28 Aug 2016

August 2016 – Guitars Are Everywhere

by CRAVEGuitars | posted in: Observations, Opinion | 0

The CRAVE Guitars web site is intentionally a serious place. Its mission is clear – to bring you “the coolest American vintage electric guitars from the biggest guitar companies on the planet”. What constitutes ‘cool’ is obviously for each of us as individuals to judge – one person’s love affair is another’s anathema and so on. A pervious article covered ‘A Matter Of Personal Taste’ (April 2016), so I won’t revisit that debate other than to say that the instantaneous gratification of ‘love at first sight’ can often obscure the deeper and sometimes (?!) more rewarding, meaningful relationship that can develop with ‘ugly duckling’ guitars over time. The same goes for people, apparently! However, as usual, I digress; let’s reset the starting point…

The CRAVE Guitars web site is intentionally a serious place. Its mission… you get the idea. There is a point coming, honestly, please bear with me. The main web site is a window into CRAVE’s ‘collection’ of guitars, amps and effects, and it is presented with a respectable reverence for the subject matter. If some guitars aren’t significant now, they may be one day and I’m just looking after some of them on their long journey that will probably outlast me.

As a full time slave to ‘the man’, I only have time when I’m not working to write one article a month at the moment and these are generally verbose monologues like this one (sorry about that), which attempt to look beyond the feeble façade of visual adoration and the abhorrent avarice of economic exclusivity.

In addition to the dedicated web site, CRAVE Guitars also has some social media channels that look at other aspects of ‘the guitar life’, for instance Tumblr looks at guitar brands and I hope to extend this sometime. Instagram shows ‘rose tinted’ imagery of CRAVE’s guitars, Pinterest and Flickr are essentially the gallery of CRAVE’s guitars. YouTube is an area where I want to expand considerably if I ever get the time. Most of these pages change their content infrequently. LinkedIn gets a new ‘quote of the day’ every day, either from musicians or people who think deeply about the human condition.

That leaves Twitter, Facebook and Google+. These 3 are my childish ‘playground’ for everything guitar-related. The thing is, in order to stay sane in our increasingly mean and nasty world, humour and positivity are vital ingredients, as is a strong vein of irreverence (and occasional mischievous iconoclasm) for the topical. On Twitter, which drives CRAVE’s daily commentary, there are no ‘sacred cows’ where guitars are concerned. The discipline of Twitter’s brevity and rapid throughput is, I find, actually a great liberator. If anyone looks at CRAVE Guitars’ Twitter feed, you’ll know that I try and do something different every day, which in itself can be a challenge. To me, there’s nothing duller on social media than rampant repetition. The way I try to ‘keep it real’ is to create ephemeral ‘themes of the day’, which look at guitars and other stuff from all sorts of angles, ranging from the serious to stuff that is completely off the planet. It really doesn’t matter on Twitter et al. One follower generously tweeted recently, “You guys put out some amazing stuff! :-)”, so I guess I’m doing something right.

Once the strategy was set, the question of how to keep material varied and ‘fresh’ came up. Actually, it has proved quite easy, although time-consuming doing the research required. It has been fun creating new themes, finding relevant images and writing the supporting narrative in just 116 characters (140 less image/link). What it demonstrated to me – ah-ha! Finally, the point!!! (Ed) – is that ‘Guitars Are Everywhere’. I didn’t comprehend just how pervasive they are; pretty much wherever you look and whatever you listen to. The inspiration conjured up by this one simple instrument, either directly or indirectly, permeates the very fabric of our society in a way that surprised me and in a way that very few other manmade objects seem to do. Whichever way you turn, a quick look under the surface reveals that there is a fundamental human connection with this humble little music-making device.

I can’t and won’t try to explain why this penetration into our psyche may have come about or why it should be so strong. There are probably some learned academic papers somewhere that explore this enduring phenomenon. I’m certain that there is a fascinating psychological study in there somewhere, perhaps around attachment theory. My naïve perspective is that successive cultures in some way relate to the guitar’s particular characteristics and guitars, in turn, adapt to the prevailing zeitgeist in a way that no other instrument seems able to emulate. My subjective amateur observations, not reinforced by empirical evidence I hasten to add, appear to support this crude hypothesis.

