Prelude

GRACIOUS GREETINGS FROM YOUR HUMOROULSY HEARTY HOST. Yup. Welcome once again to a freshly minted monthly monologue for late July, high summer in the northern hemispherical portion of our little floating blue sphere. This month is something entirely new (and therefore, by inference, different), as well as a tad flippant. I thought you might like to know a little bit more about the character behind the CRAVE Guitars brand – the founder, owner, proprietor, curator, manager, roadie, mail man, web designer, social media guru, lackey and tea boy. Well, tough, I aim to remain firmly in the background, anonymous and intentionally inscrutable, letting the vintage guitar gear stand proud, front and centre, just it should.

“Everyone needs something to aim for. You can call it a challenge, or you can call it a goal. It is what makes us human. It was challenges that took us from being cavemen to reaching for the stars” – Richard Branson (1950‑)

In my May article, I briefly perplexed about a collective noun for vintage guitar collecting, collectors and vintage guitars. I then suggested that, perhaps, it is time for someone to create a name for vintage guitar collectors, suggesting, somewhat whimsically but definitely not seriously, CRAVE‑o‑holic or CRAVE‑o‑phile? CRAVE‑atalist or CRAVE‑ologist maybe? No? How about Cuitarchivist, Guitarcheologist, Guitarchitect? NB. Full disclosure: admittedly those last three were not my ideas – credit goes to the originators for getting there before me. While that topic isn’t the subject of this month’s article, it did provide some fondly flirtatious food for thought.

However, the thought of an extension of CRAVE Guitars tenacious tentacles into new nooks and crannies occurred to my feeble brainium and led, rather circuitously, to this month’s subject matter. (NB. ‘Nook and cranny’ is a medieval English idiom when castles were built with hidden passages and secret rooms. People would search for small spaces, hiding places or escape routes concealed within castle walls.)

I thought this month’s article would be mercifully brief so that I could concentrate on ‘The Distortion Diaries’. However, as usual, I got distracted by the subject matter and progress on the novel has been slower than article preparation. Sigh.

“Everything has changed, but the process of telling a story has not changed. It’s like cavemen sitting around the fire; somebody’s going to tell the story. Somebody is drawing on the wall. You’re communicating. You’re trying to learn and teach at the same time. You’re your own student and you’re your own teacher, but the process is of the communicating” – Stanley Kubrick (1928‑1999)

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Introducing… The CRAVEman Cometh

Prepare your souls for flowery prose. Taking a tangential turn, this month I am introducing my avatar, my double, my alter ego, my twin, my clone, my doppelgänger, my alternate personality (or at least one of them). So, without further ado, it’s time to say “hi” to ‘el jefe’, the prehistorically‑minded guitar‑wielding (axe‑wielding?) titular representative and future front man for CRAVE Guitars; ‘The CRAVEman’. Geddit?

These vestigial thoughts conveniently coincided with a humorous and harmonious messaging exchange with a close friend and the idea of The CRAVEman came to the fore. It was not so much an epiphany, more a lucid realisation that I could justifiably BE someone else, just for CRAVE Guitars’ expanding brand image. Much more interesting than the prospect of boring reality, eh?

“This is a story of long, long ago, when the world was just beginning… A young world, a world early in the morning of time. A hard, unfriendly world. Creatures who sit and wait. Creatures who must kill to live. And man, superior to the creatures only in his cunning” – Narrator from the motion picture, ‘One Million Years B.C.’ (1966)

The CRAVEman moniker wasn’t intended to describe a collective noun, particularly as it is used in the singular, traditionally gender bipartite fashion (apologies to the politically correct woke). However, he was created figuratively to take on the role as your esteemed narrator of CRAVE Guitar blog articles. Thus, a fantastical formulation of an indulgent irrational idea coalesced into coherency.

“There are not many men yet. Just a few tribes scattered across the wilderness. Never venturing far, unaware that other tribes exist even. Too busy with their own lives to be curious. Too frightened of the unknown to wander. Their laws are simple: the strong take everything” – Narrator from the motion picture, ‘One Million Years B.C.’ (1966)

Now, for the avid musicologists out there, the word ‘Craveman’ (note the lack of the definite article and the traditional form of capitalisation) has been used previously (see ‘CRAVE Guitars’ Album of the Month’ below). However, this article’s particular incarnation is, I believe, sufficiently differentiated and unique enough to be adopted legitimately by CRAVE Guitars.

