28 Feb 2024

February 2024 – Zen and the Art of CRAVE Guitars Design

by craveguitars | posted in: History, Introduction, Observations, Opinion | 0

Prelude

HAPPY & HEALTHY FEBRUARY 2024 GUITAR MUSIC AFICIONADOS. Despite the world collapsing into increasingly dire crises at the behest of inept megalomaniac despots, I will endeavour to deliver some (hopefully) light entertainment as a non‑addictive antidote to the agonising anguish of day‑to‑day survival. As woeful soothsayers may predict, ‘the end of the world is nigh’. For once, they might just be right, at least for human civilisation. Time to repent and plead for redemption at the end of days? I think not. At least not yet. In the meantime… rock till you drop, I say. I digress, as usual. Apologies to one and all.

“Better than a thousand hollow words, is one word that brings peace” Buddha (Siddhārtha Gautama – c.480-400BCE)

Back to the business at hand. Pretentious pedantic prose. OK. Up front, forgive me, for there is an underlying understanding in, and a focus on, the simplicity of the here and now that runs through this article, hence the title. It is a contemplative and reflective narrative that draws on the creative essence of CRAVE Guitars over time.

A little while ago, I was doing some file management on my laptop and I came across a number of old documents that caught my attention. They were basically some very crude design ideas created in a transitional period of CRAVE Guitars’ history between 2007 and 2014.

‘Aha’. Lightbulb moment. The discovery might make a different and, perhaps (?), interesting basis for a matter‑of‑factual monthly musing, I thought. So, without further ado, let’s fire up the metaphorical DeLorean and drift back to 2007 to track the evolution of design elements that developed over a period of seven years and which have been a mainstay of CRAVE Guitars for the last nine years or so. A much shorter missive for you this month, you will probably be pleased to know. Some images too, to brighten up the virtual page.

The dawn of CRAVE Guitars: a reminder – 2007

A quick recap may be in order to provide context. I covered the birth and early years progression of CRAVE Guitars back on its 10^th anniversary article in July 2017. There is some inevitable overlap with this article. For those that wish to go into a bit more background detail (opens in a new tab)…

July 2017 – Happy Birthday: 10 Years of CRAVE Guitars

There is, though, a bit more to the design components than I covered at the time. The catalyst for establishing CRAVE Guitars as ‘a thing’ goes back to 2007 and the acquisition of a gorgeous 1989 Gibson Les Paul Custom. While this wasn’t actually a vintage guitar at the time, it had many of the beguiling characteristics that are present on many vintage guitars, including minor bumps, nicks, play wear yellowed binding, and a fading lustre resulting in a fine satin patina. The point of mentioning this here is that this event was the germination of an idea and a facilitator for what would become the CRAVE (Cool & Rare American Vintage Electric) Guitars ‘project’.

1989 Gibson Les Paul Custom

“An idea that is developed and put into action is more important than an idea that exists only as an idea.” Buddha (Siddhārtha Gautama – c.480-400BCE)

Once the project’s name was conceived, an initial task was to undertake some due diligence. I checked that no‑one else was using the titles, CRAVE Guitars, CRAVE Vintage Guitars, CRAVE (Cool & Rare American Vintage Electric) Guitars or C.R.A.V.E. Guitars. There was no trace of such a use anywhere in the world that I could readily identify, so I adopted it and everything from 2007 to today, relating to CRAVE Guitars, has carried the CRAVE Guitars © ‘copyright’ (including this article). Things rapidly coalesced from there, at least in my mind. Ping!

The original concept is stated on the home page of the web site, “The name ‘CRAVE’ is a play on words; as an acronym, it stands for ‘Cool & Rare American Vintage Electric’ guitars, while its literal meaning is ‘to yearn for’ or ‘to want greatly’. It may also be taken as a ‘call to action’.”

In addition, the six individual constituent words – cool, rare, American, vintage, electric and guitars – became the core criteria for identifying and acquiring instruments (and associated equipment) for the CRAVE Guitars ‘collection’.

Thus… CRAVE Guitars became more than just a vague notion. Sort of. It was shaping up into being ‘a thing’, although I’m still not quite sure what ‘thing’ it has become. However, it exists, whatever ‘it’ is. It struck me as notable how some things come from nowhere and then somehow develop a life of their own, becoming well‑established over time with no or little subsequent change. While the name stuck, the graphic design to support it did not appear fully formed at the time; the current brand image came along much later.

After the summer of 2007, the odd assortment of random guitar gear acquired over many years came under scrutiny and I quickly realised it needed radical rationalisation if it was to comply with the six core criteria of the project. Firstly my non‑American guitars were sold off, then my acoustic guitars and, finally, guitars newer than 1989 were also sold (bar two). What remained formed the basis of CRAVE Guitars as it is now. What was left were about 6‑8 guitars and 2 basses. Since 2007‑ish, all essential acquisitions have complied with the principle mission and entry criteria to create a rationally thought‑through, clearly defined ‘collection’. I don’t like the word ‘collection’ for all its negative connotations but for this exercise, I can’t think of a better one.

From 2007 to about 2010, the focus was on buying familiar classic guitars solely from Gibson and Fender. This reinforced the baseline from which to proceed. It turned out not to be a good time for buying, as it was just before the global financial meltdown of 2008, so vintage guitar prices were sky high. By 2010, the proverbial bubble had well and truly burst. Sigh. It is a good job that CRAVE Guitars is not financially motivated.

2010 to 2014 was a catastrophic period during which I lost almost everything, including my home, so we’ll bypass that quickly without further reference. What’s gone has gone. The subsequent recovery was painful, slow and laborious.

“Do not pray for an easy life, pray for the strength to endure a difficult one” Bruce Lee (1940-1973)

Since 2014, CRAVE Guitars has focussed more and more on quirky, unusual and interesting ‘affordable’ vintage guitars from other American manufacturers as well as the Big ‘G’ and ‘F’. It wasn’t until early 2019 that a significant proportion of the pre‑loss ‘collection’ was reunited with newer acquisitions after a friend had kept them safe for several years. Since 2019, CRAVE Guitars has been ‘a thing’ again.

The initial CRAVE Guitars designs – 2008‑2014

At this point, I must state that I am not a graphic designer and have no professional training in the craft, although my family does have artistic roots. I do, however, think I have a reasonably good eye for aesthetics. I might have liked to pursue an education and career in art, photography and design (as well as music) but, like most good citizens, I realised that I had to make a living, so my cultural aspirations were sacrificed at the altar of responsibility and any artistic credentials remain entirely amateur.

As the project grew, I proceeded to develop a Microsoft Access database to record each instrument in some detail. The database has been updated a number of times over the years (see below) and is still in use today.

CRAVE Guitars Database Screen Shots

Photographs of each instrument were taken to add to the database and were used in the early activities. Admittedly, the original photos were limited and not high definition by today’s standard so, from 2014, the guitars were re‑photographed in greater detail and quality.

Using the information from the database, a ‘brochure’ of the ‘collection’ was concocted, such as it was, using the early photographs and a basic narrative. The original Arabic‑style ‘logo’ text was a font used by the CorelDRAW graphics package at the time; unfortunately, I can’t recall the font’s name. The marron and yellow colour scheme was intended (arguably) to convey a sense of classy opulence (!?). I know, I know, the approach was very basic and hardly anything to be proud of now but at least it was a start.

“There are only two mistakes one can make along the road to truth; not going all the way, and not starting” Buddha (Siddhārtha Gautama – c.480-400BCE)

CRAVE Guitars Original Logo 2008

However, that is all it was back then; a start. A primitive and very limited run printed pamphlet of some vintage Gibson and Fender guitars from the 1960s to the 1980s inclusive. It was not widely ‘visible/available’ to anyone else who might share my interest, so it was essentially a creative dead end and only of interest in hindsight. It was also a learning exercise. CRAVE Guitars had come a long way, although the evidence may not seem like it.

CRAVE Guitars Catalogue Spread

I suspect that regular readers (if there are any!) will know that I have a principled anathema towards the heinous capitalist practice of accumulating vintage guitars for profit and hoarding them away. This benefits no‑one except the owner’s bank account. I didn’t want to fall foul of that accusation, so I had to find a way of sharing the results of the project with others who have similar interests. It is the sharing element that I feel is important and beneficial.

One way of sharing might have been to become a vintage guitar dealer, like many existing established retail outlets. However, I simply don’t have the ‘killer instinct’ (or the funds) to become a successful hard‑nosed commercial trader, so that option was quickly ruled out. I guess I’m just too nice. Besides, I didn’t have any desire to be like any other businesses. It would be rewarding if I could, in some way, monetize CRAVE Guitars, so that any proceeds could be invested back into the enterprise. However I can’t envisage how that end could be achieved without compromising the principal mission and my own values.

CRAVE Guitars doesn’t have any business premises, so creating some sort of physical curated heritage ‘museum’ (for want of a better word) with only a few average guitars was also out of the question. While I quite like the idea of some sort of unique exhibition, it wasn’t, and still isn’t, feasible. Preliminary research indicated that a gallery or heritage centre wouldn’t attract sufficient visitors to make it worthwhile, so it didn’t even make it to a draft business plan stage.

So, I decided to take the plunge and venture into online sharing. As far as I can tell, there doesn’t seem to be anything quite like CRAVE Guitars out there anywhere. Perhaps it is unique, although I wouldn’t be so arrogant as to assert that particular proposition. It might be exciting to develop some sort of virtual online ‘gallery museum’. However, the technology, for instance pro‑level design software, studio photography, photogrammetry, 3D animation, augmented reality and studio recording, to make it genuinely innovative, immersive and impressive are currently beyond CRAVE Guitars’ modest means. More thought required.

“Design is thinking made visual.” Saul Bass (1920‑1996)

CRAVE Guitars online presence – 2014‑date

In 2014, I had no experience of web site development or running any social media accounts. The emergence of what is recognisably CRAVE Guitars today started in late 2014 culminating with the advent of the CRAVE Guitars web site and social media channels. I was basically starting from scratch but, for me, that was quite ambitious, exciting and frustrating in equal measure.

I had the basic structure of, and a design concept for, a WordPress web site planned out. I went about acquiring the relevant URLs and identifying an ISP (Internet Service Provider) to host the results. A web site without any cohesive design theme would be pretty rubbish, so I had to think of a way of conveying what the entity was and turning that into coherent graphic designs that would become familiar to online visitors.

In addition to the web site, I felt that there would have to be a parallel social media presence, consistent with the aesthetics of the web site where possible. The two leading platforms at the time, Twitter (now Elon Musk’s diabolical ‘X’) and Facebook were priorities. In addition, I had a LinkedIn account, so that also seemed a logical extension. YouTube and Instagram were also popular, so they were other channels to consider. There were/are other social media platforms including Flickr, Pinterest and Tumblr, so I set about making sure that CRAVE Guitars had a presence on all of these (and thereby preventing others from appropriating the name!).

There are some gaps, however. Does anyone remember the social media platform called Google+? I actually liked it but due to inherent security weaknesses, Google shut it down in 2019 and it has become all but forgotten nowadays. I evaluated Snapchat and felt it was irrelevant for CRAVE Guitars. I refuse to use TikTok due to its Chinese ownership, so CRAVE Guitars is not present for ethical geopolitical, environmental, technological and human rights reasons.

Accordingly, the work began in earnest to cultivate the broader CRAVE Guitars ‘brand’ image. Activity on this front was quite significant up until the tempestuous 3‑year hiatus, which took place from November 2020 to September 2023.

“Know well what leads you forward and what holds you back, and choose the path that leads to wisdom” Buddha (Siddhārtha Gautama – c.480-400BCE)

The CRAVE Guitars signature image

Determining a signature image for CRAVE Guitars was kinda easy. The sunburst 1975 Gibson Les Paul Standard was one of my original guitars that I bought second hand in c.1978 and have had ever since. It was already a bit battered when I got it, with buckle rash and some parts removed (pickup covers and scratchplate) but it was all I could afford at the time. People pay good money for fake wear and tear like that nowadays and the Les Paul’s attrition was genuine! NB. Relic is not a verb! Ggrr!

Not thinking anything of it at the time, I had the Les Paul refinished from its original tobacco sunburst, which I didn’t really like back then, to a shiny natural finish, which was very popular during the late 1970s. By the 1990s, I was tired of the somewhat bland natural finish, so it was refinished again in a lovely deep cherry sunburst and the missing parts were restored. That is the condition of the Les Paul at the time of writing. Below is the original CRAVE Guitars photograph.

1975 Gibson Les Paul Standard

[Image: 1975 Gibson Les Paul Standard]

Although the Les Paul’s finish isn’t original, it has been a long‑time favourite axe, so it became CRAVE Guitars’ signature instrument, despite rather than because of its chequered history. I don’t give a hoot that self‑opinionated critics pour scorn on Gibson’s 1970s Norlin‑era guitars.

That Les Paul is the only instrument in the ‘collection’ that has been refinished. I don’t do regrets but, if I did, I would feel guilty for messing with that Les Paul like I did. In my defence, I was young and it was only a couple of years old at the time. It was intended to be a working guitar rather than a collectable. Who would have thought that I’d still have it 46 years later and it would be a figurehead for a vintage guitar enterprise! The Les Paul has, though, endured over the years through the few ups and many downs, so it has become appropriately symbolic for both me and for CRAVE Guitars.

The CRAVE Guitars logo and avatar

I couldn’t afford to appoint a professional designer to come up with a ‘corporate’ logo, so I had to attempt something myself. It was these work‑in‑progress attempts that I came across recently and which prompted this article.

The very early efforts comprised a brainstorming‑type design process with some never‑before‑seen aborted concepts. Some of these early rough draft ideas are shown here.

CRAVE Guitars Early Logo Designs #1

CRAVE Guitars Early Logo Designs #2

I had an epiphany to combine the signature Gibson Les Paul outline and the word CRAVE into a unified logo. Genius, I thought. The very first attempt at the integrated logo was a rough hand‑drawn scrawl made with a marker pen on a small scrap of (white) paper!

CRAVE Guitars Original Logo Scan

I tested out some of these early ‘sketch’ ideas and the CRAVE acronym with a professional graphic designer friend who I respect. He didn’t like it at all, which was a bit disappointing. However, I persevered, as I thought I was onto something that I could live with.

Crave Guitars Logo Evolution

Once the overall Les Paul shape of the logo was firmed up, I had to choose a colour scheme. It was important to me not to try and be too clever, so it was imperative to Keep It Simple Stupid (KISS). For clarity at different resolutions and sizes, I selected a bright/deep blue for high contrast over a pristine white background. A graphics package was used to scan in and then refine the originally hand‑drawn initial outline.

The ‘bobbly’ lines are intended to give the impression of kinetic resonant vibrations of the instrument. Clever tie‑in huh? OK. Maybe not but that’s what I thought and it seemed eminently logical, so I stuck with it.

Most importantly, the graphic design, narrative and photographic imagery must complement, enhance and not distract from the core subject matter – the vintage guitars, basses, amps and effects – which should be able to shine in their own right. The intention was/is that the various components should all work together in an integrated way, creating a whole that is more than the sum of its parts.

CRAVE Logo Basics

“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.” Paul Rand (1914‑1996)

The admittedly very crude, irregular first attempts were then finessed through about 8‑10 incremental, increasingly subtle, iterations. Eventually, it became what you see on the website, social media, business cards, merchandise, etc. today.

CRAVE Guitars Logo Evolution #2

The guitar‑shaped CRAVE logo image was embellished with the word ‘Guitars’ in a clean, modern and minimalist sans serif Segoe UI Light font, which appealed to my eye. With the recent brand update, the logo’s text was selectively extended to read ‘Vintage Guitars’. This approach could also apply to CRAVE Basses, CRAVE Amps and CRAVE Effects. With or without ‘Vintage’ depending on the circumstance.

CRAVE Guitars Fonts

The full logo, however, wasn’t suitable for social media and Internet browsers, which generally uses round or square‑ish ‘icons’ or ‘avatars’ to represent the image of a relevant account so, once the main logo was firmed up, I set about addressing that particular task. The very first draft avatar was a basic black/red silhouette based on a Gibson ES‑335 body outline but it bore very little resemblance to the rest of the brand, so it didn’t last long.

CRAVE Guitars Avatar #1

The logical answer was to reduce the full logo to fit the avatar’s specification. The result of that exercise was to use only the ‘CR’ from the full logo, intended to represent the shape of the Les Paul body (minus neck/headstock).

CRAVE Guitars Avatar Basics

Recently someone not into guitars asked me what the ‘squiggle’ on Facebook was meant to be and I had to explain it. Never a good sign. I had become so used to it that I thought it was obvious. Obviously not! Once again, there was some disappointment but I can live with it. The ‘CR’ Les Paul body shaped avatar for social media has been retained unchanged.

Crave Guitars Avatar Evolution

“Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs (1955‑2011)

CRAVE Guitars merchandise

The aim behind the CRAVE Guitars graphic design is that it can be used beyond the online presence for instance, printed materials and merchandise. CRAVE merch is there for fun, not money. Routine merch items include T‑shirts, mugs, guitar picks, etc. As CRAVE Guitars is not a business or even a physical entity, there is no pre‑prepared merch stock. It’s all made to order as and when needed. Here are a few examples.

CRAVE Guitars Business Card

CRAVE Guitars Guitar Picks

[Image: Business Card]

CRAVE Guitars T-Shirt Designs

CRAVE Guitars future design

Continuity of image is as important as coherence. There are no immediate intentions to change or improve the logo and graphic design. I still believe it to be effective, even though my designer friend still doesn’t like it. The overall aesthetic has been around for ten years now and I think it still looks fresh, clean and modern.

I do review the visuals regularly and think of different ways in which it could be embellished or enhanced but I keep coming back to the basic, simple brand image. Less is more and all that. If it ain’t broke…

At some point, I might want to redesign the brand but not yet. I still like it as it is and it remains visually coherent to my inexpert eye. To change the style radically would, I believe, be counter‑productive and disrupt continuity. Evolution, rather than revolution is likely to be the order of the day, if and when it comes around.

I don’t envisage separate designs for the sub‑brands, CRAVE Basses, CRAVE Amps and CRAVE Effects. They are essentially all under the umbrella of the main brand identity, rather than discrete entities in their own right. They would not exist were it not for CRAVE Guitars. Nor do I envisage any more vintage sub‑brands joining the family any time soon (e.g. drums, keyboards, studio gear, etc.). To diversify further would be to dilute too much.

In the unlikely event that both mankind and I survive until 2027, it will be time to celebrate two decades of CRAVE Guitars. I believe that the design will still be familiar for visitors. Could the CRAVE Vintage Guitars brand design be better? Of course it could.

“Have no fear of perfection. You’ll never reach it.” Salvador Dali (1904‑1989)

I am reluctant to pose the question, ‘what do you think?’, as that would open up a whole can of worms. I see so many logos that are unclear, ambiguous, unrelated to the core business, indistinct, outdated, too detailed, irrelevant, conflicting, poor choice of colours/contrast, overblown, illegible, generic, confusing, ugly, or just plain dull. Simple doesn’t have to be boring. I didn’t set out to create the world’s best logo but, in hindsight, I don’t think it’s too bad. For a rank amateur.

Tantalising snippet… I will return to the subject of the CRAVE Guitars logo in a planned future article. Why? Wait and see!

Final thoughts

One fundamental question for CRAVE Guitars is, ‘Is it worth it?’ I have been doing all of this to share my passion with others but does anyone else actually care or give a damn? It’s also nearly met its demise more than once along the way, so it isn’t a ‘sure thing’. The truth is, I really don’t know what the future holds. I like to think it is a worthwhile adventure but, then again, I am not the one to judge. It is worth it to me.

The website currently gets over 4,000 visitors a month and CRAVE Guitars has over 6,750 followers on X (about 1,000 down from its pre‑hiatus peak) but is that good or not? Again, I have absolutely no idea; they are just numbers. I would hate to think that the last 17 years have been in vain.

A further question is, ‘Why do I do it?’ I have been fascinated by guitars since I got my first nylon‑strung acoustic as a teenager. That fascination prevails to this day. Therefore, I feel quite strongly that CRAVE Vintage Guitars is my ikigai; my purpose in life (from an ancient Japanese philosophy, with ‘iki’ meaning ‘to live’ and ‘gai’ meaning ‘reason’, in rough translation). I have poured my soul into guitars, music and CRAVE Guitars over quite a prolonged period (overall, longer than my entire professional working career, so the effort has been considerable, even though it feels like there is much more to be done before I’m finished (if I live that long!). Is CRAVE Guitars my fate, my destiny? Nah. I wouldn’t go that far; I feel that some decisions are still under my control.