As a result, the guitar has enabled me to post thousands of Tweets so far and there is no sign of this letting up. I have many guitar-related themes in reserve, all ready to use when it feels right to do so. Currently, the ones that have been used can only be uncovered by wading through the backlog of Tweets, which isn’t very user-friendly. Maybe, I’ll start expanding these themes into the other, currently under-utilised, social media channels when I can get around to it. For me, it means that I have plenty of diverse material already researched for months of daily Tweets and I still think of new themes regularly, ranging from the sublime to ridiculous. Planned themes don’t include topical events that come up as part of going about our daily lives. Still variety is supposedly the spice of life. It’s certainly keeping me on my creative toes. Hopefully, amongst it all, there is some idle amusement for spectators, including some loyal followers (who’d have thunk!). HUGE thanks to anyone who takes even the slightest interest in CRAVE’s frankly flippant social media output.

Now, it may be that by revealing this little ‘secret’ to the world that others will commandeer my ideas for their own purposes. Well, in the spirit of sharing, I’m not precious about what I do and the more that the online community participates the better. For instance, I’m only tapping into the vast Internet resources that are already out there and applying some structure to it for my own purposes, so there is no way that I could legitimately claim this as my territory. Having said that, CRAVE Guitars is growing a modest online reputation, so perhaps there is a latent mine of interest to be tapped.

Hopefully, sharing these tiny titbits of transient titillation entertain a few similarly minded souls out there on the global hinterwebthingummy. Sometimes, my Tweets are intended as an essential distraction from the evil ghastliness that seems to saturate our so‑called ‘civilised’ modern world. Using puerile humour when things look bleak and desperate may be seen as trivial. However, the intention is worthy and there is an undercurrent of hope for a better world (it’s the ‘hippy’ in me, I guess). Manipulative? Possibly. ”Peace begins with a smile”, as Mother Theresa once wisely pronounced; something we can all surely promulgate at no cost and very little effort. Go on, try it – we can make a difference. Or perhaps I’m just another guitar-obsessed weirdo, deluded at the thought that we should all try and co-exist in harmony! Buddha rightly observed, “Better than a thousand hollow words, is one word that brings peace”.

All these things in combination may go some way to justifying why the guitar has become the world’s favourite musical instrument and, getting back to the title of this article, why ‘Guitars Are Everywhere’. Like the influence it has bestowed, it doesn’t seem that guitars are going anywhere anytime soon. Let’s face it, guitars, or rather their distant progenitors, have been around in one form or another for thousands of years, albeit in varied and unrefined forms. Despite appearances of being quite conservative, guitars continuously adjust to trend; for example, see my article, ‘What Does the (Digital) Future Hold?’ (June 2016 ) for a glimpse of the (conceivable) future.

It is possibly worth remembering at this particular juncture that guitars are not just objects to be disseminated for purely fashionable purposes; they have a very real and crucially important purpose, which is to enable people to make music. Music is undoubtedly a powerful remedy for our emotional and spiritual well-being and its healing properties are often underestimated. Whether the music/noise we guitarists generate pleases others who (are forced to) listen to it is another matter. Playing and listening to music can definitely be therapeutic and cathartic in an increasingly mad, mad world. At any rate, it has to be better than brandishing lethal weapons on each other.

Anyway, I’ve got to go, I’ve just thought of a new guitar-related Twitter theme that needs exploring – you know where to look – or follow the links at the bottom of any CRAVE Guitars web page. Alternatively just search the popular Social Media sites for CRAVE Guitars and see what pops up.

Remember, ‘Guitars Are Everywhere’! Resistance is futile. Until next time…

CRAVE Guitars ‘Music Quote of the Month’: “Music affects us in a very basic way that we don’t fully understand. Thankfully!”

