July 2025 – The CRAVEman Cometh

Prelude

GRACIOUS GREETINGS FROM YOUR HUMOROULSY HEARTY HOST. Yup. Welcome once again to a freshly minted monthly monologue for late July, high summer in the northern hemispherical portion of our little floating blue sphere. This month is something entirely new (and therefore, by inference, different), as well as a tad flippant. I thought you might like to know a little bit more about the character behind the CRAVE Guitars brand – the founder, owner, proprietor, curator, manager, roadie, mail man, web designer, social media guru, lackey and tea boy. Well, tough, I aim to remain firmly in the background, anonymous and intentionally inscrutable, letting the vintage guitar gear stand proud, front and centre, just it should.

“Everyone needs something to aim for. You can call it a challenge, or you can call it a goal. It is what makes us human. It was challenges that took us from being cavemen to reaching for the stars” – Richard Branson (1950‑)

In my May article, I briefly perplexed about a collective noun for vintage guitar collecting, collectors and vintage guitars. I then suggested that, perhaps, it is time for someone to create a name for vintage guitar collectors, suggesting, somewhat whimsically but definitely not seriously, CRAVE‑o‑holic or CRAVE‑o‑phile? CRAVE‑atalist or CRAVE‑ologist maybe? No? How about Cuitarchivist, Guitarcheologist, Guitarchitect? NB. Full disclosure: admittedly those last three were not my ideas – credit goes to the originators for getting there before me. While that topic isn’t the subject of this month’s article, it did provide some fondly flirtatious food for thought.

However, the thought of an extension of CRAVE Guitars tenacious tentacles into new nooks and crannies occurred to my feeble brainium and led, rather circuitously, to this month’s subject matter. (NB. ‘Nook and cranny’ is a medieval English idiom when castles were built with hidden passages and secret rooms. People would search for small spaces, hiding places or escape routes concealed within castle walls.)

I thought this month’s article would be mercifully brief so that I could concentrate on ‘The Distortion Diaries’. However, as usual, I got distracted by the subject matter and progress on the novel has been slower than article preparation. Sigh.

“Everything has changed, but the process of telling a story has not changed. It’s like cavemen sitting around the fire; somebody’s going to tell the story. Somebody is drawing on the wall. You’re communicating. You’re trying to learn and teach at the same time. You’re your own student and you’re your own teacher, but the process is of the communicating” – Stanley Kubrick (1928‑1999)


Introducing… The CRAVEman Cometh

Prepare your souls for flowery prose. Taking a tangential turn, this month I am introducing my avatar, my double, my alter ego, my twin, my clone, my doppelgänger, my alternate personality (or at least one of them). So, without further ado, it’s time to say “hi” to ‘el jefe’, the prehistorically‑minded guitar‑wielding (axe‑wielding?) titular representative and future front man for CRAVE Guitars; ‘The CRAVEman’. Geddit?

These vestigial thoughts conveniently coincided with a humorous and harmonious messaging exchange with a close friend and the idea of The CRAVEman came to the fore. It was not so much an epiphany, more a lucid realisation that I could justifiably BE someone else, just for CRAVE Guitars’ expanding brand image. Much more interesting than the prospect of boring reality, eh?

“This is a story of long, long ago, when the world was just beginning… A young world, a world early in the morning of time. A hard, unfriendly world. Creatures who sit and wait. Creatures who must kill to live. And man, superior to the creatures only in his cunning” – Narrator from the motion picture, ‘One Million Years B.C.’ (1966)

The CRAVEman moniker wasn’t intended to describe a collective noun, particularly as it is used in the singular, traditionally gender bipartite fashion (apologies to the politically correct woke). However, he was created figuratively to take on the role as your esteemed narrator of CRAVE Guitar blog articles. Thus, a fantastical formulation of an indulgent irrational idea coalesced into coherency.

“There are not many men yet. Just a few tribes scattered across the wilderness. Never venturing far, unaware that other tribes exist even. Too busy with their own lives to be curious. Too frightened of the unknown to wander. Their laws are simple: the strong take everything” – Narrator from the motion picture, ‘One Million Years B.C.’ (1966)

Now, for the avid musicologists out there, the word ‘Craveman’ (note the lack of the definite article and the traditional form of capitalisation) has been used previously (see ‘CRAVE Guitars’ Album of the Month’ below). However, this article’s particular incarnation is, I believe, sufficiently differentiated and unique enough to be adopted legitimately by CRAVE Guitars.

“Visual storytelling of one kind or another has been around since cavemen were drawing on the walls” – Frank Darabont (1959‑)


Evolution of The CRAVEman Cometh

While my true identity remains vehemently enigmatic, I am happy to hide behind a virtual caricature. While I may generally portray myself as a contemporary, relatively evolved metrosexual (male) human bean, the vaguely humorous play on words refers not only to CRAVE Guitars but also to Homo Sapien’s genetic Palaeolithic ancestors. Just for clarification, I don’t believe that I conform to the stereotypical Stone Age clichés of a prehistoric caveman (with or without a guitar). Grunt!

“Nnn?” – The character Loana played by Raquel Welch in the motion picture, ‘One Million Years B.C.’ (1966)

However, it can be amusing to conform to or to subvert stereotypes, if only to reinforce prejudicial preconceptions. Grunt! I have to state for the record, that The CRAVEman is a loving, peaceful individual, reticent to engage in aggression, thus representing an archetype for a semi‑civilised new age Stone Age hippy. He may even partake of a little bud from the flowering plant, Cannabis sativa for an occaional chill out. Legend. He doesn’t need a spear or a club, just one of his many trusty CRAVE Guitars and a healthy respect for his environment. Grunt! (Ed: OK, we get the idea, move on)

“I think that weddings have probably been crashed since the beginning of time. Cavemen crashed them. You go to meet girls. It makes sense” – Christopher Walken (1943‑)


The use of AI for The Craveman Cometh

As you may know, CRAVE Guitars has dabbled with the subject of artificial intelligence (AI) before. For background information, CRAVE Guitars’ focused on AI generally and in relation to vintage guitars last year (2024). A bit has changed over the course of 12+ months. If you wish to view or review the material, follow the links below (each link opens in a new tab):

March 2024 – Artificial Intelligence takes on Vintage Guitars: Part I
April 2024 – Artificial Intelligence takes on Vintage Guitars: Part II
May 2024 – Artificial Intelligence takes on Vintage Guitars: Part III

While this article is principally about The CRAVEman, the use of AI to illustrate him is simply a convenient means to the storytelling end. The short video clip of The CRAVEman (see below) is also my first venture into AI video. Good to know that the technology is being used for altruistically enhancing human civilisation, eh?

The upside is that there are plenty of images this month. While I consider myself a reasonably creative character, my artistic skills remain woefully under‑developed, so I admit that I resorted to AI image generation for the majority of visual representations this month. Apologies to all genuine artists out there, I simply can’t afford your authenticity. While the images look very much of their type (still not convinced), they serve a specific purpose here, to conjure up and to evoke The CRAVEman avatar in the collective consciousness within the growing CRAVE Guitars virtual space (Ed: The CRAVEverse then?). Time to stop with the prosaic narrative and enter CRAVEworld. Ready or not, here he is (finally), The CRAVEman Cometh.

