29 Jul 2018

July 2018 – A Potted History of the Guitar Part V

by craveguitars | posted in: History, Introduction, Observations | 0

Hello again and welcome back to the latest, fifth, part in the long history of the guitar, abridged and serialised for your entertainment. After the lengthy but hopefully coherent, tome of last month, I promise this one is a bit shorter and focused back on whole guitars, for easier consumption.

If you wish to recap on previous articles before starting with this part, the previous articles making up the ‘Potted History of the Guitar’ series can be accessed here (each part opens in a new browser tab):

The previous article (Part IV) in the series covering the guitar’s evolution looked at some essential 20^th Century technological innovations without which, the electric guitar and modern music would not have evolved within the context of our current civilisation.

The artificial increase in volume provided by the pickup, amplifier and loudspeaker was important to enable the guitar to be elevated from just an accompanying instrument to a lead/solo instrument. This significant expansion in functionality proved massively popular across most non-classical musical genres and would change popular music forever. Crucially, the electric guitar provided a springboard for the musical revolution that occurred from the 1950s, fuelled first by jazz and blues and then by country and the rock ‘n’ roll ‘explosion’. At the same time, post‑war economic growth and social liberalisation in most western societies provided a fertile environment within which the electric guitar and the music it influenced could flourish. Part V explores how those key innovations were first introduced to the guitar world and then became an integral part of what would eventually become today’s musical landscape.

There were considerable challenges in turning prototypes into successful working commercial products. One of the barriers was the capability to manufacture the various elements to consistent quality in large numbers at low enough cost to match supply with demand. Another potential inhibitor was to persuade exiting dealerships and traditional musicians to adopt the new technology. One strategy was to attract big name artists to not only endorse but also to be seen using them in live performance. All of these factors were important in helping to build and then sustain long‑tem interest.

Scientific and technological progress in the first half of the 20^th Century, it seems, was inevitable and unstoppable. Guitar builders were taking massive leaps of faith and the risks were great. If the new‑fangled popular music turned out to be a temporary fad or the features offered didn’t catch the consumer’s imagination then all the investment in time, effort and money would be wasted. Manufacturers had to get their products ‘just so’ in a timely fashion, so there was pressure to adapt, get the balance right and to do so within a relatively short space of time.

In hindsight, the answers to these challenges seem relatively straightforward, although it may not have seemed so at the time. As mentioned briefly in the previous part of the story there were essentially two ways to migrate from an acoustic instrument to an amplified electric one…

The first method was, perhaps, an obvious incremental approach achieved by simply adding one of the new‑fangled pickups to an existing hollow‑body acoustic instrument. The modified acoustic guitar could then simply be connected to a portable valve amplifier and speaker. This would be an attractive approach for many well‑established jazz/dance band musicians. However, the potential of this solution – at least initially – was limited by fact that that all that was happening was simply electrifying acoustic guitars. Not surprisingly, it worked for companies already producing credible archtop acoustic guitars, including, for example, Gibson.

The second method was to take a more radical approach and invent an entirely new type of instrument designed from scratch. This was technically far more difficult at the time and carried no guarantee of success. However, a bespoke approach was seen as less of a compromise and more a means of going straight to a visionary objective in one step, as well as doing so quickly without being constrained by anything that had gone before. The forward‑looking pioneers in this field believed that a purpose‑built electric guitar would appeal to a completely different audience and were prepared to take the massive risk of alienating the current generation of risk‑averse musicians in order to grow a fresh following for the new generation of guitars from a low base.

Arguably, both ways were important and both were needed in order to refine the inventions and for the best of both worlds to converge. Without these pioneering efforts, we would not have the diverse range of electric guitars (and other instruments) we have today. The following sections take a brief look at what happened to each of these seemingly opposing strategies and how successful they really were.

Generally speaking, the development of acoustic guitars had taken different courses on the eastern and western sides of the United States, so perhaps it was not surprising that the developments leading to the electric guitar also followed a rough east/west geographical split. In addition, the routes taken to get to the nirvana of the electric guitar were fundamentally different. While there were many inventors, engineers and entrepreneurs working on similar projects, this part of the story focuses on two key enterprises based in Michigan and California during the 1930s. The pace of innovation that occurred in the wake of WWII, through the late 1940s and into the 1950s will be the focus of the next part of the series.