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24 Jul 2016

July 2016 – Personal Top 20 Most Influential Guitar Albums

by CRAVEGuitars | posted in: Observations, Opinion | 0

In previous articles, I’ve touched on various personal aspects of guitars and guitar playing, including:

‘why’ – the reason I picked up and played guitar
‘how’ – the way that my relationship with the guitar developed from first contact to the current day
‘what’ – the actual bits of wood, metal and plastic that keep me enthralled and passionate about the electric guitar as a musical instrument

This month, it’s a bit about more about the ‘who’ – no, not the band but the artists that made albums which have in some way motivated me to keep playing guitar over the years and perhaps most influenced the type of music I still listen to regularly

Just think of the great guitars, many of them now vintage, that were used by talented musicians to create the music in the first place. It is worth saying that these recordings probably wouldn’t have perpetuated as well as they have without these artists also working incredibly hard to play live music in front of ticket-paying audiences. The point is that it is really important to keep music live.

So… here is CRAVE Guitars’ Top 20 Guitar Albums that have been most influential to me. They aren’t necessarily ones you might think of as great guitar albums and many don’t have guitars as the focal point, so the impact has been subtle but profound. Flashy, flamboyant fretwork may be impressive but it is not enough on its own to make the grade.I have never been artist obsessed; I just don’t have guitar idols or role models so there is no celebrity reverence involved in the choices. Unlike many people, my tastes are also not fixed to one particular period of time or genre of music.

It was very hard to compile the list, knowing that it would not be representative of the wealth of great guitar music over the last 60+ years. The eventual ones that made it haven’t been ranked, so are presented in date order – just too difficult. Does the list represent the pinnacle of guitar playing? No, it doesn’t and it isn’t intended to; it’s a very personal list. Is the whole album great? No, there are no ‘perfect’ albums but they are, in my opinion, particularly notable – that’s all. What about the ones missed out? Too many to mention, including many that are ‘better’ for so many reasons, just not to me as part of this exercise. In addition, there are many, many great albums that don’t feature guitars at all, which naturally excludes them from this list.

What is it about these albums that makes them stand out above the average and, perhaps more tellingly, why they usurped other, perhaps more traditionally fashionable ‘great guitar albums’. The criteria (the first is a killer!) included:

There could only be one album from any artist
They could come from any period of modern music
They must feature guitar playing, not necessarily front-and-centre but somewhere in the mix
Live albums are included, hoever ‘best of’ collections and compilations are not
They had to be ones I own and listen to, not just ones with a strong reputation
They had a major ‘wow’ factor on first listen and, importantly, they have stood the test of time
There is an emotional connection with the music, not just band credibility
They transcend mood and can actually change one’s attitude
Enrich one’s existence to some degree and make life worth experiencing

Here are the albums presented in chronological order, each with a short explanation as to why each is here:

