June 2020 – Whazzup at CRAVE Guitars

Prelude

WELCOME BACK ONCE again guitar fans and hello to any new visitors. We are now half way through an extraordinary 2020 and the world is still turned upside down in so many concerning ways. While there may be glimmers of light at the end of the tunnel for COVID‑19, there is still a long way to go and there will be profound ramifications that it will leave in its sizeable wake. At the end of last year, we had no inclination as to what was about to befall, yet here we are now. Perhaps us hooman beans really aren’t as clever as we seem to think we are (shock, horror – hold the front page!). It seems that we also still have some way to go before all people are deemed equal and can live their lives freely, responsibly and peacefully. The first half of 2020 has passed by very quickly and, frankly, good riddance to it. I don’t like wishing life away but it has been 6 months that I’m sure we could all have done without, everything being on‑hold.

Well, here we are and no more historical facts, quotes or predictions on which to ponder this month. I said at the very end of the last article that I would get back to pontificating about ‘cool & rare American vintage electric’ guitars and, at last, I can deliver on that promise/threat (delete as applicable).

There are 3 themes on which I’d like to embark this month. Firstly, I mentioned in my December 2019 article that I had bought some gear (big surprise… not) during last year but I didn’t go any further than to list what they were, without any indication as to the whys and wherefores behind the spending spree. Secondly, after 18 months, most of the 42 repatriated guitars have now been properly assessed and worked through as far as I am able. So far, I haven’t given any real sense about what I found and what I learnt from the exercise. Thirdly, there have been a number of purchases during the first half of 2020 and in due course I can reveal what those are and how they relate both to the existing ‘collection’ and to the ‘wanted’ list from that same December 2019 end‑of‑year/look‑forward roundup.

I think that there is more than enough material to occupy one article, so without further ado, let us begin at the beginning. Sitting comfortably? Good. Then, we’ll begin…

2019 CRAVE Guitars’ Purchases

An Introduction to the 2019 CRAVE Guitars

2019 was certainly an interesting year. Due to circumstances, I started out not anticipating much in the way of guitar purchases. The relatively modest vintage guitar ‘wanted’ list from December 2018 included a Danelectro of some sort, a Fender Starcaster and a Gibson Melody Maker. These had all featured on the target list for more than one year, so it seemed a fairly realistic expectation. What actually happened was a bit more fruitful than I foresaw and I think it deserves some rationale to indicate why they weren’t random purchases. In fact, 2019 resulted in nine new additions to the CRAVE Guitars family, spanning five decades (1940s‑1980s with at least one from each). I couldn’t really afford the outlay but, although it meant sacrifices in other areas, it has probably been worth a bit of hardship. I hope you find this array of short stories moderately interesting.

1982 Fender Bullet H2

This is what happened when esteemed Fender designer John Page was tasked with creating a low cost student model to carry the ‘Made in U.S.A.’ decal and replace the outgoing Mustang and Musicmaster? The result was the Fender Bullet. I’d already acquired a 1981 Fender Bullet which was essentially a Telecaster‑on‑a‑budget model. Several aspects of the first iteration intrigued me and I set about looking for a second generation model, with the more Stratocaster‑like body outline. Initially, I was looking for a ‘standard’ one with twin single coil pickups and the integrated bent steel pick guard and bridge assembly, just like the ‘Tele’ Bullet. Instead, I found a cool Fender Bullet H2 in great all‑original condition in very smart red and white with a maple neck. This version has a more robust standard integrated hardtail bridge/tailpiece with through‑body stringing. The H2 features what at first glance appear to be standard twin ‘humbuckers’. However, looks can be deceiving. The pickups aren’t actually traditional humbuckers – they are actually 4 single coil pickups arranged as two pairs in humbucking configuration. In addition to a normal 3‑way pickup selector switch, the H2 has two additional buttons that ‘split’ the humbucking pickup pairs to give a wide range of tonal options including genuine single coil sounds (unlike most tapped or split humbuckers). When it arrived, one of the 4 pickups wasn’t working and it had to be sent to a pickup expert to fix. Thankfully, it was a weak connection between the coil and pickup lead, so easily sorted. Like the earlier Bullet, the H2 has a very nice standard Telecaster neck. The diverse sounds available from this guitar are nothing short of remarkable and it makes me wonder why this particular unique configuration hasn’t been widely used since. The early USA‑made Bullets were misunderstood and tend to attract a lot of unfair criticism from purists. As a result, like the Fender Leads of the time, they weren’t manufactured for long. Judging it on its own terms, this is really not the cheap Stratocaster imitation it may seem at first glance. I realised that the Fender Bullet H2s are both cool and quite rare, so fit the CRAVE criteria. I never envisaged that it would be so fascinating and collectable while still being affordable. This Bullet H2 came with its original (if battered and stickered) Original Hard Shell Case (OHSC).

1975 Fender Starcaster

The Fender Starcaster (and, no, that isn’t a spelling error) has been a long‑standing ‘wanted’ guitar, ever since I got a 1960s Coronado. There is very little similarity between the two models but as there are very few semi‑acoustic electrics in the brand’s history, I was once again curious. Unusually, I bought this one from a retailer, so I probably paid more than I normally would have considered but it was worth it. Where the Coronado is fully hollow, the Starcaster has a solid centre block running under the pickups and the massive hardtail bridge/tailpiece assembly. Surprisingly, the Starcaster has through‑body stringing like a Telecaster. While the Coronado has DeArmond single coil pickups, the Starcaster uses the sublime Seth Lover ‘wide range’ humbuckers as used on several Telecaster variants from the 1970s. While both the Coronado and the Starcaster use bolt on maple necks, they are, again, very different and the latter is unique to the model with a maple fingerboard. Both the Coronado and Starcaster were reissued by Fender in 2013 although neither are a patch on the originals. The vintage Starcasters are instantly recognisable because of the distinctive bridge assembly and the 5 controls (2 volume, 2 tone plus master volume). When going over the guitar on arrival, I found it was a rare very early 1975 (pre‑production?) model. It has been well used but is still in remarkably good condition with the sort of genuine patina that only age can bestow. The tobacco sunburst and sunburst flame maple is just gorgeous. It is also a fantastic guitar to play with a great neck and I really like the (in‑vogue) offset body shape. Even better, it doesn’t play or sound like any other Fender, ever made. The Starcaster didn’t prove popular on its original release and wasn’t produced for long before being quietly discontinued in 1982. I can understand why it didn’t sell in large numbers but that misses the point about its exclusive charms. Make no mistake, the Starcaster is a high quality instrument just waiting to be rediscovered. This beauty is not to be confused with cheapo far‑eastern Strat imitations from the 2000s that unfortunately carried the ‘Starcaster by Fender’ moniker. The case, while vintage, is not an original Fender Starcaster case. Obtaining a Fender Starcaster was a long‑standing aspiration achieved, which can now be removed from the ‘wanted’ list. These babies are now becoming extortionately expensive on the vintage market, as the ‘collectorati’ are now cottoning onto them. Seems I got this one just about in time‑ish.

1979 Fender Stratocaster Anniversary

I already have a 1977 Stratocaster hardtail and I was kinda looking around for one from the early 1970s with a vibrato before they become unaffordable (rapidly heading that way now). Along the way, I became distracted by the 1979 Anniversary Stratocaster. I missed out on a couple before I finally attained one (once again at a higher price than I intended, unfortunately). The Anniversary is distinctive in that it was Fender’s first foray into limited edition commemorative models, celebrating 25 years since the original Stratocaster’s introduction in 1954. I was attracted by the classic look of silver, black and maple fingerboard. Whether one can regard a massive 10,000 examples as a ‘limited edition’ is debatable. It also comes with a very unsubtle ‘Anniversary’ logo emblazoned on the bass horn plus a much more understated 25th anniversary neck plate which carries its serial/issue number. This one comes with its original certificate of authenticity and most (but not quite all) of its case candy, as well as its ABS OHSC, all of which is nice to have. Like all Anniversary models, this one is heavy at 10lbs (4.6kgs) but I can live with that because of the part this model plays in electric guitar heritage. It looks cool, sounds great and plays very nicely, although the action is a little high. Fundamentally, though, it is essentially a standard Stratocaster with a few aesthetic embellishments. This guitar is in excellent, almost mint condition, which suggests that it was kept as a memento rather than an instrument to be played, which in my view is sacrilege. These aren’t especially rare instruments and many purists would say they aren’t cool. Well, I’m going to stand my ground and say that I like it, which is why it now has a safe home here at CRAVE Guitars.

1983 Fender Stratocaster Elite

This is the first of a pair of Fender Elites that I bought in 2019 (and the second Stratocaster!), both of which I think are quite desirable. As background, the Elite series was only produced in 1982 and 1983 before it was withdrawn shortly before CBS sold Fender in 1984. It is the innovative electronics that really set the Elites apart. The signal chain starts with 3 ‘noiseless’ single coil pickups including an additional dummy coil to reduce hum. These pickups are distinguishable by the Fender logo covers with no visible pole pieces. Instead of a 5‑way pickup selector switch, there are 3 on/off buttons, 1 for each pickup, giving 8 permutations in all (including all ‘off’). This arrangement provides easy access to more sounds than the standard Stratocaster of the time. The switching is unusual but also very intuitive (far better than Fender’s current S‑1 switching). The signal then passes through an on‑board active pre‑amp powered by a 9V battery. The controls are different too and not just the nice soft‑touch logo knobs. There is the usual single master volume complemented by two master tone controls, comprising Fender’s propriety MDX (MiD‑range eXpander) boost and TBX (Treble/Bass eXpander) circuit. The Strat’s iconic jack plate is also absent, with the output moved to the body edge. The bridge assembly is also unique, here it is a top‑loading hardtail Fender Freeflyte bridge. In use, it plays just like a Strat, although it is a touch on the heavy side. The sounds though are, as you might expect, quite different from a normal Stratocaster. Before the purists clamour with cries of sacrilegious iconoclasm, the electronics went on, albeit modified, to be used in both the Eric Clapton and Buddy Guy signature guitars, so the Elite wasn’t an abortive experiment. This example looks particularly cool in creamy Olympic White with a lovely rosewood fingerboard. This Elite is in lovely all‑original excellent condition and comes with its ABS OHSC. Like many 1970s and 1980s Fenders, these are now becoming more desirable on the vintage market. These original Elites are not to be confused with the similarly named but otherwise standard Elite series instruments issued by Fender between 2016 and 2019.

1983 Fender Telecaster Elite

More?! OK then. Onto the second in the pair of Fender Elites. This one is a 1983 Telecaster Elite in lovely translucent Sienna Burst with a gorgeous rosewood fingerboard. Like the Stratocaster Elite, it is a fascinating variant on the classic design. The electronics here comprise dual‑coil noise‑cancelling Alnico 2 pickups routed through an on‑board active 9V preamp with 2 volume controls allied to the same MDX (mid‑range) and TBX (high‑range) tone controls as found on the Stratocaster Elite. Like its sister model, it has the unique top‑loading hardtail Fender Freeflyte bridge. The body has cool single binding on the top edge, similar to the original Custom Telecaster from the 1960s. For some inexplicable reason, the designers at Fender felt that a Telecaster would look good with a Les Paul‑like scratchplate. They were wrong, it doesn’t. Fortunately, the scratchplate was provided in the case, rather than being attached and even then, it could be stuck on with double‑sided tape. Personally, I prefer it without the scratchplate, revealing the woodgrain through the finish. Like the Stratocaster, the Telecaster is a touch on the heavy side but I can forgive that because of its unique position within the Fender canon. This little beauty is in near mint condition and includes its OHSC. The Elite is far from your average Telecaster and, on my unending quest for something cool and rare, it has found a good home here at CRAVE Guitars. Both Elite models (and there was also a Precision bass in the range as well) are harder to come across than standard models, so the prices tend to reflect their relative scarcity. The Elites are unequivocally ‘curio’ guitars from the last dying days of Fender’s notorious CBS era, so they tend to be frowned upon by purists, which makes them all the more appealing to the maverick side of my enduring addiction to the quirky and idiosyncratic guitars from a generally unloved period of guitar history.

1947 Gibson ES-150

Thus, we move onto the ‘Big G’. The author sadly hit one of those dreaded ‘big birthdays’ in 2019 and without much else to celebrate, I figured that I would mark my passing years with something self‑indulgent. I had been keeping my eyes peeled for a vintage Gibson ES‑150 for several years and watching as the prices escalated to, frankly, silly levels. I couldn’t afford one of the carved top pre‑war models with the Charlie Christian pickup, so I was looking around for a newer model, which would be cheaper. For those that may not know, the Gibson ES‑150 was introduced in 1936 and is acknowledged as the first commercially successful electric Spanish guitar. I eventually found a lovely 1947 ES‑150 from the first year of post‑war production and sporting a single P90 pickup. This one was way, way more expensive than I could normally justify so, because of my impending mortality, I was tempted to go for it. In fact, it is the most I’ve ever spent on a single instrument to‑date. This ES‑150 was residing in Italy, so I imported it before Brexit shuts down all opportunities to access vintage fare from our European colleagues. Owning a really old hollow body non‑cutaway jazz guitar is new territory for me, so it was with some trepidation and excitement that I was delving into this particular art form. The guitar itself is in fine all‑original condition with just surface crazing to the lovely sunburst nitrocellulose finish. There is no serial number or Factory Order Number (FON) which, along with the features, dates it to 1947. Playing it is a different experience altogether, as it needs heavy semi‑flat wound strings to get the laminated top vibrating. Then there is the limited upper fret access to contend with, so it takes some time to acclimatise to the technique. Being deep‑bodied and fully hollow, this one actually works quite well as an acoustic jazz guitar too. As you may know, I really like single pickup guitars, so there is less to get in the way of pure P90 tone. The ES‑150 is currently a bit of an outlier within the CRAVE Guitars family. One thing is for sure, it isn’t going anywhere anytime soon. Definitely not the ideal guitar of choice for metal heads though.

