit more diverse. While the most modern was in 1988, the pedals come from America, Japan and Europe. Stomp boxes are, and always have been, a justifiable exception to the ‘made in USA’ rule simply because they are so integrated into our musical culture.

Another advantage of the pre-relocation clear out is that it released some limited funds for reinvestment. A modest injection of cash enabled the acquisition of a few interesting vintage bits and pieces, including:

Guitars:

1977 Gibson L6-S Deluxe → click to see feature
1974 Ovation Breadwinner 1251 → click to see feature

Amp:

1979 Fender Musicmaster Bass → click to see feature

Effect Pedals:

1981 BOSS PH-1r Phaser → click to see feature
1985 BOSS TW-1 T Wah → click to see feature
1976 Electro-Harmonix Octave Multiplexer → click to see feature
1981 Ibanez CS-505 Chorus → click to see feature
1979 Ibanez PT-909 Phase Tone → click to see feature
1978 MXR Envelope Filter → click to see feature

1976 Electro-Harmonix Octave Multiplexer

Features and galleries on all these items can be found on the web site, so I won’t repeat the content here. Both of the ‘new’ guitars, the amp and two of the pedals were made in the USA, with the remainder of the effects coming from Japan. I think that they are all great additions to the CRAVE Guitars fold.

While keeping the core spotlight on Gibson and Fender guitars, the diversification into other brands is intended to broaden interest and appeal, recognising that there is more to musical heritage than the mainstream. Economics also plays a part, with vintage values rapidly increasing for the big brand’s desirable models. There are some fascinating cool and rare vintage instruments to explore.

It seems opportune to make no apology for the emphasis on 1970s and 1980s gear. Primarily, it was during these decades when my youthful obsession with music and, specifically, guitars began and probably peaked. Those new or second-hand guitars of that period are now becoming sought-after collectables, so I have a soft spot for them.

There are plenty of well-moneyed collectors scavenging 1950’s and 1960’s vintage pieces, hiking up the prices to ridiculous levels (again) while at the same time vociferously criticising some very credible 1970’s equipment in the process. The result is that many of us ordinary, enthusiastic mortals are increasingly becoming excluded (again) from instruments made in the ‘golden years’ by greedy investors and speculators.

I agree that there was some poor quality manufacturing from large conglomerates in the 1970s and 1980s, often caused by commercial pressures, manufacturing techniques and essential cost-cutting. However, progress needed to be made, especially in the face of far eastern competition. We shouldn’t forget that, during and the 1970s in particular, a swathe of innovation and experimentation took place that enabled the brands to sustain and rejuvenate. These strategic business factors are often overlooked or downplayed. The thing about innovation is that only some of it becomes successful, whenever it takes place. Let’s be honest, there has been plenty of dire output at other times too. We do need to take care that we don’t fall into the trap that old is automatically good. So… my point is that the situation isn’t clear cut and, with careful selection, there is some really fine stuff out there, whatever the period.

Furthermore, and being a tad heretical, if it wasn’t for those major corporations rescuing and then keeping the failing brands going through lean years, they might have been lost to us altogether. Had they totally disappeared, we wouldn’t have the modern classics being made now by companies that care about the heritage. It is too easy to jump on the bandwagon and criticise the ‘70s and ‘80s without a thought for the practical. Wait a few years, see what happens and you decide whether my appraisal has some merit. It will be interesting to see what the long-term effect will be as a result of the exemplary output produced by the ‘boutique boom’ of the current decade.

Picking and choosing can lead to some fine vintage instruments being acquired at reasonable prices, if only because the avaricious vultures haven’t looked to make a big profit from them yet. Inevitably, it will happen and then, almost overnight, what these ‘experts’ call uncool now will suddenly become cool in order for them to make a buck. In the meantime, CRAVE Guitars is hopefully redressing the balance a bit and bringing some common sense to the debate. It is for these reasons that CRAVE Guitars is actively celebrating these guitars, amps and effects and stewarding as much as I can for future generations to enjoy.

Right… rant over (for now), so time to change the subject. While the ramifications of the relocation are working through, I am trying to keep CRAVE Guitars’ going as best as I can.

The CRAVE Guitars web site has been spruced-up. While on the surface, it doesn’t look very different, about a quarter of the site has been updated in one way or another. There is so much that I want to do with it. Hopefully, the opportunity will arise to improve it over coming months.

I am trying to sustain CRAVE Guitars social media output, as it is one area where one can’t take one’s eye off the ball. The platform is notoriously fickle and inactivity leads to being forgotten very quickly. During June 2017, CRAVE Guitars surpassed 2,000 Twitter followers (@CRAVE_Guitars). It took 2½ years of ceaseless hard work and over 11,000 Tweets to get there. I doubt that there is any tangible value other than global exposure for the brand (it is more a reputation than a business). One can only hope the investment in time and effort will be worth it in the end.

Since the last article, Glastonbury Festival 2017 has come and gone. For the second year running, attendance wasn’t possible for family health reasons. It was very frustrating being relegated to an armchair/TV viewer. Nevertheless, this year’s festival which, even though I wasn’t there, got substantial CRAVE Guitars social media coverage. I have to say that the absence of the traditional festival quagmire was galling – mud-free Glastos are a rare thing and it would have been nice to experience a dry one. Even worse, there is no Glastonbury Festival in 2018, as it’s a fallow year to allow the dairy farm to recover. Furthermore, it isn’t clear whether the next one in 2019 will be held at Worthy Farm, Pilton, Somerset, UK. The farm is its spiritual, historical and, to me, only home. I hope that this year does not turn out be the last ever ‘real’ Glasto. If it moves away, it risks becoming just another bland event amongst a plethora of other generic music gatherings. I watch with interest and a touch of trepidation.

To compensate (a little) for missing Glastonbury, I’m looking forward to the local Looe music festival taking place at the end of September, almost on the doorstep. The Jesus And Mary Chain, Lulu and Happy Mondays are headlining. Interesting variety for a small regional event held towards the end of the festival season.

Note to self: Time to unpack and get back into plinking my planks. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “Stop the fussin’ and fightin’, we all should be uniting, no more blood should be spilled, if our destiny is to be fulfilled”

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19 Feb 2017

February 2017 – Favourite Guitarists And Why

by CRAVEGuitars | posted in: Observations, Opinion | 0

This month, I’m continuing with a list-like feature. This isn’t laziness, it’s just about time I focused back specifically on guitars and guitarists.

Here are some of the guitarists I enjoy listening to and, linking back to my January 2017 article about why we like what we like, artists that I keep coming back to for more. If there was some sort of formula that is common to all of them, it might be expressed as:

Unique talent + quality instrument + great song writing + timing + opportunity = music history.

The first ‘variable’ above is a key ingredient… talent. Most phenomenal guitarists are instantly recognisable by their distinctive sound, which is more about the person than the instrument they play. Simply put, no-one sounds like them. Why? It comes down to individual technique. It’s the same with classical painters, each one highly recognisable for their outputs, even though the inputs are essentially the same (paint, brushes, canvas, etc.). As the late great Stevie Ray Vaughan sagely commented, “Your sound is in your hands as much as anything. It is the way you pick and the way you hold the guitar, more than it is the amp or guitar you use”. In addition to the “it’s in the hands” adage, they also often have a ‘how do they do that?’ factor that differentiates them from the hoi poloi (NB. for trivia fans, from the Greek meaning ‘the many’). For guitarists to shine there needs to be strong song writing – it doesn’t actually matter who wrote any particular track, it’s how it is interpreted that matters.

Most guitarists will own several guitars and use then for certain situations. Many top guitarists may have extensive collections, although they tend to have one instrument or model with which they are uniquely associated. Combine that stylistic talent with, perhaps, a ‘signature’ instrument and the basics are there. By ‘quality’, I simply mean ‘fit for purpose’ within this context. Using a ‘favourite’ guitar is not a prerequisite, however, it is likely that removing a physical impediment to technique (i.e. an inappropriate guitar) has liberated many players to feel, rather than think, about their playing. There is something special in the relationship between player and preferred instrument that adds a ‘secret ingredient’ that no-one else could muster from it.

Another characteristic of accomplished guitarists with longevity is that they usually have a refined sense of song writing, either on their own or as part of a band, often prolifically so. They instinctively know what people tune into, including well-honed sense of harmony, melody, tempo, etc. They also adapt their writing over time to accommodate changing listening tastes. It isn’t just about image or the axe that they wield.

There is something to be said about time period and cultural context and being in the ‘right place at the right time’. If any of these guitarists were struggling to establish a career in today’s Spotify-saturated, X‑Factor sterilised world, would they stand out and have a chance? I would wager not. Many of these greats were also pioneers who broke the mould at their time in some way – they are not generic or homogenous. Musical integrity and coherency have been shattered by our seemingly insatiable appetite for the iTunes attention deficit disorder-oriented society. It is so much harder to be genuinely innovative now, which may explain why there are so few challengers striving to not only usurp the thrones of the exalted ‘old-timers’ but also to stay there. Aspiration and ambition is just the start, achieving longevity and legendary status is another matter altogether.

Some other characteristics spring to mind, these guitarists were as sound at rhythm guitar as they are at lead lines. So many great tunes would flounder without the solid rhythm chops from great guitarists who knew how to groove in their chosen genre.

I would also argue that these guitarists are/were as great at playing live, as they are/were in the studio. On stage, there is nowhere to hide and these artists have to work very, very hard to earn and sustain credibility over many years of continuous touring.

So… to the point… at long last. As my guitarists of choice are diverse in style, genre, time period, success, etc., it was impossible to rank them from 1-20, so they are presented in alphabetical order for fairness and simplicity. I’ve indicated the instrument(s) that they are often associated with, as well as a track that, for me, acted as an entry point into their canon (not necessarily their best or most well-known track), a catalyst if you will for grabbing my aspirational attention.

1. Jeff Beck (1944-) – Where on Earth does one start with a genius like Mr Beck? Invention, reinvention, experimentation and continually challenging the boundaries of what can be done with 6 strings on a Strat. No-one comes close to decades of innovation. As soon as you think you’ve nailed his rut, he surprises by a change of direction with consummate musicianship in whatever he does. Listen: ‘Brush With The Blues’ (1999). Guitars: Fender Stratocaster, Gibson Les Paul Standard, Fender Telecaster

2. Ritchie Blackmore (1945-) – Ignoring well-documented character traits, Blackmore’s Deep Purple/Rainbow rock era featured some of the most incendiary, flamboyant and flashy lead lines, all seemingly delivered with minimal effort. Extraordinary. Credit for following his passion in traditional guitar, rather than selling out/cashing in by endlessly regurgitating ‘Smoke On The Water’ for decades. Listen: ‘Child In Time’ (1972). Guitar: Fender Stratocaster

3. Dimebag Darrell (1966-2004, 38) – Sadly, the late ‘Dimebag’ Darrell Lance Abbott was taken too young. Metal guitarists are often easily categorised without really appreciating their innate talent and abilities. Darrell was a terrific guitarist with soul and technical skill that is hugely under-appreciated both for storming southern-tinged riffs and searing lead lines with Pantera. Listen: ‘Cemetery Gates’ (1990). Guitar: Dean ML

4. Rory Gallagher (1948-1995, 47) – A unique talent not sufficiently acknowledged while he was alive, his contribution and reputation has rocketed since his demise. The modest and unassuming Gallagher had a tremendous ear for fusing blues tropes with an astounding melodic sensibility evoking his Irish roots. A great slide player too. Live, he was astounding, consumed with energy and passion that few could match. Listen: ‘Calling Card’ (1976). Guitar: Fender Stratocaster

5. Billy Gibbons (1945-) – With his roots deep in Texan blues, ‘the greatest beard in rock’ can make his axe sing with great feeling, as evidenced by early material. As part of ZZ Top, he pushed R&B boogie into the limelight with mega commercial success, thereby adding more flavours to his not inconsiderable palette. Listen: ‘Blue Jeans Blues’ (1975). Guitars: Gibson Les Paul Standard, Gretsch Billy Bo

6. Kirk Hammett (1962-) – Another metal guitarist who knows how to use a guitar in anger as a member of Metallica. Listen to his playing and there is much more than flashy thrash metal guitar work. His legacy will forever be integrated with the riff from ‘Enter Sandman’. Look beyond those few familiar notes and be rewarded. Listen: ‘Seek & Destroy’ (1983). Guitar: ESP

7. Jimi Hendrix (1942-1970, 27) – Predictable. To attempt to explain in a few words what James Marshall Hendrix unleashed on rock music during his short career would be inadequate. He was a true revolutionary and showman, imbued with massive talent and skills honed through passion, dedication and commitment. Contemporary music owes a massive debt to a true pioneer and just think what he could have achieved. Listen: ‘All Along The Watchtower’ (1968). Guitars: Fender Stratocaster, Gibson Flying V

8. Steve Hillage (1951-) – Easily overlooked because of his relatively obscure ‘hippie’ career (Gong, System 7), Hillage is a talented and individual guitarist with a very recognisable tone and style. Even in later years, which focus heavily on electronic dance grooves, guitar remains an important stylistic element. His contribution is much undervalued. Listen: ‘Hurdy Gurdy Glissando’ (1976). Guitars: Fender Stratocaster, Gibson Les Paul Standard

9. John Lee Hooker (1917-2001, 83) – Hooker was a true individualist who always played by his own rules. He is one of the most expressive and soulful bluesmen, his emotions emanating through his guitar and gravelly vocals. Yes BB may be the King but JLH was a blues Hooker at one with his delta roots. At his best just him and his guitar, rather than the sanitised reverential collaborations. Listen: ‘Crawlin’ Kingsnake’ (1991). Guitars: Epiphone Sheraton, Gibson ES-335

10. Tony Iommi (1948-) – Where would rock be without Black Sabbath. Another guitarist who ploughed a furrow that hadn’t previously been ploughed and as the ‘godfather of metal’, his influence has justly pervaded the landscape of modern hard rock and metal for decades. How much of his individual style resulted from his infamous industrial accident, we can never know. Listen: ‘Sabbath Bloody Sabbath’ (1973). Guitars: Jaydee Custom S.G. ‘Old Boy’, Gibson SG