Amplified Archtop Guitars

On the eastern(‑ish, actually the mid-west) side of America, Gibson being Gibson, felt that they were in control of their own destiny. They were intent on doing things their way and in their own time. Although Gibson was no stranger to innovation, perhaps predictably, they chose the ‘safe’ option, which was to add an electromagnetic pickup to their successful range of existing archtop guitars and then take it from there. This was seen as a simple, effective and relatively painless way of making the transition for an existing largely conservative and loyal user base to the new platform. Professional musicians, perhaps conscious of retaining their reputation and credibility could keep the look, feel and timbre of their existing instruments and just plug them into an amplifier to make them louder. While the approach was successful, as we now appreciate, the seemingly straightforward act of electrifying an acoustic instrument isn’t always ideal. Many initially sceptical professional musicians were, however, persuaded to embrace incremental change. They could retain their trusty, mostly expensive, high quality acoustic archtop guitars and also keep their expectant audiences happy.

While their upstart competitors on the west coast may have beaten Gibson to the starting gate technologically (see below), the Hawaiian lap steel market was finite and Gibson was intent on occupying what they saw as their rightful territory in the centre ground. Gibson founder, Orville Gibson had passed away in 1918, long before Gibson electric guitars became a reality. One wonders what Orville would have thought and, perhaps more intriguingly, done if faced with the same set of circumstances.

While acoustic engineer Lloyd Loar was employed at Gibson, he had experimented with electrostatic pickups in the early 1920s, although not very successfully. It would, however, take Gibson another 10 years to make their breakthrough. It fell to Gibson employee, Walter L. Fuller, who had joined the company in 1933 who was responsible for finalising the design of Gibson’s first pickups used on their electric metal‑bodied E150 lap steel guitars, introduced in 1935. The electric E150 was, like the early Rickenbacher Electro lap steel guitars, constructed from sold aluminium. To help entice early adopters, the E150 was offered with a matching E150 amp.

A year later, in May 1936, Gibson introduced their first ‘Electric Spanish’ (ES) model, the hollow body archtop ES‑150. While some may dispute the circumstances, the Gibson ES‑150 is historically significant in that it is generally regarded as the first commercially successful production electric guitar. The Gibson ES‑150 employed the same pickup as used in the previous year’s E150 lap steel. Two large 5” bar magnets were hidden under the top of the guitar, as can be seen by the triangle of mounting bolts, while the hexagonal pickup with its distinctive ‘blade’ polepiece was visible, mounted near the neck. The output jack socket was positioned unobtrusively on the side of the guitar’s lower bass bout. Otherwise, the ES‑150 was a relatively unremarkable example of familiar archtop jazz guitar design of the 1930s. Interestingly, the ES‑150 wasn’t a replacement for another Gibson model; it was a new introduction, supplementing existing instruments.

Like the E150, the ES-150 was sold with an accompanying EH‑150 amplifier and cable. The ‘150’ of its name derived from the guitar’s introductory price of $150.

Importantly for Gibson, the ES‑150 was endorsed by acclaimed jazz guitarist Charlie Christian (1916-1942), which helped to popularise amplified archtop guitars not only for rhythm work but also for lead/solo playing. The distinctive black and white hexagonal pickup used in the ES-150 is still known today as the ‘Charlie Christian’ pickup and is held in high regard by aficionados, despite being very low‑powered in its original form. After 1938, Gibson redesigned the pickup so that it was more powerful – it had a notch in the polepiece below where the wound ‘B’ string would go, in order to balance the output across all 6 strings. A third variation of the pickup appeared on Gibson ES-250s from 1939, perhaps indicating that development of the pickup was ‘work‑in‑progress’.

By the end of the 1930s, Gibson’s Walter Fuller was experimenting with Alnico (aluminium, nickel and cobalt) alloy magnets in pickups. Various guitars of the early 1940s featured early versions of what would become one of Gibson’s most famous pickups, the P90. These developmental designs, used on Gibson ES-250 and ES-300 guitars, were a far cry from the familiar P90 pickups that would follow. Another early version of the P90, called the P-13, appeared on Mastertone Electric Spanish Guitars from 1940, a budget brand owned by Gibson.