Santana – Abraxas (1970) – amongst the many classic Latin-tinged songs is the sublime leisurely instrumental ‘Samba Pa Ti’, which stood out for Carlos’ exquisite and nuanced guitar phrasing and tone
Black Sabbath – Black Sabbath (1970) – nothing else like it before or, frankly, since; the album that started metal, especially with the archetypal doom-laden opening title track
The Doors – L.A. Woman (1971) – such great song writing including, amongst others, the insistently driving title track and the massively moody laid-back ‘Riders On The Storm’
T. Rex – Electric Warrior (1971) – Marc Bolan’s shift of style signalled the birth of glam rock. Who could have seen this coming or imagined the legacy it would leave. Familiar chart hits include ‘Jeepster’ and ‘Get It On’
Pink Floyd – Meddle (1971) – my very first album purchase after hearing it premiered on John Peel’s radio show. It transfixed from start to end. Just amazing at the time, especially ‘One Of These Days’ and the epic ‘Echoes’
David Bowie – Aladdin Sane (1972) – less pop-like than other obvious alternatives. Some striking musical innovation and some astounding avant garde moments. The chart hits included the title track and ‘The Jean Genie’
John Martyn – Solid Air (1973) – Martyn had been experimenting with processed guitar and was pushing the boundaries of what it could do, resulting in this very special landmark album including the achingly cool title track and the desperately melancholic ‘May You Never’
Lynyrd Skynyrd – Second Helping (1974) – no ‘Freebird’ here, but the album that brought the Florida wild boys to the UK’s attention. A really solid sophomore album that is so much more than the now clichéd ‘Sweet Home Alabama’, for instance the simple but effective riff on ‘Working For MCA’
Bob Marley & The Wailers – Live! At The Lyceum (1975) – sometimes, a live album captures the essence of an artist’s best work in a single time and place, this is one, topped by the passionate and evocative ‘No Woman No Cry’
Led Zeppelin – Physical Graffiti (1975) – not any of the first 5 iconic LPs but the double album that came out when I went to see them play live in London as a teenager. The colossal ‘Kashmir’ instantly blew me away, ‘nuff said
Rory Gallagher – Against The Grain (1975) – another artist who came across better live than in the studio. Rory released this around the time that I saw him play in Brighton, so it beat ‘Irish Tour ‘74’ to the list
Steve Hillage – L (1976) – a highly underrated guitarist and a post-Gong solo album that epitomised the alternative trippy-hippy, effect-laden space rock of the era. No chart material here but lovely guitar, clearly ‘in the zone’
The Clash – London Calling (1979) – the title track nails the social context of the immediate post-punk period, articulating deep social unrest, the country’s polarised economic divisions and a generation’s frustrations with pre‑Thatcherite politics. Both timeless and very much of its time
Talking Heads – Remain In Light (1980) – it starts with David Byrne’s complex, overlaid upbeat grooves and distinctive vocals, then descends into deep dark interwoven ambient territory. Go beyond the familiar hits and explore the brooding and intense ‘Listening Wind’ and ‘The Overload’. Scary
ZZ Top – Eliminator (1983) – Texas boogie-blues morphs into mega-pop extravaganza with the now overplayed massive chart hits and much more, like ‘TV Dinners’ and ‘Bad Girl’. Ignore the sexist whinging and just enjoy the hot‑rodded road trip
Stevie Ray Vaughan – Couldn’t Stand The Weather (1984) – kicks off with the frenzied instrumental ‘Scuttle Buttin’’, homages and almost upstages Hendrix’s ‘Voodoo Chile’ and then caps it with the knock-out slow blues of ‘Tin Pan Alley’. Pure blues genius
Dire Straits – Brothers In Arms (1985) – consistently great song writing with some natty guitar work too, including the classic riffing of ‘Money for Nothing’ and closing with the poignant title track. Personally significant as this was my very last vinyl purchase, so ushering in the digital age
The Cure – Disintegration (1989) – my all-time favourite album (so far) and as close as Robert Smith came to a coherently perfect recording. Contrast the heartfelt warmth of ‘Love Song’, with creepy ‘Lullaby’ and the deeply dark and sinister ‘Fascination Street’. Understated guitar work, compelling and hard to beat over a quarter of a century later
Metallica – Metallica (1991) – migrating from thrash genre roots to full-on heavy metal rock stardom, the shift of tone resulted in massive commercial success. Now regarded as an all-time classic, which belies its original achievement, including the ubiquitous guitar-shop riff, ‘Enter Sandman’. Go beyond and admire
Rage Against The Machine – Rage Against The Machine (1992) – the genre‑busting aural assault fused highly politicised rap lyrics and Tom Morello’s stunning guitar work to create something genuinely ground‑breaking. Never bettered, the eponymous debut album includes the storming ‘Killing In The Name’ and ‘Bullet In The Head’. Still edgy today

Nothing really from before 1970 you say? Well, only because it was a bit before my time and many of the gems from that era were discovered later, Hendrix, Cream, Velvet Underground, etc. Nothing newer than 1992 you ask? It is disappointing that the most recent album is now 24 years old, begging the question, “Where are the great guitar albums of the 21^st century?” This is lamentable, especially as there are so many excellent guitarists out there. Clearly, it is time to do something about it guys and gals.

