July 2020 – More Whazzup at CRAVE Guitars

Prelude

HELLO AND WELCOME to the second half of 2020 for what it’s worth. The fact that most of us meek hominids have made it this far is surely a good thing (for mankind, if not the planet), despite the best efforts of coronageddon. At the time of writing there are over 17 million confirmed cases and 667,000 deaths recorded globally due to coronavirus and sadly the numbers are still rising. I hope you are surviving amongst the mercenary madness. Thoughts, as always, lie with those affected directly and indirectly. Also, it is important to recognise the detrimental effects of the COVID pandemic on mental health & wellbeing; the risk of long‑term psychosis is a concern, worse because it cannot be seen and is rarely disclosed as an issue. Civilisation still has some way to go before it can prove resilient to the virus and worthy enough to survive as a species.

Before further ado, let’s move forward to the past. In the last article, I covered the key acquisitions made by CRAVE Guitars during 2019. As signposted last time, this month I’ll be covering the experience of repatriating 42 guitars and basses (40 of them vintage) after an extended period in enforced storage and bringing them back to as good a shape as they can be. None of the guitars covered here were featured in last month’s article, so there is no overlap between the two.

What are we actually talking about here?

As a reminder, here is the full list of the guitars that eventually returned home (by brand/alphabetic order):

Vintage Fender guitars (13):
  • 1966 Fender Coronado II
  • 1965 Fender Duo-Sonic II
  • 1965 Fender Jaguar
  • 1965 Fender Jazzmaster
  • 1965 Fender Musicmaster II
  • 1966 Fender Mustang
  • 1972 Fender Mustang Competition
  • 1977 Fender Stratocaster
  • 1983 Fender Stratocaster ‘Dan Smith’ Era
  • 1988 Fender Telecaster
  • 1974 Fender Telecaster Custom
  • 1973 Fender Telecaster Deluxe
  • 1972 Fender Telecaster Thinline
1966 Fender Coronado
Vintage Gibson guitars (20):
  • 1983 Gibson Corvus II
  • 1963 Gibson ES-330 TDC
  • 1985 Gibson ES-335 Dot
  • 1983 Gibson Explorer
  • 1984 Gibson Explorer
  • 1982 Gibson Explorer CMT/E2
  • 1984 Gibson Explorer Custom Shop Edition
  • 1984 Gibson Explorer ‘Union Jack’
  • 1976 Gibson Firebird Bicentennial
  • 1966 Gibson Firebird III
  • 1980 Gibson Flying V2
  • 1989 Gibson Les Paul Custom
  • 1977 Gibson Les Paul Deluxe Gold Top
  • 1975 Gibson Les Paul Standard
  • 1964 Gibson Melody Maker
  • 1961 Gibson Melody Maker D
  • 1982 Gibson Moderne Korina Heritage
  • 1981 Gibson RD Artist
  • 1965 Gibson SG Junior
  • 1968 Gibson SG Standard
1981 Gibson RD Artist
Vintage other brand guitars (5):
  • 1966 Epiphone Olympic
  • 1962 Gretsch 6120 Chet Atkins Double Cutaway Hollowbody
  • 1965 Gretsch 6135 Corvette
  • 1974 Rickenbacker 480
  • 1964 Silvertone 1449 ‘Amp in Case’
1974 Rickenbacker 480
Vintage basses (2):
  • 1977 Fender Precision Fretless Bass
  • 1978 Music Man Stingray Bass
1978 Music Man Stingray Bass
Non-vintage guitars (2):
  • 2002 Gibson Les Paul Standard
  • 1998 Gibson Les Paul Standard DC
1998 Gibson Les Paul Standard DC

Many purists may assert that some of these aren’t ‘vintage’. However, that is a debate for another time and place (and has actually been deliberated upon in previous articles). CRAVE Guitars’ cut‑off point is currently the end of 1989, i.e. over 30 years old.

While I might bloviate limitlessly about these musical devices, you will probably be relieved that I won’t be going through each of the guitars in sequence and in forensic detail. Rather, I will try to relate the key headlines, the highs and lows, the learning points and any resultant implications arising from the exercise.

At the time of writing, 38 vintage guitars have been given a well-deserved cossetting and these are the ones I’ll be covering here. The only ones remaining are the two vintage bass guitars, which I dread will both need some expert remedial work, as well as the two newer guitars (1998 and 2002). These remaining instruments will get the treatment they require in due course but now is the time to reflect on the significant work done on the major assets. I abhor calling them that but in this context, I guess that’s what they are.

Where they went and how they returned

In this first section, I may reiterate some points I’ve previously covered, so for regular readers, please forgive me for repeating myself. The elephant in the room is… ‘why?’.

I have to admit that the events that led to ‘here & now’ include a very dark period for me and the impact of the hardship still deeply affects me to my core. I won’t go into the detail of the circumstances, suffice to say that I lost pretty much everything back in 2011 and rapidly had to find a temporary home, not only for us as a family, but also for most of my guitars, which at that time was around 37 of them.

My first job was to document what was going away as best as I could, which included photographs and a comprehensive database covering each guitar. Fortunately for me, a good friend was able to find a safe space for them and they were stored away in a dry and reasonably ventilated roof space. Certainly not the ideal conditions for temperature and humidity but when desperate needs must, it was a saviour of momentous proportions and for which I will be eternally grateful. At least we live in a cool temperate zone, so the swings in climate could be a lot worse.

I had hoped to get back on my feet in a matter of just a few months, however that turned into a year and then several years until they were brought back home in 2019. I felt truly bad about the imposition on my friend and very fearful about what deterioration might be taking place in a less than perfect environment over an extended period of confinement. At least the guitars were all in cases of one sort or other, offering some degree of protection. During the lengthy hiatus, some guitars were retrieved, others swapped out and some were interred. Some of them, however, spent the full 7‑8 years in horrible exile.

We eventually relocated into a new home in the SW of the UK in 2017. When we moved, a few of the newer non‑vintage gear had to be sold off to preserve the core vintage items. A year after our move, my friend also moved home, staying in the SE of England. It was that combination of events that led to ‘the 42’ and I being reunited at long last in January 2019. A specialist haulage company charged the Earth for the pleasure of transporting them 200‑odd miles but at least they arrived OK. I had originally planned to refurbish our damp, dark cellar to make a new home for the guitars first but, as is usually our luck, circumstances got in the way and now I’m living amongst many stacked guitar cases. At least they are always close to hand.

Repatriation Guitar Cases

I knew that it wasn’t just going to be a case of unpacking and playing them as if nothing had happened, so I set about planning a very unhurried and practical approach to assessment and reconditioning. There was no set order to this process; it was very much a case of starting at the beginning and working through in whatever order they happened to be in. Now, in July 2020, I have worked through all the key returnees.

Nevertheless, it has taken over 18 months to complete the programme of refurbishment to this point. Not a quick procedure but not rushed either. I always felt that it would be better to take it easy rather than potentially to make things worse by jumping in too enthusiastically. They are already old, a little longer doesn’t matter.

General Condition

Thankfully, all the guitars were in cases, although the condition of each case varied greatly. Some cases are good and strong, while others have various signs of wear and tear and some are very tatty and weak, providing hardly any physical protection but better than nothing. The oblong cases were far easier to accommodate, being easier and safer to stack, unlike the shaped ones.

The first thing to notice was a predictable coating of general entropy. A lot of people pay a lot of money for genuine old dust and grime (heehee), so the cases stay as they are, as testament to the trials and tribulations to which they had been exposed. I am not one of those snobbish ‘collector’ types that insist on everything being perfect and as‑new. I fully understand that I am only a temporary custodian in their long lifespan that in some cases started before I was born and which most likely will well outlast me. This part of their existence has at least been documented for all to see. It is all part of our collective heritage, albeit a miniscule representation.

Opening each case for the first time and taking each guitar out was the point of maximum trepidation and anxiety, rather than excitement. On initial release, each one was given a cursory once over to see if there was any immediate and obvious appreciable damage. I can report that, so far, that no appreciable impairment has occurred to any of the guitars during stasis. No significant issues requiring immediate corrective work were noticed, which was a massive relief. Phew!

One thing common to many, if not all, guitars was an unidentified surface film/smear, despite being effectively protected from too many outside elements. There were also signs of varying degrees of oxidation and/or corrosion to some metal parts although, again, nothing particularly serious. Most of these ‘issues’ would be rectified by a sensitive clean. A few guitars seemed to have more nitrocellulose weather checking than I remember. Whether this was a result of inaccurate memory or a genuine reaction to environmental factors, I cannot be absolutely sure. While finish crazing can add mojo to a vintage guitar, I’d rather not intentionally make it worse, so I was a bit despondent on that front, as the crazing process is irreversible. So, job number 1 would be a thorough deep cleaning – not enough to ruin the genuine patina of age but just to bring the finish back to life and protect it for the future.

1984 Gibson Explorer

The next thing was a quick acoustic strum and noodle before plugging them in. All of them were strung at full tension to preserve the neck relief but the strings themselves showed various degrees of corrosion and were horribly sticky to the touch. What surprised me was that about 80% of them were still in tune. Impressive. They sounded dead and lifeless though, even acoustically. So, job number 2 would be a full restring and setup for each of them.

Each guitar was then plugged in to an amp to test the instrument’s electrics. This is, sadly, where the most obvious degradation was evident across the board. Initially, some showed no signs of electrical life at all, which was a concern. Others had annoyingly intermittent noisy signals, many had rough scratchy pots, iffy crackly switches and raucous jittery jack sockets. I don’t think that any permanent failures occurred although they clearly needed to be seen to before they could be used in earnest. To be honest, with unkempt electrics and long dead strings, they generally sounded awful compared to how they should be. Not a promising initial analysis. So, job number 3 would be to go over the electrics where necessary to return them to usable operation.

That’s about it. Thankfully, there were no major concerns other than any reservations I might have had anyway (these are vintage guitars after all). The appearance could easily be resolved through some sensitive tender loving care (TLC). The electrics, I was pretty sure could be cleaned up and just used. Restringing and setting them up properly would, I hope give them a new lease of life. Phase 1 sorted then – just 3 key straightforward tasks for each guitar plus anything specifically identified on each one as they went through the TLC procedure.

Playability

As mentioned above, straight out of storage, pretty much every guitar felt dead and lifeless with little resonance from the bodies. Anyone who has followed CRAVE Guitars over the years knows that it is my firm belief that guitars should never be kept as mere trinkets and they need to be played regularly. The guitars seemed to agree wholeheartedly with this observation, as they were telling me loud and clear that they didn’t appreciate not being used for so long. It makes me wonder how many would‑be collectors are put off vintage guitars because they try one out in this unprepared state and then presume that they are all like that.

As I wasn’t in a hurry, I experimented with my approach to this zombie‑like phenomenon. They are just bits of wood, metal and plastic after all; why should a period of abandonment make that much difference? What is it that makes the difference? I decided to take some amateur and idle investigation a little further.

1983 Gibson Corvus

Some guitars I stripped down straight away, while others I decided to play for a while before reconditioning them. The interesting thing is that they didn’t need cleaning or restringing to bring them back to some resemblance of vitality, they simply needed playing for a while. Even with ratty old strings, tarnished finish and creaky electronics, they surprisingly would recover much of their vibrancy after a few days of being used. Some needed more teasing than others – no surprise there. This doesn’t mean that they couldn’t be made even better. Those that were given some TLC first seemed to spring back a bit quicker and stronger with fresh strings on board.

Most of the guitars did not need much in the way of set up to restore their playability. Not one needed a truss rod adjustment (phew!). I suppose the necks have been OK for several decades and they had already settled into how they should be. However, restringing gave an opportunity to check action, nut, bridge saddles, intonation and pickup height to fine tune them. A couple needed appropriate lubrication for the nut, bridge and tuners but not much. Time for some D’Addario/Planet Waves ‘LubriKit Friction Remover’, especially on vibrato‑equipped instruments. Just a few simple things made a lot of difference.

However, getting back to the point, the biggest difference to usability was simply to play them for a while. The comparison between ‘before’ and ‘after’ was remarkable in almost every instance. I’m sure that there must be scientific reasons but I’m not clear in my mind what actual cause and effect is going on here.

General TLC

This is the bit of maintenance that I’m probably best at – the simple stuff. I have mentioned quite a few times that my practical guitar tech skills are limited. What I can do though, is to give guitars a thorough pampering. The first thing is to take the old strings off (and recycle them). Some needed a bit of extra dismantling, for instance to get at the electrics, to shim a bolt‑on neck or to capture neck/body codes and document internal condition.

Cleaning is a relatively straightforward and painless process but it does make a huge difference to aesthetics. If there were specific reasons to do so, I might start off using T‑Cut judiciously to get through thick grime or smooth out some minor scratch marks. However, T‑Cut isn’t recommended to use on vintage guitars but it can help in some circumstances, as long as one is very careful. I have tried other abrasive products with varying degrees of success.

Most of the cleaning process was done using my guitar maintenance ‘system’ of choice, which is D’Addario/Planet Waves products.

More gentle than T‑Cut is D’Addario’s ‘Step 1 Restore: Detailer’, which is good for restoring the underlying nitrocellulose finish without ruining the natural aging and patina that develops over many years. It also helps to reduce minor swirl or plectrum marks, giving a nice healthy overall sheen. The degree of elbow grease required depended on each guitar and it is worth it.

After leaving the finish for a day to stabilise, I then used D’Addario’s ‘Step 2 Protect: Guitar Wax’, which uses premium quality Brazilian carnauba wax to give it a lovely finish and protect it for the future. As a wax, I’m uncertain as to how effective it actually is on nitrocellulose or polyester finishes but I figured that it certainly can’t do any harm. It is important here not to use anything that contains silicon or other unhelpful contaminants.

At this point, I would stop and not use D’Addario’s ‘Step 3 Shine: Spray Cleaner’ unless I continued to play the guitar for some time. It is ideal for use when a guitar needs a quick spruce up after playing, before putting it back into its case and/or moving onto the next one.

Plenty of people prefer other maintenance systems such as Dunlop’s excellent cleaning products. I just prefer the ’Addario/Planet Waves’ products. It may seem like I’m promoting and/or recommending their products, I’m not – it just works for me. They are quite expensive per millilitre but I think worth it on balance.

All rosewood and ebony fingerboards needed a good clean and multiple applications of lemon oil (which, incidentally, ain’t what it used to be!). Here, I use Kyser Lemon Oil, now that I’ve run out of my old good stuff, which it seems you can’t get any more. I’m still looking for something better though. Maple fingerboards only needed the same cleaning as for body/neck finish and it is important not to use lemon oil on lacquered maple fingerboards.

The condition of frets unsurprisingly varied from guitar to guitar, especially in the lower ‘cowboy chord’ frets. A few will require expert fret work at some point but not immediately. There were a few signs of rough surface corrosion. At its worst, rust build up could be removed using very fine grade wet & dry paper, whereas routine sprucing up could be achieved with fine wire wool depending on condition. For a final gleam, I used D’Addario’s ‘Fret Polishing System’. Visually, it does make a difference and it makes playing much nicer, especially when string bending in the higher registers.

Most of the other metalwork was OK and nothing needed anything radical. One has to be careful on gold, chrome or nickel plating, not to abrade the surface too much, so a gentle application of Brasso Metal Polish wadding was usually enough to remove surface tarnish and restore a nice metallic shine. I didn’t need to go further and use something harsher like Solvol Autosol on any guitar metalwork.

The crackly, glitchy, scratchy electrical components, including the usual pots, switches and jack sockets were mostly solved with a dose of electrical contact cleaner and repeated use to clean the surfaces. Here, I use Tone Electro-Sound Guitar Pick-Up & Electronic Cleaner, which is expensive but cheaper than the class leader, DeoxIT. There were a few remaining electrical problems that will require soldering and/or replacement parts/wires but nothing requiring immediate attention. As they were mostly OK when they went into confinement, it was really only new issues that will need sorting out.

1965 Fender Duo-Sonic II

As I’m sure most guitarists will attest, new strings are a key part of the playing experience. Here, I am very pragmatic and don’t insist on a ‘must have’ type of string. I am certainly not a string snob, opting for some (expensive) esoteric boutique product that needs changing after every play. Frankly, I can’t tell the difference. What I will mention is that it requires a level of investment to restring 40+ guitars, especially without ready access to bulk buying as a regular end‑consumer.

For Stratocasters with a vibrato block, I generally use Fender Bullets 10‑46 gauge. For most standard scale guitars, I use Ernie Ball Regular Slinky 10‑46 gauge. For short scale guitars or ones that benefit from a little extra string tension, I’ll go up to Ernie Ball Power Slinky 11-48 gauge. For the Gibson ES‑150, I haven’t decided on a suitable string set yet but it will probably need something like 12-56 semi‑flat wound strings to give it the necessary volume, warmth and resonance that it deserves. With the dreaded Brexit negotiations and no clear trade deals with either the European Union or the U.S.A. (or anyone else for that matter), I may decide to migrate to British‑made Rotosound strings for general use.

A final buffing with a lint‑free duster keeps the guitar’s finish nicely clean and shiny. No guitars are going back into long‑term storage and all will be played regularly over time. They aren’t on constant display and are kept indoors in their cases when not being played.

Remedial Work

Most of the guitars were in pretty good condition when they were stored away, so they didn’t go into incarceration with (m)any outstanding issues. Fortunately, they also came home in pretty good condition too. As mentioned above, I think both basses need some expert attention to their necks. I can’t be sure what issues they may have or what may be required but it is probably best to leave that to the experts.

There are a few guitars that do need electrical work doing, once again, anything beyond cleaning up contacts is best left to the experts. Some have intermittent problems (hums, crackles) or weak signals. On some, the balance of tones doesn’t seem right and could do with investigation. Perhaps some combination of new pots, switches, wires, capacitors, jack sockets, solder joints, etc. may be required.

If replacements and/or repairs are needed, where possible, these will be vintage correct. However, finding genuine vintage parts in the UK is a big issue and importing them is disproportionately expensive, so it isn’t something to be taken on lightly. In several instances, I may have to be pragmatic and replace faulty vintage parts with newer quality equivalents. After all, it is better to have guitars working properly, otherwise they are just planks of wood, bits of metal and plastic that won’t get played. Things like vintage pots can always be fitted retrospectively if need be.

Apart from the basses, not one of the guitars suffered neck problems, which I am genuinely amazed at. I guess they were old and settled anyway. Certainly no fretwork will be needed other than some basic levelling, crowning and polishing. I wish it was something I felt more confident about doing myself but I know that, if I made a mistake, it would undoubtedly be worse than when I started. Best left to a competent technician.

None, thankfully, require any finish work. I would prefer to leave any worn finish, dinks, scuffs, scratches or other marks as they are, rather than refinish a guitar and ruin its authenticity. Besides, I am smitten by the untold stories behind the genuine blemishes and imperfections that give them character. These are not new guitars and neither should they look it. Neither are they museum pieces, so the ravages of daily use are important to both their integrity and charm.

I only have one refinished guitar, which is CRAVE Guitars’ ‘signature’ 1975 Gibson Les Paul Standard. The guitar came to me when it was about two years old and had significant buckle rash on the back. For a while, it was finished in natural before being refinished again in a beautiful cherry sunburst. If you are wondering, it was originally a dark tobacco sunburst. At the time, as a teenager, I didn’t know any better and had absolutely no idea that in several decades that I would a) still have the guitar or b) value original finishes. Oh well. One lives and learns.

1975 Gibson Les Paul Standard

Guitar cases are a different matter. Some of the very old ‘cardboard’ cases are pretty tatty and there is not much that can be done about that. A number of cases have broken latches or missing handles and I would like to work through these to make them at least usable. Sourcing vintage or OEM NOS parts and restoring the hardware isn’t easy, as latches, hinges and handles were mainly riveted on, rather than screwed. Again, this isn’t entirely necessary or urgent, so it can be a project for a future date. Mostly, they are best left as they originally came to me.

Parts and Accessories

There are a few guitars that have had newer parts fitted at some point (not by me, I might add!). Some of these examples could do with sensitive conservation by using vintage original replacement parts. None of this is necessary or urgent so, like several other jobs, it can be done over time as opportunities present themselves. Messing with them or modifying them is not on my agenda.

Case candy is always nice to have but I don’t go out of my way to acquire it, if it wasn’t original to the guitar. Authenticity matters here. We have more than enough fake news and phoney history to contend with, without adding unnecessary doubt to the origins of the guitars.

Some have optional parts missing, for instance, my 1977 Fender Stratocaster doesn’t have its original bridge cover but, let’s face it, does it really matter? It may be another ‘nice to have’ but it serves absolutely no beneficial function.

1977 Fender Stratocaster

Many of the guitars have their original cases but, similarly, many came to me with non‑original or modern cases. While I might like to get vintage original cases for some guitars, that can be inordinately expensive and it kinda messes with originality. Another ‘nice to have’ but not essential. If an occasion comes along to conserve the instrument better, I’ll consider it as and when. It really is the contents that matter.

If I’ve done my buying well in the first place, the acquisition of parts and accessories to restore a guitar to as close to its original condition generally aren’t needed. There are always exceptions to each rule, so it’s on a case‑by‑case basis.

Documentation and Photographs

By now, you’ll have hopefully concluded that they are all in more‑or‑less acceptable playable condition. Everything else is a bonus.

All that is left to do is to document each guitar at this particular point in time. As mentioned above, when the guitars went into storage, they were photographed and their individual characteristics logged onto a comprehensive database. Now, several years later, some of the details on the database can be updated and, where information was missing, new data can be added.

CRAVE Guitars – Database

New photographs have been taken for historical evidence and also added to the database. In the event of some potential future catastrophe such as theft or damage, all the necessary details will be available. Many of the same photographs can also be used on the web site to go with new all‑new features that have been written. I will come back to the web site in due course, so that’s enough on that front for the time being.

In addition, and perhaps more interestingly, this article and the documentation are all part of each these guitars’ long life stories and something that can go with them if and when they ever get passed on. Perhaps for the first time in their long lives, there is a written and photographic moment‑in‑time record for these wonderful heritage artefacts. This extensive task is still only partially completed but there is no ‘burning bridge’ imperative to hurry the task and it can be done at leisure.

The one I couldn’t put down

Rediscovering these lovely vintage guitars all over again was a real pleasure and there weren’t really any major surprises or disappointments. I wasn’t planning on comparing or ranking the returnees. There was, however, one guitar that stood out above all the rest during the process.

It was… drum roll please… the cool 1965 Fender Jazzmaster. It is an all‑original, pre‑CBS standard sunburst Jazzmaster, so there is nothing particularly unusual about it to differentiate it from any other of the period. Once it was resurrected, fairly nearly the end of the programme, it was the one that I just couldn’t put down and I kept playing and playing if for several weeks before I was compelled to move on. The Jazzmaster must have had some fairy dust sprinkled on it for it to stand out from very tough competition.

1965 Fender Jazzmaster

I consider myself to be very fortunate not only to have had all the guitars but also to re‑experience them for a second time. I am therefore largely content with my lot, despite the hellish privations in getting through the wicked times to this redemptive point.

What next?

Well, the obvious next thing to do is to play and enjoy them. That is, after all, the whole point of having these things in the first place, isn’t it? They can’t all be played at once, so organising them so that they can have equal opportunity for playtime will be important.

That brings us back to an oft‑repeated bugbear of mine, which is my priority to refurbish the house’s currently unused cellar to make a safe and secure home for them all. In the meantime, they are arranged not too badly, so they can be accessed without too much heavy lifting.

While I have worked through the vast majority of the repatriated guitars, these only represent about two thirds of all the instruments here at CRAVE Guitars. There are also the other 24 guitars (and counting), some of which could well do with the same sort of pampering that the returnees have had, and some also need similar remedial work to, for instance, frets, electrics, etc.

1967 Gibson Melody Maker SG

I think the cycle of TLC is a continuous one. Once one cycle has been finished, it will be time to start another one. It is a bit like the metaphor of ‘painting the Forth Bridge’, i.e. an on‑going, repetitive and never ending process. Almost the definition of Sisyphean. At least it is a pedestrian task that I can enjoy as therapy from the mad, mad world unravelling outside my little hikikomorian bubble.

While the focus of this article has been on the guitars, there are also effect pedals and amplifiers that need regular attention and some of which were repatriated alongside the guitars. The same basic principles apply to keeping them in tip‑top shape, even though their needs are different.

I don’t need to sell any guitars although a bit of rationalising and trading up may actually be a good idea. The thing is that I’m not one of those people who regularly buys and sells to keep a constant flow of ‘new’ (to me) guitars coming through. I tend to grow an attachment to guitars, and especially these guitars that have been through so much at my expense. There is maybe a small number that I could part with to make space for something else. It’s just whether I can break the emotional ties. Oh, that and the impending global recession will undoubtedly have a bearing on matters.

There will also inevitably be further additions to the ‘collection’ in due course. I can’t see it getting smaller but I can certainly envisage it getting bigger. However, due to the finite constraints of space, time and money, buying anything else is on hold for a while out of plain old and boring necessity.

Help Needed

I mentioned in the last article that vintage guitars, effects and amps need expert attention from time to time to keep them working at their best, so this is basically a reiteration. If there is someone out there with the requisite skillset to help maintain these treasures, and who is local to SE Cornwall in the UK, I would be interested in exploring opportunities. Is there anyone out there attracted to the proposition? If there is, please contact me at the e-mail address at the bottom of every page on the website.

Learning points

Well, having gone through all of the above, I must have learned something, right?

Probably the most important lesson is simply, ‘don’t do what I did’. Don’t store guitars away for long periods, especially in inappropriate environmental conditions. I couldn’t help what happened to me and I did what I had to do using my best judgement at the time. In retrospect, I am not sure what I could have done differently and retain the guitars. I ‘swear to God’ that I don’t ever want to go through that experience again.

The second lesson is ‘to take your time and not rush in’. To do so would risk the integrity of the guitars. After all that time away, a few more weeks waiting to be sorted out made no difference in the big picture. A measured approach worked wonders and also took a lot of the potential stress out of the process. In effect, instead of a single insurmountable task, breaking it down into manageable steps made it more of a therapeutic and cathartic exercise.

The third lesson is to ‘do what you can and do not do any more’. Leave the other stuff to the experts. Be prudent and cautious about what you undertake. Any foolish actions might well prove to be irreversible and therefore regrettable. One also really doesn’t want to make them look like new; they are old and they are meant to look and feel that way. Conserving these artefacts is important, while preserving them (proverbially ‘pickling them in aspic’) is not. Sensitive refurbishment means accepting that what they are is a direct result of what happened to them and to be happy about it. That doesn’t, however, mean that they should now be neglected all over again. They can be played, enjoyed, maintained and kept in good condition, no problem. They’ve survived this long; my job is to ensure that they survive for a long time after me.

That is really it. Three fundamental, profound and straightforward learning points. Simples! The vista of glorious vintage guitars has been re‑opened to me, so that is one thing to celebrate for sure. The haptic experience of playing these gracefully aging instruments has been restored at long last.

Tailpiece

So, that represents some of their story, revealed at long last. After a year‑and‑a‑half, I can finally say that I am relatively pleased with how things are and no longer over‑anxious about what I might find. Why am I not over the moon? Any overwhelming joy or excitement has been surpassed by the detriment of the past decade that I cannot obliviate.

There is still plenty to do, even in one’s splendidly isolated silo of virus‑induced exile. The short‑term aim is largely to continue on the path already set, while also looking forward more ambitiously to the medium‑to‑long‑term future. I have a plan; it is executing the plan that is the problem. That, ultimately, comes down to filthy lucre.

Anyway, that’s two out of the three catch‑up topics now dealt with. I hope you’ll be willing and able to return for another tasty course of ‘whazzup’ delights next month.

Stay safe and hope you continue to survive the coronapocalypse. Remember that the basis of karma is to ‘be good and do good’. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “Addiction to false beliefs is equivalent to wronging the world’s rights”

© 2020 CRAVE Guitars – Love Vintage Guitars.

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April 2020 – The Story of Modern Music in 1,500+ Facts – Part XIII

April 2020 – The Story of Modern Music in 1,500+ Facts – Part XIII

Introduction

For anyone out there still surviving the appalling ‘coronapocalypse’ that is undermining and unravelling civilisation around us as we speak, it’s good that you are hanging in there and hope you’re staying healthy and safe. Take a moment and spare a thought for the many who aren’t as lucky and those that have succumbed to the deadly virus. While the general response to the pandemic shows the best characteristics in most people, it also starkly reveals the sheer idiocy and irresponsibility of a not‑insignificant proportion of the population. Shame.

Thank you again for taking the time to visit CRAVE Guitars for the latest instalment of this epic series. Given the horrifying circumstances out there, your presence here is welcomed and very much appreciated. I only hope that it can provide some idle distraction from more serious issues facing us all.

It seems that this is this is a tale that just keeps on telling. I never thought it would reach these proportions when I started out on it, just over a year ago now! I trust this 13th part of the series is not unlucky. If you suffer from triskaidekaphobia (fear of the number 13) or even primonumerophobia (the fear of prime numbers), it may be advisable to think of this as part 12a or, to be trendy, 12+.

As has become traditional, if you would like to (re)visit any or all of the first 12 parts (and 370 years) of the story to‑date, you can do so here (each link opens a new browser tab):

The Story of Modern Music Part XIII

In the last article, I presented an array of quotes about music uttered by a diverse range of non‑musicians. This time, guess what? Yep, perhaps somewhat predictably, we’re looking at quotes about music by musicians or, to be strictly more accurate, music professionals. While this is clearly a heavily skewed sample of the population expressing themselves on the wonder (or otherwise) of music, their vocabulary is revealing about what it means to them and others. As you can imagine, musicians have quite a lot to say about their passion, hence the sheer panoply of relevant observations on all things musical. There are also a couple of sneaky lyrics thrown in just for good measure.

