January 2024 – A Brief History of the Bass Guitar

Prelude

WELCOME FAIR MUSIC‑MINDED PATRONS to the first CRAVE Guitars’ monthly article of the New Year. While we may be less than a full month into the year Two Thousand and Twenty Four of the Common Era, one hopes it is off to a good start despite global uncertainty (and insanity). Let us hope that those intent on geopolitical conflict come to their senses, unlikely as it may seem, rather than escalate tensions further. I don’t know about you but I don’t want to be part of the doomsday generation. Scary.

Bellum omnium contra omnes (the war of all against all)” – Thomas Hobbes (1588‑1679)

Getting back to the musical point, ask pretty much anyone with a slight interest in modern music culture, the question, “Who invented the first bass guitar?” and I’m sure a lot of people would say, “Leo Fender, of course”. Well yes… and no. In the world of vintage guitars, things are rarely quite as straightforward as one may at first think.

With the recent addition of CRAVE Basses to the CRAVE Guitars, Amps and Effects family, this month seems perfectly apt to take a quick look at how the electric bass guitar as we know it came into being and how it has become such an integral component of contemporary music.

Primarily as a guitarist, my dalliances with bass guitars up to now have, I admit, been spawned out of curiosity and exploration, rather than a serious preoccupation. Those dalliances, though, span well over four decades, so the bass encounter isn’t a single, short or recent ‘event’.

We do not start the story, as many might imagine in the 1950s. We’ll come back to that in a little while. Before we get there, though, we should go back quite a few years. Many, many years in fact, starting with the classical orchestral double bass, originating from the 15th Century or thereabouts. Then we’ll explore the modern‑day innovations starting in the 1920s and 1930s before the ‘big bang’ that really exploded in the 1950s and 1960s. Finally we’ll come up‑to‑date, with a look at the instruments, equipment, artists and sounds that have helped to shape the modern musical landscape. Finally, we’ll take a wee peak into the near future of bass instruments.


The fretless acoustic double bass

Before the solid body fretted electric bass guitar, popular music relied almost totally on the acoustic upright double bass for low frequency impact. The instrument’s origins date approximately to the 15th‑16th Century in Venice, Italy. Venetian musician, Silvestro Ganassi developed a ‘bass viola da gamba’ in 1542, widely regarded as the forerunner of today’s double bass. It wasn’t until around 1700, though, that the double bass became part of the opera orchestra. The double bass as we now know it is the largest and lowest‑pitched chordophone in the classical music orchestra.

As a quick recap, defined by the Hornbostel‑Sachs system of musical instrument classification, a chordophone is a musical instrument that makes sound from vibrating one or more taught strings by bowing, plucking or striking the strings. Examples of chordophone types include violins, guitars, and pianos respectively. The word chordophone stems from the Greek words for string (chordē) and sound (phonē).

For more on the historical origins of musical instrument classification (to provide a context for the development of the guitar), see CRAVE Guitars’ March 2018 article.

A Potted History of the Guitar Part I (The ancient world up to the early Renaissance):
March 2018 – A Potted History of the Guitar Part I (craveguitars.co.uk)

The traditional 4‑string double bass is usually played in one of two ways, either by rubbing the strings with a bow (arco) or by plucking the strings with fingers (pizzicato). Some modern double bass players, for instance in rock & roll and rockabilly, also use a distinctive ‘slap’ technique. This percussive sound derived from the ‘Bartók pizzicato’ (‘snap’ pizzicato) named after the Hungarian composer and pianist Béla Bartók.

Double Bass (courtesy of Roxanne Minnish)

Depending on the style of music, the double bass is also known by a number of other names, all of which refer to the same instrument. Some of these alternative monikers include bass, upright bass, string bass, acoustic bass, acoustic string bass, contrabass, contrabass viol, bass viol, bass violin, stand‑up bass, bull fiddle, doghouse bass and bass fiddle.

The traditional double bass is a large acoustic fretless instrument of the violin family that is played upright. The deep, resonant, woody tone of the double bass endows it with a very different sound when compared to the modern solid body fretted electric bass guitar. The tuning of the double bass is different from other members of the orchestral sting instruments, in that it is tuned in fourths (E‑A‑D‑G) rather than a violin’s fifths (G‑D‑A‑E). The double bass, then, is tuned the same as a modern bass guitar, an octave below the bottom four strings of a 6‑string guitar in standard tuning. This particular characteristic aided the bass’s transition from classical to modern day musical styles.

Originally, double basses were more likely to have three strings until four strings became commonplace by the 19th Century, by which time the standard format and construction of the double bass had become established. There are, however, 5 and 6 (or more) string variants and there are also various alternative tunings.

The double bass has been the mainstay of orchestral string sections and chamber music for several centuries in one form or another. It was predictable that, with the emergence and evolution of the major modern popular music genres, such as jazz, blues and country & western that the double bass would become the go‑to bass instrument, at least up until the 1960s when the solid body fretted electric bass guitar became predominant. However, the double bass hasn’t disappeared from contemporary music completely. Plenty of present‑day artists still use or revert back to the double bass for authenticity and/or effect.

The main drawback experienced by many players is that the double bass is a substantial piece of equipment. The full‑size double bass is almost 75 inches (190cm) tall, weighing in at c.20‑25lbs (9‑11½kg), without its hefty case. The scale length is set at around 42” (107cm), much longer than most modern bass guitars. Given these dimensions, the double bass is sizeable, cumbersome, unwieldy and plain heavy, making it far from the easiest of instruments to move around or play. There are smaller double basses including ¾, ½ and ¼ size, mainly aimed at younger players. Even so, the double bass not for the faint hearted, as the smallest ¼ size instrument is still over 61” (156cm) tall.

Another drawback is the double bass’s acoustic construction. Like the acoustic guitar, in the first half of the 20th Century, the acoustic double bass’s lack of volume made it hard to be heard in a jazz‑era big band mix unless there was some form of electrification through either a magnetic pickup or a microphone connected to an amplifier and, even then, acoustic instruments can be prone to feedback in high sound pressure level environments.

Traditional double basses are not only large but, because of their construction, they are also quite expensive, making them a major investment and therefore difficult for novices or younger players to access and learn.

Even so, despite its limitations, during the 20th Century the double bass became widely used in a diverse range of modern music genres, including jazz, blues, swing, rock & roll, rockabilly, country & western, bluegrass, folk, funk, reggae, metal, rock, pop, tango and visual media soundtracks.

Trivia: Believe it or not, there is an even larger bass, first built c.1850 by the French luthier Jean‑Baptiste Vuillaume (1798‑1875) in Paris. The octobass, as it is called, has three strings and is basically a larger version of the double bass tuned a further octave down. The octobass is a truly gargantuan beast, approximately 137” high (348cm).


The electric upright bass

To enable modern players to experience the spirit of the acoustic double bass in a more convenient and amplified form, there is the modern Electric Upright Bass (EUB), which is also played, as its name suggests, upright, like a traditional double bass.

EUBs allow for greater portability while retaining the playing style and general sound of its forebear. As the EUB doesn’t require the substantial acoustic resonating chamber of a double bass, they often feature a ‘skeleton’ body, making it much smaller, lighter and cheaper to produce. The minimal structure may have either a solid body or a small acoustic body.

A magnetic, piezo or condenser bass pickup provides the means to route the signal via a bass amplifier to loudspeakers. Like a double bass, the EUB’s strings can be bowed or plucked, although that is dependent on fingerboard and bridge radius. While evoking its acoustic origins, the structural and electric characteristics of the EUB endow it with a unique sound all of its own.

As the EUB’s construction isn’t bound by convention like its orchestral sibling, the flexible format allows for a range of scale lengths to be employed from around 30” (76cm), through 34” (86cm) like a long scale bass guitar to the full 42” (107cm) of a double bass, making it much more accessible to a range of players. Almost all EUB necks allow for a full two‑octave range and most but not all are fretless. Compared to the double bass or the electric bass guitar, the electric upright bass tends to be a modern, notable but relatively niche instrument. There are EUB models at all price points, making it easier for novices and experienced players alike.

The first production electric upright basses were developed independently in the mid‑1930s by Regal (Electrified Double Bass), Vega (Electric Bass Viol), Rickenbacker (Electro Bass‑Viol) and Audiovox (bull fiddle – see below). Gibson introduced their special order Electric Bass Guitar in 1938, which was still an upright fretless instrument with a hollow body and a magnetic pickup.

Manufacturers of electric upright basses include Framus, Ampeg, Warwick, Ibanez, Yamaha, Palatino, NS Design (Ned Steinberger), and Harley Benton.

Electric Upright Bass

The first solid‑body fretted electric bass guitar

As hinted at above, while Leo Fender was the major innovator associated with the solid‑body fretted electric bass guitar, he wasn’t the first. He was beaten to the starting post by at least some 15 years. Hardly a photo finish!

The first indication of the possible future of a bass guitar was in 1924 when the legendary Gibson designer, Lloyd Loar came up with a prototype electric bass. The Loar concept focused on the body, pickup and strings but with little additional detail. Loar’s radical design was rejected by Gibson management at the time. Loar left Gibson shortly thereafter in 1924, so his visionary ideas for an electric bass guitar went no further.

Nearly a decade later, around 1933, American musician and inventor Paul H. ‘Bud’ Tutmarc (1896‑1972), based in Seattle, Washington, began experimenting with reducing the size of the double bass to a more manageable instrument. Tutmarc originally devised an electrified fretless double bass‑style instrument described as an electric 4‑string upright ‘bull fiddle’, slightly smaller than a cello.

It’s worth a quick diversion to go back in time to take in an original report from the ‘Seattle Post‑Intelligencer’ newspaper, which published the story on 17 February 1935. The headline read, “Pity Him No More – New Type Bull Fiddle Devised.”

The article went on to state that, “People have always pitied the poor bass-fiddler… who has to lug his big bull-fiddle home through the dark streets after the theatre closes. But he doesn’t have to do it anymore. Because Paul Tutmarc, Seattle music teacher and KOMO radio artist, has invented an electric bull-fiddle. One you can carry under your arm. And it doesn’t even need a bow, either. You pluck a string – and out of the electric amplifier comes a rich, deep tone, sustained as if five or six bass violinists were bowing five or six bass‑violins with masterly artistry. The tone is sustained as long as you want it, too, without a bow.” The instrument described in the article was a cello‑like upright fretless instrument with an electromagnetic pickup.

Tutmarc was, however, about to do something far more radical. By 1935-1936, Tutmarc, had changed direction and developed the first solid body fretted electric bass guitar, pretty much recognisable in its modern form. It was this version of Tutmarc’s bass that was intended to be played horizontally, rather than upright, in a similar way to the modern bass guitar. The 1935 sales catalogue for Tutmarc’s company Audiovox featured his ‘Model 736 Bass Fiddle’, a solid‑bodied electric bass guitar with four strings, a fretted neck, with a 30½” (775mm) scale length, an ebony (or purpleheart) fingerboard with 16 frets, a black walnut body, a hidden single Tutmarc‑Stimpson horseshoe pickup below a mirror-steel faceplate, and a single volume control.

Tutmarc AudioVox Model 736

In addition, as an electric bass guitar would be pretty much useless without the means to amplify the sound, Audiovox also sold an accompanying ‘Model 936’ bass amplifier with 18 watts of power and a 12” Jensen Concert speaker.

Around 100 of the Model 736 Audiovox bass guitars were made in the mid‑1930s. However, there are only thought to be three Model 736 Tutmarc bass guitars still in existence today, making them remarkably rare. One belongs to the Experience Music Project (EMP), now known as The Museum of Pop Culture (MoPOP), a non‑profit enterprise founded by Microsoft co‑founder Paul Allen in 2000 and based in Seattle, Washington state, USA. In 2018, a 1936 Audiovox Model 736 bass guitar was reportedly sold by Tutmarc’s grandson on eBay for $23,850.