“Women love hairy men. Cavemen were the sexiest men in history” – Leslie Mann (1972‑)


The Adventures of the CRAVEman Cometh

On this occasion folks, I am going to let you, the reader(s), do the hard work for once. Also unusually, the majority of this article is pictorial and the ‘story’, as such, is essentially just a series of captions for you to use your imagination and fill in the intentional blanks.

To set the scene, I may need to suggest a bit of factual context about the world within which The CRAVEman might exist. This is necessary if only to provide a rich background stage on which he can perform his adventures for you.

“Captain CAAAAAVEMANNNN!” – Captain Caveman (animated character voiced by Mel Blanc, 1977‑1980)

Imagine the life and times of The CRAVEman in the Upper Palaeolithic Era (c.50,000‑9,600BCE), which was notable for its significant increase in the diversity and complexity of community organisation. It also saw the emergence of artistic endeavour, such as cave paintings and carvings, indicating a marked development in primitive culture beyond the immediate necessities of survival.

Early humans primarily lived as nomadic hunter‑gatherers. They relied on hunting wild animals and gathering edible plants, both of which required a good understanding of their surroundings. The roaming lifestyle of social groups was essential, as they followed animal migrations, seasonal plant growth and climate.

Nascent human societies were typically organised in small groups or bands, with a relatively simple division of labour. Men often hunted for food and defended their group, while women gathered plants and cared for children. Resources were shared communally, as part of a generally egalitarian but still hierarchical paternalistic social structure.

The development of basic tools included the use of materials like bone, antler and stone, which became crucial for survival. Tools were used for various tasks, including butchering animals, cutting plants and crafting other implements. The mastery of fire also began to play a significant part in daily life, providing warmth, protection and a means to cook food. The Palaeolithic (the Old Stone Age) was followed by the Mesolithic and Neolithic (Middle and New Stone Ages respectively) periods, characterised by the development of permanent settlements, the rise of agriculture and the domestication of animals.

“Man is a tool-using animal. Without tools he is nothing, with tools he is all” – Thomas Carlyle (1795‑1881)

Now for the small but essential matter of the suspension of disbelief. Please bear with me while I veer away from verisimilitude. The premise is a blatant, intentionally clumsy and cartoonish cultural and chronological clash (Ed: alliteration abounds!). The plucky, fantastical CRAVEman collects and plays (electric) guitars (now vintage of course)! He also plays in a rock (sic!) band. Sadly for him, he doesn’t seem to have a CRAVEwife, or CRAVEgirlfriend (yet), not even a CRAVEgroupie or three. Just don’t ask too many awkward questions about coherence or attempt to rationalise the incongruities, ignored here for artistic license – just go with the flow and use your imagination. Get the general idea though? G‑G‑g‑great! Let’s get stoned (sic!).

Think of the pictorial sequence as a chronologically linear ‘storyline’ progression, whether portraying a day, a week, a month, a year, etc. and you begin to get the CRAVEworld concept (Ed: time to record a prog album?). When following The Adventures of The CRAVEman Cometh, think along the lines of comic strip panels minus the unnecessary narrative ‘speech bubbles’ – well, our prehistoric ancestors’ vocabulary was a bit, erm, stunted, at best. I’m sure you can apply the occasional, “grunt!” if you wish to supplement the visuals with auditory accents. Alternatively, the following could be thought of as a rough storyboard outline for a motion picture film screenplay (if only).

The opportunities for The CRAVEman imaginings are boundless. I wish I had the time, effort and genuine creativity to make a proper ‘thing’ of this particular spinoff. Remember though that The CRAVEman Cometh and his story is now undeniably CRAVE Guitars’ IP.

“I work hard all day, too, and what do I get? A lot of yak from you. You at least get out everyday, see things, talk to people. I never get out of this cave” – Wilma Flintstone from ‘The Flintstones’ (1960‑1966)


A Day/Week/Month/Year in the Life of The CRAVEman

About time too! Let us prevaricate, procrastinate, beat about the bush, dilly dally, delay and obfuscate no longer. We are about to embark on the positively pulchritudinous prehistoric adventures of The CRAVEman. Settle in and enjoy.

New Dawn Sunrise – Having recently roused from his Stone Age slumbers, dreams of being a Rock God left long behind, The CRAVEman looks out upon CRAVEworld, his immense territorial domain as the sun rises on a shiny brand new day. It looks promising weather for undertaking his intended tasks for the day ahead. His role is to ensure his tribe’s survival in a testing world.


Neighbourly Greeting – Prior to heading out on his daily mission, he engages amiably with his thriving social group. Relationships are largely cordial, marred only by lusty competition for unattached CRAVEgirls. The CRAVEman agrees the imperatives and priorities for the day’s assignment.


Ready To Head Out – Having readied himself for his daily quest, The CRAVEman mentally prepares himself for whatever challenges he is likely to face in the wilderness. A moment of serious reflection taken as he formulates a basic plan to make the most of the opportunities available to him.


Outbound Commute – Having long since exhausted all available resources close to home, The CRAVEman has to travel further afield to find what he and his group needs. Fortunately, his domesticated heavy horse makes crossing distance and uneven terrain easier. His faithful hound accompanies him.


Rocky Mountain Way Snowy Explorer – On a lengthy expedition, The CRAVEman has to cross a challenging and unfamiliar landscape including hostile snow and ice high up in the mountains. The grunting weather is severe. Unsure what he might find, he sets out on foot to explore.


Fishing in Bear Country – After the mountain pass, The CRAVEman descends into a valley carved out by river erosion, He attempts to use his crude tools to catch any fish that may swim past, taking care to avoid other predators after the same quarry in this area of nutritional abundance. Grunting bears!


Mammoth Hunting on the Plain – Having not caught much in the way of fish from the river valley, The CRAVEman heads out onto the plains in the hope of hunting larger game. The massive mammoths he encounters are more than he can take on alone. Onward he goes, leaving the prospect of grunting mammoth steaks for another day.


Faraway Foraging in the Grassland – Having been unsuccessful hunting fish and animal prey on the plains, The CRAVEman resorts to the grasslands on the edge of ancient woodland to forage for edible plants and berries to take back to his kinfolk. He cannot go home empty handed.


Defending the Tribe – Every so often, The CRAVEman’s group encounters other tribes, each determined to defend their own territory. Rarely do these grunting confrontations end in conflict. There is plenty of posturing and shows of power intended to sustain a status quo. Occasionally, tribes come together for competitive but friendly rock band competitions.


Homebound Commute – After a long day’s travails exploring in the mountains, fishing in river valleys, hunting on the plains, foraging in grassland and defending his community from interlopers, a weary The CRAVEman heads homeward on his trusty heavy horse with his faithful dog in close pursuit.


Cooking Pot Blues – Having secured enough food for his contribution to his community’s sustenance, The CRAVEman prepares and cooks his own meal. He would have preferred a meatier and tastier menu but grunting plant food will have to do on this occasion. A tad disappointed, he plays a lugubrious lament while waiting for his supper to stew.


Rock Guitar Practice – Knowing that he has some serious performance time ahead of him, The CRAVEman cannot let up on practicing his hard rock music chops. It takes all his concentration to keep his musical talents up to scratch.


Big Cat Interruption – What the grunt! No peace for the wicked. The CRAVEman’s guitar practice is rudely interrupted by a familiar local big kitty. He may look fearsome but that is just playful exuberance. There is mutual benefit to the tribe and their ‘pet’ feline’s informal collaboration.