1965 Gibson Melody Maker

This 1965 Melody Maker was a bit of a gap filling exercise. Between 1959 and 1971, Gibson released four versions of their ‘student’ guitar, the Melody Maker. The first was a single cutaway Les Paul shape (1959‑1961), the second was a unique and really cute double cutaway model (1961‑1965), the third iteration was a somewhat crude and short‑lived double cutaway model (1965‑1966) and the final generation was SG‑shaped (1967‑1971). This is one of the rather ‘ugly duckling’ models from 1965 (weirdly often called the ‘type 2’, even though it’s the third body shape), which completes the set. The Melody Maker comprises a slab mahogany body with double cutaways, a set mahogany neck with the typical narrow headstock, one single coil pickup, and comes in a reserved cherry nitrocellulose finish. Unsurprisingly, this model has never been reissued by Gibson, although there has been a Joan Jett signature guitar. The Melody Maker name has re‑appeared a number of times since the 1960s. This example is not in pristine shape but is all‑original and it comes with its OHSC. At least this one hasn’t been butchered over the years unlike many. I was shocked that a recent guitar magazine article (which I won’t name but they really should know better) was recommending that the vintage Melody Maker body should be routed and the pickup replaced with a P90 or humbucker! Unbelievable and indefensible! I think that the narrow single coil pickups give the Melody Maker a distinct tone, which is very underrated by purists. Melody Makers are unique in the Gibson history books and unmolested examples deserve much more credit in my view. They are made from the same materials in the same Kalamazoo factory by the same people as other highly prized models and should be regarded (and treated) as worthy vintage instruments in their own right. They are very light and resonant, making them really easy to pick up and play. Compared to many Gibsons from the 1960s, Melody Makers are still relatively affordable on the vintage market and represent a good starting point for people interested in collecting vintage guitars from a major American brand. Personally, I have to admit that I am not a huge fan of this pointy body shape but now that I own one, it is growing on me.

1989 PRS Classic Electric

Having dipped my toes into the world of Paul Reed Smith (PRS) guitars with an elegant 1988 PRS Standard, I was looking around for other early hand‑finished guitars that were made in PRS’s original facility in Annapolis, Maryland. These early, so‑called ‘pre‑factory’ models are becoming increasingly collectable, especially as they are now beginning to get to vintage age (and price!). The early PRS Customs are becoming incredibly expensive, so my eyes settled on an early PRS model that was initially called the Classic Electric when introduced in 1989. The model was swiftly renamed as the CE after a legal dispute with Peavey over the original name. NB. The CE is not to be confused with the far Eastern PRS SE (‘Student Edition’) guitars. I also had my sights set on the early solid Electric Blue metallic finish, which I think is stunningly beautiful. This example is a very early Classic Electric, being only the 473rd guitar off the production line, distinguished by its 24‑fret, bolt‑on maple neck and the plain headstock carrying the block ‘PRS Electric’ logo (soon to change to the familiar modern ‘Paul Reed Smith’ signature script logo). There are quite a few marks including one significant ding to the body and the finish on the back of the neck has worn down. The wear indicates that it has been well played, which is often a sign of a soundly put together instrument. OK, it doesn’t have the flashy flame or quilted maple cap, faux binding, bird inlays or set neck but it is still a very creditable guitar that plays very well and sounds great. The CE is one of those under‑the‑radar PRSs that the collectors tend to overlook, although genuine owners praise them very highly. PRS finally got around to re‑releasing the bolt‑on CE model in 2016 but the new ones really aren’t the same as these early ‘handmade’ examples. Despite the wear and tear, it is all‑original and comes with its OHSC but no case candy. You can’t have everything. A vintage PRS Custom to add to the Standard and Classic Electric sadly has to remain on the wish list for the time being.

1959 Silvertone 1304

I had a bit of a mad spell towards the end of the year when I was buying several guitars for the sake of it. I was looking for a vintage Danelectro and came across this funky little 1959 Silvertone 1304 with its single cutaway and dowdy brown finish. It is very similar to the Danelectro U1 (differentiated by pickup position and headstock logo), which is no surprise seeing that Danelectro manufactured Silvertone guitars for the Sears & Roebuck retail and mail order company at the time. The 1304 is actually a pretty rare model being only available in Sears & Roebuck’s ‘Wish Book’ Christmas catalogue and related advertising of 1958, 1959 and 1960. The neck and familiar ‘coke bottle’ headstock is also rare, being finished in natural, rather than colour matched to the body, apparently due to supply shortages at the time. It also has the circular electrics cover on the back and the squared off neck joint that confirms its age and lineage. The ever present Lipstick pickup and body‑edge tape will be familiar to Danelectro fans. It also feels, plays and sounds just like you’d expect a vintage Danelectro from the 1950s, i.e. great. This was the last of the Danelectro single cutaway body shapes before they moved to double cutaways in the 1960s. The single pickup and simple controls let you focus on playing and getting the most out of a very cool and groovy (and lightweight due to semi acoustic construction) instrument. It is a lot of fun to pick up and play and hard to put down. The action is a little high but that resistance actually forces one to play differently compared to a more ‘refined’ guitar. Like others in this résumé, it is in fine all‑original condition, although it sadly doesn’t come with an original 1950s case. These cool Silvertone and comparable Danelectro guitars are still amazingly affordable for vintage guitars from the so‑called ‘golden era’, perhaps because they were (generally) made in large numbers and sold to a largely undiscriminating ‘student’ audience at the time.

2019 CRAVE Amps? What Amps?

Right, that’s the 2019 guitars covered, so what else was new? Well CRAVE Amplifiers didn’t achieve anything at all in 2019 – no new additions and no losses. Nada. As it turned out, I was quite happy running two relatively similar modest little units as daily go‑to amplification during the year, a 1978 Fender Champ and a 1978 Fender Vibro Champ both in ‘silverface’ livery. Don’t underestimate these diminutive 5W Class A valve amps, they are really great for what they are. I acknowledge that I’m not a vintage amp specialist, so they are not hugely abundant here at CRAVE Guitars. Owning vintage valve amps demands space, time and effort as well as oodles of filthy lucre, so I’m not in a huge rush to buy up large numbers of vintage amps.

An Introduction to the 2019 CRAVE Effects

CRAVE Effects did a little better during 2019, although there were only five new pedals to join the clan. Having said that, two of those were outstanding examples of the type. As with amps, because I am not a vintage effect expert, I’m sticking to a few well‑known global brands from the 1960s to 1980s, rather than go too far into the realms of the unique, idiosyncratic and unusual.

1987 BOSS RV-2 Digital Reverb

It may seem heretical to many but this is the first vintage digital effect to join the CRAVE club. This Japanese BOSS RV‑2 was sought out principally because there are few vintage compact analogue reverb pedals out there. Yes there are the bulky (and expensive) vintage valve reverb tanks from the likes of Fender but I wanted something small and convenient to add an extra special dimension to the aforementioned Fender Champs, neither of which have on‑board reverb. So, a digital reverb was the way to go with this rather plain looking but flexible 1987 BOSS RV‑2. It provides a range of reverbs and it sounds quite natural without too many sibilant digital artefacts, although not quite the soft and cuddly warm tones of traditional analogue reverbs. Still, it does its job very well and it is from the right era (pre‑1990s), which is why it’s here. Interestingly, the high current draw of the digital circuitry in the RV‑2 means that it cannot be powered by batteries and requires a BOSS PSA power supply in order to do its ‘0’ and ‘1’ digi‑thing.

1969 Dallas Arbiter Fuzz Face

This is the first of two iconic classic pedals acquired in 2019. The humble but fabled English Dallas Arbiter Fuzz Face rose to stardom mainly because of none other than Jimi Hendrix. This isn’t one of the earliest Fuzz Faces that used germanium transistors but one of the first to use silicon transistors, this one dating from c.1969. It is amazing what a few cheap electronic components can end up being turned into. Truth be told, I didn’t actually intend to get this pedal. It came along via an eBay auction and I decided to take a punt and put on a (relatively) low bid and… what happened? No‑one came along at the last minute to beat me and I ended up getting it. Yikes! Yes, it was hideously expensive but not as bad as it could have been. Therefore, while it was not exactly a bargain, I suppose it was still a reasonable price for what it is. Fortunately, it delivers its fuzzy glory in all the right ways, so that’s OK then. It is in excellent all‑original condition and in perfect working order, so my initial reticence was soon overcome. It actually looks pretty cool in red too. By today’s standards, its circular form factor does take up a disproportionate amount of pedalboard real estate but, c’mon, it is a vintage fuzz pedal – what’s not to like? The original Fuzz Face was definitely a batteries only zone back in the 1960s and neither is there an LED status light to indicate when it’s on. Great though it undoubtedly is, this is clearly not one of those pedals you’d want to gig with down the local pub, that’s for sure.

1982 Ibanez PT9 Phaser

At totally the other end of the value scale from the Fuzz Face, we have a fairly widely available and averagely collectable 1982 Ibanez PT9 Phaser. CRAVE Effects has somehow accumulated more phasers than any other kind over the years and that’s probably because the late 1970s and early 1980s experienced a surfeit of these simple analogue modulation effects. Let’s be honest, your average phaser really isn’t the most exciting of guitar effects compared to what else is out there, especially in these days of ubiquitous boutique eccentricities. The PT9 is pretty utilitarian and sounds OK, but not necessarily exceptional, which is probably to damn it with faint praise. I’m guessing that Ibanez chose to change their colour scheme from the previous blue/white PT‑909 Phase Tone to the orange/black PT9 in order to compete on looks with the all‑dominating and very orange MXR Phase 90 of the time. I had been on the track of a PT9 to fill a gap in the collection for a while, so the gap was duly filled. Original PT9s are still relatively affordable phasers and they are, perhaps, a good entry point for neophytes to get into vintage effects before getting into more exclusive and expensive fare. Time to move on… Next!

1981 Ibanez TS-808 Tube Screamer Overdrive Pro

… and here is the second iconic classic pedal procured in 2019. The otherwise ordinary green Ibanez TS-808 Tube Screamer Overdrive Pro rose to hallowed status via another guitarist association, this time with the inimitable Stevie Ray Vaughan. Like the Fuzz Face, the original vintage TS‑808s are now inordinately expensive on the vintage effect market, with prices increasing all the time. This was one of those times when I felt a ‘now or never’ moment and bagged a reasonably good one dating from 1981 at just below average price. At this point, I’m going to proclaim ‘emperor’s new clothes’ and say that, while it is undoubtedly a very competent pedal, does it really deserve the unchallenged accolades above all the other competent overdrive pedals out there? Just why we guitarists spend thousands of pounds/dollars on vintage instruments and vintage valve amps and then rely on some dirt cheap solid state components to make them sound ‘better’ is beyond me. To some extent, the same goes for the Fuzz Face but at least that is a down ‘n’ dirty fuzz pedal! I understand all the well‑rehearsed arguments about compensating mid‑boost and clean low gain drive into the front end of an already cooking valve amp. Perhaps I’m missing something else obvious but I really don’t think so. I also know that it goes against the grain to defer from perceived wisdom and to test the TS‑808’s seemingly unassailable reputation. Don’t get me wrong, I’m not knocking the Tube Screamer and what it does. I just believe it is somewhat overrated for the crazy market prices being asked. Anyhow, one of the green meanies is here now and is part of the growing ranks alongside other Ibanez ‘0’ and ‘9’ series pedals. At least I no longer have to keep scanning the market endlessly for a good one at a reasonable price.

1980 MXR Micro Amp

… and right back to the other end of the value scale again with a humble 1980 MXR Micro Amp. Essentially, all a boost pedal does is to increase the signal level hitting the front end of a (valve) pre‑amp, therefore not only adding a bit of volume, but also hopefully some natural compression and a bit of smooth distortion without affecting the underlying tone. Once again, there is something of a question mark about relying on a few cheap bits of electronics to make vintage gear ‘sing’. Having said that, the Micro Amp does its job perfectly well and it can be a really useful tool in the right circumstances. However, let us be clear that it is not exactly the most exhilarating or far out stomp box out there. As an idle observation, it is funny how things come round again given long enough. Outboard pre‑amp pedals are now a ‘big thing’ in the 2020s, albeit a bit more complex than this little MXR. There are many modern‑day compact pedal pre‑amps out there, including the Hudson Electronics Broadcast, Catalinbread Epoch Pre and Fredric Effects 150 Preamp. At least the unassuming little white MXR Micro Amp doesn’t take up much pedalboard space and is oh‑so simple in operation with only a single ‘Gain’ control. Like most un‑modified MXR pedals back in 1980, the Micro Amp only eats batteries for breakfast and doesn’t come with either an LED status light or DC input.

Help Needed

Vintage guitars, effects and amps need attention from time to time to keep them working at their best. While I can undertake basic maintenance, set ups and general TLC, I know that my skills are finite. I am looking for a guitar tech or luthier who can, from time to time, take on a vintage guitar and do some sympathetic remedial work, whether it involves fretwork, electrics, repairs or whatever. I’m also looking for someone who can do occasional work on effects and amps, which is basically electronics, switches, leads, soldering, etc. With over 60 vintage guitars, more than 50 vintage effects and 6 vintage amps, I need some expert help every so often. If there is someone out there with the requisite skillset for any or all of the above, and who is local to SE Cornwall in the UK, I would be interested in making a connection. Anyone interested? Please contact me at the e-mail address at the bottom of every page on the website.