Sadly, for Tutmarc, the Audiovox 736 was not a commercial success. The price tag was high for the mid‑1930s, in a country still severely affected by The Great Depression (1929‑1939). The 736 bass fiddle originally cost $65 and the matching 936 bass amplifier cost $75, placing it well out of reach for many musicians. The high price and the radical concept didn’t attract enough musicians at the time and it wasn’t long before it was discontinued and was subsequently forlornly forgotten to history. Tutmarc’s company, Audiovox folded in 1950.

It can well be argued that Tutmarc was ahead of his time. Perhaps it is a case of supply looking for a demand that consumers didn’t know they needed. Maybe it was bad timing and/or bad luck. The Model 736 also arrived shortly before the outbreak of World War II when the guitar manufacturing industry was deemed ‘non‑essential’ and resources were diverted to the American war effort. Furthermore, a bass guitar didn’t seem to fit seamlessly into any of the prevailing musical styles at that time.

It is surprising, though, that such a significant innovation in guitar history isn’t more widely known about. Perhaps it is time, nay overdue, for Tutmarc’s milestone achievements to be deservedly recognised.

One company, Luthiery Laboratories, makes modern‑day replicas of the Audiovox 736, keeping the spirit of the original instrument alive.

Audiovox 736 Bass (1/4) ~ Luthiery Laboratories (luthierylabs.com)


The first commercially successful mass produced solid body fretted electric bass guitar

And so it was that the scene was set for someone else to step in and make the bass guitar ‘a thing’. That someone else was Clarence Leonidas Fender (1909‑1991). Unlike poor old Paul H. Tutmarc, you may just have heard of him.

“I wonder if I could make an electric bass” – Leo Fender (1909‑1991)

For more on the history and development of Fender guitars and musical equipment, see CRAVE Guitars’ August 2018 article for the context behind Fender solid body electric guitars.

A Potted History of the Guitar Part VI (1950s and 1960s):
August 2018 – A Potted History of the Guitar Part VI (craveguitars.co.uk)

Once the proverbial ball started rolling, the bass guitar had a phenomenal, transformative and relatively rapid impact on modern music that cannot be underestimated or understated. It is also very easy to take the electric bass guitar’s presence on stages, in studios and bedrooms all around the world for granted. Back in 1950, though, no‑one other than a select few in Fullerton, California had any idea of what was to come.

So… what are we actually talking about? The answer, after the lengthy preamble (apologies for keeping you on tenterhooks for so long), is the mighty Fender Precision Bass. Three little words. Game changing, era defining and well‑deserving of all the hyperbole attached to it over the past seven‑plus decades. So much has been written about the Precision that there is little need to dredge up the detail again, so what follows is a brief overview.

Leo Fender was working on a prototype back in 1950, bringing the world’s first commercially successful mass‑produced electric bass guitar to market in 1951. Fender designed the Precision Bass (often shortened these days to P‑Bass) to overcome the many drawbacks of the acoustic double bass alluded to earlier in this article. Even the name, Precision, referred to the fretted neck to enable musicians to play in tune far more precisely than on the double bass’s fretless neck. Conservative double bass players may well have looked at the Precision Bass in the same way that conservative guitarists looked at the Fender Telecaster, which had been introduced a year earlier in 1950. Consternation and indignation were probably natural initial reactions from the ‘old‑school’.

At its most basic, the Fender Precision Bass is a solid body, 4‑string bass guitar equipped with a single pickup and a one‑piece 20‑fret maple neck with rosewood or maple fingerboard. It all sounds so very straightforward and unremarkable nowadays doesn’t it?

The Precision Bass didn’t, however, appear fully formed. The original design of the Precision borrowed several design features from the Telecaster guitar, other than the double cutaway body. Initial models carried one single coil pickup, a slab body, large scratchplate and a Tele‑like headstock.

After Fender introduced the Stratocaster guitar in 1954, some of its design features were brought over to the Precision including a contoured body and a Strat‑like headstock. The original pickup was replaced with a single split coil hum cancelling staggered design and a sleeker redesigned scratchplate. It is this version of the Precision from 1957 that has stayed in production largely unchanged to the current day. There have been many, many variants with numerous changes in specification over the years, including a fretless version (ironically, given the origin and intention of the Precision’s name). 5‑string versions, 22‑fret necks, active electronics, multiple pickups, etc. followed.

The original pre‑1957 Precision design has been re-issued by Fender at times over the years, often called the Telecaster Bass to differentiate it from the post‑1957 Precision specification.

The popularity of the Fender Precision Bass grew significantly throughout the 1950s especially with rock & roll and country fraternities, as well as with session musicians. During the 1960s the solid body fretted electric bass guitar became dominant in most modern musical genres. During the early days, there wasn’t a great deal of choice in terms of alternatives to the Precision but that was to change later on.

1977 Fender Precision Fretless Bass

Fender capitalised on their supremacy by introducing the solid body fretted electric Fender Jazz Bass in 1960 (originally called the ‘Deluxe Model’). The svelte Fender Jazz Bass (often now shortened to J‑Bass) was designed to appeal to a different customer base. Like the offset bodied Fender Jazzmaster guitar, it was aimed squarely at the dyed‑in‑the‑wool jazz community. However, like the Jazzmaster, the Jazz Bass’s appeal spread far wider than jazz musicians. Like the Precision, the Jazz Bass has rightly become an iconic industry standard solid body electric bass guitar.

Throughout the years, both the Precision and Jazz Bass have featured sizeable chrome covers over the pickup and the bridge, despite these items limiting playing techniques such as palm muting the strings. As the covers are purely aesthetic, rather than functional components, it is fair to say that the vast majority of musicians removed these covers permanently.

Without doubt, the Fender Precision Bass and its younger sibling the Jazz Bass are icons of contemporary music and remain hugely popular today. Consumers can purchase genuine P‑Bass and J‑Bass models from the budget Fender‑owned offshore‑produced Squier brand, through Mexican and American‑made Fender models, to the high‑end Fender Custom Shop versions. Throughout the decades, the Precision and Jazz Bass models have oft been imitated and/or blatantly copied by other manufacturers, eager to cash in on Fender’s industry‑dominant status.

Understandably, over the years, the Precision and Jazz Bass have become highly collectable, especially the earliest models. The highest vintage market prices undoubtedly belong to the models from 1951 (Precision) and 1960 (Jazz Bass) to 1965, when Leo Fender sold his company to industry giant CBS. Fender equipment from this period is known as ‘pre‑CBS’.

For more information on the Fender Precision and Jazz Bass, just complete any Internet browser search and, alongside a great deal of drivel, there is a massive volume of fact and opinion available, often described in forensic detail.

1989 Fender Jazz Bass American Standard Longhorn

Evolution of the electric bass guitar

It is probably fair to say that, since 1951 and the introduction of the Fender Precision Bass, other brands were in the position of having to play catch up. In particular, Fender’s biggest competitor, Gibson, was wrong‑footed and they have never been able to compete on a level playing field. In 1953, Gibson released the EB‑1, which was a violin‑shaped solid mahogany body bass with a set neck. The EB‑1 didn’t catch on and was replaced by the semi‑acoustic ES‑335‑shaped EB‑2 in 1958, the SG‑shaped Gibson EB‑0 in 1959 and the EB‑3 (made famous by Jack Bruce of Cream) in 1961. While the semi‑acoustic EB‑2 proved popular, its Epiphone‑branded counterpart, the Epiphone Rivoli proved more successful. All these early Gibson basses used a shorter 30½” scale. In 1959, Gibson also released a hollow body EB‑6 6‑string bass.

Possibly Gibson’s best contender for an iconic bass guitar is the Gibson Thunderbird, originally introduced in 1963. The Thunderbird was based on Gibson’s Firebird guitar, designed by legendary American car designer Raymond Dietrich (1894‑1980). The Thunderbird was the first Gibson solid body bass to use the 34” scale made popular by Fender. Like the Firebird, the Thunderbird was redesigned in a simpler ‘non‑reverse’ form for 1966 and the original ‘reverse’ shape wasn’t reissued until the mid‑1970s. During the 1970s, Gibson also released the Ripper and Grabber basses but neither really captured bass players’ imaginations (or their precious dollars!). Later additions like the Gibson Triumph, Victory and RD basses didn’t fare much better as viable competition for Fender’s stalwarts. Epiphone have Thunderbird and EB basses in their line‑up alongside Epiphone‑specific basses such as the Newport and the Embassy.

Over at Danelectro in Neptune, New Jersey, Nathan Daniel launched the world’s first 6‑string bass, the UB‑2 in 1956 comprising a single cutaway semi‑hollow bass with a 30” scale, 24 frets and dual single coil pickups, earning its nickname the ‘Tic Tac bass’. In 1958, Danelectro replaced the UB‑2 with two new 6‑string bass models. The first was the Long Horn 4623 bass with a radical new lyre‑like design 24 frets, and a short 25” scale. The other was the Short Horn 3612 with stubby double cutaways, 29½”scale and only 15 frets. All Danelectro models substantially undercut the retail prices of both Fender and Gibson’s basses. The 6‑string models seemed to attract guitarists rather than bass players to their designs, providing a novel bridge between guitar and bass camps.

It should be noted at this point that older 6‑string basses are generally tuned an octave below a guitar in standard tuning, to E-E, while the baritone guitars that were appearing at the time were tuned either to B‑B or A‑A. On the other hand, modern 5‑string basses simply add a lower B string while modern 6‑string basses tend to add lower B and higher C strings compared to an equivalent 4‑string bass. Confused?

Meanwhile, back in the 1960s, Fender weren’t resting on their laurels. Following the popularity of the ‘student’ Mustang guitar, Fender introduced the short scale Mustang Bass in 1966. The Mustang Bass spawned two later variants, the Bronco Bass (introduced in 1967) and the Musicmaster Bass (introduced in 1971). Fender also released two esoteric ‘bass’ guitars, the Fender Bass V (introduced in 1965), which was the world’s first 5‑string bass guitar and the 6‑string Bass VI (introduced in 1961). The latter was strongly influenced by the Fender Jaguar guitar design. The Bass VI was Fender’s upmarket response to the Danelectro 6‑string bass introduced 5 years earlier. The Bass VI is unique in having 3 pickups, 6 lighter gauge strings, a short 30” scale, a floating bridge and a mechanical vibrato as used on the Jazzmaster/Jaguar guitars, as well as a removable string mute. To compete with the Gibson EB‑2 and Epiphone Rivoli thinline semi‑acoustic basses, Fender introduced the hollow Coronado Bass in 1966.

In addition, the ‘other’ Californian company, Rickenbacker, run by F.C. Hall at the time, also wasn’t going to be left on the side‑lines in the bass department. Rickenbacker had hired Roger Rossmeisl (1927‑1979) who designed the brand’s key guitars and the 4000 series basses. The Rickenbacker 4000 bass with its distinctive cresting wave body outline and thru‑neck construction was launched in 1957. Subsequent models were named 4001, 4002, 4003, 4004, all being variants of the same basic instrument. There isn’t enough space to go into the specification differences here.

Rickenbacker 4001

A decade after Leo Fender left the company that still carries his name today, Music Man was formed in California and released Leo Fender’s vision for the next evolution of his era defining bass guitars. The Music Man Stingray Bass was released in 1976 with a single large bridge humbucker, distinctive 3+1 headstock, innovative on‑board active electronics and an integral string mute. While Music Man’s guitars never caught on at the time, the Stingray Bass has joined Fender and Rickenbacker as an iconic design for many bass musicians. The Stingray Bass was especially popular for funk slap‑style bass technique for the likes of Louis Johnson of the Brothers Johnson.

