January 2024 – A Brief History of the Bass Guitar

Prelude

WELCOME FAIR MUSIC‑MINDED PATRONS to the first CRAVE Guitars’ monthly article of the New Year. While we may be less than a full month into the year Two Thousand and Twenty Four of the Common Era, one hopes it is off to a good start despite global uncertainty (and insanity). Let us hope that those intent on geopolitical conflict come to their senses, unlikely as it may seem, rather than escalate tensions further. I don’t know about you but I don’t want to be part of the doomsday generation. Scary.

Bellum omnium contra omnes (the war of all against all)” – Thomas Hobbes (1588‑1679)

Getting back to the musical point, ask pretty much anyone with a slight interest in modern music culture, the question, “Who invented the first bass guitar?” and I’m sure a lot of people would say, “Leo Fender, of course”. Well yes… and no. In the world of vintage guitars, things are rarely quite as straightforward as one may at first think.

With the recent addition of CRAVE Basses to the CRAVE Guitars, Amps and Effects family, this month seems perfectly apt to take a quick look at how the electric bass guitar as we know it came into being and how it has become such an integral component of contemporary music.

Primarily as a guitarist, my dalliances with bass guitars up to now have, I admit, been spawned out of curiosity and exploration, rather than a serious preoccupation. Those dalliances, though, span well over four decades, so the bass encounter isn’t a single, short or recent ‘event’.

We do not start the story, as many might imagine in the 1950s. We’ll come back to that in a little while. Before we get there, though, we should go back quite a few years. Many, many years in fact, starting with the classical orchestral double bass, originating from the 15th Century or thereabouts. Then we’ll explore the modern‑day innovations starting in the 1920s and 1930s before the ‘big bang’ that really exploded in the 1950s and 1960s. Finally we’ll come up‑to‑date, with a look at the instruments, equipment, artists and sounds that have helped to shape the modern musical landscape. Finally, we’ll take a wee peak into the near future of bass instruments.


The fretless acoustic double bass

Before the solid body fretted electric bass guitar, popular music relied almost totally on the acoustic upright double bass for low frequency impact. The instrument’s origins date approximately to the 15th‑16th Century in Venice, Italy. Venetian musician, Silvestro Ganassi developed a ‘bass viola da gamba’ in 1542, widely regarded as the forerunner of today’s double bass. It wasn’t until around 1700, though, that the double bass became part of the opera orchestra. The double bass as we now know it is the largest and lowest‑pitched chordophone in the classical music orchestra.

As a quick recap, defined by the Hornbostel‑Sachs system of musical instrument classification, a chordophone is a musical instrument that makes sound from vibrating one or more taught strings by bowing, plucking or striking the strings. Examples of chordophone types include violins, guitars, and pianos respectively. The word chordophone stems from the Greek words for string (chordē) and sound (phonē).

For more on the historical origins of musical instrument classification (to provide a context for the development of the guitar), see CRAVE Guitars’ March 2018 article.

A Potted History of the Guitar Part I (The ancient world up to the early Renaissance):
March 2018 – A Potted History of the Guitar Part I (craveguitars.co.uk)

The traditional 4‑string double bass is usually played in one of two ways, either by rubbing the strings with a bow (arco) or by plucking the strings with fingers (pizzicato). Some modern double bass players, for instance in rock & roll and rockabilly, also use a distinctive ‘slap’ technique. This percussive sound derived from the ‘Bartók pizzicato’ (‘snap’ pizzicato) named after the Hungarian composer and pianist Béla Bartók.

Double Bass (courtesy of Roxanne Minnish)

Depending on the style of music, the double bass is also known by a number of other names, all of which refer to the same instrument. Some of these alternative monikers include bass, upright bass, string bass, acoustic bass, acoustic string bass, contrabass, contrabass viol, bass viol, bass violin, stand‑up bass, bull fiddle, doghouse bass and bass fiddle.

The traditional double bass is a large acoustic fretless instrument of the violin family that is played upright. The deep, resonant, woody tone of the double bass endows it with a very different sound when compared to the modern solid body fretted electric bass guitar. The tuning of the double bass is different from other members of the orchestral sting instruments, in that it is tuned in fourths (E‑A‑D‑G) rather than a violin’s fifths (G‑D‑A‑E). The double bass, then, is tuned the same as a modern bass guitar, an octave below the bottom four strings of a 6‑string guitar in standard tuning. This particular characteristic aided the bass’s transition from classical to modern day musical styles.

Originally, double basses were more likely to have three strings until four strings became commonplace by the 19th Century, by which time the standard format and construction of the double bass had become established. There are, however, 5 and 6 (or more) string variants and there are also various alternative tunings.

The double bass has been the mainstay of orchestral string sections and chamber music for several centuries in one form or another. It was predictable that, with the emergence and evolution of the major modern popular music genres, such as jazz, blues and country & western that the double bass would become the go‑to bass instrument, at least up until the 1960s when the solid body fretted electric bass guitar became predominant. However, the double bass hasn’t disappeared from contemporary music completely. Plenty of present‑day artists still use or revert back to the double bass for authenticity and/or effect.

The main drawback experienced by many players is that the double bass is a substantial piece of equipment. The full‑size double bass is almost 75 inches (190cm) tall, weighing in at c.20‑25lbs (9‑11½kg), without its hefty case. The scale length is set at around 42” (107cm), much longer than most modern bass guitars. Given these dimensions, the double bass is sizeable, cumbersome, unwieldy and plain heavy, making it far from the easiest of instruments to move around or play. There are smaller double basses including ¾, ½ and ¼ size, mainly aimed at younger players. Even so, the double bass not for the faint hearted, as the smallest ¼ size instrument is still over 61” (156cm) tall.

Another drawback is the double bass’s acoustic construction. Like the acoustic guitar, in the first half of the 20th Century, the acoustic double bass’s lack of volume made it hard to be heard in a jazz‑era big band mix unless there was some form of electrification through either a magnetic pickup or a microphone connected to an amplifier and, even then, acoustic instruments can be prone to feedback in high sound pressure level environments.

Traditional double basses are not only large but, because of their construction, they are also quite expensive, making them a major investment and therefore difficult for novices or younger players to access and learn.

Even so, despite its limitations, during the 20th Century the double bass became widely used in a diverse range of modern music genres, including jazz, blues, swing, rock & roll, rockabilly, country & western, bluegrass, folk, funk, reggae, metal, rock, pop, tango and visual media soundtracks.

Trivia: Believe it or not, there is an even larger bass, first built c.1850 by the French luthier Jean‑Baptiste Vuillaume (1798‑1875) in Paris. The octobass, as it is called, has three strings and is basically a larger version of the double bass tuned a further octave down. The octobass is a truly gargantuan beast, approximately 137” high (348cm).


The electric upright bass

To enable modern players to experience the spirit of the acoustic double bass in a more convenient and amplified form, there is the modern Electric Upright Bass (EUB), which is also played, as its name suggests, upright, like a traditional double bass.

EUBs allow for greater portability while retaining the playing style and general sound of its forebear. As the EUB doesn’t require the substantial acoustic resonating chamber of a double bass, they often feature a ‘skeleton’ body, making it much smaller, lighter and cheaper to produce. The minimal structure may have either a solid body or a small acoustic body.

A magnetic, piezo or condenser bass pickup provides the means to route the signal via a bass amplifier to loudspeakers. Like a double bass, the EUB’s strings can be bowed or plucked, although that is dependent on fingerboard and bridge radius. While evoking its acoustic origins, the structural and electric characteristics of the EUB endow it with a unique sound all of its own.

As the EUB’s construction isn’t bound by convention like its orchestral sibling, the flexible format allows for a range of scale lengths to be employed from around 30” (76cm), through 34” (86cm) like a long scale bass guitar to the full 42” (107cm) of a double bass, making it much more accessible to a range of players. Almost all EUB necks allow for a full two‑octave range and most but not all are fretless. Compared to the double bass or the electric bass guitar, the electric upright bass tends to be a modern, notable but relatively niche instrument. There are EUB models at all price points, making it easier for novices and experienced players alike.

The first production electric upright basses were developed independently in the mid‑1930s by Regal (Electrified Double Bass), Vega (Electric Bass Viol), Rickenbacker (Electro Bass‑Viol) and Audiovox (bull fiddle – see below). Gibson introduced their special order Electric Bass Guitar in 1938, which was still an upright fretless instrument with a hollow body and a magnetic pickup.

Manufacturers of electric upright basses include Framus, Ampeg, Warwick, Ibanez, Yamaha, Palatino, NS Design (Ned Steinberger), and Harley Benton.

Electric Upright Bass

The first solid‑body fretted electric bass guitar

As hinted at above, while Leo Fender was the major innovator associated with the solid‑body fretted electric bass guitar, he wasn’t the first. He was beaten to the starting post by at least some 15 years. Hardly a photo finish!

The first indication of the possible future of a bass guitar was in 1924 when the legendary Gibson designer, Lloyd Loar came up with a prototype electric bass. The Loar concept focused on the body, pickup and strings but with little additional detail. Loar’s radical design was rejected by Gibson management at the time. Loar left Gibson shortly thereafter in 1924, so his visionary ideas for an electric bass guitar went no further.

Nearly a decade later, around 1933, American musician and inventor Paul H. ‘Bud’ Tutmarc (1896‑1972), based in Seattle, Washington, began experimenting with reducing the size of the double bass to a more manageable instrument. Tutmarc originally devised an electrified fretless double bass‑style instrument described as an electric 4‑string upright ‘bull fiddle’, slightly smaller than a cello.

It’s worth a quick diversion to go back in time to take in an original report from the ‘Seattle Post‑Intelligencer’ newspaper, which published the story on 17 February 1935. The headline read, “Pity Him No More – New Type Bull Fiddle Devised.”

The article went on to state that, “People have always pitied the poor bass-fiddler… who has to lug his big bull-fiddle home through the dark streets after the theatre closes. But he doesn’t have to do it anymore. Because Paul Tutmarc, Seattle music teacher and KOMO radio artist, has invented an electric bull-fiddle. One you can carry under your arm. And it doesn’t even need a bow, either. You pluck a string – and out of the electric amplifier comes a rich, deep tone, sustained as if five or six bass violinists were bowing five or six bass‑violins with masterly artistry. The tone is sustained as long as you want it, too, without a bow.” The instrument described in the article was a cello‑like upright fretless instrument with an electromagnetic pickup.

Tutmarc was, however, about to do something far more radical. By 1935-1936, Tutmarc, had changed direction and developed the first solid body fretted electric bass guitar, pretty much recognisable in its modern form. It was this version of Tutmarc’s bass that was intended to be played horizontally, rather than upright, in a similar way to the modern bass guitar. The 1935 sales catalogue for Tutmarc’s company Audiovox featured his ‘Model 736 Bass Fiddle’, a solid‑bodied electric bass guitar with four strings, a fretted neck, with a 30½” (775mm) scale length, an ebony (or purpleheart) fingerboard with 16 frets, a black walnut body, a hidden single Tutmarc‑Stimpson horseshoe pickup below a mirror-steel faceplate, and a single volume control.

Tutmarc AudioVox Model 736

In addition, as an electric bass guitar would be pretty much useless without the means to amplify the sound, Audiovox also sold an accompanying ‘Model 936’ bass amplifier with 18 watts of power and a 12” Jensen Concert speaker.

Around 100 of the Model 736 Audiovox bass guitars were made in the mid‑1930s. However, there are only thought to be three Model 736 Tutmarc bass guitars still in existence today, making them remarkably rare. One belongs to the Experience Music Project (EMP), now known as The Museum of Pop Culture (MoPOP), a non‑profit enterprise founded by Microsoft co‑founder Paul Allen in 2000 and based in Seattle, Washington state, USA. In 2018, a 1936 Audiovox Model 736 bass guitar was reportedly sold by Tutmarc’s grandson on eBay for $23,850.

Sadly, for Tutmarc, the Audiovox 736 was not a commercial success. The price tag was high for the mid‑1930s, in a country still severely affected by The Great Depression (1929‑1939). The 736 bass fiddle originally cost $65 and the matching 936 bass amplifier cost $75, placing it well out of reach for many musicians. The high price and the radical concept didn’t attract enough musicians at the time and it wasn’t long before it was discontinued and was subsequently forlornly forgotten to history. Tutmarc’s company, Audiovox folded in 1950.

It can well be argued that Tutmarc was ahead of his time. Perhaps it is a case of supply looking for a demand that consumers didn’t know they needed. Maybe it was bad timing and/or bad luck. The Model 736 also arrived shortly before the outbreak of World War II when the guitar manufacturing industry was deemed ‘non‑essential’ and resources were diverted to the American war effort. Furthermore, a bass guitar didn’t seem to fit seamlessly into any of the prevailing musical styles at that time.

It is surprising, though, that such a significant innovation in guitar history isn’t more widely known about. Perhaps it is time, nay overdue, for Tutmarc’s milestone achievements to be deservedly recognised.

One company, Luthiery Laboratories, makes modern‑day replicas of the Audiovox 736, keeping the spirit of the original instrument alive.

Audiovox 736 Bass (1/4) ~ Luthiery Laboratories (luthierylabs.com)


The first commercially successful mass produced solid body fretted electric bass guitar

And so it was that the scene was set for someone else to step in and make the bass guitar ‘a thing’. That someone else was Clarence Leonidas Fender (1909‑1991). Unlike poor old Paul H. Tutmarc, you may just have heard of him.

“I wonder if I could make an electric bass” – Leo Fender (1909‑1991)

For more on the history and development of Fender guitars and musical equipment, see CRAVE Guitars’ August 2018 article for the context behind Fender solid body electric guitars.

A Potted History of the Guitar Part VI (1950s and 1960s):
August 2018 – A Potted History of the Guitar Part VI (craveguitars.co.uk)

Once the proverbial ball started rolling, the bass guitar had a phenomenal, transformative and relatively rapid impact on modern music that cannot be underestimated or understated. It is also very easy to take the electric bass guitar’s presence on stages, in studios and bedrooms all around the world for granted. Back in 1950, though, no‑one other than a select few in Fullerton, California had any idea of what was to come.

So… what are we actually talking about? The answer, after the lengthy preamble (apologies for keeping you on tenterhooks for so long), is the mighty Fender Precision Bass. Three little words. Game changing, era defining and well‑deserving of all the hyperbole attached to it over the past seven‑plus decades. So much has been written about the Precision that there is little need to dredge up the detail again, so what follows is a brief overview.

Leo Fender was working on a prototype back in 1950, bringing the world’s first commercially successful mass‑produced electric bass guitar to market in 1951. Fender designed the Precision Bass (often shortened these days to P‑Bass) to overcome the many drawbacks of the acoustic double bass alluded to earlier in this article. Even the name, Precision, referred to the fretted neck to enable musicians to play in tune far more precisely than on the double bass’s fretless neck. Conservative double bass players may well have looked at the Precision Bass in the same way that conservative guitarists looked at the Fender Telecaster, which had been introduced a year earlier in 1950. Consternation and indignation were probably natural initial reactions from the ‘old‑school’.

At its most basic, the Fender Precision Bass is a solid body, 4‑string bass guitar equipped with a single pickup and a one‑piece 20‑fret maple neck with rosewood or maple fingerboard. It all sounds so very straightforward and unremarkable nowadays doesn’t it?

The Precision Bass didn’t, however, appear fully formed. The original design of the Precision borrowed several design features from the Telecaster guitar, other than the double cutaway body. Initial models carried one single coil pickup, a slab body, large scratchplate and a Tele‑like headstock.

After Fender introduced the Stratocaster guitar in 1954, some of its design features were brought over to the Precision including a contoured body and a Strat‑like headstock. The original pickup was replaced with a single split coil hum cancelling staggered design and a sleeker redesigned scratchplate. It is this version of the Precision from 1957 that has stayed in production largely unchanged to the current day. There have been many, many variants with numerous changes in specification over the years, including a fretless version (ironically, given the origin and intention of the Precision’s name). 5‑string versions, 22‑fret necks, active electronics, multiple pickups, etc. followed.

The original pre‑1957 Precision design has been re-issued by Fender at times over the years, often called the Telecaster Bass to differentiate it from the post‑1957 Precision specification.

The popularity of the Fender Precision Bass grew significantly throughout the 1950s especially with rock & roll and country fraternities, as well as with session musicians. During the 1960s the solid body fretted electric bass guitar became dominant in most modern musical genres. During the early days, there wasn’t a great deal of choice in terms of alternatives to the Precision but that was to change later on.

1977 Fender Precision Fretless Bass

Fender capitalised on their supremacy by introducing the solid body fretted electric Fender Jazz Bass in 1960 (originally called the ‘Deluxe Model’). The svelte Fender Jazz Bass (often now shortened to J‑Bass) was designed to appeal to a different customer base. Like the offset bodied Fender Jazzmaster guitar, it was aimed squarely at the dyed‑in‑the‑wool jazz community. However, like the Jazzmaster, the Jazz Bass’s appeal spread far wider than jazz musicians. Like the Precision, the Jazz Bass has rightly become an iconic industry standard solid body electric bass guitar.

Throughout the years, both the Precision and Jazz Bass have featured sizeable chrome covers over the pickup and the bridge, despite these items limiting playing techniques such as palm muting the strings. As the covers are purely aesthetic, rather than functional components, it is fair to say that the vast majority of musicians removed these covers permanently.

Without doubt, the Fender Precision Bass and its younger sibling the Jazz Bass are icons of contemporary music and remain hugely popular today. Consumers can purchase genuine P‑Bass and J‑Bass models from the budget Fender‑owned offshore‑produced Squier brand, through Mexican and American‑made Fender models, to the high‑end Fender Custom Shop versions. Throughout the decades, the Precision and Jazz Bass models have oft been imitated and/or blatantly copied by other manufacturers, eager to cash in on Fender’s industry‑dominant status.

Understandably, over the years, the Precision and Jazz Bass have become highly collectable, especially the earliest models. The highest vintage market prices undoubtedly belong to the models from 1951 (Precision) and 1960 (Jazz Bass) to 1965, when Leo Fender sold his company to industry giant CBS. Fender equipment from this period is known as ‘pre‑CBS’.

For more information on the Fender Precision and Jazz Bass, just complete any Internet browser search and, alongside a great deal of drivel, there is a massive volume of fact and opinion available, often described in forensic detail.

1989 Fender Jazz Bass American Standard Longhorn

Evolution of the electric bass guitar

It is probably fair to say that, since 1951 and the introduction of the Fender Precision Bass, other brands were in the position of having to play catch up. In particular, Fender’s biggest competitor, Gibson, was wrong‑footed and they have never been able to compete on a level playing field. In 1953, Gibson released the EB‑1, which was a violin‑shaped solid mahogany body bass with a set neck. The EB‑1 didn’t catch on and was replaced by the semi‑acoustic ES‑335‑shaped EB‑2 in 1958, the SG‑shaped Gibson EB‑0 in 1959 and the EB‑3 (made famous by Jack Bruce of Cream) in 1961. While the semi‑acoustic EB‑2 proved popular, its Epiphone‑branded counterpart, the Epiphone Rivoli proved more successful. All these early Gibson basses used a shorter 30½” scale. In 1959, Gibson also released a hollow body EB‑6 6‑string bass.

Possibly Gibson’s best contender for an iconic bass guitar is the Gibson Thunderbird, originally introduced in 1963. The Thunderbird was based on Gibson’s Firebird guitar, designed by legendary American car designer Raymond Dietrich (1894‑1980). The Thunderbird was the first Gibson solid body bass to use the 34” scale made popular by Fender. Like the Firebird, the Thunderbird was redesigned in a simpler ‘non‑reverse’ form for 1966 and the original ‘reverse’ shape wasn’t reissued until the mid‑1970s. During the 1970s, Gibson also released the Ripper and Grabber basses but neither really captured bass players’ imaginations (or their precious dollars!). Later additions like the Gibson Triumph, Victory and RD basses didn’t fare much better as viable competition for Fender’s stalwarts. Epiphone have Thunderbird and EB basses in their line‑up alongside Epiphone‑specific basses such as the Newport and the Embassy.

Over at Danelectro in Neptune, New Jersey, Nathan Daniel launched the world’s first 6‑string bass, the UB‑2 in 1956 comprising a single cutaway semi‑hollow bass with a 30” scale, 24 frets and dual single coil pickups, earning its nickname the ‘Tic Tac bass’. In 1958, Danelectro replaced the UB‑2 with two new 6‑string bass models. The first was the Long Horn 4623 bass with a radical new lyre‑like design 24 frets, and a short 25” scale. The other was the Short Horn 3612 with stubby double cutaways, 29½”scale and only 15 frets. All Danelectro models substantially undercut the retail prices of both Fender and Gibson’s basses. The 6‑string models seemed to attract guitarists rather than bass players to their designs, providing a novel bridge between guitar and bass camps.

It should be noted at this point that older 6‑string basses are generally tuned an octave below a guitar in standard tuning, to E-E, while the baritone guitars that were appearing at the time were tuned either to B‑B or A‑A. On the other hand, modern 5‑string basses simply add a lower B string while modern 6‑string basses tend to add lower B and higher C strings compared to an equivalent 4‑string bass. Confused?

Meanwhile, back in the 1960s, Fender weren’t resting on their laurels. Following the popularity of the ‘student’ Mustang guitar, Fender introduced the short scale Mustang Bass in 1966. The Mustang Bass spawned two later variants, the Bronco Bass (introduced in 1967) and the Musicmaster Bass (introduced in 1971). Fender also released two esoteric ‘bass’ guitars, the Fender Bass V (introduced in 1965), which was the world’s first 5‑string bass guitar and the 6‑string Bass VI (introduced in 1961). The latter was strongly influenced by the Fender Jaguar guitar design. The Bass VI was Fender’s upmarket response to the Danelectro 6‑string bass introduced 5 years earlier. The Bass VI is unique in having 3 pickups, 6 lighter gauge strings, a short 30” scale, a floating bridge and a mechanical vibrato as used on the Jazzmaster/Jaguar guitars, as well as a removable string mute. To compete with the Gibson EB‑2 and Epiphone Rivoli thinline semi‑acoustic basses, Fender introduced the hollow Coronado Bass in 1966.

In addition, the ‘other’ Californian company, Rickenbacker, run by F.C. Hall at the time, also wasn’t going to be left on the side‑lines in the bass department. Rickenbacker had hired Roger Rossmeisl (1927‑1979) who designed the brand’s key guitars and the 4000 series basses. The Rickenbacker 4000 bass with its distinctive cresting wave body outline and thru‑neck construction was launched in 1957. Subsequent models were named 4001, 4002, 4003, 4004, all being variants of the same basic instrument. There isn’t enough space to go into the specification differences here.

Rickenbacker 4001

A decade after Leo Fender left the company that still carries his name today, Music Man was formed in California and released Leo Fender’s vision for the next evolution of his era defining bass guitars. The Music Man Stingray Bass was released in 1976 with a single large bridge humbucker, distinctive 3+1 headstock, innovative on‑board active electronics and an integral string mute. While Music Man’s guitars never caught on at the time, the Stingray Bass has joined Fender and Rickenbacker as an iconic design for many bass musicians. The Stingray Bass was especially popular for funk slap‑style bass technique for the likes of Louis Johnson of the Brothers Johnson.

1978 Music Man Stingray Bass

There are a few other notable basses, such as the German Höfner ‘violin bass’, the 500/1, made famous by Paul McCartney of The Beatles. This model, introduced in 1955, with its carved solid spruce top and humbucking pickups, is often nicknamed the ‘Beatle Bass’. Beyond the Beatles connection, though, the 500/1 remains a relatively minor entry in the bass stakes, while the company’s only other notable entry being the Höfner Club and Verythin basses.

Another oddity to mention at this point is the Swedish Hagström H8, unique for being the world’s first mass‑produced 8‑string bass, with four pairs of strings on a short 30” scale. The H8 was only produced briefly from 1967‑1969.

Throughout the 1960s, 1970s and 1980s a plethora of other companies jumped on the bandwagon, eager to make the most of the massive increase in demand as rock, pop and other genres proliferated. Many of the basses produced during this time were flagrant facsimiles of the best‑selling American brand models, often by Japanese companies (now termed ‘lawsuit‑era’ copies). Other companies like Warwick in Germany were making their own headway with their successful original‑design Thumb and Streamer basses.

Today (2024), Fender arguably still rules the roost with basses covering all bases (sic!) from budget to elite models. All other brands stand firmly in Fender’s enviable shadow. While Fender may dominate, there are now plenty of alternative options. There are some incredible bass guitars out there, some of which are listed later in this article for those that want to diverge from the predictable industry standard ‘Fender sound’. There are numerous ways to deviate from the common path, with different brands, string/pickup configurations, electronics, scale lengths, body construction, etc. The quality of budget instruments is vastly superior to anything available in the past and provides a strong basis (again, sic!) for players seeking to learn and develop their skills.


The acoustic bass guitar

While the solid body electric bass guitar finally took the world by storm from the 1950s and 1960s, the acoustic bass guitar has proved to be another modern, notable and niche instrument. The first (largely unsuccessful) attempts at acoustic bass guitars began to appear in the 1950s as a logical extension to its electric counterpart.

Historically, one of the earliest acoustic bass‑like instruments was the Mexican guitarrón, which has its roots in the 16th Century and is widely used in Mexican Mariachi bands. While looking similar to a guitar, these huge instruments were either 6‑string or 12‑string acoustic instruments, tuned in A‑D‑G‑C‑E‑A.

In 1972, Ernie Ball introduced the Earthwood acoustic bass guitar, stating that “…if there were electric bass guitars to go with electric guitars then you ought to have acoustic basses to go with acoustic guitars.” A simple yet ‘blindingly obvious’ observation, given the benefit of hindsight. Ernie Ball took a guitarrón, being the nearest thing to an existing acoustic bass guitar, and created a more practical instrument for guitar‑centric American consumers. The Earthwood was relatively short‑lived but the foundation of the acoustic bass guitar was established. American company Washburn took the concept and created more successful instruments that coincided neatly with MTV’s Unplugged concert series (1989‑1999). Interestingly, despite starting it all, Ernie Ball does not have an acoustic bass guitar available to buy at the time of writing.

Acoustic bass guitar construction is essentially similar to the steel‑strung flat top acoustic folk guitar, with a larger hollow wooden body and a longer scale neck. Most acoustic basses have four strings, tuned in the same way as an electric bass, E‑A‑D‑G, an octave below a standard guitar. The majority of acoustic basses have fretted fingerboards, although some are fretless.

Acoustic Bass Guitar

Like many modern day acoustic guitars, many acoustic bass models have pickups to enable them to be amplified for stage use or DI’d for recording purposes. Some instruments are thinline electric semi‑acoustic basses while others are full‑depth electro‑acoustic basses. These are designed primarily as acoustic basses with an on‑board pickup for additional amplification when needed.

Today, there are any number of acoustic bass guitars on the market for every level of player and every price point from many key manufacturers including, amongst others; Martin, Taylor, Guild, Fender, Takamine, Ovation, Tanglewood, Epiphone, Warwick, Epiphone, Washburn, Godin, ESP, Breedlove, Larivée, Framus, Hohner, Ozark, Dean, D’Angelico, Ibanez, Sigma, Alvarez and Cort.


Bass guitar amplification

In the early days of bass guitars, brands released bass amplifiers to accompany their instruments, often sold as a package (see Tutmarc’s Audiovox above, for example). Other brands like Rickenbacker did the same in the early days. The main difference between guitar amps and bass amps is that the latter are tuned specifically to reproduce bass frequencies accurately. A standard 4‑string bass guitar produces low frequencies in the range 41Hz to 100Hz with overtones extending up to 4‑5kHz (not dissimilar to an acoustic double bass in fact).

In terms of sound pressure levels, bass frequencies need more power to be heard by the human ear/brain at the same volume as higher frequencies, so bass amps tend to have higher power ratings than guitar amps. In the past, speakers for bass also tended to be larger with 12”, 15” or even 18” to shift the amount of air needed at lower frequencies. In contrast, guitar speakers tended to be 10”or 12”. Bass speaker cabinets, especially those with multiple speakers, normally had sealed or ported enclosures to increase volume. For all these reasons bass amplifiers and speaker cabinets tend to be different to their guitar equivalents.

Probably the most famous brand associated specifically for its bass amplification is the American company Ampeg, founded in 1946 and now under the ownership of Japanese giant, Yamaha. Ampeg started out attempting to amplify the acoustic double bass in 1949 by using a microphone/pickup in the instrument’s stand. The ‘Amplified Peg’ as it was called was then shortened to ‘Ampeg’ and the rest, as they say, is history. Their most famous range of amps was the 300W Ampeg SVT from 1969 and their bass combo amps, the B‑15 from 1960, as used by the likes of Motown session bass player James Jamerson.

It was no surprise that Fender, the leader in the world of bass guitars from the 1950s should also produce bass amps/cabs. Perhaps the most famous Fender bass amp was the Bassman from 1952 onwards, first introduced as a combo valve amp with a 15” speaker. The most desirable though, was the Dual Rectifier Bassman valve combo with 4×10” speakers. From 1960. Fender also released a ‘piggy back’ amp head and speaker cabinet design to cope with higher power levels and to provide flexibility. From 2000, Fender released a solid state version of the legendary Bassman amp. The original valve Bassman also became beloved by many guitar players for its tone, for instance by the late blues rock guitarist, Stevie Ray Vaughan (SRV).

Student bass players also needed a bass amp. So Fender introduced the Musicmaster Bass amplifier in 1970, as a companion to the Fender Musicmaster Bass guitar. The Musicmaster Bass combo amp was a very simple affair with one channel, 12W of power, volume and tone controls and a single 12″ Fender speaker. Like the Bassman, it has latterly been enjoying a bit of a revival as a budget vintage amp for guitarists. The Musicmaster Bass amp was discontinued in 1982 after the introduction of the Fender Studio Bass combo and Japanese Fender Sidekick Bass 30. Nowadays, the extensive Fender Rumble series has proved very popular with bass players.

Legendary British amplifier company Marshall was not going to be left behind. Marshall’s first 100‑watt bass head was the JTM 45/100 / JTM 45 Super 100 model. Another, also dating from the second half of the 1960s, is the JMP #1992 Super Bass 100 (100W) and JMP #1986 Bass (50W). Like the Fender Bassman, the Marshall Super Bass 100W also proved popular with guitarists. Bass players were also known to use the Marshall #1963 Super PA (50W) and Marshall #1968 Super PA (100W) amps.

Another legendary British amplifier company, VOX produced bass versions of its AC‑15 and AC‑30 combo amps. These were followed in 1963 by the VOX T‑60 and Foundation amps, the latter promoted by Bill Wyman of the Rolling Stones.

German acoustic amp company AER also produce a range of bass amps, particularly well‑suited to amplifying acoustic and electro‑acoustic bass guitars.

Bass guitarists turn out to be a little less conservative than their guitarist counterparts, especially when it comes to amplification and speaker cabinets. For instance there are plenty of modern‑day bass amps that use efficient solid state D‑class amplification (a type of amplifier that uses digital switching technology to amplify audio signals efficiently), with very high power ratings – 500W and 600W or more being not uncommon. Bass amps often also make wide use of sophisticated on‑board EQ. Speaker cabinet configurations also tend to be more versatile with reflex ports, horns, tweeters and combining multiple speaker types being common.

There are many other valve, solid state or hybrid bass amplifier manufacturers not mentioned above, including Trace Elliot, Ashdown Engineering, Mesa/Boogie, Peavey, Music Man, Hiwatt, Laney, Sound City, H/H, WEM, Hartke and Orange.


Bass guitar effects

Things have changed a great deal over the decades since 1951. In the early days of the solid body electric bass guitar, most players plugged straight into their amps without much in the way of tone augmentation.

By the 1970s and 1980s bass players had a paucity of effects specially designed for their instruments, so they generally adopted guitar effects with just a few bass‑specific pedals to choose from. Since the industry started to migrate to digital technology from the 1980s onwards, the major effect companies began to produce pedals designed primarily for use with bass guitars. Now, in the 2020s, there is plenty of choice with most of the big players in the effect industry now making bass‑specific effect pedals, including Electro‑Harmonix, MXR, BOSS, Ibanez, Fender, Laney and Ampeg.