Rock Guitar Practice Resumed – Having settled the big kitty down for a cat nap, The CRAVEman can resume his studious guitar practice in readiness for a forthcoming rock gig. More hard work. The demands and burdens of a Stone Age Rock God never ceases.


Rock Band Rehearsal – Having been through his intensive practice regime, The CRAVEman sets about gathering his rock band members together for an impromptu rock & rock rehearsal. Unrealised aspirations of Rock Godness abound and rehearsals go well, if a bit chaotic. Lyrics are certainly not their strong point! Grunt!


Rock Festival Rain – For grunt’s sake! It had to happen, The CRAVEman’s band gets to play an outdoor gig and it grunting well rains on them mid performance, thinning what little crowd they had gathered to listen and appreciate his guitar playing skills. A typical rock festival experience over the ages. A veritable Stone Age Glastonbury experience. Grunting bad weather.


Cave Painting – In order to commemorate The CRAVEman’s contribution to his small community, the local rock ‘journalist’ does his best as a pictographic designer. He poses while the artist attempts to immortalise the would‑be rock legend in a cave painting. Like lyric writing, our merry group’s portrait skills leave something to be desired.


Over The Sea and Far Away Sunset – At long last, The CRAVEman’s long and arduous day draws closer to its inevitable conclusion. He’s up on a nearby cliff admiring CRAVEworld’s beautiful sunset over the infinite sea. The preternatural landscape inspires The CRAVEman to compose his next rock song.


Campfire Singalong – Although darkness has settled on the Stone Age camp, The CRAVEman’s musical skills are still much in need by his loyal troupe. He sits contentedly around the campfire grunting rock lullabies for a period of important social bonding between genders and generations.


Fireside Rock Jam – Once the rock kids have gone to their caves for night time slumbers, The CRAVEman continues his musical explorations. No more intense solo practice, band rehearsal or campfire lullabies, this is pure rock music noodling for his own pleasure. Jamming for fun helps him to unwind before retiring for the night.


Dreaming of Stone Age Rock Godness – Finally laying his weary head down to rest, The CRAVEman falls into a deep sleep with his favourite axe and his faithful canine companion both by his side. He dreams of becoming an eternal Rock God, immortalised forever for his contributions to Stone Age rock & rock music. Dream on.

Well there you have him – The CRAVEman’s first adventures in CRAVEworld in a proverbial nutshell. Short and sweet. If you don’t dig The CRAVEman’s adventures, that’s fine.

“Yabba Dabba Doo!” – Fred Flintstone from the first episode of ‘The Flintstones’, ‘The Flintstone Flyer’ (1960)


Final Thoughts on The CRAVEman Cometh

A quick rhetorical question, why didn’t this preposterous notion occur to me before now? The simple answer is that, in hindsight, I really don’t know. Nevertheless, I feel obliged at this particular juncture to restate that this month’s article is only a bit of puerile FUN and a break from the more serious ‘business‑as‑usual’ task of writing about vintage guitars. Heck, we all have to set loose our inner hirsute hero from time to time (NB. from time to time is an English idiom dating back to at least the 16th Century, meaning intermittently/occasionally). On this occasion, the author’s mental aberration has played out in the public domain. As usual, if you don’t like what you see here, there are plenty of other places that are after a temporal slice of your precious life.

My intention is not to require a following but to welcome those who wish to participate actively in something occasionally a little bit odd (?!). Life would be very dull without a degree of dalliance with the deviant (as long as it is harmless of course). Disclaimer, no animals (extinct or surviving) were harmed during the making of The Adventures of The CRAVEman Cometh.

“If there hadn’t been women we’d still be squatting in a cave eating raw meat, because we made civilization in order to impress our girlfriends” – Orson Welles (1915‑1985)

You may wonder what all this has to do with vintage guitars. Fair comment. Well, it is relevant by association. There would be no The CRAVEman without CRAVE Guitars and there would be no CRAVE Guitars without vintage guitars and its increasingly peculiar proprietor. Being quite frank (poor Frank comes in for a lot of stick, don’t you think?), I just cannot be bothered to justify this devious detour any further. It is what it is, like it or not. I kinda dig The CRAVEman dude, hence his appearance. Looking back, I still wonder why it took so long.

“Grunt!” – The CRAVEman (The Upper Palaeolithic, c.50,000‑9,600BCE)

Whether this little existential experiment bears further fruit, one can only speculate at this stage. He may return to obscurity or he may flourish in abundance. All is up for grabs at the moment. I kinda think he might stick around. He may even appear at a CRAVErock‑gig or CRAVErock‑festival near, where else, Stonehenge. He may even go CRAVEbusking at a stone circle near you.

“The first human being who hurled an insult instead of a stone was the founder of civilization” – Sigmund Freud (1856‑1939)

Is there any profound meaning or ancestral resemblance between The CRAVEman and me? Personally, I do not believe so, which makes him all the more endearing – he is not bound in any way by my ephemeral mortal manifestation. Put bluntly, I am (we are) perfectly comfortable and at ease with multiple identities – no mental disorder involved, honest. Seriously, for a moment though, look after your mental health and well‑being good people. This article has not featured any images of actual vintage guitars so, finally, here is a complimentary pic of The CRAVEman with his own CRAVE Guitars collection…


The Real CRAVE Cave

After reading all this, one might think that it is 100% fiction. However, there is an itsy‑bitsy, teeny‑weeny, tiny trace of truth behind an element of the story. The CRAVEman‑cave does actually exist. Kinda. The dark, damp, dilapidated cellar of the domestic house is the would‑be home for today’s actual CRAVE Guitars family.

Regular readers will know that this has been a long‑gestating project to ‘tank’ the cellar to create a dry, warm and secure home for vintage gear. Progress has been hindered by access, technical issues and, the big, big biggy, lack of funds. So there you go, there is a smidgeon of veracity to the story. The above is the real thing, No AI this time.

“Once you were apes, yet even now man is more of an ape than any of the apes” – Friedrich Nietzsche (1844‑1900)


CRAVE Guitars’ ‘Album of the Month’

Given this month’s reveal of the author’s newly assumed nom de guerre, ‘The CRAVEman’, it seemed appropriate that this month’s ‘Album of the Month’ should reflect an LP with an analogous title. I should emphasise here that there is no connection between CRAVE Guitars and the name of the album or its artist; it is merely coincidental and totally unintentional. However, there is no reason why this convenient happenstance should be overlooked for this article.

Ted Nugent – Craveman’ (2002): Ted Nugent’s 12th studio album, ‘Craveman’ was released in September 2002 on Spitfire Records. The album comprises 14 tracks over 56 minutes. Even the 2nd track is titled, ‘Crave’, lasting a monumental 6 minutes 19 seconds. Perhaps he knew I was coming! The album represents Nugent’s return to the power trio format and a more hard rock sound than previous outings. It was released five years before CRAVE Guitars became a ‘thing’ and twenty three years before The CRAVEman, so I guess he got there first.

Ted Nugent’s ‘Craveman’ is not my favourite guitar album but it’s OK I guess. However, it fits the bill for this illustrative purpose. At least it is a heavier, guitar‑centric rock album after unconvincing periods of synth pop/rock ballad material.