1978 Music Man Stingray Bass

There are a few other notable basses, such as the German Höfner ‘violin bass’, the 500/1, made famous by Paul McCartney of The Beatles. This model, introduced in 1955, with its carved solid spruce top and humbucking pickups, is often nicknamed the ‘Beatle Bass’. Beyond the Beatles connection, though, the 500/1 remains a relatively minor entry in the bass stakes, while the company’s only other notable entry being the Höfner Club and Verythin basses.

Another oddity to mention at this point is the Swedish Hagström H8, unique for being the world’s first mass‑produced 8‑string bass, with four pairs of strings on a short 30” scale. The H8 was only produced briefly from 1967‑1969.

Throughout the 1960s, 1970s and 1980s a plethora of other companies jumped on the bandwagon, eager to make the most of the massive increase in demand as rock, pop and other genres proliferated. Many of the basses produced during this time were flagrant facsimiles of the best‑selling American brand models, often by Japanese companies (now termed ‘lawsuit‑era’ copies). Other companies like Warwick in Germany were making their own headway with their successful original‑design Thumb and Streamer basses.

Today (2024), Fender arguably still rules the roost with basses covering all bases (sic!) from budget to elite models. All other brands stand firmly in Fender’s enviable shadow. While Fender may dominate, there are now plenty of alternative options. There are some incredible bass guitars out there, some of which are listed later in this article for those that want to diverge from the predictable industry standard ‘Fender sound’. There are numerous ways to deviate from the common path, with different brands, string/pickup configurations, electronics, scale lengths, body construction, etc. The quality of budget instruments is vastly superior to anything available in the past and provides a strong basis (again, sic!) for players seeking to learn and develop their skills.


The acoustic bass guitar

While the solid body electric bass guitar finally took the world by storm from the 1950s and 1960s, the acoustic bass guitar has proved to be another modern, notable and niche instrument. The first (largely unsuccessful) attempts at acoustic bass guitars began to appear in the 1950s as a logical extension to its electric counterpart.

Historically, one of the earliest acoustic bass‑like instruments was the Mexican guitarrón, which has its roots in the 16th Century and is widely used in Mexican Mariachi bands. While looking similar to a guitar, these huge instruments were either 6‑string or 12‑string acoustic instruments, tuned in A‑D‑G‑C‑E‑A.

In 1972, Ernie Ball introduced the Earthwood acoustic bass guitar, stating that “…if there were electric bass guitars to go with electric guitars then you ought to have acoustic basses to go with acoustic guitars.” A simple yet ‘blindingly obvious’ observation, given the benefit of hindsight. Ernie Ball took a guitarrón, being the nearest thing to an existing acoustic bass guitar, and created a more practical instrument for guitar‑centric American consumers. The Earthwood was relatively short‑lived but the foundation of the acoustic bass guitar was established. American company Washburn took the concept and created more successful instruments that coincided neatly with MTV’s Unplugged concert series (1989‑1999). Interestingly, despite starting it all, Ernie Ball does not have an acoustic bass guitar available to buy at the time of writing.

Acoustic bass guitar construction is essentially similar to the steel‑strung flat top acoustic folk guitar, with a larger hollow wooden body and a longer scale neck. Most acoustic basses have four strings, tuned in the same way as an electric bass, E‑A‑D‑G, an octave below a standard guitar. The majority of acoustic basses have fretted fingerboards, although some are fretless.

Acoustic Bass Guitar

Like many modern day acoustic guitars, many acoustic bass models have pickups to enable them to be amplified for stage use or DI’d for recording purposes. Some instruments are thinline electric semi‑acoustic basses while others are full‑depth electro‑acoustic basses. These are designed primarily as acoustic basses with an on‑board pickup for additional amplification when needed.

Today, there are any number of acoustic bass guitars on the market for every level of player and every price point from many key manufacturers including, amongst others; Martin, Taylor, Guild, Fender, Takamine, Ovation, Tanglewood, Epiphone, Warwick, Epiphone, Washburn, Godin, ESP, Breedlove, Larivée, Framus, Hohner, Ozark, Dean, D’Angelico, Ibanez, Sigma, Alvarez and Cort.


Bass guitar amplification

In the early days of bass guitars, brands released bass amplifiers to accompany their instruments, often sold as a package (see Tutmarc’s Audiovox above, for example). Other brands like Rickenbacker did the same in the early days. The main difference between guitar amps and bass amps is that the latter are tuned specifically to reproduce bass frequencies accurately. A standard 4‑string bass guitar produces low frequencies in the range 41Hz to 100Hz with overtones extending up to 4‑5kHz (not dissimilar to an acoustic double bass in fact).

In terms of sound pressure levels, bass frequencies need more power to be heard by the human ear/brain at the same volume as higher frequencies, so bass amps tend to have higher power ratings than guitar amps. In the past, speakers for bass also tended to be larger with 12”, 15” or even 18” to shift the amount of air needed at lower frequencies. In contrast, guitar speakers tended to be 10”or 12”. Bass speaker cabinets, especially those with multiple speakers, normally had sealed or ported enclosures to increase volume. For all these reasons bass amplifiers and speaker cabinets tend to be different to their guitar equivalents.

Probably the most famous brand associated specifically for its bass amplification is the American company Ampeg, founded in 1946 and now under the ownership of Japanese giant, Yamaha. Ampeg started out attempting to amplify the acoustic double bass in 1949 by using a microphone/pickup in the instrument’s stand. The ‘Amplified Peg’ as it was called was then shortened to ‘Ampeg’ and the rest, as they say, is history. Their most famous range of amps was the 300W Ampeg SVT from 1969 and their bass combo amps, the B‑15 from 1960, as used by the likes of Motown session bass player James Jamerson.

It was no surprise that Fender, the leader in the world of bass guitars from the 1950s should also produce bass amps/cabs. Perhaps the most famous Fender bass amp was the Bassman from 1952 onwards, first introduced as a combo valve amp with a 15” speaker. The most desirable though, was the Dual Rectifier Bassman valve combo with 4×10” speakers. From 1960. Fender also released a ‘piggy back’ amp head and speaker cabinet design to cope with higher power levels and to provide flexibility. From 2000, Fender released a solid state version of the legendary Bassman amp. The original valve Bassman also became beloved by many guitar players for its tone, for instance by the late blues rock guitarist, Stevie Ray Vaughan (SRV).

Student bass players also needed a bass amp. So Fender introduced the Musicmaster Bass amplifier in 1970, as a companion to the Fender Musicmaster Bass guitar. The Musicmaster Bass combo amp was a very simple affair with one channel, 12W of power, volume and tone controls and a single 12″ Fender speaker. Like the Bassman, it has latterly been enjoying a bit of a revival as a budget vintage amp for guitarists. The Musicmaster Bass amp was discontinued in 1982 after the introduction of the Fender Studio Bass combo and Japanese Fender Sidekick Bass 30. Nowadays, the extensive Fender Rumble series has proved very popular with bass players.

Legendary British amplifier company Marshall was not going to be left behind. Marshall’s first 100‑watt bass head was the JTM 45/100 / JTM 45 Super 100 model. Another, also dating from the second half of the 1960s, is the JMP #1992 Super Bass 100 (100W) and JMP #1986 Bass (50W). Like the Fender Bassman, the Marshall Super Bass 100W also proved popular with guitarists. Bass players were also known to use the Marshall #1963 Super PA (50W) and Marshall #1968 Super PA (100W) amps.

Another legendary British amplifier company, VOX produced bass versions of its AC‑15 and AC‑30 combo amps. These were followed in 1963 by the VOX T‑60 and Foundation amps, the latter promoted by Bill Wyman of the Rolling Stones.

German acoustic amp company AER also produce a range of bass amps, particularly well‑suited to amplifying acoustic and electro‑acoustic bass guitars.

Bass guitarists turn out to be a little less conservative than their guitarist counterparts, especially when it comes to amplification and speaker cabinets. For instance there are plenty of modern‑day bass amps that use efficient solid state D‑class amplification (a type of amplifier that uses digital switching technology to amplify audio signals efficiently), with very high power ratings – 500W and 600W or more being not uncommon. Bass amps often also make wide use of sophisticated on‑board EQ. Speaker cabinet configurations also tend to be more versatile with reflex ports, horns, tweeters and combining multiple speaker types being common.

There are many other valve, solid state or hybrid bass amplifier manufacturers not mentioned above, including Trace Elliot, Ashdown Engineering, Mesa/Boogie, Peavey, Music Man, Hiwatt, Laney, Sound City, H/H, WEM, Hartke and Orange.


Bass guitar effects

Things have changed a great deal over the decades since 1951. In the early days of the solid body electric bass guitar, most players plugged straight into their amps without much in the way of tone augmentation.

By the 1970s and 1980s bass players had a paucity of effects specially designed for their instruments, so they generally adopted guitar effects with just a few bass‑specific pedals to choose from. Since the industry started to migrate to digital technology from the 1980s onwards, the major effect companies began to produce pedals designed primarily for use with bass guitars. Now, in the 2020s, there is plenty of choice with most of the big players in the effect industry now making bass‑specific effect pedals, including Electro‑Harmonix, MXR, BOSS, Ibanez, Fender, Laney and Ampeg.

In addition, from around the start of the new millennium, a number of manufacturers turned their ideas for integrated multi‑effect units into practical musicians’ tools that became popular for both guitar and bass, including BOSS, VOX, Zoom, Tech 21, Behringer and Valeton.

In 1998, Line 6 introduced a ground‑breaking innovation called the POD, which put many guitar effects, amps and cabinet emulations into a single portable unit. While the little red kidney shaped POD was initially directed at guitarists, the rack mounted Line 6 POD Pro models came in both guitar and bass versions. Since then, Line 6 and other manufacturers now combine guitar and bass amp/effect/cabinet emulations into a single unit. These units are constantly improving and are gradually replacing stage backlines with direct input (DI) into PAs/monitors, as well as into studio desks/DAWs. Along with the POD, Line 6, also now part of Yamaha, is still in the same business with their extensive Helix range.

Alternatives to the Line 6 POD and Helix units include the Axe-Fx III from Fractal Audio, which is a pro‑level amplification/effects processor suitable for both guitar and bass. Meanwhile, Kemper Amps took a slightly different route with their Profiler, which has all‑in‑one effects, amplifier and speaker cabinet profiles designed for both guitar and bass.

Just to finish off, there are numerous boutique effect pedal manufacturers that produce stomp boxes, often to very high degrees of quality, including brands such as Way Huge, TC Electronic, EarthQuaker Devices, Darkglass, Aguilar, Origin Effects, Free The Tone, Providence, Source Audio, Walrus Audio, ZVEX, Mooer Audio, Sansamp, Digitech, Eventide, Strymon, JHS, Keeley and Empress Effects.


Iconic (and other) bass guitars

The next sentence is likely to be highly provocative and intentionally so. While there are innumerable bass guitar models out there from 1951 to the current day, there are probably only four bass guitar models that can truly be called iconic (i.e. something that is widely considered to epitomize an era, culture, community or place). The four key instruments – none of which are based on guitar equivalents – that stand head and shoulders above the rest are:

Truly iconic bass guitars:
Fender Precision Bass (1951‑date)
Fender Jazz Bass (1960‑date)
Rickenbacker 4000 series (1957‑date)
Music Man Stingray Bass (1976‑date)

In addition, below are listed just a very few of the other great electric bass guitars manufactured from 1951 onwards. This is far from a comprehensive list and is intended only to be broadly indicative of the type.