Tailpiece

Actually, I think this is a good place to pause, so I’ll stop there for now. Nine guitars and five effect pedals is enough for one month.

At this point, I must stress that I did not buy any of these items as a pecuniary investment – anyone familiar with CRAVE Guitars will know that is not my motivation. However, given that savings accounts in the UK are currently offering just 0.01% interest rate, I would prefer to be broke and have great vintage guitars, amps and effects to play with and look at. The last recession that began in 2008 apparently saw 30% wiped off the value of vintage guitars, albeit temporarily. To me, it’s still a no brainer, when funds become available, eBay here I come for some vintage gear hunting. The other thing I would add is that all of the new additions are consistent with CRAVE Guitars larger strategic grand plan to conserve ‘Cool & Rare American Vintage Electric’ guitars, amps and effects as important musical and cultural heritage. Oh, and it’s also an unhealthy obsessive addiction as well but I guess you’ve sussed that out already.

At the top of this article I mentioned that there are three themes to work through and I’ve only covered one of them. I am conscious that the ‘History of Modern Music…’ series resulted in lengthy articles and this is, compared to them, quite short. I’m also a bit fatigued by the demands of lengthy researching and writing exercises. Thus, I’ll leave the rest for future article(s). I reckon that it is best to keep these reflective articles relatively consumable. Besides, there really is no rush, is there? Are we going anywhere, anytime soon? No, I thought not.

Believe me, there is still plenty of stuff to be getting on with here at CRAVE Guitars, so I guess I’ll be getting on with stuff then. Who knows what the world will be like in the coming months. Despite the continuing stresses and challenges of COVID‑19 et al, I hope that you’ll return here in due course for your prescribed diet of diversionary diatribes. Stay home, stay safe and stay (in)sane. Remember this simple but important mantra while civilisation unravels around us, Peace, Love & Guitar Music. Until next time…

CRAVE Guitars’ ‘Quote of the Month’: “I can see where this is going because I’ve been where it went.”

© 2020 CRAVE Guitars – Love Vintage Guitars.

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December 2019 – Out With the Old, In With the Old

posted in: News, Observations, Opinion | 0

Welcome to the very end of December 2019 one and all. Due to the time of year, there is a short break in the ‘Story of Modern Music…’. After 9 straight months of factoid overload, I have taken the executive decision to take a rest and reflect on the here and now. There are other advantages of a temporary hiatus in that this article is MUCH shorter than the recent monthly detailed dissection of music history. Abnormal service will be resumed as soon as impossible.

So, that was 2019, the year that was. Not only do we end the year with this article, we also see the culmination of the ‘teenies’. Before anyone corrects me, yes, I know that technically the decades don’t change here but pretty much everyone accepts it that way, so just for once – shock, horror – I’m going with the flow. I don’t know about you but the last decade, and indeed the last 12 months, seems to have passed in a blur.

I am sure you’re fed up with the traditional lazy television programming that seems to dwell on retrospectives and lists as is usual for this time of year. You may be displeased that I’m about to do the same, although I doubt that this tangential view of existence will ever get broadcast nationally.

Personally, it’s been a really, really bad year again, with far too much pain, misery and torment, and little sign of light at the end of a (collapsed and blocked) tunnel. I genuinely cannot remember what joy or pleasure feels like. For self‑preservation, I must look to the future with some hope and positivity for a bit of much‑needed karma, justice, salvation and redemption. There, I’ve got it off my chest and I won’t bang on about it again (or maybe just a little!).

Departures in 2019

As ever, we have to say au revoir to some great guitarists who have climbed aboard that spiritual transit van to the infinite jam session with the angels (and possibly the occasional demon). In contrast to recent years, this year’s list is thankfully short, although I expect those who are on it would prefer not to be. They and their music will be missed…

  • Dick Dale, 16 March, aged 81
  • Bernie Tormé (Gillan, Ozzy Osbourne), 17 March, aged 66
  • Boon Gould (Level 42), 30 April, aged 64
  • Leon Redbone, 30 May, aged 69
  • Roky Erickson (13th Floor Elevators), 31 May, aged 71

Non-guitarist departures included:

  • Ross Lowell (the inventor of gaffer tape), 10 January, aged 92
  • Jim Dunlop Sr. (Dunlop Manufacturing), 6 February, aged 82
  • Keith Flint (The Prodigy), 4 March, aged 49
  • Scott Walker (The Walker Brothers), 22 March, aged 76
  • Dr John, 6 June, aged 77 (NB. he did play guitar regularly)
  • Ginger Baker (Cream, Blind Faith, Baker Gurvitz Army), 6 October, aged 80

Old in at CRAVE Guitars – vintage gear acquisitions in 2019

It seems to have been a better year for guitar‑related accumulation than I’d anticipated a mere 12 months ago. This is partly because of delayed house works (ggrrr!).

The trend of the last couple of years seems to be continuing, with a greater focus on the 1970s and 1980s. This is predominantly because 1960s artefacts are rapidly becoming well beyond my modest price range. Rather than pay nonsensical ‘silly money’ for older guitars just because they are old and expensive, I’m looking at what is currently a bit more reasonably priced from later decades, while also being selective about notable and interesting instruments. As you might expect, the purchases had to fit the CRAVE Guitars’ criteria (cool, rare, American, vintage electric) – the only exceptions being effect pedals from Japan and Europe. At least for the time being, some of this year’s purchases are just about ‘affordable’, while others were almost regrettably extravagantly decadent given my borderline financial disposition. Anyhoo, without further ado, time for some introductions…

CRAVE Guitars (9)

Before listing new ‘old’ arrivals, let’s just backtrack for a moment…

Example #1 – In 2016, I looked ahead and mentioned a couple of guitars on the ‘most wanted’ list. One was a 1970s Fender Starcaster and the other was a 1950s Gibson ES‑150. Perhaps not surprisingly, I failed dismally in 2017… and again in 2018.

Example #2 – In 2017 and again in 2018, I speculated about the possibility of getting a 1965 Gibson Melody Maker and… yup, failed again.

Example #3 – In 2018, I thought about finding a 1970s Fender Stratocaster and… guess what? Fail.

Remarkably, that has now changed and I managed to lay my grubby mitts on all four of the above during the last 12 months. I also went overboard just a little bit with some other spontaneous impulse buys.

So, 2019 actually saw 9 vintage guitars, covering 42 years from the 1940s to the 1980s, with at least one from each decade joining the CRAVE Guitars family. Herewith, the profligate plethora of pulchritude (apologies for the pompous alliteration)…

  • 1982 Fender Bullet H2
  • 1976 Fender Starcaster
  • 1979 Fender Stratocaster Anniversary
  • 1983 Fender Stratocaster Elite
  • 1983 Fender Telecaster Elite
  • 1947 Gibson ES-150
  • 1965 Gibson Melody Maker
  • 1989 PRS Classic Electric
  • 1959 Silvertone 1304
CRAVE New Guitar Arrivals 2019

CRAVE Amps (0)

Despite intensive but unsuccessful searches, there were no amplifiers that joined the family during 2019. Like with guitars, in both 2017 and 2018, I set out to find a 1970s ‘silverface’ Fender Princeton. To‑date, that lustful ambition remains unrequited… for now, the search goes on.

CRAVE Effects (5)

As it turned out, 2019 was a funny year for effect purchases. It was a case of quality over quantity and I did manage to lay my hands on two highly sought after iconic (and therefore exorbitantly expensive) pedals. These weren’t just gap‑filling, they have been on the ‘to do’ list for some time but considered them to be way out of my price range. Consequently, fewer budget purchases made them just about possible. They were…

  • 1987 BOSS RV-2 Digital Reverb
  • 1969 Dallas Arbiter Fuzz Face
  • 1982 Ibanez PT9 Phaser
  • 1981 Ibanez TS-808 Tube Screamer Overdrive Pro
  • 1980 MXR Micro Amp
CRAVE New Effect Arrivals 2019

Once the full ‘Story of Modern Music…’ has been published, I may well return to 2019’s purchases and explain the rationale behind what is a relatively diverse range of acquisitions.

Repatriation update

In addition to the newcomers, it was way back in January 2019 that I was pleased to welcome home 42 guitars, 40 of them vintage, from an extended period of enforced storage (long story!). I set out on an ambitious mission to re‑home them with respect and to lavish upon them some much‑needed overdue TLC. The aim is that they can once again be used for their intended purpose, which is to be played regularly. I wasn’t going to rush the exercise, so it has been a bit of a long haul. I wanted to ensure that each one was given the sensitive treatment it deserved. For some, it was just a clean‑up and a tweak here and there to set them up before they were re‑strung – job done. For others, some more intensive care was necessary and I have worked on them as far as I can take them, due to my lack of ability in the practical side of things. There are a few, however, that need more expert skills than I have to sort them out properly. Thankfully, I know my limits and don’t pretend to be a proficient technician.

So far, 32 of the 42 returnees have been tended to, which means that there are still 10 repatriated guitars still to work on. Six of these are vintage guitars and are next on the to‑do list. Another two are vintage bass guitars which I suspect both need some neck work, so they will be near the back of the queue. The privilege (?) of going last will go to the only two non‑vintage guitars which I own. In theory, being the newest, they won’t need as much remedial work done on them. Fortunately, none so far have been ruined. Some have degraded a bit more than I would have liked but there is nothing serious to be concerned about. Phew!

Once the ‘conservation’ work has been completed and they are once again in good playing condition, they have been/will be photographed and documented. Feature articles have also been drafted on each one. The intention is to update the web site to exhibit them at their best. Then, it will be just a case of playing and enjoying them.

Building works

I cannot let the dastardly year dissolve into history without making a comment about the long overdue building works to convert the house’s dark, dank cellar into a safe, secure accommodation for the guitar members of the family. Due to egregious actions of spiteful and vindictive neighbours, it had to be deferred yet again. Basically, this means that no progress whatsoever was made during 2019.

Music albums released in 2019 (40-ish)

Surprisingly, after a (very) slow start it actually seems to have been a pretty good year for new music. I was quite sceptical up to about two thirds of the way through the year, despairing that the musical landscape was becoming ever more moribund. Then, out of nowhere, there seemed to be a veritable flood of interesting music to close the year out. I bought a shed load of old and new music in 2019 and the following are the diverse highlights of this year’s releases for me. One can hope that there may be some future ‘classics’ among them.

  • !!! – Wallop
  • Amon Amarth – Beserker
  • Beck – Hyperspace
  • Jade Bird – Jade Bird
  • The Black Keys – ‘Let’s Rock’
  • Blood Red Shoes – Get Tragic
  • Cage The Elephant – Social Cues
  • J.J. Cale – Stay Around
  • Nick Cave & The Bad Seeds – Ghosteen
  • The Chemical Brothers – No Geography
  • The Comet Is Coming – Trust In The Lifeforce Of The Deep Mystery
  • Cigarettes After Sex – Cry
  • The Cinematic Orchestra – To Believe
  • Crumb – Jinx
  • The Cure – CURÆTION-25: From There To Here | From Here To There / Anniversary: 1978-2018 Live in Hyde Park
  • Dream Theater – Distance Over Time
  • Billie Eilish – When We All Fall Asleep, Where Do We Go?
  • Foals – Everything Not Saved Will Be Lost Part 1
  • Foals – Everything Not Saved Will Be Lost Part 2
  • Rory Gallagher – Blues
  • Hawkwind – All Aboard The Skylark/Acoustic Daze
  • Hot Chip – A Bath Full Of Ecstasy
  • Khruangbin – Hasta El Cielo
  • Trini Lopez – The Very Best Of Trini Lopez (compilation)
  • Membranes – What Nature Gives… Nature Takes Away
  • The Murder Capital – When I Have Fears
  • New Model Army – From Here
  • Rammstein – Rammstein
  • Lana Del Rey – Norman Fucking Rockwell!
  • Joanne Shaw Taylor – Reckless Heart
  • Sleaford Mods – Eton Alive
  • Sleater‑Kinney – The Center Won’t Hold
  • Slipknot – We Are Not Your Kind
  • Bruce Springsteen – Western Stars
  • Toro y Moi – Outer Peace
  • Robin Trower – Coming Closer To The Day
  • The Twilight Sad – It Won/t Be Like This All The Time
  • Underworld – Drift Series 1: Sampler Edition
  • Thom Yorke – ANIMA
  • Neil Young – Colorado

Plus (album-like) EP:

  • Black Stone Cherry – Black To Blues 2

Major concerts in 2019 (1):

Due to personal circumstances, there was just one major live music event in 2019:

  • Hyde Park – Bob Dylan, Neil Young, Laura Marling, Cat Power, Sam Fender

Unfortunately, even Cornwall’s local Looe Live music festival wasn’t attended, despite it being right on the doorstep.

Social Media Quotes from 2019:

Over the year, I’ve been posting thousands of snippets on Twitter and Facebook. The following are actual comments from some very nice people about CRAVE Guitars that came this way during 2019. I don’t usually get much in the way of acclaim, and neither do I seek external validation for what I do, so these kind words of feedback felt extra special to me. They are truly appreciated and, frankly, I am humbled and overwhelmed by them.