In addition, from around the start of the new millennium, a number of manufacturers turned their ideas for integrated multi‑effect units into practical musicians’ tools that became popular for both guitar and bass, including BOSS, VOX, Zoom, Tech 21, Behringer and Valeton.

In 1998, Line 6 introduced a ground‑breaking innovation called the POD, which put many guitar effects, amps and cabinet emulations into a single portable unit. While the little red kidney shaped POD was initially directed at guitarists, the rack mounted Line 6 POD Pro models came in both guitar and bass versions. Since then, Line 6 and other manufacturers now combine guitar and bass amp/effect/cabinet emulations into a single unit. These units are constantly improving and are gradually replacing stage backlines with direct input (DI) into PAs/monitors, as well as into studio desks/DAWs. Along with the POD, Line 6, also now part of Yamaha, is still in the same business with their extensive Helix range.

Alternatives to the Line 6 POD and Helix units include the Axe-Fx III from Fractal Audio, which is a pro‑level amplification/effects processor suitable for both guitar and bass. Meanwhile, Kemper Amps took a slightly different route with their Profiler, which has all‑in‑one effects, amplifier and speaker cabinet profiles designed for both guitar and bass.

Just to finish off, there are numerous boutique effect pedal manufacturers that produce stomp boxes, often to very high degrees of quality, including brands such as Way Huge, TC Electronic, EarthQuaker Devices, Darkglass, Aguilar, Origin Effects, Free The Tone, Providence, Source Audio, Walrus Audio, ZVEX, Mooer Audio, Sansamp, Digitech, Eventide, Strymon, JHS, Keeley and Empress Effects.


Iconic (and other) bass guitars

The next sentence is likely to be highly provocative and intentionally so. While there are innumerable bass guitar models out there from 1951 to the current day, there are probably only four bass guitar models that can truly be called iconic (i.e. something that is widely considered to epitomize an era, culture, community or place). The four key instruments – none of which are based on guitar equivalents – that stand head and shoulders above the rest are:

Truly iconic bass guitars:
Fender Precision Bass (1951‑date)
Fender Jazz Bass (1960‑date)
Rickenbacker 4000 series (1957‑date)
Music Man Stingray Bass (1976‑date)

In addition, below are listed just a very few of the other great electric bass guitars manufactured from 1951 onwards. This is far from a comprehensive list and is intended only to be broadly indicative of the type.

Fender bass guitars:
Fender Bass V
Fender Bass VI
Fender Coronado Bass
Fender Mustang Bass
Fender Musicmaster Bass
Fender Performer
Fender Telecaster Bass
Squier Bronco Bass

Gibson bass guitars:
Gibson EB series
Gibson Thunderbird
Gibson Explorer Bass
Gibson Melody Maker Bass
Gibson Grabber/Ripper/G3
Gibson RD series
Gibson Triumph
Gibson Victory
Gibson 20/20 Bass

Epiphone bass guitars (not including Epiphone versions of Gibson basses):
Epiphone Embassy
Epiphone Newport
Epiphone Rivoli
Epiphone Viola

Other American brand bass guitars:
Alembic Series 1/2
Ampeg Dan Armstrong Lucite
Ampeg AEB-1
BC Rich Eagle
BC Rich Mockingbird
BC Rich Warlock
Danelectro Longhorn 4623
Danelectro Shorthorn 3612
G&L JB2
G&L L1000/L2000
Gretsch 6071/6072
Gretsch G2220 Junior Jet
Gretsch 5440 Electromatic
Guild B-301/B-302
Guild Starfire
Harmony H22
Harmony H27
Jackson JS
Kramer 450-B/650-B
Kramer DMZ
Lakland Skyline
Music Man Sabre
Music Man Sterling
National Val Pro Model 85
Ovation Magnum
Peavey T-40
Peavey Millennium/Milestone
PRS SE Kestrel/Kingfisher
Schecter Omen
Schecter Stilletto
Silvertone 1440 series
Steinberger Spirit XT
Steinberger Synapse
Supro Pocket
Travis Bean TB2000
Washburn Taurus

European bass guitars:
Burns Sonic
Hagström H8
Höfner Club
Höfner HCT-500/1
Höfner President
Hohner B2
Hohner The Jack
VOX Clubman
VOX Cougar
VOX Phantom 4
VOX Sidewinder
VOX VBW Teardrop Bass
Wal Mk1/Mk2
Warwick Thumb/Streamer/Infinity/Corvette
Warwick Rockbass

Japanese bass guitars:
Other than perhaps the Yamaha BB and TRBX series, and the Ibanez SR and TMB series, Japanese bass guitars do not have the same level of brand/model heritage when compared to those produced by American and European companies. There are, however, many Japanese basses produced by companies such as Ibanez, Tokai, Greco, Jedson, Westone, Teisco, ESP/LTD, Fernandes and Aria.

“Without the Fender bass, there’d be no rock n’ roll or no Motown. The electric guitar had been waiting ’round since 1939 for a nice partner to come along. It became an electric rhythm section, and that changed everything.” – Quincy Jones (1933‑)


Famous bass players

Below are listed seventy of the world’s most famous and influential bass players – alive and departed – including upright double bass and electric solid body bass guitar players. There are, of course, many, many more but this is an indicative list for those interested in exploring some of the music created by these diverse musicians (in alphabetical order):

Aston ‘Family Man’ Barrett (Bob Marley & The Wailers)
Walter Becker (Steely Dan)
Andy Bell (Oasis)
Bill Black (Elvis Presley)
Jack Bruce (Cream)
Cliff Burton (Metallica)
Geezer Butler (Black Sabbath)
John Cale (Velvet Underground)
Stanley Clarke (Return To Forever, solo)
Adam Clayton (U2)
Bootsy Collins (James Brown, Parliament/Funkadelic)
Tim Commerford (Rage Against The Machine/Audioslave)
Billy Cox (Jimi Hendrix)
John Deacon (Queen)
Kim Deal (Pixies, Breeders)
Willie Dixon
Gail Ann Dorsey (David Bowie)
Bernard Edwards (Chic)
John Entwistle (The Who)
Flea (a.k.a. Michael Peter Balzary – Red Hot Chili Peppers)
Bruce Foxton (The Jam)
Simon Gallup (The Cure)
Roger Glover (Deep Purple)
Kim Gordon (Sonic Youth)
Larry Graham (Sly & The Family Stone)
Marshall Grant (Johnny Cash)
Steve Harris (Iron Maiden)
Dusty Hill (ZZ Top)
Peter Hook (Joy Division, New Order, The Light)
Glenn Hughes (Deep Purple)
Jah Wobble (a.k.a. John Joseph Wardle)
James Jamerson (session musician)
Louis Johnson (The Brothers Johnson)
John Paul Jones (Led Zeppelin)
Carol Kaye (session musician)
Lemmy Kilmister (Hawkwind, Motörhead)
Mark King (Level 42)
Alan Lancaster (Status Quo)
Geddy Lee (Rush)
Phil Lesh (Grateful Dead)
Tony Levin (Peter Gabriel)
Jenny Lee Lindberg (Warpaint)
Phil Lynott (Thin Lizzy)
Glen Matlock (Sex Pistols)
Paul McCartney (The Beatles, Wings, solo)
Duff McKagan (Guns N’ Roses)
John McVie (Fleetwood Mac)
Marcus Miller (Miles Davis, Herbie Hancock, George Benson)
Charles Mingus
Krist Novoselic (Nirvana)
Pino Palladino (session musician)
Jaco Pastorius (Weather Report)
Guy Pratt (Madonna, David Gilmour)
Suzi Quatro
Dee Dee Ramone (Ramones)
Noel Redding (Jimi Hendrix)
Mike Rutherford (Genesis)
Robbie Shakespeare (Sly & Robbie)
Billy Sheehan (Steve Vai, David Lee Roth)
Gene Simmons (KISS)
Nikki Sixx (a.k.a. Frank Carlton Serafino Feranna Jr. – Mötley Crüe)
Chris Squire (Yes)
Sting (a.k.a. Gordon Sumner – The Police)
Danny Thompson (John Martyn)
Thundercat (a.k.a. Stephen Lee Bruner)
Robert Trujillo (Metallica)
Sid Vicious (a.k.a. Simon John Ritchie – Sex Pistols)
Roger Waters (Pink Floyd)
Tina Weymouth (Talking Heads, Tom Tom Club)
Tal Wilkenfeld (Jeff Beck, Prince)
Bill Wyman (Rolling Stones, Bill Wyman’s Rhythm Kings)

“The gunk takes the funk” – James Jamerson (1936‑1983)


Bass in the (near) future

It is difficult for, and unfair of, me as a guitarist, to predict any sort of unified future for the bass guitar but I’ll give it a shot.

The traditional conservative brigade will still stick to tried and tested instruments and equipment. Musicians looking for something a bit different will probably want to experiment with the format, for instance number of strings, scale lengths, pickups and electronics. If anything there will be more radical and custom bass guitar designs from up‑market and boutique luthiers that diverge from the traditional archetype set by Fender over 70 years ago. Many additions to the form extend the flexibility of the core instrument, so it may be a case of further evolution, rather than revolution.

Bass amplification will continue to diverge from its simple valve origins and continue to embrace the digital realm, probably dispensing with backline amps/cabs altogether with signals being DI’d into desks/PA/monitors.

While bass players haven’t been particularly well served in the past for bass‑specific effect pedals, I anticipate that bass effects will achieve greater representation, including some out‑there effects not currently available to guitar players.

Bass guitar players have struggled to compete, with synthesisers dominating the world of modern electronica, dance and popular music. At least, for now (thankfully), the bass guitar remains essential to most guitar‑based music in a sort of symbiotic, co‑dependent relationship. As long as guitars keep going, so will bass, and vice versa. Bass players, being ever inventive individuals, will adapt and cultivate new ways to keep the instrument relevant, current and in the limelight for decades to come.

Technique‑wise, there will continue to be the traditional approaches towards walking bass lines, typically using the fundamental root/fifth styles that has been the general mainstay of modern music for decades. In contrast, there will be many more amazing virtuoso bass players who see the versatility and potential of the instrument in its own right.

So, other than tangible incremental progress around the margins, there is probably not a whole lot that will change profoundly in the near future. I may be wrong with that last sentence. In many ways, I hope so!

Interestingly, while the upright double bass continues to appear in modern music from time to time, the solid body fretted electric bass hasn’t really made any headway into the clique of conservative classical orchestral music, which still relies heavily on the traditional, some may say archaic, acoustic upright double bass.


Resources

Periodicals dedicated to bass guitar may be the best place to keep up‑to‑date with the technology and equipment associated with the instrument. Publications include Bass Musician Magazine, Bass Player Guitar Magazine, Bass Guitar Magazine, Bass Magazine, Bass Musician and Bass Gear Magazine.

Online resources include Music Radar, TalkBass.com, Basschat and No Treble. There are also many books on bass guitars and bass playing techniques, including the inevitable, ‘Bass Guitar For Dummies’.

As far as purchasing bass guitars, there are the large Internet sites, brick & mortar retailers and the usual online sites, Reverb.com and eBay. For vintage and rare bass guitars, there are outlets purely for basses including (in the UK) Andy Baxter Bass, The Bass Gallery, The Bass Centre, Vintage Bass Room and ClassicandcoolGuitars.


Some final thoughts

I certainly learnt a lot from researching and writing this article. At first sight, there may seem to be quite a bit of relevant information on the Internet. It is only when one starts to dig deeper and attempt to put something together that makes some form of sense that things rapidly become unclear. All of a sudden, much of the available information seems incomplete, contradictory, vague and/or outright erroneous. In the end, it comes down to evidence and corroboration but sorting the wheat from the chaff isn’t always easy. It seems that online information about vintage guitars is far more reliable than that about vintage basses. There are far too many poorly informed people who invent facts and present opinion as truth.

Despite my best attempts to piece things together, I may have fallen foul of the same issues raised above. However, I have tried very hard not to fill in gaps with assumptions and/or fiction. While I endeavour to be thorough and rigorous, my approach isn’t academic and I don’t have the time, funds or energy to provide the last word in scholarly fact. The contents herein should therefore probably not be relied upon too heavily. This article should, for that reason alone, be regarded as my best intention to balance fact with entertainment.

“Believe nothing, no matter where you read it, or who said it, unless it agrees with your own reason and your own common sense.” – Buddha (Siddhārtha Gautama – c.480‑400BCE)

This is just the sort of article that would benefit greatly from images to illustrate and break up the narrative. Sadly as a (broke) not‑for‑profit entity, I cannot afford the costly copyright/royalties charged for the use of relevant images, so I have had to rely on very limited free/public domain resources or my own photographs. I apologise for the thousands of words used to describe what images could do in none. Once again, no AI was used in the research and writing of this tome – only my own hard work.

NB. Apologies to anyone disappointed by the wait for a cheap, clichéd joke at the expense of ‘the bass player’! T’ain’t gonna happen here. Love ‘the bass player’.


CRAVE Guitars’ ‘Album of the Month’

Given that this month’s article focuses on the fascinating history of the bass guitar, it seems only fitting to select an album that demonstrates the virtuoso bass playing of one of the greatest bass guitarists of all time, Jaco Pastorius (1951‑1987) and his famous modified fretless Fender Jazz Bass.

Weather Report – Heavy Weather (1977) – The seventh and most commercially successful studio album by the American jazz fusion band. ‘Heavy Weather’ was the first album with Pastorius on full‑time bass duties. The smooth jazz funk production of the album, which was released at the peak of the punk rock movement in the US and UK, stood in stark contrast to the otherwise brutal sounds of the late 1970s. Given that it sold in huge numbers (and still does) is testament to the composition and musicianship on display. Initial sales were about 500,000 and total sales to‑date are over 1.06 million. Other Weather Report albums may be ‘better’ according to purists but this is the one I heard first and it has stuck with me over the years.

Weather Report – Heavy Weather (1977)

To me, this album hit me right between the eyes about what virtuoso bass playing can be like. There are many, many other artists and albums that could arguably take the acclaim, for instance Stanley Clarke’s successful solo album, ‘School Days’ (1976), but on this occasion, the late, great Jaco (& co.) takes the accolade, such as it is.

“I’m the greatest bass player in the world” – Jaco Pastorius (1951‑1987)


Tailpiece

Well, there you go. I think that most of us love a bit of decent low bass in our music. I hope y’all got something out of this fleeting exploration into the defining instruments, artists and music of the lower registers. I think the narrative works well as a complement to the launch of CRAVE Basses at the end of 2023, but that’s just my (obviously biased) opinion.

I hope you feel inclined to come back next month to see what’s currently fermenting in the CRAVE guitars’ secret brewery.

Truth, peace, love, and guitar music be with you always. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “Mundanity is the devourer of lost dreams”

© 2024 CRAVE Guitars – Love Vintage Guitars.

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November 2019 – The Story of Modern Music in 1,500+ Facts – Part IX

Introduction

Welcome to the end of the 20th Century. Not actually, of course, that was 20 years ago now. I mean, in the ‘Story of Modern Music’, having covered almost 350 years so far, welcomes you to the very end of the century that really transformed mankind’s potential and bestowed opportunities hitherto unforeseen and unthought‑of, including musically.

If you would like to (re)visit any of the first eight chapters of the story to‑date, you can do so here (each link opens a new browser tab):

I did think of trying to compress the last three decades into a single article and then thought better of it on the grounds that doing so might diminish the impact of the period within the overall picture. So, just for now, the millennial years will have to wait. The result is that the 1990s will have its own dedicated article, although it will be a slightly more diminutive read compared to the previous five decades/articles.

The Story of Modern Music Part IX 1990-1999

It is quite tricky to pinpoint exactly what the ‘90s meant to music devotees. It seemed to depend where you lived, your age and, perhaps, what socio‑economic ‘class’ you belonged to. Whether it was grunge, alternative, Britpop or dance music that floated your boat, there was a new and exciting scene to associate with and belong to. The psychological attachment to a musical style was important to many, especially young people who were looking for some structure to life while the old order of social and political systems seemed to be disintegrating around them. Although not quite as disobedient and defiant as previous musical archetypes, there was still an underlying seething resentment of ‘the man’, which various groups saw as attempting to control their chosen form of exuberant self‑expression. In a sense, they were tapping into the anger of the marginalised.

With previous decades, it was notable that births of familiar artists outnumbered deaths, while the ‘90s saw that trend beginning to reverse. Many future artists that may well achieve sustained fame may have been born in the ‘90s but not yet discovered, while the stars of previous eras are getting, let’s be honest, a bit long in the tooth.

Similarly, it is becoming difficult to distinguish what definitive musical gems will rise from the seeming homogeneity of releases to become revered as ‘classic’ in years to come. Arguably, the 1990s marked the last vestiges of milestone singles and albums. From then on, listening habits began to change fundamentally and that, in turn, changed the way we regard significance, at least through the traditional lens of sales figures.

Historical Context 1990-1999

Some commentators called the 1990s as the ‘best decade’, although that clearly depended on your circumstances and point of view! The dawn of the 1990s experienced widespread international political restructuring, especially in Eastern Europe following the end of the Cold War and the fracturing of the communist Eastern Bloc. The 1990s also saw the growth in environmental consciousness based on dire scientific predictions about global warming and climate change. Ironically, scaremongering about ‘greenhouse gases’ led to an expansion of ‘green’ industries in developed countries. Similarly, many commentators observed signs of societal dysfunctionality, leading to prescient dystopian novels such as ‘Generation X’ by Douglas Coupland (1991), ‘Random Acts Of Senseless Violence’ by Jack Womack (1992), and ‘Prozac Nation’ by Elizabeth Wurtzel (1994). The wealth gap between the haves and have‑nots was striking; a morally unjustifiable trend that would only worsen from the 1990s onwards. The increase in the pace of technological change in post‑industrial countries fuelled the migration towards ‘digitocracies’ and resulted in manufacturing being outsourced to low‑cost developing countries on a massive scale. A period of unprecedented growth in the use of the Internet fuelled unsustainable speculation in the value of high‑tech companies, known broadly as the ‘dot‑com bubble’, a phenomenon that was bound to burst, which it ultimately did. Many companies that had become reliant on IT during the decade were fearful of the impact of Y2K on computer systems that were not prepared for the turn of the millennium.

Year

Global Events

1990

Following the fall of the Berlin Wall and the collapse of soviet communism, East and West Germany were reunited as the Federal Republic of Germany.

 

Political internee and equal rights campaigner, Nelson Mandela was released from prison after serving 27 years. His return to freedom effectively marked the end of apartheid in South Africa.

 

The ground breaking American cult TV series Twin Peaks burst onto screens. Created by David Lynch and Mark Frost, and starring Kyle MacLachlan. It is considered a landmark in television drama.

 

NASA’s Hubble Space Telescope, named after American astronomer Edwin Hubble, was launched into low Earth orbit. The telescope was designed to look into deep space.

 

The first Middle East Gulf War started after Iraq invaded and annexed neighbouring Kuwait. A U.S.‑led coalition of 35 countries responded with Operation Desert Storm resulting in a coalition victory.

1991

Communist rule of the soviet USSR ended, resulting in a break up into a number of separate countries. The dismantling of the communist state effectively ended the 45‑year old Cold War between Russia and America.

 

British computer scientist and engineer, Tim Berners-Lee posted a short summary of the World Wide Web project, effectively launching the Internet, initially to research institutions and then to the general public.

1992

The infamous Los Angeles riots took place after 4 LAPD officers were acquitted of using excessive force in the arrest of African-American Rodney King the previous year. The incident had been videotaped and broadcast widely on TV, sparking renewed civil rights activism.

 

Founded in 1918, Central European country Yugoslavia descended into bitter civil war in Bosnia and Herzegovina, a devastating military conflict that lasted until 1995.

1993

Democrat politician Bill Clinton became the 42nd president of the U.S.A.

 

Another massive American cult TV series, The X-Files was first broadcast, created by Chris Carter and starring David Duchovny and Gillian Anderson.

 

The European Union (EU) succeeded the European Economic Community (EEC) when 12 countries signed the Maastricht Treaty, signalling a process of closer political and economic union.

1994

The trilateral North American Free Trade Agreement (NAFTA) between the U.S.A., Canada and Mexico came into effect.

 

Anti-apartheid revolutionary and politician Nelson Mandela was elected as president of South Africa. He was the country’s first black head of state and the first to be elected in a fully representative democratic election.

 

The Provisional Irish Republican Army (IRA) declared a cease fire in Northern Ireland, paving the way for de‑armament and the subsequent peace process.

 

The 38Km (23.5mile) Channel Tunnel rail link beneath the English Channel from Folkestone in England to Calais in France was opened for business.

1995

The phenomenally successful multi‑national online auction and e‑commerce website eBay was launched, founded by entrepreneur Pierre Omidyar and based in San Jose, California.

 

Former professional American footballer O.J. Simpson was found not guilty of the double murder of former wife Nicole Simpson and her friend, Ronald Goldman. The criminal trial, held in Los Angeles, was widely broadcast on TV.

1996

Dolly the sheep became the first mammal to be cloned from an adult cell by using nuclear transfer in Scotland, UK. Dolly died in 2003 at the age of 6.

 

Heir to the British throne, Prince Charles was formally divorced from Diana, Princess of Wales in London.

1997

The British crown colony of Hong Kong was returned to Chinese sovereignty as a Special Administrative Region of the People’s Republic of China after 156 years of British rule.

 

Diana, Princess of Wales, was killed in a car crash in the Pont de l’Alma tunnel in Paris, France at the age of 36. Her lover, Egyptian socialite Dodi Fayed, was also killed in the crash, sparking many conspiracy theories.

 

Albanian-Indian Roman Catholic nun and humanitarian missionary Mother Teresa died of a heart attack in Rome at the age of 87.

 

The Pacific Rim countries were hit by the major Asian Financial Crisis, starting in Thailand and spreading rapidly across east and southeast Asia, resulting in an international financial contagion that threatened a severe worldwide economic meltdown.

1998

The male virility drug Sildenafil, commonly known as Viagra, became available for use in America. It was originally discovered by pharmaceutical company Pfizer as a treatment for heart‑related chest pain.

 

The Internet search engine Google Search was launched. It is the most widely used search engine on the World Wide Web, with over 90% market share in 2019, handling more than 5 billion searches per day.

 

Multinational technology giant, Apple Inc. launched the highly successful iMac computer.

 

The multilateral Good Friday Agreement was signed in Belfast by the Republic of Ireland and Britain as part of the on-going Northern Ireland peace process.

 

The first module of the International Space Station (ISS) was launched into low Earth orbit. The ISS has served as a multinational microgravity research laboratory.

1999

The Euro became the official single currency for the majority of European Union (EU) countries, known commonly as the Eurozone. The security of the Euro is overseen by the European Central Bank in Frankfurt, Germany.

 

Politician, Vladimir Putin became President of Russian Federation, succeeding former president, Boris Yeltsin.

Musical Genre Development 1990-1999

The 1990s was a decade of sometimes dysfunctional music set against a background of major political change and social polarisation/alienation.

One phenomenon of the 1990s that isn’t genre‑specific but which built on the perennial success of pop music was the ‘boy band’ and its all‑girl equivalent. Artists included Backstreet Boys, Boyz II Men, *NSYNC, Take That, Westlife, All Saints, S Club 7, Spice Girls and Destiny’s Child. The record company ‘manufactured’ bands didn’t have it all their own way; solo pop music artists were also highly successful during the 1990s, including Britney Spears, Christina Aguilera, Justin Timberlake, Jessica Simpson, and Mandy Moore.

American heavy metal saw a resurgence including bands like Metallica, Megadeth, Slayer and Pantera achieving massive popularity. Meanwhile, British heavy metal was also prospering with NWOBHM bands such as Def Leppard, Judas Priest and Iron Maiden.

Hip‑hop became increasingly divisive, inciting gang warfare, gun violence and drug use, fuelling rivalry between east and west coast artists, and resulting in a number of high profile deaths including Tupac Shakur and the Notorious B.I.G.

The English ‘Manchester movement’ (or ‘Madchester’ as it was often called) was strong in the late 1980s and early ‘90s. The scene centred on venues like the Haçienda nightclub in Manchester, run by post‑punk band New Order and led by local bands such as Stone Roses, Happy Mondays and The Charlatans, although the latter were actually based in the west midlands. The music isn’t necessarily a genre per se, it was more of a loose social and cultural grouping that also encompassed fashion, art and media. The OTT craziness of the Manchester scene was faithfully represented in the film ’24 Hour Party People’, made in 2002, directed by Michael Winterbottom. Other artists associated with the vital hotpot based around the UK’s North West were The Verve, Inspiral Carpets and James, as well as Scottish band Primal Scream. The Manchester ‘baggy’ zeitgeist would be important in the growth of the drug‑fuelled rave scene later in the decade.

A fusing of genres led to the emergence of trip hop as a discrete genre that grew from its roots in Bristol, UK and was pioneered by artists like Massive Attack, Tricky, Portishead, Morcheeba and Sneaker Pimps. Sometimes referred to as ‘downtempo’, it is typified by taking electronica, hip‑hop, house, funk, dub, soul and psychedelia and creating something altogether different and fresh. While its roots were clearly experimental and atmospheric, trip hop was influential in that it led to other popular mainstream forms that became subsumed in the electronic dance craze (see below) of the 1990s and early 2000s, including breakbeat, bigbeat, drum ‘n’ bass, IDM, dubstep and acid jazz. Like the Manchester movement, trip hop was very much a UK‑led genre, which had little mainstream success in the U.S.

Like punk before it, alternative rock and its counterpart, experimental noise rock, is a musical genre that railed against the major record corporations that ran the music business and the mainstream pop and rock products they marketed. Independent producers and record labels that existed outside the studio system were very much part of an active underground movement, particularly in America, and this is where a number of bands came to public attention at the start of the 1990s. Compared to the mainstream, alternative artists found it relatively difficult to garner wide audience appeal, so word of mouth, radio and record releases were the way that the message got out. The alternative moniker is more of an umbrella term relating to artists’ status in the system, rather than having definitive identifiable genre characteristics. Notable alternative artists include Sonic Youth, Dinosaur Jr., Nine Inch Nails, Beck, Jane’s Addiction, Smashing Pumpkins and Pixies. Before they signed to a major label, R.E.M. were seen as alternative and this started a broadening of the definition that included other major artists such as Rage Against the Machine, Red Hot Chili Peppers, Foo Fighters, Queens Of The Stone Age, Radiohead and Nick Cave & The Bad Seeds. The start of the new millennium saw other alternative rock artists emerge including The Strokes, Interpol and The Rapture, extending and ensuring alternative rock’s destiny into the 21st Century.

Grunge is a specific genre of music that developed in the Pacific North West of the United States and more specifically its epicentre in and around Seattle in Washington State. Like alternative/noise rock, grunge was an underground movement centred on an independent record label, in this case, Sub Pop records based in Seattle. Grunge is influenced by punk, metal and alternative styles resulting in something altogether different from all of them. Grunge is characterised by slow, raw arrangements and a distinctly distorted lo‑fi sound. Compositions often followed a quiet‑loud‑quiet structure. Lyrics tended to be downbeat, melancholic, anti‑consumerist and often depraved with a focus on cultural alienation and social isolation. While all of the following rejected the term ‘grunge’ as defining their music, especially after signing to major labels, the early pioneers of Seattle’s grunge scene included Nirvana, Soundgarden, Pearl Jam, Mudhoney and Alice In Chains. The core grunge scene had largely fizzled out and diversified by the end of the 20th Century. A revival of the grunge ethic evolved in the 2010s to include artists like Courtney Barnett, Wolf Alice and Yuck.

Britpop was essentially an upbeat and positive British reaction to the dark and depressing American grunge scene. The music and its cultural background (nicknamed ‘Cool Britannia’) lasted approximately from 1993‑1997 before fizzling out. The major bands of the Britpop period included the ‘big four’; Oasis, Blur, Pulp and Suede. Collectively they expanded popularity to include other artists such as Supergrass, Cast, The Lightning Seeds, Sleeper and Elastica. The so‑called ‘Battle of Britpop’ between Oasis and Blur around 1995 was a media‑fuelled highlight catching the public’s imagination at the time. Britpop was important for influencing many quintessentially British bands that came along for the ride including Coldplay, Travis, Feeder, Stereophonics, Elbow, Snow Patrol and Keane. Further influences included Kaiser Chiefs and Arctic Monkeys in the 2000s.

Dance music (in this context, Electronic Dance Music – EDM) was a phenomenon that had its roots in the late 1980s but exploded in the early 1990s and lasted well into the 2000s. Dance music comprises largely electronically produced progressive dance music intended for use at nightclubs, festivals and (often illegal) raves by DJs who mixed and re‑mixed heavy beats through loud PA systems to audience rapture. In fact, many record labels and DJs became far more celebrated than the musical artists they played in their DJ sets. The predominant sub‑genres of dance music include house, techno, trance, drum ‘n’ bass and dubstep, although these only represent the tip of the dance sub‑genre iceberg. Dance beats generally comprise programmed synthesizers, samplers and drum machines to produce buoyant, insistent 4/4 dance rhythms. Dance music also became synonymous with recreational drug use such as ecstasy (MDMA) as well as party holiday destinations such as Ibiza and Mykonos islands in the Mediterranean Sea. Some of the famous artists of the dance scene include The Chemical Brothers, The Prodigy, Underworld, Orbital, KLF, The Shamen, The Future Sound of London, 808 State, Groove Armada, Aphex Twin, Basement Jaxx and Daft Punk. Later artists built on the foundation, include Pendulum, SBTRKT and Skream. DJs became pivotal in promoting the dance craze and became famous in their own right, including Carl Cox, Fatboy Slim, Pete Tong, Paul Van Dyk and Armin van Buuren. There are many sub‑genres of dance including acid house, IDM (Intelligent Dance Music), ambient, breakbeat, downtempo, jungle and UK garage, all ensuring that dance music remains up‑to‑date and relevant in the 21st Century.

Musical Facts 1990-1999

Day

Month

Year

Music Fact

23

January

1990

American guitarist and co-founder of southern rock band Lynyrd Skynyrd, Allen Collins died from pneumonia in Jacksonville, Florida at the age of 37.

8

February

1990

American country and rock & roll singer and songwriter, Del Shannon committed suicide as a result of depression at his home in California at the age of 55.

18

February

1990

English singer Freddie Mercury made his final public appearance with other members of pop/rock band Queen at the Brit Awards ceremony, held in London.

20

March

1990

English electronic/alternative rock band Depeche Mode released their career-defining classic 7th studio album, ‘Violator’ in the UK.

26

March

1990

Northern Irish blues/rock guitarist, Gary Moore released his classic studio album, ‘Still Got The Blues’.

3

April

1990

Highly acclaimed Grammy award winning American jazz singer Sarah Vaughan died from cancer at her home in Hidden Hills, California at the age of 66.

10

April

1990

American East Coast rappers Public Enemy released their politically charged 3rd studio album, ‘Fear of a Black Planet’.

16

April

1990

Indie rock giants, Nick Cave & The Bad Seeds released their 6th studio album, ‘The Good Son’.

26

June

1990

Prolific American alternative rock band Sonic Youth released their successful and significant 6th studio album, ‘Goo’.

24

July

1990

American heavy metal rock band Pantera released their classic 5th studio album ‘Cowboys From Hell’.

21

August

1990

Legendary American blues guitarist and singer B.B. King received a star on the Hollywood Walk of Fame at 6771 Hollywood Boulevard.

27

August

1990

American blues guitarist, singer and songwriter, Stevie Ray Vaughan and four others died tragically in a helicopter crash in East Troy, Wisconsin at the age of 35.

31

August

1990

The funeral service of American blues/rock guitarist Stevie Ray Vaughan took place at Laurel Land Cemetery in Dallas, Texas.

3

September

1990

English heavy metal rock band Judas Priest released their 12th studio album, ‘Painkiller’.

21

September

1990

American thrash metal rock band Megadeth released their superb classic 4th studio album, ‘Rust In Peace’.