If that list is too exclusive, here are some close runners up (also in date order):

Jimi Hendrix – Electric Ladyland (1968)
King Crimson – In The Court Of The Crimson King (1969)
Neil Young – After The Goldrush (1970)
The Rolling Stones – Sticky Fingers (1971)
Genesis – Nursery Cryme (1971)
Deep Purple – Made In Japan (1972)
Thin Lizzy – Jailbreak (1975)
801 – 801 Live (1976)
Burning Spear – Garvey’s Ghost (1976)
Fleetwood Mac – Rumours (1977)
Nirvana – Never Mind (1991)
Beck – Odelay (1996)
Kasabian – Kasabian (2004)
The Kills – Blood Pressures (2011)
Richard Hawley – Standing at the Sky’s Edge (2012)

So, there you have it – my personal top 20 guitar albums… so far. These are not recommendations and it doesn’t prescribe essential listening. It is just one individual’s biased choice. I Have to say that it was more difficult than I thought to justify my limited selection. What inspires you is, of course, for you to decide for yourself. I hope there’s something in my list that provides a refreshing change, while also acknowledging the recognised greats. Doing this has made me review my longer ‘Top 100’ list on the CRAVE Guitars web site, take a look (click here to see the long list…).

What next? I am always looking to the future and curious about what’s yet to come. I hope that future great guitar albums can match the excellence of the past. Here’s anticipating. Until next time…

CRAVE Guitars ‘Music Quote of the Month’: “Over think music and it becomes sterile. Under think music and you have probably been sterilised”

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26 Jun 2016

June 2016 – What Does the (Digital) Future Hold?

by CRAVEGuitars | posted in: Observations, Opinion | 0

CRAVE Guitars is returning to pretentious opinionated pontification (POP for short) for June 2016. The starting point for this month’s article is to have a bit of fun speculating about the future, especially given that musicians by and large tend to be a pretty ‘old‑school’ bunch. We tend to resist change and frequently pay considerable homage to the past as a reason to maintain the apparent status quo (not the band). The cause and effect fallacy that is past=good therefore future=not-so-good may be enhanced by selective rose-tinted specs, confusing perceptions about what was actually good with what wasn’t.

Whether you like it or not, we’ve already been experiencing the digital revolution for at least 30 years now. While previous paradigm shifts may have been triggered at a point in time, it often takes a very long period for society to move to a new zeitgeist. The industrial revolution didn’t happen overnight after all; it took decades for the benefits of modernisation to be fully realised as the norm and to become accessible to most.

I recall seeing recently that BOSS released the first digital delay stomp box in c.1984! Line 6 really turned things upside down by bringing acceptable digital modelling to the masses with its iconic POD. Digital recording now provides the mainstay of modern music production and it is generally regarded as a very good thing because it brings massive potential to musicians on a shoestring budget. We’ve also had digital music reproduction and distribution for longer than some probably care to remember. Listening to digital music wherever we are and whatever we’re doing is now the custom for the vast majority of ordinary people.

This fundamental shift raises a question about whether old and new can really co-exist in the long-term? Other than perhaps vinyl, analogue storage has now all but disappeared and unlikely to undergo a popular Renaissance. So, digital is here to stay. Get over it. It’s not clear from here on what music technologies will survive and which will be cast aside as minor entries in the history books. That natural filtering process will be down to us and whether the timing is right for a particular product.

Our obsession with musical history, whether conscious or subconscious, is likely to endure and may well influence our purchasing decisions for a very long time yet. Despite digital’s best attempts, we remain stubbornly wedded to certain bits of obsolete technology – the vacuum valves and moving magnet speakers in our amps for example. So what does digital do to capture our interest? It tries to sound just like the old stuff we had to put up with all those years ago – go figure! There is no doubt that digital provides quality, economy, reliability, consistency and convenience, as well as releasing a massive amount of dynamics, power and storage that was previously seen as unattainable. The benefits of digital music-making enable considerable freedom and choice, as well as providing new opportunities to experiment that would have been seen as ‘magic’ just 100 years’ ago.

There is no point in fighting advancement per se; the organised luddites didn’t succeed against the industrial revolution, so you won’t hold back the digital one. Individual resistance in the face of a mass movement will prove utterly futile. My supposition is sort of symbiotic relationship, with both old and new technologies relying on each other for their existence and with neither eradicating the other, i.e. we are likely to embrace the best of both worlds.

