November 2019 – The Story of Modern Music in 1,500+ Facts – Part IX

Introduction

Welcome to the end of the 20th Century. Not actually, of course, that was 20 years ago now. I mean, in the ‘Story of Modern Music’, having covered almost 350 years so far, welcomes you to the very end of the century that really transformed mankind’s potential and bestowed opportunities hitherto unforeseen and unthought‑of, including musically.

If you would like to (re)visit any of the first eight chapters of the story to‑date, you can do so here (each link opens a new browser tab):

I did think of trying to compress the last three decades into a single article and then thought better of it on the grounds that doing so might diminish the impact of the period within the overall picture. So, just for now, the millennial years will have to wait. The result is that the 1990s will have its own dedicated article, although it will be a slightly more diminutive read compared to the previous five decades/articles.

The Story of Modern Music Part IX 1990-1999

It is quite tricky to pinpoint exactly what the ‘90s meant to music devotees. It seemed to depend where you lived, your age and, perhaps, what socio‑economic ‘class’ you belonged to. Whether it was grunge, alternative, Britpop or dance music that floated your boat, there was a new and exciting scene to associate with and belong to. The psychological attachment to a musical style was important to many, especially young people who were looking for some structure to life while the old order of social and political systems seemed to be disintegrating around them. Although not quite as disobedient and defiant as previous musical archetypes, there was still an underlying seething resentment of ‘the man’, which various groups saw as attempting to control their chosen form of exuberant self‑expression. In a sense, they were tapping into the anger of the marginalised.

With previous decades, it was notable that births of familiar artists outnumbered deaths, while the ‘90s saw that trend beginning to reverse. Many future artists that may well achieve sustained fame may have been born in the ‘90s but not yet discovered, while the stars of previous eras are getting, let’s be honest, a bit long in the tooth.

Similarly, it is becoming difficult to distinguish what definitive musical gems will rise from the seeming homogeneity of releases to become revered as ‘classic’ in years to come. Arguably, the 1990s marked the last vestiges of milestone singles and albums. From then on, listening habits began to change fundamentally and that, in turn, changed the way we regard significance, at least through the traditional lens of sales figures.

Historical Context 1990-1999

Some commentators called the 1990s as the ‘best decade’, although that clearly depended on your circumstances and point of view! The dawn of the 1990s experienced widespread international political restructuring, especially in Eastern Europe following the end of the Cold War and the fracturing of the communist Eastern Bloc. The 1990s also saw the growth in environmental consciousness based on dire scientific predictions about global warming and climate change. Ironically, scaremongering about ‘greenhouse gases’ led to an expansion of ‘green’ industries in developed countries. Similarly, many commentators observed signs of societal dysfunctionality, leading to prescient dystopian novels such as ‘Generation X’ by Douglas Coupland (1991), ‘Random Acts Of Senseless Violence’ by Jack Womack (1992), and ‘Prozac Nation’ by Elizabeth Wurtzel (1994). The wealth gap between the haves and have‑nots was striking; a morally unjustifiable trend that would only worsen from the 1990s onwards. The increase in the pace of technological change in post‑industrial countries fuelled the migration towards ‘digitocracies’ and resulted in manufacturing being outsourced to low‑cost developing countries on a massive scale. A period of unprecedented growth in the use of the Internet fuelled unsustainable speculation in the value of high‑tech companies, known broadly as the ‘dot‑com bubble’, a phenomenon that was bound to burst, which it ultimately did. Many companies that had become reliant on IT during the decade were fearful of the impact of Y2K on computer systems that were not prepared for the turn of the millennium.

Year

Global Events

1990

Following the fall of the Berlin Wall and the collapse of soviet communism, East and West Germany were reunited as the Federal Republic of Germany.

 

Political internee and equal rights campaigner, Nelson Mandela was released from prison after serving 27 years. His return to freedom effectively marked the end of apartheid in South Africa.

 

The ground breaking American cult TV series Twin Peaks burst onto screens. Created by David Lynch and Mark Frost, and starring Kyle MacLachlan. It is considered a landmark in television drama.

 

NASA’s Hubble Space Telescope, named after American astronomer Edwin Hubble, was launched into low Earth orbit. The telescope was designed to look into deep space.

 

The first Middle East Gulf War started after Iraq invaded and annexed neighbouring Kuwait. A U.S.‑led coalition of 35 countries responded with Operation Desert Storm resulting in a coalition victory.

1991

Communist rule of the soviet USSR ended, resulting in a break up into a number of separate countries. The dismantling of the communist state effectively ended the 45‑year old Cold War between Russia and America.

 

British computer scientist and engineer, Tim Berners-Lee posted a short summary of the World Wide Web project, effectively launching the Internet, initially to research institutions and then to the general public.

1992

The infamous Los Angeles riots took place after 4 LAPD officers were acquitted of using excessive force in the arrest of African-American Rodney King the previous year. The incident had been videotaped and broadcast widely on TV, sparking renewed civil rights activism.

 

Founded in 1918, Central European country Yugoslavia descended into bitter civil war in Bosnia and Herzegovina, a devastating military conflict that lasted until 1995.

1993

Democrat politician Bill Clinton became the 42nd president of the U.S.A.

 

Another massive American cult TV series, The X-Files was first broadcast, created by Chris Carter and starring David Duchovny and Gillian Anderson.

 

The European Union (EU) succeeded the European Economic Community (EEC) when 12 countries signed the Maastricht Treaty, signalling a process of closer political and economic union.

1994

The trilateral North American Free Trade Agreement (NAFTA) between the U.S.A., Canada and Mexico came into effect.

 

Anti-apartheid revolutionary and politician Nelson Mandela was elected as president of South Africa. He was the country’s first black head of state and the first to be elected in a fully representative democratic election.

 

The Provisional Irish Republican Army (IRA) declared a cease fire in Northern Ireland, paving the way for de‑armament and the subsequent peace process.

 

The 38Km (23.5mile) Channel Tunnel rail link beneath the English Channel from Folkestone in England to Calais in France was opened for business.

1995

The phenomenally successful multi‑national online auction and e‑commerce website eBay was launched, founded by entrepreneur Pierre Omidyar and based in San Jose, California.

 

Former professional American footballer O.J. Simpson was found not guilty of the double murder of former wife Nicole Simpson and her friend, Ronald Goldman. The criminal trial, held in Los Angeles, was widely broadcast on TV.

1996

Dolly the sheep became the first mammal to be cloned from an adult cell by using nuclear transfer in Scotland, UK. Dolly died in 2003 at the age of 6.

 

Heir to the British throne, Prince Charles was formally divorced from Diana, Princess of Wales in London.

1997

The British crown colony of Hong Kong was returned to Chinese sovereignty as a Special Administrative Region of the People’s Republic of China after 156 years of British rule.

 

Diana, Princess of Wales, was killed in a car crash in the Pont de l’Alma tunnel in Paris, France at the age of 36. Her lover, Egyptian socialite Dodi Fayed, was also killed in the crash, sparking many conspiracy theories.

 

Albanian-Indian Roman Catholic nun and humanitarian missionary Mother Teresa died of a heart attack in Rome at the age of 87.

 

The Pacific Rim countries were hit by the major Asian Financial Crisis, starting in Thailand and spreading rapidly across east and southeast Asia, resulting in an international financial contagion that threatened a severe worldwide economic meltdown.

1998

The male virility drug Sildenafil, commonly known as Viagra, became available for use in America. It was originally discovered by pharmaceutical company Pfizer as a treatment for heart‑related chest pain.

 

The Internet search engine Google Search was launched. It is the most widely used search engine on the World Wide Web, with over 90% market share in 2019, handling more than 5 billion searches per day.

 

Multinational technology giant, Apple Inc. launched the highly successful iMac computer.

 

The multilateral Good Friday Agreement was signed in Belfast by the Republic of Ireland and Britain as part of the on-going Northern Ireland peace process.

 

The first module of the International Space Station (ISS) was launched into low Earth orbit. The ISS has served as a multinational microgravity research laboratory.

1999

The Euro became the official single currency for the majority of European Union (EU) countries, known commonly as the Eurozone. The security of the Euro is overseen by the European Central Bank in Frankfurt, Germany.

 

Politician, Vladimir Putin became President of Russian Federation, succeeding former president, Boris Yeltsin.

Musical Genre Development 1990-1999

The 1990s was a decade of sometimes dysfunctional music set against a background of major political change and social polarisation/alienation.