6

October

1990

American Heavy metal band Metallica began recording their massive studio album ‘Metallica’ (aka the ‘black album’) in Los Angeles, California.

9

October

1990

American thrash metal band, Slayer, released their mega 5th studio album, ‘Seasons In The Abyss’.

29

October

1990

Legendary award-winning American blues guitarist, singer and songwriter John Lee Hooker was inducted into the Rock and Roll Hall of Fame.

8

January

1991

English guitarist and songwriter, Steve Clark of hard rock band Def Leppard died of alcohol poisoning at his home in London, at the age of 30.

15

February

1991

Successful English pop singer, songwriter, guitarist, record producer, and actor Ed Sheeran was born in Halifax, West Yorkshire.

21

March

1991

Legendary American inventor and founder of Fender Electric Instrument Manufacturing Company, Leo Fender died from Parkinson’s disease in Fullerton, California at the age of 81.

8

April

1991

English trip-hop pioneers, Massive Attack, released their successful debut studio album, ‘Blue Lines’ in the UK, including the dance anthem, ‘Unfinished Sympathy’.

20

April

1991

English guitarist and front man of rock bands Small Faces and Humble Pie, Steve Marriott died in a house fire at his home in Essex at the age of 44.

23

April

1991

American guitarist, singer and songwriter with New York Dolls, Jonny Thunders died in mysterious circumstances in a hotel room in New Orleans, Louisiana at the age of 38.

30

July

1991

American heavy metal rock band Metallica released their massively successful single ‘Enter Sandman’.

12

August

1991

American heavy metal band Metallica released their career-defining 5th studio album, ‘Metallica’, often referred to as ‘the black album’.

27

August

1991

American alternative rock band from Seattle, the home of grunge rock pioneers, Pearl Jam burst onto the scene with the release of their astonishing platinum-selling debut studio album, ‘Ten’.

10

September

1991

American grunge rock pioneers Nirvana released their ‘90s anthem for disaffected youth, the near perfect hit single ‘Smells Like Teen Spirit’.

17

September

1991

American hard rock band, Guns n’ Roses, released their 3rd and 4th studio albums ‘Use Your Illusion’ parts I & II on the same day in the U.S.

23

September

1991

Scottish alternative rock band, Primal Scream released their massive 3rd studio album, ‘Screamadelica’.

24

September

1991

American grunge rock pioneers Nirvana released their career-defining classic 2nd studio album ‘Never Mind’ in the U.S. Well over 30 million copies have been sold so far.

24

September

1991

American alternative rock band Red Hot Chili Peppers released their 5th studio album, ‘Blood Sugar Sex Magik’, produced by Rick Rubin.

28

September

1991

American jazz trumpeter, Miles Davis died of complications from a stroke, pneumonia, and respiratory failure in a hospital in Santa Monica, California at the age of 65.

14

November

1991

Legendary American guitarist and singer Jimi Hendrix received a posthumous star on the Hollywood Walk of Fame at 6627 Hollywood Boulevard.

18

November

1991

Massive Irish rock band, U2, released their storming 7th studio album, ‘Achtung Baby’ in the UK.

24

November

1991

English singer with pop/rock band Queen, Freddie Mercury died of pneumonia resulting from AIDS at his home in London at the age of 45.

15

January

1992

Rock band, The Jimi Hendrix Experience and country music legend, Johnny Cash were both inducted into the American Rock and Roll Hall of Fame.

29

January

1992

Influential American blues singer, songwriter, upright bass player and guitarist, Willie Dixon died of heart failure in Burbank, California at the age of 76.

21

February

1992

American heavy metal rock band Pantera released their classic 6th studio album ‘Vulgar Display Of Power’.

31

March

1992

English heavy metal rock band Def Leppard released their classic 5th studio album, ‘Adrenalize’.

20

April

1992

English indie rock icons, The Cure released their upbeat, commercial 10th studio album, ‘Wish’.

21

April

1992

American rap rockers, Beastie Boys, released their 3rd studio album, ‘Check Your Head’.

27

April

1992

Indie rock giants, Nick Cave & The Bad Seeds released their great 7th album, ‘Henry’s Dream’.

9

May

1992

American guitarist, singer and songwriter Bruce Springsteen made his live American TV network debut on ‘Saturday Night Live’ with show host Tom Hanks.

21

July

1992

American alternative rock band Sonic Youth released their cult, cool, classic 8th studio album, ‘Dirty’.

29

September

1992

American alternative rock band Alice In Chains released their sophomore studio album, ‘Dirt’.

6

October

1992

American rock band R.E.M. released their classic top‑selling studio album, ‘Automatic For The People’.

3

November

1992

American rock band Bon Jovi released their classic 5th studio album, ‘Keep The Faith’.

10

November

1992

American rock band Rage Against The Machine released their outstanding and career defining eponymous debut album ‘Rage Against The Machine’.

9

December

1992

Although not officially announced until January 1993, English bass guitarist Bill Wyman left The Rolling Stones.

21

December

1992

Legendary American blues guitarist, Albert King died from a heart attack at his home in Memphis Tennessee at the age of 69, just 2 days after his last concert.

6

January

1993

English bass guitarist Bill Wyman officially announced that he was leaving The Rolling Stones after more than 3 decades with the band.

23

March

1993

English alternative/electronic rock band Depeche Mode released their 8th studio album, ‘Songs Of Faith And Devotion’ in the UK.

20

April

1993

Emerging English alternative rock band Radiohead released their debut album, ‘Pablo Honey’ in the UK.

29

April

1993

English session guitarist, songwriter and producer who played extensively with David Bowie’s Spiders From Mars among others, Mick Ronson died from liver cancer in London at the age of 46.

23

August

1993

English new romantic band Duran Duran received a star on the Hollywood Walk of Fame at 1770 Vine Street.

21

September

1993

American alternative grunge rock band, Nirvana released their 3rd and final studio album, ‘In Utero’.

19

October

1993

American rock band Pearl Jam released their major 2nd studio album, ‘Vs.’.

9

November

1993

American East Coast rappers Wu-Tang Clan released their incendiary debut studio album, ‘Enter the Wu-Tang (36 Chambers)’.

19

November

1993

American grunge rock band Nirvana recorded their classic live acoustic concert and album, ‘MTV Unplugged In New York’ at Sony Music Studios.

23

November

1993

American rock band, Guns N’ Roses, released their 5th studio album, ‘The Spaghetti Incident?’

24

November

1993

Legendary American blues/rock guitarist, nicknamed The ‘Master of the Telecaster’ and ‘The Ice Man’, Albert Collins died from lung cancer at his home in Las Vegas, Nevada at the age of 61.

4

December

1993

Non-conformist American guitarist and composer extraordinaire, Frank Zappa died of prostate cancer at his home in Los Angeles at the age of 52.

1

February

1994

American pop punk rock band Green Day released their breakthrough 3rd studio album, ‘Dookie’.

1

March

1994

American grunge band Nirvana played their last ever live concert, interrupted by a power cut, in Munich, Germany.

1

March

1994

American alternative rock artist, Beck released his 3rd studio album, ‘Mellow Gold’.

8

March

1994

American alternative rock band, Nine Inch Nails released their career-peak 2nd studio album, ‘The Downward Spiral’.

5

April

1994

American singer, songwriter, guitarist and member of grunge rock band Nirvana, Kurt Cobain died from a self‑inflicted shotgun wound in Seattle, Washington at the age of 27.

19

April

1994

Alternative rock band Nick Cave & The Bad Seeds released their classic, career-defining 8th studio album, ‘Let Love In’.

26

April

1994

American country music legend Johnny Cash embarked on a whole new period of his career with the release of his classic studio album, ‘American Recordings’.

27

April

1994

The famous San Francisco music venue the Fillmore reopened its doors at 1805 Geary Boulevard. It had been closed since 1989 after being damaged in an earthquake.

23

May

1994

Influential American virtuoso jazz guitarist, Joe Pass died from liver cancer in Los Angeles, California at the age 65.

24

May

1994

American rappers, Beastie Boys, released their classic 4th studio album, ‘Ill Communication’ in the U.S.

14

July

1994

English rave band The Prodigy released their breakout 2nd studio album ‘Music for the Jilted Generation’.

22

August

1994

Pioneering English trip-hop band, Portishead released their ground breaking debut studio album, ‘Dummy’.

23

August

1994

Acclaimed American singer, songwriter and guitarist Jeff Buckley released his first and only studio album, ‘Grace’. A modern classic.

26

September

1994

English trip-hop outfit, Massive Attack, released their great sophomore studio album, ‘Protection’ in the UK.

4

October

1994

Versatile American ‘redneck jazz’ guitarist Danny Gatton died from self-inflicted gunshot wounds at his home in Newburg, Maryland at the age of 49.

1

November

1994

American grunge band Nirvana released their impressive award-winning live album, ‘MTV Unplugged in New York’, 6 months after Kurt Cobain’s death.

5

December

1994

English indie rock group The Stone Roses released their sophomore studio album, ‘Second Coming’.

13

March

1995

English alternative rock band Radiohead released their breakout 2nd studio album, ‘The Bends’ in the UK.

13

June

1995

Canadian singer, songwriter, musician and producer Alanis Morissette released her classic 3rd studio album, ‘Jagged Little Pill’.

14

June

1995

Renowned Irish blues/rock guitarist Rory Gallagher died of MRSA following liver failure caused by medication and alcohol in London at the age of 47.

9

August

1995

American guitarist Jerry Garcia of psychedelic rock band Grateful Dead died from a heart attack while at a rehabilitation centre in California at the age of 53.

2

September

1995

12 years after it was founded, America’s homage to contemporary music, the Rock And Roll Hall of Fame Museum opened on the shore of Lake Erie in Cleveland, Ohio and was celebrated with an all-star concert.

26

September

1995

American alternative rock band Sonic Youth released their great 10th studio album, ‘Washing Machine’.

2

October

1995

Australian artists, Nick Cave and Kylie Minogue released the haunting and elegiac duet single ‘Where the Wild Roses Grow’.

7

November

1995

American alternative rock band Alice In Chains released their eponymous 3rd studio album, ‘Alice In Chains’.

21

November

1995

American rock legend, Bruce Springsteen released his 11th studio album, ‘The Ghost of Tom Joad’.

17

January

1996

Music greats, David Bowie, Pink Floyd and Velvet Underground were all inducted into the American Rock and Roll Hall of Fame.

5

February

1996

Australian alternative rockers, Nick Cave & The Bad Seeds released their dark 9th studio album, ‘Murder Ballads’.

16

April

1996

American alternative rock group Rage Against The Machine released their sophomore studio album, ‘Evil Empire’.

17

May

1996

American blues, soul and funk singer, songwriter and guitarist, Johnny ‘Guitar’ Watson died of a heart attack after collapsing on stage in Yokohama, Japan at the age of 61.

15

June

1996

Legendary American jazz singer Ella Fitzgerald died of complications from diabetes in Beverley Hills, California, at the age of 79.

18

June

1996

American alternative rock artist, Beck, released his classic, top-selling 5th studio album, ‘Odelay’.

17

July

1996

English bass guitarist with R&B band The Animals and Jimi Hendrix’s manager, Chas Chandler died of an aneurism in Newcastle, at the age of 57.

10

September

1996

American alt-rock group R.E.M. released their classic 10th studio album, ‘New Adventures In Hi-Fi’.

13

September

1996

American rapper Tupac Shakur died of gunshot wounds following a drive-by shooting in Las Vegas, Nevada at the age of 25.

19

September

1996

American jazz guitarist George Benson received a star on the Hollywood Walk of Fame at 7055 Hollywood Boulevard.

31

October

1996

English/American guitarist Slash announced that he was leaving rock band Guns N’ Roses after a relationship breakdown with the group’s lead singer Axl Rose.

2

November

1996

Sublime American singer and guitarist, known as ‘the songbird’, Eva Cassidy died from cancer in Bowie, Maryland at the age of 33.

10

January

1997

American soul legend James Brown received a star on the Hollywood Walk of Fame at 1501 Vine Street.

12

February

1997

English singer and songwriter David Bowie received a star on the Hollywood Walk of Fame at 7021 Hollywood Boulevard.

4

March

1997

Alternative rock band, Nick Cave & The Bad Seeds released their classic 10th studio album, ‘The Boatman’s Call’.

9

March

1997

American rapper Christopher Wallace (a.k.a. The Notorious B.I.G.) was shot and killed in Los Angeles, California at the age of 24.

11

March

1997

English former member of The Beatles, Paul McCartney was knighted by Her Majesty Queen Elizabeth II at Buckingham Palace, London.

7

April

1997

British dance/electronica/big beat duo, The Chemical Brothers, released their massive studio album, ‘Dig Your Own Hole’ in the UK.

14

April

1997

English electronic/alternative rock band Depeche Mode released their classic 9th studio album, ‘Ultra’ in the UK.

29

May

1997

Renowned American singer, songwriter and guitarist Jeff Buckley died tragically from accidental drowning in Wolf River Harbor, Memphis, Tennessee at the age of 30.

4

June

1997

English bass guitarist and founder of rock band Small Faces, Ronnie Lane died from pneumonia resulting from multiple sclerosis in Trinidad, Colorado at the age of 51.

16

June

1997

English alternative rock band Radiohead released their top-selling 3rd studio album, ‘OK Computer’ in the UK.

30

June

1997

British rave band, Prodigy, released their massive zeitgeist‑defining 3rd studio album, ‘The Fat Of The Land’ in the UK.

22

August

1997

German industrial metal rock band Rammstein released their massive 2nd studio album, ‘Sensucht’ (translated crudely as ‘Desire’).

11

September

1997

American blues legend John Lee Hooker received a star on the Hollywood Walk of Fame at 7080 Hollywood Boulevard.

30

September

1997

English trip-hop band, Portishead released their eponymous sophomore album, ‘Portishead’ in the UK.

12

October

1997

American folk singer, songwriter and guitarist John Denver died tragically in plane crash in Monterey Bay, California, at the age of 53.

19

October

1997

American guitarist, best known for his work with Alice Cooper, Glen Buxton, died of complications from pneumonia in a hospital in Mason City, Iowa at the age of 49.

10

November

1997

Highly-regarded American session guitarist and one of the most recorded musicians in popular music history, Tommy Tedesco died of lung cancer in Northridge, California at the age of 67.

22

November

1997

Australian singer and front man of the rock band INXS, Michael Hutchence committed suicide in Sydney, Australia at the age of 37.

19

January

1998

American singer, songwriter and guitarist, Carl Perkins died from throat cancer in Jackson-Madison County Hospital, Tennessee, at the age of 65.

30

January

1998

English pop singer and songwriter Sir Elton John received his knighthood from Her Majesty The Queen.

19

February

1998

Legendary American jazz trumpeter Miles Davis received a posthumous star on the Hollywood Walk of Fame at 7060 Hollywood Boulevard.

20

April

1998

English trip-hop outfit, Massive Attack, released their classic 3rd studio album, ‘Mezzanine’ in the UK.

14

May

1998

American singer and actor, Frank Sinatra died from a heart attack at the Cedars-Sinai Medical Center in Los Angeles, California at the age of 82.

6

July

1998

Legendary American singer, guitarist and actor, nicknamed the ‘King of the Cowboys’, Roy Rogers died of heart failure in Apple Valley, California at the age of 86.

25

July

1998

American virtuoso jazz guitarist, Tal Farlow died of oesophageal cancer in New York City at the age of 77.

17

August

1998

Mexican-American guitar legend Carlos Santana received a star on the Hollywood Walk of Fame at 7080 Hollywood Boulevard.

15

September

1998

American heavy metal rock artist, Marilyn Manson released his massively successful classic 3rd studio album, ‘Mechanical Animals’.

24

September

1998

American icon and rock ‘n’ roll legend Elvis Presley was inducted into the Country Music Hall of Fame.

1

October

1998

American guitarist, singer and songwriter and founder of rock band Creedence Clearwater Revival, John Fogerty received a star on the Hollywood Walk of Fame at 7000 Hollywood Boulevard.

2

October

1998

American country & western ‘singing cowboy’ Gene Autry died of lymphoma at his home in Studio City, California at the age of 91.

6

October

1998

American rock band Queens Of The Stone Age (QOTSA) released their self-titled debut album, ‘Queens Of The Stone Age’.

13

October

1998

The Crossroads Centre in Antigua, founded by English blues/rock guitarist and singer Eric Clapton, opened its doors to help clients with drug and alcohol rehabilitation.

3

November

1998

American alternative rock singer, songwriter, musician and producer, Beck, released his 6th studio album, ‘Mutations’, the follow up to the massive ‘Odelay’.

29

November

1998

American jazz pioneer of the 7-string guitar, George Van Eps, died of pneumonia in Newport Beach, California at the age of 85.

25

December

1998

English pop/rock band, The Beatles, received a star on the Hollywood Walk Of Fame at 7080 Hollywood Boulevard.

30

December

1998

American surf rock band The Beach Boys received a star on the Hollywood Walk of Fame at 1500 Vine Street.

15

March

1999

Legendary American singer and songwriter Bruce Springsteen was inducted into the American Rock and Roll Hall of Fame.

28

April

1999

American rock band Tom Petty & The Heartbreakers received a star on the Hollywood Walk of Fame at 7018 Hollywood Boulevard.

17

May

1999

Award-winning American singer, songwriter, guitarist, electronica musician and producer Moby released his mega-successful 5th studio album, ‘Play’.

15

June

1999

After a long break, American Latin rock band Santana released their highly successful 17th studio album, ‘Supernatural’.

16

June

1999

English rock singer, drummer and member of progressive rock band Genesis, Phil Collins received a star on the Hollywood Walk of Fame at 6834 Hollywood Boulevard.

24

June

1999

English blues/rock guitarist, Eric Clapton auctioned many of his guitars in New York City. The proceeds were used in support of the Crossroads Centre he founded in Antigua as a residential treatment centre for alcohol and chemical dependencies.

11

August

1999

American rock band KISS received a star on the Hollywood Walk Of Fame at 7080 Hollywood Boulevard.

7

September

1999

American virtuoso guitarist, singer, songwriter and producer Steve Vai released his astonishing 5th studio album, ‘The Ultra Zone’.

2

November

1999

American alternative rock band Rage Against The Machine released their 3rd studio album, ‘The Battle Of Los Angeles’ in the UK.

23

November

1999

American alternative rock artist, Beck, released his adventurous 7th studio album, ‘Midnite Vultures’.

17

December

1999

American smooth jazz, funk and soul saxophonist, Grover Washington Jr. died of a heart attack in New York City at the age of 56.

26

December

1999

Highly acclaimed American soul singer, songwriter, guitarist and producer, Curtis Mayfield, died from complications of diabetes in a hospital in Roswell, Georgia at the age of 57.

Tailpiece

The 1990s was certainly a strange decade both musically and culturally, notably as a segue to the 21st Century. While it seems very recent, it is actually receding into long‑term memory, thereby affecting our perceptions of what it meant to us at the time. Still to come, the new millennium is temptingly beckoning and it will prove as frustrating as it was liberating.

Now… we have a minor problemo. I was hoping to conclude this series of articles conveniently in December at the very end of the current decade. However, there are still one, two or maybe even three articles still to write before we are done. December 2019’s article will therefore, ceteris paribus, interrupt the sequence in that it will cover a summary of 2019 through the eyes of CRAVE Guitars, meaning that the ‘History of Modern Music’ will resume early in 2020, all being well. This series has been a gargantuan task thus far, so perhaps a short break in proceedings won’t do any harm. Heaven knows what will follow after it has been concluded though. Looking into the crystal ball of the future is largely futile, so I’ll have to start thinking hard about the ‘next big thing’ very soon. However, that can wait for next year/decade. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “It is a moral travesty that, if you have got everything, you think you can get away with anything.”

© 2019 CRAVE Guitars – Love Vintage Guitars.

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April 2019 – The Story of Modern Music in 1,500+ Facts – Part II

Introduction

Hello and welcome back to the second part of what is turning out to be CRAVE Guitars’ magnum opus for this year. You can revisit Part I by clicking on the link below (it will open in new browser tab):

After posting Part I in March 2019, I realised that the intended approach wasn’t going to work as I’d originally intended, especially as the series would progress. The idea for this year was to present each section in two parts, i) a short narrative setting the general historical context through global political, technological and economic events of the time, and ii) the list of music facts covering the same period. That worked well enough for the first article, which briefly covered 250 years (1650 to 1900) as a precursor to ‘modern’ musical times (from 1900 onwards).

Now… after a bit of reflection, this posed a few problems once we get into the 20th and 21st Centuries, as the number of facts and the historical context expanded in quantity and complexity. Not only this, there was a noticeable disconnect between the context and the musical facts that seemed to leave a hole in the story. While not a huge problem, I wasn’t happy with the result. The course of events needed something additional not only to make the story more coherent but also to become more interesting.

So, as it’s ‘early doors’ in the project, I decided to revisit the deferred piece of research that I was going to publish this year. This brainwave enabled me to adapt that other idea and to combine it with the historical context and musical facts. It isn’t quite what I was thinking of but I reckon it will work quite well. This extensive new piece of work involved documenting the development of relevant musical genres that took place over the same time period as the rest. This move, however, will negate the original idea I had for 2019. Oh well, never mind.

Unfortunately for me, this presented another issue which was to undertake the background work needed for it to make sense and this was on top of the other elements I was already working on. If that was the end of the story, that would be enough. However, it also meant that the length of each section would then not only become too long but also too ‘chunky’. The answer to that is to split the sections into decades, each comprising three parts – historical context, musical genre developments and music facts. That’s where we are this month.

As music is an art not a science, the approach is, to some extent, necessarily arbitrary. In an attempt to avoid repetition, each genre is only covered in the first period when it became popular. As you might expect, history, genres, artists and time periods are not always neatly organised, so there is often overlap and a degree of ‘fuzziness’ around the edges. I hope, however, that the structure is relatively easy to follow and makes some kind of sense.

As previously mentioned, this is not a detailed, comprehensive academic exercise. It is purely for entertainment and each snippet of information barely scratches the tip of the proverbial iceberg. If you want to know more, I’m afraid you’ll have to go and explore where it takes you for yourself.

Finally, before we get started with this month’s part of musical history, I also have to say that the starting point of the series is from the perspective of the guitar and guitar music. If you are reading this, then you probably already appreciate that anyway, however, it does need to be said. This means that, while other aspects of music are covered, it will have a definite and obvious guitar bias. As the author, that’s my prerogative and I’m not apologising for that. Anyway, I hope you enjoy this part of the story because this is where things begin to get enthralling.

The Story of Modern Music Part II  – 1900-1919

Musical Context

This is the new bit of the story added to cement the whole together, so a quick recap is needed.

Popular music of the early 1900s was very different from the predominantly highly structured classical music genres that preceded it. Starting around 1870, the catalyst for the emergent modern styles led to a seemingly miraculous eruption of musical innovation, creativity and experimentation during the 20th Century that was unlike anything that preceded it and probably unlike anything we will see again, at least in our lifetimes. Blues, jazz, gospel and folk were becoming particularly prominent and relevant in the western world.

In order to appreciate where modern music of the 20th Century began, we need to take a brief look at the origins that began to appear in the late 19th Century, even though they were still not necessarily prominent at the turn of the millennium. In these sections it is important to recognise that musical genres did not appear from nothing and neither did they disappear overnight. In addition, many musical genres endured and morphed over decades and many have seen periodical revivals. The categorisation of music into decades for the sake of this article is simply a convenient device to provide a frame of reference within which the ‘facts’ can be readily accommodated. Similarly, genre boundaries and musical styles emanating from particular geographical territories should be seen as fluid and constantly cross‑pollinating, and should not, therefore, be taken as definitive. Where appropriate, relevant notes will be included. Nothing in music, it seems, is simple or straightforward.

1870s

The Blues, or ‘the devil’s music’ is a major musical genre that originated in the Deep South of the United States such as Mississippi, Louisiana and southern Texas from around the 1870s and spread widely across the country changing its style as its popularity increased. Blues really came to prominence at the beginning of the 20th Century. The basis of the blues came predominantly from African American music and traditional African music, as well as European traditional folk music. The genre can be recognised often by repeating chord progressions and commonly a 12‑bar structure. The word ‘blues’ is largely attributed to melancholy, sad or depressed mental states and is often associated with trials and tribulations of post‑slavery black oppression. The development of the blues included work songs, spiritual songs, chants, and ballads. Around 1902, African American musician WC Handy, often called ‘the father of the blues’, heard blues music being played at a railway station and set about promoting the genre through early recordings. Some of the early practitioners of blues include Charlie Patton, Blind Blake, Blind Lemon Jefferson, Mississippi John Hurt, Son House, Robert Johnson, Big Bill Broonzy and Lead Belly, along with many others. Blues music has been highly influential over the last 150 years and its lasting effects can be found widely in jazz as well as later musical genres such as rhythm & blues, rock ‘n’ roll and rock music. Blues has also spawned many sub‑genres including Delta blues, country blues, Piedmont blues, hill country blues, West Coast blues, electric Chicago blues, Texas blues and blues rock.

1890s

While orchestral music remained popular up to the end of the 19th Century, a new breed of music was attracting listeners’ attention. Ragtime emanated from the African American communities of urban cities including St. Louis in Missouri around 1895-1897. Ragtime takes the traditional march musical style that had been made popular by John Philip Sousa and was often played by African American bands. Ragtime incorporated ‘ragged’ syncopated rhythms often reminiscent of polyrhythmic African music. Ragtime became a massively popular form of dance music up to around 1919. Ragtime, along with blues music largely influenced and evolved into Jazz from about 1917. Dance crazes inspired by ragtime became popular with contemporary audiences of the time including the shimmy, the turkey trot, the buzzard lope, the chicken scratch, the monkey glide, and the bunny hug. Predominantly white audiences first encountered the new craze at popular vaudeville shows, with artists soon migrating to the music clubs. Scott Joplin, Joseph Lamb and James Scott are known as the ‘big three’ ragtime composers of their time.

Right, now things are back on track, let’s get going with the early part of the 20th Century.

The 1900s

The 1900s was a decade that heralded not only intense hope for a new millennium but also further leaps of scientific and technological progress.

 Historical Context 1900-1909

1900

Work on the famous New York subway from City Hall to the Bronx began.

1901

The first Nobel Prizes are awarded in Stockholm, Sweden in the fields of physics, chemistry, medicine, literature, and peace.

The Commonwealth of Australia was created.

Hubert Cecil Booth made the world’s first commercial vacuum cleaner.

King Gillette and William Nickerson founded the American Safety Razor Company.

After 63 years on the throne, British monarch Queen Victoria died and was succeeded by King Edward VII.

The first 2000‑mile transatlantic radio message from England to Newfoundland was sent by Italian electrical engineer Guglielmo Marconi.

1902

The Flatiron Building in Manhattan, New York became the world’s tallest at 20 stories and 205 feet tall.

1903

The first powered flight was made by brothers Orville and Wilbur Wright using the first heavier than air powered airplane, the Wright Flyer.

American industrialist and founder of the Ford Motor Company, Henry Ford started mass production of motor cars in America.

The first baseball World Series was held.

1905

Albert Einstein published his ‘Special Theory of Relativity’ proposing the relationship between space and time.

1906

A massive 7.9 (estimated) magnitude earthquake struck California, killing 3,000 people and destroying 80% of San Francisco. The Britain suffragette movement began, aiming to give women the vote.

The first Grand Prix motor race took place at Le Mans in France.

1908

Lord Baden‑Powell founded the Boy Scouts and Girl Guides movement.

The headquarters of the Singer Manufacturing Company in Manhattan reached 47 stories and 612 feet tall.

The American agency, the FBI (Federal Bureau of Investigation) was formed.

Ford introduced the massively popular Model T motor car, which sold for $850.

1909

Explorers Robert Peary and Matthew Henson claim to be the first people to reach the North Pole.

Musical Genre Development 1900-1909

Blues music was beginning to spread from the rural areas of the American Deep South and varieties such as hill blues and country blues reflected the social culture of their regional origins. Church music was also prominent in the American Bible belt, as was Anglo‑American folk music with immigrants influencing home grown styles.

Although classical music began to be overtaken rapidly by more modern forms, opera became particularly popular in the early 20th Century and sustained interest until about 1960.

Jazz music, often termed ‘America’s classical music’, is another major musical genre starting from around 1900. Early forms of jazz musical expression emerged mainly from the American south and particularly around the city of New Orleans in Louisiana, often referred to as Dixieland. Jazz stemmed from existing blues, ragtime and European military band music, all of which were popular in the late 19th Century. Musician Buddy Bolden is widely recognised for fusing blues and ragtime to form the basis of jazz. Partly because of these origins, early jazz music was principally performed by African American musicians. Jazz is characterized by ‘swing’ and ‘blue’ notes, call and response patterns, polyrhythmic arrangements and extensive improvisation. Jazz rapidly diversified with forms such as ‘honky‑tonk’, ‘boogie woogie’ and simple jug band music. The main surge in the popularity of jazz music occurred after WWI and particularly from 1920 onwards, known widely as ‘the Jazz Age’. The growth of the jazz craze soon spread to dance halls and speakeasies as well as ubiquitous marching bands. Music and dancing became a significant part of popular jazz culture, including the cakewalk, the black bottom, the Charleston, the lindy hop and the jitterbug. The introduction of recording technology and wireless radio also gave much broader exposure to the exciting new musical genre. Popular jazz artists included Jelly Roll Morton, Louis Armstrong, Bessie Smith and Fats Waller, as well as big band orchestras led by the likes of Duke Ellington, and Count Basie. Jazz rapidly diversified including forms such as Kansas City jazz, gypsy jazz, bebop, cool jazz, free jazz and fusion. Jazz and its many different styles remained hugely popular up to the 1940s and its legacy heavily influenced the proliferation of other musical genres from the early 1950s.

Musical Facts 1901-1909

DayMonthYearMusic Fact
4August1901Legendary American jazz trumpet player, singer and composer, Louis ‘Satchmo’ Armstrong was born in New Orleans, Louisiana.
21March1902Legendary and influential blues guitarist, singer and songwriter, Son House (1902-1988, 86) was born in Lyon, Mississippi.
9June1902Influential delta blues guitarist and singer Skip James (1902-1969, 67) was born in Bentonia, Mississippi.
10October1902American luthier Orville Gibson founded The Gibson Mandolin-Guitar Manufacturing Co. Ltd in Kalamazoo, Michigan, now better known as manufacturer of Gibson guitars.
26June1903American blues singer, songwriter and guitarist, Big Bill Broonzy (1903-1958, 65) was born in Jefferson County, Arkansas.
1March1904American big-band trombone player, arranger, composer, and bandleader Glenn Miller was born in Clarinda, Iowa.
21August1904American jazz pianist, organist, bandleader, and composer Count Basie was born in Red Bank, New Jersey.
19November1905American jazz trombone player, composer, conductor and bandleader, the ‘Sentimental Gentleman of Swing’ Tommy Dorsey was born in Shenandoah, Pennsylvania.
12January1906American country blues singer and guitarist Mississippi Fred McDowell (1906-1972, 66) was born in Rossville, Tennessee.
12November1906American delta blues guitarist and singer Booker T. Washington ‘Bukka’ White (1906 or 1909-1977, 67 or 70) was born between Aberdeen and Houston, Mississippi.
2December1906The inventor of the long playing microgroove record (a.k.a. the LP) for Columbia Records, Peter Carl Goldmark was born in Budapest, Hungary.
29September1907American guitarist, singer, songwriter, actor, rodeo performer and businessman, ‘the singing cowboy’ Gene Autry (1907-1998, 91) was born in Tioga, Texas
26January1908Amazing French virtuoso jazz violinist, known as ‘the grandfather of jazz violinists’ Stéphane Grappelli was born in Paris.
30May1909American jazz clarinet player and bandleader, the ‘King of Swing’, Benny Goodman was born in Chicago, Illinois.
10August1909One of the most significant figures in guitar music history and business, Clarence Leonidas ‘Leo’ Fender (1909-1991, 81) was born in Anaheim, California.
10October1909American businessman, president of guitar manufacturer Gibson and mentor to luthier Paul Reed Smith, the formidable Theodore ‘Ted’ McCarty (1909-2002, 91) was born in Somerset, Kentucky.

