Behind the fancy façade of CRAVE (Cool & Rare American Vintage Electric) Guitars and behind the serious substance of vintage guitars, basses, effects and amplifiers, exists the enigmatic founder, owner, proprietor, curator, manager, roadie, mail man, web designer, social media guru, lackey and tea boy. Contrary to popular opinion, this inscrutable individual is no mere Homo Sapien, he exists solely as an inspirational avatar, a double, an alter ego, a twin, a clone, a doppelgänger and an alternate personality.
So, meet ‘el jefe‘, the formal frontman and titular representative of CRAVE Guitars, the prehistorically‑minded, guitar‑wielding The CRAVEman.
The CRAVEman’s introduction and early adventures were covered in CRAVE Guitars’ July 2025 article, ‘The CRAVEman Cometh’ (Link: July 2025 – The CRAVEman Cometh – opens in a new tab). The main man quite rightly beavers away in the background, allowing vintage guitar gear to take pride of place and to shine front and centre. The intelligence is real, while the creatively corny caricature of The CRAVEman is, yup, you’ve guessed it, entirely artificial.
© 2025 CRAVE Guitars – Love Vintage Guitars.