One phenomenon of the 1990s that isn’t genre‑specific but which built on the perennial success of pop music was the ‘boy band’ and its all‑girl equivalent. Artists included Backstreet Boys, Boyz II Men, *NSYNC, Take That, Westlife, All Saints, S Club 7, Spice Girls and Destiny’s Child. The record company ‘manufactured’ bands didn’t have it all their own way; solo pop music artists were also highly successful during the 1990s, including Britney Spears, Christina Aguilera, Justin Timberlake, Jessica Simpson, and Mandy Moore.

American heavy metal saw a resurgence including bands like Metallica, Megadeth, Slayer and Pantera achieving massive popularity. Meanwhile, British heavy metal was also prospering with NWOBHM bands such as Def Leppard, Judas Priest and Iron Maiden.

Hip‑hop became increasingly divisive, inciting gang warfare, gun violence and drug use, fuelling rivalry between east and west coast artists, and resulting in a number of high profile deaths including Tupac Shakur and the Notorious B.I.G.

The English ‘Manchester movement’ (or ‘Madchester’ as it was often called) was strong in the late 1980s and early ‘90s. The scene centred on venues like the Haçienda nightclub in Manchester, run by post‑punk band New Order and led by local bands such as Stone Roses, Happy Mondays and The Charlatans, although the latter were actually based in the west midlands. The music isn’t necessarily a genre per se, it was more of a loose social and cultural grouping that also encompassed fashion, art and media. The OTT craziness of the Manchester scene was faithfully represented in the film ’24 Hour Party People’, made in 2002, directed by Michael Winterbottom. Other artists associated with the vital hotpot based around the UK’s North West were The Verve, Inspiral Carpets and James, as well as Scottish band Primal Scream. The Manchester ‘baggy’ zeitgeist would be important in the growth of the drug‑fuelled rave scene later in the decade.

A fusing of genres led to the emergence of trip hop as a discrete genre that grew from its roots in Bristol, UK and was pioneered by artists like Massive Attack, Tricky, Portishead, Morcheeba and Sneaker Pimps. Sometimes referred to as ‘downtempo’, it is typified by taking electronica, hip‑hop, house, funk, dub, soul and psychedelia and creating something altogether different and fresh. While its roots were clearly experimental and atmospheric, trip hop was influential in that it led to other popular mainstream forms that became subsumed in the electronic dance craze (see below) of the 1990s and early 2000s, including breakbeat, bigbeat, drum ‘n’ bass, IDM, dubstep and acid jazz. Like the Manchester movement, trip hop was very much a UK‑led genre, which had little mainstream success in the U.S.

Like punk before it, alternative rock and its counterpart, experimental noise rock, is a musical genre that railed against the major record corporations that ran the music business and the mainstream pop and rock products they marketed. Independent producers and record labels that existed outside the studio system were very much part of an active underground movement, particularly in America, and this is where a number of bands came to public attention at the start of the 1990s. Compared to the mainstream, alternative artists found it relatively difficult to garner wide audience appeal, so word of mouth, radio and record releases were the way that the message got out. The alternative moniker is more of an umbrella term relating to artists’ status in the system, rather than having definitive identifiable genre characteristics. Notable alternative artists include Sonic Youth, Dinosaur Jr., Nine Inch Nails, Beck, Jane’s Addiction, Smashing Pumpkins and Pixies. Before they signed to a major label, R.E.M. were seen as alternative and this started a broadening of the definition that included other major artists such as Rage Against the Machine, Red Hot Chili Peppers, Foo Fighters, Queens Of The Stone Age, Radiohead and Nick Cave & The Bad Seeds. The start of the new millennium saw other alternative rock artists emerge including The Strokes, Interpol and The Rapture, extending and ensuring alternative rock’s destiny into the 21st Century.

Grunge is a specific genre of music that developed in the Pacific North West of the United States and more specifically its epicentre in and around Seattle in Washington State. Like alternative/noise rock, grunge was an underground movement centred on an independent record label, in this case, Sub Pop records based in Seattle. Grunge is influenced by punk, metal and alternative styles resulting in something altogether different from all of them. Grunge is characterised by slow, raw arrangements and a distinctly distorted lo‑fi sound. Compositions often followed a quiet‑loud‑quiet structure. Lyrics tended to be downbeat, melancholic, anti‑consumerist and often depraved with a focus on cultural alienation and social isolation. While all of the following rejected the term ‘grunge’ as defining their music, especially after signing to major labels, the early pioneers of Seattle’s grunge scene included Nirvana, Soundgarden, Pearl Jam, Mudhoney and Alice In Chains. The core grunge scene had largely fizzled out and diversified by the end of the 20th Century. A revival of the grunge ethic evolved in the 2010s to include artists like Courtney Barnett, Wolf Alice and Yuck.

Britpop was essentially an upbeat and positive British reaction to the dark and depressing American grunge scene. The music and its cultural background (nicknamed ‘Cool Britannia’) lasted approximately from 1993‑1997 before fizzling out. The major bands of the Britpop period included the ‘big four’; Oasis, Blur, Pulp and Suede. Collectively they expanded popularity to include other artists such as Supergrass, Cast, The Lightning Seeds, Sleeper and Elastica. The so‑called ‘Battle of Britpop’ between Oasis and Blur around 1995 was a media‑fuelled highlight catching the public’s imagination at the time. Britpop was important for influencing many quintessentially British bands that came along for the ride including Coldplay, Travis, Feeder, Stereophonics, Elbow, Snow Patrol and Keane. Further influences included Kaiser Chiefs and Arctic Monkeys in the 2000s.

Dance music (in this context, Electronic Dance Music – EDM) was a phenomenon that had its roots in the late 1980s but exploded in the early 1990s and lasted well into the 2000s. Dance music comprises largely electronically produced progressive dance music intended for use at nightclubs, festivals and (often illegal) raves by DJs who mixed and re‑mixed heavy beats through loud PA systems to audience rapture. In fact, many record labels and DJs became far more celebrated than the musical artists they played in their DJ sets. The predominant sub‑genres of dance music include house, techno, trance, drum ‘n’ bass and dubstep, although these only represent the tip of the dance sub‑genre iceberg. Dance beats generally comprise programmed synthesizers, samplers and drum machines to produce buoyant, insistent 4/4 dance rhythms. Dance music also became synonymous with recreational drug use such as ecstasy (MDMA) as well as party holiday destinations such as Ibiza and Mykonos islands in the Mediterranean Sea. Some of the famous artists of the dance scene include The Chemical Brothers, The Prodigy, Underworld, Orbital, KLF, The Shamen, The Future Sound of London, 808 State, Groove Armada, Aphex Twin, Basement Jaxx and Daft Punk. Later artists built on the foundation, include Pendulum, SBTRKT and Skream. DJs became pivotal in promoting the dance craze and became famous in their own right, including Carl Cox, Fatboy Slim, Pete Tong, Paul Van Dyk and Armin van Buuren. There are many sub‑genres of dance including acid house, IDM (Intelligent Dance Music), ambient, breakbeat, downtempo, jungle and UK garage, all ensuring that dance music remains up‑to‑date and relevant in the 21st Century.

Musical Facts 1990-1999

Day

Month

Year

Music Fact

23

January

1990

American guitarist and co-founder of southern rock band Lynyrd Skynyrd, Allen Collins died from pneumonia in Jacksonville, Florida at the age of 37.

8

February

1990

American country and rock & roll singer and songwriter, Del Shannon committed suicide as a result of depression at his home in California at the age of 55.

18

February

1990

English singer Freddie Mercury made his final public appearance with other members of pop/rock band Queen at the Brit Awards ceremony, held in London.

20

March

1990

English electronic/alternative rock band Depeche Mode released their career-defining classic 7th studio album, ‘Violator’ in the UK.

26

March

1990

Northern Irish blues/rock guitarist, Gary Moore released his classic studio album, ‘Still Got The Blues’.

3

April

1990

Highly acclaimed Grammy award winning American jazz singer Sarah Vaughan died from cancer at her home in Hidden Hills, California at the age of 66.

10

April

1990

American East Coast rappers Public Enemy released their politically charged 3rd studio album, ‘Fear of a Black Planet’.

16

April

1990

Indie rock giants, Nick Cave & The Bad Seeds released their 6th studio album, ‘The Good Son’.

26

June

1990

Prolific American alternative rock band Sonic Youth released their successful and significant 6th studio album, ‘Goo’.

24

July

1990

American heavy metal rock band Pantera released their classic 5th studio album ‘Cowboys From Hell’.

21

August

1990

Legendary American blues guitarist and singer B.B. King received a star on the Hollywood Walk of Fame at 6771 Hollywood Boulevard.

27

August

1990

American blues guitarist, singer and songwriter, Stevie Ray Vaughan and four others died tragically in a helicopter crash in East Troy, Wisconsin at the age of 35.