Between 1943 and 1945, a substantial proportion of Gibson’s manufacturing capacity was re‑focused on supporting the American war effort. Supply of materials and tooling caused a temporary hiatus in America’s pickup, guitar and amplifier development, not only for Gibson but also for all manufacturers in the industry.

It wasn’t until 1946 that Gibson introduced the fully‑fledged single coil P.U.90, now known simply as the P90, on their ES-150 and ES-300 archtops. The P90 has become one of the company’s most famous and highly respected pickups, and a design that has endured almost unchanged over many decades. The P90 pickup was important to Gibson as it really established Gibson’s dominance in pickup design prior to the introduction of humbucking pickups. The successful P90 became a standard and effectively replaced Gibson’s earlier pickup designs. Although Gibson’s humbucking pickups were intended to replace the P90 in the 1950s, the P90 remains in production today as Gibson’s predominant single coil pickup, testament to the quality of its original design.

Once the concept of electric archtop guitars had been broadly embraced by enough mainstream guitarists, Gibson extended the use of pickups to other guitars. In 1949, Gibson released the ES-175. Like the ES‑150 before it, the model was named after its introductory price of $175. This model was important in the historical timeline because it was designed from the start to be an electric guitar, rather than an acoustic guitar with a pickup. It was also considered a cheaper guitar than Gibson’s upmarket archtops like the acoustic L5 and Super 400. Unlike its predecessors, the ES-175’s all‑hollow body was constructed from laminated boards rather than solid wood and it was the first Gibson to feature a pointed Florentine cutaway. Initially, the ES-175 came with one and then two P90 single coil pickups. By 1957, Gibson switched to their new humbucking pickups to the E‑175.

Following on from the ground breaking ES-150 and the ES-175, Gibson revisited an earlier classic creation by introducing the luxuriously appointed L5CES in 1951. The new model was based on the preceding L5 originally designed by Lloyd Loar in the 1920s. The L5CES was aimed squarely at the high end and was designed to provide the best of both worlds for discerning professional musicians. The ‘C’ stood for the single ‘cutaway’ body comprising spruce top and maple back and sides. The model was produced initially with a smoothly rounded Venetian cutaway and a pair of P90 single coil pickups, followed later by a sharply pointed Florentine cutaway and humbucking pickups. The ‘ES’ continued the ‘Electric Spanish’ nomenclature of other models. By using 2 pickups, the L5CES was intended to be used both acoustically and electrically. A notable user of the electric L5 was Scotty Moore who worked with emerging rock ‘n’ roll singer, Elvis Presley in the 1950s. There were a number of variations on the theme, including the thinline, short scale Byrdland and in the 1970s, Gibson even introduced a solid body version of the L5, called the L5S.

In 1955, Gibson introduced their first production humbucking pickup, designed by Seth Lover. Early versions of the Gibson P.U.490 humbucker have become known as PAF (Patent Applied For) pickups, while ones produced after their patent was awarded in 1959 are known as ‘Patent No.’ pickups. Succeeding versions of the Gibson humbucker right up to the current day have built on the foundations of these early, now legendary, pickups. As they had done in the 1930s, Gibson launched their new pickup first on lap steel guitars in 1956 before phasing them in to replace P90s on the aforementioned ES‑175.

It wasn’t long before PAF humbuckers were used on many Gibson guitars. Unsurprisingly, they also began to appear in the company’s (relatively) new solid body gold top Les Paul Model and black Les Paul Custom guitars from 1957 as well as on the all‑new semi‑acoustic ES‑335 from 1958. However, that’s getting ahead of this particular part of the story. Fortunately for Gibson, their humbucking pickups proved highly successful across all types of electric guitar and have long since become an industry standard, with many 3^rd party pickup suppliers creating their own versions. Even the original Charlie Christian pickups are now being replicated for enthusiasts of the unique sound they produced.

There have, perhaps obviously, been plenty of other electric archtop guitars over the intervening years from a wide range of manufacturers across the globe. While this part of the story recognises this diversity, it cannot do justice to the proliferation of instruments on the market today. Needless to say, many of today’s designs have been inspired by the few milestone instruments mentioned here. Arguably, progress would have taken place anyway, even without these key instruments. However, the guitars covered above are particularly notable in historical terms not necessarily because they were the first or the best but because of the part they have played in the overall heritage.