11. John Martyn (1948-2009, 60) – Martyn started off in traditional English folk music and then something happened and he became a true experimenter using delay and other effects to create something completely new and adventurous, mostly on acoustic guitar. In addition to innovating, he also retained the heartfelt lyrical nature of his music, using guitar to complement his unique voice. Listen: ‘I’d Rather Be The Devil’ (1973). Guitar: Martin D‑28

12. J. Mascis (1965-) – Often described as an alternative maverick, born of the New York punk era, Mascis is a genuine one-off and enduring front man of Dinosaur Jr. A bit like Neil Young on steroids. As a guitarist, he doesn’t stun with millions of notes and sterile technical ability but, boy, does he put some energy and power into his searing, laser-guided lead lines that have impressed consistently over the years. Always on the fringe. Listen: ‘Out There’ (1993). Guitar: Fender Jazzmaster

13. Brian May (1947-) – Dr. May’s melodic and harmonic brilliance will forever be remembered for his Mercury-period Queen. However, like his distinctive home‑made guitar, the astrophysicist created a unique and recognisable guitar style that pervades western culture. His MTV pop sensibilities are as strong as his earlier rock riffs. Listen: ‘Seven Seas Of Rhye’ (1974). Guitar: Brian May Red Special

14. John McLaughlin (1942-) – In terms of phenomenal ability, dexterity and skill, McLaughlin is near, if not at, the top of the tree. Not only is his speed and proficiency astounding, his genre-spanning flexibility is formidable. Describing his playing can only be achieved through hyperbole. An extraordinary guitar superman. Listen: ‘Vital Transformation’ (1971). Guitar: PRS

15. Gary Moore (1952-2011, 58) – In later years before his untimely death, Moore concentrated on the blues, joining the ranks of the few white, non-American blues legends. Go back earlier in his career and his abilities at rock and fusion show just what a great and adaptable guitarist he was. Listen: ‘Stormy Monday’ (2001). Guitars: Fender Stratocaster, Gibson Les Paul Standard

16. Tom Morello (1964-) – Probably the youngest of the guitarists to make the list. Go back to RATM’s debut album and reflect on the pounding riffs and genuinely innovative lead playing and recognise that Morello is one of those guitarists who could take the mainstream and adapt it into something no-one had heard before. Listen: ‘Bombtrack’ (1992). Guitar: ‘Arm The Homeless’ custom

17. Carlos Santana (1947-) – Renowned for his ability to sustain notes, Carlos was also a very fluid player and highly acclaimed for his feel. From his appearance at the end of the 1960s to today, he can produce an inimitable and remarkable guitar tone. He could play blindingly fast and he could also turn out achingly emotive lead lines. Listen: ‘Samba Pa Ti’ (1970). Guitar: PRS Santana

18. Jimmy Page (1944-) – Like Blackmoore, Iommi and Hammett, Page is another guitarist whose legacy may be forever associated with a single track in the consciousness of the music listening public (Stairway To Heaven). However, Zeppelin-era Page is a multi-talented guitarist. It is a shame that he hasn’t been able to shine to the same extent in his post-Zep solo career. Listen: ‘Kashmir’ (1975). Guitar: Gibson Les Paul Standard, Danelectro 3021

19. Stevie Ray Vaughan (1954-1990, 35) – SRV is another guitar phenomenon taken from us way too young. Unapologetically Texas blues to his core, he shared Hendrix’s immense ability to introduce many other styles into his playing, including jazzy influences. Another whose formidable combination of talent and relentless hard work set him apart from the crowd. Listen: ‘Tin Pan Alley’ (1999). Guitar: Fender Stratocaster

20. Neil Young (1945-) – Quite often referred to as the master of the one-note guitar solo, this underrates his ability to wring considerable emotional content from just a few well-chosen, emotionally driven and sparingly targeted tones. One thing is for sure, his distinctive tone and style has sustained his well-deserved reputation over many decades. Listen: ‘Southern Man’ (1970). Guitar: Gibson Les Paul Standard

Most of these guitarists will, perhaps, be obvious entries. However, there may be a few unexpected curve balls thrown in for good measure. Of course (don’t you just hate it when people say that!), there is a very long list of superb guitarists that didn’t make the 20 above, including the likes of George Benson, Joe Bonamassa, Eric Clapton, Robben Ford, John Frusciante, Peter Green, Steve Hackett, Allan Holdsworth, BB King, Paul Kossoff, Robby Krieger, Randy Rhoads, Mick Ronson, Joe Satriani, Slash, Steve Vai, Van Halen, Jack White, Johnny Winter, Zakk Wylde, Angus Young, Frank Zappa, etc., etc., etc. It’s virtually impossible to name them all. While I recognise their massive influence, this is my list of guitarists, not a regurgitation of anyone else’s list or a contrived list of ‘stature derived through perceived wisdom’.

There are also guitarists who aren’t listed above and who perhaps aren’t considered ‘great’ guitarists stylistically but are still notable for the instrument being an integral part of their music, e.g. Marc Bolan, Robert Smith, Thurston Moore, etc.

I also haven’t strayed into bass guitar but that’s an easy one for me, evidenced by the mercurial virtuoso skills of the incomparable, and sadly late, great Jaco Pastorius. Danny Thompson and Tal Wilkenfeld also deserve honourable mentions in this category for me.

Interestingly, 7 of the above guitarists (35%) are sadly no longer with us. Thankfully, at least 13 (65%) of them still are. I have been fortunate enough to see just over half of them play live and, of the ones I have seen, I can attest to their consummate skills. One thing I noticed when researching this article is how many of these guitarists regularly wear/wore hats when playing live (around a quarter of them). Head apparel seems a quintessential part of a guitarist’s touring equipment for many.

In terms of a ‘golden era’, many of these artists had their zenith between the late 1960s and the early 1980s. After a 10-year hiatus in the proverbial doldrums of the post-punk electronic era, there was a gradual resurgence of interest in guitar music from the 1990s that thankfully reignited a passion for the art into the 21^st century. Thankfully that interest continues to flourish and diversify today, which will hopefully incentivise whole new generations of exciting new guitar heroes (genuine ones, not the ‘game’) to carve an identity for themselves.

One thing that does bother me is that there are no female guitarists on the list. This is more a reflection of historical exposure that male guitarists have had compared to female guitarists. It is not a misogynistic trait, just circumstance. There are great guitarists out there, e.g. Carrie Brownstein, Eva Cassidy, Lita Ford, Charlotte Hatherley, Kaki King, Orianthi Panagaris, Bonnie Raitt, Nancy Wilson, etc., they are just not my most listened to guitarists. There are also many girl bands, like Warpaint, Haim, Dum Dum Girls, Sleater Kinney, Smoke Fairies, etc., which is positive. Those who are familiar with my rants on the subject will know that I believe ‘girls with guitars are cool’. My view is that, as in any other streak of life, gender should not pose a barrier to success and there are some very accomplished female guitarists out there. Personally, I would dearly like to see equality and inclusion. Having said that, I don’t believe girls are actively excluded, it’s just that the prevailing environment isn’t conducive to girls seeking guitar playing as a job in the same way as there is, for instance, in orchestral classical music.

Also, as mentioned at the start, there essentially are no modern-era guitarists on the list. The most recent on the list above are from the 1990s, rather than the noughties and teenies; this is still around a quarter of a century ago now. There are many, many very talented modern-day guitarists out there but, again, they just didn’t make my list. I look forward to emerging guitarists taking up the reins. One wonders who we might admire in the future, in addition to the current greats.

What, though, really separates the greats from the very talented also-rans who also work very hard at their craft? If we all knew that, it wouldn’t be a question. Is it serendipity, happenstance, luck, contacts, situation? Perhaps the old adage that ‘it’s not what you know, it’s who you know’, plays its part.

I only wish I had a minute fraction of the ability demonstrated by the guitarists mentioned here. Sadly, I don’t have that kind of talent (despite the hard work), so I have to end up writing about them!

One thing we might learn from them is that we shouldn’t try to imitate them. By all means emulate and pay homage to them but only if you can actually do what they do better than them – try that particular strategy and see how far you get! Perhaps another lesson for stalwart gear heads is that the guitars don’t make the guitarist, mostly anyone can own a Fender Stratocaster or Gibson Les Paul but not everyone can be a SRV or Jimmy Page – guitars are simply the professional tools of the expert craftsman. However, put the two together and something very special can happen. Modern music would not be the same without the skilled practitioner and their axes of choice, creating magic for us mere plebs to wonder at and aspire to.

CRAVE Guitars ‘Music Quote of the Month’: “If music is the result of passion, passion is the music of life.”

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28 Jan 2017

January 2017 – Why music affects us in the way it does

by CRAVEGuitars | posted in: Observations, Opinion | 0

Welcome to a brand new(-sh) and shiny(-ish) 2017. One hopes that humanity comes to its senses and delivers progress towards a better, fairer, more peaceful world in the year to come. Given indications so far, I doubt it but we shall see. I hope that I’m wrong.

What will be different for CRAVE Guitars in 2017? Other than the complete change of lifestyle to a more modest form of living and the absence of any funds to take forward the vintage guitar business, it will be a year of contemplation and formation of thoughts about the future. I have to remain optimistic that CRAVE Guitars will metamorphose (again) and will flourish in some splendid new form.

Anyway… back to the present and this month’s topic, in the absence of new gear. One of the things that has fascinated me over many years is why people choose, like, and are affected by, the music they listen to. My iTunes library runs into several tens of thousands of songs, predominantly but not exclusively from the last 5 decades, so the topic is pertinent. This article tries to understand why you might like one song while I might hate it and vice versa, or why we both might like or dislike the same one. While reading, please bear in mind that my roots are completely in modern music, which comprises a massively diverse smorgasbord of contemporary music from the 1960s onwards, right up to the latest releases. While I can appreciate (some) classical or traditional music, it doesn’t impact my life in the way that ‘modern popular’ music does.

The cultural revolution (no, not the Chinese uprising of 1966-1976) that began in the early 20^th century led up to the seemingly sudden introduction of rock ‘n’ roll in the mid-1950s. However, ‘modern’ rock and pop music didn’t appear fully formed overnight and its roots in blues and jazz go much further back. What the explosion in supply and demand that has occurred over the last 6 decades has done is to open up range of musical types in such a way that defining current genres and sub-genres has become increasingly difficult. In addition, technology (for instance to facilitate composition, recording, production and distribution) provides us with convenient access to types of music that hitherto might have been difficult to reach, let alone appreciate.

When I was young, my parents listened predominantly to classical and traditional music. However, this background does not appear to have influenced my personal preferences. So what did shape my listening habits while growing up in a rapidly changing world? The ‘nature versus nurture’ dichotomy doesn’t appear to be a determinant of taste and passing years don’t appear to have modified my listening behaviour significantly. Certainly my musical choices have not been passed to the next generation either, which is more than capable of making up its own mind, helped no doubt by convenient availability of music like never before. Perhaps I am unusual, which may be why I posed the rhetorical question in the first place.

You may think that this may be a ‘heavy’ topic for the start of the year (no pics either for copyright reasons! Sorry). However, I am going to try and get inside your head a little bit, so bear with me. The focus is not only on the things we tend to like collectively but also why some of the differences in musical preference between individuals can be so profound. Exploring the foundations of musical preference a bit further provided few satisfying answers and a lot of frustrating dead ends along the way. Although he may have been biased, Beethoven said it more succinctly than I can, “Music is a higher revelation than all wisdom and philosophy”.

To try and get to the bottom of this particular theme and gain some greater insight, I decided to delve a bit deeper into the subject matter. There is an awful lot of pure science behind music, especially the physics and mathematics of music ‘law’. While the scientific aspects are interesting in their own right, it was the psychological impact of music that provoked my curiosity. Let’s begin by breaking it down a bit…

One arm of musical science is called musicology. The word stems from the Greek meaning the ‘study of music’, so this seemed like a sensible starting point. Musicology, as it turns out, is largely formed of three different areas of study:

Historical musicology – which is often referred to as music history (in a similar way to art history) and looks at the way that music has developed over a significant period of time. However, while this may explain the main epochs of music, it does little to explain how we ‘feel’ about the music we listen to in the current era. However, it does tend to outline what musical styles were popular through the ages and the access that ordinary people had (or didn’t have) to experience performance music
Ethnomusicology – this area of music study looks at music within a cultural and/or societal context. While this may explain a bit about musical expression described by the generally common behaviours of large groups, e.g. western or far eastern music, it is very broad and doesn’t really get to the basis of individual musical preference (except within the context of a large society)
Systematic musicology – is a term that covers many aspects of music including general questions about the importance of music right through to the specifics of music theory, varying in discipline, ranging from qualitative to quantitative studies

There is also a branch of musicology called cognitive musicology, although this looks more at mathematical modelling to explain how the brain processes and interprets music in a similar way to how it might process language, including learning, attention, planning and memory. Empirical studies have shown that there is a correlation between musical training and intellectual growth and a whole branch of neuropsychology has developed around this area. Functional MRI scans have shown that the brain actively responds to musical stimulus – no surprise there. Neuroscience, though, focuses primarily on biological processes, rather than emotional, responses.

Music, like language, is an integral part of our cognitive development, which might explain why musical expression is just as important as linguistic expression to nearly everyone on the planet, and has done for thousands of years. However, examining intellectual development does not explain how we, as individuals, respond to music in such a fundamental way. It also doesn’t explain the unifying force of fandom and mass hysteria, i.e. why we congregate in large groups then react disproportionately and often very rapidly to a particular movement in taste (fads?) – anyone remember Beatlemania?

Our brains generally respond to sound in a similar way. The auditory cortex works in association with the cerebellum and frontal cortex, and is responsible for processing ‘organised sound’, including music and language. While music also affects many other parts of our brains, scientists have pinpointed the areas deep in our brains that are activated by and cause emotional responses to music, primarily the amygdala and nucleus accumbens. The amygdala determines whether our bodies need to take some form of conscious action according to the sounds we hear, while the latter regulates the release of the hormone dopamine as part of the brain’s ‘reward system’ and plays a part in rhythmic timing. Dopamine is important as it makes us feel arousal and pleasure so, perhaps, music is a drug after all. Medically, our wellbeing can benefit from using music to reduce anxiety or stress, as used, for instance, in music therapy. Our reaction to music may be divided into emotions that are ‘perceived’ or ‘felt’, which might explain why, for instance, why some people enjoy listening to sad music.

