October 2019 – The Story of Modern Music in 1,500+ Facts – Part VIII

Introduction

Hello and welcome to the 8th article in this particular magnum opus of modern music history. I hope by now, you know the way this works, so I won’t say much more, other than welcome to the 1980s. If not by the start of the ‘80s, at least by the end of the decade, most readers will likely have some experience of living through the many events documented here, although I cannot assume that to be the case. I hope you have some fond memories of the time – personally, I can’t believe how long ago it was, as it seems like almost yesterday to me.

As always, if you would like to (re)visit any or all of the first seven parts (and well over 375 years) of the story to‑date, you can do so here (each link opens a new browser tab):

Once again, although notably shorter than the last four articles, this month is dedicated to a single decade, if only to ensure that it is given sufficient focus.

The Story of Modern Music Part VIII 1980-1989

While arguably not quite hitting the heady heights of the previous three decades, the 1980s (or simply, ‘the eighties’) still had much to relate both about the human condition and musical variety. The 1980s were notable for many catchy, sing‑along‑able chart choons and the emergence of commercial pop videos, along with accompanying fashion trends. One personal observation is that, perhaps, there were the first real signs of divergence between what was happening culturally and the music being produced. Interdependence between society and its music were still there but, maybe, not quite as strongly intertwined as previously.

Historical Context 1980-1989

The 1980s were sometimes called the ‘greed decade’ or the ‘old school days’. There was a worldwide move away from planned economies and towards laissez‑faire capitalism, allied to a western post-industrial move to supply side economic policies. This shift had a destabilizing effect on international trade that led to many developing countries being faced by crippling debt crises. Following the 1970s’ oil crisis, crude oil was in over supply, resulting in a glut during the 1980s. The start of the 1980s saw widespread economic recession and damaging labour disputes that hit the less well‑off disproportionately hard. Downturn was followed by a period of rapid capitalist growth towards the end of the decade. Increased economic prosperity facilitated the ‘yuppie’ boom, epitomised by hot hatchback/sports cars, wine bars and early ‘brick’ mobile phones, accompanied by an insatiable appetite for designer fashion. Western society’s affluence further polarised the wealth divide between rich and poor. Fervent materialism and a status driven desire for exposure acted as a catalyst for the start of the vapid public fascination with the ‘celebrity’ phenomenon and subsequent emergence of banal reality TV ‘entertainment’. Fundamental industrial restructuring took place in the developed world that migrated many countries away from traditional manufacturing towards economies based on IT, finance, tourism and service sectors. A rapid growth in digital technology and consumerism began that would change how people would live, work and play forever, including the advent of the ‘information superhighway’ that we now call the Internet. During the 1980s, the world’s population grew at the fastest rate yet, causing heightened fears about unsustainable human expansion and its impact on the planet’s fragile ecosystem.

Year

Global Events

1980

The massively popular maze video game Pac-Man was released by Japanese software company Namco.

 

The bitter war between Middle East neighbours Iran and Iraq began, which would last until 1988.

 

American volcano Mount St. Helens in Washington State erupted violently killing 57 people and causing widespread damage.

 

Former actor and Republican politician Ronald Reagan was elected to become the 40th President of the U.S.A.

1981

American President Ronald Reagan was shot and wounded by attempted assassin John Hinckley Jr. in Washington D.C.

 

An assassination attempt on the life of Pope John Paul II took place in Vatican City, when he was shot and wounded by Mehmet Ali Ağca.

 

The IBM 5150 Personal Computer, commonly known as the IBM PC was introduced, soon establishing it as an industry standard.

 

American actress Jane Fonda published her hugely successful book, ‘Jane Fonda’s Workout’, which spawned multiple videos and an album.

 

NASA’s Space Shuttle programme began with the first launch of the Earth orbiter Columbia.

 

Heir to the British throne, Prince Charles married Lady Diana Spencer in St. Paul’s Cathedral, London.

 

The retrovirus that causes HIV (human immunodeficiency virus) and AIDS (acquired immune deficiency syndrome) was identified. The life‑threatening condition spread rapidly, becoming a global public health threat and causing widespread hysteria.

1982

King Henry VIII’s Tudor warship and flagship of the British Navy, the Mary Rose, which sank in 1545 during a battle against the French, was raised from the bed of the Solent off the south coast of England.

 

Britain defeated Argentina to regain control of the Falkland Islands in the South Atlantic Ocean, following an unprompted Argentinian invasion and occupation.

1983

American telecommunications company Motorola introduced the first mobile telephones to North America.

 

The final episode of the Korean War‑set comedy drama ‘M*A*S*H’ was broadcast, achieving the record for most watched television episode to‑date.

1984

English policewoman Yvonne Fletcher was shot and killed by an unknown gunman in the Libyan Embassy in London, prompting an 11‑day siege of the embassy resulting in Libyan citizens being expelled and diplomatic relations between the UK and Libya being severed.

 

Indian Prime Minister Indira Gandhi was assassinated by two Sikh bodyguards, Satwant Singh and Beant Singh, at her residence in New Delhi.

 

American network TV aired the first episodes of crime drama series Miami Vice, produced by Michael Mann for NBC. It was notable for its ground breaking amalgamation of music and visuals. The show ran until 1989.

1985

Politician Mikhail Gorbachev became Russian Premiere and began leading major political and social reform across the USSR.

 

Technology company, Microsoft released the first version of its PC‑based Windows operating system.

 

Acclaimed American screenwriter, director and producer John Hughes released, ‘The Breakfast Club’, followed up a year later by ‘Ferris Bueller’s Day Off’ and ‘Pretty In Pink’.

 

The shipwreck of the ocean liner RMS Titanic was discovered in the North Atlantic Ocean, 73 years after it sank in 1912 following a collision with an iceberg.

1986

The American Space shuttle Challenger exploded shortly after launch at Cape Canaveral, Florida, killing all seven astronauts aboard.

 

The nuclear power plant at Chernobyl in Ukraine, Russia suffered a catastrophic meltdown, causing global pollution and resulting in devastating radioactive environmental damage.

 

The Soviet Union’s Mir project became the first modular manned space station in low Earth orbit. It was used predominantly as a scientific research laboratory. Mir broke up on re‑entry into the Earth’s atmosphere in 2001.

1987

The animated American family comedy, The Simpsons, first appeared on American television as a series of shorts.

 

The film ‘Wall Street’ was released, typifying the zeitgeist of the 1980s and its ‘greed is good’ power of money mentality, directed by Oliver Stone and starring Michael Douglas and Charlie Sheen.

 

The antidepressant medication Fluoxetine, commonly known as Prozac, was approved for use in the U.S.A.

1988

A Pan-Am 747 airliner exploded as a result of a Libyan terrorist bomb, which caused the plane to crash into the village of Lockerbie in Scotland, killing a total of 270 people.

1989

Republican politician George H.W. Bush became the 41st President of the U.S.A.

 

The pro‑democracy protest in Tiananmen Square, Beijing was brutally crushed by Communist Chinese authorities, resulting in many deaths and widespread international criticism over the state’s human rights violations.

 

Russian military forces pulled out of Afghanistan 10 years after invading the country.

 

Significant environmental pollution occurred when the Exxon Valdez oil tanker struck a reef in Prince William Sound off the coast of Alaska, spilling nearly 11 million gallons (37,000 metric tonnes) of crude oil into the coastal waters.

 

The Berlin Wall in Germany, built in 1961 to divide the city and prevent movement between east and west, was demolished, marking massive political change in Europe, including in Poland, Hungary, East Germany, Bulgaria, Czechoslovakia and Rumania.