For this article, I have omitted quotes explicitly about the guitar as a musical instrument; these were, I felt, adequately covered in the equivalent part of the companion series, ‘November 2018 – A Potted History of the Guitar: Epilogue’.

Simply because of my obsession with the world’s most popular instrument, the quotes tend to be biased towards those with some sort of connection to the guitar, although not exclusively so. I make no apology for this, it’s just the way it has turned out. Some of the quotes are very well known and may well be familiar, while others are somewhat more obscure but still worth extolling. If nothing else, I hope they inspire you to think about mankind’s unique affiliation with music a little differently.

Like last month, the quotes are in alphabetical order of the person, rather than their quote or any sort of chronological order. After much deliberation and messing around with different formats, I finally decided to lay these quotes out in a table. This is, perhaps, the most accessible and economical way of presentation, even though it means repeating the person being quoted in many instances. I apologise if that is not the best way for you to read the content.

Quotes about music by musicians

Right… let’s go. Enjoy.

Music drives you. It wakes you up, it gets you pumping and, at the end of the day, the correct tune will chill you down

‘Dimebag’ Darrell Abbot (1966-2004)

Music is something that should speak for itself, straight from the heart. It took me a long time to understand that

Damon Albarn (1968-)

Music to me is the air that I breathe, it’s the blood that pumps through my veins that keeps me alive

Billie Joe Armstrong (1972-)

If you have to ask what jazz is, you’ll never know

Louis Armstrong (1901-1971)

Music is life itself. What would this world be without good music? No matter what kind it is

Louis Armstrong (1901-1971)

Musicians don’t retire; they stop when there is no more music left in them

Louis Armstrong (1901-1971)

When I was a little boy, I told my dad, ‘When I grow up, I want to be a musician.’ My dad said: ‘You can’t do both, Son’

Chet Atkins (1924-2001)

The true beauty of music is that it connects people. It carries a message, and we, the musicians, are the messengers

Roy Ayers (1940-)

Don’t cry for me, for I go where music is born

Johann Sebastian Bach (1685-1750)

I think it’s good if a song has more than one meaning. Maybe that kind of song can reach far more people

Syd Barrett (1946-2006)

I would rather write 10,000 notes than a single letter of the alphabet

Ludwig van Beethoven (1770-1827)

Music comes to me more readily than words

Ludwig van Beethoven (1770-1827)

Music is a higher revelation than all wisdom and philosophy

Ludwig van Beethoven (1770-1827)

Music is like a dream. One that I cannot hear

Ludwig van Beethoven (1770-1827)

Music is the mediator between the spiritual and the sensual life

Ludwig van Beethoven (1770-1827)

Music is the one incorporeal entrance into the higher world of knowledge which comprehends mankind but which mankind cannot comprehend

Ludwig van Beethoven (1770-1827)

Music should strike fire from the heart of man, and bring tears from the eyes of woman

Ludwig van Beethoven (1770-1827)

To play a wrong note is insignificant; to play without passion is inexcusable

Ludwig van Beethoven (1770-1827)

I can’t live one day without hearing music, playing it, studying it, or thinking about it

Leonard Bernstein (1918-1990)

Music can name the unnameable and communicate the unknowable

Leonard Bernstein (1918-1990)

This will be our reply to violence: to make music more intensely, more beautifully, more devotedly than ever before

Leonard Bernstein (1918-1990)

I grew up thinking art was pictures until I got into music and found I was an artist and didn’t paint

Chuck Berry (1926-2017)

Music is an important part of our culture and record stores play a vital part in keeping the power of music alive

Chuck Berry (1926-2017)

If you play music for no other reason than actually just because you love it, the skills just kinda creep up on you

Nuno Bettencourt (1966-)

Music can change the world because it can change people

Bono (1960-)

Music fills in for words a lot of the time when people don’t know what to say, and I think music can be more eloquent than words

Bono (1960-)

I had to resign myself, many years ago, that I’m not too articulate when it comes to explaining how I feel about things. But my music does it for me, it really does

David Bowie (1947-2016)

I wanted to prove the sustaining power of music

David Bowie (1947-2016)

My theory is this; I’m not a political songwriter. I’m an honest songwriter

Billy Bragg (1957-)

It is cruel, you know, that music should be so beautiful. It has the beauty of loneliness of pain: of strength and freedom. The beauty of disappointment and never-satisfied love. The cruel beauty of nature and everlasting beauty of monotony

Benjamin Britten (1913-1976)

I guess all songs is folk songs. I never heard no horse sing them

Big Bill Broonzy (1893-1958)

I only got a seventh-grade education, but I have a doctorate in funk, and I like to put that to good use

James Brown (1933-2006)

I don’t really need to be remembered. I hope the music’s remembered

Jeff Buckley (1966-1997)

Punk was defined by an attitude rather than a musical style

David Byrne (1952-)

We don’t make music, it makes us

David Byrne (1952-)

With music, you often don’t have to translate it. It just affects you, and you don’t know why

David Byrne (1952-)

You create a community with music, not just at concerts but by talking about it with your friends

David Byrne (1952-)

Music is the divine way to tell beautiful, poetic things to the heart

Pablo Casals (1876-1973)

Of emotions, of love, of breakup, of love and hate and death and dying, mama, apple pie, and the whole thing. It covers a lot of territory, country music does

Johnny Cash (1932-2003)

I was born with music inside me. Music was one of my parts. Like my ribs, my kidneys, my liver, my heart. Like my blood. It was a force already within me when I arrived on the scene. It was a necessity for me – like food or water

Ray Charles (1930-2004)

Music is about the only thing left that people don’t fight over

Ray Charles (1930-2004)

Music to me is like breathing. I don’t get tired of breathing. I don’t get tired of music!

Ray Charles (1930-2004)

Music is powerful. As people listen to it, they can be affected. They respond

Ray Charles (1930-2004)

The important thing is to feel your music, really feel it and believe it

Ray Charles (1930-2004)

Music became a healer for me. And I learned to listen with all my being. I found that it could wipe away all the emotions of fear and confusion relating to my family

Eric Clapton (1945-)

Music will always find its way to us, with or without business, politics, religion, or any other bullshit attached. Music survives everything

Eric Clapton (1945-)

The point is, technology has empowered so many musicians, you know?

Stanley Clarke (1951-)

If it’s illegal to rock and roll, throw my ass in jail!

Kurt Cobain (1967-1994)

I have one message for young musicians around the world: Stay true to your heart, believe in yourself, and work hard

Joe Cocker (1944-2014)

I want to read… poems filled with terror and music that changes laws and lives

Leonard Cohen (1934-2016)

If I knew where the good songs came from, I’d go there more often

Leonard Cohen (1934-2016)

Music is the emotional life of most people

Leonard Cohen (1934-2016)

Nobody leaves this place without singing the blues

Albert Collins (1932-1993)

Simple music is the hardest music to play and blues is simple music

Albert Collins (1932-1993)

Musicians understand each other through means other than speaking

Ry Cooder (1947-)

To stop the flow of music would be like the stopping of time itself, incredible and inconceivable

Aaron Copland (1900-1990)

There’s a lot of integrity with musicians; you really still aspire to grow, and be great, to be the best version of yourself you can be

Sheryl Crow (1962-)

Every song is like a painting

Dick Dale (1937-2019)

I don’t play pyrotechnic scales. I play about frustration, patience, anger. Music is an extension of my soul

Dick Dale (1937-2019)

If songs were lines in a conversation, the situation would be fine

Nick Drake (1948-1974)

This land is your land and this land is my land, sure, but the world is run by those that never listen to music anyway

Bob Dylan (1941-)

I have a curiosity that compels me to find ways to make music that are fresh and new

The Edge (1961-)

Music is such a great communicator. It breaks down linguistic barriers, cultural barriers, it basically reaches out. That’s when rock n’ roll succeeds, and that’s what virtuosity is all about

The Edge (1961-)

You see, rock and roll isn’t a career or hobby – it’s a life force. It’s something very essential

The Edge (1961-)

My idea is that there is music in the air, music all around us; the world is full of it, and you simply take as much as you require

Edward Elgar (1857-1934)

I merely took the energy it takes to pour and wrote some blues

Duke Ellington (1899-1974)

I need drama in my life to keep making music

Eminem (1972-)

If people take anything from my music, it should be motivation to know that anything is possible as long as you keep working at it and don’t back down

Eminem (1972-)

Aggressive music can only shock you once. Afterwards, its impact declines. It’s inevitable

Brian Eno (1948-)

I’m a painter in sound

Brian Eno (1948-)

I’m fascinated by musicians who don’t completely understand their territory; that’s when you do your best work

Brian Eno (1948-)

You should play with real musicians; the best music comes from real people interacting with each other

John Fogerty (1945-)

It really is an honor if I can be inspirational to a younger singer or person. It means I’ve done my job

Aretha Franklin (1942-2018)

Finding a good band is like finding a good wife. You got to keep trying till you find the right one

Ace Frehley (1951-)

That’s what Kiss is all about – not just music, but entertainment, y’know? We’re there to take you away from your problems, and rock and roll all night and party every day for those two hours you’re at the concert

Ace Frehley (1951-)

I enjoy being able to express myself and the band is the perfect way of doing that

Keith Flint (1969-2019)

Music is the wine that fills the cup of silence

Robert Fripp (1946-)

Hardly a day goes by without me sticking on a Muddy Waters record

Rory Gallagher (1948-1995)

Life is a lot like jazz… it’s best when you improvise

George Gershwin (1898-1937)

A song without music is a lot like H2 without the O

Ira Gershwin (1896-1983)

Until you learn to play what you want to hear, you’re barking up the wrong tree

Billy Gibbons (1949-)

Too many young musicians today want to win polls before they learn their instruments

Benny Goodman (1909-1986)

Never lose faith in real rock and roll music. Never lose faith in that. You might have to look a little harder, but it’s always going to be there

Dave Grohl (1969-)

Anyone who used more than three chords is just showing off

Woody Guthrie   (1912-1967)

I’ve never missed a gig yet. Music makes people happy, and that’s why I go on doing it – I like to see everybody smile

Buddy Guy (1936-)

Listen to the lyrics – we’re singing about everyday life: rich people trying to keep money, poor people trying to get it, and everyone having trouble with their husband or wife!

Buddy Guy (1936-)

Music is the tool to express life – and all that makes a difference

Herbie Hancock (1940-)

I do know the effect that music still has on me – I’m completely vulnerable to it. I’m seduced by it

Debbie Harry (1945-)

Music is a safe kind of high

Jimi Hendrix (1942-1970)

Music is my religion

Jimi Hendrix (1942-1970)

My goal is to be one with the music. I just dedicate my whole life to this art

Jimi Hendrix (1942-1970)

We plan for our sound to go inside the soul of a person… and see if they can awaken some kind of thing in their minds

Jimi Hendrix (1942-1970)

If I’m going to sing like someone else, then I don’t need to sing at all

Billie Holiday (1915-1959)

Music is the only thing I’ve ever known that doesn’t have any rules at all

Josh Homme (1973-)

Great music seems to come from a lot of angst, and that angst is from great musicians getting together with intense chemistry. When that chemistry isn’t there, people tend not to write great music

Peter Hook (1956-)

I don’t like no fancy chords. Just the boogie. The drive. The feeling. A lot of people play fancy but they don’t have no style. It’s a deep feeling-you just can’t stop listening to that sad blues sound. My sound

John Lee Hooker (1912-2001)

It’s never hard to sing the blues. Everyone in the world has the blues

John Lee Hooker (1912-2001)

No matter what you got, the blues is there

John Lee Hooker (1912-2001)

Poor people have the blues because they’re poor and hungry. Rich people can’t sleep at night because they’re trying to hold on to their money and everything they have

John Lee Hooker (1912-2001)

The blues tells a story. Every line of the blues has a meaning

John Lee Hooker (1912-2001)

When I die, they’ll bury the blues with me. But the blues will never die

John Lee Hooker (1912-2001)

I had the one thing you need to be a blues singer, I was born with the blues

Lightnin’ Hopkins (1912-1982)

Ain’t but one kind of blues and that consists of a male and female that’s in love

Son House (1902-1988)

The blues is not a plaything like some people think they are

Son House (1902-1988)

I don’t think punk ever really dies, because punk rock attitude can never die

Billy Idol (1955-)

Rock isn’t art, it’s the way ordinary people talk

Billy Idol (1955-)

Ladies and gentleman, I’ve suffered for my music, now it’s your turn

Neil Innes (1944-)

To have someone to relate to and hopefully enjoy the music and get a positive message out of it, to make the best music that we possibly could, those were the goals

Janet Jackson (1966-)

I believe that through music we can help heal the world

Michael Jackson (1958-2009)

I believe we should encourage children to sing and play instruments from an early age

Mick Jagger (1943-)

You start out playing rock ‘n’ roll so you can have sex and do drugs, but you end up doing drugs so you can still play rock ‘n’ roll and have sex

Mick Jagger (1943-)

My mother always told me, even if a song has been done a thousand times, you can still bring something of your own to it. I like to think I did that

Etta James (1938-2012)

I grew up in a world that told girls they couldn’t play rock ‘n’ roll

Joan Jett (1958-)

If nothing else, music lets you know that you’re not alone

Joan Jett (1958-)

Music is healing. It’s a really powerful thing, not to be taken lightly

Joan Jett (1958-)

I think music in itself is healing. It’s an explosive expression of humanity. It’s something we are all touched by. No matter what culture we’re from, everyone loves music

Billy Joel (1949-)

Musicians want to be the loud voice for so many quiet hearts

Billy Joel (1949-)

Music has healing power. It has the ability to take people out of themselves for a few hours

Elton John (1947-)

I been studyin’ the rain and I’m ‘on drive my blues away

Robert Johnson (1911-1938)

Some people tell me that the worried blues ain’t bad. Worst old feelin’ I most ever had

Robert Johnson (1911-1938)

The blues is a low down achin’ chill

Robert Johnson (1911-1938)

If you think you’re too old to rock ‘n’ roll then you are

Ian ‘Lemmy’ Kilmister (1945-2015)

And as long as people have problems, the blues can never die

BB King (1925-2015)

Notes are expensive… spend them wisely

BB King (1925-2015)

I think no matter what kind of music you play, there will be moments when you feel like it’s all been done before

Kerry King (1964-)

Music is my life, it is a reflection of what I go through

Lenny Kravitz (1964-)

And I think for me, any great art is art which communicates human emotion

Greg Lake (1947-2016)

The bottom line is that musicians love to make music and always will

Jennifer Lopez (1969-)

If being an egomaniac means I believe in what I do and in my art or music, then in that respect you can call me that… I believe in what I do, and I’ll say it

John Lennon (1940-1980)

Songwriting is like… being possessed. You try to go to sleep but the song won’t let you

John Lennon (1940-1980)

Music is an extraordinary vehicle for expressing emotion – very powerful emotions. That’s what draws millions of people towards it. And, um, I found myself always going for these darker places and – people identify with that

Annie Lennox (1954-)

Nothing pleases me more than to go into a room and come out with a piece of music

Paul McCartney (1942-)

I always said punk was an attitude. It was never about having a Mohican haircut or wearing a ripped T-shirt. It was all about destruction, and the creative potential within that

Malcolm McLaren (1946-2010)

The popularity of punk rock was, in effect, due to the fact that it made ugliness beautiful

Malcolm McLaren (1946-2010)

Music is born out of the inner sounds within a soul

John McLaughlin (1942-)

Actors always want to be musicians, and musicians want to be actors

Marilyn Manson (1969-)

Music is the strongest form of magic

Marilyn Manson (1969-)

My music fights against the system that teaches to live and die

Bob Marley (1945-1981)

My music will go on forever. Maybe it’s a fool say that, but when me know facts me can say facts. My music will go on forever

Bob Marley (1945-1981)

One good thing about music, when it hits you, you feel no pain

Bob Marley (1945-1981)

I’m just a musical prostitute, my dear

Freddie Mercury (1946-1991)

Life is too short to listen to bad music

Freddie Mercury (1946-1991)

What I look for in musicians is a sense of infinity

Pat Metheny (1954-)

All musicians are subconsciously mathematicians

Thelonious Monk (1917-1982)

A musician’s or artist’s responsibility is a simple one, and that is, through your music to tell the truth

Tom Morello (1964-)

Music inflames temperament

Jim Morrison (1943-1971)

Music is the magic carpet that carries poetry

Jim Morrison (1943-1971)

Music is spiritual. The music business is not

Van Morrison (1945-)

You can’t stay the same. If you’re a musician and a singer, you have to change, that’s the way it works

Van Morrison (1945-)

Three chords and the truth – that’s what a country song is

Willie Nelson (1933-)

If it’s too loud, you’re too old

Ted Nugent (1948-)

If I ever really felt depressed, I would just start putting on all my old records that I played as a kid, because the whole thing that really lifted me then still lifted me then, still lifted me during those other times

Jimmy Page (1944-)

I’m all about inspiring young musicians to get out there and express themselves through music

Orianthi Panagaris (1985-)

Master your instrument. Master the music. And then forget all that bullshit and just play

Charlie Parker (1920-1955)

Music is your own experience, your thoughts, your wisdom. If you don’t live it, it won’t come out of your horn

Charlie Parker (1920-1955)

They teach you there’s a boundary line to music. But, man, there’s no boundary line to art

Charlie Parker (1920-1955)

You can’t go to the store and buy a good ear and rhythm

Les Paul (1915-2009)

If children are not introduced to music at an early age, I believe something fundamental is actually being taken from them

Luciano Pavarotti (1935-2007)

I don’t know, my music has always just come from where the wind blew me. Like where I’m at during a particular moment in time

Tom Petty (1950-2017)

Music is probably the only real magic I have encountered in my life. There’s not some trick involved with it. It’s pure and it’s real. It moves, it heals, it communicates and does all these incredible things

Tom Petty (1950-2017)

I don’t know how much more expressive you can get than being a rock and roll singer

Robert Plant (1948-)

Music is for every single person that walks the planet

Robert Plant (1948-)

I like music that’s more offensive. I like it to sound like nails on a blackboard, get me wild

Iggy Pop (1947-)

Music is life, and life is not a business

Iggy Pop (1947-)

‘Punk rock’ is a word used by dilettantes and heartless manipulators about music that takes up the energies, the bodies, the hearts, the souls, the time and the minds of young men who give everything they have to it

Iggy Pop (1947-)

Rock and roll music, if you like it, if you feel it, you can’t help but move to it. That’s what happens to me. I can’t help it

Elvis Presley (1935-1977)

I’m always happy. I’m never sad. I never slow down. I’m constantly occupied with music

Prince (1958-2016)

Music is music, ultimately. If it makes you feel good, cool

Prince (1958-2016)

The hardest thing with musicians is getting them not to play

Prince (1958-2016)

The key to longevity is to learn every aspect of music that you can

Prince (1958-2016)

I am flattered to have been the woman to have opened the door for female rockers to be accepted into the mainly male industry

Suzi Quatro (1950-)

Rock n’ roll! It’s the music of puberty

Suzi Quatro (1950-)

Music is enough for a lifetime but a lifetime is not enough for music

Sergei Rachmaninoff (1873-1943)

I never saw music in terms of men and women or black and white. There was just cool and uncool

Bonnie Raitt (1949-)

The great thing about the arts, and especially popular music, is that it really does cut across genres and races and classes

Bonnie Raitt (1949-)

All punk is is attitude. That’s what makes it. The attitude

Joey Ramone (1951-2001)

Rock ‘n’ roll is very special to me. It’s my lifeblood

Joey Ramone (1951-2001)

The only love affair I have ever had was with music

Maurice Ravel (1875-1937)

Music is the greatest communication in the world. Even if people don’t understand the language that you’re singing in, they still know good music when they hear it

Lou Rawls (1933-2006)

Music should come crashing out of your speakers and grab you, and the lyrics should challenge whatever preconceived notions that listener has

Lou Reed (1942-2013)

My God is rock ‘n’ roll

Lou Reed (1942-2013)

My music, I hope, takes 100% of your concentration. I know how to do that

Trent Reznor (1965-)

If you don’t know the blues… there’s no point in picking up the guitar and playing rock and roll or any other form of popular music

Keith Richards (1943-)

Music is a language that doesn’t speak in particular words. It speaks in emotions, and if it’s in the bones, it’s in the bones

Keith Richards (1943-)

Music is a necessity. After food, air, water and warmth, music is the next necessity of life

Keith Richards (1943-)

Rock and Roll: Music for the neck downwards

Keith Richards (1943-)

To make a rock ‘n’ roll record, technology is the least important thing

Keith Richards (1943-)

I’ve always said music should make you laugh, make you cry or make you think. If it doesn’t do one those things, then you’re wasting everybody’s time

Kenny Rogers (1938-)

Texas is a hotbed of insanely good bands and musicians

Henry Rollins (1961-)

The musician is perhaps the most modest of animals, but he is also the proudest

Erik Satie (1866-1925)

Anyone who loves music can never be quite unhappy

Franz Schubert (1797-1827)

There is no such thing as happy music

Franz Schubert (1797-1827)

When you play, never mind who listens to you

Robert Schumann (1810-1856)

Songs won’t save the planet, but neither will books or speeches

Pete Seeger (1919-2014)

The music that I have learned and want to give is like worshipping God. It’s absolutely like a prayer

Ravi Shankar (1920-2012)

Music is forever; music should grow and mature with you, following you right on up until you die

Paul Simon (1941-)

Music is feeling. You can try to verbalize it. It really just hits you or it doesn’t

Gene Simmons (1949-)

Artists, musicians, scientists – if you have any kind of visionary aptitude, it’s often something that you don’t have a choice in. You have to do it

Patti Smith (1946-)

I don’t think I’ll ever write a song that’ll ever move me as much as ‘Faith’, that’ll change my life as much as that song did, or encapsulates a period of my life as well as that one does

Robert Smith (1959-)

I do a job I really, really love and I kind of have fun with. People think you can’t be grown up unless you’re moaning about your job

Robert Smith (1959-)

I had no desire to be famous; I just wanted to make the greatest music ever made. I didn’t want anyone to know who I was

Robert Smith (1959-)

I honestly don’t class myself as a songwriter. I’ve got ‘musician’ written on my passport. That’s even funnier

Robert Smith (1959-)

I lose myself in music because I can’t be bothered explaining what I feel to anyone else around me

Robert Smith (1959-)

The best music is essentially there to provide you something to face the world with

Bruce Springsteen (1949-)

Half the battle is selling music, not singing it. It’s the image, not what you sing

Rod Stewart (1945-)

If you play music with passion and love and honesty, then it will nourish your soul, heal your wounds and make your life worth living. Music is its own reward

Sting (1951-)

A painter paints pictures on canvas. But musicians paint their pictures on silence

Leopold Stokowski (1882-1977)

I haven’t understood a bar of music in my life, but I have felt it

Igor Stravinsky (1882-1971)

My music is best understood by children and animals

Igor Stravinsky (1882-1971)

Too many pieces of music finish too long after the end

Igor Stravinsky (1882-1971)

People have told me songs I’ve written have changed their life. That`s remarkable. That keeps your faith

Joe Strummer (1952-2002)

Punk rock isn’t something you grow out of. Punk rock is an attitude, and the essence of that attitude is ‘give us some truth’

Joe Strummer (1952-2002)

I believe 100 percent in the power and importance of music

James Taylor (1948-)

I never wanted to get rich or be a star. I’m an old bastard but I’m still playing! That’s the point

Bernie Tormé (1952-2019)

Music acts like a magic key, to which the most tightly closed heart opens

Maria von Trapp (1905-1987)

Music – what a powerful instrument, what a mighty weapon!

Maria von Trapp (1905-1987)

Music is a great natural high and a great natural escape

Shania Twain (1965-)

I’m always pursuing knowledge; I’m a seeker of spiritual equilibrium – and music is a big part of that

Steve Vai (1960-)

Music really is a way to reach out and hold on to each other in a healthy way

Stevie Ray Vaughan (1954-1990)

I don’t know if any genuine, meaningful change could ever result from a song. It’s kind of like throwing peanuts at a gorilla

Tom Waits (1949-)

I like beautiful melodies telling me terrible things

Tom Waits (1949-)

Songs really are like a form of time travel because they really have moved forward in a bubble. Everyone who’s connected with it, the studio’s gone, the musicians are gone, and the only thing that’s left is this recording which was only about a three-minute period maybe 70 years ago

Tom Waits (1949-)

The universe is making music all the time

Tom Waits (1949-)

I been in the blues all my life. I’m still delivering ‘cause I got a long memory

Muddy Waters (1913-1983)

My blues are so simple but so few people can play it right

Muddy Waters (1913-1983)

The blues had a baby and they called it rock and roll

Muddy Waters (1913-1983)

Being a musician is a noble profession

Paul Weller (1958-)

Music is very spiritual, it has the power to bring people together

Edgar Winter (1946-)

I think the blues will always be around. It just takes one person to make people aware of the blues

Johnny Winter (1944-2014)

I couldn’t do no yodelin’, so I turned to howlin’. And it’s done me just fine

Howlin’ Wolf (1910-1976)

I don’t play anything but the blues, but now I could never make no money on nothin’ but the blues. That’s why I wasn’t interested in nothin’ else

Howlin’ Wolf (1910-1976)

I just play blues for fun

Howlin’ Wolf (1910-1976)

When you ain’t got no money, you got the blues

Howlin’ Wolf (1910-1976)

Music, at its essence, is what gives us memories. And the longer a song has existed in our lives, the more memories we have of it

Stevie Wonder (1950-)

Music is a world within itself, with a language we all understand

Stevie Wonder (1950-)

The musical soundscape is an endless road

Zakk Wylde (1967-)

I am probably the last of a generation to be able to gain an education in country music by osmosis, by sitting in a ’64 Ford banging the buttons on the radio

Dwight Yoakam (1956-)

I think the most important thing about music is the sense of escape

Thom Yorke (1968-)

Rock and roll is here to stay

Neil Young (1945-)

There’s an edge to real rock ‘n’ roll. It’s all that matters

Neil Young (1945-)

I don’t understand this phrase ‘I’ve paid my dues’. We didn’t have any money and lived on peanut butter and jelly, and I loved it. I don’t regret any of it. We never expected to make it this far, but we worked hard to get here

Ronnie Van Zant (1948-1977)

If prisons, freight trains, swamps, and gators don’t get ya to write songs, man, y’ain’t got no business writin’ songs

Ronnie Van Zant (1948-1977)

A composer is a guy who goes around forcing his will on unsuspecting air molecules, often with the assistance of unsuspecting musicians

Frank Zappa (1940-1993)

All the good music has already been written by people with wigs and stuff

Frank Zappa (1940-1993)

Information is not knowledge. Knowledge is not wisdom. Wisdom is not truth. Truth is not beauty. Beauty is not love. Love is not music. Music is THE BEST

Frank Zappa (1940-1993)

Jazz is not dead, it just smells funny

Frank Zappa (1940-1993)

Most people wouldn’t know music if it came up and bit them on the ass

Frank Zappa (1940-1993)

Music is always a commentary on society

Frank Zappa (1940-1993)

There are more love songs than anything else. If songs could make you do something we’d all love one another

Frank Zappa (1940-1993)

Without music to decorate it, time is just a bunch of boring production deadlines or dates by which bills must be paid

Frank Zappa (1940-1993)

You can’t always write a chord ugly enough to say what you want to say, so sometimes you have to rely on a giraffe filled with whipped cream

Frank Zappa (1940-1993)

Tailpiece

Well, the above represents a veritable roll call of music royalty covering multiple centuries. As you might have expected, these maxims from musicians about music are often passionate, heartfelt and powerful, almost beyond words. The historical male dominance of the industry is clear and look forward to more female music professionals being credited for their insightful observations in the future.

There is, as mentioned last month, a certain irony in using plain words to articulate the meaning of music but that is just the medium I’m using. I would encourage you to listen to the source material for many of the elements covered in this series so far. There is a lifetime of ever‑growing musical exploration to be had out there.

CRAVE Guitars posts a ‘quote of the day’, both about music and more generally about ‘life, the universe and everything’ (Douglas Adams) every day on Twitter and Facebook. The previous article and this one have allowed me to draw from that broader research and to focus resources on the collective wisdom of this particular theme.

Having now done two consecutive articles on quotations, you are probably all quoted out by now, so be reassured that there won’t be any more for a while (except my traditional personal observation at the end of every article). As far as I can tell, this is the penultimate article in this long series, which means that, all being well, we should culminate the next month, as scheduled. As a bit of bait, I will leave you to ponder what else might be espoused in the way of a conclusion. Any guesses?

Despite the global shutdown of society, I’m sticking to what I know and love doing, which is to continue my mission to share with anyone who may be interested some selfishly selected stuff about ‘Cool & Rare American Vintage Electric’ Guitars. Weirdly, I am actually very comfortable in splendid seclusion and I would be quite happy to continue a relatively hermetic lifestyle whatever comes to pass. In the meantime, above all, please look after yourselves and take care – stay home, stay safe. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “True wealth is appreciating what you have now and neither grieving for what you might have had nor for what you may wish to have”

© 2020 CRAVE Guitars – Love Vintage Guitars.

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January 2020 – The Story of Modern Music in 1,500+ Facts – Part X

Introduction

Well, here we are once again. Welcome to 2020 one and all – a new year and a new decade, well, sort of. After the temporary intermission last month for the obligatory 2019 end‑of‑year roundup, we’re back on the trail ‘History of Modern Music…’ Cast your mind back for a moment. In more than one way, 1650 and the end of the Renaissance, where this story began seems a long, long time ago now. It struck me during the brief interlude just what a conceivably Sisyphean labour it has become, and there is still quite a bit of fun and games to be played out. Getting straight back into the proverbial saddle, Part X of the story is now rounding up the stragglers from the 20th Century and riding into the dawn of the new millennium with all its first world promises and disappointments.