Conversely, whether consciously or unconsciously, music can also be intrusive and distracting, for instance in public places or call centre queues (e.g. ‘Muzak’), when forced to listen to music we don’t like, or exposed to music inappropriately out of context, it can be linked to production of the stress hormone cortisol within the adrenal gland. One example of cortisol production as a result of an auditory stimulus may be the brain’s reaction to fingernails scraping a blackboard causing a significant antipathetic response.

Our clever brains are constantly trying to predict what comes next (technically, the anticipatory response). Many musicians have exploited this characteristic over centuries to tease us and then maximise the ‘crescendo’ effect. Auditory and visual acuity is strongly linked, which perhaps partly explains why we like to go out and watch live music or are drawn to music videos. Closing our eyes while listening to music can suppress the visual stimulus and concentrate the auditory stimulus.

So… does a better understanding of musicology or neurology help with this particular conundrum? Unfortunately, no it doesn’t. However, it does provide a broader framework within which further questions can be asked. There are clearly links between the physical mechanics and the psyche of music, so some further delving was required. Where to look next?

Music psychology was my next point of call. Music psychology is a different approach that attempts to explain musical behaviour and experience, including how we perceive music (e.g. pitch, rhythm, harmony and melody) and our ability to learn, play and perform music. Why is it, for instance, that some people are content to listen to music (i.e. be affected by it), while others are driven to acquire the skills of musical technique and perform in front of audiences (i.e. to affect others through it)?

While the answer to the question above is beyond the scope of this article, emotion is as vital for those making music as it is to the majority of us who listen to what they create. March Bolan once said, “Emotion has to be foremost. When I feel emotional I’m equipped to express myself”, and Debbie Harry also commented, “I do know the effect that music still has on me – I’m completely vulnerable to it. I’m seduced by it”. Jimi Hendrix went a bit further by saying that, “Music is my religion”. To many, musical appreciation is as strong as faith, if not synonymous with it. Suffice to say, music is a powerful medium. Keith Richards expressed music in more survivalist terms, “Music is a necessity. After food, air, water and warmth, music is the next necessity of life”. How strongly do you feel about music’s professed omnipotence?

Perhaps a more relevant approach is to look at what psychologists refer to as ‘affective responses to music’. An ‘affect’ in basic psychological terms is how an organism interacts with stimuli including, amongst other things, the experience of feeling or emotion. Music is one such stimulus that leads to patterns of behaviour and regulation of our emotions. When looking a bit more deeply, even this area tends to break down into a number of factors that academics have attempted to measure. For instance, in relation to emotional music, the following formula has been postulated:

Experienced emotion = structural features x performance features x listener features x contextual features

While expressing emotion as an equation cannot hope to capture the nuances, it does indicate that the way we feel about music is actually a complex interrelationship between a number of human actions and situations. Studies have, unsurprisingly, repeatedly shown that music consistently elicits emotional responses in its listeners (duh!), so what is actually going on?

Why does some music make the hair on the back of our necks stand up? Psychologists refer to the ‘chill’ effect as ‘arousal’, which is a non-conscious physiological response to an environmental stimulus, caused by the hormone dopamine (again). How strong this reaction is depends on, as you might have guessed by now, a number of variables.

The psychology of music and the way it helps shape our genre preferences, again, tease us with answers. However, all it does is to identify that there are notable differences between us but not how or why these differences occur in the first place or why the emotional responses can be so varied and profound.

Perhaps delving into the characteristics of personality and self‑expression may provide some insight that has so far eluded my investigations? Some psychologists point to the ‘Big Five Personality Traits’ to explain and measure our ‘personality’. The ‘Big Five’ categories that shape our personality are:

Openness to experience
Agreeableness
Extraversion
Neuroticism
Conscientiousness

The first two are called ‘plasticity’ traits (i.e. they tend to vary according to changes in context), while the latter three are called ‘stability’ traits (i.e. they tend to be relatively unchanging in adulthood). In relation to musical genre preferences, the plasticity traits are the ones that have greatest effect on our choice of musical gratification. In particular, researchers have found a link between openness, self‑assessed intelligence and preference for more complex music such as classical or jazz. I would argue, however, that this misrepresents the picture as there is a significant sociological and circumstantial connection going on here. Openness, however, does have an affinity for emotional response from music, as does agreeableness. Openness is also associated with ‘intense and rebellious’ music (including rock, rap, alternative and heavy metal). Extroverts also tend to prefer upbeat and energetic music (including dance, reggae and electronic music). Neuroticism is linked to the use of music for emotional regulation (including slow and sad or upbeat and happy ‘pop’ music, as well as indie music). Conscientiousness tends to be associated with an affinity for up-tempo, driving, powerful and defiant music.

Breaking things down into just five discrete factors has been criticised as simplistic, with other sub-traits tending to be incorporated within these five personality ‘dimensions’. There are also a number of other variables that co-exist interdependently of the ‘Big Five’. Psychologists have explored how individual musical preferences are affected by, for instance, age, gender, ethnicity, seasonality, familiarity, peer influence, and self‑perception. To me, location and mood are also key factors that motivate what music I listen to at any given time. What this area of study does is link personality, rather than emotions, to genre choices.

As with other studies mentioned above, investigations still focus on what the variances are but not how or why they drive our listening tastes. Clearly, all of these personality, demographic and contextual factors may help to influence genre preference but it is highly unlikely that any of them will ultimately determine it. In my opinion, the various hypotheses tend to generalise, rather than differentiate.

Personality studies get a bit closer to the core of the issue. However, it still doesn’t explain why two individuals with a similar personality and societal circumstances can still have completely opposing tastes or respond to the same piece of music in fundamentally diverse ways. Also, does our taste in music change as we age? When I was young, I assumed that I liked popular music because it was a given as part of the prevailing youth culture at the time. I also assumed that, as I got older, my musical tastes would mature into the ‘grown up’ genres such as classical or jazz. Nope. It didn’t happen and it probably won’t now. Neither do I listen predominantly to the soundtrack of my youth, although one cannot avoid the occasional reminiscence. I listen to a lot of new music as well and crave (sic!) emerging and fresh musical experiences. The same applies to guitar playing – perhaps there is a link there. As John Cage once pointed out, “I can’t understand why people are frightened of new ideas. I’m frightened of the old ones”.

In a previous article, I covered personal preference in relation to guitars. In that topic, I likened the emotional response to guitars as similar to the instinctive response that we have to attractiveness of the opposite sex. There is something about that unconscious, instantaneous and very strong, often compulsive, sensual appeal that exists but is very hard to define and articulate. To me, the same applies to music, as well as art, architecture and design. Some music has that ‘love at first sight’ written all over it and has a certain consistency of perceived aesthetic appeal, while others have a ‘grow to appreciate its deeper qualities that aren’t immediately apparent’ characteristic. Quite why some music requires multiple listens to in order to grow appreciation while other music immediately slaps you around the face is not clear. Both have their place; it isn’t a case of one is better than the other, it’s just different.

In addition, why does overfamiliarity sometimes reinforce affection in some situations while breeding contempt in others? Why do we sometimes just get bored by repeated exposure while there is some music we simply cannot tune into, no matter what? Why do we sometimes have extreme (positive and negative) reactions to what is, after all, just a piece of music? Why, also, do we adopt often very dogmatic defence of our personal preferences when challenged by others who feel equally strongly about theirs? I would also like to know why we have ‘guilty pleasures’, those potentially embarrassing tracks we really shouldn’t like but for some reason we do.

So… after all that, none of the above really gets to the root of why music evokes a strong empathetic sense of deep emotion or nostalgia (as opposed to simple familiarity). What does it say, for instance, about my personal preferences? Not a lot, actually – it’s interesting but in relation to the question in hand, it’s also a bit ‘so what?’ Where do we go from here and what more can we do to understand what makes our preferences very much our own? None of the academic disciplines or studies that I’ve looked at seem to get to the fundamentals of individual predilection.

As mentioned at the beginning, my amateur research provided few answers and raised a lot of frustrating questions. I would have expected some sense of surety (and reassurance) about my emotional state of mind. I also expected to discover that millennia of human learning would lead to a more satisfactory (or at least adequate) conclusion.

In summary, I have no easy answer in response to the title of this article. Darn it! Academia may provide a lot of informed opinion and (in my view, some refutable) evidence but it does little to satisfy my ardent curiosity. Perhaps a glib qualitative ‘because I like it’ is sufficient after all, despite its crude ambiguity and subjectivity. I therefore challenge the learned professions to come up with something better. I defy anyone to predict my preferences on the basis of the academic studies covered here. Conversely, however, it is probably relatively easy to predict my personality based on my extensive iTunes library. Perhaps we are looking through the wrong end of the proverbial telescope?

So, in the absence of incontrovertible proof, I tried to identify 20 tunes that constitute the playlist of my emotional existence. At the time of writing, the list comprises (in no particular order and excluding multiple songs from a single artist):

The song that makes me go all warm and fluffy inside: The Cure – ‘Love Song’ (1989)
The song that makes me sob uncontrollably like a girl: Death Cab For Cutie – ‘I Will Follow You Into The Dark’ (2005)
The song that makes me want to scream with hatred: Buggles – ‘Video Killed The Radio Star’ (1980)
The protest song that makes me feel like an angry young man (again): Rage Against The Machine – ‘Killing In The Name’ (1992)
The song that makes me grin like an idiot: Nick Cave & The Bad Seeds – ‘O’Malley’s Bar’ (1996)
The song that makes the hairs on the back of my neck stand on end: Ben E. King – ‘Stand By Me’ (1961)
The song that makes me think profoundly: The Clash – ‘London Calling’ (1979)
The song that makes me want to hope: Johnny Nash – ‘I Can See Clearly Now’ (1972)
The song that makes me head bang like in Wayne’s World: Blur – ‘Song 2’ (1997)
The track to play air lead guitar to: Led Zeppelin – ‘Kashmir’ (1975)
The groove that makes me want to get up and boogie: Chic – ‘Le Freak’ (1978)
The song that I wish I could have written: Louis Armstrong – ‘What A Wonderful World’ (1967)
The song that I’d like to cover live: Rolling Stones – ‘It’s Only Rock ‘n Roll (But I Like It)’ (1974)
The best song to get stoned to: Pavement – ‘Range Life’ (1994)
The song that I can chill out to: John Martyn – ‘Small Hours’ (1977)
The song that makes me depressed: Sex Pistols – ‘Pretty Vacant’ (1977)
The song that lifts me out of depression: The Beloved – ‘The Sun Rising’ (1990)
The song that makes me long for a balmy summer’s day: DJ Jazzy Jeff & The Fresh Prince – ‘Summertime’ (1991)
The chart single from my youth: T. Rex – ‘Metal Guru’ (1972)
The album track from my youth: Pink Floyd – ‘One Of These Days’ (1971)

Like many of CRAVE’s topics, it seemed an easy task on the face of it, however, as usual it turned into anything but. While contemplating the mix, I kept changing my mind depending on how I felt, which just proves how impulsive, volatile and value‑laden the subject matter is. I am not going to divulge why these particular tracks stir my sentiments, suffice to say that they do. I must stress that these aren’t necessarily favourite songs (especially no. 3!), just ones that evoke some sort of emotive response. What would be your 20 lifestyle tunes? What about all those millions of tracks that one hasn’t even discovered yet? I am not a betting person but I would propose quite confidently that it is highly unlikely that many people would share exactly the same list, and thank heaven for that… but why?

In conclusion, and as a final parting shot, I will say that extensive diversity and continual evolution in music are inherently good things. Only through variety and innovation can we closely match the way we feel with the music we listen to. Frank Zappa once stated that, “Music is always a commentary on society”. Indeed, when considered in those terms, culturally, it is problematic to separate the two. While some people are happy caught in that time warp of a certain period or are captivated by a specific genre, others like me are inquisitive and intrigued by what has been as well as what is yet to come. I look forward to ‘the next big thing’. My quest for new musical experiences is prominent and my personal choice is strongly shaped by disposition and attitude at any one point in time.

Existentially, I believe that music is essential for the healthy sustenance of the human condition, while the music you or I like is a very, very personal thing that contributes to our overall wellbeing. Leonard Cohen observed, “Music is the emotional life of most people”, while Robert Plant asserted similarly, “Music is for every single person that walks the planet”. The compromise between global and individual musical engagement is relevant or we wouldn’t have anything to talk (and argue) about. The similarities and, perhaps more importantly, the differences between us continually drive musical development and invention. After all, that is what motivates us guitarists to come together and create our own interpretation of music after all.

Anyhoo… I’m off to plink my planks (again) as a cathartic exercise while leaving my subconscious to attempt to unravel the mysteries of personal preference (again). Yay for the former, Sigh for the latter.

This month, I’ll finish with a quote by the late, great Ian ‘Lemmy’ Kilmister, who said, “If you think you’re too old to rock ‘n’ roll then you probably already are”. Until next time…

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18 Dec 2016

December 2016 – A Year of Gains, Change, Losses and Optimism

by CRAVEGuitars | posted in: Observations, Opinion | 0

It’s that time of year again when it seems to be the ‘in’ thing to reflect on the departing year and look ahead to the future whatever it may hold (along with a few obligatory lists along the way). So, in the spirit of seasonal laziness, here is my take on the year just about to leave platform 2016 and to wait for the 20:17 train to who knows where.

A Retrospective

In the music world, the grief that ended 2015 (e.g. Lemmy) continued into 2016. Let’s begin by remembering some of those great artists and guitarists who sadly departed and left us mere mortals behind during the year. I hope they play eternally at the ‘great gig in the sky’…

David Bowie on 10^th January, aged 69
Glenn Frey on 18^th January, aged 67
Merle Haggard on 6^th April, aged 79
Prince on 21^st April, aged 57
Lonnie Mack on 21^st April, aged 74
Scotty Moore on 28^th June, aged 84
Leonard Cohen on 7^th November, aged 82
Greg Lake on 7^th December, aged 69
Rick Parfitt on 24^th December, aged 68
George Michael on 25^th December, aged 53

Farewell and Rest In Peace cool dudes, you will be forever remembered for your tremendous legacy… and will be greatly missed for potential works not completed. Kudos. I am not looking forward to 2017 and the inevitable demise of more stalwarts of the music industry. Who will be next? We can only conjecture at this stage.