“Visual storytelling of one kind or another has been around since cavemen were drawing on the walls” – Frank Darabont (1959‑)

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Evolution of The CRAVEman Cometh

While my true identity remains vehemently enigmatic, I am happy to hide behind a virtual caricature. While I may generally portray myself as a contemporary, relatively evolved metrosexual (male) human bean, the vaguely humorous play on words refers not only to CRAVE Guitars but also to Homo Sapien’s genetic Palaeolithic ancestors. Just for clarification, I don’t believe that I conform to the stereotypical Stone Age clichés of a prehistoric caveman (with or without a guitar). Grunt!

“Nnn?” – The character Loana played by Raquel Welch in the motion picture, ‘One Million Years B.C.’ (1966)

However, it can be amusing to conform to or to subvert stereotypes, if only to reinforce prejudicial preconceptions. Grunt! I have to state for the record, that The CRAVEman is a loving, peaceful individual, reticent to engage in aggression, thus representing an archetype for a semi‑civilised new age Stone Age hippy. He may even partake of a little bud from the flowering plant, Cannabis sativa for an occaional chill out. Legend. He doesn’t need a spear or a club, just one of his many trusty CRAVE Guitars and a healthy respect for his environment. Grunt! (Ed: OK, we get the idea, move on)

“I think that weddings have probably been crashed since the beginning of time. Cavemen crashed them. You go to meet girls. It makes sense” – Christopher Walken (1943‑)

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The use of AI for The Craveman Cometh

As you may know, CRAVE Guitars has dabbled with the subject of artificial intelligence (AI) before. For background information, CRAVE Guitars’ focused on AI generally and in relation to vintage guitars last year (2024). A bit has changed over the course of 12+ months. If you wish to view or review the material, follow the links below (each link opens in a new tab):

March 2024 – Artificial Intelligence takes on Vintage Guitars: Part I
April 2024 – Artificial Intelligence takes on Vintage Guitars: Part II
May 2024 – Artificial Intelligence takes on Vintage Guitars: Part III

While this article is principally about The CRAVEman, the use of AI to illustrate him is simply a convenient means to the storytelling end. The short video clip of The CRAVEman (see below) is also my first venture into AI video. Good to know that the technology is being used for altruistically enhancing human civilisation, eh?

The upside is that there are plenty of images this month. While I consider myself a reasonably creative character, my artistic skills remain woefully under‑developed, so I admit that I resorted to AI image generation for the majority of visual representations this month. Apologies to all genuine artists out there, I simply can’t afford your authenticity. While the images look very much of their type (still not convinced), they serve a specific purpose here, to conjure up and to evoke The CRAVEman avatar in the collective consciousness within the growing CRAVE Guitars virtual space (Ed: The CRAVEverse then?). Time to stop with the prosaic narrative and enter CRAVEworld. Ready or not, here he is (finally), The CRAVEman Cometh.

“Women love hairy men. Cavemen were the sexiest men in history” – Leslie Mann (1972‑)

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The Adventures of the CRAVEman Cometh

On this occasion folks, I am going to let you, the reader(s), do the hard work for once. Also unusually, the majority of this article is pictorial and the ‘story’, as such, is essentially just a series of captions for you to use your imagination and fill in the intentional blanks.

To set the scene, I may need to suggest a bit of factual context about the world within which The CRAVEman might exist. This is necessary if only to provide a rich background stage on which he can perform his adventures for you.

“Captain CAAAAAVEMANNNN!” – Captain Caveman (animated character voiced by Mel Blanc, 1977‑1980)

Imagine the life and times of The CRAVEman in the Upper Palaeolithic Era (c.50,000‑9,600BCE), which was notable for its significant increase in the diversity and complexity of community organisation. It also saw the emergence of artistic endeavour, such as cave paintings and carvings, indicating a marked development in primitive culture beyond the immediate necessities of survival.