“I love the variety of artistry you tweet about. Keep it up!”

“Thanks for the history lessons every day from @CRAVE_Guitars”

“Hey you bring it every day, man! You’ve turned me on to things I’d likely not see otherwise! Keep on rocking it!”

“Great people, knowledge, posts and positive vibes to all! 5 star”

“Thank you for expanding my guitar horizons!”

“Once again, I have been enlightened by CRAVE Guitars. They don’t teach this history in college.”

“I finally went to your website and understand you so much better now… Nice collection!!! Very eclectic and impressive! Great website, Crave!”

“You post such cool guitars. Ones that I’ve never seen before. Some truly unique ones too. Keep up the great work friend, you run a great account”

“Thank you! Hats off to crave guitars!”

“Love your photos! Thank you so much!!”

“Thank you for all your fabulous postings”

“…like always Awesome posts and great follow ups I really appreciate it, Respectfully from the USA!!!”

“Crave Guitars is one classy company”

“Thx Crave this is most excellent.”

“… thank you for sharing the great guitars and posts of Rock N Roll truly enjoy checking out your page daily.”

“Love guitars. Love music. Love Crave. <3”

“… I have to give you a separate kudos for the photography. What a picture…”

“I really enjoy these trivia posts as much as the guitar pictures. Thank you”

“That’s wonderful and thank you. Awesome page”

“You should have “A Potted History of the Guitar” as a pinned tweet. I know that you’re modest, but that thing is epic.”

“You have a great Twitter page my friend and always something to learn about with your topics.”

“Congratulations with Continued Success Great Crave Guitars!!!”

“Great stuff on your Twitter page! Love it! Keep it coming!”

“Great Twitter page! Love it. Keep it up. Always great informative and interesting.”

“You have a great Twitter Page. Love it. Great stuff. Keep it up.”

“I really like your collection. it’s very impressive and interesting.

Have a great day, Crave.”

“I totally dig your archives guitars & their players! So great! 100% fan”

Also, during November 2019, Twitter followers exceeded 6,000 for the first time. A huge “thank you” is extended to everyone who has shown interest and support.

CRAVE 6,000 Twitter Followers

So… looking forward… here is what might be coming up in 2020:

There, that’s the obligatory retrospective done, so it is now time to look forward to the coming year and the start of a brand new decade.

Vintage gear for 2020

I have been very cautious over the past few years about ‘most wanted’ gear, believing that circumstances would be very different. So, this year, I’m going to be a touch more ambitious in stating what I’m searching for in 2020, although I guarantee that not everything on the list will be procured. If the building works go ahead, the list will have to be shortened. It won’t be easy but I am back on the quest for some ‘forgotten’ models, which are more difficult to source, especially in good condition in the UK. However, apart from one wild expensive aspiration, the rest should (?!?!) be a bit more ‘affordable’ than some of this year’s purchases. I am not greedy and I don’t expect to achieve the full list, so it is purely indicative and should be considered more of a direction of travel.

Guitars

  • 1960s Danelectro (no specific model)
  • 1970s Fender Bass VI
  • Any one (or more) of the ‘forgotten’ Gibsons from the 1970s or 1980s, e.g.:
    • Gibson Challenger
    • Gibson Firebrand
    • Gibson Marauder
    • Gibson S-1
    • Gibson US-1
    • Gibson Victory MVX
    • Gibson Les Paul DC XPL 400
  • 1970s Guild (S-100 and/or S-300)
  • 1970s Peavey T-60

Amps

  • 1970s ‘silverface’ Fender Princeton Reverb
  • 1970s ‘silverface’ Fender Deluxe Reverb

Effects

  • 1980s BOSS DD-2 Digital Delay
  • 1970s Colorsound/Sola Sound Tonebender (fuzz)
  • 1970s Electro‑Harmonix Bad Stone (phaser)
  • 1970s Electro‑Harmonix Small Clone (chorus)
  • 1970s MXR Micro Chorus

Help needed (x3)

I know my limitations on several fronts. It therefore makes sense to seek outside assistance with a number of up‑and‑coming key tasks. These are NOT New Year resolutions but they are effectively my self‑imposed targets for 2020. All three, however, rely on other people’s expertise.

Task #1 – I would dearly like to make progress with the long‑deferred cellar works. The first step is to understand what may be involved. If that looks promising, I may well finally proceed. I need someone who knows how to ‘tank’ a 90‑year old cellar effectively and to ensure it stays dry, warm and well‑ventilated enough for safe and secure guitar storage.

Task #2 – Routine completion of the repatriation programme should be reasonably straightforward and achievable. In terms of more involved remedial work on a number of instruments, I am looking for a competent luthier/guitar tech, experienced in working on vintage electric guitars, based local to me in south east Cornwall UK, and who would like to work with me on this extra degree of ‘restoration’.

Task #3 – In addition, I would really like to improve my guitar playing. I’m not starting from scratch but I have limited competence and confidence. I am sure I also have a number of bad habits. This means taking up guitar lessons on a one‑to‑one basis, principally for the interaction, as I’ve never got on well with self‑learning books or videos. I have never been formally trained and feel that I could do much better. I would benefit from an additional level of inspiration, technique and knowledge that a tutor could bring.

If there is anyone out there who could either help or knows someone who could help with one, two or all three of the above, please contact me. I shall report back on degree of achievement, if any, during and at the end of 2020.

Major gigs

There will be very few opportunities to see live music in 2020. However, one major concert has been lined up, which I’m really looking forward to:

  • Rammstein (Cardiff in June 2020)

Hopefully, I might get to participate in the local Looe Live festival in September.

Web Site

Another thing that I really, really must get to grips with is a long overdue major overhaul of the CRAVE Guitars’ web site. The material is there, so it will be a case of expunging the procrastination and get on with it.

Proceed to check out

I really don’t think that there is much more that I can add at this juncture, so it is time to wrap things up for 2019 and the ‘teenies’. Roll on the New Year and hope that the (roaring or whimpering) twenties are an improvement on the last 2 challenging decades.

On a broader front, one has to remain optimistic that humankind will come to its senses and live in sustainable peace, equitable prosperity and cordial harmony. One can dream.

On a practical level, ceteris paribus, I will hopefully get back to the ‘Story of Modern Music…’ next month. In the meantime, it’s back to refurbishing and playing some vintage guitars. Result!

Happy New Year/Decade everyone. Until next time…

CRAVE Guitars ‘Quote of the Month’: “The idea of peace, love and music may not have the power to change the world in the way we might hope but just think about what the world would be like without it.”

© 2019 CRAVE Guitars – Love Vintage Guitars.

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February 2019 – A General Update

posted in: News, Observations, Opinion | 0

Hello again guitar fans and welcome to anyone else who may be curious about the big wide world of guitar addiction and obsession. As the great Jimi Hendrix once proclaimed, “Music is a safe kind of high”, so I’m happy to admit my perennial affliction. I trust that 2019 is treating you all well as we begin the move from dreary winter into nascent springtime.

I don’t have any particular theme for this month, so apologies in advance are probably due for what seems to be a generally incoherent rambling round up of various bits and pieces thrown together. One beneficial consequence is that this is a shorter tome than some.

State of Guitarville 2019

In the grand scheme of things, the guitar‑centric sector of the wider music industry is a relatively small but vibrant arena. While the general shrinking and decline of the ‘business’ continues well into the post‑recession era, the core elements seem in fairly good health overall. There is cautious optimism out there within the context of an unpredictable and challenging operating environment. There has been some progress since this time last year but not as much as many commentators might have wished.

Even though I wasn’t at the event, Winter NAMM 2019 held at the end of January in Anaheim, California saw a lot of activity and relatively good business was done. There were few ground‑shaking announcements at the convention but there was the usual excitement about shiny new gear from established brands. It was reassuring to see Gibson back at NAMM after their absence in 2018 and their new CEO is making all the right noises about what to expect from the company. Let’s hope that good intentions translate into achieving the right balance between quality and price, along with appropriate innovations alongside traditional instrument manufacturing. It is interesting that some of the more contentious technologies that were being used to reposition Gibson as a lifestyle company are now likely to be jettisoned in order to re‑establish confidence about, and a focus on, what really matters to their customers.

It is hardly a surprise that digital continues to make significant inroads into the analogue domain that has been the bedrock for so many generations of musicians across the globe. With the influx of ever more convincing digital inventions, one really does have to wonder how long analogue will remain the force it has been up to now. At some point, even the most hardened of luddites will be lured to make the jump either by the metaphorical lure of the carrot or the fear of the stick. There is still some way to go before all the components in a guitarist’s signal chain provide everything that the working professional musician needs for writing, rehearsal, live and recording settings.

The advantage for CRAVE Guitars and many other vintage enthusiasts is that we generally don’t need to worry about learning the operational demands and subtleties of this new‑fangled complex digital stuff and we can stick with what worked for us when we started out, complete with all its charming analogue idiosyncrasies (?!?!). One day, soon, digital will be the default and vintage gear will become a bit like vinyl records in there will be a market for it, even if it ultimately becomes a niche for nerdy specialists. For up‑and‑coming musicians who may not know any different, though, the current‑day smorgasbord of choice is phenomenal and, although the value‑for‑money equation on some equipment can be debated, the benefits are there to be discovered and exploited.

My sense, at the beginning of 2019 is that there is a degree of consolidation in design, manufacturing, marketing and distribution. The on‑going battleground between ‘brick & mortar’ retail and Internet business is still bitterly being fought out. At some point, an equilibrium will be reached where both channels will co‑exist, even if it means that the retail experience will be different from how it is now. Many consumers still greatly value going into a physical store, looking at, trying out and talking about equipment, so they will endure, even if those establishments have to offer other value‑added services on top of the traditional mainstay of shop floor sales. Companies that rely heavily on Internet operations will find overheads increasing, margins tightening and profitability harder to come by, thereby impacting sustainability and beginning to level the playing field a bit.

As far as guitars are concerned, as mentioned above, Gibson is poised for resurgence and Fender seem to be on their game and producing some very competent and attractive models at all price points. PRS are on a creative stretch of their own and doing OK judging by headlines. Gretsch, Rickenbacker and Danelectro also seem to be faring well, perhaps needing a bit of additional cool vibe to secure their future. Rejuvenated brands like Supro and Harmony are aiming to join the ranks as ‘go to’ guitars, while many other familiar names are managing to stay afloat. Acoustically, Martin and Taylor are both actively vying for top dog status with new innovations, which ultimately means some great guitars for the consumer. The last 12 months has seen some small‑scale luthiers go under or simply disappear, which is regrettable but, sadly, not surprising given the volatile international economics of the industry.

In the amp arena, there are three major directions of travel; a) the relentless digital onslaught from the likes of Fractal, Kemper and Line6 among others, b) ranges of very good valve and solid amps from the mainstream names such as Fender, Marshall, Vox, Orange and others, including some faithful reissues of classic models, and c) the continued rise of boutique builders catering for individual tastes in small numbers. We guitarists are, though, a conservative breed. It seems that the valve is dead, long live the valve!

One area where digital is revolutionising sound is on the pedalboard, which is a current ‘big thing’. There are some astoundingly inventive ways of mangling your guitar tone, both in variations of established FX types and some intriguing all‑new creations that take advantage of digital technology. Some exciting products are appearing from the likes of Catalinbread, Strymon, Eventide, Fulltone, Thorpy, Keeley, Electro‑Harmonix and Wampler, to name just a few. If you prefer multi‑effect pedals, then you are likely to have stalwarts like Line6, Boss and Zoom in your sights. Then there are pedalboard switching systems to help you organise your complex myriad of stompers, e.g. the Gig Rig 2 and Headrush. Likewise, the ever‑improving pedalboard power supplies derive from companies such as Truetone, Voodoo Labs and MXR. Looking from the outside, there are some tremendous bits of alluring kit becoming available, way beyond the vision of manufacturers and musicians back in the 20th Century when digital was just starting out. Whatever your budget, the choice, it seems, is yours.

Music publications across the board, including the trade press, are still suffering a seemingly unstoppable shrinkage of their market. Sales of paper magazines continue to dwindle and digital subscriptions are not filling the gap. As a result, high street transactions along with the advertising revenue streams they need to survive are decreasing. As the absolute size of the readership reduces, the risk of becoming uneconomic goes up disproportionately. Strategically, there are few options available and quite what will remain once an inevitable shake‑out occurs remains to be seen. The consequence of this is that the quality of content is likely to suffer in the long term. Music industry journalism needs to adapt, although there are major challenges ahead as people find alternative ways of acquiring the information they need (or, perhaps more worryingly, not bothering at all). Although referring to something slightly different, one is reminded of a whimsical quote from Frank Zappa who suggested that, “Most rock journalism is people who can’t write interviewing people who can’t talk for people who can’t read.” Discuss…

Another area of stagnancy appears to be in the quality of music pervading distribution channels. Video/TV, radio and physical media sales are stagnant at best, while digital streaming is becoming the dominant force. This re‑jigging of supply channels, though, isn’t the issue. Although a sweeping generalisation, it seems that since the turn of the millennium music output has increased in volume and decreased in quality. While this is a highly subjective observation, it is borne out by (vaguely) reliable anecdote across generational divides. There is no doubt that there is some extremely good music being made. However, finding the glittering gems amongst the deluge of dross is difficult and, as a result, the good stuff is constantly battling to reach a mass market, thereby making success a tough task for genuine aspiring talent (rather than vacuous celebrity wannabees!). Financial rewards for artists from streaming services is a travesty and needs addressing before it’s too late. Quite how the tide can be turned to reveal new genre twists and identify the next swathe of outstanding musicians will be a challenge for the 2020s. One can hope that something will happen, as it has always has, it just remains to be seen who, what, when and where it will pop up. Another consequence of generic music produced by generic people is that the desire for genuine instruments will decrease, thereby ultimately affecting sales of guitars.