It has certainly been a year of change. I won’t delve into the controversial world of global politics, even though it affects our lives fundamentally every day. As English guitarist Eric Clapton said, “One of the most beneficial things I’ve ever learned is how to keep my mouth shut”. At a personal level, it has been a complete change of employment, if not lifestyle (yet). I am still working for ‘the man’ but in a different way. After 30 years as a paid employee, I was made redundant and am now self-employed. The massive drop in disposable income has affected CRAVE Guitars by forcing a, hopefully temporary, hiatus in its mission to accumulate more vintage guitars. In fact, only 3 guitars were purchased all year, but what terrific guitars they were in their different ways…

1962 Gretsch 6120 Double Cutaway Chet Atkins Hollowbody (March)
1964 Silvertone 1449 ‘Amp-in-Case’ (October)
1981 Gibson RD Artist (January)

Bizarrely, there was not a Fender amongst them. Note to self… must try harder!

Out of curiosity, I had a look back at my ‘most wanted list’ of guitars from this time last year and I’ve only been able to knock one off the ‘plan’ during the last 12 months (and probably not the one you’d think!). Oh well.

The change, however, was an opening to refocus a bit, without straying too far from the chosen path. Rather than just stop altogether, it enabled me to look at things in a fresh way. As it turned out, a more affordable and modest vintage guitar-related ‘hobby’ filled the sizeable gap. The result was that I was able to build up a modest collection of classic vintage guitar effect pedals, starting with a ‘small box’ Pro Co Rat and ending 5 months and 16 pedals later with a Made in Japan’ Boss PH-1 Phaser. I also resurrected a number of my classic owned-from-new pedals from the ‘70s. These classic pedals can still hold their own in terms of tone and, while not necessarily ergonomic, are well worth the effort.

This cool diversion had its pitfalls, including transit damage, missing bits and difficulty finding vintage parts to refurbish a couple of cool but ‘adapted’ player-grade effects. What I learned is that, while I’m OK at buying guitars, my knowledge of vintage stomp boxes just wasn’t as strong. At least my focus was on the lower end of the vintage market, rather than the overpriced collector end (original Ibanez TS-808s anyone? Gasp!). It will take a while to build up reliable experience and make better‑informed purchases. In total, there were 17 vintage effect pedals purchased during 2016, including (by brand)…

Boss (x5) – CS-1, DS-1, OC-2, OD-1, PH-1
Electro Harmonix (x2) – Little Big Muff pi, Doctor Q
Ibanez (x5) – AD9, CS9, FL301-DX, FL9, TS9
Jen (x1) – Cry Baby Super
MXR (x3) – Blue Box, Distortion +, Phase 90
Pro Co (x1) – RAT

While looking into effect pedals, I also started looking at vintage valve guitar amps again, although I only bought one very cool little loud box during 2016 (not including the Silvertone’s ’amp in case’ above)…

1978 Fender Vibro Champ

What has CRAVE sold during 2016? B*gger all of any significance! I just don’t have the ‘killer instinct to sell effectively, which is why I’m not a dealer. So, the ‘collection’ continues to grow, which isn’t good news, either financially or space-wise.

Turning to recorded music, picking something special out from the ubiquitous, formulaic dross was a bit of a challenge. Here are some of the varied albums (whatever happened to singles?!) released and added to CRAVE Guitars’ playlists in 2016:

Jeff Beck – Loud Hailer
Blossoms – Blossoms
David Bowie – Blackstar
The Coral – Distance Inbetween
Nick Cave And The Bad Seeds – Skeleton Tree
Leonard Cohen – You Want It Darker
Daughter – Not To Disappear
Dinosaur Jr – Give A Glimpse Of What Yer Not
Garbage – Strange Little Birds
The Heavy – Hurt & The Merciless
Iggy Pop – Post Pop Depression
The Kills – Ash & Ice
Megadeth – Dystopia
Metallica – Hardwired… To Self-Destruct
Radiohead – A Moon Shaped Pool
Rolling Stones – Blue & Lonesome
Savages – Adore Life
Seasick Steve – Keepin’ The Horse Between Me And The Ground
Warpaint – Heads Up

One good point towards the end of 2016 was that I was able to see one of my all-time favourite bands and one that has kept me just about sane over many years. I saw The Cure at Wembley Arena, London on 1^st December. It is 8 years since I last saw them live in London and New York. They were, as I’d hoped, awesome and still able to perform at the top of their game. They were supported by Scottish indie band, The Twilight Sad, who I’d also been looking forward to seeing for some time; impressive. As I was unable to make the pilgrimage to Glastonbury Festival this year, this one major gig made up for it. Long may Robert Smith and The Cure continue to inspire – thanks Bob. I can only hope that this tour may herald a new album in the near future (hint, hint!).

While on the topic of live bands, it occurred to me that it is a very ephemeral experience. On quiet reflection, if there is one band that I would have liked to have seen but didn’t and now it’s too late… The Clash. The one band that I haven’t seen yet that I would like to see before it’s too late… Rage Against the Machine. Of course there are many, many mainstream artists that could go on those particular lists. These were just ones that came to mind when I asked the rhetorical question.

A Prospective

Trivia fact: In English etymology, ‘prospective’ is a valid antonym for ‘retrospective’. So, I took the indulgence of looking forward through the looking glass and speculating a little on what may lie ahead.

Firstly, CRAVE Guitars will hopefully be relocating soon. I was hoping it was going to be before Christmas but it will now be in early 2017. Major problems and escalating costs with the new place, including somewhere to store the guitars dry, warm, safe and secure, means that even pedal purchasing has now been put on hold until further notice while some massively expensive but essential rebuilding takes place and (sadly) uses all my remaining (guitar) capital.

Furthermore, my self-employed work ends at Christmas, so unemployment (tactically, I prefer to call it early retirement) looms on the immediate horizon. Ironically, after years of having no time and a little cash has been turned around such that I may soon have a little time and no cash. Hey-ho, story of my life; one can’t have it all, eh?

If there is a way that CRAVE Guitars could be put on a different basis and become a full‑time occupation, I’d like to do it. I need to learn how to sell though (see above). It would be terrific if I could realise my long-held ambition and put all my hard work over the last few years to good use. Harsh life experiences over many years suggest that this won’t happen so, perhaps, it is about time for a meagre sprinkling of ‘good luck’ to come my way for once.

Unfortunately, the prevailing economic climate is not conducive to starting up a professional niche business with next to zero capital, no access to finance, sparse experience, and little reliable entrepreneurial advice, all within the context of political, economic and social turmoil. In the UK, we’ve had a General Election, political meltdown, crippling national debt and the insanity of ‘Brexit’ (what a stupid ‘word’ that is!). In the US we’ve had Clinton being well and truly Trumped (amid much conspiracy theory), which is a scary proposition for the whole world. Mad! Since the EU Referendum, the $USD to £GBP exchange rate has fallen through the floor, so one of CRAVE’s strengths – importing vintage guitars from homeland U.S.A. – is now next to impossible as the costs have simply become prohibitive (at least on the modest funds at my disposal). As 2017 looks to provide more surprises and yet more change, there is little point in further speculation about exactly what might transpire. I wonder what CRAVE’s December 2017 article will have to say (all other things being equal).

Ever the eternal optimist, or more probably just tragically deluded, 2017 HAS to be better than 2016. I suspect I may be bitterly disappointed… again. As you might imagine, I have no evidence to support this hypothesis, just a desperate but probably forlorn hope that things, both macro and micro, improve in the months to come. I also have to trust that the irrevocable life-changing events of 2016 lead to constructive and positive outcomes in 2017. Carl Gustav Jung (1875-1961), the Swiss psychiatrist and psychotherapist that founded analytical psychology summed it up, “Until you make the unconscious conscious, it will direct your life and you will call it fate.” Perhaps the old dude knew a thing or two about people’s ability to influence their own destiny.

I know that one shouldn’t gauge any sort of success by social media activity but CRAVE Guitars is gradually building a solid presence on the hinterweb. A huge “THANK YOU” to everyone who showed some interest in goings on at CRAVE Guitars over the last 12 months. At the time of writing, CRAVE’s Twitter followers (my favoured platform – @CRAVE_Guitars) were standing at over 1,330, which is amazing to me – a massive increase in a year. The majority of CRAVE’s Twitter followers are in the U.S.A., so much appreciation goes out to my transatlantic brethren. Equally, my gratitude extends to everyone inside and outside the UK, across the continents of our increasingly shrinking ‘global village’ for your time and consideration.

If CRAVE could buy any vintage guitar in 2017, what would it be? Actually, although unlikely to achieve either, I’m picking one from each of Fender and Gibson to keep things neutral. A 1970s Fender Starcaster has appealed for a long time but they are few and far between and prices are scarily high. As for the ‘big G’, a 1950s non‑cutaway Gibson ES‑150 has also been a longstanding aim, also rapidly increasing in price. So if Santa is listening, I have tried SO hard to be a good boy.

As frequently mentioned in my articles, guitars have only one purpose, as a tool to make music. Music can bring us together and help to heal the often seemingly irreconcilable schisms that inhibit mutual co‑operation and benefit. This brings me neatly onto…

A Hope

For what it is worth, a short Christmas message of redemption for 2017…

I feel that there are even greater seismic shifts ahead in every facet of our small planet. All I can hope is that for every backward step, there are many more steps in the right direction towards the panacea of world peace, ecological sustainability and, let’s face it, survival. We need to magnify the things that we all share and value, and we must strive to diminish the things that cause irreconcilable division and conflict. Ultimately, there is no choice but to work together for the sake of our enduring common humanity. We all have an obligation and a moral duty, individually and collectively, to build a better, fairer world for everyone now and for succeeding generations. As equal citizens, we must demand more from our governments if we are to achieve a viable future for life on Earth. We must respect our diversity, reject greed, protect our environment, have compassion for all living things, and rise above prejudice and hatred, if we are to stand any chance of achieving great things as a species. Strive for utopia and we may just get far enough down the road to justify the effort. It is just common sense after all and the struggle must prevail if it’s worth struggling for. We shall see. Buddha put it far more succinctly, “Better than a thousand hollow words, is one word that brings peace”. Quite right!

I fear that the rise of ignorant extremism under the guise of ‘populist anti‑institutionalism’ will trigger further anarchic, nihilistic and blindly destructive tendencies when, what the world really needs right now is more ‘peace and love’. Beneath the superficiality of the naïve desperation of the ‘60s hippy movement, the counter‑culture ‘uprising’ of the time had it right all along and we should seek to realise the latent potential of their philosophical idealism and belief for good and fairness. As John Lennon sang, “Imagine all the people living life in peace.” One can hope beyond hope, however unrealistic it may seem. Concerted action, though, is needed.

May you play guitars, or at least listen to the magical music that all guitarists – great and meek alike – create on our beloved instruments. People need the therapeutic qualities of music now, more than ever before. It is a cathartic way to deal with the harsh vagaries of our capricious, chaotic, dysfunctional world. As the German philosopher and scholar, Friedrich Nietzsche (1844-1900) wisely said, “And those who were seen dancing, were thought to be insane, by those who could not hear the music.” On that final contemplative note, it is goodbye to a weird 2016 and I hope to be back in 2017. In the meantime, I’m off to ‘plink my plank(s)’. Until next time…

CRAVE Guitars ‘Music Quote of the Month’: “If I had a pound for every perfect guitar solo I’ve ever played, I’d still be stone broke.”

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27 Nov 2016

November 2016 – Where to Start with Vintage Guitars

by CRAVEGuitars | posted in: Introduction, Observations, Opinion | 0

I was recently asked a simple question, “What’s so special about vintage guitars, why would I go for a vintage guitar over a modern one and where do I start?” Well now, that’s actually 3 questions but plainly very sensible ones to ask. As usual, they are not so easy to answer. Thus, another proverbial can of worms was duly opened.

Remember, I am no expert myself, just an enthusiastic amateur who’s obsession tends to cloud objective judgement. This is based on my own experiences, so a pinch of salt may be required. This article focuses specifically on vintage electric guitars. It doesn’t cover acoustic guitars or amps and effect pedals. Are you sitting comfortably, this is quite a long article?

What does the word vintage mean for guitars?

Let’s begin by taking a step further back and try to understand what is actually meant by ‘vintage’. Dictionaries refer to ‘vintage’ as something dating from the past that is valued as having enduring interest, importance or quality, or referring to the best characteristics of things made or done by a person or organisation. Well, that doesn’t necessarily help, especially as any interpretation of ‘past’ is relative and subjective.

Specifically focusing on electric guitars, there are essentially 2 camps; a) the purists who assert that ‘vintage’ only applies to the ‘golden era’ up to c.1965, and b) those who believe that any guitars over 25 years old are ‘vintage’. To me, neither of these adequately provides hard and fast rules for concluding vintage status.

While pre-1965 guitars are now clearly vintage according to both criteria, applying a fixed cut-off doesn’t really hold water in the long term, as the gap between 1965 and the present day continues to widen. Why 1965? Well, many American guitar manufacturers sold out to large, corporations in the 2^nd half of the 1960s including Fender (1965 to CBS), Danelectro (1966 to MCA), Gretsch (1967 to Baldwin), and Gibson (1969 to ECL). Commentators point to corporate decision-making, to standardised manufacturing techniques, and to falling quality standards from the 1970s onwards. To me, this argument is difficult to justify, particularly as there are plenty of poor quality pre-1965 vintage guitars (as well as some great post-1965 ones). The purists have countless arguments to support their somewhat dogmatic position.

The 25-year ‘rule’ is also not particularly helpful. It is a bit of an arbitrary cut-off point because it presents us with a constantly moving target, albeit in one direction. Think about it a moment… what tangible differences justify one instrument to be defined as vintage and the next one off the production line as not vintage until the date cut-off catches up? Ultimately, many high, quality, mass produced guitars that the purists currently poor scorn upon will eventually become vintage, but isn’t that actually what happens anyway as the industry evolves over time? The opposition to the introduction of solid body guitars in the early 1950s, which have since become revered, is just one prime example. We shouldn’t confuse the picture by simply correlating quality and age – old=good, new=bad – it’s not that straightforward.