If you would like to (re)visit the first 9 parts (and 350 years) of the story to‑date, you can do so here (each link opens a new browser tab):

Right, now the prelude is over, let’s get into the groove of the shiny new millennium, starting at 2000 and finishing this month at the end of 2009…

The Story of Modern Music Part X 2000-2009

Without the benefit of lengthy hindsight, the question is, how best to describe early 21st Century music? Arguably, the most notable trend of the noughties was the rise in popularity of indie music standing proud and in stark contrast to the seemingly indomitable, yet strangely bland, soulless and non‑descript merchandise of the commercial pop music industry.

Sadly, time and circumstances resulted in many prominent departures during the decade, adding a touch of pathos among the many achievements. While lost to us, at least we still have their music to appreciate.

In the absence of any particularly significant defining characteristics, perhaps it is best to let the facts speak for themselves. Before we get there, though, it is important to set the turbulent global context within which the musical styles of the new age progressed. Although shorter in content than previous decades, the ‘noughties’, and consequently, the ‘teenies’, will still get their own discrete article.

Historical Context 2000-2009

The opening decade of the 2000s has many popular names, one of which is simply, ‘the noughties’. The widely recognised formal name for the first decade of a new century is the less common, ‘the aughts’. Despite the unbridled optimism for the new millennium, the ‘00s heralded a fractious decade during which terrorism and the rise of dangerous radical Islamic ideologies would dominate international relations and drive brutal armed conflict in many territories. An unsustainable rise in living standards and avaricious materialism during the first half of the decade precipitated another inevitable major ‘boom and bust’ event fuelled by rabid financial mismanagement and, ultimately, greed. The result was the most devastating global recession to hit ordinary people since the 1930s in terms of both impact and longevity. Depression drove increasingly profound social, health and wealth divisions between the richest few percent and the vast majority. The digital revolution boomed and the unbridled growth of the Internet facilitated the promise of global democratisation of knowledge and information, while also enabling massive levels of ‘social’ drivel and inanity. There was a continued expansion in environmental lobbying and ‘green’ industries aiming to tackle the impending and still controversial threat of the ‘greenhouse effect’ on the planet’s fragile ecosystem.

Year

Global Events

2000

An Air France Concorde airliner crashed shortly after take‑off in France, killing 113 people, leading to the suspension of the fleet and effectively ending the era of supersonic passenger flights.

 

The first stage of the world’s largest collaborative biological project, the Human Genome Project was completed, documenting an initial rough draft of the base pairs that make up human DNA.

2001

Republican politician George W. Bush became the 43rd president of the U.S.A. Bush Junior was the son of George H.W. Bush who was the 41st president.

 

Members of the Islamic terrorist group al-Qaeda hijacked and crashed two airliners into the World Trade Center in Manhattan, New York City. A third plane was crashed into the U.S. Department of Defense HQ, the Pentagon in Virginia. A fourth aircraft crashed in Shanksville, Pennsylvania after passengers overpowered the hijackers. The co‑ordinated attacks of 9/11 killed almost 3,000 people.

 

America, supported by its allies, invaded Afghanistan following the unprecedented 9/11 terrorist attacks on the U.S.A. with the intention of dismantling the threat of Islamic terrorist organisation al‑Qaeda at its source.

2002

The Euro was officially introduced in the Eurozone countries, after which the former currencies of those countries ceased to be legal tender.

 

Queen Elizabeth, The Queen Mother of the UK monarchy and the wife of King George VI, died. Her funeral took place at Westminster Abbey in London.

 

The Severe Acute Respiratory Syndrome coronavirus (SARS CoV) outbreak emanated in southern China and the subsequent epidemic caused a global public health crisis.

2003

America and Britain, supported by allies, invaded Iraq to remove the threat of alleged weapons of mass destruction (WMD) and to depose the country’s dictator and head of state, Saddam Hussain.

 

The first successful global social networking website, Myspace was founded by Americans Chris DeWolfe and Tom Anderson, based in Beverly Hills, California. Myspace was overtaken in popularity by rival Facebook in 2008 and, while still in existence, usage has declined significantly.

 

American Space Shuttle Columbia disintegrated during re‑entry to the Earth’s atmosphere, killing all seven astronauts aboard.

2004

The global Internet‑based social media networking web site Facebook was created by American entrepreneur Mark Zuckerberg, based in Menlo Park, California. Facebook has approximately 2.5billion active users.

 

The European Union (EU) expanded by 10 new member states – Poland, Lithuania, Latvia, Estonia, the Czech Republic, Slovakia, Slovenia, Hungary, Malta and Cyprus.

 

A massive 9.3 magnitude earthquake and tsunami in the Indian Ocean near Sumatra killed over 200,000 people.

 

The tallest skyscraper in the world, Taipei 101, at a height of 1,670 feet (510m) opened in Taipei, Taiwan. It was overtaken by the completion of the Burj Khalifa in Dubai in 2010.

2005

The video sharing web site, YouTube was launched. The platform was created by Chad Hurley, Steve Chen, and Jawed Karim, based in San Bruno, California. YouTube is currently owned by technology giant, Google.

 

Polish head of the Catholic Church and sovereign of the Vatican City, Pope John Paul II died. He was succeeded by German national, Pope Benedict XVI.

 

Category 5 Hurricane Katrina devastated the city of New Orleans, Louisiana, U.S.A., killing over 1,800 people and causing billions of dollars’ worth of damage.

2006

Indian Islamic terrorists detonated seven bombs on trains in the city of Mumbai, India, killing more than 200 people.

 

Discovered in 1930, Pluto was demoted from planet status and was re‑designated the largest known dwarf planet in the Kuiper belt. Caltech researcher Mike Brown led the team that led to the declassification.

 

Former president of Iraq, Saddam Hussein was tried and convicted by an Iraqi Special Tribunal and was executed by hanging for crimes against humanity.

2007

Three-year old English girl Madeleine McCann disappeared from the holiday resort of Praia da Luz in the Algarve region of Portugal. She remains missing despite massive media coverage.

 

Technology giant Apple Inc. launched the game‑changing touch screen mobile telephone, the iPhone.

 

The Global Financial Crisis began, caused by poor regulation resulted in the failure of a number of large financial and banking institutions. The severe worldwide economic downturn, known as the Great Recession, was the worst since the Great Depression of the 1930s. The economic impact of the slump lasted for more than a decade.

2008

In physics, the Large Hadron Collider particle accelerator used to detect the presence of sub‑atomic particles was completed by CERN near Geneva in Switzerland. The pioneering science project became fully operational in 2010.

 

Pakistani Islamic terrorists carried out a series of 12 attacks over 4 days in Mumbai, India, killing almost 175 people.

2009

The decentralised digital cryptocurrency Bitcoin was established by pseudonymous Japanese creator Satoshi Nakamoto.

 

Democrat politician Barack Obama became the 44th president of the U.S.A. and was the first African‑American to be elected to the presidency.

Musical Genre Development 2000-2009

The pop music machine sustained commercial success well into the 21st Century. Large record companies continued to focus resources on the lucrative tween and teen audiences with artists such as Avril Lavigne, Miley Cyrus, Justin Bieber, Rihanna, Chris Brown, Usher, P!nk, Beyoncé, Lady Gaga and Katy Perry. Also popular were manufactured groups such as Destiny’s Child, Sugababes, Pussycat Dolls, One Direction, 5 Seconds Of Summer and Little Mix. Country music saw another revival with artists like Shania Twain, Taylor Swift, Faith Hill, Keith Urban and Carrie Underwood achieving notable success. Soul (nu‑soul) also saw a resurgence of interest, including performers like Joss Stone, Natasha Bedingfield, Corinne Bailey Rae, Estelle, Amy Winehouse, Adele and Duffy. Hip‑hop broadened out into contemporary R&B and claimed the resurgent urban music territory with artists such as Jay‑Z, Kanye West, Ludacris and 50 Cent building on the popularity of Dr Dre, Eminem and N.W.A.

Indie (rock) music had its origins in the 1970s as a ‘catch‑all’ umbrella term for artists who produced music through independent record labels rather than the large record companies and their subsidiaries. A new breed of bands began to emerge, aided by Internet exposure, coalescing into the indie rock movement on both sides of the Atlantic Ocean. Emerging rock bands came into their own and reasserted their independence through a rejection of (and by) the structured studio system. One constant characteristic of indie music is the rejuvenated dominance of the electric guitar within a band format. Indie music originated from the punk, alternative and grunge genres of previous decades and represents a very diverse range of musical approaches including dream pop, shoegaze, indie pop, indie dance, garage rock, indietronica, chillwave, hypnagogic pop, lo‑fi, etc. To reflect this diversity, there is a long list of indie artists from varying sub‑genres to give an indication of its broad appeal, including (in no particular order); My Bloody Valentine, Arctic Monkeys, The Jesus & Mary Chain, Eels, Low, The Zutons, Interpol, Charlatans, Slowdive, Ride, Primal Scream, PJ Harvey, The Strokes, The White Stripes, The Hives, The Vines, Snow Patrol, Keane, Pavement, Spiritualized, Blood Red Shoes, The Cribs, Sleater‑Kinney, The Libertines, Franz Ferdinand, Razorlight, Editors, Kasabian, Kings Of Leon, LCD Soundsystem, Crystal Castles, Arcade Fire, Yeah Yeah Yeahs, Paramore, Belle & Sebastian, The Shins, The Kooks, The Killers, The Fratellis, Vampire Weekend, Bombay Bicycle Club, The Black Keys, Black Rebel Motorcycle Club, Modest Mouse, Ariel Pink, My Chemical Romance, Weezer, Death Cab for Cutie, White Lies, Two Door Cinema Club and War On Drugs amongst many others. The sheer volume of artists and material led to the term ‘indie landfill’ used to describe generic and derivative music exploiting indie music credentials.

Musical Facts 2000-2009

Day

Month

Year

Music Fact

6

March

2000

The American Rock & Roll Hall Of Fame inducted its ‘Class of 2000’ including Eric Clapton, Earth Wind & Fire, The Lovin’ Spoonful, Bonnie Raitt, James Taylor, Nat ‘King’ Cole, Billie Holiday and Scotty Moore.

27

March

2000

English punk singer, songwriter and poet, Ian Dury died from cancer in London at the age of 57.

23

May

2000

American hip hop artist Eminem released his classic 3nd studio album, ‘The Marshall Mathers LP’.

20

June

2000

American blues/rock duo The White Stripes released their 2nd studio album, ‘De Stijl’.

2

October

2000

English alternative rock band Radiohead changed stylistic direction when they released their 4th studio album, ‘Kid A’.

9

October

2000

English alternative rock band Placebo released their 3rd studio album, ‘Black Market Music’.

5

December

2000

American political rap rock band, Rage Against The Machine released their 4th and, to‑date, final studio album, ‘Renegades’.

8

December

2000

English bass guitarist, singer, songwriter and former member of rock band The Police, Sting received a star on the Hollywood Walk of Fame at 6834 Hollywood Boulevard.

18

December

2000

English singer and songwriter Kirsty MacColl was killed tragically in a boating incident while on holiday in Cozumel, Quintana Roo, Mexico at the age of 41.

20

December

2000

Long-running UK music magazine ‘Melody Maker’ published its final issue. It had run for over 74 years since January 1926. Melody Maker was merged with rival music paper, New Musical Express (NME).

6

March

2001

Jamaican reggae legend Bob Marley received a posthumous Star on the Hollywood Walk of Fame at 7080 Hollywood Boulevard.

19

March

2001

The American Rock & Roll Hall Of Fame inducted its ‘Class of 2001’ including Aerosmith, Solomon Burke, the Flamingos, Michael Jackson, Queen, Paul Simon, Steely Dan, Ritchie Valens and James Burton.

20

March

2001

Renowned Northern Irish blues/rock guitarist, Gary Moore released his classic 15th studio album, ‘Back To The Blues’ in the UK.

2

April

2001

German industrial heavy metal rock band Rammstein released their top-selling 3rd studio album, ‘Mutter’ (translated as Mother).

3

April

2001

American indie rock band Black Rebel Motorcycle Club released their debut studio album, ‘B.R.M.C.’.

10

April

2001

Indie rock giants, Nick Cave & The Bad Seeds released their 11th studio album, ‘No More Shall We Part’.

4

June

2001

English alternative rock band Radiohead released their classic 5th studio album, ‘Amnesiac’ in the UK.

18

June

2001

English alternative rock band Muse released their breakout 2nd studio album, ‘Origin of Symmetry’.

30

June

2001

American guitarist, nicknamed the ‘Country Gentleman’, Chet Atkins died from cancer at his home in Nashville, Tennessee at the age of 77.

3

July

2001

American blues/rock duo The White Stripes released their 3rd studio album, ‘White Blood Cells’.

18

July

2001

American hard rock band KISS introduced a unique, if somewhat sinister, item of brand merchandise, a burial coffin humorously known as the ‘KISS Kasket’.

27

July

2001

American bass guitarist with southern rock band Lynyrd Skynyrd, Leon Wilkeson died of chronic liver and lung disease in Ponte Vedra Beach, Florida at the age of 49.

30

July

2001

Emerging American indie rock band The Strokes released their classic debut album, ‘Is This It’.

18

September

2001

American alternative/indie rock band Wilco released their classic 4th studio album, ‘Yankee Hotel Foxtrot’.

23

October

2001

American technology giant Apple Inc. introduced the first iPod solid state portable media player, linked to the iTunes media storage library.

29

November

2001

English former member of The Beatles, George Harrison died of cancer in Los Angeles, California at the age of 58.

16

December

2001

Scottish guitarist and singer with punk rock band Skids and then Big Country, Stuart Adamson committed suicide in Honolulu, Hawaii at the age of 43.

5

March

2002

MTV broadcast the first episode of their reality TV show ‘The Osbournes’, featuring a portrayal of the Black Sabbath singer Ozzy Osbourne’s family life.

18

March

2002

The American Rock & Roll Hall Of Fame inducted its ‘Class of 2002’ including Isaac Hayes, Brenda Lee, Tom Petty and the Heartbreakers, Gene Pitney, Ramones, Talking Heads and Chet Atkins.

26

March

2002

British heavy metal rock band, Iron Maiden released their massive live concert album, ‘Rock In Rio’.

12

April

2002

English heavy metal singer with Black Sabbath and TV reality show celebrity, Ozzy Osbourne received a star on the Hollywood Walk of Fame at 6780 Hollywood Boulevard.

14

May

2002

Award-winning American singer, songwriter, guitarist, electronica musician and producer Moby released his commercially successful 6th studio album, ‘18’.

5

June

2002

American bass guitarist Dee Dee Ramone of punk rock band Ramones died from a heroin drug overdose at his home in Hollywood, California at the age of 50.

27

June

2002

English bass guitarist with rock band The Who, John Entwistle, nicknamed ‘The Ox’, died of a cocaine‑related heart attack in a Hard Rock hotel room in Paradise, Nevada at the age of 57.

27

August

2002

American rock band Queens Of The Stone Age released their classic 3rd studio album, ‘Songs For The Deaf’.

24

September

2002

American alternative rock artist, Beck released his introspective and highly underrated 8th studio album, ‘Sea Change’.

14

October

2002

English indie rock band The Libertines released their successful debut studio album, ‘Up The Bracket’.

18

October

2002

English pop/rock band Queen received a star on the Hollywood Walk of Fame at 6356 Hollywood Boulevard.

27

October

2002

Highly renowned American record producer who worked for Atlantic Records, Tom Dowd died of emphysema in Aventura, Florida at the age of 77.

3

November

2002

Scottish singer and guitarist, crowned the ‘King of Skiffle’, Lonnie Donegan died of a heart attack in Market Deeping, Lincolnshire at the age of 71.

22

December

2002

English singer, songwriter and guitarist, Joe Strummer of punk rock band The Clash died from a congenital heart defect at his home in Somerset, UK at the age of 50.

30

December

2002

The funeral of English guitarist, singer and songwriter with punk rock band The Clash, Joe Strummer took place in London, UK.

3

February

2003

Famous American ‘wall of sound’ record producer, Phil Spector murdered actress Lana Clarkson in his California Alhambra mansion.

10

February

2003

English trip-hop group, Massive Attack released their underrated 4th studio album, ‘100th Window’ in the UK.

10

March

2003

The American Rock & Roll Hall Of Fame inducted its ‘Class of 2003’ including AC/DC, The Clash, Elvis Costello & The Attractions, The Police, The Righteous Brothers and Floyd Cramer.

1

April

2003

American blues/rock duo The White Stripes released their highly regarded 4th studio album, ‘Elephant’.

1

April

2003

English alternative rock band Placebo released their 4th studio album, ‘Sleeping With Ghosts’.

18

April

2003

Legendary American blues/R&B, soul and jazz singer Etta James received a star on the Hollywood Walk of Fame at 7080 Hollywood Boulevard.

11

May

2003

English bass guitarist with The Jimi Hendrix Experience, Noel Redding died of liver disease in Clonakilty, County Cork, Ireland at the age of 57.

15

May

2003

American country music singer and wife of Johnny Cash, June Carter Cash died following heart surgery in Nashville, Tennessee at the age of 73.

30

May

2003

Successful English record producer behind many massive chart hits, Mickie Most died from abdominal cancer at his home in London at the age of 64.

9

June

2003

Acclaimed English alternative rock band Radiohead released their 6th studio album, ‘Hail To The Thief’.

13

June

2003

English guitarist, singer, songwriter and former member of progressive rock band Pink Floyd, David Gilmour was awarded a CBE by Her Majesty the Queen.

30

July

2003

Legendary American record producer Sam Phillips, founder of Sun Records and the man responsible for signing Elvis Presley, Jerry Lee Lewis, Roy Orbison and Johnny Cash, died of respiratory failure in Memphis Tennessee at the age of 80.

25

August

2003

American indie rock band Black Rebel Motorcycle Club released their 2nd studio album, ‘Take Them On, On Your Own’.

12

September

2003

Less than 4 months after his wife passed away, American country legend Johnny Cash died of complications caused by diabetes in Nashville at the age of 71.

26

September

2003

English singer, songwriter, musician, solo artist and former member of the pop rock band Power Station, Robert Palmer died of a heart attack in a hotel room in Paris, France at the age of 54.

29

September

2003

English alternative rock band Muse released their successful 3nd studio album, ‘Absolution’.

12

December

2003

English singer and songwriter with The Rolling Stones, Mick Jagger received a knighthood from HRH Prince Charles at Buckingham Palace.

9

February

2004

English indie rock band Franz Ferdinand released their successful debut studio album, the self-titled ‘Franz Ferdinand’.

15

March

2004

The American Rock & Roll Hall Of Fame inducted its ‘Class of 2004’ including Jackson Browne, George Harrison, Prince, Bob Seger, Traffic and ZZ Top.

6

May

2004

American virtuoso jazz guitarist and session musician with The Wrecking Crew, Barney Kessel died from a brain tumour at his home in San Diego, California at the age of 80.

10

June

2004

American singer, songwriter, musician, and composer Ray Charles died from complications as a result of acute liver disease at his home in Beverly Hills, California at the age of 73.

15

June

2004

Emerging American rock band The Killers released their hugely successful debut studio album, ‘Hot Fuss’.

23

June

2004

American folk/rock singer, songwriter and guitarist, Bob Dylan was made ‘Doctor of Music’ at St. Andrews University in Scotland, UK.

24

June

2004

Exactly 5 years after his first sale, English blues/rock guitarist, Eric Clapton auctioned many of his guitars in New York City. Together, the two auctions raised $11 million for the Crossroads Centre he founded in Antigua, a residential treatment centre for alcohol and chemical dependencies.

21

July

2004

American music composer, Jerry Goldsmith, famous for his many TV and film scores, died from cancer in Beverley Hills, California at the age of 75.

30

August

2004

English indie rock band The Libertines released their successful eponymous 2nd studio album, ‘The Libertines’.

6

September

2004

English indie rock band Kasabian released their classic self-titled debut studio album, ‘Kasabian’.

9

September

2004

Successful American guitar and musical equipment entrepreneur and businessman, Ernie Ball died in San Luis Obispo, California at the age of 74.

15

September

2004

American guitarist and songwriter with punk rock band Ramones, Johnny Ramone died of prostate cancer at his home in Los Angeles, California at the age of 56.

20

September

2004

Indie/alternative rock giants, Nick Cave & The Bad Seeds released their epic 13th double studio album, ‘Abattoir Blues / The Lyre of Orpheus’.

21

September

2004

American post-punk rock band Green Day released their top-selling 7th studio album, ‘American Idiot’ in the U.S.

27

September

2004

German industrial heavy metal band Rammstein released their 4th studio album, ‘Reise, Reise’ (roughly translated as ‘Arise, Arise’).

25

October

2004

Highly acclaimed English DJ and BBC radio presenter, John Peel died from a heart attack while working on holiday in Cusco, Peru at the age of 65.

1

November

2004

American rock band Kings of Leon released their commercially successful 4th studio album, ‘Only By The Night’ in the UK (22 February 2005 in the US).

3

November

2004

English blues/rock guitarist, singer and songwriter, Eric Clapton received a CBE from the Princess Royal at Buckingham Palace in London for his services to music.

8

December

2004

American guitarist, ‘Dimebag’ Darrell Abbott, co-founder of heavy metal bands Pantera and Damageplan was murdered while performing on stage in Columbus, Ohio at the age of 38.

14

December

2004

The funeral of American guitarist with heavy rock bands Pantera and Damageplan, ‘Dimebag’ Darrell Abbott, took place in Arlington, Texas.

10

February

2005

English singer with The Who, Roger Daltrey was awarded a CBE by HM The Queen at Buckingham Palace.

14

March

2005

The American Rock & Roll Hall Of Fame inducted its ‘Class of 2005’ including Buddy Guy, The O’Jays, The Pretenders, Percy Sledge and U2.

22

March

2005

American alternative rock band Queens Of The Stone Age released their 4th studio album ‘Lullabies to Paralyze’.

11

June

2005

Two English rock guitarists were rewarded for their contributions to music in the Queen’s Birthday Honours. Jimmy Page of Led Zeppelin was awarded an OBE and Brian May of Queen a CBE.

22

August

2005

American indie rock band Black Rebel Motorcycle Club released their 3rd studio album, ‘Howl’.

30

August

2005

American indie rock band Death Cab For Cutie released their 5th studio album, ‘Plans’.

1

September

2005

American blues singer, songwriter and guitarist R.L. Burnside died of heart disease in a hospital in Memphis, Tennessee at the age of 78.

4

September

2005

The major feature film chronicling the life of country legend Johnny Cash, ‘Walk The Line’, starring Joaquin Phoenix and Reese Witherspoon, directed by James Mangold, was released in the USA.

10

September

2005

American guitarist and Blues Hall of Famer, Clarence ‘Gatemouth’ Brown died from cancer in Orange, Texas at the age of 81.

5

November

2005

Influential American rock ‘n’ roll guitarist Link Wray died of heart failure at his home in Copenhagen, Denmark at the age of 76.

23

January

2006

English indie rock sensation, Arctic Monkeys released their debut studio album, ‘Whatever People Say I Am, That’s What I’m Not’.

13

March

2006

The American Rock & Roll Hall Of Fame inducted its ‘Class of 2006’ including Black Sabbath, Blondie, Miles Davis, Lynyrd Skynyrd, Sex Pistols and Herb Alpert.

7

July

2006

English guitarist, songwriter and founder of progressive rock band Pink Floyd, Syd Barrett died of pancreatic cancer at his home in Cambridge at the age of 60.

25

July

2005

British indie rock band Editors released their debut studio album, ‘The Back Room’ in the UK.

30

July

2006

Popular weekly UK music chart TV programme ‘Top Of The Pops’ (TOTP) was broadcast by the BBC for the final time, after running for 42 years.

28

August

2006

English indie rock band Kasabian released their classic 2nd studio album, ‘Empire’.

15

October

2006

After American singer Patti Smith finished her live set at New York City’s famous punk rock music venue CBGB & OMFUG, the club finally closed its doors for good, following a rent dispute and thereby ending an era.

25

December

2006

Legendary American singer and the ‘Godfather of Soul’, James Brown died of pneumonia in Atlanta, Georgia at the age of 73.

28

February

2007

American rock band The Doors received a star on the Hollywood Walk of Fame at 6901 Hollywood Boulevard.

12

March

2007

The American Rock & Roll Hall Of Fame inducted its ‘Class of 2007’ including Grandmaster Flash & The Furious Five, R.E.M., The Ronettes, Patti Smith and Van Halen.

23

April

2007

English indie rock band, Arctic Monkeys released their sophomore studio album, ‘Favourite Worst Nightmare’.

25

June

2007

British indie rock band Editors released their sophomore studio album, ‘An End Has a Start’.

5

November

2007

English downtempo artist William Emmanuel Bevan (a.k.a. Burial) released his melancholic genre breaking 2nd studio album, ‘Untrue’.

12

December

2007

Controversial American rock ‘n’ roll and R&B pioneer, Ike Turner died from a cocaine overdose at his home in San Marcos, California at the age of 76.

2

March

2008

Extraordinary blind Canadian blues/rock guitarist Jeff Healey died from lung cancer in Toronto at the age of 41.

10

March

2008

The American Rock & Roll Hall Of Fame inducted its ‘Class of 2008’ including Leonard Cohen, The Dave Clark Five, Madonna, John Mellencamp, The Ventures and Little Walter.

1

April

2008

American blues/rock duo The Black Keys released their classic 5th studio album, ‘Attack & Release’.

3

April

2008

American media and technology giant Apple Inc. became the top seller of recorded music in the USA.

19

April

2008

The annual global campaign to promote the importance of independent music stores ‘Record Store Day’ began in California, USA.

28

April

2008

English trip-hop band, Portishead released their 3rd studio album, the originally titled, ‘Third’.

12

May

2008

American indie rock band Death Cab For Cutie released their 6th studio album, ‘Narrow Stairs’.

26

May

2008

English indie rock band Spiritualized released their 6th studio album, ‘Songs In A&E’.

2

June

2008

Legendary American blues and rock ‘n’ roll guitarist Bo Diddley died from heart failure at his home in Archer, Florida at the age of 79.

7

June

2008

The ‘homecoming’ funeral of American blues guitarist and singer Bo Diddley took place in Gainseville Florida.

19

June

2008

American indie rock band The War On Drugs released their debut studio album, ‘Wagonwheel Blues’.

10

August

2008

Acclaimed American soul singer, songwriter, producer and actor, Isaac Hayes died of a stroke at his home in Memphis, Tennessee at the age of 65.

19

September

2008

American rock band Kings of Leon released their commercially successful 4th studio album, ‘Only By The Night’.

10

October

2008

English alternative rock band Radiohead released their 7th studio album, ‘In Rainbows’ in the UK.

24

November

2008

Experimental virtuoso English rock guitarist, Jeff Beck released his highly acclaimed live concert album, ‘Performing This Week… Live At Ronnie Scott’s’.

15

December

2008

Hugely influential English folk acoustic guitarist Davey Graham died of lung cancer at the age of 68.

6

January

2009

American guitarist and songwriter with The Stooges and Iggy Pop, Ron Asheton died of a heart attack at his home in Ann Arbor, Michigan at the age of 60.

29

January

2009

Influential British singer, songwriter and guitarist, John Martyn died from pneumonia in Kilkenny, Ireland at the age of 60.

23

February

2009

English rave band The Prodigy released their resurgent 5th studio album, ‘Invaders Must Die’.

4

April

2009

The American Rock & Roll Hall Of Fame inducted its ‘Class of 2009’ including Jeff Beck, Metallica, Run‑D.M.C., Bobby Womack, Bill Black and D.J. Fontana.

13

April

2009

Controversial American record producer Phil Spector was convicted of murdering actress Lana Clarkson at his Alhambra mansion in California in February 2003.

14

April

2009

English former member of The Beatles, George Harrison received a posthumous star on the Hollywood Walk of Fame at 1750 Vine Street.

29

May

2009

Notorious American record producer, Phil Spector was sentenced to 19 years to life in prison for murdering actress Lana Clarkson at his California mansion in 2003.

5

June

2009

English indie rock band Kasabian released their classic 3rd studio album, ‘West Ryder Pauper Lunatic Asylum’.

25

June

2009

American superstar singer Michael Jackson died of a drug overdose in Los Angeles, California at the age of 50.

12

August

2009

Legendary American jazz guitarist, singer, inventor and recording innovator, Les Paul, died from pneumonia in White Plains, New York at the age of 94.

19

August

2009

English indie rock band, Arctic Monkeys released their 3rd studio album, ‘Humbug’.

12

October

2009

British indie rock band Editors released their 3rd studio album, ‘In This Light And On This Evening’.

Tailpiece

Help! We are running out of decades from which to poach pertinent and poignant particulars (pardon the flowery alliteration). Just one more decade and a few hundred facts to be revealed before the chronological timeline has to remain as‑yet‑unwritten for another epoch. The next instalment looking at the 2010s will, by definition, bring us pretty much up‑to‑date. I hope you feel inclined to re-join me in the next enthralling part of the journey.

In the meantime, warmer days and longer evenings of spring beckon. There are plenty of guitars to be played and much music to be listened to. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “It really doesn’t matter what music you play, as long as you play”

© 2020 CRAVE Guitars – Love Vintage Guitars.

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May 2019 – The Story of Modern Music in 1,500+ Facts – Part III

Introduction

Well, my, my, my… Here we are back again with spring just about to morph into balmy summer. I can’t believe that we are nearly half way through the last year of the 2010s already.