Again in hindsight, the addition of one or more pickups to an existing acoustic guitar may seem to be an obvious option. However, at the time, it was a significant development by a company that was known for combining innovation with traditionalism. It was a strategic decision by Gibson that achieved that clever balancing act, innovating while preserving their reputation and sustaining their user base during a time of major industry and social change.

When the time came to introduce their own range of solid body guitars in the early 1950s, Gibson already had plenty of experience under their belt to make informed decisions about what would and what wouldn’t work. It is not surprising that other manufacturers followed suit and the electric archtop guitars became mainstream until the 1950s.

The electric archtop guitar proved extremely popular with traditional guitarists looking to continue using archtop jazz guitars while also enjoying the benefits of greater volume provided by amplification. After a commercial nadir in the late 20^th Century, archtop electric designs have also proved exceedingly dependable and many models remain popular to the current day, and will probably now endure well into the instrument’s future.

The Early Solid Body Electric Guitar

Possibly the main individual associated with the rather awkward birth of the electric solid body guitar was Adolph Rickenbacher (1886‑1976). Shortly after he was born in Basel, Switzerland, Richenbacher emigrated to America in 1891 with relatives following the death of his parents. After settling initially in Wisconsin, Adolph moved to California in 1918. In 1925, he set up the Rickenbacher Manufacturing Company, a tool and die business manufacturing metal and plastic products in Los Angeles.

To begin with, Rickenbacher spelled his family surname with an ‘h’, rather than the ‘k’ we are familiar with today. Rickenbacher later changed his surname, partly to ‘Anglicise’ it and partly to capitalise on the fame of his cousin and WWI flying ace, Eddie Rickenbacker.

Alongside Rickenbacher, the other key person was none other than George Beauchamp, the Texan Vaudeville entertainer and inventor who had already played such a major part in the development of resonator acoustic guitars with the National String Instrument Corporation in the 1920s. In addition to pioneering resonator guitars (see Part III), Beauchamp had been experimenting with pickups and amplified instruments since the mid‑1920s but with little success (see Part IV).

Perhaps ironically, during the late 1920s, Rickenbacher’s company was manufacturing metal resonator guitar bodies for National, so perhaps it is not surprising that Beauchamp and Rickenbacher’s paths should cross. Rickenbacher was even a shareholder in National. According to some commentators, it was Beauchamp’s involvement with Rickenbacher that possibly precipitated the former’s ultimate departure from the newly merged National Dobro Corporation in around 1934.

Beauchamp’s quest for greater guitar volume had led him to explore the idea of using an electromagnetic pickup to create a signal and an amplifier to produce volume. Like many before him, Beauchamp was driven to prove the concept in a practical way and he was largely successful. Beauchamp had started designing pickups and ideas for an electric guitar while still at National and in collaboration with another National employee, Paul Barth. Beauchamp and Barth’s first successful pickup design comprised a pair of U‑shaped magnets arranged in a ‘horseshoe’ shape that housed the pickup’s wire coil and surrounded the guitar’s strings.

In October 1931, Rickenbacher, Beauchamp, Barth and a number of others became business partners and founded the Ro‑Pat‑In Corporation (short for Electro‑Patent‑Instruments), based in Los Angeles. Ro‑Pat‑In’s stated goal was to produce fully electric musical instruments. Their prototype Hawaiian electric guitar from c.1931 exhibited many of the features of the eventual production model, although it was mainly constructed from wood. This was not an acoustic guitar in any shape or form, so it had to function as an electric instrument from the outset.

Ro‑Pat‑In became the first company to design and manufacture a production solid bodied electric guitar in 1932, way before Gibson. Finally, albeit in embryonic form, the fully electric guitar had finally arrived. These early guitars were, perhaps unkindly, nicknamed ‘frying pans’ because of their distinctive shape, comprising small circular bodies, long necks and all-metal construction. The guitar comprised a circular cast aluminium body and neck and incorporated the all‑important ‘horseshoe’ pickup and a volume control.