Another profound question is, ‘Where to go from here?’ What is the end game? Well, for that, we’ll just have to wait and see. A great deal depends on currently non‑existent funds. I do not want or intend to give up any time soon; I have become too invested in the project to ‘throw the towel into the ring’ now. I have some thoughts about adding content to the website and some narrative has already been drafted but it is hardly Earth‑shattering. Perhaps a degree of reinvention may be needed after all. I look forward to future developments.

“I never see what has been done; I only see what remains to be done” Buddha (Siddhārtha Gautama – c.480-400BCE)

CRAVE Guitars’ ‘Album of the Month’

This month, I tried to think of something relevant to the article’s theme. If I had to come up with an album that hints at what CRAVE Vintage Guitars stands for, what on Earth could it possibly be? HHhhmm. Tricky one. Sadly, I no longer have any recordings of my own music, lost in the mists of time, so it has to be an established artist. It has to be predominantly guitar music and it should (?) be a recognisable classic (and from the time of many vintage guitars). HHhhmm. Still tricky. So, so many and yet so few! More HHhhmm. This is hard. Gotta pick something. OK, then, here goes; I wouldn’t call it CRAVE Guitars’ theme tune but I like it anyway…

The Doors – L.A. Woman (1971) No ten‑minute self‑indulgent virtuoso guitar wizard solos here, just solid song writing and shed loads of charisma with guitar playing that serves the songs, rather than vice versa. Guitarist Robby Krieger and his trusty Gibson SG Standard along with Ray Manzarek on keyboards, John Densmore on drums and the tragically mercurial Jim Morrison on vocal chords. The Doors didn’t have a resident bass player but that didn’t hold them back – Jerry Scheff played bass on this album. ‘L.A. Woman’ was the band’s last studio album before Morrison’s untimely death in Paris, France in July 1971, at the age of 27. The recording won’t appear in any ‘top 100 guitar albums’ lists but that’s not really the point. I am personally not a huge fan of The Doors but this record stands out for me. Neither is it universally admired. However, it survived my honing down process until it remained on the shortlist of one at the end.

The Doors – LA Woman (1971)

“Where’s your will to be weird?” Jim Morrison (1943-1971)

HHhhmm. Other worthy (in my view) contenders included, Deep Purple – Made In Japan (1972), Genesis – Selling England By The Pound (1973), Black Sabbath – Black Sabbath (1970), Lynyrd Skynyrd – Second Helping (1974), Pink Floyd – Meddle (1971), Led Zeppelin – Physical Graffiti (1975), T.Rex – Electric Warrior (1971), The Cure – Disintegration (1989), Bob Marley & The Wailers – Live! (1975), Steve Hillage – L (1976), Rory Gallagher – Against The Grain (1975), and David Bowie – Let’s Dance (1983).

One interesting observation; all of the above albums emanated from the 1970s and 1980s. Nothing older and nothing newer. Was it really some sort of ‘golden age’ for guitar music or just the music that impacted an impressionable post‑hippie youth?

Tailpiece

So, there you have it; a much shorter discursive diversion (I had to get at least one alliteration in!) this month and a bit different from most other recent articles. I like to mix things up a bit, so a diversity of subject matter keeps things lively and unpredictable. I’m conjuring up something even more offbeat for next month, if it works! There is, though, a lot to do before we get to that point. Watch this space, folks…

In the meantime, if you get any opportunity at all to help bring common sense to the fore and pre‑empt the impending global apocalypse, just do it!

Truth, peace, love, and guitar music be with you always. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “Since when did the truth become a conspiracy theory?”

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29 Dec 2023

December 2023 – CRAVE Guitars: Three Years in Review

by craveguitars | posted in: History, Introduction, News, Observations, Opinion | 0

Prelude

GOOD DAY’S SALUTATIONS and seasonal best wishes to all you good folks out there in music land. Welcome to vintage gear aficionados and greetings to the conclusion of the year, two thousand and twenty three. There is no point in, and no good will come from, re‑hashing the journey over CRAVE Guitars’ 3‑year hiatus once again, so it is now officially behind us and a thing of the past. Gone. However, there may be merit in looking briefly at what CRAVE Guitars actually got up to behind the scenes during that time. It is the end of the year, so it’s kinda traditional for review anyway, as has been the practice in years past. This review, though, isn’t a single year but three years in retrospect. As it transpires, less has happened in those three years than would normally have occurred in one year prior to 2020’s global meltdown. Perhaps that is just as well. If the previous trend had continued unabated, CRAVE Guitars would have run out of space and funds a long time ago. I guess that there are silver linings at the end of the tunnel after all (I really must stop playing with mixed metaphors! Bad CRAVE!).

Well, there is no point in perpetuating petty procrastination, so let’s proceed with some prosaic pontification (nothing like a bit of CRAVE’s addictive affinity for asinine alliteration, again!). All text and images copyright of CRAVE Guitars. No AI used here.

‘New’ old gear over the past 3 years

The volume of acquisitions may not be great but the choices, I believe aren’t too shabby. I aim for variety and novelty in my quest for something a wee bit different to the norm, at least as far as the guitars are concerned. Here, there are two are from the 1960s, two from the 1970s and one from the 1980s. The effects are slightly more numerous and there is a little bit of gap‑filling going on here but variety is again a factor. Only 3 out of the 11 stomp boxes are ‘Made in USA’. Interesting. Right, here is the short shortlist…

Guitars and basses (5):

1963 Danelectro Pro 1
1989 Fender Jazz Bass American Standard Longhorn
1978 Fender Musicmaster Bass
1979 Gibson Explorer E2
1964 National Glenwood 95

Effect pedals (11):

1985 BOSS HM-2 Heavy Metal (distortion)
1984 BOSS SD-1 Super Over Drive
1979 BOSS SG-1 Slow Gear (auto swell)
1974 Colorsound Supa Tone Bender (fuzz)
1970s Colorsound Supa Wah-Swell
1970s DOD Analog Delay 680 (echo)
1980s Dunlop Original Cry Baby GCB-95 Wah
1970s Electro-Harmonix Switch Blade Channel Selector (A‑B switch)
1981 Ibanez CP-835 Compressor II
1984 Ibanez SM9 Super Metal (distortion)
1989 Marshall The Guv’nor (overdrive/distortion)

Over the last three years, there haven’t been any ‘new’ vintage valve amps. This is mainly due to space restrictions and the responsibility for maintaining these delicate electrical artefacts. They weren’t delicate when originally manufactured, they were built to go on the road and put up with punishment. However, after 60 or 70 years, they tend to get a bit temperamental. A bit like humans in fact. The last amp that joined the family was the fantastic little 1973 Fender Princeton Reverb ‘silverface’. Possibly my favourite amp.

There has been one notable departure from the CRAVE Guitars family. I was looking around for a Gibson Explorer E2 to partner the Gibson Flying V2. However, I couldn’t really justify yet another Explorer. Then, someone contacted me out of the blue enquiring about the black 1984 Gibson Explorer. If there was one guitar that I would let go to trade up, that was the one. It can be really strange how opportunity can present itself as coincidence. Eventually, deals were agreed and one came in while one went out. Serendipity and status quo. Result! I hope the 1984 Explorer is in a happy place.

Let’s take a closer look at the ‘new’ guitars – all of them exhibiting unusual construction and specification, making them exceptionally cool and rare (in my opinion). Right, here is the long shortlist…

1963 Danelectro Pro 1 – I first saw one of these a few years ago and was struck by its utter simplicity and quirky charm. Nothing fancy going on here. It is diminutive, dinky and hyper cute. It is, however not very practical. It has a short scale and upper fret access is awkward and only one pickup will limit it for some. However, it has all the usual Danelectro traits, including the unique construction and that classic lipstick pickup. It is definitely not everyone’s cup of tea but, for me, that’s a good reason to dig it. It is a genuinely unique instrument and SO cool that it hurts. It’s great fun to play too.

Feature: 1963 Danelectro Pro 1

1989 Fender Jazz Bass American Standard Longhorn – I have long wanted a Fender Jazz Bass. The new CRAVE Basses has allowed me to indulge that luxury. However, this isn’t a Jazz Bass as you know it and definitely not in the long tradition of the J‑Bass. This lovely beast is a Longhorn, only made for five years, this one from the first year of production. The deep cutaways and 22 fret neck make it look, feel, play and sound different from a ‘normal’ Jazz Bass. The Longhorn nickname gained it an altogether humorously crude moniker of the ‘boner’ bass. Now this one lives with me, I actually now prefer the look of this unusual instrument over the one that defined the icon.

Feature: 1989 Fender Jazz Bass American Standard Longhorn

1978 Fender Musicmaster Bass – Another oddity and one of the ‘lost Fenders’. After the success of the Mustang Bass, Fender went on to release an even simpler budget model. The Musicmaster has the Mustang’s short scale but the pickup is actually a 6‑pole Mustang guitar pickup. The overall design and specification certainly alienated a whole bunch of players but that kind of misses the point. Snobs. Take the bass purely on face value and it’s actually a decent ‘student’ bass with great build quality and that offset body look that is currently very popular. Not one for the traditionalist. Note: Since the feature and photos were published, the original 2‑saddle bridge has been reinstated.

Feature: 1978 Fender Musicmaster Bass

1979 Gibson Explorer E2 – Some people hate the Gibson Flying V2 and Explorer E2. I love them because of their unusual multi‑layered construction. As mentioned above, finding an E2 was a mission. Moreover, this one belonged to the lead singer of the band Go West, Peter Cox. Kudos and thanks Peter. I don’t usually go for provenance but in this case, it adds something significant to the guitar’s backstory. It’s the walnut‑faced model (some are maple‑faced) and in wonderful near‑original condition. While it’s not quite as whacky as the admittedly peculiar V2, it has plenty of character and charisma. The Gibson Explorer, I think, remains my overall favourite guitar model.

Feature: 1979 Gibson Explorer E2

1964 National Glenwood 95 – Here’s a glorious instrument with another unusual type of construction. The body is moulded fibreglass, what the makers, Valco, called Res‑O‑Glas. I was expecting the material to be thin and plasticky. Instead, it is quite thick and solid. The two halves are screwed together leaving the interior hollow. It is very unique and an awesome entry in vintage guitar history. Not only is it well built, it is visually striking in just about every way. Whatever part you look at or whatever angle it is viewed from, it is a startlingly beautiful creation. Neither is it a case of style over substance, it plays very well and with an inimitable sound. I could go on and on but I’ll let it speak for itself.

Feature: 1964 National Glenwood 95

… and, now moving on to the ‘new’ vintage effect pedals:

1985 BOSS HM-2 Heavy Metal – A pedal renowned for creating a whole heavy metal sub‑genre thanks to Swedish death metal band Entombed and their debut studio album, ‘Left Hand Path’ (1990). Not many stomp boxes can claim that distinction. It is a monster. This one also comes with its original box and documentation. Very cool.

Feature: 1985 BOSS HM-2 Heavy Metal

1984 BOSS SD-1 Super Over Drive – Considered by many as a classic in the BOSS overdrive tradition. The SD‑1 adds a Tone control to the existing BOSS OD‑1 Over Drive to give it more flexibility and to help BOSS compete with other brands’ overdrive pedals. The SD‑1 has been seen on pedalboards all over the world for decades, earning it its enviable reputation.

Feature: 1984 BOSS SD-1 Super Over Drive

1979 BOSS SG-1 Slow Gear – This is one of the rarest, most collectable and misunderstood BOSS stomp boxes. The name gives nothing away. It acts a bit like a noise gate in reverse, the filter creating an auto swell effect. It is quite unique. After much experimentation, there is really only one sweet spot so, to be honest, sadly, it is a bit of a one‑trick pony, albeit an exclusive one.

Feature: 1979 BOSS SG-1 Slow Gear

1974 Colorsound Supa Tone Bender – The Supa Tone Bender is basically just a big box version of the original Colorsound fuzz. There is no room in this article to dive into the nerd zone and cover its origins or its similarities/differences to other models. The numerous gear obsessives out there will tell you at great length about all the geeky differences. Basically, it’s a great 1970s fuzz pedal. What more do you need to know?

Feature: 1974 Colorsound Supa Tone Bender

1970s Colorsound Supa Wah-Swell – Another over‑sized ‘Supa’ version of a standard combination wah‑wah and swell pedal with a footswitch to go from one mode to the other. There’s very little on the inside other than empty space, indicating that the old marketing ploys of ‘more is more’ and ‘bigger is better’ played a part here. 1970s pedalboards weren’t as crowded as they are today, so pedals like this gained bragging rights. I can’t date this one accurately.

Feature: 1970s Colorsound Supa Wah-Swell

1970s DOD Analog Delay 680 – Here is a truly wonderful 1970s American echo pedal. It’s not quite up with the benchmark Electro‑Harmonix Deluxe Memory Man but it is still authentic and very musical. I love these old analogue delays. It’s great fun to use and sounds great. It may not be in great cosmetic condition on the outside but few are because they were well used, an indication of what really matters to working musicians.

Feature: 1970s DOD Analog Delay 680

1980s Dunlop Original Cry Baby GCB-95 Wah – Probably one of the most iconic wah‑wah pedals of all time. This one is a straightforward model from the 1980s. As classic as they come, you know exactly what you are going to get. The model has probably been used by most of the great guitarists at some point during their careers. The pot is a bit scratchy but I can’t bear to replace it, so it’s still original.

Feature: 1980s Dunlop Original Cry Baby GCB-95 Wah

1970s Electro-Harmonix Switch Blade Channel Selector – Strictly this is not an effect, just an A‑B switch. Another ‘no bones’ pedal with nothing much inside the box. It has one input and two outputs (or vice versa if you wish). Not massively useful or flexible but it does what it needs to do in a simple set up. Typical 1970s EHX styling to boot.

Feature: 1970s Electro-Harmonix Switch Blade Channel Selector

1981 Ibanez CP-835 Compressor II – A pedal in the classic ‘square switch’ ‘0’‑series Ibanez effect pedal series (as is the most desirable TS‑808 Tube Screamer). The CD‑835 (catchy name, that. Not) is a perfectly capable pedalboard compressor. I still prefer the basic MXR Dyna Comp but this one will appeal to others. This one comes with its original box and documentation.

Feature: 1981 Ibanez CP-835 Compressor II

1984 Ibanez SM9 Super Metal – Part of Ibanez’s ‘9’‑series, the SM9 is a massively beefed up Ibanez TS9 Tube Screamer but without the reputation of the latter, so it is a bit of a dark horse. Much more flexible and with a greater range of sounds available. It is a bit fiddly to recreate just the right tone but it is worth the effort involved in getting it tuned in. How far do you want to go? Pretty colour too.

Feature: 1984 Ibanez SM9 Super Metal

1989 Marshall The Guv’nor – Way, way before the current fad of putting a guitar pre‑amp on a pedal board, Marshall basically came up with the idea back in the 1980s. For those wanting classic Marshall tones without a 100W head and two 4×12 cabs stacked as they should be, there is The Guv’nor. For a large box full of transistors, rather than baking hot valves, it does an impressive job. Not necessarily accurate but great distortion on tap nevertheless. This is the original ‘Made in England’ version, complete with its box.

Feature: 1989 Marshall The Guv’nor

There you have it, a brief rundown of 3 years’ collecting cool and rare vintage guitar gear in the background. Not a great deal to show for 36 months in terms of quantity but a nice range of quality. I am completely out of both storage space and funds, so any progress will be slow and steady for a while.

CRAVE Guitars’ website

The superficial sheen of the website hasn’t really changed much at all. However, there are technical changes beneath the surface that will hopefully keep it up‑to‑date and relevant. I’m no techno whizz, so CRAVE Guitars doesn’t appear on the prized ‘first page of Google’. Still, seeing as it is not a commercial enterprise, I’m not overly bothered. Overall viewing figures though have continued to increase year‑on‑year over the last seven years, even through the hiatus, which is a promising sign.

The web site’s beneath‑the‑radar positioning hasn’t stopped all the typical spammers inundating CRAVE’s e‑mail box with the usual promotional BS. It is absolutely clear that they don’t do their research, so every single one them gets summarily blocked and deleted without exception. I do, however, welcome genuine communications via the website, so long as they are sincere.

The biggest ‘news’ on the website is the addition of the all‑new CRAVE Basses pages. The web site originally started out just as CRAVE Guitars almost a decade ago now. Then it expanded to include CRAVE Effects and CRAVE Amps a few years ago, so CRAVE Basses is a logical extension. Even though I’m primarily a guitarist, I like the occasional dabble with the lower frequencies. The new sections of the website include features on CRAVE’s four vintage basses, as well as additions to the galleries.

The two ‘new’ CRAVE Basses covered above join a pair of existing vintage basses that I’ve owned since the 1970s…

1977 Fender Precision Fretless

Feature: 1977 Fender Precision Fretless

1978 Music Man Stingray Bass

Feature: 1978 Music Man Stingray Bass

Before Covid, the number of visitors to the site was steadily increasing and reaching peaks that I could only have dreamt about when I started. During Covid, things slowed dramatically, indicating that people, rightfully, had other things on their minds. This slow‑down was mirrored by consumer’s overall demand in the music equipment industry. Even after Covid, things have been slow. The so‑called cost‑of‑living‑crisis (thanks Putin et al), especially in the UK has hit most people (including me) hard and visits dropped right down to pre‑2020 levels. Other priorities rightly prevailed once again. Despite being generally subdued, visits seem to be gradually increasing again but it is way too early to call it a trend.

I actually have quite a bit more content already written for the site that I will get around to publishing at some point. It’s not super critical but it seems a shame not to use it.

CRAVE Guitars’ (un)social media

I really don’t have the resilience to return to social media to the same level as in the past. However, CRAVE Guitars is posting things irregularly on Musky old X (ex‑Twatter), Facebook and LinkedIn. I can’t respond to messages but I do review them every so often. That will have to do for now. My engagement with social media is not negotiable for now.

CRAVE Guitars’ database

There is not really a great deal to say about this other than I use it to catalogue all of CRAVE’s vintage guitars in some detail. In the case of catastrophe such as fire, flood, theft, cat, etc., at least the information should be safe and sound. A copy is saved in the cloud just in case the laptop goes the same way.

Brand augmentation

No, I’m not getting bigger brands for all you fetishists out there. CRAVE Guitars has been around since 2007. The short name is OK but it isn’t specific enough to identify that vintage guitars are the focus of the ‘brand’. The full name of CRAVE (Cool & Rare American Vintage Electric) Guitars is certainly specific enough although it is a bit of a mouthful when it comes to everyday use. Internet SEO (Search Engine Optimisation) also has some difficulty placing the CRAVE Guitars brand in the vintage guitar category. Type ‘CRAVE guitars’ into a search engine and the site appears straight away. Type in ‘vintage guitars’ and the site may eventually appear plenty of pages down.

So… In addition to the established short and full names used above, I will also be using the name CRAVE Vintage Guitars to help searchers and visitors to get a better understanding of what this strange entity is all about. It is a small but important change. It will take search engines a while to pick up on it but it might help people find the site. Future CRAVE Guitars merchandise is also likely to carry the updated branding as and when needed. As ‘they’ say, it does what it says on the tin (apart from the amps, effects and basses of course. Doh!).

Musical history update

It’s a while since the 14‑part CRAVE Guitars’ series of articles, ‘The Story of Modern Music in 1,500+ Facts’, culminated in May 2020. Sadly, we have lost far too many great music people since I published the last of the ‘Facts’ just 2½ years ago.

The inevitability of life is that it ends. RIP great men and women. This list picks up from where that last article on the subject left off. Here are just a few of them.