Fender bass guitars:
Fender Bass V
Fender Bass VI
Fender Coronado Bass
Fender Mustang Bass
Fender Musicmaster Bass
Fender Performer
Fender Telecaster Bass
Squier Bronco Bass

Gibson bass guitars:
Gibson EB series
Gibson Thunderbird
Gibson Explorer Bass
Gibson Melody Maker Bass
Gibson Grabber/Ripper/G3
Gibson RD series
Gibson Triumph
Gibson Victory
Gibson 20/20 Bass

Epiphone bass guitars (not including Epiphone versions of Gibson basses):
Epiphone Embassy
Epiphone Newport
Epiphone Rivoli
Epiphone Viola

Other American brand bass guitars:
Alembic Series 1/2
Ampeg Dan Armstrong Lucite
Ampeg AEB-1
BC Rich Eagle
BC Rich Mockingbird
BC Rich Warlock
Danelectro Longhorn 4623
Danelectro Shorthorn 3612
G&L JB2
G&L L1000/L2000
Gretsch 6071/6072
Gretsch G2220 Junior Jet
Gretsch 5440 Electromatic
Guild B-301/B-302
Guild Starfire
Harmony H22
Harmony H27
Jackson JS
Kramer 450-B/650-B
Kramer DMZ
Lakland Skyline
Music Man Sabre
Music Man Sterling
National Val Pro Model 85
Ovation Magnum
Peavey T-40
Peavey Millennium/Milestone
PRS SE Kestrel/Kingfisher
Schecter Omen
Schecter Stilletto
Silvertone 1440 series
Steinberger Spirit XT
Steinberger Synapse
Supro Pocket
Travis Bean TB2000
Washburn Taurus

European bass guitars:
Burns Sonic
Hagström H8
Höfner Club
Höfner HCT-500/1
Höfner President
Hohner B2
Hohner The Jack
VOX Clubman
VOX Cougar
VOX Phantom 4
VOX Sidewinder
VOX VBW Teardrop Bass
Wal Mk1/Mk2
Warwick Thumb/Streamer/Infinity/Corvette
Warwick Rockbass

Japanese bass guitars:
Other than perhaps the Yamaha BB and TRBX series, and the Ibanez SR and TMB series, Japanese bass guitars do not have the same level of brand/model heritage when compared to those produced by American and European companies. There are, however, many Japanese basses produced by companies such as Ibanez, Tokai, Greco, Jedson, Westone, Teisco, ESP/LTD, Fernandes and Aria.

“Without the Fender bass, there’d be no rock n’ roll or no Motown. The electric guitar had been waiting ’round since 1939 for a nice partner to come along. It became an electric rhythm section, and that changed everything.” – Quincy Jones (1933‑)


Famous bass players

Below are listed seventy of the world’s most famous and influential bass players – alive and departed – including upright double bass and electric solid body bass guitar players. There are, of course, many, many more but this is an indicative list for those interested in exploring some of the music created by these diverse musicians (in alphabetical order):

Aston ‘Family Man’ Barrett (Bob Marley & The Wailers)
Walter Becker (Steely Dan)
Andy Bell (Oasis)
Bill Black (Elvis Presley)
Jack Bruce (Cream)
Cliff Burton (Metallica)
Geezer Butler (Black Sabbath)
John Cale (Velvet Underground)
Stanley Clarke (Return To Forever, solo)
Adam Clayton (U2)
Bootsy Collins (James Brown, Parliament/Funkadelic)
Tim Commerford (Rage Against The Machine/Audioslave)
Billy Cox (Jimi Hendrix)
John Deacon (Queen)
Kim Deal (Pixies, Breeders)
Willie Dixon
Gail Ann Dorsey (David Bowie)
Bernard Edwards (Chic)
John Entwistle (The Who)
Flea (a.k.a. Michael Peter Balzary – Red Hot Chili Peppers)
Bruce Foxton (The Jam)
Simon Gallup (The Cure)
Roger Glover (Deep Purple)
Kim Gordon (Sonic Youth)
Larry Graham (Sly & The Family Stone)
Marshall Grant (Johnny Cash)
Steve Harris (Iron Maiden)
Dusty Hill (ZZ Top)
Peter Hook (Joy Division, New Order, The Light)
Glenn Hughes (Deep Purple)
Jah Wobble (a.k.a. John Joseph Wardle)
James Jamerson (session musician)
Louis Johnson (The Brothers Johnson)
John Paul Jones (Led Zeppelin)
Carol Kaye (session musician)
Lemmy Kilmister (Hawkwind, Motörhead)
Mark King (Level 42)
Alan Lancaster (Status Quo)
Geddy Lee (Rush)
Phil Lesh (Grateful Dead)
Tony Levin (Peter Gabriel)
Jenny Lee Lindberg (Warpaint)
Phil Lynott (Thin Lizzy)
Glen Matlock (Sex Pistols)
Paul McCartney (The Beatles, Wings, solo)
Duff McKagan (Guns N’ Roses)
John McVie (Fleetwood Mac)
Marcus Miller (Miles Davis, Herbie Hancock, George Benson)
Charles Mingus
Krist Novoselic (Nirvana)
Pino Palladino (session musician)
Jaco Pastorius (Weather Report)
Guy Pratt (Madonna, David Gilmour)
Suzi Quatro
Dee Dee Ramone (Ramones)
Noel Redding (Jimi Hendrix)
Mike Rutherford (Genesis)
Robbie Shakespeare (Sly & Robbie)
Billy Sheehan (Steve Vai, David Lee Roth)
Gene Simmons (KISS)
Nikki Sixx (a.k.a. Frank Carlton Serafino Feranna Jr. – Mötley Crüe)
Chris Squire (Yes)
Sting (a.k.a. Gordon Sumner – The Police)
Danny Thompson (John Martyn)
Thundercat (a.k.a. Stephen Lee Bruner)
Robert Trujillo (Metallica)
Sid Vicious (a.k.a. Simon John Ritchie – Sex Pistols)
Roger Waters (Pink Floyd)
Tina Weymouth (Talking Heads, Tom Tom Club)
Tal Wilkenfeld (Jeff Beck, Prince)
Bill Wyman (Rolling Stones, Bill Wyman’s Rhythm Kings)

“The gunk takes the funk” – James Jamerson (1936‑1983)


Bass in the (near) future

It is difficult for, and unfair of, me as a guitarist, to predict any sort of unified future for the bass guitar but I’ll give it a shot.

The traditional conservative brigade will still stick to tried and tested instruments and equipment. Musicians looking for something a bit different will probably want to experiment with the format, for instance number of strings, scale lengths, pickups and electronics. If anything there will be more radical and custom bass guitar designs from up‑market and boutique luthiers that diverge from the traditional archetype set by Fender over 70 years ago. Many additions to the form extend the flexibility of the core instrument, so it may be a case of further evolution, rather than revolution.

Bass amplification will continue to diverge from its simple valve origins and continue to embrace the digital realm, probably dispensing with backline amps/cabs altogether with signals being DI’d into desks/PA/monitors.

While bass players haven’t been particularly well served in the past for bass‑specific effect pedals, I anticipate that bass effects will achieve greater representation, including some out‑there effects not currently available to guitar players.

Bass guitar players have struggled to compete, with synthesisers dominating the world of modern electronica, dance and popular music. At least, for now (thankfully), the bass guitar remains essential to most guitar‑based music in a sort of symbiotic, co‑dependent relationship. As long as guitars keep going, so will bass, and vice versa. Bass players, being ever inventive individuals, will adapt and cultivate new ways to keep the instrument relevant, current and in the limelight for decades to come.

Technique‑wise, there will continue to be the traditional approaches towards walking bass lines, typically using the fundamental root/fifth styles that has been the general mainstay of modern music for decades. In contrast, there will be many more amazing virtuoso bass players who see the versatility and potential of the instrument in its own right.

So, other than tangible incremental progress around the margins, there is probably not a whole lot that will change profoundly in the near future. I may be wrong with that last sentence. In many ways, I hope so!

Interestingly, while the upright double bass continues to appear in modern music from time to time, the solid body fretted electric bass hasn’t really made any headway into the clique of conservative classical orchestral music, which still relies heavily on the traditional, some may say archaic, acoustic upright double bass.


Resources

Periodicals dedicated to bass guitar may be the best place to keep up‑to‑date with the technology and equipment associated with the instrument. Publications include Bass Musician Magazine, Bass Player Guitar Magazine, Bass Guitar Magazine, Bass Magazine, Bass Musician and Bass Gear Magazine.

Online resources include Music Radar, TalkBass.com, Basschat and No Treble. There are also many books on bass guitars and bass playing techniques, including the inevitable, ‘Bass Guitar For Dummies’.

As far as purchasing bass guitars, there are the large Internet sites, brick & mortar retailers and the usual online sites, Reverb.com and eBay. For vintage and rare bass guitars, there are outlets purely for basses including (in the UK) Andy Baxter Bass, The Bass Gallery, The Bass Centre, Vintage Bass Room and ClassicandcoolGuitars.


Some final thoughts

I certainly learnt a lot from researching and writing this article. At first sight, there may seem to be quite a bit of relevant information on the Internet. It is only when one starts to dig deeper and attempt to put something together that makes some form of sense that things rapidly become unclear. All of a sudden, much of the available information seems incomplete, contradictory, vague and/or outright erroneous. In the end, it comes down to evidence and corroboration but sorting the wheat from the chaff isn’t always easy. It seems that online information about vintage guitars is far more reliable than that about vintage basses. There are far too many poorly informed people who invent facts and present opinion as truth.

Despite my best attempts to piece things together, I may have fallen foul of the same issues raised above. However, I have tried very hard not to fill in gaps with assumptions and/or fiction. While I endeavour to be thorough and rigorous, my approach isn’t academic and I don’t have the time, funds or energy to provide the last word in scholarly fact. The contents herein should therefore probably not be relied upon too heavily. This article should, for that reason alone, be regarded as my best intention to balance fact with entertainment.

“Believe nothing, no matter where you read it, or who said it, unless it agrees with your own reason and your own common sense.” – Buddha (Siddhārtha Gautama – c.480‑400BCE)

This is just the sort of article that would benefit greatly from images to illustrate and break up the narrative. Sadly as a (broke) not‑for‑profit entity, I cannot afford the costly copyright/royalties charged for the use of relevant images, so I have had to rely on very limited free/public domain resources or my own photographs. I apologise for the thousands of words used to describe what images could do in none. Once again, no AI was used in the research and writing of this tome – only my own hard work.

NB. Apologies to anyone disappointed by the wait for a cheap, clichéd joke at the expense of ‘the bass player’! T’ain’t gonna happen here. Love ‘the bass player’.


CRAVE Guitars’ ‘Album of the Month’

Given that this month’s article focuses on the fascinating history of the bass guitar, it seems only fitting to select an album that demonstrates the virtuoso bass playing of one of the greatest bass guitarists of all time, Jaco Pastorius (1951‑1987) and his famous modified fretless Fender Jazz Bass.

Weather Report – Heavy Weather (1977) – The seventh and most commercially successful studio album by the American jazz fusion band. ‘Heavy Weather’ was the first album with Pastorius on full‑time bass duties. The smooth jazz funk production of the album, which was released at the peak of the punk rock movement in the US and UK, stood in stark contrast to the otherwise brutal sounds of the late 1970s. Given that it sold in huge numbers (and still does) is testament to the composition and musicianship on display. Initial sales were about 500,000 and total sales to‑date are over 1.06 million. Other Weather Report albums may be ‘better’ according to purists but this is the one I heard first and it has stuck with me over the years.

Weather Report – Heavy Weather (1977)

To me, this album hit me right between the eyes about what virtuoso bass playing can be like. There are many, many other artists and albums that could arguably take the acclaim, for instance Stanley Clarke’s successful solo album, ‘School Days’ (1976), but on this occasion, the late, great Jaco (& co.) takes the accolade, such as it is.

“I’m the greatest bass player in the world” – Jaco Pastorius (1951‑1987)


Tailpiece

Well, there you go. I think that most of us love a bit of decent low bass in our music. I hope y’all got something out of this fleeting exploration into the defining instruments, artists and music of the lower registers. I think the narrative works well as a complement to the launch of CRAVE Basses at the end of 2023, but that’s just my (obviously biased) opinion.