The music is one thing. The character behind it is another. There is no way to avoid the association. Nugent’s music will always be overshadowed by his political notoriety. There is no denying that Nugent is a controversial larger‑than‑life, take‑it‑or‑leave‑it personality and also a pretty good guitarist to boot.

Full disclosure; I have to state that and I do not agree with Mr Nugent’s political alignments, his racial stances, his propensity for gun ownership and his predisposition for slaughtering innocent animals for ‘fun’. In 2021, he stepped down from the board of directors of the NRA (the American National Rifle Association gun rights advocacy and lobby group that campaigns in defence of the USA’s out‑dated second amendment). Owning a gun is one thing, using it as a lethal weapon to kill living creatures is another. This is not an expression of any sort of liberal woke agenda, it is just a heartfelt compassion and an expression of respect for all life on our planet.

BELIEVE IN MUSIC!

“The human failing I would most like to correct is aggression. It may have had survival advantage in caveman days, to get more food, territory or a partner with whom to reproduce, but now it threatens to destroy us all” – Stephen Hawking (1942‑2018)


Tailpiece

Well that was fun and insane in equal measure! Dumbass? Has CRAVE lost his final marble? Too much? Maybe. Maybe not. You decide. So we bid au revoir, adios, ciao and garrulous grunts from ‘The CRAVEman’ for now. Time for The CRAVEman Goeth, so to speak. I have a funny feeling that he may well return at some point in some guise or other. To mix metaphors, there is no turning back now as the genie is out of the bottle. You have been warned. A final thought… fundamentally, aren’t we all just cave men and cave women with fancy modern lifestyle trappings? Grunt!

Ultimately, as stated above, this month’s article is all just a bit of silly FUN and (at least for me) a welcome break from the norm. As a terribly telegraphed trifling tip‑off, the fictional fancies herein may just beckon a peripheral subject matter for next month’s article. So let’s wish our precious lives away and bring on August 2025 to wait and see what transpires. At the top of the article, I promised you flowery language. I think that promise was delivered in spades (NB. Another 20th Century English idiom probably referring to the spades in a pack of cards, the dominant suit used in contract bridge. It means for something to be done beyond the norm).

Let us hope we survive long enough to endure the preposterous perils of perverted, paranoid power crazed people. Civilisation and our precious planet have been irrevocably scarred under the pretext of ‘progress’ and unconscionable conflict. Sadly. When will the moral majority stand up collectively to the corrupted and say, “no more!” before it is too late? It cannot come too soon. Apologies, didactic discourse for the month over… for now.

Truth, peace, love, and guitar music be with you always. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “They say only time will tell. When that time comes, will there be anyone around to listen?”

© 2025 CRAVE Guitars – Love Vintage Guitars.


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October 2024 – CRAVE Guitars Writing: An Introspective Inquiry

Prelude

YO GOOD PEOPLES. Welcome once more to the virtual hamlet of non sequitur‑ville, population c.1. You may have noticed my annoying application of asinine alliteration, idiotic idioms and my tendency toward meandering narrative prose (duh!), so perhaps it’s some sort of disorder worth looking into. As hinted at previously, CRAVE Guitars is deliberately changing things around a bit this month. Nothing like a bit of variety, eh? You may well be grateful of a short(er) article after several recent rather lengthy and convoluted tomes, so I’m content to oblige on this particular occasion.

At the time of publication, autumn is wending its inexorable passage towards winter, so here’s a snippet of classical pertinent poetry to get you in the mood for some further flowery philology.

“There is a harmony in autumn,
and a lustre in its sky,
which through the summer is not heard or seen,
as if it could not be,
as if it had not been!”
Percy Bysshe Shelley (1792‑1822)

Is it just me or do most sensible people wish for a world free from bellicose brutality? If only sensible people ran the world. If only the message would get through to said belligerent barbarians seemingly devoid of any form of reasonable moral compass. War = Bad. Peace = Good. Simple. The relevance, use and impact of words and their ability to generate positive change will become clear… eventually… I promise.

“No matter what anybody tells you, words and ideas can change the world” – John Keating (1927‑)

This time around, I thought I would spend a few moments of superficial but personal self‑analysis, something that I normally feel very uncomfortable about. Perhaps that’s the stereotypical reserved Brit syndrome, I don’t know. I rarely discuss myself, especially in the first person, so this is a very unusual post. While I might refer to this topic somewhat flippantly and to some extent facetiously, it turns out that, perhaps, the author presents somewhat of an enigma and a conundrum.

This exploratory examination is also probably something that will be of little interest to many readers so, if you want to quit at this point, that’s absolutely fine. Thanks for looking in. However, as this change of approach will impact on CRAVE Guitars business‑as‑usual output for a (hopefully short) while, it probably warrants a bit of explanation. If the idiom that ‘those who can’t write, write about writing’ holds water, well, here is all the evidence required for condemnation. Sadly few images this month, only thousands of words.

“If you want to change the world, pick up your pen and write” – Martin Luther (1483‑1546)

Writing (courtesy Suzy Hazelwood)

What I write

This article is something like the 84th since I started CRAVE Guitars’ online presence back in 2014 (more on that next month). Apart from the extended ‘hiatus’ (2020‑2023), articles have been published at the rate of one a month. I don’t actively engage with any other form of writing other than to keep a personal daily journal and the unavoidable daily communications.

As a professional bureaucrat for over three decades, I wrote a great deal of business documents, briefings, academic learning materials, strategic and business plans, project and performance management reports, speeches, presentations, etc. etc. All very ‘real’ and original in their own way; nothing particularly enjoyable or satisfying though. My frustration with organisational writing is that it was all ephemeral and didn’t make any noticeable difference to humanity, at least not directly. Looking back, there was no legacy of lasting change and nothing to show for all the hard work that went into it. Nothing ‘me’. The discipline, though, did teach me how to write but only in a structured, formal way. I would hate to think all those years of ‘training’ were for nought.

“The most valuable of all talents is that of never using two words when one will do” – Thomas Jefferson (1743‑1846)

For nearly the past decade, I’ve been writing about my near‑lifelong craving (sic!) for vintage guitars. Why? I love ‘em. Plain and simple. To me, they are an ‘amour-fou’ (an obsessive passion). Writing about vintage gear has (generally) been rewarding. It started with features on my own vintage guitars before branching out into features on brands, amps, effects and, latterly, bass guitars.

Over time, writing also extended to blog articles and that broadened out even further to include many other related topics – to a greater or lesser extent. Now, I’m writing about writing about vintage guitars et al. The next stage, as we’ll see later, I’ll be writing about writing about writing, all of which is getting just a bit circular, a bit like the mythical Ouroboros (NB. an ancient Egyptian and Greek symbol depicting a serpent consuming its own tail).

Ouroboros (courtesy Coppertwist Wu)

I will return to the topic of vintage guitars in due course; I’m just taking a pause from the risk of getting stuck in a barrel or dredging a rut (as well as mixing metaphors for fun, another annoying trait – apologies). I need to come up with another, different obtuse angle… or even a cute angle (lol) on vintage guitars, hopefully something not done by others.