Wisely, Ro-Pat-In changed its unwieldy name to Electro String Instrument Corporation in 1933. Confusingly, early instruments appeared with the ‘Electro’ (and even ‘Elektro’) name. Even more confusingly, the company used the Rickenbacher spelling inconsistently until it finally became Rickenbacker from around 1950.

Following the name change, the ‘frying pan’ became the Rickenbacher Electro A-22. The profile of the instrument was heightened by steel guitarist Jack Miller who played a ‘Frying Pan’ with Orville Knapp (1904-1936) and his orchestra from 1934. Although he was little‑known at the time, Miller may possibly be able to lay claim to being one of the first artists to popularise the electric guitar.

As previously covered in Part IV of the story, Beauchamp’s 1934 patent application for an ‘electrical stringed musical instrument’ incorporating an electromagnetic pickup was finally awarded in April 1937. The intervening 3‑year period allowed enterprising competitors to take advantage of the new technology and create their own versions. Rickenbacher made a conscious decision not to defend their patent in the courts, thereby effectively opening up the market to competition.

Aluminium often caused tuning problems under demanding stage conditions, so Rickenbacher also experimented with other materials, including plastic and wood. From 1935, Electro released the influential Model B Hawaiian lap steel guitar. The Model B was notable for being made from cast Bakelite, a form of synthetic plastic invented in 1907 by Belgian-American chemist Leo Baekeland (1863-1944) in New York. Model B guitars were originally produced with a single volume control and five decorative chrome panels before models from the late 1930s featured volume and tone controls with white enamelled panels.

Richenbacher and Beauchamp recognised that the market for lap steel guitars was relatively small and there were other opportunities to be exploited. From 1932, Rickenbacker also went on to design more traditional ‘Electro Spanish’ guitars with conventionally‑shaped acoustic wood bodies, f‑holes, a slotted headstock and neck to body join at the 14^th fret. By 1935, guitarist and early endorsee Ken Roberts was honoured with a ‘signature’ model that had a neck to body join at the 17^th fret, featured a vibrato tailpeice and was the first electric Spanish‑style guitar to have a 25½” scale neck.

Like the ‘frying pans’ before them, both the Model B and the Electro Spanish guitars used the distinctive ‘horseshoe’ pickup. In addition to guitars, Rickenbacher Electro used their expertise to develop other electric instruments including mandolins, violins, cellos and even a harp. To accompany their electric guitars and to make them usable, Rickenbacher Electro also produced guitar amplifiers.

Timing of these guitar developments wasn’t ideal and market conditions were challenging for Rickenbacher. Electro String’s instruments appeared shortly after the Wall Street Crash in October 1929, an event that initiated the Great Depression, a major worldwide downturn that persisted until the late 1930s. Coincidentally, during the 1930s, global political tensions started to increase culminating in the outbreak of WWII. Most of America’s industrial concerns were focused on supporting the war effort for several years and the ensuing recovery was slow. The impact on the uptake of electric guitars during depression‑era America was significant, particularly in rural areas. Despite the difficulties, Electro String Instrument Corporation persevered and had produced over 2,500 ‘frying pans’ by the time the company stopped making them in 1939.

After all his vision, ambition, creativity and drive, George Beauchamp became disillusioned with the direction in which things were moving and he left Rickenbacker in 1940 to follow other pursuits, including his passion for deep sea fishing. Beauchamp died of a heart attack while on a fishing trip near Los Angeles in 1941 at the age of just 42. Beauchamp was largely unrecognised at the time for his many significant contributions to guitar evolution.

Following Beauchamp’s departure, Rickenbacker continued making musical instruments until 1953 when he sold the company to Californian businessman Francis Cary Hall. After the sale, the Rickenbacker company embarked on a whole new era of guitar building and commercial success under Hall’s leadership. Adolph Rickenbacker died in 1976 as a result of cancer in California at the age of 89. The company he founded in 1931 continues to thrive and still bears his name (complete with its ‘k’) today as the Rickenbacker International Corporation (RIC).

End of Part V

This moment seems like another ideal stopping point, albeit covering a fairly short period of intense guitar evolution in the 1930s. Together, Gibson’s and Rickenbacker’s milestone innovations had bridged that all‑important gap between the guitar’s acoustic history and the introduction of commercially produced modern solid body electric guitars in the 1950s. From this watershed point on, nothing in the music world would ever be quite the same again.