I hope you feel inclined to come back next month to see what’s currently fermenting in the CRAVE guitars’ secret brewery.

Truth, peace, love, and guitar music be with you always. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “Mundanity is the devourer of lost dreams”

© 2024 CRAVE Guitars – Love Vintage Guitars.

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February 2019 – A General Update

posted in: News, Observations, Opinion | 0

Hello again guitar fans and welcome to anyone else who may be curious about the big wide world of guitar addiction and obsession. As the great Jimi Hendrix once proclaimed, “Music is a safe kind of high”, so I’m happy to admit my perennial affliction. I trust that 2019 is treating you all well as we begin the move from dreary winter into nascent springtime.

I don’t have any particular theme for this month, so apologies in advance are probably due for what seems to be a generally incoherent rambling round up of various bits and pieces thrown together. One beneficial consequence is that this is a shorter tome than some.

State of Guitarville 2019

In the grand scheme of things, the guitar‑centric sector of the wider music industry is a relatively small but vibrant arena. While the general shrinking and decline of the ‘business’ continues well into the post‑recession era, the core elements seem in fairly good health overall. There is cautious optimism out there within the context of an unpredictable and challenging operating environment. There has been some progress since this time last year but not as much as many commentators might have wished.

Even though I wasn’t at the event, Winter NAMM 2019 held at the end of January in Anaheim, California saw a lot of activity and relatively good business was done. There were few ground‑shaking announcements at the convention but there was the usual excitement about shiny new gear from established brands. It was reassuring to see Gibson back at NAMM after their absence in 2018 and their new CEO is making all the right noises about what to expect from the company. Let’s hope that good intentions translate into achieving the right balance between quality and price, along with appropriate innovations alongside traditional instrument manufacturing. It is interesting that some of the more contentious technologies that were being used to reposition Gibson as a lifestyle company are now likely to be jettisoned in order to re‑establish confidence about, and a focus on, what really matters to their customers.

It is hardly a surprise that digital continues to make significant inroads into the analogue domain that has been the bedrock for so many generations of musicians across the globe. With the influx of ever more convincing digital inventions, one really does have to wonder how long analogue will remain the force it has been up to now. At some point, even the most hardened of luddites will be lured to make the jump either by the metaphorical lure of the carrot or the fear of the stick. There is still some way to go before all the components in a guitarist’s signal chain provide everything that the working professional musician needs for writing, rehearsal, live and recording settings.

The advantage for CRAVE Guitars and many other vintage enthusiasts is that we generally don’t need to worry about learning the operational demands and subtleties of this new‑fangled complex digital stuff and we can stick with what worked for us when we started out, complete with all its charming analogue idiosyncrasies (?!?!). One day, soon, digital will be the default and vintage gear will become a bit like vinyl records in there will be a market for it, even if it ultimately becomes a niche for nerdy specialists. For up‑and‑coming musicians who may not know any different, though, the current‑day smorgasbord of choice is phenomenal and, although the value‑for‑money equation on some equipment can be debated, the benefits are there to be discovered and exploited.

My sense, at the beginning of 2019 is that there is a degree of consolidation in design, manufacturing, marketing and distribution. The on‑going battleground between ‘brick & mortar’ retail and Internet business is still bitterly being fought out. At some point, an equilibrium will be reached where both channels will co‑exist, even if it means that the retail experience will be different from how it is now. Many consumers still greatly value going into a physical store, looking at, trying out and talking about equipment, so they will endure, even if those establishments have to offer other value‑added services on top of the traditional mainstay of shop floor sales. Companies that rely heavily on Internet operations will find overheads increasing, margins tightening and profitability harder to come by, thereby impacting sustainability and beginning to level the playing field a bit.

As far as guitars are concerned, as mentioned above, Gibson is poised for resurgence and Fender seem to be on their game and producing some very competent and attractive models at all price points. PRS are on a creative stretch of their own and doing OK judging by headlines. Gretsch, Rickenbacker and Danelectro also seem to be faring well, perhaps needing a bit of additional cool vibe to secure their future. Rejuvenated brands like Supro and Harmony are aiming to join the ranks as ‘go to’ guitars, while many other familiar names are managing to stay afloat. Acoustically, Martin and Taylor are both actively vying for top dog status with new innovations, which ultimately means some great guitars for the consumer. The last 12 months has seen some small‑scale luthiers go under or simply disappear, which is regrettable but, sadly, not surprising given the volatile international economics of the industry.

In the amp arena, there are three major directions of travel; a) the relentless digital onslaught from the likes of Fractal, Kemper and Line6 among others, b) ranges of very good valve and solid amps from the mainstream names such as Fender, Marshall, Vox, Orange and others, including some faithful reissues of classic models, and c) the continued rise of boutique builders catering for individual tastes in small numbers. We guitarists are, though, a conservative breed. It seems that the valve is dead, long live the valve!

One area where digital is revolutionising sound is on the pedalboard, which is a current ‘big thing’. There are some astoundingly inventive ways of mangling your guitar tone, both in variations of established FX types and some intriguing all‑new creations that take advantage of digital technology. Some exciting products are appearing from the likes of Catalinbread, Strymon, Eventide, Fulltone, Thorpy, Keeley, Electro‑Harmonix and Wampler, to name just a few. If you prefer multi‑effect pedals, then you are likely to have stalwarts like Line6, Boss and Zoom in your sights. Then there are pedalboard switching systems to help you organise your complex myriad of stompers, e.g. the Gig Rig 2 and Headrush. Likewise, the ever‑improving pedalboard power supplies derive from companies such as Truetone, Voodoo Labs and MXR. Looking from the outside, there are some tremendous bits of alluring kit becoming available, way beyond the vision of manufacturers and musicians back in the 20th Century when digital was just starting out. Whatever your budget, the choice, it seems, is yours.

Music publications across the board, including the trade press, are still suffering a seemingly unstoppable shrinkage of their market. Sales of paper magazines continue to dwindle and digital subscriptions are not filling the gap. As a result, high street transactions along with the advertising revenue streams they need to survive are decreasing. As the absolute size of the readership reduces, the risk of becoming uneconomic goes up disproportionately. Strategically, there are few options available and quite what will remain once an inevitable shake‑out occurs remains to be seen. The consequence of this is that the quality of content is likely to suffer in the long term. Music industry journalism needs to adapt, although there are major challenges ahead as people find alternative ways of acquiring the information they need (or, perhaps more worryingly, not bothering at all). Although referring to something slightly different, one is reminded of a whimsical quote from Frank Zappa who suggested that, “Most rock journalism is people who can’t write interviewing people who can’t talk for people who can’t read.” Discuss…

Another area of stagnancy appears to be in the quality of music pervading distribution channels. Video/TV, radio and physical media sales are stagnant at best, while digital streaming is becoming the dominant force. This re‑jigging of supply channels, though, isn’t the issue. Although a sweeping generalisation, it seems that since the turn of the millennium music output has increased in volume and decreased in quality. While this is a highly subjective observation, it is borne out by (vaguely) reliable anecdote across generational divides. There is no doubt that there is some extremely good music being made. However, finding the glittering gems amongst the deluge of dross is difficult and, as a result, the good stuff is constantly battling to reach a mass market, thereby making success a tough task for genuine aspiring talent (rather than vacuous celebrity wannabees!). Financial rewards for artists from streaming services is a travesty and needs addressing before it’s too late. Quite how the tide can be turned to reveal new genre twists and identify the next swathe of outstanding musicians will be a challenge for the 2020s. One can hope that something will happen, as it has always has, it just remains to be seen who, what, when and where it will pop up. Another consequence of generic music produced by generic people is that the desire for genuine instruments will decrease, thereby ultimately affecting sales of guitars.

Getting back to the point, core consumer demand for music gear continues to be resilient, although customers are understandably more discerning and, as a result, potentially more fickle. Reliance on past sales and brand loyalty are continually being chipped away at by targeted marketing and tough rivalry. However, strong competition and the downward pressure on street prices can prove to be a double‑edged sword for price sensitive customers. On the whole, one thing I can easily predict is that the popularity of the guitar will persist no matter what, despite regular prognoses that ‘guitar music is dead’. Quite what the musical landscape will be like in years to come is best left for others to forecast. Whatever happens, it’s going to be an exciting time in Guitarville.

As CRAVE Guitars is based in the UK, it is incumbent on me to mention ‘Brexit’ at this point. There are NO scenarios where leaving the European Union can benefit the country or its citizens. Prices are already increasing, not only because of increased costs and perceptions of risk but also as a result of exploitative selling practices by the unscrupulous trying to secure and bank revenue before the catastrophe strikes. Things are bad enough as they are (remember ‘Rip off Britain’?) and we don’t need any further unnecessary pecuniary pressures. After the severance has occurred and whatever the outcome is of the disastrous ‘deal or no deal’ shenanigans, import barriers, tariffs and currency speculation will affect Britain’s international trade relationships without question. The risk of further recession and national isolation rank high on the concerns of many British businesses. Given the fragile nature of the UK music industry, any weaknesses and threats will be heightened and only those that are able to adapt will survive. Hypocritical UK politicians, pedalling their own prejudices while protecting their personal interests should be ashamed of the damage that will result in the short‑term and aftershocks will continue to impact on the prosperity of the country for generations to come. What is regrettable is that there will be recourse to hold the inept self‑seeking minority accountable for engineering this chaos in the first place and having no idea about how to deliver it successfully. On this basis, I am not optimistic in the slightest. I hope, however, that I am proved wrong. Personally, my view is that there can be no backtracking and we need to get on with making the most of a bad situation. End of whinge!

Repatriation Update

I covered the long‑overdue reunion of a significant proportion of CRAVE Guitars’ vintage instruments in the last article. What I didn’t do is say much about what actually came back. So… if only for completeness, here is the full list of the (42) returnees:

  • 1966 Epiphone Olympic
  • 1966 Fender Coronado II
  • 1965 Fender Duo-Sonic II
  • 1965 Fender Jaguar
  • 1965 Fender Jazzmaster
  • 1965 Fender Musicmaster II
  • 1966 Fender Mustang
  • 1972 Fender Mustang Competition
  • 1977 Fender Precision Fretless Bass
  • 1977 Fender Stratocaster
  • 1983 Fender Stratocaster Dan Smith Era
  • 1972 Fender Telecaster Thinline
  • 1973 Fender Telecaster Deluxe
  • 1974 Fender Telecaster Custom
  • 1988 Fender Telecaster
  • 1983 Gibson Corvus II
  • 1963 Gibson ES-330 TDC
  • 1985 Gibson ES-335 Dot
  • 1982 Gibson Explorer E2
  • 1983 Gibson Explorer
  • 1984 Gibson Explorer
  • 1984 Gibson Explorer Custom Shop Edition
  • 1984 Gibson Explorer ‘Union Jack’ Graphic
  • 1966 Gibson Firebird III
  • 1976 Gibson Firebird Bicentennial
  • 1980 Gibson Flying V2
  • 1975 Gibson Les Paul Standard
  • 1977 Gibson Les Paul Deluxe Gold Top
  • 1989 Gibson Les Paul Custom
  • 1998 Gibson Les Paul Standard DC
  • 2002 Gibson Les Paul Standard
  • 1961 Gibson Melody Maker D
  • 1964 Gibson Melody Maker
  • 1982 Gibson Moderne Korina Heritage
  • 1981 Gibson RD Artist
  • 1965 Gibson SG Junior
  • 1968 Gibson SG Standard
  • 1962 Gretsch 6120 Chet Atkins Double Cutaway Hollowbody
  • 1965 Gretsch 6135 Corvette
  • 1978 Music Man Stingray Bass
  • 1974 Rickenbacker 480
  • 1964 Silvertone 1449 ‘Amp in Case’

Some of the guitars have only been ‘stored’ for a short period of time but many have been incarcerated for nearly 8 years!!! It is these ‘long‑termers’ to which I will probably need to pay most attention in the coming weeks and months. While they were safe and secure, a domestic loft space is definitely not an ideal environment in which to keep vintage guitars for any length of time. The fluctuations in temperature and relative humidity over an extended period are far too great to do them any good at all. Given the circumstances at the time (back in 2011), it was a necessary urgent solution borne out of a severe predicament and I had no practical alternative. I never anticipated that it would take over 7 years to get them all back – I was clearly naïvely deluded in thinking that it would take ‘about’ 6 months at the most to sort things out! Essentially, completely rebuilding one’s entire life from scratch took considerably longer and it has been an extremely arduous journey. Still, we are where we are, none of us can turn the clock back, so one has to be positive, forward looking and take it from here. At least the precious cargo has been rescued and they are now finally back where they belong and, primarily, that is what really matters.