 

British computer scientist and engineer, Sir Tim Berners-Lee invented the World Wide Web, now known as the Internet, while he was employed at CERN (the European Organization for Nuclear Research) near Geneva, Switzerland.

Musical Genre Development 1980-1989

After the creative revolutions of the 1950s (rock ‘n’ roll), 1960s (rock and pop) and the 1970s (heavy metal, punk, reggae, disco, rap), the 1980s was largely a decade of reflection, consolidation, cross‑fertilisation and diversification. In short, quite a lot happened but, conversely, there was not a lot that was genuinely new in musical genre subversion. Pop was, erm, as popular as ever with artists such as Debbie Gibson, Tiffany, New Kids on the Block, Wham!, New Edition and Kylie Minogue.

Punk rock’s implosion left a vacuum that needed to be filled and the answer came in post‑punk diversity at the beginning of the 1980s. New wave is associated with the birth of MTV and the music video phase and was seen as a more commercial sub‑genre of post‑punk performed by artists such as Blondie, Talking Heads, Devo, The Cars, The Police, Jam, Elvis Costello, The Smiths, Ian Dury, Adam & The Ants, New Model Army, The Fall, Echo & The Bunnymen, and the Pretenders. Also deriving from post‑punk and encompassing a number of different styles was the new romantic sub‑genre heavily influenced by glam rock from the early 1970s, as exemplified by bands like Duran Duran, Culture Club, Visage, Spandau Ballet, Thompson Twins and Eurythmics. Synth pop also came and went in the post‑punk period of the early‑mid 1980s with electronica‑driven artists like Gary Numan, Kraftwerk, Japan, Human League, Depeche Mode, Pet Shop Boys, New Order, Orchestral Manoeuvres in the Dark (OMD) and Ultravox. These highly produced music fads dominated the charts before beginning to decline by the mid‑1980s, followed by a revival of guitar‑driven music, often harking back to previous decades.

World and new age music became popular during the 1980s after being heavily promoted by record companies, even though neither has its roots in the decade. World music (not to be confused with third world music) isn’t really a genre but rather a broad marketing categorisation for a very wide and diverse range of traditional and contemporary music from around the globe including western music that doesn’t fall easily within more clearly defined genres. It also covers music that fuses ethnic influences from other genres to create something different. The umbrella term may also be used to promote niche music that was potentially under threat from music’s big business. Since 1987, World Music Day has become an annual celebration of the global music scene. Two of the leading artists associated with world music are African bands Ladysmith Black Mambazo and Savuka. Western artists such as Paul Simon and Peter Gabriel have embraced world music, fusing it with their own material. New age music is another loose marketing category for music that aims to promote positive mental wellbeing, spirituality and meditation. It is also used to complement physical activities such as yoga and massage. It has also been used to enhance inspiration and to manage stress. New age music is often acoustic or electronic and predominantly ambient (i.e. not having an obvious beat, rhythm or structure), regularly instrumental and minimalist or comprising recorded sound effects from nature. Popular western new age artists include Tangerine Dream, Vangelis, Jean Michel Jarre, Mike Oldfield, Klaus Schulze, Enya, Enigma and Clannad. Both world and new age music have influenced numerous subsequent musical ventures and projects.

Other established genres experienced revivals during the 1980s. For instance, hip hop’s ‘golden era’ spawned a plethora of artists, including LL Cool J, Run–D.M.C., Public Enemy and the Beastie Boys. Jazz also made a concerted comeback of sorts starting in the ‘70s and continuing into the ‘80s with jazz/rock fusion artists like Mahavishnu Orchestra, Weather Report and Pat Metheny. Partly driven by MTV and ubiquitous pop videos, the 1980s saw the rise of success of mega­‑pop stars like Michael Jackson, Madonna, Lionel Ritchie, Billy Joel, Prince and Whitney Houston. Heavy metal saw a 1980s resurgence that lasted well into the 1990s including artists like, Pantera, Queensrÿche, Extreme, Marilyn Manson and Danzig, while Iron Maiden led the charge of the New Wave of British Heavy Metal (NWOBHM) genre along with Def Leppard and Judas Priest. Nu‑metal pioneers began to appear at the very end of the decade including, Korn, Limp Bizkit, Staind and Linkin Park.

Musical Facts 1980-1989

Day

Month

Year

Music Fact

3

January

1980

American lo-fi indie/rock singer, songwriter, guitarist, former member of indie rock band The War On Drugs and successful solo artist, Kurt Vile was born in Lansdowne, Pennsylvania.

26

January

1980

American guitarist, singer and songwriter Prince made his first U.S. television appearance on the show ‘American Bandstand’.

19

February

1980

Scottish singer with Australian hard rock band AC/DC, Bon Scott died from acute alcohol poisoning in a friend’s car in London at the age of 33.

14

March

1980

Renowned American music producer Quincy Jones received a star on the Hollywood Walk of Fame at 1500 Vine Street.

14

April

1980

English heavy metal rock band, Iron Maiden released their storming debut studio album, the self-titled ‘Iron Maiden’ in the UK.

22

April

1980

English indie rock icons, The Cure released their 2nd studio album, ‘Seventeen Seconds’ in the UK.

23

April

1980

English heavy metal band Judas Priest released their classic 6th studio album, ‘British Steel’.

2

May

1980

English alternative post-punk rock band Joy Division played their final live gig with singer Ian Curtis, two weeks before he committed suicide.

18

May

1980

English singer, songwriter and driving force behind post‑punk rock band Joy Division, Ian Curtis was found hanged at this home in Macclesfield, Cheshire at the age of 23.

7

July

1980

English hard rock band Led Zeppelin played their final live concert with John Bonham as drummer in Berlin, Germany.

10

July

1980

Jamaican reggae giants, Bob Marley & The Wailers released their final studio album before Marley’s untimely death, ‘Uprising’.

18

July

1980

English post-punk rock band Joy Division released their classic sophomore studio album, ‘Closer’.

25

July

1980

Australian heavy rock band, AC/DC, released their career-redefining 7th studio album, ‘Back In Black’.

12

September

1980

English rock singer and songwriter David Bowie released his standout studio album, ‘Scary Monsters (And Super Creeps)’ in the UK.

20

September

1980

English heavy metal singer and ex-member of Black Sabbath, Ozzy Osbourne released his debut solo studio album, ‘Blizzard Of Ozz’ in the UK.

23

September

1980

Jamaican reggae star Bob Marley made his final live concert performance in Pennsylvania, USA, during which he collapsed on stage.

25

September

1980

English drummer with rock band Led Zeppelin, John Bonham, died tragically of alcohol-induced asphyxia in Clewer, Berkshire at the age of 32.

3

October

1980

English post-punk rock band The Police released their 3rd studio album, ‘Zenyattà Mondatta’ in the UK.

8

October

1980

American alternative rock band Talking Heads released their exceptional career-best studio album produced by Brian Eno, ‘Remain In Light’.

10

October

1980

American singer, songwriter and guitarist Bruce Springsteen released his 5th studio album, ‘The River’.

20

October

1980

Emerging Irish rock band, U2 released their debut studio album, ‘Boy’, to critical acclaim in the UK.

8

November

1980

English rock band Motörhead, released their massive 5th studio album, ‘Ace Of Spades’ in the UK.

8

December

1980

English former member of The Beatles, John Lennon was murdered by gunman Mark Chapman outside the Dakota hotel in New York City at the age of 40.