Day	Month	Year	Music Fact
4	June	2020	English bass guitarist, singer and founding member of glam pop/rock band The Sweet, Steve Priest died at the age of 72.
18	June	2020	English singer, songwriter and entertainer, nicknamed ‘The Forces’ Sweetheart’ during WWII, Dame Vera Lynn died at the age of 103.
6	July	2020	Italian composer, conductor and musician, who wrote hundreds of cinema and television scores, Ennio Morricone died of complications after breaking a leg in Rome at the age of 91.
13	January	2021	American guitarist with rock band New York Dolls, Sylvain Sylvain, died after a two-and-a-half year battle with cancer in Nashville, Tennessee at the age of 69.
17	February	2021	Jamaican vocalist and pioneer of reggae ‘toasting’ U‑Roy (Ewart Beckford) died from complications following surgery in Kingston, Jamaica at the age of 78.
2	March	2021	Jamaican singer, songwriter, percussionist and original member of The Wailers alongside Bob Marley and Peter Tosh, Bunny Wailer died from complications following a stroke in Kingston, Jamaica at the age of 73.
28	July	2021	American bass guitarist and long-term member of southern blues/rock band ZZ Top, Dusty Hill died at his home in Houston, Texas, at the age of 72.
13	August	2021	Celebrated American folk singer, guitarist, and songwriter Nanci Griffith died in Nashville, Tennessee at the age of 68.
24	August	2021	English drummer with rock band the Rolling Stones for over five decades, Charlie Watts died in hospital in London at the age of 80.
29	August	2021	Legendary Jamaican reggae and dub producer and recording artist, Lee “Scratch” Perry died of an undisclosed illness in hospital in Lucea, Jamaica at the age of 85.
26	September	2021	English bass guitarist and founding member of pop/rock band Status Quo from 1967-1985, Alan Lancaster died from complications of multiple sclerosis in Sydney, Australia at the age of 72.
8	December	2021	Jamaican bass guitarist and record producer, Robbie Shakespeare, best known as half of the reggae duo Sly & Robbie, died following kidney surgery in Miami, Florida at the age of 68.
10	December	2021	American singer, guitarist and songwriter with TV pop band, the Monkees, Michael Nesmith died from heart failure at his home in Carmel Valley, California at the age of 78.
7	January	2022	Canadian musician, singer, songwriter, and producer for Motown Records, R. Dean Taylor died at his home having contracted COVID‑19 (coronavirus) at the age of 82.
9	January	2022	American jazz and R&B musician, songwriter, producer, and radio personality James Mtume died in South Orange, New Jersey at the age of 76.
12	January	2022	American singer, co-founder and member the Ronettes, nicknamed the ‘bad girl of rock and roll’, Ronnie Spector died from cancer in Danbury, Connecticut at the age of 78.
20	January	2022	American singer and actor Michael Lee Aday, better known as Meat Loaf, died from Wolff–Parkinson–White syndrome in Nashville at the age of 74.
19	February	2022	English singer/songwriter, keyboard player and founder of the rock band Procol Harum, Gary Brooker MBE died from cancer at his home in Surrey at the age of 76.
22	February	2022	American singer/songwriter who worked with Isobel Campbell and Queens Of The Stone Age, in addition to a lengthy solo career, Mark Lanegan died at his home in Killarney, Kerry, Ireland at the age of 57.
25	March	2022	American rock drummer of the Foo Fighters, Taylor Hawkins died of heart failure probably caused by a drug overdose in a hotel in Bogota, Colombia at the age of 50.
4	April	2022	American guitarist and member of Motown Records’ in‑house studio band, the Funk Brothers, Joe Messina died from kidney disease in Northville, Michigan at the age of 93.
26	April	2022	German electronic music innovator, producer, composer and former member of krautrock band Tangerine Dream, as well as solo artist, Klaus Schulze died following a long illness at the age of 74.
17	May	2022	Academy Award-winning Greek musician, composer and producer Evángelos Odysséas Papathanassíou, better known as Vangelis died of heart failure in Paris at the age of 79.
26	May	2022	English keyboard player, DJ and founding member of electronica band Depeche Mode, Andrew Fletcher died of an aortic dissection at his home at the age of 60.
9	June	2022	American singer known for her collaborations with film director David Lynch, Julee Cruise committed suicide in Pittsfield, Massachusetts at the age of 65.
8	August	2022	British Australian singer and actress Olivia Newton-John died from breast cancer in Santa Ynez Valley, California at the age of 73.
28	September	2022	American rapper Artis Leon Ivey Jr., a.k.a. Coolio died from a heart attack caused by a drug overdose in Los Angeles, California at the age of 59.
4	October	2022	Highly acclaimed American country music singer and songwriter Loretta Lynn died from natural causes in Hurricane Mills, Tennessee at the age of 90.
28	October	2022	American rock ‘n’ roll pianist singer and songwriter, Jerry Lee Lewis died from natural causes in DeSoto County, Mississippi at the age of 87.
10	November	2022	English musician and key member of space rock band Hawkwind, Nik Turner died from unknown causes at the age of 82.
21	November	2022	English guitarist, singer, songwriter and one‑time member of pub rock band Dr. Feelgood, Wilko Johnson died from pancreatic cancer in Southend‑on‑Sea, England at the age of 75.
30	November	2022	English musician, singer and member of Fleetwood Mac, Christine McVie died of Ischemic stroke and metastatic cancer in London, England at the age of 79.
4	December	2022	German musician, composer, member of Ash Ra Tempel and solo artist, Manuel Göttsching died from natural causes in Berlin at the age of 70.
11	December	2022	Acclaimed American composer of film and TV scores, Angelo Badalamenti died from natural causes in Lincoln Park, New Jersey at the age of 85.
18	December	2022	English musician, singer and member of The Specials and Fun Boy Three, Terry Hall died from pancreatic cancer at the age of 63.
23	December	2022	British musician, rapper, singer, songwriter and DJ, front man of electronic band Faithless, Maxi Jazz (Maxwell Fraser) died from undisclosed causes in London England at the age of 65.
10	January	2023	English virtuoso guitarist and former member of the Yardbirds, Jeff Beck died from bacterial meningitis in East Sussex, England at the age of 78.
18	January	2023	Legendary American guitarist and singer, member of The Byrds and CSNY, David Crosby died from COVID-19 (coronavirus) in Santa Ynez, California at the age of 81.
28	January	2023	American singer, songwriter and guitarist with alternative rock band Television, Tom Verlaine died from prostate cancer in Manhattan, NYC at the age of 73.
8	March	2023	Legendary American composer, songwriter, producer and pianist, Burt Bacharach died from natural causes in Los Angeles, California at the age of 94,
5	March	2023	American guitarist and founding member of southern rock band Lynyrd Skynyrd, Gary Rossington died from undisclosed causes in Milton, Georgia, USA, at the age of 71.
12	April	2023	Influential Jamaican dub reggae sound system and record label owner, renowned for his work in London, Jah Shaka died at the age of 75.
1	May	2023	Canadian singer, songwriter and guitarist Gordon Lightfoot died from natural causes in Toronto at the age of 84.
24	May	2023	English bass player and member of post‑punk alternative rock band The Smiths, Andy Rourke died from pancreatic cancer in New York City at the age of 59.
25	May	2023	The Queen of Rock ‘n’ Roll, American singer, songwriter and actress Tina Turner died after a long illness in Küsnacht, Switzerland at the age of 83.
6	June	2023	English guitarist, singer and founder of blues/rock band Groundhogs, Tony McPhee died from complications after a fall and a stroke at the age of 79.
20	June	2023	English guitarist with rock group The Pop Group, John Waddington died from undisclosed causes at the age of 63.
21	July	2023	Legendary American jazz and popular music crooner Tony Bennett died from Alzheimer’s disease in New York City at the age of 96.
26	July	2023	American musician, singer, songwriter, and founding member of the Eagles, Randy Meisner died from COPD in Los Angeles, California at the age of 77.
26	July	2023	Irish singer, songwriter and activist Sinéad O’Connor died from unknown causes in London, England at the age of 56.
9	August	2023	Canadian musician and guitarist for Bob Dylan and The Band, Robbie Robertson died from prostate cancer in Los Angeles, California at the age of 80.
24	August	2023	Renowned English rock guitarist with Whitesnake and UFO, Bernie Marsden died from bacterial meningitis at the age of 72.
27	August	2023	American musician best known for being one half of electronica duo Stars Of The Lid, Brian McBride died from undisclosed causes at the age of 53.
13	September	2023	British singer, songwriter and musician Roger Whittaker died from a stroke in France at the age of 87.
30	November	2023	British‑born Irish singer, songwriter, musician and frontman with Celtic punk rock band the Pogues, Shane MacGowan died from pneumonia and encephalitis in Dublin, Ireland at the age of 65.
5	December	2023	English guitarist and founding member of The Moody Blues and Wings, Denny Laine died from lung disease at the age of 79.

Music industry opinion

A lot has (or rather hasn’t) happened in the music industry over the 3 years since CRAVE Guitars suspended its main activities. First, there was the hangover from global economic recession/depression, then the coronageddon, then the cataclysmic geopolitical conflicts adversely affecting far too many innocent peoples around the globe. At best, the music industry at all levels could only hope to hold its own.

In reality, it has been a tumultuous few years, to say the least. Everyone from equipment manufacturers (including their supply chains), venues, artists, music recording and distribution, publicity and management have been hit hard. Every conceivable facet of the market has been decimated. While I haven’t been able to keep up with events in the industry as I normally would have done, it is clear that things are only now just beginning to get back to 2019 levels.

Who would have predicted three years ago, for instance, that British amp stalwart Marshall would have been acquired by the Swedish digital music company, Zound Industries. A sign of the times, I guess.

Strategically, it has been a nightmare where even the best scenario planning has failed to predict wildly off kilter outcomes. Vintage guitar prices seem to have kept up as the super‑rich collectors are basically unaffected by economic blips that are savage to the rest of us. I know that I am paying more now than I would have done in 2019 for the same thing. While I am not economically motivated and CRAVE Vintage Guitars is a non‑profit enterprise, it is a relief that the 3‑year hiatus hasn’t totally wiped out the value of CRAVE Guitars’ precious artefacts.

It will take a long time for things to settle down and start to grow again. It will be a challenge for everyone involved for some time to come. The last three years haven’t signalled the death throes of the guitar music community. Yet. It has, however been badly wounded, let us hope not mortally so.

The guitar book

A while back, I was contacted out of the blue by a book publisher wanting to use one of CRAVE Guitars’ vintage guitars in their author’s new book on the subject. After a bit of formal toing‑and‑froing, it all went ahead and the book was published earlier this year. I was happy to do this for no commercial gain and the only reward was a shiny copy of the final print version and a credit in the acknowledgement section. While it won’t make CRAVE Guitars famous, I am quite proud of this minor morsel of exposure and recognition.

The book in question is, ‘Guitar: The Shape Of Sound – 100 Iconic Designs’ by author Ultan Guilfoyle, published by Phaidon Press (ISBN: 978 183866 558 6) (2023).

Link: ‘Guitar: The Shape Of Sound – 100 Iconic Designs’

Phaidon – Guitar The Shape Of Sound (2023)

The vintage guitar that was featured in the book is my lovely 1974 Ovation Breadwinner 1251 (see page 204‑205).

The pulp novel

As you may know, I have been writing on and off for some time, going back to the dim dark origins of CRAVE Guitars back in 2007. The main examples of this are the web site features and monthly articles on the CRAVE Guitars website over the last 9‑10 years or so, as well as the usual social media activity.

Very recently, I felt an irresistible urge to write a fiction novel. Its status is currently work‑in‑progress. It will be called, ‘The Distortion Diaries’ (remember, you read it here first). It started out as an amateur musician’s journal but the early content was clichéd, derivative and, frankly, very dull. It also wouldn’t fill a novel. So, I expanded the story to include a broader variety of situations and characters. The result will be, believe this or not, an eroti‑rom‑com with PARENTAL ADVISORY for Explicit Content. Even then, it isn’t at all what you might think or expect. Heck, how it turned out surprised me too! I don’t know if anyone will ever get to read it. It doesn’t matter. It is something creative that I had to do for myself. It isn’t good enough for a publisher to pick up and I have absolutely nil experience of self‑publishing, so it might never see the light of day. I have considered serialising it through the CRAVE Musings (i.e. the monthly blog articles) but I’m not sure the public is ready for some lovey‑dovey smut‑ridden muso pulp on a vintage guitar website though. The novel may end up just an aborted, ill‑advised, folly of an average superego’s gratuitous self‑indulgence. Thoughts on a postcard please.

Whether anything comes of this probably pointless fictional venture, I have no idea but it’s been addictive and fun to come up with something non‑factual for a change. And, no, it isn’t autobiographical, just in case you were wondering. Nor is it aspirational. Sadly, seeing as the protagonist has a ‘good time’ on the whole. Lucky git.

In truth, I would actually like to try and self‑publish the novel but I have no idea whatsoever about how to go about such an endeavour, so it will probably languish in long‑lasting literary limbo (stop it with the alliteration, already!).

New 2023 albums

As it’s the time of year for lists, here is a breakdown of 2023 album releases acquired during the year. As usual, these aren’t the only albums bought and neither will they be the only 2023 albums over time. Here are this year’s 33 purchases:

100 gecs – 10,000 gecs
Alborosie – Shengen Dub/Embryonic Dub
Caroline Polachek – Desire, I Want To Turn Into You
The Chemical Brothers – For That Beautiful Feeling
Creation Rebel – Hostile Environment
The Cure – Black Sessions: Maison De La Radio Paris 2004 (live broadcast)
Depeche Mode – Memento Mori
Don Letts – Outta Sync
Dub Pistols – Frontline
Everything But The Girl – Fuse
Fred Again.. & Brian Eno – Secret Life
Gentleman’s Dub Club – On A Mission…
Hollie Cook – Happy Hour In Dub
James Holden – Imagine This Is A High Dimensional Space Of All Possibilities
King Krule – Space Heavy
King Tubby & The Observer All Stars – Dubbing With The Observer
Kurt Vile – Back To Moon Beach
Lana Del Rey – Did You Know That There’s A Tunnel Under Ocean Blvd
Laurel Halo – Atlas
Mitski – The Land Is Inhospitable And So Are We
The Murder Capital – Gigi’s Recovery
The Orb – Metallic Spheres In Colour (Feat. David Gilmour)
The Orb – Prism
Orbital – Optical Delusion
Pigs Pigs Pigs Pigs Pigs Pigs Pigs – Land Of Sleeper
Queens Of The Stone Age – In Times New Roman…
Rolling Stones – Hackney Diamonds
Skindred – Smile
Sleaford Mods – UK GRIM
Slowdive – Everything Is Alive
Steve Hillage – LA Forum 31.1.77 (live)
X‑Press 2 – Thee
Yeule – Softscars

Is there a favourite 2023 album out of that lot? Well, I keep coming back to British alternative/indie shoegaze/dream pop band, Slowdive and ‘Everything Is Alive’ more than once, so that’s a fair choice at the time of writing. The big disappointment was Don Letts’ ‘Outta Sync’. Sadly. It comprises many well-crafted pop songs but very little of what I, and I think many others, hoped for in the way of heavy dub reggae tracks.

An even bigger disappointment for me was what didn’t appear. The Cure had hinted that their first studio album since 2008’s ‘4:13 Dream’, heralded as, ‘Songs Of A Lost World’ would be released in 2022. It was notable by its absence and many enthusiasts were hoping that it would finally see the light of day in 2023. The band tempted fans by playing several of the new tracks during their live concerts during the year. However, still nothing tangible has appeared on record store shelves. Let’s hope Robert Smith & co. get around to letting us hear it in 2024. Sixteen years is a long time to wait for new material. C’mon Bob, don’t keep us waiting any longer.

Note: I haven’t gone back to cover 2020, 2021 and 2022 lists of those year’s album releases, as this article would become just a loooooong list.

Whazzup for CRAVE Guitars in 2024?

Before Covid, I used to include at the end of the ‘review of the year’, a shortlist of vintage guitar gear that I might try to acquire in the subsequent 12‑month period. Rarely were the predictions spot on, or even close. Given CRAVE Guitars’ limited activity, space and funds, there is little point in speculating other than in very broad terms.

While there is always a long list of ‘most wanted’ guitars, it’s unlikely to expand significantly in 2024. I am actually generally relatively content with my lot. For now. I am sure that GAS (Gear Acquisition Syndrome) will strike again at some point.

Having launched CRAVE Basses in 2023, there are only four vintage bass guitars in the ‘collection’ thus far. There are a few I might be interested in looking for and which may improve diversity in this area.

There are no intentions for ‘new’ CRAVE Amps at the moment. But that can change, depending on opportunity.

I am also keeping an eye open for some interesting vintage stomp boxes for CRAVE Effects but it really depends on whether anything crops up at a reasonable market price.

The overall result is that there are no specific ambitions for 2024. Next year’s annual review will probably be very short and very dull! I have learned from past experience that predictions aren’t a good idea. Not only are they over‑ambitious but also they end up way wide of the mark. So, I will take things as they come and await any surprises with great anticipation. That sounds like it might be a bit more fun than reporting on yet another failed plan.

CRAVE Guitars ‘Record(s) of the Month’

It seems that this might become a regular feature. I listen to a lot of music (see last month’s article, ‘Music Machinations’ – November 2023). There are some albums that tend to stand out from the rest. There is no rhyme or reason why they do, they just do. Over the last month, I just can’t split two albums, which I’ve been enjoying amongst all the other great material out there. They both come under the general genre category of instrumental ‘stoner rock’ but that downplays their appeal. So, on account of there being SO much great music to discover, I’m going for the plural of ‘Record’ for December 2023. Let’s just call that extra little ‘(s)’ a Christmas/New Year treat for y’all. Enjoy

Eternal Tapestry – Beyond The 4th Door (2011) – First up is this strange thing of beauty. Eternal Tapestry is an American psych rock band based in Portland, Oregon. It may not be regarded by some as their best but it was their first ‘proper’ record label release, after several previous albums. It isn’t heavy. It sounds like a group of friends getting together for a jam session. To get that right is a LOT harder than people think. It is atmospheric, dreamy and so far out of this world that it leaves the sordid real world truly out of sight. Good. laid back, hypnotic, immersive, psychedelic and otherworldly experience.

My Sleeping Karma – Soma (2012) – Not the same as Eternal Tapestry but not too far off either. My Sleeping Karma is a German psych rock band from Aschaffenburg, Bayern and ‘Soma’ is their 4^th studio album. The tracks are long, intentionally repetitive and with a gentle groove. It’s not quite an impromptu jam session but it has a distinctive psychedelic undercurrent that can be great for zoning out. I prefer this to other MSK studio albums, as it has a bit more variety within the confines of its moody origins. Emotional krautrock. Who’da thought?

Tailpiece

Good riddance to 2023. Funny (not) how I seem destined to repeat that same dreary sentiment every year. Ever hopeful and optimistically deluded, I have to remain confident that 2024 will be a bit better. Any improvement will be eagerly grasped. A new year, new opportunities.

My naïve wish and hope for 2024? Listen up all humans! Stop destroying our planet and stop killing each other. Then put all that wasted money to good use making a peaceful, sustainable civilisation, fare and just for all. A pipe dream, maybe, but one has to dream.

As far as articles for 2024 are concerned, I have a couple of ideas gestating, although nothing firmed up at this stage, Watch this space folks. Tune in, same time, same channel, next month. In the meantime, I wish you all a Happy New Year. Be good.

Truth, peace, love, and guitar music be with you always. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “The best thing in life is freedom”

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30 Oct 2023

October 2023 – Return to and from obscurity

by craveguitars | posted in: News, Observations, Opinion | 0

Prelude

Hi y’all. This month’s article is mercifully short (relative to most) and a necessary, albeit uncomfortable, therapeutic self‑indulgence. It is probably not an enjoyable read, just as it was not enjoyable to write. Time, methinks, for some clarification. This article is about CRAVE (Cool & Rare American Vintage Electric) Guitars’ recent journey.

Before CRAVE Guitars, I was pretty much invisible to the world. Good, suits me fine. Even now, Crave Guitars is the main focus. Call me whatever you like; enigmatic, shy, introverted, inscrutable, reserved, or reclusive… I prefer to avoid people and I enjoy solitude. This is a lifestyle choice. Strangely for a guitarist, I do not crave (sic!) the limelight. I like to let the musical artefacts speak for themselves. To me, they are far more important. Publishing anonymously behind the veil of CRAVE Guitars is an indispensable creative outlet.

For those in the know, CRAVE Guitars took a ‘break’ for almost 3 years. That meant no monthly articles and a total withdrawal from participating in social media. Development of the CRAVE Guitars’ website also stalled, while expansion of the enterprise itself was reduced to a casual pastime. To all intents and purposes, CRAVE Guitars ground to an almighty stop overnight, at least as far as the outside world was concerned, although it has continued to tick over in the background. Playing guitar also dropped off to near‑nothing, so no more feeble fantasies for recording or video.