Perhaps obviously, there should be some shared understanding and guidance to help us all out. However, the above debate indicates that there is no black and white definition of ‘vintage’.

My personal feeling is that there are plenty of excellent vintage instruments up to and including the 1980s. After that, they become a bit, ‘samey’, while often also being much ‘better’. Common sense tells us that this view will also undoubtedly change as time marches on. There is a lot more to an instrument than whether it was CNC machined or not, take PRS electrics and Taylor acoustics for example. There are plenty of fine new sustainable tone woods to replace the ‘classic’ now-protected ones and they will all age. There are advances in the use of many materials and how they are used to improve guitar tone. Let’s face it; early instruments can be as ‘good’ or ‘bad’ as later ones in terms of construction and materials.

So, from a beginner’s point of view, the older a guitar is, the more likely it is to warrant being called vintage. No-one disputes that instruments from the 1960s and earlier are now vintage. The current ‘grey area’ is the 1970s and 1980s (and in the not too distant future, also the 1990s).

Why should I buy a vintage guitar?

Having confused rather than clarified from the outset, perhaps the obvious next point is to pose the question, “Why should I buy a vintage guitar?” If you don’t have a good answer to this simple prompt, keep asking the same question until you have something that makes sense. Some examples may help…

If the answer is, “To make money”, then I switch off. I am not the person to talk to about using guitars as a financial investment. My position on pecuniary speculation and Return on Investment (RoI) has oft been handed out with abandon, so I won’t labour the point again. Suffice to say that the idea of a vintage musical instrument as an investment for its own sake is an anathema to me. It squanders the whole point of what it was originally built to do, which is to play music. Exclusivity and rarity just make items more valuable to collectors aiming to protect their investments, thereby denying access to the rest of us to play them. I’m not denying that some vintage guitars are valuable, or rare, and even that some are worth it. What I am saying is that a short-term profit motive does not make a good entry point into the competitive vintage guitar marketplace.

If the answer is, “To play it”, that falls into the ‘not good enough’ category. There are plenty of modern instruments that are far better built, far more reliable and basically much better to play than many vintage instruments. Many new guitars can feel just as good to play, if not better than their ancestors and many manufacturers are working hard to close any gaps that remain. Many older guitars are just not up to playing live and some are too risky to take out and about. Let’s face it, all vintage instruments are irreplaceable. Once they’re gone, they’re gone, so a modern working instrument makes a lot more sense than gigging a vintage one.

If the answer is, “They are nice to look at”, that is also inadequate and is almost as bad as the ‘make money’ case. Buying to look at is just guitar porn. If you want something pristine, lightly aged or beaten up, there are plenty of outstanding new, ‘aged’ and ‘relic’ guitars that fit the aesthetic bill. When it comes to playing, they also have the advantage of modern manufacturing and reliability to boot. Some replicas even cost more than the vintage counterparts they are trying to reproduce – go figure! Age does not necessarily equal beauty.

If the answer is, “They sound great”, it also fails to convince. Modern analytical techniques and advances in technology mean that the differences between many vintage instruments and the many excellent modern examples are so subtle that, for most beginners, they will prove insignificant. Your playing technique and the rest of the signal chain are equally, if not more, important to what we actually hear. Being practical, in a live band or recording situation, the nuances are often obscured.

If the answer is, “Because they’re old”, then I’d say, “so what?” Mere age does not imply significance. There is something about the authentic patina brought about by both age and use that is hard (but not impossible) to replicate. There are a huge number of exceptional new instruments available, and intense price competition means that there are some very good deals to be found by hunting around, especially at the lower end of the market. At the other end of the scale, modern boutique and custom guitar makers make some wonderful guitars with amazing levels of quality to boot, Collings for example.

If the answer is all of the above, then go back and start again until you have a persuasive rationale for getting into vintage guitars. If you decide vintage isn’t your ‘thing’, then that’s a positive and at least you’ll know why. In that case, why not check out new or used instruments to appreciate what modern guitars can do and how they can easily fulfil the vast majority of needs, accepting that they aren’t ‘old’ and won’t be for a long time. Remember that the market value of new guitars will continue to depreciate for quite some time before bottoming out and eventually rising again. Buying a vintage guitar is the only short cut to the waiting time associated with age.

What is so special about vintage guitars?

It is too easy to trot out that old euphemism, “if I have to explain, you’ll never understand”. So, if you’re still intrigued, here is my answer to what is so special about vintage guitars.

The distinctiveness of vintage guitars is difficult to articulate, yet the differences are real. My personal fascination lies in the place that these instruments have in, particularly, American and European musical and social history. Although this will change, I don’t currently include Japan in this statement, as the Far East was mainly manufacturing products to meet western demand during this period, rather than being inculcated in the zeitgeist, i.e. they contributed to it without being part of it.

Vintage instruments somehow epitomise the popular culture of their era in a way that new instruments can easily evoke but of which they cannot be an integral part (until their time eventually comes). The value, playability, looks and sounds of an old instrument are quintessential elements of their decades-long journey to the current day. The artists associated with instruments (that were new at the time) and the classic recordings they made with them are all small pieces of the complex jigsaw.

To provide context, it helps to read up about the history of the guitar and popular music, the innovators and artists, the way the industry and markets evolved, and the way in which manufacturers’ various model lines adapted over time to reflect fashion and to meet musicians’ needs. Set that within the broader complicated and rapidly changing socio‑political and technological environment of the times, the enigma surrounding these simple bits of wood, metal and plastic really start to come alive.

There is something that appeals about the authentic scars of age and prolonged use that, while they can be reproduced, just don’t have any genuine history behind them. However, most guitars’ life stories are lost in the mists of time as guitars change hands, often many times over, so we can only wonder what happened to them since they left the factory all shiny and new. Their journey is as important as the eventual destination.

A good vintage guitar can be inspiring to play and will bring out a way of playing that a generic modern guitar struggles to do. I don’t have a good answer as to why this should be and there is no objective reason I can find for asserting it. Perhaps it is just wish fulfilment. I can only put it down to a number of elusive factors that combine to make it feel… ‘right’. Playing different vintage guitars bring out different stylistic traits as well, so it’s clearly not a single characteristic. Not necessarily better, just different.

Furthermore, current generations are just temporary stewards of these unique historical musical artefacts. Many guitars existed before we were born and many will survive long after we’ve passed. While we are here, I believe we have a moral and ethical obligation as guardians to conserve and share this important heritage for future generations.

If this explanation seems complete gobbledegook, hokum and hogwash, then vintage guitars are probably just passive objects as much as any other guitar. The search for a simple, compelling raison d’être for the joy of vintage guitar ownership goes on.

Where should I start?

OK, enough with the pretentious (but relevant) twaddle. If you are still reading this, I assume that you are still intent on exploring the wonderful world of ‘Cool & Rare American Vintage Electric’ guitars. So, being practical, where do you begin?

Right up front, I would suggest that it is a good idea to set your budget and stick to it. It is all too easy to get caught out by paying either more than you want or what something is worth. The next step may well be to decide what brands and models to investigate. There are plenty of options available, once you’ve selected the outcome you want to achieve. In the end, it all comes down to lucre and what you’re prepared to spend.

Whether you go for an acoustic or electric is fundamental. I’m not really qualified to cover the former so, assuming the latter, consider the type of basic construction, i.e. hollow, semi or solid body guitar. As a starter-for-ten, solid bodied guitars are simpler and more robust, and therefore comparatively easier to evaluate and look after.

The big two producers – Fender and Gibson – are often relatively safe places to start as there is a huge amount of reference material to inform choices and the names on the headstocks are, generally speaking, known quantities, which provides reassurance. Your choice between these two will depend very much on personal taste. If you’re into acoustics, Martin is also a safe bet. The downside is that the big brands also tend to attract premium prices, so they usually aren’t the cheapest options to start with. Finances may dictate whether to persevere or start looking elsewhere. You may hanker after a vintage Gretsch or Rickenbacker although, for various reasons, caution is advised to avoid potential mistakes, so they may not make the best ‘first purchase’.

Buying guitars built in the ‘grey area’ (1970s and 1980s) mentioned above can be a good bet. After a relatively modest initial outlay, the guitar’s value probably won’t go down much further, if at all. In fact, guitars from this period will be on the verge of starting to increase in value, which may enable you to start modestly and ‘trade up’ to get what you really want. The vintage guitar market is now quite mature, so if a ‘bargain’ seems too good to be true, it probably is, and it is probably sensible to resist temptation. If you are face to face with a seller, try haggling – as long as you are not in a hurry and are prepared to walk away, there is no harm in asking, and there are often some good deals waiting to be struck that keep everyone happy.

While a Fender Stratocaster or Telecaster from the ‘golden era’ (1950s and 1960s) are likely to be out of the reach of most, mid-price Jaguars, Jazzmasters, or ‘budget’ Musicmasters and Mustangs have many of the same characteristics without the associated eye‑watering price tags. The same applies to early Gibson Les Pauls, ES‑335s and Flying Vs, which attract premium prices, while ES-330s, Explorers, Firebirds and SGs occupy middle ground, and ‘budget’ models like the Melody Maker, LS-6 and S-1 reside at the lower end of the market.

There is SO much more to owning vintage guitars than face value and/or model snobbery. A pre-CBS Fender Strat is worth 10 times the market value of an equivalent Mustang. It may be your dream instrument but is it really 10 times better as a musical instrument and therefore is it really justifiable as a vintage newbie purchase? It’s clearly the buyer’s prerogative but I would suggest dipping your toe in the water and see whether you like it first. If you then decide it’s not for you, something inexpensive also provides a relatively easy exit route. There are plenty of positives about the cheaper end of the vintage market, despite the purists’ unerring disdain. There are some fantastic ‘alternative’ guitars out there and they can be great fun to own and to buy at reasonable prices.

Don’t be fooled into following the crowd – stick to your own preferences. If your tastes are more eclectic or esoteric than the traditional stalwards, you may want to ‘stray off the beaten track’ and ‘take a walk on the wild side’. Depending on how finely honed your intuition, ‘a bit of what you fancy’ is often a good guide and take it from there. There are plenty of very cool vintage European brands, (e.g. Vox, Burns, Hofner) or Far Eastern ones (e.g. Yamaha, Ibanez, Teisco) from which to choose. There are also plenty of cool American brands to consider (e.g. Epiphone, Danelectro, National, Supro, Kay, Harmony, Guild, Ovation, Music Man). Many of these brands are now well documented and can provide low cost access to quirky ‘old school’ Americana.

After 40+ years, be prepared for variable and unpredictable reliability, such as switches, pots, tuners, wiring, pickups, etc. Originality and good condition are big pluses if you can afford them. While ‘museum’ or ‘collector’ grade guitars are lovely to look at (much in the same way new guitars), they can be intimidating to play, just in case their ‘perfection’ is ruined forever. In addition, untouched ‘closet’ guitars are relatively rare and can be prohibitively expensive. As a general rule, good guitars get played. If you like the relic look and/or want something pragmatic, then unoriginal or battered ‘players’ guitars can be great to use without being scared of adding the odd nick or scratch. To start with, I would avoid badly damaged, badly repaired or ‘project’ guitars, as these generally aren’t good examples of their type and they may be more problematic than they are worth. Refinishes and unoriginal parts lower a guitar’s collectable value, although they may make what you’re looking for more affordable, as long as you accept that it will not realise a high value when you come to sell it. You pays your money…

Do your research

In all circumstances, it pays to be diligent. Do your research first and read as much as you can from credible sources, so you know what you’re looking at and understand what you’re buying into. Scrutinize and filter carefully what’s on the Internet as it can be pretty unreliable on the subject (especially highly opinionated forums). It is wise to check out a variety of sources, look for corroboration between them and then reach your own conclusions. Going old tech, i.e. books, can help. Respected vVintage guitar ‘bibles’ include:

‘Gruhn’s Guide to Vintage Guitars : An Identification for American Fretted Instruments’ by George Gruhn and Walter Carter
‘The Official Vintage Guitar Magazine Price Guide’ by Alan Greenwood & Gil Hembree (values are in $USD, so work on a 1:1 ratio)
‘Guitar Identification: A Reference For Dating Guitars Made by Fender Gibson Gretsch and Martin’ by A.R. Duchossoir.

None of these are light reading; however they do provide essential reference material to help inform sound buying decisions. Even these are not infallible though. Coffee table tomes are nice to look at but are generally not comprehensive enough, as recently evidenced by a ‘history’ book that failed to spotlight the historic significance of several milestone guitars including, the Gibson ES-150, the Gretsch 6120 and the Fender Jaguar.

Determining the date of vintage instruments can be problematic. The above references can assist, so can manufacturers’ web sites and many other online resources. Again, the advice is to check and then double check before relying on them too much. If you can’t date an instrument definitively, it may be best to go elsewhere. Avoid any instruments where the serial number has been removed or obscured. The topic of vintage guitar dating is complex and well beyond the scope of this article.

Until you have experience, I don’t advise buying without seeing and, more importantly, trying, feeling and hearing the actual guitar you are interested in. Even experts can get caught out, so buying unseen (e.g. on auction sites) can be a minefield, even when the seller provides nice photographs. To begin with, if you can afford it, buy from a reputable source and buy from your own country to avoid potential transport and import issues.

Be aware that there are fakes out there, although these have tended to be for higher value instruments, as that’s where the big money is. The old adage of caveat emptor (buyer beware) applies! If you have any doubts at all, resist temptation and walk away. There will always be others – be patient. Yes, you may miss out on something special but it isn’t the end of the world. ‘If in doubt, leave it out’.

The risk of diving headlong into the subject unprepared is to be disappointed, to lose faith in the idea and miss out on some inspirational experiences. After looking and trying a few guitars out, you’ll quickly get a feel for what grabs you and what to look for. The ‘fatal attraction’ symptom goes a long way to opening the doors to vintage guitar ownership, whether it’s for a personal guitar collection or to buy and sell. Remember a vintage guitar collection is simply a case of owning more than one! As knowledge and experience grows, your horizons will (probably) expand naturally and you can manage risks with confidence.