The 1910s

The 1910s was a tumultuous decade and one that would leave the world on a watershed, with positive and negative implications for the ones that would follow.

 Historical Context 1910-1919

1911

Norwegian explorer, Roald Amundsen became the first person to reach the South Pole.

The Chinese Revolution led to the formation of the republic of China.

The first Indianapolis 500 motor race took place at Indianapolis Motor Speedway in Indiana.

1912

The so‑called unsinkable ocean liner, the RMS Titanic sank on its maiden transatlantic voyage from Southampton to New York after striking an iceberg, killing over 1,500 passengers and crew.

1913

The first crossword puzzle was published in a Sunday newspaper, the New York World.

1914

The Panama Canal in Central America opened, connecting the Atlantic and Pacific Oceans.

The First World War (WWI) started between Germany/Austria and Britain/France/Russia, which lasted until 1918.

1915

A German torpedo sank the British ocean liner Lusitania off the Irish coast, killing nearly 1,200 people.

1916

Albert Einstein published his ‘General Theory of Relativity’ proposing a unified description of gravitation as a geometric property of space and time.

1917

The Russian Bolshevik Revolution took place, led by Vladimir Lenin and Leon Trotsky.

America joined WWI on the side of the Allies.

1918

The British Royal Air Force was founded.

Women over the age of 30 were given the vote in Britain.

A deadly influenza pandemic infected c.500 million people around the world and resulted in the deaths of 50 to 100 million, equivalent to 3-5% of the global population.

The armistice between the Allies and Germany ended WWI. Approximately 17 million people were killed during the conflict.

1919

The infamous Chicago Black Sox baseball match fixing scandal, when 8 members of the White Sox were accused of intentionally losing the World Series to Cincinnati for money from a gambling syndicate.

The Grand Canyon National Park in Arizona was created.

After WWI, the League of Nations was established, intended to ensure world peace, lasting until it was abandoned in 1946.

Musical Genre Development 1910-1919

By 1910, blues music was migrating into urban areas and would have a major influence on all forms of music. Jazz particularly New Orleans Jazz maintained its popularity during the 1910s. Religion was of great solace to the oppressed black communities of southern USA and unaccompanied singing of spirituals grew in popularity, eventually morphing into gospel by the 1930s. Social development in America and particularly Europe during the 1910s was heavily impacted by World War I. In the absence of technological music distribution, the ‘new’ music from the previous decade continued to spread and it maintained its influence during the 1910s. As a consequence, no major genre styles appeared before the boom period of the post‑war ‘roaring twenties’. Recordings of Afro‑Caribbean calypso music began to appear in the 1910s, which proved not only popular but also influential.

Musical Facts 1910-1919

DayMonthYearMusic Fact
23January1910Belgian/French virtuoso gypsy jazz guitarist, Django Reinhardt (1910-1953, 43) was born in Liberchies, Pont‑à‑Celles, Belgium.
28May1910Influential American blues guitarist, singer and songwriter T-Bone Walker (1910-1975, 64) was born in Linden, Texas.
10June1910Legendary blues American guitarist and singer Howlin’ Wolf (real name, Chester Burnett) (1910-1976, 65) was born in White Station, Mississippi.
8May1911Legendary American blues guitarist, singer and songwriter, Robert Johnson (1911-1938, 27) was born in Hazlehurst, Mississippi.
5November1911American singer, guitarist and popular Western film actor, known as the ‘King of the Cowboys’ Roy Rogers (1911‑1998, 86) was born in Cincinnati, Ohio.
15March1912American country blues singer, songwriter and guitar legend, Sam ‘Lightnin’ Hopkins (may be 1911 or 1912‑1982, 69) was born in Centreville, Texas.
14July1912Legendary and influential American folk singer, songwriter and guitarist, Woody Guthrie (1912‑1967, 55) was born in Okemah, Oklahoma.
4April1913Legendary American Chicago blues guitarist, Muddy Waters a.k.a. McKinley Morganfield, (1913-1983, 70) was born in Issaquena County, Mississippi.
7August1913American pioneer of the 7-string jazz guitar, long before its current popularity in modern rock music, George Van Eps (1913-1998, 85) was born in Plainfield, New Jersey.
22November1913Famous English classical composer, conductor and pianist Benjamin Britten was born in Lowestoft, Suffolk.
20March1915Influential American gospel singer, songwriter and guitarist, Sister Rosetta Tharpe (1915-1973, 58) was born in Cotton Plant, Arkansas.
7April1915Legendary American singer Billie Holiday was born in Philadelphia, Pennsylvania, She is widely recognised as one of the greatest jazz singers of all time.
9June1915True American guitar legend and musical innovator, the incomparable Les Paul, a.k.a. Lester William Polsfuss (1915-2009, 84) was born in Waukesha, Wisconsin.
1July1915Influential American blues singer, songwriter, upright bass player and guitarist, Willie Dixon (1915-1992, 75) was born in Vicksburg, Mississippi.
29July1916Highly influential American jazz guitarist, Charlie Christian (1916-1942, 25) was born in Bonham, Texas.
12March1917American record producer and co-founder of Chess Records in Chicago, famous for pioneering blues and rock ‘n’ roll artists, Leonard Chess was born in Motal, Poland.
7June1917American singer, actor, comedian, and producer Dean Martin was born in Steubenville, Ohio.
22August1917Massively influential American blues guitarist, singer and songwriter, an all-time great music man, John Lee Hooker (1917-2001, 83) was born in Tutwiler, Tallahatchie County, Mississippi.
30September1917Legendary American jazz drummer and band leader Buddy Rich was born in Brooklyn, New York.
21October1917American jazz trumpeter, bandleader, composer, and singer Dizzie Gillespie was born in Cheraw, South Carolina.
17November1917Influential American country singer, songwriter and guitarist, Merle Travis (1917-1983, 65) was born in Rosewood, Kentucky.
27January1918American blues guitarist, the ‘king of the slide guitar’, Elmore James (1918-1963, 45) was born in Richland, Mississippi.
25April1918Renowned American jazz singer, known as the ‘First Lady of Song’ and the ‘Queen of Jazz’, Ella Fitzgerald was born in Newport News, Virginia.
19August1918Pioneering American luthier, Orville H. Gibson, founder of Gibson guitars, died in a New York hospital at the age of 62.

Tailpiece

OK, there you have it for this month’s article and we’ve only covered two decades! But, what influential decades they were. Things are just starting to hot up and there is still plenty to look forward to over coming months. Music and world events begin to get even more complicated and quite exciting from here on in. I’m not sure how many months this series will last, so we’ll just have to take things as they come.

In the background, the repatriation project is ongoing at an intentionally slow pace with about 3‑4 guitars a month attracting some much deserved tender loving care and attention. Also, the ‘most wanted’ vintage gear hunt is still underway but with no desperate urgency, as there is plenty else to be getting on with. Also, the postponed and much‑needed cellar renovation (i.e. future guitar accommodation) may begin to get underway by mid‑year. So, lots of fun and games to be had if at all possible. Until next time…

CRAVE Guitars ‘Quote of the Month’: “Intelligence is not about what you know or how much you know but about having the curiosity to ask ‘why?’”

© 2019 CRAVE Guitars – Love Vintage Guitars.

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November 2018 – A Potted History of the Guitar: Epilogue

Hello again. Just when you thought it was safe to go back into the studio, on stage or rehearsal room… some closure is required.

As before. if you wish to recap on any or all of the previous articles before starting here at the end, the whole ‘Potted History of the Guitar’ series, can be accessed here (each part opens in a new browser tab):

Note: For completists, I’ve updated Part VII (September 2018) to include some empirical data over the last decade to fill out the ‘recovery and rejuvenation’ section. It isn’t vital by any means. Just sayin’.

It was only after I completed the mammoth task of researching and documenting the history of the guitar, that I had another thought. All eight parts were written from scratch with little idea of where it would all end up. At the end of the 8th (and what I thought at the time was the final) part in the series, I mentioned that it had ended with “a bit more of a whimper than some almighty bang”.

After all the effort invested in telling the guitar’s epic journey, I felt a tad disappointed that something was missing but I wasn’t sure what it was. Even though the narrative needed to have a line drawn under it at some point, it wasn’t perhaps up to me to determine the last remaining thoughts about the topic.

As is my wont, and if you’ve read any of my articles before, you’ll know that I tend to have a lot of wonts, I thought about what might be a fitting coda to the outstanding ‘unfinished business’. That ‘missing link’ turned out to be something that isn’t actually part of the historical timeline or anything that I could add myself, but something else altogether.

Whereas the first eight parts were in my own words, I felt that it would benefit from, and indeed deserved, some independently derived anecdotes from some highly respected sources. So… I had this genius (!?) epiphany that I would select some imparted wisdom from people who have made a living either playing or being in the influential presence of the mighty guitar.

While working on social media over the last four years, I have compiled and posted many interesting quotes from musicians. Of the many hundreds of apt and often motivational quotes, quite a number of them make reference to the guitar in one way or another. It seems therefore appropriate to share them in order to give a sense of closure to the guitar’s long story. While I am not alone in my admiration for the instrument, I felt that readers shouldn’t just take my word (or many words as it turned out) for declaring the importance of the humble guitar within the context of music and cultural history. As a result, I will leave it to the professionals to have their say on the subject as they see it from their own perspective. You may recognise some of the names along the way, ranging from ‘Dimebag’ Darrell Abbott to Frank Zappa – a veritable and literal A‑Z of guitar wisdom over the years.

What follows are some of my favourite guitar quotes for your consideration. You may well have others that complement these and which may add something to the overall picture. All in all, I think that they provide the appropriate concluding element that I was unwittingly looking for, bringing a bit of subjective coherency to the factual chronology.

So, from the horse’s mouth of music royalty, so to speak, take the opportunity to internalise what they say into your psyche. You never know, you may end up being a better guitarist (and perhaps a more rounded human being) by taking heed of a thing or two from the masters of their trade. After all, they can say it better – and way more succinctly – than I can, so perhaps it is best left to them to articulate the remainder of this article. Are you sitting comfortably?

Musicians’ quotes about the guitar

Just to mix it up a bit, the quotes are listed in alphabetical order of the quote, rather than by the artist. There are also quite a few pictures this month, so to save repetition, where an artist has more than one quote, their picture only appears next the first one. Enjoy…

A guitar is a very personal extension of the person playing it. You have to be emotionally and spiritually connected to your instrument. I’m very brutal on my instruments, but not all the time – Eddie Van Halen (1955-)

A guitar is like an old friend that is there with me – BB King (1925-2015)

A guitar is something you can hold and love and it’s never going to bug you. But here’s the secret about the guitar – it’s defiant. It will never let you conquer it. The more you get involved with it, the more you realize how little you know – Les Paul (1915-2009)

Ah, I could make it in the shape of a guitar, and it would a) be more affordable, and b) a guitar player could double on this instrument – Leo Fender (1909-1991)

As far as I’m concerned, I’m just a guitar player, and my job is to go out there and play and entertain and do my thing – Les Paul (1915-2009)

Besides being a guitar player, I’m a big fan of the guitar. I love that damn instrument – Steve Vai (1960-)

Describing certain sounds, there’s a common language that guitar players have – Joe Perry (1950-)

Doesn’t matter what guitar you play, as long as you’ve got passion! – Eric Johnson (1954-)

Every time you pick up your guitar to play, play as if it’s the last time – Eric Clapton (1945-)

Finding ways to use the same guitar people have been using for 50 years to make sounds that no one has heard before is truly what gets me off – Jeff Beck (1944-)

For me, I think the only danger is being too much in love with guitar playing. The music is the most important thing, and the guitar is only the instrument – Jerry Garcia (1942-1995)

Guitar is the best form of self-expression I know. Everything else, and I’m just sort of tripping around, trying to figure my way through life – Slash (1965-)

Guitar playing is both extremely easy for me and extremely difficult for me at the same time – Kirk Hammett (1962-)

Guitars are fun. There are plenty of different kinds to play. They look cool. They sound cool. Don’t you want to play guitar? – Joe Satriani (1956-)

Guitars have been the obsession of my life. I first picked one up at the age of four and I’ve been a guitar junkie ever since – Johnny Marr (1963-)

I believe every guitar player inherently has something unique about their playing. They just have to identify what makes them different and develop it – Jimmy Page (1944-)

I can’t even read notes. But I can teach someone how to make a guitar smoke – Ace Frehley (1951-)

I don’t know of a guitar player that has only one guitar. They’re never happy with one. I’m never happy with just one of them. I woke up and ended up with six, even if you can only play one at a time! – Les Paul (1915-2009)

I don’t play a lot of fancy guitar. I don’t want to play it. The kind of guitar I want to play is mean, mean licks – John Lee Hooker (1912-2001)

I don’t want you to play me a riff that’s going to impress Joe Satriani; give me a riff that makes a kid want to go out and buy a guitar and learn to play – Ozzy Osbourne (1948-)

I had no aspirations to be a musician, but I picked up a guitar for two seconds and haven’t put it down since – Slash (1965-)

I just go where the guitar takes me – Angus Young (1955-)

I loved playing the guitar and I knew I was pretty good at it, so that’s what I wanted to do with my life – Ace Frehley (1951-)

I never felt so close to a guitar as that silver one with mirrors that I used on stage all the time – Syd Barrett (1946-2006)

I never stop being amazed by all the different ways of playing the guitar and making it deliver a message – Les Paul (1915-2009)

I never wanted to sing. I just wanted to play rhythm guitar – hide in the back and just play – Kurt Cobain (1967-1994)

I started out playing guitar because Jimi Hendrix was my hero, so my roots were really based on Jimi Hendrix and his style of playing – Joe Satriani (1956-)

I think people must wonder how a white girl like me became a blues guitarist. The truth is, I never intended to do this for a living – Bonnie Raitt (1949-)

I tried to make guitars that were close to what my heroes played. That’s the way it’s done. My experience is that you have to do it like a musician. You have to learn the language before you can learn to be a novelist – Paul Reed Smith (1956-)

I want every girl in the world to pick up a guitar and start screaming – Courtney Love (1964-)

I wanted to connect my guitar to human emotions – BB King (1925-2015)

I wonder if I could make an electric bass – Leo Fender (1909-1991)

I’m just a guitarist in a kick-ass rock and roll band. What more could I ask for? – Eddie Van Halen (1955-)

I’ve had three wives and three guitars. I still play the guitars – Andres Segovia (1893-1987)

If ever there’s an obscene noise to be made on an instrument, it’s going to come out of a guitar… Let’s be realistic about this, the guitar can be the single most blasphemous device on the face of the earth. That’s why I like it… The disgusting stink of a too‑loud electric guitar: now that’s my idea of good time – Frank Zappa (1940-1993)

If something is easy to repair, it is easy to construct – Leo Fender (1909-1991)

If you don’t know the blues… there’s no point in picking up the guitar and playing rock and roll or any other form of popular music – Keith Richards (1943-)

Lean your body forward slightly to support the guitar against your chest, for the poetry of the music should resound in your heart – Andres Segovia (1893-1987)

My guitar is not a thing. It is an extension of myself. It is who I am – Joan Jett (1958‑)

My guitar was a loyal person to me – Dave Mustaine (1961-)

Nothing is more beautiful than a guitar, except, possibly two – Frédéric Chopin (1810-1849)

Playing guitar was one of my childhood hobbies, and I had played a little at school and at camp. My parents would drag me out to perform for my family, like all parents do, but it was a hobby – nothing more – Bonnie Raitt (1949-)

Running my hands really fast up and down the fretboard… I mean, anybody can do that. It’s the Guitar Olympics, and I can’t think of anything more pointless – The Edge (1961-)

Sometimes the nicest thing to do with a guitar is just look at it – Thom Yorke (1968-)

That’s all I wanted to do as a kid. Play a guitar properly and jump around. But too many people got in the way – Syd Barrett (1946-2006)

The guitar has a kind of grit and excitement possessed by nothing else – Brian May (1947-)

The guitar is a small orchestra. It is polyphonic. Every string is a different colour, a different voice – Andres Segovia (1893-1987)

The guitar is just a wonderful instrument. It’s everything: a bartender, a psychiatrist, a housewife. It’s everything, but it’s elusive – Les Paul (1915-2009)

The guitar is a wonderful instrument which is understood by few – Franz Schubert (1797-1827)

The guitar is the coolest instrument in the world – Steve Vai (1960-)

The guitar is the easiest instrument to play and the hardest to play well – Andres Segovia (1893-1987)

The guitar is your first wings. It’s assigned and designed to unfold your vision and imagination – Carlos Santana (1947-)

The guitar was my weapon, my shield to hide behind – Brian May (1947-)

The media says that equality for women has arrived, but if you look around, you still don’t see girls playing guitars and having success with it – Joan Jett (1958-)

The most important part of my religion is to play guitar – Lou Reed (1942-2013)

The time I burned my guitar it was like a sacrifice. You sacrifice the things you love. I love my guitar – Jimi Hendrix (1942-1970)

The violin is my mistress, but the guitar is my master – Niccolò Paganini (1782-1840)

There’s something about approaching universal truths with the simplicity of the acoustic guitar. You can take it anywhere, and it helps me reach listeners of all ages and walks of life – Jim Croce (1943-1973)

To me a guitar is kind of like a woman. You don’t know why you like em but you do – Waylon Jennings (1937-2002)

To stand up on a stage alone with an acoustic guitar requires bravery bordering on heroism, bordering on insanity – Richard Thompson (1949-)

When the intellectual part of guitar playing overrides the spiritual, you don’t get to extreme heights – John Frusciante (1970-)

When you find yourself in the deepest rut you’ve ever known, don’t ever forget how f*ckin’ good the guitar sounds – ‘Dimebag’ Darrell Abbot (1966-2004)

When you just get mixed up and there’s too much going on, then it’s time to pick up your guitar – Les Paul (1915-2009)

When you think about where guitar playing is going today… it’s going everywhere at the same time – Joe Satriani (1956-)

With my Les Paul, I know I’m small. But I enjoy living anyway – Marc Bolan (1947-1977)

Why did they keep changing guitars and amplifiers when they were perfect? They did the same things with cars, if you ask me. They forgot how to make them right, because they focused on style and bells and whistles – Buddy Guy (1936-)

Your sound is in your hands as much as anything. It is the way you pick and the way you hold the guitar, more than it is the amp or guitar you use – Stevie Ray Vaughan (1954-1990)

Conclusion

Well, there you go. A fascinating summary of the world in which the guitar exists from the real experts. Do I have a favourite quote from among that lot? Nope. How could one pick a single truism out and exclude the remainder? I think that the collective intelligence from these esteemed contributors is what makes the overall message so powerful. Given Fender’s 2018 research that suggests that half of all new guitarists in the U.S. and UK are women, perhaps in the future, it would be good to feature more memorable quotes from prominent female guitarists.

When you think that what they say relates to what is essentially just a bit of wood, metal and plastic (in most cases), the guitar truly stands out as something special. At its most basic, the guitar is an artefact that doesn’t do anything of and by itself, it requires a symbiotic attachment to the person playing it to make it work its magic. It hangs on a strap or sits on your lap and converts the emotional core of the musician’s expression into fantastic guitar music that has touched just about everyone on the planet and has become a global phenomenon like no other.

Whether from musicians or not and regardless of whether there is any profound insight or not, what people will say about the guitar in the future, one can only imagine. Whatever is divulged, ‘the guitar’ will undoubtedly be a topic that will be widely debated for as long as people pick up the instrument and play music on it.

What more can one possibly add? Well… you may have noticed that at the bottom of every monthly article is a ‘CRAVE Guitars’ Quote of the Month’. This is my own way of teasing some mental curiosity as a parting shot. So, while my humble ‘thoughts of the day’ are possibly not worthy of being considered in the company of the hallowed artists quoted above, below is my modest addition to the canon, just where it usually is, at the end of my regular monthly rant. The eagle‑eyed reader may actually recognise it because it appears at the bottom of every CRAVE Guitars’ web page and on all CRAVE Guitars’ related social media profiles. I admit that, when writing this epilogue, I tried to come up with something clever but the attempts were, unsurprisingly, contrived and derivative. So, I went back to where it all began and what I felt deeply when I founded CRAVE (Cool & Rare American Vintage Electric) Guitars over 10 years ago. I looked at it again and realised that it remains a heartfelt and very personal belief, so I reckon it fits the bill as a nice little sign‑off. Nuff said.

Now that really is, possibly, maybe, probably, perhaps the last‑ish part of ‘A Potted History of the Guitar’. Honest. Until next time…

CRAVE Guitars ‘Quote of the Month’: “Love Vintage Guitars. Music matters. Create. Play. Be inspired! Share the passion… Change lives for good”

CRAVE Guitars

© 2018 CRAVE Guitars – Love Vintage Guitars.

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September 2018 – A Potted History of the Guitar Part VII

Welcome back to the latest in a long series of articles chronicling the history of the world’s favourite musical instrument. Last time, we covered the advent of production solid body electric guitars during the guitar’s ‘golden era’ from c.1950-1965. That article also covered some relevant later events, but the essence was about a period of intense invention and creativity, hence why it deserved a separate article dedicated to it, even though much of the content would be familiar to many.

This month’s article mostly focuses on ‘what happened next’ between c.1965-1987, although it does also cover the subsequent period up to the current day, albeit in less depth than the earlier years. Depending on how the rest of the story is covered, this 7th part is likely to be the penultimate episode.

If you’ve been following the various twists and turns along the way, you’ll know that I have tried very hard to strike a balance between light entertainment for the general reader and the level of detail that would appeal to the needs of the nerdiest of guitar geeks out there. As previously stated, this is not an academic thesis – I just don’t have the time or resources to reference every element along the way, so it probably will never make it into book form, which is a bit of a shame but ç’est la vie. However, once the 3,500 year history has been finished, I may try to bring it all together as a ‘box set’ feature on the web site, so it will be easier to find and come back to than monthly instalments. It also provides the opportunity to correct the content. I may also add a bit off the original longer version back in (!!) and to balance the various parts as a more coherent whole.

You may wish to recap on previous articles before starting here at Part VII. If so, the previous segments of ‘Potted History of the Guitar’ series, can be accessed here (each part opens in a new browser tab):

I hope that you’ve enjoyed the journey so far and will stick with it for just a little longer. For me, it has certainly involved a huge amount of hard work researching and learning along the way. There is an enormous amount of information that had to be excluded in order to make it digestible in an online format. As always, while I have been diligent, some errors and omissions will inevitably have crept in. Not only do I apologise if that is the case but also, I welcome feedback from readers in order to correct or clarify. I would also encourage readers who might wish to look at things either from a different perspective or with a different level of detail to explore the fascinating world of guitars for yourselves.

There are not many pictures this month, as the subject matter is largely narrative‑driven. Sorry about that, photo fans.

Post-Modern Reconfiguration, Rejuvenation and Consolidation

It has become generally accepted that the electric guitar’s so‑called ‘golden era’ started at the beginning of the 1950s with the introduction of Fender and Gibson’s solid body electric guitar models and ended in the mid‑1960s around the time that Leo Fender sold up in early 1965, followed by Gibson in 1969.

On the face of it, the years immediately after the mid‑1960s would appear to be of little historic interest, particularly as far as investors and ‘serious’ collectors are concerned. While the 1950s and early 1960s have been very well documented in countless learned tomes, the subsequent years have tended to be characterised by vociferous opinion and anecdote in a relative vacuum, rather than subject to objective scrutiny.

The Internet has, perhaps unsurprisingly, encouraged many already polarised opinions to become even more extreme. Assertive and often throwaway hyperbole of many self‑appointed ‘experts’ has possibly been consistently exaggerated to the point that they have gained some sort of historical validity. Widely read ‘unpopular opinion’ is often misinterpreted as indisputable definitive evidence. It isn’t gospel; there was more to it than what many would have you believe.

This version of the ‘facts’ is arguably simply that and, while every effort has been made to remain impartial, it should be read with a degree of realistic scepticism. This doesn’t mean that there wasn’t some ‘smoke without fire’, just that the flames may have been fuelled by circumstances and intensified by ill‑informed prejudgment.

The music industry wasn’t alone in coming in for acerbic over‑criticism; the American automotive industry was also subject to similar issues during 1960s and 1970s. The parallels extend beyond the superficial with the demise of many historic car brands and the inexorable rise of Japanese competition. As with guitars, some of these old models are now becoming highly sought after. The guitar industry during the latter part of the 20th Century, it seems, was symptomatic of wider deep‑seated socio‑political problems in the world’s largest capitalist economy.

Actually, ‘what happened next’ is an equally fascinating tale and one that is worth spending a little while looking at. At the same time, it’s also worth standing back and looking at the bigger picture as events unfolded. While it’s all a matter of degree, what transpired was rife with intrigue and machination. The appeal of these transitional years is one of the reasons that CRAVE Guitars tends to focus on ‘forgotten underdog’ and quirky cool American electric guitars from between around 1960 and 1989, although not exclusively.

Was that all‑too‑brief 15‑year ‘golden era’ the end of the story? Will guitars built in the ‘dark ages’ between 1965 and 1987 remain ignored most as gross errors of judgement? Will there be another defining period of electric guitar evolution or will musicians spend their lives experiencing mediocrity by default while harking back to that unobtainable time viewed through rose‑tinted spectacles? Perhaps digital technology will deliver the next step‑change with some Darwinian mutation that future writers will look back upon and write about. OK, enough of the rant, on with the story…

The Catalysts

The trouble really started once both Fender and Gibson been acquired by faceless corporations used to running commercial businesses, rather than important customer‑led operations. Despite post‑war prosperity and growth, the period between the mid‑1960s and the mid‑1980s could possibly be described aptly as eventful and tempestuous. In hindsight, whichever way you look at it, the sale of the industry’s ‘big guns’ was a 20th Century watershed for guitar building.

Firstly, let’s take a quick look at what actually happened immediately after the ‘golden era’ drew to a close circa 1965. The subsequent corporate merger & acquisition activity impacted directly on American musical instrument manufacturing up to the end of the 1980s. A few choice examples may help to illuminate the significant strife that befell the industry for a couple of decades (in rough chronological order)…

Rickenbacker – The only one of the major American brands that didn’t ‘sell out’ during the 1960s was Rickenbacker. They had, in some ways dodged that particular bullet, as Adolph Rickenbacker had already sold his company to music industry businessman Francis C. Hall in 1953. In retrospect, the move to transfer the undertaking and to keep it in safe hands seemed both pre‑emptive and positively prophetic. Arguably, the timing enabled Rickenbacker to capitalise on 1950s creative growth and become more resilient to what was to come. RIC (short for Rickenbacker International Corporation) has remained under the ownership of the Hall family since 1953 with John C. Hall as CEO at the time of writing.

Fender – After Rickenbacker, Fender was the first of the big names to capitulate to big business ambition. In 1965, Leo Fender sold his company to CBS (Columbia Broadcasting System) for just over $13m. The reason often given for the sale was Leo Fender’s health, although an injection of capital funding probably was also contributory. Other perspectives cite Leo Fender’s desire to pursue new ideas, which he possibly couldn’t do while running the company. CBS started making changes almost immediately and expanded capacity at Fullerton to increase supply. By agreement, Leo Fender was prohibited from setting up another music instrument company for 10 years, after which he went on to found Music Man (1974) and then G&L (1980). After 20 years under CBS control and on the brink of total collapse, division president William Schultz bought the company, forming Fender Musical Instruments Corporation (FMIC) in 1985. What followed was a period of intense restructuring, with guitar production temporarily moved to Japan for approximately two years before resuming full American manufacturing with the launch of the American Series guitars in 1987. U.S. manufacturing was moved from Fullerton to Corona, California and its headquarters were relocated to Scottsdale, Arizona. Fender was once again back on the path to success as an independent company and has remained so ever since.

Danelectro – Danelectro was originally formed by entrepreneur Nathan Daniel in 1947. Daniel built his business on the back of large scale, low cost department store and mail order demand for electric guitars, often branded as Silvertone and Airline. This enabled him to start building instruments under the Danelectro brand from 1954. By 1966, Daniel sold Danelectro to industry giant MCA (Music Corporation of America). MCA tried unsuccessfully to introduce the Coral brand and to restructure its distribution network. The outcome was that Danelectro ceased production altogether just 3 years later in 1969. The brand was resurrected by the Evets Corporation in the late 1990s and, after several faltering attempts to recapture market share, Danelectro remains in operation as a successful American company with overseas manufacturing based in China and Korea.

Gretsch – Gretsch was originally founded by Friedrich Gretsch in 1883. Two years after Fender and one year after Danelectro, Fred Gretsch sold the family business to the Baldwin Piano Company in early 1967. After many organisational troubles including relocation, factory fires, Chet Atkins withdrawing his endorsement, and misjudged model decisions, Baldwin finally ceased production of Gretsch instruments by 1981. Fred W. Gretsch acquired what little remained of the company in 1985, basically just the Gretsch name and rights ownership. After a number of abortive efforts, consistent output was eventually re‑established in Japan. Rockabilly guitarist Brian Setzer became a key endorsee for Gretsch in the 1990s and consumer interest in the brand was rekindled. Retaining family leadership, Gretsch has been under the patronage of Fender since 2002 and the famous brand is once again a significant player in the guitar industry.

Gibson – Gibson was really the last of the large American names to succumb to corporate ownership. Gibson’s parent company, Chicago Musical Instruments Ltd (CMI) followed the competition in 1969 when Gibson was taken over by a South American brewing company called ECL and then subsumed by Norlin Musical Instruments in 1974. Gibson survived cost‑cutting, relocation to Nashville and general mismanagement largely intact, although its hard‑earned reputation was severely tarnished. Gibson eventually returned to private ownership in 1986 through a consortium management buyout. Despite a major financial crisis and bankruptcy protection initiated in May 2018, there are signs of a positive future for the company.

These were just some of the big players who were able to weather the economic storms during the second half of the 1960s through the 1970s and into the 1980s. In addition to the big names, plenty of other well‑known American companies failed to survive, including:

  • Valco merged with Kay in 1967; a move that included familiar names such as Supro and Airline. However, the newly combined company went bust in 1968
  • National Dobro merged with Mosrite before the latter went bankrupt, also in 1968
  • Harmony lasted until 1975 before it ceased trading

Those that survived the volatility would continue to fight for survival at best. Overall, when viewed in hindsight, it proved a disastrous phase for American guitar making and collectively one that isn’t widely documented, other than in individual circumstances. The ‘golden era’ was, seemingly, definitely over.