Getting back to the point, core consumer demand for music gear continues to be resilient, although customers are understandably more discerning and, as a result, potentially more fickle. Reliance on past sales and brand loyalty are continually being chipped away at by targeted marketing and tough rivalry. However, strong competition and the downward pressure on street prices can prove to be a double‑edged sword for price sensitive customers. On the whole, one thing I can easily predict is that the popularity of the guitar will persist no matter what, despite regular prognoses that ‘guitar music is dead’. Quite what the musical landscape will be like in years to come is best left for others to forecast. Whatever happens, it’s going to be an exciting time in Guitarville.

As CRAVE Guitars is based in the UK, it is incumbent on me to mention ‘Brexit’ at this point. There are NO scenarios where leaving the European Union can benefit the country or its citizens. Prices are already increasing, not only because of increased costs and perceptions of risk but also as a result of exploitative selling practices by the unscrupulous trying to secure and bank revenue before the catastrophe strikes. Things are bad enough as they are (remember ‘Rip off Britain’?) and we don’t need any further unnecessary pecuniary pressures. After the severance has occurred and whatever the outcome is of the disastrous ‘deal or no deal’ shenanigans, import barriers, tariffs and currency speculation will affect Britain’s international trade relationships without question. The risk of further recession and national isolation rank high on the concerns of many British businesses. Given the fragile nature of the UK music industry, any weaknesses and threats will be heightened and only those that are able to adapt will survive. Hypocritical UK politicians, pedalling their own prejudices while protecting their personal interests should be ashamed of the damage that will result in the short‑term and aftershocks will continue to impact on the prosperity of the country for generations to come. What is regrettable is that there will be recourse to hold the inept self‑seeking minority accountable for engineering this chaos in the first place and having no idea about how to deliver it successfully. On this basis, I am not optimistic in the slightest. I hope, however, that I am proved wrong. Personally, my view is that there can be no backtracking and we need to get on with making the most of a bad situation. End of whinge!

Repatriation Update

I covered the long‑overdue reunion of a significant proportion of CRAVE Guitars’ vintage instruments in the last article. What I didn’t do is say much about what actually came back. So… if only for completeness, here is the full list of the (42) returnees:

  • 1966 Epiphone Olympic
  • 1966 Fender Coronado II
  • 1965 Fender Duo-Sonic II
  • 1965 Fender Jaguar
  • 1965 Fender Jazzmaster
  • 1965 Fender Musicmaster II
  • 1966 Fender Mustang
  • 1972 Fender Mustang Competition
  • 1977 Fender Precision Fretless Bass
  • 1977 Fender Stratocaster
  • 1983 Fender Stratocaster Dan Smith Era
  • 1972 Fender Telecaster Thinline
  • 1973 Fender Telecaster Deluxe
  • 1974 Fender Telecaster Custom
  • 1988 Fender Telecaster
  • 1983 Gibson Corvus II
  • 1963 Gibson ES-330 TDC
  • 1985 Gibson ES-335 Dot
  • 1982 Gibson Explorer E2
  • 1983 Gibson Explorer
  • 1984 Gibson Explorer
  • 1984 Gibson Explorer Custom Shop Edition
  • 1984 Gibson Explorer ‘Union Jack’ Graphic
  • 1966 Gibson Firebird III
  • 1976 Gibson Firebird Bicentennial
  • 1980 Gibson Flying V2
  • 1975 Gibson Les Paul Standard
  • 1977 Gibson Les Paul Deluxe Gold Top
  • 1989 Gibson Les Paul Custom
  • 1998 Gibson Les Paul Standard DC
  • 2002 Gibson Les Paul Standard
  • 1961 Gibson Melody Maker D
  • 1964 Gibson Melody Maker
  • 1982 Gibson Moderne Korina Heritage
  • 1981 Gibson RD Artist
  • 1965 Gibson SG Junior
  • 1968 Gibson SG Standard
  • 1962 Gretsch 6120 Chet Atkins Double Cutaway Hollowbody
  • 1965 Gretsch 6135 Corvette
  • 1978 Music Man Stingray Bass
  • 1974 Rickenbacker 480
  • 1964 Silvertone 1449 ‘Amp in Case’

Some of the guitars have only been ‘stored’ for a short period of time but many have been incarcerated for nearly 8 years!!! It is these ‘long‑termers’ to which I will probably need to pay most attention in the coming weeks and months. While they were safe and secure, a domestic loft space is definitely not an ideal environment in which to keep vintage guitars for any length of time. The fluctuations in temperature and relative humidity over an extended period are far too great to do them any good at all. Given the circumstances at the time (back in 2011), it was a necessary urgent solution borne out of a severe predicament and I had no practical alternative. I never anticipated that it would take over 7 years to get them all back – I was clearly naïvely deluded in thinking that it would take ‘about’ 6 months at the most to sort things out! Essentially, completely rebuilding one’s entire life from scratch took considerably longer and it has been an extremely arduous journey. Still, we are where we are, none of us can turn the clock back, so one has to be positive, forward looking and take it from here. At least the precious cargo has been rescued and they are now finally back where they belong and, primarily, that is what really matters.

At the moment, the only tangible evidence of the little treasure trove listed above is several stacks of dusty guitar cases. Excitement about the potential is also tinged with an element of guarded apprehension about what will be found when the contents are properly ‘exhumed’ and examined for need of repair and sensitive renovation. If at all possible, any replacement parts needed during restoration will be of the appropriate vintage. That presents a major quandary in 2019-2020. For instance, finding and procuring period‑correct components will be both time consuming and costly. While one could be practical and use modern replacement parts, I prefer to conserve these precious historically significant instruments with genuine components that are as close as possible to the originals as I can find (and afford). Only if that approach fails will I resort to pragmatic use of new stock items. Back in the pre‑recession boom, there was little difficulty in sourcing these useful bits and pieces. Now, however, it has become considerably more difficult.

Not only are vintage spare parts and accessories hard enough to find on the usual hinterwebby platforms, decent vintage guitars and amps also seem to be increasingly scarce, at least in the UK. I’m not sure why this should be. Perhaps people are hanging onto their instruments, perhaps there’s a mistrust/dislike of the usual web sites and the way they are run, or perhaps the post‑recession/pre‑Brexit uncertainty is still suppressing supply. The laws of economics dictate that continued demand combined with a shortage of (finite) supply means only one thing… increased prices. Wading through eBay is bad enough at the best of times but UK sourcing is particularly hard work at the moment. Disadvantageous exchange rates with the USA now seem to be a permanent fixture and, on top of that, CITES is a real bane. In addition, eBay searches are flooded with Japanese items that you just know are bogus. All round it’s not much as much fun as it should be when hunting down scarce ‘most wanted’ artefacts.

I am not treating the repatriation project with any sort of hysterical urgency. The guitars have been exiled for so long that a few more weeks in their new home before I get round to them won’t do any harm. In the first month, I have only attended to 2 out of 42 guitars (1964 Gibson Melody Maker and 1966 Fender Coronado) and I have to be cautiously optimistic that there is no lasting compromise to their integrity. Phew! I hope I don’t get any nasty surprises lurking in the remaining 40 to be uncovered.

Vintage guitars really need to be played. That may be ‘stating the bleeding obvious’ but the difference after a bit of TLC and playing for a few days is phenomenal. There is a transformational change in their playability, sound, feel and looks. I wonder if this may be one reason why some people pick up a (possibly neglected) vintage guitar and find it dull, lifeless and uninspiring. When they magically come back to life again, it is both a relief and a delight. The journey of rediscovering these instruments may well explain why I’m taking my time and not getting very far very quickly. Well, that and the fact that there isn’t a local guitar tech on whom I can rely when more extensive remedial works are required. I know my limitations and any attempt on my part to mess around with repairs and adjustments that are best left to experts would almost certainly be a regrettable mistake.

Another interesting observation is that, while I wasn’t overly attached to some of the guitars all that time ago – a proportion were originally intended to become the staple of a start‑up business – I have now developed an emotional connection to them because of everything I and they have been through over the intervening years. That may be a good thing because I now value them more for what they are than what they may be worth. Also, I simply wouldn’t be able to afford many of them on today’s market, so I’m just glad to have them now. However, it means that I may well have a struggle with my conscience if CRAVE Guitars does become an economic entity and I have to break those newfound relationships. Until that time, the guitar ‘collection’ is an integral part of the family and they are definitely not for sale in the short to medium‑term. My philosophy and attitude mean that the guitars still represent a not‑for‑profit conservation of the musical heritage, rather than any sort of potential gold mine.

As previously mentioned, a pressing priority over the next few months is to provide them with proper accommodation. This means that I need a competent builder to ‘tank’ the cellar and make a suitable home for the guitars. After that, I can possibly start thinking positively about what the future of CRAVE Guitars might one day become. One step at a time.

New in at CRAVE Guitars

So that I don’t fall into the same trap as last year, here’s a quick ‘new arrival’ section. As I predicted back in December 2018, things got off to a slow start this year. In fact, there has been only one purchase in the first 2 months of 2019. Surprisingly, it was an item that was actually on the ‘wanted in 2019’ shortlist.

CRAVE Effects is a relatively modest side venture that runs alongside the guitars and amps. The Cool & Rare American Vintage Electric’ acronym doesn’t actually work 100% in this context because CRAVE Effects comprises a diverse selection of stomp boxes from around the world. Whatevs! I can break my own rules.

One of the ‘classic’ effect pedals that was notably absent was the venerable Ibanez TS‑808 Tube Screamer Overdrive Pro from Japan. This was partly because availability of both the right pedal and the resources needed to acquire it were in short supply. Good ones are few and far between and, when they do come up, they go for silly money. So when an original 1981 TS‑808 turned up on eBay UK for an aforementioned silly price, but arguably not exorbitantly so, it had to be pounced upon. Thus, the notable gap has at long last been duly filled. To think that I could have added another ‘budget’ vintage guitar for the same price as the Tube Screamer puts things into perspective.

As is often the case with vintage Tube Screamers, this example shows typical signs of use (good) but not abuse (bad), so it has just the right amount of mojo, otherwise known as ‘wear and tear’, needed to be confident that it was a safe purchase. Thankfully, apart from a replacement battery snap, it is in all‑original condition and it works very well indeed for a 38‑year old pedal, which is testament to their durability.

As anyone acquainted with my opinionated drivel (or should that be overdrivel in this case?) will know, my heretical views don’t always accord with those of the self‑appointed ‘establishment’. The original TS‑808 is good but I don’t believe it really deserves its insanely elevated and almost mythological status in the minds of many guitarists. Like numerous effects from the late 1970s and early 1980s, it can sound great or grim depending on how it’s used. It is player, guitar, effect and amp dependent, so it needs to be carefully matched in order to make it sound its best. Although new TS‑808 and TS9 reissues are not the same as the old ones, they are still very good overdrive effects. Therein lies a fundamental truth that applies equally for any stomp box made at any time – you pays your money and make your choice. Regardless of my biased view, the much‑imitated and often re‑issued Tube Screamer has become the de facto benchmark for overdrive pedals and there is no getting away from it.

The web site feature on the TS‑808 has already been prepared but, like most gear purchases over the last year, it hasn’t yet been published on the web site. Sigh! Yet another job waiting in the pipeline. Watch this space…

Sign‑off

That’s about it for February 2019. This has been a necessarily short soliloquy compared to many of my verbose outpourings. Inspiration, motivation and time have been in limited supply so far this year and articulating much of any interest at all has been a bit like hard work. Therefore, there is no point in proverbially flagellating a deceased dobbin and it is probably best to stop here for now.

That means that I can get back to the immediate task in hand, which is looking after a few vintage guitars and, hopefully, playing some of them along the way. I’m sure there will be more on this particular topic in coming months. Until next time…

CRAVE Guitars ‘Quote of the Month’: “Conscience dictates that we understand right from wrong. Imagine what mankind might achieve if we could work together rather than conflict, and what good could be done if we stopped the immense and irreparable harm we cause.”

© 2019 CRAVE Guitars – Love Vintage Guitars.

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December 2018 – What A [Deleted] Year That Was

posted in: Opinion | 0

Welcome to the 50th monthly article and the inevitable end-of-year roundup and a look back at the last 12 months. As usual with retrospective roundups, it’s a time for lists and reflective hindsight. As one year ends, another is about to kick off, so it is also an opportunity for a tentative look forward. I hope all readers had a great 2018 and have the opportunity to look forward to a positive 2019.

Overall, 2018 was a very difficult and challenging year for CRAVE Guitars. I’m not about to go into personal circumstances; suffice to say that it was immensely testing and an experience I never want to repeat. That said and out of the way, let’s get onto the end‑of‑year summary.