31

August

1990

The funeral service of American blues/rock guitarist Stevie Ray Vaughan took place at Laurel Land Cemetery in Dallas, Texas.

3

September

1990

English heavy metal rock band Judas Priest released their 12th studio album, ‘Painkiller’.

21

September

1990

American thrash metal rock band Megadeth released their superb classic 4th studio album, ‘Rust In Peace’.

6

October

1990

American Heavy metal band Metallica began recording their massive studio album ‘Metallica’ (aka the ‘black album’) in Los Angeles, California.

9

October

1990

American thrash metal band, Slayer, released their mega 5th studio album, ‘Seasons In The Abyss’.

29

October

1990

Legendary award-winning American blues guitarist, singer and songwriter John Lee Hooker was inducted into the Rock and Roll Hall of Fame.

8

January

1991

English guitarist and songwriter, Steve Clark of hard rock band Def Leppard died of alcohol poisoning at his home in London, at the age of 30.

15

February

1991

Successful English pop singer, songwriter, guitarist, record producer, and actor Ed Sheeran was born in Halifax, West Yorkshire.

21

March

1991

Legendary American inventor and founder of Fender Electric Instrument Manufacturing Company, Leo Fender died from Parkinson’s disease in Fullerton, California at the age of 81.

8

April

1991

English trip-hop pioneers, Massive Attack, released their successful debut studio album, ‘Blue Lines’ in the UK, including the dance anthem, ‘Unfinished Sympathy’.

20

April

1991

English guitarist and front man of rock bands Small Faces and Humble Pie, Steve Marriott died in a house fire at his home in Essex at the age of 44.

23

April

1991

American guitarist, singer and songwriter with New York Dolls, Jonny Thunders died in mysterious circumstances in a hotel room in New Orleans, Louisiana at the age of 38.

30

July

1991

American heavy metal rock band Metallica released their massively successful single ‘Enter Sandman’.

12

August

1991

American heavy metal band Metallica released their career-defining 5th studio album, ‘Metallica’, often referred to as ‘the black album’.

27

August

1991

American alternative rock band from Seattle, the home of grunge rock pioneers, Pearl Jam burst onto the scene with the release of their astonishing platinum-selling debut studio album, ‘Ten’.

10

September

1991

American grunge rock pioneers Nirvana released their ‘90s anthem for disaffected youth, the near perfect hit single ‘Smells Like Teen Spirit’.

17

September

1991

American hard rock band, Guns n’ Roses, released their 3rd and 4th studio albums ‘Use Your Illusion’ parts I & II on the same day in the U.S.

23

September

1991

Scottish alternative rock band, Primal Scream released their massive 3rd studio album, ‘Screamadelica’.

24

September

1991

American grunge rock pioneers Nirvana released their career-defining classic 2nd studio album ‘Never Mind’ in the U.S. Well over 30 million copies have been sold so far.

24

September

1991

American alternative rock band Red Hot Chili Peppers released their 5th studio album, ‘Blood Sugar Sex Magik’, produced by Rick Rubin.

28

September

1991

American jazz trumpeter, Miles Davis died of complications from a stroke, pneumonia, and respiratory failure in a hospital in Santa Monica, California at the age of 65.

14

November

1991

Legendary American guitarist and singer Jimi Hendrix received a posthumous star on the Hollywood Walk of Fame at 6627 Hollywood Boulevard.

18

November

1991

Massive Irish rock band, U2, released their storming 7th studio album, ‘Achtung Baby’ in the UK.

24

November

1991

English singer with pop/rock band Queen, Freddie Mercury died of pneumonia resulting from AIDS at his home in London at the age of 45.

15

January

1992

Rock band, The Jimi Hendrix Experience and country music legend, Johnny Cash were both inducted into the American Rock and Roll Hall of Fame.

29

January

1992

Influential American blues singer, songwriter, upright bass player and guitarist, Willie Dixon died of heart failure in Burbank, California at the age of 76.

21

February

1992

American heavy metal rock band Pantera released their classic 6th studio album ‘Vulgar Display Of Power’.

31

March

1992

English heavy metal rock band Def Leppard released their classic 5th studio album, ‘Adrenalize’.

20

April

1992

English indie rock icons, The Cure released their upbeat, commercial 10th studio album, ‘Wish’.

21

April

1992

American rap rockers, Beastie Boys, released their 3rd studio album, ‘Check Your Head’.

27

April

1992

Indie rock giants, Nick Cave & The Bad Seeds released their great 7th album, ‘Henry’s Dream’.

9

May

1992

American guitarist, singer and songwriter Bruce Springsteen made his live American TV network debut on ‘Saturday Night Live’ with show host Tom Hanks.

21

July

1992

American alternative rock band Sonic Youth released their cult, cool, classic 8th studio album, ‘Dirty’.

29

September

1992

American alternative rock band Alice In Chains released their sophomore studio album, ‘Dirt’.

6

October

1992

American rock band R.E.M. released their classic top‑selling studio album, ‘Automatic For The People’.

3

November

1992

American rock band Bon Jovi released their classic 5th studio album, ‘Keep The Faith’.

10

November

1992

American rock band Rage Against The Machine released their outstanding and career defining eponymous debut album ‘Rage Against The Machine’.

9

December

1992

Although not officially announced until January 1993, English bass guitarist Bill Wyman left The Rolling Stones.

21

December

1992

Legendary American blues guitarist, Albert King died from a heart attack at his home in Memphis Tennessee at the age of 69, just 2 days after his last concert.

6

January

1993

English bass guitarist Bill Wyman officially announced that he was leaving The Rolling Stones after more than 3 decades with the band.

23

March

1993

English alternative/electronic rock band Depeche Mode released their 8th studio album, ‘Songs Of Faith And Devotion’ in the UK.

20

April

1993

Emerging English alternative rock band Radiohead released their debut album, ‘Pablo Honey’ in the UK.

29

April

1993

English session guitarist, songwriter and producer who played extensively with David Bowie’s Spiders From Mars among others, Mick Ronson died from liver cancer in London at the age of 46.

23

August

1993

English new romantic band Duran Duran received a star on the Hollywood Walk of Fame at 1770 Vine Street.

21

September

1993

American alternative grunge rock band, Nirvana released their 3rd and final studio album, ‘In Utero’.

19

October

1993

American rock band Pearl Jam released their major 2nd studio album, ‘Vs.’.

9

November

1993

American East Coast rappers Wu-Tang Clan released their incendiary debut studio album, ‘Enter the Wu-Tang (36 Chambers)’.

19

November

1993

American grunge rock band Nirvana recorded their classic live acoustic concert and album, ‘MTV Unplugged In New York’ at Sony Music Studios.

23

November

1993

American rock band, Guns N’ Roses, released their 5th studio album, ‘The Spaghetti Incident?’

24

November

1993

Legendary American blues/rock guitarist, nicknamed The ‘Master of the Telecaster’ and ‘The Ice Man’, Albert Collins died from lung cancer at his home in Las Vegas, Nevada at the age of 61.

4

December

1993

Non-conformist American guitarist and composer extraordinaire, Frank Zappa died of prostate cancer at his home in Los Angeles at the age of 52.

1

February

1994

American pop punk rock band Green Day released their breakthrough 3rd studio album, ‘Dookie’.

1

March

1994

American grunge band Nirvana played their last ever live concert, interrupted by a power cut, in Munich, Germany.

1

March

1994

American alternative rock artist, Beck released his 3rd studio album, ‘Mellow Gold’.

8

March

1994

American alternative rock band, Nine Inch Nails released their career-peak 2nd studio album, ‘The Downward Spiral’.

5

April

1994

American singer, songwriter, guitarist and member of grunge rock band Nirvana, Kurt Cobain died from a self‑inflicted shotgun wound in Seattle, Washington at the age of 27.

19

April

1994

Alternative rock band Nick Cave & The Bad Seeds released their classic, career-defining 8th studio album, ‘Let Love In’.

26

April

1994

American country music legend Johnny Cash embarked on a whole new period of his career with the release of his classic studio album, ‘American Recordings’.

27

April

1994

The famous San Francisco music venue the Fillmore reopened its doors at 1805 Geary Boulevard. It had been closed since 1989 after being damaged in an earthquake.

23

May

1994

Influential American virtuoso jazz guitarist, Joe Pass died from liver cancer in Los Angeles, California at the age 65.

24

May

1994

American rappers, Beastie Boys, released their classic 4th studio album, ‘Ill Communication’ in the U.S.

14

July

1994

English rave band The Prodigy released their breakout 2nd studio album ‘Music for the Jilted Generation’.

22

August

1994

Pioneering English trip-hop band, Portishead released their ground breaking debut studio album, ‘Dummy’.