As is often the case, the causes of American guitar manufacturing woes between the mid‑1960s and the mid‑1980s are quite complex, based on deep‑seated structural flaws. Looking at the circumstances strategically, there were probably, amongst many other contributory factors, five key issues…

  1. Industry structure and stability – Inward investment and backing of large business should have provided a positive commercial injection to guitar companies who were either struggling with financial difficulties or were unable to grow quickly enough with existing management structures. What actually happened was that big businesses, as is their wont, were looking to cut costs and increase profit, seemingly unaware of the impact that they were having. The large companies tried to stimulate demand by experimenting and introducing new products without assessing whether what they were making was adequately meeting consumers’ needs. For small agile companies, risk taking was a vital part of the creative process, while the bigger firms focused on large scale, efficient production methods, conversely heightening the risks of failure. Remote and disconnected governing bodies tended to dictate business decisions based on balance sheets and shareholder return, rather than customer satisfaction. Arguably, though, the businesses were in dire need of ‘better’ rather than ‘different’ management both before and after takeover.
  2. Industrial relations – Strict operational disciplines, controlled production processes and rigorously applied policies are a fundamental requirement of larger bureaucratic organisations. These management styles were generally not part of the music industry’s ‘way of doing things’ at the time. Companies needed to be managed effectively rather than efficiently and, unfortunately, the pendulum swang too far towards the latter. Business managers exhibited a flagrant disregard for the expertise and skills required to make consistent, high quality musical instruments. Production facilities were relocated, often giving long‑term highly experienced luthiers a ‘move or go’ ultimatum. In addition distribution and dealership networks were changed with little regard for what went before. Unhappy employees and belligerent trade unions led to heated industrial disputes (and worse), thereby causing significant leadership and management problems. Decades of accumulated knowledge, skills, expertise and, perhaps importantly, attitude were lost to the industry in a short space of time – something that would take years to rebuild. The outcome was that quality fell, exacerbating existing deficiencies elsewhere in the industry.
  3. Industry culture – New corporate owners did not fully appreciate or take the time to understand why the guitar industry worked as it did, resulting in fundamental mistakes internally and externally. The latter disenfranchised those involved in the supply chain from distributors to dealers and, ultimately, impacting on paying customers. Crucially, working musicians’ requirements were not being met and, with that dissatisfaction, brand loyalty diminished as professional guitarists looked elsewhere for alternatives. In addition, musical tastes were rapidly changing and short‑lived fads required nimble organisations that knew how to adapt to changes quickly and appropriately. Smaller companies that were better‑tuned into what was going on could flex more easily. The larger corporations, however, were unable to spot change and respond, leading to mismatches and time lags between demand and supply. Many commentators suggest that it was because musicians weren’t running the show. However, guitarists don’t necessarily make good business people (or vice versa!), which might have contributed to the difficulties. Significantly, two of the most influential guitar innovators – Leo Fender and Ted McCarty – didn’t play the guitar at all. Nevertheless, they were effective leaders because they ensured that professional artists were closely involved with business decisions. Importantly, the time when musicians were listened to and relationships were actively cultivated had fallen by the wayside.
  4. Supply problems – Availability of consistent materials, particularly the all‑important tone woods, created challenges for large‑scale American production. Variable density and therefore weight of some imported tone woods meant that it was difficult to manufacture to dependable standards. Depending on the combination of materials, the shortage of quality inputs affected builders to different degrees. Around the same time, sustainability and environmental factors were becoming an issue, leading to further supply issues. Manufacturers started looking to alternative materials including metal (e.g. Kramer, Travis Bean), plastics (e.g. Ampeg/Dan Armstrong) and composites (e.g. Gibson) that were intended to improve consistency and streamline manufacturing processes. Other moves included building guitars not from single pieces of difficult to acquire, expensive wood but from cheaper, smaller, more available cuts. Consumers saw such actions as negative and symptomatic of other perceived underlying problems. Unfortunately for the manufacturers, customers were not impressed by ‘good intentions’ and the changes were seen as cost‑cutting measures taken a step too far. Many consumers saw through superficial claims and resented the big companies for making what they felt were false marketing claims.
  5. Far Eastern competition – Enterprising Japanese companies, revitalised by post‑WWII recovery and able to observe from outside, spotted that American labour and manufacturing costs were contributing to a combination of poor quality and high prices – an equation that would present opportunities to penetrate a previously U.S.‑dominated market. Companies such as Ibanez and Yamaha did two crucial things. The first was to use their structural advantages to make high quality instruments at lower cost, and to produce them in large enough numbers to compete with American products on their own ground. The second thing they did was to brazenly copy iconic American designs, presenting consumers with recognisable products built to (generally but not always) higher standards and sold more cheaply than the American ‘classics’. There is more on the Japanese competitive assault on American guitar makers below. They also used rapidly changing music trends to create openings for entirely new products, including their own designs, thereby beginning to build a strong and more ethical reputation of their own. When the inevitable backlash came (see below), the marketplace had already changed fundamentally.

Lawsuit Guitars and Trademark Protection

During the post‑1965 period, sales of major American brand guitars was in decline and the home industry was in disarray. This provides a broad background against which American companies had to contend. Generally speaking, the way in which the industry and marketplace was organised was not favourable for the likes of Fender, Gibson, Gretsch, Rickenbacker and many others.

The takeovers and general (mis-)management of American firms left the U.S. industry weakened and susceptible to aggressive business manoeuvres. American labour, tooling and material costs didn’t fall, so prices for finished instruments generally remained high for guitars that were increasingly poorly made. It is relatively easy to understand why the 20‑year period between approximately 1965 and 1985 was crucial to reshaping the global guitar making industry.

One particular Japanese guitar maker, Hoshino Gakki Gen, saw an ideal opportunity to enter the fragile American market. Cleverly, Hoshino recognised the potential animosity towards Japanese‑sounding products after WWII and adopted the Ibanez moniker. Incidentally, the Ibanez name was derived from Spanish guitar maker Salvador Ibáñez, who made classical guitars and sold them to Japan from the 1920s. When Ibáñez, failed during the Spanish Civil War (La Guerra 1936-1939), Hoshino acquired the rights to use the name, dropping the accents in the process. Hoshino’s next step was to take over an American company, Elger, which had already been importing Japanese guitars into the U.S. This move gave them ready access to the American territory, initially as Hoshino USA and then Ibanez USA. From 1970, Ibanez began systematically targeting and imitating popular American guitar models, particularly from Gibson, Fender, and Rickenbacker.

Initially, Fender and Gibson chose not to challenge these foreign copies unless they were identical to the originals, i.e. deliberate forgeries. Perhaps they didn’t see the early copies arriving in relatively small numbers as a significant threat and therefore not worth the lengthy and expensive battles through the American court system with no guarantee of success. Perhaps naively, they may have seen the copies as providing entry‑level experience that would lead consumers to trade up and purchase the ‘real thing’. Nobody really knows for sure. However, by taking their eye off the proverbial ball, the already struggling American brands were storing up a hornet’s nest of latent problems.

The relatively cheaply made Japanese copies often used bolt‑on necks, cheap materials and inferior hardware. Having said that, they were often reasonably well made for what they cost the consumer. The slavish copies appealed to many novice guitarists wishing to have guitars that, at least visually, looked like the more expensive American counterparts without the accompanying high price tags. Notably, and perhaps pertinently, Fender’s own low cost ‘student’ guitar lines (the Mustang ‘family’) and Gibson’s budget models (the Melody Maker) didn’t resemble their upmarket pro‑level instruments, further exacerbating the weaknesses in the eyes of customers.

The Japanese picture at the time is typically complex and confusing, particularly when trying to differentiate the production companies from the brands they made and the importers they used. Some of the companies such as Tokai, Greco, Yamaha and Suzuki followed Ibanez’s lead and jumped on the cloning bandwagon, making relatively faithful copies of American guitars.

The huge Kawai Teisco company was a mass producer that made guitars under many names, including Apollo, Domino, Kent, Randall, Sterling, Victoria and Winston. One brand, Antoria was actually a German company (Framus) that imported Japanese Guyatone (Suzuki) guitars that included replica Stratocaster copies. Others, such as British firm CSL (Charles Summerfield Limited) originally rebranded imported Ibanez guitars. Columbus was another brand that simply imported Japanese‑made guitars under its own name. Hondo was an American company that imported Japanese copies, giving them some home‑grown legitimacy. The Spanish‑sounding Fernandes, on the other hand, was a wholly owned Japanese company that also used the name Burny. Many companies made guitars for other companies, so the picture is further obscured. There were many, many Japanese manufacturers that were largely unknown outside the country but were indirectly contributory to the assault on America and Europe in the 1960s and 1970s, including Fujigen Gakki, the aforementioned Hoshino Gakki Gen (who also used the Tama brand), Matsumoku, Moridara and Tombo.

So… just what were all these Japanese companies actually targeting? In particular, Gibson’s Les Paul and SG models, as well as Fender’s Telecaster and Stratocaster came in for ubiquitous copying. Popular Martin, Guild and Gibson acoustics also came in for replication, as they were the world’s most recognisable acoustic instruments at the time. Acoustic copies including names like Takamine, Morris, Pro Martin and Ventura. Even the fonts used for headstock logos often mimicked the original American brand styles.

As volumes increased, the wave of imports understandably caused problems for the original manufacturers and it was only a matter of time before there was a defensive response. That reaction was based largely on Gibson’s famous Les Paul and particularly the outline shape of the headstock.

In June 1977, Gibson’s owners at the time, Norlin, filed a legal case against Ibanez/Hoshino for copying the Gibson ‘open book’ headstock outline. The case was settled out of court by February 1978, by which time Ibanez had already changed their headstock shape. However, since 1974, Ibanez had been astute enough to foresee the complication and had been developing and improving its own unique Artist guitar designs, thereby circumventing any further rights issues. From 1978, once the lawsuit was behind them, Ibanez focused purely on its own designs.

Despite appearances, there was, in fact, only one landmark lawsuit at the time and it only related to the design of the headstock on Gibson guitars. Presumably, other American manufacturers were watching and waiting for the outcome of the Gibson case. Not looking for potentially damaging confrontation in the courts, other Japanese companies sought to avoid the wrath of the American companies and changed their designs just enough so as not to fall foul of further litigation.

Ironically, some of the Japanese ‘lawsuit’ guitars have since become collectable in their own right. Although many copies that claim to be subject to the lawsuit aren’t, they are just guitars made during the ‘lawsuit era’ of the late 1970s. Generally speaking, Japanese guitar making – having made its mark for better or worse – went on to plough their own furrow in the multinational market, establishing a successful business model on which they could build.

The imitation game hasn’t gone away completely though. Many ‘knock off’ guitars in the 21st Century are emanating from China, where there is little effective means of legal challenge. While some of the guitars originating from China replicate American designs and are produced in large volumes, some of the fakes are appearing in small quantities as very convincing forgeries of rare and valuable vintage instruments.

Also, somewhat ironically, the big American brands struck back by strategically shifting manufacture of lower cost instruments off‑shore. Fender made guitars in Japan from 1982, only later changing the name to Squier to differentiate them from the American originals. Similarly, Gibson started Far Eastern manufacture of Epiphone guitars in Japan in the early 1970s, then in Korea from 1983, before relocating production again in 2003 to a dedicated Epiphone factory in Qingdao, China.

In 1984, PRS guitars was established by luthier Paul Reed Smith and has since become one of America’s major guitar manufacturers. To cater for all price points, PRS also introduced Korean production facilities for its SE‑branded guitars in 2003. While on the subject of lawsuits, after PRS had released the PRS Singlecut in 2001, Gibson filed a trademark infringement claim against PRS for allegedly copying the Les Paul design. Gibson’s lawsuit failed at appeal and PRS resumed production of the Singlecut, albeit slightly altered, from September 2005.

Fender now actively defends its trademarks, which exist in perpetuity, unlike patents that have a limited duration. To illustrate the issues, Fender’s defence of its trademark headstock design reads as follows, “The headstock is the key source-identifying feature of the modern electric guitar. In particular, the shape of the headstock (which, in the types of guitars at issue here, is part of a single piece of wood that also includes the guitar neck) is nonfunctional and primarily serves to identify the brand and model of the guitar. Fender owns trademark rights and federal registrations for the shapes of its headstock designs. These marks are instantly recognizable to generations of musicians and music fans as indicators of the source of Fender’s products and of the immense history and goodwill associated with Fender.”

Furthermore, Fender lost a 2009 application to trademark its guitar designs retrospectively. Opponents stated that consumers had had decades of unopposed exposure to those shapes from a wide variety of other guitar makers. This particular ruling opened the door to many look‑alike guitars, bar the familiar and distinctive headstock shapes.

Rickenbacker, unlike many of its counterparts, trademarks its important designs and vigorously protects them through the courts, hence why there are generally fewer Rickenbacker copies on the market compared to Fender and Gibson clones.

The whole issue of who owns what and how owners’ rights can be protected in a global market rife with replicas is a hugely complex issue and the nuanced legal debates are not for this story, so it is time to close this particular case and move on.

The Fallout and Time for Objective Re-assessment?

The Gibson law suit was, however, a wakeup call for American guitar building, as it proved beyond doubt that they were vulnerable to competition. While it may seem a relatively small isolated incident, it was contributory to the way in which guitar making, distribution and sales had to change. It was time for a shake‑out. By getting back to the basics, the rebuilding of American production that took place from the mid‑1980s resulted in vastly improved fortunes, even though it would take years for several companies to return to prosperity. Gibson and Fender were back in private ownership, Rickenbacker had sustained its business and, although Danelectro and Gretsch would find success, it took some time to regenerate historic popularity.

Despite what naysayers, respected journalists and wealthy vintage guitar collectors will delight in telling anyone who will listen, not all guitars built between 1965 and 1987 (when Fender introduced the landmark American Standards) are bad. Yes, there are many examples of poor quality instruments produced during those ‘dark ages’ but, let’s be honest, that has always been the case. Just look at some of the cheap and nasty instruments from the 1950s and early 1960s produced during the ‘golden era’.

Being a bit provocative and controversial, it is the author’s considered belief that there were many very good instruments built in the 1970s but these tend to be overlooked and caught up in the sweeping generalisation that ALL instruments from that period are sub‑standard. Some unique and interesting models only appeared during the 1970s and 1980s as part of the drive for experimentation. Some of these experiments were often made for relatively brief periods before they disappeared again. As a result, many of these rare examples are highly likely to be of interest to collectors in the future. As vintage prices of 1950s and 1960s guitars are rapidly increasing beyond many enthusiasts’ ability to purchase them, 1970s and 1980s guitars are also creeping up in value and are likely to become the ‘next big thing’ in the vintage marketplace. When they do eventually become desirable, which they will, that critical labelling of ‘poor quality’ is likely to be conveniently forgotten as the wheat is separated from the chaff.

Generally speaking, with the introduction of automated and computer controlled construction technologies, instruments from c.1990 onwards are generally consistently well‑made. This means that poor quality instruments are fewer and further between. Value‑for‑money since the 1990s has never been better with some very good guitars available at relatively low prices compared to the past. Broadly categorising the ensuing years between, say, 1990 and 2000 as a period of rejuvenation, resurgence and consolidation in the face of significant and multifarious challenges including economic downturn. The dawn of the new millennium saw further change including diversification, growth and a degree of reconfiguration. The reality, perhaps obviously, isn’t simply a case of general classification though, so such broad descriptions may best be regarded as a bit of artistic licence on the author’s part.

It may seem strange but it was often the inherent manufacturing variations and inconsistencies that have led to the handmade ‘golden era’ guitars becoming so desirable in the first place. As the idiosyncratic traits of the past have been ironed out, consumers have had ready access to consistent, reliable and higher quality guitars at virtually all price points. However, the increase in standardisation means that many modern mass‑produced guitars are often described as ‘generic’, samey and bland. It is also that lack of variation that has led to the boom in boutique, custom and modded guitars in the 21st Century.

Only time will really tell whether some of these maligned 1970s guitars will be re‑evaluated and achieve better recognition. Good examples will undoubtedly become increasingly sought after and collectable.

Recovery and Rejuvenation

Musical tastes continued to change and the 1980s and 1990s were no different. One trend was a move away from guitar music to highly produced electronic keyboard music. Japanese giant Roland (owner of BOSS effect pedals) tried to popularise the guitar synthesizers on the back of the electronica trend, as did consumer electronics company Casio who were more famous for calculators rather than guitars.

Another trend in musical taste was the explosion in popularity of glam, hard and ‘shred’ rock. Ironically, it was companies like Ibanez, once the scourge of copy guitars, which was ideally placed to cater for the trend with some cleverly designed genre‑appropriate instruments, such as their Destroyer, Iceman and Jem guitars.

Ibanez had cleverly repositioned themselves and continued to do so in order to sustain competitive advantage. In another canny move, Ibanez courted the new breed of virtuoso instrumental rock musicians, which proved successful. American guitarists such as Steve Vai and Joe Satriani were regularly seen using and advertising the Ibanez brand. Other Japanese companies followed suit, such as Yamaha and ESP/LTD. American brands such as Dean, Jackson and BC Rich also exploited the growing market for pointy rock alternatives to the old‑hat rock shapes such as Gibson’s Explorer and Flying V. Times had moved on and the traditional industry stalwarts were once again looking tired, on the back foot and at a strategic disadvantage.

By the time that some sort of equilibrium was restored from the late 1990s, the music and guitar landscape was very different from the end of the ‘golden era’. There was room for big music companies to grow, such as Peavey and Ernie Ball, the latter having bought out Leo Fender’s Music Man in 1984. The ‘big four’ brands were still there – Fender, Gibson, Rickenbacker and Gretsch, who continued to expand their ranges into high‑value custom shop as well as low‑priced models. In addition, once the barriers to entry were lowered, there were many small, opportunistic companies that sought to grow market share on their own terms, such as PRS. There was also a whole thriving boutique sub‑industry that focused heavily on producing custom instruments built to individual guitarists’ requirements; a healthy trend that continues to flourish well into the 21st Century.

The 2000s saw a reversal of fortunes with synth‑based dance and pop music becoming clichéd and well‑worn. This change of fortune facilitated a major resurgence in guitar music across a whole range of musical genres but specifically the burgeoning indie/alternative music scene. Indie music also triggered a renewed interest in retro‑styled instruments often evoking quirky designs from the past. This revitalisation enabled many gone but not forgotten guitars to experience a new lease of life. In addition, metal, progressive/contemporary, alt‑country and blues/rock genres have also seen rejuvenation and/or revivals, together with relevant instruments to suit. Even the likes of Fender, Gibson, Gretsch, Danelectro and Rickenbacker have benefitted through reissues of previously defunct models. All in all, many guitar‑based musical styles continue to flourish and guitar sales benefit from the 21st Century appetite for diversity.

Interestingly, in the 2000s and 2010s, with the renewed interest in both retro and vintage designs, many of the old American brand names that went out of business in the 1960s have since re‑emerged, including Supro, Valco, Airline, Harmony and Kay.

The global recession that started in 2008 has been the longest and deepest since the 1930s severely dampened demand for discretionary purchases such as musical instruments. However, the desire to own and play the world’s favourite instrument endures, despite regular proclamations of the ‘death of guitar music’.

Music Trades data shows that total guitar sales in America, either by number or value, have shown a general increasing trend per year since 2009:
Year    Number  Value
2009    1.65m     $924m
2010    1.74m     $922m
2011    1.94m     $921m
2012    2.34m     $903m
2013    2.34m     $821m
2014    2.50m     $839m
2015    2.49m     $935m
2016    2.47m     $1,001m
2017    2.63m     $1,070m

In comparison, the number of electric guitar sales in America has remained largely steady since the start of the recession. Where these figures will go in the future and whether sales will regain pre-crash levels anytime soon is a betting man’s game. The market is, judging by these indicators, likely to stay challenging for some time to come.

One very positive trend is that research by Fender in 2018 shows that 50% of new guitarists in the U.S. and the UK are females, suggesting that equality is finally making progress in the music industry.

Modern‑day guitarists have learned to become fickle and much more discerning. No longer could a few privileged brands expect musicians to be loyal or for their products to be accepted as the default ‘go‑to’ solution. While slower to adapt, the American ‘big four’ fought back and, although often constrained by their past, were forced to innovate and compete or die. Not all of those experiments have been successful but the point is that they are trying to adjust to the inevitability of the brave new world.

Looking at the bigger picture, the diverse structure of the guitar industry is healthy for both producers and consumers. While things will change again, the fragmented nature of the marketplace in the 2010s means that risks of major step change are reduced. For the long‑established brands, the asset value of the ‘classics’ is now cemented and, to some extent, can once again be relied upon in terms of quality and value. The reliance on industry standards also creates a problem for the likes of Fender, Gibson, Gretsch and Rickenbacker, as it inhibits what they can do in a way that consumers will accept, witness Gibson’s failed attempt to move into consumer and lifestyle electronics.

Ultimately, nothing is set in stone and there is very little that can be considered genuinely ‘new’. The only certainty is that change will be continuous and necessarily incremental. Digital music technology will continue to be both a threat to, and an opportunity for, manufacturers. The hybridisation of analogue instruments and digital technologies is still in its infancy and only time will tell, which companies will respond positively and which will fail to adapt and fall by the wayside (again).

That brings us pretty much up to the current day, at the time of writing (2018). As English punk rock pioneer Joe Strummer of The Clash once said, “The future is unwritten” and how true that is. We are nearing the end point of the guitar’s long story… except that the story will continue in perpetuity. All that is really left to do is to describe the current position (again at the time of writing) and to speculate, somewhat idly, about what that unwritten future may hold.

End of Part VII

Here we are at the end of yet another episode in the guitar’s extended tale. We are pretty much up‑to‑date and therefore almost at the end of the journey, with (I think) just one more article to go. I hope that you’ll join me, hopefully next month for the conclusion… as far as there can be one.

I am now beginning to deliberate about a companion series of articles for next year (2019). Before that happens, I need a rest from this massively resource intensive exercise. I can’t yet reveal what that new series is, as I am thinking about things I haven’t thought of yet (if you get my drift). I will have to consider how it might be done in a way that I haven’t seen elsewhere up to now – I need to bring something new to the subject matter, otherwise it is just regurgitating what others have already done. Watch this space… In the meantime, I have to start planning what I’m going to fixate upon for the remainder of this year.

Right now though, it’s time to stop writing about guitars and to start playing one of the darned things, so I’m off to plink my plank! Until next time…

CRAVE Guitars ‘Quote of the Month’: “Whatever was pre-modernism like?”

© 2018 CRAVE Guitars – Love Vintage Guitars.

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August 2018 – A Potted History of the Guitar Part VI

Hello again, guitar history fans and welcome to August 2018’s article in the series on the history of the guitar. There is no point in beating about the bush, it’s time to dive right back in where we left off last month with the birth, and now – to extend the analogy – the growth of the electric guitar from early years to adolescent hood.

If you wish to recap on previous articles before starting here, the ‘Potted History of the Guitar’ series, can be accessed here (each part opens in a new browser tab):

The Modern Solid Body Electric Guitar

This part of the guitar’s story covers the period of fundamental and rapid innovation as well as pragmatic entrepreneurialism that starts around the late 1940s and early 1950s, a period of intense creativity that would come to define the modern electric guitar. Once the essential foundations were laid by Rickenbacker, Gibson and a few others, the popularity of the guitar was about to explode.

Since the time of the guitar ‘big bang’, instruments would continue to be improved and refined; an incremental process that continues unabated up to the current day. However, nothing like the level of creativity that heralded the ‘dawn’ of the electric guitar era. It was the start of a so‑called ‘golden era’ that would last about 15 years.

While acoustic guitars continued to develop after the 1930s, they were just about as loud as they were going to get without some form of amplification. Electric archtop and early solid body electric guitars had started the ball rolling during the first half of the 1930s and guitarists were buying into the increasing trend for electric guitars of one sort or another.

While not alone in influencing guitar development, today’s ‘big two’ companies – Fender and Gibson – have between them, been responsible for, or at last instrumental (sic!) in, many of the major innovations and landmark electric guitars since the 1950s. Therefore, the focus here is predominantly, but not exclusively, on the contribution from these two major manufacturers.  Much credit though is due to the vast number of other guitar builders – way too many to mention them all by name – that have played their part in developing the musical landscape over the decades, and which we enjoy today. Without their competition to keep the ‘big two’ on their toes, the quality and price equation might have gone too far in opposite directions. Thankfully, there is no monopoly in the guitar market – far from it in fact – and that fact, as it turns out, is a very good thing for musicians all over the world.

However, before the story moves on to Fender and then Gibson, we need to take a short diversion before getting back on track…

Bigsby Guitars

No history of the formation of the electric guitar would be complete without some mention of Paul Adelburt Bigsby (1899-1968). P.A. Bigsby was a motorcycle racer, inventor, designer and builder based in California. Bigsby has often been quoted as saying confidently, “I can build anything”.

Historically, Bigsby might be better known for his iconic Bigsby vibrato systems. Less well known is that Bigsby was also responsible for pioneering solid body electric guitars as well as for revolutionising pedal steel guitars.

Bigsby collaborated with lap steel guitarist Earl ‘Joaquin’ Murphey (1923-1999) of Spade Cooley’s orchestra in the 1940s. Murphey helped to persuade Bigsby to start making guitars in the first place, in around 1946/1947. Bigsby built Murphey several steel guitars by 1947, with two or three necks. Murphey’s successor in Cooley’s band, another steel guitarist called Speedy West (1924-2003), not wishing to be outdone, also commissioned Bigsby to build him a custom pedal steel guitar in 1948.

Around the same time, successful country and western artist and good friend, Merle Travis (1917-1983) asked Bigsby to fix a wayward vibrato on his Gibson L-10 guitar. Bigsby subsequently went on to build a complete solid body electric guitar for Travis, based on a sketch Travis had made. Travis’s Bigsby guitar attracted a lot of attention and other artists queued up for Bigsby to make further custom guitars, including for acclaimed session guitarist with the ‘Nashville A-Team’, Grady Martin (1921‑2001).

Bigsby’s guitar designs not only seem familiar, but also seem well ahead of their time for 1948, especially when compared to anything else on the market. The Bigsby Merle Travis guitar has a single cutaway body not dissimilar to Gibson’s Les Paul models and a neck/headstock outline that bears a notable resemblance to Fender’s Stratocaster. Bigsby’s design predated both the Les Paul (1952) and the Stratocaster (1954) by several years. Many have contended that Gibson and Fender plagiarised, rather than simply being influenced by, Bigsby’s original designs. Hindsight provides the opportunity to speculate but the truth is shrouded in idle debate and misinformation.

Partly because he wanted to make most of the parts himself, Bigsby only produced a very small number of finished custom‑built instruments up until 1956, where after he concentrated on the vibrato business. However, as his guitars never entered full production, his legacy consists of a few unique examples of his craftsmanship. Unfortunately, Bigsby kept no records of his creations. The company he founded undertook extensive research and can document 47 steel guitars and only 6 standard guitars, along with a few other custom instruments surviving to the current day. Others may yet come to light at some point to be authenticated.

Bigsby’s name is now synonymous with his ubiquitous vibrato tailpieces, which have adorned countless guitars since the 1950s. Bigsby sensibly filed a patent for his ‘tailpiece vibrato’ in November 1952, which was granted by the U.S. Patent Office in March 1953. The rest, as ‘they’ say, is history.

When his health started to fail, Bigsby sold his company to retired Gibson president Ted McCarty in 1966. Paul Bigsby died 2 years later in 1968 at the age of 68. Subsequently, Gretsch bought the Bigsby enterprise from McCarty in 1999. Bigsby Guitars is now making limited edition guitars under the patronage of Gretsch.

Many of those aware of Bigsby’s pioneering work feel that he should be given greater credit for his contribution to guitar history. One might only wonder at the course of modern guitar history had Bigsby capitalised on his creative designs. Bigsby may have been first in a lot of areas but it was other companies that catered for the market and it is the commercial success brought about by mass production which is where the story then continues.

Fender Solid Body Electric Guitars

Clarence Leonidas ‘Leo’ Fender (1909-1991) was an electrical engineer by trade. He started out in business as Fender Radio Service in 1938, repairing radios, phonographs and valve amplifiers. Recognising the growing demand for his skills from the music industry, Fender looked to use his growing expertise in that area. Along with business partner and former Rickenbacker employee Clayton ‘Doc’ Kauffman, Fender co‑founded the short‑lived K&F Manufacturing Corp in 1945. K&F’s intention was to manufacture musical instruments and amplifiers, including lap steel guitars that were particularly popular at the time.

By 1946, Fender had parted ways with Kauffman and established the Fender Electric Instrument Manufacturing Company, based in Fullerton, California. The company, known to most simply as Fender, has become one of the pre‑eminent and most widely recognised manufacturers of electric guitars, basses and amplifiers in the world. Historically, Fender is particularly important because of its ground breaking role in making electric instruments and amps accessible to mass markets eager for the new‑fangled technology in the 1950s.

Leo Fender’s vision had less to do with building small numbers of bespoke instruments and more to do with commercial large‑scale manufacture of instruments using tried and tested production methods. Fender wanted the electric guitar to be straightforward to manufacture as well as easy to service and maintain. Leo Fender asked George William Fullerton (1923-2009) to join the company in 1948. Fullerton’s appointment was important, as he would become a long‑term business associate not only at Fender but also in subsequent post‑Fender enterprises, including Music Man and G&L (an acronym standing for George & Leo).

Even though Fender had introduced amplifiers in 1947, Fender’s business began focusing on guitar designs and in c.1949 the company started making prototypes of what would eventually become the iconic Telecaster. The early prototypes used a body largely designed by George Fullerton. The first prototype exhibited a 3‑a‑side lap steel‑style headstock, while the second attempt looked more Fender‑like. Both prototype headstock designs bore a similarity to those seen on Bigsby’s guitars.

Fender offered the first mass-produced Spanish-style solid-body electric guitar to the public in 1950. The initial few guitars were single pickup models called the Esquire, although confusingly, a small number of Esquires were also ordered with two pickups.

The production dual pickup model was originally named the Broadcaster until Gretsch objected to the use of the name, as they had produced drums using the Broadkaster name since the 1920s. Fender complied and for a short period between February and August of 1951, the guitar appeared with no name on the headstock, leading to the popular nickname ‘Nocaster’ to describe its curious temporary anonymity.

Fender filed a patent for the Telecaster design in April 1951, which was awarded quite quickly by the U.S. Patent Office in August 1951. The familiar twin pickup single cutaway guitar, now formally named the Telecaster was made available to the public from mid‑1951 and has, remarkably, remained in continuous production ever since.

Although instantly recognisable nowadays, the Telecaster was unlike anything that had come before. The way they were put together was revolutionary; using a modular construction comprising a single cutaway slab body of solid ash wood and a removable maple neck secured by four screws on the back of the body. The simple and sturdy design proved not only resilient but also efficient and relatively cheap to manufacture using established assembly line techniques of the time.

While there have been many variants of the Telecaster over the years, including the Custom, Deluxe, Thinline and Elite, the original fundamental design elements have remained largely unchanged over many decades.

Not content with the success of the Telecaster, Fender and this team went on to design and market the enormously popular Stratocaster in 1954. Unlike the Telecaster, the Stratocaster employed a futuristic double cutaway ash body with deep rib and forearm contours for player comfort, 3 single coil pickups and a clever floating vibrato system. Fender retained the bolt‑on maple neck, albeit with a shapelier headstock than the Telecaster and eerily reminiscent of Bigsby’s earlier design. Fender filed a patent application for the Stratocaster’s ‘tremolo’ (a misnomer – it is actually a vibrato) design in August 1954, which was subsequently awarded in April 1956. The Stratocaster, like the Telecaster before it, became phenomenally successful with consumers and has been in continuous production since its launch.

Just as revolutionary for bass players, Fender also pioneered the commercially successful electric solid-body bass guitar. The Precision bass first appeared shortly after the Telecaster in 1952 and before the Stratocaster. Before the Precision, bass players had to contend with cumbersome acoustic, hollow body, fretless upright basses. The Precision was an ergonomic godsend, especially for travelling musicians. Like a guitar, the Precision featured a fretted neck making the instrument much more accessible to neophytes wanting to jump on the bandwagon of popular electric guitar music in the 1950s and 1960s. The 34”‑scale fretted neck gave practical credence to the new bass’s name – Precision. Fender filed a patent for the bass guitar in November 1952, which was awarded in March 1953.

Initially, the Precision took many design cues from the Telecaster before updates in 1954 and 1957 gave it the now‑familiar characteristics more akin to the Stratocaster. Not resting on their laurels, Fender followed up the hugely successful Precision with the twin‑pickup offset Jazz bass in 1960.

These four models – Telecaster, Stratocaster, Precision and Jazz – represented the enduring ‘core’ models around which Fender experimented with other designs. It is very unusual in industrial design history to ‘get it right’ first time and then for those products to remain relevant for over six decades (… so far, and counting). However, Fender seemed to have achieved just that. Fender, however, not content to stand still, kept innovating.

In the late 1950s and early 1960s, Fender also introduced two luxury contoured offset‑waist body models; the 25½”‑scale Jazzmaster in 1958 and the shorter 24”‑scale Jaguar in 1962. Both models used entirely new single coil pickups and both had separate, complex ‘rhythm’ and ‘lead’ circuits. The controls were not intuitive, which put off some players. The high‑price of the Jazzmaster and Jaguar may also have deterred customers and both models failed to attract the intended target audience – traditional jazz guitarists wedded to the competition’s archtop designs. However, both the Jazzmaster and Jaguar gained a significant boost from an unexpected source. Popular west coasts surf musicians including The Beach Boys and The Ventures adopted the new offsets and gave them some legitimacy. Ultimately though, poor sales led to Fender discontinuing the Jaguar in 1975 and the Jazzmaster in 1980. Wisely, Fender has subsequently successfully reissued both models for newer generations to discover.