12

December

1980

English punk rock band, The Clash released their follow up to the epic ‘London Calling’ with their even more ambitious 4th studio triple album, ‘Sandinista!’.

15

December

1980

English guitarist, singer and songwriter with rock band Kasabian, Sergio Pizzorno was born in Newton Abbot, Devon.

16

January

1981

American guitarist, singer, songwriter and founding member of indie/alternative rock band The Strokes, Nick Valensi was born in New York City.

2

February

1981

English heavy metal rock band, Iron Maiden released their sophomore studio album, ‘Killers’ in the UK.

9

February

1981

American Rock ‘n’ Roll pioneer, Bill Haley, having been diagnosed with a brain tumour, died at his home in Harlingen, Texas at the age of 55.

15

February

1981

American blues/rock guitarist Mike Bloomfield died from an accidental drug overdose and was found in his car in San Francisco, California at the age of 37.

4

April

1981

UK pop group Bucks Fizz won the 26th Eurovision Song Contest with, ‘Making Your Mind Up’.

14

April

1981

Legendary English indie rock band, The Cure released their classic 3rd studio album, ‘Faith’ in the UK.

11

May

1981

Jamaican reggae singer, songwriter and guitarist, Robert Nesta ‘Bob’ Marley died from cancer in Miami, Florida at the age of 36.

21

May

1981

Rastafarian reggae legend Bob Marley received a state funeral in his home town of Kingston, Jamaica.

6

June

1981

The very first issue of weekly heavy metal music magazine ‘KERRANG!’ was published, featuring AC/DC on the front cover.

1

August

1981

Revolutionary 24 hour music video channel, MTV (Music Television), broadcast for the very first time in the USA at 12:01am Eastern Time, introduced by creator John Lack with, “Ladies and gentlemen, rock and roll”

8

October

1981

English post-punk rock band Joy Division released their 3rd and final studio album, ‘Still’.

7

November

1981

English singer and former member of heavy metal rock band Black Sabbath, Ozzy Osbourne released his sophomore solo studio album, ‘Diary of a Madman’.

30

January

1982

Legendary American country blues guitarist, singer and songwriter Sam ‘Lightnin’’ Hopkins died from cancer in Houston, Texas at the age of 69.

14

March

1982

American thrash metal band, Metallica performed their debut live concert at Radio City, Anaheim, California, taglined, ‘Metalus Maximus’.

19

March

1982

American heavy metal guitarist Randy Rhoads, best known as member of Ozzy Osbourne’s band died tragically in a plane crash in Leesburg, Florida at the age of 25.

22

March

1982

English heavy metal rock band, Iron Maiden released their 3rd studio album, ‘The Number Of The Beast’ in the UK.

3

May

1982

English indie rock icons, The Cure released their dark and brooding masterpiece 4th studio album, ‘Pornography’ in the UK.

6

May

1982

American singer and actress, Diana Ross received a star on the Hollywood Walk of Fame at 6712 Hollywood Boulevard.

14

May

1982

English punk rock legends, The Clash released their 5th and penultimate studio album, ‘Combat Rock’ in the UK.

16

June

1982

English guitarist, songwriter and founding member of The Pretenders, James Honeyman-Scott died of drug‑related heart failure in London at the age of 25.

14

July

1982

English heavy metal rock band Judas Priest released their classic 8th studio album, ‘Screaming for Vengeance’.

17

August

1982

Company executives from Philips, Sony and Polygram announced the pressing of the first commercial digital Compact Disc (CD).

20

September

1982

American singer, songwriter and guitarist Bruce Springsteen released his 6th studio album, the often‑overlooked haunting and elegiac, ‘Nebraska’.

1

October

1982

Technology giant, Sony released the first ever digital Compact Disc (CD) player, the CDP-101, to the eager public in Japan.

27

October

1982

Legendary American singer, songwriter, guitarist and producer, Prince, released his top-selling 5th studio album, ‘1999’.

5

November

1982

UK TV broadcaster Channel 4 aired its edgy music and lifestyle programme, ‘The Tube’ for the first time. Presenters included Jools Holland and the late Paula Yates. The show ran for 5 series until April 1987.

30

November

1982

American singer, Michael Jackson released his career‑defining mega‑hit 6th studio album, ‘Thriller’. It is estimated that sales have well‑exceeded 50 million copies worldwide.

11

December

1982

English punk rock and mod revival band, The Jam played their final live concert in Brighton, UK before splitting up for good.

29

December

1982

The Jamaican Post Office released a set of postage stamps commemorating the life and music of reggae legend Bob Marley.

18

January

1983

English guitarist, singer and member of indie pop duo The Ting Tings, Katie White was born in Lowton, Greater Mancester.

28

February

1983

Irish mega-rock band U2 released their highly acclaimed chart-topping gold 3rd studio album, ‘War’.

2

March

1983

The digital Compact Disc (CD) was launched in Europe and America by Philips, Sony and Polygram, 7 months after it had debuted in Japan.

23

March

1983

American Texas blues/rock giants ZZ Top released their massive 7th studio album, the classic, ‘Eliminator’.

14

April

1983

English rock singer David Bowie released his 15th and perhaps most commercial studio album, the great Nile Rodgers‑produced, ‘Let’s Dance’.

30

April

1983

Renowned American Chicago blues guitarist, Muddy Waters (McKinley Morganfield) died from a heart attack at his home in Westmont, Illinois at the age of 70.

16

May

1983

Pioneering English heavy metal rock band Iron Maiden released their massively successful 4th studio album, ‘Piece Of Mind’.

23

May

1983

Jamaican reggae legends Bob Marley & The Wailers released their studio album, ‘Confrontation’ posthumously, after Bob Marley’s death in 1981.

12

June

1983

Influential American blues slide guitarist and singer J.B. Hutto died from cancer in Harvey, Illinois at the age of 57.

13

June

1983

Emerging American blues/rock guitarist and singer, Stevie Ray Vaughan with his band Double Trouble released their debut studio album, ‘Texas Flood’.

25

July

1983

Up-and-coming American thrash metal band Metallica released their standout debut studio album, ‘Kill ‘Em All’.

20

October

1983

American country music guitarist Merle Travis died of a heart attack at his home in Tahlequah, Oklahoma at the age of 65.

10

November

1983

English singer, songwriter and one-time member of punk rock band Generation X, Billy Idol released his highly popular 2nd studio album, ‘Rebel Yell’.

15

November

1983

English singer and former member of heavy metal rock band Black Sabbath, Ozzy Osbourne released his 3rd solo studio album, ‘Bark At The Moon’ in the UK.

2

December

1983

Music television channel MTV aired the full 14-minute pop video to Michael Jackson’s massive hit single, ‘Thriller’ for the first time.

1

January

1984

Widely regarded as the founding father of British Blues, guitarist and broadcaster Alexis Korner died of lung cancer in London at the age of 55.

21

January

1984

American rock band Bon Jovi released their debut studio album, the self-titled ‘Bon Jovi’ in the U.S.

1

April

1984

American soul singer Marvin Gaye was shot and killed by his father in Los Angeles, California at the age of 44.

26

April

1984

Eleven years after the famous original Cavern Club in Liverpool, UK was demolished in 1973, it was rebuilt and the new venue opened its doors.

4

May

1984

The classic music rock/mock/documentary film about the experiences of an English rock band, ‘This Is Spinal Tap’, directed by Rob Reiner, was released in the UK.

15

May

1984

American blues rock guitarist, Stevie Ray Vaughan with his band Double Trouble released their 2nd studio album, ‘Couldn’t Stand the Weather’.