Early humans primarily lived as nomadic hunter‑gatherers. They relied on hunting wild animals and gathering edible plants, both of which required a good understanding of their surroundings. The roaming lifestyle of social groups was essential, as they followed animal migrations, seasonal plant growth and climate.

Nascent human societies were typically organised in small groups or bands, with a relatively simple division of labour. Men often hunted for food and defended their group, while women gathered plants and cared for children. Resources were shared communally, as part of a generally egalitarian but still hierarchical paternalistic social structure.

The development of basic tools included the use of materials like bone, antler and stone, which became crucial for survival. Tools were used for various tasks, including butchering animals, cutting plants and crafting other implements. The mastery of fire also began to play a significant part in daily life, providing warmth, protection and a means to cook food. The Palaeolithic (the Old Stone Age) was followed by the Mesolithic and Neolithic (Middle and New Stone Ages respectively) periods, characterised by the development of permanent settlements, the rise of agriculture and the domestication of animals.

“Man is a tool-using animal. Without tools he is nothing, with tools he is all” – Thomas Carlyle (1795‑1881)

Now for the small but essential matter of the suspension of disbelief. Please bear with me while I veer away from verisimilitude. The premise is a blatant, intentionally clumsy and cartoonish cultural and chronological clash (Ed: alliteration abounds!). The plucky, fantastical CRAVEman collects and plays (electric) guitars (now vintage of course)! He also plays in a rock (sic!) band. Sadly for him, he doesn’t seem to have a CRAVEwife, or CRAVEgirlfriend (yet), not even a CRAVEgroupie or three. Just don’t ask too many awkward questions about coherence or attempt to rationalise the incongruities, ignored here for artistic license – just go with the flow and use your imagination. Get the general idea though? G‑G‑g‑great! Let’s get stoned (sic!).

Think of the pictorial sequence as a chronologically linear ‘storyline’ progression, whether portraying a day, a week, a month, a year, etc. and you begin to get the CRAVEworld concept (Ed: time to record a prog album?). When following The Adventures of The CRAVEman Cometh, think along the lines of comic strip panels minus the unnecessary narrative ‘speech bubbles’ – well, our prehistoric ancestors’ vocabulary was a bit, erm, stunted, at best. I’m sure you can apply the occasional, “grunt!” if you wish to supplement the visuals with auditory accents. Alternatively, the following could be thought of as a rough storyboard outline for a motion picture film screenplay (if only).

The opportunities for The CRAVEman imaginings are boundless. I wish I had the time, effort and genuine creativity to make a proper ‘thing’ of this particular spinoff. Remember though that The CRAVEman Cometh and his story is now undeniably CRAVE Guitars’ IP.

“I work hard all day, too, and what do I get? A lot of yak from you. You at least get out everyday, see things, talk to people. I never get out of this cave” – Wilma Flintstone from ‘The Flintstones’ (1960‑1966)

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A Day/Week/Month/Year in the Life of The CRAVEman

About time too! Let us prevaricate, procrastinate, beat about the bush, dilly dally, delay and obfuscate no longer. We are about to embark on the positively pulchritudinous prehistoric adventures of The CRAVEman. Settle in and enjoy.

New Dawn Sunrise – Having recently roused from his Stone Age slumbers, dreams of being a Rock God left long behind, The CRAVEman looks out upon CRAVEworld, his immense territorial domain as the sun rises on a shiny brand new day. It looks promising weather for undertaking his intended tasks for the day ahead. His role is to ensure his tribe’s survival in a testing world.

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Neighbourly Greeting – Prior to heading out on his daily mission, he engages amiably with his thriving social group. Relationships are largely cordial, marred only by lusty competition for unattached CRAVEgirls. The CRAVEman agrees the imperatives and priorities for the day’s assignment.

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Ready To Head Out – Having readied himself for his daily quest, The CRAVEman mentally prepares himself for whatever challenges he is likely to face in the wilderness. A moment of serious reflection taken as he formulates a basic plan to make the most of the opportunities available to him.

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Outbound Commute – Having long since exhausted all available resources close to home, The CRAVEman has to travel further afield to find what he and his group needs. Fortunately, his domesticated heavy horse makes crossing distance and uneven terrain easier. His faithful hound accompanies him.