One of the key success factors for Fender was the introduction of custom colour options in addition to the limited standard blonde and sunburst finishes. Custom colours were based on popular automobile paints made by DuPont during the American car craze of the 1950s. Customers could custom order new guitars from a range of exciting colour finishes for an additional 5% upcharge. Fender was also open to accepting standard colour guitars for factory refinishing in the custom colours. Popular names for the custom colours included Olympic White, Lake Placid Blue, Daphne Blue, Sonic Blue, Shoreline Gold, Burgundy Mist, Sherwood Green, Surf Green, Foam Green, Fiesta Red, Dakota Red, Candy Apple Red, and Shell Pink. Early models with genuine custom colours are relatively rare and have since become highly desirable with vintage guitar collectors; some guitars fetching a hefty premium on the vintage market compared to the standard colours. Many of those original custom colours phased out by 1969 to 1972 have now become very popular again as standard colours in the 21st Century.

Strategically, Fender tried to cover all bases by also introducing a range of short-scale (initially 22½” and then 24”) ‘student’ models including the Musicmaster (1956), Duo‑Sonic (1964), Mustang (1964) and Bronco (1967). To differentiate the ‘student’ instruments from the pro‑level models, Fender designed hardware and finishes that was unique to these models. The Musicmaster and Bronco had single pickups, while the Duo‑Sonic and Mustang had two pickups. The Mustang and Bronco also featured bespoke vibrato systems while the Musicmaster and Duo‑Sonic had fixed bridges. While these budget models have found a strong following by those in the know, they have had chequered histories, all having been discontinued and reissued over the years. Seen as peripheral to the ‘core’ classics, the high volume low cost guitars undeservedly attract a lower profile and lower resale values on the vintage collector market despite being made at the same factory, by the same staff, using the same materials and tools.

In the minds of most guitarists, Fender was a solid‑body guitar maker. After the failure of the Jazzmaster and Jaguar to persuade traditionalists to change brand, Fender attempted to compete with Gibson’s popular ES range of semi‑acoustic guitars. Fender introduced the fully hollow‑body Coronado in 1966, designed by German luthier and Rickenbacker guitar designer Roger Rossmeisl. The Coronado retained Fender’s ‘bolt‑on’ maple necks with six‑a‑side headstocks, although the pickups used were unusually DeArmond single coil models. Unfortunately for Fender, the ill‑fated Coronado proved a commercial failure and was discontinued in 1972. After a short‑lived venture into archtop jazz guitars with the rare Montego and LTD models between 1968 and 1972, Fender tried again in1976 with the introduction of the upmarket semi‑hollow humbucker‑equipped Starcaster. Like the valiant attempts before it, the Starcaster met with the same consumer resistance and proved equally unsuccessful, resulting in it being summarily discontinued in 1982. Notably, both the Coronado and Starcaster models were reissued by Fender in 2013 and continue in production today.

There have been many other Fender solid body electric guitars over the years including the Bass V & VI, the Electric XII, Bullet and Lead amongst numerous others.  In addition, there were many variations on a theme, for instance the Coronado came in Antigua, Wildwood, XII and bass versions. Similarly, the Musicmaster and Mustang also had short‑scale bass models. Other examples include parts‑bin oddities like the Swinger and Maverick. Many later experiments were undertaken by the Japanese arm of Fender without any risk to the company’s ‘Made in USA’ standing. Japanese‑only models include the Performer, Katana and the Gibson‑like set neck Flame. Many of these low volume under‑the‑radar guitar models are often described as ‘forgotten Fenders’.

As covered in Part IV of the story, Fender has also sustained a very successful line of guitar and bass amplifiers dating from the late 1940s right through to the current day, including landmark valve amps such as the Princeton, Champ, Bassman and the mighty Twin Reverb (among many others). Like Marshall and Vox from the UK, Fender amps have become synonymous with modern electric guitar music.

The successful honeymoon period for Fender was, however, not destined to last forever. In early 1965, Leo Fender sold his company to the Columbia Broadcasting System (CBS), reportedly for $13m. Despite investment and efforts to diversify the product lines, manufacturing quality varied considerably due to poor management and cost cutting, particularly during the 1970s. Industry reputation and credibility waned and Fender sales suffered significantly, especially in the face of aggressive competition from Japan. One of the strategies adopted by Japanese companies at the time was, despite the existence of U.S. patents, to flagrantly copy American guitar designs. Japanese companies produced large numbers of guitars built to high standards and sold at low prices. This shameless targeting of American products placed an already struggling Fender under considerable pressure. By 1981, Fender had brought in Dan Smith from Yamaha as Marketing Director to oversee selective guitar redesigns and, along with Fender luthier (and founder of the Fender Custom Shop) John Page, to breathe new life into Fender’s fortunes.

After making considerable improvements across the business, 20 years after being sold to CBS, a management buyout was initiated by CEO William Schultz (1926‑2006). In retrospect, Schultz is now widely regarded as ‘the man who saved Fender’. Fender Electric Instrument Manufacturing Company was acquired from CBS by its own employees in 1985 and the newly privatised company was renamed Fender Musical Instruments Corporation (FMIC). The sale did not, however, include the existing Fullerton factory, so Fender was forced to construct a new plant at Corona, California which started limited manufacturing in late 1985.

After two years of restructuring the business, the post‑CBS Fender American Standard Stratocaster was introduced in 1987. While superficially similar to previous models, the American Standard was a significant model that signified the company’s return to form and commercial prosperity. In the same year (1987), Fender set up their in‑house Custom Shop (nicknamed ‘The Dream Factory’), based at their Corona facility in California. The aim of the Custom Shop was to showcase just what Fender’s master luthiers were capable of building.

Fender’s headquarters are now based in Scottsdale, Arizona, with North American manufacturing facilities in Corona, California, and Ensenada in Mexico. Off-shore production of budget Squier guitars and basses is based in Korea and Japan. Fender has continued to innovate, introducing ‘custom shop’, ‘vintage reissue’ and ‘relic’ instruments and a range of electronics to a market hungry to recapture the ‘golden years’ of pre‑CBS Fender instruments and amps.

We have become so familiar with the Fender Telecaster, Stratocaster and Precision, that we sometimes forget just how revolutionary these designs actually were back in the 1950s and what they, perhaps unwittingly, came to represent. Looking a little more broadly helps to put things into context. Loud and brash electric guitars undoubtedly helped to define the musical uprising brought about by the advent of rock ‘n’ roll. At the same time, a western social and cultural transformation was taking place in the wake of post‑WWII austerity and despite prevailing conservative Cold War political paranoia. Affluent and often puritanical middle class values allied to consumers’ relentless drive to satisfy materialistic aspiration were fuelled by media, film and television. Opposing the status quo was a growing urban resentment, an angry youthful rebellion boosted by emerging anti‑conformist liberalism and radical demands for greater personal freedoms. Fundamental change was, arguably, inevitable. The turmoil created in the 1950s began to reshape the fabric of society in both the U.S. and the UK and this, in turn, propelled musical experimentation and creativity at a pace never seen before. Fender’s electric guitars not only enabled that particular wave to be ridden with verve, passion and a certain degree of teenage angst, but also came to symbolise many defining events for a frustrated generation, a subversive movement that would last well into the 1960s. When Marlon Brando was asked the question in the film ‘The Wild One’ (1953), “Hey Johnny, what are you rebelling against?” he retorted disinterestedly “whadda you got?” For a while at least, it was hip to be cool and cool to be hip.

If there are any guitars that qualify for the terms ‘iconic’, ‘classic’ and ‘industry standard’, these original Fender models have to be up there with the best and most enduring industrial design wonders of all time. In particular, the timeless design of the ‘Tele’ and the ‘Strat’ have persisted in the minds of guitarists over many decades, and will surely continue to do so for the foreseeable future.

Those ‘new’ guitars back in the 1950s are now hugely valuable vintage instruments and are part of our collective music heritage. Vintage Fender guitars, basses and amplifiers are much sought after by collectors, musicians, dealers and enthusiasts alike, with many key models originally made prior to the CBS takeover in 1965 now reaching high vintage guitar market values. Authentic vintage instruments associated with successful artists (and with documented provenance) attract an even higher price premium on the collectable market, for instance, Eric Clapton’s famous c.1956 ‘Blackie’, which was sold for $959,500 to Guitar Center at Christie’s in New York in 2005.

Gibson Solid Body Electric Guitars

The history of Gibson guitars is much longer than that of its main current‑day rival Fender and much of this has already been covered elsewhere. The crucial part that Gibson played in this stage of guitar evolution is picked up again here in the mid‑20th Century.

During the 1940s, popular American jazz guitarist, performer and musical inventor Les Paul (1915-2009) – born Lester William Polsfuss – had become increasingly unhappy with the compromises experienced by electric acoustic archtop guitars. In an attempt to overcome the shortcomings, Les Paul had been actively experimenting with guitar design from around 1939. A famous early prototype electric guitar assembled by Les Paul out of hours at the Epiphone factory around 1940 was nicknamed ‘the log’, which was essentially a solid piece of 4”x4” pine timber running the length of the body, providing the base for the strings, bridge assembly and pickups. To make the design appear more guitar‑like, Les Paul attached a traditional guitar neck and two hollow guitar ‘wings’ from an Epiphone archtop on either side of the ‘plank’.

Les Paul had originally approached Gibson as early as 1941 but no interest was shown by the company.  He tried again in 1945 or 1946 and his ideas were once again rejected. It wasn’t until 1950 that newly‑appointed Gibson president, Theodore ‘Ted’ McCarty (1909-2001) brought in Les Paul to act as a consultant in response to Fender’s newly launched solid body electric guitars. Like Leo Fender, McCarty could not play the guitar, so he worked very closely with those who could.

In 1951, Gibson began producing prototypes of a solid body electric guitar designed by McCarty in consultation with Les Paul. One of the many prototype designs (shown following restoration below) is relatively close to the final production in all but detail.

Gibson was already losing ground, and business, following the introduction of Fender solid body guitars that appealed to young musicians exploring new musical ideas. To many consumers, Gibson’s models were seen as staid and, compared to the modernistic Stratocaster, frankly old fashioned, tired and boring. For Gibson, it was important that any sold body electric guitar design would be all‑new while also remaining consistent with the values, quality and reputation of the company. It was also crucial that the new instrument would be quite different from Gibson’s competition, whether existing or emerging. Crucially, before the new guitar was launched, McCarty agreed a deal with Les Paul for it to carry Les Paul’s name on the headstock and for him to be an integral part of Gibson’s advertising campaign.

In July 1952, Gibson launched the now-iconic solid-bodied guitar, the Gibson Les Paul Model, finished in metallic gold, equipped with dual P90 pickups and a trapeze tailpiece similar to those found on the company’s archtop guitars. For a number of years, the Les Paul Model and its variants were the only solid body guitars made by Gibson. The range was extended from the basic ‘gold top’ to the upmarket black and gold Les Paul Custom in 1953 featuring a standard bridge, one P90 pickup and a unique Alnico V ‘staple’ pickup at the neck, a unique design intended to appeal to jazz guitarists.

To broaden appeal, Gibson introduced two affordable slab‑body single cutaway Les Paul models, the Junior with a single P90 pickup in 1954 and Special with dual‑P90 pickups in 1955. These rather utilitarian models retained the body outline but with few of the upmarket features of the carved‑top Les Pauls.

By 1957, the Les Paul’s P90 single coil pickups began to be replaced with Gibson’s PAF (Patent Applied For) humbucking pickup. The process started with the now‑iconic 3‑pickup Les Paul Custom ‘Black Beauty’.

1958 saw the Junior and Special updated to a new double cutaway body and the option of cherry or outrageous TV Yellow, a colour allegedly designed to show up well on black & white TV screens of the time.

Following poor sales of the original Les Paul ‘gold top’ model, the guitar was rejuvenated in 1958 by renaming it the Standard. The Standard’s specification was changed substantially – a cherry sunburst finish was applied to a maple‑capped mahogany body, the PAF pickups became the norm and a tune‑o‑matic bridge and ‘stop’ tailpiece were standardised. Some, but not all, of the tops exhibited an attractive matched 2‑piece ‘flame’ maple top. Around 1,700 of the now‑legendary ‘Burst’ Les Paul Standards were produced between 1958 and 1960 and all have become highly collectable on the vintage guitar market. The original sunburst Standards have become the aspiration of many guitar enthusiasts. These rare instruments are widely regarded as representing the epitome of Gibson guitar’s ‘golden age’.

The Les Paul models weren’t the only new instruments aiming to establish Gibson’s electric guitar credentials. The late 1950s saw a number of new guitar designs including the McCarty‑designed ES-335 semi‑acoustic, which first appeared in 1958. The ES‑335 was significant because of a solid centre block running through the body and on which the pickups and bridge were mounted, essentially much like Les Paul’s ‘log’ experiment. The semi‑hollow body construction was important in reducing acoustic feedback in high gain situations compared to fully‑hollow archtops. Gibson also released a lower cost hollow‑body ES model with dual P90s, called the ES-330 and two upmarket siblings, the ES‑345 and ES‑355.

The late 1950s was a period of intense innovation at Gibson. In addition to the Les Paul and the ES series, Gibson designed two ‘modernistic’ guitars intended to compete with Fender’s popular solid guitars, the Explorer and Flying V, both of which were introduced in 1958. A third ‘modernistic’ series model, the Moderne, was patented and prototypes might have been constructed but no actual verified examples have ever come to light, let alone reached the vintage collector market. The Moderne has become something of a myth and an original 1950s example is seen by many collectors as the ‘Holy Grail of guitar collecting’. Gibson (re‑)issued a Moderne in small numbers in the early 1980s and again occasionally since.

While the futuristic Flying V and Explorer models were well ahead their time, sales of these radical instruments was very poor. In 1958, Gibson sold only 81 Flying Vs and 19 Explorers. The following year (1959), only 17 Flying Vs and 3 Explorers were sold. It is hardly surprising then that both models were withdrawn by 1959-1960. A few further examples were constructed in the early 1960s from parts. As only small numbers of the original release Explorers and Flying Vs were made, they have become very highly sought after and valued. Gibson, however, would return to these original designs and has successfully reissued both the Flying V and Explorer many years later.

Like Fender, Gibson recognised that they had to cater for the lower end of the market in order to attract new and younger players to the fold. In order to make budget guitars accessible without affecting sales of their premium models, Gibson introduced a range of simple low cost ‘student’ guitars, called the Melody Maker, from 1959. The basic Melody Makers, featuring distinctive narrow headstocks, slab bodies and all‑new Fender‑like narrow single coil pickups, were produced in large numbers at Gibson’s Kalamazoo plant alongside the classics. The Melody Maker’s body shape went through four incarnations during its lifetime, with only 2 bearing a similarity to existing Gibson electrics. Although the Melody Makers proved very popular and sold in large numbers, they were nevertheless withdrawn by 1971. Gibson has re‑used the Melody Maker name on a number of occasions since the original models.

Despite the now‑legendary reputation of the Les Paul Standard, sales of the model remained relatively stagnant and, in 1961, Gibson were forced to take action. Effectively, production of the Les Paul ceased and a new design was introduced in 1961, even though it retained the ‘Les Paul’ moniker.  The new model was another design shift with a thin double cutaway mahogany body with contoured upper bouts and pointed ‘devil’ horns. Allegedly, Les Paul didn’t favour the guitar’s design and no longer wanted to be associated with it. In addition, Les Paul separated from his wife Mary Ford and the divorce settlement may also have been a pecuniary factor in his decision to drop his name from the guitar. By 1963, after Les Paul’s name was removed, the model was re‑designated the Gibson SG (standing for ‘Solid Guitar’). The Gibson SG has remained in continuous production since 1961 and, ironically, it has become the company’s most commercially successful model in Gibson’s long history. Like the single cutaway Les Paul before it, the SG model came in a number of variants, the single‑P90 Junior, the dual‑P90 Special, dual‑humbucker Standard and 3‑humbucker Custom.

The single cutaway Gibson Les Paul may have gone but it was not forgotten. It reappeared in 1968, and then only after second hand guitars became popular at around the time of the British blues explosion, led by guitarists such as Eric Clapton and Peter Green, as well as other contemporary musicians of the time, including Jeff Beck, Jimmy Page and Paul Kossoff. The Les Paul has had numerous variants over the years including notable models such as the Les Paul Deluxe, Professional, Recording, Artisan and Studio models, and many guitarists have had signature models released to celebrate the artists’ association with the company.  Since its reintroduction in the late 1960s, the Les Paul has remained in continuous production and, along with the Fender Stratocaster, it has become one of the most recognisable design icons of modern‑day guitar music.

Gibson continued to innovate into the early 1960s, introducing more convention‑busting designs. McCarty, hired famed car designer Ray Dietrich (1894‑1980) to cash in on the American automotive craze of the time. The new model was called the Firebird, which featured a more rounded‑off Explorer‑like outline, through‑body construction and rear‑facing banjo tuners. These first Firebirds, produced in 1963‑1964, were known informally as ‘reverse’ bodied because the upper treble bout was more pronounced than the bass bout. Again, due to poor sales and high manufacturing costs, Gibson simplified the fundamentals and ‘flipped’ the body to produce the ‘non‑reverse’ Firebird, made between 1965 and 1969, when it was withdrawn. As with many of other unsuccessful early Gibson solid body designs, the company has reissued the Firebird in both ‘reverse’ and ‘non‑reverse’ formats since. Other variants were made including the 12‑string Firebird XII and the Thunderbird bass.

McCarty stood down from Gibson in 1966 and became president of Bigsby Guitars. McCarty later collaborated with, influenced and mentored up‑and‑coming ambitious American luthier Paul Reed Smith of PRS Guitars. Smith honoured McCarty’s contribution to guitar building by dedicating him with a PRS McCarty model. McCarty died in 2001 at the age of 91.

As with competitors, Fender, Gretsch and Rickenbacker, the 1970s was a period of controversial experimentation while under ‘corporate’ ownership. Gibson produced many other solid body electric guitars than have been mentioned so far. Among the many ‘forgotten Gibsons’ of the period, there are some notable examples, including the Challenger, Corvus, Firebrand, Invader, L6-S, Marauder, RD series, S‑1, Sonex‑180 and the Victory.

While Gibson may have had considerable success with guitars, it has never quite found the same formula for basses, amps and acoustics as some of its competitors, including Fender. That doesn’t mean to say they haven’t made notable examples; they have, it’s just that they haven’t had the popular impact and longevity to warrant mainstream success alongside the recognised ‘classics’.

After McCarty’s departure, Gibson came under increasing commercial pressure. Things came to a head in 1969, when Gibson’s parent company, Chicago Musical Instruments Ltd (CMI) was taken over by a South American brewing company called ECL and then became a subsidiary of Norlin Musical Instruments in 1974. In the same year, Norlin shifted production of Gibson guitars from its long‑term home in Kalamazoo, Michigan to Nashville, Tennessee. In 1984, Gibson finally closed its old factory at Kalamazoo.

Following a similar pattern to Fender’s travails at the time, Gibson underwent a period of poor quality control and severe financial difficulties, often blamed on corporate interference by executives who knew little about, and cared little for, the company’s pedigree and its customer base. Ultimately, as happened with Fender, the company returned to private ownership in January 1986 to focus on its core business. The Gibson Guitar Corporation was close to liquidation when it was bought by three businessmen, Henry E. Juszkiewicz, David H. Berryman and Gary A. Zebrowski. Under the new management, the business was once again repositioned as a maker of high quality professional musical instruments.

While production of Gibson’s sold body guitars remained in Nashville, further production plants were also opened in Memphis, Tennessee (1984) for semi‑hollow models, as well as Bozeman, Montana (1989) for acoustic guitars. After having bought out its main American competitor Epiphone in 1957, Gibson strategically repositioned Epiphone as a budget brand and relocated production of Epiphone guitars to Japan in 1970 and then to Korea in 1983, mainly producing low‑cost versions of famous Gibson models.

In order to cater for the more exclusive end of the market, Gibson produced select instruments under an in‑house Custom Shop operation. Juszkiewicz built on the internal Custom Shop operations, the roots of which date back to around 1984 (3 years before Fender established its Custom Shop), and which became a separate facility based in Nashville from October 1993.

The Gibson Guitar Corporation, still a private company, has its headquarters based in Nashville, Tennessee and continues to develop and produce high quality instruments into the 21st century. However, it hasn’t all been plain sailing for Gibson. In May 2018, after a period of unsuccessful diversification into peripheral consumer electronics products and rapidly rising debts, Gibson entered Chapter 11 bankruptcy protection in the U.S. The widely anticipated move was intended to give the company sufficient time to restructure the business, with Henry Juszkiewicz still as CEO. Gibson intends to focus on profitable core musical instrument products, while divesting itself of the remainder of its ill‑fated and loss‑making lifestyle ventures. It is likely that Gibson’s rationalisation programme will succeed and the company will avoid liquidation. Like the phoenix symbolised on its Firebird guitars, Gibson will surely rise again from the ashes and achieve long‑term financial security.

Many vintage Gibson solid body electric guitars are highly regarded by collectors, musicians and enthusiasts alike, with many key models reaching high or very prices on the vintage guitar market with the 1959 sunburst Gibson Les Paul Standard is held in particularly high esteem. It will be interesting to see if a resurgent Gibson will be able to recapture the pinnacles of past glory. Watch this space…

Other Major American Electric Guitar Brands

While it might seem from the previous two sections that Fender and Gibson were the only companies responsible for all the key milestones in the solid guitar’s evolution, this is in fact far from reality. There have been innumerable manufacturers from around the globe that have been highly influential in shaping the market.

Epiphone – Epiphone’s illustrious history dates back to 1873 when the Stathopoulo family emigrated from Greece, via Turkey, and arrived in New York in 1903. The family set up a business in America making banjos and mandolins. By the end of WWI, the company became ‘The House Of Stathopoulo’, then changed its name to the ‘Epiphone Banjo Company’ in 1928, the same year that they started producing acoustic guitars. The name Epiphone derived from a combination of owner Epaminondas Stathopoulo’s nickname, ‘Epi’, and the Greek word ‘phon-’ meaning ‘sound’ or ‘voice’. In addition to musical instruments, Epiphone started producing amplifiers in 1935. Epiphone was Gibson’s main competitor in the production of high‑quality instruments, particularly archtop guitars in the 1930s and 1940s, such as the De Luxe, Broadway and Triumph models. It was only after World War II that Epiphone began to struggle, eventually resulting in its acquisition by Gibson in 1957. Initially, the new generation of Epiphone guitars were still made in Gibson’s American facilities, even though many of their instruments were re‑branded Gibson models. During the 1960s, Epiphone’s Casino, which was effectively their version of the Gibson ES-330, became particularly famous because of an association with English pop/rock band The Beatles. In recent decades, the Epiphone brand has come to represent the affordable end of Gibson’s output, complementing the parent company’s product lines. In the early 1970s manufacturing was migrated to the Far East, first in Japan, then Korea and, since 2004, Epiphone guitars have been made in a dedicated factory in Qingdao, China. Other well‑known model Epiphone names from their past include Emperor, Riviera, Sheraton, Olympic, Wilshire and Crestwood.

Gretsch – Another famous manufacturer with a long history dating back to 1883 is Gretsch. The company was founded by Friedrich Gretsch (c.1856-1895). Gretsch arrived as a 17 year old German immigrant to the United States in 1872. By 1883, aged 27, Gretsch was manufacturing banjos, tambourines, and drums from a modest shop in Brooklyn, New York. It wasn’t until the big band era of the 1930s that guitars became part of Gretsch’s core business with models like the Synchromatic and Electromatic. Gretsch became hugely successful with the explosion of blues, country and rock ‘n’ roll music in the 1950s. The man behind many of Gretsch’s iconic designs including the flamboyant White Falcon was guitarist Jimmie Webster (1908‑1979), who worked as sales and demonstration representative for Gretsch. NB. Webster was known as the inventor of the ‘Touch System’ of playing in the 1950s, popularised by Van Halen as ‘two‑hand tapping’ in the late 1970s. The demand for Gretsch guitars during this period enabled Gretsch to compete head on with Gibson and Fender. Gretsch’s association with guitarist Chet Atkins propelled their now‑iconic 6120 from 1955 to massive popularity. Like many other companies in the 1960s, Gretsch struggled and was bought out by Baldwin Pianos in 1967. By 1981, after a period of significant decline Baldwin finally wound up production of Gretsch instruments. Fred W. Gretsch purchased the brand name in 1985 and several attempts were made to restart production, including manufacturing in the Far East. Gretsch has been under Fender patronage since 2002 with Fender having the controlling interest and the Gretsch family retaining ownership. A rejuvenated Gretsch company, with Fender’s support and endorsement from rockabilly guitarist Brian Setzer has, once again, become successful. Well‑known model Gretsch names from their history include the White Falcon, Country Gentleman, Tennessean, Viking, Anniversary, Jet and Corvette, often carrying obscure and confusing numerical model numbers.

Rickenbacker – Rickenbacker’s history is shorter than some of its competitors and has been widely covered in other parts of the guitar’s story. Rickenbacker only emerged in the early 1930s first as Ro‑Pat‑In then as Electro before formally adopting the Rickenbacker name. Rickenbacker was crucial in the early development of the electric guitar. However, it wasn’t until the late 1950s that Rickenbacker’s fortunes found a new lease of life and took a major upturn that would lead to the current day. In 1953, Adolph Rickenbacker sold his company to music industry businessman F.C. Hall (1909‑1999), founder and CEO of media company Radio-Tel. Under Hall’s ambitious leadership, the company introduced a number of innovative guitar models, which proved popular with many bands during the nascent rock ‘n’ roll era. In an inspired move, Halll hired illustrious guitar maker Roger Rossmeisl (1927-1979) in 1954. Rossmeisl was responsible for the design of Rickenbacker guitars including a number of iconic instruments released in the late 1950s, including the ‘Capri’ 300 series guitars from 1958 and the equally influential 4000 series basses from 1957. Both of these designs, along with a number of others, are still in production today. Rickenbacker’s artist association with, particularly, The Beatles and The Byrds in the 1960s, cemented the brand’s rightful place in guitar history.

Danelectro – While it may not be an obvious choice for coverage, it is worth mentioning Danelectro. The company was founded in 1947 by Lithuanian immigrant Nathan ‘Nat’ Daniel (1912-1994) and based in New Jersey. The company started out by making guitars, basses and baritones for other companies including Silvertone models for the Sears & Roebuck department stores and mail order, and Airline models for Montgomery Ward. The strategy enabled Danelectro to start making guitars using its own name by 1954. Daniel innovated by using unorthodox materials and construction techniques, at least hitherto unusual in the guitar building industry. The resulting instruments have a distinctive look and sound that also enabled the company to produce no-frills instruments at competitive prices for the mass market. In a clever move under the Silvertone brand, they produced guitars with a valve amp built into the guitar case, so customers could buy everything they needed in one convenient, portable package. The brand is important historically because it enabled many young aspiring musicians to buy instruments at low cost. The unique approach also attracted many professional players to use Danelectro instruments, including guitarists like Jimi Hendrix, Rory Gallagher, Jimmy Page and Beck. Like many other American companies, including Fender and Gibson, Danelectro struggled in the 1960s and was sold to industry giant MCA in 1966, only for the factory to be closed down in 1969. The brand was resurrected and started making guitars again in 2006.

PRS – Compared to some of the well established brands that have been around much longer, PRS Guitars is really the new‑kid‑on‑the‑block, founded by American luthier Paul Reed Smith in Annapolis, Maryland in 1984. In a relatively short period of time, PRS has gained an enviable reputation for high quality instruments and amps, cleverly finding a niche in the market that is different from their competitors. Taking design influences from Fender and Gibson amongst others and adding something new and fresh of their own, PRS managed to build substantial market share rapidly from seemingly nowhere.  Having guitarist Carlos Santana on board from the start and bringing in ex‑Gibson president Ted McCarty as Smith’s mentor didn’t harm the company’s credibility either. PRS introduced stunning instruments, starting with the Standard and Custom, recognised for their immaculate craftsmanship. Many PRS instruments have distinctive features including exquisite highly figured tone woods, superbly engineered hardware and distinctive unique ‘bird’ fingerboard inlays. The company grew swiftly; relocating to a major new American factory in 1996 and from 2003 PRS established a range of more affordable SE (standing for ‘Student Edition’) models manufactured in Korea. PRS’s success demonstrates that the industry’s barriers to entry are not insurmountable and with the right strategy, it is still possible to enter the market and to grow market share despite well‑established competition, and without being straightjacketed by historical constraints.

Other Guitar Brands From Around the World

Guitar design, production and sales are not restricted to just a few large American companies. In America alone, there are many thousands of guitar manufacturers past and present. Many names will be familiar, such as Ernie Ball/Music Man, Peavey, Guild, Jackson, Dean, BC Rich, Ovation, Supro, National, Kay, Harmony, etc., through to innumerable custom and boutique luthiers. Some of these manufacture instruments in the U.S. while others are American companies that source part or all of their guitars from the Far East. A quick look around the globe highlights many other fertile guitar making territories…

Europe – Particularly following World War II when embargoes and tight trade restrictions limited exports of guitars from America, a combination of high demand for guitars and low supply provided an opportunity for some enterprising European companies to fill the gap. Many of these guitars followed the influence of American designs in the knowledge that young people in Europe aspired to emulate their American counterparts. Britain and continental Europe have produced many guitar brands over a long period of time including from illustrious companies such as Burns, Duesenberg, Eko, Framus, Hagstrom, Höfner, Hohner, Patrick James Eggle, Shergold, Gordon Smith, James Trussart, Vigier, Vox, Warwick, Watkins, Zemaitis, etc.

Far East – The Far East isn’t only responsible for producing low cost guitars for American and European guitar brands. During the 1970s, Japanese firms were producing affordable, high quality copies of American guitars, taking advantage of high labour prices and poor quality control in the U.S. However, there has also been a notable history of guitar manufacture in its own right, including some very quirky and idiosyncratic models. Many of the big names from Japan include, Aria, ESP/LTD, Ibanez, Italia, Teisco Tokai, Yamaha, etc.

Eastern Bloc – While not widely recognised as a guitar‑making region, largely because of its nationalistic political regime and economic protectionism, the Eastern Bloc countries have produced a diverse range of instruments over an extended period of time. There is a vast array of models bearing many unfamiliar names such as, Aelita, Formanta, Jolana, Migma, Tokina, etc.

As you might expect, the fascination with the world’s favourite instrument is genuinely global and they have been made in every corner of the world, including Australia, Canada, South America and, to a lesser extent, the middle east (where the guitar’s story began after all!) and Africa.

Other Factors

Although this section focuses on electric guitar production, it is worth remembering that acoustic guitar manufacturing is also thriving in the 21st Century with famous specialist brands such as Martin (based in Pennsylvania since 1833) and Taylor (based in California since 1974) at the forefront of innovation and technological development. Of the major American electric guitar makers, it is only really Gibson that also has a reputable range of professional acoustic instruments. Elsewhere, Yamaha has a strong range of Far Eastern acoustic guitars. There are numerous other manufacturers to be found producing fine acoustic guitars at all price points in the market.

The 21st Century landscape of guitar production is one of global diversity and differentiation. Modern guitars may have been hugely influenced, if not defined, by a small number of American companies but it is by no means a monopolistic industry; quite the opposite in reality. The long‑term viability of guitar making is inextricably linked to the music industry and what happens will rely heavily on musical trends and influences.

There have been many challenges to the dominance of the electric guitar, notably during the 1980s and 1990s with proliferation of synthesizers and in the 2000s as home production of electronic music became affordable and accessible. However, the popularity of the guitar seems (relatively) assured, despite many cynical commentators regularly proclaiming ‘the death of guitar music’. Digital technology is bringing a new challenge to guitar makers, so it will be up to countless luthiers around the world to rise to the challenge, seek new opportunities, adapt the guitar and make it truly a universal instrument and secure its future success for generations to come.