At the time, I thought that this ‘break’ would only be a very temporary interruption and things could return to status quo relatively quickly. Unfortunately, it turned out to be an extended absence. However, as time passed since the September 2020 cliff edge, I found the task of putting finger to keyboard increasingly challenging, making the hiatus a ‘thing’ in its own right that I knew eventually had to be confronted and dealt with.

In September 2023, I returned tentatively to writing with the article, ‘Dub Reggae Revelation’, exploring the wonderful world of Jamaican music, while October saw the next article, ‘Adventures in Ambient’, a delve into the serene, otherworldly dimension of ambient electronica. Neither of these articles focused on vintage guitars and neither genre is particularly guitar‑oriented. Why return with these in‑depth research projects you may ask? To tell the truth, both of these articles were an intentional and ‘safe’ distraction from addressing the pachyderm in the place (NB. The ‘elephant in the room’ is an idiom deriving from an 1814 story by poet Ivan Krylov, ‘The Inquisitive Man’). I also made a very hesitant return to posting occasional items on various social media platforms, although the prospect of getting back onto that particular treadmill remains daunting.

I apologise upfront for the style and content after an extended break; I’m basically out of practice and need to get back to being ‘match ready’. What follows is not a full explanation for the break, however, it is a cathartic attempt to ‘break the silence’ and restore some sense of realism. So…

Cause and effect

Coronavirus – The ‘coronapocalypse’ or ‘coronageddon’ pandemic started in early 2020 and we all know what happened between then and now. Over 771 million cases of SARS‑CoV‑2 worldwide and almost 7 million deaths (25 million cases and over 230,000 deaths in the UK alone, a shameful 9^th in the global league table, with the US at the top). Lockdowns, self‑isolation, testing, vaccinations, ventilators, hospitalisations, deaths and all that went along with the spread of the virus have been well‑documented elsewhere. In October 2023, Covid‑19 is very much still with us and continues to mutate, taking more lives in the process. As an inherently anti‑social animal, withdrawal from the social order was easy for me as a lifelong misanthropist and borderline sociopath. The impact on live music, music venues and manufacturers due to Covid has, however, been fairly catastrophic, as has the number of artists directly or indirectly affected by the contagion. What I think everyone can agree on is that the global health crisis has undoubtedly had a major impact on our day‑to‑day behaviour, mental health and occupational prospects. Covid, whatever its origins, respects no territorial boundaries and affects everyone; a so‑called ‘leveller’.

To quote Italian writer and moral philosopher Dante Alighieri (c.1265‑1321) from ‘Inferno’, “I had not thought death had undone so many”.

Economics – A deep crisis with a high price indeed. Thanks to Putinland egregiously and aggressively expanding its redundant soviet empirical aspirations, everyone, everywhere has felt the negative impact of just getting by on a day‑to‑day basis. The Middle East resorting to pointless bloody conflict again only adds fossil fuel to the escalating economic volatility. Never mind the tyrannical exploits of the People’s (?!) Republic of China. Etc., etc., etc. As CRAVE Guitars is a not‑for‑profit enterprise, there is no fat on the bones to indulge the increasingly expensive ‘hobby’ of vintage guitar hoarding. A low fixed income lags about a year behind the times during the current economic climate, so no spare pennies to squander on old gear. Vintage guitars tend to increase in (or at least hold their) value during recession and increase disproportionately so under periods of growth or high inflation, pushing these desirable relics out of the reach of enthusiasts (like me) and into the hands of wealthy collectors seeking return on investment and profit. Demand continues to outstrip supply, at least in everything I can afford. Ggrr. Argh. Sigh.

“War. What is it good for? Absolutely nothing.” (Edwin Starr, War 1970).

Life – During 2020 and 2021, the demands of sustaining all aspects of everyday life eventually proved overwhelming and something had to give. In addition to the already stated ‘break’, I also could not keep on top of current music and industry‑related events, so my insights into what was going on were inevitably constrained. My motivation and ability to acquire, maintain and play vintage gear also hit the proverbial buffers. The repugnant politics of, particularly, Twitter (now Elon Musk’s execrable X) resulted in a general reluctance to engage with online communities. The abuse simply wasn’t worth the effort. Human behaviour is not improving with time. In fact, it appears to be notably regressing. The outcome was CRAVE Guitars withered in short order like a scorched seedling affected by global overheating. Ultimately, the self‑imposed abstinence was basically driven by self‑preservation and survival.

“These so‑called bleak times are necessary to go through in order to get to a much, much better place.” David Lynch (1946‑)

… and Death – After 43 years since meeting my other half, 33 years of marriage, and 13 years of caring (the last 6 years full‑time), my soulmate finally succumbed to cancer in 2022 after a protracted and particularly brutal decline. ‘Until death do us part’, as vowed. This, sadly, is the way of the wicked world and we will all, at some point, pop our proverbial clogs and shuffle off this mortal coil (mixing metaphors, sorry Mr. Shakespeare). Cancer sucks and there is no magic spell for getting over its cruel incursion. Fundamental and profound grief is definitely not conducive to the pursuance of a preoccupation, however, obsessive, with material things. An existential watershed was thus irrevocably cast. The inevitable and involuntary re‑evaluation of one’s existence results in a re‑prioritisation and reflection about one’s ikigai – the Japanese concept meaning the achievement of a sense of purpose and a reason for living. This is not an excuse, just a cruel and unavoidable fact of life… and death. Farewell wife. R.I.P.

“It is crucial to be mindful of death – to contemplate that you will not remain long in this life. If you are not aware of death, you will fail to take advantage of this special human life that you have already attained.” (The 14^th Dalai Lama, Tenzin Gyatso 1935‑)

Extortion – Around September 2021, CRAVE Guitars was subject to Internet extortion. A German company using a household brand name as a front threatened legal action for copyright infringement. Whatever the circumstances, I was forced into settling rather than risk disproportionate legal costs to defend against the possibility of legal action. However, the incident was totally fraudulent and the UK authorities took no notice, as it emanated from the EU (which apparently is no longer part of the UK) and, to them, insignificant in value. Thanks for absolutely nothing British Police and fraud investigation. Hello! Blackmail is a crime! For a not‑for‑profit enterprise with zero budget, this proved temporarily crippling. The specific event caused a ‘crisis of faith’ about whether to continue with CRAVE Guitars at all, while also compounding other pressures. Self‑doubt is a horrible and unproductive experience. All previous articles have had to be substantially edited with all images not totally owned by CRAVE Guitars were removed from all features, articles and web site pages, severely reducing their potential interest to the casual reader. All images used by CRAVE Guitars are now diligently produced either in‑house or obtained via copyright/royalty‑free sources.

“Blackmail is more effective than bribery.” John Le Carré (1931‑2020)

Property – CRAVE Guitars is not a discrete entity. It is not a museum and it is not a commercial enterprise. It operates out of a normal, and rather small, house in the South West of the UK. The property is almost 100 years old and in a very poor condition. The recent imperative has been to renovate the structure to provide liveable accommodation. As a result, a large proportion of time, effort and funds have had to be re‑directed towards extensive necessary property upkeep, leaving little in the way of capital for other things (like vintage guitars). The long‑intimated cellar refurbishment to provide a safe and secure home for the vintage gear keeps getting shunted down the list of priorities and further into the future. It does, however, remain a goal. The lack of storage space limits acquisition of any more instruments.

“Another flaw in the human character is that everybody wants to build and nobody wants to do maintenance.” Kurt Vonnegut (1922‑2007)

Karma – Hatred is a negative and wasteful emotion that has no redeeming characteristics whatsoever. It drains the soul of compassion. However, there are many contemptable people in this world intent on furthering their own agendas at others’ expense, seemingly with impunity. Everyone probably has a degree of experience of such self‑entitled, exploitative and controlling individuals. They are vile, vindictive and unfortunately often unavoidable, intent on causing misery wherever they go. Fortunately, such heinous parasites are relatively rare. The list is short but the hostile influence is high. Given that societal structures favour law over justice, it is unwise to name such vermin. I just hope that, in some way, they become aware of the terrible consequence of their actions and that their conscience holds them accountable. Sadly, they may not exhibit the necessary integrity and contrition. Where is karma when it is really needed?

“Now hatred is by far the longest pleasure; men love in haste but they detest at leisure.” Lord Byron (1788‑1824)

Musicology – Perhaps there is one positive note amongst all the preceding doom and gloom. My fascination with all things musical has been both long‑running and constant over time. While other things were understandably dominating priorities, the hiatus did present an opportunity for musical exploration and experimentation. I am no authority on the matter so, I set about addressing this particular shortcoming by adopting a more rigorous approach towards understanding and appreciating contemporary music (from the 1950s to the current day). Modern music is at least relevant and related to CRAVE Guitars to a greater or lesser extent, so therefore within my general bailiwick. I intend to come back to this side project on another occasion.

“For I was conscious that I knew practically nothing…” (attributed to Plato’s account of Socrates),

Summary – The extended hiatus appears, prima facie, to be an irrational and disproportionate response to a culmination of disparate events that, in the past, would (probably) not have been a big issue either in isolation or together. There was no single external trigger, rather a confluence of factors that proved to be ‘the straw that broke the camel’s back’ (NB. an idiom derived from an Arabic proverb that describes a minor action that causes an unpredictably large and sudden reaction, resulting from the cumulative effect of small actions – a.k.a. ‘the last straw’). However proverbial it is, it does raise the point that we all need to do our best, despite difficult circumstances, to look after ourselves first and foremost. Not to do so inhibits our ability to deal with external threats and have empathy for others. We only live once and life really is too short (see above). There are no second chances. Time to be positive about the future…

“The future depends on what we do in the present.” Mahatma Gandhi (1869‑1948)

The way forward

In late 2023, I regard my preoccupation with CRAVE Guitars as essential therapy to help cope with other day‑to‑day circumstances. I am, however, still finding it incredibly hard to rekindle the spark of craving (sic!) held previously. The prospect of CRAVE Guitars returning to its old form is, as far as I can tell at the time of writing, rather unlikely. After over sixteen years of building the ‘brand’, this state of affairs is genuinely heart rending.

As I am only just beginning to recover some of my former vintage guitar mojo, I cannot say for sure what the way forward will be. The first faltering purgative steps are, I think, basically threefold:

To resume writing articles, although these will not be regular or consistent to begin with and they will likely not be major tomes as before (probably a relief for many!).
To recommence work on maintaining, updating and expanding the CRAVE Guitars web site, together with resuming a modicum of social media activity.
Last but most certainly not least, to get back into acquiring, maintaining, playing and sharing my compulsive captivation with vintage guitar gear.

Simple to say, less easy to do. Pursue them I must for my own sanity. I can only hope that the extensive investment in CRAVE Guitars as a coherent entity over the years has not been totally wasted and that the impetus behind what the brand stands for continues in some form, even if it is in a less assertive fashion.

“Thinking is easy, acting is difficult, and to put one’s thoughts into action is the most difficult thing in the world.” Johann Wolfgang von Goethe (1749‑1832)

CRAVE Guitars’ Album of the Month:

As this article is an anomaly in the canon, I couldn’t move on without at least mentioning something musical. As we are moving away from sultry summer warmth into darker, cooler and wetter autumn, I’m clinging desperately onto evocative tropical Jamaican beats. Therefore, my selection for ‘album of the month’, October 2023 is:

Dubbing at Aquarius Studios 1977-1979 – The 16 tracks were laid down at Dynamic Sounds, Harry J’s and Randy’s Studio 17 by session bands the Aggrovators, Soul Syndicate and High Times Players, and dubbed at Herman Chin Loy’s Aquarius Studio during the peak years of Jamaican dub reggae. For me, these tracks deserve repeated listening. Irie mon.

Footnote

Mental Health & Wellbeing is a serious issue in today’s chaotic and dysfunctional world. Depression and anxiety present an insidious and invisible menace of 21^st Century lifestyles. They are not trivial issues to be dismissed out of hand and can be severely debilitating. The impact is non‑discriminatory and can affect anyone at any time to one degree or another and can strike without warning. There is no simple ‘cure’ and the adverse effects can be both long lasting and unpredictable. If you haven’t actually experienced these problems first hand, it can be difficult to understand the symptoms, let alone be able to unravel the causes. Meds can be useful but ultimately result in a chemical cul‑de‑sac. Cognitive Behavioural Therapy (CBT) is the current fad with professionals but the focus on process is only good for some. High quality one‑to‑one psychotherapy is expensive and thereby exclusive. Mindfulness is a dreadful title but the western concept, based on aspects of eastern spiritualism (but not religion) and meditation, can be an effective tool for building resilience and promoting focus. Whatever your remedy, in the face of an increasingly intrusive stressful life, it is important to take care of your whole self, mental and emotional as well as physical. These opinions, I must emphasise, are not the warped rantings of an insecure neurotic grumpy old man… or are they?

To quote one wise Asian dude, “The secret of health for both mind and body is not to mourn for the past, nor to worry about the future, but to live the present moment wisely and earnestly.” Buddha (Siddhārtha Gautama – c.480-400BCE)

Tailpiece

I apologise once again for the self‑centred, self‑serving self‑pitying nature, as well as the unforgiveable excess of hyperbole, of this therapeutic ‘confessional’. It had to be done. For CRAVE Guitars, putting this ‘explanation’ of involuntary absence was an obligatory recuperative process along the path to recovery. Without casting the metaphorical albatross from the (ancient mariner’s) neck, things could not get back on track. CRAVE Guitars does not need reinventing, rather it needs to adapt to a different paradigm. Hopefully, in an attempt to be positive, there may be the fertile green shoots of a new beginning.

“Ah! well a-day! What evil looks Had I from old and young! Instead of the cross, the Albatross About my neck was hung.” Samuel Taylor Coleridge (1772‑1834)

So… is CRAVE Guitars back? Well… only partially. The world around us today is a different place and CRAVE Guitars’ minuscule part in it is going to have to be different. Primarily, this means a more modest, humble and less determined approach to vintage guitar appreciation. Frustrating though it is, it’s possibly better to call it ‘work‑in‑progress’ than any form of momentous return. Long live CRAVE Guitars!

On the plus side, the next few articles are already in planning and likely to be both more relevant and more optimistic than this poor excuse for an editorial. After that, who knows? Watch this space.

Peace, love, truth and guitar music be with you all. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “Sometimes it is better to withdraw intentionally from society than to be wholly rejected by it”

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27 Dec 2017

December 2017 – That Time for Guitar Lists and Stuff

by craveguitars | posted in: Observations, Opinion | 0

So, yet another infernal year draws to a close. Why infernal? Well, I was never going to like 2017 on principle, as 2,017 is a prime number. My dislike of prime numbers is one of my weird traits – I have no idea why – at least I’m not primonumerophobic, i.e. fearful of the darned things. At least the next prime year is 2027, which is a whole decade away yet. Fun Trivia: while many people fear the prime number 13 (triskaidekaphobia), many primonumerophobes fear the number 2, it being the only even prime number.

Anyhoo… I digress, as is my wont. In tried and tested (and predictable) fashion, it is time to reflect on the year now departing from platform 2017, re-assess the way things are now, as well as to look forward to new opportunities in the year ahead. One cannot change the past but one may be able to influence both the here and now as well as the future, so it’s a time to take a deep breath, muster up one’s energy and be both positive and forward thinking.

2017 in retrospect

Well, 2017 was certainly a year of major change, that’s for sure, with events during 2017 definitely impacting on CRAVE Guitars.

At the equivalent point last year, the relocation was looming and structural works were underway to make the ‘new’ (90‑year old) place safe, if not fully habitable. The move has now taken place but that is just the start. The structure still needs considerable work before even the basic works can be described as complete. At the time of writing, it is even now only barely habitable with little in the way of what many people expect of basic ‘home’ comforts. Carpets? Nah. Curtains? Nah. Heck, we’ve only just got heating and hot water after 7 months. Getting trustworthy, cost-effective workmen is proving aggravatingly difficult.

However, something about the ‘old’ life had to change and along with that realisation came major risks. After weighing up the cons and the even bigger cons, we embarked on the new venture with our eyes wide open. The two main drivers for change comprised basic economics and quality of life due to family health issues, so it had to be done, as the alternatives were simply unsustainable. So here we are in the south west of the UK.

As a direct result of the relocation, the major part of the vintage guitar ‘collection’ is currently in temporary storage until I can create safe and secure accommodation for them in the new location. This is why I haven’t been able to update all the photos on the web site. I am very, very concerned about the far from ideal environmental conditions at both the old and new places, so there is no easy answer. However, beggars can’t be choosers and, as ‘they’ say, needs must. The precious (to me) guitars will just have to endure their enforced incarceration for a while longer. I can only hope and pray that they aren’t unduly compromised by the interlude. Until they can be retrieved and re-homed, I just won’t know for sure what condition they are in. They are a couple of hundred miles away and I now have to be at this end, so all I can do is hope for the best. At least I have a few modest vintage guitars available here to pluck in the meantime, whenever I get a few rare moments to spare.

Also back in December 2016, I declared my hand and stated an ambition to secure two specific vintage instruments during 2017 – a 1970s Fender Starcaster and a 1950s Gibson ES-150. How did that turn out? Regrettably, I have to report that I failed dismally on both counts. In context, it really doesn’t matter a jot. I possibly could have achieved what I set out to do but circumstances and timing didn’t align to make it possible. Now, in the absence of sufficient lucre, I need to reassess and reprioritise my aspirations.

At the start of 2017, I was about to embark on a culling of the (guitar) herd to strengthen the focus on vintage gear. As a consequence of the clear out, I had the rare opportunity to reinvest some of the proceeds in a small number of ‘cheap’ and unusual vintage guitars (see below). I prefer the term ‘cool and rare’ but let’s be honest, there have been some peculiar budget vintage axes that have crossed my path this year. I wanted to use the funds to invest in maybe 1 or 2 great guitars, as mentioned above, but ‘best laid plans’ and all that.

The year hasn’t been without many other significant difficulties, particularly around significantly deteriorating family health. I’m afraid that’s the way our cookies tend to crumble. Don’t expect details; this article is supposed to be about guitars and music!

Still, stepping back and looking at the bigger picture, at least there remains a way forward on a few fronts, albeit experiencing very slow and frustrating progress.

CRAVE Guitars acquisitions in 2017…

On a more positive note, there has been more instruments than I expected to be inducted into the CRAVE Guitars family over these past 12 months. I had anticipated that 2017 was going to be quite a barren year guitar-wise, especially with everything else going on.

There were some interesting acquisitions that were intentionally offbeat and not at all what one might have predicted 365 days ago. This unorthodox approach is now kinda becoming CRAVE Guitars’ raison d’être. As it turned out, there were no ‘classic’ models at all, probably because – to be honest – they would have represented ‘more of the same’. If you have followed these monthly articles, you’ll have picked up the conscious rationale for venturing off the beaten track. I must admit that, on reflection, even I have been surprised by the way things have panned out, which was actually a nice surprise. 2017 purchases included…

Guitars (7):

1981 Fender Bullet [→ click here to read the feature]
1981 Fender Lead I [→ click here to read the feature]
1978 Fender Mustang [→ click here to read the feature]
1977 Gibson L6-S Deluxe [→ click here to read the feature]
1981 Gibson Sonex-180 Deluxe [→ click here to read the feature]
1983 Gibson USA Map [→ click here to read the feature]
1974 Ovation Breadwinner 1251 [→ click here to read the feature]

Given that seven non-vintage guitars left the fold during 2017, there was a net increase of… zero guitars overall. It also represents more than double the number of vintage guitars purchased in 2016 (only 3).

Amps(1):

1979 Fender Musicmaster Bass [→ click here to read the feature]

That is an overall net reduction of one (non-vintage) amp on this time last year.

Effects (6):

1981 BOSS PH-1r Phaser [→ click here to read the feature]
1985 BOSS TW-1 T Wah [→ click here to read the feature]
1976 Electro-Harmonix Octave Multiplexer [→ click here to read the feature]
1981 Ibanez CS-505 Chorus [→ click here to read the feature]
1979 Ibanez PT-909 Phase Tone [→ click here to read the feature]
1978 MXR Envelope Filter [→ click here to read the feature]

This represents an overall reduction of seven effects in the year. Just 6 purchases in 2017 compares to 17 vintage effects bought in 2016. Admittedly, I was on a mission last year and limited funds meant that expenditure tended towards effects rather than guitars.