“If you do not change direction, you may end up where you are heading” – Buddha (Siddhārtha Gautama – c.480 400BCE)

Article writing about vintage guitars is one thing and it supports the CRAVE Guitars ‘brand’. However, I would like to do something different. Something non‑factual, something light and frivolously engaging, something that bestows some lingering fascination and perhaps something to stimulate debate. The value of the arts lies in its ability to provoke an emotional reaction, rather than simply to represent reality in some way. Discuss…

“Words have no power to impress the mind without the exquisite horror of their reality” – Edgar Allan Poe (1809‑1849)

I could write about many subjects other than vintage guitars and music. I have several other keen interests, although none quite as all‑consuming. However, generally speaking, writing about other disconnected things on this platform would divert focus away from vintage guitars and music.

Language is an interesting area of study. In many ways, language is like music, to be played and crafted into something ostensibly magical. Like music, language can be composed either well into a thing of beauty, or badly into a reprehensible ugly mess. I am fascinated by words and the way in which we can construct the vernacular in novel (sic!) ways. This might explain why I use a broad vocabulary in a discursive, arguably prolix, way. Why use one common word when several obscure ones will do (sorry, Mr. Jefferson)? Languorous language is rejected and embellished English rules Britannia, at least this tiny corner of it. One is not attempting to be ‘too clever by half’ (NB. A ‘Britishism’ used in, ‘The Interpreter’ (1958) by George J. Whyte‑Melville). Honest guv’nor. At least my particular portion of precisely practised poetic prose is entirely first hand. No plagiarism and no AI here.

“All I need is a sheet of paper and something to write with, and then I can turn the world upside down” – Friedrich Nietzsche (1844‑1900)

Latterly, I have been hampered by issues of copyright over images. For instance, I would really like to take a look at guitars as they have appeared in the visual arts throughout history (fine art, popular culture, film, etc.). However, to do that really requires images of the artworks to support the narrative. Without images, such an article (or series of articles more likely) would be utterly pointless. As a non‑profit entity, I cannot publish images without permissions and royalties, thereby rendering the entire concept moot, null and void before it even gets off the ground. Sigh.

“Your intuition knows what to write, so get out of the way” – Ray Bradbury (1920‑2012)


Why I write

A more difficult question requires a moment of introspection. I sometimes wonder what motivates people, me included, to write. Thus far, a good enough answer eludes me. One thing might be that I just feel compelled to write (not convinced). Another might be a wish to leave some sort of tangible record (if not possible to do so in other ways). Yet another may be that I simply enjoy the writing process (again, not convinced), regardless of whether anyone actually takes much notice. I have tried to estimate the audience and it is likely to be no more than a handful in total. In the end, it seems I can’t not do it (excuse the double negative).

An issue with writing for a virtual platform is that it could be wiped out entirely in an instant, never to be recovered, even if anyone wanted to resurrect it. Recently a malicious incident at my Internet Service Provider caused a near‑catastrophe; fortunately, everything was recovered after a few difficult days. Alternatively, once I end my tenure on this planet, CRAVE Guitars’ documents will disappear overnight. Forever. So much for a lasting legacy, eh?

So… if the absolute readership level is so trifling, the only possible conclusion I can reach is that article writing seems to be an immense amount of hard work and effort for such a small audience. Does that actually matter? Which brings me back to thorny question of why I bother. Perhaps the change of direction for a while might help to aid such contemplation. Perhaps it may be time to review my ‘return on investment’ and divert some effort from feature and article writing into another personal pet project, just for a while. The slowdown in acquiring vintage guitar gear also points in that direction.

“There are three rules for writing a novel. Unfortunately, no one knows what they are” – W. Somerset Maugham (1874‑1965)

Is it just that I’m just a bad writer? I hope not and I trust someone would have the courage to tell me if the content was genuinely awful, either in subject matter or narrative style. It seems, though, that I need to have some sort of restless creative outlet, something to relieve the intense pressure cooker raging in my chaotic cranium.

All in all, not a very deep analysis so far. There must (must there? Really?) be some other reason why I feel the urge to put fingertip to keypad and compose unfocused prosaic narrative for other folks to consume. Just a thought? How does one go about measuring competence in a subjective field such as writing?

Which brings us onto my idiosyncratic writing process. Pretentious? Undoubtedly. Profound? Perhaps, occasionally. Original? Is anything original these days? Entertaining? I would like to think so. Pointless? I hope not. I attempt to carve and mould my own distinctive style, rather than copy the approach taken by those far better at it than I will ever be. My unusual technique has developed into something weirdly eccentric and eccentrically verbose. I know that. I can’t help it. An eclectic style can certainly be divisive. Readers will probably either love it or hate it – no middle ground. I cannot, however, be apologetic for the facts. Sorry folks.

“Either write something worth reading or do something worth writing” – Benjamin Franklin (1706‑1790)


Why I do not allow comments

Apologies for hobby‑horsing for a moment. Time for a little biased judgemental opinion. You may have noticed that CRAVE Guitars’ does not allow comments on blog articles. Like most dudes with a massive superego and crippling self‑doubt, I am inherently super‑sensitive and have an innate fear of criticism and rejection.

I invest a considerable amount of time and effort in researching and writing monthly articles, probably 7‑10 full working days per article. So much so, that I am not prepared to submit my efforts to ridicule by acerbic trolls who put absolutely zero time, effort and intellect into being confrontational for no other reason than they can. I am willing to forgo the occasional positive comment in order to evade many negative ones. I welcome constructive criticism but I will not lay myself open to ignorance, reactionary contempt and derision.

Anti-social media has sadly become a vitriolic battle ground for the disgruntled to promulgate their abhorrent brand of ‘free speech’ (Musk et al take note). In the ‘free’ world, it may be a right to express one’s opinion but true rights carry significant moral responsibility in order to balance out deviant extremes. Freedom is not about being able to do and say whatever one wants with impunity. ‘Free speech’ is not a poorly conceived unilateral entitlement, it carries with it weighty conscience and considerable consequence. Hard fought for freedoms are a privilege within tolerant societies and should be cherished and nurtured, not abused on a whim.

“Virtue is persecuted more by the wicked than it is loved by the good” – Buddha (Siddhārtha Gautama – c.480 400BCE)

Don’t get me wrong, I am a staunch anti‑censorship advocate but, let’s be honest here, that isn’t what these self‑appointed critical pseudo‑moralists are all about. These self‑styled evangelists want selective liberties that support their prejudiced dogmas and insist on selective suppression of anything that does not accord with such partisan doctrines.

A quick soapbox aside… I have a similar anathema to the PC minority brigade wanting to re‑write established literature to remove or alter what they feel is inappropriate. I would go as far as to suggest that it is a wrongdoing against history and a precipitous thin end of the wedge. If we condone the censorship of authentic literature once, where will it end? If we don’t take a stand, one can envisage the repeated re‑writing of literature over time until it bears little resemblance to the original. Literature, for good or bad, should be respected intact and we can learn from the cultural context it provides.

The eradication of swathes of authentic heritage on the whim of a few just because they ‘don’t like it’ (however intellectually argued) is unconscionable to anyone with any common sense. Exactly who decides how selective censorship is used? Who decides the revisionist version of history on behalf of humanity? Who decides what previous generations’ art is culturally acceptable or not? Who decides what future generations are permitted to read/see/hear? Discuss…

I do not shy away from genuine, healthy debate (whether ‘intellectual’ or not) but I abhor confrontation, especially pointless assaults based on indoctrination or proselytization. It is even worse for disagreements on petty principle to be played out visibly in the public domain. I’ll leave all that contemptuous cacophony of cruelty to self‑opinionated ‘influencers’ and ‘celebrities’ and their trite, trivial tantrums.