Technology isn’t what makes real music, it is musicians. We should not forget that unpredictable artistic creativity adds a crucial spark into the mix and it’s that which ultimately drives technological change (along with a sprinkling of economics). You can’t buy or make talent but you can make it easier for talent to thrive. To quote Keith Richards, “To make a rock ‘n’ roll record, technology is the least important thing”.

Neither can we ignore the benefits of innovation. The best of digital modelling allows most of us to get pretty close to experiencing rare and/or vintage equipment that we would otherwise have no hope of ever playing, let alone owning. Unless you’re a multi-millionaire, where on earth would you put all that gear even if you could afford it? Technology recreates great gear spookily well, all in a tiny box that doesn’t need much in the way of maintenance either. The rest is up to you.

However, where will it all end? Manufacturers in the digital world are continually trying to compete by leapfrogging in terms of functionality and features. Jump forward 20, 50, 100 or more years and try to think about it. A digital audio workstation of the 22nd century may well be connected directly into your brain, providing an infinite array of variables and you will adjust the tone for the minutest variation in pseudo-relic condition. No doubt, we will have digitally sampled ‘pops’, ‘crackle’ and ‘hum’ added back to a pure binary signal, just so that it sounds ‘authentic’. I would, however, assert that such a bewildering range of options can actually begin to act as a barrier to adoption, rather than an enabler. Being overwhelmed by complexity may not be good for the simpletons among us (like me).

There are also constraints on progress. For example, we guitarists have a massive dependence on the humble and archaic analogue jack plug (and socket). I’m not sure when it was invented but it is a great example of standardisation that has endured essentially unchanged since at least the 1930s. This is astounding endurance for what is actually not a very good connector. The industry has tried to move on but I’ll wager that, if you go into your local guitar store tomorrow, you won’t find a single electric guitar or amp that doesn’t still require one. After nearly a century of use, it will be a difficult item to displace, if only because of global ubiquity. Even if a new industry-wide successor is introduced, there is no way that anyone in their right mind would retro-fit a MIDI or USB port to, say, a ‘59 Les Paul Standard. Will we even still have USBs in the 22nd century and, if we do, will they be backwards compatible? Firewire anyone?

We can influence what happens. We continually tinker with the ingredients. We alter many of the variables on our guitars, e.g. strings, tunings, scale, frets, pickups, materials, etc., all in a quest for something we often can’t clearly define or articulate. Ultimately though, we keep coming back to the core, familiar product while duly tolerating such variations on a theme. A guitar is still a guitar… for now. Currently, most future guitars are still trees today; at least it’s an environmentally sustainable product. In the (nearer than you think) future, guitars may just be synthetic digital controllers, a la PlayStation. A quick Google search can be quite revealing (see the ‘future guitar’ examples throughout this article). Fascinating stuff.

So… looking forward a century to the year 2116, just what will guitar playing be like? Will we still spend our lucre on current major brands? Will we need strings or magnetic pickups? Possibly not. Will guitars colour-change for mood? Maybe – we’ve had illuminated guitars for some time anyway. Will they shape-shift for musical genre or aesthetic taste? I doubt it, but you never know. We’ve actually had guitar synths/controllers/digital guitars (e.g. Roland GK, SynthAxe, Casio DG10/20, Ibanez X-Ing) since the 1980s as well as synth effect pedals from the likes of Electro-Harmonix. Sophisticated sampling has enabled digital guitar modelling to arrive with the Line 6 Variax. Modular instruments have also been attempted and these might finally find their time and become the vogue. No-one really knows the future for sure. I bet ‘we’ will still want but won’t be able to afford that real vintage ’59 Les Paul held in a wealthy collector’s secure vault somewhere, and we will still hanker to recreate the look, feel and sound of one, even though we may never get to see one for real. Not much different from now in fact, with faithful recreations of the past.

The journey isn’t clearly defined and the outcome will evolve through a fascinating mixture of the past, present and future. You, or actually your descendants, will be able to pick up a physical vaguely guitar-shaped instrument (just 3D print a new one?) and it will still be processed through something to affect the signal (probably a cool digital app) and we need some means of being able to ‘hear’ it (sensory implants?). Will we flock to online gigs using VR headsets rather than physically trek to a distant venue to watch a live band in a sweaty beer‑stained crush? No real Glastonbury mud in the future then. Whichever way you look at it, technology will deeply affect our musical experience.