19

May

1984

American southern rock band ZZ Top released their hit single, ‘Legs’ with the B-Side ‘Bad Girl’, both from their career‑defining album, ‘Eliminator’.

21

May

1984

Emerging indie rock band, Nick Cave & The Bad Seeds released their impressive debut album, ‘From Her to Eternity’.

4

June

1984

American singer, songwriter and guitarist Bruce Springsteen released his massive 7th studio album, ‘Born In The U.S.A.’.

14

June

1984

American country singer Dolly Parton received a star on the Hollywood Walk of Fame at 6712 Hollywood Boulevard.

25

June

1984

Legendary flamboyant American musician Prince released the massive original soundtrack album for the film, ‘Purple Rain’.

30

July

1984

American thrash metal rock band Metallica released their sophomore studio album, ‘Ride The Lightning’.

3

September

1984

English heavy metal rock band Iron Maiden released their classic 5th studio album, ‘Powerslave’ in the UK.

16

September

1984

Talented Georgian/British singer, songwriter and guitarist Katie Melua was born in Kutaisi, Georgia.

24

September

1984

English electronic/alternative rock band Depeche Mode released their 4th studio album, ‘Some Great Reward’ in the UK.

27

September

1984

Canadian pop-punk singer, songwriter and guitarist, Avril Lavigne was born in Ontario.

1

October

1984

Irish rock band U2 released their classic 4th studio album, ‘The Unforgettable Fire’ in the UK.

20

November

1984

American pop singer, Michael Jackson received a star on the Hollywood Walk of Fame at 6927 Hollywood Boulevard.

3

December

1984

Assembled super group Band Aid released their massive Christmas charity single, ‘Do They Know It’s Christmas?’ in response to the famine in Ethiopia.

15

December

1984

Charity super group, Band Aid entered the UK singles chart at number 1 with their song, ‘Do They Know It’s Christmas?’ in aid of Ethiopian famine victims.

22

January

1985

Australian guitarist, famous for working with Alice Cooper and Michael Jackson, Orianthi Panagaris was born in Adelaide, South Australia.

13

May

1985

English rock band Dire Straits released their massive hit 5th studio album, ‘Brothers In Arms’.

4

June

1985

American guitarist with heavy rock band Black Stone Cherry, Chris Robertson was born in Kentucky.

29

June

1985

English rock singers David Bowie and Mick Jagger recorded their version of the classic Martha Reeves and the Vandellas’ soul hit, ‘Dancing In The Street’ in support of the Live Aid charity.

13

July

1985

Two Live Aid fundraising concerts took place in London and Philadelphia to benefit the plight of Ethiopian famine victims.

30

September

1985

American blues/rock guitarist Stevie Ray Vaughan with his band Double Trouble released their 3rd studio album, ‘Soul to Soul’.

9

October

1985

Japanese artist Yoko Ono dedicated the Strawberry Fields memorial in New York City’s Central Park to her late husband, John Lennon on what would have been his 45th birthday.

28

October

1985

American Texas blues/rock trio, ZZ Top released their 9th studio album, ‘Afterburner’, the follow up to their massive 1983 hit, ‘Eliminator’.

30

October

1985

American thrash metal masters Anthrax released their career classic 2nd studio album, ‘Spreading The Disease’.

4

January

1986

Irish bass guitarist with rock band Thin Lizzy, Phil Lynott died of complications due to septicaemia in Salisbury, Wiltshire, UK, at the age of 36.

6

January

1986

English singer, songwriter and guitarist of indie/rock bands Arctic Monkeys and The Last Shadow Puppets, Alex Turner was born in Sheffield.

3

March

1986

American heavy metal band Metallica released their 3rd studio album, the last with Cliff Burton playing bass guitar in the line-up, ‘Master Of Puppets’.

14

March

1986

The classic film inspired by the mythology surrounding blues guitarist Robert Johnson, directed by Walter Hill, ‘Crossroads’ was released in the USA.

17

March

1986

English electronic/alternative rock band Depeche Mode released their 5th studio album, ‘Black Celebration’ in the UK.

19

May

1986

English singer, songwriter and former member of progressive rock band Genesis, Peter Gabriel released his commercially successful 5th solo studio album, ‘So’.

20

July

1986

The feature film ‘Sid And Nancy’ focusing on the tragic lives of Sex Pistols’ bass guitarist Sid Vicious and his girlfriend Nancy Spungen premiered in London. The film was directed by Alex Cox and starred Gary Oldman.

25

August

1986

American singer and songwriter Paul Simon released his classic 7th solo studio album, ‘Graceland’.

28

August

1986

American pop singer, Tina Turner received a star on the Hollywood Walk of Fame at 1750 North Vine Street.

27

September

1986

American bass guitarist and songwriter with thrash metal rock band Metallica, Cliff Burton was tragically killed in a tour coach crash in Dörarp, Sweden at the age of 24.

29

September

1986

English heavy metal band Iron Maiden released their 6th studio album, ‘Somewhere In Time’ in the UK.

7

October

1986

American thrash metal band Slayer released their huge genre classic 3rd studio album, ‘Reign In Blood’.

15

November

1986

American hip-hop group from NYC, Beastie Boys, released their debut studio album, ‘Licensed To Ill’, including their massive hit single, ‘(You Gotta) Fight for Your Right (To Party!)’.

2

December

1986

Supremely talented Australian bass guitarist and singer, Tal Wilkenfeld was born in Sydney.

21

January

1987

American soul legend Aretha Franklin became the first woman inducted into the American Rock and Roll Hall of Fame.

22

February

1987

American pop artist and manager of experimental rock band Velvet Underground, Andy Warhol died following gall bladder surgery in New York at the age of 58.

9

March

1987

Irish rock band U2 released their 5th studio album, the massive ‘The Joshua Tree’ in the UK.

22

March

1987

American thrash metal masters Anthrax released their career classic 3rd studio album, ‘Among The Living’.

30

March

1987

Diminutive American singer, songwriter and guitarist Prince released his ambitious, epic change of direction 9th studio album, ‘Sign ☮ The Times’.

2

April

1987

Highly acclaimed American jazz drummer Buddy Rich died from respiratory and heart failure following treatment for a brain tumour in Los Angeles, California at the age of 69.

5

May

1987

English indie rock icons The Cure released their lip‑smacking 7th studio double album, ‘Kiss Me Kiss Me Kiss Me’ in the UK.

2

June

1987

Virtuoso Spanish classical guitarist Andrés Segovia died from a heart attack in Madrid at the age of 94.

14

July

1987

American rock group The Steve Miller Band received a star on the Hollywood Walk of Fame at 1750 Vine Street.

21

July

1987

American hard rock band, Guns N’ Roses released their storming debut studio album, ‘Appetite For Destruction’.

3

August

1987

English heavy metal rock band Def Leppard released their best-selling classic 4th studio album, ‘Hysteria’.

25

August

1987

American singer and songwriter Michael Jackson released his 7th solo studio album, ‘Bad’, as a follow up to his massive 1982 LP, ‘Thriller’.

11

September

1987

Jamaican reggae artist Peter Tosh was shot dead along with two others by a gang of three armed robbers at his home in Kingston, Jamaica at the age of 42.

12

September

1987

English alternative rock singer and songwriter Morrissey left his band, The Smiths to pursue a successful solo music career.

21

September

1987

American bass guitarist and member of jazz fusion band Weather Report from 1976-1981, the inimitable Jaco Pastorius died from injuries following an altercation at a club in Wilton Manors, Florida at the age of 35.