At the moment, the only tangible evidence of the little treasure trove listed above is several stacks of dusty guitar cases. Excitement about the potential is also tinged with an element of guarded apprehension about what will be found when the contents are properly ‘exhumed’ and examined for need of repair and sensitive renovation. If at all possible, any replacement parts needed during restoration will be of the appropriate vintage. That presents a major quandary in 2019-2020. For instance, finding and procuring period‑correct components will be both time consuming and costly. While one could be practical and use modern replacement parts, I prefer to conserve these precious historically significant instruments with genuine components that are as close as possible to the originals as I can find (and afford). Only if that approach fails will I resort to pragmatic use of new stock items. Back in the pre‑recession boom, there was little difficulty in sourcing these useful bits and pieces. Now, however, it has become considerably more difficult.

Not only are vintage spare parts and accessories hard enough to find on the usual hinterwebby platforms, decent vintage guitars and amps also seem to be increasingly scarce, at least in the UK. I’m not sure why this should be. Perhaps people are hanging onto their instruments, perhaps there’s a mistrust/dislike of the usual web sites and the way they are run, or perhaps the post‑recession/pre‑Brexit uncertainty is still suppressing supply. The laws of economics dictate that continued demand combined with a shortage of (finite) supply means only one thing… increased prices. Wading through eBay is bad enough at the best of times but UK sourcing is particularly hard work at the moment. Disadvantageous exchange rates with the USA now seem to be a permanent fixture and, on top of that, CITES is a real bane. In addition, eBay searches are flooded with Japanese items that you just know are bogus. All round it’s not much as much fun as it should be when hunting down scarce ‘most wanted’ artefacts.

I am not treating the repatriation project with any sort of hysterical urgency. The guitars have been exiled for so long that a few more weeks in their new home before I get round to them won’t do any harm. In the first month, I have only attended to 2 out of 42 guitars (1964 Gibson Melody Maker and 1966 Fender Coronado) and I have to be cautiously optimistic that there is no lasting compromise to their integrity. Phew! I hope I don’t get any nasty surprises lurking in the remaining 40 to be uncovered.

Vintage guitars really need to be played. That may be ‘stating the bleeding obvious’ but the difference after a bit of TLC and playing for a few days is phenomenal. There is a transformational change in their playability, sound, feel and looks. I wonder if this may be one reason why some people pick up a (possibly neglected) vintage guitar and find it dull, lifeless and uninspiring. When they magically come back to life again, it is both a relief and a delight. The journey of rediscovering these instruments may well explain why I’m taking my time and not getting very far very quickly. Well, that and the fact that there isn’t a local guitar tech on whom I can rely when more extensive remedial works are required. I know my limitations and any attempt on my part to mess around with repairs and adjustments that are best left to experts would almost certainly be a regrettable mistake.

Another interesting observation is that, while I wasn’t overly attached to some of the guitars all that time ago – a proportion were originally intended to become the staple of a start‑up business – I have now developed an emotional connection to them because of everything I and they have been through over the intervening years. That may be a good thing because I now value them more for what they are than what they may be worth. Also, I simply wouldn’t be able to afford many of them on today’s market, so I’m just glad to have them now. However, it means that I may well have a struggle with my conscience if CRAVE Guitars does become an economic entity and I have to break those newfound relationships. Until that time, the guitar ‘collection’ is an integral part of the family and they are definitely not for sale in the short to medium‑term. My philosophy and attitude mean that the guitars still represent a not‑for‑profit conservation of the musical heritage, rather than any sort of potential gold mine.

As previously mentioned, a pressing priority over the next few months is to provide them with proper accommodation. This means that I need a competent builder to ‘tank’ the cellar and make a suitable home for the guitars. After that, I can possibly start thinking positively about what the future of CRAVE Guitars might one day become. One step at a time.

New in at CRAVE Guitars

So that I don’t fall into the same trap as last year, here’s a quick ‘new arrival’ section. As I predicted back in December 2018, things got off to a slow start this year. In fact, there has been only one purchase in the first 2 months of 2019. Surprisingly, it was an item that was actually on the ‘wanted in 2019’ shortlist.

CRAVE Effects is a relatively modest side venture that runs alongside the guitars and amps. The Cool & Rare American Vintage Electric’ acronym doesn’t actually work 100% in this context because CRAVE Effects comprises a diverse selection of stomp boxes from around the world. Whatevs! I can break my own rules.

One of the ‘classic’ effect pedals that was notably absent was the venerable Ibanez TS‑808 Tube Screamer Overdrive Pro from Japan. This was partly because availability of both the right pedal and the resources needed to acquire it were in short supply. Good ones are few and far between and, when they do come up, they go for silly money. So when an original 1981 TS‑808 turned up on eBay UK for an aforementioned silly price, but arguably not exorbitantly so, it had to be pounced upon. Thus, the notable gap has at long last been duly filled. To think that I could have added another ‘budget’ vintage guitar for the same price as the Tube Screamer puts things into perspective.

As is often the case with vintage Tube Screamers, this example shows typical signs of use (good) but not abuse (bad), so it has just the right amount of mojo, otherwise known as ‘wear and tear’, needed to be confident that it was a safe purchase. Thankfully, apart from a replacement battery snap, it is in all‑original condition and it works very well indeed for a 38‑year old pedal, which is testament to their durability.

As anyone acquainted with my opinionated drivel (or should that be overdrivel in this case?) will know, my heretical views don’t always accord with those of the self‑appointed ‘establishment’. The original TS‑808 is good but I don’t believe it really deserves its insanely elevated and almost mythological status in the minds of many guitarists. Like numerous effects from the late 1970s and early 1980s, it can sound great or grim depending on how it’s used. It is player, guitar, effect and amp dependent, so it needs to be carefully matched in order to make it sound its best. Although new TS‑808 and TS9 reissues are not the same as the old ones, they are still very good overdrive effects. Therein lies a fundamental truth that applies equally for any stomp box made at any time – you pays your money and make your choice. Regardless of my biased view, the much‑imitated and often re‑issued Tube Screamer has become the de facto benchmark for overdrive pedals and there is no getting away from it.

The web site feature on the TS‑808 has already been prepared but, like most gear purchases over the last year, it hasn’t yet been published on the web site. Sigh! Yet another job waiting in the pipeline. Watch this space…

Sign‑off

That’s about it for February 2019. This has been a necessarily short soliloquy compared to many of my verbose outpourings. Inspiration, motivation and time have been in limited supply so far this year and articulating much of any interest at all has been a bit like hard work. Therefore, there is no point in proverbially flagellating a deceased dobbin and it is probably best to stop here for now.

That means that I can get back to the immediate task in hand, which is looking after a few vintage guitars and, hopefully, playing some of them along the way. I’m sure there will be more on this particular topic in coming months. Until next time…

CRAVE Guitars ‘Quote of the Month’: “Conscience dictates that we understand right from wrong. Imagine what mankind might achieve if we could work together rather than conflict, and what good could be done if we stopped the immense and irreparable harm we cause.”

© 2019 CRAVE Guitars – Love Vintage Guitars.

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January 2018 – The State Of The Village

posted in: Observations, Opinion | 0

Welcome to 2018, albeit a tad belated. The previous CRAVE Guitars article (December 2017) was an introspective look back at 2017 and a tentative look forward to 2018. That article looked only at CRAVE Guitars’ personal experiences, apprehensions and aspirations. What it didn’t do was to look more broadly at the music industry landscape and to make some sort of sense of what’s going on out there in the global guitar village, hence the somewhat intentionally ambiguous title of this month’s article. The timing also coincides with the U.S. President’s annual State of the Union Address, so there is some rhyme to the reason. I don’t expect anyone to agree with my assessment (quite the contrary in fact), as it is purely a personal view of the world from the margins of the sector.

Looking across the whole industry, it is in a good enough state considering the severe difficulties experienced by just about every sector of the global economy over the last decade. Business has been, is now, and will remain very challenging and it will only get harder for manufacturers to achieve competitive advantage in rapidly changing markets. Things are looking positive though; maybe not everywhere but there are certainly areas of buoyancy and there is reason for optimism, generally. Yes, there are always ups and downs and it is often a case that firms need to be adapting continuously in order to stay current and relevant. There have been fundamental, structural changes taking place in the way people experience music and the likelihood is that those changes will not only continue but also accelerate as technology enables new and better ways to get into the groove. Generally, the industry is both driving innovation and meeting the needs of musicians, which is a good sign for manufacturers, distributors and consumers.

Music is the law

The thing that I keep being reminded of is that people are still actively making music and people are still listening to music; something that I believe is a universal constant that will not change. I have covered the science of music in previous articles and, as music is subject to the physical laws of the universe, it is essentially necessary for the continuation of the human condition. How and where people experience music changes but the basic (and I believe, elemental) human need for music ensures that demand will be sustained, although I hesitate to use the word ‘forever’.

“Music is a necessity. After food, air, water and warmth, music is the next necessity of life” Keith Richards (1943-)

“Music is the universal language of mankind” Henry Wadsworth Longfellow (1807‑1882)

“Music in the soul can be heard by the universe” Laozi (6th Century BCE)

The challenge for the industry in the developed world is that music, as an artistic and cultural pursuit, is discretionary and people’s ability to access music is a matter of individual choice, subject to inevitable economic constraints and lifestyle priorities. Fortunately, at least in the western countries, personal freedoms mean that music is an integral and essential part of most people’s lives. Furthermore, most post‑industrial societies recognise the value of art and culture to the well‑being of its citizens as well as being a principal contributor to the national economy – music earns a great deal of money and thereby raises a considerable amount in taxation.

An appreciation of this ‘macro’ context is important in order to evaluate what is happening on the ground at the ‘micro’ level.

Shiny, shiny new gear

That’s the ‘big picture’ set out. Now let’s start with what’s happening with new gear out there. At the time of writing, Winter NAMM 2018 in Anaheim, California has just ended and there is plenty to be excited about. NAMM is the trade show where the major manufacturers in the business sport their wares for the coming year.

Although my primary focus and main interest is with vintage guitars, as well as vintage analogue effect pedals and vintage valve amps, it may surprise to you to know that I still have a keen interest in modern gear as well. OK, so I don’t spend my meagre lucre on new musical equipment any longer but that doesn’t mean that I don’t appreciate exciting, shiny new‑fangled stuff. Like most eager G.A.S.-obsessed guitarists (you know who you are and what that acronym stands for), I am not alone in that I have the frequent pangs of lust for whizzy modern gear. I may not have the intimate knowledge of new equipment that others do, so my comments are therefore largely general and observational.