Owning your vintage guitar

Once you’ve bought your vintage guitar, it is vital to look after it, which is pretty obvious but very often overlooked. First up, keep it secure from undesirables who want your precious instrument and who are not afraid to take it off your hands for nothing. I hate insurance. However, it would be irresponsible not to mention that you should consider going to a specialist insurer to cover your irreplaceable gem in case the unthinkable happens. Use a good guitar case, stand or hanger and avoid environmental extremes of temperature, relative humidity, dust and direct sunlight. Keep it clean and avoid using chemicals.

One of the best ways of maintaining vintage instruments in good condition is actually to play them regularly. I would also recommend getting to know a reliable and dependable guitar tech to check it over and commission them to deal with any maintenance issues as they arise. Even if you have some basic know-how, it is particularly important to have an expert who really knows their craft and is willing to help you look after it.

Selling on

At some point, you may wish to sell your prized possession. Be realistic about what someone is prepared to pay for it – it is easy to fall into the trap of thinking it’s worth a lot more than it actually is. Internet prices tend to overinflate value hoping the inexperienced will take the bait. Dealers, on the other hand, will devalue and offer 20‑30% less than market value in order to make a profit. Some dealers will sell for you on concession but, again, they will take their 20-30% cut (at least). Private selling is now less common, so be prepared to wait for the right buyer. Specialist musical instrument auction houses exist but beware their somewhat punitive commission rates.

Finally…

Of course, if money is no object, then a sunburst 1959 Les Paul Standard remains the pinnacle of vintage desirability, especially if it has documented provenance. Expect a stratospheric price tag to go with it though. Heck, I wouldn’t turn one down if one came my way (hint, Mr Claus).

In summary, there are no hard and fast rules. What you do with your cash is entirely up to you. I will leave it to others to judge the value of this article, however, I genuinely hope that it helps a bit – take from it what you will.

A final word of warning though; beware, owning vintage guitars can be highly addictive and bank-breaking. However, in my view, it is all worth it. Just be careful out there. In the meantime, I’m off to plink one of my planks. Until next time…

CRAVE Guitars ‘Music Quote of the Month’: “Music is an art, not a commodity. It is the people who sell it to the masses that cannot tell the difference.”

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29 Oct 2016

October 2016 – The South of England Guitar Show 2016

by CRAVEGuitars | posted in: Event, News, Observations, Opinion | 0

Here’s a change of tack for CRAVE Guitars this month and not something I would normally pontificate about. Yes, there is still some pretentious waffling, so October 2016’s article is not a complete volte face on my part. Before I get going, though, a wee bit of background in 3 points…

My adult working life started in the music industry many, many years ago with very well-known UK south coast musical importer and distributor, which is still in business (and present at the titular event). The only point in mentioning this is that I’ve seen the world of guitar business from both sides of the tracks for a long time.
I have also been to many trade shows over the years and, like many, they become pretty ‘so what’ after a while, especially those where the big manufacturers predictably roll out their shiny new stock and their professional sellers push to move product to eager consumers (or dealers). This is a necessity in any sector and is just par-for-the-course in the world of music trade. The only point in mentioning this is that, over several decades, I’ve become jaded and the anticipatory excitement of pretty new toys at these gatherings has long-since faded. As a result, I haven’t been to a sales/exhibition event for a very long time.
I have also shifted away from new guitars, amps, pedals, etc. and refocused on older and vintage stuff. This passion for vintage guitars ‘n’ things germinated because I hung on to some nearly-new gear back in the day and it has now, inevitably and rather obviously, became old. New equipment rapidly lost its superficial gleam and, like me, the relic patina gained through years of continual use began to shine through in a very different way. The only point in mentioning this is that what I’m looking for now is very different to what appealed to me as a naïve teenager, when new=good, old=bad.

Beyond the cyclical round of big trade shows, I became aware of some regional shows also taking place in the calendar, clearly run by enthusiasts passionate about the subject matter, rather than sterile accountants obsessed with maximising the contribution to the bottom line. These ‘boutique’ events looked much more alluring to me because they encapsulated the desire for guitar music, rather than the drive for mere cash profit. To my chagrin, though, most of these provincial events took place around the north of England. Now, I have nothing against the north other than my own innate laziness to travel and the demands of a full working/family life, so these events came and went without me.

I have, though, campaigned for a while on social media to bring guitar shows down south. Let’s face it, the urbanised south east is where a lot of the country’s filthy lucre is stashed away, so the vacuum down here was a bit perplexing. This may be because of the prohibitive costs of putting something on anywhere near London, especially during recessionary times.

My ‘prayers’ were to be answered. Roll forward to October 2016. Peter and Gail from Northern Guitar Shows (notice the name) thankfully saw an opportunity to address the issue and hosted the South Of England Guitar Show at Kempton Park Racecourse in Surrey this year. Even better, they put me on the guest list – so a big “thank you” to them. Now there was an additional incentive to get out of bed and haul my lazy fat arse over the county boundary and go see what was on offer.

My jaundiced and sceptical view of the music instrument industry (colloquially known as M.I.) has been reinforced by my recent experiences of arrogant vintage and new guitar retailers in both London and the south east. Restoring a little faith, the South Of England Guitar Show was very busy with ordinary folks keen to partake and it looked to be a major success. It also turned out to be an enjoyable experience for a weary, road-worn music veteran. All credit to Northern Guitar Shows for taking the risk with us fickle softy southerners.

Yes, there were the usual trade exhibitors, which one accepts, but none of the corporate big boys – no Gibson, Fender, Marshall, etc. For some, that may have been a disappointment, to me it was a blessing. To many stallholders, exhibitors and performers, it was probably run-of-the-mill and part of the annual trade circuit. Again, to me, it was refreshingly ‘intimate’ and, mostly, friendly. There were, of course, the usual dickheads who come out of the woodwork to frequent these things and make their presence known but, like bad weather, one just has to put up with them.

I was pleasantly surprised at the diverse range of smaller companies making the effort to extract my (sadly hard-earned, rather than ill-gotten) currency. Of note were some up-and-coming guitar makers presenting their wares, including among many others, Palm Bay Guitars, Stone Wolf Guitars and Flaxwood Guitars, all of whom make very pretty and practical musical instruments.

I was also pleasantly surprised by the number and variety of vintage instruments for sale including some VERY nice, but expensive, pieces – too many to mention here. The mix of new and vintage was something that has clearly come about since the last time I trudged around exhibition halls – thinking about it, there probably wasn’t a mainstream ‘vintage’ market way back then, at least not in the way there is now.

There was also decent live music on offer and a host of fringe stuff to maintain broader interest. Of note was The John Verity Band – to those that remember, he was in the band Argent and is a very good blues/rock guitarist. Also worth a listen was industry veteran Phil Harris commentating provocatively about the obsession with vintage authenticity by suggesting that reproductions can not only be as good as the originals but in many cases better. It was refreshing to hear someone who has profited considerably from the vagaries of the vintage market arguing to the contrary in very pragmatic terms. He is quite a nifty guitarist too. The objectionable high-net worth collector market aberration is something that I have also tried to articulate in my blogs but, heh, who listens to me?

Not only did I wander the aisles academically looking for a variety of desirable bits and pieces, I actually shelled out some dosh on a selected vintage item. I had made the effort to be there and so had the sellers, so I wasn’t about to leave empty‑handed. Was I tempted by the usual array of vintage Strats, Teles, Les Pauls, ES‑335s, et al, all going for what I still think is silly money? Hell yes, of course I was – don’t be ridiculous! Even though the art of haggling is still accepted at these events, the prime guitars were all (sadly) way out of my price range, especially during my current period of enforced purchasing abstinence.

So, you may ask, what did I come back with? My eye had been caught by a very modest and reasonably priced cute little guitar… a 1964-ish black sparkle Silvertone 1449 complete from Terry’s Guitars. Terry is selling much of his guitar collection and this baby was up for sale. For those who may not know, Silvertone guitars were made by Danelectro in the ‘60s for the American Sears & Roebuck department stores and were sold as a set with their ‘amp-in-case’ as an ‘all-in-one’ solution for beginners. The Silvertone is pure Danelectro, complete with twin ‘lipstick’ pickups and vinyl tape body edging. The 1449’s sweet 5-watt valve amp features a tremolo circuit and 8” speaker, all of which is cleverly integrated into the slim (and heavy) guitar case. While not the first or last, as an offering to the mass market, it was a genius idea from half a century ago and a move that proved very successful for Sears and Danelectro.

The guitar was very competitively priced because the headstock has a crack in it which, while relatively common, had been poorly ‘repaired’ (with screws – yikes!). This will need professionally seeing to and I feel a trip to see Dave at Eternal Guitars coming on. However, the guitar was otherwise very clean and all-original, and the ‘amp-in-case’ was working (albeit with a new Weber speaker to replace the original). In fact, the valve amp sounds VERY good for what was originally a budget practice amp. So, 52 years after it was made, this particular Silvertone has found a new home at CRAVE Guitars. One wonders where it might be in another 52 years’ time. Who knows?

I was interested in this particular guitar because I have been looking for a vintage Danelectro for ages; CRAVE has a 2008 Chinese-built Dano ’63 which is a modern interpretation of the 1449 (but no case), so this seemed an ideal match. The Silvertone also fits with CRAVE Guitars’ core ethos – Cool & Rare American Vintage Electric guitars (that’s what the acronym CRAVE stands for after all) – and the meek little hybrid ticked all 5 essential criteria. After a short haggle, Terry let me have it for a reasonable price, including the step-down transformer for the amp’s 110V power supply, which all works perfectly. Thanks Terry. What a cool guy! Striking a great vintage deal was the icing on the cake for a Sunday out with a difference.

So, kudos to all concerned. The good news is that the South of England Guitar Show will return to Surrey on 29^th October 2017. My advice? Why not give it a go if you like the idea. Until next time…

CRAVE Guitars ‘Music Quote of the Month’: “Age does not stop a guitarist, death does.”

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16 Sep 2016

September 2016 – Sitting In A Field Listening to Music

by CRAVEGuitars | posted in: Observations, Opinion | 0

As the sizzling summer season of weekend music festivals draws to a close for another year, maybe it’s worth taking a look at this particular cultural phenomenon. It is perhaps tempting to think that open air festivals are a new-ish thing because they are one of the fads of the late ‘noughties’ and ‘teenies’. The modern ‘pop’ festival that we’ve come to accept as part of the summer musical landscape has actually been around for a very long time.

Festivals of the past

People have always performed to audiences out of doors, travelling troubadours, minstrels, bards, poets and entertainers roamed the countryside as a means of communicating news and passing on stories, so the social fabric of our communities has thrived and depended on al fresco musical and literary experiences for many, many centuries. Fast forward…

While it wasn’t the first large scale outdoor music event, perhaps the pivotal moment, and the granddaddy of what we now regard as the open air music festival, occurred between 15^th and 17^th (actually the 18^th) August 1969 at Max Yasgur’s dairy farm in Bethel, New York State, USA. The Woodstock Music and Art Fair, described by its organisers as “An Aquarian Exposition: 3 Days of Peace & Music” has passed into field music legend as a hippie pilgrimage and the dawn of a ‘new age’. Known to most simply as Woodstock, it was attended by around 400,000 people and had only 32 main acts. Now widely regarded in hindsight as a massively important event in modern music and a milestone in popular counter-culture, it was by many accounts, a soggy and shambolic experience, thereby setting the standard for modern festivals to learn from and improve upon. The top acts at Woodstock included Joan Baez, Santana, Grateful Dead, Creedance Clearwater Revival, Janis Joplin, Jefferson Airplane, The Band, Crosby Stills Nash & Young, The Who and, ultimately on Monday morning, Jimi Hendrix. Regardless of the myths surrounding the event, it was probably as successful as it could have been. There is plenty of information about Woodstock on the hinterweb, so it isn’t repeated here. (Wikipedia… https://en.wikipedia.org/wiki/Woodstock)

The next major festival event was the Isle of Wight Festival in the UK held between 26^th and 31^st August 1970. While the Isle of White pop festivals started in 1968 and had built a solid reputation for quality, 1970 became almost as legendary as Woodstock. It was certainly much bigger, attracting somewhere between 600,000 and 700,000 people. Given that the island had a resident population of less than 100,000 at the time, the scale of the event proved a logistical nightmare. Ultimately, it failed to make a profit, consigning the Isle of Wight Festival into hiatus for over 30 years. Acts included The Doors, The Moody Blues, The Who, Miles Davis, Emerson Lake & Palmer, Joni Mitchell, Joan Baez, Jethro Tull, Leonard Cohen, Free and Jimi Hendrix. As with Woodstock, the Isle of Wight Festival 1970 has been well documented over the years. Wikipedia… https://en.wikipedia.org/wiki/Isle_of_Wight_Festival_1970)

While both these events were essentially limited in longevity (1 and 3 years respectively), they spawned the annual programmes of modern music festivals. Perhaps the world’s most famous and successful music festival is Glastonbury Festival, held at Worthy Farm, in Pilton, Somerset, UK, organised by Michael Eavis. While the first Pilton Festival (as it was called) on 19^th September 1970 was attended by only about 1,500 people (rising to 12,000 in 1971), it has grown into a global phenomenon and arguably now sets the benchmark for the organisation of modern summer open air music festivals, including revived events on the Isle of Wight. Glastonbury had a shaky start, taking place intermittently until 1981 but has since settled into a regular feature not only of the festival scene but also an essential symbol of the modern festival zeitgeist. Attendance now hovers around 170,000 to 180,000 people. Festival nerds’ fact: The first Glastonbury Festivals were first held between 1914 and 1926 but were a far cry from the hippie movement of the early ‘70s. The history of Glastonbury Festival has also been well-documented elsewhere. (Wikipedia… https://en.wikipedia.org/wiki/Glastonbury_Festival)

Music festivals also seem to be synonymous with recreational drug taking, although less so these days where alcohol seems to be the drug of choice. I’m not going to cover substance (mis)use here, however, it cannot be overlooked within the broader context so, there you go, it has been mentioned.