All in all, I think that is not bad going under circumstances.

Guitarists that departed us in 2017 (9):

As is inevitable, all things come to pass and this year, like every other before it, has seen the demise of some truly inspirational musicians. At this time of year it is customary to take a few moments to contemplate those guitarists that we have lost in 2017 and recall what musical treasures they have left us. Their talents will be sorely missed and it is sad to think that there will be no more distinctive music from these guys (no gals). Rest in Peace ineffable rock dudes and forever rock the big gig in the sky. Sad losses include:

Deke Leonard (Man) on 31^st January, aged 72
Larry Coryell on 19^th February, aged 73
Chuck Berry on 18^th March, aged 90
Allan Holdsworth on 15^th April, aged 70
Gregg Allman (The Allman Brothers Band) on 27^th May, aged 69
Glen Campbell on 8^th August, aged 81
Walter Becker (Steely Dan) on 3^rd September, aged 67
Tom Petty on 2^nd October, aged 66
Malcolm Young (AC/DC) on 18^th November, aged 64

New recorded music in 2017 (18):

One of the things I learnt from the late, great British DJ John Peel is to appreciate fresh new music as well as the respected classics. I had expected that access to new releases would have been a bit limited in 2017 but it seems to have been roughly on a par with previous years. There seems to have been a wealth of good music released this year from both established and new artists covering a broad range of genres. 2017 new music album purchases include (in artist alphabetical order):

!!! – Shake the Shudder
Bonobo – Migration
Cats In Space – Scarecrow
The Correspondents – Foolishman
Dub Pistols – Crazy Diamonds
Eric Gales – Middle Of The Road
Hurray For The Riff Raff – The Navigator
The Jesus And Mary Chain – Damage And Joy
Kasabian – For Crying Out Loud
King Creature – Volume One
LCD Soundsystem – American Dream
London Grammar – Truth Is A Beautiful Thing
Imelda May – Life Love Flesh Blood
Prophets Of Rage – Prophets Of Rage
Royal Blood – How Did We Get So Dark?
The War On Drugs – A Deeper Understanding
The xx – I See You
Neil Young – Hitchhiker

I don’t think that I have a single ‘album of the year’ from this modest but diverse bunch, as my tastes change with mood. One wonders if any of these releases will be considered timeless classics in years to come.

Live Music in 2017 (2)

As you may know, I am also a big fan of live music of all kinds from street entertainers through pub gigs and concerts of all types and sizes, right up to minor and major festivals featuring a broad range of interesting musical experiences. One great thing about live music is that there is always something new and surprising to discover. I am also regularly amazed at the quality of musicianship exhibited across the board, including by artists that one may never hear of again. The talent out there is phenomenal and sadly puts my playing abilities to shame.

Due to constraints imposed by family health, live music attendance has had to be very limited in 2017 with just one major concert (Black Sabbath’s amazing ‘The End’ tour in January) and one boutique festival (Looe Music Festival in September/October, punching well above its weight). Now we are located in the south west of the UK, getting to major music venues is proving more challenging than in previous years.

Social Media

There were a couple of minor achievements during 2017. CRAVE Guitars more than doubled the number of followers it has on Twitter, now standing at over 2,700. The number of followers also now consistently exceeds the number followed, another small landmark. A heck of a lot of hard work went into cultivating this social media audience. Although it earns diddley-squat at precisely £0, it is, I hope, an investment in the brand, at least in terms of time and diligence. Along the way, I have learnt quite a lot, so there is a modicum of knowledge gain. It’s a shame that other social media platforms have proved less successful, so the proportion of effort has to be targeted at Twitter.

2018 in Prospect

Looking forward, it looks like 2018 is going to be a really, really tough year. The family health situation that partly precipitated the move is likely to be life changing and VERY challenging during the year ahead. It is all very sad and the inevitable outcome is beyond my (or anyone else’s) ability to change.

At least there is not another relocation to manage on top of increasing caring duties. It also looks like the renovation works are likely to take most of the year and all my patience, as well as resources. Of course, it isn’t possible to predict what will actually happen and experience suggests that the unexpected is likely to do its best to derail any reasonable plans. It is therefore best to approach the next 12 months with trepidation and no fixed expectations.

As a result of the uncertainties, the operating status of CRAVE Guitars’ is resolutely in ‘ticking over’ mode and I suspect that it is likely to stay that way for the foreseeable future. I intend to maintain a modicum of incremental improvement and will endeavour to keep foundation‑building in the background while I can. The hope is that the venture should be ready to fly, given half a chance.

So… being a bit more specific, what music gear tops CRAVE Guitars’ affordable vintage ‘most wanted’ list for 2018? I have relinquished any hope of acquiring last year’s ambition for a Fender Starcaster and/or Gibson ES-150. This coming year, I will have to set my sights at an altogether different level and go for something on a more realistic budget. I am casting the net a bit wider and shallower this time. If I can get just one guitar, one amp and one effect from the following list this coming year, I’ll be content:

Guitars:

1960s Danelectro (no specific model)
1970s Fender Bronco
1960s Gibson Melody Maker (type 3)
1970s Guild (perhaps a S-100 or S-300D)
1970s Peavey T-60

Amps:

1970s ‘silverface’ Princeton (with or without reverb)
1970s ‘silverface’ Fender Champ

Effect pedals:

1980s BOSS CE-2 Chorus
1970s Electro Harmonix Zipper (envelope follower)
1980s Ibanez PT9 Phaser
1970s MXR Micro Chorus

In order to achieve even 2018’s moderate ambition (just 3 items over 12 months), a lot of penny pinching is still likely to be required. I also don’t have much leeway to ‘trade up’ existing models. For instance, I wouldn’t mind some selective substitution, i.e. replacing a couple of later-year instruments with examples from earlier years, or to swap out a couple of current guitars for ones that are in better condition or are more original. The intention is really not to grow the ‘collection’ but to consolidate and improve it. All this needs funding of course. I also have to keep options open for those unforeseen, unmissable opportunities that might arise from time to time during the year, i.e. when the dreaded irresistible temptation strikes! We’ll just have to wait and see what transpires.

Hopefully, despite constant building setbacks on the residence, I want to try and create a safe home for the majority of the guitar ‘collection’. Currently, while this is top of my personal priorities, it isn’t top priority overall (grrr, argh). The necessity for very basic habitability and adaptation must come first. Finances are either completely used up or committed and now that I’m a full‑time carer, there is no other income on which I can rely, so I really hope there are no (further) unforeseen expensive catastrophes to contend with.

Frustratingly, I actually have the physical space earmarked for on-site guitar storage. Unfortunately, in its present‑day state, it is far from suitable. The space currently comprises a small, dark, dank and musty cellar suitable only for severely vertically challenged troglodytes and the occasional adventurous spelunker. Basically, the cellar is mostly underground (built into a solid rock cliff face) and is pretty much as it was when the house was built 90 years ago (single‑skinned concrete block walls with no damp‑proofing), so it needs some pretty extensive work(!).

The first step is for the walls and floor to be ‘tanked’ and drained to reduce rampant damp. Once dry, insulation, heating and ventilation are needed to keep the relative humidity and temperature within acceptable parameters for storing vintage musical instruments. Due to the adverse environment conditions, it may also require active de‑humidification. In addition, there needs to be suitable interior access to the cellar so all the guitars can be swapped around regularly but this has implications for the rest of the ground floor. The list goes on and on… lighting and power are essential to provide basic utility. Finally, reasonable security is required to keep pesky scoundrels and ne’er‑do‑wells out. I’m not too bothered about prettying it up to make it presentable; it is far more important that it is functional and fit‑for‑purpose. That’s all!!!!!

Considering the current condition of the cellar and what needs to be done to make it usable, this is one heck of a project to take on, especially on a shoestring budget with everything else that needs doing. The trouble is that the works can’t really be broken down into smaller, more manageable chunks – it currently looks like an all‑or‑nothing exercise. If the project could be phased over a longer period, it would certainly help, although it would extend the current storage compromise – it is something worth exploring though. Despite the obstacles, it is an exciting proposition and something I would really like to take on if I can. If nothing else, it would be a welcome distraction from some of the other difficulties.

Even then, because of the adaptations required, it will never be ideal, particularly the limited accessibility and very low headroom. I can only work with what I’ve got. For instance, it isn’t possible to excavate into solid rock and underpin the existing (poor) structure. Financially, it won’t be an investment. If I am going to be making a long‑term success of CRAVE Guitars, it has to be able to work under one roof. It is essentially the only feasible option I have and there is no ‘Plan B’. If I can’t do it, I will have to think again about the viability of CRAVE Guitars and/or its location. If I can embark on this ‘exciting’ venture, I will try to log progress through these regular articles. Wish me luck.

If I can liberate all the stored guitars from their enforced confinement, I am pretty sure that I will need to find a local luthier/guitar tech to work through any conservation work that needs to be done to get/keep them in as good a condition as can be expected after their prolonged period of internment. Most of the remedial work is likely to comprise setups and tweaks but I suspect that a few guitars may require some expert intervention. For instance, a couple could have potential truss rod issues, which may or may not turn out to be complicated, and there are probably also some electrical issues that need investigating (scratchy pots, intermittent switches, dodgy sockets, etc.). There may also be some finish or corrosion problems.

I have to be honest here – I am not one of those tinkerer types; I hate changing guitar strings, let alone anything more involved. I am wise enough to understand that I should leave anything complex to the specialists, especially if it involves a soldering iron! I am pretty certain that, by attempting to do any serious guitar work myself, I would probably make any problems worse. Where vintage guitars are concerned, a cautious approach makes a lot of common sense – leave it to the experts every time.

Changing the subject matter a little bit. Strange as it may seem after 40 years of playing, I would actually like to take some guitar lessons. I am not sure that tuition could do much to improve my technical or theoretical skills (see previous articles) but it might be able to inspire me to make better noises than I do now. It might also motivate me to play with others again and maybe, just maybe, encourage me to play live with a band again. I’m not committing to anything and it looks unlikely that 2018 will be the year that it happens. I’m running out of years though, so perhaps I’d better get a move on if I’m to achieve that particular bucket list item. Even if learning is purely a recreational exercise, my playing could definitely do with significant improvement. Like many musical types, I suffer crippling self‑doubt, so I’d hope that my confidence would benefit greatly as well. If I don’t enjoy the fruits of such hard work, it isn’t worth doing, so I’m a bit dubious. Acquiring skill is as much in the mind as it is in the physical dexterity. The trouble is that I’m very much a loner in my old age and I’m not sure I could collaborate easily with others. I would, however, also like to record some of my guitar music, if only for personal gratification and, perhaps, posterity.

At this particular juncture, it really isn’t possible, or advisable, to look any further forward or to speculate more strategically about what may happen either more generally or to CRAVE Guitars. So, it is probably best to let 2018 play out as it sees fit. I must trust that good things will happen and let fate take its course. They say you make your own luck, so I will try my hardest to influence good fortune. Let’s face it, despite my best endeavours, luck hasn’t been on my side for many years but I persevere and try to do the right thing to the best of my abilities and hope that things will work out alright in the end.

What else is in store for 2018? Well that depends on many other things. If possible, I would like to improve the CRAVE Guitars web site and enhance the social media content on platforms other than Twitter, Google+ and LinkedIn. I would also like to spend a little more time researching and writing seriously about my obsession with guitars and contemporary music. However, being brutally realistic, 2018 will simply be just keeping things going on the back burner. I would dearly like to say that it will be a year of exciting new developments but I think I’d be raising expectations beyond what I’ll physically be able to deliver.

In terms of recorded music, I have to admit that I am a Luddite as far as streaming and download services are concerned. I like to go into retail stores and purchase a tangible product that I can take home and appreciate visually as well as aurally. My tastes are not stuck in any particular period and I am a big fan of both old and new music alike. Who knows what new recorded music will be released in 2018 but I look forward to finding out.

I also don’t think that there is much likelihood of attending many live music events in 2018. However, all other things being equal one of my all‑time favourite bands is playing live in 2018 and tickets are already booked. Indie rock legends Robert Smith and The Cure are celebrating their 40^th anniversary by playing London Hyde Park BST concert in July. I also hope to repeat Looe Music Festival in September if I can.

A message of hope for 2018 and the future

Fundamentally, I don’t like to plan things out in great detail for two principal reasons: a) things never seem to work out for me and I would only get downcast when things don’t go as intended and, b) no-one really knows what is going to happen and prescribing a set of immutable circumstances in advance inhibits the potential for the sort of spontaneous opportunity that may make life really worth living (one can hope!).

One thing experience has taught me is that life is too short to get hung up on trivial things and maintaining a positive mental attitude is the only way to deal with life’s harsh realities. Perhaps it is the juddering realisation of one’s mortality that hangs over us all (but some more than others) like the proverbial sword of Damocles that makes me so philosophical. One cannot afford to be laid back about life otherwise precious time will be squandered in the pursuit of idle mundanity. So, I will take one day at a time, aim to do the best one can in every situation, make the most of every moment, and see what transpires. If I can be more profound and fundamental, I shall attempt to do so. I hope that I’ll still be here waffling on interminably this time next year (December 2018).

I am not a religious person. However, the Buddhist philosophy tends to resonate with my own outlook on life, so I will share the following quotes ascribed to Buddha. I reflect on these (and other) words of wisdom from time to time in an attempt to find internal solace, particularly during difficult times. Perhaps, through sharing, they may make a difference for others too:

“The secret of health for both mind and body is not to mourn for the past, nor to worry about the future, but to live the present moment wisely and earnestly.”

“Have compassion for all beings, rich and poor alike; each has their suffering. Some suffer too much, others too little.”

“I do not believe in a fate that falls on men however they act; but I do believe in a fate that falls on them unless they act.”

“To be idle is a short road to death and to be diligent is a way of life; foolish people are idle, wise people are diligent.”

“Better than a thousand hollow words, is one word that brings peace.”

What does all this have to do with vintage guitars, you may well ask? Well, if I can get everything else turning out positively, it may increase the likelihood that CRAVE Guitars could prove to become a success. It is, at least, something on which I can focus. Call me crazy but I remain determined to make something of CRAVE Guitars sooner or later, preferably sooner. It may not become a reality in 2018, but, as long as I can keep things moving forward in the right direction, however slowly, it may just happen… eventually. The following quotes are others that seem appropriate…

“If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl. But whatever you do, you have to keep moving forward” – Martin Luther King Jr (1929-1968)

“Great things are not accomplished by those who yield to trends and fads and popular opinion” – Jack Kerouac (1922-1969)

I don’t have any great words of comfort, grace or insight to impart either in retrospect or prospect, other than the obligatory monthly CRAVE quote (see below). Praying for world peace, an end to suffering and justice for all seems trite, given the current poor state of world affairs. So, perhaps, a simple personal message of “I hope that 2018 will be good for you” to all guitar aficionados out there will suffice.

That’s it for now. The holiday season should be a time to sit back and plink one’s plank(s), so I’m off to pick up a geetar (or two). Play on. Until next time (and next year)…

CRAVE Guitars ‘Quote of the Month’: “Inspiration is everywhere around. Think deeply about what you experience every day and then act on what matters to change some things for the better.”

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30 Oct 2017

October 2017 – What Qualifies As A CRAVE Guitar?

by craveguitars | posted in: Introduction, Observations, Opinion | 0

When canvassing ideas for this month’s article, I was asked why I don’t feature bass guitars to the same extent as the 6-stirngers. I did point out that CRAVE Guitars is already home to Fender Precision and Music Man Stingray basses. However, such simple questions tend to switch on my stream of consciousness. Not content with answering just this question, I thought I might as well address the similar query I have been asked about acoustic guitars as well as other instruments, accessories, merchandise and even non‑guitar‑related stuff! There are not many pictures this month, as the narrative is mainly explanatory.

The short and simple answer is contained in the acronym C.R.A.V.E. (Cool & Rare American Vintage Electric) Guitars so, if that satisfies your curiosity, you can safely stop reading now. For the masochists out there, a little (!) more exposition is required; sorry.

Expanding the acronym is, however, probably a good place to start, so let’s begin with perhaps the most problematic letter…

C is for Cool (Adj.)

For starters, this has nothing to do with temperature. The cool I am talking about is a very subjective, value-laden word with many subtle and indefinable nuances. In its colloquial context, it can mean ‘excellent’ or ‘alright’, as well as ‘fashionable’ or ‘hip’. Slang dictionaries also cite ‘awesome’ or ‘trendy’. These all seem to me to be both superficial and insufficient when trying to convey what I understand cool to mean. To make it easier, perhaps, these adjectives convey a bit more relevance if suffixed with the word ‘dude’.

In relation to the world’s favourite musical instrument, there are the mainstream guitars, most of which have an inherent level of cool anyway and, as you are reading this article, I don’t think I need to state the bleeding obvious, especially where vintage is also a contributory factor (see ‘V’ below). It is, perhaps, the more unusual guitars, which to me radiate cool. Cool transcends simple descriptions such as character or quirkiness.

How on earth does a guitar become and stay cool, and is there a standardised unit of measurement to quantify just how much cool something has? Quite simply, it simply isn’t that simple. For a guitar to be cool it has to exude some sort of cachet or ooze some sort of wow factor. It may have some quintessential ingredient that makes it irresistibly, achingly desirable to those in the know. Things that are cool are utterly seductive despite any objective rational thinking to the contrary (it may be non‑PC but the same goes for women!).

What one person thinks of as cool can be a complete anathema to someone else, while another person may be completely oblivious to it. This suggests that cool is therefore intrinsically a very personal thing. The fascinating thing about cool is when there is an unwritten collective agreement and a shared understanding that something is more than it appears to be on the face of it. Cool, to me, is therefore an unconscious state of mind that has no palpable embodiment.

Sustained cool that is appreciated by like-minded people can lead to a cult status amongst a relatively small proportion of the population, which everyone else completely fails to grasp. Cool therefore also has a degree of exclusivity. Cool cannot be a universally accepted characteristic; it will always be appreciated by the few and ignored by the many. If something becomes popular on the mass market, it automatically ceases to be cool.

Last month, I mentioned the Fender Bronco, a modest single pickup offset ‘student’ guitar that languished in the vintage guitar doldrums until Alex Turner and Arctic Monkeys burst onto the scene. The band was considered cool and the instruments that they used suddenly became cool simply by association. Consequently, the broad appeal for the Bronco coalesced pretty much overnight. Broncos are still cool and attract vintage guitar market values that were unheard of before the band came to prominence. There are plenty of other examples; for instance, would the humble Danelectro 3021 be the icon that it is today without Jimmy Page or the Airline J.B. Hutto be so sought after if not for Jack White?

The transferable phenomenon suggests that cool by association can be infectious. Cool is, however, not physical or perpetual, as it can disappear just as quickly and inexplicably as it appeared in the first place. Furthermore, you cannot make cool, sell cool, buy cool, or pass something off as cool if it isn’t. It therefore exhibits an unusual characteristic of being both intangible and valuable at the same time.

CRAVE Guitars isn’t about what I think other people may like, it is primarily about what I like. I wouldn’t be arrogant enough to try to tell you whether CRAVE Guitars’ instruments are cool or not, that is for you to decide for yourself. I just hope that I have a certain taste that others can appreciate and relate with. However, just for the record, I think they are pretty darn cool individually and, perhaps more importantly as a ‘collection’. I try to raise awareness of some interesting guitars (and amps/effects) and then pose some questions to challenge broadly held preconceptions. Perhaps you might make the irrational shift of ill‑informed choice and agree with the dude (or not, I sure ain’t gonna argue!).

R is for Rare (Adj.)

You’d think this would be obvious… but there is more to it than that. Rare in this context doesn’t actually mean that they are all genuinely scarce in absolute terms. By rare here, I mean that they are limited in number and therefore finite because there cannot be any more new guitars for a certain model from a certain manufacturer for any given year. This is an undeniable fact.

By rare, I’m also suggesting that each one is essentially irreplaceable. If a vintage guitar is destroyed or dismantled, there is a unit reduction in the total number of that model that will ever be available. Whether there were only ever just a handful or many thousands of a particular model produced, there will only be a certain number of each guitar in existence that can feed the vintage guitar market now or in the future. Newer instruments will eventually become vintage but these will be additional to, not substitutes for, what went before.