First off, the quality of equipment coming onto the market these days is extremely high and many leagues ahead of the sub‑par stuff that was available in most guitar shops when I was young, eager and willing. For people who are starting the journey of guitar discovery, it is very easy to buy a very high standard of instrument these days, even on a tight budget. The baseline is that there are very few poor guitars in today’s market. That doesn’t mean that poor examples don’t exist, of course they do. Sometimes, though, consumers can be critical of what is on offer, although this may be result of not being clear about what they need and then not making informed choices of gear. This mismatch may cause as much disappointment as bad gear per se. I regularly hear the “piece of cr*p” argument levelled at the tools of our trade and I feel that this is possibly more to do with assertive conceit to cover up a poor experience in the first place, rather than an objective evaluation of the kit itself.

Part of the reason for the bar continually being raised is the influx of mass‑produced equipment from the Far East, particularly the growth in products from China. Chinese output is in turn exerting pressure on other Pacific Rim producers, such as Korea, Indonesia, Taiwan and Malaysia to up their game in the face of stiff Asian competition. Japan has suffered economically for many years and is now facing many of the commercial squeezes that America faced several decades ago, including increasing labour, regulatory and raw material costs and increasing inability to compete on price in a saturated global market. Let’s face it, there are only so many guitars that can be sold, so if there is over‑production, this places downward pressure on costs and therefore effectively capping retail prices. Improved quality and low prices are good for the consumer but cause many headaches for many manufacturers trying to earn a living.

As a result of global trading arrangements, established American brands like Gibson, Fender, Gretsch, PRS and Danelectro will continue to take advantage of offshore production in order to compete at the lower‑cost, higher‑volume end of the market.

The over-supply of generic products at the budget end of the market does, however, open up all sorts of opportunities for the niche guitar makers who are small, agile and able to meet individual customers’ needs for something different. The boom in independent luthiers from all over the globe is a healthy phenomenon of the early 21st century. These custom builders are producing innovative and appealing guitars like never before. There are way too many small‑scale builders to mention but just take a look and you’ll discover a plethora of superb bespoke equipment just waiting to be tailored to your individual requirements. There is even a guitar show specifically showcasing small luthiers – the annual Holy Grail Guitar Show in Berlin, Germany.

The losers in this more volatile and fickle arena tend to be the mid‑sized producers of classic instruments who are constrained by their history and a certain amount of preconceived public expectation.

Gibson, in particular, has had a number of difficulties over recent years. Strategically, they are caught between a rock and a hard place with their traditional customer base being eroded by competition while not being able to create a loyal new following. The introduction of the Modern Double Cut is evidence of how Gibson continues to split opinion (NB. for what it’s worth, I like them). It may seem that Gibson doesn’t know where it is going. I would argue, though, that whatever direction it goes, it is likely to struggle, so I don’t envy the company executives who have very difficult jobs at the moment. Gibson’s custom shop is producing excellent wares but the size of that niche is limited to a relatively few well‑off discerning customers. It is Gibson’s Memphis division though, responsible for its semi‑acoustic products, that is a shining light. The Memphis plant is producing some exciting, beautifully made instruments in relatively low numbers. If they can replicate the success and reputation of their Memphis division in other areas, they may well experience a resurgence in fortunes. In the meantime, Gibson’s absence from U.S. industry trade show NAMM 2018 in favour of CES may be symptomatic of their problems. Sadly, the words ‘shoot’ and ‘foot’ spring to mind.

Conversely, Fender seems to have fared better in keeping things afloat. They have done this by rejuvenating some of their lesser known instruments (e.g. the updated offset Duo‑Sonic and Mustang, as well as the semi-acoustic Coronado) to a customer base that wasn’t generally aware of the originals. The Jaguar and Jazzmaster are also proving to be popular and very cool, especially with alternative and indie musicians. Fender is also tweaking its classics, the Strat and Tele. Fender’s, current ranges have an exciting freshness at keen price points that are attracting young players wanting to differentiate themselves from the old guard. Fender also has an advantage in material sourcing, as they generally use woods that are less exotic and therefore more available and sustainable. Compared with Gibson, Fender also has a highly lucrative amp and bass guitar business, both of which provide industry standard products. The Gretsch brand (part of the Fender empire) is also producing some very fine instruments across its key lines.

Fender therefore seems to have the upper hand of the ‘big two’ at the moment, although this could change easily and rapidly. Like Gibson, Fender could do with some credible, long‑standing all‑new guitar and bass designs to reinforce their reputation and ensure their long-term prosperity.

When this article was published, CITES (the Convention on International Trade in Endangered Species) regulations prohibiting, or at least severely limiting, the international trade in rosewood will have been in place for a whole year. The full long‑term impact of this has still to be felt. However, most guitar makers are urgently seeking viable alternatives – easier said than done. Ebony is likely to be next and who can predict what will follow after that (mahogany?). The import burden imposed by CITES has pretty much stopped CRAVE Guitars from purchasing instruments containing rosewood from outside the EU. As if importing from North America wasn’t bad enough (including dire currency exchange rates), Brexit will probably impose further barriers to buying products from the near continent. These burdensome trading restrictions are definitely not good for small enterprises like CRAVE Guitars.

Will online selling result in the disappearance of physical off‑high street guitar shops? Internet sellers will try to gain market share and brick‑built emporiums carrying expensive display stock will struggle in the same way as many other retailers grappling with the same conundrum. However, as with other parts of the retail sector, it will probably result in a mix of retail and online channels providing customers with choice about the way they buy their gear.

I always advocate actually playing something before buying but it doesn’t always suit everyone and sometimes it just isn’t possible. As an example, some of the guitars in CRAVE Guitars’ ‘collection’ simply couldn’t be sourced locally and many had to be acquired over the Internet, usually in eBay or Reverb, many from across the Atlantic or in Europe. There is obviously a risk in doing so but these can be mitigated to a degree by doing one’s homework. Diligence should always rule over desire when making unseen purchases. Even so, I have made many costly mistakes but on the whole, one develops a nous for buying guitars this way, especially when there is no alternative option.

The fad for ‘modding’ guitars is as strong as ever with many 3rd party after‑market companies producing just about anything you could ever want for your guitar, effect pedal or amp. In particular, the evolution of quality after‑market pickup manufacturers seems to have followed the growth of luthiers, focusing on quality, tone, character and individuality. Small changes can have a significant improvement to an otherwise bland, generic instrument (but realise that it may devalue a vintage piece of equipment).

Specialisation and differentiation is increasing in the accessories market as well, which includes anything from strings, leads, picks, pedalboards, cases, straps, merchandise, and just about anything else you can think of. In a similar vein, front‑of‑house concert tech such as mixing, PAs, monitoring and lighting are all evolving very rapidly.

One downside of a market flooded with cheap imported product is the resurgence of copies, knock‑offs and fakes affecting both old and new guitars. Long gone are the days of winnable ‘lawsuit’ cases, so replicas are rife. The topic of 1970s and 1980s ‘lawsuit’ cases against Japanese copies is fascinating (not for this article though). Many cheap lookalikes sail close to infringing trademark violations.

As the value of rare vintage gear rockets, there is a temptation to capitalise on reproductions that are so well done that even experts can be fooled. There have always been fakes of course but the stakes seem to be so much higher now. The origin of fakes seems to be from countries over which there is little or no jurisdiction, therefore bringing those accountable to justice is nigh on impossible. Few companies have the resources to track the forgers down, enforce their rights and drive them out of business. Even if they are successful, it is only a temporary sticking plaster, as the culprits simply disappear underground, only to pop up again somewhere else with an alternative ruse to rid the unwary honest of their cash. Beware!

Another massive growth trend over the last few years is in boutique effects. This is, I believe a reaction to the trend towards multi-effects and digital modelling products where major companies crammed so much versatility and functionality into these boxes that it became difficult to make music without embarking on an engineering degree. The back‑to‑basics approach of the small specialist effect makers has mirrored the boutique guitar and pickup makers. Their tactic was to take the best of the past and bring it up to date without falling into the trap of over‑cramming. The quality is excellent and the only problem for the consumer is possibly the abundance of choice (and sometimes price). Great examples from 2017 include pedals from Keeley, Electro‑Harmonix, Orange, Digitech, Way Huge and Earthquaker Devices. If you want full-featured effects, well you can have that too if you want.

One unforeseen benefit to the explosion of stomp boxes is that it has stimulated a boom in power supplies and clever pedalboard switching systems. Following the established GigRig (now in G2 form), Japanese giant Boss has jumped on the bandwagon with their highly successful MS-3. There is a negative to complexity in that the level of tinkering needed to find THAT killer tone is considerable and it can actually distract us guitarists from actually playing guitar! Not a good thing in my view.

Another idea spun off from effects is for crossover tech such as ‘amps in a pedal’, frequently used in a modern amp’s effects loop to push an amp’s power stage by bypassing the amplifier’s pre‑amp. These intriguing boxes of tricks are just emerging onto the market – expect them to be popular in 2018.

Amp manufactures, like luthiers and effect builders have followed a similar track by diversifying and honing in on specifically what 21st century musicians’ need. Live gigging has changed massively and so has the business that supplies it. Apart from arena bands, the crowded backline of insanely powerful amps and stacked speaker cabs has pretty much gone by the wayside. There is still a place for muscle amps but tone quality has largely replaced volume quantity in the modern gigging environment. The move towards ultra-high quality and often low output boutique valve amps (e.g. Two Rock, 633, Bad Cat) and cute/cool ‘lunchbox’ amps has been particularly notable, with many established amp manufacturers following suit at the next level down (e.g. Victory, PRS, EVH). The choice of amps for the budget conscious is impressive with some great options (e.g. Fender, Vox, Orange, Blackstar, BOSS, Yamaha). The change is revolutionary and on‑going. It will be fascinating to see where it leads. Archaic valves still seem to be beguiling the affection of serious musicians, so we won’t see the imminent end of those pretty glowing glass vacuum tubes just yet. It may well happen, just not soon.

All in all, gear‑wise, it’s been a fascinating 2017 with lots of exciting new product hitting the scene. The growth in small‑scale companies suggests that a shakeout may occur at some point, with larger corporates buying out smaller entrepreneurial companies. The big companies do this to acquire successful new products without having to do all the R&D and testing and the risks that go with it. This process of rationalising the supply chain is quite common in post-recessionary periods of economic growth, so expect some announcements of mergers and acquisitions. The flood of imports from Asia is likely to increase further in 2018 and will continue for the foreseeable future, echoing the massive growth of Japanese brands in the 1970s and 1980s. As long as the standards are good and the prices reasonable, consumers will keep spending money.

Live and recorded music

Live music seems to have overtaken recorded music in terms of significance to the sector. It appears that consumers are increasingly demanding the immediacy and exclusivity of the live concert experience. This also seems to coincide with the fact that it is also where management and bands are making their money. The demands of touring make for a great deal of hard work for professional musicians – it isn’t the endless rock ‘n’ roll party of sex and drugs that naïve outsiders think it is (or would maybe like it to be). The key to success for artists is to achieve longevity, rather than the harsh spotlight of overnight success followed by the abyss of obscurity.

Like many, I am trying hard to work out where the guitar heroes for the next generation are coming from. There are so many very good guitarists out there and it is tricky trying to determine what it will take to stand out from the crowd. Once they do get attention, will they then have the credentials to stay in the frame for decades to come? Personally, I would dearly love to be able to record my music. At the moment, I don’t have the time, patience, resources or equipment to do it.

Like live music, the way that music is recorded and distributed has also been revolutionised with major recording studios being replaced by modest home recording environments using impressively powerful DAWs (Digital Audio Workstations). Never has it been easier and cheaper to record music. The quality of the music recorded, though, is another matter. The regretful tendency towards the celebrity‑driven vacuous and generic is an enduring concern. Thankfully, there are still enough leftfield artists with integrity to keep the cauldron of creativity bubbling. Britain and Europe seem to be pushing the boundaries more than America, although this may be a perception based on local exposure, rather than reality.