Neither do I wish to commit far too much of my life wasting time and effort on people who have no special interest in the subject matter. If someone really wants to get in touch, they can – the e‑mail address is at the bottom of every page on the web site. All I ask for in any communication is authenticity, integrity, dignity and respect. Everything else will be summarily blocked and deleted.

People, eh? Not a fan. ‘Nuff said. (NB. A colloquial idiom and contraction of ‘enough said’, implying the end of discussion, first documented in 1778 by playwright Henry Brooke)

“One day I will find the right words, and they will be simple” – Jack Kerouac (1922‑1969)


Deep Thinking

Apologies folks, we’re going on a quick diversion for a trifling titbit of cognitive psychology. That’s the discipline which helps us to understand how humans obtain, process, store and use information. It is about perception, memory, language, attention, creativity, intuition and reasoning. Don’t panic! It will make sense. The idea of deep thinking is not new, Greek philosopher Socrates (c.470‑399BCE) suggested that we reflect on and question the world around us.

Having tried many times over many years, it seems that I am totally incapable of diving deeply into my own internally‑focused thought processes to resolve who I really am, what I really need and why I am the way I am. I simply cannot ‘find’ myself, using common parlance. My inner psyche remains concealed from me. Yet, I seem to have little difficulty contemplating universal unknowns, suggesting an external focus. Perhaps, I thought, it was worth investigating what’s going on.

“Creativity is intelligence having fun” – Albert Einstein (1885-1955)

The author’s dipolar struggle may explain a lot while also raising many questions. It appears, for want of an emotive label, to make me a ‘conflicted soul’. This is not a medical or psychotherapeutic prognosis, simply an entirely amateur observation. However, it triggered some shallow yearning for insight. For the list‑o‑philes out there, this is one of only two this month. Enjoy.

Twelve traits of deep thinking people include:

  1. Introverted – Reserved and quiet. A loner who doesn’t seek social interaction and actively avoids contact with people. Reclusive
  2. Observant – Say less, observe more. Pausing before reaching a conclusion. Not easily swayed by popular opinion
  3. Quirkily humorous – Silly, juvenile, witty, comical and often self‑deprecating, often misunderstood
  4. Avid reader – Thirsty for knowledge with an innate need to learn more and expand understanding
  5. Forgetful – Overlook trivial social obligations and daily chores, as these things don’t much matter. Easily distracted. Tendency to overthink. Hard to relax
  6. Intensely curious – Highly inquisitive. Never bored. Question assumptions. Interested in BIG issues. Passionate for learning and knowledge. Embracing of ambiguity and complexity
  7. Forward planner – take time to think about the future and where to fit in (or not). Strategic and not detail oriented
  8. Problem solver – Analyse patterns, identify potential obstacles, build innovative approaches and develop potential practical solutions
  9. Socially awkward – Dislike many culturally accepted norms, roles and expected behaviours on a daily basis. Meaningful conversations matter, not small talk
  10. Fiercely independent – Highly self‑reliant, content with solitude as a conscious choice. Doesn’t seek contact with, or dependence on, others
  11. Creative – Artistic, imaginative, inventive, original, resourceful. Interested in the new and different (NB. ‘new’ implies ‘different’ by default)
  12. Empathic – Emotionally sensitive. Compassionate and understanding, able to see both sides of a situation. Open minded

I check at least 13 out of the 12! So, does that make me a deep thinker? I genuinely don’t think so. What I do know, though, and this the point, I don’t think like other people. I never have. What does this actually mean in the real world? How long have you got? It also might explain why I don’t know what to do when (if!) I ever grow up. I fear that I will (have to) grow up one day. It may account for my aberrant behaviour, delusional thought processes and deviant misanthropic attitude. I said this was going to be short, so the answers to these querulous questions are possibly best left for another time and place. If at all. Ever. Don’t hold your breath.

“The important thing is not to stop questioning. Curiosity has its reason for existing” Albert Einstein (1885-1955)


Ambitions and aspirations

I am long past being driven, self‑seeking and ambitious. That was my decades‑long professional life working for ‘the man’, thankfully now behind me. Now, it is (largely) up to me what I do. My post‑employment lifestyle doesn’t accord with ruthless go‑getting, not that I ever had a game‑playing ‘killer instinct’ anyway. The rat race (NB. The term rat race dates back at least to 1783, used to describe a literal race between rats, now used as a metaphor for a pointless and relentless, competitive struggle) is now for others to endure. I still have lofty aspirations. Probably deluded ones but aspirations nevertheless. Doing something that matters is a key stimulus.

The one thing that I would like to achieve is to be a better human bean. Failing that, I would like to play guitar better and learn the language of music. Failing that, I would like to write better. It seems important to me to have my work valued and appreciated – for some sort of external validation (not very Zen). In addition, for some reason I really cannot glean, I yearn to leave some form of lasting legacy behind; a simple mark on the universe rather than the total obscurity of being just one anonymous, invisible momentary placeholder in the 8+ billion transient souls on this infernal rock of ours. Basically, I do not want to be forgotten – as if I’d never existed.

“Fiction is an improvement of life” – Charles Bukowski (1920‑1994)

That’s it in a nutshell. That’s not too much to ask is it? Probably. So what? A knotty question that leads me neatly onto…


This is IT – The Distortion Diaries

If, by this point, you are wondering where all this is going, it is now time for the ‘BIG REVEAL’. I have hinted that I would be changing my approach for a (hopefully) short period of time and that there was a genuine reason for doing so. Now is time to divulge my poorly premeditated plan. The result is… ‘The Distortion Diaries’.

Last year (2023), I wrote a first draft of a fiction novel. As already mentioned, I wanted to do something different. Something imaginative and original, not factual and not opinionated. I intended to undertake a first edit earlier in 2024 and to expand the content considerably during the summer and be going through a second, harsh edit around now. Unfortunately, other unavoidable activities and my diligent approach towards research and writing CRAVE Guitars articles has prevented me from sticking to the plan. With everything else going on, something had to give. Capacity is finite and there simply wasn’t enough of it to dedicate to a novel as well. Such a venture requires better than that.

So… the aim is to make a bit of space and time to do some of the focused work on the novel. Writing fiction is quite different from articles and presents a new discipline. It isn’t something that can be picked up and put down on a whim. It takes lengthy periods of comprehensive concentration. If the novel is ever going to reach fruition, it implies a bubble of space and time in which to do it.

“Description begins in the writer’s imagination but should finish in the reader’s” – Stephen King (1947‑)

When I started writing ‘The Distortion Diaries’, I intended it to be a fictional part‑biography of a wannabe musician. However, very early on, I realised two key things. The first key factor was that the subject matter on its own could not avoid cliché – it would be utterly predictable and therefore probably exceedingly dull. The second key factor was that such a story would be very short unless there was a significant amount of irrelevant, boring filler (to be avoided!). So the shape and style morphed into something completely and utterly different. Once I’d had the epiphany, everything fell into place. Like the CRAVE Guitars name, the title, ‘The Distortion Diaries’ has multiple meanings.

The Distortion Diaries’ could now be described as a rom-sex-com-music-bio-mystery-drama-thriller-fantasy about man’s eternally favourite tripartite – sex, drugs and rock & roll (not necessarily in that order). Oh, and the meaning of life (42, according to author Douglas Adams), as well as a coming of middle‑age saga. That is a very broad ‘genre’ mash‑up. It could potentially prove to be a disastrous mess, even with careful handling.