28

September

1987

English electronic/alternative rock band Depeche Mode released their 6th studio album, ‘Music For The Masses’ in the UK.

8

October

1987

Legendary American rock ‘n’ roll guitarist Chuck Berry received a star on the Hollywood Walk of Fame at 1777 North Vine Street.

15

October

1987

American virtuoso instrumental rock guitarist Joe Satriani released his classic 2nd studio album, ‘Surfing With The Alien’.

1

December

1987

Puerto Rican guitarist and singer, Jose Feliciano received a star on the Hollywood Walk of Fame at 6541 Hollywood Boulevard.

31

December

1987

After 17 years and 445 episodes, British TV broadcaster, the BBC aired the final edition of contemporary music show, ‘The Old Grey Whistle Test’.

20

January

1988

Legendary English pop/rock band The Beatles were inducted into the American Rock and Roll Hall of Fame.

11

April

1988

English heavy metal band Iron Maiden released their 7th studio album, ‘Seventh Son Of A Seventh Son’.

5

May

1988

Highly successful English singer and songwriter Adele MBE was born in London.

5

July

1988

American thrash metal rock band, Slayer, released their mega hit 4th studio album, ‘South Of Heaven’.

14

August

1988

American blues/rock guitarist Roy Buchanan was found hanged (a disputed suicide) in a jail cell after he was arrested for public intoxication in Fairfax, Virginia at the age of 48.

25

August

1988

American heavy metal rock band Metallica released their classic 4th studio album, ‘… And Justice For All’.

19

September

1988

Alternative rock band Nick Cave & The Bad Seeds released their highly acclaimed 5th studio album, ‘Tender Prey’.

30

September

1988

English former member of The Beatles, John Lennon received a posthumous star on the Hollywood Walk of Fame at 1750 Vine Street.

10

October

1988

Irish rock band U2 released their classic 6th studio album (and complementary ‘rockumentary’ film), ‘Rattle and Hum’ in the UK.

18

October

1988

American alternative rock band Sonic Youth released their landmark 6th studio album, ‘Daydream Nation’.

19

October

1988

Legendary American delta blues guitarist and singer, Son House died of cancer of the larynx in Detroit, Michigan at the age of 86.

6

December

1988

American singer, songwriter and musician, Roy Orbison died of a heart attack in Hendersonville, Tennessee at the age of 52.

18

January

1989

Music greats, The Rolling Stones, Stevie Wonder, The Temptations, Otis Redding and others were inducted into the American Rock and Roll Hall of Fame.

2

May

1989

English indie rock group The Stone Roses released their eponymous debut studio album, ‘The Stone Roses’.

2

May

1989

English indie rock icons, The Cure released their near‑perfect career-defining 8th studio album, ‘Disintegration’ in the UK.

29

May

1989

American guitarist, John Cipollina of rock band Quicksilver Messenger Service died of alpha‑1 antitrypsin deficiency in San Francisco at the age of 45.

1

June

1989

Underground American grunge band, Nirvana released their debut studio album, ‘Bleach’ to an unsuspecting public.

6

June

1989

Legendary American blues/rock guitarist and singer, Stevie Ray Vaughan with his band Double Trouble released their 4th and final studio album before SRV’s tragic death, ‘In Step’.

15

July

1989

English progressive rock band Pink Floyd performed a live concert on a floating stage at Venice, Italy, watched by over 200,000 people.

25

July

1989

American rap rock band, Beastie Boys released their classic sophomore studio album, ‘Paul’s Boutique’.

12

September

1989

English virtuoso instrumental rock guitarist Jeff Beck released his impressive 6th studio album ‘Jeff Beck’s Guitar Shop’ in the UK.

26

November

1989

British pop/rock band, Squeeze performed in concert for the very first broadcast of ‘MTV Unplugged’ in the US.

13

December

1989

One of the best‑selling artists of all time, American country/pop singer and songwriter Taylor Swift was born in Reading, Pennsylvania.

Tailpiece

Well that’s the eighties for you in a (sizeable) nutshell. We are now getting much closer to the end of the story (at least as far as I am able to document it) and the new millennium beckons tantalisingly out of reach. However, before that, we will fill in the gap with the 1990s next month. Will it be a Brave New World or just more of the same? To discover the facts behind the memories, please return here next month for some more manic music history. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “Never trust your memories but cherish the good ones regardless”

© 2019 CRAVE Guitars – Love Vintage Guitars.

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October 2017 – What Qualifies As A CRAVE Guitar?

When canvassing ideas for this month’s article, I was asked why I don’t feature bass guitars to the same extent as the 6-stirngers. I did point out that CRAVE Guitars is already home to Fender Precision and Music Man Stingray basses. However, such simple questions tend to switch on my stream of consciousness. Not content with answering just this question, I thought I might as well address the similar query I have been asked about acoustic guitars as well as other instruments, accessories, merchandise and even non‑guitar‑related stuff! There are not many pictures this month, as the narrative is mainly explanatory.

The short and simple answer is contained in the acronym C.R.A.V.E. (Cool & Rare American Vintage Electric) Guitars so, if that satisfies your curiosity, you can safely stop reading now. For the masochists out there, a little (!) more exposition is required; sorry.

Expanding the acronym is, however, probably a good place to start, so let’s begin with perhaps the most problematic letter…

C is for Cool (Adj.)

For starters, this has nothing to do with temperature. The cool I am talking about is a very subjective, value-laden word with many subtle and indefinable nuances. In its colloquial context, it can mean ‘excellent’ or ‘alright’, as well as ‘fashionable’ or ‘hip’. Slang dictionaries also cite ‘awesome’ or ‘trendy’. These all seem to me to be both superficial and insufficient when trying to convey what I understand cool to mean. To make it easier, perhaps, these adjectives convey a bit more relevance if suffixed with the word ‘dude’.

In relation to the world’s favourite musical instrument, there are the mainstream guitars, most of which have an inherent level of cool anyway and, as you are reading this article, I don’t think I need to state the bleeding obvious, especially where vintage is also a contributory factor (see ‘V’ below). It is, perhaps, the more unusual guitars, which to me radiate cool. Cool transcends simple descriptions such as character or quirkiness.

How on earth does a guitar become and stay cool, and is there a standardised unit of measurement to quantify just how much cool something has? Quite simply, it simply isn’t that simple. For a guitar to be cool it has to exude some sort of cachet or ooze some sort of wow factor. It may have some quintessential ingredient that makes it irresistibly, achingly desirable to those in the know. Things that are cool are utterly seductive despite any objective rational thinking to the contrary (it may be non‑PC but the same goes for women!).

What one person thinks of as cool can be a complete anathema to someone else, while another person may be completely oblivious to it. This suggests that cool is therefore intrinsically a very personal thing. The fascinating thing about cool is when there is an unwritten collective agreement and a shared understanding that something is more than it appears to be on the face of it. Cool, to me, is therefore an unconscious state of mind that has no palpable embodiment.

Sustained cool that is appreciated by like-minded people can lead to a cult status amongst a relatively small proportion of the population, which everyone else completely fails to grasp. Cool therefore also has a degree of exclusivity. Cool cannot be a universally accepted characteristic; it will always be appreciated by the few and ignored by the many. If something becomes popular on the mass market, it automatically ceases to be cool.