This means that we are now well into this year’s major music project with article number three of, well, who knows how many at the moment. Such a venture needs breaking down into digestible chunks or it would be colossal as just one bite at the proverbial cherry. The source data is immense, yet still only manages to brush the surface of a monumental subject matter. As always, if there are errors or omissions that I should consider including retrospectively, let me know via e‑mail or the web site’s contact form.

If you would like to pop in and (re)visit the first two parts of the story to‑date, you can do so here (each link opens a new browser tab):

The Story of Modern Music Part III 1920-1939

This month, we start at the beginning of the ‘Roaring Twenties’ and finish at the end of the ‘Dirty Thirties’ (the latter being a moniker apparently associated with the Dustbowl era rather than something inherently naughty – apologies for that!).

The world had never seen decades like these and hasn’t since. As such, they exhibit polar opposites in human endeavour. These twenty years stand a testimonial to the rapid progress of civilisation while also as a condemnation of the self‑destructive stupidity of the human condition. Hindsight, as ‘they’ say is a wonderful thing, so perhaps we should learn something profound from an examination of our collective past and build a better future for mankind. However, I digress…

This brings us to the format of this article, which follows the same tripartite structure for each 10‑year span as last month. Each decade is given a broad historical context outlining the sorts of global events – good and bad – that occurred, followed by examples of how music genres emerged and changed over the period and, finally, the whole point of this series, some music facts associated with the same years. As a whole, it hopefully provides an interesting insight into what went on. Here we go…

One noticeable trait that comes through strongly this month is the number of births occurring in the 1920s and 1930s of people who would go on to be significant musical icons in the 1950s and thereafter. This means that this month’s ‘facts’ are setting the foundation for future articles, while later ones will see a shift to the other, and rather more mortal, end of their illustrious lifetimes.

Historical Context 1920-1929

The 1920s was a paradigm shift in global affairs. The ‘Roaring Twenties’ and were characterised by post‑WWI optimism, individualism, industrial and economic growth, as well as social, artistic, and cultural dynamism. However, underlying the positivity was an omnipresent political paranoia, fuelled by conspiracy and corruption that stood a portent of the looming storm clouds that were gathering. The rise of radical political doctrines including communism and fascism would ultimately lead to further international conflict. Women were experiencing greater emancipation as a result of the suffragette movement, paving the way for later equalities movements.

Year

Global Events

1920

The United States introduced national legislation to ban the production, transport and sale of alcohol, widely known as the prohibition.

1921

The Irish Revolution led to the partitioning of Ireland into Northern Ireland which is part of the United Kingdom and the South, which is now the Republic of Ireland.

1922

The Union of Soviet Socialist Republics (USSR) was created and existed until c.1991 when the political confederation collapsed.

Georgian revolutionary and Soviet politician Joseph Stalin became leader, and later dictator, of the USSR.

Danish physicist and philosopher Niels Bohr won the Nobel Prize for his work on atomic structure and quantum theory.

Fascist leader Benito Mussolini became Prime Minister in Italy and proceeded to seize power as dictator espousing an ideology of ‘revolutionary nationalism’.

1923

Egyptian pharaoh King Tutankhamun’s tomb was opened by British archaeologist Howard Carter.

The first Le Mans 24 Hours Grand Prix of Endurance motor race took place in France. It remains the world’s oldest endurance sports car racing event.

1924

The first international Winter Olympic Games were held in Chamonix, France.

1925

Author Franz Kafka wrote the novel, ‘The Trial’, the same year that F. Scott Fitzgerald wrote ‘The Great Gatsby’.

The first successful black & white television transmission was made by Scottish engineer John Logie Baird in the UK, with the first public demonstration the following year.

1926

The first General Strike took place in Britain after the Trades Union Congress (TUC) called for widespread industrial action to support miners who were locked out by owners demanding longer hours for less pay.

The famous U.S. Route 66 highway from Chicago, Illinois to Santa Monica, California was opened, with a total length of 2,448 miles (3,940 km).

1927

Aviator Charles Lindburgh made the first solo flight across the Atlantic Ocean in his plane The Spirit of St. Louis.

The sprawling epic dystopian science fiction silent film, ‘Metropolis’, directed by Fritz Lang was released.

Russian/American singer and actor Al Jolson starred in the first commercial feature length ‘talkie’ film, ‘The Jazz Singer’.

1928

Scottish biologist, Sir Alexander Fleming discovered the anti‑biotic penicillin, which would go on to revolutionise modern medicine.

American animator Walt Disney introduced Mickey Mouse to the public in the short film, ‘Steamboat Willie’.

Republican politician Herbert Hoover became the 31st president of the United States of America.

1929

Notorious gangster Al Capone allegedly carried out the brutal Saint Valentine’s Day Massacre of 7 members of the North Side Gang in Lincoln Park, Chicago, Illinois.

American astronomer Edwin Hubble demonstrated that the universe is expanding.

The Vatican City became an independent and sovereign state located within Rome, Italy.

The U.S. Stock Market collapsed, known widely as the Wall Street Crash, precipitating the worldwide Great Depression that lasted until the late 1930s.

Musical Genre Development 1920-1929

Blues and jazz continued to be popular during the 1920s, the latter sparking the ‘jazzmania’ craze. These twin pillars of modern musical culture also began to spawn new genre styles and to influence a diverse range of musical expression. Record, radio and film companies started to search out new artists and music to bring to a wider audience. It was in 1925 that the electrical recording and the 78rpm vinyl record became standard, the same year that television began, thereby opening up a whole new market for musicians.

In the 1920s, two separate musical forms emerged from Louisiana in the deep south of the United States, cajun and zydeco. The Cajuns were French colonists, called Acadians, from North Eastern America (Canada and Nova Scotia) who migrated to Louisiana in the late 18th Century, bringing with them Cajun musical traditions. The creole were people descended from the inhabitants of French colonial Louisiana and who developed their own distinct musical style called zydeco. Although often regarded as similar, the two forms developed in parallel and have different cultural origins and styles. Cajun music is often played on accordion and fiddle, while zydeco is usually played on accordion and washboard. Both forms became popular outside insular local communities from the late 1920s when early recordings became available. Stylistic origins derived from blues, jazz, spirituals, traditional folk and country music, as well as regional influences from Europe, Africa, indigenous Americans and the Caribbean. Both cajun and zydeco are often used as dance music, including two‑steps and waltzes. Cajun and zydeco, in turn, influenced other forms of American roots music.

From the 1880s, musical theatre such as vaudeville and burlesque were common and very popular. From around 1920, commercial theatrical Broadway musicals originated in New York and London, becoming widespread and attracting big audiences before ‘talkie’ cinema movies began to adopt musical storytelling as a reflection of popular culture. Successful composers of the time included George & Ira Gershwin, Cole Porter and Irving Berlin. Prior to the 1920s most music distribution was by way of sheet music, piano rolls or live performance. It was during the 1920s that recording and distribution of popular music really took off, giving audiences much greater access to a wide range of music. However, the gramophone had strong competition from the proliferation of wireless radio and commercial radio stations during the 1920s, as well as motion pictures. In 1927, the first commercial feature length film to incorporate synchronised music, singing and speech, ‘The Jazz Singer’, starring Al Jolson was released. Broadway musicals reached their zenith in the 1940s with hits such as Oklahoma (1943). The convergence and crossover between Broadway and cinema musicals became a major launch pad for musical dissemination into the 1950s and beyond, including the development of soundtrack compositions for film and, later, television.

Country music was another genre that emerged from the Appalachian Mountain region of southern and eastern America during the 1920s, particularly in Tennessee but also Oklahoma and Texas. The roots of country music came largely from traditional genres such as folk, blues, hillbilly and western music, and was heavily influenced by Irish, English and wider European immigrants to the American east and south. Early popular country music, including cowboy songs, were often regarded as the music of the American rural working classes. Popular establishments for hillbilly music were the rowdy honky‑tonk bars of the period. Country music comprised of song ballads and dances normally constructed from simple arrangements, lyrics that told a story, and vocal harmonies. In addition country music accompaniment was usually provided by an array of acoustic string instruments such as banjos, guitars and fiddles as well as harmonicas and Jews harps. Early pioneers of country music included Jimmie Rodgers and The Carter Family, followed by other famous artists such as Patsy Cline, Jim Reeves, Willie Nelson, Johnny Cash and Dolly Parton. Country music is a massive commercial industry, now largely centred on Nashville, Tennessee. Country music is a diverse musical form of expression and continues to evolve, having seen several resurgences of popularity since its early heyday.

Musical Facts 1920-1929

Bert Weedon

Day

Month

Year

Music Fact

10

May

1920

English guitarist and a guide for millions of fledgling guitarists the world over, Bert Weedon OBE (1920-2012, 91) was born in London.

29

August

1920

Legendary American jazz/bebop saxophonist and composer, Charlie ‘Bird’ Parker Jr. was born in Kansas City, Kansas.

7

June

1921

Virtuoso American jazz guitarist, Tal Farlow (1921-1998, 77) was born in Greensboro, North Carolina.

4

August

1921

Influential and highly renowned American jazz guitarist Herb Ellis (1921-2010, 88) was born in Farmersville, Texas.

7

August

1921

French virtuoso gypsy flamenco guitarist Manitas de Plata (1921-2014, 93) was born in Sète.

3

April

1922

American singer and Hollywood actress Doris Day was born in Cincinnati, Ohio.

22

April

1922

Hugely influential American jazz double bass player and bandleader Charles Mingus was born in Nogales, Arizona.

10

June

1922

Famous American actress, singer and dancer Judy Garland was born in Grand Rapids, Minnesota.

5

January

1923

Legendary American producer and founder of Sun Records, Sam Phillips was born in Florence, Alabama. Phillips signed artists including Elvis Presley, Jerry Lee Lewis, Roy Orbison and Johnny Cash.

6

March

1923

Legendary and hugely influential American jazz guitarist, Wes Montgomery (1923-1968, 45) was born in Indianapolis, Indiana.

25

April

1923

Legendary guitarist and one of the ‘Three ‘Kings’ of blues guitar, the one and only Albert King (1923-1992, 69) was born in Indianola, Mississippi.

29

July

1923

One of the world’s great innovators in modern music, nicknamed ‘The Father Of Loud’, Dr Jim Marshall OBE (1923-2012, 88), founder of Marshall Amplification PLC, was born in London.

17

October

1923

Great American jazz guitarist Barney Kessel (1923-2004, 80) was born in Muskogee, Oklahoma.

27

March

1924

Highly acclaimed Grammy award winning American jazz singer Sarah Vaughan was born in Newark, New Jersey.

18

April

1924

American blues rock guitarist, Clarence ‘Gatemouth’ Brown (1924-2005, 81) was born in Vinton, Louisiana.

20

June

1924

Great American country guitarist and producer who established the Nashville sound, nicknamed ‘The Country Gentleman’ and ‘Mr. Guitar’, Chet Atkins (1924-2001, 77) was born in Luttrell, Tennessee.

6

July

1925

American guitarist, singer and Rock ‘n’ Roll pioneer Bill Haley (1925-1981, 55) was born in Highland Park, Michigan.

15

August

1925

Virtuoso Canadian jazz pianist and composer Oscar Peterson was born in Montreal, Quebec.

6

September

1925

American electric blues guitarist and Hall of Famer, Jimmy Reed (1925-1976, 50) was born in Dunleith, Mississippi.

16

September

1925

Legendary American blues guitarist, singer, songwriter and producer supreme, one of the ‘Three ‘Kings’ of blues guitar, Mr BB King (1925-2015, 89) was born in Itta Bena, Mississippi.

28

November

1925

The famous country music institution, the Grand Ole Opry was founded in Nashville, Tennessee by George D. Hay to promote country music and showcase its history.

8

December

1925

American singer, musician, dancer, actor, vaudevillian and comedian Sammy Davis Jr. was born in Harlem, New York.

2

January

1926

The first edition of the monthly popular music magazine ‘Melody Maker’ was published in the UK, priced at just 3 pence. It ran for over 74 years until 2000.

3

January

1926

English record producer, composer and conductor, Sir George Martin was born in London. He was well known for his pioneering collaboration with The Beatles.

26

April

1926

Hugely influential American blues guitarist J.B. Hutto (1926‑1983, 57) was born in Blackville, South Carolina.

26

May

1926

Legendary and hugely influential American jazz trumpeter and composer, Miles Davis was born in Alton, Illinois.

17

September

1926

American bass guitarist who played with Elvis Presley in the pioneering rock ‘n’ roll years, Bill Black (1926-1965, 39) was born in Memphis, Tennessee.

18

October

1926

Hugely influential pioneering American rock ‘n’ roll guitarist, singer and songwriter, the legendary Chuck Berry (1926‑2016, 90) was born in St. Louis, Missouri.

23

November

1926

Underrated American blues singer, songwriter and guitarist, the inimitable R.L. Burnside (1926-2005, 78) was born in Lafayette County, Mississippi.

10

December

1926

Pioneering New Orleans blues guitarist, Guitar Slim (real name, Eddie Jones, 1926-1959, 32) was born in Greenwood, Mississippi.

28

January

1927

English jazz saxophonist and founder of the famous Ronnie Scott’s Jazz Club situated in Soho, London in 1959, Ronnie Scott OBE was born in Aldgate, London.

January

1928

American country guitarist and member of Johnny Cash’s band, the Tennessee Three, Luther Perkins (1928-1968, 40) was born in Como, Mississippi.

19

April

1928

Influential English musician and pioneer of the British blues/R&B scene in the 1960s, Alexis Korner was born in Paris, France.

5

May

1928

One of the main men behind the ‘Man In Black’, American bass player with Johnny Cash’s band, the Tennessee Two, Marshall Grant (1928-2011, 83) was born in Bryson City, North Carolina.

6

August

1928

Famous American pop artist, manager of The Velvet Underground, producer, director and album artwork designer, Andy Warhol was born in Pittsburgh, Pennsylvania.

30

December

1928

Massively influential in the development of modern music, American guitarist, singer and songwriter Bo Diddley (1928-2008, 79) was born in McComb, Mississippi.

13

January

1929

American virtuoso jazz guitarist, Joe Pass (1929-1994, 65) was born in New Brunswick, New Jersey.

10

February

1929

Legendary American film and television music composer and conductor, Jerry Goldsmith was born in Los Angeles, California.

17

April

1929

German composer and big band leader of the James Last Orchestra, James Last was born in Bremen, Germany.

2

May

1929

Highly influential American rock ‘n’ roll guitarist, Link Wray (1929-2005, 76) was born in Dunn, North Carolina.

23

June

1929

American country singer, songwriter, actress, author, member of the famous Carter family and wife of Jonny Cash, June Carter Cash, was born in Maces Spring, Virginia.

19

December

1929

American blues and gospel guitarist, singer and songwriter, Blind Lemon Jefferson died from a reported heart attack in Chicago, Illinois, at the age of 36.


Historical Context 1930-1939

After a period of relative peace during the 1920s, the ‘Dirty Thirties’ followed. The harshness of the global recession set in, resulting in widespread unemployment, hardship, deprivation and poverty. The catalysts for descent of the globe’s major industrialised countries into a second and even more destructive world war had been seeded and, despite progress in other areas of human civilisation such as science, technology and art, the political die was already cast. Expansionist agendas fuelled Fascism in Europe, which coalesced into the rise of the Third Reich in Germany and its Axis power allies, while communism was also on the rise.

Year

Global Events

1930

The first FIFA soccer World Cup was held in Uruguay; the home team beat Argentina in the final.

1931

The Empire State Building opened in Manhattan, New York, reaching 102 stories and 1,250 feet (381m) tall.

1932

English author Aldous Huxley published his famous futurist novel, ‘Brave New World’.

American aviator Amelia Earhart became the first woman to fly solo across the Atlantic Ocean.

1933

Democrat Franklin D. Roosevelt was elected 32nd President of the United States of America.

After 13 years, the nationwide prohibition of manufacture, transportation, and sale of alcohol in America was ended.

In Germany, Adolf Hitler, leader of the Nazi Party became Chancellor and subsequently Führer in 1934, establishing his one‑party dictatorship.

Infamous American bank robbers Bonnie Parker and Clyde Barrow were shot and killed after being ambushed by a posse of law enforcement officers in Louisiana.

1934

The worst ever American drought led to severe dust storms that greatly damaged the ecology and agriculture of the American and Canadian prairies, known widely as the Dust Bowl.

Alcatraz Federal Penitentiary, an American maximum security prison island located in San Francisco Bay, California, also known as ‘The Rock’, opened its cell doors for the country’s most notorious criminals.

1935

British publishing house Penguin Books was founded and introduced the first inexpensive paperback books.

1936

The massive art deco style Hoover Dam, spanning the Colorado River in Nevada became operational, with a height of 726 feet (221m) and a length of 1,244 feet (379m).

British monarch King George V died. His successor, Edward VIII was crowned and soon abdicated, and George VI became King.

The bitter Spanish Civil War started after the Spanish army in support of General Franco rebelled against the Republican presidency. The conflict lasted until 1939, resulting in Franco becoming nationalist dictator of Spain until 1975.

1937

The German passenger airship Hindenburg caught fire and was destroyed when attempting to dock with a mooring mast in Lakehurst, New Jersey, killing 36 people.

Conservative Party MP Neville Chamberlain was elected British Prime Minister.

1938

Orson Welles’ infamous radio broadcast adapting H.G. Wells’ science fiction novel ‘The War Of The Worlds’ caused mass panic in America.

The first comic book appearance of fictional superhero Superman was published by Action Comics.

1939

The classic ‘golden era’ Hollywood films ‘The Wizard of Oz’ and ‘Gone with the Wind’ were released.

The first comic book appearance of fictional superhero Batman was published by Detective Comics (DC).

The Second World War (WWII) began when Britain and France responded to Germany’s military invasion of Poland.

The first successful flight of a jet-propelled aircraft was undertaken by a Heinkel He178, developed for the German Luftwaffe, in Rostock, Germany.

Musical Genre Development 1930-1939

Music of the 1930s was largely characterised by social events such as the Great Depression and the growth in popularity of radio and Hollywood cinema, which began to replace Broadway musical theatre. Established genres such as jazz continued to evolve to reflect changes in social culture, giving birth to swing and big band music. Jump blues music began to appear in the 1930s, adapting the grand swing and big band music for smaller venues, performed by small bands. The 1930s also saw the introduction of the electric guitar, which began to play a part in evolution of popular music of the decade.

Hawaiian music was popular with mainstream audiences in America during the 1930s, even though it had been a major genre in the mid-Pacific since the late 19th Century. Hawaiian music was important because of its influence on country music, including the introduction of the lap steel guitar, often played horizontally and using a slide. It also helped to shape Polynesian music across the Pacific islands.

Traditional folk music has been an enduring form of musical expression throughout the centuries, in many nations and regions across the globe. Historically, folk music is often regarded as an oral tradition being handed down by word of mouth over many generations. During the 1930s, contemporary folk music, an Anglo‑American acoustic style, experienced a revival, often commenting about social issues including war, work, civil unrest, economic hardship, as well as love songs and non‑topical comedy themes. As the roots of folk music predate many modern musical genres, influences came from all over the world, imported by immigrants to America from Europe and Asia, as well as traditional songs used by African slaves. During the Great Depression in the 1930s, America in particular experienced a booming folk scene. The record industry began to exploit folk songs as an alternative to other popular genres. One of the most significant folk singer/songwriters of the generation was Woody Guthrie, whose work in the 1930s and 1940s was often seen as a protest against rural injustice, and which has influenced many artists since. Other famous artists from the 1940s to the early 1960s included Pete Seeger, Joan Baez and Bob Dylan in America, Donovan, Ralph McTell and Martin Carthy in the UK, as well as Leonard Cohen, Joni Mitchell, and Buffy Sainte-Marie in Canada.

Swing music is a close relative of jazz and has its roots as early as the 1920s, becoming a dominant genre during the 1930s and 1940s, predominantly in urban cities such as Chicago, New York and Kansas City. It is notable because music with a strong ‘swing feel’ became popular dance music, especially in lively clubs that could accommodate swing ensembles. Swing was popularised by big band swing orchestras such as that led by Benny Goodman. Other famous swing artists included Glenn Miller and Tommy Dorsey. The ‘swing era’ lasted for about 10 years from 1935 to 1946, when popularity began to fade during and after World War II. Swing was also hugely influential in popular music with artists like Ella Fitzgerald, Billie Holiday, Nat King Cole and Frank Sinatra. Dance crazes of the swing era included the jitterbug and the shag, which would evolve into dances later associated with genres such as R&B and rock ‘n’ roll. Swing and its derivatives have experienced a number of revivals in subsequent years.

Musical Facts 1930-1939

Day

Month

Year

Music Fact

15

January

1930

American Chicago blues guitarist working either solo or with other artists, Earl Hooker (1930-1970, 40) was born in Quitman County, Mississippi.

17

June

1930

American rock ‘n’ roll guitarist who played with Gene Vincent and His Blue Caps in the 1950s, Cliff Gallup (1930-1988, 58) was born in Norfolk, Virginia.

3

July

1930

Highly regarded, prolific American session guitarist, Tommy Tedesco (1930-1997, 67) was born in Niagara Falls, New York.

30

August

1930

American entrepreneur, musician and innovator of guitar equipment, Ernie Ball (1930-2004, 74) was born in Santa Monica, California.

29

April

1931

Scottish singer, songwriter and guitarist, often referred to as the ‘King of Skiffle’, Lonnie Donegan (1931-2002, 71) was born in Glasgow.

17

September

1931

Record company RCA-Victor first demonstrated the 331/3 rpm Long Playing (LP) record. Astoundingly, the vinyl ‘album’ is still going strong, even now.

5

November

1931

Controversial American R&B/soul guitarist, songwriter, producer and rock ‘n’ roll innovator, Ike Turner (1931-2007, 76) was born in Clarksdale, Mississippi.

16

November

1931

Influential American blues guitarist, singer and long-term member of Howlin’ Wolf’s band, Hubert Sumlin (1931-2011, 80) was born in Greenwood, Mississippi.

27

December

1931

Influential rock ‘n’ roll legend, American guitarist Scotty Moore (1931-2016, 84) who played with Elvis Presley in the early days was born in Gadsden, Tennessee.

26

February

1932

The great American country legend that is Mr Johnny Cash (1932-2003, 71) was born in Kingsland, Arkansas.

9

April

1932

Great American singer, songwriter and guitarist, Carl Perkins (1932-1998, 65) was born in Tiptonville, Tennessee.

1

October

1932

Legendary American blues/rock guitarist and singer, ‘the master of the Telecaster’ and ‘the ice man’, Albert Collins (1932-1993, 61) was born in Leona, Texas.

14

March

1933

Multi-award-winning American musician and record producer Quincy Jones was born in Chicago, Illinois.

29

April

1933

Legendary American outlaw country legend, guitarist, singer and songwriter, Willie Nelson was born in Abbott, Texas.

3

May

1933

Legendary American singer, songwriter and producer, often proclaimed as the ‘godfather of soul’, James Brown was born in Barnwell, South Carolina.

15

July

1933

English virtuoso classical guitarist and one of the very best musicians of his generation, Julian Bream was born in London.

3

November

1933

English composer of film and TV scores, including 11 James Bond film soundtracks and numerous theme tunes, John Barry OBE was born in York, Yorkshire.

29

November

1933

Legendary English blues/rock guitarist, singer, songwriter and founder of the Bluesbreakers, John Mayall OBE was born in Macclesfield, Cheshire.

7

February

1934

American blues singer, songwriter and guitarist, Earl King (1934-2003, 69) was born in New Orleans, Louisiana.

28

April

1934

Renowned American delta blues guitarist Charlie Patton died from a heart disorder in Sunflower County, Mississippi at the age of 43.

3

September

1934

Hugely influential American blues guitarist and one of the ‘Three Kings’ of blues guitar, Freddie King (1934-1976, 42) was born in Gilmer, Texas.

21

September

1934

Legendary Canadian guitarist, singer and songwriter, Leonard Cohen (1934-2016, 82) was born in Montreal, Quebec.

1

December

1934

American blues and ragtime guitarist Arthur ‘Blind’ Blake died from tuberculosis in Milwaukee, Wisconsin at the age of 38.

8

January

1935

American singer, guitarist and cultural icon that would become ‘The King’, Elvis Aaron Presley (1935-1977, 42) was born in Tupelo, Mississippi.

3

February

1935

Flamboyant American soul, blues and funk guitarist, singer and songwriter, Johnny ‘Guitar’ Watson (1935-1996, 61) was born in Houston, Texas.

29

April

1935

Influential American Chicago blues guitarist and singer, Otis Rush, (1935-2018, 84) was born in Philadelphia, Mississippi.

6

June

1935

American virtuoso jazz guitarist and composer Grant Green (1935-1979, 43) was born in St Louis, Missouri.

17

October

1935

English dairy farmer and founder of the world famous Glastonbury Music Festival from 1970 to date, Michael Eavis was born in Pilton Somerset.

22

April

1936

Great American singer, songwriter and guitarist, Glen Campbell (1936-2017, 81) was born in Billstown, Arkansas.

30

July

1936

Legendary and highly influential American Chicago Blues guitarist and singer, George ‘Buddy’ Guy was born in Lettsworth, Louisiana.

7

September

1936

Legendary American rock ‘n’ roll star, guitarist, singer and songwriter, Buddy Holly (1936-1959, 22) was born in Lubbock, Texas.

24

October

1936

English bass guitarist, singer, songwriter, producer, former member of rock band The Rolling Stones and bandleader with The Rhythm Kings, Bill Wyman was born in London.

6

April

1937

Acclaimed American country singer, songwriter and guitarist, Merle Haggard (1937-2016, 79) was born in Oildale, California.

4

May

1937

Influential American surf rock guitarist often referred to as ‘the king of the surf guitar’ Dick Dale (1937-2019, 81) was born in Boston, Massachusetts.

15

May

1937

Renowned American guitarist, singer and actor, Trinidad ‘Trini’ Lopez III was born in Dallas, Texas.

15

June

1937

Influential American country guitarist and singer, Waylon Jennings (1937-2002, 64) was born in Littlefield, Texas.

13

January

1938

Australian guitarist, singer, songwriter and co-founder of psychedelic rock bands Soft Machine and Gong, Daevid Allen (1938-2015, 77) was born in Melbourne, Victoria.

25

January

1938

Grammy award-winning artist and Hall of Famer, legendary American songstress, Etta James was born in Los Angeles, California.

26

April

1938

American rock ‘n’ roll guitarist who became famous for his signature ‘twang’ guitar sound, Duane Eddy was born in Corning, New York.

16

August

1938

Legendary American blues guitarist Robert Johnson died in mysterious circumstances in Greenwood, Mississippi at the age of 27. The bizarre mythology surrounding Johnson’s life and demise continues to deepen with time.

3

October

1938

Legendary American singer and guitarist, Eddie Cochran (1938-1960, 21) was born in Albert Lea, Minnesota.

5

December

1938

Highly influential American guitarist, singer and songwriter, J.J. Cale (1938-2013, 74) was born in Oklahoma City, Oklahoma.

18

December

1938

English bass guitarist with The Animals, record producer and manager of both Slade and Jimi Hendrix, Chas Chandler (1938-1996, 57) was born in Newcastle upon Tyne.

2

April

1939

American singer, Motown soul legend and multi-award winning artist, Marvin Gaye was born in Washington DC.

4

April

1939

Incomparable English double bass guitarist who has collaborated with artists like John Martyn and Richard Thompson to great effect, Danny Thompson was born in Teignmouth, Devon.

28

July

1939

American singer and actress, Judy Garland recorded the perennial all‑time‑favourite song, ‘Over The Rainbow’ from the classic feature film, ‘The Wizard Of Oz’.

21

August

1939

Hall of Famer and prolific American guitarist and collaborator extraordinaire, James Burton was born in Dubberly, Louisiana.

23

September

1939

Influential American blues/rock guitarist Roy Buchanan (1939-1988, 48) was born in Ozark, Arkansas.

26

November

1939

American-born Swiss soul/R&B/pop singer, songwriter and actress Tina Turner was born in (where else?) Nutbush, Tennessee.

26

December

1939

Famous but volatile American ‘Wall of Sound’ record producer Phil Spector was born in New York. He is currently serving a 19-year prison sentence in California for the murder of actress Lana Clarkson in 2003.

Tailpiece

Phew! That was a bit of a 20‑year roller coaster. However, this still hasn’t got us to point at which ‘modern music’ arguably really begins, i.e. from the emergence of rock ‘n’ roll and will ultimately bring us up‑to‑date. However, it is a fascinating insight into not only what the rapidly growing global population got up to but also how this was inextricably linked to how music was also progressing. Social culture and music are symbiotically interdependent – culture shapes and stimulates music and music reflects and influences culture. The 20 years covered in this article are therefore fundamental building blocks of the unstoppable development that will lead us to rock ‘n’ roll and beyond. The next article will, hopefully, bridge the gap from the start of WWII to the ground-breaking events that would take place in the 1950s.

Watch this space and make sure you tune in, same time same place next month. I can’t wait… can you? Until next time…

CRAVE Guitars ‘Quote of the Month’: “Don’t try to learn from geniuses how to be a genius. They are unique. Think for yourself and you are a genius, even if no-one else notices. That is also integrity.”

© 2019 CRAVE Guitars – Love Vintage Guitars.

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October 2018 – A Potted History of the Guitar Part VIII

Welcome to what is, for now at least, the final part in this series of articles on the history of the world’s most popular musical instrument.