2018 departures:

As is forlornly inevitable, all things come to pass and this year, like every other before it, has seen the demise of some truly inspirational musicians. At this time of year it is customary to take a few moments to contemplate those guitarists that we have lost in 2018 and recall what musical treasures they have left us. Their talents will be sorely missed and it is sad to think that there will be no more distinctive music from these guys (no gals this year). Rest in Peace and forever rock the big stage in the sky. Sad losses over the last 12 months include:

  • ‘Fast’ Eddie Clarke (Motörhead), on 10th January, aged 67
  • Danny Kirwan (Fleetwood Mac) on 8th June, aged 68
  • Alan Longmuir (Bay City Rollers) on 2nd July, aged 70
  • Ed King (Lynyrd Skynyrd) on 22nd August, aged 68
  • Otis Rush on 29th September, aged 83
  • Pete Shelley (Buzzcocks) on 6 December, aged 63

Plus, there were many notable non-guitarists who are no longer with us, including:

  • Dolores O’Riordan (The Cranberries) on 15th January, aged 46
  • Mark E. Smith (The Fall) 0n 24th January, aged 60
  • Aretha Franklin on 16th August, aged 76

While nothing to do with music, I also wanted to mention that the great granddaddy of comic books, Mr. Marvel himself, Stan Lee passed away on 12th November at the age of 95. We also lost one of the world’s foremost scientists when Stephen Hawking died on 14th March, aged 76.

2018 arrivals at CRAVE Guitars

This may come as a bit of a surprise but, in the background, there were actually a number of music gear purchases during 2018. Normally, I would have covered these under ‘New In at CRAVE Guitars’ articles during the year as they happened. However, with the ‘Potted History of the Guitar’ series dominating the output, coverage of their arrival got side‑lined. Depending on how things pan out in early 2019, I may give the new arrivals a bit more of a deserved coverage. In the meantime, here is a flavourless list of what came in over the last 12 months.

Gear purchases:

Guitars (4)…

  • 1971 Fender Bronco
  • 1978 Fender Musicmaster
  • 1989 Gibson Les Paul Standard
  • 1988 PRS Standard
Guitars 2018

Amps (1)…

  • 1978 Fender Champ
1978 Fender Champ

Effects (12)…

  • 1980 BOSS CE-2 Chorus
  • 1986 BOSS PSM-5 Power Supply & Master Switch
  • 1970s Colorsound Swell (volume pedal)
  • 1998 Electro Harmonix Small Stone Phase Shifter (Russian)
  • 1999 Electro-Harmonix Big Muff p (Russian)
  • 1980 Electro-Harmonix Zipper Envelope Follower
  • 1981 Ibanez AF-201 Auto Filter
  • 1981 Ibanez GE-601 Graphic Equalizer
  • 1983 Ibanez SD9 Sonic Distortion
  • 1976 MXR Phase 45
  • 1980 MXR Six Band Graphic Equalizer
  • 1960s VOX Volume/Expression
Effects 2018

Plus… 3 pedals were also replaced during the year:

  • 1979 BOSS PH-1 Phaser
  • 1982 Ibanez AD9 Analog Delay
  • 1975 MXR Blue Box
Effect Replacements 2018

The last two years of planned and unplanned purchases seems to indicate that CRAVE Guitars is increasingly specialising in 1960s to 1980s gear. The 1960s are getting increasingly expensive for me, hence the lack of recent purchases from that particular decade. The 1970s and 1980s are often seen as an unpopular period for vintage guitars, so… for me, that’s a very good reason to focus on this period and prove the naysayers wrong. There are plenty of VERY good guitars to be had from both the 1970s and 1980s. The spotlight still accords very closely with the principle of ‘Cool & Rare American Vintage Electric’ Guitars, so I’m happy with that as a modest ambition. I’m still not running it as a business, so it is still very much a not‑for‑profit enterprise about conserving the heritage for the future.

I haven’t sold any guitar equipment this year, as is perfectly normal with a deep‑seated guitar‑affliction. However, the plan is that if planned plans go to plan, I will be selling some equipment to reinvest in the heritage, either by trading up to older/better guitars/amps/effects or perhaps just getting something new and unanticipated. Watch this space…

2018 Live concerts (2):

2018 was a sparse year for live music, so the list is short…

  • BST Hyde Park (The Cure, Interpol, GoldFrapp, Editors, Slowdive, The Twilight Sad, Pale Waves)
  • Looe Saves The Day music festival (various)

That’s it. Still, better than nothing at all.

2018 Album releases purchased (20):

2018 has proved relatively moribund at times and searching out great new music seemed harder than it should have been. There was, though, a diverse range of music from all sorts of genres. I’m always looking for cool new music to sit alongside the greats (and not so greats). Quality is variable, which is to be expected in this day and age, but there is much fun to be had discovering music both old and new, good and bad – after all, how do we recognise the greats if we don’t have the rest to compare them to? Here are the new albums from the last 12 months gracing CRAVE Guitars’ iTunes:

  • Courtney Barnett – Tell Me How You Really Feel
  • Black Label Society – Grimmest Hits
  • Buddy Guy – The Blues Is Alive And Well
  • Confidence Man – Confident Music For Confident People
  • Gaz Coombes – The World’s Strongest Man
  • The Cure – Mixed Up (Deluxe Edition – original standard release in 1990)
  • Editors – Violence
  • Tommy Emmanuel – Accomplice One
  • Ghost – Prequelle
  • Goat Girl – Goat Girl
  • Jon Hopkins – Singularity
  • Lance Lopez – Tell The Truth
  • Low – Double Negative
  • Nightmares On Wax – Shape The Future
  • Dan Patlansky – Perfection Kills
  • The Prodigy – No Tourists
  • Ry Cooder – The Prodigal Son
  • Shame – Songs Of Praise
  • Various Artists – This Is Trojan Dub (reggae)
  • Wilko Johnson – Blow Your Mind

Plus… Black Stone Cherry – Black To Blues (E.P.)

These weren’t the only purchases. They are only the 2018 album releases – I also bought quite a few albums from previous years, not included above.

Social Media

Over the last 4 years, CRAVE Guitars has posted almost 29,000 posts on social media. On 12th September 2018, CRAVE Guitars reached (and exceeded) 4,000 followers on Twitter (4,515 at the time of writing), which has taken an immense amount of hard work doing the research and building up reputation and credibility.

A big shout out to everyone who has shown an interest in the lighter entertainment side of CRAVE Guitars’ social media output. THANK YOU all! In addition to Twitter, CRAVE Guitars also has guitar‑related content on Google+, Facebook, LinkedIn, Instagram, YouTube, Pinterest, Flickr and Tumblr. Check it out.

Here are some genuine comments from Twitter followers that made me think that all the effort has been worthwhile…

“I love Crave Guitars !!!”

“… there are many who greatly appreciate your expertise and your encyclopaedic knowledge around your calling. Thank you for sharing your passion.”

“… thanks for the inspiration CRAVE Guitars.”

“Thank you for sharing your knowledge & all the beautiful guitars”

“… you post great stuff. Thanks, makes my day”

Plus… there are the usual dicks that populate the various platforms. They go with the territory I guess.

Over the year, CRAVE Guitars has showcased guitars by over 200 different guitar manufacturers working hard every day and from around the globe. The brands covered range from the famous global brands right down to individual luthiers who you may not have heard of because they make very small numbers of guitars in home workshops. I will continue to highlight the diverse range of craftsmen and women, all of whom deserve exposure in today’s highly competitive and challenging economic climate.

‘A Potted History of the Guitar’ Articles

The ‘Potted History’ series of articles took over the blog in 2018, using up 9 of the 12 months, leaving little room for other ramblings. Still, it was different from previous years and probably unlike future ones too. Variety is good.

During the year, I got some really nice unprompted testimonials on the series, so a big “Thank You” to everyone who read the blog articles and made all the research and writing meaningful. In addition, I learned a lot from doing it too. Here are some genuine comments received – thanks for your feedback…

“Thanks a million for the personal gift of your writing and pics of gorgeous guitars… You’re cool. Thanks!”

“Brilliant article, I have learnt so much.”

“Really epic article.”

“Finally read the whole series yesterday. You should turn this into a book… It was certainly worthwhile, one of those reads when you’re sorry when it ends. Hat off to you Sir for the effort.”

The ‘Potted History’ was originally intended as an entertainment piece for those that might have an interest in the general subject matter, while also having enough detail for the keen enthusiast but not so dry that it would only appeal to the clinical expert (whimsically described as ‘someone who knows more and more about less and less’). It wasn’t a forensic academic thesis, so it may not have had the requisite degree of nerd‑fodder for some. I didn’t allow comments on the articles, as I simply couldn’t cope with the interaction needed to respond to them properly.

In order to make the series more accessible and coherent, I may try to turn them into a feature on the web site. I don’t have the resources to publish them as a ‘book’, so that seems the best format, at least for the time being.

CRAVE Guitars Web Site

The CRAVE Guitars’ web site has, unfortunately been neglected this year and has hardly been updated at all, a failing that really needs to be rectified. About 15%-20% of the content needs something entirely new and about another 60% of it warrants considerably updated material. In most instances, most of the basic feature narrative has already been written and just requires finessing and the time to do it. New photos are needed for around 50% of the guitars but that requires them firstly to be relocated to ‘here’ and secondly, many of them will require essential refurbishment after a prolonged period of storage. That’s before I even begin to think about creating exciting new and creatively different ways of doing things. It’s all on the ‘to do’ list for 2019.

CRAVE Guitars Website

[Deleted] Whinge

Now that the web site is generating a lot more traffic and social media is picking up, I am getting overwhelmed by [deleted] idiots deluging my CRAVE Guitars’ e‑mail inbox with [deleted] spam and other [deleted] rubbish. I don’t [deleted] care who the [deleted] you are, if you are not interested in Cool and Rare American Vintage Electric Guitars and you are just trying to sell me your [deleted] rubbish, I will not even acknowledge your pathetic [deleted] existence so, if you [deleted] are stupid enough to read this, you know who you are, [deleted] stop wasting my life you [deleted] [deleted]. I have one very short message to you all, [deleted] off!

*Insert your profanities of choice to suit.

Home renovation

As 2018 was an extremely difficult year, no progress was made on converting the dark, damp and grotty cellar into a safe and secure home for CRAVE’s guitars. Most of the other serious structural work has, however, now been completed, so improving the cellar is the next major job on the priority list, funds permitting of course. Converting the cellar into a ‘guitar room’ is still an intention, so maybe in 2019 some headway can be made.

Looking forward to 2019

Overall prospects for 2019, sadly, look even bleaker than for 2018 with little in the way of ‘light at the end of the tunnel’. Quite what this means for CRAVE Guitars, I have no idea and, frankly, I do not wish to speculate. I will, however, endeavour to continue as long as possible and trust that things will one day turn around.

On a more positive note, what music gear tops CRAVE Guitars’ affordable vintage ‘most wanted’ list for 2019? This coming year, I will once again have to go for something modest and realistic on a tight budget. I don’t expect to get what’s on the list but, just for the sake of putting it out there, it includes…

Guitars:

  • 1960s Danelectro (no specific model)
  • 1970s Fender Stratocaster
  • 1960s Gibson Melody Maker (type 3)

Effect Pedals:

  • 1970s Electro-Harmonix Bad Stone
  • 1980s Ibanez PT9 Phaser
  • 1980s Ibanez TS-808 Tubescreamer Pro
  • 1970s MXR Micro Chorus

Amps:

  • 1970s ‘silverface’ Fender Princeton (with or without reverb)

I may have to sell one or more existing bits of gear in order to fund any purchases in 2019, which looks like it’s going to be another financially challenging 12 months.

Perhaps more importantly, many of the guitars in the ‘collection’ have been stored with a close friend for far too long while I got our act together. I am hoping that the ones that are not already here may get repatriated very soon. Even if the cellar may not be ready for them yet, the intention is to bring them home and reunite the ‘family’ again early in 2019.

Music

For 2019, I have managed to secure tickets to see Bob Dylan and Neil Young co‑headlining at Hyde Park in London for July 2019, assuming that it will be possible to go. I’ve seen Neil Young before, and very impressive he was too, but this will be my first time for Bob Dylan. The pair may be rock’s ‘old guard’ but it should still be a unique event worth witnessing.

There are no specific albums that are eagerly anticipated for 2019, so let’s just see what happens.

Musings

Much depends on capacity and resources but I am still contemplating an appropriate companion piece to the ‘Potted History’ series for 2019. All will, I hope, be revealed at some point in the New Year, ceteris paribus (but I’m not committing to exactly which New Year!). Such endeavours take up an incredible amount of time and effort. Is it really worth it? I really don’t know and it is probably not up to me to judge. The prospective audience is very limited, not only in total numbers who might read and get something from it but also whether it is pitched at the right level on the right medium to make it popular.

Conclusion

So, that just about wraps it up for another year of CRAVE Guitars’ enthusiastic and obsessive approach to conserving underdog vintage heritage guitars and generally promoting the world’s favourite instrument. It was, on the whole, a [deleted] year but one has to remain thankful for what one does have and make the most of it. Wishing you all a healthy and prosperous 2019.

If you and I are still around and still interested in 12 months’ time, why not pop back this time next year to find out if there’s been anything noteworthy to report.

I really ought to spend more time playing guitars, so perhaps it’s time to pick one up and make some noise. Until next time/next year…

CRAVE Guitars ‘Quote of the Month’: “What is so wrong about believing that peace, love and music are essential ingredients for ensuring humanity’s successful future?”

© 2018 CRAVE Guitars – Love Vintage Guitars.

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January 2018 – The State Of The Village

posted in: Observations, Opinion | 0

Welcome to 2018, albeit a tad belated. The previous CRAVE Guitars article (December 2017) was an introspective look back at 2017 and a tentative look forward to 2018. That article looked only at CRAVE Guitars’ personal experiences, apprehensions and aspirations. What it didn’t do was to look more broadly at the music industry landscape and to make some sort of sense of what’s going on out there in the global guitar village, hence the somewhat intentionally ambiguous title of this month’s article. The timing also coincides with the U.S. President’s annual State of the Union Address, so there is some rhyme to the reason. I don’t expect anyone to agree with my assessment (quite the contrary in fact), as it is purely a personal view of the world from the margins of the sector.