Last month, I mentioned the Fender Bronco, a modest single pickup offset ‘student’ guitar that languished in the vintage guitar doldrums until Alex Turner and Arctic Monkeys burst onto the scene. The band was considered cool and the instruments that they used suddenly became cool simply by association. Consequently, the broad appeal for the Bronco coalesced pretty much overnight. Broncos are still cool and attract vintage guitar market values that were unheard of before the band came to prominence. There are plenty of other examples; for instance, would the humble Danelectro 3021 be the icon that it is today without Jimmy Page or the Airline J.B. Hutto be so sought after if not for Jack White?

The transferable phenomenon suggests that cool by association can be infectious. Cool is, however, not physical or perpetual, as it can disappear just as quickly and inexplicably as it appeared in the first place. Furthermore, you cannot make cool, sell cool, buy cool, or pass something off as cool if it isn’t. It therefore exhibits an unusual characteristic of being both intangible and valuable at the same time.

CRAVE Guitars isn’t about what I think other people may like, it is primarily about what I like. I wouldn’t be arrogant enough to try to tell you whether CRAVE Guitars’ instruments are cool or not, that is for you to decide for yourself. I just hope that I have a certain taste that others can appreciate and relate with. However, just for the record, I think they are pretty darn cool individually and, perhaps more importantly as a ‘collection’. I try to raise awareness of some interesting guitars (and amps/effects) and then pose some questions to challenge broadly held preconceptions. Perhaps you might make the irrational shift of ill‑informed choice and agree with the dude (or not, I sure ain’t gonna argue!).

R is for Rare (Adj.)

You’d think this would be obvious… but there is more to it than that. Rare in this context doesn’t actually mean that they are all genuinely scarce in absolute terms. By rare here, I mean that they are limited in number and therefore finite because there cannot be any more new guitars for a certain model from a certain manufacturer for any given year. This is an undeniable fact.

By rare, I’m also suggesting that each one is essentially irreplaceable. If a vintage guitar is destroyed or dismantled, there is a unit reduction in the total number of that model that will ever be available. Whether there were only ever just a handful or many thousands of a particular model produced, there will only be a certain number of each guitar in existence that can feed the vintage guitar market now or in the future. Newer instruments will eventually become vintage but these will be additional to, not substitutes for, what went before.

In addition, each vintage instrument will now be absolutely unique in its own way. Several or many decades of (ab)use bestow certain vestiges of age that are individual to that instrument and which cannot be reproduced (sorry, relic fans). It is this distinctive and natural aging that gives an instrument its uniqueness. Even better if guitars have some sort of genuine story associated with them (or sense of mystery if not).

I should also say that rare in this context does not imply value – there are many other characteristics in addition to rarity that dictate whether a guitar is valuable or not. None of CRAVE Guitars’ instruments are truly valuable, sadly, I wish they were. However, some guitars are rarer than others and therefore have a degree of interest associated with them purely because there are not many of them to go around. Others were mass produced at the time and remain plentiful on the vintage market but only for the time being, as attrition will inevitably occur. Just because something is (relatively) abundant, it doesn’t diminish its appeal.

& – At his point, I might as well comment on the ‘&’ in the CRAVE acronym. It doesn’t mean that every guitar is Cool AND Rare. These adjectives are not mutually exclusive. To be honest, a title where the ‘&’ means ‘cool and/or rare; possibly one or the other, perhaps both or maybe neither’ doesn’t make any sense. It is therefore not a qualifier; it is simply a necessary vehicle of the English language, so get over it grammar pedants (say I hypocritically).

A is for American (Adj.)

You might also think that this criterion is straightforward and, of course, it isn’t. Some guitars in the CRAVE family are all-American, which makes things simple. Some, however, have original materials and/or parts imported from other countries. As far as I am aware, none of my guitars (or basses) were wholly manufactured outside America.

I would actually argue that there have been very few instruments that are actually 100% American so, as with other factors, it is all a matter of degree. So we have to start with the premise that ‘American’ implies a significant but not necessarily total part of the process of producing guitars.

It isn’t just that they are designed by American-owned companies. Danelectro, for instance, has its headquarters in the USA, designs its instruments in the USA and manufactures them in China. Other American firms may import the key elements to be assembled and/or QA’d in the States. Does this make them American? I would argue in both circumstances that it doesn’t. To make things easier, I don’t believe that there are any non-American companies that manufacture in the USA for all sorts of political, social, economic, legal and environmental reasons.

What about some of the key parts of a guitar that customers demand and expect? For example, could a guitar with a Brazilian or Indonesian rosewood fingerboard or a Honduran mahogany body genuinely be called American? In this instance, I believe that it can, as this refers to the source of raw materials, not the manufacturing process. The same applies to hardware, e.g. German tuners and bridges, Mexican switches and Japanese potentiometers. We have to accept that American guitars are partially imported in one way or another.

American trade rules were/are very strict about what items can carry the ‘Made in U.S.A.’ label. I won’t delve any deeper into this thorny issue in this article. Suffice to say that, as far as I am concerned, as long as it complies with the definition imposed by the federal USA government, it is ‘American’.

I have often been asked why I don’t go for guitars from other regions such as Europe or Asia. There are some fantastic instruments from non-American territories (see the CRAVE Guitars article from August 2017 – ‘A Peak into the Pandora’s Box of Guitars’ → Read here). For now, to open the flood gates to global guitar collecting would, I believe, dilute what CRAVE Guitars is all about. Also, I just couldn’t cope with it all – it would be way too much for such a small enterprise. For now at least, integrity of the American ‘collection’ is paramount.

Where I do consciously blur geographical lines is in effect pedals where European and Japanese pedals qualify as part of the ‘family’. Why? Simply because they are such an integral part of the British/American music scene from the birth of rock ‘n’ roll onwards. Plus, there are so many global cool and rare effects that it doesn’t make practical sense to be strictly exclusive. As effects are not the primary focus of CRAVE Guitars, I can be a little more lenient. That’s my excuse and I’m sticking to it. Should I need to liquidate funds though, the non-American effects would be at the front of the queue.

At the moment, my vintage amps are strictly American, although I have been tempted by vintage English amps from, for instance VOX, Marshall and Orange, although less so WEM, Hiwatt and Laney. Perhaps it’s because I started playing electric guitar in the 1970s, I also have a soft spot for vintage solid state amps such as H/H from England and Roland from Japan, so I’m not a complete valve snob. I may also be tempted to blur the lines here one day but not for now. There are plenty of great American amps to admire. One difficulty is that they are just too difficult to import and adapt for UK mains supply, let alone maintain. To be honest, I also don’t have space for a lot of amps, so that makes things simpler.

V is for Vintage (Noun/Adj.)

I have covered the various definitions and interpretations of what might constitute ‘vintage’ in relation to guitars before, so I won’t reiterate those discussions here.

Essentially, there is no clear start date for what might become a CRAVE Guitar. Perhaps the early‑mid 1930s might be a legitimate starting point, representing the dawn of electric guitars. However, if someone were to offer me an early 1900s Gibson Style O acoustic archtop or a 1920s National acoustic resonator for instance, I am not going to turn either of those down! Hint, hint.

The end point is necessarily arbitrary. I tend to think of mid-late 1980s as the general cut‑off for many reasons. Anything from 1990‑on is of personal interest, rather than something eligible for CRAVE Guitars. I have retained a couple of modern Gibsons that I use as modern benchmarks and reference instruments to compare with older guitars (and for sentimental reasons). I no longer have any modern Fenders, although I’d like a modern Stratocaster or Telecaster for comparative purposes. Being purely pragmatic, I generally focus on electric guitars from the 1950s to 1980s inclusive – at the time of writing, the earliest is 1959 and the latest is 1989 – a period spanning just 40 years which, in context of guitar history, is nothing at all and may prove to be too restrictive in the future. For now, though, there are plenty of vintage guitars on the market made in those four decades from which to choose.