23

August

1994

Acclaimed American singer, songwriter and guitarist Jeff Buckley released his first and only studio album, ‘Grace’. A modern classic.

26

September

1994

English trip-hop outfit, Massive Attack, released their great sophomore studio album, ‘Protection’ in the UK.

4

October

1994

Versatile American ‘redneck jazz’ guitarist Danny Gatton died from self-inflicted gunshot wounds at his home in Newburg, Maryland at the age of 49.

1

November

1994

American grunge band Nirvana released their impressive award-winning live album, ‘MTV Unplugged in New York’, 6 months after Kurt Cobain’s death.

5

December

1994

English indie rock group The Stone Roses released their sophomore studio album, ‘Second Coming’.

13

March

1995

English alternative rock band Radiohead released their breakout 2nd studio album, ‘The Bends’ in the UK.

13

June

1995

Canadian singer, songwriter, musician and producer Alanis Morissette released her classic 3rd studio album, ‘Jagged Little Pill’.

14

June

1995

Renowned Irish blues/rock guitarist Rory Gallagher died of MRSA following liver failure caused by medication and alcohol in London at the age of 47.

9

August

1995

American guitarist Jerry Garcia of psychedelic rock band Grateful Dead died from a heart attack while at a rehabilitation centre in California at the age of 53.

2

September

1995

12 years after it was founded, America’s homage to contemporary music, the Rock And Roll Hall of Fame Museum opened on the shore of Lake Erie in Cleveland, Ohio and was celebrated with an all-star concert.

26

September

1995

American alternative rock band Sonic Youth released their great 10th studio album, ‘Washing Machine’.

2

October

1995

Australian artists, Nick Cave and Kylie Minogue released the haunting and elegiac duet single ‘Where the Wild Roses Grow’.

7

November

1995

American alternative rock band Alice In Chains released their eponymous 3rd studio album, ‘Alice In Chains’.

21

November

1995

American rock legend, Bruce Springsteen released his 11th studio album, ‘The Ghost of Tom Joad’.

17

January

1996

Music greats, David Bowie, Pink Floyd and Velvet Underground were all inducted into the American Rock and Roll Hall of Fame.

5

February

1996

Australian alternative rockers, Nick Cave & The Bad Seeds released their dark 9th studio album, ‘Murder Ballads’.

16

April

1996

American alternative rock group Rage Against The Machine released their sophomore studio album, ‘Evil Empire’.

17

May

1996

American blues, soul and funk singer, songwriter and guitarist, Johnny ‘Guitar’ Watson died of a heart attack after collapsing on stage in Yokohama, Japan at the age of 61.

15

June

1996

Legendary American jazz singer Ella Fitzgerald died of complications from diabetes in Beverley Hills, California, at the age of 79.

18

June

1996

American alternative rock artist, Beck, released his classic, top-selling 5th studio album, ‘Odelay’.

17

July

1996

English bass guitarist with R&B band The Animals and Jimi Hendrix’s manager, Chas Chandler died of an aneurism in Newcastle, at the age of 57.

10

September

1996

American alt-rock group R.E.M. released their classic 10th studio album, ‘New Adventures In Hi-Fi’.

13

September

1996

American rapper Tupac Shakur died of gunshot wounds following a drive-by shooting in Las Vegas, Nevada at the age of 25.

19

September

1996

American jazz guitarist George Benson received a star on the Hollywood Walk of Fame at 7055 Hollywood Boulevard.

31

October

1996

English/American guitarist Slash announced that he was leaving rock band Guns N’ Roses after a relationship breakdown with the group’s lead singer Axl Rose.

2

November

1996

Sublime American singer and guitarist, known as ‘the songbird’, Eva Cassidy died from cancer in Bowie, Maryland at the age of 33.

10

January

1997

American soul legend James Brown received a star on the Hollywood Walk of Fame at 1501 Vine Street.

12

February

1997

English singer and songwriter David Bowie received a star on the Hollywood Walk of Fame at 7021 Hollywood Boulevard.

4

March

1997

Alternative rock band, Nick Cave & The Bad Seeds released their classic 10th studio album, ‘The Boatman’s Call’.

9

March

1997

American rapper Christopher Wallace (a.k.a. The Notorious B.I.G.) was shot and killed in Los Angeles, California at the age of 24.

11

March

1997

English former member of The Beatles, Paul McCartney was knighted by Her Majesty Queen Elizabeth II at Buckingham Palace, London.

7

April

1997

British dance/electronica/big beat duo, The Chemical Brothers, released their massive studio album, ‘Dig Your Own Hole’ in the UK.

14

April

1997

English electronic/alternative rock band Depeche Mode released their classic 9th studio album, ‘Ultra’ in the UK.

29

May

1997

Renowned American singer, songwriter and guitarist Jeff Buckley died tragically from accidental drowning in Wolf River Harbor, Memphis, Tennessee at the age of 30.

4

June

1997

English bass guitarist and founder of rock band Small Faces, Ronnie Lane died from pneumonia resulting from multiple sclerosis in Trinidad, Colorado at the age of 51.

16

June

1997

English alternative rock band Radiohead released their top-selling 3rd studio album, ‘OK Computer’ in the UK.

30

June

1997

British rave band, Prodigy, released their massive zeitgeist‑defining 3rd studio album, ‘The Fat Of The Land’ in the UK.

22

August

1997

German industrial metal rock band Rammstein released their massive 2nd studio album, ‘Sensucht’ (translated crudely as ‘Desire’).

11

September

1997

American blues legend John Lee Hooker received a star on the Hollywood Walk of Fame at 7080 Hollywood Boulevard.

30

September

1997

English trip-hop band, Portishead released their eponymous sophomore album, ‘Portishead’ in the UK.

12

October

1997

American folk singer, songwriter and guitarist John Denver died tragically in plane crash in Monterey Bay, California, at the age of 53.

19

October

1997

American guitarist, best known for his work with Alice Cooper, Glen Buxton, died of complications from pneumonia in a hospital in Mason City, Iowa at the age of 49.

10

November

1997

Highly-regarded American session guitarist and one of the most recorded musicians in popular music history, Tommy Tedesco died of lung cancer in Northridge, California at the age of 67.

22

November

1997

Australian singer and front man of the rock band INXS, Michael Hutchence committed suicide in Sydney, Australia at the age of 37.

19

January

1998

American singer, songwriter and guitarist, Carl Perkins died from throat cancer in Jackson-Madison County Hospital, Tennessee, at the age of 65.

30

January

1998

English pop singer and songwriter Sir Elton John received his knighthood from Her Majesty The Queen.

19

February

1998

Legendary American jazz trumpeter Miles Davis received a posthumous star on the Hollywood Walk of Fame at 7060 Hollywood Boulevard.

20

April

1998

English trip-hop outfit, Massive Attack, released their classic 3rd studio album, ‘Mezzanine’ in the UK.

14

May

1998

American singer and actor, Frank Sinatra died from a heart attack at the Cedars-Sinai Medical Center in Los Angeles, California at the age of 82.

6

July

1998

Legendary American singer, guitarist and actor, nicknamed the ‘King of the Cowboys’, Roy Rogers died of heart failure in Apple Valley, California at the age of 86.

25

July

1998

American virtuoso jazz guitarist, Tal Farlow died of oesophageal cancer in New York City at the age of 77.

17

August

1998

Mexican-American guitar legend Carlos Santana received a star on the Hollywood Walk of Fame at 7080 Hollywood Boulevard.

15

September

1998

American heavy metal rock artist, Marilyn Manson released his massively successful classic 3rd studio album, ‘Mechanical Animals’.

24

September

1998

American icon and rock ‘n’ roll legend Elvis Presley was inducted into the Country Music Hall of Fame.

1

October

1998

American guitarist, singer and songwriter and founder of rock band Creedence Clearwater Revival, John Fogerty received a star on the Hollywood Walk of Fame at 7000 Hollywood Boulevard.

2

October

1998

American country & western ‘singing cowboy’ Gene Autry died of lymphoma at his home in Studio City, California at the age of 91.

6

October

1998

American rock band Queens Of The Stone Age (QOTSA) released their self-titled debut album, ‘Queens Of The Stone Age’.

13

October

1998

The Crossroads Centre in Antigua, founded by English blues/rock guitarist and singer Eric Clapton, opened its doors to help clients with drug and alcohol rehabilitation.

3

November

1998

American alternative rock singer, songwriter, musician and producer, Beck, released his 6th studio album, ‘Mutations’, the follow up to the massive ‘Odelay’.

29

November

1998

American jazz pioneer of the 7-string guitar, George Van Eps, died of pneumonia in Newport Beach, California at the age of 85.