What will our musical tastes be like? Very different I guarantee. Look back at various sci-fi films from the 1950s and ‘60s that depict the then future and see a) how ‘of their time’ the music actually was, and b) how wrong they were about what was yet to come. Look back through the last few centuries to assess the increasing pace of change. The science of music (rather than the style of it), however, remains fixed because we are bound by physical laws that we cannot change or overcome. There will be unwavering and unstoppable progress, and it will be informed by the past (including what we call ‘now’). Will progress render our ability to make real music redundant, to be replaced by computer-generated musical products controlled by technologists rather than artists? I sincerely hope not.

Personally, I look forward to seeing what unfolds. I will enthusiastically grasp those tools that make music creativity quicker/easier/better and I’ll simply avoid those things that make it too difficult to play and work. In the end, I suggest that a recipe comprising pragmatism and diversity will prevail. Advances will occur at a pace that musicians will accept – no faster or slower. We will continue to worship the best of the past (while conveniently disregarding the worst). We will also learn to venerate the best of the future (whatever it may be), maybe not when it first appears but probably with the benefit of hindsight. One thing’s for sure, ‘Cool & Rare American Vintage Electric Guitars’ aren’t going to be consigned to a scrapheap anytime soon. Even CRAVE Guitar’s own 1981 Gibson RD Artist had Moog electronics back in the day.

Guitarists strive to be regarded as conservative traditionalists at one extreme while somewhat hypocritically we also desire (or feel obliged) to push the boundaries of what’s possible and acceptable at the other. Putting my highly unreliable predictions aside, a Brave New World beckons. A combination of old and new technologies will enable us to create original music in surprising and exciting ways. Be inspired, not afraid. Until next time…

CRAVE Guitars ‘Music Quote of the Month’: “Historians in the future will debate the contribution of Guitar Hero to the canon of 21st Century music. Discuss…”

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28 Feb 2016

February 2016 – Why Do You Play Guitar?

by CRAVEGuitars | posted in: Observations | 0

I am assuming that if you are reading this, you are quite likely to play guitar as well as look at them. You may know from previous posts that guitars are meant to be used for their intended purpose, making music. However good or bad you are at it isn’t important, the fact that you do it at all is what matters.

Anyway, let’s get to the point – why do you – or I – play the guitar? A straightforward question I thought at first. However, when I tried to break it down into a few sensible key points, it’s actually quite a difficult question to answer with any sort of clarity and objectivity. I have been playing (badly) for about 40 years. So exactly what is it that has kept me picking up a guitar throughout 4 decades and trying to make vaguely musical sounds from it? It doesn’t make me any money (quite the contrary) and it takes up valuable discretionary ‘me’ time that I can never reclaim. Why, why, why?

When I first started, it was something new and different for me. Progress led to a sense of personal achievement in a way that I didn’t have in other aspects of my life. No‑one told me to do it; it was entirely my choice and therefore something over which I had control. There were no external incentives and little encouragement from parents or peers. I hadn’t really discovered girls at the time, so there was little distraction from the long hours of practice needed to climb that initial learning curve.

Then, I wanted to emulate the image portrayed by many great guitarists of the time – I don’t have heroes or role models but there was something about the grandiose strutting of many artists from the ‘golden age’ of guitar playing that appealed to my ego. However, I never felt the motivation to seek fame for its own sake. I didn’t knowingly copy other guitarists’ styles or their songs, and have always strived to be ‘creative’ in my own way. I also didn’t have to own a guitar used by famous artists, so I wasn’t wedded to any particular brand or model. I wasn’t obsessed with a particular ‘sound’ or genre, so the world was my proverbial oyster.

Yes, guitars are lovely to look at and they undoubtedly carry a heavyweight aesthetic appeal. All I knew was that guitars were so cool, with a presence that transcends physicality, perhaps almost a sensual experience. So… if it wasn’t the artists, the songs, the image or the sounds, what was it? Pinning down that enduring enthusiasm to a single cause remains elusive.