There is a bigger question about whether vintage is ‘better’ than new. This is not the time for such a complex discussion. However, for instance, in a blind test where touch and sound are the only stimuli, whether a guitar is physically old actually adds anything to the overall music‑making experience or not is debateable. New guitars can be made to look, feel and sound old but, no matter how good the craftsmanship, they cannot actually BE old.

Much also depends on the use to which a guitar will be put. For most working musicians, reliability and durability are probably far more important than age, especially in a live concert environment where the subtle nuances of vintage tone can be completely lost. A gigging situation is also environmentally demanding, never mind the practical risks of taking a valuable and irreplaceable vintage instrument on the road. In principle, modern guitars are in so many ways a much more appropriate solution than their vintage counterparts, particularly for the professional musician. Personally though, modern guitar ownership is no longer for me and what I do, so my focus is for older, lived-in but not worn out instruments.

E is for Electric (Adj.)

As far as acoustic guitars are concerned, sorry, but they just don’t do it for me. I don’t know why. This applies equally to nylon strung classical guitars and steel strung acoustics. Perhaps it’s the sound, perhaps it’s the playability, or perhaps it’s the aesthetics. To be honest, my knowledge of acoustics is very slim compared to their electric counterparts, so I may be missing something obvious in terms of appeal.

I acknowledge that without the acoustic guitar, we wouldn’t have electric guitars as we know them, so the historical significance is fully understood. I am interested in the acoustic guitar’s position in musical antiquity and I am writing about that as a separate piece of research. However, given a choice of picking up a comparable acoustic or electric, the latter would win 9 times out of 10. Personally, I like to plug my guitars in and experience the diverse sonic pleasures of an electric guitar being used for its intended purpose. For recording or stage use, I find microphones for an acoustic guitar a complete pain, whereas I can just plug in an electric, so the latter also wins on practicality.

I often play electric guitars unplugged when practising or noodling. An unplugged electric gives a good indication of the natural resonance of the ‘old wood’. It also focuses the senses on playability and ergonomics. I might suggest that a good electric guitar will come across as good when it is played either acoustically or plugged in. However, vintage electric guitars really come into their own when driving a vintage valve amp, perhaps with the odd vintage analogue pedal added to the mix. In this setting, electric guitars can feel alive with dynamics, touch‑sensitivity and sensory feedback in a way that an acoustic just can’t match, at least for me. I would argue that an electric guitar is also far more versatile with an array of different sounds and tones that it can produce.

OK then, here’s the crux… How many rock guitar gods from the halcyon days of Santana, Green, Clapton, Richards and Hendrix, through the experimentalist era of Page, Beck, Blackmore, Iommi and Zappa to the post-modern virtuosos such as Van Halen, Slash, Vai, Satriani and Vaughan have plied their trade exclusively playing acoustic guitars? None to my knowledge, that’s how many. The truth of the matter is that it’s the cutting, screaming, wailing, sighing, jangling and shredding of the amplified, effected electric guitar in the hands of musical geniuses that has forged the mainstay of the rock (‘n’ roll) paradigm over the last 6 decades or so. There are, admittedly, many acoustic guitar prodigies but they don’t feature on my ‘top guitarists’ or ‘top albums’ lists. I rest my case m’lud.

Arguably, it’s the music that matters, rather than whether instruments are amplified or not. In fact, one of my favourite live albums is Nirvana’s ‘MTV Unplugged In New York’ (1994), so I’m not averse to acoustic music, it’s a simple matter of personal preference. I would also contest that, unless one is within a few feet of an acoustic guitar played live, the sound is amplified in one way or another, whether by an amp, a PA, a TV or a hi-fi. I don’t want to get into arguments about which is better; to me, they are just different.

There are many superb vintage acoustic guitars on the market and in the hands of collectors. With the usual finite resources (time, money and space), acoustic guitars will, for now, remain outside the scope of CRAVE Guitars. In addition, there are currently no real vintage electro‑acoustics out there to tempt me. Whatever the reasoning behind my bias, I’ll leave acoustics for the many specialists already occupying that particular space.

I would, however, like to have a good vintage acoustic to hand, just for those occasions when the mood strikes and one wants to strum or fingerpick a tune for a change. I agree that playing an acoustic brings a whole different outlook on composition, arrangement and performance and they are therefore a great complement to electric guitars. You never know, I might be tempted. Something like an old Martin D28 or Gibson J-200 perhaps? Again… hint, hint.

Guitars (Noun)

This will, hopefully, answer the original question at the start of this article about basses. Basically (haha), I am first and foremost a guitarist and I therefore focus on 6-string instruments rather than basses. For the record, I like playing bass and I think that it is good for guitarists to be able to play bass effectively, as it can improve rhythmic and timing abilities as well as adding a different perspective to songwriting. As mentioned at the top of this article, CRAVE Guitars actually has 2 vintage basses and a vintage valve bass amp as part of the ‘family’, which is enough as far as my personal need goes.

Yes, I’d like a vintage Fender Jazz bass and I’d happily accommodate a short-scale vintage Fender Mustang or Musicmaster bass, mainly because they are so cute, funky and cool. I’d also be quite happy with a vintage Gibson EB-0 or a Rickenbacker 4001 bass if a good one came along at a reasonable price and doesn’t displace a sought‑after guitar. Bridging the gap between guitar and bass, a vintage pre-CBS Fender Bass VI has been on my ‘most wanted’ list for a long time but original ones are becoming way, way too expensive. For the third time, hint, hint.

There are many other variations on the stringed instrument theme from diddley-bow guitars with only a single string through cigar box/oil can guitars, tenors and baritones, 12-string guitars, to harp guitars with many strings, as well as double or multi-neck instruments. Then there are are banjos, mandolins, zithers, hurdy‑gurdys, lutes, bouzoukis, balalaikas, not to mention many Asian instruments, as well as numerous European classical and folk stringed instruments. Again, if only for practical reasons, they are all outside the scope of CRAVE Guitars. As with acoustics and basses, there are plenty of specialists focusing on some wonderful exotic stringed instruments from all over the world, so that means I don’t have to.

While on the subject of CRAVE Guitars eligibility, there are a few other factors that come into play. NB. All of these conditions apply equally to amps and effects.

Condition – Condition is very important for me. This doesn’t mean that a guitar has to be museum or collector-grade, far from it. A well-used vintage instrument will have many visible signs of use that give it much of its charisma. If a guitar is 50 years old but looks as if it was made yesterday, it lacks that unwritten backstory of being used that might make it desirable (at least to me). Conversely, an abused ‘players’ guitar’ is of little interest to me, as it is likely to be in relatively poor condition through misuse – a lack of respect for an instrument is generally not a good sign. Once a guitar has been seriously compromised, it will never be the same again. Even if it is professionally restored, a knackered guitar loses so much of its integrity and originality (see below). The issue of restoration to protect and conserve important musical instrument heritage is another story for another day. Badly damaged guitars are a big no-no for CRAVE Guitars, including major damage like neck/headstock breaks, bad repairs, etc.