The Distortion Diaries’ will carry a strong ‘Parental Advisory’ warning, for two reasons. One is that parents should probably not read it. Another is that it is extremely explicit. The latter is something that authors try to suggest rather than be overt. Why? I find political correct avoidance of fundamental human motivations and behaviours exasperating and represent a centuries‑long unwritten rule just begging to be broken, whether people like it or not. Nobody forces someone to read something, it is an entirely discretionary activity. If you don’t like it, go and read something you do like. Your choice.

“Words can be like X‑rays if you use them properly they’ll go through anything. You read and you’re pierced” – Aldous Huxley (1894‑1963)

The Distortion Diaries’ is very different from your average high street and supermarket pop novel. Neither is it ‘pulp fiction’ (NB. Popular grimy and lurid genre novels printed on cheap paper, called ‘pulp’, dating from the early 20th Century). This ‘epic’ work is written intended for universal consumption and represents an uncompromising condensation of mainstream mundanity, intense sexuality and serendipitous happenstance. The Distortion Diaries is a colourful tale about the monochrome lives of plain ordinary people with a controversially unorthodox denouement. Let’s not get carried away, ‘Fifty Shades of Grey’ or ‘Bridget Jones’s Diary’, this is not. Sorry ‘bout that.

“There is no real ending. It’s just the place where you stop the story” – Frank Herbert (1920‑1986)

The story eschews traditional three‑act structure and attempts to avoid bland ‘creative writing’ clichés. Neither does it fall into the beatnik‑style stream of consciousness one‑act structure. It does, however, attempt to tell a straightforward story while also trying (hopefully) to subvert expectations. The only formulaic concession is its adherence to a well‑trodden linear, episodic diary‑type structure (the hint is in the title folks!).

Who is my writing inspired by? No‑one in particular. Just good writing in whatever form. Who is my writing like? I would never be so vain as to venture comparison. Who is The Distortion Diaries written for? Everyone (adult) and no‑one. I guess I wrote it for myself. Why should anyone read it? Difficult one. Perhaps someone seeking a temporary, idle distraction from the hard realities of birth, life and death. What do I like to read? A very diverse range of fictional works with few particular commonalities. Moving on…

“Words have a magical power. They can either bring the greatest happiness or the deepest despair” – Sigmund Freud (1856‑1939)

The novel’s synopsis is a crucial summary that tests from the outset whether there is anything worthwhile to the concept. The following outline is intentionally vague and ambiguous. If too much is given away in a ‘teaser trailer’, it won’t hold any surprises later on.

The Distortion Diaries.

Terry plays in a band. He doesn’t have a Girlfriend. He hasn’t had a Girlfriend for some time. Terry has a dreary job in IT. He lives alone with his feline overlord. One day, Terry decides to document his wretched existence in a journal. Rather than the journal reflecting and recording Terry’s dreary life, the journal begins to change it. A Lot. Is Terry’s life pre‑determined by fate or is his destiny in his own hands? Only his journal knows.

Based on a false story”

Intrigued? I hope so. Even I was pleasantly surprised how it turned out, even in rough first draft form. No profound insights into existential enquiries on this occasion. Let’s be clear, this is not serious literature; it is purely for entertainment purposes. Light and fluffy it certainly ain’t though.

“What is written without effort is in general read without pleasure” – Samuel Johnson (1709‑1784)

Mock‑up cover artwork has already been designed, although I feel it’s a bit premature to publish at this juncture, as it may change drastically. Sorry folks. Hopefully, I’ll drop that if/when there is a future update.

‘The Distortion Diaries’ AI Art

I guess it could have been called, ‘The Karma Chronicles’ but I prefer the chosen title. Just to set the record straight, it is NOT in any way autobiographical. The fact that I play guitar (badly) and I am owned by a cat is neither here nor there. As a ‘writer’, I do occasionally steal the ‘good stuff’ from my own repertoire, so there may well be the odd choice phrase from CRAVE Guitars’ articles appearing in the script.

At some point, I will have to produce a more detailed ‘pitch’ that summarises the content but that will come once the task of expanding the narrative, fleshing out the characters and editing the full novel for coherence has been completed. I think the ‘pitch’ is important, as it provides an important reality check during the process. If the ‘pitch’ doesn’t work, the whole thing won’t work. Simple as that. I hope to finish writing and editing the novel in 2025. No pressure then.

“The first draft is just you telling yourself the story” – Terry Pratchett (1948‑2015)

Ideally, I would like to go against the norm (nothing new there!) and self‑publish this little vanity project of mine. I have absolutely no idea how to go about self‑publishing or even if it possible, let alone feasible. Then there are the not‑inconsequential issues of distribution and sales. That, though comes much later. Currently, there is nothing to deliver and peddle. So, first things first.

The trick, if there is one, is to find a way to build an identity that cuts through and stands out from the thousands of other works churned out every day, week, month and year. CRAVE Guitars hasn’t succeeded yet (sadly), so it is clear that there is absolutely no chance of a breakthrough by simply existing these days. If anyone has any bright ideas or can help bring this assignment to fruition, please let me know.

Readers may have noticed over the last decade that I do not seek fame and fortune. I keep my private persona very much out of the limelight and I try to remain intentionally anonymous. For this reason, ‘The Distortion Diaries’ (if it ever enters the public domain) will appear under a nom de plume (the pseudonym has already been decided, to be revealed at a later date). I shall endeavour to remain an enigma hiding behind the keyboard’s shadow.

“There is nothing to writing. All you do is sit down at a typewriter and bleed” – Ernest Hemingway (1899‑1961)

I did contemplate publishing ‘The Distortion Diaries’ in serialised form on the website. I decided against it for three main reasons. The first is that a purely fictional tale doesn’t really ‘fit’ with the CRAVE Guitars ‘brand’ – basically it has nothing to do with vintage guitars. Even if the novel’s protagonist is a guitarist, the stretch is too far to make sense. The second is that it is, as mentioned above, extremely explicit, which isn’t what I want CRAVE Guitars to be known for. The third is that the duration of a serialisation would side‑line all other subject matter for a couple of years, which I am not really prepared to do. However, if it is ever published, I am sure that I won’t be able to resist promoting it here.

If, as forecast by my overly well‑telegraphed lack of confidence and low self‑esteem, I don’t get anywhere with writing and publishing it as a novel, I may decide to abridge it and publish sanitised excerpts on the web site. It would not be an ideal outcome but possibly better than it being lost in the infinite void of forgotten and cancelled dreams, like the noblest endeavours of so many other wannabe authors.