End of Part VI

Over these last six instalments, I have covered the guitar’s history from its vestigial beginnings in the ‘Cradle of Civilisation’ to the birth and proliferation of the electric guitar. There is just a little of the long and winding path left to travel and I hope you’ll join me for the remainder of the story. The next article has yet to be written, due to personal circumstances. While I hope to publish it next month, it is by no means certain. Fingers crossed. Until next time…

CRAVE Guitars ‘Quote of the Month’: “Contrary to popular opinion, great minds most definitely do not think alike. Similarly, great musicians do not play or sound alike.”

© 2018 CRAVE Guitars – Love Vintage Guitars.

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June 2018 – A Potted History of the Guitar Part IV

Without further ado, let’s get stuck into Part IV of the history of the guitar. As the story was left at the end of the last article during the 1920s and early 1930s, something new was needed to ensure that guitars would not only be able to compete with other instruments in a live situation but also become the catalyst for a musical revolution to mirror what was taking place in wider society. Just in case you were lulled into a sense of coherent continuity, this month’s article is a bit different from what has been covered so far.

This part is presented as part of a whole. If you wish to recap on previous articles in the ‘Potted History of the Guitar’ series, you can access them here (each part opens in a new browser tab):

Please remember that this is written purely for entertainment purposes and is not intended as an academic tome. While I have tried to be diligent in my research, there are undoubtedly improvements that could be made, so corrections and clarifications are genuinely welcomed. This is quite a long article, so I hope you are sitting comfortably.

Needing to be heard

The problem for guitarists in the 1920s was a simple but fundamental and frustrating one. The amount of volume that could be attained from purely acoustic guitar designs had got as far as it was likely to get at the start of the 1930s. Guitarists were still struggling to be heard in noisy live music environments as part of jazz, swing, big band and dance orchestras. Despite the strengths of steel strung folk guitars, archtop guitars and resonator guitars, the lack of volume continued to be a problem for guitarists throughout the early part of the 20th Century. A number of clever innovations attempted to help acoustic guitarists cut through the mix but they didn’t really capture mainstream attention and passed into obscurity, leaving demanding musicians still yearning for louder instruments.

Creative inventors, engineers and entrepreneurs were determined to find a workable solution. Perhaps the biggest game‑changing watershed in the entire history of guitar building was about to take place in America in the 1930s. The transformation depended on coincidental and mutually dependent developments; the magnetic pickup, the portable valve amplifier and its associated loudspeaker(s). Undoubtedly, the amplifier came first, simply because it could be driven by other inputs, such as early microphones, while the pickup followed to take advantage of the opportunity. Logic suggests that the converse would make little sense, as a pickup without some means of manipulating the signal s essentially redundant.

By the end of the 19th Century, early microphones were being used in telephone, broadcasting and recording industries. In 1916, the first condenser microphone was invented and in 1923, the first moving coil and ribbon microphones were developed. Given the timing, it seemed logical to experiment with microphones to capture the sound from acoustic guitars. However, the results weren’t particularly successful and the microphone proved to be a dead end for guitarists at the time. A more practical and reliable alternative was required to capture the physical energy produced by a stringed instrument and convert it into a usable electrical signal that could then be amplified and output.

Before starting to look at the early electric instruments that changed modern guitar music forever, it is worth taking a temporary detour to look at the catalysts that led to the step change. Once the technical inhibitors had been overcome and the various elements combined, electric guitars became a realistic and achievable proposition.

The electro magnetic guitar pickup

By the 1920s and 1930s, the science of using magnetism and wire coils to induce an electric current had been understood for several decades. It would, however, take some ingenuity to apply the various scientific principles involved to overcome the specific practical problems experienced by guitarists of the time. Within this context, we need to go right back to basics as a starting point.

An electromagnetic guitar pickup is basically a passive transducer that uses Faraday’s law of induction, named after English scientist Michael Faraday (1791‑1867), to produce an electromagnetic force. The physical movement of the vibrating steel string of a strummed or plucked guitar disturbs the magnetic field and induces a small voltage of between 100mV and 1V through the coil. This differs from a simple microphone, which works by converting pressure variations in the air (sound waves), into the mechanical motion of a diaphragm, which in turn produces an electrical signal (depending on the type of technology used).

A simple electromagnetic guitar pickup is generally constructed from one or more permanent magnets, wrapped many thousands of times in a coil made of fine copper wire. Most early guitar pickups comprised only one magnet and coil, hereafter referred to as single coil pickups. The weak electrical signal is then passed down an electrical lead to a separate amplifier where the signal is multiplied many times to drive a passive loudspeaker that reproduces the original signal at greater volume.

Unlike a microphone, the electromagnetic pickup does not reproduce the actual acoustic sound waves emanating from the guitar. The natural resonance of the instrument may cause the strings to vibrate in a certain way and this variation is picked up by the transducer, which may explain the differences in sound between two instruments using the same pickup, electrics, amplifier and speakers. As a result, at least in the early days, the characteristics of the pickup combined with the rest of the signal chain probably had more to do with the sound that audiences heard, rather than that of the actual instrument itself. There are innumerable permutations in which the basic components of magnets and wire can be configured to produce different outputs and over the years, pickup designers have used these variations to differentiate their pickups from those produced by others.

Gibson employee, Lloyd Loar had experimented with stringed instrument pickups as early as 1924, shortly before he left the company. Loar attempted to produce an electrical signal from vibrations passed from the strings through the bridge to the magnet and coil. Loar’s work did not lead to a successful product and guitarists had to wait a while longer.

American inventor and musician, George Beauchamp, who had been involved with the National String Instrument Corporation and the development of their resonator guitars, was also involved with another resourceful enterprise at the beginning of the 1930s. He teamed up with Adolph Rickenbacher to form the company was originally called Ro Pat In Corporation, which later became Electro String Instrument Corporation and later still, Rickenbacker, a name that most guitarists will recognise. Ro-Pat-In was instrumental in taking a fundamental new approach to electric guitar design.

Through Electro String, Beauchamp filed a patent in June 1934 setting out his pickup design as part of a complete ‘Electrical Stringed Musical Instrument’. Beauchamp’s ‘horsehoe’ pickup design comprised two ‘U’‑shaped magnets encircling the strings. Beauchamp’s application was granted by the U.S. Patent Office in August 1937. The patent was important because it was for a solid body electric guitar using a magnetic pickup, not just the pickup on its own – the development of the instrument will be covered in the next part of the story so, for now, the focus is solely on the pickup.

Ironically, in February 1936, Guy Hart filed a patent on behalf of Gibson for an ‘Electric Musical Instrument’ and this was awarded by the Patent office in July 1937, just 28 days before Beauchamp’s earlier patent application was confirmed.

Although unknown at the time, another single coil guitar pickup patent was filed in September 1944 by American inventor and entrepreneur Leo Fender. That application was for a ‘pickup unit for instruments’, which was awarded in December 1948. Although not as historically significant as other pickup patents, it was a clear indication of the direction that Leo Fender was heading prior to founding the company that would bear his name.

Another important principle of basic physics caused a significant problem for early pickup designers, and it still does even today. In addition to the desirable characteristic of electrical induction for guitar pickups, electromagnetic coils also act as directional antennae. As far as musical instruments go, this unwanted ‘feature’ means that single coil pickups not only pick up string vibrations but they also pick up interference from alternating mains current used by electrical appliances. Depending on position of the pickup in relation to other electrical equipment, of which there are usually many in a live music venue, the interference manifests itself as a continuous and insistent hum, which is then in turn amplified by a guitar amplifier.

One ingenious solution to the problem of mains‑induced hum was to invent a guitar pickup that still produced a signal from string vibrations while eradicating the interference from nearby electrical equipment. The clever answer was the invention of the ‘humbucking’ pickup, which uses two magnets, each with a coil of wire wound in opposite directions. Electrically induced mains interference affects both coils equally and, because each one is wound in opposing directions, the interference is cancelled out, thereby eradicating (or ‘bucking’) the hum. More importantly, not only do the coils still induce a voltage, they output a stronger signal because there are two coils instead of one. As the problem is all but removed at source, there is no hum to be amplified.

Arguments persist as to who invented the humbucking guitar pickup. Many commentators give the accolade to Seth Lover (1910‑1997), who was an electronics designer working for Gibson at the time and filed a patent in June 1955. Lover’s closest competitor in the race to be recognised for the humbucking pickup came from Joseph Butts, who later worked for Gretsch. Butts filed another humbucking pickup patent some 18 months later in January 1957. It was Butts’ application that was awarded first in June 1959, while Lover’s patent was awarded in July 1959. As far as many working musicians were concerned, the invention was successful and that was all that mattered.

Generally speaking (but not always, especially if obscured by a cover), it is relatively easy to spot the difference between slim single coil pickups and their larger dual‑coil humbucking counterparts. The latter normally have two coil bobbins traditionally mounted side‑by‑side. Within these two broad types, there are many, many different makes and styles of pickup to suit most needs.

Hum is not the only affliction that electric guitar builders have to deal with. All electromagnetic pickups, even those produced today, are prone to audio feedback, which is often heard as an undesirable high pitched shriek or howl. Feedback is a phenomenon called the Larsen Effect after the Danish scientist Søren Absalon Larsen (1871-1957) who discovered it. Audio feedback is caused by a sound loop that exists between an audio input such as a pickup or microphone and an audio output such as an loudspeaker fed by an amplifier. The electrical signal from the input is amplified through a loudspeaker and is then picked up again by the input and so on, continuously. The sound of the feedback is shaped by the resonant frequencies and proximity of the various components in the loop, including room acoustics. Most of the time, feedback is considered problematic and often unpredictable. However many guitarists have learned to harness and control feedback in a positive musical way to create additional sounds.

Some contemporary pickup manufacturers go to great lengths to replicate the authentic tonal characteristics of vintage pickups. One of those widely imitated pickups is also probably the most famous of humbucking pickups. Used on Gibson guitars from the late 1950s, the PAF (Patent Applied For), named after the black sticker on the baseplate, has come to define Gibson’s sound for many guitarists. The PAFs are particularly revered, as they were used in sunburst Gibson Les Paul Standards from 1958‑1960, often regarded as the ‘golden years’ for Gibson.

Today, many independent pickup builders not only pay homage to vintage designs but also strive to create their own distinctive reputation. Third party pickup builders may make OEM (Original Equipment Manufacturer) and aftermarket pickups in a huge range of types. Such companies include Seymour Duncan, Di Marzio, EMG, Lollar and Bare Knuckle, among many others. Pickup choice in the 21st Century is very much down to personal preference and the options are nigh on infinite – very different from the 1930s.

The sounds generated by single coil and humbucking pickups are noticeably different. Not only do single coil pickups tend to produce a weaker signal, they sound thinner and cleaner, while more powerful humbucking pickups tend to sound fatter and warmer. Guitarists noticed this variation and took advantage of the differences to shape their own playing style and develop their distinctive tone. In addition, humbuckers are often considered better suited to overdriving pre‑amplifiers, thereby adding some controllable, distinctive and desirable harmonic distortion, making them popular in higher gain rock music.

By the 1950s manufacturers were commonly using two or more pickups on a guitar for added tonal versatility, initially adding a second or third pickup of the same type, for instance commonly used configurations include 2 humbuckers (e.g. Gibson Les Paul) or 3 single coils (e.g. Fender Stratocaster). Many guitar makers today mix different types of pickups on one guitar to broaden the range of sounds available.

Some pickup arrangements also allow pickups to be engaged in series or parallel or in/out of phase to give musicians a greater number of tonal options. Since the 1970s, pickup designers have enabled the signal from the two coils of a humbucking pickup to be ‘split’ (NB. not ‘tapped’). By using a switch, guitarists may enable a split humbucker to sound either like a traditional humbucker or to emulate the distinctive sound of a single coil pickup. All these various techniques provide guitarists with greater flexibility from their pickup(s).

Simplistically, guitar pickups may also be described either as passive or active. Passive pickups are the basic devices that have been described so far, while active pickups incorporate some form of electronic circuitry in the guitar to modify the signal, normally powered by an on‑board battery. Outwardly, there is often little to distinguish whether pickups are active or not. Putting active electronics into a guitar has been around since at least the 1960s and can range from a simple pre‑amp to boost the pickup signal to elaborate on‑board effects or even low powered amplification.

Since its inception 1930s, the humble guitar pickup has been adapted into many diverse forms. The majority of pickups in the early 21st Century remain passive single coil or humbucking types. However, there have been other pickup innovations along the way diverging from the norm. These alternative technologies include, amongst many other pickup types; hexaphonic (that feed individual string signals to MIDI/synthesizer controllers), piezoelectric (using crystals to induce current), microphonic (converting sound wave vibrations to electricity), electrostatic (using a capacitor to vary electrical capacitance), optical (interrupting a beam of light detected by a sensor), etc.

The understanding of the science behind pickup materials and dynamics between the components has been improved and refined significantly since the 1930s. However, the basic principles behind the passive transducing electromagnetic pickup remain pertinent today and are likely to remain so for the foreseeable future. Magnetic pickups are, by far, the most common type used by electric guitars in the late 20th and early 21st Centuries. This may be about to change.

With the digital revolution, there are numerous innovations occurring today that will lead to radical new pickup designs in the future. Future musicians can expect many new ways of converting the vibrations from humble plucked guitar strings into electrical signals that can be manipulated in ways we cannot yet contemplate. The possibly unstoppable migration from analogue to digital technology will continue. We can only speculate as to how far digital processes will encroach into the hitherto staunchly analogue domain of the guitar. Already, we have seen digital devices that enable the output from a guitar’ pickup to ‘model’ other types of guitar and even other instruments by modifying the signal digitally. We have also seen guitars as being a source trigger for external synthesis and various guitar synths have been around since the 1970s. It seems somewhat ironic that the digital age is enabling ever more accurate simulations of the earliest analogue pickups including the original’s crude and accidental inconsistencies.

While this section of the story is about guitar pickups, it is worth remembering that pickups have also been used successfully on many other types of stringed instrument.

Once the concept had been proven, the next step was to apply actual real‑world pickups in a practical way. There were essentially two methods of implementing an electromagnetic pickup for use on a guitar. One way was to add a pickup to existing acoustic instruments and the other was to invent an entirely new type of guitar with the pickup as an integral part of the design. How these two approaches came about will be covered in the next part of the story.

The pickup on its own, however, is of little use in isolation. Another crucial part of the equation was to take the weak signal from the guitar’s pickup and manipulate it electronically to make it much louder, which is where a completely different solution was needed.

The electric guitar amplifier

Possibly the major challenge with introducing guitar pickups was to turn the tiny voltage produced by the pickups into a sound that provided practical real‑world volume and tone for working musicians playing in noisy bands on the road.

The essential piece of equipment actually comprises two crucial components, the electrical amplifier and one or more loudspeakers. Amplifiers largely fall into two broad categories – either as discrete units comprising the electronics in a ‘head’ unit with loudspeakers installed in a separate cabinet, or with both amplifier and speaker(s) integrated into a single ‘combo’ amp. It is worth looking at the origins of both the electronics and the loudspeaker separately.

For travelling musicians from the 1930s on, amps also needed to be portable, so size and weight were particular considerations, as was electrical safety, durability and reliability. In addition, some degree of industry standardisation to enable interchangeability between instruments, electronics and venues was important.

The Amplifier

In the early days, amplifying a signal from a pickup was all that a guitar amp was really required to do. Controls were very basic, usually just a single input channel with a volume and, maybe, a tone knob. It would take some time before more flexible electronics were added to these basic amplifier circuits. Nowadays, the diversity of amps ranges from the very simple to the incredibly complex. The latter often including, just for starters, multiple switched channels, gain controls, effects loops, digital modelling alongside advanced EQ, flexible on‑board effects and digital interfaces. However, the fundamental principles of amp utility haven’t really changed that much since amps were first invented in the 1920s and when guitarists started to use them in the 1930s.

Put very simply, an amplifier is made up of active electronics that are designed to take an input signal, multiply it many times in strength and output it to a loudspeaker at a volume that is considerably louder than the original input. The electronics of an amplifier comprise essentially two discrete parts, a pre‑amp that controls the incoming signal and shapes it ready to be boosted and output by the power amp section that then drives the loudspeaker(s). It is these two amp sections that determine the overall character and volume of the audio output.

Amplifier output is usually measured in watts and provides a crude indication of power output (volts x amps = watts). The relationship between watts and sound pressure levels heard by the human ear is logarithmic. Generalising, it takes ten times the output power in watts to double the perceived audio volume. In addition, it takes considerably more amplifier power to reproduce low-frequency sound, especially at high volume, so bass amps tend to have higher power output ratings.

While early amplifiers were configured to the environment in which they were most likely to be put, such as practice, studio or stage amps, many modern amps use various techniques to minimise this artificial distinction, such as master volume controls, power attenuators or circuits used to modify amplifier stages to suit.

Up until the 1970s, thermionic valves – also known as vacuum tubes – were a principal electronic component and one that contributed significantly to both the power and sonic character of the amplifier. A valve is a relatively simple device used to control electrical current between its electrodes. The first valve was invented in 1904 by English electric engineer John Ambrose Fleming (1849-1945).

At its most basic, a valve comprises an external glass container used to maintain a vacuum is attached to the valve base. Inside the valve there is a heater, an electron‑emitting cathode/filament and an electron‑collecting anode/plate. Electrical current, in the form of negatively charged electrons, flows through the vacuum in one direction only from the cathode to the anode. An electrical grid can be used to control the current and is the one often used for amplification because the grid can be used to vary the number of electrons reaching the anode and, thereby, controls the amount of gain. Valves are often described by the number of electrodes, for instance; diode, triode, tetrode  or pentode valves (2, 3, 4 and 5 respectively). The humble valve has been used in many applications, such as amplification, rectification, switching, oscillation, and display.

Valves come in many shapes and sizes and vary according to the function they are required to perform in the amp stages. Generally speaking, pre-amp tubes tend to be smaller, while power amp valves tend to be larger.

There are numerous alternatives and variations of valves and there isn’t room to cover the range of technical differences. Thankfully, there has been a degree of commonality in amplifier design over the decades. Typical valves used in pre‑amps include models such as the 12AX7/ECC83. Typical valves used in power amps include models such as the EL-34, EL-84, KT66/77/88, 6L6/5881 and 5150. Valves impart a characteristic ‘natural’ sonic signature and tend to be sensitive to a guitarist’s playing dynamics, which is why they are still widely favoured by many musicians to this day. While technically outdated and obsolete, there is a notable modern‑day industry built around valve production, amp manufacturing and valve amp maintenance.

The valve is the technological precursor to modern semiconductors. Semiconductors are often made of silicon, although they can be made from other materials, such as germanium. A transistor is a solid‑state semiconductor that roughly performs the same function as a valve and is commonly used for amplification. Transistors are smaller, cheaper, lighter, run cooler, are more reliable and more resilient than valves. Some manufacturers produce hybrid amps that aim to take the best characteristics of both valve and transistor technologies.

Taking things even further away from archaic valve technology, electronics using complex digital microprocessors are commonplace. Not only can DSP (Digital Signal Processor) chips produce their own sounds but also they enable a single unit to model a multiplicity of amplifier models that would be impossible using traditional technology. In addition, they can also emulate multiple effects, speaker cabinets, microphone placements, studio interfaces, and so on. Reliable and robust digital processing amps able to be used equally well at home, in the studio and on stage are once again attempting to usurp territory previously held by archaic analogue amps.

Specialist amps are made to make the most of other, albeit similar, electric instruments. For instance, electro‑acoustic guitars (acoustic guitars with pickups) produce a wider frequency range and tend to be ‘cleaner’ sounding than electric guitar amps, which has led to increasingly elaborate amp electronics to cater for the particular needs of acoustic guitar players. Bass amps and speakers are also engineered specifically to provide for the demanding amplification used by bass guitarists. There are no hard and fast rules, the lines are not always clearly drawn and there is inevitably some interchangeability between the general types.

One of the keys to success is to match the characteristics of the amplifier stages to the loudspeakers, so it is worth looking next at the humble loudspeaker and the important part it plays in the guitar sound’s signal chain.

The Loudspeaker

The latter part of the 19th Century was ripe for invention in the field of sound reproduction. As with other sections, only a few of the key milestones can be covered here. Prior to the invention of the modern loudspeaker, megaphones and bulky ‘radio horns’ had been used to increase acoustic volume. However these proved impractical because of their size and weight, limited frequency range and low sound pressure levels.

German teacher, Johann Philipp Reis was, perhaps, the first to develop a rudimentary type of experimental electric loudspeaker in 1861. Alexander Graham Bell was the first to patent his loudspeaker design in 1876 for use in his telephone, shortly followed by Ernst W. Siemens who patented his ‘magneto-electric apparatus’ in 1874. Thomas Edison and Nikola Tesla were also experimenting with sound around the same time. By 1898, Horace Short was working with compressed air drivers and Oliver Lodge was developing a ‘dynamic’ speaker using magnets and moving coils with horns to amplify sound. Danish‑American engineer Peter L. Jensen (1886-1961) is often cited as co‑inventor of moving coil speakers in 1915 and he started applying the technology for use in real world situations. Jensen founded his company, Magnavox, in 1915 to market products for telephones and public address (PA) systems. Magnavox is now part of the massive Philips corporation.

Things changed considerably in the 1920s with the introduction of the first amplified moving coil loudspeaker using a conical paper speaker diaphragm, which was invented in 1925 by Edward W. Kellogg and Chester W. Rice, both of whom worked for General Electric in New York, USA. Their research was important as it established both the principle of the amplifier to boost a signal and a speaker able to reproduce a wide and uniform frequency range. Rice filed a patent for the electrodynamic direct radiating ‘loud speaker’ in 1925, which was awarded in April 1929. Their speaker was introduced to the market under RCA’s Radiola brand in 1926.

Early speakers used powered electromagnets, as permanent magnets were scarce at the time, although Jensen released a fixed magnet speaker in 1930. Lightweight Alnico alloy magnets became available after WWII, making the technology more accessible enabling further innovations to take place. Other inventions along the way included, for example, 2‑way systems using a crossover to separate frequency bands (1937) and coaxial speakers (1943). Once the concept of the moving coil speaker had been proven in practical applications, it has become the de facto standard within the music industry for nearly a century.

The loudspeaker, as we know it today, is essentially a mechanical electroacoustic transducer that serves the opposite function to a microphone in that it converts an electrical signal into sound waves. A traditional moving coil speaker is passive in that it relies on an already amplified signal being fed to it and it doesn’t require its own power supply. The incoming amplified signal is fed into a coil of wire, known as the voice coil, suspended between the poles of a permanent magnet. The voice coil is attached to the apex of a conical diaphragm known as a speaker cone, originally made of paper. The outer edge of the cone is mounted within a fixed metal chassis, usually within a cabinet. The electrical signal makes the voice coil move back and forth rapidly within the magnet thereby pushing on the cone to produce sound waves. The more air that the moving speaker cone displaces, the louder the perceived sound is. Different sizes and types of speaker are used to deliver different sound frequency ranges. Generally, larger speakers are used to deliver lower bass frequencies and smaller ones used for higher treble frequencies.

Loudspeakers are usually attached to a flat panel (baffle) with circular holes cut into it such that the sound waves produced by the speaker cones can escape directly into the listening environment. The baffle with its speaker(s) is normally mounted inside either an open‑back or closed‑back wooden cabinet.

Like amplifier outputs, speaker output is usually measured in watts, which is the electrical power needed to drive the speaker. More watts generally, although not always, indicates greater volume. Like all electrical devices, a speaker provides some opposition to the signal being fed into it, called impedance, measured in ohms. Some speakers are ‘hard to drive’ and have a low impedance, which means that it requires greater current from the amplifier to result in the same output level than a high impedance speaker. As a result, it is important to match a speaker’s characteristics to the amp that is driving it.

Most loudspeakers, even those produced today, are relatively inefficient devices with only about 1% of the electrical energy being converted into acoustic energy. Most of the remaining energy is converted into heat. The sensitivity of the speaker describes how much relative electrical energy is converted into sound pressure level, measured in decibels.

The other important factor for loudspeaker performance is its frequency response. Human hearing generally covers the range 20-20,000 Hertz (cycles per second). People’s sensitivity to frequencies is not uniform and it varies depending on pitch. Human hearing is usually most sensitive in the 2,000-4,000 Hertz range.

Famous names in the field of loudspeaker manufacturing today include Celestion, Jensen, Weber, Electro Voice, JBL, Bose, Fane, Altec Lansing, Mackie, and Peavey amongst many others.

Despite its many drawbacks, the moving coil loudspeaker was (and generally still is) the most effective mechanism for the job and they remain in very wide use today. Speakers come in a multiplicity of shapes and sizes and are used in so many different ways. However, like the pickup and amplifier, the basic principles of speaker design can be traced back to the early part of the 20th Century.

 

Guitar Amps

Initially, bulky battery‑powered valve amps and speakers were used in PA systems and in movie theatres of the time. Because of their bulk and relative fragility, these early systems tended to be fixed installations. From c.1927, portable AC mains‑powered amps became available and musicians started to adopt the technology.

In 1928, Stromberg‑Voisinet advertised the first electric instrument and amplifier package. However, it was not a commercial success and no verified examples exist today. In 1929, Vega introduced a portable amplifier to be used with banjos.

It wasn’t until 1932 when the Electro String Instrument Corporation – later to become Rickenbacker – was formed to bring the electric guitar to market that things really took off. Electro launched a ‘high output’ guitar amp to accompany their new solid body electric lap steel guitars, as Hawaiian music was highly popular at the time across America. The first commercial solid bodied electric guitar and amplifier made by Electro String essentially established the format for early combo amps comprising an electronic amplifier mounted inside a wooden cabinet along with a speaker. The new combo amp also had a carrying handle to make it portable and, shortly after, the company added metal corners to protect the cabinets in transit.

In 1933, Dobro introduced the first guitar amp combo with twin 8 inch speakers. By around 1935, the demand for amplified electric guitars became unstoppable and the electric guitar music revolution had begun. Other companies such as National, RCA Victor, Audio-Vox, Vivi‑Tone, Premier, Vega, Kay, Valco and Volu‑Tone, promoted their own amps to musicians, with varying degrees of success during the 1930s and 1940s. Gibson was also experimenting with amplifiers in the early 1930s although none were made commercially available at the time. Most of the early valve amplifiers were low powered by today’s standards, usually less than 10-15 watts and using small speakers, often of 10 inches or less in diameter.

In 1938, American electronics technician, Clarence Leonidas ‘Leo’ Fender (1909-1991) established Fender Radio Service to repair a wide variety of electronic equipment. He found that musicians would come to him for PA and amplifier repairs and rentals. Seeing the potential of the music industry and started to focus more on musical equipment manufacture. Fender began a short‑lived venture in 1944 with Clayton ‘Doc’ Kauffman, a former employee of Rickenbacker called K&F Manufacturing Corporation with the intention to build Hawaiian lap steel guitars and amplifiers.

In 1946, after Kauffman and Fender parted company, Leo founded the company with which he will forever be associated, Fender Electric Instrument Manufacturing Company, based in Fullerton, California. Shortly thereafter, they introduced the first guitar amps carrying the Fender name. Early Fender combo amplifiers included the Fender Princeton (1947-1979) and Champion 800 (1948-1982).

In 1952, shortly after Fender introduced their Broadcaster guitar which would become the legendary Telecaster, the company introduced what would be, perhaps, its most celebrated combo amp, the famous Fender Twin. The Twin moniker derived from its dual 12 inch speakers. The Twin has been released in many versions over its long history, with its power output ranging from its original 25 watts to a high of 135 watts in the late 1970s. The perennial Fender Twin remains in production today and has become an industry standard.

Meanwhile, based in Kent, England Tom Jennings (1918-1978) founded British company Vox in 1947 to produce musical equipment. It wasn’t until 1958 that Vox released its first guitar amp, the 15‑watt AC15. A year later, at the request of The Shadows’ guitarist Hank Marvin, Vox introduced its most famous model, the AC30, intended to compete with America’s powerful Fender Twin amp. The AC30 proved to be a very successful product and in updated form, it remains in production today.

It wasn’t until the 1950s that mass produced guitar amplifiers really became commonplace and incorporated many of the features now expected from an amp including, for instance, multiple tone controls, tremolo and reverb.

In addition, contemporary popular music of the time was developing rapidly and guitarists began to experiment by overdriving their amplifiers to distort the guitar’s sound at much higher volumes. From the mid‑1960s guitarists sought to control the level of overdrive and distortion (also known as clipping) as a creative tool. One particular characteristic of natural valve distortion is that clipping also tends to compress the signal as the volume is increased, meaning the output tends to sound ‘thicker’, rather than louder, emphasising the guitar’s sustain.

Guitarist Dave Davies of English band The Kinks is often credited with popularising guitar distortion. On one occasion, Davies himself admitted to slashing the speaker cone of his Elpico AC55 ‘little green amp’ with a razor blade out of frustration and in the process of doing so, he made it sound distorted and nasty. The Kinks’ song, ‘You Really Got Me’ (1964) is often cited, rightly or wrongly, as the first hit record featuring heavy guitar distortion (using a Vox AC30).

The search for new guitar sounds in the 1960s helped to ignite the drive for compact guitar effect pedals, initially with simple fuzz and wah effects. A whole industry developed during the late 1960s and 1970s including brands such as Electro‑Harmonix, MXR, Maestro, Boss and Ibanez, amongst many, many others. Effects have ever since been used to complement guitars and amps as an integral part of a musician’s signal chain. The market for effect pedals has grown into a massive industry in its own right.

The development of guitars, amps and popular musical styles of the 1950s defined the template on which succeeding generations of guitarists would build incrementally. Many modern amps and amplifier innovations hark back to the best examples of this ‘golden’ period. Driven by the success of the 1950s, particularly the popularity of Fender amps, the quest for more volume seemed unquenchable. The first 100 watt amps were made by Leo Fender for surf guitarist Dick Dale, while Jim Marshall of legendary British amplifier manufacturers Marshall did the same for Pete Townshend and John Entwistle of rock band The Who.  Dr. Jim Marshall OBE was affectionately nicknamed, ‘the father of loud’.

High power, high gain valve guitar amps became the norm at the end of the 1960s and into the 1970s. It was not uncommon to see large stages filled with gargantuan ‘stacks’ of loudspeaker cabinets powered by banks of high powered amps. Marshall is the brand most associated with the classic guitar stack, which at its simplest comprises a 50 or 100 watt amp on top of two 4×12” closed back speaker cabinets, thanks again to Pete Townshend of The Who as well as the likes of Jimi Hendrix and Eric Clapton. The guitar stack has since become inextricably linked with hard, heavy and metal rock music. Music and its essential components very much reflected the cultural and social changes of the times.

There have been several technological challenges to the humble valve. A concerted trend away from vacuum tubes towards solid state transistor amps occurred in the 1970s, led by companies like Roland, Peavey and H/H. Other manufacturers adopted a best‑of‑both‑worlds approach by making hybrid solid state/valve amps, led by Leo Fender during his time with Music Man.

Arguably, Fender, Marshall remain the two predominant and recognisable amplifier brands and, respectively, have come to define the ‘American sound’ and ‘British sound’ respectively. Notably, unlike Fender, Gibson has never had much commercial success with building guitar amps, despite producing some credible models along the way. There are now a myriad of other amplifier manufacturers including famous brand names such as Mesa Boogie, Peavey, Ampeg, Randall, Rivera, Bogner, PRS and Supro in America, and Vox, Orange, Blackstar, Victory, Hi-Watt and Laney in the UK. Outside the USA and UK, there are many successful brands including Hughes & Kettner, Engl, Line6, Roland, Yamaha, BOSS, etc. In order to keep production costs down, many budget models are now produced in the Far East, while the majority of small boutique amp builders cater for the high‑end, being manufactured in limited numbers in America and Europe.

Many other famous brand names have passed into history, such as Traynor, Sunn, Multivox Premier, Univox, WEM/Watkins, Sound City, H/H, Selmer, Cornford and Carlsbro although, to be fair, some of these continue to operate in some form or other and may well be rejuvenated at some point. There are far too many brands, past and present, to mention here.