The abundance of people who believe that they know best how to make, record and sell music also has an effect on what the consumer hears. We have a situation where the OCD can delight in correcting every last flaw in the production process and, perhaps unknowingly, they rob much modern music of its vitality and rawness in the process. There is also a tendency towards uniformity and conformity that I can only put down to ‘artists’ seeking short‑term fame and success, rather than producing excellent new music for the long­‑term. Having said that, the ability to create and distribute music has enabled musicians to get their music heard in a way that they wouldn’t have done in the past, as well as for listeners to find new artists.

The investment in time and effort required to master recording technology is immense. Even then, the technical skills and expertise may dominate over the ability to create something worthwhile. However, this is no different to putting a novice at the controls of a traditional studio desk. Those who can and do master the technology have my respect, not only for learning and being able to do it in the first place but also in keeping up to date, which must be a complete nightmare. Having worked in IT for over a decade, currency of knowledge is essential and it is the same with recording technology.

Distribution of recorded music has been transformed by downloads and streaming services like iTunes and Spotify, rather than tangible product or traditional media broadcasting. The benefit is that it provides greater choice and diversity. The issues around licensing and royalties are lagging behind the technological changes, meaning that predatory lawyers will no‑doubt benefit from the inevitable wrangling over rights ownership and originality for years to come.

So… what of the consumer? UK sales of music in 2017 were higher than for any year in the previous 20 years. Streaming (excluding YouTube) accounted for just over 50% of all music consumption in the UK, equating to 68.1 billion songs and contributing £1.2bn to the economy! Vinyl still accounts for about 3% and grew in absolute terms in 2017. Both CD sales and downloads have been declining in percentage terms for the last 5 years, which is a bit sad. All this indicates that entertainment industry scare stories about the Internet and streaming killing off music have proved quite the contrary, given the evidence.

Unlike music sales, there are some areas where innovation is certainly lacklustre, for instance in music videos. For most bands, music videos are still an essential medium but there is little in the way of ‘must watch’ material, compared to the past (think 1980s video). It’s difficult to see what could rejuvenate the platform. If it were me, I’d be looking to work with successful video game producers for an injection of much‑needed new ideas and talent.

Digital rules… or does it?

The analogue versus digital debate would seem to raise its head at this point but to many observers, the lines are currently reasonably clear. There is a place for both and both have their well-argued positives and negatives. Put bluntly, digital is here to stay; get used to it. However, many musicians remain wedded to analogue gear and it is unlikely to disappear any time soon. Heck, we can’t even eradicate vinyl records after decades of digital ‘supremacy’, so the best of analogue will be around for a while yet.

Thanks to the likes of the Line6 Pod before it, innovative digital products like the Fractal FX-II, Line6 Helix and the Kemper Profiler have proved hugely successful. This is notable, mainly because of the way these products replicate or emulate the tone and dynamics of decades‑old valve amps. This suggests that new music technology may be more likely to succeed when imitating old technology. The same applies to many new digital effect pedals that strive to reproduce the lo‑fi characteristics of clunky old analogue pedals. Go figure!

I remember back in the 1970s when solid state tried to oust the vacuum tube in amplifiers – it failed. I also remember solid state (analogue) effects replacing, for instance, tape echoes – it succeeded. Don’t get me wrong, there is plenty of mileage in transistor amps and they are very good at what they do. At the risk of repeating myself, there is a place for everything in the right context. The future will undoubtedly feature a mix of both analogue and digital domains, each suited to their strengths.

I foresee a whole area for growth in hybrid ‘cyber’ guitars, ones that balance traditional characteristics with digital tools that appeal to new age tech‑savvy musical pioneers. While many companies have toyed with the idea, it hasn’t taken off yet but I reckon the flood gates will soon open and they will push the sounds guitarists are able to create to new levels. Where digital excels, for instance, is in the recording environment where it is almost universally standard. Will digital guitars completely replace our beloved instrument? Not in my lifetime.

Guitars will undoubtedly accommodate and adapt to digital technology but digital won’t make what we have now obsolete. After decades of electric guitars, we are devoted to the beauty and tone of our instruments. Will new generations demand an all‑digital guitar and will such an instrument be able to replicate the best of the old tech? I don’t believe that it can but you never know. Counter‑intuitively, electronic music has only made guitar music stronger since the 1980s, when synths and ‘electronica’ attempted to eliminate ‘old‑fashioned’ guitar‑based music. It failed then and it would almost certainly fail again now. I think we’ll be sticking to our traditional woody guitars, the essence of which hasn’t changed since the 1930s (for electric hollow body guitars and the early 1950s (for solid guitars). I think we will see an increase in hexaphonic pickups, i.e. ones that are able to send separate signals for each individual string to external digital processors/controllers. This is actually nothing new!

Therefore, some sort of mutual co-existence will probably exist for many decades to come, without an ultimate resolution to the digital versus analogue debate. In the end, it’s all about compromise. Fine by me, I’m happy to sit on a fence and continue playing my vintage guitars without them becoming totally obsolete.

Trivia: The original ​¼“ (6.35 mm) jack plug and socket, the ubiquitous industry standard for connecting electric guitars to effect pedals and amplifiers originally dates from c.1878. An early type of the humble jack connector was created by George W. Coy and was used for the first commercial manually operated switchboard at the telephone exchange he created in New Haven, Connecticut, USA. Note: Other connectors have been tried in the past, including a few companies that attempted, unsuccessfully, to replace the jack plug/socket with the common DIN connector. I will wager that the digital USB port, currently being fitted to a few guitars these days will not endure for the next 140 years in the same way as the jack plug/socket has. You’ll have to wait until the 2120s to collect any winnings on that particular bet.

Mobile devices

Where do our mobile phones and tablets sit in this brave new world? Like other electronic visual interfaces, it is simply a different way of looking at the same thing. They have their place but it will probably remain at the margins of music production, largely due to the effects of continual progress and obsolescence. I would suggest that guitarists, generally being quite a conservative bunch, probably won’t adopt mobile technology in quite the way many companies might like. While portability and convenience is undeniable, standardisation and compatibility need to be established before they become commonplace.

Vintage vibrations

Moving onto things vintage… The ‘investment’ boom years between 2000 and 2008 came to an abrupt end with the financial crash and the subsequent recession that followed it. Many commentators point to a 30% loss in value across the vintage guitar market. The market has just about recovered to the point that it was before the crisis. There are always exceptions to the rule of course. Some aspects, particularly the affordable low end of the market remain very problematic with prices varying wildly and with considerable inconsistency.

The upper end of the market did, and probably always will, ride out short‑run economic fluctuations relatively unscathed. The wealthy are far better equipped to ride out commercial ups and downs and that’s where the big profits are likely to end up. Pecuniary speculation may be rewarding for the well‑healed musician or collector but for everyone else it is challenging and I can’t see that changing for the foreseeable future. My usual bleat of ‘the rich get richer and the poor get poorer’ still holds true, especially as I am firmly in the latter category – apologies, this is just the chip on the shoulder of sour grapes talking (no apologies for intentionally mixing metaphors).

Some things still surprise on the vintage front. As a simple example, a relatively modest original early‑1980s Ibanez TS9 overdrive pedal seems to have certainly bucked the trend. I bought one for a reasonable market price about 18 months ago, now you can’t find one offered at less than four to five times what I paid. What the heck is going on there? Crazy. It may be riding on the back of its scarce and collectable predecessor, the venerable TS-808, but that’s no guarantee of anything. Other prices, for instance late 1970s/early 1980s Fender Stratocasters, seem to bouncing along in a very unpredictable fashion compared to similar guitars from the early 1970s, the prices of which are beginning to climb steeply.

I am concerned that the vintage guitar market is increasingly at great risk of repeating the pre‑recession ‘boom and bust’ cycle. Anything ‘classic’ from the 1950s is already at a premium, while most models from the 1960s are likely to increase in value significantly until they are equally out of reach. Gear from the 1970s, 1980s and newer is still not fashionable… for now. If the climate changes dramatically, which it could, the probability of the bubble bursting (again) will increase. It will happen again; it’s a case of when, rather than if. Looking at the long-term, the vintage guitar market will survive for as long as there are vintage guitars to be bought and sold.

One thing I’ve noticed over the decade‑long slump is that sourcing specific guitars, effects and amps has become so much more difficult. The same also goes for vintage parts that are needed to conserve vintage instruments for the future. There used to be much broader choice and availability for punters. Now, particular items are either unavailable or very hard to find. This lack of supply linked to sustained demand would suggest an inevitable increase in market value (one of the basic laws of economics) but that only seems to apply piecemeal. I’ve said it before and it still holds true, the vintage guitar marketplace remains a bit of a minefield at the moment.

Another thing I’ve observed is that my UK online feeds for vintage gear are being flooded by items from Japan, the Russian Federation, China and Australasia. I would urge extreme caution if considering long-distance purchases from these underdeveloped territories. Prices are high, the exchange rates into the UK are poor, import duties, taxes and charges are disproportionately exorbitant, and the regulations are increasingly onerous (CITES again). It is not difficult to deduce that it just ain’t worth the risk.

Moreover, be aware that many Japanese items are not owned by the actual seller. They list the item and only when a customer clicks ‘Buy it Now’ do they then try to source the original and, if it has been sold in the meantime, you may either not receive the item at all or you may get a substitute that can be very different from what you believe you ordered. As if to corroborate this, it is not unusual to see the same item being offered by different sellers. Do you think you’d have any sort of come back in the event of an issue? Nah, forget it. Never has the contract law principle of ‘caveat emptor’ (literally from the Latin, ‘let the buyer beware’) applied more. If you do risk it and end up getting burned, don’t say I didn’t warn you.

If you are interested in gambling on vintage guitars to make a return on investment (not my thing, I reiterate), the trick is to anticipate what might be ‘the next big thing’ just before it takes off. Do I have any advice on this front? Yep, but I’m keeping it very much to myself. Why? Not because I want to profit from my hard‑earned insights (which would be nice) or because I hate greed (which I do), it’s because of the numerous uncertainties involved. I would hate to suggest something only for that advice to implode (i.e. my sort of luck). I really don’t want to be held to account for giving poor advice… or for pricing myself out of a purchase because I end up competing with someone who took my advice.

Summary and conclusion

So, there you have one person’s view of the ‘state of the village’. The market for new music gear continues to evolve in a positive way. With western economies emerging from the deepest, harshest recession ever, the industry will thrive, innovate and change providing a wealth of choice and options for guitarists of every age, level of competence, income bracket and musical style. The vintage market, while currently erratic, will always remain relatively niche as supply and demand is limited – expect vintage market values to escalate in the year (or two) ahead.

The operating environment for manufacturers and retailers will continue to be challenging and they will need to adapt to meet musicians’ fickle needs while appealing to traditionalists and neophytes alike. The firms that will survive will understand both the external pressures affecting them while also engaging actively with what guitarists most value in their diverse gear-focused world. A much‑needed injection of authentic customer service would be welcome too.

The future looks exhilarating as the technology continues to evolve and challenge existing preconceptions about what music‑making is all about. The business is not going to go away but it will change and do so more rapidly than it has in the past.

I am optimistic that the best of the past and the best of the future will find a sustainable equilibrium where there is something for everyone. More importantly, the products that we use on a daily basis, whether created in the past, the present or the future will continue to inspire, motivate and enable more of us to produce some fantastically creative music. That music will, in turn, hopefully excite and evoke deep emotions for millions of listeners of both recorded and live music all over the world. Music is a wonderfully powerful medium that has the potential to change individual lives, communities and societies to create a better, more peaceful world. Now that’s an ambitious agenda. Sign me up!

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Whatever transpires, I’ll watch with great interest. Wanna play? I do, so I’m off to plink my planks (despite badly hurting my little finger on my fretting hand). Until next time…

CRAVE Guitars ‘Music Quote of the Month’: “The best way to keep music alive is to keep music live.”

© 2018 CRAVE Guitars – Love Vintage Guitars.

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