“Words do not express thoughts very well. They always become a little different immediately after they are expressed, a little distorted, a little foolish” – Hermann Hesse (1877‑1962)


20 Questions

What follows is a mock ‘interview’ with the author of ‘The Distortion Diaries

  1. Will ‘The Distortion Diaries’ ever be published? Probably not but I hope so.
  2. Will it be an international best seller? Definitely not.
  3. Awards worthy? Not a hope in hell – and I’ve been there.
  4. Required academic reading? Hah‑ha! You’re kidding, right?
  5. Will it be worth a punt? Our protagonist insists on that being the case.
  6. Is it sordid and seedy? Yup, for sure, for sure. Full of sleaze and exploitation.
  7. Unhinged? Not even close. Bad things do happen but so do good things.
  8. Is it edgy? It depends on the reader’s perspective. I try to manipulate ideas, as well as to challenge assumptions and undermine preconceptions.
  9. Is it controversial? Hopefully it will generate credible debate. And criticism. Lots of criticism.
  10. Will it offend people? It is not intentional but, inevitably, someone will always find something to complain about.
  11. It sounds divisive? Like Marmite. Lots and lots of Marmite.
  12. What’s all this about ‘distortion’? It has multiple meanings. You’ll have to read it to find out.
  13. Is it a feel good or feel bad story? It doesn’t matter, as long as you feel something.
  14. Isn’t it just the same old tortured muso type, struggling in a tired pop music industry cliché, overcoming the odds? I haven’t read every genre saga but I don’t believe that it is overly derivative. Nothing is truly original these days.
  15. Will readers learn anything about the human condition? If they are open‑minded, possibly. The male experience is woefully under‑represented in contemporary fictional literature. This may help to address the imbalance.
  16. What message is it trying to convey? Whatever the reader wants to deduce.
  17. Will there be other stories or sequels? Who knows? I don’t. I have some ideas for a cunning spin‑off though.
  18. If you had to use just one word to sum up the story, what would it be? Compelling.
  19. How will people be able to read it? To be determined. It’s too early to say.
  20. Who would you like to direct a movie of the story? Irrelevant. It’s never going to happen.

I personally do not seek social recognition or even the prospect of it. However, I would like to think that the product of my creativity might one day be admired. That would be a bonus rather than a rationale. Simply a desire to stimulate thoughts through my work and the knowledge that such thinking exists, albeit ephemerally. My satisfaction and reward comes in the execution of the process to the best of my ability (good or bad). I may write the story that no-one will ever read. However writing it is my achievement and my only necessary reward. Any success would constitute welcome deferred gratification. Very Zen.


Final thoughts on the power of words

I started off by saying that words have the power to generate positive change. Well… CRAVE Guitars’ features and blog articles haven’t really achieved that, have they? So, will The Distortion Diaries change the world? Sadly, it won’t. However, in the meantime, it might generate some harmless satisfaction and gentle fulfilment as a diversion from our otherwise mundane existences.

Closing the loop started at the top of this article… Should I attempt to change the world? Yes, absolutely. We all should do our bit to promote a better civilisation, society, communities, families and ourselves. We should not accept anything other than peace. We are, after all, partly responsible, even accountable, for how things are today, tomorrow and all the days thereafter. Future generations will scrutinise what we did to our planet and species.

“So, I want you to get up now. I want all of you to get up out of your chairs. I want you to get up right now and go to the window. Open it, and stick your head out, and yell: ‘I’m as mad as hell and I’m not going to take this anymore!’ – Howard Beale (character in the film, ‘Network’ (1976), played by Peter Finch).

Together, if the collective will is there, a united movement for a better world can achieve greatness. Easily said, hard to accomplish. It is way too easy to abrogate our moral and ethical duties, and look to others for blame, redemption and salvation. The lame “it wasn’t me, I didn’t do it” argument is simply not good enough.

“I didn’t do it, nobody saw me do it, you can’t prove anything” – Bart Simpson

Great words, carefully chosen can help to bring about great things. There are not enough vocal advocates for good. There are fewer vocal advocates who have the means for good. There are even fewer vocal advocates with the will and the means for good.

“An idea that is developed and put into action is more important than an idea that exists only as an idea” – Buddha (Siddhārtha Gautama – c.480 400BCE)

Poorly chosen words can do a great deal of harm, as can carefully chosen words of bad people. Most of the rhetoric we hear from those in positions of power today is largely negative and critical. Propaganda obscures the truth such that we no longer know what truth is. War has never brought peace, only cataclysmic carnage. Only diplomacy through sincere words can stop war and deliver lasting reconciliation.

“Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill” – Buddha (Siddhārtha Gautama – c.480 400BCE)

You may say that such a simplistic stance is all a bit of ‘pie in the sky’ (NB. a phrase coined by itinerant immigrant labourer Joe Hill in 1911 to describe unrealistic goals), and an outmoded hippie pipe dream (NB. a 19th Century phrase referring to the dreams experienced by opium pipe smokers). You may say that such hope is just delusional romanticism and impossible wishful thinking? Guilty as charged. One has to have hope in a better humanity, otherwise we are all doomed. Time to change, then.

“I do not believe in a fate that falls on men however they act; but I do believe in a fate that falls on them unless they act” – Buddha (Siddhārtha Gautama – c.480 400BCE)


CRAVE Guitars’ Album of the Month

As I’m changing things around a bit, there is no relevant reason for this month’s selection. So… what was the first ever album you bought for yourself, with your own money? Well, the simple answer to that question for me was…

Pink Floyd – Meddle (1971). ‘Meddle’ was the 6th studio album by the English progressive rock band Pink Floyd. It was released in November 1971 on the Harvest record label in the UK. The first side of the album comprises 5 tracks including the opener, ‘One of These Days’, while the second side is a single, epic 20 minute track, ‘Echoes’. The cover art is a strange photo of a submerged ear, designed by Storm Thorgerson at Hipgnosis, the trendy design studio of the time. Hipgnosis was famous for creating other Pink Floyd album covers, as well as artwork for other famous rock bands of the time, such as Led Zeppelin, Genesis and Yes. To me, ‘Meddle’ marks a watershed between early Floyd and later Floyd, as well as a personal transition from pop music to serious ‘real’ music. A coming‑of‑age LP in you like.

Pink Floyd – Meddle (1971)

Why was this album my first? DJ John Peel played the album in its entirety on release on his late night show on Radio One in the UK. I hadn’t heard anything like it before and it ‘blew my mind’ (man!). I guess most people have that ‘one’ album that changed their life. ‘Meddle’ was that one for me. I just had to own a copy. It still stands the test of time today.

“Music is the universal language of mankind” – Henry Wadsworth Longfellow (1807‑1882)


Tailpiece

Well, there you have it. That turned out longer than I’d anticipated and took more time than I had allowed for. I haven’t made much time or space for writing fiction so far. Sigh. Note to self… be more succinct, pithy, brief, concise, epigrammatic, etc. Second note to self… use less tautology.

So, a new perspective and a new side venture for CRAVE Guitars. Not a core CRAVE Guitars activity but a definite spin‑off. ‘They’ say there is nothing like a bit of variety, so a change in style and content for a few articles can’t be a bad thing in my opinion. Right? Remember, you heard about, ‘The Distortion Diaries’ here first. Write on.

You may have noticed that I regularly splatter the odd quote throughout CRAVE Guitars articles. These aren’t just random asides for no reason; they are relevant to the exposition and, hopefully, add some essential colour to an otherwise monochrome pallet of words. This month, the selection of quotes is particularly pertinent and, I hope, a little thought‑provoking. If only my meagre, mediocre mind could articulate such inspiring ideas in so few words.

To quote actor Patrick McGoohan’s character, No. 6 in ‘The Prisoner’ (1967‑1968) TV series, “Be seeing you”.

Truth, peace, love, and guitar music be with you always. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “I would rather be an anonymous genius than a well‑known idiot”

© 2024 CRAVE Guitars – Love Vintage Guitars.

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