In addition, each vintage instrument will now be absolutely unique in its own way. Several or many decades of (ab)use bestow certain vestiges of age that are individual to that instrument and which cannot be reproduced (sorry, relic fans). It is this distinctive and natural aging that gives an instrument its uniqueness. Even better if guitars have some sort of genuine story associated with them (or sense of mystery if not).

I should also say that rare in this context does not imply value – there are many other characteristics in addition to rarity that dictate whether a guitar is valuable or not. None of CRAVE Guitars’ instruments are truly valuable, sadly, I wish they were. However, some guitars are rarer than others and therefore have a degree of interest associated with them purely because there are not many of them to go around. Others were mass produced at the time and remain plentiful on the vintage market but only for the time being, as attrition will inevitably occur. Just because something is (relatively) abundant, it doesn’t diminish its appeal.

& – At his point, I might as well comment on the ‘&’ in the CRAVE acronym. It doesn’t mean that every guitar is Cool AND Rare. These adjectives are not mutually exclusive. To be honest, a title where the ‘&’ means ‘cool and/or rare; possibly one or the other, perhaps both or maybe neither’ doesn’t make any sense. It is therefore not a qualifier; it is simply a necessary vehicle of the English language, so get over it grammar pedants (say I hypocritically).

A is for American (Adj.)

You might also think that this criterion is straightforward and, of course, it isn’t. Some guitars in the CRAVE family are all-American, which makes things simple. Some, however, have original materials and/or parts imported from other countries. As far as I am aware, none of my guitars (or basses) were wholly manufactured outside America.

I would actually argue that there have been very few instruments that are actually 100% American so, as with other factors, it is all a matter of degree. So we have to start with the premise that ‘American’ implies a significant but not necessarily total part of the process of producing guitars.

It isn’t just that they are designed by American-owned companies. Danelectro, for instance, has its headquarters in the USA, designs its instruments in the USA and manufactures them in China. Other American firms may import the key elements to be assembled and/or QA’d in the States. Does this make them American? I would argue in both circumstances that it doesn’t. To make things easier, I don’t believe that there are any non-American companies that manufacture in the USA for all sorts of political, social, economic, legal and environmental reasons.

What about some of the key parts of a guitar that customers demand and expect? For example, could a guitar with a Brazilian or Indonesian rosewood fingerboard or a Honduran mahogany body genuinely be called American? In this instance, I believe that it can, as this refers to the source of raw materials, not the manufacturing process. The same applies to hardware, e.g. German tuners and bridges, Mexican switches and Japanese potentiometers. We have to accept that American guitars are partially imported in one way or another.

American trade rules were/are very strict about what items can carry the ‘Made in U.S.A.’ label. I won’t delve any deeper into this thorny issue in this article. Suffice to say that, as far as I am concerned, as long as it complies with the definition imposed by the federal USA government, it is ‘American’.

I have often been asked why I don’t go for guitars from other regions such as Europe or Asia. There are some fantastic instruments from non-American territories (see the CRAVE Guitars article from August 2017 – ‘A Peak into the Pandora’s Box of Guitars’ → Read here). For now, to open the flood gates to global guitar collecting would, I believe, dilute what CRAVE Guitars is all about. Also, I just couldn’t cope with it all – it would be way too much for such a small enterprise. For now at least, integrity of the American ‘collection’ is paramount.

Where I do consciously blur geographical lines is in effect pedals where European and Japanese pedals qualify as part of the ‘family’. Why? Simply because they are such an integral part of the British/American music scene from the birth of rock ‘n’ roll onwards. Plus, there are so many global cool and rare effects that it doesn’t make practical sense to be strictly exclusive. As effects are not the primary focus of CRAVE Guitars, I can be a little more lenient. That’s my excuse and I’m sticking to it. Should I need to liquidate funds though, the non-American effects would be at the front of the queue.

At the moment, my vintage amps are strictly American, although I have been tempted by vintage English amps from, for instance VOX, Marshall and Orange, although less so WEM, Hiwatt and Laney. Perhaps it’s because I started playing electric guitar in the 1970s, I also have a soft spot for vintage solid state amps such as H/H from England and Roland from Japan, so I’m not a complete valve snob. I may also be tempted to blur the lines here one day but not for now. There are plenty of great American amps to admire. One difficulty is that they are just too difficult to import and adapt for UK mains supply, let alone maintain. To be honest, I also don’t have space for a lot of amps, so that makes things simpler.

V is for Vintage (Noun/Adj.)

I have covered the various definitions and interpretations of what might constitute ‘vintage’ in relation to guitars before, so I won’t reiterate those discussions here.

Essentially, there is no clear start date for what might become a CRAVE Guitar. Perhaps the early‑mid 1930s might be a legitimate starting point, representing the dawn of electric guitars. However, if someone were to offer me an early 1900s Gibson Style O acoustic archtop or a 1920s National acoustic resonator for instance, I am not going to turn either of those down! Hint, hint.

The end point is necessarily arbitrary. I tend to think of mid-late 1980s as the general cut‑off for many reasons. Anything from 1990‑on is of personal interest, rather than something eligible for CRAVE Guitars. I have retained a couple of modern Gibsons that I use as modern benchmarks and reference instruments to compare with older guitars (and for sentimental reasons). I no longer have any modern Fenders, although I’d like a modern Stratocaster or Telecaster for comparative purposes. Being purely pragmatic, I generally focus on electric guitars from the 1950s to 1980s inclusive – at the time of writing, the earliest is 1959 and the latest is 1989 – a period spanning just 40 years which, in context of guitar history, is nothing at all and may prove to be too restrictive in the future. For now, though, there are plenty of vintage guitars on the market made in those four decades from which to choose.

There is a bigger question about whether vintage is ‘better’ than new. This is not the time for such a complex discussion. However, for instance, in a blind test where touch and sound are the only stimuli, whether a guitar is physically old actually adds anything to the overall music‑making experience or not is debateable. New guitars can be made to look, feel and sound old but, no matter how good the craftsmanship, they cannot actually BE old.

Much also depends on the use to which a guitar will be put. For most working musicians, reliability and durability are probably far more important than age, especially in a live concert environment where the subtle nuances of vintage tone can be completely lost. A gigging situation is also environmentally demanding, never mind the practical risks of taking a valuable and irreplaceable vintage instrument on the road. In principle, modern guitars are in so many ways a much more appropriate solution than their vintage counterparts, particularly for the professional musician. Personally though, modern guitar ownership is no longer for me and what I do, so my focus is for older, lived-in but not worn out instruments.

E is for Electric (Adj.)

As far as acoustic guitars are concerned, sorry, but they just don’t do it for me. I don’t know why. This applies equally to nylon strung classical guitars and steel strung acoustics. Perhaps it’s the sound, perhaps it’s the playability, or perhaps it’s the aesthetics. To be honest, my knowledge of acoustics is very slim compared to their electric counterparts, so I may be missing something obvious in terms of appeal.

I acknowledge that without the acoustic guitar, we wouldn’t have electric guitars as we know them, so the historical significance is fully understood. I am interested in the acoustic guitar’s position in musical antiquity and I am writing about that as a separate piece of research. However, given a choice of picking up a comparable acoustic or electric, the latter would win 9 times out of 10. Personally, I like to plug my guitars in and experience the diverse sonic pleasures of an electric guitar being used for its intended purpose. For recording or stage use, I find microphones for an acoustic guitar a complete pain, whereas I can just plug in an electric, so the latter also wins on practicality.

I often play electric guitars unplugged when practising or noodling. An unplugged electric gives a good indication of the natural resonance of the ‘old wood’. It also focuses the senses on playability and ergonomics. I might suggest that a good electric guitar will come across as good when it is played either acoustically or plugged in. However, vintage electric guitars really come into their own when driving a vintage valve amp, perhaps with the odd vintage analogue pedal added to the mix. In this setting, electric guitars can feel alive with dynamics, touch‑sensitivity and sensory feedback in a way that an acoustic just can’t match, at least for me. I would argue that an electric guitar is also far more versatile with an array of different sounds and tones that it can produce.

OK then, here’s the crux… How many rock guitar gods from the halcyon days of Santana, Green, Clapton, Richards and Hendrix, through the experimentalist era of Page, Beck, Blackmore, Iommi and Zappa to the post-modern virtuosos such as Van Halen, Slash, Vai, Satriani and Vaughan have plied their trade exclusively playing acoustic guitars? None to my knowledge, that’s how many. The truth of the matter is that it’s the cutting, screaming, wailing, sighing, jangling and shredding of the amplified, effected electric guitar in the hands of musical geniuses that has forged the mainstay of the rock (‘n’ roll) paradigm over the last 6 decades or so. There are, admittedly, many acoustic guitar prodigies but they don’t feature on my ‘top guitarists’ or ‘top albums’ lists. I rest my case m’lud.

Arguably, it’s the music that matters, rather than whether instruments are amplified or not. In fact, one of my favourite live albums is Nirvana’s ‘MTV Unplugged In New York’ (1994), so I’m not averse to acoustic music, it’s a simple matter of personal preference. I would also contest that, unless one is within a few feet of an acoustic guitar played live, the sound is amplified in one way or another, whether by an amp, a PA, a TV or a hi-fi. I don’t want to get into arguments about which is better; to me, they are just different.

There are many superb vintage acoustic guitars on the market and in the hands of collectors. With the usual finite resources (time, money and space), acoustic guitars will, for now, remain outside the scope of CRAVE Guitars. In addition, there are currently no real vintage electro‑acoustics out there to tempt me. Whatever the reasoning behind my bias, I’ll leave acoustics for the many specialists already occupying that particular space.

I would, however, like to have a good vintage acoustic to hand, just for those occasions when the mood strikes and one wants to strum or fingerpick a tune for a change. I agree that playing an acoustic brings a whole different outlook on composition, arrangement and performance and they are therefore a great complement to electric guitars. You never know, I might be tempted. Something like an old Martin D28 or Gibson J-200 perhaps? Again… hint, hint.

Guitars (Noun)

This will, hopefully, answer the original question at the start of this article about basses. Basically (haha), I am first and foremost a guitarist and I therefore focus on 6-string instruments rather than basses. For the record, I like playing bass and I think that it is good for guitarists to be able to play bass effectively, as it can improve rhythmic and timing abilities as well as adding a different perspective to songwriting. As mentioned at the top of this article, CRAVE Guitars actually has 2 vintage basses and a vintage valve bass amp as part of the ‘family’, which is enough as far as my personal need goes.

Yes, I’d like a vintage Fender Jazz bass and I’d happily accommodate a short-scale vintage Fender Mustang or Musicmaster bass, mainly because they are so cute, funky and cool. I’d also be quite happy with a vintage Gibson EB-0 or a Rickenbacker 4001 bass if a good one came along at a reasonable price and doesn’t displace a sought‑after guitar. Bridging the gap between guitar and bass, a vintage pre-CBS Fender Bass VI has been on my ‘most wanted’ list for a long time but original ones are becoming way, way too expensive. For the third time, hint, hint.

There are many other variations on the stringed instrument theme from diddley-bow guitars with only a single string through cigar box/oil can guitars, tenors and baritones, 12-string guitars, to harp guitars with many strings, as well as double or multi-neck instruments. Then there are are banjos, mandolins, zithers, hurdy‑gurdys, lutes, bouzoukis, balalaikas, not to mention many Asian instruments, as well as numerous European classical and folk stringed instruments. Again, if only for practical reasons, they are all outside the scope of CRAVE Guitars. As with acoustics and basses, there are plenty of specialists focusing on some wonderful exotic stringed instruments from all over the world, so that means I don’t have to.

While on the subject of CRAVE Guitars eligibility, there are a few other factors that come into play. NB. All of these conditions apply equally to amps and effects.

Condition – Condition is very important for me. This doesn’t mean that a guitar has to be museum or collector-grade, far from it. A well-used vintage instrument will have many visible signs of use that give it much of its charisma. If a guitar is 50 years old but looks as if it was made yesterday, it lacks that unwritten backstory of being used that might make it desirable (at least to me). Conversely, an abused ‘players’ guitar’ is of little interest to me, as it is likely to be in relatively poor condition through misuse – a lack of respect for an instrument is generally not a good sign. Once a guitar has been seriously compromised, it will never be the same again. Even if it is professionally restored, a knackered guitar loses so much of its integrity and originality (see below). The issue of restoration to protect and conserve important musical instrument heritage is another story for another day. Badly damaged guitars are a big no-no for CRAVE Guitars, including major damage like neck/headstock breaks, bad repairs, etc.

Originality – Originality is also very important for me. Irreversible modifications are an issue, including refinishes, routing for pickups, holes, adaptations, etc. I have one refinished guitar, my ‘signature’ 1975 Gibson Les Paul, and I regret having it done back in the late 1970s – it had a lot of buckle rash from the previous owner and it seemed the sensible thing to do at the time. I tolerate minor changes such as replacement pots (where there was a fault), tuners, etc. Several CRAVE guitars have had reversible minor modifications and each one is considered on a case‑by‑case basis. In theory, most bits of hardware can easily be put back to original condition if the correct parts are available. If guitars come with original cases, great: if they come with the original tags, manuals and case candy as well, even better. However, it’s the guitar that matters, not the case.

Affordable – I am a financially poor enthusiast with very limited funds, so my spotlight tends to fall on ‘affordable vintage’ guitars. Fortunately, the cool & rare criteria often make some relatively inexpensive guitars available, compared to the elite high‑end investment‑grade instruments. Market accessibility is therefore an important factor for me. I sympathise with neophytes who are interested in and want to own vintage guitars but find the whole scene too ‘exclusive’ – we all have to start somewhere. The ‘easy entry’ end of the vintage market is another reason why I like to focus on a wide range of instruments including some interesting oddballs within reach of many wannabes. Just to qualify, ‘affordable’ doesn’t necessarily mean cheap, it means cost‑effective and value‑for‑money, which can mean different things at different price points. Recently, I have paid (considerably) over market value for a couple of instruments in which I had a specific interest, so I’m not a very good businessman with an eye on future profit margins.

Other Stuff – Another question I’ve been asked is why I don’t sell ‘other stuff’ to support the core vintage guitar enterprise. Three principal reasons; a) I don’t have the money to spend on ‘other stuff’ even if it could partly subsidise the core ‘business’, b) I don’t have sufficient time or space to achieve the core ‘business’, let alone anything extra‑curricular, and c) I’m generally not that interested in ‘other stuff’. I would like to diversify into CRAVE Guitars merchandise such as t-shirts, mugs, plectrums, cards, etc. (orders, please). I might also be tempted into vintage guitar related miscellanea such as jewellery, memorabilia, etc. Diversification also relies on surplus amounts of a) and b) above which, frankly, is looking highly unlikely. The discipline of focusing predominantly on Cool & Rare American Vintage Electric Guitars (now that it has been defined) has to remain relatively pure or I will never be able to make a going concern of it.

The CRAVE Guitars Brand – Brand identity is essential to back up the umbrella CRAVE Guitars trademark. Strategically, if I had more time, money, energy and space, I would definitely create 2 key partner enterprises for vintage instruments to complement CRAVE Guitars. Despite what I said above, CRAVE Basses and CRAVE Acoustics would be on the cards. The ‘E’ part of the acronym becomes a bit less relevant for acoustics (however, I have thought of a solution to that too) but the spirit remains integral to the original concept. My long‑term intention is to create a further 2 complementary enterprises for CRAVE Amps and CRAVE Effects. I may permit someone else to use CRAVE Drums, CRAVE Keyboards and CRAVE Stage & Studio though (unless I change my mind in the meantime). Just be aware that, in terms of copyright ownership, I thought of these first – royalties in an envelope please! I would consider flexible partnership arrangements with a like-minded obsessive keen to expand the CRAVE franchise into these areas, as long as the necessary resources accompany the mission.

Virtual CRAVE Guitars – Social media, predominantly Twitter, takes up a considerable amount of time as does the web site (www.craveguitars.co.uk), including researching and publishing these articles. The social media topics covered are essentially guitar‑related but draw from a very broad interest, encompassing material way beyond the tight C.R.A.V.E. criteria. The problem I have with it is that it is highly resource intensive and the activity intrinsically will never make any money, it is purely about entertaining a diverse audience and raising the profile of what CRAVE Guitars is all about.

In Summary

So, to précis all the above, I use a few simple rules to separate out the ‘wheat from the chaff’. Regardless of brand, price or reputation, CRAVE Guitars should be:

Cool – Quirky, unusual, unique or a variation on a theme, preferably with some added character and interest
Rare – All things being relative, supply is limited, including short-lived or small‑run production models
American – Possibly my one hard and fast rule, the all‑important ‘Made in U.S.A.’ mark
Vintage – Manufactured between c.1950 and 1989 – possibly earlier and unlikely to be later
Electric – I’m not really an acoustic guitar fan. Electric archtops, semis, hollow bodies and resonators are fine though
Guitars – Mainly 6-string instruments. Basses are included but they are not the primary focus

In addition, being pragmatic, a CRAVE Guitar needs to be:

In good condition with no serious damage or alterations
All‑original or very close to it with no irreversible modifications
Cost‑effective and good value‑for‑money

One last pertinent comment before I shut up is to mention the alternative meaning of the word ‘crave’, which is ‘to desire’, ‘to yearn for’ or ‘to want greatly’. This double‑entendre is both important and intentional. Ultimately, it comes down to a simple rhetorical question when looking for vintage guitars (et al), “Is this a really cool guitar that I would want to own and play?” If the answer is “yes”, I would want to showcase it for others to (hopefully) appreciate. However, if I can’t live with a guitar, I wouldn’t dare to presume that it might be of any interest to anyone else. If I don’t hanker after a particular guitar, it doesn’t join the CRAVE ‘family’ no matter how much it is worth.

It is only when all these factors come together that a guitar is likely to join the CRAVE Guitars clan. I am not a dealer and CRAVE Guitars is strictly a not‑for‑profit passion project. Once adopted, a guitar tends to hang around for a considerable period of time. I tend to enter into relationships with my guitars, which means that I’m not one to buy and sell instruments on a whim. I would need strong persuasion to part with one of the ‘family’.

I am amazed that, reflecting on the ‘rules’, they have hardly changed in over a decade, which is encouraging. 10 years ago, when I started to thin the herd and began to refine the ‘business’ model above, the focus was quite strictly on acquiring vintage guitars made by Fender and Gibson. I now realise that this was too exclusive and the net is now being cast more widely. I do, however, remain selective and anticipate that the mainstays of the ‘family’ will remain vintage instruments from ‘Big 2’. Why? Quite simply, that’s what I grew up aspiring to own one day and I suspect that the same applies for many other guitarists who grew up in the 20^th Century. The future may well be different and that will be for someone else to take up the mantle long after I and CRAVE Guitars have faded into posterity.

I can put my hand on my heart and swear that I believe that (most of) the guitars that have made up the ‘family’ over the last decade conform to these basic principles. As a core operating model, I think that the principles are helpful and clear, which may become an advantage should CRAVE Guitars become a successful business one day. The principles also differentiate what I do from the competition.

You may well disagree with my philosophy and choice of guitars (et al) but, to be uncompromisingly blunt, that’s not my problem. CRAVE Guitars is internally consistent. If you want to do your own thing using your own preferences, that’s entirely up to you and I wish you well.

In conclusion, now having defined the objective, justified the criteria and articulated the rationale, I hope that the idea behind CRAVE (Cool & Rare American Vintage Electric) Guitars makes some (common) sense. I think that I have also provided answers to both of the specific question about bass/acoustic guitars, as well as the bigger picture question of what it takes for an instrument (or amp/effect) to be considered a member of the CRAVE Guitars ‘family’.

What’s coming up? Well, I hope to have some ‘new in’ headlines for the November 2017 article. In the meantime, I think that it’s time to warm up those vintage valves and plug in my ‘guitare de jour’… now which one shall I go for? Until next time…

CRAVE Guitars ‘Quote of the Month’: “Integrity is doing what you believe to be right and your conviction to stand up for it in the face of concerted opposition.”

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29 Jun 2017

June 2017 – At Last… New in at CRAVE Guitars

by craveguitars | posted in: News, Observations, Opinion | 0

Finally, the much-heralded and eagerly(!)-awaited relocation (see March 2017 article → click to read) has taken place and the work really starts on making the new crib habitable first, and then liveable in. This has to be completed before CRAVE Guitars can be properly resurrected, so it is still some way off before ‘normality’ returns.