25

December

1998

English pop/rock band, The Beatles, received a star on the Hollywood Walk Of Fame at 7080 Hollywood Boulevard.

30

December

1998

American surf rock band The Beach Boys received a star on the Hollywood Walk of Fame at 1500 Vine Street.

15

March

1999

Legendary American singer and songwriter Bruce Springsteen was inducted into the American Rock and Roll Hall of Fame.

28

April

1999

American rock band Tom Petty & The Heartbreakers received a star on the Hollywood Walk of Fame at 7018 Hollywood Boulevard.

17

May

1999

Award-winning American singer, songwriter, guitarist, electronica musician and producer Moby released his mega-successful 5th studio album, ‘Play’.

15

June

1999

After a long break, American Latin rock band Santana released their highly successful 17th studio album, ‘Supernatural’.

16

June

1999

English rock singer, drummer and member of progressive rock band Genesis, Phil Collins received a star on the Hollywood Walk of Fame at 6834 Hollywood Boulevard.

24

June

1999

English blues/rock guitarist, Eric Clapton auctioned many of his guitars in New York City. The proceeds were used in support of the Crossroads Centre he founded in Antigua as a residential treatment centre for alcohol and chemical dependencies.

11

August

1999

American rock band KISS received a star on the Hollywood Walk Of Fame at 7080 Hollywood Boulevard.

7

September

1999

American virtuoso guitarist, singer, songwriter and producer Steve Vai released his astonishing 5th studio album, ‘The Ultra Zone’.

2

November

1999

American alternative rock band Rage Against The Machine released their 3rd studio album, ‘The Battle Of Los Angeles’ in the UK.

23

November

1999

American alternative rock artist, Beck, released his adventurous 7th studio album, ‘Midnite Vultures’.

17

December

1999

American smooth jazz, funk and soul saxophonist, Grover Washington Jr. died of a heart attack in New York City at the age of 56.

26

December

1999

Highly acclaimed American soul singer, songwriter, guitarist and producer, Curtis Mayfield, died from complications of diabetes in a hospital in Roswell, Georgia at the age of 57.

Tailpiece

The 1990s was certainly a strange decade both musically and culturally, notably as a segue to the 21st Century. While it seems very recent, it is actually receding into long‑term memory, thereby affecting our perceptions of what it meant to us at the time. Still to come, the new millennium is temptingly beckoning and it will prove as frustrating as it was liberating.

Now… we have a minor problemo. I was hoping to conclude this series of articles conveniently in December at the very end of the current decade. However, there are still one, two or maybe even three articles still to write before we are done. December 2019’s article will therefore, ceteris paribus, interrupt the sequence in that it will cover a summary of 2019 through the eyes of CRAVE Guitars, meaning that the ‘History of Modern Music’ will resume early in 2020, all being well. This series has been a gargantuan task thus far, so perhaps a short break in proceedings won’t do any harm. Heaven knows what will follow after it has been concluded though. Looking into the crystal ball of the future is largely futile, so I’ll have to start thinking hard about the ‘next big thing’ very soon. However, that can wait for next year/decade. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “It is a moral travesty that, if you have got everything, you think you can get away with anything.”

© 2019 CRAVE Guitars – Love Vintage Guitars.

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September 2017 – A Map Leads To Some Hidden Gems

posted in: Event, Observations, Opinion | 0

Phew! I am still recovering from last month’s article (‘A Peak into the Pandora’s Box of Guitars’). As with many of CRAVE Guitars’ musings, it should have been a straightforward subject but the research and production took a disproportionate amount of time compared to likely audience interest – I know 3 people who read it and one of them is me! This month’s article is a little more prosaic and shorter; a fizzy cocktail of insight with a little pinch of observation and a cheeky twist of opinion.

Now CRAVE Guitars is into its 2nd decade and also now post-relocation, there is much to consider. The good news is that there is a new member of the CRAVE Guitars’ family, possibly the last acquisition of 2017, as funds have once more expired and there are too many other high priority calls on finite lucre. I hinted last month that the new purchase epitomises CRAVE Guitars’ philosophy while also being very divisive – a real ‘marmite’ guitar. This procurement, and the dilemma that led up to it, started me thinking about why we choose the guitars we do and particularly how this relates to an interest in vintage guitars while avoiding the traps of ‘accepted wisdom’ and cliché.

Also, picking up on some of the nuances of last month’s article, questions are also raised about getting the balance right between being different enough to stay ‘fresh’ while not being so ‘out there’ as to be insignificantly weird. To niche or not to niche, that’s the question (apologies for making an English noun into a verb – however for etymology nerds, the English word niche derives from the French verb ‘nicher’, to rest). For the sake of clarity, the meaning of niche here refers to ‘specialised market’.

Despite committing the vast proportion of my adult life to the responsibilities imposed by the Protestant Work Ethic, capitalist economics and the expectations of family life, I am at heart part-hippie, part-maverick, part-anti-establishmentarian and part-social deviant. However, in order to function effectively in society at large, one has to be pragmatic. I am also intensely curious, profoundly questioning and not one to accept the norm just because someone asserts that I must. This attitude may be fuelled by the fact that I am also burdened by a particularly English trait; I tend to side with an underdog facing up to overwhelming odds. Anyhoo… I digress and it’s time to get to the point(s).

This month, I am focusing predominantly, and rather unusually, on a single guitar and all the contextual thoughts that it provokes. The ‘new’ vintage guitar is… drum roll please… a 1983 Gibson USA Map.

1983 Gibson USA Map

→ Click here to read the feature on the 1983 Gibson USA Map

Not aware of it? I’m not surprised, as they were only made for a very short time and for a specific purpose. I won’t repeat the history here but if you are interested, take a look at the feature [feature link here]. Admittedly, on the face of it at least, it is an extraordinary looking musical instrument. It was reasonably innovative for a traditional company like Gibson. It is precisely because of its off-beat looks that I think it is very cool, as well as being very rare. So much so, I had to import this example into the UK from mainland Europe.

How many have you seen in the flesh, let alone played? I may be in the minority in thinking it’s rather fancy. I can see a large proportion of the population saying (or at least thinking), “what the f**k is that?” That reaction was precisely my son’s verbatim response when shown it. Even the seller, a reputable Dutch guitar dealer, described it as a “funny shaped guitar”. To me, those subjective, superficially dismissive comments just make the guitar all the more fascinating, both as a serious instrument and also as part of vintage guitar heritage. Perhaps, to me, the unusual is beguiling and makes me want to look deeper than the superficial.

Is the Map simply an imprudent case of style over substance? No, far from it. Some minor ergonomics aside, it is a Gibson after all. The more I looked into it, the more I became intrigued by the tension between the standard Gibson appointments and the departures from the norm. It would take a whole article to dissect the instrument and discuss the similarities and differences. Suffice to say, I was hooked, if only because it is SO unusual and quirky. Within the broader social and economic context at the time of its birth, it becomes even more beguiling for someone like me. You probably won’t be surprised that I believe it should be taken far more seriously than it is and this article will hopefully explain why.

The Gibson/Epiphone USA Map isn’t the only guitar to share the inspiration of the USA mainland as a body design. In the early 1960s, some 20 years or so before the Epiphone/Gibson, National/Valco produced the Newport and Glenwood Res-o-Glas ‘map’ guitars. The geographical aesthetics were more impressionistic but it was still clearly based on the shape of the continental USA. Eastwood now make a modern wood-bodied version of the National’s map guitar.

Unlike the earlier National, the outline of the Gibson USA Map is a much closer representation of the lower 48 states. As these guitars were made in tiny numbers, it wouldn’t have been produced on computer-controlled machines, the bodies would have been cut by hand on scroll saws, so to some extent, each one will be unique. The edges of the body clearly show the intentionally ‘unfinished’ saw marks, which is, I think, a great touch. The craftwork around the Great Lakes is also impressive.

The body is sandwich construction comprising 2 layers of slab-cut mahogany with a thin layer of maple between, presumably for added strength, given the vulnerability of the design. Most, but not all, were finished in natural satin nitrocellulose. While Gibson/Epiphone did make a very small number of guitars in ‘stars-and-stripes’ finishes, I do wonder why Gibson never produced one or two with the 48 state boundaries outlined. Now, that would be a cool option. It isn’t worth refinishing one of these rare axes just to try it out though. Epiphone even did a sunburst version, which seems a strange choice.

So… after a great deal of agonising and deliberating about whether it was the right thing for CRAVE Guitars, I went ahead and bought it anyway. Why on Earth would I spend a lot of money for a 1983 Gibson USA Map when, for the same price, I could have got something with a better reputation and far more likely to increase in value, you may ask? I did struggle with this particular dichotomy for several days before I took the plunge. Am I insane? Under the circumstances, I sincerely hope so. There is, however some sort of rationale.