Originality – Originality is also very important for me. Irreversible modifications are an issue, including refinishes, routing for pickups, holes, adaptations, etc. I have one refinished guitar, my ‘signature’ 1975 Gibson Les Paul, and I regret having it done back in the late 1970s – it had a lot of buckle rash from the previous owner and it seemed the sensible thing to do at the time. I tolerate minor changes such as replacement pots (where there was a fault), tuners, etc. Several CRAVE guitars have had reversible minor modifications and each one is considered on a case‑by‑case basis. In theory, most bits of hardware can easily be put back to original condition if the correct parts are available. If guitars come with original cases, great: if they come with the original tags, manuals and case candy as well, even better. However, it’s the guitar that matters, not the case.

Affordable – I am a financially poor enthusiast with very limited funds, so my spotlight tends to fall on ‘affordable vintage’ guitars. Fortunately, the cool & rare criteria often make some relatively inexpensive guitars available, compared to the elite high‑end investment‑grade instruments. Market accessibility is therefore an important factor for me. I sympathise with neophytes who are interested in and want to own vintage guitars but find the whole scene too ‘exclusive’ – we all have to start somewhere. The ‘easy entry’ end of the vintage market is another reason why I like to focus on a wide range of instruments including some interesting oddballs within reach of many wannabes. Just to qualify, ‘affordable’ doesn’t necessarily mean cheap, it means cost‑effective and value‑for‑money, which can mean different things at different price points. Recently, I have paid (considerably) over market value for a couple of instruments in which I had a specific interest, so I’m not a very good businessman with an eye on future profit margins.

Other Stuff – Another question I’ve been asked is why I don’t sell ‘other stuff’ to support the core vintage guitar enterprise. Three principal reasons; a) I don’t have the money to spend on ‘other stuff’ even if it could partly subsidise the core ‘business’, b) I don’t have sufficient time or space to achieve the core ‘business’, let alone anything extra‑curricular, and c) I’m generally not that interested in ‘other stuff’. I would like to diversify into CRAVE Guitars merchandise such as t-shirts, mugs, plectrums, cards, etc. (orders, please). I might also be tempted into vintage guitar related miscellanea such as jewellery, memorabilia, etc. Diversification also relies on surplus amounts of a) and b) above which, frankly, is looking highly unlikely. The discipline of focusing predominantly on Cool & Rare American Vintage Electric Guitars (now that it has been defined) has to remain relatively pure or I will never be able to make a going concern of it.

The CRAVE Guitars Brand – Brand identity is essential to back up the umbrella CRAVE Guitars trademark. Strategically, if I had more time, money, energy and space, I would definitely create 2 key partner enterprises for vintage instruments to complement CRAVE Guitars. Despite what I said above, CRAVE Basses and CRAVE Acoustics would be on the cards. The ‘E’ part of the acronym becomes a bit less relevant for acoustics (however, I have thought of a solution to that too) but the spirit remains integral to the original concept. My long‑term intention is to create a further 2 complementary enterprises for CRAVE Amps and CRAVE Effects. I may permit someone else to use CRAVE Drums, CRAVE Keyboards and CRAVE Stage & Studio though (unless I change my mind in the meantime). Just be aware that, in terms of copyright ownership, I thought of these first – royalties in an envelope please! I would consider flexible partnership arrangements with a like-minded obsessive keen to expand the CRAVE franchise into these areas, as long as the necessary resources accompany the mission.

Virtual CRAVE Guitars – Social media, predominantly Twitter, takes up a considerable amount of time as does the web site (www.craveguitars.co.uk), including researching and publishing these articles. The social media topics covered are essentially guitar‑related but draw from a very broad interest, encompassing material way beyond the tight C.R.A.V.E. criteria. The problem I have with it is that it is highly resource intensive and the activity intrinsically will never make any money, it is purely about entertaining a diverse audience and raising the profile of what CRAVE Guitars is all about.

In Summary

So, to précis all the above, I use a few simple rules to separate out the ‘wheat from the chaff’. Regardless of brand, price or reputation, CRAVE Guitars should be:

  1. Cool – Quirky, unusual, unique or a variation on a theme, preferably with some added character and interest
  2. Rare – All things being relative, supply is limited, including short-lived or small‑run production models
  3. American – Possibly my one hard and fast rule, the all‑important ‘Made in U.S.A.’ mark
  4. Vintage – Manufactured between c.1950 and 1989 – possibly earlier and unlikely to be later
  5. Electric – I’m not really an acoustic guitar fan. Electric archtops, semis, hollow bodies and resonators are fine though
  6. Guitars – Mainly 6-string instruments. Basses are included but they are not the primary focus

In addition, being pragmatic, a CRAVE Guitar needs to be:

  • In good condition with no serious damage or alterations
  • All‑original or very close to it with no irreversible modifications
  • Cost‑effective and good value‑for‑money

One last pertinent comment before I shut up is to mention the alternative meaning of the word ‘crave’, which is ‘to desire’, ‘to yearn for’ or ‘to want greatly’. This double‑entendre is both important and intentional. Ultimately, it comes down to a simple rhetorical question when looking for vintage guitars (et al), “Is this a really cool guitar that I would want to own and play?” If the answer is “yes”, I would want to showcase it for others to (hopefully) appreciate. However, if I can’t live with a guitar, I wouldn’t dare to presume that it might be of any interest to anyone else. If I don’t hanker after a particular guitar, it doesn’t join the CRAVE ‘family’ no matter how much it is worth.

It is only when all these factors come together that a guitar is likely to join the CRAVE Guitars clan. I am not a dealer and CRAVE Guitars is strictly a not‑for‑profit passion project. Once adopted, a guitar tends to hang around for a considerable period of time. I tend to enter into relationships with my guitars, which means that I’m not one to buy and sell instruments on a whim. I would need strong persuasion to part with one of the ‘family’.

I am amazed that, reflecting on the ‘rules’, they have hardly changed in over a decade, which is encouraging. 10 years ago, when I started to thin the herd and began to refine the ‘business’ model above, the focus was quite strictly on acquiring vintage guitars made by Fender and Gibson. I now realise that this was too exclusive and the net is now being cast more widely. I do, however, remain selective and anticipate that the mainstays of the ‘family’ will remain vintage instruments from ‘Big 2’. Why? Quite simply, that’s what I grew up aspiring to own one day and I suspect that the same applies for many other guitarists who grew up in the 20th Century. The future may well be different and that will be for someone else to take up the mantle long after I and CRAVE Guitars have faded into posterity.

I can put my hand on my heart and swear that I believe that (most of) the guitars that have made up the ‘family’ over the last decade conform to these basic principles. As a core operating model, I think that the principles are helpful and clear, which may become an advantage should CRAVE Guitars become a successful business one day. The principles also differentiate what I do from the competition.

You may well disagree with my philosophy and choice of guitars (et al) but, to be uncompromisingly blunt, that’s not my problem. CRAVE Guitars is internally consistent. If you want to do your own thing using your own preferences, that’s entirely up to you and I wish you well.

In conclusion, now having defined the objective, justified the criteria and articulated the rationale, I hope that the idea behind CRAVE (Cool & Rare American Vintage Electric) Guitars makes some (common) sense. I think that I have also provided answers to both of the specific question about bass/acoustic guitars, as well as the bigger picture question of what it takes for an instrument (or amp/effect) to be considered a member of the CRAVE Guitars ‘family’.

What’s coming up? Well, I hope to have some ‘new in’ headlines for the November 2017 article. In the meantime, I think that it’s time to warm up those vintage valves and plug in my ‘guitare de jour’… now which one shall I go for? Until next time…

CRAVE Guitars ‘Quote of the Month’: “Integrity is doing what you believe to be right and your conviction to stand up for it in the face of concerted opposition.”

© 2017 CRAVE Guitars – Love Vintage Guitars.

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