It is the emergence of the modern electric guitar, and particularly the now‑familiar solid‑body guitar, as we know it that will be picked up in Part VI. The fascinating battle between industry stalwart Gibson and new‑kid‑on‑the‑block Fender was about to take place. Fender and Gibson started fighting for market supremacy in the 1950s and are still doing so today.

I hope you enjoyed this part of the guitar’s story and trust that you’ll come back for the next exciting instalment – same time, same channel, next month (hopefully!). Until next time…

CRAVE Guitars ‘Quote of the Month’: “Failure may not be an option but the risk of failure is something that most of us have to work damn hard to avoid at all costs.”

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7 Sep 2015

September 2015 – My Top 10 Vintage Guitars (So Far)

by craveguitars | posted in: Opinion | 0

For this article, I thought I’d explore my top 10 favourite vintage guitars and why. As usual, this isn’t as easy as I thought it would be. There are so many great guitars to choose from and that’s just from Fender and Gibson, never mind the wealth of wonderful instruments from a multitude of other manufacturers. Here I focus on guitars from the big 2 brands only – an ‘alternative’ selection may be for another time.

That got me thinking and then agonising about what to include, what to leave out, what order to put them in and how on earth I was going to justify my selection. They aren’t just CRAVE guitars (unfortunately!), they simply represent what I see as the epitome of vintage guitar awesomeness, even if it is not the accepted view of the pinnacle of guitar greatness. What are my criteria for short‑listing you ask? In the end, there was actually only one criterion, my own personal value judgement. I make no excuse for being biased and, in some ways, prejudiced in my choices. To be clear though, it has absolutely nothing to do with financial value, which in my opinion is the abhorrent side of vintage guitars and should not be the starting point for inclusion (or indeed exclusion).

There are some predictable entries and, I hope, some less than obvious ones on the list. So… here we go, the CRAVE Guitars top 10:

1. Gibson SG – specifically, for me at least, the Gibson SG Junior from the early-mid 1960s claims the prize at number 1. The single P90 pickup screams and a good one is just SO alive in your hands. The Junior can be a truly inspirational guitar to play and is clear evidence of ‘less is more’; its innate simplicity is also its vital strength. Don’t get me wrong, the Special, Standard and Custom all play their part admirably and are great instruments in their own rights with or without the bling. Whichever model you prefer, the SG is light, resonant, powerful, and has exceptional upper fret access. Many pundits relegate it unjustly to hard rock or metal duties because of its ‘devil horns’ shape but that overlooks its abilities. The SG is such a versatile guitar whether using P90 or humbucking pickups. Taking it to an extreme, just think of Jimmy Page with his twin-neck EDS-1275 in the ‘70s at Led Zeppelin’s peak. On this occasion, t’s the humble but astonishing SG Junior that takes the top spot, and deservedly so in my opinion. Simply sensational.

2. Gibson Explorer – unbelievably designed in the late 1950s, the Explorer is unique, avant-garde and a fantastic experience. Contrary to some views, they are surprisingly comfortable to play either standing or seated, although finding a guitar stand for one can be tricky! I have a soft spot for the ‘modernistic’ style, which in 1958 would have been shockingly radical for a musical instrument, even more so ‘out there’ than Fender’s Strat. After a brief reissue in the ‘70s, the Explorer was reintroduced in the 1980s and endowed with the mighty “Dirty Fingers” humbucking pickups which are something else when overdriving the right amp. They also released the arty Designer series, a flamed maple top of the E2 and CMT variations, as well as a few with 3x P90 pickups! Also like the SG, it is misunderstood – it isn’t just a metal guitar, although it is undoubtedly the progenitor of, and the archetype for, so many heavy rock guitars that followed. Like its shape, the Explorer demands something from its player – take the challenge head on and don’t shy away from it – it’s well worth it.