I was too young to experience the historic festivals in the early years. So…

Festivals in the current day

Moving to the modern day, there is a massive diversity of open air music festivals across the globe and particularly across Europe and North America. The enormous growth in popularity of outdoor concerts has led to a veritable saturation of music (and indeed other types of) festivals every year, despite being inherently prone to meteorological unpredictability. So much so, that many events struggle to sell out and many have to work very hard to make a meagre profit, usually by finding a niche in the timing, scale or theme of a busy, full summer festival diary. Organisers work on their profit being made in the last few tickets sold (the vast majority of ticket sales go to covering costs of organisation, regulation and artist fees). Long gone is the hippie nirvana epitomised by the early ‘free festivals’ of the ‘60s and ‘70s, and based on a youthful rebellion against capitalist greed and institutional/social constraint. Some festivals have stayed true to their origins and retained ideological stance and continue to support worthy causes, including Glastonbury.

To many onlookers, the current festival scene must seem relatively homogenous with many bands regularly performing on the festival ‘circuit’, leaving little to differentiate between many of them. However, festivals do provide an ideal breeding ground for emerging new talent, eager to gain experience in front of massive receptive audiences. Specialisation is now common with both major and minor festivals adopting discrete genre-specific approaches, including indie, folk, heavy metal, pop and retro.

Success or failure of open air events can often depend on the weather, for instance, Glastonbury has become laughingly notable for the stubborn reliability of its mud. The festival has, however, become equally resilient to it, as it sells out on reputation within minutes every year, usually without any artist announcements beforehand. Automatic sell out is a remarkable achievement, especially considering its history and the volatile economic climate.

What I can’t adequately explain is the magnetic attraction of attending open air music festivals. Perhaps obviously, there is the opportunity to see a concentration of excellent music artists at relatively (!?!?) economic prices all at one location. Add to that the atmospheric vibe, festival girls, and the sheer other worldliness of a back-to-basics existence for a short time. There are also the surprises – the things one never expected to encounter that make it all worthwhile. However, the benefits have to be balanced with potential for poor weather, poor sanitation, poor transport and accessibility, discomfort and exhaustion, drunken idiots, more drunken idiots, irresponsible rubbish and the impossibility of fitting everything into a limited time period. However, there is something in the blood for veteran festival goers that just keep us returning to the fields on a regular basis. Go figure!

Those that don’t ‘get it’ will probably never understand, let alone be converted and it’s not worth trying to articulate the appeal of shivering outside in the middle of a muddy cow field listening to bands (good and bad) that you may not be able to see (other than on big screens) with sometimes poor sound systems. It is notable that live music festivals have continued to flourish despite the proliferation of Internet music, iTunes, music TV, etc. The current appetite for guitar music seems unquenchable, which is promising in this abominable X-Factor-obsessed world. Perhaps, in addition to my grumpy-old-man misanthropic attitude, there is also a bit of the diehard ‘festival snob’ coming to the fore, based on seeing the scene change over the years. So sue me!

Not forgetting CRAVE Guitars’ fundamental rationale, it is also great to see so many vintage guitars being used in earnest at big live events. These instruments are being used for their intended purpose, which is to make real music for festival aficionados, rather than being stored away in wealthy owners’ private collections. I would love to play on a major festival stage, along with one or two of my vintage guitars, rather than participate as part of the audience but, I have to be realistic, it just ain’t ever gonna happen now. Shame.

Personal circumstances now dictate that, like guitar buying, festival attendance is in hiatus, hopefully temporary but perhaps permanently. After 40 years, I have to report that there is an uncomfortable withdrawal effect in a festival-less summer. TV coverage of festivals is continually improving but, let’s face it, it just isn’t the same as the physical, spiritual and emotional endurance required to ‘enjoy’ the full festival experience.

What do modern festivals now represent in the current day? Peace & Love? The hippie ‘ideal’ has long since been consigned into the history books and mythology has been replaced with rampant commercialism, corporate exploitation and, sadly, a degree of youth complacency resulting from over-familiarity of the type. Rebellion? Where is the counter-culture revolution that fuelled those early historic festival events? Sadly it seems to have been diluted by the middle class desire to be seen to be ‘cool’. Fashion? It is fashionable to wear fashion at festivals – always has been. Sorry to burst your bubble but massive flares are unlikely to come back into fashion any time soon! Right of passage? Not necessarily any more, as the almost insurmountable challenge of attendance has been eased by the Internet, on-site glamping, showers and other, frankly, ludicrous festival facilities, especially for the growing abhorrent VIP ‘set’ who wouldn’t dream of getting their designer high heels or pristine white trainers muddy. Despite the vile elite, modern festivals have, I believe something for everyone, which is healthy.

Although festivals continue to attract the young and adventurous, many stalwart veterans still need the visceral on-site experience of the fetid festival ‘fix’. The age profile has changed significantly over the intervening decades since, for instance, Woodstock, with the ‘family unit’ currently well catered for. Thankfully, access for disability has also improved, although remains far from ideal.

The future

What of the future? Probably more of the same littered with subtle diversification and specialisation; it will, however, become an increasing challenge to distinguish one weekend from another – a field is a field is a field after all. There is, though, plenty of room for improvement to inspire current and future generations.

Size does matter (no matter what wimmins say!) – Big is sometimes better, however, small and intimate fields (a.k.a. ‘bijou’ festivals) also have many benefits, as ‘less can be more’. I will almost guarantee that there is now a festival somewhere for pretty much every taste. One thing is for sure, money is king, and always has been. Money and commercial interests will drive the development and survival of the festival phenomenon, rather than ideological passion. How long before there is a Starbucks franchise at our festivals? Place your bets please.

A festival veteran’s personal reminiscences

My personal festival ‘career’ began 40 years ago in the balmy heat of the summer of 1976 in the UK. My first outing was Knebworth Fair in 21^st August 1976 with Todd Rundgren, 10CC, Lynyrd Skynyrd and The Rolling Stones. The second was Reading Festival (no Leeds at that time) on 27^th to 29^th August 1976 with Gong, 801, Rory Gallagher, Camel, Van der Graaf Generator, Colosseum and Ted Nugent amongst others. The third was Hyde Park Free Festival on 18^th September 1976 with Kiki Dee, Steve Hillage and headliners, Queen. Quite an introduction for a teenage ‘festival virgin’!

The fact that I simply cannot clearly remember very much about the adventures of the ‘Summer of ‘76’ probably means that it was probably pretty enjoyable, despite all the inherent drawbacks (having stuff lost/stolen, travel problems, etc.). That was it, hooked.

Glastonbury Festival has been my adult mainstay, along with occasional much smaller ‘boutique’ events to fulfil the need.

The mist of time, and perhaps some naughty narcotics, tends to elevate the hazy highs and diminish the dodgy deficiencies. Thank heaven that others documented these occasions for posterity. I can’t begin to count the number of artists I’ve seen over the last 4 decades. What a journey.

The evolution of outdoor music festivals from the late 1960s to the current day is interesting (at least to me). It will also be fascinating to observe what happens to them in the future. Hopefully, I can be at some of them to celebrate at the altar of live field music first-hand. See you in the inevitable quagmire. Until next time…

CRAVE Guitars ‘Music Quote of the Month’: “Sex, drugs and rock ‘n’ roll. Excess in all three, at least at the same time, is not recommended. Compliance, however, seems to be modern music’s one abiding law.”

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28 Aug 2016

August 2016 – Guitars Are Everywhere

by CRAVEGuitars | posted in: Observations, Opinion | 0

The CRAVE Guitars web site is intentionally a serious place. Its mission is clear – to bring you “the coolest American vintage electric guitars from the biggest guitar companies on the planet”. What constitutes ‘cool’ is obviously for each of us as individuals to judge – one person’s love affair is another’s anathema and so on. A pervious article covered ‘A Matter Of Personal Taste’ (April 2016), so I won’t revisit that debate other than to say that the instantaneous gratification of ‘love at first sight’ can often obscure the deeper and sometimes (?!) more rewarding, meaningful relationship that can develop with ‘ugly duckling’ guitars over time. The same goes for people, apparently! However, as usual, I digress; let’s reset the starting point…

The CRAVE Guitars web site is intentionally a serious place. Its mission… you get the idea. There is a point coming, honestly, please bear with me. The main web site is a window into CRAVE’s ‘collection’ of guitars, amps and effects, and it is presented with a respectable reverence for the subject matter. If some guitars aren’t significant now, they may be one day and I’m just looking after some of them on their long journey that will probably outlast me.

As a full time slave to ‘the man’, I only have time when I’m not working to write one article a month at the moment and these are generally verbose monologues like this one (sorry about that), which attempt to look beyond the feeble façade of visual adoration and the abhorrent avarice of economic exclusivity.

In addition to the dedicated web site, CRAVE Guitars also has some social media channels that look at other aspects of ‘the guitar life’, for instance Tumblr looks at guitar brands and I hope to extend this sometime. Instagram shows ‘rose tinted’ imagery of CRAVE’s guitars, Pinterest and Flickr are essentially the gallery of CRAVE’s guitars. YouTube is an area where I want to expand considerably if I ever get the time. Most of these pages change their content infrequently. LinkedIn gets a new ‘quote of the day’ every day, either from musicians or people who think deeply about the human condition.

That leaves Twitter, Facebook and Google+. These 3 are my childish ‘playground’ for everything guitar-related. The thing is, in order to stay sane in our increasingly mean and nasty world, humour and positivity are vital ingredients, as is a strong vein of irreverence (and occasional mischievous iconoclasm) for the topical. On Twitter, which drives CRAVE’s daily commentary, there are no ‘sacred cows’ where guitars are concerned. The discipline of Twitter’s brevity and rapid throughput is, I find, actually a great liberator. If anyone looks at CRAVE Guitars’ Twitter feed, you’ll know that I try and do something different every day, which in itself can be a challenge. To me, there’s nothing duller on social media than rampant repetition. The way I try to ‘keep it real’ is to create ephemeral ‘themes of the day’, which look at guitars and other stuff from all sorts of angles, ranging from the serious to stuff that is completely off the planet. It really doesn’t matter on Twitter et al. One follower generously tweeted recently, “You guys put out some amazing stuff! :-)”, so I guess I’m doing something right.

Once the strategy was set, the question of how to keep material varied and ‘fresh’ came up. Actually, it has proved quite easy, although time-consuming doing the research required. It has been fun creating new themes, finding relevant images and writing the supporting narrative in just 116 characters (140 less image/link). What it demonstrated to me – ah-ha! Finally, the point!!! (Ed) – is that ‘Guitars Are Everywhere’. I didn’t comprehend just how pervasive they are; pretty much wherever you look and whatever you listen to. The inspiration conjured up by this one simple instrument, either directly or indirectly, permeates the very fabric of our society in a way that surprised me and in a way that very few other manmade objects seem to do. Whichever way you turn, a quick look under the surface reveals that there is a fundamental human connection with this humble little music-making device.

I can’t and won’t try to explain why this penetration into our psyche may have come about or why it should be so strong. There are probably some learned academic papers somewhere that explore this enduring phenomenon. I’m certain that there is a fascinating psychological study in there somewhere, perhaps around attachment theory. My naïve perspective is that successive cultures in some way relate to the guitar’s particular characteristics and guitars, in turn, adapt to the prevailing zeitgeist in a way that no other instrument seems able to emulate. My subjective amateur observations, not reinforced by empirical evidence I hasten to add, appear to support this crude hypothesis.

As a result, the guitar has enabled me to post thousands of Tweets so far and there is no sign of this letting up. I have many guitar-related themes in reserve, all ready to use when it feels right to do so. Currently, the ones that have been used can only be uncovered by wading through the backlog of Tweets, which isn’t very user-friendly. Maybe, I’ll start expanding these themes into the other, currently under-utilised, social media channels when I can get around to it. For me, it means that I have plenty of diverse material already researched for months of daily Tweets and I still think of new themes regularly, ranging from the sublime to ridiculous. Planned themes don’t include topical events that come up as part of going about our daily lives. Still variety is supposedly the spice of life. It’s certainly keeping me on my creative toes. Hopefully, amongst it all, there is some idle amusement for spectators, including some loyal followers (who’d have thunk!). HUGE thanks to anyone who takes even the slightest interest in CRAVE’s frankly flippant social media output.

Now, it may be that by revealing this little ‘secret’ to the world that others will commandeer my ideas for their own purposes. Well, in the spirit of sharing, I’m not precious about what I do and the more that the online community participates the better. For instance, I’m only tapping into the vast Internet resources that are already out there and applying some structure to it for my own purposes, so there is no way that I could legitimately claim this as my territory. Having said that, CRAVE Guitars is growing a modest online reputation, so perhaps there is a latent mine of interest to be tapped.

Hopefully, sharing these tiny titbits of transient titillation entertain a few similarly minded souls out there on the global hinterwebthingummy. Sometimes, my Tweets are intended as an essential distraction from the evil ghastliness that seems to saturate our so‑called ‘civilised’ modern world. Using puerile humour when things look bleak and desperate may be seen as trivial. However, the intention is worthy and there is an undercurrent of hope for a better world (it’s the ‘hippy’ in me, I guess). Manipulative? Possibly. ”Peace begins with a smile”, as Mother Theresa once wisely pronounced; something we can all surely promulgate at no cost and very little effort. Go on, try it – we can make a difference. Or perhaps I’m just another guitar-obsessed weirdo, deluded at the thought that we should all try and co-exist in harmony! Buddha rightly observed, “Better than a thousand hollow words, is one word that brings peace”.

All these things in combination may go some way to justifying why the guitar has become the world’s favourite musical instrument and, getting back to the title of this article, why ‘Guitars Are Everywhere’. Like the influence it has bestowed, it doesn’t seem that guitars are going anywhere anytime soon. Let’s face it, guitars, or rather their distant progenitors, have been around in one form or another for thousands of years, albeit in varied and unrefined forms. Despite appearances of being quite conservative, guitars continuously adjust to trend; for example, see my article, ‘What Does the (Digital) Future Hold?’ (June 2016 ) for a glimpse of the (conceivable) future.