More importantly within this context, CRAVE Guitars’ ‘collection’ of vintage instruments is in temporary storage until I can create safe, secure and environmentally appropriate musical equipment space. Providing them all with a home will take both time and significant funds. In the meantime, the availability of vintage instruments, effects and amps to hand is limited, as only 4 made the initial expedition. Eek!

The recent thinning out of the guitar herd means that CRAVE Guitars is now substantially smaller (by about 15%) than before the move. In addition, a load of studio gear, modern amps and a plethora of modern, far eastern effects pedals, have now found new homes.

The advantage of marginal rationalisation is that CRAVE Guitars’ operating model has become better focused. For instance, after the cull, the only instruments and amps remaining are American-made, of which only two that are newer than 1989 (mainly for reference comparisons). In comparison, vintage effects are a bit more diverse. While the most modern was in 1988, the pedals come from America, Japan and Europe. Stomp boxes are, and always have been, a justifiable exception to the ‘made in USA’ rule simply because they are so integrated into our musical culture.

Another advantage of the pre-relocation clear out is that it released some limited funds for reinvestment. A modest injection of cash enabled the acquisition of a few interesting vintage bits and pieces, including:

Guitars:

1977 Gibson L6-S Deluxe → click to see feature
1974 Ovation Breadwinner 1251 → click to see feature

Amp:

1979 Fender Musicmaster Bass → click to see feature

Effect Pedals:

1981 BOSS PH-1r Phaser → click to see feature
1985 BOSS TW-1 T Wah → click to see feature
1976 Electro-Harmonix Octave Multiplexer → click to see feature
1981 Ibanez CS-505 Chorus → click to see feature
1979 Ibanez PT-909 Phase Tone → click to see feature
1978 MXR Envelope Filter → click to see feature

1976 Electro-Harmonix Octave Multiplexer

Features and galleries on all these items can be found on the web site, so I won’t repeat the content here. Both of the ‘new’ guitars, the amp and two of the pedals were made in the USA, with the remainder of the effects coming from Japan. I think that they are all great additions to the CRAVE Guitars fold.

While keeping the core spotlight on Gibson and Fender guitars, the diversification into other brands is intended to broaden interest and appeal, recognising that there is more to musical heritage than the mainstream. Economics also plays a part, with vintage values rapidly increasing for the big brand’s desirable models. There are some fascinating cool and rare vintage instruments to explore.

It seems opportune to make no apology for the emphasis on 1970s and 1980s gear. Primarily, it was during these decades when my youthful obsession with music and, specifically, guitars began and probably peaked. Those new or second-hand guitars of that period are now becoming sought-after collectables, so I have a soft spot for them.

There are plenty of well-moneyed collectors scavenging 1950’s and 1960’s vintage pieces, hiking up the prices to ridiculous levels (again) while at the same time vociferously criticising some very credible 1970’s equipment in the process. The result is that many of us ordinary, enthusiastic mortals are increasingly becoming excluded (again) from instruments made in the ‘golden years’ by greedy investors and speculators.

I agree that there was some poor quality manufacturing from large conglomerates in the 1970s and 1980s, often caused by commercial pressures, manufacturing techniques and essential cost-cutting. However, progress needed to be made, especially in the face of far eastern competition. We shouldn’t forget that, during and the 1970s in particular, a swathe of innovation and experimentation took place that enabled the brands to sustain and rejuvenate. These strategic business factors are often overlooked or downplayed. The thing about innovation is that only some of it becomes successful, whenever it takes place. Let’s be honest, there has been plenty of dire output at other times too. We do need to take care that we don’t fall into the trap that old is automatically good. So… my point is that the situation isn’t clear cut and, with careful selection, there is some really fine stuff out there, whatever the period.

Furthermore, and being a tad heretical, if it wasn’t for those major corporations rescuing and then keeping the failing brands going through lean years, they might have been lost to us altogether. Had they totally disappeared, we wouldn’t have the modern classics being made now by companies that care about the heritage. It is too easy to jump on the bandwagon and criticise the ‘70s and ‘80s without a thought for the practical. Wait a few years, see what happens and you decide whether my appraisal has some merit. It will be interesting to see what the long-term effect will be as a result of the exemplary output produced by the ‘boutique boom’ of the current decade.

Picking and choosing can lead to some fine vintage instruments being acquired at reasonable prices, if only because the avaricious vultures haven’t looked to make a big profit from them yet. Inevitably, it will happen and then, almost overnight, what these ‘experts’ call uncool now will suddenly become cool in order for them to make a buck. In the meantime, CRAVE Guitars is hopefully redressing the balance a bit and bringing some common sense to the debate. It is for these reasons that CRAVE Guitars is actively celebrating these guitars, amps and effects and stewarding as much as I can for future generations to enjoy.

Right… rant over (for now), so time to change the subject. While the ramifications of the relocation are working through, I am trying to keep CRAVE Guitars’ going as best as I can.

The CRAVE Guitars web site has been spruced-up. While on the surface, it doesn’t look very different, about a quarter of the site has been updated in one way or another. There is so much that I want to do with it. Hopefully, the opportunity will arise to improve it over coming months.

I am trying to sustain CRAVE Guitars social media output, as it is one area where one can’t take one’s eye off the ball. The platform is notoriously fickle and inactivity leads to being forgotten very quickly. During June 2017, CRAVE Guitars surpassed 2,000 Twitter followers (@CRAVE_Guitars). It took 2½ years of ceaseless hard work and over 11,000 Tweets to get there. I doubt that there is any tangible value other than global exposure for the brand (it is more a reputation than a business). One can only hope the investment in time and effort will be worth it in the end.

Since the last article, Glastonbury Festival 2017 has come and gone. For the second year running, attendance wasn’t possible for family health reasons. It was very frustrating being relegated to an armchair/TV viewer. Nevertheless, this year’s festival which, even though I wasn’t there, got substantial CRAVE Guitars social media coverage. I have to say that the absence of the traditional festival quagmire was galling – mud-free Glastos are a rare thing and it would have been nice to experience a dry one. Even worse, there is no Glastonbury Festival in 2018, as it’s a fallow year to allow the dairy farm to recover. Furthermore, it isn’t clear whether the next one in 2019 will be held at Worthy Farm, Pilton, Somerset, UK. The farm is its spiritual, historical and, to me, only home. I hope that this year does not turn out be the last ever ‘real’ Glasto. If it moves away, it risks becoming just another bland event amongst a plethora of other generic music gatherings. I watch with interest and a touch of trepidation.

To compensate (a little) for missing Glastonbury, I’m looking forward to the local Looe music festival taking place at the end of September, almost on the doorstep. The Jesus And Mary Chain, Lulu and Happy Mondays are headlining. Interesting variety for a small regional event held towards the end of the festival season.

Note to self: Time to unpack and get back into plinking my planks. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “Stop the fussin’ and fightin’, we all should be uniting, no more blood should be spilled, if our destiny is to be fulfilled”

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31 Mar 2017

March 2017 – A Time of Change

by craveguitars | posted in: News, Observations | 0

Welcome to Spring 2017, guitar aficionados. If there is anyone out there keeping tabs on what’s going on at CRAVE Guitars and wondering about the lack of recent vintage purchases, here’s a quick (and short-ish) update.

I have mentioned previously about a necessary life-changing relocation and the fact that this has (hopefully only temporarily) curtailed my mission to bring you more Cool & Rare American Vintage Electric Guitars. You may have noticed that there has been a dearth of ‘new in’ articles and a consequent increase in ‘pretentious monologues’ (or as I prefer to call them, well-researched, in-depth, objective investigations) about guitar-related matters. This shift in emphasis was a conscious decision and directly related to the necessary change in circumstances.

Change is inevitable, positive change needs to be driven. As John F. Kennedy (1917-1963) wisely stated, “Change is the law of life. And those who look only to the past or present are certain to miss the future”. The time is fast approaching when it all happens, at long last. The whole process seems to have taken forever – over 12 months already. By mid-summer, the main move will have occurred (fingers crossed).

In the meantime, I am taking some heart breaking decisions and, to me at least, making some painful sacrifices. To be precise, that means selling guitar stuff. If you suffer the guitarist’s common malady of Gear Acquisition Syndrome (a.k.a. G.A.S.), you’ll understand exactly what I mean. I have accumulated quite a lot of musical equipment over the years and it’s time to be ruthless and rational about what a remodelled CRAVE Guitars actually needs, as well as to concentrate on what it will focus.

So… Why do it? Good question for a self-confessed gearhead. There are basically three factors involved here. The first is that permanent, full-time gainful employment has ceased for now, to become a full-time carer and to concentrate on the relocation. Whether this can be categorised as ‘early retirement’ or not is irrelevant – the fact is that there currently aren’t any sources of income to fund vintage guitar, amp or effect purchases. The second is that the cost of adapting a clunky, structurally unsound, damp (and very modest) old property in a poorly accessible location costs WAY more and takes WAY longer than envisaged. It has taken every last penny of available cash and it hasn’t even happened yet. The third is that the lifestyle change demands a much simpler way of living, away from the self‑seeking, avaricious intensity of the South East of England. I am not underestimating the cultural adaptation that will be required to all the above; it will be difficult and it has to be done. A positive mental attitude is most definitely needed.

So… what exactly does the sacrifice entail, you may ask? Well, at the moment, the vintage guitars, amps and effects are as safe as they can be. However, most of everything else sadly has to go. This means releasing CRAVE’s more modern guitars, non-American guitars, amps, studio gear, effects, accessories, etc. The home studio gear has largely gone and the modern effect pedals are all on their way. At the time of writing, quite a few items have departed for pastures new and there are still a few more bits and pieces to go, so the hurt continues for a while. If you are interested, keep an eye on the ‘For Sale’ section of the web site – all pre-owned items are auctioned on eBay UK and, because they have to go, there are some bargains to be had. http://www.craveguitars.co.uk/home/for-sale/

Sadly, four guitars have already gone (ouch!) and a fifth is likely to go imminently. Amongst those already re‑homed are the sunburst 1999 Fender Stratocaster American Standard and the cherry 1999 Gibson SG Standard. These are superb pro instruments and I’m very sad to see them go after many years of companionship but, as ‘they’ say, needs must. If you’ve looked at CRAVE Guitars’ website home page, these two have been front and centre for a long time, even though the guitars themselves are still a few years off vintage status – time for a new photo! Just for a change, I’m looking to use CRAVE’s vintage 1962 Gretsch and 1964 Silvertone by Danelectro (see below).

I may try to hang onto a couple of modern guitars as reference instruments but the rest are either on their way or will be shortly. Most of the electronics don’t have such an emotional connection as the guitars but it is still very sad to see such a lot of good quality gear disappearing out of the door at relatively low values. I genuinely hope that the new owners are happy with their purchases.

If I have to excise any of the vintage gear due to circumstances, it will be immensely regrettable. That isn’t to say that I won’t sell some vintage items but the proceeds therefrom can, I hope, be reinvested in ‘new’ vintage equipment. CRAVE Guitars has to continue developing, otherwise it just becomes another stagnant private ‘collection’, the idea of which doesn’t excite or motivate me (in fact it’s one of my bugbears). I need to keep the faith and plough on, otherwise I won’t have anything to write about here!

One thing that struck me is the harsh economic reality of life. Costs of things one has to pay out for end up being far higher than one expects and the residual worth of things previously paid out for is far less than one thinks it should be. It may be stating the bleedin’ obvious that, as avid consumers, the level of depreciation between acquisition and disposal is severe but the recent experience has brought it into stark focus. Let’s just say that the cash flow sits firmly in the ‘outgoing’ column, not the ‘incoming’ one.

Exacerbating the value gap are the fees that eBay and PayPal rake in just for letting people sell stuff online. While I recognise that businesses have to make money, it is clear that everyone except me is making shedloads of lucre at every step along the way!

The economic laws of supply and demand mean that, at least in business terms, straightforward ownership isn’t financially sensible or maintainable without adequate income. Such is the price of an inadequately controlled hobby over a long period of time. It isn’t all bad though. There are positives, of course; one good thing is that we guitarists can get a great deal of enjoyment from using our equipment during the course of ownership. Thankfully, guitars (and everything that goes with them) can be usefully employed and are far more than static assets representing an ‘investment’ to be protected.

While on the subject of economic value, one thing that I’ve learned with vintage guitars is how long it takes before prices bottom out and values start appreciating again (if ever). Many vintage pieces remain in the economic doldrums for a period before regaining a higher proportion of their original retail price. The vintage market is by no means perfect; it only takes a relatively small number of wealthy collectors to intervene in the finite market and to drive prices to stupid levels (don’t get me started!). There is truth in the old adage that ‘if you’ve got money you can make money’. The converse is equally true, and sadly depressing, as I’m finding out. Although it isn’t yet consistent, some post‑recession vintage prices are beginning to escalate rapidly again which, if the trend becomes more predictable, signals the start of another unsatisfactory ‘boom and bust’ inflationary cycle.

Being didactic, if CRAVE Guitars is ever going to become a going concern, the business model needs objective re‑appraisal to ensure it can be adequately sustained as a viable entity. As a closet socialist, it goes against the grain to think about buying and selling to make a ‘profit’. As I’ve mentioned before, I have been a enthusiastic consumer but not necessarily a canny buyer and certainly a reluctantly ineffective seller. My recent experience provides tangible evidence of what I suspected all along. The culture of trading in sufficient volume to make a living is a complete mystery to me and it will be a difficult lesson to learn for someone who is not naturally inclined to commerce. I can safely say that CRAVE Guitars will never earn enough to live on but that has never been the point of the venture. However, whatever happens, I will have to stop losing money hand over fist.

You may well know that, to me, vintage guitars are not just soulless products to be pedalled without any sort of emotional connection with what they represent. I think that, if I harden my attitude to what are, after all, fundamentally just bits of wood, metal and plastic, it would take away a great deal of the beguiling nature of the instruments and the almost mystical vibes they generate.As Richard Branson (1950-), founder of the Virgin empire observes, “A business has to be involving, it has to be fun, and it has to exercise your creative instincts”.

Guitars, generally, have become an obsession which goes way beyond the core vintage ‘collection’. if you have ever taken a sneaky peak at CRAVE’s Twitter feed, for instance, you’ll see what I mean. I don’t anticipate that the underlying preoccupation that drives CRAVE Guitars ending any time soon.

The proceeds from the sale of the non-vintage music gear will, I hope, contribute towards the monumental costs of change. While it is sad to think that my non-vintage gear is going to fund the change in circumstance, at least the ‘career’ change is for an ethically and morally good cause. The other advantage of thinning things out is that there is less that has to be moved and less that space will be needed to home it all in the future.

It will take some time before the vintage items can be safely and securely relocated and I am looking forward to the time when the ‘family’ is readily to hand again. I am also looking forward to redesigning and updating the web content accordingly. Then, maybe, the mission to seek out more ‘Cool & Rare American Vintage Electric’ Guitars and bring them to your attention can be resumed. Bring it on – it can’t happen soon enough as far as I’m concerned.

As the likelihood of ‘new in’ articles remains a way off yet, next month may revert back to observational soliloquy, for which I apologise in advance. Until then… back to thinning out CRAVE’s non-vintage gear. Boohoo!

CRAVE Guitars ‘Quote of the Month’: “Wealth is not an absolute. It is what you do with what you’ve got, while you’ve got it that matters. Use it wisely”

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18 Dec 2016

December 2016 – A Year of Gains, Change, Losses and Optimism

by craveguitars | posted in: Observations, Opinion | 0

It’s that time of year again when it seems to be the ‘in’ thing to reflect on the departing year and look ahead to the future whatever it may hold (along with a few obligatory lists along the way). So, in the spirit of seasonal laziness, here is my take on the year just about to leave platform 2016 and to wait for the 20:17 train to who knows where.

A Retrospective

In the music world, the grief that ended 2015 (e.g. Lemmy) continued into 2016. Let’s begin by remembering some of those great artists and guitarists who sadly departed and left us mere mortals behind during the year. I hope they play eternally at the ‘great gig in the sky’…

David Bowie on 10^th January, aged 69
Glenn Frey on 18^th January, aged 67
Merle Haggard on 6^th April, aged 79
Prince on 21^st April, aged 57
Lonnie Mack on 21^st April, aged 74
Scotty Moore on 28^th June, aged 84
Leonard Cohen on 7^th November, aged 82
Greg Lake on 7^th December, aged 69
Rick Parfitt on 24^th December, aged 68
George Michael on 25^th December, aged 53

Farewell and Rest In Peace cool dudes, you will be forever remembered for your tremendous legacy… and will be greatly missed for potential works not completed. Kudos. I am not looking forward to 2017 and the inevitable demise of more stalwarts of the music industry. Who will be next? We can only conjecture at this stage.

It has certainly been a year of change. I won’t delve into the controversial world of global politics, even though it affects our lives fundamentally every day. As English guitarist Eric Clapton said, “One of the most beneficial things I’ve ever learned is how to keep my mouth shut”. At a personal level, it has been a complete change of employment, if not lifestyle (yet). I am still working for ‘the man’ but in a different way. After 30 years as a paid employee, I was made redundant and am now self-employed. The massive drop in disposable income has affected CRAVE Guitars by forcing a, hopefully temporary, hiatus in its mission to accumulate more vintage guitars. In fact, only 3 guitars were purchased all year, but what terrific guitars they were in their different ways…

1962 Gretsch 6120 Double Cutaway Chet Atkins Hollowbody (March)
1964 Silvertone 1449 ‘Amp-in-Case’ (October)
1981 Gibson RD Artist (January)

Bizarrely, there was not a Fender amongst them. Note to self… must try harder!

Out of curiosity, I had a look back at my ‘most wanted list’ of guitars from this time last year and I’ve only been able to knock one off the ‘plan’ during the last 12 months (and probably not the one you’d think!). Oh well.

The change, however, was an opening to refocus a bit, without straying too far from the chosen path. Rather than just stop altogether, it enabled me to look at things in a fresh way. As it turned out, a more affordable and modest vintage guitar-related ‘hobby’ filled the sizeable gap. The result was that I was able to build up a modest collection of classic vintage guitar effect pedals, starting with a ‘small box’ Pro Co Rat and ending 5 months and 16 pedals later with a Made in Japan’ Boss PH-1 Phaser. I also resurrected a number of my classic owned-from-new pedals from the ‘70s. These classic pedals can still hold their own in terms of tone and, while not necessarily ergonomic, are well worth the effort.

This cool diversion had its pitfalls, including transit damage, missing bits and difficulty finding vintage parts to refurbish a couple of cool but ‘adapted’ player-grade effects. What I learned is that, while I’m OK at buying guitars, my knowledge of vintage stomp boxes just wasn’t as strong. At least my focus was on the lower end of the vintage market, rather than the overpriced collector end (original Ibanez TS-808s anyone? Gasp!). It will take a while to build up reliable experience and make better‑informed purchases. In total, there were 17 vintage effect pedals purchased during 2016, including (by brand)…

Boss (x5) – CS-1, DS-1, OC-2, OD-1, PH-1
Electro Harmonix (x2) – Little Big Muff pi, Doctor Q
Ibanez (x5) – AD9, CS9, FL301-DX, FL9, TS9
Jen (x1) – Cry Baby Super
MXR (x3) – Blue Box, Distortion +, Phase 90
Pro Co (x1) – RAT

While looking into effect pedals, I also started looking at vintage valve guitar amps again, although I only bought one very cool little loud box during 2016 (not including the Silvertone’s ’amp in case’ above)…

1978 Fender Vibro Champ

What has CRAVE sold during 2016? B*gger all of any significance! I just don’t have the ‘killer instinct to sell effectively, which is why I’m not a dealer. So, the ‘collection’ continues to grow, which isn’t good news, either financially or space-wise.