Before we get there, it is worth touching on why the Gibson USA Map is noteworthy and why it is important to conserve it. The model clearly meant something to Gibson at the time. While the Epiphone and Gibson Maps were only made as a limited edition promotional item to showcase what Gibson could do. The model also appears to have been significant to Gibson’s overall marketing strategy in the early 1980s. The importance, albeit indirectly (it wouldn’t, or rather couldn’t, earn large sales revenues in itself), of the Map to Gibson’s commercial fortunes therefore marks it out as being of special interest. It was not just a company product; it was a symbol of national pride and patriotism in the face of industrial complacency, stiff overseas competition and impending economic recession. The Map was positioned front and centre of Gibson’s advertising campaign of the time, “American-Made, World-Played”. It also appeared on the front of the company’s full line catalogue and was featured on the cover of the Gibson guitar owner’s manual.

Interestingly, the guitar used in the advertising photoshoot was slightly different from the ones that reached the public. The differences include the pickup selector switch, bridge/tailpiece, speed knobs, jack plate, strap button and a bound neck. Interestingly, the face of the headstock is not visible in the photo, so it isn’t possible to determine whether it carries the Epiphone or Gibson logo.

Essentially, at the time, if you were into Gibson or Epiphone, you couldn’t avoid the Map’s imagery, even though most customers were unlikely to see, let alone be able to play, one. Perhaps the Map’s physical rarity was intended to motivate aspiration for the almost-but-not-quite attainable. Anecdotally, the Epiphone versions were made first to help bolster sales and when they proved popular, the branding was changed to boost Gibson sales. Presumably, if the tactic had failed, there would have been no Gibson versions and no impact on reputation. However, the strategy proved to be a success, even though ‘production’, if you can call it that, ceased in 1984 due to Gibson’s manufacturing facilities being moved from Kalamazoo to Nashville and skilled company craftsmen being laid off. All Epiphone manufacture was moved to Korea, also from 1984.

Gibson has dabbled with reissues of the Map from both Gibson’s Custom Shop and the Epiphone brand; the latter possibly intended to deter the many imitations and fakes that have appeared over the years. The longevity of the model now seems assured, albeit in low numbers to meet variable demand, compared to the more popular classics. Beauty (and therefore desirability) is in the eye of the beholder.

Original early Gibson USA Maps will undoubtedly remain Cool & Rare American Vintage Electric Guitars. I get the feeling that the original Maps will at some point become much sought after in the same way as the first Gibson Modernes that appeared around the same time. The Moderne had a similar ephemeral presence and, like the Map, has also now been reissued. Those rare 1980s Modernes seem to trickle onto the market at some pretty exclusive prices. I’m glad that I got my Moderne while it was still overlooked; I certainly couldn’t afford one now! Will the same apply to the Map at some point? I watch with interest.

This eventually begins to get to the nub of why the Map is now a CRAVE Guitar. You may have noticed that I make a concerted effort to be ‘different’ from the mainstream collector or dealer. Whereas they tend to focus on the usual Strats, Teles, Les Pauls, SGs and ES-335s (after all, that’s where the money is… or will be), I try to occupy a different space. The classics are great guitars and I love them all; I even own a few. However, after a while they can get a bit samey and can become a little bit ‘meh’ after a while. “Heresy! Burn him at the stake!” I hear you scream. In my defence, you may have experienced a similar phenomenon at one time or another, especially if the amount of choice can be overwhelming. In abundance, they can elicit that dreaded ‘so what?’, glazed-eye effect. It’s a bit like going into modern music retail warehouses where there is a whole wall of the same model and they all begin to merge into one homogenous whole and the impact of each individual instrument, however good it is, can be lost. Cool and rare vintage Guitars aren’t like that and ones like the Map tend to stand out from the crowd.

In an attempt to keep things interesting, I actually made a conscious decision to seek out something that marks out a CRAVE Guitar as being a bit different from the run‑of‑the‑mill. By doing this, I might just become recognised (or ignored) for doing something a bit different from what everyone else does. In a world where guitars can sometimes look the same, feel the same, play the same, and sound the same, there needs to be something unexpected to make one stand out from the plain and ordinary. I simply can’t afford the really exotic examples, so my only option is play in the ballpark of ‘affordable vintage’ and throw in the odd curveball. Therefore, my ploy is to differentiate CRAVE Guitars from A.N.Other Guitar Shop, and the best way to do that is through the instruments themselves.

In addition, my simple brain processes told me that someone has to conserve and act as steward for a few selected examples of the more obscure, lower demand models for future generations. This may constitute foolhardiness or bravado but I don’t see anyone else doing exactly what CRAVE Guitars does.

The almost inexplicable allure of these oddities started me thinking, at which point you probably roll your eyes and think, “Oh god, here he goes again!!!” I have been, and still am, attracted to some very unusual vintage instruments that many pundits will automatically condemn. At least I have thought about it and made an irrational choice to be concertedly un-lemming-like and, perhaps worryingly, un-business-like.

I have plenty of evidence within the CRAVE Guitars’ family to support my conjectures. For instance, my compassionate adoption of some widely regarded ‘ugly duckling’ guitars, including:

  • 1974 Ovation Breadwinner
  • 1980 Gibson Flying V2
  • 1981 Gibson RD Artist
  • 1982 Gibson Moderne
  • 1983 Gibson Corvus II
  • … and now the 1983 Gibson USA Map
CRAVE Guitars’ Unconventional Guitar Designs

Then, there are the traditional mainstream brands that produced some marginal designs. In my view, these are also quite endearing and worth mentioning but, again, they are not favoured by the conservatives (yet). Perhaps these guitars, also part of the CRAVE Guitars’ family, may be best described as ‘plain ducklings’:

  • 1965 Gretsch Corvette
  • 1974 Rickenbacker 480
  • 1976 Music Man Stingray
  • 1977 Gibson L6-S
CRAVE Guitars’ Unconventional Guitar Designs

… then, there are the so-called ‘student’ models such as the short-scale offset Fenders (Musicmaster, Duo-Sonic, Mustang and Bronco), the dinky Gibson Melody Makers (and Epiphone Olympic) and the Silvertone 1449 (and 1457, as well as the full Danelectros). You may begin to get the picture. For some peculiar reason, I have an affinity for these less desirable (and therefore less valuable) instruments. They aren’t eminently collectable for the greedy investment brigade but I think they have many often‑overlooked positive attributes. Bring them together under CRAVE Guitars’ banner and I think they represent a pretty cool angle on a captivating period of modern guitar history.

CRAVE Guitars’ ‘Student’ Guitar Models

Even where the classic guitar designs are concerned, where possible, I try to seek out the unusual. For instance, I intentionally went for a Fender Stratocaster Dan Smith-era ‘2‑knobber’ and I’d like to get hold of a similar-period active Elite. Telecasters? I lean towards the Thinline, Deluxe and Custom (and Elite) rather than the standard. Offset Fender Jazzmasters and Jaguars? Bring them on. Unlike most, I think the Fender Coronado is cool, as is the Starcaster (the latter is still on my ‘wanted list’) Les Pauls? I prefer the Deluxe or the Recording (I’m still looking for a good one of the latter or its predecessors the Personal and Professional). Given the choice, I’d prefer a Junior or Special over a Standard or Custom most days (as long as I have the latter to hand as well!). Gibson Explorers or Firebirds? Yes please. Semis? I prefer the ES-330 to the ES-335. Go figure.

1983 Fender Stratocaster ‘Dan Smith’
CRAVE Guitars’ Variations On A Theme
CRAVE Guitar’s Fender Offsets

Here are some unusual models that are on CRAVE Guitars’ ‘wanted’ list…

There is, of course, a huge risk to venturing too far off the beaten track and into wild guitar country. Firstly, sinking inadequate, valuable funds into potential white elephants is not advisable in anyone’s book. You may be surprised to know that I actually do care about this for 2 reasons: a) I don’t have infinite funds to burn on a laughing stock of geeky guitars, and b) I might want to trade up at some point, so having unsellable guitars that no-one wants is not a good strategy. However, I like to think that one day, when people eventually see the light of day, my whacky and weird bits of obsolete firewood might actually become the desirable antiquities I think they deserve to become. In the meantime, they will remain curios of a bygone age.