It is possibly worth remembering at this particular juncture that guitars are not just objects to be disseminated for purely fashionable purposes; they have a very real and crucially important purpose, which is to enable people to make music. Music is undoubtedly a powerful remedy for our emotional and spiritual well-being and its healing properties are often underestimated. Whether the music/noise we guitarists generate pleases others who (are forced to) listen to it is another matter. Playing and listening to music can definitely be therapeutic and cathartic in an increasingly mad, mad world. At any rate, it has to be better than brandishing lethal weapons on each other.

Anyway, I’ve got to go, I’ve just thought of a new guitar-related Twitter theme that needs exploring – you know where to look – or follow the links at the bottom of any CRAVE Guitars web page. Alternatively just search the popular Social Media sites for CRAVE Guitars and see what pops up.

Remember, ‘Guitars Are Everywhere’! Resistance is futile. Until next time…

CRAVE Guitars ‘Music Quote of the Month’: “Music affects us in a very basic way that we don’t fully understand. Thankfully!”

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26 Jun 2016

June 2016 – What Does the (Digital) Future Hold?

by CRAVEGuitars | posted in: Observations, Opinion | 0

CRAVE Guitars is returning to pretentious opinionated pontification (POP for short) for June 2016. The starting point for this month’s article is to have a bit of fun speculating about the future, especially given that musicians by and large tend to be a pretty ‘old‑school’ bunch. We tend to resist change and frequently pay considerable homage to the past as a reason to maintain the apparent status quo (not the band). The cause and effect fallacy that is past=good therefore future=not-so-good may be enhanced by selective rose-tinted specs, confusing perceptions about what was actually good with what wasn’t.

Whether you like it or not, we’ve already been experiencing the digital revolution for at least 30 years now. While previous paradigm shifts may have been triggered at a point in time, it often takes a very long period for society to move to a new zeitgeist. The industrial revolution didn’t happen overnight after all; it took decades for the benefits of modernisation to be fully realised as the norm and to become accessible to most.

I recall seeing recently that BOSS released the first digital delay stomp box in c.1984! Line 6 really turned things upside down by bringing acceptable digital modelling to the masses with its iconic POD. Digital recording now provides the mainstay of modern music production and it is generally regarded as a very good thing because it brings massive potential to musicians on a shoestring budget. We’ve also had digital music reproduction and distribution for longer than some probably care to remember. Listening to digital music wherever we are and whatever we’re doing is now the custom for the vast majority of ordinary people.

This fundamental shift raises a question about whether old and new can really co-exist in the long-term? Other than perhaps vinyl, analogue storage has now all but disappeared and unlikely to undergo a popular Renaissance. So, digital is here to stay. Get over it. It’s not clear from here on what music technologies will survive and which will be cast aside as minor entries in the history books. That natural filtering process will be down to us and whether the timing is right for a particular product.

Our obsession with musical history, whether conscious or subconscious, is likely to endure and may well influence our purchasing decisions for a very long time yet. Despite digital’s best attempts, we remain stubbornly wedded to certain bits of obsolete technology – the vacuum valves and moving magnet speakers in our amps for example. So what does digital do to capture our interest? It tries to sound just like the old stuff we had to put up with all those years ago – go figure! There is no doubt that digital provides quality, economy, reliability, consistency and convenience, as well as releasing a massive amount of dynamics, power and storage that was previously seen as unattainable. The benefits of digital music-making enable considerable freedom and choice, as well as providing new opportunities to experiment that would have been seen as ‘magic’ just 100 years’ ago.

There is no point in fighting advancement per se; the organised luddites didn’t succeed against the industrial revolution, so you won’t hold back the digital one. Individual resistance in the face of a mass movement will prove utterly futile. My supposition is sort of symbiotic relationship, with both old and new technologies relying on each other for their existence and with neither eradicating the other, i.e. we are likely to embrace the best of both worlds.

Technology isn’t what makes real music, it is musicians. We should not forget that unpredictable artistic creativity adds a crucial spark into the mix and it’s that which ultimately drives technological change (along with a sprinkling of economics). You can’t buy or make talent but you can make it easier for talent to thrive. To quote Keith Richards, “To make a rock ‘n’ roll record, technology is the least important thing”.

Neither can we ignore the benefits of innovation. The best of digital modelling allows most of us to get pretty close to experiencing rare and/or vintage equipment that we would otherwise have no hope of ever playing, let alone owning. Unless you’re a multi-millionaire, where on earth would you put all that gear even if you could afford it? Technology recreates great gear spookily well, all in a tiny box that doesn’t need much in the way of maintenance either. The rest is up to you.

However, where will it all end? Manufacturers in the digital world are continually trying to compete by leapfrogging in terms of functionality and features. Jump forward 20, 50, 100 or more years and try to think about it. A digital audio workstation of the 22nd century may well be connected directly into your brain, providing an infinite array of variables and you will adjust the tone for the minutest variation in pseudo-relic condition. No doubt, we will have digitally sampled ‘pops’, ‘crackle’ and ‘hum’ added back to a pure binary signal, just so that it sounds ‘authentic’. I would, however, assert that such a bewildering range of options can actually begin to act as a barrier to adoption, rather than an enabler. Being overwhelmed by complexity may not be good for the simpletons among us (like me).

There are also constraints on progress. For example, we guitarists have a massive dependence on the humble and archaic analogue jack plug (and socket). I’m not sure when it was invented but it is a great example of standardisation that has endured essentially unchanged since at least the 1930s. This is astounding endurance for what is actually not a very good connector. The industry has tried to move on but I’ll wager that, if you go into your local guitar store tomorrow, you won’t find a single electric guitar or amp that doesn’t still require one. After nearly a century of use, it will be a difficult item to displace, if only because of global ubiquity. Even if a new industry-wide successor is introduced, there is no way that anyone in their right mind would retro-fit a MIDI or USB port to, say, a ‘59 Les Paul Standard. Will we even still have USBs in the 22nd century and, if we do, will they be backwards compatible? Firewire anyone?

We can influence what happens. We continually tinker with the ingredients. We alter many of the variables on our guitars, e.g. strings, tunings, scale, frets, pickups, materials, etc., all in a quest for something we often can’t clearly define or articulate. Ultimately though, we keep coming back to the core, familiar product while duly tolerating such variations on a theme. A guitar is still a guitar… for now. Currently, most future guitars are still trees today; at least it’s an environmentally sustainable product. In the (nearer than you think) future, guitars may just be synthetic digital controllers, a la PlayStation. A quick Google search can be quite revealing (see the ‘future guitar’ examples throughout this article). Fascinating stuff.

So… looking forward a century to the year 2116, just what will guitar playing be like? Will we still spend our lucre on current major brands? Will we need strings or magnetic pickups? Possibly not. Will guitars colour-change for mood? Maybe – we’ve had illuminated guitars for some time anyway. Will they shape-shift for musical genre or aesthetic taste? I doubt it, but you never know. We’ve actually had guitar synths/controllers/digital guitars (e.g. Roland GK, SynthAxe, Casio DG10/20, Ibanez X-Ing) since the 1980s as well as synth effect pedals from the likes of Electro-Harmonix. Sophisticated sampling has enabled digital guitar modelling to arrive with the Line 6 Variax. Modular instruments have also been attempted and these might finally find their time and become the vogue. No-one really knows the future for sure. I bet ‘we’ will still want but won’t be able to afford that real vintage ’59 Les Paul held in a wealthy collector’s secure vault somewhere, and we will still hanker to recreate the look, feel and sound of one, even though we may never get to see one for real. Not much different from now in fact, with faithful recreations of the past.

The journey isn’t clearly defined and the outcome will evolve through a fascinating mixture of the past, present and future. You, or actually your descendants, will be able to pick up a physical vaguely guitar-shaped instrument (just 3D print a new one?) and it will still be processed through something to affect the signal (probably a cool digital app) and we need some means of being able to ‘hear’ it (sensory implants?). Will we flock to online gigs using VR headsets rather than physically trek to a distant venue to watch a live band in a sweaty beer‑stained crush? No real Glastonbury mud in the future then. Whichever way you look at it, technology will deeply affect our musical experience.

What will our musical tastes be like? Very different I guarantee. Look back at various sci-fi films from the 1950s and ‘60s that depict the then future and see a) how ‘of their time’ the music actually was, and b) how wrong they were about what was yet to come. Look back through the last few centuries to assess the increasing pace of change. The science of music (rather than the style of it), however, remains fixed because we are bound by physical laws that we cannot change or overcome. There will be unwavering and unstoppable progress, and it will be informed by the past (including what we call ‘now’). Will progress render our ability to make real music redundant, to be replaced by computer-generated musical products controlled by technologists rather than artists? I sincerely hope not.

Personally, I look forward to seeing what unfolds. I will enthusiastically grasp those tools that make music creativity quicker/easier/better and I’ll simply avoid those things that make it too difficult to play and work. In the end, I suggest that a recipe comprising pragmatism and diversity will prevail. Advances will occur at a pace that musicians will accept – no faster or slower. We will continue to worship the best of the past (while conveniently disregarding the worst). We will also learn to venerate the best of the future (whatever it may be), maybe not when it first appears but probably with the benefit of hindsight. One thing’s for sure, ‘Cool & Rare American Vintage Electric Guitars’ aren’t going to be consigned to a scrapheap anytime soon. Even CRAVE Guitar’s own 1981 Gibson RD Artist had Moog electronics back in the day.

Guitarists strive to be regarded as conservative traditionalists at one extreme while somewhat hypocritically we also desire (or feel obliged) to push the boundaries of what’s possible and acceptable at the other. Putting my highly unreliable predictions aside, a Brave New World beckons. A combination of old and new technologies will enable us to create original music in surprising and exciting ways. Be inspired, not afraid. Until next time…

CRAVE Guitars ‘Music Quote of the Month’: “Historians in the future will debate the contribution of Guitar Hero to the canon of 21st Century music. Discuss…”

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28 May 2016

May 2016 – New Stuff At CRAVE Guitars

by CRAVEGuitars | posted in: News | 0

It’s been a few months now since I covered any new CRAVE Guitars’ acquisitions and it suddenly occurred to me that quite a bit has happened since Christmas 2015. So, I’ve put arrogant, pretentious rhetoric on hold in order to get back to the core of what CRAVE Guitars is all about.

In March 2016, I mentioned that I am on a new mission, money permitting, to accumulate a range of classic vintage guitar effect pedals. Progress to-date has largely fallen into 3 categories:

Purchasing a range of cool vintage effect pedals
Recovering a number of older effects from storage that I bought new in the 1970s
Getting out a horde of modern effects, some of which will probably have to go over coming weeks/months to fund further vintage purchases

Only some of the ‘new’ vintage pedals have made it to the web site at the time of writing – I am in the fortunate position of having a backlog of features and galleries to update, so keep an eye open to see newly published material. There is too much to cover in this article, so take a peek at the ‘Amps & Effects’ features pages (click here to see feature menu page…). These particular pedals have been selected because they were the tools of the trade in the late ‘70s and early ‘80s, so represent familiar territory for me.

In summary, cool vintage stomp boxes that are ‘new in’ since March 2016 include:

1981 BOSS DS-1 Distortion
1985 BOSS OC-2 Octave
1976 Electro-Harmonix Doctor Q (envelope follower)
1982 Ibanez AD9 Analog Delay
1984 Ibanez CS9 Stereo Chorus
1981 Ibanez FL301-DX Flanger
1982 Ibanez FL9 Flanger
1981 Ibanez TS9 Tube Screamer (overdrive)
1980 Jen Cry Baby Super (wah)
1977 MXR Blue Box (octave/fuzz)
1975 MXR Distortion +
1977 MXR Phase 90

My personal collection of cool vintage Electro-Harmonix effect pedals includes:

1977 Electro-Harmonix Big Muff Pi (fuzz)
1977 Electro-Harmonix Deluxe Memory Man (echo)
1977 Electro-Harmonix Electric Mistress (flanger)
1976 Electro-Harmonix LPB-2 (clean boost)
1977 Electro-Harmonix Small Stone (phase)

Now, if you know about or even have a passing interest in vintage effect pedals, that’s quite an impressive little haul for starters, albeit from the mainstream brands. Like all CRAVE Guitars items, they will be used (but not, I hasten to add, all at the same time!).

That’s not all folks… Despite my declared ‘temporary change of direction’ I haven’t completely been able to resist the temptation to purchase more vintage guitars. There have been 2 new purchases that are complete polar opposites in almost every respect. Both are great instruments; they are just very, very different from each other. Both guitars have features written on them, so I won’t repeat the detail here, other than to say that they are fabulous additions to the CRAVE Guitars stable. Go take a deeper look:

1962 Gretsch 6120 Double Cutaway Chet Atkins Hollowbody (click here to see feature…)
1981 Gibson RD Artist (click here to see feature…)

The time is coming for a bit of rationalisation at CRAVE. If anyone out there is interested in purchasing any ‘modern’ (i.e. post-1990) guitars, amps and/or effects pedals, let me know and I’ll send a list. I’m not a dealer, so I’m not sure about how much they are worth, so I might just let eBay auctions determine the market value (time permitting). They deserve more use than they’re getting now.

While the stomp box mission is in full swing, I am also mildly interested in getting hold of another vintage valve amp. I’m thinking of one of the smaller ‘student’ models from Fender (black or silver face), probably from the late 1960s up to the mid‑1970s – perhaps an all-original Champ, Vibro Champ or a Princeton in good used condition (and UK 240V).

Guitar-wise, I am also browsing the Internet for some cost-effective vintage guitars to fill gaps, for instance a 1970s Fender Bronco, a 1960s Danelectro and a 3^rd generation Melody Maker from the mid-1960s (these are the ‘ugly duckling’ ones with the amateur-looking pointy cutaways, i.e. not the pretty 2^nd generation or the SG-like 4^th generation ones). I am more pernickety about guitars and these have to be in good-to-excellent original condition (i.e. no refinishes, major modifications or breakages).

I simply can’t afford ambitious ‘retail’ vintage prices for guitars, amps and effects, but we may be able to find common ground around realistic values. What may come my way will be shared on the site.

That’s more than enough for now. Stay cool. Until next time…

CRAVE Guitars ‘Music Quote of the Month’: “Music is not necessarily the only road to true enlightenment. According to many musicians that’s also what sex and drugs are for.”

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