If you wish to recap on any or all of the previous seven posts before starting with this one, the whole ‘Potted History of the Guitar’ series, can be accessed here (each part opens in a new browser tab):

Having pretty much reached the present day, all that remains is to summarise where we are now and to take a somewhat flippant and imaginative look ahead. The ‘current day’ is a tricky subject, as ‘now’ is at best ephemeral. The future, on the other hand, can only ever be guesswork, even if it can be informed by the past. Perhaps the best way to predict the future is to help to create it, so that means that what happens to the next chapter of the guitar is in our hands. Can we be trusted to behave as responsible guardians of the guitar’s destiny? As Mahatma Gandhi (1869‑1948) said, “The future depends on what we do in the present”. This suggests that what will happen is not predetermined and individually or collectively, we can take action to shape the future.

There are not many images again supporting this article so, apologies to those who like pictures to speak a thousand words. Anyway, without further ado, on with the last part of the chronicle…

The guitar has come a very long way in the last 3,500 years or a road slightly less travelled in the preceding 350 years depending on whose version of the facts you want to believe. The story has finally reached that pivotal moment that lies between the past, which is, on the whole, pretty well documented and the future, which of course isn’t. There is much to be played for and the stakes are certainly high.

It is hopefully of little surprise that the future of the acoustic and electric guitar, as well as all its derivatives and distant relations, is probably well‑assured, at least for the foreseeable future. Whether it survives in the (very) long term or not, the world’s favourite musical instrument is undeniably going to be a hard act to follow, let alone surpass.

As with many industrial and technological revolutions, predictions have proved variable in terms of accuracy. As time passes, change tends to accelerate in both pace and scope. While progress may be inexorable, there is an unseen ‘force’ that tends to counteract unbridled advances and which acts as a bit of a restraint. That set of reins is the very human tendency to hold onto what is familiar while resisting change until it is either inescapable or desirable. This natural ‘drag’ effect has laid waste to many grand ideas and great inventions. Numerous well‑marketed ‘next big things’ have fallen at the hurdle of persuading the general public to take up something new or unfamiliar, especially if one’s respected peers haven’t bitten the bullet of early adoption either. Mankind’s flawed history is littered with countless failed marvels. This phenomenon isn’t, I hasten to add, just a trait of idiosyncratic musicians; it appears to be a fundamental characteristic of the human condition.

Anyway, as usual, I digress. It is time to get back to the point which is basically that whatever you read from here on has absolutely no basis whatsoever in fact and is highly likely to be extremely wrong! My consolation is that few people will regard it as portent or look back to judge its accuracy in a century’s time. There is nothing genuinely prescient here in the vein of Da Vinci or Nostradamus. Apologies if you were hoping for more in the way of a profound visionary insight. Unfortunately, my stock of that ran out last week.

General indicators of change

It is fair to suggest that popular music is often representative of, and in turn is dependent on, broader social, cultural and political movements, and guitars follow in their footsteps. Whether we like it or not, music is integral to our everyday lives, so it is not surprising that it is also inherently powerfully evocative. As a result, it can dramatically affect the way we identify with past events.

One of the key factors that drove guitar evolution has been the trends in popular music, so perhaps musical trends may provide a much generalised hint at parallel guitar developments. Let’s start by considering the (very simplistic) genre movements and the types of instrument used over the last century.  Starting with the post‑classical era, there was jazz (Gibson archtops) and blues (National & Dobro resonators) in the 1930s and 1940s, country and rock ‘n’ roll in the 1950s (Gretsch & Gibson hollowbodies), pop and rock in the 1960s (Fenders and Rickenbackers), progressive and heavy metal (Gibson solid bodies) and then punk (pawn shop guitars) and hair metal (pointy super Strats) in the 1970s. Then we get to the guitar doldrums of electronica, new age and rap in the 1980s, followed by revitalised guitar music of alternative, grunge in the 1990s, and indie (retro guitars) nu‑metal (PRS) and dance in the 2000s, etc. I struggle to think of a musical genre that so far defines the 2010s or perhaps many distinctive guitars to go with them. So there is some kind of link going on here. Google has attempted to map the progression of musical genres from 1950 to the current day (take from it what you will).

The type of guitars de jour used by famous musicians, including artist associations, during these epochs often reflected the style of contemporary music they played and these have largely been well covered in previous parts of the story. Just think of Chet Atkins with his Gretsch 6120, Buddy Holly with his Fiesta Red Fender Stratocaster, The Beatles with their Rickenbacker 300s, or Jimmy Page with his Gibson Les Paul Standard and EDS-1275 double neck. The various interconnections are manifold and too many to mention here, and many have been captured in photographs to become iconic in the annals of rock history.

Cinema and television music regularly use key songs to catapult us back in space and time without the need for narrative exposition to describe what’s happening. Just think about classic movies such as American Graffiti, Stand By Me, Almost Famous, Saturday Night Fever, The Breakfast Club or 8 Mile among many, many others. Those random examples don’t include the numerous biopics (e.g. Sid & Nancy, Walk The Line, The Doors) and musicals (e.g. West Side Story, Grease) or original scores (e.g. Paris Texas) that use familiar, memorable and/or popular music to transport us to another ‘reality’. Then there are the one‑offs like the mockumentary, This Is Spinal Tap. TV programmes also picked up the strategy for domestic viewing since the 1960s and often featured manufactured artists such as The Monkees or The Archies. The lists of relevant examples are endless. Music is used to draw the viewer into the director’s vision of a certain bygone era. Many of the sound tracks of our lives rely heavily on evocative (guitar) music to manipulate us emotionally and, more importantly, intentionally.

The way that environmental factors affect local communities may spark a genre direction that is then promulgated more widely. For example, one could point to the rise of electric blues in Chicago, soul in Detroit, Mersey beat in Liverpool, punk in New York and London, rap in Los Angeles/Philadelphia, or grunge in Seattle, etc. What we cannot predict is what or where any future musical revolutions (if any) may emerge, from where, and what step‑change responses guitar builders may then make.

As with many other aspects of our 21st Century lives, the nature of music, how it is made, distributed and accessed suggests that anything genuinely ‘new’ will find it much harder to stand out from the mainstream. What is already there will continue in some form and anything new will simply be added to it, often at the margins of existing genres, hence the proliferation of sub‑genres, e.g. thrash or nu-metal in rock; house and techno in dance; raga and dancehall in reggae; dubstep and grime in urban music, etc. One only has to compare and contrast the mind boggling varieties of heavy metal music and then consider how they continuously diverge, converge and cross‑fertilise in order to keep it fresh and vibrant.

While some technological change may be more predictable, social change and the music that characterises it is certainly more unpredictable. When one looks at something as specific and tangible as the guitar, it becomes increasingly risky to anticipate with any certainty what change may occur over an extended period of time, say the next century or so.

One view is that we are powerless and don’t need to think about it, as what will be, will be. Another is that we wait passively and be subject to what transpires with little or no influence over it. A third way may be not to accept the status quo and take positive action to stimulate change, which can happen in oddly random ways. Being of an opinionated sort, I tend to fall into the latter camp. Apologies, that probably actually doesn’t help much!

Perhaps the biggest challenge to the guitar’s supremacy is likely to lie in the digital revolution that really started to make an impression in the 1970s and 1980s. Part of the reason for the guitar’s seemingly unassailable success has been that it is a hugely expressive and flexible instrument, which actually makes its nuances extremely difficult to replicate in a world constructed entirely of binary 0s and 1s. We shall see whether digital advances can fully overcome the difficulties in recreating the subtleties provided by a very analogue instrument in the hands of discriminating (and generally quite conservative) musicians.

The evidence so far suggests that digital is making ever increasing inroads into the analogue guitar’s dominance and the discernible gap between analogue and digital output is decreasing all the time. How long will it be before even the most ardent luddites finally admit that they can’t really tell the difference (despite what they may say outwardly)? However, it isn’t just the sound of guitars that appeals to guitarists; it is also the feel and the look of them that matters, as well as how they allow musicians to communicate with each other in unspoken ways.

New generations of guitarists, however, may be looking for something very different from their predecessors.  What form will ‘the shape of things to come’ take? Will it be all hyper‑modernistic and crammed with tech and flashing lights and built from materials we cannot yet imagine, or will it be the same old bits of tree wood crafted into the familiar shapes of Telecasters, Stratocasters, Precisions, Les Pauls, ES‑335s and SGs that we covet today? Only time will tell how things pan out and it will be for future authors to use the convenient assistance of hindsight to determine and document what path the history of the guitar takes from here on.

Looking and learning from the past, one might simply extrapolate forward. Future guitarists may well be like their ancestors and pragmatically seek to mix the best of the past with the best of what’s to come, regardless of whether it is analogue or digital. My personal prediction is a typically ambiguous ‘sit on the fence’ one, in that guitars will probably become increasingly hybrid if they are to keep ahead of other comparable instruments. Let’s face it, there are not really any threats` to the guitar’s dominant popularity at the time of writing and it has always been a continuously evolving instrument, so it would be of little surprise if this were to continue. While the 1980’s temporary trend for synth and electronica attempted to eradicate guitar music in the minds of popular listeners, the guitar has proved very resilient and difficult to displace.

Since the 1970s, the guitar has been used to trigger digital electronics. However, while both signal tracking and polyphony still present problems, these barriers are gradually being overcome. There have been several attempts to introduce effective guitar synths over the years but they have really been analogue or digital filters activated by either an ordinary guitar pickup or by discrete signals from a hexaphonic pickup. Hex pickups, which output a separate signal for each string, were often added to an existing guitar and used to transform it into a MIDI (Musical Instrument Digital Interface) controller while still able to be used as an ordinary guitar. MIDI was a standard specification published in August 1983 by Japanese electronics giant Roland and American synthesizer company Sequential Circuits, and is commonly used to control electronic audio equipment. While attempting to revolutionise guitar music, Roland’s excursions into guitar synths since the 1980s have still relied on a standard guitar as its starting point.

Other Japanese companies specialising in electronics have also experimented with MIDI control of external synthesis engines, for instance guitars from Casio (DG20) and Yamaha (EZ-EG). It seems incredible to think that these early electronic instruments are now being considered as ‘vintage’. Today, there are now plenty of guitars on the market with MIDI capability built in. Technology has moved on and the fundamental concepts of a digital source are now ripe for being reinvestigation and improvement.

Other pioneering companies such as Line 6, now owned by another Japanese giant Yamaha, introduced their ground breaking digital modelling preamp (the Pod) and digital modelling guitar (the Variax) to indicate the direction in which development might go. Line 6’s philosophy inspired and influenced subsequent successful products such as the Kemper Profiler and the Fractal Audio Systems Axe-FX. Computer control of complex parameters, presets, firmware and downloads are commonplace for amps and effects in the 2010s and we can certainly expect this trend not only to become de facto but also to become a requirement in the near future, so a laptop at live gigs is already almost a necessity to keep your rig running smoothly – not a comfort zone for many analogue technophobe musos.

Guitar making cannot stand still and neither should it. Even the companies with a century or more of history, such as Gibson, Gretsch and Martin, have to keep moving forward or risk being overtaken. However, the tightrope of appealing to customers who appreciate the heritage is also key to the future success of long‑established manufacturers. Newer, smaller companies, though, are not constrained by the time capsule factor.

It is probably safe to say that the future is likely to be a practical symbiosis of both the familiar to satisfy the conservative traditionalists and the whizzy new gizmos to appeal to the technologically savvy experimentalists and neophytes… just as it always has been if fact. Even Gibson has been toying with the addition of digital features into its guitars, including the Les Paul HD.6X Pro and the Firebird X models. Intriguingly, Fender and other major brands have yet to declare their hands. It will be the fine balance between the opposing forces that will enable lasting incremental change, via ‘chimera’ guitars, rather than a number of fundamental radical shifts. That eventuality could prove a bit boring though, don’t you think? However, sadly, it also seems to mirror the way that modern popular music is going as well?

Leaps of unadulterated conjecture:

This next section is pure fantasy and should not be relied on as authentic in any way. It came from an idea that it can sometimes be fun to imagine what things might be like in some near or distant future. One hopes, though, that what follows doesn’t come to represent some form of self‑fulfilling prophecy.

It may be that the guitar itself could become superseded by something completely different from what musicians (rather than video game players) use today. Could it be possible that something along the lines of the PlayStation ‘Guitar Hero’ controller may someday make inroads into real instruments to create real music? I would anticipate that the majority of guitarists would sincerely hope not.

There are already some very modernistic looking instruments out there, such as the HTG Hyper Touch and the Misa Kitara (note the use of the Greek name kitara from Part I of this long story). Are these all‑electronic ‘guitars’ the sorts of instruments that will replace our beloved classic designs and become de rigeur in the near future? Alternatively, perhaps the electric guitar could somehow morph into some form of fully digital instrument via the route of hybridisation. As a logical conclusion, is the ‘Digital Guitar’ with analogue playability a holy grail and, if so, for whom? Here are some current digital guitar innovations from the 2010s…

So… suspend your disbelief for a few minutes and take a tentative look ahead to the scary world of AIs, AAs, AVs and AM (spoiler alert – these acronyms may seem familiar but in this context, they don’t mean what you think they mean today). You will be assimilated. Resistance is futile. Read on…

10 years’ hence (c.2028):

Analogue vs digital – Digital technologies will be used increasingly to enhance the analogue signal chain rather than usurp it completely. We have already seen many examples of this appearing in effects and amps, so there isn’t really any clever insight in mentioning it. Digital control of analogue signals is already becoming commonplace especially in delay and modulation effects where digital manipulation gives much more precise control over what happens in the analogue domain.

It remains unpopular to sample the original signal through an analogue to digital converter (ADC), mess around with it and then put it back through a digital to analogue converter (DAC) to turn it back into a signal for further processing. Many purists say that the act of conversion using today’s chips taints the original signal. It will be a while longer before we make that bold step of a fully digital signal chain from fingers to ears but it is getting ever closer. It will happen but possibly not by 2028, mainly because of the difficulty in engineering effective fully digital instruments and loudspeakers.

Research will continue to develop a truly digital guitar ‘pickup’ that could compare to current electromagnetic pickups and provide the first step to more complex processing in the future. Digital modelling using DSP (Digital Signal Processing) chips will continue to improve and will become almost indistinguishable from analogue electronics in effects, amps and digital audio workstations (DAWs). There will be a hardcore fan base that remains wedded to the old school stuff for many, many years to come. The guitar itself is highly unlikely to become fully digital in the next 10 years, if only because there are far too many dogmatic people invested in preserving the status quo. Auto‑Tune for the guitar anyone?

Guitar Making – In the near future, it is highly unlikely that wood will be superseded by any other material as the primary input for the majority of guitars. Wood has proved over millennia to be a very flexible, durable renewable material. Let’s face it, it can also look wonderful. One major advantage of wood is that it contributes towards the organic tone and touch of an individual musical instrument. Many alternative materials have been used in the construction of guitars since at least the 1920s, including plastics, metals, carbon fibre and a wide variety of composites. To‑date, though, wood has prevailed in terms of structural integrity allied to inherent musicality. What will change, though, is the shift away from the use of endangered exotic hardwood species such as rosewood, ebony and even mahogany to more sustainable species. For instance Pau Ferro (Libidibia Ferrea, a.k.a Bolivian rosewood) is rapidly replacing the CITES‑restricted rosewood (varieties of the genus Dalbergia) as a popular fingerboard material. Quite how fussy musicians will accept unfamiliar wood substitutes, will be determined in due course. What is clear is that guitarists really have no choice but to go with the ecologically acceptable flow in the long‑term.

Like their classical musical counterparts, the guitar itself (whether acoustic or electric) will remain very much a natural instrument for a good few years yet. The guitar will still be supremely popular and will be making great music all over the world. Guitars will be made by a broad range of entities from one man band local custom luthiers up to multinational mass manufacturers. Competition, particularly from China, will be a threat to many established western companies until their economic bubble bursts, which it eventually will at some point.

Recorded music – The vast majority of recorded guitar music will be produced on digital equipment with a few retro studios still using analogue equipment including valve preamps and tape machines. The relative accessibility of convenient digital recording equipment will continue to provide openings for all sorts of artists from the home musician to the professional mega bands using famous dedicated studio facilities such as the famous Abbey Road Studio in London. Recorded music will be increasingly distributed and accessed online, although legacy formats will maintain a solid niche popularity.

Live music – Live music will continue to grow in popularity to become the cornerstone for many successful artists, provided that they do not price themselves out of live appearances and that over‑zealous regulations don’t stop large live events from taking place. PA and monitoring systems will continue to improve significantly and sound pressure levels at venues will be severely restricted, removing some of the visceral excitement of the live music experience.

30 years’ hence (c.2048):

Analogue vs digital – Digital will be the primary domain in which music will be made, recorded, distributed and accessed. The guitar will remain analogue, although it is likely that the entire chain from the pickup onwards will be predominantly digital. However, as with current classical instruments and music, there will still be an important place for traditional analogue guitars. Amps and effects are likely to be almost totally digital. Successors to the analogue electromagnetic pickup and the loudspeaker will be introduced to a point that digital sound will be common if not universal. ‘Old fashioned’ guitars will remain very popular and will experience regular revivals and rejuvenations, even if the overall battle will be won by the digital technologies of the 2040s. New digital connectors will proliferate, as the currently ubiquitous USB port will long since have been superseded, and the jack pug/socket will be purely of vintage interest.

Guitar making – Most of the large manufacturers will be producing some sort of digital instrument as the norm, even if the vital interaction between fingers and strings will remain as it is now. All guitar tone woods will be derived from sustainable sources by strict regulation and use of rare species tightly controlled (outside the unavoidable black market). The use of alternative materials will be in full swing, reducing the reliance on today’s natural materials. New guitars will be built to be recyclable. Automated manufacturing will be the norm and the demand for traditionally made guitars will be catered for by numerous specialist guitar builders. Pure wooden analogue guitars will be vintage only and regarded with the same respect as classical instruments are now. Guitar development will be relegated to refinements around the margins, rather than core revolutions. Hybrid instruments will be fighting a rear‑guard action, with digital beginning to win the final battle. Competition to the guitar will continue but will not succeed… yet.

Recorded music – Digital will almost totally dominate recorded music production, distribution and access. Diehard analogue fans will be regarded as geeks and nerds. Vinyl albums will, however still persevere… just.

Live music – Like recorded music, live music will be, apart from the musicians themselves, almost universally digital. ‘Loud’ live music will be a thing of the distant past. Music venues will begin to disappear as discrete locations, with personalised performance content delivered direct to the individual.

50 years’ hence (c.2068):

Analogue vs digital – Analogue guitar music will be like classical music is today, a popular, niche and a largely historic pastime. All other aspects will be digital.

Guitar making – Standardisation and construction will be largely prescribed. Hybridisation will just about have peaked and on its way out. The majority of guitar production will move towards making AIs (Artificial Instruments). The focus will be on the technical facets of music making, rather than subjective, emotive ones. Guitars as we know them now will be of heritage interest.

Recorded music – Music will be manufactured in the digital domain with just a few maverick analogue‑obsessed musicians beavering away in the minority. The vast majority of contemporary recorded music will be created electronically, with few outmoded musical instruments as we know them now being used. Many artists will be AAs (Artificial Artists), rather than by artistically inclined human beings – the latter will concentrate on performing historic pieces from the golden heyday of guitar music.

Live music – There will no longer be a need to travel to a discrete venue where music is performed in person to a collective audience. ‘Live’ music will be created in computers, customised to an individual’s tastes and accessed in the home, in a domain known as an AV (Artificial Venue) giving the sight, sound and feel of a venue.

100+ years’ hence (c.2120):

Analogue vs digital – Analogue guitar music will be an historic vocation and largely a lifestyle pastime. All other aspects of ‘modern’ music will be entirely digital. Some authentic old‑style music will be recreated on historic instruments for research purposes, rather than as entertainment.

Guitar making – Even the last few old‑school luthiers will be migrating to alternative materials, automation and digital electronics. Hybrid instruments will be seen as a thing of the past. AIs will be commonplace and there won’t be a need for human musicians to learn the art or skills needed to make any type of contemporary music.

Recorded music – Popular music will be artificially created without the need for accomplished musicians. Music will be constantly morphing on a second‑by‑second basis, known as AM (Artificial Music).

Live music – Performance capture will be produced electronically and experienced direct by the listener’s visual and audio receptors, bypassing the unreliable eyes and ears altogether. Finally, the digital signal path from computerised source to the recipient’s brain will be complete and will require no human intervention whatsoever.

Alternative Reality

Or… in some alternative, perhaps more desirable dimension, the unwritten future could well be pretty much as it is today, with new generations doing just what we do now, rocking to good old electric guitar music. To many guitarists, the tactile and synergetic relationship between musician and his/her guitar in full flow with other musicians is unbreakable and simply cannot be usurped by some dystopian digital future scape.

One trusts that there will always be a place for creative artisans and a desire or the musically minded to enjoy the fruits of their vision for the guitar of the future. It is encouraging that many well‑known guitar makers are actually stepping back in time in order to move forward. This isn’t the paradox that it may first seem. Savvy guitar builders are investigating in great depth what made great guitars great in the first place and identifying what musicians actually want from their instruments today. Much of this current R&D is leading to a number of findings that indicate that what was important 100 and 200 years ago (and probably longer) is still important today but with modern consistency and reliability.

Perhaps the past masters did get it largely right in the first place and that is why their products, new or vintage, are still desirable artefacts today. While traditional manufacturers like C.F. Martin use modern production methods for some parts of the building process, they are also still using tools and equipment employed by successive cohorts of luthiers, as well as relying on many of the basic techniques and skills refined and passed down from one generation to the next. Most of the top flight guitar builders also work very hard to ensure long-term supplies of precious tone woods to make into future guitars. This focus on the best‑of‑the‑best perhaps suggests that guitars may well remain, for the large part, relatively familiar in 10, 30, 50 and 100 years from now but with improvements to the detail. Perhaps it takes that bold flight of fancy to realise that we already have what we and future generations of musicians actually need. Owning inspiring guitars inspires guitar playing and results in inspiring guitar music.

There really is no point in speculating any further ahead. The likelihood is that, even with advances in medical technology, most if not all of us reading this in 2018 will not be around to see anything beyond c.2020. The guitar is dead, long live the guitar. The passage of father time will inform just how accurate these flights of fantasy (or descents into nightmare) really are. Clearly, the further one looks into the future, the less precise any predictions become. Welcome to tomorrow’s very scary ‘brave new world’.

I, for one, am certainly not laying any bets. I’d like to think that there is something about our very personal instruments that will endure for many decades, if not centuries. If we lose that quintessential ‘something special’ about making guitars that make guitarists that make music, it will all have been for nothing. Watch this space.

Conclusion

So, that’s it. The long‑running and on‑going story of the guitar has finally reached a logical stopping off point, at least for now… However, it not the end of the story by any means. Somewhat disappointingly, the denouement to ‘A Potted History of the Guitar’ series seems to be a bit more of a whimper than some almighty bang. After so much history and so much personal investment in researching it, it seems a bit of a let‑down to leave the guitar’s evolution ‘hanging’ without some sort of definitive resolution to the script and with the various loose ends neatly tied up. Nevertheless, remember that this is not a fictional piece and let us not forget that this is definitely not the epilogue.

‘They’ say that a picture speaks a thousand words. So, to sum up the 3,500‑year, 8‑part journey in a single image that tells the story of the guitar from its origins to the possible near future, here is a fitting 27‑picture montage that possibly speaks approximately 50,000 words. Basically, I could have saved 9 months of my life and just posted this one composite picture. That, I guess, is one of the benefits of hindsight. I hope that you’ve enjoyed the expedition with me and that, like me, you have learned a little something about the guitar along the way. You wanted a potted history of the guitar? Well, how about…

From this point in time onwards is the start of the future and, whatever happens next. It will be fascinating to experience the on‑going next instalment of the long story and to observe with trepidation and excitement what is to unfold. Let us try to make it a bright and positive outcome for everyone who loves The Guitar and Great Guitar Music. Thank you for reading. Enjoy the future, whatever it holds for us guitar aficionados.

End of Part VIII and the end of this series

Now… I need a break from the relentless rigmarole of the research and write routine, which has, for the best part of a year (or more), been on top of everything else. As mentioned previously, at some point, I might adapt the eight separate ‘Guitar History’ parts into a more coherent and accessible feature set on the CRAVE Guitars’ web site.

Very shortly, I will try and start to prepare for 2019’s (hopefully slightly less) epic partner piece to this year’s gargantuan opener. For the rest of this year, it is back to opinionated hum‑drum ‘normality’ with stand‑alone observations of a more topical and transient nature.

One thing I have noticed is that I haven’t been playing enough guitar in recent months, hardly any at all in fact, which is deplorable. So perhaps now that this particular endeavour is over for now, it’s time to practice what I preach, pick up a lovely vintage guitar and plink away for a bit of cathartic enjoyment. At least, in doing so within the context of the past, I now have an enhanced appreciation of the history that led to it coming into my hands and why it is so important to conserve the heritage for that future. Until next time…

CRAVE Guitars ‘Quote of the Month’: “Let’s be honest, the future is all we really have and it is the only thing we can do anything about”

© 2018 CRAVE Guitars – Love Vintage Guitars.

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September 2018 – A Potted History of the Guitar Part VII

Welcome back to the latest in a long series of articles chronicling the history of the world’s favourite musical instrument. Last time, we covered the advent of production solid body electric guitars during the guitar’s ‘golden era’ from c.1950-1965. That article also covered some relevant later events, but the essence was about a period of intense invention and creativity, hence why it deserved a separate article dedicated to it, even though much of the content would be familiar to many.

This month’s article mostly focuses on ‘what happened next’ between c.1965-1987, although it does also cover the subsequent period up to the current day, albeit in less depth than the earlier years. Depending on how the rest of the story is covered, this 7th part is likely to be the penultimate episode.

If you’ve been following the various twists and turns along the way, you’ll know that I have tried very hard to strike a balance between light entertainment for the general reader and the level of detail that would appeal to the needs of the nerdiest of guitar geeks out there. As previously stated, this is not an academic thesis – I just don’t have the time or resources to reference every element along the way, so it probably will never make it into book form, which is a bit of a shame but ç’est la vie. However, once the 3,500 year history has been finished, I may try to bring it all together as a ‘box set’ feature on the web site, so it will be easier to find and come back to than monthly instalments. It also provides the opportunity to correct the content. I may also add a bit off the original longer version back in (!!) and to balance the various parts as a more coherent whole.

You may wish to recap on previous articles before starting here at Part VII. If so, the previous segments of ‘Potted History of the Guitar’ series, can be accessed here (each part opens in a new browser tab):

I hope that you’ve enjoyed the journey so far and will stick with it for just a little longer. For me, it has certainly involved a huge amount of hard work researching and learning along the way. There is an enormous amount of information that had to be excluded in order to make it digestible in an online format. As always, while I have been diligent, some errors and omissions will inevitably have crept in. Not only do I apologise if that is the case but also, I welcome feedback from readers in order to correct or clarify. I would also encourage readers who might wish to look at things either from a different perspective or with a different level of detail to explore the fascinating world of guitars for yourselves.

There are not many pictures this month, as the subject matter is largely narrative‑driven. Sorry about that, photo fans.

Post-Modern Reconfiguration, Rejuvenation and Consolidation

It has become generally accepted that the electric guitar’s so‑called ‘golden era’ started at the beginning of the 1950s with the introduction of Fender and Gibson’s solid body electric guitar models and ended in the mid‑1960s around the time that Leo Fender sold up in early 1965, followed by Gibson in 1969.

On the face of it, the years immediately after the mid‑1960s would appear to be of little historic interest, particularly as far as investors and ‘serious’ collectors are concerned. While the 1950s and early 1960s have been very well documented in countless learned tomes, the subsequent years have tended to be characterised by vociferous opinion and anecdote in a relative vacuum, rather than subject to objective scrutiny.

The Internet has, perhaps unsurprisingly, encouraged many already polarised opinions to become even more extreme. Assertive and often throwaway hyperbole of many self‑appointed ‘experts’ has possibly been consistently exaggerated to the point that they have gained some sort of historical validity. Widely read ‘unpopular opinion’ is often misinterpreted as indisputable definitive evidence. It isn’t gospel; there was more to it than what many would have you believe.

This version of the ‘facts’ is arguably simply that and, while every effort has been made to remain impartial, it should be read with a degree of realistic scepticism. This doesn’t mean that there wasn’t some ‘smoke without fire’, just that the flames may have been fuelled by circumstances and intensified by ill‑informed prejudgment.

The music industry wasn’t alone in coming in for acerbic over‑criticism; the American automotive industry was also subject to similar issues during 1960s and 1970s. The parallels extend beyond the superficial with the demise of many historic car brands and the inexorable rise of Japanese competition. As with guitars, some of these old models are now becoming highly sought after. The guitar industry during the latter part of the 20th Century, it seems, was symptomatic of wider deep‑seated socio‑political problems in the world’s largest capitalist economy.

Actually, ‘what happened next’ is an equally fascinating tale and one that is worth spending a little while looking at. At the same time, it’s also worth standing back and looking at the bigger picture as events unfolded. While it’s all a matter of degree, what transpired was rife with intrigue and machination. The appeal of these transitional years is one of the reasons that CRAVE Guitars tends to focus on ‘forgotten underdog’ and quirky cool American electric guitars from between around 1960 and 1989, although not exclusively.