Given that the real rarities will forever be out of my humble reach (a 1958 Gibson Explorer anyone? According to records, only 6 shipped that year), it means that my attention tends to be refocused on guitar delights from the 1970s and 1980s. Yes, before some of you get on your high horses, this is the exact same period that all ‘learned commentators’ vehemently and vociferously despise for poor quality, lost craftsmanship and corporate interference. The epoch that I’m talking about are the so-called ‘dark ages’ when CBS owned Fender, Norlin owned Gibson, Baldwin owned Gretsch and MCA owned Danelectro. However, my argument goes that, if you are rich or narrow-minded enough to close your eyes to anything post-1965, you will never see or experience some very creative experimentation. For example, the first tangible example of the Gibson Moderne didn’t appear until 1982-83 while the Gibson USA Map appeared only in 1983-84. Love these instruments (as I do) or loathe them (as many do), they shouldn’t be ignored without some contemplation. I maintain that there are many hidden treasures from this period and… one day… the nay-sayers will catch on and catch up.

There are plenty of odd creations from this period, some of which are great, some mundane, some remarkable and some downright awful. Into which category they fall into is not just what the purists say. For instance, there are some unpopular guitars out there with some very interesting attributes. Generally un‑loved Gibson examples include the S-1, Marauder, Sonex-180, Firebrand, ‘The Paul’, Invader, Challenger and Victory. Many of these unusual Gibsons are also on CRAVE Guitars’ ‘wanted’ list…

Fender also produced some unusual creations in the USA in the 1960s and 1970s, such as the Swinger, Marauder, the (mythical) Maverick, the XII, Bass VI and Montego II before going with the more mainstream but commercially unsuccessful Lead and Bullet. In Japan, Fender created guitars not based on previous  fender designs including the Performer, Katana and Flame. Fender’s strategy from the mid‑1980s seems to have been to experiment with Squier models – if unsuccessful, they wouldn’t damage Fender’s credibility but if successful, they could be re‑branded by Fender.

Some of the ‘budget’ USA Fenders on CRAVE Guitars’ ‘wanted’ list…

Trivia fact folks: In 1982, Fender strategically consolidated its budget off-shore production under the Squier brand in Japan. However, did you know that Squier as a musical instrument company actually dates back to 1890, founded as V.C. Squier by Victor Carroll Squier in Michigan, USA? Squier was predominantly a string maker and supplier for Fender from 1963 before being acquired by Fender in early 1965 shortly before Fender itself was taken over by CBS in the same year. Fender marketed Squier strings until 1972 and, by 1975, Fender had dropped the Squier name. Squier remained dormant until it was revived in 1982 as the main brand for guitars built by the newly established Fender Japan Ltd.

Some of these short-lived eccentric guitars from Fender and Gibson are truly rare beasts with just a few hundred or low thousands ever going into circulation. Some of them will eventually attract speculators, simply because of their brand, age and relative scarcity, or through trendy artist association. For instance, vintage market values for the previously unloved Fender Bronco soared after Alex Turner of Arctic Monkeys used one and collector interest in the model grew rapidly. When that investment trigger is pulled, just watch the vintage values spiral quickly to silly levels, as keen demand outstrips limited supply. The Bronco is another model on CRAVE Guitars’ ‘wanted’ list.

Capitalist economics are founded on the principle of growth and, in order to keep growing, companies have to innovate. Logic suggests that some ventures will be more successful than others. As the late, great Frank Zappa (1940-1993) once said, “Without deviation from the norm, progress is not possible”. He was right and that principle applies aptly to guitar heritage. When compared to the acknowledged classics, many of these lesser models didn’t last very long and quickly disappeared into relative obscurity without a second thought from musicians at the time. Many of these ephemeral idiosyncrasies and dead ends in the guitar family tree are the ones that fascinate me as much as the perennial classic designs do.

In the fickle consumer marketplace, success of new guitar models, even from major brands, isn’t pre-determined or assured. Just remember that some now-legendary Gibson guitars didn’t last long on their original release, e.g. the Explorer, Flying V (both 1958-59), Les Paul Standard (1958-1960), and ‘reverse’ Firebirds (1963-65), all of which were dropped due to poor sales, only to be reintroduced later to massive success. The Gibson Moderne was part of the ‘modernistic’ series designed in the late 1950s although it never reached market. Even Fender flopped with the original Jazzmaster and Jaguar. Now look at their popularity. I blame the punters myself (joke)!

As Stephen King wrote, “sometimes they come back”. The USA Map is not the only phoenix to rise from the ashes of past ‘failures’, following a quiescent period. Gibson examples include the L6-S, RD, Moderne and Melody Maker. Fender examples include the Coronado, Mustang, Duo‑Sonic and Bass VI. Glad to see them back, albeit in different form from their progenitors. We can expect these companies to keep trying to introduce shiny new models alongside the classics and these reintroductions for a new generation.

So is CRAVE Guitars’ skewed sense of objectivity in showcasing the oddball guitars from the past a risk worth taking in a fiercely competitive and currently unstable vintage guitar market? I think it is but you may well adopt a contrary view. Discuss…

I guess it’s all about balance – having enough of the widely-regarded classics to get a foot in the mental door of the attention deprived gearhead while also getting enough attention such that people become more aware of the delights of the many unique guitars that proliferate around the margins of major brand guitars. Is it just me or are those peculiar ‘ugly and plain duckling’ guitars mentioned above, fantastic examples of the guitar makers’ creative dalliances reflective of the world in which they were originally created? Will they ever be re‑evaluated as ‘beautiful swan’ guitars? Probably not, but they should not to be ridiculed as abhorrent out of prejudice without some sort of contextual re‑assessment.

Just take another look at the montages of some of the leftfield instruments from Fender and Gibson above and I challenge you to maintain that they are not worthy of your attention. I came across a plainly ignorant headline when doing this research for this article, “stupid CBS and Norlin era guitars”. I contest that such hyperbole represents uninformed rhetoric by someone who is possibly not very bright and mouthing off to get attention. I take the alternative view and suggest that they actually look pretty cool in context and they aren’t bad musical instruments to boot. Not only that, they make ideal entry points into the world of vintage guitar collecting, being relatively low cost and risk free. Yes, they have idiosyncrasies but so what? That just makes them all the more interesting.

What I must do, though, is to resist the temptation of obsessing solely on the weird and whacky to the exclusion of the familiar or it will just end up as a bizarre dead‑end, the point will be well and truly lost, and CRAVE Guitars will sink into the same obscurity as many of the oddities it intended to showcase. My aim is to present the unconventional alongside the conventional as necessary counterpoints of contemporary guitar design culture. Going Zen, they represent the yin and yang of guitars if you will.

Now that it seems I am ploughing this particular furrow, it reiterates the fundamental question I posed a couple of articles ago, that is, what the heck do I do next with CRAVE Guitars and how do I convert it into some sort of going concern? I’ve established that CRAVE Guitars has to be a modest entity, that it wants to be something different from the norm, but not so different that it becomes overlooked and invisible to would‑be enthusiasts and aficionados. I like to think that I’m doing something right.

You know what might just happen, based on my luck and actual experience? I will beat my head against the brick wall of impenetrable puritanical dogma until I eventually give up. The cynic inside me says that I’ll sell off the CRAVE Guitars’ family at ridiculously cheap prices just to move them on and, the day after I do that, the market will boom  and others would benefit from exactly what I’d been striving for in splendid isolation for the last 10 years. The scathing axioms of ‘I told you so’ and ‘he was before his time’ will ring hollow in my desolate dispossession. I’ve been in that position before and it’s not a very nice place to be. So I will persevere.

That’s enough of the doom and gloom. More Positive Mental Attitude required – CRAVE Guitars is still here and hopefully here to stay in one form or another for the foreseeable future. Let’s get back to the crux and rejoice the glorious miscellany of vintage guitars, including all the many heterogeneous ‘mutations’ that have occurred along the way. We wouldn’t be able to judge the sublime without the ridiculous to measure them up against. They are all part and parcel of our diverse, crazy, guitar‑distracted life.

The celebration extends to the 1983 Gibson USA Map that started this little debate in the first place. I think the Map is wonderful in a zany sort of way and we shouldn’t lose sight of it as part of the bigger picture. Isn’t it funny how a seemingly straightforward event can lead to something deeper and, from my perspective, quite interesting? One thing I’m certain of is that purchasing an ‘ordinary’ Strat or Les Paul would not have warranted this sort of conversation.

I mentioned at the top of this article that I deliberated as to whether to buy the Map or something else more sensible. You may ask, what else I might have gone for, had I chosen to forgo the opportunity of acquiring the Map? There are many vintage guitars that I would be tempted to go after; way, way too many to mention. However, on this occasion it wasn’t a straightforward either/or decision. It was go for this or wait until something else cropped up to spark my craving (sic!). The Map just got there first. However, it wasn’t an easy decision for all the reasons outlined above. What next for the Map? Not a lot; it is so unique, it’s likely to hang around for a while. I did think it might become CRAVE Guitars’ signature instrument but the Les Paul logo still fits better with the image, I think. Thoughts?