3. Fender Telecaster – the first mass-produced solid body electric guitar, the humble but expertly designed Tele has endured for over 6 decades and is still evolving today (the intriguing Cabronita, anyone?). For me, the standard Tele is a fabulously versatile ‘do it all and more’ guitar. However, my particular interest stems in the CBS-era variants, such as the wonderful Thinline, the Gibson‑infused Deluxe and the ‘Keef’ influenced Custom, all blessed with terrific Seth Lover designed humbucking pickup. Unfortunately, I can’t afford an original single-pickup Esquire or the Custom Telecaster with the bound body but I keep looking. In the early 1980s, there was also the “Dan Smith”‑era Elite, with active electronics to mix things up a bit. Why not search out a Tele derivative and explore what it can do, you may well be surprised? While the more esoteric models will never replace the professional’s workhorse, they complement it nicely. Like the Stratocaster, the early ones are sadly now becoming too expensive for most of us.

4. Gibson Les Paul – I’m not talking about just any old Les Paul here, let’s take a walk on the wild side within the iconic family. For me, it’s the early single-cut Les Paul Special in TV Yellow or tobacco sunburst with 2 P90 pickups that is really, well, special. The double-cut Junior and Special are also hugely underrated compared to their brethren with a delightful body shape to boot. On this occasion, though, the Special beats the Junior. More leftfield is the Recording, a low impedance design favoured by the legend with his name on the headstock. Then there’s the Deluxe with its cute mini-humbuckers giving it a unique voice. Going more mainstream, there is the Custom with all its uber-rock flamboyance which, as a young aspiring guitarist, was bewitching in its appeal. Finally, who can deny the historical significance of a ‘50s Standard in either original gold top or later sunburst finishes; if only they weren’t way out of the reach of us mere mortals. Sigh.

5. Fender Jazzmaster – another late ‘50s design. Quite bulky but, wow, what a departure from the established Strat and Tele lines. The unique single coil pickups, the rhythm circuit and the bespoke muted vibrato give it a special place in electric guitar evolution. The Jazzmaster’s partner in crime, the Jaguar is equally notable with its shorter scale and even more complex electrics. Both represent an innovative alternative to the norm. Intended to be top of the Fender range, the Jazzmaster failed to find favour with the set-neck, archtop brigade, and found its niche in surf rock of the Beach Boys, post punk, like Elvis Costello and, more latterly, with dirty indie music from the likes of Sonic Youth and Dinosaur Jr. There is another notable variation on the offset body theme, the quirky Fender Bass VI, a phenomenal instrument if you can attune to its idiosyncrasies. Another quirky variant is the Electric XII, more than simply adding 6 extra strings. If you can lay your hands on a vintage Jazzmaster or Jaguar in a custom colour, grab it, play it, and smile… a lot.

6. Fender Mustang – this may not be everyone’s choice but in my opinion, the Mustangs, along with siblings, the Musicmaster and Duo-Sonic (and obscurely, the Bronco) are not only cute but also crucial to making quality instruments available to a wider mass audience. They demand more respect and credibility in some quarters. Not everyone could afford premium instruments… or even physically play them! The quality is top notch and, looking beyond the ‘2nd class citizen’ stigma, they actually sound great and, for some, are easy to play. Without the Mustang family, many guitarists may never have picked up a guitar and eventually turned pro. As a guitarist, I find using one up makes me play slightly differently, so they are good when inspiration or a change in mood is needed. Although they are now going up in value, vintage Mustangs et al are under-appreciated by collectors and, as a result, are certainly more accessible to ordinary people on a budget which, let’s face it, is probably most of us. Recommended.

7. Gibson Firebird – now here’s an interesting instrument and one deserved of greater adoration. The Firebird dates from early ‘60s industrial design. First there was the neck-thru ‘reverse’ body with the side wings, awesome mini‑humbuckers and banjo tuners, perhaps the model most observers are familiar with. Originally not that successful and prohibitively expensive to construct, they went and changed it completely! Gibson went through a short period where more traditional manufacture was needed and the ‘non‑reverse’ body came along, which in my view is just as worthy of critical attention and, is arguably, aesthetically very attractive. Some say the ‘non-reverse’ shape ripped off Fender’s Jaguar/Jazzmaster, you decide. And… what’s with the model numbering – I, III, V, VII? The Firebird design also spawned the remarkable Thunderbird bass. The whole aura surrounding the Firebird is eccentric and intriguing. OK, so the ‘reverse’ body is unbalanced and a bit of a handful but, what the heck, just let those ‘birds fly. Like the guitar’s namesake, the phoenix has risen from the ashes for the new millennium and it really rocks.