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Rocky Mountain Way Snowy Explorer – On a lengthy expedition, The CRAVEman has to cross a challenging and unfamiliar landscape including hostile snow and ice high up in the mountains. The grunting weather is severe. Unsure what he might find, he sets out on foot to explore.

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Fishing in Bear Country – After the mountain pass, The CRAVEman descends into a valley carved out by river erosion, He attempts to use his crude tools to catch any fish that may swim past, taking care to avoid other predators after the same quarry in this area of nutritional abundance. Grunting bears!

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Mammoth Hunting on the Plain – Having not caught much in the way of fish from the river valley, The CRAVEman heads out onto the plains in the hope of hunting larger game. The massive mammoths he encounters are more than he can take on alone. Onward he goes, leaving the prospect of grunting mammoth steaks for another day.

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Faraway Foraging in the Grassland – Having been unsuccessful hunting fish and animal prey on the plains, The CRAVEman resorts to the grasslands on the edge of ancient woodland to forage for edible plants and berries to take back to his kinfolk. He cannot go home empty handed.

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Defending the Tribe – Every so often, The CRAVEman’s group encounters other tribes, each determined to defend their own territory. Rarely do these grunting confrontations end in conflict. There is plenty of posturing and shows of power intended to sustain a status quo. Occasionally, tribes come together for competitive but friendly rock band competitions.

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Homebound Commute – After a long day’s travails exploring in the mountains, fishing in river valleys, hunting on the plains, foraging in grassland and defending his community from interlopers, a weary The CRAVEman heads homeward on his trusty heavy horse with his faithful dog in close pursuit.

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Cooking Pot Blues – Having secured enough food for his contribution to his community’s sustenance, The CRAVEman prepares and cooks his own meal. He would have preferred a meatier and tastier menu but grunting plant food will have to do on this occasion. A tad disappointed, he plays a lugubrious lament while waiting for his supper to stew.

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Rock Guitar Practice – Knowing that he has some serious performance time ahead of him, The CRAVEman cannot let up on practicing his hard rock music chops. It takes all his concentration to keep his musical talents up to scratch.

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Big Cat Interruption – What the grunt! No peace for the wicked. The CRAVEman’s guitar practice is rudely interrupted by a familiar local big kitty. He may look fearsome but that is just playful exuberance. There is mutual benefit to the tribe and their ‘pet’ feline’s informal collaboration.

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Rock Guitar Practice Resumed – Having settled the big kitty down for a cat nap, The CRAVEman can resume his studious guitar practice in readiness for a forthcoming rock gig. More hard work. The demands and burdens of a Stone Age Rock God never ceases.

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Rock Band Rehearsal – Having been through his intensive practice regime, The CRAVEman sets about gathering his rock band members together for an impromptu rock & rock rehearsal. Unrealised aspirations of Rock Godness abound and rehearsals go well, if a bit chaotic. Lyrics are certainly not their strong point! Grunt!

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Rock Festival Rain – For grunt’s sake! It had to happen, The CRAVEman’s band gets to play an outdoor gig and it grunting well rains on them mid performance, thinning what little crowd they had gathered to listen and appreciate his guitar playing skills. A typical rock festival experience over the ages. A veritable Stone Age Glastonbury experience. Grunting bad weather.

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Cave Painting – In order to commemorate The CRAVEman’s contribution to his small community, the local rock ‘journalist’ does his best as a pictographic designer. He poses while the artist attempts to immortalise the would‑be rock legend in a cave painting. Like lyric writing, our merry group’s portrait skills leave something to be desired.

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Over The Sea and Far Away Sunset – At long last, The CRAVEman’s long and arduous day draws closer to its inevitable conclusion. He’s up on a nearby cliff admiring CRAVEworld’s beautiful sunset over the infinite sea. The preternatural landscape inspires The CRAVEman to compose his next rock song.

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Campfire Singalong – Although darkness has settled on the Stone Age camp, The CRAVEman’s musical skills are still much in need by his loyal troupe. He sits contentedly around the campfire grunting rock lullabies for a period of important social bonding between genders and generations.