Turning to recorded music, picking something special out from the ubiquitous, formulaic dross was a bit of a challenge. Here are some of the varied albums (whatever happened to singles?!) released and added to CRAVE Guitars’ playlists in 2016:

Jeff Beck – Loud Hailer
Blossoms – Blossoms
David Bowie – Blackstar
The Coral – Distance Inbetween
Nick Cave And The Bad Seeds – Skeleton Tree
Leonard Cohen – You Want It Darker
Daughter – Not To Disappear
Dinosaur Jr – Give A Glimpse Of What Yer Not
Garbage – Strange Little Birds
The Heavy – Hurt & The Merciless
Iggy Pop – Post Pop Depression
The Kills – Ash & Ice
Megadeth – Dystopia
Metallica – Hardwired… To Self-Destruct
Radiohead – A Moon Shaped Pool
Rolling Stones – Blue & Lonesome
Savages – Adore Life
Seasick Steve – Keepin’ The Horse Between Me And The Ground
Warpaint – Heads Up

One good point towards the end of 2016 was that I was able to see one of my all-time favourite bands and one that has kept me just about sane over many years. I saw The Cure at Wembley Arena, London on 1^st December. It is 8 years since I last saw them live in London and New York. They were, as I’d hoped, awesome and still able to perform at the top of their game. They were supported by Scottish indie band, The Twilight Sad, who I’d also been looking forward to seeing for some time; impressive. As I was unable to make the pilgrimage to Glastonbury Festival this year, this one major gig made up for it. Long may Robert Smith and The Cure continue to inspire – thanks Bob. I can only hope that this tour may herald a new album in the near future (hint, hint!).

While on the topic of live bands, it occurred to me that it is a very ephemeral experience. On quiet reflection, if there is one band that I would have liked to have seen but didn’t and now it’s too late… The Clash. The one band that I haven’t seen yet that I would like to see before it’s too late… Rage Against the Machine. Of course there are many, many mainstream artists that could go on those particular lists. These were just ones that came to mind when I asked the rhetorical question.

A Prospective

Trivia fact: In English etymology, ‘prospective’ is a valid antonym for ‘retrospective’. So, I took the indulgence of looking forward through the looking glass and speculating a little on what may lie ahead.

Firstly, CRAVE Guitars will hopefully be relocating soon. I was hoping it was going to be before Christmas but it will now be in early 2017. Major problems and escalating costs with the new place, including somewhere to store the guitars dry, warm, safe and secure, means that even pedal purchasing has now been put on hold until further notice while some massively expensive but essential rebuilding takes place and (sadly) uses all my remaining (guitar) capital.

Furthermore, my self-employed work ends at Christmas, so unemployment (tactically, I prefer to call it early retirement) looms on the immediate horizon. Ironically, after years of having no time and a little cash has been turned around such that I may soon have a little time and no cash. Hey-ho, story of my life; one can’t have it all, eh?

If there is a way that CRAVE Guitars could be put on a different basis and become a full‑time occupation, I’d like to do it. I need to learn how to sell though (see above). It would be terrific if I could realise my long-held ambition and put all my hard work over the last few years to good use. Harsh life experiences over many years suggest that this won’t happen so, perhaps, it is about time for a meagre sprinkling of ‘good luck’ to come my way for once.

Unfortunately, the prevailing economic climate is not conducive to starting up a professional niche business with next to zero capital, no access to finance, sparse experience, and little reliable entrepreneurial advice, all within the context of political, economic and social turmoil. In the UK, we’ve had a General Election, political meltdown, crippling national debt and the insanity of ‘Brexit’ (what a stupid ‘word’ that is!). In the US we’ve had Clinton being well and truly Trumped (amid much conspiracy theory), which is a scary proposition for the whole world. Mad! Since the EU Referendum, the $USD to £GBP exchange rate has fallen through the floor, so one of CRAVE’s strengths – importing vintage guitars from homeland U.S.A. – is now next to impossible as the costs have simply become prohibitive (at least on the modest funds at my disposal). As 2017 looks to provide more surprises and yet more change, there is little point in further speculation about exactly what might transpire. I wonder what CRAVE’s December 2017 article will have to say (all other things being equal).

Ever the eternal optimist, or more probably just tragically deluded, 2017 HAS to be better than 2016. I suspect I may be bitterly disappointed… again. As you might imagine, I have no evidence to support this hypothesis, just a desperate but probably forlorn hope that things, both macro and micro, improve in the months to come. I also have to trust that the irrevocable life-changing events of 2016 lead to constructive and positive outcomes in 2017. Carl Gustav Jung (1875-1961), the Swiss psychiatrist and psychotherapist that founded analytical psychology summed it up, “Until you make the unconscious conscious, it will direct your life and you will call it fate.” Perhaps the old dude knew a thing or two about people’s ability to influence their own destiny.

I know that one shouldn’t gauge any sort of success by social media activity but CRAVE Guitars is gradually building a solid presence on the hinterweb. A huge “THANK YOU” to everyone who showed some interest in goings on at CRAVE Guitars over the last 12 months. At the time of writing, CRAVE’s Twitter followers (my favoured platform – @CRAVE_Guitars) were standing at over 1,330, which is amazing to me – a massive increase in a year. The majority of CRAVE’s Twitter followers are in the U.S.A., so much appreciation goes out to my transatlantic brethren. Equally, my gratitude extends to everyone inside and outside the UK, across the continents of our increasingly shrinking ‘global village’ for your time and consideration.

If CRAVE could buy any vintage guitar in 2017, what would it be? Actually, although unlikely to achieve either, I’m picking one from each of Fender and Gibson to keep things neutral. A 1970s Fender Starcaster has appealed for a long time but they are few and far between and prices are scarily high. As for the ‘big G’, a 1950s non‑cutaway Gibson ES‑150 has also been a longstanding aim, also rapidly increasing in price. So if Santa is listening, I have tried SO hard to be a good boy.

As frequently mentioned in my articles, guitars have only one purpose, as a tool to make music. Music can bring us together and help to heal the often seemingly irreconcilable schisms that inhibit mutual co‑operation and benefit. This brings me neatly onto…

A Hope

For what it is worth, a short Christmas message of redemption for 2017…

I feel that there are even greater seismic shifts ahead in every facet of our small planet. All I can hope is that for every backward step, there are many more steps in the right direction towards the panacea of world peace, ecological sustainability and, let’s face it, survival. We need to magnify the things that we all share and value, and we must strive to diminish the things that cause irreconcilable division and conflict. Ultimately, there is no choice but to work together for the sake of our enduring common humanity. We all have an obligation and a moral duty, individually and collectively, to build a better, fairer world for everyone now and for succeeding generations. As equal citizens, we must demand more from our governments if we are to achieve a viable future for life on Earth. We must respect our diversity, reject greed, protect our environment, have compassion for all living things, and rise above prejudice and hatred, if we are to stand any chance of achieving great things as a species. Strive for utopia and we may just get far enough down the road to justify the effort. It is just common sense after all and the struggle must prevail if it’s worth struggling for. We shall see. Buddha put it far more succinctly, “Better than a thousand hollow words, is one word that brings peace”. Quite right!

I fear that the rise of ignorant extremism under the guise of ‘populist anti‑institutionalism’ will trigger further anarchic, nihilistic and blindly destructive tendencies when, what the world really needs right now is more ‘peace and love’. Beneath the superficiality of the naïve desperation of the ‘60s hippy movement, the counter‑culture ‘uprising’ of the time had it right all along and we should seek to realise the latent potential of their philosophical idealism and belief for good and fairness. As John Lennon sang, “Imagine all the people living life in peace.” One can hope beyond hope, however unrealistic it may seem. Concerted action, though, is needed.

May you play guitars, or at least listen to the magical music that all guitarists – great and meek alike – create on our beloved instruments. People need the therapeutic qualities of music now, more than ever before. It is a cathartic way to deal with the harsh vagaries of our capricious, chaotic, dysfunctional world. As the German philosopher and scholar, Friedrich Nietzsche (1844-1900) wisely said, “And those who were seen dancing, were thought to be insane, by those who could not hear the music.” On that final contemplative note, it is goodbye to a weird 2016 and I hope to be back in 2017. In the meantime, I’m off to ‘plink my plank(s)’. Until next time…

CRAVE Guitars ‘Music Quote of the Month’: “If I had a pound for every perfect guitar solo I’ve ever played, I’d still be stone broke.”

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28 Aug 2016

August 2016 – Guitars Are Everywhere

by craveguitars | posted in: Observations, Opinion | 0

The CRAVE Guitars web site is intentionally a serious place. Its mission is clear – to bring you “the coolest American vintage electric guitars from the biggest guitar companies on the planet”. What constitutes ‘cool’ is obviously for each of us as individuals to judge – one person’s love affair is another’s anathema and so on. A pervious article covered ‘A Matter Of Personal Taste’ (April 2016), so I won’t revisit that debate other than to say that the instantaneous gratification of ‘love at first sight’ can often obscure the deeper and sometimes (?!) more rewarding, meaningful relationship that can develop with ‘ugly duckling’ guitars over time. The same goes for people, apparently! However, as usual, I digress; let’s reset the starting point…

The CRAVE Guitars web site is intentionally a serious place. Its mission… you get the idea. There is a point coming, honestly, please bear with me. The main web site is a window into CRAVE’s ‘collection’ of guitars, amps and effects, and it is presented with a respectable reverence for the subject matter. If some guitars aren’t significant now, they may be one day and I’m just looking after some of them on their long journey that will probably outlast me.

As a full time slave to ‘the man’, I only have time when I’m not working to write one article a month at the moment and these are generally verbose monologues like this one (sorry about that), which attempt to look beyond the feeble façade of visual adoration and the abhorrent avarice of economic exclusivity.

In addition to the dedicated web site, CRAVE Guitars also has some social media channels that look at other aspects of ‘the guitar life’, for instance Tumblr looks at guitar brands and I hope to extend this sometime. Instagram shows ‘rose tinted’ imagery of CRAVE’s guitars, Pinterest and Flickr are essentially the gallery of CRAVE’s guitars. YouTube is an area where I want to expand considerably if I ever get the time. Most of these pages change their content infrequently. LinkedIn gets a new ‘quote of the day’ every day, either from musicians or people who think deeply about the human condition.

That leaves Twitter, Facebook and Google+. These 3 are my childish ‘playground’ for everything guitar-related. The thing is, in order to stay sane in our increasingly mean and nasty world, humour and positivity are vital ingredients, as is a strong vein of irreverence (and occasional mischievous iconoclasm) for the topical. On Twitter, which drives CRAVE’s daily commentary, there are no ‘sacred cows’ where guitars are concerned. The discipline of Twitter’s brevity and rapid throughput is, I find, actually a great liberator. If anyone looks at CRAVE Guitars’ Twitter feed, you’ll know that I try and do something different every day, which in itself can be a challenge. To me, there’s nothing duller on social media than rampant repetition. The way I try to ‘keep it real’ is to create ephemeral ‘themes of the day’, which look at guitars and other stuff from all sorts of angles, ranging from the serious to stuff that is completely off the planet. It really doesn’t matter on Twitter et al. One follower generously tweeted recently, “You guys put out some amazing stuff! :-)”, so I guess I’m doing something right.

Once the strategy was set, the question of how to keep material varied and ‘fresh’ came up. Actually, it has proved quite easy, although time-consuming doing the research required. It has been fun creating new themes, finding relevant images and writing the supporting narrative in just 116 characters (140 less image/link). What it demonstrated to me – ah-ha! Finally, the point!!! (Ed) – is that ‘Guitars Are Everywhere’. I didn’t comprehend just how pervasive they are; pretty much wherever you look and whatever you listen to. The inspiration conjured up by this one simple instrument, either directly or indirectly, permeates the very fabric of our society in a way that surprised me and in a way that very few other manmade objects seem to do. Whichever way you turn, a quick look under the surface reveals that there is a fundamental human connection with this humble little music-making device.

I can’t and won’t try to explain why this penetration into our psyche may have come about or why it should be so strong. There are probably some learned academic papers somewhere that explore this enduring phenomenon. I’m certain that there is a fascinating psychological study in there somewhere, perhaps around attachment theory. My naïve perspective is that successive cultures in some way relate to the guitar’s particular characteristics and guitars, in turn, adapt to the prevailing zeitgeist in a way that no other instrument seems able to emulate. My subjective amateur observations, not reinforced by empirical evidence I hasten to add, appear to support this crude hypothesis.

As a result, the guitar has enabled me to post thousands of Tweets so far and there is no sign of this letting up. I have many guitar-related themes in reserve, all ready to use when it feels right to do so. Currently, the ones that have been used can only be uncovered by wading through the backlog of Tweets, which isn’t very user-friendly. Maybe, I’ll start expanding these themes into the other, currently under-utilised, social media channels when I can get around to it. For me, it means that I have plenty of diverse material already researched for months of daily Tweets and I still think of new themes regularly, ranging from the sublime to ridiculous. Planned themes don’t include topical events that come up as part of going about our daily lives. Still variety is supposedly the spice of life. It’s certainly keeping me on my creative toes. Hopefully, amongst it all, there is some idle amusement for spectators, including some loyal followers (who’d have thunk!). HUGE thanks to anyone who takes even the slightest interest in CRAVE’s frankly flippant social media output.

Now, it may be that by revealing this little ‘secret’ to the world that others will commandeer my ideas for their own purposes. Well, in the spirit of sharing, I’m not precious about what I do and the more that the online community participates the better. For instance, I’m only tapping into the vast Internet resources that are already out there and applying some structure to it for my own purposes, so there is no way that I could legitimately claim this as my territory. Having said that, CRAVE Guitars is growing a modest online reputation, so perhaps there is a latent mine of interest to be tapped.

Hopefully, sharing these tiny titbits of transient titillation entertain a few similarly minded souls out there on the global hinterwebthingummy. Sometimes, my Tweets are intended as an essential distraction from the evil ghastliness that seems to saturate our so‑called ‘civilised’ modern world. Using puerile humour when things look bleak and desperate may be seen as trivial. However, the intention is worthy and there is an undercurrent of hope for a better world (it’s the ‘hippy’ in me, I guess). Manipulative? Possibly. ”Peace begins with a smile”, as Mother Theresa once wisely pronounced; something we can all surely promulgate at no cost and very little effort. Go on, try it – we can make a difference. Or perhaps I’m just another guitar-obsessed weirdo, deluded at the thought that we should all try and co-exist in harmony! Buddha rightly observed, “Better than a thousand hollow words, is one word that brings peace”.

All these things in combination may go some way to justifying why the guitar has become the world’s favourite musical instrument and, getting back to the title of this article, why ‘Guitars Are Everywhere’. Like the influence it has bestowed, it doesn’t seem that guitars are going anywhere anytime soon. Let’s face it, guitars, or rather their distant progenitors, have been around in one form or another for thousands of years, albeit in varied and unrefined forms. Despite appearances of being quite conservative, guitars continuously adjust to trend; for example, see my article, ‘What Does the (Digital) Future Hold?’ (June 2016 ) for a glimpse of the (conceivable) future.

It is possibly worth remembering at this particular juncture that guitars are not just objects to be disseminated for purely fashionable purposes; they have a very real and crucially important purpose, which is to enable people to make music. Music is undoubtedly a powerful remedy for our emotional and spiritual well-being and its healing properties are often underestimated. Whether the music/noise we guitarists generate pleases others who (are forced to) listen to it is another matter. Playing and listening to music can definitely be therapeutic and cathartic in an increasingly mad, mad world. At any rate, it has to be better than brandishing lethal weapons on each other.

Anyway, I’ve got to go, I’ve just thought of a new guitar-related Twitter theme that needs exploring – you know where to look – or follow the links at the bottom of any CRAVE Guitars web page. Alternatively just search the popular Social Media sites for CRAVE Guitars and see what pops up.

Remember, ‘Guitars Are Everywhere’! Resistance is futile. Until next time…

CRAVE Guitars ‘Music Quote of the Month’: “Music affects us in a very basic way that we don’t fully understand. Thankfully!”

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18 Oct 2015

October 2015 – What’s New at CRAVE Guitars

by craveguitars | posted in: News | 0

Quite a lot has been happening at CRAVE Guitars over the past few weeks. Firstly, the web site has had quite a major overhaul. While it doesn’t look very different at first glance (intentionally) it has been comprehensively updated with nearly all pages having had some work done on them to one degree or another. There are now quite a few new pages added to the original ones, so now there are even more reasons to (and fewer excuses not to) revisit CRAVE Guitars.

For example, the footers on each page now show the last 2 tweets from CRAVE’s quite prolific Twitter output. Twitter is where the general, topical and fun stuff about guitars appears, usually with multiple tweets daily. Don’t take it seriously, it is just light entertainment. The Twitter feed is basically replicated on Facebook and Google+. You can now also subscribe by e-mail to these opinionated ramblings, so you don’t need to visit the site to see if there’s something new that I’m waffling on about. I only post ‘blogs’ about once a month with longer, more in-depth articles like this, so it isn’t a daily deluge of irrelevant irreverence! For a more business-like approach, CRAVE is now also on LinkedIn and I’m trying to work out what to do with it that’s different and a bit more, well… professional and fundamentally meaningful than the lighter side of the guitar universe on Twitter. Why not take a look?

CRAVE Website Footer Screenshot — CRAVE Website Footer

There are new Galleries on ‘amplifiers and effects’, Instagram, ‘impressions’ and YouTube. These are the beginnings of more visual content to come in the future. The Features section now includes short articles on brand histories of the major US guitar manufacturers whose past output provided us with the instruments we now cherish as vintage guitars. All vintage guitars were shiny and new once. I am also writing some new features to add to the site in the future. There will also be new features on vintage amplifiers and effects; the first of which has just appeared (see more below). I have lots of vintage Electro Harmonix effects to dig out for instance. All the guitar features have been improved with some brand new and some updated material. There are a couple of new(ish) matching Danelectro instrument features (1 guitar and 1 bass) which aren’t quite part of the core CRAVE ethos but which are modern takes on cool American guitars of the past (1963 to be precise). Fantastic colour too (aqua).

The Resources section of the site has been completely revamped and extensively expanded from a single web page to 7 pages with, hopefully, a cornucopia or even a smorgasbord (i.e. lots) of interesting and useful information about guitars, guitarists, guitar music and guitar references. There is too much to go into here. Take a look and hopefully there is something to fire your imagination and make a visit worthwhile. I welcome input, ideas and even corrections (this isn’t a bible and it can be improved with your help), so drop me a line if there’s something you think will make it better.

There is a new ‘For Sale’ section although it’s a bit, erm… thin at the moment. I have some newer equipment and some guitar bits and pieces that I need to sell in order to feed the vintage guitar habit. This won’t be an online shop from the start but it will (I hope) promote some upcoming sales on eBay. If this proves popular, I might venture into direct e-commerce. Watch this space. I also want to use this section to highlight some relevant items on Amazon for guitarists and vintage enthusiasts to peruse (I’m testing it on the ‘guitar books’ section under Resources at the moment). It might even earn some pennies to help fund CRAVE’s non-profit enterprise.

Anyway… enough about the CRAVE Guitars website for now. While I should be selling stuff, I’m actually buying again at the moment. My ‘buy of the month’ is an exquisite mid-‘70s Music Man 210 ‘sixty-five’ guitar amp, which was not only a bargain but also a superb example of what Leo Fender designed after he left Fender. The ‘sixty-five’ was the first MM product to see the light of day in 1974 and the early ones are particularly great. These fantastic amps are so ‘under the radar’, it’s unbelievable. Ssshhh… don’t tell anyone! There is a feature on this remarkable little amp on the website (click here to see amp feature…), so I won’t repeat that here. Suffice to say, I’m excited by it. There is a personal connection here too – I used to work for Strings & Things, who imported Music Man into the UK in the late 1970s. I have finally got around to having a credible vintage amp that does justice to CRAVE’s vintage guitars. I have a funny feeling that this may be the start of a distracting side venture for CRAVE.

It’s not only amps on the shopping list; CRAVE is also back on the guitar buying trail again. I am tracking down another ‘Cool & Rare American Vintage Electric’ Guitar model which, if I’m successful in acquiring one, is likely to make an appearance on the CRAVE website before too long. This particular model isn’t either a Fender or a Gibson and it’s not a brand I’ve owned before – diversity can be a good thing and it should certainly complement other CRAVE guitars nicely. The guitar in question was a niche model and not hugely popular at the time. However, it is one that I believe the company involved should seriously consider ressurecting. Intrigued? Keep an on the website and for a future ‘blog’ post where I hope to explain ‘what’ and ‘why’.

Even though CRAVE Guitars is a demented enthusiast’s pastime and I have to work for a meagre subsistence; I may have to increase the frequency of posts to fit everything in! Until next time…

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