Was that all‑too‑brief 15‑year ‘golden era’ the end of the story? Will guitars built in the ‘dark ages’ between 1965 and 1987 remain ignored most as gross errors of judgement? Will there be another defining period of electric guitar evolution or will musicians spend their lives experiencing mediocrity by default while harking back to that unobtainable time viewed through rose‑tinted spectacles? Perhaps digital technology will deliver the next step‑change with some Darwinian mutation that future writers will look back upon and write about. OK, enough of the rant, on with the story…

The Catalysts

The trouble really started once both Fender and Gibson been acquired by faceless corporations used to running commercial businesses, rather than important customer‑led operations. Despite post‑war prosperity and growth, the period between the mid‑1960s and the mid‑1980s could possibly be described aptly as eventful and tempestuous. In hindsight, whichever way you look at it, the sale of the industry’s ‘big guns’ was a 20th Century watershed for guitar building.

Firstly, let’s take a quick look at what actually happened immediately after the ‘golden era’ drew to a close circa 1965. The subsequent corporate merger & acquisition activity impacted directly on American musical instrument manufacturing up to the end of the 1980s. A few choice examples may help to illuminate the significant strife that befell the industry for a couple of decades (in rough chronological order)…

Rickenbacker – The only one of the major American brands that didn’t ‘sell out’ during the 1960s was Rickenbacker. They had, in some ways dodged that particular bullet, as Adolph Rickenbacker had already sold his company to music industry businessman Francis C. Hall in 1953. In retrospect, the move to transfer the undertaking and to keep it in safe hands seemed both pre‑emptive and positively prophetic. Arguably, the timing enabled Rickenbacker to capitalise on 1950s creative growth and become more resilient to what was to come. RIC (short for Rickenbacker International Corporation) has remained under the ownership of the Hall family since 1953 with John C. Hall as CEO at the time of writing.

Fender – After Rickenbacker, Fender was the first of the big names to capitulate to big business ambition. In 1965, Leo Fender sold his company to CBS (Columbia Broadcasting System) for just over $13m. The reason often given for the sale was Leo Fender’s health, although an injection of capital funding probably was also contributory. Other perspectives cite Leo Fender’s desire to pursue new ideas, which he possibly couldn’t do while running the company. CBS started making changes almost immediately and expanded capacity at Fullerton to increase supply. By agreement, Leo Fender was prohibited from setting up another music instrument company for 10 years, after which he went on to found Music Man (1974) and then G&L (1980). After 20 years under CBS control and on the brink of total collapse, division president William Schultz bought the company, forming Fender Musical Instruments Corporation (FMIC) in 1985. What followed was a period of intense restructuring, with guitar production temporarily moved to Japan for approximately two years before resuming full American manufacturing with the launch of the American Series guitars in 1987. U.S. manufacturing was moved from Fullerton to Corona, California and its headquarters were relocated to Scottsdale, Arizona. Fender was once again back on the path to success as an independent company and has remained so ever since.

Danelectro – Danelectro was originally formed by entrepreneur Nathan Daniel in 1947. Daniel built his business on the back of large scale, low cost department store and mail order demand for electric guitars, often branded as Silvertone and Airline. This enabled him to start building instruments under the Danelectro brand from 1954. By 1966, Daniel sold Danelectro to industry giant MCA (Music Corporation of America). MCA tried unsuccessfully to introduce the Coral brand and to restructure its distribution network. The outcome was that Danelectro ceased production altogether just 3 years later in 1969. The brand was resurrected by the Evets Corporation in the late 1990s and, after several faltering attempts to recapture market share, Danelectro remains in operation as a successful American company with overseas manufacturing based in China and Korea.

Gretsch – Gretsch was originally founded by Friedrich Gretsch in 1883. Two years after Fender and one year after Danelectro, Fred Gretsch sold the family business to the Baldwin Piano Company in early 1967. After many organisational troubles including relocation, factory fires, Chet Atkins withdrawing his endorsement, and misjudged model decisions, Baldwin finally ceased production of Gretsch instruments by 1981. Fred W. Gretsch acquired what little remained of the company in 1985, basically just the Gretsch name and rights ownership. After a number of abortive efforts, consistent output was eventually re‑established in Japan. Rockabilly guitarist Brian Setzer became a key endorsee for Gretsch in the 1990s and consumer interest in the brand was rekindled. Retaining family leadership, Gretsch has been under the patronage of Fender since 2002 and the famous brand is once again a significant player in the guitar industry.

Gibson – Gibson was really the last of the large American names to succumb to corporate ownership. Gibson’s parent company, Chicago Musical Instruments Ltd (CMI) followed the competition in 1969 when Gibson was taken over by a South American brewing company called ECL and then subsumed by Norlin Musical Instruments in 1974. Gibson survived cost‑cutting, relocation to Nashville and general mismanagement largely intact, although its hard‑earned reputation was severely tarnished. Gibson eventually returned to private ownership in 1986 through a consortium management buyout. Despite a major financial crisis and bankruptcy protection initiated in May 2018, there are signs of a positive future for the company.

These were just some of the big players who were able to weather the economic storms during the second half of the 1960s through the 1970s and into the 1980s. In addition to the big names, plenty of other well‑known American companies failed to survive, including:

  • Valco merged with Kay in 1967; a move that included familiar names such as Supro and Airline. However, the newly combined company went bust in 1968
  • National Dobro merged with Mosrite before the latter went bankrupt, also in 1968
  • Harmony lasted until 1975 before it ceased trading

Those that survived the volatility would continue to fight for survival at best. Overall, when viewed in hindsight, it proved a disastrous phase for American guitar making and collectively one that isn’t widely documented, other than in individual circumstances. The ‘golden era’ was, seemingly, definitely over.

As is often the case, the causes of American guitar manufacturing woes between the mid‑1960s and the mid‑1980s are quite complex, based on deep‑seated structural flaws. Looking at the circumstances strategically, there were probably, amongst many other contributory factors, five key issues…

  1. Industry structure and stability – Inward investment and backing of large business should have provided a positive commercial injection to guitar companies who were either struggling with financial difficulties or were unable to grow quickly enough with existing management structures. What actually happened was that big businesses, as is their wont, were looking to cut costs and increase profit, seemingly unaware of the impact that they were having. The large companies tried to stimulate demand by experimenting and introducing new products without assessing whether what they were making was adequately meeting consumers’ needs. For small agile companies, risk taking was a vital part of the creative process, while the bigger firms focused on large scale, efficient production methods, conversely heightening the risks of failure. Remote and disconnected governing bodies tended to dictate business decisions based on balance sheets and shareholder return, rather than customer satisfaction. Arguably, though, the businesses were in dire need of ‘better’ rather than ‘different’ management both before and after takeover.
  2. Industrial relations – Strict operational disciplines, controlled production processes and rigorously applied policies are a fundamental requirement of larger bureaucratic organisations. These management styles were generally not part of the music industry’s ‘way of doing things’ at the time. Companies needed to be managed effectively rather than efficiently and, unfortunately, the pendulum swang too far towards the latter. Business managers exhibited a flagrant disregard for the expertise and skills required to make consistent, high quality musical instruments. Production facilities were relocated, often giving long‑term highly experienced luthiers a ‘move or go’ ultimatum. In addition distribution and dealership networks were changed with little regard for what went before. Unhappy employees and belligerent trade unions led to heated industrial disputes (and worse), thereby causing significant leadership and management problems. Decades of accumulated knowledge, skills, expertise and, perhaps importantly, attitude were lost to the industry in a short space of time – something that would take years to rebuild. The outcome was that quality fell, exacerbating existing deficiencies elsewhere in the industry.
  3. Industry culture – New corporate owners did not fully appreciate or take the time to understand why the guitar industry worked as it did, resulting in fundamental mistakes internally and externally. The latter disenfranchised those involved in the supply chain from distributors to dealers and, ultimately, impacting on paying customers. Crucially, working musicians’ requirements were not being met and, with that dissatisfaction, brand loyalty diminished as professional guitarists looked elsewhere for alternatives. In addition, musical tastes were rapidly changing and short‑lived fads required nimble organisations that knew how to adapt to changes quickly and appropriately. Smaller companies that were better‑tuned into what was going on could flex more easily. The larger corporations, however, were unable to spot change and respond, leading to mismatches and time lags between demand and supply. Many commentators suggest that it was because musicians weren’t running the show. However, guitarists don’t necessarily make good business people (or vice versa!), which might have contributed to the difficulties. Significantly, two of the most influential guitar innovators – Leo Fender and Ted McCarty – didn’t play the guitar at all. Nevertheless, they were effective leaders because they ensured that professional artists were closely involved with business decisions. Importantly, the time when musicians were listened to and relationships were actively cultivated had fallen by the wayside.
  4. Supply problems – Availability of consistent materials, particularly the all‑important tone woods, created challenges for large‑scale American production. Variable density and therefore weight of some imported tone woods meant that it was difficult to manufacture to dependable standards. Depending on the combination of materials, the shortage of quality inputs affected builders to different degrees. Around the same time, sustainability and environmental factors were becoming an issue, leading to further supply issues. Manufacturers started looking to alternative materials including metal (e.g. Kramer, Travis Bean), plastics (e.g. Ampeg/Dan Armstrong) and composites (e.g. Gibson) that were intended to improve consistency and streamline manufacturing processes. Other moves included building guitars not from single pieces of difficult to acquire, expensive wood but from cheaper, smaller, more available cuts. Consumers saw such actions as negative and symptomatic of other perceived underlying problems. Unfortunately for the manufacturers, customers were not impressed by ‘good intentions’ and the changes were seen as cost‑cutting measures taken a step too far. Many consumers saw through superficial claims and resented the big companies for making what they felt were false marketing claims.
  5. Far Eastern competition – Enterprising Japanese companies, revitalised by post‑WWII recovery and able to observe from outside, spotted that American labour and manufacturing costs were contributing to a combination of poor quality and high prices – an equation that would present opportunities to penetrate a previously U.S.‑dominated market. Companies such as Ibanez and Yamaha did two crucial things. The first was to use their structural advantages to make high quality instruments at lower cost, and to produce them in large enough numbers to compete with American products on their own ground. The second thing they did was to brazenly copy iconic American designs, presenting consumers with recognisable products built to (generally but not always) higher standards and sold more cheaply than the American ‘classics’. There is more on the Japanese competitive assault on American guitar makers below. They also used rapidly changing music trends to create openings for entirely new products, including their own designs, thereby beginning to build a strong and more ethical reputation of their own. When the inevitable backlash came (see below), the marketplace had already changed fundamentally.

Lawsuit Guitars and Trademark Protection

During the post‑1965 period, sales of major American brand guitars was in decline and the home industry was in disarray. This provides a broad background against which American companies had to contend. Generally speaking, the way in which the industry and marketplace was organised was not favourable for the likes of Fender, Gibson, Gretsch, Rickenbacker and many others.

The takeovers and general (mis-)management of American firms left the U.S. industry weakened and susceptible to aggressive business manoeuvres. American labour, tooling and material costs didn’t fall, so prices for finished instruments generally remained high for guitars that were increasingly poorly made. It is relatively easy to understand why the 20‑year period between approximately 1965 and 1985 was crucial to reshaping the global guitar making industry.

One particular Japanese guitar maker, Hoshino Gakki Gen, saw an ideal opportunity to enter the fragile American market. Cleverly, Hoshino recognised the potential animosity towards Japanese‑sounding products after WWII and adopted the Ibanez moniker. Incidentally, the Ibanez name was derived from Spanish guitar maker Salvador Ibáñez, who made classical guitars and sold them to Japan from the 1920s. When Ibáñez, failed during the Spanish Civil War (La Guerra 1936-1939), Hoshino acquired the rights to use the name, dropping the accents in the process. Hoshino’s next step was to take over an American company, Elger, which had already been importing Japanese guitars into the U.S. This move gave them ready access to the American territory, initially as Hoshino USA and then Ibanez USA. From 1970, Ibanez began systematically targeting and imitating popular American guitar models, particularly from Gibson, Fender, and Rickenbacker.

Initially, Fender and Gibson chose not to challenge these foreign copies unless they were identical to the originals, i.e. deliberate forgeries. Perhaps they didn’t see the early copies arriving in relatively small numbers as a significant threat and therefore not worth the lengthy and expensive battles through the American court system with no guarantee of success. Perhaps naively, they may have seen the copies as providing entry‑level experience that would lead consumers to trade up and purchase the ‘real thing’. Nobody really knows for sure. However, by taking their eye off the proverbial ball, the already struggling American brands were storing up a hornet’s nest of latent problems.

The relatively cheaply made Japanese copies often used bolt‑on necks, cheap materials and inferior hardware. Having said that, they were often reasonably well made for what they cost the consumer. The slavish copies appealed to many novice guitarists wishing to have guitars that, at least visually, looked like the more expensive American counterparts without the accompanying high price tags. Notably, and perhaps pertinently, Fender’s own low cost ‘student’ guitar lines (the Mustang ‘family’) and Gibson’s budget models (the Melody Maker) didn’t resemble their upmarket pro‑level instruments, further exacerbating the weaknesses in the eyes of customers.

The Japanese picture at the time is typically complex and confusing, particularly when trying to differentiate the production companies from the brands they made and the importers they used. Some of the companies such as Tokai, Greco, Yamaha and Suzuki followed Ibanez’s lead and jumped on the cloning bandwagon, making relatively faithful copies of American guitars.

The huge Kawai Teisco company was a mass producer that made guitars under many names, including Apollo, Domino, Kent, Randall, Sterling, Victoria and Winston. One brand, Antoria was actually a German company (Framus) that imported Japanese Guyatone (Suzuki) guitars that included replica Stratocaster copies. Others, such as British firm CSL (Charles Summerfield Limited) originally rebranded imported Ibanez guitars. Columbus was another brand that simply imported Japanese‑made guitars under its own name. Hondo was an American company that imported Japanese copies, giving them some home‑grown legitimacy. The Spanish‑sounding Fernandes, on the other hand, was a wholly owned Japanese company that also used the name Burny. Many companies made guitars for other companies, so the picture is further obscured. There were many, many Japanese manufacturers that were largely unknown outside the country but were indirectly contributory to the assault on America and Europe in the 1960s and 1970s, including Fujigen Gakki, the aforementioned Hoshino Gakki Gen (who also used the Tama brand), Matsumoku, Moridara and Tombo.

So… just what were all these Japanese companies actually targeting? In particular, Gibson’s Les Paul and SG models, as well as Fender’s Telecaster and Stratocaster came in for ubiquitous copying. Popular Martin, Guild and Gibson acoustics also came in for replication, as they were the world’s most recognisable acoustic instruments at the time. Acoustic copies including names like Takamine, Morris, Pro Martin and Ventura. Even the fonts used for headstock logos often mimicked the original American brand styles.

As volumes increased, the wave of imports understandably caused problems for the original manufacturers and it was only a matter of time before there was a defensive response. That reaction was based largely on Gibson’s famous Les Paul and particularly the outline shape of the headstock.

In June 1977, Gibson’s owners at the time, Norlin, filed a legal case against Ibanez/Hoshino for copying the Gibson ‘open book’ headstock outline. The case was settled out of court by February 1978, by which time Ibanez had already changed their headstock shape. However, since 1974, Ibanez had been astute enough to foresee the complication and had been developing and improving its own unique Artist guitar designs, thereby circumventing any further rights issues. From 1978, once the lawsuit was behind them, Ibanez focused purely on its own designs.

Despite appearances, there was, in fact, only one landmark lawsuit at the time and it only related to the design of the headstock on Gibson guitars. Presumably, other American manufacturers were watching and waiting for the outcome of the Gibson case. Not looking for potentially damaging confrontation in the courts, other Japanese companies sought to avoid the wrath of the American companies and changed their designs just enough so as not to fall foul of further litigation.

Ironically, some of the Japanese ‘lawsuit’ guitars have since become collectable in their own right. Although many copies that claim to be subject to the lawsuit aren’t, they are just guitars made during the ‘lawsuit era’ of the late 1970s. Generally speaking, Japanese guitar making – having made its mark for better or worse – went on to plough their own furrow in the multinational market, establishing a successful business model on which they could build.

The imitation game hasn’t gone away completely though. Many ‘knock off’ guitars in the 21st Century are emanating from China, where there is little effective means of legal challenge. While some of the guitars originating from China replicate American designs and are produced in large volumes, some of the fakes are appearing in small quantities as very convincing forgeries of rare and valuable vintage instruments.

Also, somewhat ironically, the big American brands struck back by strategically shifting manufacture of lower cost instruments off‑shore. Fender made guitars in Japan from 1982, only later changing the name to Squier to differentiate them from the American originals. Similarly, Gibson started Far Eastern manufacture of Epiphone guitars in Japan in the early 1970s, then in Korea from 1983, before relocating production again in 2003 to a dedicated Epiphone factory in Qingdao, China.

In 1984, PRS guitars was established by luthier Paul Reed Smith and has since become one of America’s major guitar manufacturers. To cater for all price points, PRS also introduced Korean production facilities for its SE‑branded guitars in 2003. While on the subject of lawsuits, after PRS had released the PRS Singlecut in 2001, Gibson filed a trademark infringement claim against PRS for allegedly copying the Les Paul design. Gibson’s lawsuit failed at appeal and PRS resumed production of the Singlecut, albeit slightly altered, from September 2005.

Fender now actively defends its trademarks, which exist in perpetuity, unlike patents that have a limited duration. To illustrate the issues, Fender’s defence of its trademark headstock design reads as follows, “The headstock is the key source-identifying feature of the modern electric guitar. In particular, the shape of the headstock (which, in the types of guitars at issue here, is part of a single piece of wood that also includes the guitar neck) is nonfunctional and primarily serves to identify the brand and model of the guitar. Fender owns trademark rights and federal registrations for the shapes of its headstock designs. These marks are instantly recognizable to generations of musicians and music fans as indicators of the source of Fender’s products and of the immense history and goodwill associated with Fender.”

Furthermore, Fender lost a 2009 application to trademark its guitar designs retrospectively. Opponents stated that consumers had had decades of unopposed exposure to those shapes from a wide variety of other guitar makers. This particular ruling opened the door to many look‑alike guitars, bar the familiar and distinctive headstock shapes.

Rickenbacker, unlike many of its counterparts, trademarks its important designs and vigorously protects them through the courts, hence why there are generally fewer Rickenbacker copies on the market compared to Fender and Gibson clones.

The whole issue of who owns what and how owners’ rights can be protected in a global market rife with replicas is a hugely complex issue and the nuanced legal debates are not for this story, so it is time to close this particular case and move on.

The Fallout and Time for Objective Re-assessment?

The Gibson law suit was, however, a wakeup call for American guitar building, as it proved beyond doubt that they were vulnerable to competition. While it may seem a relatively small isolated incident, it was contributory to the way in which guitar making, distribution and sales had to change. It was time for a shake‑out. By getting back to the basics, the rebuilding of American production that took place from the mid‑1980s resulted in vastly improved fortunes, even though it would take years for several companies to return to prosperity. Gibson and Fender were back in private ownership, Rickenbacker had sustained its business and, although Danelectro and Gretsch would find success, it took some time to regenerate historic popularity.

Despite what naysayers, respected journalists and wealthy vintage guitar collectors will delight in telling anyone who will listen, not all guitars built between 1965 and 1987 (when Fender introduced the landmark American Standards) are bad. Yes, there are many examples of poor quality instruments produced during those ‘dark ages’ but, let’s be honest, that has always been the case. Just look at some of the cheap and nasty instruments from the 1950s and early 1960s produced during the ‘golden era’.

Being a bit provocative and controversial, it is the author’s considered belief that there were many very good instruments built in the 1970s but these tend to be overlooked and caught up in the sweeping generalisation that ALL instruments from that period are sub‑standard. Some unique and interesting models only appeared during the 1970s and 1980s as part of the drive for experimentation. Some of these experiments were often made for relatively brief periods before they disappeared again. As a result, many of these rare examples are highly likely to be of interest to collectors in the future. As vintage prices of 1950s and 1960s guitars are rapidly increasing beyond many enthusiasts’ ability to purchase them, 1970s and 1980s guitars are also creeping up in value and are likely to become the ‘next big thing’ in the vintage marketplace. When they do eventually become desirable, which they will, that critical labelling of ‘poor quality’ is likely to be conveniently forgotten as the wheat is separated from the chaff.

Generally speaking, with the introduction of automated and computer controlled construction technologies, instruments from c.1990 onwards are generally consistently well‑made. This means that poor quality instruments are fewer and further between. Value‑for‑money since the 1990s has never been better with some very good guitars available at relatively low prices compared to the past. Broadly categorising the ensuing years between, say, 1990 and 2000 as a period of rejuvenation, resurgence and consolidation in the face of significant and multifarious challenges including economic downturn. The dawn of the new millennium saw further change including diversification, growth and a degree of reconfiguration. The reality, perhaps obviously, isn’t simply a case of general classification though, so such broad descriptions may best be regarded as a bit of artistic licence on the author’s part.

It may seem strange but it was often the inherent manufacturing variations and inconsistencies that have led to the handmade ‘golden era’ guitars becoming so desirable in the first place. As the idiosyncratic traits of the past have been ironed out, consumers have had ready access to consistent, reliable and higher quality guitars at virtually all price points. However, the increase in standardisation means that many modern mass‑produced guitars are often described as ‘generic’, samey and bland. It is also that lack of variation that has led to the boom in boutique, custom and modded guitars in the 21st Century.

Only time will really tell whether some of these maligned 1970s guitars will be re‑evaluated and achieve better recognition. Good examples will undoubtedly become increasingly sought after and collectable.

Recovery and Rejuvenation

Musical tastes continued to change and the 1980s and 1990s were no different. One trend was a move away from guitar music to highly produced electronic keyboard music. Japanese giant Roland (owner of BOSS effect pedals) tried to popularise the guitar synthesizers on the back of the electronica trend, as did consumer electronics company Casio who were more famous for calculators rather than guitars.

Another trend in musical taste was the explosion in popularity of glam, hard and ‘shred’ rock. Ironically, it was companies like Ibanez, once the scourge of copy guitars, which was ideally placed to cater for the trend with some cleverly designed genre‑appropriate instruments, such as their Destroyer, Iceman and Jem guitars.

Ibanez had cleverly repositioned themselves and continued to do so in order to sustain competitive advantage. In another canny move, Ibanez courted the new breed of virtuoso instrumental rock musicians, which proved successful. American guitarists such as Steve Vai and Joe Satriani were regularly seen using and advertising the Ibanez brand. Other Japanese companies followed suit, such as Yamaha and ESP/LTD. American brands such as Dean, Jackson and BC Rich also exploited the growing market for pointy rock alternatives to the old‑hat rock shapes such as Gibson’s Explorer and Flying V. Times had moved on and the traditional industry stalwarts were once again looking tired, on the back foot and at a strategic disadvantage.

By the time that some sort of equilibrium was restored from the late 1990s, the music and guitar landscape was very different from the end of the ‘golden era’. There was room for big music companies to grow, such as Peavey and Ernie Ball, the latter having bought out Leo Fender’s Music Man in 1984. The ‘big four’ brands were still there – Fender, Gibson, Rickenbacker and Gretsch, who continued to expand their ranges into high‑value custom shop as well as low‑priced models. In addition, once the barriers to entry were lowered, there were many small, opportunistic companies that sought to grow market share on their own terms, such as PRS. There was also a whole thriving boutique sub‑industry that focused heavily on producing custom instruments built to individual guitarists’ requirements; a healthy trend that continues to flourish well into the 21st Century.

The 2000s saw a reversal of fortunes with synth‑based dance and pop music becoming clichéd and well‑worn. This change of fortune facilitated a major resurgence in guitar music across a whole range of musical genres but specifically the burgeoning indie/alternative music scene. Indie music also triggered a renewed interest in retro‑styled instruments often evoking quirky designs from the past. This revitalisation enabled many gone but not forgotten guitars to experience a new lease of life. In addition, metal, progressive/contemporary, alt‑country and blues/rock genres have also seen rejuvenation and/or revivals, together with relevant instruments to suit. Even the likes of Fender, Gibson, Gretsch, Danelectro and Rickenbacker have benefitted through reissues of previously defunct models. All in all, many guitar‑based musical styles continue to flourish and guitar sales benefit from the 21st Century appetite for diversity.

Interestingly, in the 2000s and 2010s, with the renewed interest in both retro and vintage designs, many of the old American brand names that went out of business in the 1960s have since re‑emerged, including Supro, Valco, Airline, Harmony and Kay.

The global recession that started in 2008 has been the longest and deepest since the 1930s severely dampened demand for discretionary purchases such as musical instruments. However, the desire to own and play the world’s favourite instrument endures, despite regular proclamations of the ‘death of guitar music’.

Music Trades data shows that total guitar sales in America, either by number or value, have shown a general increasing trend per year since 2009:
Year    Number  Value
2009    1.65m     $924m
2010    1.74m     $922m
2011    1.94m     $921m
2012    2.34m     $903m
2013    2.34m     $821m
2014    2.50m     $839m
2015    2.49m     $935m
2016    2.47m     $1,001m
2017    2.63m     $1,070m

In comparison, the number of electric guitar sales in America has remained largely steady since the start of the recession. Where these figures will go in the future and whether sales will regain pre-crash levels anytime soon is a betting man’s game. The market is, judging by these indicators, likely to stay challenging for some time to come.

One very positive trend is that research by Fender in 2018 shows that 50% of new guitarists in the U.S. and the UK are females, suggesting that equality is finally making progress in the music industry.

Modern‑day guitarists have learned to become fickle and much more discerning. No longer could a few privileged brands expect musicians to be loyal or for their products to be accepted as the default ‘go‑to’ solution. While slower to adapt, the American ‘big four’ fought back and, although often constrained by their past, were forced to innovate and compete or die. Not all of those experiments have been successful but the point is that they are trying to adjust to the inevitability of the brave new world.

Looking at the bigger picture, the diverse structure of the guitar industry is healthy for both producers and consumers. While things will change again, the fragmented nature of the marketplace in the 2010s means that risks of major step change are reduced. For the long‑established brands, the asset value of the ‘classics’ is now cemented and, to some extent, can once again be relied upon in terms of quality and value. The reliance on industry standards also creates a problem for the likes of Fender, Gibson, Gretsch and Rickenbacker, as it inhibits what they can do in a way that consumers will accept, witness Gibson’s failed attempt to move into consumer and lifestyle electronics.

Ultimately, nothing is set in stone and there is very little that can be considered genuinely ‘new’. The only certainty is that change will be continuous and necessarily incremental. Digital music technology will continue to be both a threat to, and an opportunity for, manufacturers. The hybridisation of analogue instruments and digital technologies is still in its infancy and only time will tell, which companies will respond positively and which will fail to adapt and fall by the wayside (again).

That brings us pretty much up to the current day, at the time of writing (2018). As English punk rock pioneer Joe Strummer of The Clash once said, “The future is unwritten” and how true that is. We are nearing the end point of the guitar’s long story… except that the story will continue in perpetuity. All that is really left to do is to describe the current position (again at the time of writing) and to speculate, somewhat idly, about what that unwritten future may hold.

End of Part VII

Here we are at the end of yet another episode in the guitar’s extended tale. We are pretty much up‑to‑date and therefore almost at the end of the journey, with (I think) just one more article to go. I hope that you’ll join me, hopefully next month for the conclusion… as far as there can be one.

I am now beginning to deliberate about a companion series of articles for next year (2019). Before that happens, I need a rest from this massively resource intensive exercise. I can’t yet reveal what that new series is, as I am thinking about things I haven’t thought of yet (if you get my drift). I will have to consider how it might be done in a way that I haven’t seen elsewhere up to now – I need to bring something new to the subject matter, otherwise it is just regurgitating what others have already done. Watch this space… In the meantime, I have to start planning what I’m going to fixate upon for the remainder of this year.

Right now though, it’s time to stop writing about guitars and to start playing one of the darned things, so I’m off to plink my plank! Until next time…

CRAVE Guitars ‘Quote of the Month’: “Whatever was pre-modernism like?”

© 2018 CRAVE Guitars – Love Vintage Guitars.

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August 2018 – A Potted History of the Guitar Part VI

Hello again, guitar history fans and welcome to August 2018’s article in the series on the history of the guitar. There is no point in beating about the bush, it’s time to dive right back in where we left off last month with the birth, and now – to extend the analogy – the growth of the electric guitar from early years to adolescent hood.

If you wish to recap on previous articles before starting here, the ‘Potted History of the Guitar’ series, can be accessed here (each part opens in a new browser tab):

The Modern Solid Body Electric Guitar

This part of the guitar’s story covers the period of fundamental and rapid innovation as well as pragmatic entrepreneurialism that starts around the late 1940s and early 1950s, a period of intense creativity that would come to define the modern electric guitar. Once the essential foundations were laid by Rickenbacker, Gibson and a few others, the popularity of the guitar was about to explode.

Since the time of the guitar ‘big bang’, instruments would continue to be improved and refined; an incremental process that continues unabated up to the current day. However, nothing like the level of creativity that heralded the ‘dawn’ of the electric guitar era. It was the start of a so‑called ‘golden era’ that would last about 15 years.

While acoustic guitars continued to develop after the 1930s, they were just about as loud as they were going to get without some form of amplification. Electric archtop and early solid body electric guitars had started the ball rolling during the first half of the 1930s and guitarists were buying into the increasing trend for electric guitars of one sort or another.

While not alone in influencing guitar development, today’s ‘big two’ companies – Fender and Gibson – have between them, been responsible for, or at last instrumental (sic!) in, many of the major innovations and landmark electric guitars since the 1950s. Therefore, the focus here is predominantly, but not exclusively, on the contribution from these two major manufacturers.  Much credit though is due to the vast number of other guitar builders – way too many to mention them all by name – that have played their part in developing the musical landscape over the decades, and which we enjoy today. Without their competition to keep the ‘big two’ on their toes, the quality and price equation might have gone too far in opposite directions. Thankfully, there is no monopoly in the guitar market – far from it in fact – and that fact, as it turns out, is a very good thing for musicians all over the world.