Looking across the whole industry, it is in a good enough state considering the severe difficulties experienced by just about every sector of the global economy over the last decade. Business has been, is now, and will remain very challenging and it will only get harder for manufacturers to achieve competitive advantage in rapidly changing markets. Things are looking positive though; maybe not everywhere but there are certainly areas of buoyancy and there is reason for optimism, generally. Yes, there are always ups and downs and it is often a case that firms need to be adapting continuously in order to stay current and relevant. There have been fundamental, structural changes taking place in the way people experience music and the likelihood is that those changes will not only continue but also accelerate as technology enables new and better ways to get into the groove. Generally, the industry is both driving innovation and meeting the needs of musicians, which is a good sign for manufacturers, distributors and consumers.

Music is the law

The thing that I keep being reminded of is that people are still actively making music and people are still listening to music; something that I believe is a universal constant that will not change. I have covered the science of music in previous articles and, as music is subject to the physical laws of the universe, it is essentially necessary for the continuation of the human condition. How and where people experience music changes but the basic (and I believe, elemental) human need for music ensures that demand will be sustained, although I hesitate to use the word ‘forever’.

“Music is a necessity. After food, air, water and warmth, music is the next necessity of life” Keith Richards (1943-)

“Music is the universal language of mankind” Henry Wadsworth Longfellow (1807‑1882)

“Music in the soul can be heard by the universe” Laozi (6th Century BCE)

The challenge for the industry in the developed world is that music, as an artistic and cultural pursuit, is discretionary and people’s ability to access music is a matter of individual choice, subject to inevitable economic constraints and lifestyle priorities. Fortunately, at least in the western countries, personal freedoms mean that music is an integral and essential part of most people’s lives. Furthermore, most post‑industrial societies recognise the value of art and culture to the well‑being of its citizens as well as being a principal contributor to the national economy – music earns a great deal of money and thereby raises a considerable amount in taxation.

An appreciation of this ‘macro’ context is important in order to evaluate what is happening on the ground at the ‘micro’ level.

Shiny, shiny new gear

That’s the ‘big picture’ set out. Now let’s start with what’s happening with new gear out there. At the time of writing, Winter NAMM 2018 in Anaheim, California has just ended and there is plenty to be excited about. NAMM is the trade show where the major manufacturers in the business sport their wares for the coming year.

Although my primary focus and main interest is with vintage guitars, as well as vintage analogue effect pedals and vintage valve amps, it may surprise to you to know that I still have a keen interest in modern gear as well. OK, so I don’t spend my meagre lucre on new musical equipment any longer but that doesn’t mean that I don’t appreciate exciting, shiny new‑fangled stuff. Like most eager G.A.S.-obsessed guitarists (you know who you are and what that acronym stands for), I am not alone in that I have the frequent pangs of lust for whizzy modern gear. I may not have the intimate knowledge of new equipment that others do, so my comments are therefore largely general and observational.

First off, the quality of equipment coming onto the market these days is extremely high and many leagues ahead of the sub‑par stuff that was available in most guitar shops when I was young, eager and willing. For people who are starting the journey of guitar discovery, it is very easy to buy a very high standard of instrument these days, even on a tight budget. The baseline is that there are very few poor guitars in today’s market. That doesn’t mean that poor examples don’t exist, of course they do. Sometimes, though, consumers can be critical of what is on offer, although this may be result of not being clear about what they need and then not making informed choices of gear. This mismatch may cause as much disappointment as bad gear per se. I regularly hear the “piece of cr*p” argument levelled at the tools of our trade and I feel that this is possibly more to do with assertive conceit to cover up a poor experience in the first place, rather than an objective evaluation of the kit itself.

Part of the reason for the bar continually being raised is the influx of mass‑produced equipment from the Far East, particularly the growth in products from China. Chinese output is in turn exerting pressure on other Pacific Rim producers, such as Korea, Indonesia, Taiwan and Malaysia to up their game in the face of stiff Asian competition. Japan has suffered economically for many years and is now facing many of the commercial squeezes that America faced several decades ago, including increasing labour, regulatory and raw material costs and increasing inability to compete on price in a saturated global market. Let’s face it, there are only so many guitars that can be sold, so if there is over‑production, this places downward pressure on costs and therefore effectively capping retail prices. Improved quality and low prices are good for the consumer but cause many headaches for many manufacturers trying to earn a living.

As a result of global trading arrangements, established American brands like Gibson, Fender, Gretsch, PRS and Danelectro will continue to take advantage of offshore production in order to compete at the lower‑cost, higher‑volume end of the market.

The over-supply of generic products at the budget end of the market does, however, open up all sorts of opportunities for the niche guitar makers who are small, agile and able to meet individual customers’ needs for something different. The boom in independent luthiers from all over the globe is a healthy phenomenon of the early 21st century. These custom builders are producing innovative and appealing guitars like never before. There are way too many small‑scale builders to mention but just take a look and you’ll discover a plethora of superb bespoke equipment just waiting to be tailored to your individual requirements. There is even a guitar show specifically showcasing small luthiers – the annual Holy Grail Guitar Show in Berlin, Germany.

The losers in this more volatile and fickle arena tend to be the mid‑sized producers of classic instruments who are constrained by their history and a certain amount of preconceived public expectation.

Gibson, in particular, has had a number of difficulties over recent years. Strategically, they are caught between a rock and a hard place with their traditional customer base being eroded by competition while not being able to create a loyal new following. The introduction of the Modern Double Cut is evidence of how Gibson continues to split opinion (NB. for what it’s worth, I like them). It may seem that Gibson doesn’t know where it is going. I would argue, though, that whatever direction it goes, it is likely to struggle, so I don’t envy the company executives who have very difficult jobs at the moment. Gibson’s custom shop is producing excellent wares but the size of that niche is limited to a relatively few well‑off discerning customers. It is Gibson’s Memphis division though, responsible for its semi‑acoustic products, that is a shining light. The Memphis plant is producing some exciting, beautifully made instruments in relatively low numbers. If they can replicate the success and reputation of their Memphis division in other areas, they may well experience a resurgence in fortunes. In the meantime, Gibson’s absence from U.S. industry trade show NAMM 2018 in favour of CES may be symptomatic of their problems. Sadly, the words ‘shoot’ and ‘foot’ spring to mind.

Conversely, Fender seems to have fared better in keeping things afloat. They have done this by rejuvenating some of their lesser known instruments (e.g. the updated offset Duo‑Sonic and Mustang, as well as the semi-acoustic Coronado) to a customer base that wasn’t generally aware of the originals. The Jaguar and Jazzmaster are also proving to be popular and very cool, especially with alternative and indie musicians. Fender is also tweaking its classics, the Strat and Tele. Fender’s, current ranges have an exciting freshness at keen price points that are attracting young players wanting to differentiate themselves from the old guard. Fender also has an advantage in material sourcing, as they generally use woods that are less exotic and therefore more available and sustainable. Compared with Gibson, Fender also has a highly lucrative amp and bass guitar business, both of which provide industry standard products. The Gretsch brand (part of the Fender empire) is also producing some very fine instruments across its key lines.

Fender therefore seems to have the upper hand of the ‘big two’ at the moment, although this could change easily and rapidly. Like Gibson, Fender could do with some credible, long‑standing all‑new guitar and bass designs to reinforce their reputation and ensure their long-term prosperity.

When this article was published, CITES (the Convention on International Trade in Endangered Species) regulations prohibiting, or at least severely limiting, the international trade in rosewood will have been in place for a whole year. The full long‑term impact of this has still to be felt. However, most guitar makers are urgently seeking viable alternatives – easier said than done. Ebony is likely to be next and who can predict what will follow after that (mahogany?). The import burden imposed by CITES has pretty much stopped CRAVE Guitars from purchasing instruments containing rosewood from outside the EU. As if importing from North America wasn’t bad enough (including dire currency exchange rates), Brexit will probably impose further barriers to buying products from the near continent. These burdensome trading restrictions are definitely not good for small enterprises like CRAVE Guitars.

Will online selling result in the disappearance of physical off‑high street guitar shops? Internet sellers will try to gain market share and brick‑built emporiums carrying expensive display stock will struggle in the same way as many other retailers grappling with the same conundrum. However, as with other parts of the retail sector, it will probably result in a mix of retail and online channels providing customers with choice about the way they buy their gear.

I always advocate actually playing something before buying but it doesn’t always suit everyone and sometimes it just isn’t possible. As an example, some of the guitars in CRAVE Guitars’ ‘collection’ simply couldn’t be sourced locally and many had to be acquired over the Internet, usually in eBay or Reverb, many from across the Atlantic or in Europe. There is obviously a risk in doing so but these can be mitigated to a degree by doing one’s homework. Diligence should always rule over desire when making unseen purchases. Even so, I have made many costly mistakes but on the whole, one develops a nous for buying guitars this way, especially when there is no alternative option.

The fad for ‘modding’ guitars is as strong as ever with many 3rd party after‑market companies producing just about anything you could ever want for your guitar, effect pedal or amp. In particular, the evolution of quality after‑market pickup manufacturers seems to have followed the growth of luthiers, focusing on quality, tone, character and individuality. Small changes can have a significant improvement to an otherwise bland, generic instrument (but realise that it may devalue a vintage piece of equipment).

Specialisation and differentiation is increasing in the accessories market as well, which includes anything from strings, leads, picks, pedalboards, cases, straps, merchandise, and just about anything else you can think of. In a similar vein, front‑of‑house concert tech such as mixing, PAs, monitoring and lighting are all evolving very rapidly.

One downside of a market flooded with cheap imported product is the resurgence of copies, knock‑offs and fakes affecting both old and new guitars. Long gone are the days of winnable ‘lawsuit’ cases, so replicas are rife. The topic of 1970s and 1980s ‘lawsuit’ cases against Japanese copies is fascinating (not for this article though). Many cheap lookalikes sail close to infringing trademark violations.

As the value of rare vintage gear rockets, there is a temptation to capitalise on reproductions that are so well done that even experts can be fooled. There have always been fakes of course but the stakes seem to be so much higher now. The origin of fakes seems to be from countries over which there is little or no jurisdiction, therefore bringing those accountable to justice is nigh on impossible. Few companies have the resources to track the forgers down, enforce their rights and drive them out of business. Even if they are successful, it is only a temporary sticking plaster, as the culprits simply disappear underground, only to pop up again somewhere else with an alternative ruse to rid the unwary honest of their cash. Beware!

Another massive growth trend over the last few years is in boutique effects. This is, I believe a reaction to the trend towards multi-effects and digital modelling products where major companies crammed so much versatility and functionality into these boxes that it became difficult to make music without embarking on an engineering degree. The back‑to‑basics approach of the small specialist effect makers has mirrored the boutique guitar and pickup makers. Their tactic was to take the best of the past and bring it up to date without falling into the trap of over‑cramming. The quality is excellent and the only problem for the consumer is possibly the abundance of choice (and sometimes price). Great examples from 2017 include pedals from Keeley, Electro‑Harmonix, Orange, Digitech, Way Huge and Earthquaker Devices. If you want full-featured effects, well you can have that too if you want.

One unforeseen benefit to the explosion of stomp boxes is that it has stimulated a boom in power supplies and clever pedalboard switching systems. Following the established GigRig (now in G2 form), Japanese giant Boss has jumped on the bandwagon with their highly successful MS-3. There is a negative to complexity in that the level of tinkering needed to find THAT killer tone is considerable and it can actually distract us guitarists from actually playing guitar! Not a good thing in my view.

Another idea spun off from effects is for crossover tech such as ‘amps in a pedal’, frequently used in a modern amp’s effects loop to push an amp’s power stage by bypassing the amplifier’s pre‑amp. These intriguing boxes of tricks are just emerging onto the market – expect them to be popular in 2018.

Amp manufactures, like luthiers and effect builders have followed a similar track by diversifying and honing in on specifically what 21st century musicians’ need. Live gigging has changed massively and so has the business that supplies it. Apart from arena bands, the crowded backline of insanely powerful amps and stacked speaker cabs has pretty much gone by the wayside. There is still a place for muscle amps but tone quality has largely replaced volume quantity in the modern gigging environment. The move towards ultra-high quality and often low output boutique valve amps (e.g. Two Rock, 633, Bad Cat) and cute/cool ‘lunchbox’ amps has been particularly notable, with many established amp manufacturers following suit at the next level down (e.g. Victory, PRS, EVH). The choice of amps for the budget conscious is impressive with some great options (e.g. Fender, Vox, Orange, Blackstar, BOSS, Yamaha). The change is revolutionary and on‑going. It will be fascinating to see where it leads. Archaic valves still seem to be beguiling the affection of serious musicians, so we won’t see the imminent end of those pretty glowing glass vacuum tubes just yet. It may well happen, just not soon.

All in all, gear‑wise, it’s been a fascinating 2017 with lots of exciting new product hitting the scene. The growth in small‑scale companies suggests that a shakeout may occur at some point, with larger corporates buying out smaller entrepreneurial companies. The big companies do this to acquire successful new products without having to do all the R&D and testing and the risks that go with it. This process of rationalising the supply chain is quite common in post-recessionary periods of economic growth, so expect some announcements of mergers and acquisitions. The flood of imports from Asia is likely to increase further in 2018 and will continue for the foreseeable future, echoing the massive growth of Japanese brands in the 1970s and 1980s. As long as the standards are good and the prices reasonable, consumers will keep spending money.