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Fireside Rock Jam – Once the rock kids have gone to their caves for night time slumbers, The CRAVEman continues his musical explorations. No more intense solo practice, band rehearsal or campfire lullabies, this is pure rock music noodling for his own pleasure. Jamming for fun helps him to unwind before retiring for the night.

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Dreaming of Stone Age Rock Godness – Finally laying his weary head down to rest, The CRAVEman falls into a deep sleep with his favourite axe and his faithful canine companion both by his side. He dreams of becoming an eternal Rock God, immortalised forever for his contributions to Stone Age rock & rock music. Dream on.

Well there you have him – The CRAVEman’s first adventures in CRAVEworld in a proverbial nutshell. Short and sweet. If you don’t dig The CRAVEman’s adventures, that’s fine.

“Yabba Dabba Doo!” – Fred Flintstone from the first episode of ‘The Flintstones’, ‘The Flintstone Flyer’ (1960)

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Final Thoughts on The CRAVEman Cometh

A quick rhetorical question, why didn’t this preposterous notion occur to me before now? The simple answer is that, in hindsight, I really don’t know. Nevertheless, I feel obliged at this particular juncture to restate that this month’s article is only a bit of puerile FUN and a break from the more serious ‘business‑as‑usual’ task of writing about vintage guitars. Heck, we all have to set loose our inner hirsute hero from time to time (NB. from time to time is an English idiom dating back to at least the 16^th Century, meaning intermittently/occasionally). On this occasion, the author’s mental aberration has played out in the public domain. As usual, if you don’t like what you see here, there are plenty of other places that are after a temporal slice of your precious life.

My intention is not to require a following but to welcome those who wish to participate actively in something occasionally a little bit odd (?!). Life would be very dull without a degree of dalliance with the deviant (as long as it is harmless of course). Disclaimer, no animals (extinct or surviving) were harmed during the making of The Adventures of The CRAVEman Cometh.

“If there hadn’t been women we’d still be squatting in a cave eating raw meat, because we made civilization in order to impress our girlfriends” – Orson Welles (1915‑1985)

You may wonder what all this has to do with vintage guitars. Fair comment. Well, it is relevant by association. There would be no The CRAVEman without CRAVE Guitars and there would be no CRAVE Guitars without vintage guitars and its increasingly peculiar proprietor. Being quite frank (poor Frank comes in for a lot of stick, don’t you think?), I just cannot be bothered to justify this devious detour any further. It is what it is, like it or not. I kinda dig The CRAVEman dude, hence his appearance. Looking back, I still wonder why it took so long.

“Grunt!” – The CRAVEman (The Upper Palaeolithic, c.50,000‑9,600BCE)

Whether this little existential experiment bears further fruit, one can only speculate at this stage. He may return to obscurity or he may flourish in abundance. All is up for grabs at the moment. I kinda think he might stick around. He may even appear at a CRAVErock‑gig or CRAVErock‑festival near, where else, Stonehenge. He may even go CRAVEbusking at a stone circle near you.

“The first human being who hurled an insult instead of a stone was the founder of civilization” – Sigmund Freud (1856‑1939)

Is there any profound meaning or ancestral resemblance between The CRAVEman and me? Personally, I do not believe so, which makes him all the more endearing – he is not bound in any way by my ephemeral mortal manifestation. Put bluntly, I am (we are) perfectly comfortable and at ease with multiple identities – no mental disorder involved, honest. Seriously, for a moment though, look after your mental health and well‑being good people. This article has not featured any images of actual vintage guitars so, finally, here is a complimentary pic of The CRAVEman with his own CRAVE Guitars collection…

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The Real CRAVE Cave

After reading all this, one might think that it is 100% fiction. However, there is an itsy‑bitsy, teeny‑weeny, tiny trace of truth behind an element of the story. The CRAVEman‑cave does actually exist. Kinda. The dark, damp, dilapidated cellar of the domestic house is the would‑be home for today’s actual CRAVE Guitars family.

Regular readers will know that this has been a long‑gestating project to ‘tank’ the cellar to create a dry, warm and secure home for vintage gear. Progress has been hindered by access, technical issues and, the big, big biggy, lack of funds. So there you go, there is a smidgeon of veracity to the story. The above is the real thing, No AI this time.