However, before the story moves on to Fender and then Gibson, we need to take a short diversion before getting back on track…

Bigsby Guitars

No history of the formation of the electric guitar would be complete without some mention of Paul Adelburt Bigsby (1899-1968). P.A. Bigsby was a motorcycle racer, inventor, designer and builder based in California. Bigsby has often been quoted as saying confidently, “I can build anything”.

Historically, Bigsby might be better known for his iconic Bigsby vibrato systems. Less well known is that Bigsby was also responsible for pioneering solid body electric guitars as well as for revolutionising pedal steel guitars.

Bigsby collaborated with lap steel guitarist Earl ‘Joaquin’ Murphey (1923-1999) of Spade Cooley’s orchestra in the 1940s. Murphey helped to persuade Bigsby to start making guitars in the first place, in around 1946/1947. Bigsby built Murphey several steel guitars by 1947, with two or three necks. Murphey’s successor in Cooley’s band, another steel guitarist called Speedy West (1924-2003), not wishing to be outdone, also commissioned Bigsby to build him a custom pedal steel guitar in 1948.

Around the same time, successful country and western artist and good friend, Merle Travis (1917-1983) asked Bigsby to fix a wayward vibrato on his Gibson L-10 guitar. Bigsby subsequently went on to build a complete solid body electric guitar for Travis, based on a sketch Travis had made. Travis’s Bigsby guitar attracted a lot of attention and other artists queued up for Bigsby to make further custom guitars, including for acclaimed session guitarist with the ‘Nashville A-Team’, Grady Martin (1921‑2001).

Bigsby’s guitar designs not only seem familiar, but also seem well ahead of their time for 1948, especially when compared to anything else on the market. The Bigsby Merle Travis guitar has a single cutaway body not dissimilar to Gibson’s Les Paul models and a neck/headstock outline that bears a notable resemblance to Fender’s Stratocaster. Bigsby’s design predated both the Les Paul (1952) and the Stratocaster (1954) by several years. Many have contended that Gibson and Fender plagiarised, rather than simply being influenced by, Bigsby’s original designs. Hindsight provides the opportunity to speculate but the truth is shrouded in idle debate and misinformation.

Partly because he wanted to make most of the parts himself, Bigsby only produced a very small number of finished custom‑built instruments up until 1956, where after he concentrated on the vibrato business. However, as his guitars never entered full production, his legacy consists of a few unique examples of his craftsmanship. Unfortunately, Bigsby kept no records of his creations. The company he founded undertook extensive research and can document 47 steel guitars and only 6 standard guitars, along with a few other custom instruments surviving to the current day. Others may yet come to light at some point to be authenticated.

Bigsby’s name is now synonymous with his ubiquitous vibrato tailpieces, which have adorned countless guitars since the 1950s. Bigsby sensibly filed a patent for his ‘tailpiece vibrato’ in November 1952, which was granted by the U.S. Patent Office in March 1953. The rest, as ‘they’ say, is history.

When his health started to fail, Bigsby sold his company to retired Gibson president Ted McCarty in 1966. Paul Bigsby died 2 years later in 1968 at the age of 68. Subsequently, Gretsch bought the Bigsby enterprise from McCarty in 1999. Bigsby Guitars is now making limited edition guitars under the patronage of Gretsch.

Many of those aware of Bigsby’s pioneering work feel that he should be given greater credit for his contribution to guitar history. One might only wonder at the course of modern guitar history had Bigsby capitalised on his creative designs. Bigsby may have been first in a lot of areas but it was other companies that catered for the market and it is the commercial success brought about by mass production which is where the story then continues.

Fender Solid Body Electric Guitars

Clarence Leonidas ‘Leo’ Fender (1909-1991) was an electrical engineer by trade. He started out in business as Fender Radio Service in 1938, repairing radios, phonographs and valve amplifiers. Recognising the growing demand for his skills from the music industry, Fender looked to use his growing expertise in that area. Along with business partner and former Rickenbacker employee Clayton ‘Doc’ Kauffman, Fender co‑founded the short‑lived K&F Manufacturing Corp in 1945. K&F’s intention was to manufacture musical instruments and amplifiers, including lap steel guitars that were particularly popular at the time.

By 1946, Fender had parted ways with Kauffman and established the Fender Electric Instrument Manufacturing Company, based in Fullerton, California. The company, known to most simply as Fender, has become one of the pre‑eminent and most widely recognised manufacturers of electric guitars, basses and amplifiers in the world. Historically, Fender is particularly important because of its ground breaking role in making electric instruments and amps accessible to mass markets eager for the new‑fangled technology in the 1950s.

Leo Fender’s vision had less to do with building small numbers of bespoke instruments and more to do with commercial large‑scale manufacture of instruments using tried and tested production methods. Fender wanted the electric guitar to be straightforward to manufacture as well as easy to service and maintain. Leo Fender asked George William Fullerton (1923-2009) to join the company in 1948. Fullerton’s appointment was important, as he would become a long‑term business associate not only at Fender but also in subsequent post‑Fender enterprises, including Music Man and G&L (an acronym standing for George & Leo).

Even though Fender had introduced amplifiers in 1947, Fender’s business began focusing on guitar designs and in c.1949 the company started making prototypes of what would eventually become the iconic Telecaster. The early prototypes used a body largely designed by George Fullerton. The first prototype exhibited a 3‑a‑side lap steel‑style headstock, while the second attempt looked more Fender‑like. Both prototype headstock designs bore a similarity to those seen on Bigsby’s guitars.

Fender offered the first mass-produced Spanish-style solid-body electric guitar to the public in 1950. The initial few guitars were single pickup models called the Esquire, although confusingly, a small number of Esquires were also ordered with two pickups.

The production dual pickup model was originally named the Broadcaster until Gretsch objected to the use of the name, as they had produced drums using the Broadkaster name since the 1920s. Fender complied and for a short period between February and August of 1951, the guitar appeared with no name on the headstock, leading to the popular nickname ‘Nocaster’ to describe its curious temporary anonymity.

Fender filed a patent for the Telecaster design in April 1951, which was awarded quite quickly by the U.S. Patent Office in August 1951. The familiar twin pickup single cutaway guitar, now formally named the Telecaster was made available to the public from mid‑1951 and has, remarkably, remained in continuous production ever since.

Although instantly recognisable nowadays, the Telecaster was unlike anything that had come before. The way they were put together was revolutionary; using a modular construction comprising a single cutaway slab body of solid ash wood and a removable maple neck secured by four screws on the back of the body. The simple and sturdy design proved not only resilient but also efficient and relatively cheap to manufacture using established assembly line techniques of the time.

While there have been many variants of the Telecaster over the years, including the Custom, Deluxe, Thinline and Elite, the original fundamental design elements have remained largely unchanged over many decades.

Not content with the success of the Telecaster, Fender and this team went on to design and market the enormously popular Stratocaster in 1954. Unlike the Telecaster, the Stratocaster employed a futuristic double cutaway ash body with deep rib and forearm contours for player comfort, 3 single coil pickups and a clever floating vibrato system. Fender retained the bolt‑on maple neck, albeit with a shapelier headstock than the Telecaster and eerily reminiscent of Bigsby’s earlier design. Fender filed a patent application for the Stratocaster’s ‘tremolo’ (a misnomer – it is actually a vibrato) design in August 1954, which was subsequently awarded in April 1956. The Stratocaster, like the Telecaster before it, became phenomenally successful with consumers and has been in continuous production since its launch.

Just as revolutionary for bass players, Fender also pioneered the commercially successful electric solid-body bass guitar. The Precision bass first appeared shortly after the Telecaster in 1952 and before the Stratocaster. Before the Precision, bass players had to contend with cumbersome acoustic, hollow body, fretless upright basses. The Precision was an ergonomic godsend, especially for travelling musicians. Like a guitar, the Precision featured a fretted neck making the instrument much more accessible to neophytes wanting to jump on the bandwagon of popular electric guitar music in the 1950s and 1960s. The 34”‑scale fretted neck gave practical credence to the new bass’s name – Precision. Fender filed a patent for the bass guitar in November 1952, which was awarded in March 1953.

Initially, the Precision took many design cues from the Telecaster before updates in 1954 and 1957 gave it the now‑familiar characteristics more akin to the Stratocaster. Not resting on their laurels, Fender followed up the hugely successful Precision with the twin‑pickup offset Jazz bass in 1960.

These four models – Telecaster, Stratocaster, Precision and Jazz – represented the enduring ‘core’ models around which Fender experimented with other designs. It is very unusual in industrial design history to ‘get it right’ first time and then for those products to remain relevant for over six decades (… so far, and counting). However, Fender seemed to have achieved just that. Fender, however, not content to stand still, kept innovating.

In the late 1950s and early 1960s, Fender also introduced two luxury contoured offset‑waist body models; the 25½”‑scale Jazzmaster in 1958 and the shorter 24”‑scale Jaguar in 1962. Both models used entirely new single coil pickups and both had separate, complex ‘rhythm’ and ‘lead’ circuits. The controls were not intuitive, which put off some players. The high‑price of the Jazzmaster and Jaguar may also have deterred customers and both models failed to attract the intended target audience – traditional jazz guitarists wedded to the competition’s archtop designs. However, both the Jazzmaster and Jaguar gained a significant boost from an unexpected source. Popular west coasts surf musicians including The Beach Boys and The Ventures adopted the new offsets and gave them some legitimacy. Ultimately though, poor sales led to Fender discontinuing the Jaguar in 1975 and the Jazzmaster in 1980. Wisely, Fender has subsequently successfully reissued both models for newer generations to discover.

One of the key success factors for Fender was the introduction of custom colour options in addition to the limited standard blonde and sunburst finishes. Custom colours were based on popular automobile paints made by DuPont during the American car craze of the 1950s. Customers could custom order new guitars from a range of exciting colour finishes for an additional 5% upcharge. Fender was also open to accepting standard colour guitars for factory refinishing in the custom colours. Popular names for the custom colours included Olympic White, Lake Placid Blue, Daphne Blue, Sonic Blue, Shoreline Gold, Burgundy Mist, Sherwood Green, Surf Green, Foam Green, Fiesta Red, Dakota Red, Candy Apple Red, and Shell Pink. Early models with genuine custom colours are relatively rare and have since become highly desirable with vintage guitar collectors; some guitars fetching a hefty premium on the vintage market compared to the standard colours. Many of those original custom colours phased out by 1969 to 1972 have now become very popular again as standard colours in the 21st Century.

Strategically, Fender tried to cover all bases by also introducing a range of short-scale (initially 22½” and then 24”) ‘student’ models including the Musicmaster (1956), Duo‑Sonic (1964), Mustang (1964) and Bronco (1967). To differentiate the ‘student’ instruments from the pro‑level models, Fender designed hardware and finishes that was unique to these models. The Musicmaster and Bronco had single pickups, while the Duo‑Sonic and Mustang had two pickups. The Mustang and Bronco also featured bespoke vibrato systems while the Musicmaster and Duo‑Sonic had fixed bridges. While these budget models have found a strong following by those in the know, they have had chequered histories, all having been discontinued and reissued over the years. Seen as peripheral to the ‘core’ classics, the high volume low cost guitars undeservedly attract a lower profile and lower resale values on the vintage collector market despite being made at the same factory, by the same staff, using the same materials and tools.

In the minds of most guitarists, Fender was a solid‑body guitar maker. After the failure of the Jazzmaster and Jaguar to persuade traditionalists to change brand, Fender attempted to compete with Gibson’s popular ES range of semi‑acoustic guitars. Fender introduced the fully hollow‑body Coronado in 1966, designed by German luthier and Rickenbacker guitar designer Roger Rossmeisl. The Coronado retained Fender’s ‘bolt‑on’ maple necks with six‑a‑side headstocks, although the pickups used were unusually DeArmond single coil models. Unfortunately for Fender, the ill‑fated Coronado proved a commercial failure and was discontinued in 1972. After a short‑lived venture into archtop jazz guitars with the rare Montego and LTD models between 1968 and 1972, Fender tried again in1976 with the introduction of the upmarket semi‑hollow humbucker‑equipped Starcaster. Like the valiant attempts before it, the Starcaster met with the same consumer resistance and proved equally unsuccessful, resulting in it being summarily discontinued in 1982. Notably, both the Coronado and Starcaster models were reissued by Fender in 2013 and continue in production today.

There have been many other Fender solid body electric guitars over the years including the Bass V & VI, the Electric XII, Bullet and Lead amongst numerous others.  In addition, there were many variations on a theme, for instance the Coronado came in Antigua, Wildwood, XII and bass versions. Similarly, the Musicmaster and Mustang also had short‑scale bass models. Other examples include parts‑bin oddities like the Swinger and Maverick. Many later experiments were undertaken by the Japanese arm of Fender without any risk to the company’s ‘Made in USA’ standing. Japanese‑only models include the Performer, Katana and the Gibson‑like set neck Flame. Many of these low volume under‑the‑radar guitar models are often described as ‘forgotten Fenders’.

As covered in Part IV of the story, Fender has also sustained a very successful line of guitar and bass amplifiers dating from the late 1940s right through to the current day, including landmark valve amps such as the Princeton, Champ, Bassman and the mighty Twin Reverb (among many others). Like Marshall and Vox from the UK, Fender amps have become synonymous with modern electric guitar music.

The successful honeymoon period for Fender was, however, not destined to last forever. In early 1965, Leo Fender sold his company to the Columbia Broadcasting System (CBS), reportedly for $13m. Despite investment and efforts to diversify the product lines, manufacturing quality varied considerably due to poor management and cost cutting, particularly during the 1970s. Industry reputation and credibility waned and Fender sales suffered significantly, especially in the face of aggressive competition from Japan. One of the strategies adopted by Japanese companies at the time was, despite the existence of U.S. patents, to flagrantly copy American guitar designs. Japanese companies produced large numbers of guitars built to high standards and sold at low prices. This shameless targeting of American products placed an already struggling Fender under considerable pressure. By 1981, Fender had brought in Dan Smith from Yamaha as Marketing Director to oversee selective guitar redesigns and, along with Fender luthier (and founder of the Fender Custom Shop) John Page, to breathe new life into Fender’s fortunes.

After making considerable improvements across the business, 20 years after being sold to CBS, a management buyout was initiated by CEO William Schultz (1926‑2006). In retrospect, Schultz is now widely regarded as ‘the man who saved Fender’. Fender Electric Instrument Manufacturing Company was acquired from CBS by its own employees in 1985 and the newly privatised company was renamed Fender Musical Instruments Corporation (FMIC). The sale did not, however, include the existing Fullerton factory, so Fender was forced to construct a new plant at Corona, California which started limited manufacturing in late 1985.

After two years of restructuring the business, the post‑CBS Fender American Standard Stratocaster was introduced in 1987. While superficially similar to previous models, the American Standard was a significant model that signified the company’s return to form and commercial prosperity. In the same year (1987), Fender set up their in‑house Custom Shop (nicknamed ‘The Dream Factory’), based at their Corona facility in California. The aim of the Custom Shop was to showcase just what Fender’s master luthiers were capable of building.

Fender’s headquarters are now based in Scottsdale, Arizona, with North American manufacturing facilities in Corona, California, and Ensenada in Mexico. Off-shore production of budget Squier guitars and basses is based in Korea and Japan. Fender has continued to innovate, introducing ‘custom shop’, ‘vintage reissue’ and ‘relic’ instruments and a range of electronics to a market hungry to recapture the ‘golden years’ of pre‑CBS Fender instruments and amps.

We have become so familiar with the Fender Telecaster, Stratocaster and Precision, that we sometimes forget just how revolutionary these designs actually were back in the 1950s and what they, perhaps unwittingly, came to represent. Looking a little more broadly helps to put things into context. Loud and brash electric guitars undoubtedly helped to define the musical uprising brought about by the advent of rock ‘n’ roll. At the same time, a western social and cultural transformation was taking place in the wake of post‑WWII austerity and despite prevailing conservative Cold War political paranoia. Affluent and often puritanical middle class values allied to consumers’ relentless drive to satisfy materialistic aspiration were fuelled by media, film and television. Opposing the status quo was a growing urban resentment, an angry youthful rebellion boosted by emerging anti‑conformist liberalism and radical demands for greater personal freedoms. Fundamental change was, arguably, inevitable. The turmoil created in the 1950s began to reshape the fabric of society in both the U.S. and the UK and this, in turn, propelled musical experimentation and creativity at a pace never seen before. Fender’s electric guitars not only enabled that particular wave to be ridden with verve, passion and a certain degree of teenage angst, but also came to symbolise many defining events for a frustrated generation, a subversive movement that would last well into the 1960s. When Marlon Brando was asked the question in the film ‘The Wild One’ (1953), “Hey Johnny, what are you rebelling against?” he retorted disinterestedly “whadda you got?” For a while at least, it was hip to be cool and cool to be hip.

If there are any guitars that qualify for the terms ‘iconic’, ‘classic’ and ‘industry standard’, these original Fender models have to be up there with the best and most enduring industrial design wonders of all time. In particular, the timeless design of the ‘Tele’ and the ‘Strat’ have persisted in the minds of guitarists over many decades, and will surely continue to do so for the foreseeable future.

Those ‘new’ guitars back in the 1950s are now hugely valuable vintage instruments and are part of our collective music heritage. Vintage Fender guitars, basses and amplifiers are much sought after by collectors, musicians, dealers and enthusiasts alike, with many key models originally made prior to the CBS takeover in 1965 now reaching high vintage guitar market values. Authentic vintage instruments associated with successful artists (and with documented provenance) attract an even higher price premium on the collectable market, for instance, Eric Clapton’s famous c.1956 ‘Blackie’, which was sold for $959,500 to Guitar Center at Christie’s in New York in 2005.

Gibson Solid Body Electric Guitars

The history of Gibson guitars is much longer than that of its main current‑day rival Fender and much of this has already been covered elsewhere. The crucial part that Gibson played in this stage of guitar evolution is picked up again here in the mid‑20th Century.

During the 1940s, popular American jazz guitarist, performer and musical inventor Les Paul (1915-2009) – born Lester William Polsfuss – had become increasingly unhappy with the compromises experienced by electric acoustic archtop guitars. In an attempt to overcome the shortcomings, Les Paul had been actively experimenting with guitar design from around 1939. A famous early prototype electric guitar assembled by Les Paul out of hours at the Epiphone factory around 1940 was nicknamed ‘the log’, which was essentially a solid piece of 4”x4” pine timber running the length of the body, providing the base for the strings, bridge assembly and pickups. To make the design appear more guitar‑like, Les Paul attached a traditional guitar neck and two hollow guitar ‘wings’ from an Epiphone archtop on either side of the ‘plank’.

Les Paul had originally approached Gibson as early as 1941 but no interest was shown by the company.  He tried again in 1945 or 1946 and his ideas were once again rejected. It wasn’t until 1950 that newly‑appointed Gibson president, Theodore ‘Ted’ McCarty (1909-2001) brought in Les Paul to act as a consultant in response to Fender’s newly launched solid body electric guitars. Like Leo Fender, McCarty could not play the guitar, so he worked very closely with those who could.

In 1951, Gibson began producing prototypes of a solid body electric guitar designed by McCarty in consultation with Les Paul. One of the many prototype designs (shown following restoration below) is relatively close to the final production in all but detail.

Gibson was already losing ground, and business, following the introduction of Fender solid body guitars that appealed to young musicians exploring new musical ideas. To many consumers, Gibson’s models were seen as staid and, compared to the modernistic Stratocaster, frankly old fashioned, tired and boring. For Gibson, it was important that any sold body electric guitar design would be all‑new while also remaining consistent with the values, quality and reputation of the company. It was also crucial that the new instrument would be quite different from Gibson’s competition, whether existing or emerging. Crucially, before the new guitar was launched, McCarty agreed a deal with Les Paul for it to carry Les Paul’s name on the headstock and for him to be an integral part of Gibson’s advertising campaign.

In July 1952, Gibson launched the now-iconic solid-bodied guitar, the Gibson Les Paul Model, finished in metallic gold, equipped with dual P90 pickups and a trapeze tailpiece similar to those found on the company’s archtop guitars. For a number of years, the Les Paul Model and its variants were the only solid body guitars made by Gibson. The range was extended from the basic ‘gold top’ to the upmarket black and gold Les Paul Custom in 1953 featuring a standard bridge, one P90 pickup and a unique Alnico V ‘staple’ pickup at the neck, a unique design intended to appeal to jazz guitarists.

To broaden appeal, Gibson introduced two affordable slab‑body single cutaway Les Paul models, the Junior with a single P90 pickup in 1954 and Special with dual‑P90 pickups in 1955. These rather utilitarian models retained the body outline but with few of the upmarket features of the carved‑top Les Pauls.

By 1957, the Les Paul’s P90 single coil pickups began to be replaced with Gibson’s PAF (Patent Applied For) humbucking pickup. The process started with the now‑iconic 3‑pickup Les Paul Custom ‘Black Beauty’.

1958 saw the Junior and Special updated to a new double cutaway body and the option of cherry or outrageous TV Yellow, a colour allegedly designed to show up well on black & white TV screens of the time.

Following poor sales of the original Les Paul ‘gold top’ model, the guitar was rejuvenated in 1958 by renaming it the Standard. The Standard’s specification was changed substantially – a cherry sunburst finish was applied to a maple‑capped mahogany body, the PAF pickups became the norm and a tune‑o‑matic bridge and ‘stop’ tailpiece were standardised. Some, but not all, of the tops exhibited an attractive matched 2‑piece ‘flame’ maple top. Around 1,700 of the now‑legendary ‘Burst’ Les Paul Standards were produced between 1958 and 1960 and all have become highly collectable on the vintage guitar market. The original sunburst Standards have become the aspiration of many guitar enthusiasts. These rare instruments are widely regarded as representing the epitome of Gibson guitar’s ‘golden age’.

The Les Paul models weren’t the only new instruments aiming to establish Gibson’s electric guitar credentials. The late 1950s saw a number of new guitar designs including the McCarty‑designed ES-335 semi‑acoustic, which first appeared in 1958. The ES‑335 was significant because of a solid centre block running through the body and on which the pickups and bridge were mounted, essentially much like Les Paul’s ‘log’ experiment. The semi‑hollow body construction was important in reducing acoustic feedback in high gain situations compared to fully‑hollow archtops. Gibson also released a lower cost hollow‑body ES model with dual P90s, called the ES-330 and two upmarket siblings, the ES‑345 and ES‑355.

The late 1950s was a period of intense innovation at Gibson. In addition to the Les Paul and the ES series, Gibson designed two ‘modernistic’ guitars intended to compete with Fender’s popular solid guitars, the Explorer and Flying V, both of which were introduced in 1958. A third ‘modernistic’ series model, the Moderne, was patented and prototypes might have been constructed but no actual verified examples have ever come to light, let alone reached the vintage collector market. The Moderne has become something of a myth and an original 1950s example is seen by many collectors as the ‘Holy Grail of guitar collecting’. Gibson (re‑)issued a Moderne in small numbers in the early 1980s and again occasionally since.

While the futuristic Flying V and Explorer models were well ahead their time, sales of these radical instruments was very poor. In 1958, Gibson sold only 81 Flying Vs and 19 Explorers. The following year (1959), only 17 Flying Vs and 3 Explorers were sold. It is hardly surprising then that both models were withdrawn by 1959-1960. A few further examples were constructed in the early 1960s from parts. As only small numbers of the original release Explorers and Flying Vs were made, they have become very highly sought after and valued. Gibson, however, would return to these original designs and has successfully reissued both the Flying V and Explorer many years later.

Like Fender, Gibson recognised that they had to cater for the lower end of the market in order to attract new and younger players to the fold. In order to make budget guitars accessible without affecting sales of their premium models, Gibson introduced a range of simple low cost ‘student’ guitars, called the Melody Maker, from 1959. The basic Melody Makers, featuring distinctive narrow headstocks, slab bodies and all‑new Fender‑like narrow single coil pickups, were produced in large numbers at Gibson’s Kalamazoo plant alongside the classics. The Melody Maker’s body shape went through four incarnations during its lifetime, with only 2 bearing a similarity to existing Gibson electrics. Although the Melody Makers proved very popular and sold in large numbers, they were nevertheless withdrawn by 1971. Gibson has re‑used the Melody Maker name on a number of occasions since the original models.

Despite the now‑legendary reputation of the Les Paul Standard, sales of the model remained relatively stagnant and, in 1961, Gibson were forced to take action. Effectively, production of the Les Paul ceased and a new design was introduced in 1961, even though it retained the ‘Les Paul’ moniker.  The new model was another design shift with a thin double cutaway mahogany body with contoured upper bouts and pointed ‘devil’ horns. Allegedly, Les Paul didn’t favour the guitar’s design and no longer wanted to be associated with it. In addition, Les Paul separated from his wife Mary Ford and the divorce settlement may also have been a pecuniary factor in his decision to drop his name from the guitar. By 1963, after Les Paul’s name was removed, the model was re‑designated the Gibson SG (standing for ‘Solid Guitar’). The Gibson SG has remained in continuous production since 1961 and, ironically, it has become the company’s most commercially successful model in Gibson’s long history. Like the single cutaway Les Paul before it, the SG model came in a number of variants, the single‑P90 Junior, the dual‑P90 Special, dual‑humbucker Standard and 3‑humbucker Custom.

The single cutaway Gibson Les Paul may have gone but it was not forgotten. It reappeared in 1968, and then only after second hand guitars became popular at around the time of the British blues explosion, led by guitarists such as Eric Clapton and Peter Green, as well as other contemporary musicians of the time, including Jeff Beck, Jimmy Page and Paul Kossoff. The Les Paul has had numerous variants over the years including notable models such as the Les Paul Deluxe, Professional, Recording, Artisan and Studio models, and many guitarists have had signature models released to celebrate the artists’ association with the company.  Since its reintroduction in the late 1960s, the Les Paul has remained in continuous production and, along with the Fender Stratocaster, it has become one of the most recognisable design icons of modern‑day guitar music.

Gibson continued to innovate into the early 1960s, introducing more convention‑busting designs. McCarty, hired famed car designer Ray Dietrich (1894‑1980) to cash in on the American automotive craze of the time. The new model was called the Firebird, which featured a more rounded‑off Explorer‑like outline, through‑body construction and rear‑facing banjo tuners. These first Firebirds, produced in 1963‑1964, were known informally as ‘reverse’ bodied because the upper treble bout was more pronounced than the bass bout. Again, due to poor sales and high manufacturing costs, Gibson simplified the fundamentals and ‘flipped’ the body to produce the ‘non‑reverse’ Firebird, made between 1965 and 1969, when it was withdrawn. As with many of other unsuccessful early Gibson solid body designs, the company has reissued the Firebird in both ‘reverse’ and ‘non‑reverse’ formats since. Other variants were made including the 12‑string Firebird XII and the Thunderbird bass.

McCarty stood down from Gibson in 1966 and became president of Bigsby Guitars. McCarty later collaborated with, influenced and mentored up‑and‑coming ambitious American luthier Paul Reed Smith of PRS Guitars. Smith honoured McCarty’s contribution to guitar building by dedicating him with a PRS McCarty model. McCarty died in 2001 at the age of 91.

As with competitors, Fender, Gretsch and Rickenbacker, the 1970s was a period of controversial experimentation while under ‘corporate’ ownership. Gibson produced many other solid body electric guitars than have been mentioned so far. Among the many ‘forgotten Gibsons’ of the period, there are some notable examples, including the Challenger, Corvus, Firebrand, Invader, L6-S, Marauder, RD series, S‑1, Sonex‑180 and the Victory.

While Gibson may have had considerable success with guitars, it has never quite found the same formula for basses, amps and acoustics as some of its competitors, including Fender. That doesn’t mean to say they haven’t made notable examples; they have, it’s just that they haven’t had the popular impact and longevity to warrant mainstream success alongside the recognised ‘classics’.

After McCarty’s departure, Gibson came under increasing commercial pressure. Things came to a head in 1969, when Gibson’s parent company, Chicago Musical Instruments Ltd (CMI) was taken over by a South American brewing company called ECL and then became a subsidiary of Norlin Musical Instruments in 1974. In the same year, Norlin shifted production of Gibson guitars from its long‑term home in Kalamazoo, Michigan to Nashville, Tennessee. In 1984, Gibson finally closed its old factory at Kalamazoo.

Following a similar pattern to Fender’s travails at the time, Gibson underwent a period of poor quality control and severe financial difficulties, often blamed on corporate interference by executives who knew little about, and cared little for, the company’s pedigree and its customer base. Ultimately, as happened with Fender, the company returned to private ownership in January 1986 to focus on its core business. The Gibson Guitar Corporation was close to liquidation when it was bought by three businessmen, Henry E. Juszkiewicz, David H. Berryman and Gary A. Zebrowski. Under the new management, the business was once again repositioned as a maker of high quality professional musical instruments.

While production of Gibson’s sold body guitars remained in Nashville, further production plants were also opened in Memphis, Tennessee (1984) for semi‑hollow models, as well as Bozeman, Montana (1989) for acoustic guitars. After having bought out its main American competitor Epiphone in 1957, Gibson strategically repositioned Epiphone as a budget brand and relocated production of Epiphone guitars to Japan in 1970 and then to Korea in 1983, mainly producing low‑cost versions of famous Gibson models.

In order to cater for the more exclusive end of the market, Gibson produced select instruments under an in‑house Custom Shop operation. Juszkiewicz built on the internal Custom Shop operations, the roots of which date back to around 1984 (3 years before Fender established its Custom Shop), and which became a separate facility based in Nashville from October 1993.