Live and recorded music

Live music seems to have overtaken recorded music in terms of significance to the sector. It appears that consumers are increasingly demanding the immediacy and exclusivity of the live concert experience. This also seems to coincide with the fact that it is also where management and bands are making their money. The demands of touring make for a great deal of hard work for professional musicians – it isn’t the endless rock ‘n’ roll party of sex and drugs that naïve outsiders think it is (or would maybe like it to be). The key to success for artists is to achieve longevity, rather than the harsh spotlight of overnight success followed by the abyss of obscurity.

Like many, I am trying hard to work out where the guitar heroes for the next generation are coming from. There are so many very good guitarists out there and it is tricky trying to determine what it will take to stand out from the crowd. Once they do get attention, will they then have the credentials to stay in the frame for decades to come? Personally, I would dearly love to be able to record my music. At the moment, I don’t have the time, patience, resources or equipment to do it.

Like live music, the way that music is recorded and distributed has also been revolutionised with major recording studios being replaced by modest home recording environments using impressively powerful DAWs (Digital Audio Workstations). Never has it been easier and cheaper to record music. The quality of the music recorded, though, is another matter. The regretful tendency towards the celebrity‑driven vacuous and generic is an enduring concern. Thankfully, there are still enough leftfield artists with integrity to keep the cauldron of creativity bubbling. Britain and Europe seem to be pushing the boundaries more than America, although this may be a perception based on local exposure, rather than reality.

The abundance of people who believe that they know best how to make, record and sell music also has an effect on what the consumer hears. We have a situation where the OCD can delight in correcting every last flaw in the production process and, perhaps unknowingly, they rob much modern music of its vitality and rawness in the process. There is also a tendency towards uniformity and conformity that I can only put down to ‘artists’ seeking short‑term fame and success, rather than producing excellent new music for the long­‑term. Having said that, the ability to create and distribute music has enabled musicians to get their music heard in a way that they wouldn’t have done in the past, as well as for listeners to find new artists.

The investment in time and effort required to master recording technology is immense. Even then, the technical skills and expertise may dominate over the ability to create something worthwhile. However, this is no different to putting a novice at the controls of a traditional studio desk. Those who can and do master the technology have my respect, not only for learning and being able to do it in the first place but also in keeping up to date, which must be a complete nightmare. Having worked in IT for over a decade, currency of knowledge is essential and it is the same with recording technology.

Distribution of recorded music has been transformed by downloads and streaming services like iTunes and Spotify, rather than tangible product or traditional media broadcasting. The benefit is that it provides greater choice and diversity. The issues around licensing and royalties are lagging behind the technological changes, meaning that predatory lawyers will no‑doubt benefit from the inevitable wrangling over rights ownership and originality for years to come.

So… what of the consumer? UK sales of music in 2017 were higher than for any year in the previous 20 years. Streaming (excluding YouTube) accounted for just over 50% of all music consumption in the UK, equating to 68.1 billion songs and contributing £1.2bn to the economy! Vinyl still accounts for about 3% and grew in absolute terms in 2017. Both CD sales and downloads have been declining in percentage terms for the last 5 years, which is a bit sad. All this indicates that entertainment industry scare stories about the Internet and streaming killing off music have proved quite the contrary, given the evidence.

Unlike music sales, there are some areas where innovation is certainly lacklustre, for instance in music videos. For most bands, music videos are still an essential medium but there is little in the way of ‘must watch’ material, compared to the past (think 1980s video). It’s difficult to see what could rejuvenate the platform. If it were me, I’d be looking to work with successful video game producers for an injection of much‑needed new ideas and talent.

Digital rules… or does it?

The analogue versus digital debate would seem to raise its head at this point but to many observers, the lines are currently reasonably clear. There is a place for both and both have their well-argued positives and negatives. Put bluntly, digital is here to stay; get used to it. However, many musicians remain wedded to analogue gear and it is unlikely to disappear any time soon. Heck, we can’t even eradicate vinyl records after decades of digital ‘supremacy’, so the best of analogue will be around for a while yet.

Thanks to the likes of the Line6 Pod before it, innovative digital products like the Fractal FX-II, Line6 Helix and the Kemper Profiler have proved hugely successful. This is notable, mainly because of the way these products replicate or emulate the tone and dynamics of decades‑old valve amps. This suggests that new music technology may be more likely to succeed when imitating old technology. The same applies to many new digital effect pedals that strive to reproduce the lo‑fi characteristics of clunky old analogue pedals. Go figure!

I remember back in the 1970s when solid state tried to oust the vacuum tube in amplifiers – it failed. I also remember solid state (analogue) effects replacing, for instance, tape echoes – it succeeded. Don’t get me wrong, there is plenty of mileage in transistor amps and they are very good at what they do. At the risk of repeating myself, there is a place for everything in the right context. The future will undoubtedly feature a mix of both analogue and digital domains, each suited to their strengths.

I foresee a whole area for growth in hybrid ‘cyber’ guitars, ones that balance traditional characteristics with digital tools that appeal to new age tech‑savvy musical pioneers. While many companies have toyed with the idea, it hasn’t taken off yet but I reckon the flood gates will soon open and they will push the sounds guitarists are able to create to new levels. Where digital excels, for instance, is in the recording environment where it is almost universally standard. Will digital guitars completely replace our beloved instrument? Not in my lifetime.

Guitars will undoubtedly accommodate and adapt to digital technology but digital won’t make what we have now obsolete. After decades of electric guitars, we are devoted to the beauty and tone of our instruments. Will new generations demand an all‑digital guitar and will such an instrument be able to replicate the best of the old tech? I don’t believe that it can but you never know. Counter‑intuitively, electronic music has only made guitar music stronger since the 1980s, when synths and ‘electronica’ attempted to eliminate ‘old‑fashioned’ guitar‑based music. It failed then and it would almost certainly fail again now. I think we’ll be sticking to our traditional woody guitars, the essence of which hasn’t changed since the 1930s (for electric hollow body guitars and the early 1950s (for solid guitars). I think we will see an increase in hexaphonic pickups, i.e. ones that are able to send separate signals for each individual string to external digital processors/controllers. This is actually nothing new!

Therefore, some sort of mutual co-existence will probably exist for many decades to come, without an ultimate resolution to the digital versus analogue debate. In the end, it’s all about compromise. Fine by me, I’m happy to sit on a fence and continue playing my vintage guitars without them becoming totally obsolete.

Trivia: The original ​¼“ (6.35 mm) jack plug and socket, the ubiquitous industry standard for connecting electric guitars to effect pedals and amplifiers originally dates from c.1878. An early type of the humble jack connector was created by George W. Coy and was used for the first commercial manually operated switchboard at the telephone exchange he created in New Haven, Connecticut, USA. Note: Other connectors have been tried in the past, including a few companies that attempted, unsuccessfully, to replace the jack plug/socket with the common DIN connector. I will wager that the digital USB port, currently being fitted to a few guitars these days will not endure for the next 140 years in the same way as the jack plug/socket has. You’ll have to wait until the 2120s to collect any winnings on that particular bet.

Mobile devices

Where do our mobile phones and tablets sit in this brave new world? Like other electronic visual interfaces, it is simply a different way of looking at the same thing. They have their place but it will probably remain at the margins of music production, largely due to the effects of continual progress and obsolescence. I would suggest that guitarists, generally being quite a conservative bunch, probably won’t adopt mobile technology in quite the way many companies might like. While portability and convenience is undeniable, standardisation and compatibility need to be established before they become commonplace.

Vintage vibrations

Moving onto things vintage… The ‘investment’ boom years between 2000 and 2008 came to an abrupt end with the financial crash and the subsequent recession that followed it. Many commentators point to a 30% loss in value across the vintage guitar market. The market has just about recovered to the point that it was before the crisis. There are always exceptions to the rule of course. Some aspects, particularly the affordable low end of the market remain very problematic with prices varying wildly and with considerable inconsistency.

The upper end of the market did, and probably always will, ride out short‑run economic fluctuations relatively unscathed. The wealthy are far better equipped to ride out commercial ups and downs and that’s where the big profits are likely to end up. Pecuniary speculation may be rewarding for the well‑healed musician or collector but for everyone else it is challenging and I can’t see that changing for the foreseeable future. My usual bleat of ‘the rich get richer and the poor get poorer’ still holds true, especially as I am firmly in the latter category – apologies, this is just the chip on the shoulder of sour grapes talking (no apologies for intentionally mixing metaphors).

Some things still surprise on the vintage front. As a simple example, a relatively modest original early‑1980s Ibanez TS9 overdrive pedal seems to have certainly bucked the trend. I bought one for a reasonable market price about 18 months ago, now you can’t find one offered at less than four to five times what I paid. What the heck is going on there? Crazy. It may be riding on the back of its scarce and collectable predecessor, the venerable TS-808, but that’s no guarantee of anything. Other prices, for instance late 1970s/early 1980s Fender Stratocasters, seem to bouncing along in a very unpredictable fashion compared to similar guitars from the early 1970s, the prices of which are beginning to climb steeply.

I am concerned that the vintage guitar market is increasingly at great risk of repeating the pre‑recession ‘boom and bust’ cycle. Anything ‘classic’ from the 1950s is already at a premium, while most models from the 1960s are likely to increase in value significantly until they are equally out of reach. Gear from the 1970s, 1980s and newer is still not fashionable… for now. If the climate changes dramatically, which it could, the probability of the bubble bursting (again) will increase. It will happen again; it’s a case of when, rather than if. Looking at the long-term, the vintage guitar market will survive for as long as there are vintage guitars to be bought and sold.

One thing I’ve noticed over the decade‑long slump is that sourcing specific guitars, effects and amps has become so much more difficult. The same also goes for vintage parts that are needed to conserve vintage instruments for the future. There used to be much broader choice and availability for punters. Now, particular items are either unavailable or very hard to find. This lack of supply linked to sustained demand would suggest an inevitable increase in market value (one of the basic laws of economics) but that only seems to apply piecemeal. I’ve said it before and it still holds true, the vintage guitar marketplace remains a bit of a minefield at the moment.

Another thing I’ve observed is that my UK online feeds for vintage gear are being flooded by items from Japan, the Russian Federation, China and Australasia. I would urge extreme caution if considering long-distance purchases from these underdeveloped territories. Prices are high, the exchange rates into the UK are poor, import duties, taxes and charges are disproportionately exorbitant, and the regulations are increasingly onerous (CITES again). It is not difficult to deduce that it just ain’t worth the risk.

Moreover, be aware that many Japanese items are not owned by the actual seller. They list the item and only when a customer clicks ‘Buy it Now’ do they then try to source the original and, if it has been sold in the meantime, you may either not receive the item at all or you may get a substitute that can be very different from what you believe you ordered. As if to corroborate this, it is not unusual to see the same item being offered by different sellers. Do you think you’d have any sort of come back in the event of an issue? Nah, forget it. Never has the contract law principle of ‘caveat emptor’ (literally from the Latin, ‘let the buyer beware’) applied more. If you do risk it and end up getting burned, don’t say I didn’t warn you.

If you are interested in gambling on vintage guitars to make a return on investment (not my thing, I reiterate), the trick is to anticipate what might be ‘the next big thing’ just before it takes off. Do I have any advice on this front? Yep, but I’m keeping it very much to myself. Why? Not because I want to profit from my hard‑earned insights (which would be nice) or because I hate greed (which I do), it’s because of the numerous uncertainties involved. I would hate to suggest something only for that advice to implode (i.e. my sort of luck). I really don’t want to be held to account for giving poor advice… or for pricing myself out of a purchase because I end up competing with someone who took my advice.

Summary and conclusion

So, there you have one person’s view of the ‘state of the village’. The market for new music gear continues to evolve in a positive way. With western economies emerging from the deepest, harshest recession ever, the industry will thrive, innovate and change providing a wealth of choice and options for guitarists of every age, level of competence, income bracket and musical style. The vintage market, while currently erratic, will always remain relatively niche as supply and demand is limited – expect vintage market values to escalate in the year (or two) ahead.

The operating environment for manufacturers and retailers will continue to be challenging and they will need to adapt to meet musicians’ fickle needs while appealing to traditionalists and neophytes alike. The firms that will survive will understand both the external pressures affecting them while also engaging actively with what guitarists most value in their diverse gear-focused world. A much‑needed injection of authentic customer service would be welcome too.

The future looks exhilarating as the technology continues to evolve and challenge existing preconceptions about what music‑making is all about. The business is not going to go away but it will change and do so more rapidly than it has in the past.

I am optimistic that the best of the past and the best of the future will find a sustainable equilibrium where there is something for everyone. More importantly, the products that we use on a daily basis, whether created in the past, the present or the future will continue to inspire, motivate and enable more of us to produce some fantastically creative music. That music will, in turn, hopefully excite and evoke deep emotions for millions of listeners of both recorded and live music all over the world. Music is a wonderfully powerful medium that has the potential to change individual lives, communities and societies to create a better, more peaceful world. Now that’s an ambitious agenda. Sign me up!

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Whatever transpires, I’ll watch with great interest. Wanna play? I do, so I’m off to plink my planks (despite badly hurting my little finger on my fretting hand). Until next time…

CRAVE Guitars ‘Music Quote of the Month’: “The best way to keep music alive is to keep music live.”

© 2018 CRAVE Guitars – Love Vintage Guitars.

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