“Once you were apes, yet even now man is more of an ape than any of the apes” – Friedrich Nietzsche (1844‑1900)

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CRAVE Guitars’ ‘Album of the Month’

Given this month’s reveal of the author’s newly assumed nom de guerre, ‘The CRAVEman’, it seemed appropriate that this month’s ‘Album of the Month’ should reflect an LP with an analogous title. I should emphasise here that there is no connection between CRAVE Guitars and the name of the album or its artist; it is merely coincidental and totally unintentional. However, there is no reason why this convenient happenstance should be overlooked for this article.

Ted Nugent – Craveman’ (2002): Ted Nugent’s 12^th studio album, ‘Craveman’ was released in September 2002 on Spitfire Records. The album comprises 14 tracks over 56 minutes. Even the 2^nd track is titled, ‘Crave’, lasting a monumental 6 minutes 19 seconds. Perhaps he knew I was coming! The album represents Nugent’s return to the power trio format and a more hard rock sound than previous outings. It was released five years before CRAVE Guitars became a ‘thing’ and twenty three years before The CRAVEman, so I guess he got there first.

Ted Nugent’s ‘Craveman’ is not my favourite guitar album but it’s OK I guess. However, it fits the bill for this illustrative purpose. At least it is a heavier, guitar‑centric rock album after unconvincing periods of synth pop/rock ballad material.

The music is one thing. The character behind it is another. There is no way to avoid the association. Nugent’s music will always be overshadowed by his political notoriety. There is no denying that Nugent is a controversial larger‑than‑life, take‑it‑or‑leave‑it personality and also a pretty good guitarist to boot.

Full disclosure; I have to state that and I do not agree with Mr Nugent’s political alignments, his racial stances, his propensity for gun ownership and his predisposition for slaughtering innocent animals for ‘fun’. In 2021, he stepped down from the board of directors of the NRA (the American National Rifle Association gun rights advocacy and lobby group that campaigns in defence of the USA’s out‑dated second amendment). Owning a gun is one thing, using it as a lethal weapon to kill living creatures is another. This is not an expression of any sort of liberal woke agenda, it is just a heartfelt compassion and an expression of respect for all life on our planet.

BELIEVE IN MUSIC!

“The human failing I would most like to correct is aggression. It may have had survival advantage in caveman days, to get more food, territory or a partner with whom to reproduce, but now it threatens to destroy us all” – Stephen Hawking (1942‑2018)

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Tailpiece

Well that was fun and insane in equal measure! Dumbass? Has CRAVE lost his final marble? Too much? Maybe. Maybe not. You decide. So we bid au revoir, adios, ciao and garrulous grunts from ‘The CRAVEman’ for now. Time for The CRAVEman Goeth, so to speak. I have a funny feeling that he may well return at some point in some guise or other. To mix metaphors, there is no turning back now as the genie is out of the bottle. You have been warned. A final thought… fundamentally, aren’t we all just cave men and cave women with fancy modern lifestyle trappings? Grunt!

Ultimately, as stated above, this month’s article is all just a bit of silly FUN and (at least for me) a welcome break from the norm. As a terribly telegraphed trifling tip‑off, the fictional fancies herein may just beckon a peripheral subject matter for next month’s article. So let’s wish our precious lives away and bring on August 2025 to wait and see what transpires. At the top of the article, I promised you flowery language. I think that promise was delivered in spades (NB. Another 20^th Century English idiom probably referring to the spades in a pack of cards, the dominant suit used in contract bridge. It means for something to be done beyond the norm).

Let us hope we survive long enough to endure the preposterous perils of perverted, paranoid power crazed people. Civilisation and our precious planet have been irrevocably scarred under the pretext of ‘progress’ and unconscionable conflict. Sadly. When will the moral majority stand up collectively to the corrupted and say, “no more!” before it is too late? It cannot come too soon. Apologies, didactic discourse for the month over… for now.

Truth, peace, love, and guitar music be with you always. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “They say only time will tell. When that time comes, will there be anyone around to listen?”

© 2025 CRAVE Guitars – Love Vintage Guitars.

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