Ironically, there is increasing interest in capturing the retro sound and looks of the earliest guitar amplifiers. Many companies are now recreating classic analogue models of the past, often incorporating modern adaptations for reliability, safety and convenience to meet the demands of today’s guitarists. There are many boutique amp builders looking to take the best of old and new and present something different from the current mainstream manufacturers.

At this point, no article focusing on guitar amps would be complete without mentioning Dumble amplifiers. Dumble amps are made in very small numbers by Alexander ‘Howard’ Dumble in L.A., California, often by request of well‑heeled professional musicians. The Dumble Overdrive Special is widely regarded as the zenith of limited production boutique amps and, as a result of their quality and rarity, new or used examples have gained almost mythical status and demand extremely high values on the open market.

Despite the remarkable sustained popularity of valves, digital modelling technology is now making major inroads into the tube’s traditional territory. As the technological advances behind digital modelling processors that began with the iconic Line 6 Pod through to ever‑improving digital advances from companies like Fractal and Kemper. The audible difference between the ‘antiquated’ originals and modern digital recreations is rapidly diminishing to the point where professional musicians see a competitive advantage in moving to a digital platform.

Despite stiff competition from solid state and digital circuits, the valve guitar amp currently remains the de facto standard for many discerning professional guitarists, despite the decidedly old-world technology involved. It will be interesting to see how long genuine valve amplifiers will continue to prosper in the face of the digital revolution. Only time and hindsight will tell. It is likely that valve, analogue solid state and digital technologies will be able to coexist for many years yet.

Get connected

Guitars need to be connected to an amp in order to work, often with effect pedals in between. Before wireless and/or digital technology takes over completely, the venerable guitar lead has been the necessary link between input and output since the 1930s. At each end of a traditional interconnecting lead is a remarkable piece of analogue kit that most guitarists rarely think about but cannot live without. Similarly, guitars, amps and effects also have the other part of the same connection.

The essential connector in question is the ¼“ (6.35 mm) jack plug and its associated socket, which originally dates from c.1878. The first jack connector was invented by George W. Coy and was used for the first commercial manual switchboard at the telephone exchange in New Haven, Connecticut, USA. It is astonishing that, after nearly 1½ centuries, this enduring piece of industry standard equipment is still in ubiquitous use today, long after it became obsolete in telephone systems.

End of Part IV

This has been a self‑contained article that departs from the usual topic of guitars per se. While it might seem a lengthy, in‑depth examination, it only just scratches the surface. As I don’t have the space, knowledge or resources to write comprehensively on the subject, I highly recommend that readers wanting to delve into the historical detail take a look at the innumerable resources available on the ever‑present hinterwebby thing. NB. Credit to all original photographers for images used from Google Images.

Arguably, without the complementary inventions of the electromagnetic pickup, the dedicated valve amplifier and the moving coil loudspeaker, the revolution in guitar technology that started in the 1930s and which really took off in the 1950s would not have been possible. It is notable that the scientific principles underpinning today’s electric guitars are still relevant nearly a century later. It is, at least to me, remarkable that, technically, we haven’t really evolved a great deal over the intervening decades. Advances have been incremental refinements, rather than ground breaking. Digital technology may change all that. Watch this space.

At long last, in Part V, the story will finally unleash the breakthroughs that led directly to the early electric archtop and solid body guitars. The next revolution in guitar music making was about to happen. Who could possibly have anticipated the impact that the congruence of the three seemingly innocuous bits of music technology covered above would have when brought together.

I hope you have enjoyed the journey thus far and thank you for reading. I also hope that you’ll come back and join me on the next part of the guitar’s long journey to the current day. Time to get some vintage gear out and plug in. Until next time…

CRAVE Guitars ‘Quote of the Month’: “Excess in any form does not indicate wisdom; rather it evidences the lack of it”

© 2018 CRAVE Guitars – Love Vintage Guitars.

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August 2017 – A Peak into the Pandora’s Box of Guitars

posted in: Observations, Opinion | 0

Over the last 30 months or so, I’ve been going on and on about the mainstay of CRAVE Guitars ‘work’, which is to share with you not only stuff about music and stuff about guitars generally but also specifically stuff about Cool & Rare American Vintage Electric Guitars. If you’ve taken a look at the web site, you’ll know that the focus tends to be on mainstream U.S. brands and, within that, if possible, some cool variations of well-established guitar models. However, perhaps stating the bleeding obvious, the guitar world is much bigger than that.

This month I’m dipping a toe in the water of some of the other guitar treasures out there. When one looks across the whole guitar landscape, antique, vintage, old, used, new, American, European, Eastern bloc, Asian, mass manufacture, boutique makers, unique luthiers, home‑made, traditional, basic, hi-tech, innovative and whacky, there is infinite variety and a veritable cornucopia of interesting and wonderful instruments to appreciate. The same goes for amps and effects of course (as colleagues into those things keep reminding me) but there’s not enough room in a single article for those as well. Besides, although I don’t claim to be an expert on guitars, I’m even less well‑acquainted the minutiae of amps and effects – that’s another ballgame altogether. The focus of this article is essentially on electric instruments.

When researching this article, it became ridiculously clear that I simply can’t do justice to every aspect of this enormous topic. I can only mention a figurative iceberg’s tip of what’s out there and I apologise in advance for the probable monumental omissions herein. Before we get going, none of the guitars covered in this article are part of the CRAVE Guitars’ family. In order to illustrate the diversity, I’ve resorted to using pictures sourced from Google Images – I acknowledge all guitar owners and photographers.

Let’s face it, love them or loathe them, the centre of the guitar universe remains occupied by the American ‘Big Two’, Fender and Gibson, along with their subsidiary companies including, respectively, Epiphone and Squier that concentrate on the budget end of the market. Incidentally, Fender and Gibson also own a number of other iconic brands that come under their wing. For instance, did you know that Fender own Gretsch, Jackson, Charvel, DeArmond and Tacoma, and Gibson own Baldwin, Kramer, Steinberger, Tobias and Wurlitzer? Until the mid-2010s, Fender also owned Guild and Ovation guitar brands.

It would be easy to fall into the trap of thinking that Fender and Gibson are massive multinational industrial giants, but in actuality, they are pretty modest business concerns compared to the sheer scale and scope of some truly global companies. Fender and Gibson are, above all, very successful brands with a strong identity, whose reach extends well beyond the music industry. This general public awareness helps to shield them from some of the economic, social and technological pressures facing them. Business fortunes, however, go in cycles and the ‘Big Two’ have had their ups and downs. Both companies, along with many others, were taken over in the 1960s, leading to a period of corporate complacency and weakness that opportunistic competitors were able to exploit. While they have been able to rejuvenate their image, they are now dealing with a radically different global context.

While the ‘Big Two’ are fortunate to have genuinely iconic products including Fender’s Stratocaster, Telecaster and Precision bass, and Gibson’s Les Paul, SG and ES-335 (among others), this otherwise enviable position can also constrain them operationally. It has proved very difficult for them to innovate and stretch too far from the proverbial straightjacket imposed by their core instruments. Existing models are scrutinised minutely and often face intense criticism if they move away from the accepted recipe. At the same time, it is difficult for them to introduce all-new models, as they are often compared unfavourably with the classic mould. Without sustainable growth in a finite market, these companies are commercially vulnerable and their potential success is increasingly limited by their past. This strategic conundrum for Fender and Gibson actually creates fertile ground for other smaller firms to grasp opportunity to enter the market through differentiation, diversification and innovation, as well as imitation.

Circling around the ‘star’ of the Big Two, there are the other recognisable brands such as Rickenbacker, Danelectro, Guild, Ovation, Music Man (now part of the Ernie Ball corporation), G&L, and, as well as the aforementioned Gretsch (the Gretsch family retains major influence as part of Fender) and relative newcomers such as PRS. There are other companies that don’t immediately spring to mind but which have enormous presence in the industry. I include Peavey here, as one of the world’s largest musical manufacturing company. Then there are the other recognisable ‘independent’ American manufacturers that tend to focus on niche markets, such as BC Rich, Dean, Jackson, Alembic, Carvin, Schecter, Steinberger, Suhr, Parker, Heritage, etc. At the same time, some major US guitar companies focus predominantly on acoustic guitars, such as Martin and Taylor.

There is an incredible history surrounding brands that have either disappeared completely or those that have gone, some of which have now been resurrected, e.g. Supro, Airline, National, Dobro (acoustic, now part of Epiphone), Bigsby, D’Angelico, D’Aquisto, Silvertone, Kalamazoo, etc. American guitar manufacturers suffered particularly badly in the 1960s and 1970s as a result of multiple pressures including falling production quality, increasing manufacturing costs (including union labour), and hostile competition from high quality cheap imports from the Far East.

As you might expect, the history of many of the brands already mentioned goes back to the early-mid 1900s (or even further), which means that there are plenty of very cool vintage guitars floating around. In the guitar world, age doesn’t mean valuable – it is the combination of age, rarity, quality originality and current condition that matter for those with an eye on the dollar value. While the Big Two tend to command the premium prices, pretty much across the board, there are plenty of bargains to be had by looking more broadly at these, sometimes ephemeral makes. I recently come across an early 1960s U.S. Airline in all‑original clean condition that went for a little over £300GBP. These never were top‑of‑the‑range instruments back in the day, and they can be picked up as bargain vintage instruments now. Some of these leftfield guitars present low-risk options for entry into the vintage market if you research carefully and don’t expect too much. History suggests that, in all likelihood, they won’t accumulate vintage value very quickly without major artist association. Look around and there are gems to be found from under-the-radar guitar makers. Some are very nice, including Washburn, Hondo (mainly copies), Mosrite, Harmony, Kay, Valco (maker of a number of other brands), etc.

Moving away from the American continent, Europe also has a long tradition of great musical instrument manufacture, with brands such as Vox, Höfner, Baldwin, Burns, Watkins, Framus, Hagstrom, Hohner, Shergold, Hoyer, Wandre, Bartolini, Levin, Goya, Welson, along with newer entrants such as Warwick, Duesenberg and Vigier, Some of these were prolific during the ‘golden years’, capitalising on the rapidly moving musical paradigms of the 1960s and 1970s. A post-war embargo on American guitar imports certainly helped European brands (and bands) get a foothold and to prosper up to the early-mid 1960s. While, as in other markets, the quality of European guitars varied considerably, many models have become synonymous with the period and, as a result, highly collectable, for instance, the teardrop Vox guitar used by Brian Jones of The Rolling Stones or the Höfner violin bass used by Paul McCartney of The Beatles.

Even further away from America, the Japanese companies competed head on with the American brands in the 1970s. Plenty of the budget guitars were blatant copies of American guitars, which resulted in protracted litigation to protect U.S. patents and trademarks. Many ‘older’ guitarists may remember copies from the likes of CSL and Columbus, as well as Ibanez. Japanese firms didn’t just replicate American designs; some also produced original designs and have retained a credible reputation over time for quality and consistency, including their dominant brands – Yamaha and Ibanez. Takamine, which focuses predominantly on acoustic guitars, is also Japanese. There have been plenty of Japanese names that are or have been familiar, including ESP (and subsidiary LTD), Roland, Italia, Aria, Tokai, Teisco, Greco, Guyatone, Apollo, Kawai, Kent, Westone, etc. Many of the instruments made by Japanese companies in the 1960s and 1970s (including some copies) are now becoming very collectable in the off‑the‑beaten‑track vintage niches. If you want some truly whacky vintage designs at reasonable prices, take a look at Japanese guitars. Plenty of people now specialise in conserving these vintage Japanese/Asian instruments.

The old Eastern Bloc countries have also produced a wide range of brands catering for home-grown musicians. The strategy of government-owned manufacture was partly nationalistic, in that they were required to protect their home market from capitalist imports from both the west and east. Many of these guitars were typically utilitarian with little in the way of flamboyance. Many of these brands will be little known in the western world, even now. As you might expect, there are experts who concentrate on collecting these communist bloc guitars for posterity. The ones that have penetrated the western markets offer something different from, and cheaper than, the mainstream names. Look out for names like Aelita, Elgava, Formanta, Migma, Musima, Odessa, Stella, Tonika, Marma (East Germany), Jolana (Czechoslovakia), etc.

There are a few other territories that have developed their own guitar manufacturing, including Godin and Eastwood in Canada and Maton in Australia. In addition, there are a large number of unmarked guitars out there with no means of identifying age or source. Some can be traced back to similar designs by known manufacturers while the creators of others are lost in the mists of time and geography. These ‘pawn shop’ guitars are often poorly made and may be considered curios, although, there are aficionados looking to conserve the more vernacular heritage.

The modern-world picture is far more complicated and can’t be talked about in terms of familiar regional territories. Some multi-national companies, including Fender and Both Fender and Gibson have their headquarters in the US and produce large numbers of their subsidiary ranges in other countries. Some brands are designed in the US and constructed offshore. Some are assembled and quality checked in the US from parts made elsewhere. Larger companies have international distribution operations that channel product to dealership networks within economic regions, e.g. Fender UK servicing the European Union (at the moment!). Others have to manage distribution through networks of independent dealers. Some smaller companies have to rely either on local markets or alternative methods of distribution, direct or indirect. Some companies make instruments that are branded by one or more retail chains. A classic example is Silvertone whose instruments were made by Danelectro, Kay and others, sold through Sears & Roebuck department stores and mail order (remember that?). Similarly, many of the diverse Japanese brand names were actually made by a relatively small number of manufacturers, e.g. Kawai and Teisco.

Another feature of new millennium guitar building is the explosion in bespoke guitar building, either by small specialist companies or individual luthiers. Low volumes, creative designs, alternative materials, custom features, and high quality tend to characterise the sub-industry but there are always exceptions to the rule. There have, pretty obviously, always been bespoke builders catering for the well‑heeled or professional musicians’ need and this has led to further opportunities that are difficult for the mass manufacturers to match. In response, the larger manufacturers, including Fender and Gibson, created custom shop operations to provide tailored services for individual clients. Custom shops also heralded the explosion in vintage-styled recreations and the more recent craze for relic finishes, both building on the growth of interest in vintage guitars.

Remember, even the (now) big companies had to start somewhere, usually with an inspirational leader, visionary pioneer or commercial entrepreneur at the helm, often working on their own or in a small workshop. Many of today’s big brands started out with some names you might just recognise, including Friedrich Gretsch and son, Fred Gretsch Jr, Orville H. Gibson, Christian Frederick Martin, Adolph Rickenbacker, Nathan Daniel (Danelectro), Epaminondas Stathopoulo (Epiphone), and one Clarence Leonidas ‘Leo’ Fender. More recently, Paul Reed Smith has earned a place amongst this exlusive group. Even these industry giants relied on other key individuals and their skills including John Dopyera, George Beauchamp, Lloyd Loar, F.C. Hall, Les Paul, Ted McCarty, George Fullerton, Ray Dietrich, Roger Rossmeisl, etc.

Other well-known names span out of larger companies, for instance, Travis Bean, well known for metal-neck guitars, split from Kramer. Kiesel Custom Guitars is another example, producing some astounding instruments having been formed following the splitting up of American company Carvin in 2015. Perhaps the most successful modern entrepreneur is Paul Reed Smith of PRS Guitars, based in Maryland USA since 1985. While growing his reputation, Smith wisely sought advice from Gibson’s ex‑president Ted McCarty to mentor him, and several PRS models now proudly bear McCarty’s name. The tradition continues with renowned luthier Joe Knaggs setting up his own prestigious guitar company after leaving PRS, producing some wonderful instruments in relatively small numbers.

One of the most celebrated and influential craftsmen to exploit niche demand in the 1960s was Lithuanian immigrant to the UK, Tony Zemaitis who made some very remarkable guitars for some very remarkable guitarists. Zemaitis’ legacy can clearly be seen in other current models from the likes of Duesenberg and Teye, as well as the Japanese company that currently carries on Zematis’ illustrious name.

There have been many excursions into the application of alternative materials to wood. The use of metal in guitar production was pioneered by the likes of National and Dobro in their resonator guitars as a means of producing more volume from acoustic guitars in the pre‑electric era of the 1920s and 1930s. In the 1960s, Valco used fibreglass (coined Res‑o‑Glas) for futuristic designs in the 1960s, such as the stunning National Newport. More recently, acoustic maker, Ovation, used a variation of fibreglass (lyrachord) on its bowlback instruments. Zemaitis experimented with other materials in his guitar construction and many others have followed suit, including the aforementioned Kramer/Travis Bean. Around the same time, there was a ‘fad’ for acrylic guitar bodies, perhaps the most well-known proponent being Dan Armstrong who used acrylic for parent company Ampeg.

On this side of the Atlantic, another luthier has set the bar for innovative use of metal; French luthier, James Trussart, Italian company XoX Audio are making some nice instruments out of carbon fibre. 3D printing also presents opportunities for greater use of plastics and metals in guitar production. Some luthiers have experimented with stone as part of the construction but it is not common – or very practical. With ever increasingly stringent restrictions on sourcing, use, sale and movement of hardwoods commonly used in guitar production, expect wider use of alternative sustainable materials in the future.

There are hundreds if not thousands or even tens of thousands of guitar makers out there, all wanting a proportion of the overall demand for great guitars. Here are a very few notable names from all around the world to keep an eye on, including (in no particular order); Collings, Stone Wolf, Flaxwood, Palm Bay, Hutchinson, Emerald, Ed Roman, Suhr, Mayones, Nik Huber, Matt Artinger, Tom Anderson, Patrick James Eggle, Fano, Gus, Goulding, Prisma, Frank Hartung, Michael Spalt, Michihiro Matsuda, TK Smith, Rick Toone, Carillion, McSwain, John Backlund, Reverend, Ron Thorn, John Ambler, Mule, Tony Cochran, Walla Walla, Ezequiel Galasso, Langcaster… The list could be endless as there are just too many great guitar buillders out there to mention and apologies to those I’ve left out and, sorry, I can’t post pictures of every one – I wish I could. The point, I guess, is to broaden one’s perspective and perhaps open one’s mind to a wide range of other possibilities beyond the obvious in-your-face guitar shop fare. I don’t usually proffer advice but on this occasion, I would simply just say, take a look out there and you might just find something weird and wonderful that you probably didn’t know existed. I regularly feature some of this wonderland of goodies on Twitter for those that may want to take a look (@CRAVE_guitars).

For the amateur hobbyist or artisans with aspirations of becoming the next notable designer, there are now plenty of DIY kits for everything from generic product to some quite fancy customised guitar construction. Access to information the Internet provides plenty of plans and specifications for people to design and build almost any type of instrument without the need to track down books or luthiers willing to share their knowledge. Experimenting in this way can present all sorts of opportunities to be taken. What about you?

Renovation ‘husk’ projects are probably best avoided unless you really know what you’re doing, as there’s probably a reason why they are in that state to begin with. For some, though. a ‘bitsa’ guitar may make an ideal low cost player’s guitar. My lack of practical skills prevents me from trying out a DIY (re-)build beyond my limited capabilities. Besides, given CRAVE Guitars’ fundamental raison d’être, I simply can’t create an authentic American vintage guitar.

I hope that this article has given a tiny indication of the beauty and multiplicity of guitars out there. That’s without going into oddities with unconventional string configurations, double (or more) necks, hybrid instruments, etc. It is this fascination with making things different while also keeping things the same that is quite inspirational and, I think, pretty unique to guitars, at least on this sort of scale. We are blessedly spoilt for choice and there are some ridiculously good guitars out there for very reasonable prices without experiencing the diminishing returns associated with esoteric exotica. Ultimately, this clearly indicates that there is something for everyone with an interest in the world’s favourite musical instrument.

So… you may ask… what’s my favourite out of everything covered here? Truthfully, I can’t say; I find guitars endlessly beguiling and preferences vary continuously. It would be unfair to single any one brand or model from the others. As my obsessive quest for ‘Cool & Rare American Vintage Electric Guitars’ continues, the CRAVE name gives a hint of bias but that is not so dogmatic that I can’t appreciate all aspects of the luthier’s art and craftsmanship. MY position is firmly ‘on the fence’. If any of the names mentioned wish to persuade me off the fence with a prime example of their product(s), I am more than happy to accommodate them (f.o.c. of course!). I optimistically await a swathe of e-mails to that effect (hint, hint).

Me? I’m off to plink a new CRAVE Guitars’ plank. The new addition to the family is something both very recognisable and very unusual at the same time. All being well, I’ll try to cover it in next month’s article. All I’ll say at this juncture is that it is definitely one that fits the Cool & Rare American Vintage Electric Guitar bill very aptly while also strongly dividing opinion. Intrigued? The lengths we go to, to bring you guitar ‘stuff’. Watch this space…

CRAVE Guitars ‘Quote of the Month’: “There is a finite limit to the amount you can know, there is no limit to the amount you can imagine.”

© 2017 CRAVE Guitars – Love Vintage Guitars.

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March 2016 – A Temporary Change Of Direction

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A couple of months (and posts) ago, I mused on the other key elements of a guitarist’s arsenal, amplifiers and effects. While often regarded as 2nd class citizens of the vintage signal chain, they are, however, both essential items as well as intensely personal in terms of shaping musicians’ individual sound signatures. Being fortunate enough to have a number of Cool & Rare Vintage Electric Guitars, it made some sense to explore these other gems that contributed to modern music as we know it.

The first step was to ditch modern transistor amps and acquire a solid, reliable (but small) vintage amp. The early ’70s Music Man 210 ‘sixty five’ (click here to see the amp feature…) designed by Leo Fender was the first of these, and what a great addition this was.

Then, because of a recent change in personal circumstances, I took a strategic decision to stop looking at the pricier (for me) end of the market and start re-exploring the landscape of vintage effect pedals. I have a number of original ’70s Electro-Harmonix (EHX) American stomp boxes, although these are (sadly) in storage at the moment. I also have a range of modern BOSS and Line 6 pedals which, when I started thinking about it, just didn’t get me excited. Don’t get me wrong, they are great pieces of electronics. However, they didn’t inspire my playing in the way I thought they should. So… unless there isn’t a vintage equivalent, I think that they are now going to have to go the same way as modern amps. My first dalliance with vintage effects has resulted in a number of interesting little effect pedals. I have to say that this may be dangerous territory and I might be opening another Pandora’s Box of addiction for me.

The first area to explore was the sonic continuum from compression to add clean sustain at one end to absurdly dirty fuzz at the other extreme. As far as effect pedals are concerned, the top Japanese brands like BOSS and Ibanez deserve as much respect as their American counterparts like EHX and MXR. I therefore make little distinction, as long as they are both vintage and classic (and good!). Recent additions include (in order from serenely subtle, through sensuously sublime, to seriously psychotic):

  • 1980 MXR Dyna Comp Compressor
  • 1980 BOSS CS-1 Compression Sustainer
  • 1980 BOSS OD-1 Over Drive
  • 1988 Pro Co Rat Distortion
  • 1978 Electro-Harmonix Little Big Muff π (fuzz)
Vintage Effects x 5

I won’t repeat myself here, other than to say these diminutive boxes provide an infinite range of tonal possibilities (Click here to see features on all these classic pedals…). This is just the start. Over the next few months, I will try to add to the above and also, hopefully, retrieve my original EHX pedals. I have also started looking at the other families of effects, the time delay-based warbles of phasers, choruses, flangers and echoes, as well as other oddball sound manglers such as envelope followers, ring modulators and pitch shifters. When I started looking, I couldn’t believe the prices of some vintage pedals, original Ibanez TS808 Tube Screamers for instance or Roland Space Echoes (OK, the latter is strictly not a pedal but you know what I mean). Even battered and beaten examples can go for eye-watering sums. I am just (re-)learning all about this stuff, so it will take a time to get re-acquainted with the nuances.

By the way, I haven’t completely resisted the temptation of vintage guitars. I have been ‘naughty’ and continued to dabble in my 6-string obsession with some diverse acquisitions. I hope to be reprising these in another ‘What’s New at CRAVE Gutiars’ post soon. Generally speaking though, guitars will have to take a back seat for a while, so I may go on about ‘Amplifiers and Effects’ for a while yet. Until next time…

CRAVE Guitars ‘Music Quote of the Month’: “Music doesn’t provide answers to life’s complications but it does provide solace for the soul when the questions are asked.”

© 2016 CRAVE Guitars – Love Vintage Guitars.

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October 2015 – What’s New at CRAVE Guitars

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Quite a lot has been happening at CRAVE Guitars over the past few weeks. Firstly, the web site has had quite a major overhaul. While it doesn’t look very different at first glance (intentionally) it has been comprehensively updated with nearly all pages having had some work done on them to one degree or another. There are now quite a few new pages added to the original ones, so now there are even more reasons to (and fewer excuses not to) revisit CRAVE Guitars.

For example, the footers on each page now show the last 2 tweets from CRAVE’s quite prolific Twitter output. Twitter is where the general, topical and fun stuff about guitars appears, usually with multiple tweets daily. Don’t take it seriously, it is just light entertainment. The Twitter feed is basically replicated on Facebook and Google+. You can now also subscribe by e-mail to these opinionated ramblings, so you don’t need to visit the site to see if there’s something new that I’m waffling on about. I only post ‘blogs’ about once a month with longer, more in-depth articles like this, so it isn’t a daily deluge of irrelevant irreverence! For a more business-like approach, CRAVE is now also on LinkedIn and I’m trying to work out what to do with it that’s different and a bit more, well… professional and fundamentally meaningful than the lighter side of the guitar universe on Twitter. Why not take a look?

CRAVE Website Footer Screenshot
CRAVE Website Footer

There are new Galleries on ‘amplifiers and effects’, Instagram, ‘impressions’ and YouTube. These are the beginnings of more visual content to come in the future. The Features section now includes short articles on brand histories of the major US guitar manufacturers whose past output provided us with the instruments we now cherish as vintage guitars. All vintage guitars were shiny and new once. I am also writing some new features to add to the site in the future. There will also be new features on vintage amplifiers and effects; the first of which has just appeared (see more below). I have lots of vintage Electro Harmonix effects to dig out for instance. All the guitar features have been improved with some brand new and some updated material. There are a couple of new(ish) matching Danelectro instrument features (1 guitar and 1 bass) which aren’t quite part of the core CRAVE ethos but which are modern takes on cool American guitars of the past (1963 to be precise). Fantastic colour too (aqua).

1964 Silvertone 1449 Amp in Case

The Resources section of the site has been completely revamped and extensively expanded from a single web page to 7 pages with, hopefully, a cornucopia or even a smorgasbord (i.e. lots) of interesting and useful information about guitars, guitarists, guitar music and guitar references. There is too much to go into here. Take a look and hopefully there is something to fire your imagination and make a visit worthwhile. I welcome input, ideas and even corrections (this isn’t a bible and it can be improved with your help), so drop me a line if there’s something you think will make it better.

There is a new ‘For Sale’ section although it’s a bit, erm… thin at the moment. I have some newer equipment and some guitar bits and pieces that I need to sell in order to feed the vintage guitar habit. This won’t be an online shop from the start but it will (I hope) promote some upcoming sales on eBay. If this proves popular, I might venture into direct e-commerce. Watch this space. I also want to use this section to highlight some relevant items on Amazon for guitarists and vintage enthusiasts to peruse (I’m testing it on the ‘guitar books’ section under Resources at the moment). It might even earn some pennies to help fund CRAVE’s non-profit enterprise.

Anyway… enough about the CRAVE Guitars website for now. While I should be selling stuff, I’m actually buying again at the moment. My ‘buy of the month’ is an exquisite mid-‘70s Music Man 210 ‘sixty-five’ guitar amp, which was not only a bargain but also a superb example of what Leo Fender designed after he left Fender. The ‘sixty-five’ was the first MM product to see the light of day in 1974 and the early ones are particularly great. These fantastic amps are so ‘under the radar’, it’s unbelievable. Ssshhh… don’t tell anyone! There is a feature on this remarkable little amp on the website (click here to see amp feature…), so I won’t repeat that here. Suffice to say, I’m excited by it. There is a personal connection here too – I used to work for Strings & Things, who imported Music Man into the UK in the late 1970s. I have finally got around to having a credible vintage amp that does justice to CRAVE’s vintage guitars. I have a funny feeling that this may be the start of a distracting side venture for CRAVE.

1970s Music Man 210-Sixty Five

It’s not only amps on the shopping list; CRAVE is also back on the guitar buying trail again. I am tracking down another ‘Cool & Rare American Vintage Electric’ Guitar model which, if I’m successful in acquiring one, is likely to make an appearance on the CRAVE website before too long. This particular model isn’t either a Fender or a Gibson and it’s not a brand I’ve owned before – diversity can be a good thing and it should certainly complement other CRAVE guitars nicely. The guitar in question was a niche model and not hugely popular at the time. However, it is one that I believe the company involved should seriously consider ressurecting. Intrigued? Keep an on the website and for a future ‘blog’ post where I hope to explain ‘what’ and ‘why’.

Even though CRAVE Guitars is a demented enthusiast’s pastime and I have to work for a meagre subsistence; I may have to increase the frequency of posts to fit everything in! Until next time…

© 2015 CRAVE Guitars – Love Vintage Guitars.

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May 2015 – More ‘new in’ at CRAVE Guitars

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CRAVE has had some serious IT issues, which have made it difficult to keep up with things – apologies. Following on from my last post, saying that I’d been surprised by purchasing a cute 1959 Fender Musicmaster. Well, that trend of ‘leftfield’ acquisitions has continued into spring 2015. At first glance, these new old guitars may seem inconsistent with CRAVE’s philosophy but bear with me – “though this be madness, yet there is method in’t” as a certain Brit Bard wrote in Hamlet. Methinks, he would have been a wicked guitarist.

The first recent purchase is a really nice original 1976 Music Man Stingray I purchased from Ross Godfrey, founder and guitarist of Morcheeba, who bought it from its original owner in New Mexico. I used to work for the importer of Music Man in the late ‘70s (Strings & Things) and the 1978 Stingray bass that I still own came from there, so they make a good pairing.

1976 Music Man Stingray 1
1976 Music Man Stingray I

This Stingray is a lovely all-original early example with the white pickguard and retro knobs. The Stingray, designed and built by Leo Fender at Music Man after his 10-year post-CBS exile from the industry, showed where his prolific innovations in guitar design were going at the time. Sadly, for a number of reasons, the guitar didn’t survive into the Ernie Ball era like the bass did. However, in my opinion, it is a greatly underrated and underappreciated guitar. While some critics jump on the bandwagon of knocking it simply for the sake of it, perhaps it is time to re-evaluate it on its merits, which are many. They have a lot going for them and there is a lot of virtue in conserving these cult models for posterity. The connection between this guitar and Fender is therefore strong and credible. In my opinion, the MM represents a different and really cool instrument (and a relatively rare one – only 500 of these early examples were made).

The second recent purchase is a really cool 1966 Epiphone Olympic in lovely condition. Epis at that time were made by Gibson and, while some other models were Gibson clones, this particular Olympic has all the key hallmarks of Epiphone’s independent early ‘60s design.

1966 Epiphone Olympic
1966 Epiphone Olympic

I imported this one from Canada and it had to have a little bit of respectful restoration to the electrics on arrival (thanks to Dave at Eternal Guitars). Now it’s in perfect order, just as it should be. Taking all costs into consideration, I’m unlikely ever to make any profit on the Epi but that’s not the point of CRAVE Guitars. It is a lovely little vintage instrument, very light, beautifully made, easy to play and the single, often belittled and misunderstood, ‘60s Gibson Melody Maker pickup sounds great. As you may have noticed by now, CRAVE really likes stripped down back-to-basics guitars that the snobs (thankfully) tend to bypass. Dig that neat ‘batwing’ headstock too, SO cool. This Olympic model is undeservedly overlooked by collectors in favour of the Epiphone Coronet, Crestwood and Wilshire models of the same era, despite sharing many characteristics (especially the body and neck).

So… with Fender and Gibson DNA running strong through the veins of both the Music Man Stingray and the Epiphone Olympic, they typify the CRAVE Guitars’ niche ethos perfectly. The Epiphone is a real contrast to the Music Man but that’s kinda the point of what CRAVE does. Both cool and uncommon, both deservedly earning a CRAVE Guitars endorsement. Until next time…

© 2015 CRAVE Guitars – Love Vintage Guitars

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