The Gibson Guitar Corporation, still a private company, has its headquarters based in Nashville, Tennessee and continues to develop and produce high quality instruments into the 21st century. However, it hasn’t all been plain sailing for Gibson. In May 2018, after a period of unsuccessful diversification into peripheral consumer electronics products and rapidly rising debts, Gibson entered Chapter 11 bankruptcy protection in the U.S. The widely anticipated move was intended to give the company sufficient time to restructure the business, with Henry Juszkiewicz still as CEO. Gibson intends to focus on profitable core musical instrument products, while divesting itself of the remainder of its ill‑fated and loss‑making lifestyle ventures. It is likely that Gibson’s rationalisation programme will succeed and the company will avoid liquidation. Like the phoenix symbolised on its Firebird guitars, Gibson will surely rise again from the ashes and achieve long‑term financial security.

Many vintage Gibson solid body electric guitars are highly regarded by collectors, musicians and enthusiasts alike, with many key models reaching high or very prices on the vintage guitar market with the 1959 sunburst Gibson Les Paul Standard is held in particularly high esteem. It will be interesting to see if a resurgent Gibson will be able to recapture the pinnacles of past glory. Watch this space…

Other Major American Electric Guitar Brands

While it might seem from the previous two sections that Fender and Gibson were the only companies responsible for all the key milestones in the solid guitar’s evolution, this is in fact far from reality. There have been innumerable manufacturers from around the globe that have been highly influential in shaping the market.

Epiphone – Epiphone’s illustrious history dates back to 1873 when the Stathopoulo family emigrated from Greece, via Turkey, and arrived in New York in 1903. The family set up a business in America making banjos and mandolins. By the end of WWI, the company became ‘The House Of Stathopoulo’, then changed its name to the ‘Epiphone Banjo Company’ in 1928, the same year that they started producing acoustic guitars. The name Epiphone derived from a combination of owner Epaminondas Stathopoulo’s nickname, ‘Epi’, and the Greek word ‘phon-’ meaning ‘sound’ or ‘voice’. In addition to musical instruments, Epiphone started producing amplifiers in 1935. Epiphone was Gibson’s main competitor in the production of high‑quality instruments, particularly archtop guitars in the 1930s and 1940s, such as the De Luxe, Broadway and Triumph models. It was only after World War II that Epiphone began to struggle, eventually resulting in its acquisition by Gibson in 1957. Initially, the new generation of Epiphone guitars were still made in Gibson’s American facilities, even though many of their instruments were re‑branded Gibson models. During the 1960s, Epiphone’s Casino, which was effectively their version of the Gibson ES-330, became particularly famous because of an association with English pop/rock band The Beatles. In recent decades, the Epiphone brand has come to represent the affordable end of Gibson’s output, complementing the parent company’s product lines. In the early 1970s manufacturing was migrated to the Far East, first in Japan, then Korea and, since 2004, Epiphone guitars have been made in a dedicated factory in Qingdao, China. Other well‑known model Epiphone names from their past include Emperor, Riviera, Sheraton, Olympic, Wilshire and Crestwood.

Gretsch – Another famous manufacturer with a long history dating back to 1883 is Gretsch. The company was founded by Friedrich Gretsch (c.1856-1895). Gretsch arrived as a 17 year old German immigrant to the United States in 1872. By 1883, aged 27, Gretsch was manufacturing banjos, tambourines, and drums from a modest shop in Brooklyn, New York. It wasn’t until the big band era of the 1930s that guitars became part of Gretsch’s core business with models like the Synchromatic and Electromatic. Gretsch became hugely successful with the explosion of blues, country and rock ‘n’ roll music in the 1950s. The man behind many of Gretsch’s iconic designs including the flamboyant White Falcon was guitarist Jimmie Webster (1908‑1979), who worked as sales and demonstration representative for Gretsch. NB. Webster was known as the inventor of the ‘Touch System’ of playing in the 1950s, popularised by Van Halen as ‘two‑hand tapping’ in the late 1970s. The demand for Gretsch guitars during this period enabled Gretsch to compete head on with Gibson and Fender. Gretsch’s association with guitarist Chet Atkins propelled their now‑iconic 6120 from 1955 to massive popularity. Like many other companies in the 1960s, Gretsch struggled and was bought out by Baldwin Pianos in 1967. By 1981, after a period of significant decline Baldwin finally wound up production of Gretsch instruments. Fred W. Gretsch purchased the brand name in 1985 and several attempts were made to restart production, including manufacturing in the Far East. Gretsch has been under Fender patronage since 2002 with Fender having the controlling interest and the Gretsch family retaining ownership. A rejuvenated Gretsch company, with Fender’s support and endorsement from rockabilly guitarist Brian Setzer has, once again, become successful. Well‑known model Gretsch names from their history include the White Falcon, Country Gentleman, Tennessean, Viking, Anniversary, Jet and Corvette, often carrying obscure and confusing numerical model numbers.

Rickenbacker – Rickenbacker’s history is shorter than some of its competitors and has been widely covered in other parts of the guitar’s story. Rickenbacker only emerged in the early 1930s first as Ro‑Pat‑In then as Electro before formally adopting the Rickenbacker name. Rickenbacker was crucial in the early development of the electric guitar. However, it wasn’t until the late 1950s that Rickenbacker’s fortunes found a new lease of life and took a major upturn that would lead to the current day. In 1953, Adolph Rickenbacker sold his company to music industry businessman F.C. Hall (1909‑1999), founder and CEO of media company Radio-Tel. Under Hall’s ambitious leadership, the company introduced a number of innovative guitar models, which proved popular with many bands during the nascent rock ‘n’ roll era. In an inspired move, Halll hired illustrious guitar maker Roger Rossmeisl (1927-1979) in 1954. Rossmeisl was responsible for the design of Rickenbacker guitars including a number of iconic instruments released in the late 1950s, including the ‘Capri’ 300 series guitars from 1958 and the equally influential 4000 series basses from 1957. Both of these designs, along with a number of others, are still in production today. Rickenbacker’s artist association with, particularly, The Beatles and The Byrds in the 1960s, cemented the brand’s rightful place in guitar history.

Danelectro – While it may not be an obvious choice for coverage, it is worth mentioning Danelectro. The company was founded in 1947 by Lithuanian immigrant Nathan ‘Nat’ Daniel (1912-1994) and based in New Jersey. The company started out by making guitars, basses and baritones for other companies including Silvertone models for the Sears & Roebuck department stores and mail order, and Airline models for Montgomery Ward. The strategy enabled Danelectro to start making guitars using its own name by 1954. Daniel innovated by using unorthodox materials and construction techniques, at least hitherto unusual in the guitar building industry. The resulting instruments have a distinctive look and sound that also enabled the company to produce no-frills instruments at competitive prices for the mass market. In a clever move under the Silvertone brand, they produced guitars with a valve amp built into the guitar case, so customers could buy everything they needed in one convenient, portable package. The brand is important historically because it enabled many young aspiring musicians to buy instruments at low cost. The unique approach also attracted many professional players to use Danelectro instruments, including guitarists like Jimi Hendrix, Rory Gallagher, Jimmy Page and Beck. Like many other American companies, including Fender and Gibson, Danelectro struggled in the 1960s and was sold to industry giant MCA in 1966, only for the factory to be closed down in 1969. The brand was resurrected and started making guitars again in 2006.

PRS – Compared to some of the well established brands that have been around much longer, PRS Guitars is really the new‑kid‑on‑the‑block, founded by American luthier Paul Reed Smith in Annapolis, Maryland in 1984. In a relatively short period of time, PRS has gained an enviable reputation for high quality instruments and amps, cleverly finding a niche in the market that is different from their competitors. Taking design influences from Fender and Gibson amongst others and adding something new and fresh of their own, PRS managed to build substantial market share rapidly from seemingly nowhere.  Having guitarist Carlos Santana on board from the start and bringing in ex‑Gibson president Ted McCarty as Smith’s mentor didn’t harm the company’s credibility either. PRS introduced stunning instruments, starting with the Standard and Custom, recognised for their immaculate craftsmanship. Many PRS instruments have distinctive features including exquisite highly figured tone woods, superbly engineered hardware and distinctive unique ‘bird’ fingerboard inlays. The company grew swiftly; relocating to a major new American factory in 1996 and from 2003 PRS established a range of more affordable SE (standing for ‘Student Edition’) models manufactured in Korea. PRS’s success demonstrates that the industry’s barriers to entry are not insurmountable and with the right strategy, it is still possible to enter the market and to grow market share despite well‑established competition, and without being straightjacketed by historical constraints.

Other Guitar Brands From Around the World

Guitar design, production and sales are not restricted to just a few large American companies. In America alone, there are many thousands of guitar manufacturers past and present. Many names will be familiar, such as Ernie Ball/Music Man, Peavey, Guild, Jackson, Dean, BC Rich, Ovation, Supro, National, Kay, Harmony, etc., through to innumerable custom and boutique luthiers. Some of these manufacture instruments in the U.S. while others are American companies that source part or all of their guitars from the Far East. A quick look around the globe highlights many other fertile guitar making territories…

Europe – Particularly following World War II when embargoes and tight trade restrictions limited exports of guitars from America, a combination of high demand for guitars and low supply provided an opportunity for some enterprising European companies to fill the gap. Many of these guitars followed the influence of American designs in the knowledge that young people in Europe aspired to emulate their American counterparts. Britain and continental Europe have produced many guitar brands over a long period of time including from illustrious companies such as Burns, Duesenberg, Eko, Framus, Hagstrom, Höfner, Hohner, Patrick James Eggle, Shergold, Gordon Smith, James Trussart, Vigier, Vox, Warwick, Watkins, Zemaitis, etc.

Far East – The Far East isn’t only responsible for producing low cost guitars for American and European guitar brands. During the 1970s, Japanese firms were producing affordable, high quality copies of American guitars, taking advantage of high labour prices and poor quality control in the U.S. However, there has also been a notable history of guitar manufacture in its own right, including some very quirky and idiosyncratic models. Many of the big names from Japan include, Aria, ESP/LTD, Ibanez, Italia, Teisco Tokai, Yamaha, etc.

Eastern Bloc – While not widely recognised as a guitar‑making region, largely because of its nationalistic political regime and economic protectionism, the Eastern Bloc countries have produced a diverse range of instruments over an extended period of time. There is a vast array of models bearing many unfamiliar names such as, Aelita, Formanta, Jolana, Migma, Tokina, etc.

As you might expect, the fascination with the world’s favourite instrument is genuinely global and they have been made in every corner of the world, including Australia, Canada, South America and, to a lesser extent, the middle east (where the guitar’s story began after all!) and Africa.

Other Factors

Although this section focuses on electric guitar production, it is worth remembering that acoustic guitar manufacturing is also thriving in the 21st Century with famous specialist brands such as Martin (based in Pennsylvania since 1833) and Taylor (based in California since 1974) at the forefront of innovation and technological development. Of the major American electric guitar makers, it is only really Gibson that also has a reputable range of professional acoustic instruments. Elsewhere, Yamaha has a strong range of Far Eastern acoustic guitars. There are numerous other manufacturers to be found producing fine acoustic guitars at all price points in the market.

The 21st Century landscape of guitar production is one of global diversity and differentiation. Modern guitars may have been hugely influenced, if not defined, by a small number of American companies but it is by no means a monopolistic industry; quite the opposite in reality. The long‑term viability of guitar making is inextricably linked to the music industry and what happens will rely heavily on musical trends and influences.

There have been many challenges to the dominance of the electric guitar, notably during the 1980s and 1990s with proliferation of synthesizers and in the 2000s as home production of electronic music became affordable and accessible. However, the popularity of the guitar seems (relatively) assured, despite many cynical commentators regularly proclaiming ‘the death of guitar music’. Digital technology is bringing a new challenge to guitar makers, so it will be up to countless luthiers around the world to rise to the challenge, seek new opportunities, adapt the guitar and make it truly a universal instrument and secure its future success for generations to come.

End of Part VI

Over these last six instalments, I have covered the guitar’s history from its vestigial beginnings in the ‘Cradle of Civilisation’ to the birth and proliferation of the electric guitar. There is just a little of the long and winding path left to travel and I hope you’ll join me for the remainder of the story. The next article has yet to be written, due to personal circumstances. While I hope to publish it next month, it is by no means certain. Fingers crossed. Until next time…

CRAVE Guitars ‘Quote of the Month’: “Contrary to popular opinion, great minds most definitely do not think alike. Similarly, great musicians do not play or sound alike.”

© 2018 CRAVE Guitars – Love Vintage Guitars.

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December 2016 – A Year of Gains, Change, Losses and Optimism

posted in: Observations, Opinion | 0

It’s that time of year again when it seems to be the ‘in’ thing to reflect on the departing year and look ahead to the future whatever it may hold (along with a few obligatory lists along the way). So, in the spirit of seasonal laziness, here is my take on the year just about to leave platform 2016 and to wait for the 20:17 train to who knows where.

A Retrospective

In the music world, the grief that ended 2015 (e.g. Lemmy) continued into 2016. Let’s begin by remembering some of those great artists and guitarists who sadly departed and left us mere mortals behind during the year. I hope they play eternally at the ‘great gig in the sky’…

  • David Bowie on 10th January, aged 69
  • Glenn Frey on 18th January, aged 67
  • Merle Haggard on 6th April, aged 79
  • Prince on 21st April, aged 57
  • Lonnie Mack on 21st April, aged 74
  • Scotty Moore on 28th June, aged 84
  • Leonard Cohen on 7th November, aged 82
  • Greg Lake on 7th December, aged 69
  • Rick Parfitt on 24th December, aged 68
  • George Michael on 25th December, aged 53

Farewell and Rest In Peace cool dudes, you will be forever remembered for your tremendous legacy… and will be greatly missed for potential works not completed. Kudos. I am not looking forward to 2017 and the inevitable demise of more stalwarts of the music industry. Who will be next? We can only conjecture at this stage.

It has certainly been a year of change. I won’t delve into the controversial world of global politics, even though it affects our lives fundamentally every day. As English guitarist Eric Clapton said, “One of the most beneficial things I’ve ever learned is how to keep my mouth shut”. At a personal level, it has been a complete change of employment, if not lifestyle (yet). I am still working for ‘the man’ but in a different way. After 30 years as a paid employee, I was made redundant and am now self-employed. The massive drop in disposable income has affected CRAVE Guitars by forcing a, hopefully temporary, hiatus in its mission to accumulate more vintage guitars. In fact, only 3 guitars were purchased all year, but what terrific guitars they were in their different ways…

  • 1962 Gretsch 6120 Double Cutaway Chet Atkins Hollowbody (March)
  • 1964 Silvertone 1449 ‘Amp-in-Case’ (October)
  • 1981 Gibson RD Artist (January)

Bizarrely, there was not a Fender amongst them. Note to self… must try harder!

Out of curiosity, I had a look back at my ‘most wanted list’ of guitars from this time last year and I’ve only been able to knock one off the ‘plan’ during the last 12 months (and probably not the one you’d think!). Oh well.

The change, however, was an opening to refocus a bit, without straying too far from the chosen path. Rather than just stop altogether, it enabled me to look at things in a fresh way. As it turned out, a more affordable and modest vintage guitar-related ‘hobby’ filled the sizeable gap. The result was that I was able to build up a modest collection of classic vintage guitar effect pedals, starting with a ‘small box’ Pro Co Rat and ending 5 months and 16 pedals later with a Made in Japan’ Boss PH-1 Phaser. I also resurrected a number of my classic owned-from-new pedals from the ‘70s. These classic pedals can still hold their own in terms of tone and, while not necessarily ergonomic, are well worth the effort.

This cool diversion had its pitfalls, including transit damage, missing bits and difficulty finding vintage parts to refurbish a couple of cool but ‘adapted’ player-grade effects. What I learned is that, while I’m OK at buying guitars, my knowledge of vintage stomp boxes just wasn’t as strong. At least my focus was on the lower end of the vintage market, rather than the overpriced collector end (original Ibanez TS-808s anyone? Gasp!). It will take a while to build up reliable experience and make better‑informed purchases. In total, there were 17 vintage effect pedals purchased during 2016, including (by brand)…

  • Boss (x5) – CS-1, DS-1, OC-2, OD-1, PH-1
  • Electro Harmonix (x2) – Little Big Muff pi, Doctor Q
  • Ibanez (x5) – AD9, CS9, FL301-DX, FL9, TS9
  • Jen (x1) – Cry Baby Super
  • MXR (x3) – Blue Box, Distortion +, Phase 90
  • Pro Co (x1) – RAT

While looking into effect pedals, I also started looking at vintage valve guitar amps again, although I only bought one very cool little loud box during 2016 (not including the Silvertone’s ’amp in case’ above)…

  • 1978 Fender Vibro Champ

What has CRAVE sold during 2016? B*gger all of any significance! I just don’t have the ‘killer instinct to sell effectively, which is why I’m not a dealer. So, the ‘collection’ continues to grow, which isn’t good news, either financially or space-wise.

Turning to recorded music, picking something special out from the ubiquitous, formulaic dross was a bit of a challenge. Here are some of the varied albums (whatever happened to singles?!) released and added to CRAVE Guitars’ playlists in 2016:

  • Jeff Beck – Loud Hailer
  • Blossoms – Blossoms
  • David Bowie – Blackstar
  • The Coral – Distance Inbetween
  • Nick Cave And The Bad Seeds – Skeleton Tree
  • Leonard Cohen – You Want It Darker
  • Daughter – Not To Disappear
  • Dinosaur Jr – Give A Glimpse Of What Yer Not
  • Garbage – Strange Little Birds
  • The Heavy – Hurt & The Merciless
  • Iggy Pop – Post Pop Depression
  • The Kills – Ash & Ice
  • Megadeth – Dystopia
  • Metallica – Hardwired… To Self-Destruct
  • Radiohead – A Moon Shaped Pool
  • Rolling Stones – Blue & Lonesome
  • Savages – Adore Life
  • Seasick Steve – Keepin’ The Horse Between Me And The Ground
  • Warpaint – Heads Up

One good point towards the end of 2016 was that I was able to see one of my all-time favourite bands and one that has kept me just about sane over many years. I saw The Cure at Wembley Arena, London on 1st December. It is 8 years since I last saw them live in London and New York. They were, as I’d hoped, awesome and still able to perform at the top of their game. They were supported by Scottish indie band, The Twilight Sad, who I’d also been looking forward to seeing for some time; impressive. As I was unable to make the pilgrimage to Glastonbury Festival this year, this one major gig made up for it. Long may Robert Smith and The Cure continue to inspire – thanks Bob. I can only hope that this tour may herald a new album in the near future (hint, hint!).

While on the topic of live bands, it occurred to me that it is a very ephemeral experience. On quiet reflection, if there is one band that I would have liked to have seen but didn’t and now it’s too late… The Clash. The one band that I haven’t seen yet that I would like to see before it’s too late… Rage Against the Machine. Of course there are many, many mainstream artists that could go on those particular lists. These were just ones that came to mind when I asked the rhetorical question.

A Prospective

Trivia fact: In English etymology, ‘prospective’ is a valid antonym for ‘retrospective’. So, I took the indulgence of looking forward through the looking glass and speculating a little on what may lie ahead.

Firstly, CRAVE Guitars will hopefully be relocating soon. I was hoping it was going to be before Christmas but it will now be in early 2017. Major problems and escalating costs with the new place, including somewhere to store the guitars dry, warm, safe and secure, means that even pedal purchasing has now been put on hold until further notice while some massively expensive but essential rebuilding takes place and (sadly) uses all my remaining (guitar) capital.

Furthermore, my self-employed work ends at Christmas, so unemployment (tactically, I prefer to call it early retirement) looms on the immediate horizon. Ironically, after years of having no time and a little cash has been turned around such that I may soon have a little time and no cash. Hey-ho, story of my life; one can’t have it all, eh?

If there is a way that CRAVE Guitars could be put on a different basis and become a full‑time occupation, I’d like to do it. I need to learn how to sell though (see above). It would be terrific if I could realise my long-held ambition and put all my hard work over the last few years to good use. Harsh life experiences over many years suggest that this won’t happen so, perhaps, it is about time for a meagre sprinkling of ‘good luck’ to come my way for once.

Unfortunately, the prevailing economic climate is not conducive to starting up a professional niche business with next to zero capital, no access to finance, sparse experience, and little reliable entrepreneurial advice, all within the context of political, economic and social turmoil. In the UK, we’ve had a General Election, political meltdown, crippling national debt and the insanity of ‘Brexit’ (what a stupid ‘word’ that is!). In the US we’ve had Clinton being well and truly Trumped (amid much conspiracy theory), which is a scary proposition for the whole world. Mad! Since the EU Referendum, the $USD to £GBP exchange rate has fallen through the floor, so one of CRAVE’s strengths – importing vintage guitars from homeland U.S.A. – is now next to impossible as the costs have simply become prohibitive (at least on the modest funds at my disposal). As 2017 looks to provide more surprises and yet more change, there is little point in further speculation about exactly what might transpire. I wonder what CRAVE’s December 2017 article will have to say (all other things being equal).

Ever the eternal optimist, or more probably just tragically deluded, 2017 HAS to be better than 2016. I suspect I may be bitterly disappointed… again. As you might imagine, I have no evidence to support this hypothesis, just a desperate but probably forlorn hope that things, both macro and micro, improve in the months to come. I also have to trust that the irrevocable life-changing events of 2016 lead to constructive and positive outcomes in 2017. Carl Gustav Jung (1875-1961), the Swiss psychiatrist and psychotherapist that founded analytical psychology summed it up, “Until you make the unconscious conscious, it will direct your life and you will call it fate.” Perhaps the old dude knew a thing or two about people’s ability to influence their own destiny.

I know that one shouldn’t gauge any sort of success by social media activity but CRAVE Guitars is gradually building a solid presence on the hinterweb. A huge “THANK YOU” to everyone who showed some interest in goings on at CRAVE Guitars over the last 12 months. At the time of writing, CRAVE’s Twitter followers (my favoured platform – @CRAVE_Guitars) were standing at over 1,330, which is amazing to me – a massive increase in a year. The majority of CRAVE’s Twitter followers are in the U.S.A., so much appreciation goes out to my transatlantic brethren. Equally, my gratitude extends to everyone inside and outside the UK, across the continents of our increasingly shrinking ‘global village’ for your time and consideration.

CRAVE Website

If CRAVE could buy any vintage guitar in 2017, what would it be? Actually, although unlikely to achieve either, I’m picking one from each of Fender and Gibson to keep things neutral. A 1970s Fender Starcaster has appealed for a long time but they are few and far between and prices are scarily high. As for the ‘big G’, a 1950s non‑cutaway Gibson ES‑150 has also been a longstanding aim, also rapidly increasing in price. So if Santa is listening, I have tried SO hard to be a good boy.

As frequently mentioned in my articles, guitars have only one purpose, as a tool to make music. Music can bring us together and help to heal the often seemingly irreconcilable schisms that inhibit mutual co‑operation and benefit. This brings me neatly onto…

A Hope

For what it is worth, a short Christmas message of redemption for 2017…

I feel that there are even greater seismic shifts ahead in every facet of our small planet. All I can hope is that for every backward step, there are many more steps in the right direction towards the panacea of world peace, ecological sustainability and, let’s face it, survival. We need to magnify the things that we all share and value, and we must strive to diminish the things that cause irreconcilable division and conflict. Ultimately, there is no choice but to work together for the sake of our enduring common humanity. We all have an obligation and a moral duty, individually and collectively, to build a better, fairer world for everyone now and for succeeding generations. As equal citizens, we must demand more from our governments if we are to achieve a viable future for life on Earth. We must respect our diversity, reject greed, protect our environment, have compassion for all living things, and rise above prejudice and hatred, if we are to stand any chance of achieving great things as a species. Strive for utopia and we may just get far enough down the road to justify the effort. It is just common sense after all and the struggle must prevail if it’s worth struggling for. We shall see. Buddha put it far more succinctly, “Better than a thousand hollow words, is one word that brings peace”. Quite right!

I fear that the rise of ignorant extremism under the guise of ‘populist anti‑institutionalism’ will trigger further anarchic, nihilistic and blindly destructive tendencies when, what the world really needs right now is more ‘peace and love’. Beneath the superficiality of the naïve desperation of the ‘60s hippy movement, the counter‑culture ‘uprising’ of the time had it right all along and we should seek to realise the latent potential of their philosophical idealism and belief for good and fairness. As John Lennon sang, “Imagine all the people living life in peace.” One can hope beyond hope, however unrealistic it may seem. Concerted action, though, is needed.

May you play guitars, or at least listen to the magical music that all guitarists – great and meek alike – create on our beloved instruments. People need the therapeutic qualities of music now, more than ever before. It is a cathartic way to deal with the harsh vagaries of our capricious, chaotic, dysfunctional world. As the German philosopher and scholar, Friedrich Nietzsche (1844-1900) wisely said, “And those who were seen dancing, were thought to be insane, by those who could not hear the music.” On that final contemplative note, it is goodbye to a weird 2016 and I hope to be back in 2017. In the meantime, I’m off to ‘plink my plank(s)’. Until next time…

CRAVE Guitars ‘Music Quote of the Month’: “If I had a pound for every perfect guitar solo I’ve ever played, I’d still be stone broke.”

© 2016 CRAVE Guitars – Love Vintage Guitars.

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May 2016 – New Stuff At CRAVE Guitars

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It’s been a few months now since I covered any new CRAVE Guitars’ acquisitions and it suddenly occurred to me that quite a bit has happened since Christmas 2015. So, I’ve put arrogant, pretentious rhetoric on hold in order to get back to the core of what CRAVE Guitars is all about.

In March 2016, I mentioned that I am on a new mission, money permitting, to accumulate a range of classic vintage guitar effect pedals. Progress to-date has largely fallen into 3 categories:

  1. Purchasing a range of cool vintage effect pedals
  2. Recovering a number of older effects from storage that I bought new in the 1970s
  3. Getting out a horde of modern effects, some of which will probably have to go over coming weeks/months to fund further vintage purchases

Only some of the ‘new’ vintage pedals have made it to the web site at the time of writing – I am in the fortunate position of having a backlog of features and galleries to update, so keep an eye open to see newly published material. There is too much to cover in this article, so take a peek at the ‘Amps & Effects’ features pages (click here to see feature menu page…). These particular pedals have been selected because they were the tools of the trade in the late ‘70s and early ‘80s, so represent familiar territory for me.

In summary, cool vintage stomp boxes that are ‘new in’ since March 2016 include:

  • 1981 BOSS DS-1 Distortion
  • 1985 BOSS OC-2 Octave
  • 1976 Electro-Harmonix Doctor Q (envelope follower)
  • 1982 Ibanez AD9 Analog Delay
  • 1984 Ibanez CS9 Stereo Chorus
  • 1981 Ibanez FL301-DX Flanger
  • 1982 Ibanez FL9 Flanger
  • 1981 Ibanez TS9 Tube Screamer (overdrive)
  • 1980 Jen Cry Baby Super (wah)
  • 1977 MXR Blue Box (octave/fuzz)
  • 1975 MXR Distortion +
  • 1977 MXR Phase 90
Vintage Effects x 8

My personal collection of cool vintage Electro-Harmonix effect pedals includes:

  • 1977 Electro-Harmonix Big Muff Pi (fuzz)
  • 1977 Electro-Harmonix Deluxe Memory Man (echo)
  • 1977 Electro-Harmonix Electric Mistress (flanger)
  • 1976 Electro-Harmonix LPB-2 (clean boost)
  • 1977 Electro-Harmonix Small Stone (phase)
Vintage E-H Effects x 5
 

Now, if you know about or even have a passing interest in vintage effect pedals, that’s quite an impressive little haul for starters, albeit from the mainstream brands. Like all CRAVE Guitars items, they will be used (but not, I hasten to add, all at the same time!).

That’s not all folks… Despite my declared ‘temporary change of direction’ I haven’t completely been able to resist the temptation to purchase more vintage guitars. There have been 2 new purchases that are complete polar opposites in almost every respect. Both are great instruments; they are just very, very different from each other. Both guitars have features written on them, so I won’t repeat the detail here, other than to say that they are fabulous additions to the CRAVE Guitars stable. Go take a deeper look:

1962 Gretsch 6120 Chet Atkins
1981 Gibson RD Artist

The time is coming for a bit of rationalisation at CRAVE. If anyone out there is interested in purchasing any ‘modern’ (i.e. post-1990) guitars, amps and/or effects pedals, let me know and I’ll send a list. I’m not a dealer, so I’m not sure about how much they are worth, so I might just let eBay auctions determine the market value (time permitting). They deserve more use than they’re getting now.

While the stomp box mission is in full swing, I am also mildly interested in getting hold of another vintage valve amp. I’m thinking of one of the smaller ‘student’ models from Fender (black or silver face), probably from the late 1960s up to the mid‑1970s – perhaps an all-original Champ, Vibro Champ or a Princeton in good used condition (and UK 240V).

Guitar-wise, I am also browsing the Internet for some cost-effective vintage guitars to fill gaps, for instance a 1970s Fender Bronco, a 1960s Danelectro and a 3rd generation Melody Maker from the mid-1960s (these are the ‘ugly duckling’ ones with the amateur-looking pointy cutaways, i.e. not the pretty 2nd generation or the SG-like 4th generation ones). I am more pernickety about guitars and these have to be in good-to-excellent original condition (i.e. no refinishes, major modifications or breakages).

I simply can’t afford ambitious ‘retail’ vintage prices for guitars, amps and effects, but we may be able to find common ground around realistic values. What may come my way will be shared on the site.

That’s more than enough for now. Stay cool. Until next time…

CRAVE Guitars ‘Music Quote of the Month’: “Music is not necessarily the only road to true enlightenment. According to many musicians that’s also what sex and drugs are for.”

© 2016 CRAVE Guitars – Love Vintage Guitars.

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