1983 Gibson USA Map

Unless something changes, there is nothing new in the procurement pipeline for CRAVE Guitars at the moment, so next month’s soliloquy is likely to be back to rambling randomness (or “pretentious waffle” as my other half calls it!). In the meantime, spread peace, love and music to change lives for good and let’s make the world a better place, one guitar at a time. I’ll be plinking CRAVE Guitars’ most recent vintage acquisitions, the 1978 Fender Mustang covered two months ago and the 1983 Gibson USA Map.

1978 Fender Mustang

I will keep looking for unusual guitars. On the basis of the research for this article, I may just take another look at what’s out there and report back in due course. The Map may just lead to something interesting!

Musically, I’m off too Looe Music Festival 2017 (29 September to 1 October) with The Jesus & Mary Chain, Lulu and Happy Mondays headlining and some other credible artists on the line up (The Undertones, Cast, Reverend & The Makers, etc.). This event signals that the UK’s music festival season is pretty much concluded for this year.

That’s it for now. Until next time…

CRAVE Guitars ‘Quote of the Month’: “Deviance is a lack of conformity which, to a degree is essential, as it separates the remarkable from the homogenous.”

© 2017 CRAVE Guitars – Love Vintage Guitars.

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June 2017 – At Last… New in at CRAVE Guitars

posted in: News, Observations, Opinion | 0

Finally, the much-heralded and eagerly(!)-awaited relocation (see March 2017 article → click to read) has taken place and the work really starts on making the new crib habitable first, and then liveable in. This has to be completed before CRAVE Guitars can be properly resurrected, so it is still some way off before ‘normality’ returns.

More importantly within this context, CRAVE Guitars’ ‘collection’ of vintage instruments is in temporary storage until I can create safe, secure and environmentally appropriate musical equipment space. Providing them all with a home will take both time and significant funds. In the meantime, the availability of vintage instruments, effects and amps to hand is limited, as only 4 made the initial expedition. Eek!

The recent thinning out of the guitar herd means that CRAVE Guitars is now substantially smaller (by about 15%) than before the move. In addition, a load of studio gear, modern amps and a plethora of modern, far eastern effects pedals, have now found new homes.

The advantage of marginal rationalisation is that CRAVE Guitars’ operating model has become better focused. For instance, after the cull, the only instruments and amps remaining are American-made, of which only two that are newer than 1989 (mainly for reference comparisons). In comparison, vintage effects are a bit more diverse. While the most modern was in 1988, the pedals come from America, Japan and Europe. Stomp boxes are, and always have been, a justifiable exception to the ‘made in USA’ rule simply because they are so integrated into our musical culture.

Another advantage of the pre-relocation clear out is that it released some limited funds for reinvestment. A modest injection of cash enabled the acquisition of a few interesting vintage bits and pieces, including:

Guitars:

1977 Gibson L6-S Deluxe
1970s Ovation Breadwinner 1251

Amp:

1979 Fender Musicmaster Bass

Effect Pedals:

1981 BOSS PH-1r Phaser
1981 Ibanez CS-505 Chorus
1985 BOSS TW-1 T Wah
1978 Ibanez PT-909 Phase Tone
1976 Electro-Harmonix Octave Multiplexer
1978 MXR Envelope Filter

Features and galleries on all these items can be found on the web site, so I won’t repeat the content here. Both of the ‘new’ guitars, the amp and two of the pedals were made in the USA, with the remainder of the effects coming from Japan. I think that they are all great additions to the CRAVE Guitars fold.

While keeping the core spotlight on Gibson and Fender guitars, the diversification into other brands is intended to broaden interest and appeal, recognising that there is more to musical heritage than the mainstream. Economics also plays a part, with vintage values rapidly increasing for the big brand’s desirable models. There are some fascinating cool and rare vintage instruments to explore.

It seems opportune to make no apology for the emphasis on 1970s and 1980s gear. Primarily, it was during these decades when my youthful obsession with music and, specifically, guitars began and probably peaked. Those new or second-hand guitars of that period are now becoming sought-after collectables, so I have a soft spot for them.

There are plenty of well-moneyed collectors scavenging 1950’s and 1960’s vintage pieces, hiking up the prices to ridiculous levels (again) while at the same time vociferously criticising some very credible 1970’s equipment in the process. The result is that many of us ordinary, enthusiastic mortals are increasingly becoming excluded (again) from instruments made in the ‘golden years’ by greedy investors and speculators.

I agree that there was some poor quality manufacturing from large conglomerates in the 1970s and 1980s, often caused by commercial pressures, manufacturing techniques and essential cost-cutting. However, progress needed to be made, especially in the face of far eastern competition. We shouldn’t forget that, during and the 1970s in particular, a swathe of innovation and experimentation took place that enabled the brands to sustain and rejuvenate. These strategic business factors are often overlooked or downplayed. The thing about innovation is that only some of it becomes successful, whenever it takes place. Let’s be honest, there has been plenty of dire output at other times too.  We do need to take care that we don’t fall into the trap that old is automatically good. So… my point is that the situation isn’t clear cut and, with careful selection, there is some really fine stuff out there, whatever the period.

Furthermore, and being a tad heretical, if it wasn’t for those major corporations rescuing and then keeping the failing brands going through lean years, they might have been lost to us altogether. Had they totally disappeared, we wouldn’t have the modern classics being made now by companies that care about the heritage. It is too easy to jump on the bandwagon and criticise the ‘70s and ‘80s without a thought for the practical. Wait a few years, see what happens and you decide whether my appraisal has some merit. It will be interesting to see what the long-term effect will be as a result of the exemplary output produced by the ‘boutique boom’ of the current decade.

Picking and choosing can lead to some fine vintage instruments being acquired at reasonable prices, if only because the avaricious vultures haven’t looked to make a big profit from them yet. Inevitably, it will happen and then, almost overnight, what these ‘experts’ call uncool now will suddenly become cool in order for them to make a buck. In the meantime, CRAVE Guitars is hopefully redressing the balance a bit and bringing some common sense to the debate. It is for these reasons that CRAVE Guitars is actively celebrating these guitars, amps and effects and stewarding as much as I can for future generations to enjoy.

Right… rant over (for now), so time to change the subject. While the ramifications of the relocation are working through, I am trying to keep CRAVE Guitars’ going as best as I can.

The CRAVE Guitars web site has been spruced-up. While on the surface, it doesn’t look very different, about a quarter of the site has been updated in one way or another. There is so much that I want to do with it. Hopefully, the opportunity will arise to improve it over coming months.

CRAVE Guitars Website
CRAVE Guitars

I am trying to sustain CRAVE Guitars social media output, as it is one area where one can’t take one’s eye off the ball. The platform is notoriously fickle and inactivity leads to being forgotten very quickly. During June 2017, CRAVE Guitars surpassed 2,000 Twitter followers (@CRAVE_Guitars). It took 2½ years of ceaseless hard work and over 11,000 Tweets to get there. I doubt that there is any tangible value other than global exposure for the brand (it is more a reputation than a business). One can only hope the investment in time and effort will be worth it in the end.

CRAVE Guitars – 2,000 Twitter Followers

Since the last article, Glastonbury Festival 2017 has come and gone. For the second year running, attendance wasn’t possible for family health reasons. It was very frustrating being relegated to an armchair/TV viewer. Nevertheless, this year’s festival which, even though I wasn’t there, got substantial CRAVE Guitars social media coverage. I have to say that the absence of the traditional festival quagmire was galling – mud-free Glastos are a rare thing and it would have been nice to experience a dry one. Even worse, there is no Glastonbury Festival in 2018, as it’s a fallow year to allow the dairy farm to recover. Furthermore, it isn’t clear whether the next one in 2019 will be held at Worthy Farm, Pilton, Somerset, UK. The farm is its spiritual, historical and, to me, only home. I hope that this year does not turn out be the last ever ‘real’ Glasto. If it moves away, it risks becoming just another bland event amongst a plethora of other generic music gatherings. I watch with interest and a touch of trepidation.

To compensate (a little) for missing Glastonbury, I’m looking forward to the local Looe music festival taking place at the end of September, almost on the doorstep. The Jesus And Mary Chain, Lulu and Happy Mondays are headlining. Interesting variety for a small regional event held towards the end of the festival season.

Note to self: Time to unpack and get back into plinking my planks. Until next time…

© 2017 CRAVE Guitars – Love Vintage Guitars.

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