Musical success often comes from the combination of technical ability and innate talent. To be truly proficient at the former requires dedication, commitment and a great deal of determination. Having technical ability without talent, however, guitar playing can become a clinical, academic activity that doesn’t genuinely engage anyone. It is the extension of emotion and soul into the outside world that guitars can provide, a release if you will. Talent, on the other hand, is indefinable and cannot be learnt or purchased; it is an amalgam of many subjective elements. It comes from within and, yes, just for once, I am envious. Those that have ‘it’, tend to have it in bucket loads, and those that don’t, like me, can only stare in bewilderment and a little awe. Many of us might be able to get away with hard work but it isn’t an easy ride. Like many guitarists, my ego and arrogance deludes me into believing that I excel in both ability and talent, however, tangible evidence suggests otherwise.

The guitar (and bass) is, I believe, unique in its ability to be infinitely expressive and dynamic to the touch and mood – when ‘in the zone’, the instrument feels like it almost comes alive in your hands in a unique way. Only the guitar can sound so different in so many diverse genres. Overdrive a valve amp and feel what happens, then apply any number of effects and you have extraordinary flexibility that few other instruments can achieve. The guitar is at the same time relatively accessible and easy to learn while truly impossible to master (like chess), although a very few come close.

Playing in a band was exhilarating and communicating with fellow musicians at an instinctive, almost telepathic level was fascinating. The fact that a few people actually wanted to listen to the sounds we were making was intriguing. The culmination of these elements leads to an almost existential outcome that is definitely more than the sum of its parts, I hate the word ‘synergy’ but it seems to apply in this context. Dealing with creative personalities is, of course, a source of potential tension as well as a driver of productivity. Ultimately, it went nowhere but I am still so glad I gave it a go. Since then, it has become a solo pastime. If I had the time, energy and inclination, I would like to play in a band again, the rewards of cumulative and collective learning makes it worthwhile and enjoyable.

Perhaps it’s the instrument itself? Not only are they beautiful artefacts, they actually ‘do’ something. The type of guitar is, I suspect, irrelevant. Brilliant guitarists are brilliant, whatever instrument they play. Bad guitarists would be bad, even on a ’59 Gibson Les Paul Standard. I am fortunate to own a number of vintage guitars, this doesn’t make me a better player but it does enhance my playing experience and, usually, puts a smile on my face. It may even add a little bit of inspiration now and then. I will probably never own a ’59 Gibson Les Paul Standard, sadly. However, even if I did, it wouldn’t instantly turn me into a Jimmy Page, Peter Green or Paul Kossoff, also sadly. However, I would enjoy every minute. One can aspire!

Now, after having said all that, I play purely for fun and for cathartic stress relief. Coming home from the day job and playing can be very therapeutic (and sometimes very frustrating when it ‘just ain’t happening’). On casual reflection, I suspect that these are the common themes that have run through the many years of my enduring love affair with the electric guitar. I suspect that the overwhelming sense of ‘fun’ (defined as a mood for finding enjoyment and amusement) and ‘joy’ (a feeling of great happiness) has always been a quintessential part of the equation. That addictive ‘fix’ of elation and exhilaration when something comes together is a powerful drug that one wants to recapture again and again, and hopefully improve upon. The anticipation of squeezing something new out of those 6 strings over nearly 4 octaves today, tomorrow and the day after remains beguiling. In the end, perhaps it is as simple as, because I want to.

In conclusion, trying to articulate why I play the guitar is as difficult as why I like ‘Cool & Rare American Vintage Electric’ Guitars. I suggest that the word ‘crave’ (to yearn for or to want greatly) applies equally to playing as well as owning guitars. Perhaps not being able to make sense of it is part of the mystique and enduring attraction. Why do you play guitar? Think about it. I hope you find the answer. Most of all have FUN. Until next time…

CRAVE Guitars ‘Music Quote of the Month’: “Musicians are by nature narcissistic, egomaniacal and completely delusional. Successful musicians are just better at it than the rest of us.”

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