8. Fender Stratocaster – the Strat is just SO significant in modern music history that it has a following of almost religious proportions. Its past, present and future is pretty much cemented and, arguably, it would be heresy to mess with the basic premise too much. It remains a stunning guitar even today, let alone in the mid-‘50s when it was let loose on the public for the first time. For me, though, it hasn’t quite had the diverse range of interesting, experimental derivatives to excite its way to the top of the list (compare the Telecaster and Les Paul entries). The Strat’s historical dominance almost imposes a moral obligation to include it here. My other axe (sic!) to grind is that pretty much any pre‑‘70s U.S. Strats are just so expensive on the vintage market, meaning that a genuine, good condition old Strat is now for the pros and collectors only. Undoubtedly the Stratocaster is a great instrument that, on its merits, justifies inclusion in any list of greats, although not simply by default. Equally, it cannot be ignored because of its innate familiarity, so here it is at number 8. P.S. Don’t get me wrong, one of my favourite guitars is a ‘70s Strat!

9. Gibson Melody Maker – a chart entry warranted on much the same basis as the Fender Mustang at number 6. So why, you might ask, is the unassuming Melody Maker 3 positions down from the Mustang? I think it’s a lack of coherency over its short original life, like it was trying to find its real sense of purpose and place. The early, short-lived (and therefore rare), Les Paul-like single cuts are fabulous and the 2nd generation MMs have, in my opinion, one of the prettiest body shapes that isn’t famous or in current use. The 3rd incarnation, in my view, is plain ugly, especially compared with what went before. The 4th and final vintage shape was (lazily?) based on the SG, which undermined both instruments’ credibility (but still cool). So, a bit of an identity crisis but cutting to the chase, underrated and much, much better than the traditionalists (snobs?) would have you believe. The Fender-like single coil pickups didn’t find favour with pro musicians seduced by humbuckers and P90s. Unbelievably light, resonant, easy to play and those cheeky single coil pickups are funky and cool. There is a potential ‘bargain’ to be had for many vintage enthusiasts.

10. Gibson ES-330 – perhaps another controversial entry, given all the hyperbole and plaudits associated with the ES-335. Perhaps that’s why I want to raise the profile of the P90-equipped ES-330 semi. While the humbucker-endowed ES-335 has the solid maple block running through the body, the ES-330 is fully hollow. People heap praise on the Epiphone Casino but not so much on the understated ES-330, despite the fact that they are essentially the same design, suggesting some sort of unfair partiality (and perhaps The Beatles affiliation). The single coil pickups combined with the hollow body make it light, resonant and give it a distinctive vintage vibe all of its own. OK you wouldn’t want to use it in high-gain situations but, come on, it isn’t a heavy rock/metal guitar anyway. In today’s low-decibel world, they are finding proper recognition. Acknowledgement is bestowed on the ES-335 and its upmarket siblings, the ES-345 and ES-355, as well as the Trini Lopez signature model. However, for my list, it’s the modest ES-330 that takes the last-but-not-least place in this particular top 10.

There you have it. What was left out? Well there is the Gibson Flying V mainly because it is such an impractical beast and just such a difficult instrument to play sitting down or even to put on a normal stand. I haven’t included the seminal Fender basses because, let’s be honest, I’m a guitarist, although they deserve acknowledgement. Furthermore, I would advocate every guitarist picking up a bass every now and then to take a different perspective on making music. There are plenty of other ES-range guitars, such as the ES-150 (top of my ‘wanted’ list) and ES-175, both great guitars and, for me, both just outside the top 10. The Fender thinline semis (Starcaster and Coronado) just didn’t make the grade in this company, sorry. Extending the selection to Gretsch and Rickenbacker is beyond the scope of this article (and my knowledge). Also, the list has to stop somewhere.

So there you have my opinion, as at the time of writing. It’s not right or wrong, or arrogant, just my personal perspective. It is likely to be a different list tomorrow, next week, and in 5 years’ time. Take from it what you will. How about composing your own list, along with saying why and share it with others to debate? One thing I will guarantee, your top 10 will be different from mine and that can only be a good thing. Discuss… Until next time…

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